The Business of Stories with Susan Payton
Date: 25 May 2021 Time: 12pm — 1PM GMT
Most people are so close to their business they don’t know how to talk about it, in a way that is super clear and compelling. Problem is, if customers are confused about what you offer, they’ll go elsewhere, to somebody who can say it clearly.
If that happens, your own marketing is working against you. Susan uses a powerful framework, called StoryBrand, to help companies understand what customers are looking for, so they can talk about what they do in a way that ensures their customers listen.
Once you have a clear message, your marketing starts working for you, your team members are converted into a powerful sales force and your customers become raving fans with a message that spreads.
Susan Payton is a certified StoryBrand Guide, copywriter, coach and founder of The Business of Stories.
In a noisy world, where it’s getting harder and harder to stand out from the crowd and be heard above the noise, Susan uses a powerful 7-part storytelling framework to help entrepreneurs and business owners clarify their message so their customers listen. She firmly believes storytelling is not just essential in business – it’s a superpower!
Susan is also author of How to write your Brand Story, an e-book that has reached #1 on Amazon in 3 business categories, including Business Communication Skills.