# London Coworking Assembly > Independent journalism about coworking as civic infrastructure. 100% reader-funded since 2025. No ads, no sponsors. Podcasts, research, and live events since 2015. Public Ghost content for AI and LLM tooling. This file includes a bounded export of public pages first, then recent public posts. Append `.md` to any post or page URL to get the content in Markdown (for example, `/example-post.md`). ## Pages ### Thank You!! URL: https://londoncoworkingassembly.com/thank-you/ Last updated: 2026-04-09T21:47:43.000Z ### Thank you for your payment. ### Any questions? Get in touch! Keep in touch here: 1️⃣ [Subscribe here for monthly events.](https://luma.com/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) 2️⃣ [Coworking Values Podcast](https://coworkingvaluespodcast.substack.com/) 3️⃣ [European Coworking Day](https://coworkingday.eu/?ref=londoncoworkingassembly.com) ### London Coworking Assembly URL: https://londoncoworkingassembly.com/london-coworking-assembly/ Last updated: 2026-07-06T16:47:40.000Z ## ****Five Mistakes That Sink Coworking Spaces - And How to Fix Them** A five-day email course for coworking space owners who know something's not working, but can't see what's hollowing out their community. Get Day 1 Email sent! Check your inbox to complete your signup. No spam. Unsubscribe anytime. --- ### Ten years of coworking journalism. One pint a month. URL: https://londoncoworkingassembly.com/fund-the-work/ Last updated: 2026-07-20T17:32:27.000Z ## *Citizen-funded journalism for the people building civic infrastructure, one coworking space at a time.* --- ## The trade-off is straightforward. When you're funded by the people you're writing for, you don't have to find readers for your writing. You can find writing for your readers. For ten years, the London Coworking Assembly has been civic journalism about coworking as civic infrastructure. We've run over 1,000 events, workshops, and meetups. We've recorded 250+ podcast interviews with space owners, operators, community builders, academics, and policy people. We've published hundreds of pieces about what works, what fails, and what the industry refuses to see about itself. **We've covered money trauma, wealth inequality, racism, homophobia, menopause, neurodiversity, mental health, childlessness, war zones.** The people doing this work—particularly owner-managed spaces under 150 members—are building something that doesn't fit in a spreadsheet. Our job is to articulate what they already know but can't always say. > The Coworking Values Podcast is named after the coworking values for a reason. Collaboration. Openness. Community. Accessibility. Sustainability. The conversations that come out of those values aren't commercially comfortable. They're not designed to be. They're designed to be true. This has been bootstrapped for a decade, with a bit of sponsorship here and there, mostly people helping out. It's never been a commercial venture. It punches above its weight. It's consistent, dependable. There's a track record. Last month, we took the whole thing reader-funded. --- ## This is what people actually listened to in 2025. Not brand partnerships. Not enterprise strategies. Money trauma, burnout, and people filling gaps the state left open. [**Williamz Omope**](https://londoncoworkingassembly.com/no-eligibility-criteria-the-only/) appeared twice in the top 12\. He runs job clubs in East London coworking spaces because job centres can't keep up. He brings NHS workers in to do health checks because the health service is overwhelmed. Two of your most-listened-to episodes are the same man, filling gaps the state keeps leaving open. You chose episodes about mums who stopped waiting for permission to integrate childcare and work. About community managers burning out doing eight jobs. About coworking spaces in war zones, helping refugees land safely, stopping brain drain. We didn't curate that list. You did. Those twelve episodes rose to the top out of thousands of listens across the archive because that's what matters to you. The world is burning. The key to fixing everything is all of us. That's what the "co" in coworking is about. Mutual aid. What happens when the systems that were supposed to catch people don't. --- ## This isn't a marketing decision. It's peer-to-peer sustainability. The consumer story says: pay for the thing, get the logo, receive the report. That's a transaction. It works fine for what it's designed for. This is a citizen ask. Different category entirely. When 48 people put in £100 a year, the whole thing runs independently. > *That's £4,800 a year—£400 a month—to cover the core costs. Website hosting (Ghost). Podcast hosting (Transistor). Editing tools (Descript). The workspace tools (Eden) that make it easier to communicate Unreasonable Connection, which in turn makes the live events easier to run because we're already talking to our communities all the time.* Everything else we produce—the podcast, the research, the writing, the Unreasonable Connection live events—runs on the same model. No ads masquerading as content. No corporations making weird attempts to influence the editorial line. No pay-to-play. No cliques or coworking super clubs. --- ## What your £100 a year funds: **Keeps the Coworking Values Podcast free and public.** 250+ interviews with space owners, operators, and the academics and policy people who get it. No paywalls. No locked episodes. Everyone gets access. **Private podcast—raw, unfiltered, 'turned up to 11.'** The stories and conversations we can't put out publicly. The real talk. Subscribers only. **Funds the Coworking Citizenship research project.** Long-term research into how independent coworking spaces function as civic infrastructure. The kind of work that doesn't attract grants because it doesn't fit the usual categories. **Supports the Unreasonable Connection live events.** Gatherings where space owners and operators meet, connect, and collaborate. You know the format. You've been to them. **Sends 10% to the European Coworking Assembly.** The London Coworking Assembly and the Coworking Values Podcast are projects of the European Coworking Assembly. We send 10% of the funds to the ECA to support their work with projects like ResMove, which helps refugees land safely through coworking, and rural coworking initiatives that keep brain drain from emptying villages. --- ## What becomes possible when you join in. Once we pass that threshold of 48 people, there's budget space to start projects with Urban MBA students. Real work. Real pay. Training the next generation of people who understand that community is infrastructure. We've had a long-standing relationship with **Urban MBA** for years now. A lot of people reading this page already know them. When more people back the work, we can create more media around the value of coworking. We can fund more research. We can send more money to the European Coworking Assembly, which in turn funds projects like ResMove and the rural coworking work that stops villages from emptying out. This is what's possible when 48 people decide to join in. --- ## Who's already backing the work: Everyone backing the work is a coworking space owner or community builder. People inside the industry, putting money behind the story being told properly. - [**Karen Tait** \- Residence Coworking Bishop's - Stortford](https://www.linkedin.com/in/karen-tait-theresidencecoworking/?ref=londoncoworkingassembly.com) - [**Jason Smith** \- Gather Round - Bristol.](https://www.linkedin.com/in/jason-smith-9a76821b/?ref=londoncoworkingassembly.com) - [**Teresa Jackson** \- Collabor8te Glasgow](https://www.linkedin.com/in/collabor8te/?ref=londoncoworkingassembly.com) - [**Peter Block** \- Author of *Community: The Art of Belonging*.](https://www.linkedin.com/in/peter-block-238848a/?ref=londoncoworkingassembly.com) - [**Freddie Fforde** \- Patch - UK wide](https://www.linkedin.com/in/freddiefforde/?ref=londoncoworkingassembly.com) - [**Yann Heurtaux** \- La Serre Lausanne.](https://www.linkedin.com/in/yannheurtaux/?locale=en&ref=londoncoworkingassembly.com) - [Anne-Marie Murphy - Baseworx](https://www.linkedin.com/in/annemariemurphy1/?ref=londoncoworkingassembly.com) - [Samuel Warren - technologywithin](https://www.linkedin.com/in/samuelwarrren/?ref=londoncoworkingassembly.com) - [Igor Dzhebyan-Benjamin - Spacebring](https://www.linkedin.com/in/dzhebyan/?ref=londoncoworkingassembly.com) - [Carlos Almansa Ballesteros - Nexudus](https://www.linkedin.com/in/carlos-almansa-ballesteros-27330219/?ref=londoncoworkingassembly.com) - [Ewan Buck - Contingent Works Bromley](https://www.linkedin.com/in/ewan-buck-b8b6619/?ref=londoncoworkingassembly.com) - [Hector Kolonas - Syncaroo](https://www.linkedin.com/in/inztinkt/?ref=londoncoworkingassembly.com) These are the people who know what a coworking space actually does. They know the value doesn't show up in a spreadsheet. They know the work matters. Jon Alexander, [author of *Citizens*](https://londoncoworkingassembly.com/why-every-coworking-space-is-already/), has done two events with us so far. A number of coworking spaces have hosted [ACTionism screenings](https://londoncoworkingassembly.com/how-actionism-screenings-help-members/). The people who get it are already here. The people who have needed the most explanation are those who run companies that supply the coworking industry. This feels like a marketing strategy to them, because that's the category they're used to. Sponsorships. Logos. Reports with your name on them. This isn't that. This is not a sponsorship. You don't get a logo on the homepage. You don't get editorial influence. You don't get preferential treatment. What you get is this: the London Coworking Assembly keeps existing. --- ## Why reader-funded matters. When you're funded by the people you're writing for, you don't have to pretend the industry is doing better than it is. You don't have to soften the critique. You don't have to avoid naming what's broken. - You can write about the coworking space that got priced out by its own success. - You can write about the racism and homophobia that still happens in spaces that claim to be inclusive. - You can write about the loneliness epidemic as an economic output of rent extraction, not just a mental health problem. - You can tell the truth. That's what reader funding buys. Not a logo. Not a booth at a conference. The ability to follow the conversation wherever it needs to go. --- ## For anyone in a tech company, hardware company, or firm that supplies coworking spaces: £100 a year. One pint a month in a London pub. That keeps independent journalism about independent coworking alive. [Back the work.](https://londoncoworkingassembly.com/#/portal/signup) --- ## For coworking space owners and operators: Those of you who have taken part in events and made connections in the London coworking community know what this is worth. You know the stories we tell are the stories that need telling. You know the work matters because you're doing it every day. This is how it keeps going. --- ## The citizen story is already here. It's happening. It's been happening for ten years. - The independent coworking spaces that function as welcome centres, not transaction points. - The operators who open their doors with no eligibility criteria and trust that the right people will show up. - The local authorities who finally understand that place-based investment beats people-based investment, and that you need both skills and somewhere to go. - The policy people, the academics, the community organisers who see coworking spaces as civic infrastructure and are trying to make the case inside systems that don't have a category for it yet. The consumer story says: pay for the thing, get the service, move on. The citizen story says: back the work, keep it independent, build the future together. We are at the end of the consumer story. The citizenship story is alive and kicking. ****£100 a year. One pint a month. No ads. No sponsors. No gimmicks.** ![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/2026/07/Screenshot-2026-07-03-at-19.17.23-1.png) ## Become a Coworking Community Builder Support Independent coworking journalism. [Continue](https://londoncoworkingassembly.com/#/portal/signup) --- ## Posts ### Why coworking is measuring the wrong kind of friction (and what Amanda Perry’s terrible Tuesday tells us about sensory hell) URL: https://londoncoworkingassembly.com/why-coworking-is-measuring-the-wrong-kind-of-friction-and-what-amanda-perrys-terrible-tuesday-tells-us-about-sensory-hell/ Last updated: 2026-09-05T12:39:11.000Z ![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/2026/09/IMG_2972.jpeg) Amanda Perry walked into a coworking space in May, sat down at the one table her day pass entitled her to use, and discovered that while the booking was frictionless, the reality of the room was impossible. She found herself surrounded by people shouting on calls and eating food at their desks with nowhere else to go, an experience she described to her LinkedIn audience as "hell," a sentiment that was met with [157 comments](https://www.linkedin.com/posts/amandaperryuk%5Fim-working-from-a-co-work-space-today-and-activity-7463165827530395648-k7g-?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAAAF8VlIBOlHiOyMYD8sgvsdQKH6ZNindd1Q) from people who have lived through the same sensory exclusion. > "Why in 2026 when 55% of business owners identify as neurodivergent are we still working in spaces that are sensory hell for us," she asked, and the answer is buried in the arithmetic of the industry's own reports. The Spacebring report we’ve been tracking audited 231 flexible workspace locations across fifteen UK cities and found that 52.8% of operators still cannot take an online payment without a manual email back, leading to their first strategic imperative: eradicate booking friction. But as Amanda’s Tuesday proves, a frictionless checkout is a hollow victory if the room on the other side of the door was built for a median brain that no longer exists in a workforce where sensory overload is a commercial barrier, not a minor inconvenience. ## The Arithmetic of Sensory Hell I have spent a decade in spaces that looked perfect but felt impossible before I understood that acoustic design was the reason I couldn't concentrate, a realization that finally clicked when I sat inside one of David O’Coimin’s Nook pods at Creative Works in E17\. David has been a fixture in this community for years, and while there are many ways to solve for sound, his work on sensory recovery is the reason I can find focus in a high-ceilinged factory floor when my ADHD and dyslexia are grinding against the open-plan noise. This isn't just about a specific piece of furniture; it is about the "relational infrastructure" that Tilley and the team at AKOU have been measuring while the rest of the industry was busy counting footfall. If we want people to stay, we have to stop seeing them as units on a spreadsheet and start building environments where a person can actually retreat for twenty minutes to recover their capacity. Neuroplaces runs from the 15th to the 17th of September at Protein Studios in Shoreditch as the UK's first exhibition and conference built entirely around neuroinclusive design. David will be there, alongside Luisa Pereira Pires from the Neurodiversity Architecture Network, making the case that awareness of sensory standards like PAS 6463 is just the beginning. Do not go looking for a checklist; go and find out what it actually costs to build a space where people like Amanda (and me) can function. [Register for Neuroplaces — part of Shoreditch Design Week](https://shoreditchdesignweek.com/neuroplaces?ref=londoncoworkingassembly.com) ## Small Towns and Limited Capacity Karen Tait’s energy bills at The Residence in Bishop's Stortford have tripled in four years, a pressure that makes the operational glitches—the breakfast delivery that never arrived or the fridge that tripped the electrics—feel like a weight the spreadsheets don't account for. When she shared her "Worst Tuesday" recently, twenty-five people came back with solidarity rather than sympathy, echoing Suzanne Murdock’s observation from The Hub Newry that people rarely stay in a workspace because of the desk itself. Kofi Oppong told us on the podcast that the traditional pathways for employability are shifting, pushing millions into independent work at a time when the cost of living is grinding and the infrastructure for support is largely invisible. Hannah Mojica turned six pop-up shops in Eastbourne into a network and two thousand people showed up for DigiFest, an event that doesn't fit into any council column but changed the town regardless. Jon Alexander argues that the "Four Ps" of marketing train us to see people as units to be moved, but asking what you are trying to do here that is big enough to need other people gets you somewhere the occupancy numbers cannot reach. The industry talks about target audiences, but that language will never tell you why Karen’s community showed up on her worst day, or why a Nook pod works for my brain when the open floor does not. Thank you to Roland Stanley, Nimrod Vardi, Vibushan Thirukumar, Shabad Chawla, Thilo Utke, David O'Coimin and Hector Kolonas for funding this work. The London Coworking Assembly is [100% reader-funded](https://londoncoworkingassembly.com/fund-the-work/). It keeps the Coworking Values Podcast free, funds the Coworking Citizenship research, and ensures we can keep telling the stories that the reports are still struggling to name. ### Three Labour MPs Told Their Own Government to Stop Taxing Coworking Spaces URL: https://londoncoworkingassembly.com/three-labour-mps-told-their-own-government-to-stop-taxing-coworking-spaces/ Last updated: 2026-08-14T18:31:41.000Z This week three Labour MPs wrote in LabourList that the government should stop taxing the spaces where small businesses are building Britain's future. [Josh Dean, Lauren Edwards and Perran Moon published the piece](https://labourlist.org/2026/08/labour-should-not-tax-the-spaces-where-small-businesses-are-building-britains-future/?ref=londoncoworkingassembly.com) in their own party's publication. They name sole traders, freelancers and small business owners working hard to grow with little margin for error, and they describe flexible workspaces as the places where those people can build something of their own, close to home and rooted in their communities. Jane Sartin from the Flexible Space Association [shared it on LinkedIn](https://www.linkedin.com/posts/jane-sartin%5Flabour-should-not-tax-the-spaces-where-small-activity-7493289811894583296-At-h?ref=londoncoworkingassembly.com). Three weeks ago this newsletter suggested getting your MP through the door of your space. These three MPs are already writing the argument themselves. [Lucy McInally published a piece on The Inclusive Coworker](https://www.theinclusivecoworker.com/p/airbnb-has-entered-coworking-heres?ref=londoncoworkingassembly.com) about Airbnb adding coworking to its platform, with Oneder and Work.Life in a UK pilot. [The comments on her LinkedIn post](https://www.linkedin.com/posts/lucymcinally%5Fcoworking-airbnb-coworkingcommunity-activity-7486049776120086528-wH0z?ref=londoncoworkingassembly.com) are worth reading. David Kaiser from Oneder, one of the pilot participants, made the point that for transient workers community can be even more important, that someone travelling for work can work somewhere welcoming and feel more comfortable, and that being in a space for one day does not mean you cannot add to that community while you are there. Claire Carpenter wondered whether Airbnb will spread the misleading use of the word coworking. Miro Miroslavov pointed out WeWork was available on Airbnb since 2018 and it did not move the needle. Nobody in that thread thinks Airbnb entering coworking will kill independent spaces. The question is whether "coworking" on a booking platform comes to mean a desk and Wi-Fi, or something closer to what the people reading this actually do. [Helga Moreno and I recorded a podcast](https://londoncoworkingassembly.com/how-to-buy-a-community/) about her UK coworking market report for Spacebring. The report is built around four conclusions: eradicating booking friction, pricing transparency, the distinction between amenities and furniture that works, and how to niche down and get specific about who your space is for. Several of you reading this are featured in the data. [Blue Garage in Lewisham hosted algae yarn workshops](https://www.linkedin.com/posts/we-ran-algae-yarn-workshops-at-blue-garage-ugcPost-7487538945715703809-0raK?ref=londoncoworkingassembly.com), the same place where we ran the Unreasonable Connection event in February. It is the kind of thing that does not make headlines but is exactly what place-based innovation looks like up close: a space connecting local universities, manufacturers and people who would not otherwise be in the same room. [Coworking Canada](https://coworkingcanada.com/?ref=londoncoworkingassembly.com) is coming up. Ashley came over to London earlier this year and ran a session for the London Coworking Assembly, and now I am heading out there to do the same. I will finally get to meet so many people from North America that I have known about for years. Some I have met at other coworking events and some I have only ever known online. [Neuroplaces](https://shoreditchdesignweek.com/neuroplaces?ref=londoncoworkingassembly.com) is running at Shoreditch Design Week in September. The UK's first B2B exhibition dedicated entirely to neuroinclusive and accessible design solutions for public and commercial spaces. Transport for London, Dulux, HOK and Grimshaw are backing it. If you are thinking about how your space works for neurodivergent members and visitors, this is where to do that thinking, make sure you catch up with David from Nook and Kofi from [Urban MBA](https://urbanmba.co.uk/?ref=londoncoworkingassembly.com) there! --- ## We are loving being 'ad free' Back in May we decided to take [London Coworking Assembly](https://londoncoworkingassembly.com/) and [Coworking Values Podcast](https://londoncoworkingassembly.com/tag/podcast/) media 100% reader-funded. It keeps the podcast ad free, funds the research, bankrolls the Unreasonable Connection live events, pays Urban MBA students to work on our projects, and sends 10% to European Coworking Assembly projects. **Read:** \- [Ten years of coworking journalism. One pint a month.](https://londoncoworkingassembly.com/fund-the-work/) ### Thanks to the most recent people to commit to supporting: - [Nimrod Vardi](https://www.linkedin.com/in/nimrod-vardi-82b09720/?ref=londoncoworkingassembly.com) - [Roland Stanley](https://www.linkedin.com/in/rolandstanley/?ref=londoncoworkingassembly.com) - [Vibushan Thirukumar](https://www.linkedin.com/in/vibushan-thirukumar-b6780825/?ref=londoncoworkingassembly.com) - [Shabad Chawla](https://www.linkedin.com/in/shabadchawla/?ref=londoncoworkingassembly.com) - [Thilo Utke](https://www.linkedin.com/in/thiloutke?ref=londoncoworkingassembly.com) - [David O'Coimin](https://www.linkedin.com/in/davidocoimin/?ref=londoncoworkingassembly.com) - [Hector Kolonas](https://www.linkedin.com/in/inztink?ref=londoncoworkingassembly.com) The London Coworking Assembly and the Coworking Values Podcast are projects of the European Coworking Assembly. We share 10% of the funds to the ECA to support their work with projects like **ResMove**, which helps refugees land safely through coworking, and **rural coworking initiatives** that keep brain drain from emptying villages. ****✅ Become a Founding Coworking Community Builder** [Back the work ](https://londoncoworkingassembly.com/#/portal/signup) ### How to buy a community URL: https://londoncoworkingassembly.com/how-to-buy-a-community/ Last updated: 2026-07-17T21:50:10.000Z How do you make clear the value of your coworking space to your local community, to your members, and to your local authority? That's the question this newsletter keeps circling back to, and this week a lot of conversations landed in the same place. At the [Coworking Alliance Summit](https://coworkingalliancesummit.com/?ref=londoncoworkingassembly.com), [Peter Block](https://londoncoworkingassembly.com/why-connectors-create-the-future/) said coworking spaces are designed for liberation, not productivity. He was naming the difference between a space that extracts value and a space that generates it. A space people pass through and a space people belong to. Through every example in this issue, that's the thread. People measuring what their space produces, taking ownership of where they work, and connecting to each other in ways that don't fit in a spreadsheet. --- ## Measuring what your space actually does [Graham](https://londoncoworkingassembly.com/irelands-coworking-revolution-and/) and Anne-Marie from Baseworx hosted a conversation at GCUC UK in Manchester with [Stacey Sheppard](https://londoncoworkingassembly.com/the-solution-for-women-entrepreneurs/) and Felicia Fai. It came off the back of a workshop on inclusivity, and they moved into the question that sits underneath so much of an operator's work: how do you measure the more human impact results, the impact that never shows up cleanly on a spreadsheet? [#coworking #flexibleworkspace #coworkingspace | BaseworxIf you run a smaller coworking space, the data conversation can feel like it belongs to someone else. The big brands with their dashboards and their board reports, not you. Stacey Sheppard makes the case that the bigger operators have already worked out what is worth collecting and how to collect it, which means there is a ready-made head start sitting there for smaller spaces to learn from. You don’t have to invent it from scratch. A lot can be learned from larger operators who are a few steps ahead of your space in the data conversation. GCUC UK #coworking #flexibleworkspace #coworkingspace![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/icon/al2o9zrvru7aqj8e1x2rzsrca-3afeae76-fdd0-47d8-9b06-957bc204c6ac)LinkedInBaseworx![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/thumbnail/1783436153534-0b3ed3e4-5cbb-41a3-890d-44d0b0820dbb)](https://www.linkedin.com/posts/coworking-flexibleworkspace-coworkingspace-ugcPost-7480273336846102529-26es/?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAAAF8VlIBOlHiOyMYD8sgvsdQKH6ZNindd1Q) Felicia is an Associate Professor at the University of Bath School of Management. She and her colleague Philip Tomlinson never set out to research coworking. They set out to research what drives local economic development: regional innovation, entrepreneurship, people starting businesses. Coworking spaces kept showing up in the data. Not as a footnote. As the connection point. **She drew a line between three things:** - What your space costs to run (input) - What it earns (output) - What it leads to for the people who use it (impact) That last one is where the value lives. The business that grew. The person who found their feet after moving to a rural area. The freelancer who became an employer. It doesn't show up cleanly in a spreadsheet, but it's the only number that tells the real story. The thing with Felicia is she gives me language for stuff I already know but can't say properly. She uses a framework called the Six Capitals, which names what independent spaces produce across six areas: - **Economic capital:** lowering the barriers to entrepreneurship - **Human capital:** the informal learning that happens when people sit next to each other every day - **Social capital:** the trust and reciprocity that builds between isolated people - **Cultural capital:** the identity and talent an area attracts when a space puts down roots - **Institutional capital:** the bridge between local entrepreneurs, growth hubs, and universities - **Physical capital:** breathing life into underused buildings and keeping money circulating in the local economy If local authorities sat down with their version of the Six Capitals, they'd see the invisible social capital and how it contributes to everything from firm formation to public health. But they see buildings. Don't think of it like an office. A coworking space is a point of convergence. [ACTionism screening](https://www.actionism.space/request-a-screening/?ref=londoncoworkingassembly.com), local groups meeting, the person who walked in for a desk and stayed because they found people who were working on their own things, together. --- ## The evidence has been there for years Town Square published a report in 2020 called [What If Everyone Could Walk To Work](https://www.townsq.co.uk/whitepapers?ref=londoncoworkingassembly.com). They opened it like this: > *"What if everyone could walk to work? On the surface it sounds like an innocent enough question, but on closer inspection it has potentially profound consequences for our health, our economy, our environment, our relationships and our understanding of what really matters in life. Now more than ever, these are things we need to be thinking about."* That was nearly exactly six years ago. The cost comparison entralled me: supporting a hundred people for a full year in an equipped and staffed space costs the same as building twenty metres of motorway. **A member at Wrexham Enterprise Hub put it like this:** *"It's motivating to be around people who are working on their own things, but together. It helps you take a step up."* Six years later, Stacey Sheppard's space, The Tribe in Totnes, was on BBC Spotlight during Loneliness Awareness Week. The BBC called it the only coworking space in Europe in a rural location for women. Her members described the same thing the Town Square report captured in 2020, playing out in Totnes in 2026: *"Working in connection with other people who are working is really powerful for your wellbeing, for my wellbeing, really powerful for my business as well."* 0:00 /2:14 1× Kofi from [Urban MBA](https://urbanmba.co.uk/?ref=londoncoworkingassembly.com) is always telling me that we are not building because we are optimistic. We're building because the alternative is to let other people build it without us, and we've seen too many times what that looks like. Entrepreneurship by necessity, not glamour. The structural changes coming mean that whether you can or not, you're going to have to. The Six Capitals framework, the Town Square evidence, Kofi's argument, and Stacey's BBC Spotlight all converge on the same thing: place-based investment. Standard policy trains people and hopes they stay. But if there are no local places for them to work, those skilled people migrate to major city hubs. Investing in the place makes the area sticky. --- ## The open letter to the next Prime Minister This week, [Dom Hallas and the Startup Coalition](https://www.linkedin.com/posts/dom-hallas%5Ftoday-weve-published-an-open-letter-to-share-7481983356230893569-XWFI/?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAAAF8VlIBOlHiOyMYD8sgvsdQKH6ZNindd1Q), with Founders Forum Group, published an [open letter to Andy Burnham](https://www.rebuild-britain.com/?ref=londoncoworkingassembly.com) called Rebuild Britain. It has now been signed by 263 founders, investors, and builders. Andy Burnham became leader of the Labour Party today and will be sworn in as Prime Minister next week, so the timing matters. ### The letter sets out five points: - Incentivise world-beating firms to build anywhere in the country, not only in London - Unlock pension-fund capital so British people share in the success of British tech - Bulldoze the regulatory mindset that blocks innovation - Back British tech with decent procurement spend - Prepare for the AI future by retaining talent in government and institutions Over 50,000 new tech companies were incorporated last year, with the fastest growth outside London. Britain's tech sector has been the bright spot in two decades of economic stagnation. Felicia and Phil have been researching this from an academic perspective, and Dom is pitching it as policy to the next Prime Minister. The letter is serious, coordinated, and it's getting attention. But it talks about inputs and outputs at a national scale. It doesn't mention impact. The firms it wants to incentivise are already forming. In a carpet shop in Bromley AKA known as Contingent Works, Blue Garage in Lewisham, Space4 in Finsbury Park, Weave Coworking in Wigan and in Stacey's women-only space in Totnes - the letter does not name places like this, but these are where wealth in the regions is growing --- ## A stake in where you work and live This week Natasha Guerra announced that Runway East is now employee-owned. Twelve years in, seventy people, now held in an Employee Ownership Trust. > "Anyone can copy a nice office. Nobody can copy a team that genuinely gives a shit." [Runway East's Natasha Guerra on employee ownership trust conversion | Tim Burke posted on the topic | LinkedInI visited Runway East’s new Covent Garden site to meet founder Natasha Guerra and discuss the flexible office operator’s conversion to an employee ownership trust. After weighing up the usual route of selling the business to an institutional buyer and working “for some PE overlord”, Natasha reckons she has found a way to prepare the company for its new period of expansion without losing what has been built so far. “This is perfect,” she says. “We can keep the business how we want it but also set ourselves up for our next phase of growth where everyone feels invested in that, as opposed to running it for someone else’s spreadsheet.” More here in Estates Gazette. https://lnkd.in/eMazZqKS![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/icon/al2o9zrvru7aqj8e1x2rzsrca-681f7b08-5b63-4aba-ba78-b6c4a6989121)LinkedInTim Burke![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/thumbnail/1783938331557-3912f705-9b34-47fd-8d25-6f6888692e5c)](https://www.linkedin.com/posts/tim-burke-eg%5Fi-visited-runway-easts-new-covent-garden-activity-7482379682353487872-zpUJ?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAAAF8VlIBOlHiOyMYD8sgvsdQKH6ZNindd1Q) Peter Block said coworking spaces are designed for liberation, not productivity, and I love being productive, but I'm more productive when I'm in a state of liberation and connection. Natasha put that idea into a legal structure with Runway East's employee ownership, while Buy Back Brixton and Mayday Saxonvale are doing the same thing at neighbourhood scale. There's a wave here. People are taking ownership of where they work and where they live, physically and economically, but above all, through connection. Jon Alexander came and did two Q&A sessions with the London Coworking Assembly over the last couple of years, and the main takeaway was "find the others." That's what started us on the path we're on now, and it keeps building. [🤔 📣 Could this weekend change the country? 📣 🤔 Bigger than Glastonbury! Who knew? We’re at a point where we could really do with making our country work better. Less unequal, more sustainable,… | Matt Golding | 41 comments🤔 📣 Could this weekend change the country? 📣 🤔 Bigger than Glastonbury! Who knew? We’re at a point where we could really do with making our country work better. Less unequal, more sustainable, climate prepared - just more common sense. This weekend was Durham Miner’s Gala - a weekend that celebrates a movement where people came together in their communities and created solutions to the problems they were facing with huge ingenuity and creativity - in ways we all benefited from (including creating the weekend!). And increasingly the gala is turning it’s attention to the world we want to create now 💪🌍 Our situation has changed, but the idea we can come together in communities and create solutions to the challenges we face today - and that those solutions can spread - hasn’t. The movement behind this event used proper deliberation, compromise and creativity to solve their own problems in ways that ended up reshaping uk culture. This goes beyond politics - and is more of a practical template for how community creativity on the ground can be a powerful lever for confronting big national problems. And it’s happening all around us as communities come together to tackle issues in front of us right now - from collective rebuilding and retrofit projects like CIVIC SQUARE and WeCanMake to community owned energy projects popping up all over the country that pull money from our bills, and the decision making over how to spend it, back into our communities. We know how to do this 🙌 If you want to hear more examples, listen to our podcast SCREW THIS, LET’S TRY SOMETHING ELSE: Apple: https://lnkd.in/ezmMfUqg Spotify: https://lnkd.in/eAbxCjUF Thanks to all those in the film - Victoria Hughes, Andrew McIntyre, Aaron Bowman, Adam Cooper and those who helped organise the tour of the North East this was part of - more on that soon, but thanks Victoria Hughes, Rob Hopkins, Frances Arnold, Kate كاترين McLaven, Katie Frost, Sophia Parker, Shahda K., Joseph Rowntree Foundation (JRF), Carl Joyce. (\* Yes the NHS was largely inspired by the miners of the Tredegar Medical Aid Society in Wales, but they had a collective health model in Durham area too) Rachael E Lennon, Rachel Donald, Jon Alexander, Maryam Pasha, Jess Lyne de Ver, Alex Shand, Paddy Loughman, Carlo Viglianisi, Lee Robb, Sara Bender, Holly Lawton, Iris Andrews, Rupert Read, Neil Edmundson, Andy Middleton, We’re Right Here, John Domokos, East Marsh United, Josie Crescent-Moon, Clare Murphy, Adam Corner, Parisa Wright, David Alif Surid Heinemann, Lucy Holdaway, Cathy Runciman, Kat Hamilton. | 41 comments on LinkedIn![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/icon/al2o9zrvru7aqj8e1x2rzsrca-1abecb47-60db-4bec-ba2c-62518d24f118)LinkedInMatt Golding![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/thumbnail/1784214550315-94447f2f-3327-4c78-87a7-0f7b89c523b2)](https://www.linkedin.com/posts/mattgolding%5Fcould-this-weekend-change-the-country-ugcPost-7483538077743931394-S8CW/?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAAAF8VlIBOlHiOyMYD8sgvsdQKH6ZNindd1Q) [Matt Golding](https://londoncoworkingassembly.com/the-heros-journey-is-broken-how-to/) posted about Durham Miner's Gala this week. The Gala is a gathering bigger than Glastonbury, celebrating the Durham Miner's motto: > **"The past we inherit, the future we build."** That phrase connects straight to what's happening in local communities right now. People getting together to talk to each other in coworking spaces, at actionism screenings, with their MP, taking agency in their local area. Matt and Maryam Pasha have been telling these stories in a whole series of video podcasts on good news from around the UK. People are always saying "AI will change everything" and since November 2022, Kofi has been saying, "AI has already changed everything." And it's the same with a citizen story, we are well into the Citizen Story, it already had serious traction when Jon published Citizens in March 2023\. Jon had been working in this area since 2013, and that book wrote itself - (with the help of Ariane Conrad) because the momentum had already been building. And now, more and more people I have found the others, When it comes to the citizen story the light is on and burning brightly for the masses --- ## Two things you can do this week There are two actions this week, and they work best together. ### **One. Sign the open letter to Andy Burnham.** I've looked through this email list and there are at least 170 of you who qualify as founders. Some of you have already signed. If that's you, spread the word around your coworking spaces. And if you are a coworking space vendor, a software supplier, or a tech company, I know a lot of you are signing this and spreading the word too. Put it in your WhatsApp or Slack channel and bring it to the attention of every founder in your building. The more founders who sign from coworking spaces, the more coworking gets on the agenda of Andy Burnham's government. It's already there. Lauren Edwards has been talking it up in Parliament, and that happened because spaces like yours invited their MPs in. [Sign the open letter to Andy Burnham](https://www.rebuild-britain.com/?ref=londoncoworkingassembly.com) ### **Two. Get your MP to visit your space.** Parliament goes into summer recess soon, so now is the moment. Felicia's data points give you something to show: user postcodes, longitudinal growth, the Ireland Connected Hubs model. Invite them in and stick it under their nose. The pro tip is to email your MP and copy in the local ward councillor at the same time. It increases the chance of a reply. And don't forget to follow up. [Tilly Harris](https://londoncoworkingassembly.com/the-antidote-to-invisible-work-social/), Akou and a group of people you'll know are going around measuring the impact of coworking spaces and other civic groups right now, helping people understand how to participate in their local communities and take autonomy over where they live and work. Whether it's a company the size of Runway East or a one-woman place like Stacey's in Totnes, they all have important roles to play in connecting people locally. [Download the MP Tool Kit](https://drive.google.com/file/d/1V26jEVfhlR7pzlGj9Ir9ExC3Dv-aV3H%5F/view?ref=londoncoworkingassembly.com) The more we talk about this, the more we invite MPs in, the more of us that sign the letter, the more we realise how many other people are doing it. It's the whole find the others message. And over the last year, more and more of you have found each other. Connecting at events, meeting in groups, holding actionism screenings in your coworking spaces. This has become the main drive of the Coworking Values Podcast and the London Coworking Assembly: helping people communicate the value of their coworking space to their local community, to their members, and to their local government. If you're not sure what to do next, hit reply and we'll help you work it out. You can't purchase a community. You have to build it. The people in this newsletter are the evidence that it's working. --- ## Citizen-funded journalism for the people building civic infrastructure, one coworking space at a time. In May we decided to take [London Coworking Assembly](https://londoncoworkingassembly.com/) and [Coworking Values Podcast](https://londoncoworkingassembly.com/tag/podcast/) media 100% reader-funded. It keeps the podcast ad free, funds the research, bankrolls the Unreasonable Connection live events, pays Urban MBA students to work on our projects, and sends 10% to European Coworking Assembly projects. **Read:** \- [Ten years of coworking journalism. One pint a month.](https://londoncoworkingassembly.com/fund-the-work/) ### Thanks to the most recent people to commit to supporting: - [Anne-Marie Murphy - Baseworx](https://www.linkedin.com/in/annemariemurphy1/?ref=londoncoworkingassembly.com) - [Samuel Warren - technologywithin](https://www.linkedin.com/in/samuelwarrren/?ref=londoncoworkingassembly.com) - [Igor Dzhebyan-Benjamin - Spacebring](https://www.linkedin.com/in/dzhebyan/?ref=londoncoworkingassembly.com) - [Carlos Almansa Ballesteros - Nexudus](https://www.linkedin.com/in/carlos-almansa-ballesteros-27330219/?ref=londoncoworkingassembly.com) - [Ewan Buck - Contingent Works Bromley](https://www.linkedin.com/in/ewan-buck-b8b6619/?ref=londoncoworkingassembly.com) The London Coworking Assembly and the Coworking Values Podcast are projects of the European Coworking Assembly. We send 10% of the funds to the ECA to support their work with projects like **ResMove**, which helps refugees land safely through coworking, and **rural coworking initiatives** that keep brain drain from emptying villages. ****✅ Become a Coworking Community Builder** Support Independent coworking journalism. [Back the work ](https://londoncoworkingassembly.com/fund-the-work/) --- ### From Consumers to Citizens: Lessons in Community Ownership URL: https://londoncoworkingassembly.com/from-consumers-to-citizens-lessons-in-community-ownership/ Last updated: 2026-07-10T18:44:23.000Z This week two communities shared how they are figuring out how to take back control of their own regeneration before private developers price them out. [A pivotal moment for community ownership? Join the movement from Brixton to Frome · Zoom · LumaAs wealth is sucked upwards faster than ever, away from people and communities and into the hands of the world’s first Trillionaire and his peers, a South…![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/icon/favicon-77aa6d31-a877-4970-9918-48c13b5a18eb.ico)Zahra Davidson![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/thumbnail/event-0095f720-a249-41fe-a97b-ef9044054c0f)](https://luma.com/tqmlma0v?tk=RC29BI&ref=londoncoworkingassembly.com) Buy Back Brixton is trying to raise £50 million to bring Brixton Village and Market Row into community ownership. Mayday Saxonvale in Frome is aiming to be the UK's largest community-led development — a 12-acre brownfield site brought into local control so value flows back into the town instead of to distant shareholders. Jon Alexander was on the call. So were Saba Shafi from the Advocacy Academy, Holly Lawton and Paul Oster from Mayday Saxonvale. The conversation wasn't about coworking, but if you run an independent coworking space that sees itself as both a business and a connection point for citizens, this is how to build community at another level — and something your space can easily be part of. --- ## Active Hope as Strategy Saba used a phrase: **"the Delulu."** The Advocacy Academy campaign team called it that internally — the mindset of living in the future, acting as if they'd already won the £50 million bid. They mapped out media strategy and funder meetings on the absolute assumption of victory. Holly Lawton backed her up. She's been hearing "hope isn't a strategy" for five years. But without hope, there's no drive to sustain a fight this long. "If you don't have hope, there's no point. What's the point that's driving you?" This isn't passive optimism. It's belief that works backwards from the future you're building. **For coworking operators:** Design the space for the engaged community you want, acting as if it's already there. Most operators wait for community to show up before they believe in it. The belief has to come first. [Can strangers become a community over one meal? That's the idea behind The Buick Table. In a couple of we weeks ten people who may never have met before will share a meal together at Buick Mackane.… | Melissa RichardsCan strangers become a community over one meal? That’s the idea behind The Buick Table. In a couple of we weeks ten people who may never have met before will share a meal together at Buick Mackane. At the end of the evening, anyone who wishes can make a voluntary donation to Still Here, a new local group supporting familise who have been affected by addiction. In a world where so much happens online, I wanted to create something a little different. A reminder that conversations with strangers can sometimes become the most memorable ones. If you’d like to put your name in the hat for a place at the table, details are on our website. It’s free to enter and attend and the draw takes place on 13th July.![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/icon/al2o9zrvru7aqj8e1x2rzsrca-f502d68f-57c5-47fa-93ef-64802072b5d1)LinkedInMelissa Richards![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/thumbnail/1783427392278-87792d0c-752b-4ac7-bcbb-10ffa047404b)](https://www.linkedin.com/posts/melissa-richards-buickmackane%5Fcan-strangers-become-a-community-over-one-share-7480236649075937280-ZN-K/?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAAAF8VlIBOlHiOyMYD8sgvsdQKH6ZNindd1Q) --- ## The Community Is the Developer When private developers buy central town spaces, their lens is maximizing returns for private capital — usually through private housing. Paul Oster's community-led alternative in Frome seeks to maximize community outcomes instead: affordable housing, employment, shared spaces. The Mayday Saxonvale outline proposal received over 1,000 supportive comments because the community was treated as the expert. The previous private developer on the same site received 500 objections. Paul: "We can act with the same kind of commercial nous and entrepreneurial spirit as any private company. But the outcomes we deliver are not private. They're shared." **For coworking operators:** Your members know what your space needs better than a distant landlord or a corporate blueprint. Instead of guessing, invite them to co-design the infrastructure. The people using it are the most qualified to design it. --- ## Skin in the Game Holly's phone blows up with WhatsApp messages from locals asking, "What can I do?" People invest financially through the community share offer, and they step up. In Brixton, fifty young people set up stalls and grabbed microphones outside the train station to preach the spirit of Brixton. **For coworking operators:** Give your members a way to actively invest in the space. It doesn't have to be financial — let them lead a workshop, manage a community garden, run an event. Shared responsibility creates fierce loyalty. The member who makes a fresh pot of coffee when the last one runs out is a citizen. --- ## Creating the Space for Politics to Move Into Jon Alexander opened with this: "What we are doing is creating the space for the politics to move into." The changes that need to happen are too transformative to come from incremental policy tweaks. They happen when citizens build alternatives that create the space for politics to move into. Summer 2024\. The Southport riots. A list of 100 places the far right were going to attack leaked on social media. In every one, at least 100 people turned out to protect them. The Daily Mail ran: *"Night anti-hate marchers face down the thugs."* [Q. What should Keir Starmer do right now? A. Invite a bunch of the people who have been building community in the aftermath of the riots to Downing Street, and celebrate them I genuinely think this… | Jon Alexander | 109 commentsQ. What should Keir Starmer do right now? A. Invite a bunch of the people who have been building community in the aftermath of the riots to Downing Street, and celebrate them I genuinely think this would be transformational for our country This is a moment when we need a leader who doesn’t try to be the solution himself, but instead platforms those who are the solution, who are doing it in communities all over the country - which they are Starmer’s attention, as PM, is like a spotlight: his greatest gift is the ability to choose what to shine on The strong man clampdown act is deeply limited; it has a role, perhaps, but you can’t fight this fire with fire, rage with rage alone If he were to celebrate the community in Southport who repaired their mosque and shared food and stories as they did so, the volunteer-led clean-ups of the streets of Hull, Sunderland and Middlesbrough (to name but a few), the imam who strolled around on Friday night handing out burgers and chips and having a chat in Liverpool, the crowdfunding campaign that will get Spellow Lane library up and running again in no time… and and and… …what might that do? I think it might tell a different story, not just react to the current one A story that care is power, actually - not bricks and bottles That in this moment the hard work of caring for one another is valued That we rebuild together, and we all have a role to play, a contribution to make That would be a story that could live on and seed a different future for this country, one I would be proud to be part of 🇬🇧 Image below is one of thousands I could have used | 109 comments on LinkedIn![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/icon/al2o9zrvru7aqj8e1x2rzsrca-ae66aba1-da8b-4d00-8791-b872b8d20005)LinkedInJon Alexander![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/thumbnail/1722874748996-0959a0c3-79f2-4f0e-bf42-8efc73311577)](https://www.linkedin.com/posts/jon-alexander-11b66345%5Fq-what-should-keir-starmer-do-right-now-activity-7226260456628199428-Roby?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAAAF8VlIBOlHiOyMYD8sgvsdQKH6ZNindd1Q) The whole story was shifting. Then Keir Starmer came out and said, "Police and a strong hand has fixed this. I have saved the country." He shut down the community energy that was building. Jon's point: imagine if the speech he'd made had been, "This is who we are. This is the country we are capable of being. And we are going to turn that energy to face all of our challenges." That moment was possible. It wasn't taken. But those moments will come again, and they'll be more powerful if we have stories to tell: a whole neighbourhood transformed by its citizens. **For coworking operators:** A great coworking space isn't just a desk rental facility. It's a working prototype of the new economy. By building a functional, collaborative, locally-owned ecosystem, you're proving the "Citizen Story" is entirely possible. When your MP walks through your door and sees 140 independent businesses working side by side — not a flex space, but a community — that's the story they take back to Parliament. --- ## The Brixton Connection Many of you know Brixton well. We've run London Coworking Assembly events at [Impact Brixton](https://impactbrixton.com/?ref=londoncoworkingassembly.com) and [The Department Store](https://thedepartmentstore.com/space-to-rent?ref=londoncoworkingassembly.com). [3Space at International House](https://www.3space.org/3space-international-house?ref=londoncoworkingassembly.com) is another space in the area doing this work. If Saba succeeds in bringing Brixton Market into community ownership, it gives us a story that carries something bigger. Jon said it: "Brixton Market is a cultural icon of our country. If that goes into community ownership, that gives us a story to tell." The same is true for Frome. When Mayday Saxonvale becomes the UK's largest community-led development, it proves whole neighbourhoods can be designed and delivered by citizen organizations. It proves communities can handle scale and power. --- ## What You Can Do This Week **Invite your MP to visit your space.** Roland did it with [Lauren Edwards](https://londoncoworkingassembly.com/coworking-said-out-loud-at-prime-ministers-questions/) at Dragon Coworking in Rochester. Six months later she said "coworking" at Prime Minister's Questions. The people making decisions about your high street don't know what you do. Let them see it. **Support Buy Back Brixton and Mayday Saxonvale.** [Buy Back Brixton GoFundMe](https://www.gofundme.com/f/buy-back-brixton?ref=londoncoworkingassembly.com). [Mayday Saxonvale community share offer](https://www.maydaysaxonvale.com/?ref=londoncoworkingassembly.com). Minimum investment for Mayday is £250\. You and five mates can go in together. **Host an** [ACTionism screening](https://www.actionism.space/request-a-screening/?ref=londoncoworkingassembly.com)**.** Bring people from inside your space and the neighbourhood together. Let them watch, then let them talk. The conversation afterward is the work. **Connect your space to what's already happening.** [Parisa Wright ](https://londoncoworkingassembly.com/when-a-shopping-centre-becomes-a/)runs Greener and Cleaner, a community sustainability hub in Bromley that 1,300 people walk through every month. She didn't wait for a perfect space or permission — she opened where people already were. Find someone like that in your town: someone already running a community project. Offer them a meeting room once a week for three months, no charge. You don't have to run the programme. You just have to connect your space to what the neighbourhood is already trying to become. --- ## Ten years of coworking journalism. One pint a month. This week [Igor](https://www.linkedin.com/in/dzhebyan/?ref=londoncoworkingassembly.com) from Spacebring, [Samuel](https://www.linkedin.com/in/samuelwarrren/?ref=londoncoworkingassembly.com) from TechnologyWithin, and [Anne-Marie](https://www.linkedin.com/in/annemariemurphy1/?ref=londoncoworkingassembly.com) from Baseworx joined our ever-growing Fund the Work community. - The London Coworking Assembly is 100% reader-funded. - The podcast, the research, the writing — all of it runs on £400 (ish) a month. - When 48 people put in £100 a year, that's covered. - That's about the price of a pint in central London once a month. If you're building an independent coworking space and you want independent media to exist alongside it, this is one way to make that happen. [Back the Work — £100/year](https://londoncoworkingassembly.com/fund-the-work/) --- ### Start With the Building, Miss the Person — It Happened Again This Week URL: https://londoncoworkingassembly.com/start-with-the-building-miss-the-person-it-happened-again-this-week/ Last updated: 2026-07-03T15:25:56.000Z I spent this week watching the same argument break out in different places, with different people, in completely different conversations. None of them planned it. - **Caleb Parker** published a manifesto for high street coworking. - **Suzanne Murdock** sent her monthly newsletter from The Hub Newry. - **Parisa Wright** kept resharing her Hope Hub episode. And - Ann-Marie Kinlock and Anna Chuicharoen finally [opened KindHaus in Hackney](https://www.tiktok.com/@kindhaus/video/7649368278388804896?%5Fr=1&%5Ft=ZN-977R17ETtHn&ref=londoncoworkingassembly.com) after three years of hurdles, setbacks, and proving that a space where parents don't have to choose between work and their children was worth building. They weren't on the same call. They weren't in the same room. But they all landed in the same place — and it's where the London Coworking Assembly has been trying to point people all year. Start with the building, and you miss the person. --- ## Suzanne Murdock: They Didn't Come for the Desk Suzanne's June newsletter from The Hub Newry landed this week. I read it in one go. She's put words to something a lot of us have been carrying around without quite being able to say it. > "Small business owners don't lack ambition, they lack capacity." The business owner answering emails late into the evening isn't short on motivation. The freelancer juggling client work and family life isn't failing to manage their time. The charity leader holding funding applications, staff wellbeing, and service delivery all at once isn't short on ideas. They're carrying too much that was never designed for one person to hold, and most of the advice aimed at them assumes the answer is more productivity, more ambition, more speed. Suzanne's answer is the opposite. Support. A sounding board. Other people in the room who understand the weight. Then she drops the line that explains everything: "People rarely stay in a workspace because of the desk itself." They join because they need somewhere professional to work. They stay because of the familiar faces, the conversations between meetings, the quiet reassurance that they're not on their own. "Growth rarely happens in isolation." Suzanne was on the Coworking Values Podcast talking about this. Now she's writing about it from the floor at The Hub, and it's reaching people who've been waiting for someone to name it. [#smallbusiness #businessleadership #entrepreneurship #coworking #capacity #businessgrowth #leadership #communityatwork #sustainablebusiness #thehubnewry #flexiblework | Suzanne MurdockOne of the reasons I keep coming back to the idea that small business owners don’t lack ambition, they lack capacity is because I’ve seen it so much over the years and ve lived it myself too! Inside The Hub Newry , I’ve watched people build amazing businesses from the ground up. I’ve seen freelancers become employers, sole traders grow into teams and members move from a single desk into offices of their own. I’ve watched businesses launch new services, win awards, welcome new staff and create opportunities for others. What often goes unseen is everything sitting behind those achievements. The responsibility of making payroll. The pressure of keeping clients happy. The endless stream of decisions that arrive every day. The caring responsibilities, family commitments and life events that don’t conveniently pause when business gets busy. For many people, work doesn’t sit neatly in its own box, it sits alongside everything else they’re carrying. Perhaps that’s why I’ve never been completely convinced by the idea that productivity’s the answer. Of course, good systems, structure and habits matter. They can make a huge difference. But there comes a point where the challenge isn’t how efficiently someone’s working. The challenge is the sheer volume of responsibility they’re trying to hold. Over the years, I’ve had countless conversations with business owners who weren’t looking for more ambition, motivation or ideas. They already had those in abundance. What they were looking for was support. Someone who understood. A space to think. A sounding board. The reassurance that they weren’t the only person finding it difficult to carry so much at once. One conversation in particular has stayed with me. A member once explained that they hadn’t joined The Hub because they needed a desk. What they really needed was to stop feeling so isolated. They wanted to be around people who understood the realities of running a business and the weight that often comes with it. That conversation changed how I thought about the value of coworking, but it also changed how I think about business support more generally. Sometimes the most valuable thing we can offer one another isn’t another productivity tool or another strategy session. Sometimes it’s perspective, a community or simply helping someone realise they don’t have to carry everything alone. ✍️ I wrote the article below earlier this year, but the message feels every bit as relevant today as it did then. 👉 https://lnkd.in/eZiuB9Vv 💬 Have you ever realised that what looked like a productivity problem was actually a capacity problem? #SmallBusiness #BusinessLeadership #Entrepreneurship #Coworking #Capacity #BusinessGrowth #Leadership #CommunityAtWork #SustainableBusiness #TheHubNewry #FlexibleWork![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/icon/al2o9zrvru7aqj8e1x2rzsrca-ee00b4a1-4fae-42f9-88e2-1fbadccb6c7d)LinkedInSuzanne Murdock![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/thumbnail/1780570338048-2d5ca2a6-f29a-4bb3-b715-92d651f7ec77)](https://www.linkedin.com/posts/suzannemurdock%5Fsmallbusiness-businessleadership-entrepreneurship-share-7468253295644639232-qWfy/?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAAAF8VlIBOlHiOyMYD8sgvsdQKH6ZNindd1Q) --- ## Parisa Wright: Accessibility Beats Purity Parisa took a vacant unit opposite McDonald's and the public toilets in The Glades shopping centre in Bromley and built Greener and Cleaner into something that 1,300 people a month now walk through. Five days a week. Mending workshops. Energy clinics. A Library of Things with trade-quality tools at concession rates. The location is the whole argument. She planted a hope hub where people already were, not where activists thought they should be. Accessibility beats purity. And she didn't wait for permission from above. She persuaded Bromley Council's carbon management team to fund the Library of Things because it generated measurable carbon-reduction KPIs. She found the language that made the value legible to people who only see buildings and budgets. For coworking operators, the move is simpler than it looks. You don't have to run the programme yourself. You just have to connect your space to what's already happening. [Contingent Works](https://londoncoworkingassembly.com/how-contingent-works-educated-their/) in Bromley partners with Greener and Cleaner — offering desk space, meeting rooms, signposting — and gets visible proof that their workspace invests locally, without having to build anything new. [When a Shopping Centre Becomes a Hope Hub with Parisa WrightWhy your space should partner with community sustainability projects![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/icon/Logos-London-1-1-London-Coworking-Assembly--1-6b9c625c-bad6-4300-b404-4eb9898e7cbf.svg)London Coworking AssemblyBernie J Mitchell![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/thumbnail/https-3a-2f-2fsubstack-video-s3-amazonaws-com-2fvideo_upload-2fpost-2f191359021-2f1ef02124-eba6-430c-8bf9-ed8be67a4fca-2ftranscoded-1773948168-png-36e011be-6000-466f-9ae7-0c0e0e57ca1b.jpg)](https://londoncoworkingassembly.com/when-a-shopping-centre-becomes-a/) --- ## Caleb Parker: People Are Harder to Underwrite Caleb published his manifesto on Brave Ideas this week, and it opens with a sentence that explains about 90% of the problem the rest of us have been circling. "Most conversations about town centre regeneration start with the building." That is understandable, he says. Property is visible. It can be photographed, valued, funded, refurbished, and put into a plan. Buildings give people something tangible to rally around. "People are harder to underwrite. A person with an idea rarely looks like economic infrastructure at the beginning. They look like someone trying to work something out, often before anyone else can see the shape of it." He knows this from inside the building, not outside it. At the launch of Bold Bauhaus in Manchester, he opened at 60% occupancy and hit 90% within 90 days. That's the commercial story most operators would lead with. But at the launch event, he corrected the framing in real time: "Bold is not a flex space. We're a community for entrepreneurs and innovators." The building became more interesting as the people inside it became more interesting. The thing councils and developers keep treating as an afterthought — the people doing the work — was the product all along. Caleb's manifesto doesn't just argue for coworking. It argues that the whole model of town centre regeneration is looking through the wrong end of the telescope. Build the thing, improve the public realm, attract the anchor occupier — then hope the local economy responds. Sometimes it does. Often it doesn't. [A Manifesto for High Street CoworkingEvery town already has ambitious people![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/icon/https-3A-2F-2Fsubstack-post-media.s3.amazonaws.com-2Fpublic-2Fimages-2F77a90299-691c-4547-9612-231c0e32de72-2Fapple-touch-icon-180x180-1baa2acc-82cc-4327-bed1-50bc0d64f243.png)Brave IdeasCaleb Parker![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/thumbnail/https-3A-2F-2Fsubstack-post-media.s3.amazonaws.com-2Fpublic-2Fimages-2F43cef85a-0738-4a74-a014-c59e14a4ea4b_1731x909-41767af3-f9ea-4310-8ac1-584164416849.png)](https://www.braveideas.media/p/a-manifesto-for-high-street-coworking?r=d1yie&utm%5Fcampaign=post&utm%5Fmedium=web&ref=londoncoworkingassembly.com) --- ## What All of It Adds Up To - Suzanne says: the most useful thing a workspace provides is other people who understand the weight. - Parisa says: open where people already are, and find the language that makes the value legible to the people holding the purse strings. - Caleb says: growth starts when people act on ideas, not when the building opens, and people are harder to underwrite. - And Ann-Marie and Anna just opened the [doors of KindHaus in Hackney](https://www.tiktok.com/@kindhaus/video/7649368278388804896?%5Fr=1&%5Ft=ZN-977R17ETtHn&ref=londoncoworkingassembly.com) after three years of proving that childcare and workspace belong in the same building. None of this is about desks. None of it fits neatly in a council spreadsheet. All of it is happening right now, and the single most effective thing you can do about it is get your MP through your door. Roland did it with Lauren Edwards at Dragon Coworking in Rochester. He invited her in, walked her round, introduced her to the members doing the actual work. Six months after that visit, she stood up at [Prime Minister's Questions](https://londoncoworkingassembly.com/coworking-said-out-loud-at-prime-ministers-questions/) and made Keir Starmer answer for what our spaces do. One invitation. One walk around. And it's in Parliament. Summer recess is weeks away. Keir Starmer has resigned, and the Labour leadership contest will be done by the time Parliament returns in September. The political noise is about to go very quiet. That's the window. --- ## Here's What You Can Do - **Email your MP** before the summer recess — or lock in a date for September. Copy in a local councillor, and you'll get a higher response rate. The ask is simple: come and see what's happening in your constituency that no spreadsheet is capturing. **If you need help with the wording, reply to this emai**l. - **Ask three members the Suzanne question.** "When you first joined, what were you actually looking for?" Not "what do you like about the space?" — what were you looking for? Write the answers down. That's the evidence your MP needs to hear. - **Get out of your space to do your thinking.** Book a desk for the day at [Urban MBA](https://urbanmba.co.uk/?ref=londoncoworkingassembly.com), right near Old Street tube station. You can use the main space to get your head down, book the meeting room to run a team day, or use the podcast studio if you're recording. Sometimes you need to sit in someone else's space to see what you're already doing right in your own. - **Find the Parisa in your town.** Someone's already running a community project near you — a repair café, a community fridge, a job club, a knitting social. Offer them a meeting room once a week for three months, no charge, no contract. You don't have to build a new programme. You just have to connect your space to the thing that's already happening. --- ## ✅ Back the Work - 48 people The London Coworking Assembly is 100% reader-funded. No ads. No sponsors. No pay-to-play. I've been having conversations this week with people who want to back the work but aren't quite sure where it fits. Some of them need to talk to the marketing department. I understand that — most of the asks we get in business are consumer asks. Pay for the thing, get the logo, receive the report. That's the default operating system, and it works fine for what it's designed for. ### This is a citizen ask. Different category entirely. The Coworking Values Podcast is named after the coworking values for a reason. Collaboration. Openness. Community. Accessibility. Sustainability. > The conversations that come out of those values — about wealth inequality, about who gets left behind when public systems pull back, racism, homophobia, or about what happens when community spaces step into the gaps, running a coworking space in a war zone — aren't 'cup cake and flat white' commercially comfortable. They're not designed to be. They're designed to be true. The trade-off is straightforward. When your funding comes from the community you're writing for, you don't have to file the sharp edges off anything. You don't have to avoid a topic because it might make a sponsor uncomfortable. You can follow the conversation wherever it needs to go — and trust that the people who value that independence will keep it going. It costs about £400 a month to run the digital infrastructure — the platforms, the hosting, the stipends for the Urban MBA students who help run the engine behind the scenes. > When 48 people put in £100 a year, that's covered. Everything else we produce — the podcast, the research, the writing — runs on the same model. ***🙏 Recent supporters include:*** **Karen Tait** \- Residence Coworking. **Jason Smith** Gather Round Bristol. **Peter Block** \- Author of 'Community - The Art Of Belonging', **Freddie Fforde** \- Patch. **Yann Heurtaux** \- La Serre Lausanne This isn't a marketing decision. It's peer-to-peer sustainability. If you're building an independent coworking space and you want independent media to exist alongside it, this is how it happens. 👊 ****✅ Become Coworking Community Builder** [Back the work ](https://londoncoworkingassembly.com/#/portal/signup) ### ### You're not in the property business. Five of us said it this week — nobody planned it. URL: https://londoncoworkingassembly.com/youre-not-in-the-property-business-five-of-us-said-it-this-week-nobody-planned-it/ Last updated: 2026-06-22T17:17:07.000Z I spent this week reading what people in our community have been writing. Karen Tait had a terrible Tuesday at The Residence in Bishop's Stortford. Stacey Sheppard's space was on BBC Spotlight. Felicia Fai and Philip Tomlinson's [report](https://ircaucus.ac.uk/publications/bridging-the-informal-to-formal-using-coworking-spaces-as-bridges-to-improve-the-uptake-of-business-innovation-support-services-in-england/?ref=londoncoworkingassembly.com) on the value of local growth hubs. James Panepinto wrote about weaponising community. Bernie (that me!) published [LinkedIn Show Notes#55.](https://londoncoworkingassembly.com/loneliness-awareness-week-four-perspectives-the-main-coworking-conversation-skips-past/) They weren't in the same room. They weren't on the same call. They are all pointing at the same thing. --- ### **Karen Tait** had a terrible Tuesday. Breakfast didn't show. The fridge tripped the electrics. Women in Business meeting about to start, and her new carpet tiles were somewhere in Belgium. She wrote about it anyway: > "What nobody tells you when you open a premium coworking space is that you're not really in the property business. You're in the people business." Twenty-five comments came back — not sympathy, solidarity. **Stacey Sheppard** wrote: *"The new booking system, the new internet provider and the printer are causing me no end of issues."* **Ben Newton** wrote: "'The gap between brand promise and a terrible Tuesday' — that's the most honest description of this job I've read in a while." **Carrie Gilbertson** wrote: *"Nobody remembers the problem. They remember how you dealt with it."* Karen had the worst Tuesday and her community showed up in the comments. That is the people business. That is the product. [Picture the scene. Women in Business meeting about to start, breakfast nowhere to be seen, the fridge has tripped the electrics again and somewhere in Belgium, my new carpet tiles are having a… | Karen Tait | 34 commentsPicture the scene. Women in Business meeting about to start, breakfast nowhere to be seen, the fridge has tripped the electrics again and somewhere in Belgium, my new carpet tiles are having a better morning than I am. Not my finest hour as a space owner. But here’s the thing about running a boutique, service-led business. Bad days don’t discriminate. And in a world where you’re selling calm, professionalism, and high standards, the gap between your brand promise and a genuinely terrible Tuesday can feel enormous. What nobody tells you when you open a premium coworking space is that you’re not really in the property business. You’re in the people business. And people... members, suppliers, contractors, staff... are wonderfully, exhaustingly human, especially me, and all my flaws! The breakfast arrived (eventually). The fridge got sorted. The carpet tiles will find their way home from Brussels at some point, ready for our second location, thanks Brexit 😅 For those of you running high-touch, service-led businesses, how do you hold your nerve on the bad days? How do you stay authoritative without losing warmth? And how do you keep the trust of the people who rely on you, when everything that could go wrong, does? I suspect we all have a story. Would love to hear yours. 👇 | 34 comments on LinkedIn![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/icon/al2o9zrvru7aqj8e1x2rzsrca-43ad1696-07d2-4744-a855-5fc81eb25576)LinkedInKaren Tait![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/thumbnail/1781732294332-4223ff08-d263-4c07-a774-ef719c0ac421)](https://www.linkedin.com/posts/karen-tait-theresidencecoworking%5Fpicture-the-scene-women-in-business-meeting-activity-7473313581250449408-hUDf?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAAAF8VlIBOlHiOyMYD8sgvsdQKH6ZNindd1Q) --- ### **Stacey Sheppard's** space The Tribe was on BBC Spotlight during Loneliness Awareness Week. A women-only coworking space in Berry Pomeroy. The only coworking space in Europe in a rural location for women, as the BBC put it. She didn't talk about desks on camera. Her members talked about what actually happens: > "Working in connection with other people who are working is really powerful for your well-being, for my well-being, really powerful for my business as well." The segment closed by noting that many work hubs are supported by Devon County Council with the aim of improving the rural economies. Devon has 24 work hubs across the county and a council that funds them — that is not the norm in most places. 0:00 /2:14 1× The Tribe was on BBC Spotlight If you want to see what commitment to coworking as civic infrastructure looks like at national scale, look at [Connected Hubs Ireland](https://connectedhubs.ie/?ref=londoncoworkingassembly.com). 414 workspaces across the island, all on one app. You can find a place to work up a hill in Donegal or in the middle of Dublin. No messing around. That is what happens when a government treats coworking as infrastructure instead of commercial property. Stacey wrote on LinkedIn what should be on a billboard outside every council office: "Connection is not a nice-to-have for entrepreneurs. It is infrastructure." A 2025 YouGov survey found 44% of UK small business owners have felt lonely or isolated running their business. That's the data. The Tribe is the answer. [#lonelinessawarenessweek #femaleentrepreneurship #womeninbusiness #smallbusinessuk #coworkingwomen #communitybuilding | Stacey Sheppard | 31 commentsYesterday, the Tribe was featured on BBC Spotlight. This is a huge moment for us, and it also feels especially poignant that it has happened during Loneliness Awareness Week. When people talk about entrepreneurship and working for yourself, they often talk about the freedom, flexibility and the fact that you can be your own boss. And yes, those things are real. But so is the loneliness. There is the pressure of having to make every decision yourself. The lack of colleagues to turn to when something goes wrong. Nobody to notice when you are overwhelmed, doubting yourself, or crying at your desk after a particularly challenging client call or after receiving yet another rejection. The data backs this up too. A 2025 YouGov Survey carried out by the Start Up Loans Company (part of the British Business Bank) found that 44% of UK smaller business owners have felt lonely or isolated while running their business. This was a huge part of why I decided to start The Tribe in the first place. When I first went fully self-employed, I had no clue just how much I would miss working as part of a team. I have spent the past 6–7 years building this community. It was never about desks and WiFi. I wanted to create a place where women can walk in and feel less alone. Where they can get the support they need, admit they are struggling, celebrate the tiny wins that nobody else sees, and feel like they belong. So many women are carrying the responsibility for the business, the home, the caregiving, the emotional labour, and the invisible mental load, often while trying to look like we have it all under control. The Tribe has always been my answer to that. A space where community is not an afterthought, but the foundation. Because connection is not a nice-to-have for entrepreneurs. It is infrastructure. It’s what helps entrepreneurs get through the really difficult times and keep on building. If you work for yourself, and have experienced loneliness or isolation in your business, have you considered working from your local work hub? There are 24 independent hubs across Devon. Why not give one a go! #LonelinessAwarenessWeek #FemaleEntrepreneurship #WomenInBusiness #SmallBusinessUK #CoworkingWomen #CommunityBuilding | 31 comments on LinkedIn![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/icon/al2o9zrvru7aqj8e1x2rzsrca-91971c85-610a-4187-b5e5-96f1c16d65f7)LinkedInPete Maclure![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/thumbnail/1781778722308-48ffe5b9-5843-4c69-87e2-62abc6cf55c4)](https://www.linkedin.com/posts/staceysheppard%5Flonelinessawarenessweek-femaleentrepreneurship-ugcPost-7473321516571492353-yJZb/?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAAAF8VlIBOlHiOyMYD8sgvsdQKH6ZNindd1Q) --- ### **Felicia Fai and Philip Tomlinson** at the University of Bath published the evidence. Their Innovation & Research Caucus (IRC) report, published at the end of May 2026 studied independent coworking spaces and found exactly what Karen and Stacey are proving in real time. > Coworking spaces function as informal business support for people who would never walk into a formal scheme. They bridge the gap between entrepreneurs and Local Growth Hubs. They work as social infrastructure — particularly in peripheral areas where businesses are geographically dispersed. The spaces are doing the work. The report has the peer-reviewed proof. The question is who's reading it. [Co-working spaces as entrepreneurial communities and support systems | Innovation & Research Caucus posted on the topic | LinkedInCo-working spaces are not just a place to work. They are a community in themselves. Spaces where founders build networks, access mentoring, attend training events, and find support systems that help their businesses grow. In our latest publication, Felicia Fai and Phil Tomlinson explore how formal business innovation support services, delivered through Local Growth Hubs, can better engage early-stage founders by working alongside co-working spaces, particularly in peripheral areas where entrepreneurial activity is more geographically dispersed. Download it now 👉 https://lnkd.in/eAttVqZY University of Bath, ESRC: Economic and Social Research Council, Innovate UK, UK Research and Innovation![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/icon/al2o9zrvru7aqj8e1x2rzsrca-639ef825-98e5-4a00-bc2c-79a7cae2d262)LinkedInInnovation & Research Caucus![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/thumbnail/1779795270930-ffed2486-9b8f-4863-9889-3de11c1ea4fc)](https://www.linkedin.com/posts/innovation-research-caucus%5Fco-working-spaces-are-not-just-a-place-to-activity-7465003965957500928-OPN3?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAAAF8VlIBOlHiOyMYD8sgvsdQKH6ZNindd1Q) ### James Panepinto on 'weaponising community' **James Panepinto** recently wrote a piece about "weaponising community" — treating the connections in our spaces as a hard commercial asset and a defensible moat against competitors. It takes actual effort to write your thoughts down and put them on the internet. James does the work, and he is a passionate advocate for our industry. **I want you to read it and pay attention to your gut reaction.** - Does his framing finally give us the sharp business case we need to keep the doors open? - Or does treating community as a retention metric completely miss the point of what we are actually building? [I said something at GCUC that kept coming back up.On why the ugliest phrase in the room was also a honest one.![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/icon/https-3A-2F-2Fsubstack-post-media.s3.amazonaws.com-2Fpublic-2Fimages-2F77a90299-691c-4547-9612-231c0e32de72-2Fapple-touch-icon-180x180-9a8dcf5c-0f54-4d16-810f-9b7fab6172f8.png)Brave IdeasJames Panepinto![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/thumbnail/https-3A-2F-2Fsubstack-post-media.s3.amazonaws.com-2Fpublic-2Fimages-2Fbeadc89c-423c-4d7e-ab1e-38e0fb5c7463_1448x1086-02571b1f-01f9-4d4b-ae33-4c6feeac5dff.png)](https://www.braveideas.media/p/i-said-something-at-gcuc-that-kept?ref=londoncoworkingassembly.com) James asked a panel about weaponising community. --- ### Loneliness Awareness Week. Four perspectives the main coworking conversation skips past. And this week I published [LinkedIn Show Notes #55](https://londoncoworkingassembly.com/loneliness-awareness-week-four-perspectives-the-main-coworking-conversation-skips-past/) — four people I know: Thor, Sangeeta, Amy, Lisa. Four completely different angles on the same thing. Loneliness is a structural deficit. The spaces we build either address it or deepen it. [Loneliness Awareness Week. Four perspectives the main coworking conversation skips past.Thor. Sangeeta. Amy. Lisa. Four people I know. All of them walked into rooms that weren’t built for them. ✅ Become a Founding Coworking Community Builder Back the work Before I started freelancing, I’d always worked in hospitality. Kitchens, bars, clubs. From five-star hotels in Mayfair to Pizza![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/icon/Logos-London-1-1-London-Coworking-Assembly--1-183538d3-4bd8-4e9f-9d46-0feb4f04fb2c.svg)London Coworking AssemblyBernie J Mitchell![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/thumbnail/Loneliness-Awareness-Week.-Four-perspectives-the-main-coworking-conversation-skips-past.-1-2d8ba9a1-fed7-4c4d-b6e2-0abd749f9bf4.png)](https://londoncoworkingassembly.com/loneliness-awareness-week-four-perspectives-the-main-coworking-conversation-skips-past/) [LinkedIn Show Notes](https://www.linkedin.com/newsletters/%25F0%259F%258E%2599%25EF%25B8%258Flink-in-the-show-notes-6885889494675992577/?ref=londoncoworkingassembly.com) #55 --- ### What we're thinking about next: Coworking is infrastructure — social, economic, mental health, civic. - The people running these spaces know it. The academics have the evidence. - Devon County Council funds it. - Ireland built it at national scale. - And most of the UK still sees "a business selling desks and and internet connection." > *The question underneath all of this is the one I want to dig into next week: if community is the product, how do you prove it to someone who only sees a building?* --- ### **What You Can Do This Week** 1. Read Karen's post and the [comments](https://www.linkedin.com/posts/karen-tait-theresidencecoworking%5Fpicture-the-scene-women-in-business-meeting-activity-7473313581250449408-hUDf?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAAAF8VlIBOlHiOyMYD8sgvsdQKH6ZNindd1Q). Not the likes. The comments. That's what the people business looks like in practice. Then ask yourself: on your worst Tuesday, who held the space together? Name them. Thank them. 2. Read Stacey's [post](https://www.linkedin.com/posts/staceysheppard%5Flonelinessawarenessweek-femaleentrepreneurship-ugcPost-7473321516571492353-yJZb/?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAAAF8VlIBOlHiOyMYD8sgvsdQKH6ZNindd1Q), watch the BBC segment, and look at [Connected Hubs Ireland](https://connectedhubs.ie/?ref=londoncoworkingassembly.com). Bookmark the 44% stat. Use it the next time you talk to your council. Devon County Council is already funding work hubs. Ireland built a national network. Your council can do this too. 3. Download Felicia and Phil's [IRC report](https://ircaucus.ac.uk/publications/bridging-the-informal-to-formal-using-coworking-spaces-as-bridges-to-improve-the-uptake-of-business-innovation-support-services-in-england/?ref=londoncoworkingassembly.com). Find one finding that describes your space. Put it in your next grant application, your next MP letter, your next impact report. The academic evidence is published and peer-reviewed. Use it. --- ### **From the People to the Policy** Last week [#54](https://www.linkedin.com/pulse/coworking-said-prime-ministers-questions-today-heres-how-mitchell-io2we?ref=londoncoworkingassembly.com) showed what happens when one operator — [Roland Stanley](https://londoncoworkingassembly.com/why-the-uk-government-is-about-to/) at Dragon Coworking in Rochester — invited his MP in, walked her round the space, and six months later she stood up at Prime Minister's Questions and made Keir Starmer answer a question about coworking. > **There are 650 Members of Parliament. Most of them think a coworking space is just a room with desks.** They don't know about [Karen](https://londoncoworkingassembly.com/this-is-a-very-lean-business-incredibly/)'s terrible Tuesday, and the 25 people who showed up in the comments. They don't know about [Stacey](https://londoncoworkingassembly.com/the-uk-business-support-failure-coworking/)'s space in a village in Devon, on the BBC, funded by the county council. They don't know the academic evidence exists. If you run a coworking space and haven't invited your MP to visit yet, this week is a good time to send the email. FlexSA has a template. - [Jane Sartin](https://londoncoworkingassembly.com/the-business-rates-crisis-what-every/) shared the [**FlexSA MP Engagement Toolkit here**](https://drive.google.com/file/d/1V26jEVfhlR7pzlGj9Ir9ExC3Dv-aV3H%5F/view?ref=londoncoworkingassembly.com). But a local story beats a copied letter every time. Tell them about the member who told you your space was the first place they spoke to another human that day. One operator. One invitation. One MP. Roland proved it works. --- ## Coworking Community Builder — back the work In May we decided to take [London Coworking Assembly](https://londoncoworkingassembly.com/) and [Coworking Values Podcast](https://londoncoworkingassembly.com/tag/podcast/) media 100% reader-funded. It keeps the podcast ad free, funds the research, bankrolls the Unreasonable Connection live events, pays Urban MBA students to work on our projects, and sends 10% to European Coworking Assembly projects. > **So far, everyone backing the work is an owner or operator. People inside the industry, putting money behind the story being told properly.** ✅ [Coworking Community Builder. £100/year.](https://londoncoworkingassembly.com/#/portal/signup) - *100% reader-funded.* - *No adverts disguised as content.* - *No sponsors, no gimmicks.* ****✅ If you're in a position to support, please do.** [Back the work ](https://londoncoworkingassembly.com/#/portal/signup) ***🙏 Recent supporters include:*** **Karen Tait** \- Residence Coworking. **Jason Smith** Gather Round Bristol. **Peter Block** \- Author of 'Community - The Art Of Belonging', **Freddie Fforde** \- Patch. **Yann Heurtaux** \- La Serre Lausanne --- ### Loneliness Awareness Week. Four perspectives the main coworking conversation skips past. URL: https://londoncoworkingassembly.com/loneliness-awareness-week-four-perspectives-the-main-coworking-conversation-skips-past/ Last updated: 2026-06-19T07:12:36.000Z ### Thor. Sangeeta. Amy. Lisa. Four people I know. All of them walked into rooms that weren't built for them. --- ****✅ Become a Founding Coworking Community Builder** [Back the work ](https://londoncoworkingassembly.com/#/portal/signup) --- Before I started freelancing, I'd always worked in hospitality. Kitchens, bars, clubs. From five-star hotels in Mayfair to Pizza Hut in Lakeside Shopping Centre — I did it all. There was formal training, of course, but where you actually learned was side by side with other people. You'd overhear how someone handled a difficult customer, watch a chef fix a sauce that was about to split, absorb the rhythm of how things got done. Nobody sat you down and taught you. You picked it up by being there. When I started my own business as an 'independent economic agent' 20 years ago, there was so much I didn't know. And the reason was simple: I couldn't hear other people doing it. One of the best things that ever happened to me professionally was sitting in a coworking space and listening to other people talk about their projects, their clients, and the tools they were using. Not at a networking mixer with a name badge. Day to day. Over time. You'd hear someone on the phone with a difficult client and think: oh, that's how you handle that. You'd overhear someone mention a tool you'd never heard of, look it up later, and it would change how you worked. I've loved being around people who were reading books and talking about them over lunch. That produced an incredible amount of learning. The kind you can't get from a webinar. I say all this because it's [Loneliness Awareness Week, ](https://www.lonelinessawarenessweek.org/?ref=londoncoworkingassembly.com)run by the [Marmalade Trust](https://www.linkedin.com/company/marmalade-trust/?ref=londoncoworkingassembly.com) in the UK, we'll get to that. 🏳️🌈 It's also [Pride Month](https://www.stonewall.org.uk/resources/lgbtq-hubs/pride?ref=londoncoworkingassembly.com), and I can't write an article like this without pointing out the hostility I've read about from some communities in the UK towards celebrating Pride this year. It's gut wrenching - [Penni Pickering](https://www.linkedin.com/article/edit/7473067509022257152/?author=urn%3Ali%3Afsd%5Fprofile%3AACoAAAF8VlIBOlHiOyMYD8sgvsdQKH6ZNindd1Q&ref=londoncoworkingassembly.com), co-founder of [Cowork Crew](https://www.linkedin.com/article/edit/7473067509022257152/?author=urn%3Ali%3Afsd%5Fprofile%3AACoAAAF8VlIBOlHiOyMYD8sgvsdQKH6ZNindd1Q&ref=londoncoworkingassembly.com) with her wife [Jo Pickering](https://www.linkedin.com/article/edit/7473067509022257152/?author=urn%3Ali%3Afsd%5Fprofile%3AACoAAAF8VlIBOlHiOyMYD8sgvsdQKH6ZNindd1Q&ref=londoncoworkingassembly.com) \- wrote [this on LinkedIn yesterday.](https://www.linkedin.com/posts/pennipickering%5Fits-pride-month-theres-glimmers-seen-ugcPost-7472552783867645955-4uGw/?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAAAF8VlIBOlHiOyMYD8sgvsdQKH6ZNindd1Q) 💚 It's also the 10th anniversary of the murder of [Jo Cox MP](https://www.jocoxfoundation.org/about/about-jo-cox/?ref=londoncoworkingassembly.com), and I deeply believe in her words: > We are far more united and have far more in common than that which divides us. And the instinct this week — I feel it too — is to write something about how coworking spaces cure loneliness. How community is the answer. How we've been saying this all along. I'm not going to write that. --- ## Previously in LinkedIn show notes The last two editions of these show notes — [#53 on mental health infrastructure](https://www.linkedin.com/pulse/your-coworking-space-someones-mental-health-bernie-j-mitchell-eqkoe?ref=londoncoworkingassembly.com) and [#54 on getting coworking said at Prime Minister's Questions](https://www.linkedin.com/pulse/coworking-said-prime-ministers-questions-today-heres-how-mitchell-io2we?ref=londoncoworkingassembly.com) — got me more DM;s and comment than ever. What came through was that there's an intersection between loneliness, mental health, the economy, safe spaces, and productivity that the industry tends to talk around rather than about. This week I didn't have time to record new episodes. So I dug into the archives and found four people I know who have been talking about these things for years. Friends, not case studies. People I've met through [Drive the Collaborative Network](https://www.linkedin.com/company/drive-the-network/?ref=londoncoworkingassembly.com), through Write Club, through coworking spaces we've shared. What they taught me, each from a completely different angle, is that loneliness is a structural deficit. Built in. And the spaces we build can either address it or deepen it. --- ## This Week in the Bullpen - [Thor A Rain](https://www.linkedin.com/article/edit/7473067509022257152/?author=urn%3Ali%3Afsd%5Fprofile%3AACoAAAF8VlIBOlHiOyMYD8sgvsdQKH6ZNindd1Q&ref=londoncoworkingassembly.com) on what it takes to walk into a shared space when your body and mind are already running on empty. - [Sangeeta Pillai (Soul Sutras)](https://www.linkedin.com/article/edit/7473067509022257152/?author=urn%3Ali%3Afsd%5Fprofile%3AACoAAAF8VlIBOlHiOyMYD8sgvsdQKH6ZNindd1Q&ref=londoncoworkingassembly.com) on safety, names, lunchboxes, and why your diversity banner means nothing if the daily interactions tell a different story. - [Amy Morgan](https://www.linkedin.com/article/edit/7473067509022257152/?author=urn%3Ali%3Afsd%5Fprofile%3AACoAAAF8VlIBOlHiOyMYD8sgvsdQKH6ZNindd1Q&ref=londoncoworkingassembly.com) on designing for actual human nervous systems instead of the "stereotypical average person" who doesn't exist. - [Lisa Kissane](https://www.linkedin.com/article/edit/7473067509022257152/?author=urn%3Ali%3Afsd%5Fprofile%3AACoAAAF8VlIBOlHiOyMYD8sgvsdQKH6ZNindd1Q&ref=londoncoworkingassembly.com) on the question nobody should be asking, and what to ask instead. --- ## The Assignment When someone walks into your coworking space, what is their nervous system actually asking? And what does your space have to say back to someone who is lonely, or struggling, but still needs to get their work done? --- ## Thor: The First Aid Kit I know Thor through Drive Network. They are one of the most articulate people I've ever met on the subject of wellbeing, mental health, and self-care — the kind of person who makes you notice things you'd been ignoring in yourself. In 2025, [Emily Breder](https://www.linkedin.com/article/edit/7473067509022257152/?author=urn%3Ali%3Afsd%5Fprofile%3AACoAAAF8VlIBOlHiOyMYD8sgvsdQKH6ZNindd1Q&ref=londoncoworkingassembly.com) hosted Thor on the [Coworking Values Podcast](https://londoncoworkingassembly.com/tag/podcast/) as part of our inclusion and accessibility series with [David O'Coimin](https://www.linkedin.com/article/edit/7473067509022257152/?author=urn%3Ali%3Afsd%5Fprofile%3AACoAAAF8VlIBOlHiOyMYD8sgvsdQKH6ZNindd1Q&ref=londoncoworkingassembly.com) \+ [Nook sensory pods](https://www.linkedin.com/article/edit/7473067509022257152/?author=urn%3Ali%3Afsd%5Fprofile%3AACoAAAF8VlIBOlHiOyMYD8sgvsdQKH6ZNindd1Q&ref=londoncoworkingassembly.com) . Thor is a health activist who lives with fibromyalgia and ME/CFS. They created the First Aid for Feelings manual, built around an ABC technique — Awareness, Breath, Body, Choice — drawn from their Buddhist practice. You can find Thor's guided meditations on [Insight Timer](https://insighttimer.com/thorarain?ref=londoncoworkingassembly.com). Thor is also trans-masculine, non-binary, and belongs to multiple minority communities. Which means they have spent their life scanning rooms for cues of safety before most people have even noticed the room. When I wrote about emotional safety in coworking spaces recently, I quoted something Thor had shared. It's the internal dialogue of someone managing depression while trying to exist in a shared workspace: > "Do I have the energy to speak to people today? Can I be quiet without being seen as rude? If I sit in the corner, will people think I'm a failure?" That's not a quote about furniture. It's about what the culture of a room demands from you before you've even sat down. Thor was clear on the podcast: what they look for in a coworking space is a balanced focus. Not just "how's the business going" but "how are you going." If the only thing anyone asks about is output, the message is: perform or leave. And the people who most need to be there will leave first. 🎧 [Listen to Thor on The Power of First Aid For Feelings, hosted by Emily Breder](https://londoncoworkingassembly.com/the-power-of-emotional-first-aid/) --- ## Sangeeta: Names, Food, and the Litmus Test I met Sangeeta Pillai at Write Club in 2018, at a coworking space in London called Bathtub to Boardroom. We've been members of two coworking spaces together over the years. We've sat around tables at Write Club and heard people talk about being lonely in a city of eight million people — how you can be surrounded by bodies and still feel completely unseen. [Sangeeta](https://baddaughter.co.uk/?ref=londoncoworkingassembly.com) runs the [Masala Podcast](https://soulsutras.co.uk/about-masala-podcast/?ref=londoncoworkingassembly.com) and a feminist network called Soul Sutras. When we recorded the podcast she had just finished [a memoir called Bad Daughter](https://baddaughter.co.uk/about/?ref=londoncoworkingassembly.com) that took her six years to write. She grew up in a slum in Mumbai. When she talks about what safety actually feels like, she's not theorising. On *How to Be Seen*, she said something I find myself returning to: > "Safety is being okay in that space as you are. In your culture, your name, your food." Most coworking spaces have some version of "everyone is welcome here" on the wall or the website. Sangeeta's experience is that the banner doesn't mean much when the daily interactions tell a different story. If people keep stumbling over your name and not bothering to get it right, your body registers that. If you bring your lunch to the communal kitchen and someone makes a comment about the smell of the spices, you are being reminded, in small constant doses, that you are operating in a space built around someone else's default. The litmus test is simple. If the people in your space can show up in their culture, with their name, with their food, and feel fine — you might have something real. If they can't, you have a desk rental business and a diversity banner. 🎧 [Listen to Sangeeta on How to Be Seen: Loneliness, Culture & Safe Spaces](https://londoncoworkingassembly.com/how-to-be-seen-loneliness-culture/) --- ## Amy: Choice Is the Key Message [Amy Morgan](https://www.linkedin.com/in/amy-morgan-8763bb102?miniProfileUrn=urn%3Ali%3Afs%5FminiProfile%3AACoAABoLThoB6FM5L39nExROvE-sihGpXRRtcAw&ref=londoncoworkingassembly.com) is part of the team at [360 Workplace](https://www.linkedin.com/company/360-workplace/?ref=londoncoworkingassembly.com), a consultancy that thinks about physical space through the five senses, through neurodivergence, through the actual experience of walking into a room rather than what it looks like in a brochure. We ran [London Coworking Assembly](https://londoncoworkingassembly.com/) workshops together with Amy and [Urban MBA](https://urbanmba.co.uk/?ref=londoncoworkingassembly.com), including one at the [Workspace Design Show London](https://www.linkedin.com/company/workspace-design-show/?ref=londoncoworkingassembly.com) 2025 where teams designed an inclusive coworking space out of Lego. When [Urban MBA](https://www.linkedin.com/company/urbanmba/?ref=londoncoworkingassembly.com) got their affordable workspace grant, Amy spent a day helping them design the refit. I've watched her take a room full of operators who were nervous about getting it wrong and turn them into people who couldn't stop talking about lighting, acoustics, and wayfinding. On *Simple Steps to Inclusive Coworking*, she put it like this: > "Creating choice is the key message." Research published in the *British Medical Bulletin* by Dr Nancy Doyle estimates that between 15 and 20% of the population is neurodivergent — a figure backed by Birkbeck University and the UK Local Government Association. Walk into most coworking spaces and there is zero evidence anyone has considered this. Most spaces still have harsh echoing noise, open-plan layouts with your back exposed to a busy walkway, and the unspoken assumption that everyone can filter out background conversation and do deep work. Amy's framework costs nothing extra: adjustable lighting at individual workstations, movable furniture so nobody's trapped, quiet corners with a back against a solid wall and a view of the exits, and a welcome guide sent before someone's first visit so they already know what to expect when they walk through the door. For someone who gets overstimulated easily, that specific chair in that specific corner is not furniture. It's the difference between a productive afternoon and a low-grade anxiety attack. And she was direct on the podcast: designing inclusively from the start doesn't cost more than designing it badly. "If you've already got a space, ask your community what they need. That's absolutely fundamental." 🎧 [Listen to Amy on Simple Steps to Inclusive Coworking](https://londoncoworkingassembly.com/simple-steps-to-inclusive-coworking/) --- ## Lisa: The Question Nobody Should Be Asking I met [Lisa Kissane](https://www.linkedin.com/in/lisakissane?miniProfileUrn=urn%3Ali%3Afs%5FminiProfile%3AACoAADCvHecBN1i2I9-FS6rdy8L0QMCvNWJv1t4&ref=londoncoworkingassembly.com) through [Drive the Collaborative Network](https://www.linkedin.com/company/drive-the-network/?ref=londoncoworkingassembly.com). She's a writer — Medium is her medium, as she puts it — and has run meetup groups for childless freelancers and business owners. She is childless, not by choice. She wanted children and couldn't have them. On *Creating Inclusive Spaces: Rethinking Networking for Non-Parents*, she described what happens when you walk into a new room full of strangers and the first icebreaker question, almost without fail, is: "So, do you have kids?" > "I found that a really difficult question because the answer is no, but people don't generally take no for an answer. They want to know more. They want to know, 'Well, why don't you have kids? What's wrong with you? What happened?'" Lisa calls this pro-natalism — "the ideology that's so pervasive that puts us on the sidelines, that makes us feel like we've done life wrong." Her advice is straightforward: don't assume. Don't ask. If someone has children, it will be apparent within the first five minutes of conversation. If they don't, you are demanding information you have no right to. She suggested some alternatives: what are you reading at the moment? What are you enjoying watching? What's been putting a smile on your face this week? It sounds small. Lisa had stopped going to some networking events entirely because the anticipation of that question was making her so anxious. When the basic social script of a room assumes a life template you don't fit, you stop walking through the door. > "You don't have the right to that information about another person ever." 🎧 [Listen to Lisa on Creating Inclusive Spaces: Rethinking Networking for Non-Parents](https://londoncoworkingassembly.com/creating-inclusive-spaces-rethinking/) --- ## The Pattern Thor. Sangeeta. Amy. Lisa. Four people I know. Four completely different angles on the same thing. Loneliness is a structural deficit. Over the last decade, we engineered human contact out of daily life — remote work, app-based everything, frictionless living — and then acted surprised when people started falling apart. A 2024 survey of 1,154 US workers by Ringover found that 67% felt lonely at work sometimes or often. It's a small sample of one country, and it shouldn't be read as a global verdict. But it points in the same direction as everything else. The health impact of chronic loneliness is comparable to smoking 15 cigarettes a day. Public health officials now use epidemiological language on purpose, because the biological damage is measurable. ### Polyvagal theory [**Polyvagal theory**](https://en.wikipedia.org/wiki/Polyvagal%5Ftheory?ref=londoncoworkingassembly.com) — developed by neuroscientist Dr [**Stephen Porges**](https://www.linkedin.com/article/edit/7473067509022257152/?author=urn%3Ali%3Afsd%5Fprofile%3AACoAAAF8VlIBOlHiOyMYD8sgvsdQKH6ZNindd1Q&ref=londoncoworkingassembly.com) in the 1990s and widely used in trauma therapy — explains that the vagus nerve is constantly scanning your environment for cues of safety or threat. It runs from your brainstem through your face, throat, heart, lungs, and gut. It's the reason a gut feeling is called a gut feeling. When your vagus nerve detects social threat, your body behaves as if it's in danger. What's actually happening is nobody in the room can pronounce your name correctly. ### What the numbers don't tell you is what the four people above tell you. They don't tell you what it feels like to scan a room for a place where you can be quiet without being judged. They don't tell you what it costs to bring your lunch to work and brace for a comment. They don't tell you what happens when the first question you're asked in every room reminds you of the life you wanted and couldn't have. The fix is humans who notice other humans. And the spaces where that happens — the coworking spaces, the libraries, the community hubs — are doing this work whether the government sees it or not. --- ## What You Can Do This Week These aren't abstract principles. Each one comes from a specific person in this piece. **1\. Find the chair with its back to the wall. (Amy's move.)** Walk your space this week. Find one spot where someone can sit with a solid surface behind them and a clear view of the exits. For someone whose nervous system is on high alert, that single spot can be the thing that makes the space usable at all. **2\. Notice who hasn't spoken to anyone in three days. (Thor's move.)** Not to ambush them with conversation. Just to register them. Being seen without being demanded of is a microdose of co-regulation. If you don't know who your quiet members are, start there. **3\. Audit one assumption your space makes about who belongs there. (Sangeeta's move, and Lisa's.)** Look at your marketing, your events, your kitchen conversations. Who's the assumed template? If you honestly don't know the answer, ask the person in your space who looks least like everyone else. Then listen. And maybe switch the icebreaker from "do you have kids?" to "what are you reading at the moment?" **4\. Ask one person "Are you actually okay today?"** Not "How are you?" as a greeting. A real check-in. Have the emotional capacity to handle the real answer. This is the unscalable labour. This is the work. **5\. Follow** [**Loneliness Awareness Week,** ](https://www.lonelinessawarenessweek.org/?ref=londoncoworkingassembly.com)run by the [**Marmalade Trust**](https://www.linkedin.com/company/marmalade-trust/?ref=londoncoworkingassembly.com) \- read their articles. Join in where you can and keep spreading the word about connection, it's not one day of loneliness! --- ## From the People to the Policy Two weeks ago [#53](https://www.linkedin.com/pulse/your-coworking-space-someones-mental-health-bernie-j-mitchell-eqkoe?ref=londoncoworkingassembly.com) made the case that coworking spaces are mental health infrastructure, and included [Amanda Perry](https://www.linkedin.com/in/amandaperryuk?miniProfileUrn=urn%3Ali%3Afs%5FminiProfile%3AACoAAAQbgmABPaHir8UFd0F9YXYXlmnqd5z6NUU&ref=londoncoworkingassembly.com)'s Linkedin post and quote: > "Why in 2026, when 55% of business owners identify as neurodivergent — that's approximately 2 million people — are we still working in spaces that are sensory hell for us?" Last week [#54](https://www.linkedin.com/pulse/coworking-said-prime-ministers-questions-today-heres-how-mitchell-io2we?ref=londoncoworkingassembly.com) showed what happens when one operator — [Roland Stanley](https://www.linkedin.com/in/rolandstanley?miniProfileUrn=urn%3Ali%3Afs%5FminiProfile%3AACoAABiFF30B1BV5pzE6EfgcrmzfuWSNmnxQ4xY&ref=londoncoworkingassembly.com) at [Dragon Coworking](https://www.linkedin.com/company/dragoncoworking/?ref=londoncoworkingassembly.com) in Rochester — took that seriously, invited [Lauren Edwards](https://www.linkedin.com/in/lauren-edwards-rae?miniProfileUrn=urn%3Ali%3Afs%5FminiProfile%3AACoAAAt6csABXWKtJHIfKK21e1fA6Dg13cx7r9E&ref=londoncoworkingassembly.com), his MP in, and six months later she stood up at Prime Minister's Questions and made Keir Starmer answer a question about coworking. - There are 650 Members of Parliament. Most of them think a coworking space is just a room with desks and Wi-Fi. - They don't know about the Thor in the corner. - They don't know about the Sangeeta who finally found a space where someone learned how to say her name. - They don't know about the Lisa who stopped going to networking events because she couldn't face one more "do you have kids?" If you run a coworking space and haven't invited your MP to visit yet, this week is a good time to send the email. FlexSA has a template. - [Jane Sartin](https://www.linkedin.com/in/jane-sartin?miniProfileUrn=urn%3Ali%3Afs%5FminiProfile%3AACoAACFKNwsBPwfeytnGTAVZ9QWhWhcAYaxK-S8&ref=londoncoworkingassembly.com) shared the [**FlexSA MP Engagement Toolkit here**](https://drive.google.com/file/d/1V26jEVfhlR7pzlGj9Ir9ExC3Dv-aV3H%5F/view?ref=londoncoworkingassembly.com). But a local story beats a copied letter every time. Tell them about the member who told you your space was the first place they spoke to another human that day. One operator. One invitation. One MP. Roland proved it works. --- ## Fearless Front-Facers This Week **Thor A. Rain** — for writing the First Aid for Feelings manual and talking honestly about what it costs to exist in shared spaces when your body and mind are already running on empty. **Sangeeta Pillai** — for six years of writing *Bad Daughter* and a lifetime of naming the micro-moments that make or break belonging. **Amy Morgan** — for proving inclusive design costs listening, not money. **Lisa Kissane** — for saying out loud what too many people are carrying. [Better Space London](https://www.linkedin.com/company/better-space-london/?ref=londoncoworkingassembly.com) **in Farringdon and** [SPACE4](https://www.linkedin.com/company/space4coop/?ref=londoncoworkingassembly.com) **in Finsbury Park** — both part of the [Islington Council](https://www.linkedin.com/company/islington-council/?ref=londoncoworkingassembly.com) Affordable Workspace Programme, providing community-first coworking to local residents and underserved communities in the borough. Making space inclusive and accessible, in partnership with their local authority. We ran our May 19th Unreasonable Connection event at [SPACE4](https://www.linkedin.com/company/space4coop/?ref=londoncoworkingassembly.com), it was the right 'space for' it. 🎉 --- ### Connect with This Week's Guests - **Thor A. Rain** — [The Power of First Aid For Feelings](https://londoncoworkingassembly.com/the-power-of-emotional-first-aid/) | [Insight Timer](https://insighttimer.com/thorarain?ref=londoncoworkingassembly.com) - **Sangeeta Pillai** — [How to Be Seen: Loneliness, Culture & Safe Spaces](https://londoncoworkingassembly.com/how-to-be-seen-loneliness-culture/) - **Amy Morgan** — [Simple Steps to Inclusive Coworking](https://londoncoworkingassembly.com/simple-steps-to-inclusive-coworking/) | [Urban MBA](https://urbanmba.co.uk/?ref=londoncoworkingassembly.com) - **Lisa Kissane** — [Creating Inclusive Spaces: Rethinking Networking for Non-Parents](https://londoncoworkingassembly.com/creating-inclusive-spaces-rethinking/) --- ### From the Archives - [#53: Your Coworking Space Is Someone's Mental Health Infrastructure](https://www.linkedin.com/pulse/your-coworking-space-someones-mental-health-bernie-j-mitchell-eqkoe?ref=londoncoworkingassembly.com) - [#54: "Coworking" was said at Prime Minister's Questions today. Here's how it got there.](https://www.linkedin.com/pulse/coworking-said-prime-ministers-questions-today-heres-how-mitchell-io2we?ref=londoncoworkingassembly.com) - [What Emotional Safety Really Looks Like in a Coworking Space](https://www.linkedin.com/pulse/what-emotional-safety-really-looks-like-coworking-space-mitchell-tn42f?ref=londoncoworkingassembly.com) --- ## Coming Up We're thinking hard at the moment about how coworking spaces articulate their value — to their local area, to their MP, to their local authority. Not just the economic case, but the harder-to-measure stuff: what it actually costs when a space like yours isn't there. More on this soon. --- ### Coworking community builder - back the work The [**London Coworking Assembly**](https://londoncoworkingassembly.com/) and [Coworking Values Podcast ](https://londoncoworkingassembly.com/tag/podcast/)are the home of independent journalism and research for the people building coworking communities. It's 100% reader-funded. No ads. No sponsors. No pay-to-play. The podcast, the research, and the writing you just read exist because coworking community builders decided to fund them. If this work matters to you, you can back the LCA as a [**Coworking Community Builder**](https://londoncoworkingassembly.com/#/portal/signup) for £100 a year. It keeps the [**Coworking Values Podcast**](https://londoncoworkingassembly.com/tag/podcast/) free and public, funds the Coworking Citizenship research, pays [**Urban MBA**](https://www.linkedin.com/company/urbanmba/?ref=londoncoworkingassembly.com) students to work on our projects, and sends 10% to [**European Coworking Assembly**](https://www.linkedin.com/company/european-coworking-assembly/?ref=londoncoworkingassembly.com) projects. ****✅ Become a Founding Coworking Community Builder** [Back the work ](https://londoncoworkingassembly.com/#/portal/signup) ### Coworking said out loud at Prime Minister's Questions URL: https://londoncoworkingassembly.com/coworking-said-out-loud-at-prime-ministers-questions/ Last updated: 2026-06-12T18:46:37.000Z ### **In this week's news:** - Coworking gets raised at PMQs - Have your MP visit your space - Loneliness Awareness Week - Back the work as a [Coworking Community Builder](https://londoncoworkingassembly.com/#/portal/signup) --- ## Coworking gets raised at PMQs This week at Prime Minister's Questions, Lauren Edwards MP made the case for coworking. She told the Chamber that flexible and coworking spaces regenerate town centres like hers in Rochester and Strood, bring people onto the high street, and support local economies. Then she put the Valuation Office Agency problem on the record: spaces reassessed as single larger businesses, operators losing small business rate relief, backdated bills of up to three years running into hundreds of thousands of pounds. She asked the Prime Minister for an urgent solution. Keir Starmer said he recognised the role flexible working spaces play in regenerating high streets, and committed a Treasury Minister to follow up with her. Lauren said "coworking." The PM said "flexible working spaces." He didn't pick up the word. But the issue is now on the floor of the House, and a Minister is on the hook to respond. She did it because Roland invited her into Dragon Coworking in Rochester. Six months after that visit, she stood up and made the Prime Minister answer for what our spaces do. One invitation, one walk around a space, and it's in Parliament six months later. [Jane Sartin](https://londoncoworkingassembly.com/the-business-rates-crisis-what-every/) at the Flexible Space Association has been carrying this behind the scenes all year. If you only reshare one post on LinkedIn this year make it Jane's post about 'Keir and Lauren' - [Find it here](https://www.linkedin.com/posts/jane-sartin%5Fflexibleworkspace-servicedoffices-coworkingspace-activity-7470443941243559937-fKw0?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAAAF8VlIBOlHiOyMYD8sgvsdQKH6ZNindd1Q). 0:00 /1:03 1× The word "coworking" gets said in PMs question time! --- The timing matters. Felicia Fai and Phil Tomlinson at the University of Bath have been researching coworking and innovation in the UK for years, and their academic paper puts hard data behind what operators have known all along. Independent coworking spaces aren't just desks for rent. They're local, social infrastructure. - They work as informal business support for people who'd never walk into a formal scheme. - They help first-time founders learn the language of business. - They keep entrepreneurs, and their spending, in the local area. That's what's happening inside your space. Felicia and Phil have the evidence, documented and published, for you to use. The path is in this week's LinkedIn Show Notes #54\. [“Coworking” was said at Prime Minister’s Questions today. Here’s how it got there.LinkedIn Show Notes #54 from the Coworking Values Podcast Bullpen. 🎙️ Listen to these stories and hundreds of others on the Coworking Values Podcast Today in the Commons, Lauren Edwards MP stood up at Prime Minister’s Questions and said the word “coworking” in Parliament.![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/icon/al2o9zrvru7aqj8e1x2rzsrca-9be1ede3-2583-4073-a8bb-18818728af35)LinkedInBernie J Mitchell![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/thumbnail/1781123605662-d1dd4b44-435d-4e31-9720-b2fa9da2f956)](https://www.linkedin.com/pulse/coworking-said-prime-ministers-questions-today-heres-how-mitchell-io2we?ref=londoncoworkingassembly.com) --- ## How do you talk about the value of your coworking space? Following the [Coworking Alliance Summit](https://coworkingalliancesummit.com/?ref=londoncoworkingassembly.com) last week there's a conversation running at the top of the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) right now about how to articulate the value of your space when you're talking to local government. **Come and join in, here is what Melissa wrote:** > I’d love to see more recognition that independent coworking spaces aren’t simply selling desks. They’re helping new businesses grow, bringing people together, supporting the local economy and adding character to our high streets. [Melissa Richards](https://www.linkedin.com/in/melissa-richards-buickmackane/?ref=londoncoworkingassembly.com) [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) --- ### Have your MP visit your space Invite your MP in. Walk them round. Introduce them to your members. Let them see what you already know. Roland did it, and look where it ended up. - There are exactly 75 MPs covering Greater London right now — bumped up from 73 at the last election. - London has 32 boroughs (plus the City), but the political map doesn't neatly match the council map. - Constituencies are carved up based on voter numbers, which means your MP's patch probably bleeds across a couple of different borough lines. - Jane Sartin shared the [FlexSA MP Engagement Toolkit here](https://drive.google.com/file/d/1V26jEVfhlR7pzlGj9Ir9ExC3Dv-aV3H%5F/view?ref=londoncoworkingassembly.com). Find out who they are. Invite them in. Use this link to find your MP [🇬🇧 Find your MP here](https://members.parliament.uk/?ref=londoncoworkingassembly.com) --- ### Loneliness Awareness Week After the [LinkedIn post about mental health](https://www.linkedin.com/pulse/your-coworking-space-someones-mental-health-bernie-j-mitchell-eqkoe?ref=londoncoworkingassembly.com), Stacey from The Tribe flagged that it's [Loneliness Awareness Week](https://www.lonelinessawarenessweek.org/?ref=londoncoworkingassembly.com). I didn't even know that was a thing. A lot of people got in touch off the back of it. So if you can do something this week, do it. This isn't a new idea. [Jo Cox](https://www.jocoxfoundation.org/about/about-jo-cox/?ref=londoncoworkingassembly.com) spent her time as an MP dragging loneliness out of the "side issue" pile and into national policy. She said loneliness quietly shrinks a person's life, and it doesn't care who you are. The old, the young, carers, the bereaved. She didn't want to live in a country where people are left lonely and forgotten. It's the 10th anniversary of her murder this year. When Phil and I ran a space in Euston, we put on a [Great Get Together](https://www.jocoxfoundation.org/our-work/stronger-communities/great-get-together/?ref=londoncoworkingassembly.com) with the GMB Union next door. We did an art club. On that one day, we met more people from our own central London neighbourhood than we ever had before. We stopped being each other's customers and became neighbours. The restaurants, the chemist, the stationery shop — all out on the street with us. That's the whole point. Right now [Ewan Buck](https://londoncoworkingassembly.com/how-contingent-works-educated-their/) and I are working with Ben from [Talk Club](https://talkclub.org/?ref=londoncoworkingassembly.com) on how to connect more coworking spaces with Talk Club. This isn't a one-week thing. It's a long-term one. [Home | Loneliness Awareness WeekLoneliness Awareness Week aims to open conversations about loneliness and reduce the stigma. Join us from 15 - 27 June 2026! Brought to you by Marmalade Trust.![](https://static.ghost.org/v5.0.0/images/link-icon.svg)Loneliness Awareness![](https://static.wixstatic.com/media/49fae9_10d4a025af7d4e44b284a8626d101ddd~mv2.jpg/v1/fill/w_2500,h_1540,al_c/49fae9_10d4a025af7d4e44b284a8626d101ddd~mv2.jpg)](https://www.lonelinessawarenessweek.org/?ref=londoncoworkingassembly.com) Find out about Loneliness Awareness Week. --- ## Coworking Community Builder - back the work The [London Coworking Assembly](https://londoncoworkingassembly.com/#/portal/signup) is the home of independent journalism and research for the people building coworking communities. It's 100% reader-funded. No ads. No sponsors. No pay-to-play. The podcast, the research and the writing you just read exist because [Coworking Community Builders](https://londoncoworkingassembly.com/#/portal/signup) decided to fund them. If this work matters to you, back the LCA as a Coworking Community Builder for £100 a year. It keeps the [Coworking Values Podcast](https://londoncoworkingassembly.com/tag/podcast/) free and public, unlocks the private feed (raw, unfiltered, turned up to 11), funds the **Coworking Citizenship research** project, pays [Urban MBA](https://londoncoworkingassembly.com/change-is-essential-an-evening-with-urban-mba/) students to work on our projects, and sends 10% to European Coworking Assembly projects. The first Coworking Community Builders are already in. ****✅ Become a Coworking Community Builder** [Back the work ](https://londoncoworkingassembly.com/#/portal/signup) ### Your coworking space is mental health infrastructure URL: https://londoncoworkingassembly.com/your-coworking-space-is-mental-health-infrastructure/ Last updated: 2026-06-05T19:23:24.000Z ### In this week's news: - What came up at the Coworking Alliance Summit - Coworking as mental health infrastructure - Loneliness, housing and place - Portugal, Ireland, London - same fight - Fixing the front door (member joining journey) - What's on over in London - 🌈 Pride - Back the work as a [Coworking Community Builder](https://londoncoworkingassembly.com/#/portal/signup) --- ## What came up at the Summit We ran the Coworking Alliance Summit this week. 50-odd operators from all over, online for a few hours. **Two things came up in the breakouts.** One was about what we measure. We all track desks and occupancy because it's the easiest number to point to. But it doesn't tell the whole story. The harder numbers are who turned up, who stayed, and whose business survived because the space was there. Another was how much of the best marketing happens offline. Everyone's killing themselves over the algorithm while the spaces that stand out are just loud about who they are. A sign in the street. A booth at the local fair. One space rides a branded bike round town. We also had people join from coworking spaces in Gaza to share what they're doing. We met these folks through [Space4](https://londoncoworkingassembly.com/how-space4-coworking-in-finsbury/) and [Founders and Coders](https://www.foundersandcoders.com/?ref=londoncoworkingassembly.com), who have been working in that part of the world for years. To get the backstory, listen to our May 2025 podcast with [Dan Sofer from Founders and Coders](https://londoncoworkingassembly.com/how-coworking-became-a-launchpad/). --- ## Coworking as mental health infrastructure The industry's busy with AI, fifteen-grand espresso machines, and neon "hustle" signs on the wall. Men aged 50 to 54 have the highest suicide rate in the UK. Most of them will never sit in front of a therapist. They might walk into a room on a Tuesday where someone asks, "How are you out of ten?" The libraries, the community halls, the youth clubs - all gutted over the last ten years. Those rooms closed, but people still need somewhere to go. Half of us are too busy playing landlord to notice we're running the thing that keeps people alive. It's why Talk Club inside a coworking space matters as much as it does. I wrote the whole argument up this week on LinkedIn: [Your Coworking Space Is Someone’s Mental Health InfrastructureLinkedIn Show Notes #53 from the Coworking Values Podcast Bullpen. 🎙️ Listen to these stories and hundreds of others on the Coworking Values Podcast The FOUNDRY in Poole is housed in a brutalist-era 1960s shopping centre.![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/icon/al2o9zrvru7aqj8e1x2rzsrca-2a04ad6b-469a-4a5f-8509-e2a88d7b2811)LinkedInBernie J Mitchell![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/thumbnail/1780609360563-67327338-ef3b-432a-899e-24b03fb29ecc)](https://www.linkedin.com/pulse/your-coworking-space-someones-mental-health-bernie-j-mitchell-eqkoe?ref=londoncoworkingassembly.com) 👉 Read the full article on LinkedIn here. --- ## Loneliness, housing and place There's an online session on 10 June, 12-1pm, run by the Campaign to End Loneliness. It's a discussion on loneliness, housing and place, chaired by Susan Hunter from Befriending Networks, and what comes out of it gets fed into the APPG on Tackling Loneliness and Connecting Communities. This is the table we should be at! A coworking space is one of the few places left where someone goes from alone to not alone in an afternoon. If you can make the hour, turn up. [Loneliness, Housing and Place: an opportunity to inform the APPG on Tackling Loneliness and Connecting Communities - Tacking LonelinessDate and time: 10th June 12-1pm Chair: Susan Hunter, Chief Executive Officer of Befriending Networks, co-chair of the Scottish Forum on Social Isolation and Loneliness, advisory group member of the Campaign to End Loneliness, and member of the Scottish Volunteering Forum This webinar will be an interactive session offering participants the opportunity to discuss the \[…\]![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/icon/favicon-3b7903d2-a639-4cea-b71c-80d94947ea0b.ico)Tacking LonelinessTackling Loneliness Hub![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/thumbnail/WhatsApp-Image-2026-06-03-at-13.26.40-8e2deb7f-b672-4930-80a3-898159f2c339.jpeg)](https://tacklinglonelinesshub.org/events/loneliness-housing-and-place-an-opportunity-to-inform-the-appg-on-tackling-loneliness-and-connecting-communities/?ref=londoncoworkingassembly.com) --- ## Portugal, Ireland, London - same fight Last weekend I was at my friend [Maria](https://londoncoworkingassembly.com/integrating-local-culture-marias-eca/)'s coworking and co-living space, [Nowhere Desk](https://nowhere-desk.com/?ref=londoncoworkingassembly.com), in Arcos de Valdevez, with a group from the [European Coworking Assembly](https://coworkingassembly.eu/?ref=londoncoworkingassembly.com). I keep finding more and more similarities between running a space in a London neighbourhood and running one in a rural setting, whether that's a village in Ireland or a village in Portugal. Same question: how do you keep the doors open without pricing out the people you opened for? Same answer: stop selling desks and start being the reason people don't have to leave town. **From my notes:** - You can have 50,000 people living within five miles and still be begging for members. We pour everything into our audience and forget our neighbours. - Post an event on social and you get the grab-and-goers. Email your list and you get the people who build the place. - Coworking on its own rarely pays the bills. Nearly everyone in that room runs a second business underneath it to keep the lights on. [#communityisthekey #coworkinglondon #unreasonableconnection | Bernie J Mitchell​🇵🇹This weekend a group of European Coworking Assembly folks from Greece, Netherlands, Switzerland, Germany, Italy, Portugal and me met at Nowhere Desk in Arcos de Valdevez to talk coworking community building. 🌞 I’ve now know some of these people more than a decade and have met at events all over Europe and the UK. What a blast to have them all in the same place in the sunshine. ​ ✍️ My scribbled notes told me we covered things like: ​ - Why so many spaces pour everything into their Instagram and still can’t fill the desks. You can have 50,000 people living within five miles and still be begging for members. We educate our audience and forget our neighbours. ​- The email list nobody talks about. Put an event on social media and you get the grab-and-goers. Email your list and you get the people who actually build the place. Your list is your community. Your follower count isn’t. ​- The grab-and-go problem. People who turn up to harvest contacts and vanish, while the same small handful quietly hold the whole thing together for everyone else. ​- The bit that gets skipped over about revenue: coworking on its own rarely pays the bills. Almost everyone in that room runs a second business underneath it to keep the lights on. ​ - Community, not service. The strange reality that grown adults will treat a shared space like a hotel - down to who’s replacing the toilet roll - and why some operators now make people sign a charter of values on day one. ​ - The funding most operators have never heard of, built around the “right to stay” - money for places that can prove people don’t have to leave their town to build a life. ​ - Councils that open a coworking space with no idea how it works, watch it sit empty, then beg the operators down the road to rescue it before they have to hand the grant back. ​And the NEXT chance to get together is this week on Wednesday 3rd, online, for the Coworking Alliance Summit with Ashley, Hector and myself, with Peter Block joining us to ‘set the seen’ on gathering and listening to one another in life the Universe and everything. 💚 Details: https://lnkd.in/eP\_r4wKV ✅ Pro tip: If you are a coworking space owner or community manager check the Friday’s London Coworking Assembly news, or yesterday’s ‘Monday Shot’ or the WhatsApp group for the code join. #communityisthekey #coworkinglondon #UnreasonableConnection p.s. Shout out to the Pino Daniele singalong washing up crew 🇮🇹![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/icon/al2o9zrvru7aqj8e1x2rzsrca-fc20a844-ac57-44a6-a593-8a87371dcb07)LinkedInBernie J Mitchell![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/thumbnail/1780407557326-e7a579f8-d652-4c99-aa8d-2cf437ca118b)](https://www.linkedin.com/posts/berniejmitchell%5Fcommunityisthekey-coworkinglondon-unreasonableconnection-share-7467570541982392320-%5Fxfd/?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAAAF8VlIBOlHiOyMYD8sgvsdQKH6ZNindd1Q) 👉 Read the full article on LinkedIn here. --- ## Fixing the front door My mate Jane at Nexudus asked me to flag this, and it's worth an hour if you're losing people before they even sign up. Nexudus, Pauline and Dimitar are running a live workshop on the member joining journey. It's about how someone goes from finding your space to actually booking a desk, where they drop off along the way, and how to plug the holes. Practical, not theory. [Map your joining journey workshop](https://us02web.zoom.us/webinar/register/5017788387363/WN%5Fk-PDNBYXQHG-oPytvY--7Q?utm%5Fsource=thisweekincoworking&utm%5Fmedium=newsletter&utm%5Fcampaign=twic%5F23%5F2026#/registration) --- ## E17 in London **Walthamstow Art Trail.** More than 200 artists are opening up studios, homes, cafes and workplaces across E17\. Both **Creative Works** and **Yonder** are on the trail this year. Worth a wander if you're around E17! [Walthamstow Art Trail 2026: 5-14th June 2026![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/icon/favicon-7feab173-f754-47d0-8c4d-79b86cea46f6.ico)Walthamstow Art Trail 2026: 5-14th June 2026![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/thumbnail/orange_flower2-a0b4e765-a505-4b22-8564-e72872238dea.png)](https://www.walthamstowarttrail.co.uk/?ref=londoncoworkingassembly.com) Plot your route for Walthamstow Art Trail. **ACTionism screening, 24 June.** Matt and Ashton who run Yonder are putting on a screening of ACTionism. It's a film about how communities take on systems that won't budge, and what it takes to move them. Go to this one. Watch it in the room with them and you'll see how it would work in your own coworking space, on your own street. I know E17 well and that bit of London is unusually good at keeping the place alive and the money moving without letting the ugly, extractive version of gentrification win. [ACTIONISM - A film about the value of connection and belonging + Q&A“A short film about the value of connection and belonging+ Q&A with star of the film Ellie & Re-Action Collective member Beccy![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/icon/favicon-194x194-1f6dfa53-3d90-475a-8051-64bb45a9cec8.png)Eventbrite![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/thumbnail/image-894b5891-1e41-4c1d-a4e0-2acf3c2bbd94)](https://www.eventbrite.com/e/actionism-a-film-about-the-value-of-connection-and-belonging-qa-tickets-1989829414343?aff=oddtdtcreator&ref=londoncoworkingassembly.com) Book your seat for Actionism in E17 --- ## 🌈 Pride 2026 ### Two pieces worth your time this month. [**Maggie Segrich**](https://www.linkedin.com/in/maggie-segrich/?ref=londoncoworkingassembly.com)**, owber of** [**Sesh Coworking**](https://seshcoworking.com/?ref=londoncoworkingassembly.com) **wrote about four ways to show up for Pride that have nothing to do with a rainbow.** - Put yourself in rooms where no one looks like you. - Listen with all five senses. - Put your phone down. - Use whatever privilege you've got on someone who needs it. - None of it costs money. All of it costs attention. [4 Ways to Be a Changemaker This Pride (That Don’t Involve a Rainbow)Pride is here. And with it comes a familiar wave of rainbows.![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/icon/al2o9zrvru7aqj8e1x2rzsrca-a26718ca-27ad-4c5b-9fa9-0816aa2c1d39)LinkedInMaggie Segrich![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/thumbnail/1777398780247-84f175e4-854a-4097-b683-78fe79863915)](https://www.linkedin.com/pulse/4-ways-changemaker-pride-dont-involve-rainbow-maggie-segrich-nwu9c?ref=londoncoworkingassembly.com) 👉 Read Maggie's full article here on LinkedIn. --- [**Rachel Extance**](https://www.linkedin.com/in/rachelextance/?skipRedirect=true&ref=londoncoworkingassembly.com) **shared the ILGA-Europe Rainbow Map after telling her own coming-out story.** The UK's score has dropped from 86% in 2015 to 43.9% this year. More than 30,000 hate crimes were recorded against LGBTQIA+ people in England and Wales between March 2024 and 2025\. Her point is simple: the algorithm only shows you the flavour it thinks you like, so most people never see how fast it's turning. Read her post below on LinkedIn. I know this embed of Rachel's is huge and looks disproportionate, but I don't care! 💚 [The summer I came out to my parents they discussed whether to stop funding me for university. I was at the end of my first year. I'd been counting down to university for ages. It was an escape from… | Rachel Extance | 64 commentsThe summer I came out to my parents they discussed whether to stop funding me for university. I was at the end of my first year. I’d been counting down to university for ages. It was an escape from my home town and a world where I didn’t fit. I’d been dating my girlfriend for a few months when my parents came to visit at the end of term and I decided it was time to come out. My parents were staying in their caravan on a site we had been to a few years before. It was how I knew where Lampeter was. When I opened my exam results and realised I wouldn’t be going to Leeds after all, Lampeter was the answer to what the next part of my life would look like. No bright lights, gay bars or clubs, but a very welcoming LGBT society and a university community that didn’t care a jot. I guess it made me complacent. Plus my girlfriend’s family had been welcoming. The campsite was in the middle of nowhere. My parents decided we would spend the day walking up a nearby mountain. My mum was absolutely furious with me. You knew not to upset mum because her temper was terrifying. And there I was, for hours, stuck on a mountain being berated for being myself. How could I? I’d promised grandchildren. The shame. Then came the summer. A summer of silence. I had always been close to my dad and he wasn’t speaking to me. One day my mum came into my room and said dad was thinking of not paying for me to go to university any more. It was a hell of a shock to discover that my liberal parents, two people who had taken in refugees, volunteered for every community event, gave up their time to do door-to-door collections for charity, and had always campaigned for better conditions for other people, were homophobic. I was devastated. My mum watched through the curtains one evening as I got into my girlfriend’s dad’s car and the three of us went to France for a couple of weeks. Over time, things got better. I did go back to Lampeter. The threats stopped. My parents discovered some of their friends also had gay children. It turned out I hadn’t been the only gay in the village after all. My parents were pleasant to my girlfriend on the odd occasion they were in the same place. I found their photos of my graduation recently and there’s my ex standing beside me in the quad. I’m sharing this story because Pride matters. Because children get rejected by their parents for being LGBTQ+ all the time. I was lucky. Mine came around (although I’m fairly sure they were happier when I ended up marrying a man). But many people discover their home, which should be a safe, welcoming place, is no longer somewhere they belong. (I’m doing something I don’t usually and continuing in the comments because apparently, this post is too long. The image is of the 2026 Rainbow Map scores which I talk about in the comments. Please go to the comments to keep reading.) | 64 comments on LinkedIn![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/icon/al2o9zrvru7aqj8e1x2rzsrca-801994b9-99c1-4b3e-afcd-8c45254f7999)LinkedInRachel Extance![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/thumbnail/1780398861574-09ae0e6d-62b2-4ec0-864c-f9a3c847a885)](https://www.linkedin.com/posts/rachelextance%5Fthe-summer-i-came-out-to-my-parents-they-share-7467534068415647744-ar1f/?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAAAF8VlIBOlHiOyMYD8sgvsdQKH6ZNindd1Q) 👉 Read Rachel's post on LinkedIn --- ## **Coworking Community Builder - back the work** The [London Coworking Assembly](https://londoncoworkingassembly.com/#/portal/signup) is the home of independent journalism and research for the people building coworking communities. - It's 100% reader-funded. - No ads or adverts masquerading as articles. - No sponsors. - No pay-to-play. The podcast, the research and the writing you just read exist because [Coworking Community Builders](https://londoncoworkingassembly.com/#/portal/signup) decided to fund them. If this work matters to you, back the LCA as a Coworking Community Builder for £100 a year. It keeps the [Coworking Values Podcast](https://londoncoworkingassembly.com/tag/podcast/) free and public, unlocks the private feed (raw, unfiltered, turned up to 11), funds the **Coworking Citizenship research** project, pays [Urban MBA](https://londoncoworkingassembly.com/change-is-essential-an-evening-with-urban-mba/) students to work on our projects, and sends 10% to European Coworking Assembly projects. The first Coworking Community Builders are already in already. ****✅ Become a Coworking Community Builder** [Back the work ](https://londoncoworkingassembly.com/#/portal/signup) --- ### Two things from the London Coworking Assembly URL: https://londoncoworkingassembly.com/two-things-from-the-london-coworking-assembly/ Last updated: 2026-05-29T19:25:00.000Z **Happy Friday London Coworking Community Builders!** The real magic in this industry happens when we join the dots between operators, researchers, and local authorities. We've been rebuilding the London Coworking Assembly from the ground up to do exactly that - the Coworking Values Podcast, the Unreasonable Connection in-person events, and how this community connects. **Something has become very clear along the way.** The companies that enable people to take part in our Unreasonable Connection events aren't buying visibility. They're enabling participation. That is a completely different energy from bashing out the market rate for a banner ad or negotiating how many product features go in the newsletter. And it's a stronger trust builder than any ad you can imagine. We want to build the entire London Coworking Assembly on that principle: participation, not lead generation. Starting today, the London Coworking Assembly is 100% reader-funded. No ads. No pay-to-play. Independent journalism and research, funded entirely by the people building coworking communities. ### We're calling it the Founding Citizen tier. £100 for the year. Here's what it makes happen: - Keeps the Coworking Values Podcast free and public - Private podcast feed - raw, unfiltered, turned up to 11 - The new Parts Unknown series: hunting down a coworking space in every location Bourdain visited in his show - Funds the Coworking Citizenship research project - Pays Urban MBA students to work on our projects - Sends 10% to European Coworking Assembly projects - No ads. No sponsors. No gimmicks **Our first Founding Citizens are already in.** ****✅ Become a Founding Citizen - join in two clicks here.** [Become a Founding Citizen ](https://londoncoworkingassembly.com/#/portal/signup) --- ### The art of gathering. This weekend a group of European Coworking Assembly folks from Greece, Netherlands, Switzerland, Germany, Italy and me are gathering here at Nowhere Desk in Arcos de Valdevez to talk coworking community building. Over the last few weeks I've been at Flexible Space Association, Creator Day in Poole by You Are The Media, the London Coworking Assembly Unreasonable Connection at SPACE4, Finsbury Park and our regular LiveGalicia coworking pop here in Vigo. I'm looking for a scroll-stopping new way to say "it's so important to get together and talk" - but it IS that simple - it is! I'll be documenting all of this on the **Coworking Values Podcast** and **London Coworking Assembly** over the next few weeks. And the NEXT chance to get together is next Wednesday, online, for the Coworking Alliance Summit with Ashley, Hector and myself. We'll open with **Peter Block**, author of Community: The Structure of Belonging, helping us set the scene for our discussions on coworking community building and local connection. If you're already registered, your job this weekend is to personally invite 5 people who need to be in this conversation. If you're not, grab your spot now. Register for the [Coworking Alliance Summit](https://coworkingalliancesummit.com/?ref=londoncoworkingassembly.com) (Check with your local coworking alliance for ticket codes!) ### Patagonia vests, kombucha, and a punch in the throat. URL: https://londoncoworkingassembly.com/patagonia-vests-kombucha-and-a-punch-in-the-throat/ Last updated: 2026-05-22T18:13:17.000Z ### Happy Friday London Coworking Community Builders! ## What happened at Space4 On Tuesday at Space4, I watched people's shoulders drop. Nobody had to explain what their job title meant. Nobody had to justify why they care so much about a building full of people who aren't even their employees. You sat down, looked at the person next to you, and started untangling the actual friction of running a workspace. All enabled by [**PONT**](https://www.linkedin.com/company/pont-work/?utm%5Fsource=luma), [**Nexudus**](https://www.linkedin.com/company/nexudus/?utm%5Fsource=luma), [**Coworks**](https://www.linkedin.com/company/coworks-app/?utm%5Fsource=luma), [**Baseworx**](https://www.linkedin.com/company/baseworx/?utm%5Fsource=luma), [**Spacebring**](https://www.linkedin.com/company/spacebring/?utm%5Fsource=luma) [**Welcome Gate**](https://www.linkedin.com/company/welcome-gate/?utm%5Fsource=luma)and [**Cobot | Coworking Software**](https://www.linkedin.com/company/cobot/?utm%5Fsource=luma) \- they all funded supporter tickets to make the event accessible and inclusive foreveryone who needed to be in it. What kept coming up - in the breakout groups, over lunch, in the corridor afterwards - was that this is an education problem, not a marketing problem. You cannot hand the council a sharper brochure and expect them to suddenly see civic infrastructure where they have been trained to see commercial property. The argument has to be built differently. And it has to be built together. --- ## Why the London Coworking Assembly exists Running an independent space is a lonely, high-wire act. Solving every problem alone is a fast track to burnout. But London is not an island. Every operator in this country is having this argument alone. Explaining the value of their space to a different council officer. Proving it with different spreadsheets. Defending the same truth in isolated rooms. The exact same friction you are facing right now is being solved by someone in Germany, Spain, or Canada. ## The Coworking Alliance Summit - June 3rd Ashley, Hector, and I are bringing together the people who run coworking assemblies, alliances, and events from all over the world. This is the fifth year we have done this, and it builds a bit more every time. Three hours, fully participatory. If you were in one of the breakout groups at Space4 on Tuesday, it is like that - but online, with people from around the world. Over the years, these collaborative sessions always help you meet someone who saves you from reinventing the wheel six times in six months. Show up. Share what you know. Take home what you need. Check with your coworking alliance for a code, or grab your ticket below. [Join the Coworking Alliance Summit ](https://coworkingalliancesummit.com/?ref=londoncoworkingassembly.com) --- ## Neurodiversity and the coworking image problem I am wildly neurodivergent. I have sensory issues in coworking spaces and around big groups of people. At [Creator Day](https://www.creatorday.uk/?ref=londoncoworkingassembly.com) in Poole last week, [Rosie Sherry](https://londoncoworkingassembly.com/sensitivity-and-strength-navigating-3c5/) and I spent parts of the day hiding in a quiet corner even though we were loving every minute of it. > [Amanda Perry](https://www.linkedin.com/posts/amandaperryuk%5Fim-working-from-a-co-work-space-today-and-activity-7463165827530395648-k7g-?ref=londoncoworkingassembly.com) posted this week about working from a coworking space and calling it "sensory hell." Over 200 reactions and 137 comments. She pointed out that 55% of business owners identify as neurodivergent - roughly 2 million people - and asked why we are still building spaces that do not work for them. The comments are worth reading. Not because they are comfortable. They are an absolute punch in the throat. But they are what people think about coworking. So many of the [comments describe](https://www.linkedin.com/posts/amandaperryuk%5Fim-working-from-a-co-work-space-today-and-activity-7463165827530395648-k7g-?ref=londoncoworkingassembly.com) an industry that looks like a beautifully Instagrammed life. Beautiful people in Patagonia vests with perfect teeth, all smiling their arses off sipping kombucha. *(I say this as a man who loves his Patagonia jacket, but you know exactly the vibe I mean).* That is the public perception of coworking that we do not really want to listen to. Meanwhile society is crumbling around us and we are in denial. **Read Amanda's post and the** [**comments on this link here**](https://www.linkedin.com/posts/amandaperryuk%5Fim-working-from-a-co-work-space-today-and-activity-7463165827530395648-k7g-?ref=londoncoworkingassembly.com)**.** If inclusion is on your radar, Felicia Fai and [Stacey Sheppard](https://londoncoworkingassembly.com/the-uk-business-support-failure-coworking/) are running a workshop on inclusivity in coworking at GCUC UK Manchester on June 4th-5th. Emilie Lashmar shared all the details inside the LinkedIn Coworking Group. Head over there to read her post and join the conversation: Head over there to read her post and join the conversation: [LinkedIn Coworking Group ](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) ## StoryBrand and Unreasonable Hospitality - London, June 10th-11th [Dr JJ Peterson](https://londoncoworkingassembly.com/they-come-for-the-promise-they-stay-for-the-hospitality-with-dr-jj-peterson/) was on the podcast recently. He helped Will Guidara write the Unreasonable Hospitality certification and runs StoryBrand workshops with Donald Miller. His take: marketing makes the promise, hospitality delivers it. If the experience does not match the promise, people leave. He told a story about a waiter who noticed a customer was left-handed and quietly rearranged the entire table setting. Said nothing about it. That is the version of hospitality that costs nothing and changes everything for micro-businesses like ours. On June 10th and 11th he is in London at the De Vere Grand Connaught Rooms in Holborn with [Sonya Whittam and Julie Firth](https://londoncoworkingassembly.com/the-golden-thread-why-unreasonable-hospitality-needs-a-story-first-with-sonya-julie/) from Story22\. Day one is StoryBrand. Day two is Unreasonable Hospitality. You can do one or both. Use the code ****coworkingvalues** for the mates rate. [Join Unreasonable Hospitality Workshop ](https://www.story22.co.uk/storybrand-unreasonable-hospitality-workshop-in-london-2026/?ref=londoncoworkingassembly.com) --- ## The LinkedIn Coworking Group A lot of the conversations in these newsletters also happen in the LinkedIn Coworking Group. Amanda's post, the Summit, Emilie's post about GCUC Manchester, the podcast episodes - they all get shared and discussed there. [LinkedIn Coworking Group ](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) --- ## One last thing That argument you keep having alone with the council officer, the landlord, or the member who does not understand why the kitchen matters - someone in that Summit room on June 3rd has already had it. And won it. Or lost it and learned something you need to hear. ### They Come for the Promise. They Stay for the Hospitality. with Dr. JJ Peterson URL: https://londoncoworkingassembly.com/they-come-for-the-promise-they-stay-for-the-hospitality-with-dr-jj-peterson/ Last updated: 2026-05-10T00:42:25.000Z --- *"They come for the promise. They stay for the hospitality."* — Dr. JJ Peterson --- ## Episode Summary JJ Peterson has spent eleven years inside the StoryBrand universe. He co-authored *Marketing Made Simple* with Donald Miller. He helped Will Guidara write the certification for Unreasonable Hospitality. He hosts the *Badass Softie* podcast — for leaders who are unapologetically driven but want to lead with their hearts. He is flying to London in June to teach at the first workshop in the world to bring StoryBrand and Unreasonable Hospitality together in the same room, two days back to back, in Holborn. This conversation surprised me. I thought we'd spend an hour on frameworks and funnels. We didn't. We talked about a failure mode that kills coworking spaces quietly, before anyone notices. The moment an operator puts community in the shop window — makes it the headline offer — they've already lost. JJ has a phrase for this. He calls it the wish dream. Dietrich Bonhoeffer wrote about it in 1937\. JJ applies it to every organisation that confuses the byproduct with the product. Marketing makes the promise. Hospitality delivers it. Community is what emerges when both work. That's the spine of this episode. JJ is warm, wickedly sharp, and completely uninterested in jargon. He brings academic depth — he has a PhD in Communication and wrote his dissertation on Kierkegaard's theory of indirect communication — without ever sounding like a lecture. Nashville to London. June 10th and 11th. The discount code is at the bottom. --- ## Timeline Highlights **00:00** — Intro: Bernie on why marketing in coworking is both essential and misunderstood — and why most operators are selling the wrong thing. **02:15** — JJ introduces himself: eleven years at StoryBrand, co-author of *Marketing Made Simple*, host of *Badass Softie*, and the man who helped Will Guidara translate Unreasonable Hospitality into a teachable system. **06:40** — "If you confuse, you lose." The core StoryBrand premise: customers don't buy the best product. They buy the one they understand fastest. **10:05** — The difference between service and hospitality. Service is transactional. Hospitality is relational. JJ: "Service is black and white. Hospitality is colour." **13:30** — Why you cannot sell community. JJ introduces Bonhoeffer's *wish dream* — the trap of falling in love with your idea of community rather than doing the actual work of it. **18:00** — How this maps to coworking: operators who lead with "we're a community!" as their pitch are often the spaces where no real community exists. The promise swamps the experience. **22:25** — The line that became the title of this episode. JJ, unprompted: *"They come for the promise. They stay for the hospitality."* **26:10** — How JJ helped Will Guidara write the Unreasonable Hospitality certification — and what surprised him about the process. Hospitality is not a department. It's a posture. **30:45** — The two-day workshop explained. Day one: StoryBrand clarity. Day two: Unreasonable Hospitality. Why you need both in the right order, and what breaks when you skip the first. **34:20** — Kierkegaard and indirect communication. JJ's PhD work, and why the best marketing never announces itself as marketing. Story does the work that argument cannot. **39:50** — The coworking operator's messaging problem: most spaces describe the building when they should be describing the transformation. JJ on writing copy that puts the member as the hero. **44:15** — *Badass Softie*: why JJ started a podcast for leaders who are driven and warm in the same breath — and why he thinks that tension is the most important thing to hold. **48:00** — London in June. The workshop, the people it's for, and why this is the only place in the world where StoryBrand and Unreasonable Hospitality land together. **52:30** — Closing: JJ on the one thing operators can do this week. Clarify who you serve and why it matters. Everything else follows. --- ## 5 Core Lessons ### 1\. You Can't Sell Community. You Can Only Create the Conditions for It. Dietrich Bonhoeffer wrote in 1937 about what he called the *wish dream* — the dangerous habit of loving your idea of community more than the actual people in front of you. JJ brought this into the conversation with zero fanfare and it landed like a brick. Most coworking operators I know have a version of this problem. They put community in the headline. On the website. On the door. And then the person who walks through the door can't feel it anywhere. Because community isn't a product you deliver on day one. It's a byproduct of repeated human contact over time — and it requires hospitality as the infrastructure. What JJ said is this: when you lead with community as the promise, you almost guarantee the thing won't exist. Because you've set an expectation the space can't meet immediately. The new member arrives looking for instant belonging. They don't find it. They leave. The operator blames the member, not the messaging. Sell the desk. Sell the clarity. Sell the transformation your space makes possible. Let community emerge from the hospitality you build around it. The wish dream kills more spaces than bad Wi-Fi ever will. --- ### 2\. Marketing Makes the Promise. Hospitality Delivers It. These Are Not the Same Job. JJ spent eleven years at StoryBrand teaching people to clarify their message. Then he helped Will Guidara systematise Unreasonable Hospitality into something teachable. What struck him — and what he shared in this episode — is how rarely organisations connect those two things deliberately. Your marketing creates an expectation. Your hospitality either meets it or breaks it. Most coworking operators do one of two things. They either pour everything into their marketing — slick website, sharp copy, clear call to action — and then the person walks in and the experience doesn't match. Or they run a genuinely warm, hospitable space but can't explain what they do clearly enough for the right people to find them. The two days in Holborn in June are specifically designed around this. Day one is StoryBrand: get the message right. Day two is Unreasonable Hospitality: design the experience to match. One without the other is a half-finished sentence. I've been saying for years that coworking operators undersell themselves. What JJ gave me was a framework for understanding why: they're not telling a clear enough story, and the experience isn't intentional enough to stick. Both are fixable. Both require work. --- ### 3\. Service Is Black and White. Hospitality Is Colour. JJ used this line in passing and I wrote it down immediately. It's the clearest articulation I've heard of something I've been trying to say for a long time. Service is the execution of a function. The desk works. The Wi-Fi connects. The printer prints. That's service. It's binary: it works or it doesn't. Hospitality is something else. It's the moment a member walks in on a terrible morning and the person at the front desk reads the room and says the right thing without being asked. It's the unexpected touch — the thing that wasn't in the contract. It's what Will Guidara calls unreasonable precisely because it exceeds rational expectation. This is why you can't systematise hospitality completely. You can create the conditions for it. You can train the posture. You can build culture that makes it more likely. But it lives in the gaps between the processes. For independent coworking operators — who will never have the marketing budgets of the corporate giants — this is the advantage. The Wellcome Trust. Eleven Madison Park. The best neighbourhood space in your city. They all figured out that colour is the thing you can't buy at scale. --- ### 4\. The Hero of Your Story Isn't You. It's the Member. JJ spent a significant portion of this conversation on a mistake he sees everywhere. Operators — and businesses of all kinds — write marketing that puts themselves in the hero role. *We are a community. We provide workspace. We offer events. We believe in people.* Every sentence starts with "we." The StoryBrand framework inverts this. In every great story, the hero is the customer. The business is the guide. Yoda, not Luke. Gandalf, not Frodo. Your job is to show the member what transformation is possible — and then position your space as the thing that makes that transformation happen. For coworking operators, this is deceptively hard. We love our spaces. We built them. We believe in them. So we write copy about what we've built rather than about the person who needs it. And the person reading the website can't find themselves in it. JJ's practical test: read your website homepage. Count how many times it says "we" versus how many times it speaks directly to the member and their problem. If "we" wins, rewrite it. I've done this with spaces I've worked with. It changes everything. The enquiries get more specific. The wrong people stop enquiring. The right people start. --- ### 5\. Clear Messaging Is Not Dumbing Down. It's Respect. JJ has a PhD in Communication. He wrote a dissertation on Kierkegaard's theory of indirect communication. He is one of the most academically credentialled people I've had on this podcast. And his core teaching is: use the simplest possible language. This came up in the context of coworking operators who feel that plain language makes them sound unsophisticated. They reach for words like *curated*, *ecosystem*, *synergistic community experience*. I hear it constantly. It's the Frankenspeak that Ann Handley has been warning against for years. What JJ said — and what Kierkegaard actually argued — is that indirect communication works precisely because it doesn't announce itself. A story gets inside you before your defences are up. A jargon-heavy pitch triggers the "I'm being sold to" filter immediately. Clear messaging isn't a dumbed-down version of a clever message. It's a more disciplined version of it. The work is in finding the sentence that a ten-year-old could understand and a CFO would respect. That sentence exists for every space. Most operators haven't found it yet. I haven't always found it either. But this conversation reminded me that clarity is an act of respect for the person reading. --- ## Links & Resources **Workshop — June 10th & 11th 2026, Holborn, London** [StoryBrand & Unreasonable Hospitality Workshop with Dr. JJ Peterson and STORY22](https://www.story22.co.uk/storybrand-unreasonable-hospitality-workshop-in-london-2026/?ref=londoncoworkingassembly.com) *Use discount code *CoworkingValues* for a mates rate on your ticket.* **Dr. JJ Peterson** [drjjpeterson.com](https://www.drjjpeterson.com/?ref=londoncoworkingassembly.com) **Badass Softie Podcast** [badasssoftie.com](https://www.badasssoftie.com/?ref=londoncoworkingassembly.com) ### **Books Mentioned** - [Unreasonable Hospitality](https://www.unreasonablehospitality.com/?ref=londoncoworkingassembly.com#TheBook) – Will Guidara - [*Building a StoryBrand* – Donald Miller](https://storybrand.com/building-a-storybrand-book-new/?ref=londoncoworkingassembly.com) - [*Marketing Made Simple* – Donald Miller & Dr. JJ Peterson](https://amzn.to/4cIlL1M?ref=londoncoworkingassembly.com) ### **Related Episodes** - [The Golden Thread: Why Unreasonable Hospitality Needs a Story First with Sonya & Julie](https://londoncoworkingassembly.com/the-golden-thread-why-unreasonable-hospitality-needs-a-story-first-with-sonya-julie/) - [What Hospitality Actually Costs with Ian Minor](https://londoncoworkingassembly.com/what-hospitality-actually-costs-with/) ### **Community** - [London Coworking Assembly](https://londoncoworkingassembly.com/) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/showcase/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) — 8,000+ members --- ## One More Thing Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability — values that shape the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support helps others discover how coworking enriches lives, builds careers, and strengthens communities. **Community is the key 🔑** ### You know you do this work. You just can't prove it in a council meeting. URL: https://londoncoworkingassembly.com/you-know-you-do-this-work-you-just-cant-prove-it-in-a-council-meeting/ Last updated: 2026-05-08T18:07:33.000Z I recorded a podcast today with Felicia Fai. A lot of you will have met her at Blue Garage during the last Unreasonable Connection. Felicia is an academic at the University of Bath, and the research she recently co-authored adds the economic scaffolding to what we do. Her team studied 161 spaces across 74 regions of the UK to prove what you already know. Local authorities look at your coworking space and see office space. Desks. Square footage. Revenue per desk. Occupancy rates. That is the entire picture they have of what you do. - They don't see the member who learned to build an app because they sat next to a developer for six months. - They don't see the single parent who started a business because your flexible desk was the only professional space they could afford. - They don't see the three firms that grew from one person to two because your space gave them a room to meet clients they couldn't invite to their kitchen table. Felicia and her colleagues break this invisible work down into six types of capital. Economic, human, social, cultural, institutional, and physical. When she listed them today, I saw every independent space I've visited in the last 15 years. You know you do this work. **You just can't prove it in a council meeting.** And most weeks, you don't have anyone to talk to about it. You run the space. You manage the members. You chase the invoices. You host the events. You fix the wifi. And at the end of the day, there is nobody sitting across from you who understands what any of that actually takes. **Felicia draws a hard line between information and knowledge.** Formal business courses give you information. You sit through a six-week crash course, maybe the local authority runs an event with someone who came sixth in the TV show Dragons' Den to tell you how to pitch, and then you are on your own. There is no support afterwards. Knowledge comes from applying information every day inside a community. I sat next to a developer called Nils for two years. He would look at my screen, take pity on me, and ask what I was trying to do. He'd press one button and save me hours. That is what your coworking space does by osmosis, and nobody is measuring it. --- ## Ireland already figured this out Connected Hubs is their national network of spaces across rural and coastal areas. I asked [Anne Marie from Baseworx](https://www.linkedin.com/in/annemariemurphy1/?ref=londoncoworkingassembly.com) for an example of this in action, and she sent me [this clip](https://www.linkedin.com/posts/western-development-commission%5F%F0%9D%90%91%F0%9D%90%9E%F0%9D%90%A6%F0%9D%90%A8%F0%9D%90%AD%F0%9D%90%9E-%F0%9D%90%9A%F0%9D%90%A7%F0%9D%90%9D-%F0%9D%90%9B%F0%9D%90%A5%F0%9D%90%9E%F0%9D%90%A7%F0%9D%90%9D%F0%9D%90%9E%F0%9D%90%9D-%F0%9D%90%B0%F0%9D%90%A8%F0%9D%90%AB-activity-7427668298059665409-x7Bz?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAAAF8VlIBOlHiOyMYD8sgvsdQKH6ZNindd1Q). It is [Stephen Carolan](https://www.linkedin.com/in/stephenj-carolan/?ref=londoncoworkingassembly.com) and [Aisling Moroney](https://www.linkedin.com/in/aisling-moroney-7537654a/?ref=londoncoworkingassembly.com) from the Western Development Commission addressing a Joint Oireachtas Committee on Social Protection, Rural and Community Development. They are directly briefing the government on the economic role of remote and blended work in these hubs, and the politicians are actually listening. > **👉 Look at the way the** [Western Development Commission support European Coworking Day.](https://www.linkedin.com/posts/thinkbigworklocal-europeancoworkingday-connectedhubs-ugcPost-7455273674678472704-taJX?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAAAF8VlIBOlHiOyMYD8sgvsdQKH6ZNindd1Q) The population of the Republic of Ireland is 5.4 million. Greater London alone is pushing 10 million. Ireland built a national civic infrastructure. We are still spinning. The research proves one thing: in left-behind regions, independent coworking spaces are proxies for the universities and training centres that don't exist there. They are essential civic infrastructure. ### 95.3% of UK private sector businesses are micro-businesses or sole traders That is 5.4 million of us. Your coworking space is one of them. Your members are the rest. We are micro-businesses holding the roof up for other micro-businesses. Right now, most of us are doing that work completely alone. --- ## May 19th, Space4, Finsbury Park On May 19th at Space4 in Finsbury Park, we are running the next Unreasonable Connection. This is the follow-up from Blue Garage in February. We are building this as a quarterly rhythm. You don't need to come to every one. But each time we meet, the room gets sharper. The connections carry over. You can show up when you are ready and find the others. **The entire day is a collaboration between the London Coworking Assembly, Maddy and Natasha at Space4, Kofi and the team at Urban MBA, and Akou.** Tilley and the team at Akou are co-facilitating the day. No keynotes. No panels. No one standing on a stage telling you what the future of work looks like. - You don't have to pitch. - You don't have to have answers ready. - You don't have to be further along than anyone else. The facilitation is designed so you can show up as yourself and do the thinking you haven't had time to do. You arrive, pick the specific friction you are facing right now, and move into a curated group of peers who actually run spaces. The groups mix in the afternoon. The day closes with quiet reflection and one thing you commit to when you get back. The main session runs from 9:30 AM to 3:30 PM so you can make the school run or catch the train home. If you have time to stay, we are moving to a second location nearby. We don't do pre-set agendas. *Tilley and I are building the exact topics and activities around the people who walk through the door. The day is shaped entirely by the specific frictions you bring with you. That isn't a gap in our planning — that is the whole point.* The room is yours if you want it. --- ****Unreasonable Connection Live!** May 19th 09:30 - 15:30 Space4, Finsbury Park [Join the room on May 19th ](https://luma.com/LCAMay2026?ref=londoncoworkingassembly.com) [Welcome Gate](https://www.linkedin.com/company/welcome-gate/?ref=londoncoworkingassembly.com), [Baseworx](https://www.linkedin.com/company/baseworx/?ref=londoncoworkingassembly.com), [Nexudus](https://www.linkedin.com/company/nexudus/?ref=londoncoworkingassembly.com), [Coworks](https://www.linkedin.com/company/coworks-app/?ref=londoncoworkingassembly.com) and [Cobot](https://www.linkedin.com/company/cobot/?ref=londoncoworkingassembly.com) are 'enablers' for[**Unreasonable Connection**](https://luma.com/LCAMay2026?ref=londoncoworkingassembly.com) they all fund **supporter tickets** to make the event accessible and inclusive for everyone. 💚 --- ## FlexSA Conference and Business Rates Today our friend [Caleb](https://londoncoworkingassembly.com/building-community-and-brand-in-coworking/) did his weekly Friday Five on UK Business Rates with Jane Sartin from FlexSA. [Brave Ideas Friday FiveHappy Friday! Welcome back to Brave Ideas Friday Five, five questions, quick answers, no fluff. This week is a special one for operators.![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/icon/al2o9zrvru7aqj8e1x2rzsrca)LinkedInCaleb Parker![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/thumbnail/1777621637626)](https://www.linkedin.com/pulse/brave-ideas-friday-five-caleb-parker-8im8e/?trackingId=Y2lsShxnTP291PsptQjvkg%3D%3D&ref=londoncoworkingassembly.com) Caleb and Jane update about UK Business Rates Last year [Jane](https://londoncoworkingassembly.com/the-business-rates-crisis-what-every/) shared the business rates crisis and [what every workspace operator needs to do now on the Coworking Values Podcast](https://londoncoworkingassembly.com/the-business-rates-crisis-what-every/) — and still needs our support to get our MPs aware. - **Download** \- FlexSA ‘[Engaging Your MP on Business Rates and Flexible Workspaces](https://drive.google.com/file/d/1V26jEVfhlR7pzlGj9Ir9ExC3Dv-aV3H%5F/view?ref=londoncoworkingassembly.com)’ - [Write to Your MP](https://members.parliament.uk/?ref=londoncoworkingassembly.com) — Enter your postcode, get your MP’s details Then on the 12th May at the FlexSA Conference I'll host a panel with [Karen Tait](https://londoncoworkingassembly.com/this-is-a-very-lean-business-incredibly/), [Tom Ball ](https://londoncoworkingassembly.com/why-small-businesses-are-the-real/)and Adam Sandford on "[Embedding Flexible Workspace in Local Communities.](https://www.flexsa.co.uk/event-post/2025-flexible-space-association-conference-and-exhibition?ref=londoncoworkingassembly.com)" **Contacting your MP about business rates and showing up for your local economy are the same act. One proves the other.** --- ### Your Coworking Space Is a Conversation, Not an Office URL: https://londoncoworkingassembly.com/your-coworking-space-is-a-conversation-not-an-office/ Last updated: 2026-05-09T19:12:20.000Z ## LinkedIn Show Notes #51 from the Coworking Values Podcast Bullpen. --- **🎙️ Listen to these stories and hundreds of others on the** [**Coworking Values Podcast**](https://londoncoworkingassembly.com/tag/podcast/) --- Hannah Mojica's train was cancelled on the way to a fireside chat she was supposed to be leading — on member retention. Standing on the platform, she bumped into Mike Lawrence, a FOUNDRY member. They ended up in a coffee shop and just talked. Operations, the CEO role, what it actually takes to build a team that can run without you. Hannah called it the best example of retention happening before the doors even opened. That conversation didn't happen because Hannah planned it. It happened because she built the kind of place where it could. In 1999, The Cluetrain Manifesto opened with a single line: *Markets are conversations.* The authors weren't talking about chatbots or content strategy. They were talking about the London Exchange, the agora, the market square — the places where people gathered to trade, yes, but also to argue, to gossip, to learn, to collide. The human friction was the point. That's where business actually got done. The commute is over. More people are working locally than at any point in a generation. And the independent coworking space — the one Hannah runs in Eastbourne, the ones Tom Ball has been quietly championing since 2013, the ones JJ Peterson walks into as a member and thinks about as a marketer — is the new market square. The place where the conversations happen. Local government hasn't noticed yet. Business rates policy says they see square footage. This edition is partly about changing that. **This week in the Bullpen:** - Hannah Mojica on keeping local talent local. - Tom Ball on why people want the kitchen, not the atrium. - Dr. JJ Peterson on why you can't sell community — and what you can do instead. **Let's get into it.** --- **The Assignment** **Stop describing your space as an office. Start showing people what happens there — the accidental conversations, the businesses that grew, the talent that stayed. That's your case to your members, your neighbours, and your MP.** --- ## Hannah Mojica: The Coffee Shop Conversation FOUNDRY is in Eastbourne. Not London. Not a major city. A coastal town that loses talent every morning to the commute and doesn't always get it back. Hannah's argument is simple and it has the data behind it. "We're stopping people commuting to London. We're keeping that wealth and building wealth within a town." When Hannah's train was cancelled and she ended up on the platform instead of at her own panel, she bumped into [Mike Lawrence APFS](https://www.linkedin.com/in/mike-lawrence-afps/?ref=londoncoworkingassembly.com) — a [FOUNDRY](https://www.linkedin.com/company/foundryuk/?ref=londoncoworkingassembly.com) member — and they went for a coffee. They talked about operations, the CEO role, what it takes to build a team that runs without you. Mike had been growing his business inside FOUNDRY — from two desks to a 14-person office. She missed the panel. She got something better. Hannah knows the weight of that. "You kind of have a responsibility. You have quite a big impact on a lot of different people." She's also honest about the economics in a way most operators won't say out loud. "There's a dirty secret of coworking where really the open desks is what makes the community, but the private offices is what pays the rent." Both things are true. The community draws people in. The private offices keep the lights on. You need both. And you need to be honest about both — especially when you're making the case to a local authority who wants to know why your space deserves to exist. Independent spaces outside major cities carry something that WeWork never could — they are embedded in a place. The members are neighbours. The business growth stays local. The wealth doesn't drain down the train line every evening. The problem is that nobody in local government is measuring this. They see a room with desks. They tax the square footage. They miss the conversation entirely. --- ## Tom Ball: Everyone Ends Up in the Kitchen I've known Tom Ball for about fifteen years. I went to the first DeskLodge he opened in London in 2013\. He has never stopped saying the same thing — and he has never been wrong. "The lifeblood of the country is small, independent companies." Tom doesn't build for corporations. He builds for the freelancer, the micro and small business, the person who needs somewhere that isn't their kitchen table and isn't a corporate hotel atrium with a branded coffee machine and a receptionist who doesn't know their name. "What do people actually want? They just want to go somewhere to get more done and to be a little bit less lonely." He has a line about house parties that gets at the whole thing. "You don't want to be in the hotel atrium. Everyone always ends up in the kitchen at a house party." You can't plan for the kitchen. You just build a good house. --- ## Dr. JJ Peterson: You Can't Sell a Conversation Before It Happens I met JJ in Nashville in February 2020, when I was doing my StoryBrand Guide training. Sonya and Julie were there at the same time — they've been podcast guests, and they ran an Unreasonable Hospitality workshop at the Urban MBA in February 2025\. In June, the three of them are running a StoryBrand and Unreasonable Hospitality workshop in Holborn. JJ isn't a coworking operator. He's a marketing specialist who has written the training manual — with Will Guidara, author of *Unreasonable Hospitality* — so that people can become facilitators of the method. He thinks about how businesses make promises and whether they keep them. He walks into coworking spaces as a member and thinks about them the way Hannah and Tom think about them from behind the front desk. His argument starts with the problem every coworking operator runs into. "People don't understand what it means. What I believe it means is creating opportunity for connection, for commonality." Community is a wish dream. Bonhoeffer said this about religious communities in the 1930s — the danger of arriving with an idealised vision rather than accepting what a community actually is. JJ brought it straight into the coworking conversation. You cannot sell community upfront because community is what happens after everything else goes right. What you can sell is the promise. What you deliver on is hospitality — the deliberate work of making people feel seen as humans rather than transactions. "They will come for the service. They will come for the way that you're treated. They will stay for the community and the hospitality." There's a story JJ tells about the owner of a restaurant in his neighbourhood in Nashville called NOCO. The owner overheard JJ and his partner talking about their upcoming wedding — tracked down their registry online without asking — and sent an electronic salt and pepper shaker to their house. Nobody asked him to do it. It cost almost nothing. It said: I was paying attention. You are not just a table. Hospitality lowers the defences. That's where the conversation starts. --- ## What All Three of Them Are Actually Saying The Cluetrain Manifesto's thesis — all markets are conversations — was published 27 years ago. The authors were worried that the internet, instead of releasing human connection, would just become another channel for blasting corporate messages at people. They wanted it to be the agora. The place where voices were real. That argument maps exactly onto what Hannah, Tom, and JJ are describing. Hannah's coffee shop, Tom's kitchen, JJ's NOCO restaurant — they're all the same thing. The place where the conversation happens. The coworking space in a town like Eastbourne isn't just somewhere to put a desk. It is the place where the local economy has its conversations. Where Mike grows from two desks to a 14-person office. Where the talent doesn't disappear to London every morning. Where the freelancer sits next to the small business owner and something happens that nobody planned. Local government looks at this and sees an office. They're wrong. And we need to tell them. --- ## What You Can Do This Week These are not complicated asks. They are the simplest possible acts of coworking citizenship — for your space, your members, and your local economy. **The business rates crisis isn't waiting.** Last year [Jane Sartin](https://www.linkedin.com/in/jane-sartin/?ref=londoncoworkingassembly.com) shared the business rates crisis and [**what every workspace operator needs to do now on the Coworking Values Podcast**](https://londoncoworkingassembly.com/the-business-rates-crisis-what-every/) — and still needs our support to get our MPs aware. - **Download** \- FlexSA ‘[**Engaging Your MP on Business Rates and Flexible Workspaces**](https://drive.google.com/file/d/1V26jEVfhlR7pzlGj9Ir9ExC3Dv-aV3H%5F/view?ref=londoncoworkingassembly.com)’ - [**Write to Your MP**](https://members.parliament.uk/?ref=londoncoworkingassembly.com) — Enter your postcode, get your MP’s details Then on the 12th May at the [Flexible Space Association](https://www.linkedin.com/company/flexible-space-association/?ref=londoncoworkingassembly.com) Conference, I'll host a panel with [Karen Tait](https://www.linkedin.com/in/karen-tait-theresidencecoworking/?ref=londoncoworkingassembly.com), [Tom Ball](https://www.linkedin.com/in/tomball2/?ref=londoncoworkingassembly.com), and [Adam Sandford](https://www.linkedin.com/in/adamsandford1/?ref=londoncoworkingassembly.com) on **"Embedding Flexible Workspace in Local Communities."** Contacting your MP about business rates and showing up for your local economy are the same act. One proves the other. --- **May 13th–15th — Creator Day with** [You Are The Media](https://www.linkedin.com/company/you-are-the-media/?ref=londoncoworkingassembly.com)**, Poole.** [Mark Masters](https://www.linkedin.com/in/markiemasters/?ref=londoncoworkingassembly.com) runs this. Jon Alexander is speaking. There are no afternoon keynotes. Instead, everyone sits down in small groups and actually works on their own projects together, backed up by the [Cowork Crew](https://www.linkedin.com/company/coworkcrew/?ref=londoncoworkingassembly.com) and [FOUNDRY](https://www.linkedin.com/company/foundryuk/?ref=londoncoworkingassembly.com). --- **May 19th — Unreasonable Connection, SPACE4, Finsbury Park, London.** This is our [London Coworking Assembly](https://www.linkedin.com/showcase/londoncoworkingassembly/?ref=londoncoworkingassembly.com) event. Built strictly for operators and community managers who want to unpick the actual, gritty mechanics of running spaces. [Tilley Harris](https://www.linkedin.com/in/tilley-harris-98543959/?ref=londoncoworkingassembly.com) and the team at [Akou](https://www.linkedin.com/company/akou/?ref=londoncoworkingassembly.com) are co-facilitating, alongside the legendary [Urban MBA](https://www.linkedin.com/company/urbanmba/?ref=londoncoworkingassembly.com). --- **June 3rd —** [Coworking Alliance Summit](https://coworkingalliancesummit.com/?ref=londoncoworkingassembly.com)**. Online.** [Hector Kolonas](https://www.linkedin.com/in/inztinkt/?ref=londoncoworkingassembly.com) and [Ashley Proctor](https://www.linkedin.com/in/ashley-m-proctor/?ref=londoncoworkingassembly.com) are back with 2026 edition, --- ## Fearless Front-Facers This Week Shout-out to every operator outside a major city who is quietly keeping local talent local. You are not a satellite office. You are the market. Shout-out to Hannah Mojica for missing her own panel and living the point of it anyway — standing on the platform, bumping into Mike, and ending up in a coffee shop conversation that was better than any session she could have run. And for saying out loud what most operators won't: the open desks make the community, the private offices pay the rent. Shout-out to Tom Ball for fifteen years of building for the freelancer, the micro-business, the person who just wants somewhere to get more done and be a bit less lonely. Still saying the same thing. Still right. Shout-out to JJ Peterson for bringing Bonhoeffer into a coworking conversation and making it land. --- ## Connect with this week's guests [Hannah Mojica](https://www.linkedin.com/in/hannah-mojica-64321774/?ref=londoncoworkingassembly.com) | [FOUNDRY](https://www.linkedin.com/company/foundryuk/?ref=londoncoworkingassembly.com) [Dr. J.J. Peterson](https://www.linkedin.com/in/dr-j-j-peterson-1b4011a2/?ref=londoncoworkingassembly.com) | [StoryBrand](https://www.linkedin.com/company/storybrand/?ref=londoncoworkingassembly.com) | [Unreasonable Hospitality](https://www.linkedin.com/company/unreasonable-hospitality/?ref=londoncoworkingassembly.com) [Tom Ball](https://www.linkedin.com/in/tomball2/?ref=londoncoworkingassembly.com) | [DeskLodge | B Corp™](https://www.linkedin.com/company/desklodge/?ref=londoncoworkingassembly.com) --- ## From the Archives: Who Else Has Been Doing the Work? [**The Golden Thread: Why Unreasonable Hospitality Needs a Story First with Sonya & Julie**](https://londoncoworkingassembly.com/the-golden-thread-why-unreasonable-hospitality-needs-a-story-first-with-sonya-julie/) Sonya and Julie on why hospitality without a story is just service — and what it looks like when the two things actually work together. Directly upstream of JJ's conversation in this edition. [**You're Never Broke If You Got Ideas: How Koder Brings Music to the Neighbourhood**](https://londoncoworkingassembly.com/youre-never-broke-if-you-got-ideas-how-koder-brings-music-to-the-neighbourhood/) What it looks like when a coworking space becomes the infrastructure for local creative economy — not a product, not a service, but a place that makes things possible. [**What Hospitality Actually Costs with Ian Minor**](https://londoncoworkingassembly.com/what-hospitality-actually-costs-with/) Ian Minor on the real price of making people feel seen. Not the salt and pepper shaker. The decision to pay attention in the first place. --- ## Coming Up on the Coworking Values Podcast [Gislene Haubrich](https://www.linkedin.com/in/gisleneh/?ref=londoncoworkingassembly.com) — back for a deeper conversation on coworking spaces as democratic infrastructure. [Felicia Fai](https://www.linkedin.com/in/felicia-fai-991602/?ref=londoncoworkingassembly.com) — the researcher behind the industrial commons framework, on what the data actually means for independent operators. [Mina Sadat Orooje](https://www.linkedin.com/in/minasadatorooje/?ref=londoncoworkingassembly.com) — next from the RGCS world. Head to [Coworking Values Podcast to subscribe 👋](https://londoncoworkingassembly.com/tag/podcast/) --- ### Why AI Can't Feel the Room: Practical Operations with Carlos Almansa URL: https://londoncoworkingassembly.com/why-ai-cant-feel-the-room-practical-operations-with-carlos-almansa/ Last updated: 2026-04-28T21:09:29.000Z --- > *"The AI cannot feel the space. It can't feel the dynamics or the vibe. But it can free up time for you to talk to your members, to have a coffee with them, to understand and to read people."* > — Carlos Almansa Ballesteros --- ## Episode Summary Most conversations about AI in coworking are either evangelical or dismissive. Carlos Almansa Ballesteros, co-founder of Nexudus and author of the Coworkings AI newsletter, isn't interested in either. He's been building software for this industry for 13 years. That gives him a specific kind of authority: not hype, not theory, but a long, sober look at what operators actually do and where they keep getting stuck. His answer to AI is the same one he'd give about any tool. Start with the thing you're already doing. The Wi-Fi question you answer forty times a week? That's where you start. Not with a grand automation strategy — with the inbox that's eating your afternoon. Then there's the line you don't cross. The first 60–90 days of a new membership. The kitchen conversation. The introduction on day one. Those stay human. Full stop. Because when someone cancels after six weeks, it's rarely the software that failed them. No frameworks. No magic. Just what actually works. --- ## Timeline Highlights 00:02 — Bernie sets the episode up: practical AI, not rocket science 01:16 — Carlos introduces himself: Nexudus co-founder, Coworkings AI newsletter author 03:02 — Carlos's first coworking space, and why he's always joined one when moving to a new city 06:41 — The first 60–90 days: how a community manager makes or breaks early membership 09:09 — The London Coworking Assembly AI survey: most people use it for social media captions and don't go further 10:15 — Why the Coworkings AI newsletter exists: cutting through noise to find usable signals for operators 12:54 — The solo operator and AI: actually easier to start when you know all your own processes 15:03 — Practical use case one: automating repetitive help desk replies (Wi-Fi, printing, FAQs) 16:21 — Practical use case two: surfacing data patterns you can't see manually 17:53 — The soul-of-the-space question: automation versus presence 19:36 — Sentiment analysis: feeding community messages into AI to understand the pulse of a space 20:52 — Context is everything: how to give an AI model what it needs to work properly 23:56 — What goes wrong: people who automate everything at once and erode trust 25:21 — The human-in-the-loop rule: never hand your reputation to an unmonitored system 25:56 — Transparency: be honest about AI, always offer a route to a real person 28:42 — Can you automate community? Carlos on what AI can and cannot do in a 300-person space 30:05 — The kitchen conversation: serendipity as the baseline unit of community 31:09 — What community actually is, from random coffee chats to self-organising hackathons 33:47 — Mobile work and the future floor plan: what happens when nobody needs a desk? --- ## Lesson 1: Only Take AI to Something You're Already Doing The most useful thing Carlos said in the whole conversation is also the least glamorous. Before you touch any tool, review your processes. Do you actually know them? When you're a solo operator running a space from first enquiry to member induction, you probably do. That's an advantage. The mistake Carlos sees repeatedly is that people want to automate first and understand later. You end up with ten tools stacked on top of a process that was working fine. Start somewhere specific. The help desk is a good example. **The same questions come in every week** - How do I connect to the Wi-Fi? - How do I print? - Where's the code for the meeting room? That's exactly the kind of repetitive, low-stakes task where AI earns its place. Automate the reply. Free yourself for the conversation that actually matters. > **Carlos, on the starting point:** > *"The best way to start with AI is to start with something that you are already doing, not trying to implement a new process or a new tool into something that you are not familiar with."* Here is how I look at it: don't ask AI to do something you don't already know how to do. I wouldn't go to AI and say, "Make me a hit record." I go to AI and say, "How do I make a podcast intro?" --- ## Lesson 2: The First 60–90 Days Are on You, Not the Software When a new member joins, the community manager is doing something no platform can replicate. They're introducing names. They're reading the room. They're noticing who eats lunch alone and who lights up when someone mentions their industry. Carlos joined coworking spaces in South Spain, Madrid, and London. Every time, the spaces that made it work did the same thing: they put a person in the room who paid attention. Shared lunches in Madrid led to basketball at weekends. Hot desking in London broke the ice faster than any directory ever could. The first 60–90 days determine whether someone stays. Carlos is clear on this. And he's equally clear that no amount of automated onboarding email replaces what happens when you walk someone through the kitchen on day one and explain — face to face — how to clean up after yourself. That small thing sets the tone. It says: " This is a shared space. We're in it together." AI can surface patterns. It can flag a member who hasn't engaged in three weeks. It cannot do the introduction. --- ## Lesson 3: Your Community's Messages Are Data — Use Them Members tell you how they're feeling all the time. The problem is they're doing it across email, WhatsApp, Slack, and every other channel simultaneously. Some of it is friction: "the Wi-Fi's broken again." Some of it is gold: "that event last week genuinely changed something for me." Most of it sits in inboxes, unanalysed, until the member quietly cancels their membership. Carlos's newsletter recently covered this directly. You can feed your community's communications into an AI, build a sentiment analysis across those messages, and surface patterns that would take weeks to spot manually. Who's frustrated? Who's energised? What topics keep coming up? That's not automating the community. That's clearing the brush so you can see what's actually there. **Carlos:** *"When you have a community of 200 or 300 people in your space, it's not easy to get to know everyone, to know where they are, how they're feeling. AI can help to surface issues and connect people.*the *But it cannot automate those relationships."* The distinction matters. AI as an insight layer, not as a relationship substitute. --- ## Lesson 4: Never Let AI Go Solo — Your Reputation Is on the Line Carlos is consistent on this throughout the episode. New technology, new risks. The worst thing you can do is automate a customer-facing process and walk away from it. If AI is replying to enquiries through your website, you need to be watching those replies for months. The system might not be calibrated yet. One bad reply to a prospective member and you've made a first impression you can't undo. The related point is transparency. When someone lands on a chat widget, don't dress the AI up with a human name — "Hi, I'm Brad." Carlos didn't say it exactly like that, but Bernie put it plainly: that's obvious, and it immediately damages *they can*. Be honest. Tell people they can get fast answers here and offer a clear path to a real person when they need one. Some people just want the answer. Some need the conversation. Build for both. **Carlos:** *"You're putting your reputation as a space, as an operator, on the line. You are delegating that into a system that might not be streamlined at the first place. So you need to refine, and you need a human in the loop, at least for a while."* --- ## Lesson 5: Give the AI Enough Context to Actually Be Useful There's a reason most operators get frustrating results when they first try AI tools. They don't give the model enough to work with. Carlos's analogy is the right one: giving context to an AI is like training a new team member on the front desk. You wouldn't put someone on reception without telling them what the space offers, what questions come up constantly, how you like to communicate with members, and *,*what the common issues are with the systems. You'd walk them through it. AI needs the same treatment. For community sentiment, that means feeding in your actual communications — the tickets, the WhatsApp messages, the emails. For website enquiries, it means giving the model your pricing, your offering, your tone of voice. The more specific the context, the more useful the output. This is also why Carlos says solo operators may actually have an advantage. When one person runs everything, the processes live in one head. There's no scattered handover across a team, no misalignment. You know what you do and how you do it. Translating that into context for an AI is straightforward once you decide to sit down and do it. > **Carlos:** > *"The context the AI needs — if we were to narrow it down — understanding the sentiment of the community based on the messages they sent, you need to feed the messages, all the communications you have, all the tickets the community raised with you. It's similar to training someone who joins your team at the front desk. S*tart with one use case. Write down the context for that specific thing. Test it. Refine it. Then move on." --- ## Links & Resources - [Carlos Almansa Ballesteros on LinkedIn](https://www.linkedin.com/in/carlosalmansa/?ref=londoncoworkingassembly.com) - [Coworkings AI newsletter](https://coworkings.ai/about?ref=londoncoworkingassembly.com) - [Nexudus](https://www.nexudus.com/?ref=londoncoworkingassembly.com) - [European Coworking Day](https://www.londoncoworkingassembly.com/?ref=londoncoworkingassembly.com) - [LinkedIn Coworking Group](https://www.londoncoworkingassembly.com/?ref=londoncoworkingassembly.com) --- ## One More Thing I've been in this industry long enough to have watched every wave of technology get positioned as the thing that would finally fix the community. It doesn't. It can't. Carlos builds software. Thirteen years of it. And the line I keep coming back to from this conversation is one of his most straightforward: *the AI cannot feel the space.* It's not a limitation he's apologising for. It's a description of reality. What AI is good at is the grind. The same Wi-Fi question forty times a week. The member's message gets buried under twelve other messages on a Tuesday afternoon. The data patterns that would take you three months to see if you were looking at them manually. Handle that part well, and you get something back: time. Time to be on the floor. Time to notice who's struggling, who's about to leave, who's one good conversation away from their next thing. That is the actual job. The spaces I've seen get community right didn't have a community strategy. They had someone paying attention. They had a kitchen that people actually used. They had a culture where it was normal to ask a stranger what they were working on. AI doesn't build that. But it can stop you from eating the time you'd otherwise spend on it. That's the deal. Use it right. --- ### Why The People Who Build Communities Never Show Up For Themselves URL: https://londoncoworkingassembly.com/why-the-people-who-build-communities-never-show-up-for-themselves/ Last updated: 2026-04-24T16:33:20.000Z [May 19th Unreasonable Connection Live!](https://luma.com/LCAMay2026?ref=londoncoworkingassembly.com) --- ### You spend your whole week lowering the barrier for everyone else. Nobody does it for you. --- When I ran @Workhubs by Euston Station with Phil, there were days I was so exhausted it felt like the liquid had drained out of my eyes. When you run an independent space, or when you're the community manager, it is a profoundly lonely place. You are the person holding your own shit, and everyone else's shit too. You're having that quiet conversation in the kitchen with a member you love who is behind on their rent and having a tough time. You're dealing with a macerator that's jammed again because someone threw dental floss down the toilet. The space has been a ghost town for a week because of train strikes, and there's this wave of uncertainty in the air — a wave that landed hard in March 2020 and somehow just keeps growing. And on top of all of that, you're taking the weekly throat punches of business rates and spiralling electricity bills, watching a conflict thousands of miles away from your neighbourhood punch up your operating costs. As [Karen at The Residence](https://londoncoworkingassembly.com/this-is-a-very-lean-business-incredibly/) in Bishop's Stortford knows, those bills have tripled in four years. And then someone sends you an invite to a "networking event." Of course you don't go. The cost of showing up is too high. Because nobody has done the invisible work to lower the barrier for you. Making someone feel like they belong is the hardest, most invisible work in the economy. It doesn't show up on a balance sheet. Last year [Kofi Oppong](https://londoncoworkingassembly.com/building-coworking-for-the-people/) said on our podcast: **"*There won't be jobs in employability as we know it. Millions of people are being pushed into independent work just to survive."*** There are 5.4 million sole traders and micro-businesses in the UK right now. And here is the reality: almost every independent coworking space sits exactly in that demographic. - We are micro-businesses holding the roof up for other micro-businesses. - We are sole traders serving sole traders. - We are serving our own people. Which means you need a village just as much as they do. Not a networking event. --- ### What lowering the barrier actually looks like Space4 in Finsbury Park runs a Wednesday community lunch. Nearly ten years. You don't buy a desk, you don't pitch a startup. You just come and eat. Same place. Same time. People know where to find it. That table is where first met [Dan Sofer and Founders and Coders](https://londoncoworkingassembly.com/how-coworking-became-a-launchpad/) in 2017. [Natasha](https://londoncoworkingassembly.com/how-space4-coworking-in-finsbury/) and Maddy run Space4 — they're members of the co-op that owns Outlandish and Space4\. On Wednesday, [Tilley](https://londoncoworkingassembly.com/start-cooking-the-recipe-will-follow/) went to the community lunch to sit with them and talk through how [Unreasonable Connection May 19th](https://luma.com/LCAMay2026?ref=londoncoworkingassembly.com) will run in that space. The three of them are designing the day together. Next week, people who've registered will start being connected to each other and told how to get the most out of it before they even arrive. If you want to feel the space before you commit to anything, go to the Wednesday lunch. Say hello to Natasha and Maddy. That's the whole invitation. Look at what the [ACTionism screening](https://www.actionism.space/request-a-screening/?ref=londoncoworkingassembly.com)s are doing for [European Coworking Day](https://coworkingday.eu/?ref=londoncoworkingassembly.com) on May 6th. You don't walk in and perform. You sit down, watch 25 minutes, and the conversation starts itself. [Roland at Dragon Coworking](https://londoncoworkingassembly.com/why-the-uk-government-is-about-to/) screened it in Kent — [see what happened](https://www.instagram.com/reel/DT00L%5FLieqm/?utm%5Fsource=ig%5Fweb%5Fcopy%5Flink&igsh=MzRlODBiNWFlZA==), [Koder](https://londoncoworkingassembly.com/youre-never-broke-if-you-got-ideas-how-koder-brings-music-to-the-neighbourhood/) is coming on May 19th. He'll tell you the same thing about what it takes to get people through a door who've never felt like a room was built for them. Spaces like ARC Club, Yonder, Space4, Oru, and Patch are already hosting screenings. [Everything you need is here.](https://londoncoworkingassembly.com/how-to-host-an-actionism-screening-for-european-coworking-day-may-6th/) The pattern is always the same. Remove the performance, and people come. --- ## The room we're building for May 19th We took that exact principle and built May 19th around it. [Tilley](https://londoncoworkingassembly.com/start-cooking-the-recipe-will-follow/) and the team at [Akou](https://akou.co.uk/?ref=londoncoworkingassembly.com) are doing the invisible work before you arrive. Before the day they'll find out what you are actually navigating between your business and your local area. - Scary energy bills. - Local council friction, business rates. - How to explain to people the value of your coworking space. - How to make an impact means something to the neighbourhood. You'll work in small organised groups of peers dealing with the exact same friction. No small talk. Straight to the actual mechanics. ### Look else is coming Look at who's coming, these people all have first hand experience of how to take a coworking space from 'an office' to a 'rocking neighbourhood asset' - click their names to listen to our podcasts with them and follow their work. [Rose Radtke](https://londoncoworkingassembly.com/audience-community-or-village-the/) is a brand strategist, writer, and community manager — she describes herself as "a bit of an octopus." She makes the distinction of the difference between a community and a village. In a community, lurking is fine. Participation is optional. But in a village, everyone has a role. There's an expectation of care. You extend to each other. That's what she's trying to build in Deptford, specifically for parents and carers. [Williamz](https://londoncoworkingassembly.com/no-eligibility-criteria-the-only/) runs the Job Club — open access, no eligibility criteria, no means test. Computers, internet, printing, and someone who knows their stuff, turning up in libraries and coworking spaces across London, including Space4\. Youth unemployment, digital exclusion, people who need a professional network and can't afford to buy one. He just opens the door. [Ali ](https://londoncoworkingassembly.com/the-power-of-food-in-community-building/)started Caribbean Eats in lockdown, knocking on doors with meals on her own. Now she runs a canteen model in community spaces around Hackney. I sat around a table with her at Urban MBA — local residents, people from the estate opposite the millionaire apartments, all eating together by a 3D printer. She said it plainly: "The food is our hook. But what we do is about connection." [Lucy McInally](https://londoncoworkingassembly.com/why-your-real-competition-isnt-another/) and I were both founding members of the same coworking space in Old Street back in 2021\. That space closed. She writes about what it takes to get someone back through a door after that — and she knows it from the inside. [Koder](https://londoncoworkingassembly.com/youre-never-broke-if-you-got-ideas-how-koder-brings-music-to-the-neighbourhood/) has given away 10,000 hours of free studio time in Brockley and built a sustainable business model around it. These are people who've been in the room. By the time you sit down at Space4, you already know something real about who's next to you. You spend your whole week making your members feel like they belong. On May 19th, we're doing that for you. --- [May 19th Unreasonable Connection Live!](https://luma.com/LCAMay2026?ref=londoncoworkingassembly.com) [**Welcome Gate**](https://o.lu.ma/uESLLuhcSj?ref=londoncoworkingassembly.com), [**Coworks**](https://o.lu.ma/i5IyjUjGrd?ref=londoncoworkingassembly.com), [**Nexudus**](https://o.lu.ma/EMjcom89GR?ref=londoncoworkingassembly.com), [**Cobot**](https://o.lu.ma/ouKm8aMHyp?ref=londoncoworkingassembly.com) **and** [**Baseworx**](https://www.linkedin.com/company/baseworx/?ref=londoncoworkingassembly.com) **are 'enablers' for** [Unreasonable Connection](https://luma.com/LCAMay2026?ref=londoncoworkingassembly.com) who fund supporter ticket to make the event accessible and inclusive for everyone. 💚 --- ## Beyond the neighbourhood: the original UK infrastructure I remember when I was little, looking at business centres in my local area and thinking they were where the magic happened — people on big chunky Motorola phones, Filofaxes on the desk, looking like they were running the world from a serviced office in a light industrial estate. Long before people started buying neon signs and pouring oat milk flat whites and calling it coworking, the people in [FlexSA](https://www.flexsa.co.uk/event-post/2025-flexible-space-association-conference-and-exhibition?ref=londoncoworkingassembly.com) were already grafted into their local areas. They started in 1989 as the Federation of British Business Centres. They have been the backbone of the UK's micro and small business movement for almost 40 years. While the imported global real estate conferences talk about "the future of work," [Jane Sartin](https://londoncoworkingassembly.com/the-business-rates-crisis-what-every/) is the one relentlessly lobbying the UK government to fight the business rates that are choking independent spaces. Probably, the only reason the UK government even knows what a coworking space is right now is because of Jane. [2026 Flexible Space Association Conference and Exhibition - Flexible Space AssociationThe annual Flexible Space Conference and Exhibition will bring the flex industry together for a day of industry insights in May 2026.![](https://static.ghost.org/v5.0.0/images/link-icon.svg)Flexible Space Association![](https://www.flexsa.co.uk/wp-content/uploads/2024/05/flex2024conf-500-scaled.jpg)](https://www.flexsa.co.uk/event-post/2025-flexible-space-association-conference-and-exhibition?ref=londoncoworkingassembly.com) On May 12th, she invited me to collaborate on a panel at their conference. The session is called - **Beyond the Desks: Embedding Flexible Workspace in Local Communities,** I'll be with: - [Karen Tait](https://londoncoworkingassembly.com/this-is-a-very-lean-business-incredibly/) (The Residence Coworking). - [Tom Ball](https://londoncoworkingassembly.com/why-small-businesses-are-the-real/) (DeskLodge) - **Adam Sandford** (Runway East) We're talking about the actual mechanics of being a community asset instead of an extraction point — how spaces actively support the local economy, like choosing neighbourhood suppliers over massive corporate vendors to keep money circulating on the high street. Neither this, nor anything else, replaces the room at the end of your street. --- ## Get involved! If you'd like to 'meet the space' before May 19th — [Space4's Wednesday community lunch](https://space4.tech/events/?ref=londoncoworkingassembly.com) is open. [StoryBrand & Unreasonable Hospitality Workshop, June 10-11, 2026](https://londoncoworkingassembly.com/the-golden-thread-why-unreasonable-hospitality-needs-a-story-first-with-sonya-julie/) – This post here shares details and how to sign up. [How to Host an ACTionism Screening for European Coworking Day (May 6th)](https://londoncoworkingassembly.com/how-to-host-an-actionism-screening-for-european-coworking-day-may-6th/) --- - You cannot fix the global economy. - But you can fix the room you're standing in. - And the key to fixing everything is in all of us - community is the key. --- ### The Golden Thread: Why Unreasonable Hospitality Needs a Story First with Sonya & Julie URL: https://londoncoworkingassembly.com/the-golden-thread-why-unreasonable-hospitality-needs-a-story-first-with-sonya-julie/ Last updated: 2026-04-22T22:19:32.000Z ## Why your coworking space needs a Story before it can practise hospitality > "Marketing makes these promises and service delivers that. So for us, StoryBrand and unreasonable hospitality, really work together hand in glove. And StoryBrand is really about thinking about how you communicate that you care to your customers. And the unreasonable hospitality side of things is how you prove it." > > — Sonya Whittam Sonya Whittam and Julie Firth run Story22, a customer-centric marketing agency based in the UK. They're also two of the handful of certified Unreasonable Hospitality facilitators in the country, trained directly by Will Guidara. Bernie met them in Nashville in February 2020, just before COVID lockdown, when they were all training to become StoryBrand guides with Donald Miller and Dr. JJ Peterson. Since then, Unreasonable Hospitality has become the book of choice for the UK coworking industry. Operators read it, love it, and then struggle to implement it. The problem? Most people jump straight into implementation without first figuring out what their business actually stands for. This conversation unpacks the disconnect between reading the book and actually implementing it. Sonya and Julie explain why you need a clear Story first before your team can deliver hospitality. Without that "golden thread," random wow moments don't reinforce anything. They're blunt about the traps: generic positioning ("quality, service, and value"), rigid scripts that kill personalisation, and the hotelification obsession. The conversation covers the Honest Greens experience in Barcelona, the George Hotel flat white story from Scotland, why finance and compliance teams should attend hospitality workshops, and the critical difference between gimmicks and genuine care. For operators trying to figure out how to make their space feel hospitable without burning out or going broke, this episode is the operating manual. --- ## Timeline Highlights **00:00** – Bernie intro: "Unreasonable Hospitality has become the book du jour of the coworking industry... I worked in hospitality for about 3,000 years and I really, really rate that book." **01:42** – Sonya introduces Story22: "Marketing makes these promises and service delivers that... StoryBrand is really about thinking about how you communicate that you care to your customers. And the unreasonable hospitality side of things is how you prove it." **02:43** – Julie on why the two frameworks work together: "StoryBrand helps you understand who you are. And then Unreasonable Hospitality helps you then deliver what you stand for." **03:40** – Bernie, Sonya, and Julie met in Nashville in February 2020 doing StoryBrand guide training together, just before COVID lockdown. **04:52** – Julie on the biggest implementation problem: "Unless you have this kind of golden thread running through everything that you do about what you stand for, who you are as a business, what you want to be known for... people are at risk of going into a million different directions." **06:33** – Bernie asks: "Working out who you are, is that like a little bit at a time over a year, or is that writing it on a napkin in a cafe?" **07:04** – Sonya: "Positioning, understanding what you stand for needs to come before you even start getting into your messaging and should come before you get into thinking about the service elements." **09:00** – Bernie calls out the "quality, service, and value" trap: "That's like Marks & Spencer's in 1994\. What do you actually believe in?" **10:18** – Julie on customer-first values: "You could have one \[space\] that is trying to be a home from home and they want this to feel cosy... That could have a very different personality to one that was very tech-focused where people needed efficiency." **11:56** – Sonya on team culture and non-negotiables: "Your culture internally, your team have to want to deliver those things for your customers. The non-negotiable that you agree with your team, they have to be brought onto that." **12:03** – Honest Greens example in Barcelona: "We had 4 or 5 different touchpoints... every single touchpoint was exceptional... they were brought into, we value our customers here." **14:31** – Julie on hiring for culture: "It's not about hiring someone that can be well organised and manage the bookings. It's how do they fit into that culture." **18:32** – Sonya on team empowerment: "If your team aren't free to act, they can't deliver the promises that you make." **19:34** – Will Guidara's "one size fits one" philosophy: "You're creating an experience that is for individuals... you want to empower your team to be able to solve those problems individually for customers." **21:36** – Julie on gimmicks vs genuine hospitality: "The Storys that we've shared are probably of things that have happened to us that have either cost nothing at all, or, you know, a couple of quid... someone has kind of gone out of their way to help you or to greet you or to remember something." **24:16** – Sonya introduces the June workshop: "We're running a 2-day event in central London, just outside of Holborn on the 10th and 11th of June... Dr JJ Peterson coming over to run the 2-day workshop with us." **26:43** – Julie on who should attend: "Anyone that has customer touch is the answer... I think the more of a mix of different perspectives you have in there, the more valuable it is." --- ## Lesson 1: Marketing Makes Promises, Service Delivers Them The UK coworking industry loves Unreasonable Hospitality. Operators read the book, get inspired by the New York hot dog story and the bottle of cognac at 11 Madison Park, and then try to replicate those moments in their own spaces. The results are often gimmicky. Cupcakes at the front desk. Branded tote bags. Free coffee upgrades. The problem isn't the gestures themselves. The problem is they're disconnected from any coherent Story about what the business stands for. Sonya and Julie's insight cuts through this: "Marketing makes these promises and service delivers that. So for us, StoryBrand and unreasonable hospitality really work together kind of hand in glove." Here's what that means in practice: **StoryBrand** is the framework for figuring out what you communicate to your customers. It clarifies your message, your positioning, and what you're promising to solve for people. **Unreasonable Hospitality** is how you prove those promises through the actual experience people have in your space. One without the other creates a disconnect. If you promise "home from home" but your team are rigid and scripted, people feel the gap between the marketing and the reality. If you create amazing hospitality moments but your website says "quality, service, and value" (the Marks & Spencer 1994 trap), no one knows what those moments are supposed to mean. Julie put it this way: "StoryBrand helps you understand who you are. And then Unreasonable Hospitality helps you then deliver what you stand for and how you want to project that onto your clients so that your customers, your members, have the best possible experience." The hand-in-glove relationship works because you need clarity before you can deliver consistency. For coworking operators, the lesson is this: before you buy fancy coffee beans or install a slide in your office, sit down and answer the question: what do we stand for, and who are we saying that for? If you can't answer that, the cupcakes won't save you. --- ## Lesson 2: The Golden Thread (Know Your Story First) Julie calls it the "golden thread." It's the coherent Story that runs through everything you do—your messaging, your service, your hiring, your non-negotiables. Without it, your team scatters in a million directions. Here's the trap: you read Unreasonable Hospitality, get excited about empowering your team to create wow moments, and suddenly everyone's doing different things for different reasons. None of it connects. It's just noise. "Unless you have this kind of golden thread running through everything that you do about what you stand for, who you are as a business, what you want to be known for, without really drilling down into that first, people are at risk of going into a million different directions," Julie said. The golden thread is your positioning. Your non-negotiables. The thing you're willing to be unpopular for. Bernie pushed on this: "People will say something like, oh yeah, we're a coworking space. We stand for quality, service, and value. That's like Marks & Spencer's in 1994\. What do you actually believe in?" Sonya's answer: "That positioning of understanding what you stand for needs to come before you even start getting into your messaging and should come before you get into thinking about the service elements." Here's how you figure it out: **Start with your customers, not yourself.** Julie: "You don't have to sell because you naturally become the right solution for what they're looking for." If your ideal members are small businesses that need to appear professional when pitching to investors, your values will be different from a space targeting freelancers who want "home from home" vibes. You can't be both. You have to choose. **Get external help.** Sonya: "I do think it's difficult to do it for yourselves... you're so close to it, you can't see the wood for the trees." The curse of knowledge means you know everything about your business. Your customers don't. You need someone to hold up a mirror and ask: why is that relevant? Why does that matter? **Make it specific, not generic.** Julie gave the example of a coworking space whose members needed to appear "larger than they actually were, but definitely impressive" when pitching to their own clients. That's specific. That's a positioning you can build service around. "Home from home" for that same space would be a mismatch. The golden thread only works if it's deliberate. Once you've defined it, every decision—from hiring to hospitality gestures—gets filtered through it. Does this action reinforce what we stand for? Or does it scatter us? If you can't answer that, you don't have a golden thread yet. --- ## Lesson 3: Team Culture Is the Foundation Sonya and Julie were in Barcelona recently. They ate at a place called Honest Greens. Fast-casual healthy food. You stand at the till to order. Not fancy. Not expensive. But every single touchpoint—the greeting when they walked in, the menu explanation, the food delivery, the follow-up cheque-in—was exceptional. Why? "The team culture, the non-negotiables were that customers had to feel valued in there." Compare that to every bad restaurant or coworking space you've ever been to. The service is poor at every touchpoint because the team culture internally doesn't align with delivering great service. Sonya: "Your culture internally, your team have to want to deliver those things for your customers. The non-negotiable that you agree with your team, they have to be brought onto that." This is where most operators get stuck. They read Unreasonable Hospitality, get inspired by Will Guidara's team at 11 Madison Park creating personalised experiences, and then try to roll it out without first aligning their team on the non-negotiables. The result? Rigid scripts. Overcontrol. Teams that can't make on-the-spot decisions because they don't know what the business stands for. Sonya made the economic point explicit: "If your team aren't free to act, they can't deliver the promises that you make." If your team doesn't know what your space stands for, they can't make judgment calls. They'll either do nothing (because they're scared of getting it wrong) or they'll do random acts of hospitality that don't connect to anything. Julie's point about hiring lands here: "It's not about hiring someone that can be well organised and manage the bookings. It's how do they fit into that culture." You're not hiring a receptionist. You're hiring someone who embodies your non-negotiables. At the Mayfair Intercontinental in the 90s, Bernie worked with people who'd been there for years. "They were just committed to the whole thing and each other. All these little things happened every day that were wow moments... It wasn't gimmicky." Compare that to transactional service: "I'm giving you this little thing and you have to smile because it's in the social contract that when I give you a mint, when you leave the happy eater, you got to be happy." The difference is internal culture. Honest Greens had it. The happy eater didn't. For coworking operators, the lesson is this: you can't script hospitality. You can only create the conditions where your team feels empowered to deliver it. And that starts with bringing them into the non-negotiables. --- ## Lesson 4: Gimmicks vs Genuine Hospitality Bernie asked the question every operator's thinking: "Where's the line between gimmicks and genuine special moments?" Julie's answer: "The Storys that we've shared are probably of things that have happened to us that have either cost nothing at all, or, you know, a couple of quid... someone has kind of gone out of their way to help you or to greet you or to remember something, to note your situation that you are in." Here's the George Hotel story from Scotland: Sonya ordered a coffee at breakfast. The server brought the wrong one. She said it was fine, drank it anyway, and went upstairs to her meeting. The server took it so personally that he brought a flat white up to her room. "I tell everyone about that experience because it made me feel really valued. It made me feel that he took personally that the coffee I ordered wasn't the coffee I got." That moment cost maybe £3\. But it created a Story Sonya's been telling for years. Compare that to the slide-in-the-office gimmick. Sonya referenced it: "That could have been gimmicky unless it was really linked to the experience of the people working there." The difference between a gimmick and genuine hospitality is intent. Julie: "It's almost never about the stuff that we sit on... If you don't have the experience of, you don't have that hospitality that matches that, then it's just gonna be a shell. It's just gonna be things that people sit on." You can have Herman Miller chairs and a fancy espresso machine. But if your team aren't empowered to notice when someone's drenched from the rain and bring them a hot chocolate, the fancy stuff is just set dressing. Will Guidara's book is full of examples that cost nothing: switching place settings for left-handed guests, noticing someone's birthday, remembering a regular's drink order. The coworking industry's obsession with Unreasonable Hospitality makes sense. Operators are competing on experience, not amenities. But there's a dangerous version of this playing out: the hotelification of coworking. Bernie's seen it. Operators trying to mimic luxury hotels—concierge service, bespoke room service, catering to every whim. Here's the economic reality: hotels spend 30-35% of their revenue on staffing. Independent coworking spaces operate on 9-11%. If a local operator tries to run a 5-star hotel service model on a micro-business budget, they'll go bankrupt. As Ian Minor pointed out in an earlier podcast, hospitality in coworking is about the art of being hospitable, not about being a servant. The true product isn't the physical workspace. It's the experience and the human connection. Hospitality in a coworking space means: - Remembering someone's name - Noticing when they're struggling and offering help - Creating moments where members feel seen - Empowering your team to respond in the moment without scripts It doesn't mean hiring a concierge, installing a cocktail bar, or trying to compete with the Soho House. You can't afford that. And your members don't need it. They need to feel like they belong. That costs nothing. --- ## Lesson 5: One Size Fits One (Personalisation Over Scripts) Will Guidara's philosophy at 11 Madison Park was "one size fits one." Some guests love it when you hang out at the table and chat. Others want you to take their order and disappear. Your job is to read the guest and serve them how they want to be served. The same applies to coworking. Sonya: "You're creating an experience that is for individuals. So you're not trying to create an experience that you can replicate... you want to empower your team to be able to solve those problems individually for customers." This is where rigid scripts and overcontrol kill hospitality. If your team has a checklist of "hospitality gestures" they're supposed to perform, they're not reading the room. They're ticking boxes. Julie made the point about team freedom: "If your team aren't free to act, they can't deliver the promises that you make." Bernie's restaurant story lands here. He worked at a place in the City of London where the goal was to turn tables as fast as possible. "Most people came down from their offices, they ate, they shot, and they left. But other people didn't want to be rushed, but we were more intent on getting them in and out as quickly as possible." That's service without hospitality. Efficient. Transactional. Black and white. Compare that to Bernie's other story: remembering a couple's drink order (Corona and a margarita with no salt) from a different restaurant, then putting their drinks in front of them without asking when they showed up somewhere new. "The guy went like, How the fuck did you know that?" That's hospitality. It's colour. And it only works if you're paying attention to individuals, not executing a script. Sonya and Julie run Unreasonable Hospitality workshops where they map customer journeys and identify touchpoints. One client's survey feedback highlighted that the toilet area mattered to their members. Not sexy. Not Instagram-worthy. But it was a touchpoint that needed attention. "Some of the work that we do is about overlooked touch points. They're about things that we do in the everyday, and they don't have to cost a lot of money." For coworking operators, the lesson is this: don't chase the audacious Beyoncé-at-your-Christmas-party moments. Focus on the basics first. The arrival experience. The greeting. The way your team responds when someone's stressed. Then empower your team to personalise those moments based on what they notice about individual members. Scripts kill personalisation. Freedom creates it. But freedom only works if your team knows the golden thread well enough to improvise within it. --- ## Links & Resources **Sonya & Julie's Work** [Story22](https://www.story22.co.uk/?ref=londoncoworkingassembly.com) – Customer-centric marketing agency specialising in StoryBrand and Unreasonable Hospitality [StoryBrand & Unreasonable Hospitality Workshop, June 10-11, 2026](https://www.story22.co.uk/storybrand-unreasonable-hospitality-workshop-in-london-2026/?ref=londoncoworkingassembly.com) – Two-day intensive at De Vere Grand Connaught Rooms, Holborn, London **Use the code:** coworkingvalues (all one word) for the 'mates rate' 👍 Sonya Whittam on [LinkedIn](https://www.linkedin.com/in/sonyawhittam/?ref=londoncoworkingassembly.com) Julie Firth on [LinkedIn](https://www.linkedin.com/in/julie-firth-storybrandguide/?ref=londoncoworkingassembly.com) **Books & Frameworks Mentioned** [Unreasonable Hospitality](https://www.unreasonablehospitality.com/?ref=londoncoworkingassembly.com#TheBook) – Will Guidara [*Building a StoryBrand* – Donald Miller](https://storybrand.com/building-a-storybrand-book-new/?ref=londoncoworkingassembly.com) [*Marketing Made Simple* – Donald Miller & Dr. JJ Peterson](https://amzn.to/4cIlL1M?ref=londoncoworkingassembly.com) **Examples Referenced** [Honest Greens – Barcelona](https://www.honestgreens.com/en/restaurants/barceloneta-en/?ref=londoncoworkingassembly.com) (fast-casual restaurant with exceptional team culture) The George Hotel – Scotland (flat white story) [11 Madison Park – New York](https://www.elevenmadisonpark.com/?ref=londoncoworkingassembly.com) (Will Guidara's restaurant) **Related Events & Communities** [European Coworking Day](https://coworkingday.eu/?ref=londoncoworkingassembly.com) – 6th May 2026 [Flexa Conference – 12th May 2026, London](https://www.flexsa.co.uk/event-post/2025-flexible-space-association-conference-and-exhibition?ref=londoncoworkingassembly.com) [Unreasonable Connection LIVE! ](https://luma.com/LCAMay2026?ref=londoncoworkingassembly.com)– 19th May 2026, Space4, Finsbury Park [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) **Bernie's Projects** Connect with Bernie on [LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) --- ## One More Thing I've read Unreasonable Hospitality probably 15 times now. I love that book. I worked in catering for years—5-star hotels, casual dining, everything in between. The George Hotel flat white story Sonya told resonates because I've been that server. The one who took it personally when something wasn't right. But I've also watched coworking operators read that book and then try to turn their space into a luxury hotel. They can't afford it. The staffing ratios don't work. The economics break. Ian Minor said it best: "Hospitality in coworking is about the art of being hospitable. Not about being a servant." The coworking industry's obsession with hotelification misses the point. Hospitality goes deeper than amenities. It's noticing when someone's having a rough day and asking if they're okay. It's remembering their name. It's creating the conditions where your team can respond to individuals without needing permission. Most operators will read the book, try a few things, get overwhelmed, and give up. The ones who figure out their Story first—the golden thread that holds everything together—will build spaces where hospitality feels natural instead of performed. Community is the key 🔑 ### Start Cooking. The Recipe Will Follow. URL: https://londoncoworkingassembly.com/start-cooking-the-recipe-will-follow/ Last updated: 2026-07-03T15:25:39.000Z We're moving everything up a gear. At the last [Unreasonable Connection Live](https://luma.com/LCAMay2026?ref=londoncoworkingassembly.com) in Lewisham, you told us the groups were too random and the curation could be tighter. You were right. 75% of you left with more momentum than you arrived with. The room worked. The curation didn't. The people in the room, the conversations that happen, and how those conversations are curated—it all matters deeply. That's why on [May 19th](https://luma.com/LCAMay2026?ref=londoncoworkingassembly.com), Tilley Harris and the team from Akou are collaborating with us to facilitate the sessions at Space4. Since 2015, we've hosted over a hundred events—online and offline, workshops and panels. At the end of 2024, we started running a monthly online event called Unreasonable Connection, a deliberate play on the book *Unreasonable Hospitality*. After about a year, people asked if we could do something in person. That's when we came up with the idea to run it quarterly, rotating through different coworking spaces outside central London. **Because building a real village in this industry requires an unreasonable commitment to human connection.** If you've been to one of our recent events, you know that when we get past the surface-level networking, the conversations get incredibly real, incredibly fast. **We start unpicking the actual grit of operating at street level:** - How to make money - Remain sustainable - Have a genuine impact - Serve our local postcodes A lot of that brilliant, hard-won insight wasn't being captured properly. Akou's entire model is built on capturing and measuring the exact "invisible" civic value that independent operators create every day. Tilley's skill goes far beyond just capturing ideas. She creates a setting where you will realise your potential and connections by the way the conversations are curated on the day. We're going to be working out how to get people connected before, during, and after the event. --- ## The "invisible work" becomes visible on May 19th You're not just coming to talk about the work. You're coming to learn how to measure it, prove it, and make it sustainable. > As a quick aside, the London Coworking Assembly isn't the *only* major organisation in London they've done this for—they also do projects with the Mayor of London and TfL. We'll be running Co-Design sessions to soundboard your Social Impact Strategy. You will leave with a goodie bag full of tangible tips, tricks, and materials to amplify the difference you are making—building an evidence case that councils and investors cannot ignore. And just like our very first in-person Unreasonable Connection event, the brilliant team from Urban MBA will be joining us again on the day. **There are only 26 seats left.** --- [ Book your ticket for May 19th here](https://luma.com/LCAMay2026?ref=londoncoworkingassembly.com) --- (Need to book a group? Hit reply to this email, and Jeannine will organise an invoice for you.) There are no keynotes, no panels, and no pitches. Enabled by Welcome Gate, Coworks, Nexudus, and Cobot. --- ## The corporate myth We hear a lot of noise right now that the coworking industry needs to "grow up" and chase "Enterprise" clients to succeed. You'll hear commercial landlords and massive flex-space operators throwing around real estate Frankenspeak like the "Flight to Quality." They talk about "curated environments," integrated fitness, and top-tier F&B, as if the only way to save a soulless Class B office building is to bribe employees back downtown with a barista bar and a Peloton room. It's a real estate defence mechanism dressed up as a community strategy. Let's look at the reality of the UK economy. **They are terrified and selling luxury to consumers.** **We are building infrastructure for citizens.** > 95.3% of all private sector businesses in the UK are microbusinesses (0 to 9 employees) or sole traders. > > That is 5.4 million businesses. The people pushing the corporate narrative are focusing on a tiny, heavily invested fraction of the market. Many of you know I spent years deep in the early "sharing economy." Back then, VCs celebrated the gig economy, but as Naomi Klein warned, it was actually just corporations aggressively offloading their economic risk onto the individual. Today, that crisis has accelerated. As [Kofi Oppong](https://londoncoworkingassembly.com/building-coworking-for-the-people/) recently warned on the [Coworking Values Podcast](https://londoncoworkingassembly.com/tag/podcast/), "there won't be jobs in employability as we know it," forcing millions into independent work just to survive. But trying to survive this by buying into isolated "hustle culture" is a trap. As economist Gary Stevenson points out, the link between hard work and financial security has been completely severed by asset inequality—you cannot out-hustle a rigged system alone. His conclusion is exactly why we do what we do: **"It is only through building communities that we can win."** The future of work isn't sitting in a sterile Enterprise headquarters, and it isn't an isolated freelancer grinding in their bedroom. It is people building collective parachutes. We don't need to play their game. **Power is shifting away from the centre and moving into the neighbourhoods.** --- ## Start cooking, the recipe will follow You can see this local power building right now in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com). > **We asked a simple question:** > Does your space 'extract' or 'help build' the local area? You can add your own answer or comment here in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) thread and help share what's working so others can join in, you pick up ideas too. ![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/2026/04/Image.jpeg) [Urban MBA](https://urbanmba.co.uk/?ref=londoncoworkingassembly.com) @ the first ARC Club ### The answers from our own community are the exact definition of civic infrastructure in action: [**Hannah Philp (ARC Club)**](https://londoncoworkingassembly.com/how-to-turn-developers-into-neighborhood/) Deliberately opening in neighbourhoods, not city centres. Back in November 2020, Hannah gave space to Urban MBA to run their 12-week programme at the very first ARC Club in Hackney, even providing memberships to the graduates. That is long-term civic infrastructure. [**Michael Korn (Blue Garage)**](https://londoncoworkingassembly.com/why-ai-makes-local-manufacturing/) Balancing the hardware of an innovation hub with the software of community. Blue Garage hosted our very first in-person Unreasonable Connection event in February 2026, where we hired the Urban MBA team to run the day and organise the food. [**Karen Tait (The Residence Coworking)**](https://londoncoworkingassembly.com/this-is-a-very-lean-business-incredibly/) Proving that community isn't a marketing line by exclusively using local businesses for cleaning products and supplies, while offering discounted space to local charities. **Mathias Vanluchene (Locus Workspace)** Doing room exchanges with the local theatre—they use his meeting room for acting classes at night; he uses their theatre for yoga during the day. [**Rose Radtke**](https://londoncoworkingassembly.com/audience-community-or-village-the/) Building open-armed spaces in Deptford curated specifically for parents, carers, and the next generation. (Side note: Every single person mentioned here has shared their experience on the Coworking Values podcast.) This is the work. 👉 [Click here to read the full thread and add your voice to the conversation](https://www.linkedin.com/groups/1863786/?ref=londoncoworkingassembly.com) --- ## Reclaiming hospitality for the 95% A lot of you have been to one of the events in person that Jon Alexander, author of *Citizens*, did with us. We talked about his core philosophy: "find the others." Finding the others isn't just about networking. It's about bringing world-class hospitality back to the microbusinesses where it belongs, rather than letting the corporate real estate world hijack it. I first met [Julie Firth and Sonya Whittam from Story22](https://www.story22.co.uk/storybrand-unreasonable-hospitality-workshop-in-london-2026/?ref=londoncoworkingassembly.com) back in February 2020, right before the world locked down. We were in Nashville, training together to become StoryBrand guides with Donald Miller and J.J. Peterson. We've been connected and in the trenches together ever since. ![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/2026/04/IMG_9402.jpeg) Unreasonable Hospitality Workshop at Urban MBA, February 2025. In February 2025, right after [Julie and Sonya](https://www.story22.co.uk/storybrand-unreasonable-hospitality-workshop-in-london-2026/?ref=londoncoworkingassembly.com) trained directly with Will Guidara, author of *Unreasonable Hospitality*, they came to Urban MBA to run a taster workshop specifically for the London Coworking Assembly. Now, they are bringing the full experience to London. This June, Julie and Sonya are hosting a live [StoryBrand and Unreasonable Hospitality workshop in Holborn.](https://www.story22.co.uk/storybrand-unreasonable-hospitality-workshop-in-london-2026/?ref=londoncoworkingassembly.com) > The credibility here is unmatched: J.J. Peterson—who literally wrote the training guide with Will Guidara—is flying over to teach it with Sonya and Julie. We need to learn this level of hospitality not to act like a fancy hotel, but because making a local freelancer feel fiercely seen and valued is our biggest advantage over a lifeless corporate flex-space. I want our coworking community in that room. **I will be there taking part in the workshop, and by the time you read this, he'll will have got the code, so hit reply to get it and book your place.** --- ## Final actions - find the others! We are building a permanent infrastructure for neighbourhood conversations. If you want to take immediate action this week: ![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/2026/04/WhatsApp-Image-2026-04-17-at-20.43.43-1.jpeg) [ACTionism screening](https://www.actionism.space/request-a-screening/?ref=londoncoworkingassembly.com) ### 1\. Host an ACTionism Screening (May 6th) Independent spaces like **ARC Club, Yonder, Space4, Oru, and Patch** are hosting screenings for [European Coworking Day](https://coworkingday.eu/?ref=londoncoworkingassembly.com). It's a brilliant, low-barrier way to get people in the same room and anchor your space in the community. **You can host a screening for:** - 5 people - 15 people - 50 people - 500 people. It's the conversation that you have as a result of doing that that matters. 👉 [Everything you need to host a screening is in this article](https://londoncoworkingassembly.com/how-to-host-an-actionism-screening-for-european-coworking-day-may-6th/) If you need help getting it set up, just hit reply. --- ### 2\. The Coworking Alliance Summit The consumer model means companies will quickly sponsor commercial events but are less inclined to support grassroots projects. Because these are community-led projects, they don't get funded at the level bigger conferences get. That is exactly why it's harder, but so much more important, that we get involved. Getting together at a neighbourhood level is essential, but the people organising groups like the London Coworking Assembly getting together globally is essential too. It's a cycle that fuels us all. 👉 [Find out more about the Summit here](https://coworkingalliancesummit.com/?ref=londoncoworkingassembly.com) --- ### 3\. Pro-Tip: Change Your Scenery If you need to get out of your own building this week to do some deep work, go book a desk at [Urban MBA](https://urbanmba.co.uk/?ref=londoncoworkingassembly.com) right here: 👉 [Book a desk at the Urban MBA Tech Hub](https://urbanmba.twiin.tech/web-booker/?ref=londoncoworkingassembly.com#/hot-desk/building/1) 👉 [Book the meeting room or podcast studio here](https://urbanmba.twiin.tech/web-booker/?ref=londoncoworkingassembly.com#/meeting-room/building/1/rooms) --- **The corporate operators can fight over the 1%.** **We have a neighbourhood to build.** **join us at Space4 in Finsbury Park on May the 19th** [Get your ticket here. ](https://luma.com/LCAMay2026?ref=londoncoworkingassembly.com) --- --- **PS** — The "start cooking, the recipe will follow" line is from Brian Eno. He said it in a conversation with Yanis Varoufakis about acting as if the future you want is already happening. That's the energy we're bringing to May 19th. ### The neighbourhood is a site of freedom (why community won't save us) URL: https://londoncoworkingassembly.com/the-neighbourhood-is-a-site-of-freedomwhen-i-was-a-kid-i-loved-christmas-time-we-would-visit-my-grandparents-in-bristol-and-end-up-wandering-around-the-massive-department-stores-surroun/ Last updated: 2026-07-03T15:17:02.000Z When I was a kid, I loved Christmas time. We would visit my grandparents in Bristol and end up wandering around the massive department stores, surrounded by the hum of cheesy festive music. Walk into the old abandoned Debenhams in Bristol today and listen to the noise. It is the harsh, percussive clatter of urethane skateboard wheels slamming into concrete. It is the heavy bass line of a live band tuning up for a Friday night gig. It is the chaotic, overlapping hum of a Sunday market, where a hundred local traders sell goods inside a hollowed-out monument to mass consumption. This is Shredenhams. They took a dead retail giant and turned it into an indoor skate park and community hub. Right in the middle of this massive, echoing, high-stimulus room sits a Nook pod. Inside the pod, the acoustic reality completely shifts. The noise drops dead. A young skater sits at the built-in desk, treating it like a quiet editing suite to review the clips they just racked up. In the next pod over, a local freelancer is hammering out client emails while a skate session happens three feet away outside the pod. Later in the week, a local [Talk Club](https://talkclub.org/?ref=londoncoworkingassembly.com) will meet right here in the skate park. It is exactly the kind of hyperlocal mental health infrastructure we talked about in last week's newsletter—creating spaces where men can actually talk, built right into the fabric of the neighbourhood. Our friend [David O'Coimin](https://www.instagram.com/reel/DW0htQ3sOwx/?utm%5Fsource=ig%5Fweb%5Fcopy%5Flink&igsh=MzRlODBiNWFlZA==) builds these pods. He understands the raw biology of shared space. > "There's a part of your brain that's wired for monitoring around you for threats," David says. "In here, that gets to shut down a little bit. It gets you relaxed and you'll be a bit more open." That pod is civic infrastructure installed directly into a high-friction environment to facilitate local life. --- ## Third Places Are Real (But We've Been Selling the Wrong Version) **Ray Oldenburg was right.** Third Places—the pubs, libraries, coffeehouses, guild halls—are the heart of a community's social vitality. They're not luxury. They're civic infrastructure. But the coworking industry hijacked the concept, turning it into an aesthetic. We convinced ourselves that if we bought the right mid-century modern chairs, curated a lo-fi Spotify playlist, and poured a decent flat white, we were building a Third Place. We weren't. We were building a brand. > A real Third Place is co-constituted by the people who use it. Researchers Laetitia Mimoun and Adèle Gruen argue that a space is actively shaped by the raw, daily practices of the people inside it. When independent workers occupy a space, they aren't just renting a seat—they are actively transforming the environment into what Mimoun and Gruen call a 'Productive Third Place.' It is the shared friction, the mitigation of isolation, and the actual social bonds that emerge in the room. It is the infrastructure that endures even when the Wi-Fi cuts out and the coffee machine breaks. You already know this. You feel it when you look at the spreadsheet and realise, like [Karen at The Residency](https://londoncoworkingassembly.com/this-is-a-very-lean-business-incredibly/) in Bishop's Stortford, that your commercial electricity bill has tripled in the last four years. You feel it when you're sitting at the reception desk late at night, trying to figure out how to absorb those rising costs to protect your members, all while staring down the barrel of UK business rates changes that could strip away relief for micro-businesses—what [Roland in Kent](https://londoncoworkingassembly.com/why-the-uk-government-is-about-to/) recently called an "extinction-level event" for our industry. You feel it when you're plunging a blocked toilet before a tour arrives, or when you have that quiet, deeply awkward conversation in the kitchen with a founding member who is suddenly a month behind on their desk rent because their biggest client folded. Good vibes do not pay the tripled electricity bill. Community, as a vague concept, does not keep the lights on when the macroeconomic weather turns hostile. --- ## Infrastructure Is Never Neutral **Robert Moses—the urban planner whose political power Robert A. Caro documented in *The Power Broker*—built the highways in New York and intentionally built the overpass bridges too low for public buses to pass underneath.** He did it to ensure that poorer citizens, who relied on public transit, couldn't reach the public beaches. Infrastructure is never neutral. It always dictates who belongs and who is excluded. When you sign a commercial lease, pull broadband cables into a derelict building, and fight the local council for planning permission, you are making a political infrastructure decision. You are deciding who gets to work, who gets to connect, and who gets a seat at the table in your postcode. You are a civic actor. --- ## The Arithmetic of Extraction **If you want to understand why your neighbourhood feels squeezed, and why your margins are so tight, you have to look at the cold arithmetic of modern real estate.** The global, venture-backed workspace models scale by treating citizens as consumers. > When a corporate behemoth opens a massive, shiny glass box in a city centre, they are installing an extraction pump. The membership fees paid by local freelancers, startups, and micro-businesses don't stay in the local economy. They are aggregated, wired out of the city, and used to inflate portfolio valuations and pay distant shareholders. When commercial asset prices and rents compound faster than local wages, wealth drains from working neighbourhoods to distant portfolios. Permanently. But look at the independent operators who are actually doing the work. Look at [Koder, whom we talked about a few weeks ago](https://londoncoworkingassembly.com/youre-never-broke-if-you-got-ideas-how-koder-brings-music-to-the-neighbourhood/). He's the first Creative in Residence at [Blue Garage in Lewisham](https://londoncoworkingassembly.com/why-ai-makes-local-manufacturing/), installing a music studio and bringing brand partnerships to local creatives so they don't have to leave their postcode to find greatness. Look at Joana Carvalho at DINAMO10 in Portugal, running a 15-year-old hyperlocal coworking space that's become the meeting point for [operators fighting rural](https://londoncoworkingassembly.com/the-last-room-standing-why-rural-coworking-is-the-real-frontline-of-european-revitalisation/) depopulation. They are building closed economic loops. When you operate a neighbourhood space, your members walk outside and buy lunch from the independent café next door. They hire the local accountant sitting at the hot desk opposite them. They collaborate on design projects that service the local council. The corporate model extracts rent. You circulate wealth. This circulation is the actual, mathematical definition of [Social Capital](https://londoncoworkingassembly.com/social-capital-isnt-a-byproduct-its-the-product/). The measurable trust and shared resources that keep a local economy from collapsing when the national economy falters. --- ## The Two Futures **Jon Alexander posted a clip today from a conversation he hosted in London with Indy Johar and Immy Kaur.** It frames the exact, towering stakes of what independent operators are doing right now. > **Jon Alexander framed it plainly:** > "There are really only two possible futures ahead of us. We either manage to transform our societies into citizen-led, participatory, sustainable systems before a massive collapse, or we fail, and the collapse arrives." But either way, the required action is exactly the same. We have to get stuck into our neighbourhoods. We have to commit to the physical places we live and the people sitting three feet away from us. [We have to build local energy systems](https://londoncoworkingassembly.com/you-dont-need-global-you-need-neighbourhood/), local food networks, and local communities that can physically hold us together. If there is time, this hyperlocal action creates the space for broader political change to take root. If there isn't time, this local action builds the resilience needed to withstand the impact. Indy Johar called the neighbourhood a site of freedom. It is the exact, human scale at which we still possess the agency to work, to build, and to do what we know is right. You cannot fix the global economy. But you can fix the room you are standing in. --- ## Assembly is Required - Are You In? **The hardest part of this work is the isolation.** The corporate models rely on you feeling fragmented. They win when you think you're the only person trying to make the maths work on a community-first space. They want you exhausted and disconnected. We have to gather. This May, we put the reps in, and we need you in the room. ### **1\. May 6th: European Coworking Day** This is an inch-wide, mile-deep civic practice. It is a day to boldly demonstrate your physical social value to your city. Open your doors. Host a local lunch. Screen an ACTionism documentary. Show your neighbourhood that you are their civic anchor. 👉 [Put your pin on the map here](https://coworkingday.eu/register/?ref=londoncoworkingassembly.com) ### **2\. May 19th: Unreasonable Connection LIVE at Space4** Every month, we host "Unreasonable Connection" online to combat the exact isolation I described above. We do this in the flesh four times a year, and our next in-person gathering is May 19th at Space4 in Finsbury Park. There are no sponsors. There are no keynotes. There are no pitches. Independent operators, community builders, and creators sit in small groups of three or four, having actual conversations. We don't just put you in a room and hope for the best. The reason it's called Unreasonable Connection is that we actively work on connecting everyone who signs up—before, during, and long after the event is over. 👉 [Book your seat for the Space4 gathering here](https://luma.com/LCAMay2026?ref=londoncoworkingassembly.com) ### **3\. June 3rd, 2026: The Coworking Alliance Summit** This is where alliances, communities, and independent operators come together to share, learn, and actually get things done. Forget imposter syndrome and the "big players"—this is for absolutely anyone building neighbourhood coworking. We need to organise our power and figure out the hard infrastructure of our movement. 👉 [Join the Coworking Alliance Summit here](https://coworkingalliancesummit.com/?ref=londoncoworkingassembly.com) --- ### You're Never Broke If You Got Ideas: How Koder Brings Music to the Neighbourhood URL: https://londoncoworkingassembly.com/youre-never-broke-if-you-got-ideas-how-koder-brings-music-to-the-neighbourhood/ Last updated: 2026-04-09T21:45:02.000Z --- > "Ideas are currency, you know. And you're never broke if you got ideas... Everything we are looking at around us came from an idea. So for me, they are, it is a currency within itself." > > — Koder --- Koder runs Undeniable Studios, a music production conglomerate built from youth clubs, pirate radio, and 10,000 hours of free studio time in Brockley. He's now the first Creative in Residence at Blue Garage in Lewisham, where he's installing a commercial music studio, planning his Circle the Ends tour, and bringing brand partnerships to local creatives. The partnership model is simple: the coworking space provides infrastructure and network access. Koder brings cultural programming, creative energy, and a proven track record of "fostering local greatness." This conversation unpacks how Koder built an independent music career without major label backing, what he learned from Miguel (co-founder of WeWork) about the tension between community and revenue, and why creative infrastructure in the neighbourhood matters for young people who can't afford to travel into town. Bernie met Koder at Unreasonable Connection on 24th February. The conversation kept circling back to one theme: barriers to entry. Who feels welcome in a coworking space? Who gets access to creative infrastructure? Who has to leave their neighbourhood to find the room, the equipment, and the people who believe in their work? Koder's philosophy is stark: "You're never broke if you got ideas." But ideas need space to develop. They need microphones, mixers, and rooms where you can close the door and record without your mum shouting upstairs. They need Uncle Dennis types—local mentors who teach you how to use a DAW without charging £500 for a course. This episode is for operators who want to turn a corner of their space into a studio, a rehearsal room, or a cultural residency. It's for operators who know their neighbourhood has talent but don't know how to give that talent access. Koder's built the model. He's willing to replicate it. The question is whether your space is ready to move from desk rental to creative infrastructure. --- ## Timeline Highlights **01:43** – Koder introduces himself: "I'm known for my ability to put my memories and my experiences on record, make music essentially. And I'm also known for being a connector of people." **02:24** – The Undeniable ecosystem: started as Undeniable Records in 2017, expanded into Undeniable Studios, then Undeniable Films. "It's a conglomerate... the arm that I would say is the most active at the moment... is Undeniable Studios." **03:31** – Early career: youth clubs in the ends, building local buzz, girls playing his songs on old Nokias at the back of the bus. "It was before social media... sometimes I'll be travelling around Lewisham, people be playing my songs on bus, singing the words, and they didn't even know it was me." **04:56** – Learning in real time: "The reason I can say words like conglomerate... it's not because I've done a business course... I was taking risks... betting on myself... and I was coming across people that was like, actually, what you're doing should all sit under one thing called a conglomerate." **06:48** – Uncle Dennis's front-room studio in Brockley: "When he found out that I was into music, he taught me the basics of how to record myself and how to use a mixer... my journey of self-sufficiency kind of started with... my Uncle Dennis." **08:41** – What he was listening to at 14: Craig David, So Solid Crew, S Club 7, Wiley, early Dizzee Rascal. "I was a very UK garage or super pop kid... I didn't really have a hip-hop upbringing." **11:19** – At 20: started Indigo Child Records with his friend Age. Artists like Nadia Rose and Sam Tompkins came through that era. "We didn't understand the business of things, but we just knew how we wanted to feel and the flexibility we wanted." **14:52** – The guest list rule: "If you wanted a free ticket or you was on the guest list, the rule was you had to bring someone who'd never heard of Koder before." **16:42** – Missing the stage: "That's why this year I'm gonna hit the road again on my Circle the Ends tour... I miss being out there and touching the people and just feeling that energy of being on stage." **21:54** – What he learned from Miguel (WeWork co-founder): "The importance of community in a space... but the danger of what happens when things are very community-centric and revenue's prioritised... finding that balance is key." **28:10** – The philosophy: "Ideas are currency. You're never broke if you got ideas... the ability to back and bring an idea to life is a form of currency." **32:08** – Creatives in Residence at Blue Garage: "We're gonna put a music studio in Blue Garage... also planning the Circle the Ends tour in the space... the merch, the signage, and all of the physical products... will be made there." **34:58** – Fostering local greatness: "My drive and my commitment is for other coworking spaces that are forward-thinking... if I'm able to set up an Undeniable Studios in different coworking spaces, then they can also start to attract that creativity." --- ## Lesson 1: Ideas Are Currency (But They Need a Room) Koder's entire career is built on a single premise: ideas are currency, and you're never broke if you've got them. But ideas aren't enough on their own. They need infrastructure. When Koder was 10, he formed Hazard Crew with his cousins. They burned blank CDs, designed artwork, and shopped them around the family. They didn't know what "marketing" meant. They just knew they had something they wanted people to hear. By 14, he was recording himself using his Uncle Dennis's front-room studio in Brockley. Uncle Dennis taught him how to use a mixer, a microphone, and a DAW (digital audio workstation). "My Uncle Dennis gave me them early skills and early lessons and took time out... he had a lot of patience... to teach me, not knowing what I was going to become today." That patience matters. Uncle Dennis didn't charge him. Didn't gate-keep the equipment. Didn't require proof of commitment or potential. He just taught his nephew how to record. By 20, Koder had started Indigo Child Records. By his mid-twenties, he was headlining Sickabit—one of the most important up-and-coming music showcases in London. People like Stormzy came through those early lineups. None of this required a major label. It required rooms. Microphones. Mixers. Blank CDs. Uncle Dennis types. Fast forward to now: Undeniable Studios gives away 10,000 hours of free studio time in Brockley. The space functions as a music studio, a coworking space, and delivery infrastructure for youth-related projects with brands like Universal. Koder realised early on that different people see the same room differently. "I see this as a music studio, but a corporate brand... sees this as a space that they can deliver programmes. The person down the road... they do work on their laptop. They see it as a coworking space." The room adapts to the user. That's the model. For coworking operators, the lesson is this: creative infrastructure doesn't require massive capital investment. It requires one small room, some equipment, and a willingness to let people use it on their terms. If Koder can give away 10,000 hours in Brockley and build a sustainable business model around it, you can give away 100 hours in your neighbourhood. --- ## Lesson 2: Uncle Dennis and the Front-Room Studio Uncle Dennis is the hero of this story, even though he doesn't know it. He had a studio in his front room. He lived around the corner from Koder in Brockley. When he found out his nephew was into music, he taught him the basics: how to record, how to use a mixer, how to navigate Cubase or Nuendo. Koder was 13, maybe 14\. Uncle Dennis had no idea what Koder would become. He just had patience. Before Uncle Dennis, Koder's studio setup was a Windows microphone shaped like a tadpole, placed next to a speaker. The beat would play through the speaker, and he'd rap into the mic positioned so it could pick up both the beat and his voice. "That was just what I thought music studios was." Uncle Dennis showed him what a real studio looked like. Not a commercial facility. Not a major label setup. A front room. A mixer. A microphone. A DAW. That's all it took. "My Uncle Dennis gave me them early skills... I've got older, so I might be his age that he was at when he was teaching me this stuff. So he had a lot of patience... to have patience to kind of teach me, not knowing what I was going to become today." The front-room studio is the prototype for every creative infrastructure project that followed. It's the DNA of Undeniable Studios in Brockley. It's the blueprint for the Blue Garage residency. It's the reason Koder believes in fostering local greatness. For coworking operators, the Uncle Dennis model is this: **mentor locally, teach freely, and don't demand proof of potential.** You don't need to know if someone will "make it." You just need to give them access to the room and the equipment. Some will. Some won't. The ones who do will remember who gave them the keys. --- ## Lesson 3: The Blue Garage Partnership (Creatives in Residence) The Creatives in Residence programme at Blue Garage is a commercial partnership, not a charity project. Koder and Louis (a fashion creative) are the first residents. The deal: use the Blue Garage space and network to create commercially viable products. Here's what Koder's doing: **Installing a music studio.** Undeniable Studios is setting up shop inside Blue Garage. It'll be open for commercial use—members can book it, local artists can book it, brands can book it for activations. **Planning the Circle the Ends tour.** All the physical products—merch, signage, everything—will be made at Blue Garage. "Everything could be made at Blue Garage, will be made there." **Bringing brand partnerships.** Koder comes from brand partnerships. He's already in conversations with a "big artist" about a collaboration during the residency. He can connect Blue Garage residents to his network—Adidas, New Balance, whoever's in his rolodex. "Say for example, there's a fashion designer who designs shoes, being able to go to my network... and say, hey, you can actually prototype product here." **Cultural programming.** Events. Performances. Brand activations. The kind of programming that makes people say, "What's happening at Blue Garage?" instead of "Where's Blue Garage?" The economic model is reciprocal. Blue Garage provides space and network. Koder provides creative output, brand access, and visibility. Both sides win. Michael and Alan (who run Blue Garage) are backing the programme because they trust Koder and Louis. "They just get in there trusting us." For coworking operators, the Creatives in Residence model solves a common problem: how do you bring cultural programming to your space without becoming an events manager? You partner with someone who's already doing the work. You give them space and access. They bring the energy, the audience, and the commercial viability. Koder's pitch to other coworking spaces is explicit: "If I'm able to set up an Undeniable Studios in different coworking spaces, then they can also start to attract that creativity in that way, like musical creativity, artistic creativity." The infrastructure can replicate. The model's proven. You just need to give him the room. --- ## Lesson 4: Barriers to Entry (Who Feels Welcome?) There's a moment in the conversation where Bernie and Koder talk about WeWork. Koder's mentor is Miguel, co-founder of WeWork. Miguel taught him about the tension between community and revenue, the danger of scaling too quickly, and the importance of focusing on the MVP (minimum viable product) before expanding into Undeniable Everything. But there's something else Miguel couldn't teach him: how to make sure people like the young Koder—running around Lewisham with an MP3 player full of illegally downloaded Craig David tracks—feel welcome. Koder's honest about this: "Before I did meet \[Miguel\], I didn't see myself being in a WeWork... But then when I met him, I was like, oh, we're clicking differently. Of course I could be there, but actually I wanna start my own type of situation." Koder's an explorer. Curiosity took him into WeWork. But most people aren't explorers. "Not everyone's as curious. Some people need it more front-facing, like, this is for creatives from XYZ... sometimes people do need it spelled out." He's talking about signalling. Who feels like a space is for them? When Koder walked past Blue Garage before he knew what it was, nothing about the exterior said "this is for you." But when he went inside and found touchpoints—fashion, tech, other creatives—it clicked. "People just need to know this place exists... people from my world need to know this place exists, because if they do, they're gonna come in and utilise it." Bernie made the economic point explicit: "You would probably have got into Blue Garage, but you wouldn't have got into a WeWork and you're denied access on economic grounds." Your membership fee is a barrier. If it's £400/month, you've priced out the 17-year-old with the MP3 player and the dreams. If your website looks like a corporate flex space, they won't even click. If your space is only accessible by crossing Zone 1 London, they can't afford the Tube fare. Koder's point about Urban MBA lands here. "A lot of people in Urban MBA would not get into a coworking space because they wouldn't even know that it was for them because of the way it's positioned and communicated." For coworking operators, the barriers to entry audit looks like this: **Economic:** Can a 17-year-old afford this? **Geographic:** Can they get here from their neighbourhood? **Cultural:** Does the website/branding signal "this is for you"? **Psychological:** Do they feel welcome when they walk in, or do they feel like an intruder? Blue Garage passed the test for Koder. Would your space? --- ## Lesson 5: Fostering Local Greatness (The Replication Model) Koder uses one phrase repeatedly when describing what he does: "fostering local greatness." He's done it in Brockley through Undeniable Studios. He's done it in Shoreditch. Now he's doing it in Lewisham through Blue Garage. The model is proven. The question is whether other coworking spaces are ready to adopt it. Here's what replication looks like: **Identify a local creative with a track record.** Koder's not a beginner. He's built Undeniable Studios. He's given away 10,000 hours of studio time. He's worked with Universal, with brands, with major artists. He's a product of the model he's trying to replicate. Find someone like that in your area—a musician, a fashion designer, a filmmaker—who's already doing the work but needs infrastructure. **Give them space and access.** Blue Garage gave Koder and Louis space to install a studio and plan a tour. They didn't micromanage. They didn't demand a business plan. They trusted the creatives to create. "Michael's backing and Alan's backing... they just get in there trusting us." **Understand the revenue model.** The studio will be commercially available. Brands will pay for activations. Tour merch will sell. The residency is a business partnership, not a subsidy. "It's partnerships, it's a commercial studio, and it's creating commercial product there." **Leverage their network.** Koder brings brand partnerships. He can connect Blue Garage residents to Adidas, New Balance, and other brands in his network. "You can get in on IP as well, because if stuff's being made in your space, there is situations where you could co-own IP, or you can just have a different arm of your business." **Use them as a signal.** Koder and Louis are "flagship creatives." Their presence signals to other creatives in Lewisham that Blue Garage is for them. "Having us as kind of like flagship creatives in the space is gonna invite other creatives to wanna use the space as well." Koder's pitch to other operators is explicit: "For other coworking spaces that are forward-thinking in a way of like looking how they could maximise certain parts of their space commercially or creatively, like having conversations." He's willing to set up Undeniable Studios in different coworking spaces. The infrastructure can travel. The model can scale. But it only works if the operator understands that creative infrastructure isn't a "nice-to-have" CSR project. It's a business model that attracts a different demographic, generates different revenue streams, and fundamentally changes who walks through your door. Bernie's observation at the end of the podcast sums it up: "It's very cool to say that we did that." Founders and Coders was born at Space4\. Your neighbourhood creative might be the next one. But only if you give them the room. --- ## Links & Resources **Koder's Work** [Undeniable Studios](https://undeniable.uk/?ref=londoncoworkingassembly.com) – Music production, creative residencies, fostering local greatness Instagram/Social: @BigKodez (B-I-G-K-O-D-E-Z) Koder on [LinkedIn](https://www.linkedin.com/in/nico-jouavel-a2637235/?ref=londoncoworkingassembly.com) **Spaces & Projects Mentioned** [Blue Garage](https://www.bluegarage.org/?ref=londoncoworkingassembly.com) – Lewisham coworking space hosting Creatives in Residence programme [Space4](https://space4.tech/?ref=londoncoworkingassembly.com) – Islington's first affordable workspace (Outlandish Co-op), home of [Founders and Coders](https://www.foundersandcoders.com/?ref=londoncoworkingassembly.com) [Urban MBA ](https://urbanmba.co.uk/?ref=londoncoworkingassembly.com) – Community-led education and workspace programme**Music & Culture References** Craig David, So Solid Crew, S Club 7, Kiss 100 (Logan Sama Show), Wiley, Pay As You Go Crew, Dizzee Rascal, Stormzy Sickabit – Up-and-coming music showcase platform I Love Live, Vibes With Us – Live music showcase venues **Related Events & Communities** [European Coworking Day](https://coworkingday.eu/?ref=londoncoworkingassembly.com) – 6th May [Unreasonable Connection – London Coworking Assembly Forum, 19th May 2026](https://luma.com/LCAMay2026?ref=londoncoworkingassembly.com) [London Coworking Assembly](https://londoncoworkingassembly.com/) [Coworking Alliance Summit](https://coworkingalliancesummit.com/?ref=londoncoworkingassembly.com) **Bernie's Projects** [Berniejmitchell.com](http://berniejmitchell.com/?ref=londoncoworkingassembly.com) Connect with Bernie on [LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) --- ## One More Thing Koder said he wouldn't have walked into a WeWork before meeting Miguel. I've run spaces where a 17-year-old with an MP3 player full of Craig David tracks wouldn't have walked in either. We weren't trying to exclude them. The pricing, the branding, the Herman Miller chairs in the glass-fronted lobby—it all screamed: "tech founders with investor backing." We just never asked who we were pricing out. Your £400/month membership fee is more than some people's mum's weekly food shop. Koder's model works because the infrastructure comes first. Founders and Coders was born at Space4\. The room came before anyone knew it would succeed. Koder's willing to replicate Undeniable Studios in other coworking spaces. The model's proven. Most operators won't do it. They'll say they can't afford to give up the desk rental revenue. They'll say their members wouldn't understand. Then someone else will do it in the space down the road, and you'll watch their Instagram fill up with energy you can't manufacture with branded tote bags and free coffee. Community is the key 🔑 ### The Last Room Standing: Why Rural Coworking is the Real Frontline of European Revitalisation URL: https://londoncoworkingassembly.com/the-last-room-standing-why-rural-coworking-is-the-real-frontline-of-european-revitalisation/ Last updated: 2026-04-09T08:24:06.000Z ## LinkedIn Show Notes #48 from the Coworking Values Podcast Bullpen. --- **European Coworking Day** is weeks away. **ACTionism** screenings are filling up across London, Europe, and as far as El Nido in Palawan. Here in Vigo, we're running our first-ever **European Coworking Day** event: **LiveGalicia**, a pop-up coworking day at the incredible **La Contenedora**, right around the corner from our home. And a special shoutout to **Fento Coworking**—the first coworking space in Vigo to ever take part in **European Coworking Day**. I've followed coworking since 2008\. I lived in London, the city I know more about coworking than anywhere else on earth. I've visited hundreds of spaces across Europe, up mountains and in cities, through conferences, research trips, and the podcast. Four years ago I moved to Galicia. London taught me what coworking looks like at scale. Galicia is teaching me what it costs when nobody is watching. How coworking works here. How hard it is to build anything in a village up a mountain in Spain. How radically different the reality is from the conversation. Across the border in Portugal, I've learned from **Joana Carvalho** at **DINAMO10** in Viana do Castelo, with 15 years of coworking under her belt, and from **Maria**, founder of **Nowhere Desk** in Arcos de Valdevez. Across Europe, I'm constantly energised by **Dimitris Manoukas**—restlessly curious about everything rural, from youth programmes to refugees to economic development, without ever losing his urgency. These are the people writing the rural story in real time. Nobody is talking about them. If you only follow mainstream coworking news, you'd think the economy was intact. Millions flowing. Biggest boom ever. What never gets talked about is the operators holding spaces open in communities that are quietly disappearing—while the industry obsesses over Death Star coworking companies opening in another major city, seamlessly re-imagining neighbourhoods. In 2015, my friend **Neal Gorenflo** wrote that platform cooperatives could beat Death Stars. He was talking about Uber. Nobody applied that thinking to physical space. They should have. Because the Death Star in your neighbourhood doesn't need an algorithm. It needs an address. Those corporate spaces are hospitable. Brilliantly so. But hospitality isn't the point. The question is whose story you're writing: the consumer's or the citizen's. One serves customers. The other serves communities. ## The Arithmetic of Empty Spain Step into La Selva del Camp, a village of 5,000 people about 100 kilometres south of Barcelona. In 2008, the economic crisis pushed [Jordi Massaguer Pla](https://www.linkedin.com/preload/?ref=londoncoworkingassembly.com) and his partner, Ana, out of the city. They didn't retreat to a spare bedroom to work in isolation. Ana, an architect, renovated an old family space, and they opened a coworking hub called [el Taller Coworking](https://www.linkedin.com/preload/?ref=londoncoworkingassembly.com) in a town that had never even heard the word. They didn't do it to build a scalable real estate empire; they did it because they needed a professional network. When they hosted their first event, thirty people showed up. Villagers who only knew each other as "someone's nephew" or "someone's father" suddenly discovered they were web designers, local printers, and agricultural nut sellers working silently behind closed doors. Jordi and Ana gave them a place to plug in—literally, bringing gigabit internet to the village—and suddenly, a hidden local economy became visible. The people running spaces like this aren’t corporate "community managers." They are the ones who opened the room, connected the village, and kept the lights on. Rural decline is an equation. Let's look at the actual arithmetic. Here in Galicia, we lose approximately 6,000 university graduates between the ages of 25 and 34 every single year. According to the Foro Económico de Galicia and researchers at the University of Vigo, the sunk cost of educating that exported talent bleeds between €178 million and €366 million from this region annually. That is up to a third of a billion euros of local investment, packed into suitcases and shipped to major cities, every twelve months. Wealth, like gravity, pulls towards mass. When a system is designed to reward density, it is designed to drain the periphery. For every year a town waits for a fibre-optic cable, for every bus route that is cut, that gap compounds. ### España Vaciada: Emptied Spain In Spain, grassroots movements don't just call it rural decline. They call it **España Vaciada**. Emptied Spain. The word "emptied" is an accusation. It means this situation is the result of systemic political choices to extract resources. The Serranía Celtibérica group uses a specific, politically loaded rallying cry for this: **demotanasia**. Coined by researcher **Pilar Burillo**, the word combines the Greek Demos (people) and Thanatos (death without violence). It is demographic euthanasia. It defines exactly what happens when political actions, indirect decisions, or institutional omissions cause the slow, silent disappearance of a territory's population. They feel they are being actively allowed to die. So when an operator opens a collaborative space in one of these towns, planting a flag in the concrete and refusing to be euthanised. ## Moses-in-Reverse Look at **Edo Sadikovic** at **Sende**. His greatest operational victory was successfully lobbying, fighting, and negotiating with the bureaucracy to bring fibre-optic cables to a remote Galician village 1,000 metres above sea level. He didn't just get faster internet for his members. He built infrastructure for the town. **Robert Moses** built low bridges in New York to keep public buses—and the people on them—out. He built exclusion into concrete. Rural coworking operators are doing Moses-in-reverse. They are building inclusion directly into the physical landscape. But building it is only half the battle. Surviving the village is the other. ## The Transplant and the Immune System Introducing highly mobile, affluent digital nomads into a deeply traditional, struggling rural village is an organ transplant. The new coworking space is a foreign heart. And the village's entirely legitimate fear of gentrification, extraction, and being treated as a quaint "tourist attraction" is the immune system trying to reject it. If the operator doesn't actively force integration, you get the "Nomad Bubble." The bubble is where expatriates speak English, drink coffee, use the local water, and leave without creating a single drop of economic or social reciprocity. It is extractive. And the village will eventually attack it until it shuts down. ### The Lisbon Warning I fear that if rural coworking spaces and people in towns like Vigo don't stay alert, the heart and soul of the town or village will be hollowed out by Airbnb digital nomad fuckwads. Lisbon looks no different from Silicon Roundabout in London these days; it's Disneyland and it's lost its soul. While a handful of extractive companies congratulate themselves about how prosperous Lisbon is, hardly any Portuguese can afford to live there. It's like an endless stream of supermarket chains opening up in your village and crushing the butcher, greengrocer, and baker to death. When I first came to Galicia 15 years ago, I felt like I'd come to Spain for the first time in my life. There wasn't even a Starbucks here then—and now there's only one. Hardly any of the menus are in English, and Marmite is £10 a jar. I still haven't found anywhere that sells Carling Black Label and an English breakfast. And I hope it stays that way. ### Regenerative Coliving: The Antidote To survive, and to protect that soul, operators practice "regenerative coliving." This is the strict mandate that remote work must actively heal the host village. Look at **Juan Barbed** and the team at **Rooral** in Andalusia. They pioneered the **"No Walls Village."** They explicitly reject the gated-compound model. The entire village is the coliving space. Remote workers are pushed out of their comfort zones, expected to buy from the local butcher, participate in local festivals, and drink tea with the elderly residents. Look at **Anceu Coliving** here in Galicia. When they realised their village had a water management issue, their tech workers didn't just complain. Through their **Rural Hackers** initiative, residents developed the **Punto de Agua** project—an open-source water meter reading system. That system now serves over 400 local households. You cease to be the aloof foreigner on a laptop the minute you help fix the town's water supply. You prove your undeniable utility. ## The Café Reality and the Dark Side of the Moon But the friction isn't always hostility. Often, it is a suffocating apathy. In areas scarred by economic collapse, operators battle "passive citizenship." The locals have endured so much systemic failure that they no longer believe they have any agency. Operators call this the **"Café Reality."** Locals will come into the beautiful new coworking space, but they won't work or collaborate. They just drink coffee, argue about local politics, complain about the lack of options, and wait. They suffer from a toxic mindset of "waiting for the great mayor." They believe only the state can fix things, so they do nothing. The operator has to expend immense emotional energy trying to shake the village awake. ### The Dark Side of the Moon And they do this while completely isolated. In the summer, the rural hub is vibrant. But in the winter, when global mobility drops and the weather turns grey, operators face extreme, echoing loneliness. They are stuck on what they call "the dark side of the moon." They are the single point of contact for leaky 15th-century roofs, failing internet routers, language disputes, and even guests experiencing mental health crises miles from a hospital. They are exhausted. They are burning out. And they are largely invisible to the industry they belong to. ## The Stage Is Rigged The industry is not talking about a problem that costs one mid-sized Spanish region up to €366 million a year. Six thousand graduates. Every year. Just from Galicia. And the conference agenda has a PropTech panel. **Gary Stevenson's** argument about mainstream economists isn't that they're bribed into silence. It's worse than that. They come from a class that doesn't need to think about wealth inequality—because it doesn't affect them. Same universities, same dinner tables. Class shapes what questions you think are worth asking. The coworking industry has the same problem. ### Who Gets the Mic Every time I've seen someone on a conference main stage talking about rural coworking, they've been from a real estate company. Every time I've been in a Barcamp or unconference talking about local economic development, it's been someone whose grandmother owned the building, who came back home to try to reignite something. (Credit where it's due: the German Coworking Federation and their Barcamp formats are among the few actively keeping this grassroots rural conversation alive, allowing operators to bypass corporate trends entirely.) But generally? The people with actual skin in the game aren't on the stage. They're in the car park having a cigarette. The conference agenda isn't rural because the conference is built by and for people with a commercial interest in density. Enterprise contracts. PropTech investment. Bigger spaces, more members. Rural operators don't scale. They don't attract Series A funding. They don't make good case studies for a sponsor deck. So they get a slot at the unconference. If they're lucky. I've said this to people who run major coworking conferences—people I respect, people I call friends. I've said it to their faces. Writing it here isn't a betrayal. It's an invitation. You know this is true. So does everyone in the room. The question is what we do about it. ## The Social Coup Which brings us to European Coworking Day on May 6th. If you are a rural operator reading this, I know you are tired. When someone tells you to "host a global event," your immediate reaction is that you do not have the bandwidth. But May 6th is not a marketing exercise. It is a headcount. It is a strategic tool to rebrand your space to your own village. It is the day you open the doors, host a community meal, screen a film, and visually prove to the locals that you are their civic anchor. You show them you are fighting the demographic collapse right alongside them. You break the Café Reality. More importantly, it is a political act of visibility. ### The 50-Space Coup If we woke up this Friday morning, and 50 rural coworking spaces in forgotten villages, market towns, and neighbourhoods across Europe had simply put their pin on the map, everyone else would join in. It would be an absolute social coup. It proves to the big-city-dominated industry that rural operators are not an anomaly. You are the silent majority. You are a massive, distributed infrastructure network keeping the lights on across the continent. ### The Zero-Friction Playbook You don't need a massive plan. The playbook is zero-friction. **Step 1:** Put your pin on the map today. Do not overthink what your event will be. Just claim your space on the board. **Step 2:** Figure out the event later. Host a potluck. Declare an open-doors day. Hit play on an ACTionism documentary and set out some chairs. Pay attention to the villages. The revolution is coming and it will be coworking. Stand up, and be counted. --- ## 📌 Link in the Show Notes: Your Action Plan Don't wait until you have a perfect plan. Put your space on the map right now, and let the network support you. - **Claim Your Space:** [European Coworking Day Map/Registration](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - **The Zero-Friction Event:** [How to Host an ACTionism Screening for European Coworking Day](https://www.linkedin.com/pulse/how-host-actionism-screening-european-coworking-day-may-mitchell-lfwbe?ref=londoncoworkingassembly.com) - **Join the Conversation:** [European Coworking Assembly](https://www.linkedin.com/preload/?ref=londoncoworkingassembly.com) \- [Call - Thursday 9th April 14:00 CET](https://us02web.zoom.us/meeting/register/4FMhkdOeSOyLSKOkZ23r8g?ref=londoncoworkingassembly.com#/registration) ### Get Back To Where You Once Belonged - **Build the Network:** [Unreasonable Connection ONLINE - April 16th](https://luma.com/hwx9od13?ref=londoncoworkingassembly.com) - **Meet in Person:** [Unreasonable Connection Live - Space4 May 19th](https://luma.com/LCAMay2026?ref=londoncoworkingassembly.com) ### How to Host an ACTionism Screening for European Coworking Day (May 6th) URL: https://londoncoworkingassembly.com/how-to-host-an-actionism-screening-for-european-coworking-day-may-6th/ Last updated: 2026-04-03T21:51:02.000Z **You know you should do more community stuff.** **Everyone knows.** The problem is the gap between knowing and doing. Between the idea of getting members together and actually creating a moment when something happens. The people who came to [Blue Garage](https://www.bluegarage.org/?ref=londoncoworkingassembly.com) in February for [Unreasonable Connection](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) told us two things kept coming up: making the numbers work without selling out, and convincing anyone outside the room that what we do actually matters. We get it. We run events. We know it isn't easy. What we've learned: how you communicate the event before it happens matters most. How and why you invite people. Explaining the intent before, during, and after—so people can connect with each other and the content, not spend the first twenty minutes working out what to do. [European Coworking Day](https://coworkingday.eu/?ref=londoncoworkingassembly.com) is back. May 6th. Fourth year running. And this year, for the first time, we're recommending something we've seen work: [ACTionism screening](https://www.actionism.space/request-a-screening/?ref=londoncoworkingassembly.com)s. ### What's already happened (and why it matters) [Urban MBA](https://urbanmba.co.uk/?ref=londoncoworkingassembly.com) hosted an ACTionism screening. Jon Alexander was able to collaborate with them on the event, which made it even better. It sparked a neighbourhood discussion between students and local people—people who wouldn't normally be in the same room, talking the same language, asking the same questions. The film didn't just inform members. It activated a local conversation. One outcome: an existing Urban MBA student project focused on fast fashion and clothes waste in Ghana got further inspiration. It's now become a film project in its own right. [Dragon Coworking](https://dragoncoworking.co.uk/?ref=londoncoworkingassembly.com) in Kent hosted a screening with a panel discussion afterwards. > The post afterwards said: *"Last night's screening brought to life the crucial issues of how we can individually and collectively improve our decisions and actions on people, place and planet."* The panel raised harsh truths. One person said: *"You probably all want to do something, you just don't really know what to do."* The discussion led to practical steps: buying less but better quality, visible mending, partnering with repair cafés, and sharing skills. > One of the panellists wrote: *"The most important thing is the intention and desire to do things differently. By sharing our skills, knowledge, experience and resources, we can collectively create a far better world."* Those aren't hypotheticals. Those are proof points. And European Coworking Day gives you the container to do it. ### Why an ACTionism screening focuses the room The challenge isn't that operators don't know how to build community. The challenge is focusing the energy in the room. In open networking, people drift into individual conversations. They show up, they chat, they leave. What operators told us they need is something that guides the conversation so people don't just drift, but actually start getting organised and executing faster. That's what the film does. It focuses the room. The screening sets the intent. People watch together. Twenty-five minutes. Then they talk about it as themselves, inside the local reality they share. ### It does three things: 1. **Lowers the barrier** You don't have to walk in and perform. You walk in, sit down, and watch. The shared experience does the heavy lifting. 2. **Gets people in the same room who wouldn't normally be there** Because you're inviting people from your coworking space and people from the neighbourhood, it mixes groups. Screenings create a reason for outsiders to arrive and insiders to stay. 3. **Focuses the energy** When people watch together, they're already mid-activation. The film hands them the question. You just host the discussion. Because they're doing it in person in their local community, it creates connections or reinforces connections that were already there. ### Scale doesn't matter. Participation does. This can be for 5 people, 15 people, 50 people. It's not about how many people you get. It's about the participation and conversations created with a group of people in your neighbourhood that then go on to create something. There are many examples of screenings that have started conversations—conversations that would never happen if you just told people to come and talk about climate action or community citizenship straight away. ### The simplest way to do something that matters locally If you're an independent coworking space operator, you don't need six months of planning. You need one good moment, designed for participation. On [European Coworking Day](https://coworkingday.eu/?ref=londoncoworkingassembly.com), host ACTionism as a screening and treat it as an invitation to local conversation. Not a lecture. Not a corporate conference. A screening, a facilitated conversation, an easy next step. Do that well, and you'll invite civic life into your space. ### A simple hosting flow (kept deliberately small) Here's a flow that respects the fact that you're busy. 1. **Request the screening** [Request a screening (ACTionism)](https://www.actionism.space/request-a-screening/?ref=londoncoworkingassembly.com) 2. **Read the hosting guide** Ellie Meredith (who the film follows) wrote the guide. It includes ideas like: - Circle seating for post-film discussion - "Wouldn't it be wonderful if..." dreaming activities - Partnering with repair cafés for hands-on mending - Creative responses (collage, drawing) to ease conversation [How to host an ACTionism film screening](https://www.actionism.space/want-to-take-an-action-today-host-an-actionism-film-screening/?ref=londoncoworkingassembly.com) 3. **Pick a time that makes "yes" easy** European Coworking Day is the container. Let it set the pace. Choose a time where members and locals can show up without rearranging their whole week. 4. **Frame the conversation as local citizenship** Don't ask "what did you think of the film?" Ask the question that gets people talking to the neighbourhood: - What issue in your local area are you tired of watching from the sidelines? - Who do you know in your community that might care—but doesn't feel invited yet? - What would "a small collective action" look like in the next month? 1. **Tell the story in public** When spaces add their event to the map, others can find it and join what's already happening. [ACTionism screening](https://www.actionism.space/request-a-screening/?ref=londoncoworkingassembly.com) ### Places like Oruspace, Space4, ARC Club, Yonder are taking part You don't need to be perfect to be part of this. You just need to be willing. Right now, spaces like: - [Oruspace (Sutton)](https://oruspace.co/sutton?ref=londoncoworkingassembly.com) - [Space4](https://space4.tech/?ref=londoncoworkingassembly.com) - [ARC Club (Tottenham)](https://www.arc-club.com/tottenham?ref=londoncoworkingassembly.com) - [Yonder Workspace](https://www.thisisyonder.com/workspace?ref=londoncoworkingassembly.com) …are taking part. Some will have everything posted publicly. Some haven't mapped it yet. But the intention is the same: build local conversation through a shared screening on European Coworking Day. ### Why this works (Ellie Meredith, in conversation) If you want the "why" behind ACTionism screenings—explained through community building rather than just event logistics—here's the podcast episode and show notes with Ellie Meredith: - [How ACTionism screenings help members — Coworking Values Podcast](https://coworkingvaluespodcast.substack.com/p/how-actionism-screenings-help-members?utm%5Fsource=publication-search) From the episode: > *"A community screening isn't just about watching a film. It's about being together in a shared space with open hearts and curious minds to see where those connections and questionings and feelings might start to move towards something."* > *"It's just a conversation starter. An offering for upside-down times."* Screening isn't a one-off event. It's a method for turning members into participants. ### The 15-minute start: (please do this today) Here's the call to action. It's only 15 minutes of work— and it helps other spaces find you, copy the practice, and join what's already happening. 1. **Request a screening** [Request a screening (ACTionism)](https://www.actionism.space/request-a-screening/?ref=londoncoworkingassembly.com) 2. **Put your space on the European Coworking Day map** [Register your screening / space on the ECD map](https://coworkingday.eu/register/?ref=londoncoworkingassembly.com) That's it. Two links. One local activation. One neighbourhood conversation that wouldn't happen otherwise. Are you in? ### Service is black and white. Hospitality is colour. URL: https://londoncoworkingassembly.com/service-is-black-and-white-hospitality-is-colour/ Last updated: 2026-03-27T20:55:20.000Z **You know that moment when the room shifts?** **The noise lifts. The energy changes. Everyone is moving, talking, laughing, working—all at once.** It's not luck. It's architecture. It's what happens when people feel welcome. When they're given agency. When the space is designed not just to serve them but to *see* them. I spent years working in bars, clubs, restaurants, and hotels. That Saturday night buzz in a packed restaurant? I've always seen it in coworking spaces when everyone's in action. Last year, our friends [Sonya and Julie](https://www.linkedin.com/posts/julie-firth-storybrandguide%5Fim-ridiculously-excited-to-finally-be-able-activity-7429956508974678016-0Uwt?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAAAF8VlIBOlHiOyMYD8sgvsdQKH6ZNindd1Q)—two of the handful of certified [Unreasonable Hospitality facilitators](https://www.story22.co.uk/unreasonable-hospitality-for-co-working/?ref=londoncoworkingassembly.com) in the UK—ran a workshop at [Urban MBA](https://urbanmba.co.uk/?ref=londoncoworkingassembly.com) for the London Coworking Assembly. We had jerk chicken and jollof rice before we sat down. One of the moments of collective joy was mapping our customer journeys together. They're back on the [Coworking Values Podcast](https://coworkingvaluespodcast.substack.com/) next week. Personally, I think it would be a shame if you viewed the magic in Will Guidara's *Unreasonable Hospitality* book as just a business tactic. It's not. It's a way of being. Ian Minor—who has forgotten more about the practical application of hospitality in the workspace industry than most people will ever know—puts it this way: **"Hospitality is the art of being hospitable."** --- ## We've engineered the humanity out In Simon Sinek's foreword to Guidara's book, he writes: > "Over the last few decades, we've drifted apart. Church attendance is down dramatically and bowling leagues and rec centers have all but disappeared. Yet our intense desire to feel a sense of belonging remains—it's an innate human need. That's where Unreasonable Hospitality comes in." Guidara spent his career proving one thing: **Service is black and white; hospitality is colour.** Service is the transaction. The right plate to the right table. Efficient. Measurable. Black and white. Hospitality is the relationship. The moment someone feels seen, valued, welcome. That's colour. **Ian described this on the podcast:** > "It's not just about giving them the menu and the drinks menu and then coming back a few minutes later and seeing what they want to order. That's the basic standard operating procedure... But an experience is getting and actually having a conversation with the customers." We've optimised for service. We've stripped the colour out in the name of efficiency. And it's not just restaurants. **Jon Alexander, Omezzine Khelifa, Immy Kaur,** and **Indy Johar** were in conversation recently on the [*How to Save Democracy* podcast](https://jonalexander.net/podcasts/?ref=londoncoworkingassembly.com). They made the exact same diagnosis at a civic level. **Johar said this:** > "That is where democracy will be born, in the back streets and the back homes. It can't be born in Westminster." He's talking about what happens when government treats citizens like consumers—passive recipients of top-down services. When systems prioritise transactions over relationships. Kaur described the [Retrofit House in Birmingham](https://www.wallpaper.com/architecture/residential/retrofit-house-birmingham-uk?ref=londoncoworkingassembly.com) as a space that gave people "a release and a capacity... agency to the world that they could live in." That's hospitality. That's colour. --- ## What you're building is permanent Here's the connection: What Guidara attempts to create for three hours in a dining room, you're attempting to build permanently into the fabric of your neighbourhood. **Guidara writes:** > "You can be in the financial services business, or in the business of providing people with a plan so they can provide a future for their families. It's the difference between coming to work to do a job and coming to work to be a part of something bigger than yourself." You're not in the business of renting desks. **You're in the business of belonging.** **Ian put it this way:** > "If someone goes to a restaurant... they're not there to actually be buying that particular cuisine or a really expensive bottle of wine... what they're really doing is they're going for the experience. They're going for the company... The food and the drink are part of the product, but they're not the main thing." The desk is the food. The belonging is the meal. The NHS didn't start in Parliament. It grew from working-class communities organising for collective health. The neighbourhood GP was a community idea before it became government policy. Your coworking space is that infrastructure for this moment. But here's the problem: There are so many good people running neighbourhood coworking spaces in London, and their neighbours don't know they exist. Instead of people connecting in their neighbourhoods to work—spending money locally, building neighbourhood power—they're buying sandwiches at Liverpool Street and commuting past your door. They extract rent. You circulate value. But only if people know you're there. --- ## May 6th: The day you practice this [European Coworking Day](https://coworkingday.eu/?ref=londoncoworkingassembly.com) is Wednesday, May 6th, 2026. Not a marketing campaign. An inch-wide, mile-deep civic practice. **Adrienne Maree Brown**—quoted in that same *How to Save Democracy* conversation—put it like this: > "Shifting from mile-wide, inch-deep movements to inch-wide, mile-deep movements that schism the existing paradigm." One space. One neighbourhood. One open door—held with unreasonable intention. **Ian calls this "the journey":** > "The journey is the day of the member. It's what happens to them as soon as they walk in the building at 9:00 AM... to the point they leave at 5:00 PM. > > How many touch points along that 9:00 AM to the 5:00 PM graph, can I get a nod to them in the corridor or a smile or a quick one minute chat along their day just to make it a little bit better for them." How many moments between 9am and 5pm can you make someone's day a little bit better? That's May 6th - [European Coworking Day](https://coworkingday.eu/?ref=londoncoworkingassembly.com). Last week I shared [**five ways to make your space visible and findable on the day**](https://londoncoworkingassembly.com/you-dont-need-global-you-need-neighbourhood/)—from hosting a Talk Club to screening the ACTionism documentary (which is Jon Alexander's work put on screen for your community). People in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) are already sharing what they're planning. **→ Watch the video in the** [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) --- ## 30 seats left: May 19th at Space4, Finsbury Park Once a quarter, we meet in person. No keynotes. No panels. Just the people actually doing this work—in a room together. We were originally going to do 150 seats. But 60+ at Blue Garage in February felt just right. Small is the new big. About 30 seats remain. **→** [**Book your place**](https://luma.com/LCAMay2026?ref=londoncoworkingassembly.com) --- ## Help us find the best time for Unreasonable Connection Online We've been running [Unreasonable Connection](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) Online since 2024—an hour of genuine conversation for coworking operators and community builders. No sales pitches. No sponsors. Just real talk about running spaces and nurturing community. Small breakout groups (3-4 people), then we share insights with the full group. We want to find the best time for everybody to come each month. **Help us decide: What time on a Tuesday, Wednesday, or Thursday works best for you?** 60 seconds. That's all it takes. -> [Did I mention it ONLY takes 60 seconds??](https://monthly-call.scoreapp.com/?ref=londoncoworkingassembly.com) [**→ Help pick a date**](https://monthly-call.scoreapp.com/?ref=londoncoworkingassembly.com) --- ## On the podcast Head to the [Coworking Values Podcast](https://coworkingvaluespodcast.substack.com/) to hear from people who were in the room at Blue Garage. And over on [LinkedIn Show Notes](https://www.linkedin.com/newsletters/%25F0%259F%258E%2599%25EF%25B8%258Flink-in-the-show-notes-6885889494675992577/?ref=londoncoworkingassembly.com): *"Your Shopping Centre Has a Hope Hub. Your Coworking Space Doesn't. Why?"*—Bromley and Glasgow. Sonya and Julie will be back next week to talk about Unreasonable Hospitality. --- Ian said this on the podcast, and I think it's the perfect way to close: > "You're going home from your shift or your night's work or your day's work, knowing that for those 8 hours or 10 hours, you did the best that you could do in that period of time and you can go home happy... > > You're adding some level of positivity to someone's life, but also your own." May 6th is the day you practice that. ### You Don't Need Global. You Need Neighbourhood. URL: https://londoncoworkingassembly.com/you-dont-need-global-you-need-neighbourhood/ Last updated: 2026-04-29T20:05:08.000Z ## Actions you can take for European Coworking Day, or any day! ### Five ways to build civic infrastructure in your neighbourhood—from a conversation to a continent-wide movement. --- Your neighbours don't know you exist. They walk past your building every day. They buy coffee three doors down. They complain about loneliness on the group chat. But they have no idea there's a space where people actually gather, work together, and build something that matters. You can't compete with the Death Star venture-backed workspace companies on reach. You'll never have their marketing budget or their global visibility. But you can build something they can't: an addressable neighbourhood audience. I talked about this with Mark Masters on the [Coworking Values Podcast](https://coworkingvaluespodcast.substack.com/) this week. Mark said: *"Building an audience today is not about reaching more people. It's about being able to reach the same people again."* Reach is "Who might see this?" Return is "Who comes back?" You don't need to be everywhere. You need to be somewhere people can find you again. That's what [European Coworking Day](https://coworkingday.eu/?ref=londoncoworkingassembly.com) is for. Wednesday, May 6th, 2026 is the day you stop being invisible and start being findable in your neighbourhood. Here are five ways people in our network are building returnable spaces right now—from the simplest conversation to a continent-wide movement. --- ## Way 1: Start a Talk Club Stop guessing how people are feeling. Talk Club is a talking and listening club for men. Forget complex onboarding or a mandatory app—the heart of it is just a time, a space, and a simple format that lets people say what they are actually experiencing. It looks like blokes having a conversation. That's the whole thing. But here's what makes it work: it happens at the same time, in the same place, every week. People know where to come back. Ewan from Contingent Works talked about how he hosts one at [Unreasonable Connection ](https://luma.com/LCAMay2026?ref=londoncoworkingassembly.com)at Blue Garage—it's changed his community. [Talk Club site](https://talkclub.org/?ref=londoncoworkingassembly.com) --- ## Way 2: Host an ACTionism Screening Jon Alexander's work on the "Citizen Story" is the backbone of what we do. Hosting an ACTionism documentary screening is a wonderful way to spark a conversation about ownership and agency with people from your local area. You do not need a cinema. You need a wall, a screen, and chairs. Maybe some drinks. The film does the work. **Urban MBA** showed it. Village halls are showing it. Coworking spaces like **Patch** and **Dragon Coworking** are showing it. Roland from Dragon Coworking will be at our gathering on May 19th—ask him what happened when he screened it at his space. It creates what Mark calls a "repeatable moment"—a gathering people remember and want to come back to. [Request a screening](https://www.actionism.space/request-a-screening/?ref=londoncoworkingassembly.com) --- ## Way 3: Run a Creator Write Club For a decade, we ran these across London, sometimes in multiple spaces a week. We must have run 500+ Creator Write Club sessions over the years. Sometimes 20 people would come for months at a time. Other times, three people would turn up. It went in seasons. Six months of packed rooms, then a dip, then it would pick back up again. Because it was a regular free event, you learned the seasons and fluctuations in energy. I learned the hard way what it takes to get people in a room. After my first hundred meetups, I got used to the minor anxiety attacks before every event—not knowing if anyone would show up. **Here's the reality: you always need to do more marketing and communicating than you think.** There are things I want to go to—I've bought the plane ticket—but I still haven't registered for the actual event. People are like that. Even when they want to come, even when they care, they forget. They get busy. They mean to RSVP and don't. After 500 sessions, I learned: you can't control who shows up. What you CAN control is the ritual. Around a single table, you'd find a journalist next to a poet, a musician next to a sailor. The ritual was always the same: state your intention, write in focused silence for two hours, then share what you made. **It's a tiny, powerful act against loneliness—a space to work alone, together.** And because it's the same ritual every time, people trust it. They come back. It works anywhere from a village hall to a Zone 1 cafe, and all it costs is a table and the willingness to show up. --- ## Way 4: Host a Pop-Up Coworking Event You don't need a permanent building to create a returnable space. I've run pop-up coworking events for years—in London backrooms, rural cafes, and now, right here in Galicia where I now live, my local [LiveGalicia](https://livegalicia.com/?ref=londoncoworkingassembly.com) crew run [Galipreneur Connect.](https://luma.com/7f91wlxd?tk=FFf47e&ref=londoncoworkingassembly.com) Our spot is a small local coworking space within a vibrant textile and design hub. You walk through the coffee bar, and upstairs, painters stand at their easels while our group works on laptops. I LOVE IT! It's a perfect, chaotic mashup of creation and work, and it's a five-minute walk from my front door. 👍 Same place. Same time. People know where to find us. ### TLDR Pop-up coworking guide: 1. **Make everyone feel seen when they walk in the door.** *(hospitality)* 2. **Pick a time and protect it.** *(ritual/consistency)* 3. **Communicate more than feels comfortable.** *(marketing reality)* 4. **Keep the format to one sentence.** *(simplicity)* 5. **Name it and own it.** *(identity)* --- ## Way 5: Join the European Coworking Day Movement May 6th is [European Coworking Day](https://coworkingday.eu/?ref=londoncoworkingassembly.com). It's a powerful, people-powered movement run by our friends at [Coworking Switzerland](https://www.coworking.ch/?ref=londoncoworkingassembly.com) as part of the wider [European Coworking Assembly ](https://coworkingassembly.eu/?ref=londoncoworkingassembly.com)—a network that includes [London Coworking Assembly](https://londoncoworkingassembly.com/), [Coworking Values Podcast](https://coworkingvaluespodcast.substack.com/) and [European Rural Coworking Project](https://www.linkedin.com/company/european-rural-coworking-project/posts/?feedView=all&ref=londoncoworkingassembly.com). This very collaboration is our collective antidote to corporate coworking. **It's the moment for the independent spaces—the heart and soul of this industry—to be seen and counted.** And here's why neighbourhood matters economically: £1 spent locally goes round the economy four times. £1 spent with a big business leaves the local economy immediately. When people come back to your space, when they buy coffee from you instead of Starbucks, when they book your meeting room instead of a venture-backed hot desk—that money stays in your community. They extract rent. You circulate value. Whether you're in a village in Galicia or a neighbourhood in London, this is your platform. You don't need a huge budget. You don't need to know if anyone will show up. You just need to show up. A Talk Club, a pop-up, an open door—any of the ways listed above can be your contribution. The goal is simple: put yourself on the map and say, "We're here." [Register your space today: European Coworking Day](https://coworkingday.eu/?ref=londoncoworkingassembly.com) --- ## Find people doing projects in your area Our guest this week on the [Coworking Values Podcast was Matt Golding](https://coworkingvaluespodcast.substack.com/p/the-heros-journey-is-broken-how-to), who runs "[Screw This, Let's Try Something Else](https://www.antidotelive.studio/?ref=londoncoworkingassembly.com)" with Maryam Pasha. He's part of a group of people who spend their time and creative energy connecting with one another and finding others. On their website for the Antidote Project, they have this line and an app: *"People are getting active to make our future better all across the UK. Find a project near you by popping your postcode into our new search tool."* [Try the search tool here](https://community-project-finder-services84.replit.app/?ref=londoncoworkingassembly.com) **Two ways to use it:** 1. **Invite them to participate in your space** \- Find local projects and offer your space as their platform 2. **Support what's already happening** \- Connect with existing community projects and help them reach your members Help connect your local community. --- ## Meet the others doing this **Unreasonable Connection is back in person on Tuesday, May 19th at Space4, Finsbury Park, 10am-3pm.** We're meeting at Space4 because it's exactly what we're talking about: a long-running neighbourhood coworking space that's been creating returnable moments for years. People in Finsbury Park know where Space4 is. They come back. That's the model. No keynotes. No panels. Just the real conversations. This is where you meet the people who run Talk Clubs, host ACTionism screenings, and build neighbourhood platforms. **We really have only got around 30 seats left!** [**Book your place here**](https://luma.com/LCAMay2026?ref=londoncoworkingassembly.com) --- You don't need global. You need your neighbourhood. European Coworking Day is the day you show them you're there—and give them a reason to come back. [Register your space today: European Coworking Day](https://coworkingday.eu/?ref=londoncoworkingassembly.com) --- ### When a Shopping Centre Becomes a Hope Hub with Parisa Wright URL: https://londoncoworkingassembly.com/when-a-shopping-centre-becomes-a/ Last updated: 2026-03-19T19:47:12.000Z When a Shopping Centre Becomes a Hope Hub with Parisa Wright 0:00 /200 1× > *“You might not be able to give them money donations for what they’re doing, but what you can do is give them support in various ways, which then means that you are effectively helping achieve those things in your community.”* > > — [**Parisa Wright**](https://www.linkedin.com/in/parisa-wright/?ref=londoncoworkingassembly.com) --- Parisa Wright runs Greener and Cleaner, a community sustainability charity that took over a vacant unit inside The Glades shopping centre in Bromley. Five days a week, the Hub teaches residents how to mend clothes, reduce energy bills, grow food, and repair electronics—all whilst sitting opposite a McDonald’s and the public toilets. The location is deliberate. Parisa chose accessibility over purity, planting a “hope hub” in the middle of the retail rat race where people already are, not where activists think they should be. The conversation centres on how coworking spaces can partner with community projects like Greener and Cleaner without running them. You don’t need deep pockets or a dedicated sustainability manager. You can offer free desk passes, meeting room access, or signpost volunteering opportunities. In return, your members get training (carbon literacy, energy clinics), CSR pathways, and visible proof that their workspace invests in the local community. Parisa also chairs the new Community Sustainability Support Network for England, launching in spring 2025. It’s a free network for anyone running a community sustainability project—coworking hubs included. Members share templates, case studies, impact data, and collaborate on funding bids. If you’re running a repair café, a community fridge, or a lending library in your space, you can join. The partnership model here is simple: local charities get breathing room (free workspace and promotional reach), and coworking operators can amplify their impact without taking on another full-time project. Both sides win. The community wins twice. --- ## Timeline Highlights **00:01:44** – Parisa introduces herself: founder of Greener and Cleaner, chair of the Community Sustainability Support Network for England (launching spring 2025). **00:03:22** – The Hub location: a prominent vacant unit in The Glades shopping centre, chosen specifically because it’s near McDonald’s, opposite public toilets, and accessible by public transport. “We specifically chose one that was near a McDonald’s... to be able to engage everyone.” **00:04:23** – What happens at the Hub: “People can learn how to mend things, how to repair things, how to grow food, how to insulate my home... It gives them an oasis of positivity, agency, community collaboration and connexion.” **00:06:16** – The knit, stitch, and crochet social: 30 people attend regularly, a mix of ages and languages. “Some people are going for their mental health, some people are going for loneliness... and they always have a community project on the go.” **00:07:06** – “It’s like a hope hub... because they’re like a ray of sunshine and people can feel like they’re not alone and that they can make a difference.” **00:09:14** – Why five days a week matters: “What there hasn’t been has been something that’s been 5 days a week and that is meeting all different areas of sustainability, but all different areas of community need as well.” **00:10:13** – The in-person advantage: “It’s very experiential. You can’t just do it online... come out of the misinformation... and actually come and have a conversation with someone.” Local issues like ULEZ become less divisive when discussed face-to-face at the Hub. **00:12:59** – The coworking partnership begins: “You can give \[charities\] membership for free or at a discounted rate... day passes... access to podcast studios, meeting rooms.” **00:13:58** – Community tech reuse: “A partner company... takes out the hard drives, returns them, and basically updates them... then we get them out to people who are digitally excluded... or schools.” **00:14:57** – Why coworking spaces benefit: “Contingent Works... can get the word out to its members... a visual reminder that our coworking space is investing into the community... and tells them about a cool activity or project they can get involved in.” **00:16:09** – Training at local rates: “A big corporate in London is like a grand and a half to two and a half grand... with a local coworking space... we are doing it to cover our costs.” Carbon literacy training, Climate Fresk workshops, lunch-and-learns—all priced for local partnerships, not London corporates. **00:17:14** – Volunteering pipelines: “Provide volunteering opportunities... in person locally... \[and\] remotely—designing a poster... marketing advice... helping create a video.” This gives coworking members CSR pathways without heavy infrastructure. **00:20:39** – The national network: “We are launching a network for the region of England... join the Community Sustainability Support Network for England for free... share our video case studies... templates... collaborate on funding bids... and have a bit more of a voice with government and with funders.” **00:29:21** – Library of Things funding: “We persuaded the council’s carbon management team to use the carbon reduction fund... \[to fund\] the Library of Things... brand new tools... trade quality... with regular and concession rates so people can borrow rather than buy new.” --- ## Lesson 1: Accessibility Beats Purity Greener and Cleaner didn’t open in a refurbished warehouse or a community garden tucked behind the railway arches. It opened in a shopping centre, near McDonald’s, opposite the public toilets. That choice was strategic, not accidental. Parisa explicitly wanted to intercept people where they already were—not where environmental activists thought they should be. The Glades gets footfall. It has lifts, toilets, changing stations, and public transport links. It’s where parents go with pushchairs, where elderly residents can get to without a car, and where teenagers hang out after school. “We specifically chose one that was near a McDonald’s and opposite public toilets because for us... We wanted to be able to engage everyone.” The location creates a jarring sensory contrast. Outside the Hub: bright retail lighting, the smell of fast food, aggressive visual merchandising designed to induce passive consumption. Inside the Hub: community sewing machines, returned power tools from the Library of Things, peer-to-peer conversations about energy poverty and ULEZ. This pattern interrupt is the point. If you bury your community project in an activist enclave, you only reach people who already agree with you. If you plant it in a mainstream commercial space, you intercept the accidental passerby—the person looking for the toilets, grabbing a coffee, killing time before a meeting. Matt Golding (the guest from the previous episode) called it a “hope hub.” Bernie described walking past and seeing a table full of people knitting in the middle of the mall—shop, lights, shop, lights, oh, table with lots of people. That’s the design working. For coworking operators, the lesson is this: don’t wait for the perfect purpose-built space to start a community project. Use what you have. A corner table. A meeting room once a week. A partnership with someone who’s already doing the work across the road. Accessibility beats purity every time. --- ## Lesson 2: You Don’t Have to Run It—You Just Have to Connect to It One of the most practical sections of this conversation is Parisa's explanation of how coworking spaces can partner with local charities without taking on another full-time operational burden. You don’t need to hire a sustainability manager. You don’t need to write a ten-page climate strategy. You don’t need deep pockets. Here’s what you can do instead: **Give them access.** Free or discounted memberships. Day passes. Meeting rooms. Podcast studio time. For a small charity with zero or very few paid staff, access to a professional workspace makes a material difference to their mental health, efficiency, and reach. **Signpost them to your members.** Greener and Cleaner runs a community tech reuse project. Old laptops, phones, and tablets get refurbished and redistributed to digitally excluded residents or local schools. Contingent Works (the coworking space across the road) promotes that project to its members. Members donate their old tech. The Hub gets the word out. The coworking space gets credit for facilitating it. Everyone wins. No one had to invent a new programme. **Offer training at local rates.** Greener and Cleaner delivers carbon literacy training, Climate Fresk workshops, and energy clinics. A big corporate in London pays £1,500–£2,500 for this. A local coworking space pays cost price. Your members get professional development. The charity covers its expenses. Your space demonstrates a visible investment in the local community. **Curate volunteering pipelines.** This one’s clever. Coworking members often want to give back but don’t know how. Charities need design work, marketing advice, and video editing—things remote contractors can do in an afternoon. By brokering these connections, you give your members CSR pathways without building infrastructure. The charity gets skilled help. Your members feel useful. You facilitated it. Parisa’s framing is blunt: “You might not be able to give them money donations for what they’re doing, but what you can do is give them support in various ways, which then means that you are effectively helping achieve those things in your community.” This isn’t performative. It’s structural. The coworking space doesn’t run the community allotment, the repair café, or the energy clinic. It just makes sure the people running those things have a desk, a meeting room, and a megaphone when they need one. --- ## Lesson 3: The Economics of Sustainability Are Inverted One of the most damaging narratives in the sustainability space is that going green is a middle-class hobby. Solar panels. Electric vehicles. Organic food boxes. Heat pumps. All of these solutions require upfront capital that most people simply don’t have, especially during a cost-of-living crisis. Parisa identified this early. The prevailing media narrative surrounding sustainability was widely perceived as a “middle-class hobby” or an exclusionary luxury. So she flipped the framing. Greener and Cleaner doesn’t lead with climate anxiety or planetary collapse. It leads with cost reduction and practical utility. **Free and impartial energy advice.** Qualified, DBS-checked advisors help residents navigate flexible tariffs, smart meters, and scam awareness. This directly addresses the winter heating crisis for vulnerable households. **The Library of Things.** Instead of buying a drill you’ll use twice, borrow a trade-quality one for a few quid. Instead of buying a carpet cleaner, borrow one. Instead of upgrading your slow laptop, bring it to the tech reuse project and get it refurbished for free. This isn’t about saving the planet. It’s about not going broke. By the time someone’s borrowed a pressure washer, attended a mending clinic, and learned how to insulate their loft properly, they’ve saved hundreds of pounds. The carbon reduction is a byproduct, not the sales pitch. For coworking operators, this reframing matters because your members exist across a wide economic spectrum. Some can afford premium add-ons. Some are scraping by. By partnering with a project like Greener and Cleaner, you democratise access to sustainability without pricing it as a luxury service. The economics are inverted: the less money you have, the more valuable these services become. --- ## Lesson 4: The Library of Things Is Civic Infrastructure The Library of Things deserves its own section because it’s one of the most elegant examples of circular economics at the neighbourhood scale. Here’s how it works: Greener and Cleaner raised £35,000–£40,000 (the exact amount varies depending on the build) to install a wall of lockers stocked with brand-new, trade-quality tools and household equipment. Drills. Pressure washers. Ladders. Carpet cleaners. Thermal imaging cameras. Projectors. Ice cream makers. The Library of Things (the national organisation) deals with manufacturers like Kärcher and Bosch, so the equipment is professional-grade, not the cheap version you’d buy at Argos and throw away after two uses. The tools are insured, maintained weekly by a trained engineer, and available at regular or concession rates. You don’t need to prove you’re on benefits to use the concession rate—if you’re struggling, you can use it. No questions asked. The funding came from the council’s carbon reduction fund, not the general community pot. This distinction matters because carbon funds have specific KPIs around tonnage reduction, and the Library of Things can provide exact stats on how much carbon is saved when people borrow instead of buying new. The result: residents get access to trade-quality tools without the upfront cost, the storage burden, or the maintenance hassle. The council gets measurable carbon reduction. The Hub gets footfall. Parisa estimates that about 1,300 people visit the Hub every month, and a portion of those come purely for the Library of Things—then stay for the knitting social or the energy clinic. For coworking operators, the lesson isn’t “go install a Library of Things tomorrow” (though if you can, you should). The lesson is this: **small-scale infrastructure can create disproportionate community value.** A repair café once a month. A uniform exchange for local parents. A tech drop-off point. These aren’t huge operational lifts, but they give people a reason to walk through your door who would never have found you otherwise. Bernie made this point in the conversation: when he ran a space in Euston, people would Google “meeting room near Euston,” book the room, and discover it was a coworking space. Some of them became members. The meeting room was the Trojan horse. The Library of Things is the same logic, but for sustainability. --- ## Lesson 5: The Network Is the Infrastructure In spring 2025, Parisa launches the Community Sustainability Support Network for England. It’s free to join. It’s for anyone running a community sustainability project—or anyone running a sustainability element within a larger organisation (such as a coworking space with a repair café or a community fridge). Here’s what you get: **A public-facing map and profile.** Your project gets listed so people can find you. If you’re up for it, you can offer tours, mentoring, or collaboration opportunities. **A members-only area.** Templates. Case studies. Video walkthroughs. Impact data. This is the stuff you need when you’re trying to pitch your trustees, your landlord, or your council on why a repair café is worth the space. Instead of inventing it from scratch, you download the version that worked in Dulwich, Brixton, or Cornwall. **Collaboration on funding bids.** Most grassroots projects die at the grant-writing stage. They’re doing brilliant work, but they don’t have time to write a 40-page funding application. The network creates opportunities to collaborate on bids, pool research, and speak with a unified voice to government and funders. **Reduced isolation.** Running a community project is lonely. You’re solving the same problems as someone in Newcastle, but you don’t know they exist. The network fixes that. You can ask, “How did you negotiate your lease terms?” or “What concession rate do you charge?” and get real answers from people who’ve done it. Bernie’s reaction to this is telling. He said he’s spent years sitting on a Google Drive full of case studies—pop-up coworking spaces, community fridges, music groups—and he just sends them to people when they ask. He doesn’t think they read the whole thing, but seeing that five people have done it before gives them permission to try. That’s what the network does at scale. It gives people permission. If you’re running a coworking space and you have any sustainability element—a Library of Things, a repair café, a uniform swap, a community fridge, a monthly energy clinic—you can join. Your project goes on the map. You get access to the templates and case studies. You can collaborate on funding. > **Learn more about the Community Sustainability Support Network for England at** [**Greener and Cleaner’s announcement**](https://www.greenerandcleaner.co.uk/greener-and-cleaner-gets-green-light-for-first-community-sustainability-support-network/?ref=londoncoworkingassembly.com)**.** This is infrastructure for the infrastructure builders. --- ## Links & Resources **Parisa’s Work** [Greener and Cleaner](https://greenerandcleaner.co.uk/?ref=londoncoworkingassembly.com) – The Glades Shopping Centre, Bromley [Announcement](https://www.greenerandcleaner.co.uk/greener-and-cleaner-gets-green-light-for-first-community-sustainability-support-network/?ref=londoncoworkingassembly.com) – Community Sustainability Support Network for England [Parisa Wright on LinkedIn](https://www.linkedin.com/in/parisa-wright/?ref=londoncoworkingassembly.com) **Community Resources Mentioned** [Contingent Works](https://contingentworks.co.uk/?ref=londoncoworkingassembly.com) – Euan’s coworking space, opposite The Glades [Library of Things](https://libraryofthings.co.uk/?ref=londoncoworkingassembly.com) – National tool-lending lockers organisation [Jon Alexander ](https://jonalexander.net/?ref=londoncoworkingassembly.com)– Book: *Citizens*; featured Greener and Cleaner with Re-Action [🎙️The Hero's Journey Is Broken: How to Tell Stories That Drive Collective Action with Matt Golding](https://londoncoworkingassembly.com/the-heros-journey-is-broken-how-to/) ## Related Events & Communities [**European Coworking Day**](https://coworkingday.eu/?ref=londoncoworkingassembly.com) 6th May 2026 [**Unreasonable Connection Live!**](https://luma.com/LCAMay2026?ref=londoncoworkingassembly.com)[](https://luma.com/LCAMay2026?ref=londoncoworkingassembly.com)London Coworking Assembly Forum – 19th May 2026 [**London Coworking Assembly**](https://londoncoworkingassembly.com/) London community for independent coworking operators [**LinkedIn Coworking Group**](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) Join the conversation online --- ## Bernie’s Projects **5 Biggest Mistakes Coworking Community Builders Make (And How to Avoid Them)** [5 Day Email Course via London Coworking Assembly](https://londoncoworkingassembly.com/) **Connect with Bernie on LinkedIn** [Bernie J Mitchell on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) --- ## One More Thing This episode made me think about the word “sustainability” and why it’s become politically toxic in places like Bromley. Parisa deliberately chose the name “Greener and Cleaner” over “Climate Action” because the latter phrase had been weaponised. ULEZ. Parking restrictions. Low-traffic neighbourhoods. For residents in outer London boroughs where car dependency is high and public transport is patchy, environmental policy feels like punishment during a cost-of-living crisis. So Parisa dropped the language. She kept the work. The Hub still teaches people how to reduce their carbon footprint, but it does it through the lens of “how to reduce your energy bill” and “how to mend your coat instead of buying a new one.” This is a version of what Matt Golding discussed in the previous episode: stop telling people to be heroes. Give them a way to be useful. Parisa’s framing is even sharper: give them a way to save money, and the carbon reduction happens as a side effect. I don’t know if this is a compromise or a genius. Probably both. But it works. Thirty people show up to knit. Hundreds of people borrow power drills. The council funds the Library of Things because the carbon maths check out. The coworking space across the road sends its members over for carbon literacy training. The charity survives. The community benefits. Nobody had to agree on whether climate change is real. They just had to agree that borrowing a carpet cleaner is cheaper than buying one. Sometimes the most radical thing you can do is meet people where they are—even if that’s opposite McDonald’s in a shopping centre. --- ### Being Together Is the Point URL: https://londoncoworkingassembly.com/being-together-is-the-point/ Last updated: 2026-03-21T16:28:57.000Z ## Stop building programmes. Start building the community before you need it. ![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/2026/03/london-coworking-assembly-news-photo-jpeg.jpg) --- You're building another programme. Workshop series. Speaker event. Networking night. Something structured to bring people together. And you're exhausted before it even starts. You know how this goes: - Weeks of planning - Marketing anxiety - Worrying about attendance - Then on the day, a handful show up - The conversation is decent - And you wonder if it was worth the effort. I've met operators from Warsaw to Lisbon who built the building first, hoping people would come. Some of them I never saw again. That's why paying attention to people like Mark Masters—who start with the room, not the programme—is the way forward. Mark will be back on the [Coworking Values Podcast](https://coworkingvaluespodcast.substack.com/) next week talking about his Creator Day event. I'll be there in May. Not because he's got it all figured out. But because he's one of many people working this out in practice. **Running citizen-led, participatory communities is better for your mental health, attracts the right people, and builds the interdependence that actually sustains a space.** That's what this piece is about—reinforcing your own ability to do this, not positioning anyone as the guru. Mark put it well: *"The format matters less than the atmosphere around it. The spaces people keep returning to are the ones where conversations continue, friendships form and people feel part of something rather than just attending it."* And then: *"People stick around because of you, not a format."* **We keep getting this backwards.** We build the programme when we should be building the room. --- ## People are telling us what they need After Unreasonable Connection in February, I asked what you wanted. Many of you filled that in. **Two-thirds of you said you'd come to a live event two to three times a year.** Not once. Not every month. Two to three times a year. You want to gather. But you're selective. You're not looking for another thing to attend. You're looking for somewhere you actually want to be. That's why we run Unreasonable Connection online once a month for an hour—small groups, completely pitch-free, for you who run coworking spaces, work in them, or build communities. A regular touchpoint with people on the same journey as you. The quarterly in-person meetups came later because you asked for them. --- ## One treats people as a resource to mine There's a difference between building a business out of a community and building a community out of a business. I talked about this on Caleb Parker's Friday Five this week. When I ran a space in Euston with Phillip, connecting with the local neighbourhood was really, really tricky. I know this struggle isn't abstract for you. **One approach treats people as a resource to mine.** The other creates the conditions for people to find each other—and the business becomes sustainable because people actually want to be part of it. I've never been good with numbers. That's why I hang around with [Jeannine](https://www.linkedin.com/in/jvanderlinden/overlay/about-this-profile/?ref=londoncoworkingassembly.com)—lawyer by trade, who runs the De Kamer network of nine coworking spaces across the Netherlands, and directs the European Coworking Assembly. She handles the economics. I write newsletters. What I've learned from people good at numbers: **you have to get your own shit together before you help other people.** Especially when you're building what you want to call a community. Sustainability is a coworking value. It means having money in the till AND not screwing up your environment. The "Citizen Story" isn't tree-hugging. It's building sustainable projects and businesses that are needed in the marketplace and in the neighbourhood. The [Cluetrain Manifesto](https://en.wikipedia.org/wiki/The%5FCluetrain%5FManifesto?ref=londoncoworkingassembly.com) pointed this out in 1999: *"All markets are conversations."* In the post-COVID, ICE Agent, cost of living crisis, AI apocalypse we're existing in today, conversations and connections matter more than ever. --- ## You're not the programme. You're the platform. You're probably already doing this. You just don't name it. Hannah Philp from ARC Club came on the [Coworking Values Podcast](https://coworkingvaluespodcast.substack.com/) in February. ARC is a network of calm, hosted spaces for focused solo work across London. They work with residential developers to activate ground-floor spaces. She said: *"We can be a partner and a platform to brilliant organisations that already exist in the local neighbourhood."* And later: *"We're a platform, and that's key."* **ARC doesn't helicopter into a neighborhood as a direct service provider.** They create the conditions for local people and organisations to connect. The space becomes the infrastructure for that. That's what you do. Too many people try to sell "community" when they haven't got anyone in their building yet. **You're not the programme. You're the platform.** --- ## Business rates reclassification is forcing you into an impossible position Your neighbourhood platform is under direct threat right now. Jane Sartin, Executive Director of FlexSA (the Flexible Space Association), put it plainly: *"The looming deadline for CCAs is causing real alarm, set against the confirmation from the VOA that submitting one could lead to the reassessment of the whole workspace. It's placing workspace operators in an impossible position."* [Read the full Property Week article here](https://www.propertyweek.com/news/flex-firms-warn-of-increasingly-impossible-position-over-rates-reclassification?ref=londoncoworkingassembly.com). **Can you afford to keep the lights on while local authorities figure out whether your neighbourhood space counts as an office or something else entirely?** Every £1 spent in a local business circulates four times in the neighbourhood (Islington Council, 2019). That's the economic infrastructure business rates reclassification threatens. The threat is real. And it's happening now. --- ## You don't need anything global. You need neighbourhoods. [European Coworking Day](https://coworkingday.eu/?ref=londoncoworkingassembly.com) is Wednesday, May 6th, 2026. The Coworking Values Podcast is teaming up with [ACTionism](https://www.actionism.space/request-a-screening/?ref=londoncoworkingassembly.com) to help you host a screening in your space. [More details here](https://coworkingday.eu/?ref=londoncoworkingassembly.com). But here's the thing: **you don't even need European. You need to think about your neighbourhood.** No one in your neighbourhood is going to be interested in "Coworking" or "European Coworking Day." But they are interested in their community and their neighbourhood. Our guest this week on the [Coworking Values Podcast](https://coworkingvaluespodcast.substack.com/) was Matt Golding, who runs "Screw This, Let's Try Something Else" with Maryam Pasha. He's part of a group of people who spend their creative energy and time connecting with each other and finding others. On their website for the Antidote Project, they have this line and an app: *"People are getting active to make our future better all across the UK. Find a project near you by popping your postcode into our new search tool."* [Try the search tool here](https://community-project-finder-services84.replit.app/?ref=londoncoworkingassembly.com). **In addition to talking to each other, you can use this tool to find people working on** projects in your area. Two ways to use it: **Invite them to participate in your space** \- Find local projects and offer your space as their platform **Support what's already happening** \- Connect with existing community projects and help them reach your members Help connect your local community. --- ## Find the others Every Friday on LinkedIn, a group of us posts under #CitizenFriday. Citizenship is showing up. The neighbourhood is where it happens. If you run a space and you're tired of feeling invisible—if you're done with the comparison game and ready to build something real—come and find the others. ### **Unreasonable Connection is online next Thursday, March 19th at 5pm GMT.** One hour. Small groups. Operators talking about the things you can't Google. **[Book your place here](https://luma.com/LCAMarch2026?ref=londoncoworkingassembly.com).** ### **And if you're in London: Unreasonable Connection is back in person on Tuesday, May 19th at Space4, Finsbury Park, 10am-3pm.** No keynotes. No panels. Just the real conversations. **[Book your ticket here](https://luma.com/LCAMay2026?ref=londoncoworkingassembly.com).** | Thanks again to [Welcome Gate](https://www.linkedin.com/company/welcome-gate/?ref=londoncoworkingassembly.com), [Designed Learning](https://www.linkedin.com/company/designed-learning/?ref=londoncoworkingassembly.com), [NOOK Event Pods®](https://www.linkedin.com/company/nook-event-pods/?ref=londoncoworkingassembly.com) [Nexudus](https://www.linkedin.com/company/nexudus/?ref=londoncoworkingassembly.com)[Baseworx](https://www.linkedin.com/company/baseworx/?ref=londoncoworkingassembly.com), [Tech Sapiens](https://www.linkedin.com/company/tech-sapiens-global/?ref=londoncoworkingassembly.com), [Cobot \| Coworking Software](https://www.linkedin.com/company/cobot/?ref=londoncoworkingassembly.com) \- for supporting people to attend at February's event @ Blue Garage. | | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --- Being together is the point. Your space is the platform for that to happen. Don't let business rates reclassification kill it before people even know it exists. ### The Hero's Journey Is Broken: How to Tell Stories That Drive Collective Action with Matt Golding URL: https://londoncoworkingassembly.com/the-heros-journey-is-broken-how-to/ Last updated: 2026-03-12T11:25:20.000Z The Hero's Journey Is Broken: How to Tell Stories That Drive Collective Action with Matt Golding 0:00 /200 1× ## Episode Summary The hero’s journey is broken. That 2,000-year-old storytelling archetype—the one from ancient Greece, from Jason and the Argonauts, from Star Wars and Lord of the Rings—was built for a different kind of story. It’s individualistic, extractive, and violent. It works brilliantly for getting millions of people to watch Orcs die while Tom Cruise learns a personal lesson. But it doesn’t work for collective action. Matt Golding has spent four years learning how to fix it. He’s a filmmaker and the founder of Rubber Republic, a content studio he rebooted in 2019 to work exclusively on positive storytelling. Before that, he made viral campaigns—the kind that racked up millions of views and Cannes Lions awards. Comedy sketches shared across the early internet. He taught himself by doing it. After two years working for environmental and social justice organisations, he realised they were all making the same mistake. They were telling people what *not* to do. What to cut down on. What to avoid. Framed around the problem, not the solution. And even when they tried to tell positive stories, people didn’t believe them. The pushback wasn’t from ideological opponents. It came from people who agreed with the cause but fundamentally didn’t think community action could create meaningful change at scale. So Matt created the Antidote Project. It’s a framework for how to tell collective action stories in a way that makes people believe change is achievable. The podcast—*Screw This, Let’s Try Something Else*—demonstrates it in practice. Six episodes, made with Maryam Pasha and Immediate Media, each one showing how local communities are transforming the fundamentals of how we live: energy, food, housing, and decision-making. The framework has two parts: the Filter (eight criteria for which stories to tell) and the Narrative Arc (eight steps for how to tell them). It starts with a positive vision. It briefly acknowledges the problem. Then it shows how the idea can spread, how it’s already spreading, and how you can participate if you want. No pressure. No single call-to-action railroading you into clicking a link. Just agency. The first episode of the podcast is about a working-class community on the outskirts of Bristol. They rewrote the entire housing policy for their area—it’s now illegal to build a home there with a gas boiler, without EV charging, or without top-notch insulation. Then they built the UK’s largest community-owned wind turbine and now make £100,000 a year from it. That money doesn’t leave the neighbourhood. It stays in a regenerative economy. It shifts how rent, energy, and food bills flow. When money starts flowing differently, the whole game changes. Bernie and Matt get into why “positive stories” don’t work (people think they’re nice but not scalable), why social media is toxic for this kind of storytelling (park it for now), and why global solutions are a lie we tell ourselves. Humans work best locally. Where we can see the effects. Where ingenuity comes out of community action because people can see what they need and come up with brilliant solutions. This episode is a lesson, not an interview. It teaches the Antidote method so you can use it. --- ## Timeline Highlights **\[01:43\]** Matt on what he does: “I am learning how we change the way we tell stories around collective action to help us all believe we can change the world” **\[02:07\]** The Antidote Project: “Exploring how we change the way we approach progressive and collective action storytelling... to make it feel invitational, exciting, and like something you want to join in with” **\[03:55\]** On storytelling being hijacked: “The word storytelling has been abused... by overpaid people in marketing... The stories we tell shape the world that we inhabit... storytelling done badly has created the problems in the world” **\[07:33\]** The podcast as demonstration: “We’ve made a podcast called, Screw This, Let’s Try Something Else, which aims to demonstrate how we could tell collective action stories in a different way” **\[09:54\]** The hero’s journey problem: “We live in this very individualistic, very extractive, very violent culture... the hero’s journey... normalises theft, violence... That is okay because we’re on the side of these people” **\[13:39\]** World-changing ideas hidden in humble stories: “Amazing ideas are embedded in a load of community action, but they’re almost quite mutedly, humbly shared... These are world-changing ideas, and we need to shout about them” **\[14:51\]** The four universal needs: “The four things we identified are energy, food, housing, and decision-making. We tell all stories framed around those key framings” **\[16:02\]** The three scaling steps: “Bring it down to an action you can take part in today... scale that up... and network it and mention the fact that this example... is not the only example... This is happening everywhere” **\[17:33\]** Parking social media: “Social media... has toxic algorithms. It drives storytelling behaviours and habits that are not very helpful. So let’s park that one” **\[19:51\]** Why positive stories failed initially: “A lot of the pushback we got... they just fundamentally didn’t believe that this stuff would ever create a scale of change that was meaningful” **\[22:28\]** The Antidote goal: “How do you change the shape of storytelling to overcome that... and start to re-find that truth that together we can create big change?” **\[26:00\]** Humble beginnings matter: “We don’t tell any stories from communities who exhibit elements of what others could perceive as privilege... Let’s tell those stories... to prove that you don’t need amazing, stupid expertise to do this stuff” **\[29:09\]** Plural invitations: “We make sure that invitation is plural... We have to allow people agency in how they participate” **\[31:51\]** The Bristol example: “In Bristol, the community... rewrote the entire housing policy for their area... then went on to build the biggest community-owned wind turbine in the country and make 100 grand a year from it” **\[36:14\]** Why local works: “We’ve created a culture through globalisation that allows us to take more responsibility than we’re cognitively capable of... But how we do work really well is... with our communities around us, where we can see the effects” --- ## The Problem: Traditional Storytelling Was Built for Extraction Storytelling has been hijacked by marketing. That’s the first thing to understand. The word itself has been co-opted by overpaid people in agencies to describe what they do when they’re really just selling stuff. Bernie describes it perfectly: the social media week events ten years ago, full of blokes in skinny jeans two sizes too tight and £400 black-framed glasses saying, “It’s all about the narrative. Storytelling is the transformation of seamless integration.” Meaningless jargon. But the problem runs deeper than marketing. It’s in the structure itself. The dominant storytelling archetype in Western culture is the hero’s journey. It comes from Aristotle’s *Poetics*, the original backbone of Western narrative. It’s 2,000 years old. It governs nearly every blockbuster film, every novel on the bestseller list, every story we’ve been told since childhood. The hero has a *want* (bring peace to the galaxy) and a *need* (overcome a personal flaw). They go on a journey. They face obstacles. They achieve the want by fulfilling the need. The End. Here’s the problem: that structure is individualistic, extractive, and violent. Think about Jason and the Argonauts. Page one: this group of people set out to steal the golden fleece. Theft is normalised immediately. There’s death involved in getting it. But that’s fine because we’re on the side of these people. They’re the heroes. Or think Star Wars, think Lord of the Rings. Hundreds of Orcs die. Stormtroopers become cannon fodder. All kinds of destruction happens. But as long as we’re following the main character’s emotional learning, the structure works. This justifies so much damage in our culture. The hero’s journey puts the individual at the centre. It celebrates competition, dominance, and overcoming the “other.” It requires a villain. It normalises extraction (taking what you need from the world) and violence (destroying what stands in your way). Community change requires the opposite. Humility. Collaboration. Shared agency. The hero’s journey can’t support that. It’s the wrong tool for the job. --- ## The Second Problem: Positive Stories Don’t Work Either Matt tried the obvious fix. In 2019, he rebooted Rubber Republic to work only on positive storytelling—films and campaigns for organisations doing good work. For two years, he made content for environmental and social justice groups. But he kept hitting the same wall. The stories were still framed around the problem. A typical community action video might be 7-10 minutes long. It would spend most of that time talking about the crisis—climate change, inequality, housing insecurity. Then it would get to some ideas, but the ideas wouldn’t be contextualised in an exciting, empowered way. They’d be shared humbly, almost mutedly. The organisations weren’t blowing their own trumpet. That humility is lovely. But the ideas are world-changing, and they deserve to be shouted about. Matt decided to go all-in on positive stories. Set up a YouTube channel. Tell 50 stories of amazing community action. See what happened. It didn’t work. The pushback wasn’t from people who disagreed ideologically. It came from people who *agreed* with the cause. They just didn’t believe community action could create meaningful change at scale. That belief is the real barrier. We’ve all grown up in a culture that celebrates individual achievement. Build your million-pound business. Get on Dragon’s Den. Compete, hustle, win. The system is so individualised that when you say, “Together in our communities, if we all did an hour a week, we could change the world,” people don’t believe it. The internal pushback is stronger than any external opposition. That’s what Antidote is designed to overcome. --- ## The Solution: The Four Universal Needs Collective action has to focus on collective interests. That’s the foundation of the Antidote framework. Not all stories unify people. In this moment, we need stories that bring us together. Take climate as an example. 89% of people support climate action. But support doesn’t pay the rent. We’re living through massive inequality, a cost-of-living crisis, huge tension and division. A lot of people, while supporting climate action, don’t feel it’s their main day-to-day concern. They just need to pay the rent. Put food on the table. Climate isn’t a collective interest right now. Not in the way energy bills are. Not in the way housing affordability is. So Antidote focuses on four universal needs that *everyone* cares about, regardless of politics or ideology: 1. **Energy** 2. **Food** 3. **Housing** 4. **Decision-making** Every story is told through one of those four framings. This changes the conversation. You’re not leading with “Here’s why climate change is bad.” You’re leading with “Here’s how a community brought down their energy bills, created jobs, and gave themselves control over their future.” The climate action is embedded in the story. The environmental benefits are there. But they’re not the hook. The hook is something everyone can relate to: lower bills, affordable housing, food security, having a say in what happens in your neighbourhood. That framing brings people together. It doesn’t push them apart. --- ## The Filter: Eight Criteria for Which Stories to Tell Once you know the four universal needs, the next question is: which stories actually work? Matt reverse-engineered this by figuring out what *doesn’t* work. After trying to tell collective action stories in lots of ways and watching them fail, he grouped the pushbacks and created a filter. Stories that pass the filter have a fighting chance. Stories that don’t will always hit a wall. Here are the eight criteria: ### 1\. Unexpected Success Humans still respond to interesting stories. It has to be surprising, exciting, something that makes you think, “Wait, they actually did that?” ### 2\. Addresses a Universal Need It has to be about one of the four things: energy, food, housing, or decision-making. This is what makes the story unifying instead of divisive. ### 3\. Humble Beginnings No stories from communities that exhibit privilege—whether financial, racial, social, or educational. This includes not having undue training or expertise. The best work is being done by communities that are relearning everything from scratch. Why? Because you don’t want to create individual heroes like Elon Musk. You want to prove that normal people in normal neighbourhoods can do this without needing amazing, stupid expertise. ### 4\. Locally Spreadable It has to be something that could work where you are. Don’t tell a story about fixing a harbour if most towns don’t have a harbour. The idea has to be portable. ### 5\. Viable Economic Model It has to prove different economic systems are possible. Not a charity. Not dependent on grants forever. A way to do things that could become economically self-sustaining and wash its own face. ### 6\. Part of a Movement The story has to be one example of a bigger pattern. This isn’t the only community doing this. There are hundreds, maybe thousands, experimenting with the same idea. ### 7\. Offers Clear Ways to Participate You can’t tell a story about something people can’t join. There has to be a way to get involved, and it has to be accessible to people without deep or unusual skills. ### 8\. No Single Call-to-Action Don’t end with “Click this link and sign this petition.” That makes people feel railroaded. Offer multiple ways to participate. Give people agency in how they engage. --- ## The Narrative Arc: Eight Steps for How to Tell the Story The Filter tells you *which* stories to tell. The Narrative Arc tells you *how* to tell them. This is where traditional collective action storytelling goes wrong. Even with a great story, if you tell it badly, people won’t believe it. Here’s the eight-step arc: ### 1\. Open with a Values Connection Start with what we all care about. What universal need is this addressing? Why should anyone care? Don’t bury the lede. ### 2\. Lead with the Vision Tell the positive thing first. What’s been achieved? What’s the amazing, visionary idea this community brought to the table? Don’t be ashamed. Sell it. This is brilliant stuff. ### 3\. Acknowledge the Crisis (Briefly) Yes, there’s a problem. Yes, it’s important. But assume your audience already has lived experience of it. You don’t need to spend ten minutes explaining why housing is unaffordable. They know. Acknowledge it and move on. ### 4\. Show the Spreadability Bring it down to an action you can take part in today. Then scale that up. What would society look like if this idea spread everywhere? Picture that future. Make it tangible. ### 5\. Network It Mention that this example is not the only one. This is happening everywhere. There are 999 other examples of regenerative agriculture across the UK. There are hundreds of communities experimenting with different ways to provide homes. ### 6\. Mention the Movement Identify the wider pattern and name it in the story. This local action is part of a bigger, ongoing change. ### 7\. Plural Invitations Offer multiple ways to get involved. Not “Click this link.” Not one rigid call-to-action. Give people options. Respect their agency. ### 8\. No Pressure Make it clear: you’re busy, we understand. If you want to get involved, here’s where you start. But it’s up to you. --- ## The Bristol Example: What It Looks Like in Practice The first episode of *Screw This, Let’s Try Something Else* is about a working-class community on the outskirts of Bristol. They rewrote the entire housing policy for their area. It’s now illegal for any developer to build a home there with a gas boiler. Every new home must have an electric car charging point. Every new home must have top-notch insulation. The community came together and rewrote the legal underpinning for developers coming into their area to make sure the houses that get built comply with what local people want. Then they went further. They built the UK’s largest community-owned wind turbine. You can see it from the motorway—three white blades turning money back into the neighbourhood. It generates £100,000 a year. That’s real money. Not a grant. Not a subsidy. Profit from the wind. That money doesn’t go to a corporation. It doesn’t leave the neighbourhood. It stays in the community. It shifts how rent, energy, and food bills flow. It moves money into a regenerative, well-being economy. Over time, this changes the game. Because when money starts flowing differently, you’re empowering people to make decisions in a different way. You’re doing it with the bits of your life that you need to survive, and where most of your money goes. This is transformative action on housing and energy. Two of the four universal needs. The story is exciting. It’s unexpected. It came from humble beginnings (a working-class neighbourhood, not a think tank). It’s spreadable (other communities can rewrite local policy and build community-owned energy). It has a viable economic model (£100k a year). It’s part of a movement (dozens of community energy projects across the UK). And you can get involved (there are resources, networks, and examples to learn from). That’s the Antidote framework in practice. --- ## Why Social Media Is the Wrong Platform (For Now) Bernie asks about attention spans and social media. Matt’s answer: park it. “Social media... has toxic algorithms. It drives storytelling behaviours and habits that are not very helpful. So let’s park that one.” This is deliberate. Matt’s background is in viral campaigns. He created content that millions of people watched online. He knows how to make things shareable. But he’s choosing not to optimise for that. Why? Because social media platforms are driven by engagement metrics that reward outrage, division, and performative content. The algorithms push storytelling in directions that are fundamentally unhelpful for collective action. So Antidote focuses on reshaping the storytelling *habit* first. Get the narrative structure right. Prove it works in podcasts, in films, in community screenings of documentaries like *Actionism*. Build the muscle for how to tell these stories. Then, once the habit is solid, you can think about how to deploy it on social media. But that’s step two, not step one. --- ## Why Local Beats Global Global solutions are a lie we tell ourselves. TED Global. Davos. The UN Climate Summit. Everyone wants to talk about planetary-scale change. But humans aren’t wired to work at that level. Bernie puts it bluntly: “I can watch ICE Agents screwing over my friends in America on YouTube all day, but it doesn’t make a difference in my neighbourhood.” He’s right. The example he gives is TEDx Birmingham in 2013\. That local, focused event led directly to what is now Civic Square—a lasting civic infrastructure project. That’s worth more than flying to Davos. The problem with globalisation is that it allows us to take more responsibility than we’re cognitively capable of. Sitting in a room at Davos, trying to figure out how to affect 8 billion people—that’s not how humans work well. We work brilliantly at the local level. Where we can see the effects. If we do this, that happens. Are we happy with that? Yes or no. Do we want to change it? Can we? Let’s be creative. Ingenuity emerges from community action when people can see what they need. They can see how to create it. They can see the economic and environmental effects. They come up with brilliant solutions when they can see those connections. That’s where the real change happens. In neighbourhoods. Where brilliance, kindness, collaboration, creativity, and connection come to the fore. And when one community finds a solution that works, they can share it with others. The idea spreads. Progress speeds up. That’s how you change the world. Not from Davos. From your street. --- ## The Actionism Documentary and Community Screenings Bernie mentions the *Actionism* documentary—the film by Ellie, Jon, and the Re-Action Collective—and suggests showing it in coworking spaces. Matt knows the team. He’s part of the wider community they’re building. He loves what they’re doing. The suggestion is simple but powerful: show the film in your coworking space. Invite people from the local area. Not to get them to sign up for a desk. To connect with the local community. The way the documentary works is that people start talking about things they might not have talked about if they met in the queue at Tesco. It instigates conversations. It creates the conditions for collective action to emerge. That’s a very simple thing a coworking space can do. And it has a lot of value for the community around it. It’s also a perfect example of the Antidote framework in action. Local. Accessible. Practical. Invitational. --- ## The Disconnect Problem The economic system runs on distance. We don’t see the harmful effects of the things we do. The things we buy. The systems we participate in. That distance allows harm to happen. It’s where the myth of “human nature” lives—the idea that we’re all competitive, cutthroat, selfish. “If you don’t do it, somebody else will.” That’s rubbish. When people understand the connection between their actions and the way those actions affect the world, they’re brilliant. Kind. Generous. They don’t harm others. They don’t damage the environment or other communities. The problem is that globalisation has created so much distance that we can’t see the effects anymore. That’s why local action works. You can see the connections. You can see the results. You can adjust, create, and collaborate. And when that happens, human ingenuity kicks in. This is why Antidote tells stories about neighbourhoods. About food, energy, housing, and decision-making. About things you can see, touch, and change. Because that’s where people work well. That’s where change happens. --- ## Links & Resources **Matt Golding’s Work** - **Screw This, Let’s Try Something Else** \- Podcast on [Apple Podcasts](https://podcasts.apple.com/es/podcast/screw-this-lets-try-something-else/id1863391095?l=en-GB&ref=londoncoworkingassembly.com) and [Spotify](https://open.spotify.com/show/5Bornsbddwi4xZYQLoAm6b?ref=londoncoworkingassembly.com) - [Antidote Live on Instagram](https://www.instagram.com/antidote.live?ref=londoncoworkingassembly.com) - [Antidote\_Live on TikTok](https://www.tiktok.com/@antidote%5Flive?ref=londoncoworkingassembly.com) - [AntidoteLive.studio](https://antidotelive.studio/?ref=londoncoworkingassembly.com) \- Website and resources - [Rubber Republic ](https://www.rubberrepublic.com/?ref=londoncoworkingassembly.com)\- Matt’s content studio - People are getting active to make our future better all across the UK. Find a project near you by popping your post code into [the Antidote search tool](https://community-project-finder-services84.replit.app/?ref=londoncoworkingassembly.com). **Related Projects & Resources** - [Actionism Documentary ](https://www.actionism.space/request-a-screening/?ref=londoncoworkingassembly.com)\- Film by Ellie, Jon, and the Re-Action Collective - [Re-Action Collective](https://re-action-collective.org/?ref=londoncoworkingassembly.com) \- Community building around collective action storytelling - [Immediate Media](https://www.immediate.co.uk/?ref=londoncoworkingassembly.com) \- Podcast and magazine company (Radio Times, Good Food, Gardeners World) **Further Exploration** - [Edward Said, ](https://en.wikipedia.org/wiki/Orientalism%5F%28book%29?ref=londoncoworkingassembly.com)[*Orientalism*](https://en.wikipedia.org/wiki/Orientalism%5F%28book%29?ref=londoncoworkingassembly.com) \- On how the West invented the East through storytelling - [Joseph Campbell, ](https://en.wikipedia.org/wiki/The%5FHero%5Fwith%5Fa%5FThousand%5FFaces?ref=londoncoworkingassembly.com)[*The Hero with a Thousand Faces*](https://en.wikipedia.org/wiki/The%5FHero%5Fwith%5Fa%5FThousand%5FFaces?ref=londoncoworkingassembly.com)[ ](https://en.wikipedia.org/wiki/The%5FHero%5Fwith%5Fa%5FThousand%5FFaces?ref=londoncoworkingassembly.com)\- The source of the hero’s journey archetype - [Aristotle’s ](https://en.wikipedia.org/wiki/Poetics%5F%28Aristotle%29?ref=londoncoworkingassembly.com)[*Poetics*](https://en.wikipedia.org/wiki/Poetics%5F%28Aristotle%29?ref=londoncoworkingassembly.com)[ ](https://en.wikipedia.org/wiki/Poetics%5F%28Aristotle%29?ref=londoncoworkingassembly.com)\- The original backbone of Western narrative structure - [Syd Field: The Art of Visual Storytelling](https://sydfield.com/?ref=londoncoworkingassembly.com) --- **Related Events & Communities** - [European Coworking Day - 6th May](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [Unreasonable Connection - London Coworking Assembly Forum 19th May 2026](https://luma.com/LCAMay2026?ref=londoncoworkingassembly.com) - [London Coworking Assembly](https://londoncoworking.org/?ref=londoncoworkingassembly.com) - [LinkedIn Coworking Group](https://www.linkedin.com/groups/1924289?ref=londoncoworkingassembly.com) --- **Bernie’s Projects** - [London Coworking Assembly ](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/)[**5-Day AI Crash Course for Coworking Spaces**](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) ## One More Thing Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support helps others discover how coworking enriches lives, builds careers, and strengthens communities. Community is the key 🔑 ### The Tactical Playbook from Coworking Operators Weekend with Lauren Walker URL: https://londoncoworkingassembly.com/the-tactical-playbook-from-coworking/ Last updated: 2026-03-10T22:02:33.000Z The Tactical Playbook from Coworking Operators Weekend with Lauren Walker 0:00 /200 1× *“One of the attendees spoke about their local government saying that they could not show favour to specific business and therefore couldn’t collaborate with the coworking space. One of the panellists said, We’ll create a downtown alliance. They can work with an alliance.”* —Lauren Walker --- ## Episode Summary Lauren Walker is a storyteller who’s spent 25 years behind the scenes. Reader’s Digest in the 1990s, where she learned direct marketing when things were still on paper. A couple of dot-com startups during the boom. Thirteen years at IBM, writing deep technical marketing before becoming the editor of IBM.com’s homepage. She’s been working remotely since 2005\. Twenty years of distributed work before it became the default. Now she’s CMO at Coworks, a coworking space software company. And in February 2026, she helped organise the **Coworking Operators Weekend** in Raleigh—a small, focused gathering of 40 operators and managers at Raleigh Founded. The event started in LA in 2025\. Jerome Chang and Jackie Latragna created it with one principle: small, no bells and whistles, just operators talking. Sean Brown, CEO of Coworks, attended and loved it. Jerome asked if Coworks wanted to bring it to the East Coast. They said yes. Lauren describes the energy simply: “It was folks recognising game. It was folks saying, I do what you do, you do what I do, but how do you do it?” What made it work was what it wasn’t. No vendor presentations. No polished keynotes. Just operators sharing what they’d learned by doing the work. There’s something else worth naming here, because Lauren shared it publicly after the event. She has brain cancer. She’s in remission, but she lives with a tumour on her cerebellum. The radiation treatment left visible effects—her face is droopy, her eye doesn’t blink, she walks with an unusual gait. She’d been hiding. Camera positioned to show her left side on calls. AI-generated headshot. Avoiding in-person events despite wanting to be there. Her anxiety about the Operators Weekend wasn’t about the logistics or the agenda. It was about explaining her face. But the people she told were warm and understanding. No one ran. She showed up anyway. That matters. Not because it’s inspirational theatre, but because it shows what these events actually are: spaces where operators can be honest about what’s hard without performing strength they don’t feel. Bernie and Lauren talk through the tactical lessons from the weekend—the downtown alliance hack, the circus metaphor for marketing, the AI panel’s three questions, and what FLOC is doing about career paths in coworking. This episode is for operators who need their peers more than they need another conference. --- ## Timeline Highlights **\[01:27\]** Lauren on being a marketer: “I’m not really known for anything because I’m a marketer. I have to be behind the scenes. But that is what I’m known for. I’m a content marketer. I’m a storyteller.” **\[02:55\]** On 20 years of remote work: “IBM... they kicked us out in 2005\. They said, Work from home. I have been working remote for 20 years.” **\[05:25\]** The origin of COW: “Let’s have a small event. Let’s not plan this. Let’s not have bells and whistles. Let’s just get together and talk.” **\[06:42\]** Game recognising game: “These are the people doing the work. These are not the consultants. These are not the vendors.” **\[08:25\]** On articulating value to cities: “It’s being able to discuss the economic impact that you are having on that local area.” **\[09:41\]** The downtown alliance solution: “One of the panellists said, We’ll create a downtown alliance. They can work with an alliance.” **\[10:39\]** Proctor’s tactical hack: “Just create a coworking day. Go to your government and say, This is going to be Raleigh coworking Day.” **\[11:51\]** On impact reports: “What goes into what’s called an impact report, and then how do you quantify the value you bring to your city?” **\[13:05\]** The 3-5 year drop-off: “She’s really identified this drop-off after the first 3-5 years... we’re missing a pipeline of growth.” **\[14:26\]** Role title confusion: “Sometimes they’re hiring for a community manager, but what they really need is an operations coordinator.” **\[16:45\]** Samantha Reel’s AI questions: “What are you spending the most time doing? What are you ignoring that’s high value? And what is messy and should be cleaned up?” **\[17:35\]** Taylor Mason on training AI: “Everything that you put into it, you’ll get out of it. So if you don’t train your AI... you’re going to get something very generic.” **\[20:04\]** The real AI fear: “There was a concern like, is this going to change the makeup of our membership?” **\[23:26\]** The circus metaphor begins: “If you have a circus and you went looking for the right town to be in, that is market research.” **\[25:24\]** Marketing advice: “What’s the goal? What do you want to achieve?... work backward from that.” **\[26:19\]** Channel strategy: “Where is your audience? What channel do they use?... And go there” --- ## The Downtown Alliance Hack Here’s the problem operators keep hitting. You want to work with your city. You want them to understand the economic value you’re creating—the businesses you’re launching, the foot traffic you’re bringing downtown, the parking revenue, the local spending. But when you approach your local government, they say: “We can’t show favour to a specific business.” Dead end. One operator at the **Coworking Operators Weekend** raised exactly this. Their city wouldn’t collaborate because working with one coworking space would be preferential treatment. A panellist solved it in one sentence: “We’ll create a downtown alliance. They can work with an alliance.” Lauren explains what that means: “Work with the local coffee shop, work with the local printer, work with folks that are on this business corridor and create an alliance, and then your city can work with that alliance.” It’s not a coworking space asking for support. It’s a coalition of local businesses presenting a unified economic case. The city can’t work with you alone. But they can work with an entity that represents multiple stakeholders. This is already happening in the US. Lauren mentions the Denver Alliance, the Atlanta Alliance. City-based alliances, interest-based alliances. The infrastructure exists. For UK operators navigating the business rates crisis, this is the playbook. You’re not asking for relief for your space. You’re asking on behalf of a corridor, a district, a coalition of independents who are all absorbing the same systemic pressure. That’s a political entity. That’s something a council can work with. --- ## The Impact Report You’re Not Writing Lauren talks about the “impact report” like it’s obvious, but most operators aren’t doing it. “What goes into what’s called an impact report, and then how do you quantify the value you bring to your city? Collect this data, look at this data, and then present it.” What data? - The number of businesses you’re launching. - The number of people coming downtown for lunch because your members are there. - The number of people using the parking deck. - The total local spend your members generate in the surrounding area. This isn’t marketing fluff. This is economic evidence. Cities care about footfall. They care about business formation. They care about parking revenue because that funds other services. They care about vitality in the city centre. If you can show them the numbers—not anecdotes, numbers—you become infrastructure in their eyes, not just another tenant. Lauren uses Raleigh as the example. “Raleigh, North Carolina, does a great job of connecting to their coworking spaces and understanding the startup needs of these businesses and why the coworking community matters.” That didn’t happen by accident. Someone collected the data. Someone presented it. Someone made the case. You can do the same. But you have to write the report first. --- ## The Circus Metaphor That Explains Everything Bernie says in his intro: “It’s one of the best things I’ve ever heard.” Lauren uses it to explain why marketing feels so overwhelming. “When people say, Well, I want to do marketing, I think, Okay, what part of marketing do you want to do?” Then she breaks it down using the circus: **Market research:** You’re looking for the right town to bring your circus to. **Advertising:** You put up a sign that says, “Circus Coming to Town This Saturday.” **Promotion:** You put that sign on the back of an elephant and march it through town. **Publicity:** The elephant accidentally tramples the mayor’s car. **Public relations:** The mayor gives an interview to the local news and says, “Oh, isn’t that funny?” **Market segmentation:** You march the elephant past elementary schools and neighbourhoods with young families. **Sales:** People come to your circus and buy tickets. **Marketing:** You’re the person who arranged all of it. “It’s a huge... The tent metaphor works. It’s a big tent. There’s a lot of parts to it, and it’s all about what you want out of it as to what you’re going to do.” When someone says, “I need to do marketing,” they’re really saying, “I need to do all of those things.” That’s why it’s paralysing. Lauren’s advice is simple: “What’s the goal? What do you want to achieve? Specifically, what do you want to achieve? Do you want to increase the followers on Instagram? Do you want to bring in more day pass users? Do you want to have more events hosted in the space?” Work backward from that goal. Don’t try to run the whole circus. Just run the part that gets you to the goal. And then: “You’ll say a thousand different things once, as opposed to one thing a thousand different times.” That’s the other mistake. Trying to say everything to everyone instead of saying one clear thing repeatedly until it lands. --- ## The 3-5 Year Drop-Off Nobody’s Talking About Sam Shea from FLOC (Future Leaders of Coworking) identified something uncomfortable. People come into coworking, work for 3-5 years, and then leave the industry. Why? “The skill set combined with the right attitude, is really hard to find and afford. But what are those? What are the skill sets you need for someone walking in the door versus what are you going to teach them?” There’s no clear career path. No one comes out of university thinking, “I want to be a community manager at a coworking space.” Lauren puts it plainly: “Nobody comes out of college and thinks, I want to be a community manager where a coworking space sits. But they might think, Okay, I want to work with people. I want to work with startups. I want to be in a dynamic environment.” The other problem: inconsistent role titles. “Sometimes they’re hiring for a community manager, but what they really need is an operations coordinator. Or an event planner is also doing membership sales. These are two different skill sets. Why is this one person wearing so many hats?” Bernie nails it: “There’s more than one person I know who is around 40, and they just know how to do everything... But they would never have started out as a career, building a career as a community manager.” These are senior people with disparate experience who’ve figured it out by doing it. But there’s no pipeline to create more of them. That’s what FLOC is trying to build: “A real path to get people to that level.” Standardised role descriptions. Clear growth trajectories. Recognition that this is a profession, not just a job you fall into. --- ## The Three AI Questions That Actually Matter The AI panel at COW was led by Samantha Reel and Taylor Mason. Samantha asked three questions that cut through the noise: 1. **What are you spending the most time doing?** 2. **What are you ignoring that’s high value?** 3. **What is messy and should be cleaned up?** AI can help with all three. But Taylor’s point was critical: “Everything that you put into it, you’ll get out of it. So if you don’t train your AI, if you don’t provide background information, you’re going to get something very generic.” Lauren calls AI “spicy auto-complete.” It’s not thinking. It’s processing information. You need to feed it the right information about your brand, your business, your voice. Bernie adds his rule: “Don’t ask it to do something you don’t know how to do yourself.” If you’ve never written show notes, AI can’t write them for you. If you’ve written hundreds of them, AI can speed up the process because you know what to look for. Lauren agrees: “If you are doing something over and over and over, you can automate that. It’s also a great thought partner of, I’m thinking about this. This is what I know. What else can I do to explore options?” But the real fear in the room wasn’t about using AI for operations. It was about what happens to members. “There was a concern like, is this going to change the makeup of our membership?” If AI disrupts the freelancers and startups working in your space—graphic designers, copywriters, developers doing work that’s about to be automated—do you still have a business? That question hung in the room. No one had the answer. But naming it matters. --- ## Channel Strategy: Where Is Your Audience? Bernie asks about social media. He sees operators trying to be on every platform at once. Lauren’s answer is sharp: “Where is your audience? What channel do they use? Who do they trust and go there first.” She recommends SparkToro, an audience research platform by Rand Fishkin. “You’re able to say, Here’s who I’m looking for. Where are they going? And go there.” Don’t spread yourself thin across Instagram, LinkedIn, X, Threads, and Bluesky hoping something sticks. Find out where your specific audience actually is. Then go all in on that channel. Bernie admits: “If I ran a coworking space, I would go all in on Instagram because I love taking photos... but I wouldn’t do Facebook. I hate Facebook.” Lauren’s response: “But what if you found out your members are all on Facebook?” Then you hire someone who doesn’t hate Facebook. Or you accept that you’re choosing personal preference over business effectiveness. The other insight: platforms die. Bernie reminisces about Twitter, when you could tweet “B2 Camp beers in \[pub name\]” and 20 people would appear from nowhere. “I don’t know where you’d be able to do that nowadays.” Lauren: “You’d have to be very careful and really understand.” The infrastructure for spontaneous, location-based gathering via social media doesn’t exist anymore. Not in the same way. That changes how coworking spaces build community. You can’t rely on the platform to do the work. You have to build the connections directly. --- ## When Operators Show Up For Each Other The Coworking Operators Weekend wasn’t structured like a conference. Lauren describes it: “We had an unstructured section called the Unconference. People were able to suggest topics they want to talk about... Everyone in that room was an expert on something.” That’s the format Bernie is bringing to London with Unreasonable Connection. Peer-led. Everyone contributing. No one performing. The value isn’t in the panels. It’s in the lunch conversations. The side discussions. The moment someone solves your problem in one sentence because they’ve already lived through it. Lauren mentions one other thing in passing, but it matters. She was anxious about showing up. Not because of the logistics or the agenda. Because of her face. The radiation treatment for her brain tumour left visible effects. She’s been hiding—camera angled to show her unaffected side, AI-generated headshot, avoiding in-person events. But the people she told were warm. Understanding. No one made it awkward. That’s what these events actually are. Not networking. Not business development. Just a room where you can show up as you are and the people in the room don’t make you explain yourself. When Lauren says “boots on the ground,” she’s not just talking about operational focus. She’s talking about people who know what it’s like to carry something heavy and keep showing up anyway. That’s the real value of the weekend. Not the frameworks or the tactics—though those matter. The recognition that you’re not alone in this. --- ## The Proctor Tactic: Just Create a Coworking Day Proctor—described as “one of the OGs of coworking”—offered a brilliantly simple tactic during the city partnership panel. “Just create a coworking day. Go to your government and say, This is going to be Raleigh Coworking Day. They’re like, Oh, sure. It gets all publicity and other businesses talk about it.” That’s it. No grants required. No complex partnerships. Just ask your local government to proclaim a day. They’ll say yes because it costs them nothing and makes them look supportive of local business. You get publicity. You get legitimacy. You get a reason to coordinate with other spaces in your city. For operators in Europe, there’s already European Coworking Day (6th May). But there’s nothing stopping you from creating a city-specific one as well. Raleigh Coworking Day. Glasgow Coworking Day. Bristol Coworking Day. It’s a foot in the door. It’s a reason to start the conversation with your council or mayor’s office. And once you’re in the conversation, you can present the impact report. You can propose the downtown alliance. You can start building the relationship that turns your space from “random tenant” into “civic infrastructure.” --- ## Links & Resources **Lauren Walker’s Work** - [Lauren Walker on LinkedIn](https://www.linkedin.com/in/laurenewalker?ref=londoncoworkingassembly.com) - [Coworks](https://www.coworks.com/?ref=londoncoworkingassembly.com) \- Coworking space management software - [Coworks Newsletter - Operator insights and industry spotlights](https://www.coworks.com/blog?ref=londoncoworkingassembly.com) **Coworking Operators Weekend** - Co-organised by [Jerome Chang, Jackie Latragna](https://londoncoworkingassembly.com/the-cure-for-coworking-space-imposter/), and the Coworks team - Held at [Raleigh Founded](https://www.raleighfounded.com/?ref=londoncoworkingassembly.com), Raleigh, North Carolina (February 2026) - 40 operators and managers, peer-led format **Tools & Resources Mentioned** - [SparkToro](https://sparktoro.com/?ref=londoncoworkingassembly.com) \- Audience research platform by Rand Fishkin - “Lost and Founder” by [Rand Fishkin](https://www.linkedin.com/in/randfishkin/?ref=londoncoworkingassembly.com) \- Book on startup burnout and sustainable growth **Career Development** - [FLOC (Future Leaders of Coworking) ](https://www.futureleadersofcoworking.com/?ref=londoncoworkingassembly.com)\- Creating career paths and professional development in coworking **Related Events & Communities** - [European Coworking Day - 6th May](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [Unreasonable Connection - London Coworking Assembly Forum 19th May 2026](https://luma.com/LCAMay2026?ref=londoncoworkingassembly.com) - [London Coworking Assembly](https://londoncoworking.org/?ref=londoncoworkingassembly.com) - [LinkedIn Coworking Group](https://www.linkedin.com/groups/1924289?ref=londoncoworkingassembly.com) --- ## One More Thing Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support helps others discover how coworking enriches lives, builds careers, and strengthens communities. Community is the key 🔑 ### You're Not Running a 'Real' Coworking Space—The Lie Independent Operators Tell Themselves URL: https://londoncoworkingassembly.com/youre-not-running-a-real-coworking-space-the-lie-independent-operators-tell-themselves/ Last updated: 2026-03-21T16:36:36.000Z ![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/2026/03/p1299664.jpg) February 24th. Blue Garage, Lewisham. The room's full. Coworking operators, local authority people, housing associations, and artists. 60 people in an industrial makerspace with concrete floors and fabrication equipment in the background. The kind of space where real work happens, not the kind you photograph for Instagram. The conversations are good. Sharp. People are asking the right questions—How do we make coworking spaces profitable? What's our role in the future of work when AI is taking jobs? How do we stop feeling invisible? And I stood there thinking: this isn't quite it yet. Not because it's bad. Because I've done enough of these to know what it looks like when a room catches fire properly. When the questions turn into something you can't Google. When people stop performing and start talking like human beings. We're close. But there's still a gap. --- Every independent coworking space operator I know carries a version of this feeling. You're running 20 desks, fifty desks, or even a hundred. You've built something real—a community, a local business, people who show up because your space matters to them. And you're constantly aware of the distance between what you've built and what you can see in your head. Between the event that was good and the event that could be extraordinary. Between the membership base you have and the one you're working toward. Most people call this imposter syndrome. It isn't. ## The Gap isn't failure. It's proof your taste is working. Ira Glass figured this out decades ago, talking about creative work, and it applies to every single person building something they care about. Here's what he said: You get into this work because you have good taste. You know what good looks like. But for the first few years, your work isn't that good. It has ambition, but it's falling short. And because your taste is still sharp, you can see the gap. You know it's disappointing. That gap—between the taste that got you into this and the work you're currently doing—is why most people quit. But Glass said the gap isn't the problem. The gap is proof that your taste is working. You're not broken. You're developing. And the only way through is volume. Do a hundred events. Have a hundred difficult conversations with members. Cycle through a hundred memberships. You close the gap by doing the reps, not by waiting until you feel ready. We run Unreasonable Connection four times a year. Every single time, we close the gap a bit more. Not because we've cracked some formula. Because we keep showing up and doing it again. ## The wrong measure I've been working in coworking since 2010\. Sixteen years. In that time, I've met hundreds of people who have found a building, built a community, and created a genuine local business. And they still don't think they're running a real coworking space. They underplay the effort it takes. The ingenuity. The sheer bloody-minded persistence required to keep a neighbourhood space alive. A neighbourhood café that is the actual heart of its street—regulars, good coffee, the place people meet before they do anything else—and the owner says, "I'm not a real café because I'm not Starbucks." That's not humility. That's the wrong measure. A coworking space with fifty desks, a tight community, members who've been there for years, and the operator says, "I'm not a real coworking space." Compared to what? WeWork? After the top three or four brands—WeWork with around two hundred locations, Regus with a thousand, Premier with one-twenty—everyone else drops to fewer than four locations. Over 51% of coworking spaces in London are owned by operators with one to five locations (based on 2025 industry reports and my own analysis). That's not the "small" part of the market. That's the actual market. ### You've become invisible to each other Ten large brands have the budget and teams to be visible everywhere online. You see them at every conference. You see their content, their PR, their polished websites. And you assume that's what the industry looks like. What you don't see is the five hundred spaces just like yours. Marketing locally. Connecting locally. No PR budget. No content team. Doing the work quietly and well. You've become invisible to each other. And when you can't see the others, the gap starts to feel like a failure rather than progress. ## The diagnostic There's a way to tell the difference between the Gap and an actual self-worth problem. The Gap sounds like: "When we get this sorted." Active. Moving. Building toward something. A self-worth problem sounds like: "I'm not good enough." Static. Stuck. One needs reps. One needs a different kind of conversation. If you're in the first category—and I'd bet most of you are—the answer isn't to wait until you feel ready. The answer is to do more of what you're already doing and let the volume do the work. When I look back at the first Unreasonable Connection event in February, I can see what was missing. But I couldn't have seen it without doing it. And the May event will be better because of February. That's how the gap closes. Not all at once. A bit at a time. By showing up and doing it again. ## Find the others Jon Alexander has joined us twice for Q&As at London Coworking Assembly events. Jon Alexander has joined us twice for Q&As at London Coworking Assembly events. Both times, people kept asking the same question: How do I do this when I get home? How do I actually do everything we're talking about in this room when I'm back in my neighbourhood, in my community? His answer landed in the room like a hammer. "Find the others." Not: get an expert to come speak in your neighbourhood. Find the people who are already doing the work. Join with them. Learn together. That's what Unreasonable Connection is built for. Not to fix you. You're not broken. To show you the others. Because the moment you realise you're not the only one running a fifty-desk space, wondering if you're doing it right, the gap stops feeling like failure and starts feeling like the work. ## [Unreasonable Connection](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) ### Monthly online - **Free**[ **RSVP here**](https://luma.com/ozqzt9z2?ref=londoncoworkingassembly.com) - One hour - Small groups of three to four people - Private rooms, no recording - A question to open things up, then you talk - No guest speakers, no panels - Just human beings talking to other human beings - Running every month for over a year ### Quarterly live and in person - Next one: May 19th at Space4, Finsbury Park - 09:30am to 3:30pm - Same spirit, in person, all day - **[Get your ticket here](https://luma.com/LCAMay2026?ref=londoncoworkingassembly.com) (£99 - £150)** If you've been running your space feeling like the only one doing it this way, you're not. Come and find the others. --- *The distance between your vision and your space right now is not failure. It's the work.* ![](null) ### Why Glasgow's First Coworking Space Stayed All-Subscription with Teresa Jackson URL: https://londoncoworkingassembly.com/why-glasgows-first-coworking-space/ Last updated: 2026-02-26T13:22:02.000Z Why Glasgow's First Coworking Space Stayed All-Subscription with Teresa Jackson 0:00 /200 1× *“I found myself with a building, a smaller building than the one I’m in now, with the bills to pay, and was a bit like, Oh, dear, I’m going to have to do something about this.”* —**Teresa Jackson** --- ### The journey continues - May 19th *On May 19th at Space4, the *Unreasonable Connection Goes Live! The London Coworking Assembly Forum* is back for part two.* *A one-day working session for the people running London’s most vital neighbourhood spaces and the public sector allies working to help them thrive.* [Get Your £99 Ticket Here](https://luma.com/LCAMay2026?ref=londoncoworkingassembly.com) --- ## Episode Summary Teresa Jackson didn’t set out to become a coworking pioneer. She was working from a flat in Glasgow’s city centre, bouncing between her dining table and a sofa three feet away. You know that feeling—laptop balanced on your knees, no separation between work and life, the walls closing in a bit more each day. She’d been running a networking organisation called 4 Networking—23 groups across Scotland in the first year—and knew plenty of freelancers and small business owners in the same boat. So she asked a few of them: what if we rented an office together? A few people said yes. Then she signed the lease on an attic space on John Street. No lift. Tiny kitchen. A proper commitment. Then, as often happens when it’s time to actually pay, some of those people vanished into the sunset. She was left holding the keys to a building she couldn’t afford alone. That moment—being stuck with the bills and no plan—is where Collabor8te actually began. Teresa applied the membership model she knew from networking to the space. Monthly subscription. No long-term commitment. Book what you need when you need it. She started with a 32-hour membership, then added a 12-hour “now and then” option when people said they liked the idea but weren’t sure they’d use it that much. That was 2014\. By 2016, they’d moved to 22 Montrose Street—a Victorian sandstone building in the Merchant City with 40 desks, 9 meeting rooms, and room for about 100 people at any one time. Today, Collabor8te has 350 members. It’s still all subscription. Still no dedicated desks. Still monthly, flexible, all-inclusive. Bernie and Teresa talk through what it actually means to run a space like this—where members can cancel with a month’s notice, but you’re locked into a long-term lease. They discuss the difference between networking (transactional, two hours of business development) and coworking (ambient learning from just being in the room). They get into Teresa’s B Corp journey, which started as a lockdown project and ended with a governance structure that legally prevents the space from being sold to private equity. And they talk about the 4-day work week Teresa introduced for her staff, and how that works when your business is meant to be open and welcoming all the time. This episode is for anyone who’s ever signed a lease and then realised they had no idea what they were doing. --- ## Timeline Highlights **\[01:18\]** Teresa on what she’d like to be known for: “Providing the most welcoming coworking space that is possible to... in the world.” **\[02:09\]** The accidental start: “I got into coworking by a complete accident.” **\[03:09\]** When commitment gets real: “I found myself with a building... with the bills to pay, and was a bit like, Oh, dear, I’m going to have to do something about this” **\[03:46\]** The model that never changed: “It’s always been monthly. It’s always been all-inclusive memberships.” **\[05:11\]** Bernie on whether Teresa questions her model: “Do you see other people doing different memberships and go, Oh, my God, am I doing this right?” **\[06:00\]** Teresa on why their model works: “I think where we are based in the city centre, that we’re all subscription, we do buck the trend.” **\[06:49\]** On attracting the right people: “We attract a certain type of person because of what we do here... you have to want to share.” **\[07:27\]** Glasgow’s first: “It was the first coworking space in Glasgow.” **\[08:40\]** How people come for community now: “Now I think people are drawn to, I want to be with other people. I don’t want to be sitting at home on my own all the time.” **\[10:19\]** On the “hijacking” of coworking: “Everyone thinks they can open a coworking space these days. It’s just always nice and easy. But... it’s a big risk.” **\[13:15\]** Teresa on the accidental nature of it: “If I hadn’t found myself in that situation, would I have done it? I don’t know.” **\[16:54\]** Natural networking: “You aren’t just networking with people while you’re making a coffee in the kitchen... you get to know your fellow coworkers and become friends.” **\[18:18\]** The B Corp project: “We wanted a project. We were a bit bored... this would be a good challenge.” **\[22:20\]** What B Corp revealed: “We learned lots of things. One of the main things, I think, was we had to write things down.” **\[24:18\]** The 4-day week and other changes: “We introduced some things... private health care... cycle to work scheme... a four-day working week.” --- ## The Widow-Maker Lease Let’s be clear about what Teresa signed herself up for. A commercial lease in Glasgow’s Merchant City on a Victorian sandstone building is likely a 10-year Full Repairing and Insuring lease. That means every crack in the facade, every leak in the roof, every drain that backs up—that’s on her. Not the landlord. Her. If the Victorian roof at 22 Montrose Street fails, Teresa pays to fix it. If the sandstone needs repointing, Teresa pays. If the boiler dies in January, Teresa pays. This isn’t a month-to-month WeWork membership. This is a decade-long liability that could bankrupt you if the building turns against you. And who are her customers? People paying £200 a month who can cancel with 30 days’ notice. Teresa absorbs 100% of the risk. Her members carry none. “I found myself with a building... with the bills to pay, and was a bit like, Oh, dear, I’m going to have to do something about this.” That “Oh, dear” is doing a lot of work. It’s the voice of someone who’s just realised they’re standing on the edge of a financial cliff, and the only way forward is to build a bridge while walking across it. Most people in that situation would panic and try to lock members into long-term contracts. Annual commitments. Upfront payments. Anything to create certainty. Teresa did the opposite. She made it easier to leave. Monthly memberships. Cancel anytime. No questions asked. Why? Because she understood something fundamental: **you can’t build community by trapping people.** The subscription model works because it builds trust rather than extracting commitment. Members don’t stay because they’re locked in. They stay because they don’t want to leave. That’s a completely different kind of certainty. And it only works if you’re willing to carry the risk yourself. --- ## The Glasgow Texture Montrose Street sits in the Merchant City, the heart of old Glasgow money. The buildings here are Victorian sandstone—the kind that turns golden in rare Scottish sunlight and looks like they’re brooding the rest of the time. This neighbourhood used to belong to the Tobacco Lords, the merchants who built Glasgow’s wealth on transatlantic trade. The warehouses that once stored tobacco now store something else: human capital, ideas, the quiet hum of people working on things that might or might not succeed. Teresa’s building has weight. Thick walls. High ceilings. The kind of space that makes you feel like you’re part of something older than yourself. It’s not a glass-walled startup incubator dropped into the neighbourhood unannounced. It belongs here. That matters. When Teresa talks about attracting “a certain type of person,” she’s not just talking about freelancers who like flexibility. She’s talking about people who recognise the difference between a coworking space that’s embedded in a place and one that’s just renting square footage. Glasgow isn’t London. It doesn’t have the same frictionless money. The people working at Collabor8te are slogging it out—trying to figure out whether to use ChatGPT or Claude, whether to send the invoice before or after the work, and whether WordPress is worth the headache. They need somewhere solid. Somewhere that isn’t going to disappear if the VC funding dries up. Teresa built that. Not on purpose. But she built it. --- ## The System Teresa’s Actually Operating Let’s name what Teresa is doing, because she doesn’t quite name it herself. Economist Gary Stevenson’s central argument is this: **if you don’t own assets, you’re losing.** Wages go up slowly. Asset prices—property, mostly—go up fast. The gap widens. Wealth consolidates. Most freelancers in Glasgow earn wages, not build assets. They can’t afford to buy commercial property. They can’t take on a 10-year FRI lease. They’re locked out of the asset class that actually generates wealth. So what does Teresa do? She takes on the asset risk herself. She signs the widow-maker lease. She carries the liability for the Victorian roof, the sandstone, and the drains. And then she gives her members access to the infrastructure they couldn’t afford to own. Monthly. Flexible. Low-friction. This isn’t charity. It’s not even radical. It’s just **civic infrastructure operating outside the council**. Teresa is providing the third space that Glasgow’s freelance economy needs to function. She’s doing what the city can’t or won’t do: creating affordable, accessible workspace for people who don’t have deep pockets or investor backing. By staying all-inclusive, Teresa ensures that the barrier to entry stays low. You don’t need six months’ rent upfront. You don’t need a guarantor. You just need to be able to pay this month. That’s wealth redistribution at the street level. It’s not redistributing money. It’s redistributing **access to infrastructure**. And the reason it works—the reason Teresa hasn’t gone bust in 12 years—is because she’s not extracting maximum value. She’s accepting a lower margin in exchange for a more stable, loyal membership base. The corporate chains can’t compete with that. They have shareholders. They have growth targets. They need to extract. Teresa just needs to cover the lease and pay her staff. That’s the moat. That’s why Glasgow’s first coworking space is still here when the others have come and gone. --- ## Networking Isn’t Coworking (But It’s Close) Both Teresa and Bernie ran networking groups before they got into coworking. Bernie describes his experience: going to networking meetings, doing the intros—”I’m Alan the accountant, Bob the builder, Claire the computer fixer”—and then everyone would sit around afterwards in the café, laptops out, working together without even knowing it. Teresa nods: “But you were coworking.” The difference, they agree, is the performance. Networking is two hours of business development. You’ve got your game face on. You’re there to make connections, get leads, and swap cards. Coworking is sitting in a room with people doing the same thing you’re doing. You overhear their phone calls. You notice when someone’s stuck on a problem you’ve already solved. You learn by proximity. Teresa calls it “natural networking.” You’re not networking while you’re making a coffee in the kitchen. You’re just making a coffee. But you end up in a conversation. You become friends. Business partnerships form. “There’s been lots of really strong friendships created here, business partnerships created here.” There’s no office politics because these aren’t your employees. They’re not your team. They’re people in parallel, doing different things, but present in the same space. Bernie makes the point: when you’re in a networking meeting, you’re performing. When you’re in a coworking space, you’re just... there. And that’s when the real learning happens. “I learned so much being in a room with other people because... I just learned so much from hearing how Dave across the room did a sales call.” The ambient learning. The micro-insights. The stuff you’d never sign up for a course to learn, but you absorb just by being in the room. You hear how someone structures a proposal. You notice which app they’re using. You catch the way they handle a difficult client on the phone. You learn whether they invoice before or after the work, whether they’re struggling with the same platform you are, and whether they’ve cracked a problem you’re still stuck on. That’s what Teresa built. Not networking. Something quieter, less transactional, more human. --- ## The B Corp Audit as a Mirror Teresa and her team started the B Corp certification process during lockdown. “Obviously, lockdown was a very challenging time,” she says. They survived—55% down on revenue, but survived—thanks to members who kept paying even when they couldn’t use the space. Things were still quiet in the summer of 2021\. They wanted a project. Teresa came across B Corp. “I hadn’t necessarily even thought of going all the way through with it,” she admits. “But we just thought this would be a good challenge because, again, it’s not something new. The stuff we got, we were doing a lot of it already. But I just thought it would test us to see how good we were.” They scored 94.8\. That’s high. For context, most businesses score around 50\. Collabor8te’s score was driven by governance (mission lock), workers (Living Wage, 4-day week), environment (building retrofits), and community (local supply chain). The mission lock is the most interesting bit. Teresa amended Collabor8te’s Articles of Association to legally require directors to consider the impact of decisions on all stakeholders, not just shareholders. It’s a poison pill for private equity. If someone wanted to buy Collabor8te, strip its assets, raise prices, and cut costs, they’d be legally blocked by the company’s own constitution. “It’s a lovely thing to have,” Teresa says, “just evidence that we care, but we always did care, which is now we’ve got a label.” What did they actually learn from the process? “We had to write things down. We’re like, Yeah, we do that, but we don’t have that written down in the policy.” The B Corp audit didn’t change what they believed. It forced them to document what they already did. That’s useful. When you scale, when you hire, when someone new joins, the culture can’t just live in your head. It has to be written down. The 4-day work week came out of the process. Teresa added private health care. A cycle-to-work scheme. Small things that signal: we mean this. --- ## The 4-Day Week in a 7-Day Business Bernie asks the question every operator is thinking: “How does that actually work?” Coworking spaces are service businesses. Members expect the space to be available. They expect the coffee to be hot and the Wi-Fi to work. If you’re only staffing four days a week, what happens on day five? Teresa doesn’t give the full operational breakdown in the conversation, but the fact that it works tells you something about how Collabor8te is designed. The space doesn’t rely on constant human oversight. The systems work. Members book their own desks and meeting rooms. The doors open. The kitchen is stocked. The infrastructure runs without someone standing over it. That’s where Teresa’s background in CRM and tech pays off. She’s a “Legend” status expert in Nexudus, the software that powers the space. Most operators use maybe 20% of what Nexudus can do. Teresa uses 100%. She’s automated the friction points—invoicing, onboarding, access control—so her staff can focus on the high-value human interactions. A 4-day workweek only works if you’ve designed your business not to require constant intervention. It’s also a signal to the market. Teresa’s saying: we’re not a burnout factory. We don’t expect our staff to be “always on.” We value rest and efficiency over performative busyness. That filters into the space's culture. If the staff isn’t grinding, the members don’t feel pressure to perform hustle culture either. --- ## The Export Model: Next Level Coworking Teresa doesn’t just run Collabor8te. She runs Next Level Coworking, a consultancy that helps other operators set up and optimise Nexudus. Setup fee: £450+. CRM boards: £295+. Custom websites: £750+. Monthly support: £95/month. It’s a hedge. If the Glasgow market crashes, if the lease becomes untenable, if the model stops working, Teresa has a location-independent revenue stream. More importantly, it’s intellectual property. She’s spent 12 years figuring out how to run a flexible, subscription-based coworking space. That knowledge is an asset. She’s packaging it and selling it to operators in London, Brisbane, Berlin—anywhere someone’s trying to figure out how to make Nexudus actually work for them. Bernie doesn’t quite ask it, but the question hangs in the air: is this an admission that the margins on physical space are too thin to survive on alone? Teresa doesn’t answer that directly, but the fact that she built Next Level Coworking suggests she’s thought about it. The smartest operators diversify. They don’t rely on one revenue stream. They don’t assume the lease will always make sense. Teresa learned that lesson the hard way, back in 2014, when she signed a lease and half her members disappeared. She’s not making that mistake again. --- ## The Word “Coworking” Doesn’t Belong to You Anymore Teresa wrote a piece years ago about coworking being “hijacked.” Bernie brings it up. “You wrote an article which was coworking has been hijacked. Do you still feel that?” Teresa’s answer is pragmatic: “I think it has been a bit hijacked. Everybody is coworking now, aren’t they? A lot of people say, I’m coworking. I was like, Are they really coworking? Because they’ve opened a little bit in the corner with some seats.” She’s not precious about it. She’s not gatekeeping who gets to call themselves a coworking space. But she is naming the problem: when everyone uses the word, the word stops meaning anything. The big shiny offices with deep pockets can call themselves coworking. The corporate chains can say they’re community-focused. But they’re not taking the risk Teresa took. They’re not absorbing the existential dread of a 10-year FRI lease while offering month-to-month flexibility. “It’s not the same if you have got deep pockets and a big shiny building and investors and all this thing,” Teresa says. “It’s not the same.” She’s right. The word “coworking” used to mean something specific: independent operators taking personal financial risk to build spaces where freelancers and small business owners could afford to work without working alone. Now it just means “hot desks and Wi-Fi.” That’s fine. Language evolves. But it does make it harder for the Teresa Jacksons of the world to explain what they’re actually doing. When she says “we’re all about being welcoming, being inclusive,” she’s not talking about diversity tick-boxes or corporate values statements. She’s talking about keeping the barrier to entry low enough that people who can’t afford long-term commitments can still access infrastructure. That’s the real hijacking. Not that other people use the word. That the word no longer distinguishes between operators absorbing risk for their communities and property companies maximising yield. --- ## Links & Resources **Teresa Jackson’s Work** - [Collabor8te](https://www.collabor8te.co.uk/?ref=londoncoworkingassembly.com) \- 22 Montrose Street, Merchant City, Glasgow - [Next Level Coworking](https://www.nextlevelcoworking.com/?ref=londoncoworkingassembly.com) \- Consultancy for Nexudus setup and optimisation - [Teresa Jackson on LinkedIn](https://www.linkedin.com/in/collabor8te/?ref=londoncoworkingassembly.com) - [Next Level Coworking podcast with Nexudus](https://nexudus.com/?ref=londoncoworkingassembly.com) \- (Link to follow!) **Related Spaces & Organisations** - [Nexudus](https://nexudus.com/?ref=londoncoworkingassembly.com) \- Coworking space management software - [B Corporation UK](https://www.bcorporation.uk/?ref=londoncoworkingassembly.com) \- Certification and governance framework #### Projects & Community 2026 - [Unreasonable Connection Live! London Coworking Assembly Forum May 19th](https://luma.com/LCAMay2026?ref=londoncoworkingassembly.com) - [RGCS Symposium Berlin 5th and 6th March](http://rgcs-owee.org/?ref=londoncoworkingassembly.com) - [European Coworking Day: 6th May](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [Coworking Alliance Summit 3rd June](https://coworkingalliancesummit.com/?ref=londoncoworkingassembly.com) - [London Coworking Assembly](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) - [European Coworking Assembly](https://coworkingassembly.eu/?ref=londoncoworkingassembly.com) - [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) #### Bernie’s Projects - [London Coworking Assembly ](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/)[**5-Day AI Crash Course for Coworking Spaces**](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) ## One More Thing Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support helps others discover how coworking enriches lives, builds careers, and strengthens communities. Community is the key 🔑 ### How to Turn Developers into Neighborhood Partners with Hannah Philp URL: https://londoncoworkingassembly.com/how-to-turn-developers-into-neighborhood/ Last updated: 2026-02-19T11:42:51.000Z How to Turn Developers into Neighborhood Partners with Hannah Philp 0:00 /200 1× ## Episode Summary *“We’re not a service provider beyond being a great space. I think we’re a platform, and that’s key.”* **Hannah Philp** --- ### **Tired of running yourself into the ground?** *Then stop running alone.* *On February 24th, the London Coworking Assembly presents *Unreasonable Connection Goes Live!*—a one-day working session for the people running London’s most vital neighbourhood spaces and the public sector allies working to help them thrive.* *It’s a day to share the load, find real solutions, and build a new playbook, together.* [Find your crew here.](https://luma.com/LCAforumFeb26?ref=londoncoworkingassembly.com) --- **Hannah Philp is sitting in ARC Tottenham when this conversation happens.** Even through the recording, the space feels calm—that’s the word Hannah keeps using, and you can hear why. It’s designed to be the antidote to the chaos of working from a kitchen table. Bernie mentions he’s known ARC since the beginning, back when they hosted Urban MBA’s 12-week programme in 2021, just as London was allowed to meet in person again during COVID. That history matters because it grounds what Hannah’s trying to do. --- She didn’t set out to fix London’s housing crisis or redesign the high street. She spotted a simpler, more personal problem. Pre-COVID, she watched people—particularly new parents, carers, anyone with responsibilities beyond their income-generating work—drop out of the paid workforce because the 9-to-5 commute (really 8-to-6 if we’re honest) was incompatible with their lives. The only options were expensive serviced offices for venture-backed companies or working at the kitchen table. Nothing existed for the solo entrepreneur or small team who needed somewhere between those extremes. **Hannah’s “why” isn’t abstract.** It’s watching people she knew become isolated. It’s recognising that loneliness in dense urban environments has accelerated since the advent of smartphones. It’s believed that doing focused solo work among other people mitigates that loneliness without demanding you participate in organised networking. --- What started as neighbourhood coworking turned into something more pragmatic: a partnership model with residential developers who control ground floors. Not because developers suddenly care about community (though some do). Because the economics of residential development in the UK have become so challenging that social value is now commercially necessary to unlock planning permission. Bernie asks the question most listeners are thinking: Aren’t developers the problem? Hannah’s answer is refreshingly honest. She knows ARC’s limits. She’s not an urban planner or housing minister. She’s working with what exists—developers who need to make buildings financially viable and councils who want social outcomes. ARC bridges that gap. --- Then Bernie mentions something Hannah clearly doesn’t want to discuss: a central London hub that wasn’t commercially sustainable. “It’s painful to talk about, Hannah,” Bernie says. “I know,” she replies, and they don’t go deeper. But that failure taught them what they’re building now. The developer partnership model exists because going it alone in expensive central London didn’t work. --- **The stakes are clearer when you understand what failure looks like.** If ground floors stay empty—which they are across the UK—high streets die. Mum-and-pop businesses can’t afford business rates or twenty-year leases. US private equity buys up chains, loads them with debt, and only institutional money can survive. The neighbourhood loses the bakery, the dry cleaner, and the antique shop. Meanwhile, new residential buildings keep getting built. Someone will decide what goes on those ground floors. If operators don’t partner with developers, it’ll be another Tesco Metro, or the space will sit empty. --- In Tottenham, ARC received backing from Haringey Council’s Opportunity Workspace Fund. The social value metrics aren’t marketing fluff—they’re contractual obligations embedded deep in the business plan. Hannah describes ARC as a platform for local organisations already doing brilliant work in the neighbourhood, not a service provider helicoptering in with programmes nobody asked for. The three current ARC clubs—Earlsfield in southwest London, Stratford in East London, and Tottenham in North London—operate identically in format but differ significantly in practice. Hannah admits this was humbling. Even with similar member profiles, people's preferences for how to use space vary widely. **This isn’t a business plan you can copy and paste.** --- What Bernie and Hannah both recognise is that the best neighbourhood coworking spaces become what Hannah calls “your other local”—the gym, the pub, the place you buy bread. Where accidental interaction happens. Where you might not speak to anyone all morning, the presence of other people doing focused work mitigates the loneliness of working by yourself at home. Hannah calls it “small c connection,” and it’s the majority of what happens at ARC. Not events. Not networking. Just being around colleagues—even if they’re working on different things. The sense of being seen without forced interaction. --- For operators wondering whether neighbourhood coworking is viable, Hannah offers pragmatic hope. Work with forward-thinking developers. Be clear about what you can and can’t do. Acknowledge commercial imperatives without compromising your social mission. Be a platform, not a service provider. And most importantly: learn from what doesn’t work. The central London failure matters as much as the Tottenham success. --- ## Timeline Highlights **\[00:04\]** Bernie introduces the tension: “The commute and being a neighbourhood workspace... one size does not fit all.” **\[01:37\]** Hannah on ARC’s mission: “We deliver in partnership with new residential developers to open spaces that make working life more calm, more local, more human.” **\[02:13\]** “We go to the neighbourhoods where people are doing exciting things... We can be a place that’s potentially a catalyst for positive change.” **\[03:07\]** The pre-COVID origin: “We wanted to create somewhere that would sit between a draining commute or working at the kitchen table, and that would support focus.” **\[04:50\]** On mitigating loneliness: “Doing that among other people really helps... You could just be coming in and just being around my colleagues versus sitting at home by myself.” **\[06:40\]** The “other local” concept: “ARC \[is\] your other local... where accidental interaction happens... the majority of connection is this small c connection.” **\[07:26\]** Tottenham partnership approach: “We’re working with the council to actually connect with people who are already doing fantastic work in the neighbourhood... We can just be a space for them.” **\[08:26\]** The platform principle: “We’re not a service provider beyond being a great space... I think we’re a platform, and that’s key.” **\[09:27\]** Mixing communities: “We want to be a diverse hub... a mix of an existing community and new people... ensuring that these new buildings are also delivering social value for everyone in the local area.” **\[10:41\]** UK development reality: “The economics of residential development in the UK are really, really challenging... Construction costs have massively risen... The risks have gone way up.” **\[13:46\]** Commercial pragmatism: “We can help \[developers\] realise their commercial outcomes by putting something just brilliant and useful on the ground floor.” **\[15:28\]** The opportunity: “We spotted an opportunity in the huge number of empty ground floor retail spaces in the UK.” **\[17:30\]** Beyond transaction: “It’s more than just a transactional amenity... there’s an intangible value that’s not just about a desk.” **\[22:19\]** Embedded metrics: “In ARC Tottenham... embedded really deep in our business plan are the social value metrics that we absolutely have to deliver.” **\[26:32\]** The painful acknowledgement: Bernie asks about the central London hub—” It’s painful to talk about, Hannah.” “I know.” **\[32:07\]** Local variation: “The way that people want to use space is just totally different in those areas... There isn’t that one-size-fits-all at all.” --- ## The Economics Nobody Mentions (And What Happens If We Get This Wrong) House building in the UK has stalled. Construction costs have risen. Developer risk has multiplied. Hannah names what most operators dance around: developers need to make money, or they won’t build anything at all. Feeling sorry for developers isn’t the point. Understanding their commercial drivers is how you get into those buildings to do something useful. **But here’s what’s at stake if operators don’t solve this problem.** --- Empty ground floors kill high streets. Walk through any British town centre and count how many retail units sit vacant. The mum-and-pop bakery can’t afford business rates—essentially, property tax that UK commercial tenants pay, which can run £20,000-£50,000 annually for a small ground-floor unit. Landlords want twenty-year leases because their buildings are leveraged with institutional debt. Only chains backed by private equity can afford the risk. Hannah mentions this: US private equity money has bought up well-known chains, loaded them with debt, and now they’re the only businesses that can pay the rates. The local dry cleaner, antique shop, and independent café—they’re priced out of the market. --- Meanwhile, new residential buildings keep getting constructed. Someone will decide what goes on those ground floors. If it’s not thoughtful operators partnering with developers, it’ll be another Tesco Metro serving residents who move in and never meet their neighbours. Or the space sits empty, the building feels dead, and the neighbourhood loses what Bernie calls an “activation point.” --- This is where ARC’s model becomes interesting. They’re not asking developers to be charitable. They’re offering a solution to a problem developers already have: what to put on the ground floor that’s financially viable, unlocks planning permission through social value, and doesn’t require a twenty-year tenant paying full business rates. In Tottenham, this meant partnering with Haringey Council’s Opportunity Workspace Fund. **The social value metrics aren’t aspirational. They’re contractual.** ARC had to embed them deeply in the business plan to secure support. Measurable outcomes. Deliverables. Not marketing language. --- This isn’t gentrification dressed up as community. It’s acknowledging that new buildings are being built regardless, and fighting for those ground floors to serve more than just shareholder returns. Bernie presses Hannah on this tension. Developers arriving in neighbourhoods like Stratford or Tottenham bring change. He’s watched Hackney Wick transform since 2013. Some call it regeneration. Others call it colonisation. How do you balance that? --- Hannah doesn’t dodge. She knows ARC’s limits. They’re not solving urban planning failures or addressing housing inequality. They’re pragmatists working within the existing system, trying to create ground-floor spaces that benefit both newcomers and long-term residents. She also knows what happens when the model doesn’t work. Bernie mentions a central London hub that wasn’t commercially sustainable. Hannah’s response: “It’s painful to talk about.” **That failure matters.** It’s why ARC partnered with developers instead of going it alone. It’s why they focus on ground-floor retail, where rent structures differ from those of standalone properties. It’s why social value metrics needed council backing, not just good intentions. The economics are brutal. But they’re fixable if you’re willing to work with the people building the buildings. --- ## The Platform Versus Service Provider Distinction (And Why It Changes Everything) Hannah makes a sharp distinction that matters for every operator reading this. **ARC is not a service provider.** They don’t helicopter into neighbourhoods running programmes for local people. They don’t decide what the community needs. They provide warm, hosted, calm space—and then become a platform for organisations already doing brilliant work locally. --- In Tottenham, this meant connecting with groups the council already knew. Community organisations that needed meeting space. Networks that couldn’t afford to rent. Local freelancers who had nowhere between home and expensive serviced offices. ARC hosts them. Provides the room. Makes the tea. Then gets out of the way. --- Bernie shares a similar experience from Work Hubs—neighbourhood groups using the meeting room for an hour or two led to painting the café next door, which led to someone else making the garden. None of it was programmed. It happened because space was available and people bumped into each other. --- This is what Hannah means by platform. The infrastructure exists. The connections happen organically. ARC doesn’t need to run events to prove they’re “doing community.” The community was already there. --- When you position yourself as a platform rather than a service provider, you change who you partner with. Councils want platforms. Developers need platforms. Local organisations trust platforms. **Service providers arrive with solutions to problems they’ve diagnosed from outside.** **Platforms arrive with space and let the neighbourhood decide what happens next.** --- But here’s what Hannah doesn’t say explicitly: being a platform is harder than being a service provider. Service providers control outcomes. They can point to programmes and attendance numbers. Platforms have to trust that if you create the conditions, connection will happen organically—and that takes longer to prove. --- The Tottenham model works because the council partnership gave ARC legitimacy. When the council backs you, local organisations trust you faster. New residents see you as civic infrastructure, not just another business. But not every partnership will work. Bernie’s question about the central London hub hangs in the conversation. What happens when developers aren’t forward-thinking? When councils don’t have workspace funds? When the economics don’t stack up? --- Hannah’s answer is pragmatic: you acknowledge what’s fixable and what isn’t. You work with the developers who understand that social value unlocks planning permission. You focus on neighbourhoods where change is already happening, and you can be part of shaping it positively. You accept that you can’t save every high street or partner with every developer. But you can embed yourself in enough ground floors that the model becomes replicable. --- ## Small C Connection (And Why Big-C Community Exhausts Everyone) Hannah introduces a phrase worth stealing: **“small c connection.”** Not the capital-C Community that requires events, icebreakers, and strategic programming. The lowercase version that happens when you’re sitting in a room with other people doing focused work, even if you don’t speak to anyone all morning. --- This is ARC’s core insight. Most members aren’t coming to network or socialise or attend workshops. They’re coming to get work done. But they’re choosing to do it around other people instead of alone at home. **That shared presence mitigates loneliness without demanding interaction.** --- Hannah describes it as being seen without being forced. Knowing the barista remembers your coffee order. Recognising faces without needing to know names. The brief exchange in the kitchen while the kettle boils. Bernie calls it grounding. You’re sitting in a room with other people doing the same thing. It’s really grounding. --- He describes his own situation—working from a comfortable home office that’s probably the size of their old flat in Ilford, with two big desks and lots of light. Yet going out to a coworking space every two weeks is such a treat. Being around people is amazing, but it’s so easy to just get locked into sitting at home. --- This matters because most coworking marketing promises big-C Community—collaborative projects, networking events, skill shares, and social calendars. Then operators burn out trying to deliver it, and members feel guilty for not participating. Bernie admits he used to put on endless events, exhaust himself, and wonder why he was buying the crisps for community gatherings. Now he understands: here’s a space, work out how to use it. The platform approach means the space facilitates connection without mandating it. --- Small c connection gives everyone permission to just exist in the space. To work quietly. To leave without explanation. To come in, sit down, get three hours of focused work done, and go home feeling less alone than you did at the kitchen table. It’s ARC’s “other local” concept. The gym where you nod at regulars. The pub where the bartender knows your order. The bakery where you chat about the weather. **You don’t have to be best friends with everyone.** **You just have to know you’re not alone.** --- ## The Tottenham Model (And Why Council Partnerships Actually Work) ARC Tottenham is different from Earlsfield and Stratford because Hannah and her co-founder Josie learned something crucial: you can’t template neighbourhood coworking. Even with similar member profiles—solo workers, freelancers, small teams needing focused space—the way people want to use space varies wildly between neighbourhoods. --- Tottenham’s partnership with Haringey Council created contractual social value metrics embedded in the business plan. This isn’t marketing language. These are measurable outcomes ARC is required to deliver to maintain the partnership and the financial backing from the Opportunity Workspace Fund. --- Hannah describes working with the council to connect with organisations already operating locally. Not arriving with programmes. Not deciding what Tottenham needs. Asking: who’s already doing brilliant work here? How can ARC be useful to them? --- This is platform thinking at its clearest. The infrastructure—meeting rooms, desks, wifi, hosted space—becomes available to existing networks. The social value happens because the right people can access the space, not because ARC invented new initiatives. Bernie notes that many councils try to reinvent what already happens in coworking spaces. They fund “innovation hubs” or “community spaces” without asking operators what actually works. Stacey Sheppard from The Tribe is always investigating how local authorities try to reinvent coworking when the model already exists. --- Bernie and Steve had been talking to Haringey back in 2020 about alternative approaches. That conversation likely led to what Hannah’s doing now. There are forward-thinking boroughs across London experimenting with this. --- For operators wondering whether council partnerships are worth pursuing, Tottenham offers a template. **Embed social value metrics in your business plan from the start.** Position yourself as a platform, not a service provider. Connect with organisations the council already trusts. Make it easy for them to say yes. The win isn’t just financial support. It’s legitimacy. When the council backs you, local organisations trust you faster. New residents see you as civic infrastructure, not just another business. --- But partnerships can fail. Bernie’s gentle prodding about the central London hub reminds us that not every model works. Sometimes the economics don’t stack. Sometimes the neighbourhood isn’t ready. Sometimes you need a council partner to make the numbers viable, and not every council has an Opportunity Workspace Fund. Hannah’s honesty about ARC’s limits—they’re not urban planners, not housing ministers, just operators trying to do something useful within existing constraints—is what makes the Tottenham model replicable. **Know what you can fix.** Work with the partners who have the resources and mandate you need. Accept that you can’t solve systemic urban planning failures, but you can make individual ground floors work better for the people who live above them. --- ## One Size Fits Nobody (And Why That’s Actually Fine) Hannah admits something operators rarely say out loud: even within ARC’s network, each club operates completely differently. Earlsfield in southwest London, Stratford in East London, Tottenham in North London—same brand, same model, same pricing structure. But members use the spaces in fundamentally different ways. --- This was humbling, Hannah says. **There isn’t that one-size-fits-all at all to coworking.** It is about adaptability to the local area and being really open to that. --- Bernie connects this to Xavier’s Commons Hub in Brussels, which runs themed days—designers on Tuesdays, programmers on Thursdays. Instead of trying to serve everyone every day, you create focused community days where people from the same industry gather. You’re not just renting a desk. You’re buying access to your professional community on a predictable schedule. --- This solves a real problem Bernie describes: as a coworking space user (in Vigo now, not London), he’s always wondering which day to use. If he buys a pack of days and can just use them when needed, that’s much easier than committing to a fixed schedule. --- Then there’s the pricing conversation. Bernie describes his frustration with complicated membership tiers. Sixteen options, all with slightly different benefits, impossible to compare without asking AI which one offers the best value. He just gives up. It has to be simple. He wants to go to a café or coworking space for a few hours, get work done, meet a mate, and not overthink the commercial transaction. --- Hannah asks what different ways people use space, and the answer reveals why templating fails. Some members need one predictable day per week. Some want flexible packs. Some need meeting rooms for a few hours. Some want “industry days” to network. Some want access for community groups. Some just want a quiet place that’s neither home nor a café. --- Every neighbourhood prioritises these differently. Earlsfield might value the flexible pack. Stratford might prefer fixed days. Tottenham might need access to meeting rooms for community groups. **The operator’s job isn’t to pick the “right” model.** **It’s to be adaptive enough to give each neighbourhood what it needs.** --- Bernie references Lee Douglas from Wigan and Weave coworking—a space where so many local organisations are woven into the fabric that Wigan became a community in search of a coworking space, rather than a coworking space in search of a community. That’s the goal. Not to build community from scratch. To become part of the community that’s already there. --- Bernie also notes the difference in how space gets used in Hackney, Old Street, Wigan, and Bristol. When consultants arrive with 100 years of coworking data and say “this is exactly what you should do,” they’re offering a really good guide—but there’s massive variation in local needs. --- London used to have many neighbourhoods. Then suddenly it wasn’t anymore. People listening are probably wondering: how can we get our neighbourhoods back? Bernie doesn’t know if it’s actually happening or if he just happens to hang around with twenty people who talk about it all day. --- But Hannah’s work suggests it might be. ARC’s model only works if neighbourhoods still exist beneath the surface. If people want to work near home instead of commuting to central London. If local organisations need space. If new residents moving into flats above want to meet the community that was already there. The post-COVID shift made this conversation possible. If Hannah had started this in 2018, people would have said: “But I’ve got to get on the tube, mate. I’ve got an Oyster card. I can’t work near home.” **Now the question isn’t whether neighbourhood coworking makes sense.** **It’s about making the economics work so operators can survive delivering it.** --- ## The Caribbean Kitchen Test (And What Real Community Actually Looks Like) Bernie and Hannah keep returning to one question: how do you know if you’ve built real community? Bernie names it: “Community is basically the Caribbean kitchen at Urban MBA or people taking care of Elena Giroli when she had to be away for some time and just knowing that you’re missing that connection when they’re not present.” **Not events on the calendar. Not member counts.** Whether people notice when someone’s gone. Whether the kitchen has a specific smell. Whether there’s a story attached to the space that members tell each other. --- If you can’t point to something that specific, you might have a workspace. You probably don’t have a community. --- Hannah agrees. Small c connection accumulates into something real when members care about each other’s absence. When someone asks where Sarah was last week. When the space feels different without certain people there. This isn’t something you can programme. You can’t mandate caring. You can only create conditions where it’s possible. --- That means: calm environments, not chaotic ones. Hosted spaces where someone knows your name. Regularity, so faces become familiar. Time, because connection doesn’t happen overnight. And patience, because not everyone will participate,e and that’s fine. --- The Caribbean kitchen works because someone cooked food they cared about and shared it. That story matters more than any networking event ever could. That sensory memory—the smell, the taste, the generosity behind it—becomes part of the space’s identity. --- Bernie describes painting the café next door to Work Hubs in Euston. It started with neighbourhood groups using the meeting room. They’d have their meeting, make cups of tea themselves, go off, and something would happen in the neighbourhood. Over six months, these casual interactions led to painting the café, then making the garden. None of it was planned. It happened because space was available and people bumped into each other. --- This is what platform thinking delivers. You can’t force the Caribbean kitchen into existence. You can only create the conditions where someone might decide to cook, share, and start a story that members tell for years. Hannah’s model in Tottenham—connecting with organisations already doing brilliant work, providing meeting rooms without complicated booking systems, being a space for them rather than helicoptering in as a service provider—is designed to let those Caribbean kitchen moments happen organically. **The measure of success isn’t how many events you run.** **It’s whether members tell stories about the space. Whether they notice absences. Whether the connection feels real enough to matter when someone’s** **not there.** --- ## Links & Resources **Hannah Philp’s Work** - [ARC Club: arc-club.com](http://www.arc-club.com/?ref=londoncoworkingassembly.com) - [Instagram: @ARC\_club (A-R-C)](https://www.instagram.com/arc%5Fclub%5F/?ref=londoncoworkingassembly.com) - [LinkedIn: ARC Club](https://www.linkedin.com/in/hannah-philp-0487a5b/?ref=londoncoworkingassembly.com) - [Hannah on LinkedIn](https://www.linkedin.com/in/hannah-philp-0487a5b/?ref=londoncoworkingassembly.com) **Mentioned in the Conversation** - [Haringey Opportunity Workspace Fund](https://haringey.gov.uk/business/business-finance-support/workspaces/funding-workspaces?ref=londoncoworkingassembly.com) - [Urban MBA](https://urbanmba.co.uk/?ref=londoncoworkingassembly.com) - [Community as Immunity: Beyond Economic Extraction with Xavier Damman](https://londoncoworkingassembly.com/community-as-immunity-beyond-economic/) - [When a Community Finds Its Coworking Space with Lee Dalgleish](https://londoncoworkingassembly.com/when-a-community-finds-its-coworking/) - [The UK Business Support Failure Coworking Spaces Are Already Solving with Stacey Sheppard](https://londoncoworkingassembly.com/the-uk-business-support-failure-coworking/) #### Projects & Community 2026 - [Unreasonable Connection Live! London Coworking Assembly Forum Feb 24th](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) - [Workspace Design Show London 25th / 26th Feb](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [RGCS Symposium Berlin 5th and 6th March](http://rgcs-owee.org/?ref=londoncoworkingassembly.com) - [European Coworking Day: 6th May](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [Coworking Alliance Summit 3rd June](https://coworkingalliancesummit.com/?ref=londoncoworkingassembly.com) - [London Coworking Assembly](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) - [European Coworking Assembly](https://coworkingassembly.eu/?ref=londoncoworkingassembly.com) - [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) #### Bernie’s Projects - [London Coworking Assembly ](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/)[**5-Day AI Crash Course for Coworking Spaces**](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) --- ## One More Thing Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support helps others discover how coworking enriches lives, builds careers, and strengthens communities. Community is the key 🔑 ### Ireland's Coworking Revolution and Who Actually Benefits with Graham Clarke URL: https://londoncoworkingassembly.com/irelands-coworking-revolution-and/ Last updated: 2026-02-17T23:16:16.000Z Ireland's Coworking Revolution and Who Actually Benefits with Graham Clarke 0:00 /200 1× ## Episode Summary *“We seem to be out front with this when it comes to, I suppose, government support at a national level of coworking as an industry.”* **Graham Clarke** --- ### **Tired of running yourself into the ground?** *Then stop running alone.* *On February 24th, the London Coworking Assembly presents *Unreasonable Connection Goes Live!*—a one-day working session for the people running London’s most vital neighbourhood spaces and the public sector allies working to help them thrive.* *It’s a day to share the load, find real solutions, and build a new playbook, together.* [Find your crew here.](https://luma.com/LCAforumFeb26?ref=londoncoworkingassembly.com) --- Graham Clarke didn’t set out to wire an entire country for coworking. He was a community manager in a space in Ireland, burnt out from running events just to hit KPIs, when the Western Development Commission approached Baseworx with a question: Could a single booking system connect over 100 rural hubs? That was 2018\. Now it’s 407 locations. For-profit, not-for-profit, social enterprises, and major operators—all on one platform. You can land at Dublin Airport, hit “near me,” book a hot desk in Skibbereen, and get a pin code sent to your phone before you leave the terminal. If the hub has integrated access control, you can walk in and start working without speaking to anyone. But the real story isn’t the technology. It’s what happened when hub managers across Ireland started talking to each other once a month. When they realised they could pool their buying power to negotiate better deals on EV chargers. When a digital nomad could extend their holiday because they found a desk 30 minutes from the beach. Graham has seen both sides: the operator trying to keep the lights on, and the software builder trying to automate the boring bits so operators can focus on the human work. In this conversation with Bernie, they explore the economics of who pays for coworking (the bootstrapper vs. the corporate remote worker), the “golf clubification” thesis (what if coworking memberships were curated like BNI chapters?), and why the best thing software can do is act as “guard rails” to prevent community manager burnout. This episode is for anyone who thinks coworking is just about desks and WiFi. Graham and Bernie talk about Ireland’s post-crash entrepreneurial mindset, the housing crisis threatening the “brain gain” success, and why proximity still matters when your members could work from anywhere. --- ## Timeline Highlights **\[02:55\]** Bernie asks Graham to explain Connected Hubs: “That’s revolutionary” **\[03:24\]** Graham on Ireland’s lead: “We seem to be out front with this when it comes to, I suppose, government support at a national level of coworking as an industry.” **\[04:58\]** The three pillars of Connected Hubs: “A team to run it... capital funding to upgrade... a standardised booking engine.” **\[06:23\]** Graham on the national event calendar and economic impact: “I think it’s after contributing, as of last year, 1.6 billion to the economy in its current structure.” **\[09:58\]** The collaborative culture: “Once a month, there’s an open call, and they have a dedicated community manager who gets all the hub managers together.” **\[10:23\]** Group buying power in action: “They were able to sit down and compare notes, and actually collaborate and say, Right, if we wait 10 of them off you, what can you do as a deal on?” **\[14:28\]** Ireland’s startup support system: “Every county council has its own local enterprise office.” **\[16:00\]** The runway advantage: “If you’re a startup that can do business globally and you don’t need to be paying Dublin rent, then that absolutely has an effect on your runway as well.” **\[20:56\]** Graham’s “golf clubification” thesis: “Is there an opportunity to have a coworking space where you have one person from one space or one industry... it’s, I don’t want to say exclusive, but it is like you’re voted in” **\[24:23\]** Bernie on intentional business groups: “When you sit down with a group of fellow business people with intention and vulnerability and openness and trust, it all moves faster.” **\[26:56\]** The directory solution: “That’s why I think it’s important to have a directory anyway in your coworking space.” **\[29:14\]** The demographic shift: “I would contest that that may not be the same today because the audience and the user type of coworking space has shifted, where you have more employees of larger businesses now.” **\[33:09\]** The critical hire: “One of the most important people you can have in your coworking business is a good community manager.” **\[34:42\]** Software as protection: “If you can get all that stuff automated and worked out, you can leave them in the community management place.” --- ## Connected Hubs: When Booking Becomes Infrastructure Bernie called it revolutionary. He’s right. But to understand why, you have to understand what the Western Development Commission was actually solving for. The West Coast of Ireland wasn’t just losing young people to Dublin. It was experiencing decades of structural abandonment—the legacy of an economy that concentrated wealth and opportunity in urban centres whilst rural areas managed decline. When the 2008 crash hit, multinationals laid off skilled workers who would have historically emigrated to London or Boston. This time, the Irish government tried something different. The WDC identified over 200 spaces suitable for knowledge workers. Enterprise centres. Community halls. Dated business centres that needed upgrading but had good bones. **Their research said you need three things:** A team to run it. Capital funding to bring spaces up to modern standards. A standardised booking system. Baseworx became that third pillar. Now there are 407 locations. Graham clarifies: “All of the different, I suppose, entity types and for-profit, not-for-profit, social enterprises, and even some of the larger well-known operators, all on one system.” This isn’t just Airbnb for coworking. **It’s post-austerity infrastructure.** It’s what happens when a government treats remote work as a regional development policy, not a tech perk. You can book a hot desk, a meeting room, or an office. Depending on the hub’s access control setup, you might receive a QR code or a PIN on your phone. You sell the service yourself. But the system also powers community infrastructure: event calendars, blogs, a collaborative news board. By default, Ireland now has a national coworking event calendar. You can see what’s happening in every corner of the country. **The economic case is measurable:** independent economists estimated the project contributed €1.6 billion to the Irish economy as of 2024. Graham talks about the human side, though. Extended holidays. Working near home. Choosing to stay in the village instead of moving to the city. --- ## The Collaborative Culture That Makes It Work Picture this: It’s a Tuesday morning. You’re a hub manager in rural Ireland. Your WiFi’s been dodgy. Your biggest member just left. You’re trying to decide whether to invest in an EV charger but you’ve never bought one before and the quotes you’re getting range from €3,000 to €12,000. You’re alone with this. Except you’re not. Most coworking networks are competitive. Connected Hubs is collaborative. Once a month, an open call brings hub managers together. They share what’s working. They talk about what failed. They compare notes. Graham tells the EV charger story. EV chargers were new. Quotes varied wildly. Hub managers were getting different prices, different recommendations, no clear sense of what they actually needed. “They were able to sit down and compare notes, and actually collaborate and say, Right, if we wait 10 of them off you, what can you do as a deal on?” Group buying power. Collective intelligence. Practical cost savings for operators who are usually cost-conscious and under-resourced. **This is the infrastructure underneath the infrastructure.** The booking system connects the spaces. The monthly calls connect the people running them. Bernie picks up on this: it’s not just about efficiency. It’s about preventing the isolation and burnout that kills independent operators. When you’re running a space on your own, the loneliness is structural. Connected Hubs makes it social. --- ## Ireland’s Post-Crash Entrepreneurial Ecosystem Graham grew up during the Celtic Tiger. Everyone was doing well. Then the crash happened. But Ireland had something most countries don’t: free third-level education (with some registration fees, but “quite attainable”). Multinationals had laid people off. Those people were skilled, educated, and stuck. Historically, they would have left for the UK or the US. This time, they stayed. “You know what? I could do this better than the company I was working for.” That mindset—combined with strong startup support—built the ecosystem Graham now operates in. **Every county council has a local enterprise office.** If you’re starting a business in Ireland today, your first stop is the local enterprise office or Enterprise Ireland. There’s a “well-worn path” with advisors, resources, and funding. Graham’s point: “You mix an entrepreneurial mindset with 400 coworking hubs.” If you’re building a startup that can do business globally, you don’t need to pay Dublin rent. Your runway extends. Your burn rate drops. You can survive longer. The Connected Hubs project didn’t just provide desks. It removed one of the biggest barriers to rural entrepreneurship: professional workspace. --- ## The Success Trap: When the Hub Works Too Well But there’s a shadow to the success story. Skibbereen, where Graham’s Ludgate Hub operates, is now a digital capital. It has world-class 1GB fibre. It attracts returners like Graham, who moved from Galway during COVID. It hosts remote workers for multinationals. The hub worked. The housing didn’t keep up. The guest research document surfacing in the background of this conversation tells a different story: West Cork is experiencing a severe housing crisis. Airbnb saturation. Long-term rentals converted to short-term tourist accommodation. Locals priced out. Young people are still leaving—not because there are no jobs, but because there are no homes. The “brain gain” is creating a “housing drain.” **Graham and Bernie don’t dwell on this in the conversation, but it’s the unlit corner.** When civic infrastructure succeeds in reversing rural decline, it can inadvertently trigger gentrification. The digital nomads and returners who make the hub viable also compete for the housing stock that service workers need. This isn’t unique to Ireland. It’s the pattern everywhere remote work touches down in under-resourced regions. The infrastructure arrives faster than the housing policy. Connected Hubs solved the workspace problem. The accommodation problem remains unsolved. --- ## The Golf Club Thesis: Curated Coworking Graham throws out an idea that Bernie immediately recognises. What if coworking spaces worked like golf clubs? Or BNI chapters? One person per industry. Curated membership. Referral-first culture. Graham worked in a golf club as a kid. He remembers a builder telling him: “I saved up the hello money to get into this place. And I haven’t had to look for work since I got in here.” The thesis: In an industry where rent keeps climbing and corporates can outspend you on marketing, your community is the only moat you have. So why not engineer it? One accountant. One web developer. One lawyer. One marketing consultant. Members refer work to each other because it’s in everyone’s interest. Bernie counters with his friend Mark, who runs an IT support company in London. Mark joined a group—sponsored by Google and Microsoft—of six IT companies serving the same niche. They weren’t competing for the same clients. They were comparing notes, sharing pricing strategies, and highlighting risks. “When you sit down with a group of fellow business people with intention and vulnerability and openness and trust, it all moves faster.” The difference between networking and collaboration: **intention.** Graham worries about the optics, though. “Maybe too close to the bone of the golf club analogy.” The risk: it looks like an old-boys’ club. Exclusive. White. Male. **But this is where the conversation doesn’t go far enough.** If coworking curates for economic value, who decides what “value” means? Who gets voted in? Who gets locked out? The golf club model worked for that builder because he had the capital to pay the “hello money.” What about the bootstrapper who can’t afford the deposit? The immigrant entrepreneur without the social proof? The single parent who can’t attend evening networking because of childcare? Curation isn’t neutral. It’s a class question, a race question, a gender question, an access question. **The spaces that do this well will be explicit about who they’re for**—and honest about who they’re not for. The spaces that do this badly will replicate the gatekeeping of the institutions coworking was supposed to disrupt. --- ## The Myth We’re Selling Ourselves There’s a moment in the conversation where Graham questions an industry truism. Bernie references old research: 87% of freelancers in coworking spaces said most of their business came from people sitting nearby. Graham pauses. “I would contest that that may not be the same today because the audience and the user type of coworking space has shifted, where you have more employees of larger businesses now or even employees of smaller businesses.” **This is the discovery moment.** The coworking industry has been selling itself on proximity-driven serendipity for over a decade. The “magic” of sitting next to someone who happens to need exactly what you offer. The referral engine. The business development you didn’t have to do because the community manager made the introduction. Graham ran a coworking space. He remembers a member needed a website. Another member sitting next to him built websites but had never mentioned it. “I literally didn’t even introduce them. I was like, Do you know this is what he does?” That was the magic of early coworking: proximity created serendipity. Freelancers and bootstrappers working next to each other, discovering they could help one another. But the demographic has shifted. Corporate remote workers. Employees expensing their membership. People who aren’t building their own businesses are just doing their jobs. **They’re tourists.** They consume the vibe but don’t build it. **The “who pays” question matters.** Graham wrote about this in a blog post. If the member is paying out of their own pocket (the bootstrapper), they care deeply about value. High churn risk, but high citizenship potential. If the employer is paying (the corporate remote), the revenue is secure, but the member might not care about the community. They’re consumers, not builders. Graham’s point: that 87% statistic might not hold today. The data quality, the question framing, the demographic mix—it’s all shifted. **The spaces that still see high referral rates are the ones being intentional about who they let in.** This is the uncomfortable truth the industry doesn’t want to say out loud: the “for everyone” model dilutes the referral engine. The curated model works better economically—but raises ethical questions about access. --- ## Community Managers and the Burnout Shield Graham fell into the KPI trap. He was a community manager in Ireland, running events just to hit numbers. Documentary club. Five people showed up. Low quality. High effort. Exhausting. “The quality dipped because I was just trying to hit numbers.” He can still feel it. The Sunday night dread. The spreadsheet with the event calendar. The pressure to prove the community was “active” even when forcing activity was killing the actual community. Now he builds software for people like his former self. Baseworx is designed to act as “guard rails”—automating the boring work (invoicing, bookings, access control) so community managers don’t burn out handling admin. “One of the most important people you can have in your coworking business is a good community manager.” But they’re under-resourced. They’re doing the work of three people. They’re handling the emotional labour of holding space for others. Graham’s philosophy: “If you can get all that stuff automated and worked out, you can leave them in the community management place.” Software shouldn’t replace the community manager. It should protect them. Bernie agrees. Community managers are often the longest-tenured, most valuable people in a space—but they’re frequently pulled into ops, buried in KPIs, disconnected from the human work that makes them good at their jobs. **The best community managers are like Patrick Stewart’s Professor X.** You ask for a one-legged Dalmatian who likes David Bowie and needs a sardine sandwich, and they’ll tell you, “Talk to Jack in the corner.” But that only works if they have the mental space to see people. The documentary club failure taught Graham something: fewer, better events. Say no to the things that don’t serve the actual humans in the room. Protect the community manager’s capacity for the work that matters. --- ## The Creator Economy Collision Graham and his co-host Anne-Marie Murphy are tracking a new tension in coworking: the rise of Creators. Podcasters. YouTubers. Content producers. People who need sound booths, lighting, and privacy—often at short notice. They’re doing “loud work” in spaces designed for “quiet work.” Graham describes it as a zoning issue. “These members aren’t just working; they are broadcasting. They are performing work as content.” The old coworking model—open plan, library rules—doesn’t fit. The Creator needs a studio. The coder needs silence. The therapist needs privacy. Booking systems now need “soundproof logic.” Graham predicts: “Are we moving towards ‘Studio-as-a-Service’ where the desk is irrelevant?” Bernie laughs. He’s seen this. Jane Jacobs wrote about the “sidewalk ballet”—mixed-use creating vibrancy. But coworking spaces are seeing a collision of incompatible uses. **The spaces that adapt will survive.** The ones that cling to the open-plan orthodoxy won’t. --- ## Links & Resources ### Graham Clarke’s Work - Baseworx: [baseworx.com](https://baseworx.com/?ref=londoncoworkingassembly.com) LinkedIn: [Graham Clarke](https://www.linkedin.com/in/grahamclarke1/?ref=londoncoworkingassembly.com) **Connected Hubs Ireland** - [Connected Hubs](https://connectedhubs.ie/?ref=londoncoworkingassembly.com) **Ludgate Hub, Skibbereen** - [Ludgate Hub](https://ludgate.ie/?ref=londoncoworkingassembly.com) --- ### Projects & Community 2026 - [Unreasonable Connection Live! London Coworking Assembly Forum Feb 24th](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) - [Workspace Design Show London 25th / 26th Feb](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [RGCS Symposium Berlin 5th and 6th March](http://rgcs-owee.org/?ref=londoncoworkingassembly.com) - [European Coworking Day: 6th May](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [Coworking Alliance Summit 3rd June](https://coworkingalliancesummit.com/?ref=londoncoworkingassembly.com) - [London Coworking Assembly](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) - [European Coworking Assembly](https://coworkingassembly.eu/?ref=londoncoworkingassembly.com) - [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) ### Bernie’s Projects - [London Coworking Assembly ](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/)[**5-Day AI Crash Course for Coworking Spaces**](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) --- ## One More Thing Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support helps others discover how coworking enriches lives, builds careers, and strengthens communities. Community is the key 🔑 ### What Hospitality Actually Costs with Ian Minor URL: https://londoncoworkingassembly.com/what-hospitality-actually-costs-with/ Last updated: 2026-02-12T22:37:39.000Z What Hospitality Actually Costs with Ian Minor 0:00 /200 1× *“Hospitality is the art of being hospitable.”* **Ian Minor** --- ### **Tired of running yourself into the ground?** *Then stop running alone.* *On February 24th, the London Coworking Assembly presents *Unreasonable Connection Goes Live!*—a one-day working session for the people running London’s most vital neighbourhood spaces and the public sector allies working to help them thrive.* *It’s a day to share the load, find real solutions, and build a new playbook, together.* [Find your crew here](https://luma.com/LCAforumFeb26?ref=londoncoworkingassembly.com) --- Hospitality has become one of those words shouted from every coworking LinkedIn post, usually next to a photo of a nice coffee machine. But Ian Minor has spent 30 years in actual hospitality—nightclubs, bars, restaurants, and health clubs across three continents. The kind with burns, late nights, and a ruthless feedback loop where if the vibe dies, the room empties. He created Working From\_ for The Hoxton. He’s a partner at Brave Corporation with Caleb Parker. He’s rethought everything from what you call your front desk staff to how many times a day you should nod at a member in the corridor. This conversation strips away the Instagram aesthetic and answers the hard question: what does hospitality actually cost when you’ve got two staff and a hundred members? --- This episode is for operators who know “hospitality” matters but aren’t sure what they’re supposed to do about it with limited resources. --- ## Timeline Highlights **\[02:53\]** Ian’s definition: “Hospitality is the art of being hospitable.” **\[03:37\]** “You’re going for an experience within hospitality, and that’s the thing that you’re really delivering. The food and the drink, for me, are part of the product, but they’re not the main thing.” **\[06:03\]** What an experience actually is: “Trying to make something that’s personal to that customer.” **\[07:28\]** The reputation multiplier: “That starts to build a reputation that has come from the experience or the service that they’ve been given... which was more than what they were expecting” **\[10:20\]** Going above and beyond: “If you always go above and beyond what is expected, you’re always going to deliver a lot more than what they even wanted, but they’ll always remember it.” **\[15:19\]** The critical question for operators: “What level of hospitality can they comfortably give with the current operation they have, and what do they aspire to give?” **\[16:54\]** The language shift: “I changed from reception to host. I’ve always called that department the Host Team.” **\[21:52\]** The test: “The human connection that you’re driving or you’re trying to get to is what can define whether or not your hospitality or not.” **\[22:47\]** Restaurant staff costs: “Anything between, let’s say, 23 to 28% of revenue goes on staff salaries.” **\[24:06\]** Flexible workspace reality: “You could probably be down, and what I’ve seen from what I’ve done, between 9% to 11% staff cost against revenue.” **\[26:38\]** Where to start: “Understanding if they’ve got operational manuals written, if they’ve got standard operating procedures written, which are the SOPs.” **\[27:55\]** Why consistency matters: “This break in consistency is the worst thing that you can have in an operation because as a customer, you just don’t know what you’re actually getting from them.” **\[29:03\]** Mapping the member day: “What does their day look like and how many touch points... can I get a nod... or a quick one-minute chat along their day.” **\[31:07\]** The foundation: “The first point of hospitality is just making sure that the service is consistent at the very basic level.” **\[32:34\]** The final instruction: “Just think about what you can deliver and then just try and deliver that consistently at a high level and then a higher level as much as you possibly can.” --- ## The Kitchen Confidential of the Workspace Ian Minor doesn’t come from the world of serviced offices or real estate. He comes from nightclubs. Bars. Restaurants. Health clubs. Late-night operations across three continents. In that world, the feedback loop is immediate and brutal. If the vibe is wrong, the room empties. If the ice runs out, if the security is too aggressive, if the lighting is too harsh—revenue collapses *that night*. There are no five-year leases to hide behind. Bernie captures it perfectly: “If you’ve ever worked in hospitality, there’s like grind, hard work, blood, sweat, and tears and a lot of burns and cuts from doing it.” When coworking spaces started shouting “hospitality!” around 2020, Ian saw a gap. The sophisticated consumer—used to the high-touch service of a Soho House or a boutique hotel—was being forced into sterile, fluorescent-lit serviced offices with receptionists who barely looked up. He realised the skills of the nightclub operator—lighting, sound, service speed, emotional connection—were exactly what the office market lacked. So he brought them over. --- ## What Hospitality Actually Means Bernie asks directly: “If someone bumped into you in Liverpool Street Station and said, What’s hospitality? What would you say?” Ian’s answer is deceptively simple: “Hospitality is the art of being hospitable.” But he immediately adds layers. It’s not about the product. It’s about the experience. “You’re going for an experience within hospitality, and that’s the thing that you’re really delivering. The food and the drink, for me, are part of the product, but they’re not the main thing.” Bernie illustrates this with his own example—a taco place in Vigo. It looks like a greasy spoon. It’s chaotic. The guy behind the counter is shouting. But the food is brilliant, and they walk 20 minutes in the rain on Sunday nights to go there. That’s hospitality. Not designed. Not Instagram-ready. But *felt*. Ian explains what makes it work: “It’s understanding or taking cues from the individual that’s gone in there or the couple that has gone in there... trying to learn a little bit about them... then seeing what little added things that you can do during the course of that sitting to make it extra special.” The test: when they leave, are they still talking about it weeks later? If yes, you’ve created an experience. If no, you’ve just completed a transaction. --- ## The Motivation Question Bernie presses on with motivation. Is it about making someone’s day, or is it about making them come back? Ian cuts straight to it: both are true, but the driver should be love. He talks about a moment from his own career—serving a couple who used to come into a bar at Lakeside Shopping Centre. They ordered a margarita with no salt and a Corona. Three years later, they walked into the Covent Garden branch where Bernie was working. He just put their drinks in front of them without saying a word. They were stunned. “How did you know?” Bernie got a real kick out of that moment—not because it guaranteed loyalty, but because it was a random act of care. > Ian: “You can do this in any walk of life. You can engage with life or not engage with life. If you engage with it, you’re always going to get better and reach your experiences from that.” > > **If you always go above and beyond what is expected, you’re always going to deliver a lot more than what they even wanted, but they’ll always remember it.** Yes, this might lead to a good tip or repeat business. But the deeper reward is personal. “You’re going home from your shift or your night’s work or your day’s work, knowing that for those 8 hours or 10 hours, you did the best that you could do in that period of time, and you can go home happy.” Positivity compounds. Good service makes the server feel good, which makes the guest feel good, which makes the server feel good. Ian calls it living in a “Zen way of life.” --- ## Why We’re “Suddenly” in the Hospitality Business Bernie asks the question every coworking operator has wondered: How did we end up in the hospitality business? Three years ago, weren’t we just renting desks? Ian’s answer is sharp. “I think it needs to sit somewhere in some industry.” Flexible workspace didn’t have a natural home. It wasn’t real estate. It wasn’t office management. It wasn’t pure hospitality either. But “hospitality” became the positioning because it helps people understand they need to give *more* than they have been used to giving in the past. It’s a signal. A cue. “When you say hospitality... I think it’s purely from a positional point of view so that it helps people understand that they need to perhaps give more than what they have been used to giving in the past.” The danger is when people hear “hospitality” and think it means buying expensive furniture and hiring a barista. Ian’s version is different. It’s about the depth of service. Touch points. Consistency. Emotional intelligence. Not Instagram. Operations. --- ## The Language You Use Shapes the Service You Give One of Ian’s most practical moves: changing job titles. He doesn’t call the front desk team “Reception.” He calls them the “Host Team.” Why does this matter? “Reception” describes a *location*. It implies the person won’t move beyond that point. They answer phones. They greet people at the door. That’s it. “Host” describes a *role*. It implies they move through the building. They engage with members throughout their day. They go deeper. Ian explains: “By creating the terminology change, you can then put in a deeper layer of service to define that role and that position, that operational department better.” The question becomes: how many touchpoints occur during a member’s day? In a restaurant, there are dozens. The concierge. The server. The sommelier. The person who clears the plates. The person who delivers the bill. Each is a chance to add care. In a coworking space with a single reception desk, how many touch points exist? Not many—unless you engineer them. Ian’s insight: **The human connection you’re driving is what defines whether it’s hospitality or not.** --- ## The Economics of Hospitality Bernie moves to the hard question: cost. If you’re a small operator with two or three staff and a hundred members, what does hospitality actually cost? Ian doesn’t dodge it. He brings data. **Restaurants:** 23% to 28% of revenue goes on staff salaries. **Nightclubs:** 13% to 16% (fewer services—just bar staff and security). **Hotels:** 30% to 35%. **Flexible workspaces:** Ian’s observation from his own operations—9% to 11%. That gap is structural. You cannot deliver restaurant-level hospitality on nightclub-level staffing. So the question for small operators becomes: what level of hospitality do you deliver *right now*, and what do you aspire to deliver *eventually*? Ian’s advice: start by mapping what you already offer. **How many touch points do you currently have with members?** Is it just a greeting at the door? A smile when they walk past? A monthly newsletter? Then ask: how many more touch points could you add *without* blowing your budget? Someone on your team checking in with regulars once a week? Remembering a member’s coffee order? Sending a quick message on their 100th day pass? These don’t cost money. They cost attention. If those work—if retention improves, if members stay longer, if they bring friends—*then* you consider adding staff. --- ## The SOP Problem Ian’s next insight will annoy some people, but it’s true. **Inconsistency kills trust faster than bad service.** He uses the coffee shop example. You order a flat white. Three times out of five, it’s perfect. Two times, it’s terrible. Now you don’t trust them. You don’t know what you’re getting. That uncertainty is worse than predictably average coffee. This is where Standard Operating Procedures (SOPs) come in. An SOP is a written document that explains how to do something consistently. - Telephone etiquette. - Postal deliveries. - Onboarding a new member. - Greeting someone at the door. - Making a flat white. Ian’s first step for any operator: sit down with your team. Do you have operational manuals? Do you have SOPs? If not, start there. “Those SOPs and those operational manuals teach and tell each member of staff how they need to operate within the space. You’re hoping it will make them more efficient. They’re all going to do something exactly the same way.” Bernie mentions that nowadays, with AI, you record a conversation, transcribe it, and turn it into an SOP in minutes. The speed to high standards has never been easier. Ian agrees—but adds a caveat. Involve your team in creating the SOPs. Let them own it. They already know the quickest, best way to do something because they’re doing it every day. The goal isn’t control. It’s *consistency*. **“This break in consistency is the worst thing that you can have in an operation because, as a customer, you just don’t know what you’re actually getting from them.”** --- ## The Member Day Ian’s framework for thinking about hospitality: the member’s day. What happens from the moment they walk in at 9 AM to the moment they leave at 5 PM? That’s their day. ***“What does their day look like, and how many touch points along that 9 AM to 5 PM graph can I get a nod to them in the corridor or a smile or a quick one-minute chat along their day just to make it a little bit better for them?”*** This is hospitality. Not a fancy lobby. Not free beer Fridays. A nod. A smile. A one-minute chat. These are the moments that make someone feel *seen* without being forced. Bernie shares a story about emailing everyone in a room about an event, then being annoyed that no one talked to him about it. A few weeks later, he tried walking around and personally inviting people: “Ian, we’ve got the barbecue on Tuesday. Would you like to come?” Everyone started talking about it. The email was convenient. The conversation was human. Ian’s point: **The human connection you’re driving is what defines whether it’s hospitality or not.** --- ## What Small Operators Should Do Right Now Bernie asks the critical question: What should a small operator with two or three staff actually *do*? Ian’s answer is refreshingly practical. **Step 1: Audit your current touch points.** What are you already offering? Greet at the door? Occasional check-ins? Monthly events? Write them down. **Step 2: Add one or two more touch points that don’t cost money.** Learn members’ names? Remember their coffee order? Send a quick message on their 50th visit? **Step 3: Measure retention.** Are members staying longer? Are they happier? Are they bringing friends? If yes, the hospitality is working. **Step 4: If retention improves, consider adding staff.** Only then do you expand the team. Ian’s mantra: **“Just think about what you can deliver and then just try and deliver that consistently at a high level and then a higher level as much as you possibly can.”** Don’t try to be a five-star hotel on a two-person team. Be a two-person team that delivers *consistent* care. --- ## The Flat White Test Bernie brings up a recurring experience: walking into a coffee bar, seeing who’s serving, and if it’s not “his person,” walking to the next place. The risk of a mediocre espresso is too high. Ian turns this into a business lesson. **“Think about it from a business perspective, what they’ve just lost because of that, that one thought that you have, that’s the member journey.”** One customer was lost for the day. Multiply that by everyone else who feels the same way. Seven days a week. 365 days a year. That’s not just lost revenue. It’s lost trust. Ian learned this in nightlife and hospitality: “A Coke customer today could be a steak customer tomorrow. You never know who you’re serving.” Consistency isn’t boring. Consistency is the foundation of trust. --- ## The Final Word: Don’t Sweat It Too Much Ian’s closing advice is the most useful. **“I appreciate how hard it is for people to think about the lines of hospitality within what they’re doing. The main thing I would say here is don’t sweat it too much.”** You don’t need to solve this overnight. Figure out what you deliver. Deliver it consistently at a high level. Then, when you’re ready, level up. **“That is getting you into this art of being hospitable, which is the fundamentals of hospitality.”** Bernie wraps it with a reminder: Ian’s written extensively on LinkedIn about this stuff. His articles are “quite good” and “very unfluffy.” That’s about as close to a compliment as Bernie gets. --- ## Links & Resources ### Ian Minor’s Work - [Ian Minor on LinkedIn](https://www.linkedin.com/in/ianminor/?ref=londoncoworkingassembly.com) - [Ian’s articles on hospitality, operations, and flexible workspac](https://www.linkedin.com/in/ianminor/recent-activity/articles/?ref=londoncoworkingassembly.com)e ### Organisations Mentioned - [Brave Corporation](https://bravecorp.co/?ref=londoncoworkingassembly.com) - [The Hoxton / Working From](https://workingfrom.com/?ref=londoncoworkingassembly.com) - [Ennismore](https://ennismore.com/?ref=londoncoworkingassembly.com) ### Projects & Community 2026 - [Unreasonable Connection Live! London Coworking Assembly Forum Feb 24th](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) - [Workspace Design Show London 25th / 26th Feb](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [RGCS Symposium Berlin 5th and 6th March](http://rgcs-owee.org/?ref=londoncoworkingassembly.com) - [European Coworking Day: 6th May](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [Coworking Alliance Summit 3rd June](https://coworkingalliancesummit.com/?ref=londoncoworkingassembly.com) - [London Coworking Assembly](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) - [European Coworking Assembly](https://coworkingassembly.eu/?ref=londoncoworkingassembly.com) - [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) ### Bernie’s Projects - [London Coworking Assembly ](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/)[**5-Day AI Crash Course for Coworking Spaces**](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) --- ## One More Thing Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support helps others discover how coworking enriches lives, builds careers, and strengthens communities. Community is the key 🔑 ### Regeneration Is a Verb. Not a Building. URL: https://londoncoworkingassembly.com/regeneration-is-a-verb-not-a-building/ Last updated: 2026-04-04T09:38:44.000Z --- **🎙️ Listen to these stories and hundreds of others on the** [**Coworking Values Podcast.**](https://coworkingvaluespodcast.substack.com/) --- Walk down any high street in the UK. Look up. Above the vape shops and the boarded-up windows, you see the bones of what used to be. Victorian brickwork. Industrial ambition. The ghosts of an economy that made things. Developers love these buildings. They love the word “Regeneration.” Usually, that word means luxury flats. It means cleaning the brickwork, tripling the rent, and watching the original community vanish like smoke. **But you can build housing without hollowing out the soul of a town.** You can stop the “Brain Drain”—that slow leak of talent from places like Wigan and Newry to London and Manchester. It requires doing the hard thing. **It requires building Civic Infrastructure alongside the apartments.** This week in the Bullpen, we spoke to three people who are refusing to let their towns become dormitories. [**Lee Dalgleish**](https://www.linkedin.com/in/lee-dalgleish-75530611/?ref=londoncoworkingassembly.com), [**Suzanne Murdock**](https://www.linkedin.com/in/suzannemurdock/?ref=londoncoworkingassembly.com), and [**Jane Sartin**](https://www.linkedin.com/in/jane-sartin/?ref=londoncoworkingassembly.com) are fighting for the right to work where you live. **Let’s break it down.** --- ### **Lee Dalgleish: Stop the Brain Drain** Wigan has a problem. The same problem as a hundred other towns in the North. Young people grow up, get educated, look around, and leave. They go to Manchester. They go to London. They take their energy, their spending power, and their future with them. The town becomes a dormitory—a place you sleep, not a place you live. Lee Dalgleish works for The Heaton Group, the developers behind @Cotton Works (formerly Eckersley Mills). They’re building apartments, yes. But they’re doing something different with the rest of the footprint. They aren’t just selling units. **They’re building an ecosystem.** They realised that if you want people to stay in Wigan, you have to give them a “Third Place.” You have to give them a reason to be there after 5 PM. So alongside the housing, they created [**Weave Coworking**](https://www.linkedin.com/showcase/weave-coworking/?ref=londoncoworkingassembly.com). They support the [**Wigan Youth Zone**](https://www.linkedin.com/company/wigan-youth-zone/?ref=londoncoworkingassembly.com).They host **Feast at the Mills**, bringing street food and music into the old industrial footprint. They partner with[**The Brick**](https://www.linkedin.com/company/thebrick/?ref=londoncoworkingassembly.com) to fight poverty in Wigan. I’ve driven around Wigan with Lee and seen all of this in action. This is strategy, not charity. Lee calls it stopping the “Brain Drain.” **If you build a luxury flat but no coworking space, the freelancer moves to Manchester because they’re lonely.** If you build a Youth Zone, that kid grows up feeling like their town invested in them. In the summer months, **over 2,000 people** come through Feast at the Mills every weekend. People are coming up to Lee saying, “We’ve got clients based in Wigan that we’ve never, ever had before... we turned up for a lager... and all of a sudden... the doors have started to open up.” The question Lee keeps asking: **How do we keep people in Wigan?** The answer: Give them somewhere to work, somewhere to gather, and somewhere to belong. --- ### **Jane Sartin: The System Strikes Back** But here’s the catch. You can have the vision. You can have the empty mill. You can have the community ready to move in. And then the envelope lands on the doormat. **Business Rates.** Jane Sartin, Executive Director of the Flexible Space Association (FlexSA), is fighting a battle that most of us are too scared to look at because it’s boring, technical, and terrifying. The Valuation Office Agency (VOA) is using a legal precedent—[**Cardtronics v Sykes**](https://supremecourt.uk/cases/uksc-2018-0225?ref=londoncoworkingassembly.com)—to argue that every single room in your coworking space should be taxed separately. Think about the absurdity of that. *It means that if you have 20 small offices in your building, the VOA wants to treat each one as a separate business premise. They want to send twenty separate bills. *They want to fragment your building into a thousand taxable shards.** It destroys the flexible model overnight. This is a systemic failure. The government says it wants “Growth” and “High Street Regeneration.” But its tax system is designed for 1980s corporate headquarters. Jane has been working on this for over a year. In 2023, the same issue emerged. She resolved it quietly behind the scenes—most of the industry never even knew how close they’d come. Then it came back in spring 2024\. This time, ministers kept batting her back to the VOA. “It’s a technical matter for the agency,” they said. “Not a political decision for government.” So Jane went public. She’s written the playbook. She’s drafted the letter to your MP. She’s leading the campaign to fix the plumbing so the rest of us don’t drown in red tape. **The minister has already told people he’s aware of the issue because of the letters he’s received. More letters increase the pressure.** Jane makes it clear: “If people haven’t already, I would definitely encourage them to write to their MP.” Keep it local—mention the number of businesses you support, the number of people who work from your space, and the local economic contribution. Keep it short—one page of A4, maximum. Make a specific ask—invite them to visit your space, ask them to write to the Exchequer Secretary to the Treasury. --- ### **Suzanne Murdock: Open the Door Wider** So, Lee is helping build the space. Jane is fighting the tax man. Who gets to come inside? **Suzanne Murdock** is the founder of **The Hub Newry** in Northern Ireland. She looked at the standard coworking demographic and realised we were leaving talent on the table. She’s been working with the [**European Coworking Assembly**](https://www.linkedin.com/company/european-coworking-assembly/?ref=londoncoworkingassembly.com) on [**RES-MOVE Project**](https://www.linkedin.com/company/res-move-project/?ref=londoncoworkingassembly.com) an EU-funded project that supports migrant entrepreneurs using coworking spaces as a gateway to economic integration. But her work goes deeper. The Hub Newry has **20-30 desks in their Margaret Street building**, but they’ve designed for different personalities and work styles. Introverts can work quietly in private offices. Extroverts have breakout spaces for collaboration. There’s the Hub Lounge downstairs for coffee and one-to-ones. Suzanne puts the **emphasis on the person and the family feel** as opposed to the work element each day. As she says: “If you’re having a day or it’s a bit of a shit show going on and you’re juggling family and business and everything else thrown at you, there are people here who are going through exactly the same thing.” **This is the next layer of regeneration.** You can refurbish the mill, but you have to make sure the single mum and the new arrival can both access the economic engine you’ve built. Otherwise, you’re building a private club in a public building. --- ### **The Pattern: Build, Protect, Include** - **Lee builds the Ecosystem:** Housing + Work + Youth + Food. It’s a loop, not a line. - **Jane protects the Model:** Fighting the systemic threats (Rates) that would make the ecosystem illegal. - **Suzanne widens the Gate:** Ensuring the “Brain Gain” includes everyone, not just the usual suspects. This is what real regeneration looks like. It’s messy, it’s legal, it’s human. --- ### **Fearless Front-Facers This Week** **Shout-out to developers who build Youth Zones.** You’re proving that profit and purpose can share the same postcode. **Shout-out to everyone writing to their MP about Business Rates.** It’s boring work, but it’s the work that saves the industry. **Shout-out to the spaces supporting migrant founders.** You’re the front line of economic integration. --- ### **Don’t Do It Alone** Reading this is easy. Putting it into action—gathering the people, working out how to work together, making the project actually happen—that’s the hard part. Maybe you’re at a local authority, overrun, trying to make an affordable workspace programme work with no budget. Maybe you’re a one-person coworking operation, overwhelmed, trying to keep the lights on and build something that matters. Maybe you’re somewhere in between. I get it. Everything I work on is done with limited resources, alongside other people working with limited resources. That’s why, on **February 24th**, we’re taking this conversation offline. **Independent coworking space owners, community managers, local authority representatives, and people running affordable workspace schemes** have signed up to spend the day at **Blue Garage in Lewisham**—working together, building their local communities, and sharing knowledge. Look at who’s in that room. > **This is a local coworking community-building conversation, not a global one. This is coworking for the neighbourhood, not the 1%.** The people showing up are exactly the people who need to be hanging out together to make everything we’ve talked about in this newsletter actually happen. Lee’s ecosystem work in Wigan requires local authority support. Jane’s Business Rates fight needs MPs who understand what coworking does for their constituency. Suzanne’s inclusion work depends on local affordable workspace programmes. **The better your local authority and your MP understand the value of your coworking space—both the community-building aspect and the local economic impact—the stronger we all become.** When operators and local government are in the same room, that’s when the plumbing gets fixed. That’s when the Youth Zones get funded. That’s when the Business Rates letter to your MP lands differently because they’ve actually stood in your space and met your members. This day is a full collaboration between the [**Urban MBA**](https://www.linkedin.com/company/urbanmba/?ref=londoncoworkingassembly.com) [**London Coworking Assembly**](https://www.linkedin.com/showcase/londoncoworkingassembly/?ref=londoncoworkingassembly.com) and [**BLUE GARAGE 💙**](https://www.linkedin.com/company/bluegarageorg/?ref=londoncoworkingassembly.com) In fact, the Urban MBA crew will be staffing and running the logistics for the entire day—walking the talk of building next-generation infrastructure. We aren’t going to have a panel where experts talk at you. **We’re going to spend the day building the peer infrastructure that keeps us all alive.** We will talk about the economics of care. We will share the pricing models that work. We will find the others. If you believe that coworking is the lifeblood of the local economy—and if you want to meet the other people who believe it too—then I need you in that room. **Get Your Seat at** Unreasonable Connection Live **(Feb 24th)** [Get Your Ticket Here](https://luma.com/LCAforumFeb26?ref=londoncoworkingassembly.com) --- ### **Connect with today’s guests:** - [**Lee Dalgleish**](https://www.linkedin.com/in/lee-dalgleish-75530611/?ref=londoncoworkingassembly.com) | [**The Heaton Group**](https://www.linkedin.com/company/heaton-group/?ref=londoncoworkingassembly.com) - [**Suzanne Murdock**](https://www.linkedin.com/in/suzannemurdock/?ref=londoncoworkingassembly.com) | [**The Hub Newry**](https://www.linkedin.com/company/the-hub-newry/?ref=londoncoworkingassembly.com) - [**Jane Sartin**](https://www.linkedin.com/in/jane-sartin/?ref=londoncoworkingassembly.com) | [**Flexible Space Association**](https://www.linkedin.com/company/flexible-space-association/?ref=londoncoworkingassembly.com) **🎙️ Listen to their stories and hundreds of others on the** [**Coworking Values Podcast**](https://coworkingvaluespodcast.substack.com/)**.** --- ### **From the Archives: Who Else Is Building the Village?** This week’s theme connects back to previous Bullpen editions: [**Infrastructure Isn’t Concrete. It’s the Safety Net You Build**](https://www.linkedin.com/pulse/infrastructure-isnt-concrete-its-safety-net-you-build-mitchell-g7dme?ref=londoncoworkingassembly.com) — Last week’s edition where we unpacked why “infrastructure” has become an overused word and what it actually means in practice, with [**Tom Ball**](https://www.linkedin.com/in/tomball2/?ref=londoncoworkingassembly.com), [**Rose Radtke**](https://www.linkedin.com/in/roseradtke/?ref=londoncoworkingassembly.com) and [**Georgia Norton**](https://www.linkedin.com/in/georgia-norton/?ref=londoncoworkingassembly.com). [**Is Your Coworking Space Solving Real Problems or Selling Lifestyle Products?**](https://www.linkedin.com/pulse/your-coworking-space-solving-real-problems-selling-bernie-j-mitchell-y192f?ref=londoncoworkingassembly.com) — Where we met [**Williamz Omope**](https://www.linkedin.com/in/womope/?ref=londoncoworkingassembly.com) (Space4 Job Club) and [**Alycia Levels Moore**](https://www.linkedin.com/in/alycialevelsmoore/?ref=londoncoworkingassembly.com) (Polaris BHM) removing barriers and creating employment infrastructure. [**They Built Infrastructure for the Energy Money Can’t Capture**](https://www.linkedin.com/pulse/built-infrastructure-energy-money-cant-capture-bernie-j-mitchell-qj5ef?ref=londoncoworkingassembly.com) — Where we heard from [**Michael Korn**](https://www.linkedin.com/in/michaelkorn/?ref=londoncoworkingassembly.com) (Blue Garage) on building for makers, not just laptop workers. --- We’re documenting next from the Bullpen. More “Gap” strategies. More bridges. More villages. The neighbourhood infrastructure movement is growing. We’re just documenting the proof. --- ### Thank you for your time and attention today! ### **Bernie 💚🍉** ### Community is the key 🔑 --- **P.S.** The work doesn’t happen in the newsletter. It happens when people show up in the same room and figure out how to move forward together. February 24th. You’re either there, or you’re not. [Get Your Ticket Here.](https://luma.com/LCAforumFeb26?ref=londoncoworkingassembly.com) ### When a Community Finds Its Coworking Space with Lee Dalgleish URL: https://londoncoworkingassembly.com/when-a-community-finds-its-coworking/ Last updated: 2026-02-10T21:22:50.000Z When a Community Finds Its Coworking Space with Lee Dalgleish 0:00 /200 1× *“We’re keeping people in Wigan, both in jobs, both in supply chain, young people not jumping on the train any longer to go in 30 minutes down the train track to Manchester or Liverpool. You don’t need to go outside of Wigan now. You can do everything in here.”* **Lee Dalgleish** --- **Tired of running yourself into the ground?** *Then stop running alone.* \*On February 24th, the London Coworking Assembly presents **Unreasonable Connection Goes Live!**—a one-day working session for the people running London’s most vital neighbourhood spaces and the public sector allies working to help them thrive.\* *It’s a day to share the load, find real solutions, and build a new playbook, together.* [Find Your Crew](https://luma.com/LCAforumFeb26?ref=londoncoworkingassembly.com) --- Lee Dalgleish fixes problems. Not the tidy, admin problems. **The ones where young people leave town because there’s nothing for them.** Where historic buildings rot because nobody knows how to bring them back. Where talent drains to bigger cities because local economies can’t retain it. --- He’s the Commercial Property Manager at The Heaton Group in Wigan. But that title doesn’t capture what he actually does. The Heaton Group bought Eckersley Mills in October 2021\. Three massive mills from the late 1800s, right in the centre of Wigan, sitting between Manchester and Liverpool. The sort of place most people write off as too expensive, too complicated, too far gone. They renamed it Cotton Works. Then they started building something nobody expected. --- **Three Mills Pub** opened in May 2024. Four and a half thousand square feet with original slab stone flooring. The sort of character you can’t fake. Lee’s daughter manages it now. **Feast at the Mills** followed in October 2023. An outdoor food hall in the old weaving sheds. DJs, street food, families, dog walkers, and bottomless brunches. **Over 2,000 people show up every weekend in summer.** --- But here’s what matters. **Cotton Works isn’t just hospitality. It’s a regeneration project built to stop the brain drain.** Wigan Youth Zone sits at 35,000 square feet. The largest youth facility of its kind in Europe. Young people aged five to early twenties. Non-means-tested. Music studios, climbing frames, arts, life skills. Teaching kids how to use a washing machine and turn on a dishwasher alongside creative work. Lee’s the Chair of Development on the committee. The Youth Zone runs on **patrons**—local businesses that support financially and in-kind. IT companies, joiners, and electricians. Not just writing cheques. Doing the work. --- Then there’s **Weave.** The coworking space at Cotton Works. Hot desks, resident desks, offices. Built to keep Wigan’s young talent in Wigan. To stop the exodus to Manchester and Liverpool that costs the town billions. And **the Friday Club.** Second Friday of every month. Over 250 people. Free drink when you arrive. Business owners from Bolton, Warrington, St Helens. Doors that were slamming shut elsewhere stay open here. All the proceeds go to local charities. Team Wigan & Leigh. The Brick. Daffodils Dreams. Wigan & Leigh Hospice. The Youth Zone. --- **This episode is for operators who’ve been told you need venture capital to make an impact.** For anyone who thinks regeneration belongs to property developers with offshore accounts. Lee’s got a five-yard rule. **Anyone within five yards who makes eye contact gets a hello.** Sounds basic. But it’s how you build a town where people don’t just work. They stay. --- ## Timeline Highlights **\[02:00\]** Lee on what he’s known for: “Commercial Property Manager at the Heaton group, Wigan.” **\[02:29\]** What Lee wants to be known for: “If you’ve got a question enough, I can help you. Come to me. I’ll do my best to help you.” **\[03:38\]** Eckersley Mills purchased: “In October 2021, we purchased the Ecclesley site, which is now known today as Cotton Work.s” **\[04:56\]** Three Mills character: “It’s just got full of character... epitomises everything that we’re doing here... the restoration work, the respect that we’re paying to all these buildings.” **\[06:22\]** Keeping people in Wigan: “We’re keeping people in Wigan... You don’t need to go outside of Wigan now. You can do everything in here.” **\[07:54\]** Feast at the Mills: “We opened up that in October 2023... what we wanted to create is just people starting to come down to Cotton Works.” **\[10:21\]** Summer numbers: “In the summer months, we’re getting over 2000 people every weekend into the venue, and it’s just snowballed.” **\[12:09\]** Wigan Youth Zone scale: “Wigan Youthsown is the largest Uson of its kind in Europe. It’s 35,000 square feet.” **\[13:35\]** Youth Zone inclusivity: “It’s not means-tested, Bernie... there’s no way of distinguishing children or young adults when they walk in the building... it’s for everybody and anybody.” **\[16:29\]** Lee’s role: “I’m now Chair of Development within the committee... we bounce off each other, and we support each other.” **\[18:54\]** Weave’s purpose: “Weave is about community... It allows small businesses to organically come in... to collaborate with other like-minded professionals.” **\[21:23\]** Friday Club origin: “Come down on the second Friday of each month to three mills or to Feast at the Mills... you get a free drink... come and meet us.” **\[23:32\]** Friday Club impact: “People are coming up to me now saying... we’ve got clients based in Wigan that we’ve never, ever had before.” **\[27:03\]** Five-yard rule: “Everybody that’s within five yards of me, if they make eye contact with me, I’d know them and say hello to them.” **\[29:47\]** Where to connect: “I’m always here at Cotton Works. I’m based up in Wiv in the centre of Wigan. You can connect with me on LinkedIn.” --- ## What 2,000 People on a Weekend Actually Means Most coworking spaces spend years trying to build community. Cotton Works drew 2,000 people per weekend within months of opening Feast at the Mills. Bernie asked the obvious question. How? --- Lee’s answer is simpler than you’d think. They created a place where people wanted to be. Not just a venue with food and drink. **A space where Doris and George bring their dog for a pint and listen to live music.** Where Lee’s daughters turn up for bottomless brunch and DJs. Where families find activities for kids without feeling like they’re at a soft play centre with alcohol. --- “We’ve got dorming on the door, but I beg to differ whether or not we’re at the touch of what we ever need them because everybody comes in.” No security incidents. No trouble. Just people from across Wigan finding a reason to come down to the canal on a Friday night. --- This isn’t a hospitality strategy. **It’s proof that when you build something the town actually needs, rather than what property developers think will maximise yield, people show up.** Feast at the Mills opened in October 2023\. Within a year, it became the place people from outside Wigan know about. “How do you know Wigan, Mitchell?” Bernie gets asked. “Feast at the Mills,” they say. --- That’s not marketing. That’s what happens when 2,000 people have a good time and tell their mates. --- ## The Patron Model That Funds a Youth Zone Wigan Youth Zone costs money to run. Serious money. 35,000 square feet. Staff, equipment, programmes. Music studios, climbing walls, life skills workshops. **All of it non-means-tested, open to any young person aged five to early twenties across the entire Wigan borough.** --- He recognised what he was seeing when Lee took him to the Youth Zone. A serious operation addressing serious problems. Not a cute community project. **A facility doing the work most towns pretend doesn’t need doing.** --- The funding model is **patrons.** Local businesses that support the Youth Zone financially and in-kind. Lee’s a patron. He’s also Chair of Development. That means constant outreach with Lindsay, the Head of Fundraising. Golf days, charity events, and the annual ball. But also practical support. *“They don’t just give us financial increments for the duration of the year. They’ll come in, and we have electrical companies who’ll come in and take over all the electrical works and the safety and things like that. We’ll have a joinery company that’ll make things for us. We’ll have a guy who’s got an IT company, and he’s taking all the IT stuff off of them.”* **This is how you resource a 35,000-square-foot facility without council funding or lottery grants, so it doesn't collapse when priorities shift.** You build relationships with businesses that see the direct line between a functioning Youth Zone and the town’s future workforce. --- Lee gets emotional talking about it. “If I fill up talking about it, you know how passionate I am about it.” --- The Heaton Group didn’t buy Eckersley Mills and then decide to support the Youth Zone as CSR. **The Youth Zone was always part of what Cotton Works represents.** Keep young people in Wigan. Give them skills. Create pathways into businesses like the ones operating out of Weave Coworking. Patrons fund the present. But they’re investing in Wigan’s ability to hold onto its own talent. --- ## When the Community Already Exists Bernie’s been saying it for months. **Most coworking spaces are looking for community.** **Wigan is a community looking for a coworking space.** Lee proves it. --- The Friday Club started as an idea from John, the MD at Heaton Group. He’d been running his own business since he was 16\. On Fridays, he’d take the lads to the pub. Bit of a pat on the back. Couple of pints. When Cotton Works opened Three Mills and Feast at the Mills, they formalised it. Second Friday of every month. Free drink when you arrive. Come say hello. See what’s happening. --- They launched in May or June 2025. By summer, 250 people were showing up. --- > *“People are coming up to me now saying, Do you know what, Lee, with this Friday Club, we’re getting involved with Wigan now. We’ve got clients based in Wigan that we’ve never, ever had before. And all we did was turn up for a lager, had a bit of a packet of Chris and a drink and a bit of a chat.”* **The doors were slamming shut in Bolton, Warrington, St Helens.** **Cotton Works kept them open.** --- This is what Bernie means when he talks about Wigan already being a community. The infrastructure existed. Wigan Warriors, Wigan Athletic, Uncle Joe’s Mint Balls, Northern Soul. Historic pride. But no economic centre that wasn’t tied to retail or commuting to Manchester. --- **Cotton Works gave that community a place to gather around something being built, rather than something being lost.** Lindsay, the Head of Fundraising at the Youth Zone, grew up attending youth clubs in Wigan. She’s now raising funds for the next generation. Lee’s daughter manages Three Mills. --- This is what keeps talent local. Not just jobs. **A reason to invest your life here.** The Friday Club isn’t networking. It’s proof that when you create the conditions for connection, people will show up and bring business with them. --- ## The Five-Yard Rule and Why It Matters Lee learned the five-yard rule a long time ago. **Anyone within five yards who makes eye contact gets a hello.** --- Bernie picked up on it immediately. > *“That saying hello to people for years and years and years. I always thought it’s really odd how you will walk down the street and not say hello to someone. There’s two human beings on a pathway, and they acknowledge each other. It’s 99.9% of people say hello back.”* This sounds basic. It is basic. --- **But most operators don’t do it.** Lee does it everywhere. Walking through Cotton Works, down to Three Mills, across to the Youth Zone. Five yards. Eye contact. Hello. --- > “It sounds really, really simple, doesn’t it? And dead basic, but it’s lost in society, I think, across the board with lots of people.” **The five-yard rule is how you turn foot traffic into relationships.** How do you make sure nobody walks through your space feeling invisible? How do you build the sort of environment where people come up to Lee and say, “We need help with this,” because they know he’ll actually listen. --- > “I’m open to absolutely anything and everything. If it’s hospitality, if it’s office space, if it’s setting up a new business here at Cotton Works, if it’s trying to support a local charity within the community.” This is the operational principle behind Cotton Works’ success. Not a strategy. Not marketing. **Just a willingness to greet people and mean it.** --- Operators spend thousands on community software, event calendars, and engagement metrics. Lee walks five yards and says hello. --- The results speak for themselves. Cotton Works is the place people know about. The Friday Club draws 250 people. Feast at the Mills gets 2,000 per weekend. The Youth Zone thrives on patron support. **All of it built on a rule that costs nothing and requires no technology.** If someone’s within five yards and makes eye contact, say hello. --- ## What This Means for Your Space You’re probably not regenerating three historic mills in Wigan. But you can steal the framework. --- **Stop waiting for the community to arrive.** Look at what already exists. Who’s already organising? What problems are already being solved? Where are people already gathering? Wigan had Warriors fans, Youth Zone alumni, Friday drinkers, and families walking the canal. **Cotton Works gave them a reason to stop walking past and come in.** --- **Build relationships that aren’t transactional.** Lee’s a patron at the Youth Zone. He’s Chair of Development. He runs charity events. None of this directly benefits Cotton Works’ bottom line. But all of it creates the ecosystem that makes Cotton Works possible. --- Patrons support the Youth Zone. Youth Zone graduates need workspace. Weave Coworking offers that. Businesses at Weave attend the Friday Club. Friday Club proceeds fund local charities. **It’s not a funnel. It’s a web.** --- **Use the five-yard rule.** Anyone within five yards who makes eye contact gets a hello. Track how many people you greet in a week. Most operators will be shocked at how low the number is. --- **Keep your door open.** Lee gets emails, calls, and requests from across Wigan. Community groups wanting to use the space. Businesses are asking about collaboration. Charities looking for support. > *“The doors never, ever closed. Because I might miss a point where I think, You know what? What a great opportunity that is to support an organisation like that.”* **Most operators say yes to members and no to everyone else.** Lee says yes to anyone who might contribute to Wigan’s future. That’s why Cotton Works works. --- **Don’t pigeonhole yourself.** Cotton Works is a pub, a food hall, a coworking space, a community venue, a business network, a charity fundraising hub. It’s everything because Wigan needed everything. Your space doesn’t need to be all things to all people. **But it can be multiple things to the right people.** --- **Stop the brain drain where you are.** Lee’s focus is on keeping young people in Wigan. Stopping the exodus to Manchester and Liverpool. Giving talent a reason to stay. **What’s the brain drain in your town?** Where’s your talent going? What would make them stay? --- You don’t need £50 million and three mills. You need a five-yard rule and a willingness to say yes when someone asks for help. --- ## Universal Social Post We interviewed Lee Dalgleish in Wigan last week. Bernie kept saying he’d never seen anything like it. Not because Cotton Works is massive or perfectly designed. Because it works. 2,000 people show up to Feast at the Mills every weekend. The Friday Club pulls 250 business owners from across the North West. Wigan Youth Zone—the largest in Europe—runs on the support of local patrons who give cash, time, and skilled labour. Lee’s the Commercial Property Manager at The Heaton Group. But he’s better described as the fixer of Wigan. He’s got a five-yard rule: anyone within five yards who makes eye contact gets a hello. Sounds basic. But it’s the operational principle behind everything at Cotton Works. Most coworking spaces spend years looking for community. Wigan already had the community. Cotton Works gave them a reason to stop commuting to Manchester and start building something local. The episode’s live now. If you’ve ever been told you need venture capital to make an impact, Lee’s proof you don’t. You need a town that’s ready, a willingness to say hello, and the patience to build relationships that aren’t transactional. If you’re running a space in a town losing talent to bigger cities, this one’s for you. --- ## Links & Resources **Lee Dalgleish’s Work** - [Lee Dalgleish on LinkedIn](https://www.linkedin.com/in/lee-dalgleish-75530611/?ref=londoncoworkingassembly.com) - [Cotton Works, Wigan](https://cotton-works.co.uk/?ref=londoncoworkingassembly.com) - [Weave Coworking](https://weave-coworking.co.uk/?ref=londoncoworkingassembly.com) - [The Heaton Group](https://heatongroup.co.uk/?ref=londoncoworkingassembly.com) **Projects & Community** - [Wigan Youth Zone](https://www.wiganyouthzone.org/?ref=londoncoworkingassembly.com) - [Three Mills Pub](https://thethreemills.co.uk/?ref=londoncoworkingassembly.com) - [Feast at the Mills](https://feastatthemills.co.uk/?ref=londoncoworkingassembly.com) - [The Friday Club (second Friday monthly)](https://www.eventbrite.com/e/friday-club-networking-in-wigan-tickets-1979726453114?ref=londoncoworkingassembly.com#organizer-card) **Charities Supported** - [The Brick Wigan - Fighting poverty in Wigan & Leigh.](https://www.thebrick.org.uk/https://www.thebrick.org.uk/?ref=londoncoworkingassembly.com) - [Daffodils Dreams supporting families in Wigan and Leigh](https://www.daffodilsdreams.org/?ref=londoncoworkingassembly.com) - [Wigan & Leigh Hospice](https://www.wlh.org.uk/?ref=londoncoworkingassembly.com) ### Projects & Community 2026 - [Coworking Operators Weekend Feb 6th](https://luma.com/ghnffot9?ref=londoncoworkingassembly.com) - [Unreasonable Connection Live! London Coworking Assembly Forum Feb 24th](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) - [Workspace Design Show London 25th / 26th Feb](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [Coworking Alliance Summit 4th March](https://coworkingalliancesummit.com/?ref=londoncoworkingassembly.com) - [RGCS Symposium Berlin 5th and 6th March](http://rgcs-owee.org/?ref=londoncoworkingassembly.com) - [European Coworking Day: 6th May](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [London Coworking Assembly](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) - [European Coworking Assembly](https://coworkingassembly.eu/?ref=londoncoworkingassembly.com) - [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) ### Bernie’s Projects - [London Coworking Assembly ](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/)[**5-Day AI Crash Course for Coworking Spaces**](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/) - [Urban MBA](https://urbanmba.co.uk/?ref=londoncoworkingassembly.com) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) ## One More Thing Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support helps others discover how coworking enriches lives, builds careers, and strengthens communities. Community is the key 🔑 ### Audience, Community, or Village? The Framework for Real Connection with Rose Radtke URL: https://londoncoworkingassembly.com/audience-community-or-village-the/ Last updated: 2026-02-05T14:52:16.000Z Audience, Community, or Village? The Framework for Real Connection with Rose Radtke 0:00 /200 1× > *“Community is a really irritating word to me right now. We ask it to carry too much. Everything’s a community.”* > > **Rose Radtke** --- ### **Tired of running yourself into the ground?** *Then stop running alone.* *On February 24th, the London Coworking Assembly presents *Unreasonable Connection Goes Live!*—a one-day working session for the people running London’s most vital neighbourhood spaces and the public sector allies working to help them thrive.* *It’s a day to share the load, find real solutions, and build a new playbook, together.* [Find Your Crew](https://luma.com/LCAforumFeb26?ref=londoncoworkingassembly.com) --- Rose Radtke is a brand strategist, writer, and community manager. She positions herself as a “smart connector”—someone who finds the links between brand, community, and marketing. --- Six years deep in community building, she’s watched the word “community” stretch thinner each year. Everything became a community. Discord servers. Email lists. Substack comments. The word stopped meaning anything specific. --- **Rose makes a distinction that matters.** Audience, community, and village are not the same thing. One lets you lurk. One expects participation. One demands mutual care. --- Bernie and Rose unpack the framework. They move from COVID’s online community boom to the messy reality of engineering community in coworking spaces. Rose is watching 2026’s trends closely. **Coworking spaces struggling to meet rent.** Pricing strategies getting flexible—day blocks, modular memberships. **The lines between workspace and third space blurring.** Pop-up markets in coworking spaces. Coworking desks in bookshops and gyms. --- And she’s asking a question that hospitality venues should be terrified of: **Why don’t they have community managers?** --- This episode is for operators tired of using “community” to mean everything and nothing. It’s for anyone trying to work out whether they’re building an audience, a community, or a village—and what the difference actually means for the people who show up. --- ## Timeline Highlights **\[01:51\]** Rose describes herself: “I’m actually a bit of an octopus. I am a brand strategist, I am a writer, and I’m a community manager.” **\[02:12\]** What she wants to be known for: “Being a real connector, being someone that’s really smart and that connects people up in interesting ways.” **\[03:04\]** The frustration: “We ask it to carry too much. Everything’s a community. We want everything to be a community, and it just carries an awful, awful lot.” **\[04:49\]** The distinction: “Participation is optional. You can either be a lurker... but then you can fluidly move into being a participant.” **\[06:46\]** Village versus community: “In a village, there’s an expectation of care. You extend to each other and everyone has their part to play.” **\[08:49\]** COVID’s turning point: “Communities were lifelines for people in COVID. Most of those communities were online.” **\[11:31\]** Engineering community: “Your branding and your marketing and your community have to work as one for it to work.” **\[13:34\]** Bernie on his favourite spaces: “Started by people who are scratching their own edge.” **\[16:25\]** Rose on 2026 struggles: “Coworking spaces seem to be struggling a bit more this year... a shift towards more flexible memberships.” **\[19:46\]** The blurred lines: “The lines becoming blurred between work space and third space in coworking spaces.” **\[21:27\]** Multi-use strategy: “I want to create reasons for people to stay beyond their work day... and ways to make additional revenue.” **\[22:53\]** Hospitality insight: “I’m really interested in whether or why hospitality venues don’t have community managers. I feel like that’s madness.” **\[24:19\]** Multi-use excitement: “Really make it multi-use. That’s a really interesting and exciting space at the moment.” **\[26:38\]** The future is now: “Lines are being blurred in lots of areas, and I think spatially, that’s the case as well.” --- ## The Three-Type Framework Rose has been working in community for six years. She started through branding—branding communities, finding the work fascinating. Then the word stretched. --- “Over the last 6-8 years, we ask it to carry too much. Everything’s a community. We want everything to be a community, and it just carries an awful, awful lot.” --- She’s right. The word “community” used to mean something specific. Now it means anything a brand wants it to mean. **Rose thinks we need to go back to basics.** Stop calling everything a community. Work out what you’re actually running. --- **An audience is passive.** They consume what you produce. They might engage, but they don’t expect to be part of the thing. --- **A community is fluid.** Participation is optional. You can lurk. You can absorb what you’re reading, overhear conversations, eye things up. Then you can fluidly move into being a participant when you’re ready. No pressure. No expectation. --- **A village is different.** Everyone’s participation is needed. Everyone has a role. There’s an expectation of care. You extend care to each other. Even if your role is just taking your rubbish out on the right day, you have to participate. --- Rose thinks coworking sits somewhere between community and village, depending on how the space is designed. Some members want to get out of their house. Leave behind the mess and the half-eaten Rice Krispies. Work somewhere clean and tidy. **Get their head down. Leave at the end of the day. Go home.** That’s valid. --- Other people want to network. They want to go to a place where people know their name. **They want to be part of the programme, learn stuff, be all in.** That’s valid too. --- Both are community. But they’re not the same kind of community. **Calling them both “community” without distinction makes the word useless.** --- ## COVID Broke the Word COVID was a huge turning point. Community went online. It had to. **Online communities became lifelines for people.** They were essential, not optional. --- “We piled a lot on the word community during COVID,” Rose says. “That is where it all became a bit stretched and misshapen.” --- She’s not wrong. The word community used to imply something physical, something local, something you could walk to. COVID made it mean “any group of people who talk to each other online.” --- **Online communities are just as important and valid as in-person communities.** But they’re very different. The expectations are different. The rhythms are different. The care structures are different. --- We’ve never quite come back from that. The word “community” now has to work for both. It has to mean your local pub and your Discord server. Your coworking space and your Substack comments section. **No wonder it’s irritating.** --- ## Engineering Community in Coworking Rose makes a distinction that matters. Some coworking spaces start because someone needed a place to work. They had extra space. They built something around what they were doing. **The Skiff in Brighton. Coworking Lisboa in Lisbon. Indy Hall.** --- Other spaces start as a brand first. Someone decides to start a coworking space. They build the brand, then they build the community. --- **Both can work. But they’re different.** --- When you start as a brand, you have to engineer the community. Your branding, your marketing, and your community have to work as one. Otherwise, your community just isn’t going to happen. --- Rose thinks that’s fine. “Things change, times change, people change. If we just accept that that is what community is now in coworking, cool, that’s fine.” --- I’m not sure I agree. I think my favourite coworking spaces have been started by people who were scratching their own edge. **People who needed something, so they built it.** The community formed around their intention. --- But Rose is right that engineering community can work. It just requires a different kind of discipline. **You can’t fake it. You can’t market your way into authentic connection.** You have to build the conditions for it. --- Your space has to attract the people you want. Your brand has to signal clearly who this is for. Your community manager (if you have one) has to facilitate without forcing. --- ## The 2026 Pricing Puzzle Rose has noticed something. **Coworking spaces seem to be struggling a bit more this year.** --- There are indicators. More spaces offering flexibility. Lower hour memberships. Modular memberships. Day blocks instead of monthly commitments. --- Maybe it’s because people want more flexibility in their lives. They don’t want to be tied down. --- Or maybe spaces are struggling to make rent and they’re trying anything that might bring people through the door. --- **Tom Ball at Desk Lodge has nailed the pricing.** You can buy a block of days. If you go over those days, you can get a better deal on more days. It’s flexible, but it’s simple. --- Most spaces haven’t worked this out yet. They’ve got 57 different pricing options on their website. **That exhausts the buyer.** It exhausts the accounting system. It exhausts the space operator trying to manage it all. --- Rose thinks the trend is hybrid work meeting economic pressure. People work from home some days, coworking some days, client offices other days. **Fixed monthly memberships don’t fit that pattern anymore.** --- The spaces that survive will be the ones that make flexibility simple. --- ## The Blurred Lines Between Workspace and Third Space Rose is watching a trend that excites her. **The lines are blurring between workspace and third space in coworking spaces.** --- Spaces are becoming multi-use. At the weekend, they become a pop-up market or a supper club. They have a café open to the public. They host community events that draw people who aren’t members. --- **Kemp Town Bookshop in Brighton just added a coworking option.** You can pay for a desk for the day. You’re sitting in the café, surrounded by books. People come to a vintage flea market on Saturday and discover that the space also offers coworking. Boom, new member. --- **David Lloyd gyms have been doing this for years.** You can go to the gym, pay for two hours of childcare in their crèche, do some work upstairs, then have lunch in the café. It’s all under one roof. It’s corporate, but it works. --- Rose thinks this is smart. “I want to create reasons for people to stay beyond their work day or if they’re not working, for them to come in anyway. And ways to make additional revenue.” --- It’s not just coworking spaces adding third space elements. **It’s third spaces adding coworking.** Cafés. Bookshops. Gyms. --- Rose thinks being able to plan your day around one space is becoming important to people. Time is pressured. **Killing two birds with one stone is appealing.** --- ## Hospitality Venues Need Community Managers Rose drops a question that should terrify every pub, café, and restaurant owner in the UK. **“I’m really interested in whether or why hospitality venues don’t have community managers. I feel like that’s madness.”** --- She’s right. It is madness. --- If Rose was running a pub and wanted it to be really successful, she’d hire someone part-time to be a community manager. Create a great programme. Survey the local residents. Find out what they want from the space. **Bring in all the clubs from around the area—book clubs, chess clubs, everything.** Make the pub a hub. --- That role used to be called sales and marketing. But the person with that job title now has a very different headspace. **They’re focused on acquisition, not community building.** --- Rose sees the crossover between brand, community, and marketing. It’s all communication. It’s the “co” in communication. --- But most hospitality venues are stuck in lead generation mode. They’re obsessed with getting new customers through the door. **They’re not thinking about how to make the people who are already there want to stay longer, come back more often, and bring their friends.** --- A community manager in a hospitality venue would programme activity. They’d build loyalty. They’d create reasons for regulars to show up even when they’re not hungry or thirsty. --- **Rose thinks multi-use spaces are where the opportunity is right now.** As a community manager, that’s where she’s looking. --- ## The Social Post Most coworking spaces claim to be communities. But Rose Radtke argues they’re often audiences. Or sometimes villages. **And it actually matters which one you’re building.** --- In her conversation with Bernie, Rose breaks down the three-type framework that changes how you think about participation. An audience is passive—they consume. A community is fluid—lurking is fine, participation is optional. A village demands care—everyone has a role. --- **Coworking sits somewhere between community and village,** depending on your design. Some members just want a clean desk and to leave at 5pm. Others want to know everyone’s name and be part of everything. Both are valid. But calling them both “community” without distinction makes the word useless. --- Rose also unpacks why 2026 is the year spaces are blurring the lines—pop-up markets in coworking spaces, coworking desks in bookshops, gyms with work areas. **And she asks the question hospitality venues should be terrified of: Why don’t they have community managers?** --- Listen to the full conversation between Bernie and Rose to hear the framework that helps you diagnose what you’re actually building—and how to engineer community when you start as a brand, not a need. --- ## Links & Resources ### **Rose Radtke’s Work** - [LinkedIn: Rose Radtke](https://www.linkedin.com/in/roseradtke/?ref=londoncoworkingassembly.com) - [Rose on Instagram](https://www.instagram.com/roseradtke.brands/?ref=londoncoworkingassembly.com) ### **Spaces Mentioned** - [The Skiff, Brighton](https://theskiff.org/?ref=londoncoworkingassembly.com) - [Indy Hall](https://indyhall.org/?ref=londoncoworkingassembly.com) - [Platform 9](https://platf9rm.com/?ref=londoncoworkingassembly.com) - [Desk Lodge](https://www.desklodge.com/?ref=londoncoworkingassembly.com) - [Kemp Town Bookshop, Brighton](https://www.kemptownbookshop.co.uk/?ref=londoncoworkingassembly.com) - [David Lloyd Gyms Coworking](https://www.davidlloyd.co.uk/workstation/?ref=londoncoworkingassembly.com) ### Projects & Community 2026 - [Coworking Operators Weekend Feb 6th](https://luma.com/ghnffot9?ref=londoncoworkingassembly.com) - [Unreasonable Connection Live! London Coworking Assembly Forum Feb 24th](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) - [Workspace Design Show London 25th / 26th Feb](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [Coworking Alliance Summit 4th March](https://coworkingalliancesummit.com/?ref=londoncoworkingassembly.com) - [RGCS Symposium Berlin 5th and 6th March](http://rgcs-owee.org/?ref=londoncoworkingassembly.com) - [European Coworking Day: 6th May](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [London Coworking Assembly](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) - [European Coworking Assembly](https://coworkingassembly.eu/?ref=londoncoworkingassembly.com) - [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) ### Bernie’s Projects - [London Coworking Assembly ](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/)[**5-Day AI Crash Course for Coworking Spaces**](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) ### How Childcare Plus Coworking Becomes Social Infrastructure with Georgia Norton URL: https://londoncoworkingassembly.com/how-childcare-plus-coworking-becomes/ Last updated: 2026-02-03T09:30:31.000Z How Childcare Plus Coworking Becomes Social Infrastructure with Georgia Norton 0:00 /200 1× > *“What concerns me most is this idea that we’re returning to the norms from before... when we tore down the walls between home and work and childcare.”* > > **Georgia Norton** --- ### **Tired of running yourself into the ground?** *Then stop running alone.* *On February 24th, the London Coworking Assembly presents *Unreasonable Connection Goes Live!*—a one-day working session for the people running London’s most vital neighbourhood spaces and the public sector allies working to help them thrive.* *It’s a day to share the load, find real solutions, and build a new playbook, together.* [Find your crew.](https://luma.com/LCAforumFeb26?ref=londoncoworkingassembly.com) --- Georgia Norton spent spring 2024 interviewing founders, childcare workers, and parents across co-located childcare and coworking spaces. What she documented wasn’t a pandemic oddity for affluent families. **It was a structural shift in how people want to arrange work and care.** The report, “The Case for Childcare plus coworking,” argues that these spaces should be treated as essential social infrastructure, not premium amenities. Georgia calls it social infrastructure because that’s what it functions as: - Places where work happens alongside childcare - Where childcare workers gain professional development opportunities shoulder to shoulder with laptop workers - Where bridges get built between people who’d never otherwise meet But Georgia’s facing pushback from **two contradictory directions.** --- **Front one:** *This is elitist. How could this ever be universal childcare?* The spaces look too nice, too intentional about natural light and materials. **Front two:** *Not everyone wants work and care integrated.* Some people prefer separation, long commutes, and wrap-around daycare. Both critiques miss what Georgia is actually arguing. She’s not trying to universalise a single model. **She’s pointing out that thousands of families restructured their lives during the pandemic and don’t want to return to the way things were.** They’ve tasted something different—messy, overlapping, human—and the old binary (office or home, parent or professional, boss or employee) feels like a lie. --- The teens who kept wearing sliders and pyjama pants to school after lockdown? That’s the same cultural shift. We loosened our grip on “how things are supposed to be” and got more realistic about what actually matters. Georgia names **fixable barriers:** - Licensing rules that block grant access - Outdated funding structures - The assumption that childcare innovation requires private equity backing She’s taking these findings to the House of Lords in June. She’s exploring intergenerational models that integrate eldercare alongside childcare. **Her next horizon isn’t scaling Playhood into a chain—it’s asking smarter policy questions about how to fund site-specific, adaptive models that serve neighbourhoods.** --- **This episode is for:** Space operators are wondering if childcare integration makes sense. Parents who’ve felt the guilt of separation and want to explore alternatives. Anyone asking whether coworking can do more than rent desks—whether it can actually function as civic infrastructure that builds bridges across differences. --- ## ⏱ Timeline Highlights **\[02:07\]** What Georgia wants to be known for: “Making an impact... putting that report to work to help inspire entrepreneurs, to defend the childcare workforce.” **\[03:34\]** The provocative question that drove the report: “So many people wanted this... Why aren’t we funding models to pilot this?” **\[04:56\]** Why the report’s lens was American: “I’m sitting on more of a global picture.” **\[05:53\]** The tension Georgia feels most: “What concerns me most is this idea that we’re returning to the norms from before.” **\[09:10\]** On loosening standards: “We all loosened our standards... But I think we just got more realistic about, let’s not waste any time on that separation.” **\[10:20\]** The power of bridges: “We need bridges to other people... not binary employee versus boss, teacher versus parent.” **\[11:11\]** What the pandemic revealed: “The pandemic let us see childcare workers as key workers... We should hold on to models that integrate with families.” **\[14:03\]** The contradictory feedback: “Two key pieces of feedback contradict one another—how is this equitable? And also, this isn’t for everyone.” **\[15:21\]** On not dismissing the model: “If there’s a model here that could work in other neighbourhoods, we’ve got to look at smarter ways of funding.” **\[16:48\]** Georgia on fixable problems: “The barriers to making this more accessible—things like you can’t get grants without the licensing. Really old-fashioned things that get in the way. Fixable problems. I like those.” **\[17:42\]** Why childcare changes everything: “When you add or integrate with a childcare offering... there’s something next level going on.” **\[19:11\]** The workforce development story: “One of the strongest stories... is the workforce development that occurs here.” **\[24:09\]** On species needs: “Openness, open-heartedness and open-mindedness to being around other people is absolutely critical to our social cohesion right now.” **\[26:30\]** Small solutions matter: “Microschools, micro-nurseries with coworking show you don’t need the private equity-backed chain—there have to be entrepreneurs trying things out.” **\[27:56\]** What adaptive means: “We need to be site-specific and grow and adapt to meet each other’s needs... potentially even go into the House of Lords in June to share policy ideas.” --- ## The Two-Front Fight Georgia’s fighting two battles at once. And they contradict each other completely. **Front one:** *This is elitist. How could this ever be universal childcare?* The spaces she profiled look gorgeous. Full of plants, natural light, and intentional materials. People see that and assume expensive, inaccessible, designed for the 2.5% with disposable income. Georgia pushes back hard: “It’s really sad to me that people assume we can’t all have nice things.” Why should designing for human thriving automatically signal exclusivity? --- **Front two:** *Not everyone wants this.* Loads of parents are perfectly happy with the separation between work and care. They want to commute, drop off, access wrap-around daycare, and keep the worlds distinct. Georgia’s not arguing against that choice. **She’s arguing against the assumption that integrated models shouldn’t exist because *some* people prefer separation.** --- The contradiction exposes the real problem. We’ve built a system where innovation in childcare is assumed to be the preserve of premium membership models. And simultaneously, we’ve normalised the idea that “for everyone” means erasing specificity and choice. Georgia’s not trying to universalise one model. **She’s documenting what happens when you give families actual options—and then asking why we’re not funding more experimentation.** The answer involves fixable barriers like licensing and grant eligibility, not inherent inaccessibility. --- ## What the Pandemic Actually Taught Us Some people untethered completely after the pandemic. Sold everything, joined travelling villages with six other families, became world-schoolers. That’s the extreme version. But thousands more made smaller, lasting changes. They recalibrated. Decided work isn’t fixed to a location. Stopped pretending that being a parent and being a professional are separate identities you swap between. --- Georgia keeps coming back to this: “What concerns me most is this idea that we’re returning to the norms from before.” **The norms are:** - Work happens at the office - Childcare happens somewhere else - You commute between identities Teens in sliders and pyjama pants kept challenging that at school. Parents working from neighbourhood cafés with prams parked nearby kept challenging it. Coworking spaces with nurseries next door kept challenging it. --- The dominant culture for so long said there’s a way to show up to work. A way to be a boss. A way to be a parent. The pandemic tore those walls down. And lots of people haven’t rebuilt them. The settings Georgia profiled were founded by people who experienced that shift and decided to build something that reflects it. **The question now:** do we dismiss these as pandemic oddities, or do we get serious about funding models that serve the families who’ve moved on? --- ## Bridges Not Binaries There’s a sociologist Georgia references (the name escapes her mid-conversation, but the framework sticks): **bonds versus bridges.** **Bonds** are the logical connections. Your next-door neighbour, your family member, and people you went to school with. You’re already in each other’s lives for clear reasons. **Bridges** are what coworking uniquely provides. You’re sitting with people who didn’t grow up like you, don’t do the work you do, and don’t share your background. But you’re in the same space. Empathy grows. You become reciprocal. You support one another. --- When you add childcare workers into that mix—working shoulder to shoulder with parents, freelancers, remote workers—something shifts. **The binary breaks.** It’s not employee versus boss anymore. Not teacher versus parent. Not “them” taking care of “my” child while “I” do “real” work. --- **Co-location makes care visible as work.** It puts the people doing that work in proximity to others doing different work. The threshold gets crossed. Childcare workers use the desk space on breaks, after shifts, weekends, to get qualifications, do training, look for new roles. Georgia found consistent stories of respectful working conditions and better remuneration in co-located settings. The childcare workforce is overwhelmingly female, often shockingly devalued with minimum wage or agency contracts. **But when those workers are on-site, seen, and respected as colleagues in a shared space, things change.** --- This is infrastructure work. Not programming events or mandatory icebreakers. Just conditions for bridges where walls used to be. --- ## The Workforce Development Story Nobody’s Telling Georgia didn’t expect this finding when she started the research in March. It became one of the most compelling threads. The early years sector—preschoolers, nurseries—is struggling to recruit. Not enough people are entering degree programmes. Not enough people are getting qualifications. Recruitment across all care sectors is brutal right now. **The work carries immense emotional labour and pays terribly.** --- But in co-located spaces, something different happens. Childcare workers aren’t isolated in a separate building, clocking in and out of shifts with no room to grow. They’re embedded in a workspace where professional development is normalised. They’re watching people pivot careers, take courses, network, and problem-solve. **They’re part of that culture.** --- Georgia describes it as working shoulder to shoulder. Parents tapping away on laptops, yes—but also childcare workers using that same space to level up, explore mobility, and access opportunities. This isn’t anecdotal fluff. **It’s workforce development infrastructure.** The care sector desperately needs appealing workplaces, positive cultures, and pathways for growth. Co-located models offer all three. --- The story matters because it flips the script. Instead of “premium childcare amenity for laptop workers,” it’s “professional development ecosystem that benefits everyone on-site, including—and especially—the people doing care work.” That’s a policy argument. That’s a funding argument. **That’s the story Georgia wants to take to the House of Lords.** --- ## Fixable Barriers (Not Insurmountable Ones) Georgia loves fixable problems. She says it twice. The barriers to making childcare-plus-coworking more accessible aren’t inherent to the model. **They’re old-fashioned structural things:** - Licensing rules that say you can’t get grants without specific certifications - Funding mechanisms designed for traditional nurseries, not hybrid models - Tax structures that treat childcare costs as personal expenses, not business operating costs, even when you’re running your family like a business to make work possible These are policy choices. They can be changed. --- Georgia points to microschools and micro-nurseries as proof that you don’t need private equity-backed chains. Small, site-specific solutions work. Social enterprise models like [Work + Play Hub](https://workplusplayhub.com/?ref=londoncoworkingassembly.com) in Edinburgh serve neighbourhoods that previously had no coworking spaces. A mum saw the gap and built something. **That’s the journey over and over—someone becomes a parent, their eyes open to the barriers, and they scratch their own itch.** --- The question isn’t whether these models can work. They’re already working. **The question is whether we’ll fund them intelligently so they don’t get dismissed as pandemic anomalies for affluent postcodes.** Smarter grant structures. Licensing pathways for hybrid settings. Tax relief that acknowledges childcare as infrastructure, not a luxury. These aren’t moon-shot ideas. **They’re fixable.** --- ## Site-Specific, Adaptive, Alive Georgia keeps returning to the mycelium model. (Her colleague Karen teases her about it, but it’s the right metaphor.) Hybrid businesses that break down walls also grow and adapt to meet each other’s needs. They’re not franchises replicating a formula. **They’re site-specific, responsive, evolving with their neighbourhoods.** --- The innovation curve says serve 2.5% of your potential audience really well before you scale. Understand their needs intimately. Build something that uniquely serves them. That’s business development 101. But when a setting is intentionally small, serving a finite number of people in a specific way, where’s the push to scale coming from? --- Georgia identifies this tension throughout the report. A tiny minority of the spaces she profiled decided to franchise. Most didn’t. They’re asking: **what’s working here, could it work in other neighbourhoods, and how do we share this without losing what makes it work?** --- There’s a big question there about being intentionally small versus spreading the love. About staying local versus influencing policy. About building one brilliant thing versus creating pathways for others to build their own versions. **Georgia’s choosing both.** Playhood stays site-specific in North London. The report goes to the House of Lords. The model stays adaptive. The policy ideas get amplified. --- ## What’s Next (And Why It Matters) Georgia’s exploring intergenerational co-location next. Not just childcare alongside coworking. **Eldercare too.** Bringing in that third generation. Connecting people across ages, needs, and types of care. --- There are so many great sites in our communities already that we could be doing more with. This isn’t about building new infrastructure from scratch. **It’s about reimagining what existing spaces can hold.** --- She’s heading to the House of Lords in June with policy learnings. Taking the findings beyond the coworking walls. Working with academics. Influencing how we fund, license, and support these models at a structural level. Her website, playhood.club, is where updates land. **This isn’t static research. It’s a rolling conversation about how we modernise the infrastructure around family life.** --- **For space operators:** this episode is your primer on whether childcare integration makes strategic sense. Not as an amenity. As infrastructure. **For parents:** this is permission to want something different. To stop accepting the binary. To look for spaces that let you be whole. **For policymakers:** Georgia’s naming the fixable barriers. The rest is political will. --- ## Links & Resources #### **Georgia Norton’s Work** - [Georgia on LinkedIn](https://www.linkedin.com/in/georgia-norton/?ref=londoncoworkingassembly.com) - [Playhood website](https://www.playhood.club/?ref=londoncoworkingassembly.com) - [Gen Z Doesn’t Need ‘Severance’—They Need Shared Spaces for Work and Care](https://www.newamerica.org/the-thread/gen-z-work-life-balance-coworking-space/?ref=londoncoworkingassembly.com) - **New America report:** [The Case for Child Care Plus Coworking: A Model that Empowers Families and Neighbourhoods.](https://www.newamerica.org/better-life-lab/reports/child-care-plus-coworking/?ref=londoncoworkingassembly.com) ### **Spaces Mentioned** - [Work + Play Hub, Edinburgh](https://workplusplayhub.comhttps//workplusplayhub.comhttps://workplusplayhub.com?ref=londoncoworkingassembly.com) ### Projects & Community 2026 - [Coworking Operators Weekend Feb 6th](https://luma.com/ghnffot9?ref=londoncoworkingassembly.com) - [Unreasonable Connection Live! London Coworking Assembly Forum Feb 24th](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) - [Workspace Design Show London 25th / 26th Feb](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [Coworking Alliance Summit 4th March](https://coworkingalliancesummit.com/?ref=londoncoworkingassembly.com) - [RGCS Symposium Berlin 5th and 6th March](http://rgcs-owee.org/?ref=londoncoworkingassembly.com) - [European Coworking Day: 6th May](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [London Coworking Assembly](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) - [European Coworking Assembly](https://coworkingassembly.eu/?ref=londoncoworkingassembly.com) - [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) ### Bernie’s Projects - [London Coworking Assembly ](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/)[**5-Day AI Crash Course for Coworking Spaces**](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) --- ## 🧠 One More Thing Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support helps others discover how coworking enriches lives, builds careers, and strengthens communities. Community is the key 🔑 ### How the 10-Minute City Creates Freedom with Szilvia Filep URL: https://londoncoworkingassembly.com/how-the-10-minute-city-creates-freedom/ Last updated: 2026-01-29T22:52:08.000Z How the 10-Minute City Creates Freedom with Szilvia Filep 0:00 /200 1× > *“If freelancing is the future of work, then coworking is the future workplace.”* > > **Szilvia Filep** --- ### **Tired of running yourself into the ground?** Then stop running alone. On February 24th, the London Coworking Assembly presents **Unreasonable Connection Goes Live!**—a one-day working session for the people running London’s most vital neighbourhood spaces and the public sector allies working to help them thrive. It’s a day to share the load, find real solutions, and build a new playbook, together. [Get Your Ticket](https://luma.com/LCAforumFeb26?ref=londoncoworkingassembly.com) --- Ten years ago, Szilvia Filep quit her multinational job in Budapest because they wouldn’t let her work remotely. Back in 2016, that decision meant becoming a freelancer when Hungarian society viewed freelancing as code for “can’t get a proper job.” It meant moving from the capital to Veszprém—a countryside city—with her husband and young daughter. It meant choosing time over salary, proximity over prestige, freedom over the illusion of security. Today, Szilvia runs the Hungarian Coworking Association, operates a coworking space in Veszprém, and serves as Communications Manager for Coworking Europe. Everything she needs—her kids’ school, her coworking space, the city centre, supermarket, her mother-in-law for childcare—sits within a 10-minute walk from her front door. She calls it her “10-minute city.” Where Paris has Professor Carlos Moreno’s ambitious 15-minute city vision, Szilvia built her own version through strategic decisions about where to live, what to prioritise, and how to structure work around life instead of life around work. The contrast with her previous existence is stark. One to one-and-a-half hours each way in Budapest traffic. Now? She chooses how to spend that reclaimed time. Not stuck in traffic jams. Not at the mercy of delayed trains. Freedom to prepare for her day on her own terms. But here’s what matters for you as a coworking operator: Szilvia’s journey from corporate employee to freelancer to association founder mirrors the transformation happening across Europe right now. What seemed risky in 2016—outcome-based work, autonomy, side projects, choosing flexibility—has become mainstream. In Hungary, the average person under 35 now spends just two years at one company. The future Szilvia bet on has arrived. And if freelancing truly is the future of work, then coworking genuinely is the future workplace. Not because of hot desks or good coffee. Because people working flexibly still need human contact. They need spaces designed around connection, not just productivity. They need to know they’re not alone “slogging it out” trying to make WordPress work or deciding whether to invoice before or after completing the work. Szilvia’s experience in smaller cities reveals something corporate chains can’t replicate: 60% of her coworking members joined when the space opened two-and-a-half years ago and are still there. That loyalty stems from limited options, yes—but more powerfully, from genuine belonging. In smaller towns, you run into each other outside the space. The connections run deeper. The community isn’t strategic; it’s real. This episode is for operators building local coworking spaces, running regional associations, or wondering whether European Coworking Day matters beyond marketing. Szilvia shows how grassroots movements gain credibility through continental connection whilst maintaining fierce local loyalty. You’ll leave understanding how to design a life that actually fits your values, why freelancing skills translate directly to coworking operations, and how European Coworking Day on 6th May gives your local work the visibility it deserves. --- ## Timeline Highlights **\[00:04\]** Bernie announces European Coworking Day is on the sixth of May **\[01:26\]** Szilvia introduces herself: founder of Coworking Hungary Association, runs a space in Veszprém, recently joined Coworking Europe conference team **\[02:07\]** Coworking Europe 2026 will be in Paris on sixth of November **\[02:39\]** “I’ve created my life, my basic needs in a way that everything is just 10 minutes walk from my home” **\[04:52\]** On reclaimed commute time: “It’s freedom” **\[08:34\]** The brave 2016 decision: “I had to quit. That was the time when I became a freelancer to be able to create the life I wanted to live” **\[11:49\]** Essential freelancing skills: “Creativity... you have to be quite brave... good in marketing and pretty much in sales... personal branding... Very, very thoughtful on financials” **\[13:54\]** Szilvia’s realisation: “It’s just the future of work” **\[16:38\]** On selling outcomes: “It’s not the time what you sell, but it’s the results what you sell” **\[17:57\]** Job tenure in Hungary: “The average time a younger person under 35 years spends at one company is two years” **\[21:03\]** The defining quote: “If freelancing is the future of work, then coworking is the future workplace” **\[22:38\]** Why European Coworking Day matters: “This gives an extra credibility and visibility to the things that we do here in Hungary” **\[25:21\]** On loyalty in smaller cities: “60% of the coworkers who are currently using the space, joined at the very beginning when we opened the space two and a half year ago” **\[29:59\]** Bernie’s reminder: “Collaboration over competition” --- ## The 10-Minute City You Can Build Today You don’t need municipal permission to create a 10-minute city. Szilvia designed hers through decisions: choosing Veszprém over Budapest, paying more for a flat near the city centre instead of cheaper suburbs, opening her coworking space within walking distance of her home. The trade-off was clear. Living centrally costs more. But the return—time, autonomy, presence with her children—proved worth every forint. Before moving, Szilvia and her husband sat down and asked: “How do we want to lead our family life together?” Both had spent their childhoods travelling to school in different cities. Both commuted 30-40 minutes one way to university in Budapest. Both wanted something different for their kids and themselves. What makes this relevant for coworking operators? Your members face the same calculation. They’re weighing commute time against flexibility, corporate salaries against autonomy, prestige against presence. The operators who understand this friction—who position their spaces as infrastructure for freedom, not just desks for rent—win the loyalty Szilvia describes. Sixty per cent retention over two-and-a-half years doesn’t happen by accident. It happens when your space solves a life design problem, not just a workspace problem. --- ## When “Freelancer” Meant “Unemployed” In 2016, telling people in Hungary you were a freelancer translated roughly to: “I can’t get a proper job.” Szilvia heard it constantly. “Poor freelancers, it’s how hard for them to get a job, how it’s just not stable, it’s just unpredictable. It’s unsafe financially.” She could count on her hands how many people she knew doing the same work. So she organised a freelance conference. She ran events for freelancers to meet and learn from each other. She told everyone she could about this emerging way of working. Ten years later, the world has caught up. Remote work. Outcome-based projects. Side gigs. Portfolio careers. These aren’t fringe anymore—they’re how most knowledge workers operate, whether officially freelance or not. But here’s the insight that matters: the skills Szilvia needed to succeed as a freelancer in 2016 are exactly the skills coworking operators need today. Creativity. Courage. Marketing yourself (or your space). Sales and personal branding. And critically—being “very, very thoughtful on financials.” If you can’t plan for income volatility, freelancing becomes genuinely precarious. If you can’t market your value, you struggle to fill your pipeline. If you’re not brave enough to make unconventional choices, you default to copying what others do. Szilvia’s freelance foundation prepared her perfectly for coworking operations. Both require building community from scratch, explaining a concept people don’t yet understand, and staying financially resilient through uncertainty. --- ## The Future of Work Has Arrived Szilvia saw it coming in 2016. She researched freelancing, trying to understand where it fit on “the map of the world of work.” Her conclusion: “It’s nothing extraordinary. It’s just the future of work.” How people worked as freelancers in 2015 is how most people work in 2026\. Remotely. With autonomy over their schedules. Selling results, not time. Managing multiple projects or clients. Doing side gigs alongside main employment. In Hungary, Bernie notes that COVID revealed how fragile employment security really is. The “job for life” their parents’ generation expected simply doesn’t exist. Under-35s switch companies every two years—essentially living project-based careers even within traditional employment. This transformation changes what coworking needs to provide. It’s not about replicating corporate offices. It’s not about professional addresses or meeting rooms. It’s about solving the core freelancing problem: isolation. As Szilvia puts it, home office “turned out it’s also not enough because you don’t have the interaction with people and that has a negative impact on creativity, cooperation, and many, many other things.” The solution? Flexibility and the idea of coworking. Multi-purpose community hubs where work happens but community forms. Spaces that fit into daily life—Hector’s “ecosystem” insight—rather than requiring members to build their lives around the space. If freelancing is genuinely the future of work, your coworking space isn’t competing with WeWork. You’re building civic infrastructure for how humans will work for the next fifty years. --- ## Why European Coworking Day Isn’t Just Marketing Every May 6th, coworking spaces across Europe open their doors for European Coworking Day. In Hungary, the Coworking Association runs it as part of their “Open Coworking Week”—an extended celebration that’s been happening for six years. Szilvia explains why they participate: “This gives an extra credibility and visibility to the things that we do here in Hungary. We are not just saying that, okay, here it’s springtime, let’s visit some coworking spaces in Hungary. But we can say that, hey, there’s a European Coworking Day. All the coworkings in Europe are celebrating this new movement.” It’s easy to be cynical about coordinated awareness days. But for operators in smaller cities and regional associations, European Coworking Day solves a real problem: legitimacy. When you’re explaining coworking to local government, potential members, or sceptical family members, being part of a European movement matters. It signals this isn’t just your quirky local project—it’s a continental shift in how work happens. Bernie captures the power of seeing “big shiny spaces in Berlin and little villages in Portugal and a place in Copenhagen and a place in Basingstoke in the UK all do the same thing.” It’s solidarity. It’s proof. It’s belonging to something that matters. For you, this means: don’t sit out European Coworking Day thinking it’s someone else’s initiative. It’s yours. It’s how you connect your local work to a movement that’s reshaping European work culture. And it’s how operators like you find each other, swap ideas, and remember: collaboration over competition. --- ## The Loyalty You Can’t Buy Here’s what surprised Szilvia about running a coworking space in a smaller city: the loyalty. Sixty per cent of her members joined at the beginning two-and-a-half years ago. They’re still there. In bigger cities, members might have ten coworking options within a 20-minute radius. In Veszprém, there’s Szilvia’s space and... that’s largely it. Limited choice breeds loyalty, yes. But that’s not the full story. “They really belong,” Szilvia explains. “They really feel like that this way they are part of an additional community in their city, and they really value it.” In smaller towns, community isn’t strategic. You run into members outside the space. Your kids go to the same school. You shop at the same supermarket. The boundaries between coworking community and actual community blur—and that’s the point. Bernie connects this to his experience in Vigo versus London. In London, you can be anonymous. In Vigo, everyone knows each other. The coworking space isn’t separate from daily life; it’s woven into it. This has direct implications for how you operate. Stop trying to compete on amenities or price. You’ll lose to corporate chains. Compete on something corporate spaces can’t replicate: being genuinely embedded in your locality. Know the surrounding area. Partner with local cafés, libraries, schools. Show up at neighbourhood events. Make your space feel like it grew organically from the community rather than being imposed upon it. The operators winning in 2026 aren’t running coworking spaces. They’re building infrastructure for local resilience. And loyalty follows. --- ## What Skills Actually Matter Szilvia learned quickly what freelancing demands: “Creativity. You have to be quite brave. You have to be good in marketing and pretty much in sales, personal branding. Very, very thoughtful on financials.” Strip away the inspirational talk about freedom and flexibility, and freelancing requires hard commercial skills. You’re selling yourself constantly. You’re managing cash flow through income volatility. You’re building a brand whether you think in those terms or not. Bernie admits he’s good at everything except the money part—he always needs help with finances. That honesty matters. Most coworking operators are brilliant at community and hospitality. Many struggle with pricing, financial planning, and sales. But here’s the parallel: running a coworking space requires exactly the same skill set as freelancing. You need creativity to stand out. Courage to make unconventional choices. Marketing to fill your space. Sales to convert enquiries. Financial discipline to survive lean months. Szilvia’s freelancing journey prepared her for coworking operations. If you’re struggling with any part of your business, look at what successful freelancers do. They niche down. They build personal brands. They focus on outcomes, not hours. They plan financially for volatility. The operators thriving in 2026 stopped thinking like landlords and started thinking like freelancers: outcome-focused, community-driven, financially resilient, and brave enough to do things differently. --- ## Links & Resources ### Szilvia Filep’s Work - [Szilvia Filep on LinkedIn](https://www.linkedin.com/in/szilvia-filep/?ref=londoncoworkingassembly.com) - [Coworking Hungary](https://www.coworkinghungary.hu/?ref=londoncoworkingassembly.com) - [KATEDRA Coworking Veszprém](https://katedracoworking.hu/?ref=londoncoworkingassembly.com) - [FreelancerBlog is building the Hungarian freelancer ecosystem.](https://freelancerblog.hu/?ref=londoncoworkingassembly.com) - [Coworking Europe 2026 Paris](https://coworkingeurope.net/?ref=londoncoworkingassembly.com) ### Projects & Community 2026 - [Coworking Operators Weekend Feb 6th](https://luma.com/ghnffot9?ref=londoncoworkingassembly.com) - [Unreasonable Connection Live! London Coworking Assembly Forum Feb 24th](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) - [Workspace Design Show London 25th / 26th Feb](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [Coworking Alliance Summit 4th March](https://coworkingalliancesummit.com/?ref=londoncoworkingassembly.com) - [RGCS Symposium Berlin 5th and 6th March](http://rgcs-owee.org/?ref=londoncoworkingassembly.com) - [European Coworking Day: 6th May](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [London Coworking Assembly](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) - [European Coworking Assembly](https://coworkingassembly.eu/?ref=londoncoworkingassembly.com) - [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) ### Bernie’s Projects - [London Coworking Assembly ](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/)[**5-Day AI Crash Course for Coworking Spaces**](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) --- ## One More Thing Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support helps others discover how coworking enriches lives, builds careers, and strengthens communities. Community is the key 🔑 ### Why Small Businesses Are the Real Heroes with Tom Ball URL: https://londoncoworkingassembly.com/why-small-businesses-are-the-real/ Last updated: 2026-01-27T23:49:13.000Z > *“The unsung heroes are the smaller companies who are… They’re not trying to raise a billion pounds... Being a home where they feel happy, safe, productive is a good thing.”* > > **Tom Ball** --- #### **Tired of running yourself into the ground?** Then stop running alone. On February 24th, the London Coworking Assembly presents **Unreasonable Connection Goes Live!**—a one-day working session for the people running London’s most vital neighbourhood spaces and the public sector allies working to help them thrive. It’s a day to share the load, find real solutions, and build a new playbook, together. [Find your crew.](https://luma.com/LCAforumFeb26?ref=londoncoworkingassembly.com) --- Tom Ball has been banging the drum for micro and small businesses longer than most people have been paying attention. While everyone else obsesses over billion-pound unicorns and corporate flex contracts, Tom’s been quietly building DeskLodge in Bristol—a coworking space that actually makes money whilst refusing to become a soulless corporate service provider. The tension he lives with daily is the same one every independent coworking operator faces: you can’t be a purist because you can’t pay the bills that way. But you also can’t rip out everything that makes your space special just to chase higher margins. Tom chose a third path. He runs a financially viable business with a diverse tenant mix—freelancers, small firms, and corporate teams—whilst maintaining what he calls an “indie-friendly culture” and refusing to compromise on the values that matter. The conversation covers what the last brutal year has done to small coworking spaces, why government and big corporates consistently fail small businesses despite calling them “the backbone of the economy,” and the practical frameworks Tom’s developed over a decade to stay solvent without losing his soul. He shares DeskLodge’s award-winning flexible pricing model, including the “Flex One Plus” membership that changed how they think about belonging. The environmental design philosophy that treats productivity as a design problem, not a community-building one. The “Pay It Forward” scheme that gives free hot desking to well-connected people between jobs—not out of charity, but as strategic network investment. This episode is for operators who are exhausted from pretending the last year wasn’t brutal. Who want to support freelancers and micro-businesses but can’t figure out how to make the maths work. Who know their space needs corporate revenue but refuse to become WeWork. Tom doesn’t pretend to have all the answers. What he has is a decade of making it work whilst staying honest about what it actually takes. --- ## Timeline Highlights \[01:24\] Tom on what he’d like to be known for: “They’re actually really productive and we love small companies” \[02:26\] The unsung heroes: “I think the unsung heroes are the small companies... Where you spend your money matters. We should be doing more to support these people” \[04:11\] The brutal year: “Small coworking spaces... huge verbal hug to everybody out there running a space because the last year has been brutal... The build-up to the last budget was basically creating paralysis and nobody was making decisions” \[05:48\] How to support small businesses: “Use small businesses, pay them well... Pay them on time... And give a good fair shout out. Don’t ask for makes rates. Just treat them well” \[07:02\] The purist trap: “I don’t think you can be a purist because I don’t think you can pay the bills... We would make more money if we ripped out a load of the hot desking... but we choose not to” \[09:50\] Being home for small companies: “The unsung heroes... are the smaller companies who are… They’re not trying to raise a billion pounds... Being a home where they feel happy, safe, productive is a good thing” \[13:24\] Environmental design matters: “We’ve got a silent zone... places that are designed for doing video calls... open plan areas... We deliberately designed these different spaces for doing different things” \[16:58\] The Flex One Plus insight: “You pay a monthly membership and it gives you one day a month, and then you get a discount rate for other days... having that one a month means you feel that you belong and you’re leaning forward slightly” \[17:31\] The pricing breakdown: “It’s 30 quid for a day pass, 25 quid a month with one day included, and then it’s 25 for the extra days” \[21:50\] Community acquisition strategy: “The best thing that we do is let other people host their events in our space... free hot desk for free as a group... as a way of pulling in new people” \[23:55\] Pay It Forward: “If somebody well connected leaves their job, then I give them a few months free hot desking... It’s a lovely thing to do... what goes around comes around” \[25:29\] The Gap defined: “The Gap is from when you realise you’re doing the wrong thing to when you start doing the right thing... We’ve got the wrong energy around it... it’s a time when people want, deserve, need help” --- ## Nobody Actually Believes in Small Teams Tom doesn’t waste time being diplomatic about this. Labour is big government. Tories are big corporate. Nobody in power actually believes in smaller teams, despite the rhetoric about small businesses being “the backbone of Britain.” If you look at government, it’s small teams that make stuff happen. Massive hierarchies spend more time in meetings. Yet policy consistently favours large organisations because that’s where the power sits. The same pattern shows up in coworking. Everyone talks about community and supporting freelancers. Then they optimise for corporate contracts because that’s where the reliable revenue lives. Tom’s watched this play out across his members. The two-person consultancy doing brilliant work. The small coffee shop. The slow-growing companies that have been with DeskLodge for a decade, slightly bigger now but not chasing unicorn status. These are the actual lifeblood of local economies. And they’re systemically unsupported. Where you spend your money matters. Not as a moral statement—as an economic one. When you choose the indie coffee shop over Starbucks, you’re keeping wealth circulating locally rather than extracting it to shareholders. The challenge for coworking operators is you can’t run on ideology. You need revenue. The question becomes: how do you build a business model that supports small companies without going broke yourself? --- ## The Brutal Year Everyone’s Pretending Didn’t Happen Tom offers what he calls “a huge verbal hug to everybody out there running a space because the last year has been brutal.” Not just tough. Brutal. And it wasn’t Indies getting picked on whilst chains thrived. The whole market struggled. The build-up to the last budget created paralysis—nobody was making decisions. That meant nobody was moving into spaces. Clients’ pipelines delayed. Projects stalled. Small coworking operators felt it hardest because they don’t have the cash reserves to weather extended slow periods. One bad quarter threatens survival. Tom’s point isn’t to wallow. It’s to stop pretending. Knowing everyone’s finding it tough helps. It’s not you. It’s not your pricing. It’s not your marketing. The external conditions have been genuinely difficult. You’re in the right place doing the right thing. It won’t be like this forever. That acknowledgment matters. Too many operators are quietly drowning whilst scrolling past other people’s Instagram posts of “sold out” events and “record months.” The isolation compounds the financial stress. The indie coworking community needs more honesty about when things are hard. Not as resignation, but as solidarity. --- ## Use Them, Pay Them Well, Pay Them On Time Tom’s call to action for corporates is blunt. If you’re a big company working with small vendors, do three things: 1. **Use small businesses.** Choose them over the big agency or corporate supplier. 2. **Pay them well.** They’re already cheaper than the alternatives. Don’t beat them up on price. Don’t ask for “mates rates.” 3. **Pay them on time. Or early.** Not 60 days. Not 90 days. Not “were you short of cash?” when they chase payment. On time. They’re paying their bills on time. How are you doing? It used to drive Tom “nuts” when big companies insisted on ridiculous payment terms, then had the audacity to act surprised when vendors needed paying. This isn’t charity. It’s basic decency. And it’s economic sense. When small businesses thrive, they hire locally. They spend locally. They create resilient local economies. When they’re squeezed by poor payment practices and exploitative pricing pressure, they fold. Then everyone wonders why high streets are dying and local economies are hollowing out. The same principle applies inside coworking spaces. If you want to maintain an indie-friendly culture whilst taking corporate revenue, you need to be intentional about how corporate members interact with smaller members. Are your corporate members hiring your freelancers? Paying them fairly? Treating the space as a genuine community rather than just cheap desks? The tenant mix isn’t just about revenue diversification. It’s about economic ecosystem design. --- ## You Can’t Be a Purist, But You Can Choose Not To Here’s Tom’s central tension: “I don’t think you can be a purist because I don’t think you can pay the bills.” DeskLodge would make more money if they ripped out the hot desking and filled the space with high-paying dedicated desks and private offices. Tom knows this. He’s run the numbers. But they choose not to. Because the hot desking is where the magic happens. That’s where freelancers sit next to small company founders. That’s where someone awkwardly working through a WordPress problem at lunchtime realises they’re not alone. Tom calls these people “the unsung heroes.” Not trying to raise a billion pounds. Just building something sustainable. They need a home where they feel happy, safe, and productive. That matters more to Tom than maximum profit. But—and this is critical—he’s not pretending you can run on values alone. DeskLodge has a diverse tenant mix. Corporate teams. Bigger companies that have grown with them over ten years. That revenue subsidises the ability to keep hot desking available at prices freelancers can afford. It’s not purity. It’s intentional compromise. You can’t be everything to everyone. But you can decide what you’re willing to sacrifice and what’s non-negotiable. For Tom, the hot desking stays. The indie culture stays. The corporate revenue makes that possible. The operators struggling most are the ones who haven’t decided. They’re drifting toward whoever pays, then wondering why their space feels soulless. Or they’re holding rigidly to an ideal that’s bankrupting them. Tom’s found a third path. It requires constant tension. But it works. --- ## Environmental Design as Productivity Infrastructure Most coworking spaces think about design as aesthetics or brand. Tom thinks about it as productivity infrastructure. DeskLodge has distinct zones designed for different tasks: - **Silent zone** for deep focus work - **Call booths** specifically for video calls - **Open plan areas** for collaborative work - **Kitchen with music** for breaks and informal connection This isn’t about pretty Instagram content. It’s about acknowledging that people need different environments for different kinds of work. You can’t do deep focus work in an open plan space where someone’s on a video call three metres away. You can’t have an energetic client call in a silent zone. Trying to force one environment to serve all purposes creates constant friction. Tom’s observation is sharp: “You make more money by giving a worse product because people don’t know to look for it.” Most coworking spaces optimise for maximum desk density. They don’t create call booths or silent zones because that’s “wasted” space. Members don’t know to demand these things because they’ve never experienced them. But once you’ve worked in a properly designed space, you can’t unsee it. The spaces that get this right create measurably better conditions for productivity. Members stay longer. They’re happier. They refer others. It’s not about community programming. It’s about respecting that knowledge workers need environmental diversity to do their best work. --- ## The Flex One Plus: Building Belonging Through Tiny Commitment This pricing model deserves its own section because it’s brilliant. Day pass: £30 Flex One Plus: £25/month includes one day, then £25 per extra day The maths makes no sense for anyone using it once. You’d just buy the day pass. But that’s not the point. Tom explains: “Having that one a month means you feel that you belong and you’re leaning forward slightly.” It’s a tiny financial commitment that creates psychological ownership. You’re not a visitor buying day passes. You’re a member. You have a recurring relationship with the space. That small monthly anchor shifts behaviour. People come back more often because they’ve already “paid” for their day. Then they book extra days at the member rate. The friction of deciding “should I go to the coworking space today?” drops away. Compare this to day passes. No commitment means no habit formation. Members stay transactional. They evaluate every single visit. They never fully integrate into the community because they’re perpetually guests. Flex One Plus creates the smallest possible commitment that triggers belonging. It won’t work for everyone. Some people genuinely just need occasional day passes. But for people who want to feel part of something whilst maintaining flexibility, it’s perfect. This model won an award. Not because it’s financially revolutionary, but because it solves the psychological problem of how you create belonging in a flexible work world. --- ## The Gap: When You Know But Haven’t Started Yet Tom named something that doesn’t get talked about enough. “The Gap is from when you realise you’re doing the wrong thing to when you start doing the right thing.” That liminal space between jobs. Between identities. Between “I can’t keep doing this” and “I’ve figured out what’s next.” We’ve got the wrong energy around it, Tom argues. We treat it like failure or waste. It’s actually a time when people most need support. DeskLodge runs a “Pay It Forward” scheme. When someone well-connected leaves their job and enters The Gap, Tom gives them a few months of free hot desking. Not out of charity. Out of strategic abundance. These are people with deep networks. They’re between things, so they have time. They’re grateful for the support. They show up. They connect people. When they land their next thing, they remember who supported them in The Gap. “What goes around comes around,” Tom says simply. This only works if you choose people carefully. Well-connected doesn’t mean famous. It means genuinely embedded in communities you want to be connected to. People who reciprocate. People who value the space and will treat it well. But done right, it’s one of the highest-ROI things a coworking space can do. You’re not buying advertising. You’re investing in relationships with people during the moment they’re most available and most grateful. The Gap is real. People in it need somewhere to land. Coworking spaces are perfectly positioned to be that place—not as charity, but as ecosystem strategy. --- ## Let Other People Build Your Community Tom’s clearest marketing insight is about what DeskLodge doesn’t do. They don’t run elaborate community programming. They don’t have a community manager organising yoga and lunch-and-learns. What they do: “The best thing that we do is let other people host their events in our space.” Third-party events bring new people in. Those people see the space. Some convert to members. The event organiser does the marketing. DeskLodge provides the venue. They also run one big annual event to reconnect current and former members. And they offer 2-3 free trial days for acquisition. That’s it. The community builds itself through the people who choose to be there and the work they’re doing. The space’s job is to create the conditions—good environmental design, diverse tenant mix, operational reliability—not to manufacture connection through programming. This is deeply countercultural in coworking. Most spaces assume community requires constant programming. Operators burn out trying to be camp counsellors whilst also running a business. Tom’s approach: build a productive place that people want to work in. Attract interesting people. Let them find each other. Support third-party events that bring in new networks. The community that emerges from that is organic, self-sustaining, and doesn’t depend on one person’s energy to exist. If your community collapses when you stop programming events, you don’t have a community. You have an events business. --- ## The Coworking Operator’s Dilemma Tom embodies the central challenge independent coworking operators face. You can’t make money only serving freelancers. Their budgets are too constrained. But if you only serve corporates, you lose the culture that makes coworking meaningful. The solution isn’t picking one. It’s intentionally designing for both whilst being clear about what you won’t compromise. For Tom, that’s keeping hot desking. Maintaining environmental diversity. Supporting small businesses even when it’s not financially optimal. Using the “Pay It Forward” scheme to invest in relationships. The corporate revenue makes this possible. But it doesn’t dictate everything. This requires constant negotiation. It’s not a set-and-forget business model. It’s an active practice of choosing what matters most and building the financial engine that lets you keep choosing it. The operators who thrive aren’t the purists or the pure profit-maximisers. They’re the ones who can hold the tension between values and viability without collapsing into either extreme. Tom’s been doing this for over a decade. Companies have grown with DeskLodge—started as freelancers, became small teams, are now slightly bigger. That slow growth is the dream. Not unicorns. Not billion-pound exits. Just sustainable businesses that employ people, serve clients well, and contribute to local economies. If coworking is going to survive as something more than corporate flex space, it needs more operators like Tom. People willing to do the harder work of building something viable that doesn’t sell its soul. --- ## Links & Resources ### Tom Ball & DeskLodge - [DeskLodge Website](https://youtu.be/VjNDMtFstME?si=pvoqCfwPAHzXom57&ref=londoncoworkingassembly.com) - [Video! DeskLodge in 23 Seconds](https://youtu.be/VjNDMtFstME?si=pvoqCfwPAHzXom57&ref=londoncoworkingassembly.com) - [Connect with Tom on LinkedIn](https://www.linkedin.com/in/tomball2/?ref=londoncoworkingassembly.com) ### Projects & Community 2026 - [Coworking Operators Weekend Feb 6th](https://luma.com/ghnffot9?ref=londoncoworkingassembly.com) - [Unreasonable Connection Live! London Coworking Assembly Forum Feb 24th](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) - [Workspace Design Show London 25th / 26th Feb](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [Coworking Alliance Summit 4th March](https://coworkingalliancesummit.com/?ref=londoncoworkingassembly.com) - [RGCS Symposium Berlin 5th and 6th March](http://rgcs-owee.org/?ref=londoncoworkingassembly.com) - [European Coworking Day: 6th May](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [London Coworking Assembly](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) - [European Coworking Assembly](https://coworkingassembly.eu/?ref=londoncoworkingassembly.com) - [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) ### Bernie’s Projects - [London Coworking Assembly ](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/)**[5-Day AI Crash Course for Coworking Spaces](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/)** - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) --- ## One More Thing Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support helps others discover how coworking enriches lives, builds careers, and strengthens communities. ### Why Your Superpower Is Being Hyper-Local with Rosee Shrestha URL: https://londoncoworkingassembly.com/why-your-superpower-is-being-hyper/ Last updated: 2026-01-20T11:33:37.000Z Why Your Superpower Is Being Hyper-Local with Rosee Shrestha 0:00 /200 1× > *“Inclusivity basically doesn’t mean that you have to include everybody. It’s just making sure that the space that you’re offering is where people can feel safe... it’s about who feels comfortable staying or speaking up or knowing that whatever opinions they have to give will be heard.”* > **Rosee Shrestha** --- #### **Tired of running yourself into the ground?** Then stop running alone. On February 24th, the London Coworking Assembly presents **Unreasonable Connection Goes Live!**—a one-day working session for the people running London’s most vital neighbourhood spaces and the public sector allies working to help them thrive. It’s a day to share the load, find real solutions, and build a new playbook, together. [Find your crew.](https://luma.com/LCAforumFeb26?ref=londoncoworkingassembly.com) --- The best version of your space is being specific about who it’s for. Being for everyone is a recipe for building somewhere nobody belongs. Rosee Shrestha writes and creates content at Cobot, where she documents what actually works in coworking. Through her newsletter and interviews with operators across Europe, she’s noticed a pattern. The spaces that thrive aren’t casting the widest net. They’re being specific about who they serve—because that’s the only moat they have. In an industry where the rent keeps climbing and corporate chains can outspend you on marketing, your community is the one thing they can’t replicate. Bernie and Rosee unpack her recent piece featuring perspectives from Ashley, Silia, and Hector on what’s shaping coworking in 2026. The thread connecting all their insights? Hyper-local spaces that know exactly who they’re for. Ashley talks about returning to first principles—community hubs that serve multiple purposes, not just desk rental. Hector describes members choosing an ecosystem that fits into their daily lives, not just a place to sit. Rosee shares what she learned from Selina at Werkhain in Berlin about what it means to be “seen” in a space without anyone forcing interaction on you. Bernie brings his own observations from FENTO coworking near Vigo, where Camino pilgrims walk past speaking German, Dutch, French, and English—and from a hostel café in Kathmandu where travellers and locals found each other without strategic community programming. This episode is for operators tired of competing with everyone for nobody in particular. --- ## **Timeline Highlights** \[01:35\] Rosee on what she wants to be known for: “Write in ways that it feels honest and helpful for every operator or just anybody who wants to learn about the industry” \[02:29\] The hyper-local thread: “One thing that was in common between every perspective... you really were betting on hyper local coworking spaces” \[03:37\] On Ashley’s first principles: “The essence of coworking was just having a hub where people can come together instead of having to work alone at home” \[04:47\] The buzzword confession: “Meaningful human connection... it does sound like a buzzword a little bit. But when it comes to coworking, I definitely feel like it’s true” \[05:49\] Bernie on foundations shaping communities: “How you build the foundation of your community in the beginning will help shape what happens later on” \[06:15\] The Urban MBA example: “Community is basically the Caribbean kitchen at Urban MBA or people taking care of Elena Giroli when she had to be away” \[07:08\] Hector’s ecosystem insight: “Work just now happens across so many different settings... does it really fit into everything that I try to do” \[08:42\] On Werkhain in Berlin: “It didn’t feel like a coworking spaceship that had landed in the neighbourhood unannounced” \[09:30\] What being “seen” actually means: “Having these daily interactions... being supported without really forcing interaction” \[11:06\] Bernie on coworking’s grounding effect: “You’re sitting in a room with other people doing the same thing. It’s really grounding” \[12:30\] The “for everyone” trap: “Inclusivity also not saying we are open to everybody. It’s just about making this safe space for people, like-minded people” \[16:23\] The hostel in Kathmandu: “There was so much cultural exchange going on... one person brings somebody there, then it’s like oh, it’s open for everybody” \[19:56\] On travellers with intent: “There’s this energy you get from people travelling with intent” --- ## What “First Principles” Actually Means Ashley’s phrase stayed in the conversation: getting back to first principles. Rosee frames it simply: “The essence of that is based around the connection between each other, like how you form the community in a space.” It’s not nostalgia. It’s recognition that AI and remote work have stripped away so much human contact that the original premise of coworking—gathering with others instead of working alone—matters more than it did five years ago. When everything else becomes commoditised, the irreducible core remains. People need to see other people. Not through screens. Not in managed corporate environments. In spaces where they can sit with their own thoughts while knowing they’re not alone. Bernie nails what this actually feels like: sitting in a coworking space knowing you’re not the only one “slogging it out, trying to work out how WordPress works and whether I use ChatGPT for this or Claude for this, or do I send my invoice now and then do the work or do the work and then send the invoice.” The spaces getting this right aren’t trying to be WeWork. They’re becoming what Rosee calls “multi-purpose community hubs”—places where the coworking is almost incidental to the gathering. --- ## Why “For Everyone” Creates Nobody’s Space Bernie pushed Rosee on language that matters. She used the word “tolerant” when discussing inclusion. Bernie picked it up immediately: “If you said to me, you’re going to have to tolerate three women in your coworking space today, I’d be like, I’m not really… that makes me feel like I’m putting up with them.” Rosee clarified what she actually meant: “It’s about just making this safe space for people, like-minded people who can just be there for each other instead of having to tolerate each other.” Inclusion doesn’t mean inviting everyone. It means being clear about who your space is for, then making sure those people feel genuinely welcomed—not tolerated. A space for gamers includes gamers. A space for climate activists includes climate activists. A space that supports caregivers considers childcare. A space designed for neurodivergent members considers sensory needs. Rosee mentions this in her recent article on neurodivergence—”just creating a space where you can actually recognise those people.” When someone says “our space is for everyone,” they’re really saying “we haven’t thought about who we’re actually serving.” --- ## The Ecosystem Fit Hector’s contribution reframes how members evaluate spaces. It’s not: “Is this a nice place to work?” It’s: “Does this fit into my actual life?” Rosee explains: “Work just now happens across so many different settings, like home, coworking spaces. Instead of being like this is my main office, does it really fit into everything that I try to do.” When billing is confusing, when booking is painful, when the systems feel unreliable, members don’t just get annoyed—they lose trust. As Rosee puts it: “When the system at the coworking space doesn’t feel so reliable, it’s easy to lose that trust a little bit. People do tend to disengage.” Members are evaluating your space against every other option: home, cafés, libraries, other coworking spaces, client offices. If you make their life harder rather than easier, you lose. --- ## Being Seen Without Being Forced Rosee learned something from visiting Werkhain in Berlin—a space that transformed a former gym into a fully booked hub. What struck her was how they were “definitely well known in the local area” and hosted community events that drew visitors, not just members. Being “seen” doesn’t mean constant interaction. It doesn’t mean organised networking events or mandatory icebreakers. Rosee puts it simply: “It’s about knowing... just being supported without really forcing interaction. That is what being seen to me means.” The magic isn’t in the programming. It’s in shared presence. The best spaces create conditions for connection without mandating it. --- ## The Kathmandu Café Rosee’s story about working at a hostel in Kathmandu offers something useful about organic community. A hostel with a café and bar. Backpackers passing through. Local young people discovering it. No strategic community programming. “One person brings somebody there,” Rosee explained. “Then it’s like, Oh, it’s open for everybody. We can all go in and then meet other people as well. Then bigger groups of Nepal people start coming in, and then the tourists are always coming because it’s a hostel.” She went there wanting to learn German before moving to Berlin. She ended up in a cultural exchange with a traveller wanting to learn Nepali. Bernie connected this to FENTO coworking near Vigo, where Camino pilgrims walk past speaking German, Dutch, French, and English. And to Patricia’s coworking and co-living space on the Camino between Vigo and Santiago, where digital nomads mix with locals. The pattern: spaces that welcome movement naturally develop community. Not because someone planned it, but because the conditions were right. --- ## Travellers With Intent Bernie made a sharp distinction near the end. There’s a difference between people travelling with purpose—Camino pilgrims, backpackers seeking cultural exchange, digital nomads building lives abroad—and tourists seeking cheap consumption. “There’s a difference between the people we’re talking about because if you’re doing the Camino, you’re essentially backpacking... versus, which I used to be, someone who’s gone to Ibiza to drink as many pints of cheap lager as they can in 48 hours, that travelling is not as intentional.” This applies directly to coworking membership. Some members join with intent: to build something, to connect meaningfully, to contribute. Others are looking for the cheapest desk with the best wifi. Knowing which audience you’re attracting—and being honest about which you’re designed for—determines everything about your space’s culture. You can’t build a community of citizens from customers hunting deals. --- ## The Caribbean Kitchen Test Bernie and Rosee keep coming back to a simple test for whether community is real. Bernie names it: “Community is basically the Caribbean kitchen at Urban MBA or people taking care of Elena Giroli when she had to be away for some time and just knowing that you’re missing that connection when they’re not present.” Not events on a calendar. Not member counts. Whether people notice when someone’s gone. Whether the kitchen has a specific smell. Whether there’s a story attached to the space that members tell each other. If you can’t point to something that specific, you might have a workspace. You probably don’t have a community. --- ## Links & Resources **Rosee Shrestha’s Work** - [Rosee Shrestha on LinkedIn](https://www.linkedin.com/in/rosee-shrestha-a0b59614b/?ref=londoncoworkingassembly.com) - [Cobot newsletter, Ashley, Selina, Bernie and Hector](https://www.linkedin.com/pulse/from-community-fit-what-drives-coworking-choices-now-cobot-wexrf?ref=londoncoworkingassembly.com) - Cobot: cobot.me **Spaces Mentioned** - [Werkhain in Berlin](https://www.werkhain.de/?ref=londoncoworkingassembly.com) - [Urban MBA](https://urbanmba.co.uk/?ref=londoncoworkingassembly.com) - [FENTO coworking near Vigo](https://fentocoworking.com/?ref=londoncoworkingassembly.com) - [Quinta da Quinhas Coworking on the Camino de Santiago](https://quintadaquinhas.pt/?ref=londoncoworkingassembly.com) ### Projects & Community 2026 - [Coworking Operators Weekend Feb 6th](https://luma.com/ghnffot9?ref=londoncoworkingassembly.com) - [Unreasonable Connection Live! London Coworking Assembly Forum Feb 24th](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) - [Workspace Design Show London 25th / 26th Feb](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [Coworking Alliance Summit 4th March](https://coworkingalliancesummit.com/?ref=londoncoworkingassembly.com) - [RGCS Symposium Berlin 5th and 6th March](http://rgcs-owee.org/?ref=londoncoworkingassembly.com) - [European Coworking Day: 6th May](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [London Coworking Assembly](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) - [European Coworking Assembly](https://coworkingassembly.eu/?ref=londoncoworkingassembly.com) - [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) ### Bernie’s Projects - [London Coworking Assembly ](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/)[**5-Day AI Crash Course for Coworking Spaces**](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) --- ## One More Thing Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support helps others discover how coworking enriches lives, builds careers, and strengthens communities. Community is the key 🔑 ### The Cure for Coworking Space Imposter Syndrome with Jerome Chang & Jackie Latragna URL: https://londoncoworkingassembly.com/the-cure-for-coworking-space-imposter/ Last updated: 2026-01-15T22:02:36.000Z The Cure for Coworking Space Imposter Syndrome with Jerome Chang & Jackie Latragna 0:00 /200 1× > *“For an industry that professes to be about community, that’s the co-part of coworking, it sure doesn’t include the entire community. We owe it to ourselves, practise what we preach...”* > > **Jerome Chang** --- ### **Tired of running yourself into the ground?** Then stop running alone. On February 24th, the London Coworking Assembly presents **Unreasonable Connection Goes Live!**—a one-day working session for the people running London’s most vital neighbourhood spaces and the public sector allies working to help them thrive. It’s a day to share the load, find real solutions, and build a new playbook, together. [Find your crew.](https://luma.com/LCAforumFeb26?ref=londoncoworkingassembly.com) --- Jerome Chang started coworking in 2008. He runs the oldest coworking brand in America. He’s a licensed architect. He also plays aggressive adult slow-pitch softball. That last part surprised Bernie, too. Here’s what didn’t surprise him: Jerome stopped going to the big conferences. In London, over 51% of coworking spaces are owned by operators with one to five locations. Jerome calls them “people in the trenches.” But walk into a major industry conference, and you’ll hear the National President of WeWork talking about strategies for hundreds of sites. After the top three or four brands—WeWork with around 200 locations, Regus with 1,000, and Premier with 120—everyone else drops to fewer than four locations. That’s the actual industry. Nobody was building events for them. So Jerome built one. The Coworking Operators Weekend. Now in its second year. Rotating through secondary cities: Los Angeles, then Raleigh, then Detroit in 2027, Denver in 2028. Jackie Latragna handles marketing for Pacific Workplaces and helps organise the event. She came from logistics two years ago and is still shocked at how genuinely helpful people are in this industry. Her takeaway from last year: “You walk away from an event, and you know every single person’s name.” The conversation goes somewhere uncomfortable too. Jerome points out that Biznow—a traditional real estate publication serving one of the most conservative industries in America—manages diverse speaker lineups at every event. Coworking, built on community, does worse. Bernie shares his own awkward moment: telling a conference organiser that 70% of their lineup was men. The response: “The women just don’t call me back.” Bernie’s answer: “You have to call them more. They’re not hanging around waiting for you to call.” One attendee last year opened her space within the previous twelve months. She came to confirm she wasn’t doing everything wrong. She brought her dog. She left knowing she belonged. --- ## ⏱ Timeline Highlights **\[00:00\]** Bernie opens with the stat that frames everything: 51% of London coworking is owned by operators with one to five locations **\[01:27\]** Jackie’s introduction: marketing at Pacific Workplaces, wants to be known as an epic baker, got a KitchenAid mixer for Christmas **\[01:58\]** Jerome: started in 2008, oldest coworking brand in America, licensed architect, and “a very greedy bass runner” in adult softball **\[02:50\]** Bernie: “It’s the aggressive part in that sentence that threw me off.” **\[03:28\]** Why Jerome created the summit: big conferences shifted toward macro topics, leaving operators in the trenches **\[05:40\]** Jackie on connexion: “You walk away from an event, and you know every single person’s name.” **\[07:25\]** Jerome: Smaller rooms mean every conversation is accessible, even if you know no one **\[09:21\]** The industry reality: after the top three or four brands, “everyone’s under three or four locations.” **\[10:56\]** Jackie’s most anticipated session: using your space for events as revenue—” I haven’t seen this topic anywhere else.” **\[13:07\]** A new operator came to confirm she was on the right path. She brought her dog. She left knowing she belonged. **\[14:13\]** Jackie on why this industry is different: “Somebody in the room is going to help you, and they’re going to help you genuinely.” **\[17:03\]** Bernie’s COVID memory: the daily Zoom calls where the peacocking operators finally asked for help **\[19:13\]** Jerome’s sharp comparison: Biznow does diversity better than most coworking conferences **\[22:15\]** Bernie’s confrontation with a conference organiser: “The women just don’t call me back.” His response: “You have to call them more.” **\[23:16\]** Jackie: “Maybe they’re just scared to be the first one.” **\[24:14\]** Event details: February 6-7, 2026, Raleigh, North Carolina --- ## The Actual Industry After the top three or four brands, everyone’s under four locations. Jerome lays this out plainly. WeWork has around 200 sites. Regus has 1,000\. Premier has 120\. Then there’s a cliff. The majority of people running one, two, three spaces are. Bernie adds London data: over 51% of coworking spaces there are owned by operators with one to five locations. These aren’t hobbyists. They’re the actual industry—but they’ve become invisible at events designed to attract sponsors and impress investors. The Operators Weekend exists because someone finally said: the majority are still in the trenches. They deserve content that meets them where they are. --- ## Events as Revenue Jackie flags something most conferences miss entirely: using your space for public events as a revenue stream. “I haven’t seen this topic anywhere else,” she says. The logic is obvious once stated. Meeting rooms sit empty during off-peak hours. Workshops, pop-ups, markets—each represents income and visibility. But obvious doesn’t mean easy. How do you price event space without undermining membership? How do you promote to the broader community without alienating members who value quiet? The Saturday session tackles this directly. For operators watching margins, this could change their financial model. --- ## Why Small Rooms Work Jerome and Jackie both circle around something counterintuitive: smaller events create better connections. When you walk into a room of 300 people, existing relationships look like cliques to newcomers. Jerome puts it simply: “Unless you’re very socially outgoing, you’re not breaking into those tight-knit groups.” In a smaller room, every conversation becomes accessible. Jackie saw this firsthand last year. She’d spot someone new, learn their background, pull over someone relevant. “Then you just fade into the background after that conversation starts, and you just watch it blossom.” The choice to rotate through secondary cities—Raleigh, Detroit, Denver—serves the same purpose. These aren’t glamour destinations. The focus stays on the room, not the location. --- ## The Diversity Problem Jerome doesn’t soft-pedal this. He’s watched coworking conferences stay predominantly white and male for years—despite an industry built on community rhetoric. His comparison lands hard: Biznow, a traditional real estate publication serving one of the most conservative industries in America, does better. “If they can do it, my gosh, we are overdue.” The problem isn’t just optics. Jerome notes that he—and others—stopped attending certain conferences because they didn’t want to aid the situation by being there. That’s lost ticket sales for organisers who refuse to change. Bernie shares his own uncomfortable moment. He pointed out a 70% male lineup to an organiser. The response: “Well, the women just don’t call me back.” Bernie’s answer: “You have to call them more. They’re not hanging around waiting for you to call.” Jackie adds the quiet truth: maybe women and minorities aren’t responding because they’ve never seen anyone like themselves on stage. They don’t want to be the token. The ask has to be both authentic and persistent. --- ## Coworking Space Imposter Syndrome Bernie introduces a phrase that deserves circulation: “coworking space imposter syndrome.” He’s heard it roughly a hundred times. Operators with 70 desks saying, “Oh, I’m not a real coworking space.” His comparison lands: “It’s like the artisan coffee guy on the corner going, I’m not a real coffee shop because I’m not Starbucks.” This syndrome has real consequences. It keeps independents from attending events where they’d find support. It stops them from contributing knowledge. It makes them vulnerable to copying what chains do rather than building what their neighbourhood needs. Jackie shares a testimonial. One attendee opened her space within the previous year. She came not for strategies but for confirmation she wasn’t doing everything wrong. She left knowing she was on the right path. Sometimes the most valuable thing a conference offers isn’t new information. It’s knowing you belong. --- ## What COVID Revealed Bernie recalls March 2020. Daily Zoom calls. Nobody knew whether to stay open. Whether to paint the building in bleach. What was coming? What struck him wasn’t the panic. It was the person who showed up asking for help. People who’d been peacocking at conferences—claiming fifth-location expansions, talking big numbers—suddenly revealed the truth: “My mum lent me the money for the building and she wants it back because this has happened.” The crisis stripped away the performance. This matters because peacocking creates imposter syndrome. When someone tells you they’re opening their fifth location this year, you feel like a fraud struggling with your second. COVID revealed that many of those claims were theatre. The Operators Weekend seems designed to keep that honesty alive. Small rooms. Operational topics. People who actually want help, not people performing success for an audience. --- ## Cities as Strategic Partners One session in the programme points to something most operators haven’t explored: partnering with municipalities. Cities need activated buildings, supported entrepreneurs, and community hubs. Coworking spaces need legitimacy, visibility, sometimes planning permission or rate relief. When the relationship works, both gain. The session promises real examples: spaces that have partnered with economic development teams, tourism boards, and city planners. For Bernie, this connects to his broader mission: educating MPs and local authorities about coworking’s value as civic infrastructure, not just desk rental. Too many officials still see coworking as fancy hot-desking. The work of changing that perception happens one partnership at a time. --- ## The Practical Details The Coworking Operators Weekend runs February 6-7, 2026, in Raleigh, North Carolina. Friday: Managing Multiple Locations, Automation and Integrations, Mail Solutions, City Partnerships. Saturday: Sustainability and ESG, Selling Space for Public Events, Career Development, AI for Operators, Referral Partnerships. Tickets available through the LUNA event app. Find the organisers on LinkedIn under Coworking Operators Weekend. Email Jackie: [jackie@pacificworkplaces.com](mailto:jackie@pacificworkplaces.com) Email Jerome: [jerome@blankspaces.com](mailto:jerome@blankspaces.com) The February timing avoids the packed conference season in autumn and spring. --- ## Links & Resources **Coworking Operators Weekend** - Tickets: LUNA event app “[Coworking Operators Weekend](https://luma.com/ghnffot9?ref=londoncoworkingassembly.com).” **Jackie Latragna** - [Pacific Workplaces](https://pacificworkplaces.com/?ref=londoncoworkingassembly.com) - [Jackie Latragna on LinkedIn](https://www.linkedin.com/in/jaclynlatragna/?ref=londoncoworkingassembly.com) **Jerome Chang** - [Blank Spaces: oldest coworking brand in America, founded 2008](https://www.blankspaces.com/?ref=londoncoworkingassembly.com) - [People of Coworking - Let’s improve the diversity in coworking](https://www.peopleofcoworking.com/?ref=londoncoworkingassembly.com) - [Jerome Chang on LinkedIn](https://www.linkedin.com/in/jeromechang/?isSelfProfile=false&ref=londoncoworkingassembly.com) ### Projects & Community 2026 - [Coworking Operators Weekend Feb 6th](https://luma.com/ghnffot9?ref=londoncoworkingassembly.com) - [Unreasonable Connection Live! London Coworking Assembly Forum Feb 24th](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) - [Workspace Design Show London 25th / 26th Feb](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [Coworking Alliance Summit 4th March](https://coworkingalliancesummit.com/?ref=londoncoworkingassembly.com) - [RGCS Symposium Berlin 5th and 6th March](http://rgcs-owee.org/?ref=londoncoworkingassembly.com) - [European Coworking Day: 6th May](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [London Coworking Assembly](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) - [European Coworking Assembly](https://coworkingassembly.eu/?ref=londoncoworkingassembly.com) - [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) ### Bernie’s Projects - [London Coworking Assembly ](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/)[**5-Day AI Crash Course for Coworking Spaces**](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) --- ## One More Thing Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support helps others discover how coworking enriches lives, builds careers, and strengthens communities. Community is the key 🔑 ### The Ground Is Moving Under Coworking with Hector Kolonas URL: https://londoncoworkingassembly.com/the-ground-is-moving-under-coworking/ Last updated: 2026-01-14T23:15:15.000Z The Ground Is Moving Under Coworking with Hector Kolonas 0:00 /200 1× *“Anyone who tells you to have this little bit of code, do this, is lying. Nobody knows exactly how to optimise towards it.”* **Hector Kolonas** --- #### **Tired of running yourself into the ground?** Then stop running alone. On February 24th, the London Coworking Assembly presents **Unreasonable Connection Goes Live!**—a one-day working session for the people running London’s most vital neighbourhood spaces and the public sector allies working to help them thrive. It’s a day to share the load, find real solutions, and build a new playbook, together. [Find your crew.](https://luma.com/LCAforumFeb26?ref=londoncoworkingassembly.com) --- That’s Hector Kolonas on AI search strategy. Not the consultant version. The honest version. The version you get from someone who’s been watching coworking patterns since 2013 — not because he planned it, but because the Cyprus banking crisis wiped out his business overnight. Banks froze. ATMs stopped. His advertising clients axed his contracts. What he found himself staring at: empty ad agency offices, Herman Miller chairs gathering dust, and a new class of displaced workers with nowhere to go. So he filled those offices with freelancers. Not as a business plan. As survival. That’s why he sees fragility where others see trends. When he talks about the shifts happening in coworking right now, he’s not predicting from a conference stage. He’s pattern-matching against what happens when systems fail. Three shifts are reshaping how people interact with coworking spaces. Not abstract trends. Real changes happening now. ### The first shift People aren’t choosing a single office anymore. They’re building an ecosystem of workspaces based on what task they’re trying to complete and what else is happening in their life that day. A coworking space for collaborative work. Home for deep focus. A hotel lobby for client calls. The question isn’t “Should I join?” It’s “Does this space fit the specific thing I need right now?” ### The second shift Who pays and how billing works is becoming the silent killer. When employers centralise workspace spending, they gravitate toward spaces that make accounting simple. If your billing creates friction, members stop showing up — not because they don’t love the community, but because finance said no. This is a power shift disguised as a logistics problem. ### The third shift Discoverability is fragmenting. Google Maps still matters. But AI search is producing queries so specific that traditional SEO can’t answer them: *“I need a workspace with a podcast studio near Abby’s soccer training on Tuesday afternoons that I can book on a per day basis.”* *“I need somewhere quiet to get some deep work done that has great coffee, isn’t too busy on Wednesday mornings and is within five minutes walk of Tottenham Court Road Station.”* That’s what people are typing into OpenAI, Claude, Perplexity, Comet Browser. If your space can’t be stitched together from Reddit conversations, podcast appearances, and member testimonials, you’re about to become invisible. And invisible doesn’t mean you’re competing with WeWork. It means you’re competing with someone’s kitchen table. --- ### What else this episode covers Hector unpacks what “operational AI” actually means. Not chatbots or content generators, but systems that prompt your team: “This is Bernie’s 200th day pass. He’s coming in tomorrow.” That’s hospitality meeting data. The community manager still decides what to do. The AI just ensures they know the opportunity exists. The conversation takes a turn into vibe coding — describing what you want a system to do and having AI build it, without knowing how to code. Bernie asks Hector to explain it “to an eighth grader.” After a proper answer, Bernie says: “I’m so glad I asked.” Hector’s warning for operators tempted to chase every AI trend: in the early days of coworking, every space built their own software. Now, many spaces are building their own AI agents and database infrastructure without expert guidance. They’ll learn the same painful lessons about maintenance, security, and technical debt. Bernie’s version is blunter: “It’s tempting to solve problems you don’t have yet. You see, I can launch aeroplanes in AI. It’s like you’re a blogger in a three-site coworking company in Birmingham. Stick to what you’re doing.” By the end, when Hector finishes describing This Week in Coworking — the newsletters, the undercurrents, the games, the leader profiles — Bernie’s response is honest: “I’m so jealous. Anyway, did I say that out loud?” If you’ve been wondering whether all the AI talk is hype or something you need to act on, this episode gives you a framework for deciding what matters now versus what to file away for later. --- ## Timeline Highlights **\[01:14\]** Bernie introduces the “second best coworking podcast in the world.” Hector immediately: “How many guests have asked you what the number one podcast is?” **\[01:18\]** “According to all the AI engines, This Week in Coworking is an encyclopaedia for the coworking industry. It’s not how I would have called it, but it’s an interesting way to think about it.” **\[02:03\]** Bernie: “I thought it was earlier than that. I thought it was the economic crash in Cyprus.” Hector: “Yeah, that was in 2013, man.” **\[03:07\]** The ecosystem shift: “This idea that you don’t have to be in a specific physical place to achieve a task, but there are physical spaces that make certain tasks easier to achieve.” **\[06:01\]** The billing reality: “The easier it is to access the space from a billing perspective... is changing how people interact with space. They’re leaning towards the ones that are easier to pay.” **\[07:32\]** The AI prompt that should worry you: “I need somewhere quiet to get some deep work done that has great coffee, isn’t too busy on Wednesday mornings and is within five minutes walk of Tottenham Court Road Station.” **\[09:49\]** The anti-bullshit moment: “Anyone who tells you to have this little bit of code, do this, is lying. Nobody knows exactly how to optimise towards it, but good fundamentals is what we are recommending right now.” **\[14:01\]** The hospitality AI enables: “Being told that this is Bernie’s 200th day pass, he’s coming in tomorrow... there is so much you can do with the right hospitality hat on.” **\[15:51\]** Vibe coding explained: “I can tell it, I need this outcome, and I’m not really fussed about how you do it.” **\[20:47\]** Bernie on AI search: “I’ve had the luxury of hanging around Koffi since it all started... that Gemini enterprise thing, it surfaces so much from my Google Drive, which is now 15 years old.” **\[24:22\]** Where to start: “What is the frog you would want to eat first? Or what is the thing that you have to do every day that puts that pain in your stomach? Automate that first.” **\[27:02\]** Bernie’s warning: “It’s tempting to solve problems you don’t have yet. You see, I can launch aeroplanes in AI. It’s like you’re a blogger in a three-site coworking company in Birmingham. Stick to what you’re doing.” **\[34:06\]** After Hector describes everything TWIC has become, Bernie: “I’m so jealous. Anyway, did I say that out loud?” --- ## Why Nobody’s Choosing One Office Anymore The first shift Hector describes isn’t about hybrid work policies. It’s about how people mentally map their working lives. Pre-pandemic, most desk workers had one office. Post-pandemic, the narrative became “office versus home.” But what’s actually emerging is more fluid. An ecosystem where different spaces serve different purposes depending on the task and the day. Someone might work from home for focused writing, hit a coworking space for collaborative sessions, use a hotel lobby for client calls, and pop into a coffee shop for a change of scenery. The choice isn’t binary. It’s contextual. For operators, this changes the value proposition. You’re not competing to be someone’s primary workspace. You’re competing to be the right workspace for specific moments. This also explains why fractional office models and day passes are growing. People don’t want long commitments to spaces they’ll use inconsistently. They want access when the context demands it. --- ## The Silent Killer: When Finance Says No Here’s something most operators don’t track. How many potential members quietly disappear because the payment process is a headache. Hector points out that as organisations become more “workspace ecosystem enabled,” they’re centralising accounting, reporting, and billing for employee workspace expenses. This isn’t just about reimbursement. It’s about tax implications, PnL visibility, and audit trails. When an employer gives staff a corporate card or workspace allowance, they want clean data flowing back. They want to know where money is being spent and categorised correctly, without their people having to upload invoices manually. The spaces that make this easy win. The spaces that create friction lose members — not because of the community or the coffee, but because accounting said no. ### The deeper issue When employers control where workers can spend workspace allowances, the worker loses autonomy and the indie operator loses direct relationships. The same forces making freelance work precarious are now making indie coworking precarious. You’re not just competing on hospitality anymore. You’re competing on whether you’ve integrated with the employer's expense platform. --- ## The AI Search Problem Nobody Knows How to Solve Google Maps isn’t going anywhere. Neither are booking platforms. But Hector is tracking something new: search queries so specific that traditional SEO can’t answer them. Someone doesn’t just search “coworking space London.” They ask an AI for a workspace with a podcast studio near their kid’s soccer training on Tuesday afternoons. That prompt combines location, facilities, schedule constraints, and booking flexibility. No amount of keyword optimisation answers it. What does answer it is having content spread across multiple platforms — Reddit conversations, podcast appearances, videos, member testimonials — that AI can stitch together into a contextual recommendation. ### The practical advice Good fundamentals still matter. Marked-up website, clear facility descriptions, Google Business Profile. But you also need presence in the places AI systems crawl for context. That means engaging in industry conversations, being mentioned in other people’s content, and letting your members talk about you publicly. Here’s where Hector’s honesty cuts through. “Anyone who tells you to have this little bit of code, do this, is lying. Nobody knows exactly how to optimise towards it, but good fundamentals is what we are recommending right now.” ### The uncomfortable question Who owns these AI systems? Who decides what surfaces? If OpenAI and Google control discoverability, what happens to the indie operator who can’t afford to be everywhere? Hector doesn’t have the answer. Neither does anyone else. But at least he’s honest about the uncertainty. --- ## The AI That Tells You It’s Bernie’s 200th Visit Most AI conversation in coworking focuses on two things. Generative tools — write my marketing copy. Customer-facing chatbots — answer member questions automatically. Hector argues the real opportunity is elsewhere. Operational AI that helps your team be better hosts. His example lands: imagine your system notices that a member is about to hit their 200th day pass. That information is buried in a database somewhere. Nobody thinks to look. But an AI layer could surface it as a prompt. “Bernie’s 200th visit is tomorrow. What can you do to make it memorable?” That’s not replacing the human connection. It’s enabling it. The community manager still decides what to do — a handwritten note, a free coffee, a LinkedIn shout-out. The AI just ensures they know the opportunity exists. ### Bernie’s example “That Gemini enterprise thing I sent you, it surfaces so much from my Google Drive, which is now 15 years old. Where did I talk about this? It will go back, ‘Oh, you and Hector had a conversation about coworking space software in 2014 or whenever it was.’” The point isn’t the specific tool. It’s that AI is better at finding context across messy data than humans are. If you’re still copy-pasting between systems — what Hector calls the “Toggle Tax” — you’re not positioned for what’s coming. --- ## Your Next Community Manager Expects AI to Work Here’s the workforce shift operators should be planning for. The next generation of community managers will arrive expecting AI-native tools. Hector draws the parallel to earlier technology transitions. Millennials entered the workforce knowing how the internet worked. Gen Z arrived with mobile-native skills. Generation Alpha will expect AI to be woven into their daily work. If your space still requires community managers to manually copy-paste data between systems, you won’t attract or retain the best young talent. They’ll go to operators who’ve built infrastructure that lets them focus on hospitality instead of admin. This isn’t about immediately replacing your tech stack. It’s about building the data foundations that will let you adopt AI tools when they’re ready. If your member data lives in fourteen different spreadsheets with no integration, you’re not positioned for what’s coming. ### The trap Building everything yourself. In the early days of coworking, every space built their own software. Now, many spaces are building their own AI agents and database infrastructure without expert guidance. Hector has watched this pattern before. The same painful lessons about maintenance, security, and technical debt are coming for the AI builders. --- ## Eat the Frog First Bernie asks the practical question. At what stage should an operator actually start thinking about all this? Hector’s answer scales by company size. ### If you’re a one-person operation Start with the “frog.” The task you dread doing every day, the one that puts a knot in your stomach. That’s your first automation target. Don’t try to solve your biggest problem. Solve your most annoying one. ### If you’re larger — five-plus locations The question shifts to building an “operating stack” rather than just a tech stack. That means thinking about how systems connect, how data flows, and how you’ll integrate AI tools when they mature. Bernie’s addition is worth hearing. “It’s tempting to solve problems you don’t have yet. You see, I can launch aeroplanes in AI. It’s like you’re a blogger in a three-site coworking company in Birmingham. Stick to what you’re doing.” ### The vibe coding opportunity It’s real — describing what you want and having AI build it without knowing code. But Hector flags around 15 risks to your data and organisation that vibe-coded systems can pose if you’re not careful. This isn’t production-ready for most operators. His advice: learn by building something adjacent. He built Coworking Words, the word puzzle game on This Week in Coworking, as a way to learn AI tooling. Close enough to be useful, separate enough that failure wouldn’t damage anything important. --- ## The 30-Year Shift: Paying for Outcomes Hector frames the current moment as the biggest technology shift in thirty years. The progression: buying physical products (CDs), buying cloud access (subscriptions), buying seats in cloud products (per-user pricing), and now — paying for outcomes. The future isn’t paying for access to a CRM system. It’s paying for leads generated. Not paying for an accounting tool. Paying for invoices processed. Not paying for a community management platform. Paying for member retention improved. This is still early. Most tools still charge subscription fees. But the operators who think in terms of outcomes rather than features will be better positioned when pricing models shift. --- ## Links & Resources ### Hector’s Work - [This Week in Coworking Newsletter](https://thisweekincoworking.com/?ref=londoncoworkingassembly.com) - [Undercurrents Coworking Deep Dives](https://thisweekincoworking.com/undercurrents/?ref=londoncoworkingassembly.com) - [Syncaroo](https://syncaroo.com/?ref=londoncoworkingassembly.com) - [Connect with Hector on LinkedIn](https://www.linkedin.com/in/inztinkt/?ref=londoncoworkingassembly.com) - [Coworking Words game: Available on This Week in Coworking](https://thisweekincoworking.com/play/?ref=londoncoworkingassembly.com) - [TWIC NYC Meetups: Connect with Hector on LinkedIn for details](https://www.linkedin.com/posts/inztinkt%5Fwhat-an-inspiring-morning-with-a-room-activity-7406408396523855872-g%5FQ0?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAAAF8VlIBOlHiOyMYD8sgvsdQKH6ZNindd1Q) - [Rosee’s Cobot Newsletter (referenced in episode)](https://www.linkedin.com/pulse/from-community-fit-what-drives-coworking-choices-now-cobot-wexrf?ref=londoncoworkingassembly.com) ### Projects & Community 2026 - [Coworking Operators Weekend Feb 6th](https://luma.com/ghnffot9?ref=londoncoworkingassembly.com) - [Unreasonable Connection Live! London Coworking Assembly Forum Feb 24th](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) - [Workspace Design Show London 25th / 26th Feb](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [Coworking Alliance Summit 4th March](https://coworkingalliancesummit.com/?ref=londoncoworkingassembly.com) - [RGCS Symposium Berlin 5th and 6th March](http://rgcs-owee.org/?ref=londoncoworkingassembly.com) - [European Coworking Day: 6th May](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [London Coworking Assembly](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) - [European Coworking Assembly](https://coworkingassembly.eu/?ref=londoncoworkingassembly.com) - [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) ### Bernie’s Projects - [London Coworking Assembly ](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/)[**5-Day AI Crash Course for Coworking Spaces**](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) ## One More Thing Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability — values that shape the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support helps others discover how coworking enriches lives, builds careers, and strengthens communities. Community is the key 🔑 ### How Contingent Works Educated Their Local Council on Coworking – From Invisible to Indispensable with Ewan Buck URL: https://londoncoworkingassembly.com/how-contingent-works-educated-their/ Last updated: 2026-01-02T00:04:19.000Z How Contingent Works Educated Their Local Council on Coworking – From Invisible to Indispensable with Ewan Buck 0:00 /200 1× *"It wasn't because they weren't listening – it was because they weren't educated. Once that penny drops, they're super helpful."* **Ewan Buck** --- #### **Tired of running yourself into the ground?** Then stop running alone. On February 24th, the London Coworking Assembly presents **Unreasonable Connection Goes Live!**—a one-day working session for the people running London’s most vital neighbourhood spaces and the public sector allies working to help them thrive. It’s a day to share the load, find real solutions, and build a new playbook, together. [Find your crew.](https://luma.com/LCAforumFeb26?ref=londoncoworkingassembly.com) --- Ewan Buck has been working on Contingent Works since 2018\. The space opened on Bromley High Street in late 2020, weeks before England’s second lockdown. For the first four years, the council didn’t get it. Not because they were hostile. Because they’d never seen what a coworking space actually does. They work in dull corporate offices. They don’t know what it looks like when freelancers and micro-businesses find each other, share leads, and build something together. So Ewan did what Gerald from a Brixton coworking assembly told him worked: he educated them. Slowly. Persistently. For four years. He dragged councillors into the space. He introduced them to members. He let them see faces light up over laptop screens on a Friday afternoon when central London offices sat empty. Then the personnel changed. Someone new arrived in the department and asked the obvious question: “Oh, you’ve got a coworking space on the high street? That’s really handy.” Once the penny dropped, they were super helpful. Now Contingent Works runs an accelerator programme with Goldsmiths University. Ten scaling companies get monthly mentoring. Regular networking events bring local businesses together. The MP is scheduled to visit in February. But here’s the part that stopped Bernie mid-conversation: A member, Jack, wrote to the MP. Without telling Ewan. Without being asked. “I don’t know why you’re not here. I don’t know why you don’t support this place. It’s absolutely brilliant. I couldn’t work without this place.” The parliamentary office responded. That’s what four years of patient, connected, ecosystem-minded work actually produces. Not just a profitable space. A space that people fight for. --- ## Timeline Highlights \[01:34\] “I like to be known as a connector, someone who connects people together.” \[02:20\] Bromley’s identity: London borough since ‘68, but “the post office couldn’t be bothered to change all the codes.” \[04:23\] Why “Contingent Works”: “We wanted to align ourselves with disruptors that embrace the new.” \[05:49\] The toilet wall photo and Simon Barker’s response: “I’ve made it from the gutter to the toilet.” \[07:04\] How Ewan met his co-founder, Stephen, at the school gates of David Bowie’s old primary school. “We sat in all the chairs, hoping it might be in the same chair.” \[09:56\] Discovering Soho Radio: “Someone must have thought this is a great idea. I’m just going to do it.” \[11:34\] On London changing: “Cities always change... Maybe people take fewer risks. I don’t know.” \[14:45\] Gerald’s lesson from Brixton: “It wasn’t because they weren’t listening – it was because they weren’t educated.” \[14:55\] “Once that penny drops, they’re super helpful.” \[16:11\] What the council partnership produced: “An accelerator hub with Goldsmith University... a really tight cohort of 10 companies that are all scaling.” \[17:33\] “That took four years. More importantly, it took a change of leadership in the council.” \[18:15\] “You need a backer. You need an advocate in the council to help you.” \[18:54\] The method: “You have to drag them, kicking and screaming, into your space.” \[19:30\] GLA team visiting on a Friday: “Oh, this is where all the people from London work.” \[22:24\] Jack writes to the MP: “I don’t know why you’re not here... He did that off his own back.” \[25:30\] High street reality: “2019 was the worst retail year ever... they’re going ‘Oh, we’re nearly at 2019 levels’ – forgetting that it was terrible” \[26:54\] The infrastructure case: “Every single bus going through Bromley stops opposite our building.” \[29:45\] What success means: “It only really works if everything around you is successful as well.” \[30:45\] “You can’t just live in isolation.” --- ## Identity as Connector When Bernie asks what Ewan wants to be known for, he doesn’t say “successful business owner” or “coworking operator.” He says: “A connector. Someone who connects people together.” This isn’t branding. It’s how he moves through the world. He works with the council “quite a lot” because it lets him meet other groups of people. He introduces people “in a positive way.” His value isn’t the desks – it’s the relationships. --- ## Deep Local Roots Ewan didn’t parachute into Bromley as a developer. He lives there. His kids go to school there. He met his co-founder Stephen at the school gates, where they discovered David Bowie had also been a pupil. “We sat in all the chairs, hoping it might be in the same chair.” That’s not a businessman. That’s a neighbour. And neighbours think differently about what a high street needs. --- ## Learning From the Community The breakthrough insight came from Gerald at a coworking assembly event in Brixton. Ewan went. He listened. Gerald explained that councils aren’t hostile – they’re uneducated. “You have to educate your councillor. They don’t understand. They don’t know what a coworker is.” Ewan took that lesson and applied it for four years. This is what coworking assemblies and peer networks are for. Not just moral support – tactical intelligence from people who’ve already made the mistakes. --- ## Physical Presence as Strategy The method is specific and replicable: “You have to drag them, kicking and screaming, into your space. They work in an extremely dull corporate environment. It’s a council office. They’re never glamorous. They walk into somewhere like Contingent and go, ‘Oh, right. Wow. These people work here. This is amazing. It’s like a hotel lobby.” Then, introduce them to members. Let them see what actually happens. Let them feel the energy. The GLA team walked in on a Friday and said, “Oh, this is where all the people from London work.” That’s the moment understanding shifts. --- ## Finding Your Advocate Ewan is clear about what made the difference: “More importantly, it actually took a change of leadership in the council. Not the top leaders, but in that department. It took a change of personnel in that department for someone new to come in and go, ‘Oh, you’ve got coworking space in the high street. That’s really handy.’” And once you find that person: “You need a backer. You need an advocate in the council to help you. As long as you can get in there and educate them, it should be a reciprocal relationship. It has proved so, so far.” The lesson: keep educating. Keep showing up. The right person will eventually arrive. --- ## Creating a Space Members Fight For Jack didn’t write to the MP because Ewan asked him to. He wrote because the space mattered enough to him that he couldn’t understand why it wasn’t recognised. “I don’t know why you’re not here. I don’t know why you don’t support this place. It’s absolutely brilliant. I couldn’t work without this place.” You can’t manufacture that. You can only create conditions where it happens: a space so good, so connected to people’s working lives, that they advocate without being asked. --- ## Ecosystem Thinking Bernie asks what Ewan hopes for 2026\. He doesn’t say “profitability” or “growth.” He says: “You want things to turn over and be settled... But it only really works if everything around you is successful as well.” And later: “If everyone’s doing that and if we’re supported and we can all survive, then there’ll be a real buzz to the town. You’re part of something bigger. You can’t just live in isolation.” This is why he’s a trustee of The Hub (Greener & Cleaner’s sustainability charity in the Glades). Why Contingent Works hosts Talk Club for men’s mental health. Why does he go to coworking assembly events and learns from people like Gerald? Success isn’t Contingent on Works thriving while Bromley struggles. Success is the whole ecosystem working. --- ## The Business Rates Context Bernie frames this conversation against the UK’s business rates crisis – a policy mess threatening coworking spaces and the small businesses inside them. The Valuation Office Agency is reclassifying flexible workspaces in ways that strip Small Business Rate Relief from member businesses. Operators across the country are fighting for survival. This is where member advocacy becomes tactical. When operators lobby alone, they’re easy to ignore. When members like Jack independently write to MPs saying, “I couldn’t work without this place,” politicians pay attention. The call to action: email your MP. But the deeper point is structural. Spaces like Contingent Works aren’t just businesses – they’re civic infrastructure. Policy that undermines them hollow out the local economies everyone claims to want. --- ## The High Street Argument Retail is finished. Ewan says it directly: “2019 was the worst retail year ever. Now they’re trying to get back to post-COVID, and they’re going, ‘Oh, we’re nearly at 2019 levels’ – forgetting that it was terrible.” So what replaces shops? Destinations. Leisure. Healthcare. Coworking. The infrastructure argument is compelling: every bus going through Bromley stops opposite Contingent Works. They’re five minutes from a mainline station, twenty minutes from Victoria. The connectivity exists – it just needs someone willing to occupy the empty units. Bromley is investing. A local developer has put £10 million into restoring an old hotel. The council is opening a new library in the old Topshop. But these investments only matter if the people building community infrastructure can survive long enough to benefit. --- ## The Bromley Contingent Thread The name isn’t marketing. It’s values. The original Bromley Contingent were Sex Pistols fans from this south London suburb who walked through the high street in mohicans, appeared on Bill Grundy’s TV show, and accidentally birthed British punk. Siouxsie Sioux. Billy Idol. Steve Severin. Ewan chose the name because he and Stephen “wanted to align ourselves with disruptors that embrace the new.” The famous squat photo is blown up on the toilet wall – “cheaper than tiling.” When Ewan sent Simon Barker a picture, the reply was: “Brilliant. I’ve made it from the gutter to the toilet.” David Bowie underpins everything. The Blitz Club. Ashes to Ashes. The cultural explosion that came from suburban misfits gathering in overlooked spaces. The hope – unspoken but present – is that suburban coworking spaces might be where the next version of that happens. Not Zone 1\. Bromley. Places are cheap enough and overlooked enough for connection to happen. --- ## Links & Resources #### **Ewan’s Work** - [Contingent Works](https://contingent.works/?ref=londoncoworkingassembly.com) – Bromley High Street - [Ewan Buck on LinkedIn](https://www.linkedin.com/in/ewan-buck-b8b6619/?ref=londoncoworkingassembly.com) #### **Bromley Contingent & Blitz Club** - **Documentary**: [*Blitzed! The 80s Blitz Kids’ Story*](https://www.imdb.com/title/tt12452396/?ref=londoncoworkingassembly.com) (2021) – Sky Arts - **Book**: [*Blitz: The Club That Created the Eighties*](https://www.faber.co.uk/product/9780571394180-blitz/?ref=londoncoworkingassembly.com)[ by Robert Elms](https://www.faber.co.uk/product/9780571394180-blitz/?ref=londoncoworkingassembly.com) (Faber, 2025) - **Memoir**: [*Berlin Bromley*](https://www.amazon.co.uk/Berlin-Bromley-Bertie-Marshall/dp/0946719934?ref=londoncoworkingassembly.com)[ by Bertie ‘Berlin’ Marshall](https://www.amazon.co.uk/Berlin-Bromley-Bertie-Marshall/dp/0946719934?ref=londoncoworkingassembly.com) #### **Community Resources Mentioned** - [Talk Club](https://talkclub.org/?ref=londoncoworkingassembly.com) – Men’s mental health charity; hosted at Contingent Works - [Greener & Cleaner / The Hub](https://www.greenerandcleaner.co.uk/?ref=londoncoworkingassembly.com) – Sustainability charity, The Glades - [Soho Radio](https://sohoradio.com/?ref=londoncoworkingassembly.com) – Independent London station - [ACTionism Film](https://re-action-collective.org/actionism/?ref=londoncoworkingassembly.com) – Documentary on collective action #### **Industry & Advocacy** - [FlexSA](https://www.flexsa.co.uk/?ref=londoncoworkingassembly.com) – UK Flexible Space Association; business rates campaign - [European Coworking Assembly](https://coworkingassembly.eu/?ref=londoncoworkingassembly.com) - [London Coworking Assembly](https://londoncoworkingassembly.com/) #### **Projects & Community** - Join this and other conversations with people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Unreasonable Connection](https://luma.com/LondonCoworkingAssembly?k=c&ref=londoncoworkingassembly.com) Monthly online gatherings for Coworking Community Builders. - [Workspace Design Show London 2026](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [European Coworking Day May 2026](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [London Coworking Assembly](https://londoncoworkingassembly.com/) - [European Coworking Assembly](https://coworkingassembly.eu/?ref=londoncoworkingassembly.com) #### **Bernie’s Projects** - [London Coworking Assembly ](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/)[**5-Day AI Crash Course for Coworking Spaces**](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) --- ## **One More Thing** Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability — values that shape the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support helps others discover how coworking enriches lives, builds careers, and strengthens communities. Community is the key ### How Coffee Shops Accidentally Created Coworking with David Walker URL: https://londoncoworkingassembly.com/how-coffee-shops-accidentally-created/ Last updated: 2025-12-26T17:20:42.000Z How Coffee Shops Accidentally Created Coworking with David Walker 0:00 /200 1× *“If coffee shops could have innovated a bit, the coworking industry might have never even happened, honestly, because coffee shops have all the ingredients that coworking movement wanted. It just needed an extra layer of intentionality.”* — **David Walker** --- #### **Tired of running yourself into the ground?** Then stop running alone. On February 24th, the London Coworking Assembly presents **Unreasonable Connection Goes Live!**—a one-day working session for the people running London’s most vital neighbourhood spaces and the public sector allies working to help them thrive. It’s a day to share the load, find real solutions, and build a new playbook, together. [Find your crew.](https://luma.com/LCAforumFeb26?ref=londoncoworkingassembly.com) --- David Walker is back on the podcast, and this time he’s got a provocation that might sting. That indie coffee shop you love? The one where you spend eight hours nursing a single flat white, running speed tests on their wifi, hunting for the corner seat with the working plug socket? It could have been a coworking space. Should have been, perhaps. The ingredients were all there: the energy, the ambient productivity, the regulars who recognise each other but never speak because it’s against social norms. What was missing was a membership model and a barista willing to connect people instead of just pulling shots. In our [first conversation back in August](https://londoncoworkingassembly.com/the-messy-spaces-where-magic-happens/), David talked about the bias towards design over engagement — how spaces get the aesthetics right but miss the human facilitation that makes community actually happen. This episode picks up that thread and runs with it: what does intentional community facilitation look like when you strip away the fancy furniture? David has been in coworking since 2008, back when Conjunctured was a refurbished house in East Austin with beer in the vending machine. He’s watched the industry grow from grassroots movement to asset class. He’s always working between two worlds — the grassroots ethos in one side of his brain, the future evolution of the industry in the other. This time, he’s looking backwards and forwards simultaneously. Backwards: to the coffee shop owners who watched laptop warriors colonise their tables without ever figuring out how to monetise them. Who posted “no wifi” signs and two-hour table limits instead of building the community hub they were accidentally creating. Forwards: to how AI might be the “permission slip” that lets small operators embrace the complexity of hybrid models. Bernie’s been thinking about this too. There’s a café in Vigo where he’s got a sticker on his phone to show his commitment. It looks like a coworking space. It functions like a coworking space. But the people in there would never call it that. There’s something in that gap between what we call things and what they actually are. The conversation spirals into territory that matters right now — especially for UK operators watching the business rates crisis unfold. If your model isn’t sustainable, you’re vulnerable. And sustainable doesn’t just mean profitable. It means generative. Building something that creates value for everyone in the room, not just extracting rent from them. What David loved about the original coworking world was precisely this: it was a business with an element of social activism. A sustainable model that enabled community. The Cluetrain Manifesto’s “markets are conversations” made real in a room where people actually talked to each other. The episode closes where all the best coworking conversations do: with a reminder that talking to AI all day will get you high on your own fumes. This is when we need to be talking to other coworking people in our area. Get together. Maintain that human connection. This conversation touches something fundamental to why the Coworking Values Podcast exists: the belief that Accessibility, Community, Openness, Collaboration, and Sustainability aren’t nice-to-haves but the actual point. Uncertain times. Exciting times. A jungle out there. --- ## Timeline Highlights \[00:04\] Bernie announces Unreasonable Connection going live on 24th February in London — tickets on sale in January \[01:37\] David on bridging two worlds: “always having the ethos of the grassroots mindset in one side of my brain and the future evolution of the industry in the other” \[02:28\] The provocation: “if coffee shops could have innovated a bit, the coworking industry might have never even happened” \[04:43\] Bernie’s pricing puzzle: “How do I charge? Is it like you can only sit here if you’ve got a membership?” \[06:31\] David on the business model wall: “You saw these coffee shops struggle with this new influx of a new type of customer, but they could never figure out how to properly monetize the customer” \[08:05\] The disconnect: “the average user of a coffee shop has never been a member at a coworking space” \[11:57\] The unlock: “if a barista was at an hour or two out of the day, almost like a light community manager where they tried to introduce people or catalyse conversations” \[13:33\] David’s blueprint: “one phone booth, some external monitors, reliable power, a membership fee for free drip coffee, and a barista who cared to connect people — there, you got a new business model” \[17:17\] AI as permission slip: “open up Gemini or Claude or ChatGPT and tell it everything about your business and say, How do I get from point A to point B? It’s going to have a plan” \[20:37\] Bernie’s shock: “I was shocked at how many people where they used AI was like spell check in a newsletter” \[21:50\] The hard truth: “at the end of the day, if it’s not going to create more money in the door, then it’s just a volunteer effort” \[24:17\] David on what made coworking special: “it was a business, a quote, unquote business. But it had this element of social activism... we were enabling community through a sustainable business model” \[27:03\] The vision: “A business owner or a coworking space owner has the ability to build a microeconomy in their own coworking space” \[29:15\] Bernie’s closing wisdom: “this now more than ever is when we should be talking to other coworking space owners and community people in our area” --- ## The Coffee Shop That Almost Was Walk into any indie coffee shop and you’ll see the ghost of what coworking could have become. There’s the guy who’s been here since opening, laptop slowly murdering his thighs, running speed tests every hour. There’s the woman who recognises the regulars but hasn’t spoken to any of them because that’s not what you do in a café. There’s the owner watching their tables occupied by people spending a tenner over eight hours, unable to turn them for the lunch rush. David calls this the coffee shop’s collision with the wifi revolution. He remembers when not every café had wifi, when you had to scout for plug access like a detective. Now the infrastructure exists everywhere, but the business model never evolved to match. Coffee shops had everything the coworking movement wanted. The energy. The ambient productivity. The sense of being around other humans doing their own thing. What they lacked was intentionality — a membership model, a mechanism for connection, a way to monetise the all-day laptop warriors without resorting to passive-aggressive “no laptops” signs. Bernie sees this playing out in Vigo right now. His friend’s café has a huge event space upstairs. He keeps trying to convince Josh to put a big table up there, add some monitors, create a coworking area. The blueprint is obvious. But there’s that gap between knowing what could work and actually building it. The ingredients were all there. The recipe was never written. --- ## The Barista as Light Community Manager David’s blueprint for the café-coworking hybrid is disarmingly simple. One phone booth. Some external monitors. Reliable power and wifi. A membership fee that includes free drip coffee (espresso upsold separately). And crucially: a barista who cares enough to connect people. That last bit is where most coffee shops fall down. They’ve never thought of their staff as community facilitators. The barista makes drinks, handles payments, maybe asks how your day’s going. But what if, for an hour or two each day, they deliberately tried to introduce people? Catalyse conversations? Unlock the latent community that’s been sitting there all along, held back by social norms that say you don’t talk to strangers? We’ve created an entire class of workers who spend eight hours in cafés pretending not to be working. They recognise each other. They nod. They never speak. The social code says: we’re all here alone, together. Breaking that code feels transgressive — unless someone gives you permission. David studied sociology alongside business. He’s fascinated by how you take a retail environment centred on purchasing a product and transform it into something that functions like a community centre. The early coworking spaces did this intuitively. They had that extra layer of intentionality that coffee shops never quite achieved. The purchase of coffee is actually part of the problem. When you buy a drink at a coffee shop, it codes the space as transactional. This is retail, not community. But if there was some membership fee — even something tiny — that shifted the relationship? Membership changes everything. You stop being a customer. You become a citizen. --- ## AI as Permission Slip David’s worked with coworking spaces that have embedded coffee shops and restaurants. He knows firsthand that running food and beverage is already complicated — inventory, spoilage, staff management, massive menus. Adding workspace operations on top feels impossible. But AI changes the calculation. Not by automating the human connection that makes community work, but by giving operators the tools to manage complexity they previously couldn’t handle. David’s advice is direct: open up Gemini, Claude, or ChatGPT. Tell it everything about your business. Ask how to get from point A to point B. It’ll have a plan. Bernie saw this when talking to people about AI in the London Coworking Assembly. He was shocked how many people — working in spaces at the heart of fintech innovation — were only using AI for spell-checking newsletters. They were overstretched, so they never committed the time to learn what AI could actually do for them. The retail world is struggling. Coffee shops are struggling too. Maybe the complexity of a hybrid model isn’t the barrier anymore — maybe it’s just the existential leap required to try a new highway. AI doesn’t replace the human facilitation. It handles the operational complexity so humans can focus on what actually matters: connecting people. --- ## The Revenue Conversation We Need to Have David remembers sitting in business school, thinking about societal impact and change, when his professor dropped the hammer: “The purpose of a business is to maximise shareholder value.” It felt wrong then. It still does. But here’s what David’s learned from a decade working with real estate developers and building owners: at the end of the day, if your community initiative isn’t going to create more money through the door, it’s just volunteer work that puts more burden on you. That doesn’t mean becoming soulless. What David loved about early coworking was precisely that it was a business with an element of social activism. A sustainable model that enabled community rather than extracted from it. The problem comes when the public loses faith that businesses are doing good things with their money. When they see shareholder payouts while train services collapse, when privatisation becomes extraction. Bernie brings up Thatcher selling off the trains and water and everything — even hardcore capitalists are now furious at what that “maximise shareholder value” mindset produced. This is the tension at the heart of indie coworking. The dominant business logic says scale beats community, transaction beats relationship, extraction beats generation. What David’s describing — a café that becomes a membership hub, a barista who becomes a community facilitator — that’s not just a different business model. It’s a different economic philosophy. One that says sustainable can mean generative, not just profitable. And at a moment when UK business rates are threatening the viability of independent spaces — when the Valuation Office Agency is reclassifying coworking in ways that strip Small Business Rate Relief from member businesses — the question of sustainable models isn’t theoretical. It’s survival. There’s a sweet spot though. Business models that tick all the boxes including profit, whilst doing something genuinely valuable. Coworking at its best lives in that space. --- ## Markets Are Conversations This is where everything David’s been saying clicks into place. Bernie resurrects the Cluetrain Manifesto, published in 1999/2000, with its provocative thesis: all markets are conversations. At the time, it felt revolutionary. The internet had unleashed a way for humans to connect that bypassed corporate gatekeepers. We could either use it to blast horrible marketing messages at each other, or we could actually talk. Coffee shops missed this. They had the physical space for conversation but treated every interaction as a transaction. Buy coffee, sit down, leave. The “market” was the till, not the room. What early coworking understood — what David’s been circling this whole conversation — is that the room itself can be the market. Not in the extractive sense, but in the generative one. A business owner has the ability to build a microeconomy in their own space. Not just renting desks, but enabling transactions, connections, collaborations between the people who gather there. This is what gets David excited — disruption, thinking in terms of “this is how things were, but now they can be something else.” AI gives us new ways to think philosophically about our businesses because we can essentially have a conversation partner helping us open new neural pathways. The warning though: you can ask AI all day, and David loves it, but if you’re not also talking to actual humans, you’ll be high on your own fumes. This is when we need to be talking to other coworking space owners in our area. Getting together. Maintaining that human connection. Because markets are conversations — and conversations require showing up. --- ## From Point A to Point Z David’s been in coworking since 2008, working between two worlds. One side of his brain holds the grassroots ethos — the messy spaces, the beer vending machines, the collaboration that felt like social activism. The other side watches the industry evolve into an asset class with NOI calculations and franchise disclosure documents. The question he’s always asking: what are the parallels and evolutions between these worlds? How do we get from point A to point Z without losing the soul along the way? The coffee shop question is really a proxy for this larger tension. Here’s an institution — the indie café — that has all the ingredients for community. It just never figured out how to sustain itself whilst serving that community. David’s not prescribing answers. He’s suggesting we need to embrace uncertainty whilst moving forward anyway. You don’t always need to know where you’ll end up before starting the journey. Sometimes just having the conversations is the point. The jungle’s out there. Time to start walking. --- ## Links and Resources #### **David Walker’s Work** - [**CoworkingConsulting.com**](https://coworkingconsulting.com/?ref=londoncoworkingassembly.com) — David’s consulting practice for flex workspace strategy - [**Coworking Ecosystem Network**](https://www.coworkingecosystem.network/?ref=londoncoworkingassembly.com) — Industry directory and collaboration platform, David is prototyping. - [**David Walker on LinkedIn**](https://www.linkedin.com/in/davidhwalker/?ref=londoncoworkingassembly.com) — Connect directly #### **Previous Episode** - [**The Messy Spaces Where Magic Happens with David Walker**](https://londoncoworkingassembly.com/the-messy-spaces-where-magic-happens/) — Our first conversation exploring design vs engagement and why collaboration happens in public #### **Books and Ideas Mentioned** - [**The Cluetrain Manifesto**](https://www.cluetrain.com/?ref=londoncoworkingassembly.com) (1999) — “All markets are conversations.” #### **Projects & Community** - Join this and other conversations with people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Unreasonable Connection](https://luma.com/LondonCoworkingAssembly?k=c&ref=londoncoworkingassembly.com) Monthly online gatherings for Coworking Community Builders. - [Workspace Design Show London 2026](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [European Coworking Day May 2026](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [London Coworking Assembly](https://londoncoworkingassembly.com/) - [European Coworking Assembly](https://coworkingassembly.eu/?ref=londoncoworkingassembly.com) #### **Bernie’s Projects** - [London Coworking Assembly ](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/)[**5-Day AI Crash Course for Coworking Spaces**](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) --- ## One More Thing Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability — values that shape the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support helps others discover how coworking enriches lives, builds careers, and strengthens communities. Community is the key ### "This Is a Very Lean Business, Incredibly Lean" with Karen Tait URL: https://londoncoworkingassembly.com/this-is-a-very-lean-business-incredibly/ Last updated: 2025-12-16T13:29:31.000Z "This Is a Very Lean Business, Incredibly Lean" with Karen Tait 0:00 /200 1× *“If we can make people feel like anything is possible, anything is solvable, together... We can find a way together.” -* **Karen Tait** --- ### **Tired of running yourself into the ground?** Then stop running alone. On February 24th, the London Coworking Assembly presents **Unreasonable Connection Goes Live!**—a one-day working session for the people running London’s most vital neighbourhood spaces and the public sector allies working to help them thrive. It’s a day to share the load, find real solutions, and build a new playbook, together. [Find your crew.](https://luma.com/LCAforumFeb26?ref=londoncoworkingassembly.com) --- Karen Tait’s electricity bill has tripled in four years. The reality of running an independent coworking space in 2025 is about to get worse. Karen founded The Residence in Bishop’s Stortford, Hertfordshire, after years of commuting to London while affordability kept pushing her further out. She went from investment banking to building the kind of space she desperately needed: a place where small business owners could find energy, support, validation, and community—not just desks and Wi-Fi. She knows both worlds. The City, and the country lane. Now, a single policy change threatens to undo it all. The UK’s business rates reclassification—specifically the stripping of Small Business Rates Relief from private offices within coworking spaces—could force operators like Karen into an impossible choice: absorb costs they can’t afford, pass them on to members who don’t deserve the hit, or close. The same policy that strips relief from Karen’s members gives breaks to distribution warehouses on the edge of town. --- This episode is part of our ongoing series on the business rates crisis, following conversations with Jane Sartin from FlexSA and Roland Stanley from Dragon Coworking. What makes Karen’s perspective essential is what she reveals about the hidden economic engine that coworking creates. The Residence doesn’t just provide workspace. It provides infrastructure for 150 members who would otherwise be scattered across home offices and coffee shops. It sources everything locally—coffee beans from Saffron Walden, cleaning services, IT support, catering—all within Hertfordshire. Every pound spent circulates through the local economy rather than vanishing into Amazon’s supply chain. --- Bernie cites research from an Islington Council social value impact report: for every £1 spent with a local business, that pound circulates through the local economy four times. When money goes to national chains, it disappears. Bernie asks about the hidden costs of running physical space—and Karen doesn’t flinch. She’s started being more vocal about the actual running costs. It’s eye-watering, she says. This is a very lean business, incredibly lean. Every price rise, every vacancy, every increase in employment costs is a strain. And now this whole threat to how rates will be applied to the building... it really could be the final blow. --- The episode isn’t all grim. Karen shares how she’s fighting back—meeting with her local MP Josh, working with Jane at FlexSA, and refusing to accept that everyone else will deal with it. If you run an independent coworking space in the UK, this episode is essential listening. If you use one, it’s time to understand what’s at stake. --- ## Timeline Highlights \[00:00\] Bernie sets the scene: “The value it has to the local area is way beyond desks and WiFi.” \[01:42\] Karen’s origin story: “The Residence” was born out of my own selfish needs of needing a place to work.” \[02:27\] The energy you can’t bottle: “A level playing field for small business owners, a place where startup dreams can happen together.” \[04:01\] Location context: “We’re actually on a farm development, a little bit tucked away down a country lane, but in the middle of our housing estate.” \[06:26\] Why face-to-face support matters: “Connecting with all the businesses that are in your community who perhaps can cross-pollinate.” \[08:03\] The Amazon boycott: “We will not use Amazon. We will work with people in our community to supply everything that we need.” \[08:03\] Cross-pollination in action: “Lighting engineers working with interior designers, small business owners working with the VAs in our space, estate agents working with the local videographer.” \[09:41\] The £200 challenge: “If every single person who lived in Bishop Stortford spent £200 on their local high street, their local high street could survive.” \[11:23\] The reality of rates: “Whilst building valuations are going up, the rates multiplier is coming down, which means a higher bill, bottom line.” \[12:58\] The electricity shock: “My electricity bill over the four years here at Bishop Stortford has tripled in price” \[13:49\] The breaking point: “It’s just being penalising the system, penalising the very people that are the backbone of this country.” \[15:39\] The truth: “This is not a highly profitable business. This is a very lean business, incredibly lean.” \[17:33\] Taking action: “That’s talking to our local MP, engaging with Jane at Flexer... sometimes you just have to” \[22:48\] The stakes: “The Residence” as a whole has 150 members. If The Residence closes, that’s going to be 150 people that suddenly have no space.” \[25:29\] The beating heart: “We gave up a lot of space at the residence for a beating heart, the big kitchen area.” \[29:28\] The closing philosophy: “If we can make people feel like anything is possible, anything is solvable, together... We can find a way together.” --- ## Karen Built The Residence Because Nothing Like It Existed Karen describes something that sounds almost utopian until you realise it’s just thoughtful design. Dropping children off at school. Parking outside. Going for lunch in the café. Doing a workout. All woven seamlessly around a workspace. The Residence sits on a farm development in Bishop’s Stortford—a market town of about 40,000 people, tucked down a country lane but surrounded by a café, gym, beauticians, and other businesses. It’s intentional infrastructure for the way modern life actually works. --- This “five-minute life cycle” isn’t about luxury. It’s about making entrepreneurship accessible to people who can’t afford to disappear on a three-hour daily commute to London. Karen lived that commute herself. She moved from the Docklands to Epping to Bishop’s Stortford as affordability kept pushing her further out—but she was still commuting back every day. The space she built isn’t theoretical. It’s the answer to a problem she lived. --- ## The Residence Banned Amazon Two Years Ago A couple of years ago, Karen made a decision that sounds radical but shouldn’t be. The Residence would not use Amazon. Everything they need—food, cleaning supplies, coffee, IT support, engineering, health and safety—comes from businesses within Hertfordshire. --- When you spend with local suppliers, that money stays in circulation. When you pay with national or international chains, it leaves the community immediately. Karen’s approach is intentional. She’d love to document what it physically looks like in terms of cash, because she thinks that, without realising it, you’re having an impact on the local community by spending your money. But you have to be intentional about that. --- The cross-pollination happens daily. Lighting engineers working with interior designers. Small business owners are working with the VAs in the space. Estate agents are working with the local videographer. When your members’ businesses grow, they need more services. When local businesses thrive, they need workspace. The interdependence is structural. --- ## Business Rates Are Complicated — Here’s What Actually Matters The business rates issue is complicated, even for people who’ve been studying it. Karen listened to Bernie’s show with Roland from Dragon Coworking and admits that business rates are complicated even for Jane and her. But she breaks it down to its essential impact. --- Building valuations are going up. The rate multiplier is coming down. But the result is a higher bill. There’s also a new five-tiered system, changes to how vacant buildings are treated, and—critically for coworking—the potential loss of Small Business Rates Relief for private offices within shared workspace. --- Here’s why that matters. When a small business takes a private office within The Residency, Karen protects them from rising costs. She sets their rates for a year or two, absorbing the uncertainty so they can plan their business. If rates on those offices suddenly spike, Karen has no good options. The cruel irony is that if those same members had taken space directly on the high street, they’d still qualify for Small Business Rates Relief. As Karen puts it, the policy is penalising the very people that are the backbone of this country, taking risks, employing local people, growing their businesses from little acorns into big oak trees. --- ## They Gave Up Space For a Kitchen Because That’s Where Community Happens Karen gave up a lot of space at The Residence for what she calls a beating heart—the big kitchen area. People come and have their lunch. They sit on the big sofa. They talk about what’s troubling them, what’s keeping them awake at night, what they’d love help with. Then everyone gathers around. How can we help you? Do you need more clients? Do you need some funding? It’s a place to build authentic relationships. --- Bernie shares a moment that captures something most business discussions miss entirely. When your business is failing at 9 AM, and you’re sitting at home, it fails for the whole day. When your business is failing at 9 AM, and you’re standing in a coworking kitchen, someone asks what’s up. You say you can’t get your website to work. Someone offers help. By 9:15, it’s no longer failing. --- Karen builds on this. The most important thing I have control over is how I can make people feel. If we can make people feel like anything is possible, anything is solvable, together—you’re not living in your head. You’re not talking yourself out of it. You’re not telling yourself you’re a failure. The WhatsApp group. The kitchen conversations. The visibility of other people trying hard at similar things. All of it counteracts the isolation that destroys both well-being and businesses. --- ## Running a Coworking Space Costs More Than Anyone Admits Karen has started being more vocal about what it actually costs to run The Residency. Her word for it: eye-watering. Every single time prices rise, employment costs rise, or there’s a vacancy, it’s a strain. A huge strain. It’s a constant juggle between giving and supporting the very people you want to, whilst managing your books, managing your profitability, making sure you have enough money to pay the VAT and the Corporation tax. --- The business model is lean by necessity, not by choice. And that leanness means there’s no buffer for absorbing sudden policy changes or cost increases. When Karen says the business rates change could see a lot of people hanging on by their fingertips, go “Do you know what? I’m done,”—she’s describing the maths. --- ## Karen Contacted Her MP Within a Week — Here’s What She Learned Karen met with her local MP, Josh, within a week of reaching out. She brought Jane from FlexSA. They laid out the concerns clearly. Now Josh is taking the issue to the minister and trying to raise questions in parliament. He tried to raise a question recently but wasn’t chosen, which is why the more voices the better. --- Her advice for other operators is practical. In the pack Jane created, there’s a link to find your local MP and a templated letter. But don’t just copy and paste. Set out your stall. Explain how this will affect you—and the people you support. --- Karen explained to Josh not just the financial impact on The Residency, but also what would happen to Bishop’s Stortford if 150 members suddenly had no space to work. Where do they go? They go back home. And “back home” means back to isolation, back to living in your head with problems that feel unsolvable because there’s no one to share them with. --- If you live in and around Bishop’s Stortford, Karen’s door is always open. Cup of tea always ready. That’s the northern in me, she says. You’ll always get offered a cup of tea. Slice of cake. We’re well known for cake at The Residency. Being a nice person costs nothing. --- ## Links and Resources #### **Karen Tait and The Residence** - [The Residence Coworking](https://theresidencecoworking.co.uk/?ref=londoncoworkingassembly.com) (Bishop’s Stortford, Hertfordshire) - [Karen Tait on LinkedIn](https://www.linkedin.com/in/karen-tait-theresidencecoworking/?ref=londoncoworkingassembly.com) - [The Residence Coworking on Instagram](https://www.instagram.com/theresidence%5Fcoworking/?ref=londoncoworkingassembly.com) #### How to Support the UK Business Rates Action - **Download** \- FlexSA ‘[Engaging Your MP on Business Rates and Flexible Workspaces](https://drive.google.com/file/d/1V26jEVfhlR7pzlGj9Ir9ExC3Dv-aV3H%5F/view?ref=londoncoworkingassembly.com)’ - [Write to Your MP](https://members.parliament.uk/?ref=londoncoworkingassembly.com) — Enter your postcode, get your MP’s details - [Cardtronics v Sykes \[2020\] UKSC 21](https://www.brownejacobson.com/insights/cardtronics-uk-ltd-and-others-v-sykes-and-others?ref=londoncoworkingassembly.com) — The legal precedent the VOA is using - 🎙️[Why the UK Government Is About to Crush Your Coworking Space — And What to Do About It with Roland Stanley](https://londoncoworkingassembly.com/why-the-uk-government-is-about-to/) - 🎙️[ The Business Rates Crisis: What Every Workspace Operator Needs to Do Now with Jane Sartin](https://londoncoworkingassembly.com/the-business-rates-crisis-what-every/) #### Projects & Community - Join this and other conversations with people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Unreasonable Connection](https://luma.com/LondonCoworkingAssembly?k=c&ref=londoncoworkingassembly.com) Monthly online gatherings for Coworking Community Builders. - [Workspace Design Show London 2026](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [European Coworking Day May 2026](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [London Coworking Assembly](https://londoncoworkingassembly.com/) - [European Coworking Assembly](https://coworkingassembly.eu/?ref=londoncoworkingassembly.com) #### Bernie’s Projects - [London Coworking Assembly ](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/)[**5-Day AI Crash Course for Coworking Spaces**](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) --- ## **🧠 One More Thing** Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support helps others discover how coworking enriches lives, builds careers, and strengthens communities. Community is the key 🔑 ### The £1 That Goes Around Four Times: Why Local Coworking Is Civic Infrastructure URL: https://londoncoworkingassembly.com/the-1-that-goes-around-four-times/ Last updated: 2026-04-04T09:38:45.000Z ### LinkedIn Show Notes from the Coworking Values Podcast Bullpen. --- 🎙️ Listen to these stories and hundreds of others on the [Coworking Values Podcast.](https://coworkingvaluespodcast.substack.com/) --- > **🔥Dear Substack Readers, *The anti-conference is real. February, London, 150 people.*** [***Flash sale opens***](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/?utm%5Fsource=mailpoet&utm%5Fmedium=email&utm%5Fsource%5Fplatform=mailpoet&utm%5Fcampaign=business-rates-the-government-thinks-your-members-are-atms-372) ***next week — details below.🔥*** --- Local money stays local. Spend a pound with Amazon, and it vanishes. Spend it with a Bishop’s Stortford baker; it circulates through the local economy four times. Three operators showed us what that actually looks like. Here’s what they’re building. --- ## The Question We’re Chasing **What happens when you stop chasing scale and start building local?** [Karen Tait](https://www.linkedin.com/in/karen-tait-theresidencecoworking?miniProfileUrn=urn%3Ali%3Afs%5FminiProfile%3AACoAABe6DKgBLW0%5FcZdRy9kLzJC7Pv7YMVWv-Sc&ref=londoncoworkingassembly.com) made a decision two years ago: no Amazon. Everything The Residence needs comes from Hertfordshire businesses. [Roland Stanley](https://www.linkedin.com/in/rolandstanley?miniProfileUrn=urn%3Ali%3Afs%5FminiProfile%3AACoAABiFF30B1BV5pzE6EfgcrmzfuWSNmnxQ4xY&ref=londoncoworkingassembly.com) built Dragon Coworking inside his dad’s hotel in Rochester. Now 140 local businesses operate from it—76% local. [Freddie Fforde](https://www.linkedin.com/in/freddiefforde?miniProfileUrn=urn%3Ali%3Afs%5FminiProfile%3AACoAAAQ0SUYBxNNzPuMp6Kc3BpJL48z40oJ02GU&ref=londoncoworkingassembly.com) wrote his Work Near Home manifesto in March 2021\. He’s been building Patch across UK commuter towns ever since—six spaces now, every one of them focused on reviving local high streets. Different models. Different scales. Same bet: that rooting a workspace into its neighbourhood creates something the “work from anywhere” story never will. And right now, they’re proving something the rest of us need to hear: when you plug a coworking space into its town, the money doesn’t leave. It goes around. --- ## The Injustice We’re Tracking The dominant story says scale or die. Optimise for convenience. Work from anywhere. The logical endpoint is everyone working alone, ordering everything from Amazon, wondering why their high street is boarded up. This story hollows out the places where we actually live. In the UK right now, there’s a fight that proves how little the system understands this. The Valuation Office Agency wants to treat coworking spaces as single properties—stripping 150,000 freelancers of their Small Business Rates Relief. The legal precedent they’re using? A Supreme Court case about ATMs in supermarkets. Freelancers. Consultants. Three-person startups. The VOA is treating them like vending machines. “If they literally picked their office up and put it on the street outside, they would qualify for small business rates relief,” Roland says. “Just because they’ve had the audacity to come and get in a coworking space, they’re going to lose that benefit.” The market won’t fix this. Westminster won’t fix this. People do. --- ## Karen Tait: Why She Banned Amazon From Her Space Karen wasn’t trying to make a statement. She was trying to run a business. A commuter-belt mum who’d done the London grind—investment banking in Docklands, then Epping, then Bishop’s Stortford as the kids came and affordability pushed her further out. Every morning, the same question: why am I still getting on that train? So she built what she needed. On a mixed-use farm development with a café next door, a gym, a beautician. Everything within walking distance. “That five-minute life cycle that we often want—drop our children at school, be able to park outside, go for lunch in the café, do our workout. I’ve seamlessly worked that alongside a workspace.” Then came the decision that changed everything. No Amazon. Her coffee beans come hand-roasted from Saffron Walden. Her cleaners, engineers, IT support—all Hertfordshire. She gave up square footage to build a kitchen with a big sofa, because that’s where her 150 members eat lunch together and talk through what’s keeping them awake at night. “We will not use Amazon. We will work with people in our community to supply everything that we need for the community.” For every pound spent with a local business, that pound creates four times the economic impact of money spent with a distant chain. This isn’t just a nice idea. It’s New Economics Foundation research. Islington Council built their 2020 Community Wealth Building strategy around it. Spend it with a mega-corp? It vanishes. “If every single person who lived in Bishop’s Stortford spent £200 on their local high street, their local high street could survive.” This isn’t charity. It’s economic infrastructure. Karen’s space is the hub that keeps it moving. --- ## Roland Stanley: The Chef Who Wove 140 Businesses Into Rochester’s Fabric Roland trained as a chef at Canterbury College. Worked in France. Did stints in London. Eventually came to help his dad at St George Hotel for a couple of weeks. He stayed 24 years. The hospitality background matters. When you’ve spent eight years in kitchens, you learn to read rooms. You learn that some people want to eat and leave, others want to linger. You learn that the feeling matters more than the transaction. Dragon Coworking started because there was a spare function room costing money just sitting there. Someone mentioned hot desking. Roland went to London, saw what was possible, thought: why isn’t this in Medway? “I really wanted to run a business authentically and make it a reflection of who you are. I’m not a cutthroat businessman. I try to be a nice guy as much as possible.” Eight years later, Dragon has 140 businesses operating from it. Seventy-six percent local. The perks programme isn’t about discounts. It’s about weaving the space into Rochester’s fabric. Free garlic bread at the local pizza place. A brownie after six coffees at the independent café. They build relationships first—connecting on LinkedIn, visiting in person—before anyone mentions a deal. “We do it to support local businesses. We want local people to go and spend money locally. It just works in a nice little local ecosystem.” Roland’s part of an informal group of indie operators—Teresa from Collaborate, Ewan from Contingent Works, Karen from The Residence, John from Freedom Works. They meet a couple of times a year, share a WhatsApp group, talk about everything in coworking. One informal rule: no discussing mugs in the sink. That peer support costs nothing. No £10K-a-month mastermind. Just people who do the same thing, showing up for each other. “Anyone that’s in coworking, reach out to other coworking space operators. Especially local ones.” --- ## Freddie Fforde: The Manifesto That Changed How We Think About Commuting Freddie [wrote it in March 2021](https://medium.com/patchplaces/introducing-work-near-home-why-im-building-patch-a30bef5903df?ref=londoncoworkingassembly.com), when the pandemic had finally ripped the Emperor’s clothes off commuting culture. Work Near Home, he called it. Not just a desk with good internet. A new category describing what happens when we reinvest time, money, and talent into the places where we actually live. “Commuting is a low ambition idea. If you assume that the only way of getting people to be productive is bringing everyone together into a central location, you’re excluding everyone for whom that can’t be true.” The technology was already there before COVID. Video calls. Cloud documents. All of it. What shifted was attitudes—specifically, the attitudes of managers for whom commuting worked just fine. “Childcare, affordability, and health factors don’t always present the same challenges to the traditional managerial class. They wouldn’t change the rules because it suited them.” Patch now operates coworking spaces across UK commuter towns. Spaces designed to be outward-looking—places where “you can come feel like yourself, you don’t have to code-switch into a different corporate being.” What Freddie discovered: local authorities are actually the most natural partners for coworking. Their incentives align. More economic activity, more dwell time on high streets, more local employment. “They think in town-scale level. An independent landlord just cares about the rent. But a local authority is going to see all these exogenous benefits.” The first thing Patch does in any new location—even before the deal closes—is meet with the council. They’re sharing in the press release for York. It sends a signal. “Being able to talk up in their meetings about how businesses are coming back to the town centre—they want that story.” Remote work has flatlined at 20-25% of working days. Not dropping back to pre-pandemic levels. The future Freddie described isn’t coming. It’s here. --- ## The Pattern: What These Three Operators Understand That Corporate Real Estate Doesn’t Coworking isn’t real estate. It’s civic infrastructure. This isn’t theory. [Islington Council](https://www.linkedin.com/company/islington-council/?ref=londoncoworkingassembly.com) measured £1.24 million in social value from their affordable workspaces in two years. **Karen’s** space isn’t selling desks. It’s circulating money through Bishop’s Stortford four times over. **Roland’s** space isn’t renting offices. It’s 140 businesses plugged into Rochester’s economic fabric. **Freddie’s** spaces aren’t competing with WeWork. They’re rebuilding high streets that were hollowed out when everyone commuted elsewhere. There are two stories about coworking. **Story One:** Corporate real estate. Reimagining the office on a global scale. Enterprise clients, brand partnerships, scaling for efficiency. **Story Two:** Civic coworking. Not building a product that extracts. Creating places that root. Not enterprise sales. Economic access. Not a platform. A community. > Jon Alexander’s Citizens framework cuts through here: the dominant story treats us as Consumers—passive recipients who choose between options. The Citizen story says we’re active participants who shape our communities. Karen, Roland, and Freddie are building for Citizens. People who show up, contribute, reinvest locally, and make their towns better by being there. “More than all of that, what you need is people, community, a space to work,” Karen says. “A space where you could network every day—someone new to meet, someone who’s got an idea for you or a lead for you. Because seeing people regularly builds familiarity. It builds trust.” Your coworking space is already this infrastructure. You don’t need anyone’s permission to keep building it. --- ## Who This Is For (And Why It Matters If You’re Outside the UK) If you run a space under 150 members and you’ve been told you’re failing because you haven’t scaled—this is for you. If you’ve chosen depth over reach, local over global, and sometimes wonder if you made the right call—this is for you. If you’re tired of the “optimise everything, scale or die” story and you know in your bones that connection is the product—not a byproduct—this is for you. The business rates fight is UK-specific. The pattern is universal. Local spaces keep money in communities. Operators choosing depth over reach. The pressure to scale when staying rooted is actually the point. You don’t need permission to keep building. --- ## The Movement Is Building (And It’s Not Just Operators) This isn’t one voice shouting. It’s a chorus. In the UK, operators are meeting with their MPs—Roland in Rochester, Karen in Bishop’s Stortford, Ewan in Bromley. Jane Sartin from FlexSA is walking into ministerial meetings. And it’s not just operators. Shout-out to [Georgi Aleksiev](https://www.linkedin.com/in/ACoAACwVVFABH32PQapefD4pc%5FEqLyqe8tIk3V0?miniProfileUrn=urn%3Ali%3Afs%5FminiProfile%3AACoAACwVVFABH32PQapefD4pc%5FEqLyqe8tIk3V0&ref=londoncoworkingassembly.com) ([Cobot | Coworking Software](https://www.linkedin.com/company/cobot/?ref=londoncoworkingassembly.com)), [Lauren Walker](https://www.linkedin.com/in/walkerinteractive?miniProfileUrn=urn%3Ali%3Afs%5FminiProfile%3AACoAAADFFPoB7E28--GES0NYeIlhFFMZPVumzsc&ref=londoncoworkingassembly.com) ([Coworks](https://www.linkedin.com/company/coworks-app/?ref=londoncoworkingassembly.com)), [Ivo Tabakov](https://www.linkedin.com/in/ACoAAA%5F0D3gB6%5FaffucfhNNmqjyTAPevJGfx7Hg?miniProfileUrn=urn%3Ali%3Afs%5FminiProfile%3AACoAAA%5F0D3gB6%5FaffucfhNNmqjyTAPevJGfx7Hg&ref=londoncoworkingassembly.com) ([Nexudus](https://www.linkedin.com/company/nexudus/?ref=londoncoworkingassembly.com)), [Helga Moreno](https://www.linkedin.com/in/ACoAABTYnuQBu4pZpdgsbkGBGjBkvjJBZyZ1Tr4?miniProfileUrn=urn%3Ali%3Afs%5FminiProfile%3AACoAABTYnuQBu4pZpdgsbkGBGjBkvjJBZyZ1Tr4&ref=londoncoworkingassembly.com) ([Spacebring](https://www.linkedin.com/company/spacebring/?ref=londoncoworkingassembly.com)), [Christian Schmitz](https://www.linkedin.com/in/communityisthekey?miniProfileUrn=urn%3Ali%3Afs%5FminiProfile%3AACoAAA6IitcByIeI76QAm37bWbG%5FhYzfrQdE4Tg&ref=londoncoworkingassembly.com) ([Salto](https://www.linkedin.com/company/salto-systems-s-l-/?ref=londoncoworkingassembly.com)), [Crispin Piney](https://www.linkedin.com/in/ACoAAADm8UwBDjTkYyqFCWWEGtu1RSVnfw8j7Qs?miniProfileUrn=urn%3Ali%3Afs%5FminiProfile%3AACoAAADm8UwBDjTkYyqFCWWEGtu1RSVnfw8j7Qs&ref=londoncoworkingassembly.com) ([OfficeRnD](https://www.linkedin.com/company/officernd/?ref=londoncoworkingassembly.com)) and [Hector Kolonas](https://www.linkedin.com/in/inztinkt?miniProfileUrn=urn%3Ali%3Afs%5FminiProfile%3AACoAAAL44UYBWqk-Bu1nm4k0Y0nGHK9xw8YxyO0&ref=londoncoworkingassembly.com) ([This Week In Coworking](https://www.linkedin.com/company/thisweekincoworking/?ref=londoncoworkingassembly.com))—all looking for ways to spread the word and support their coworking friends. That’s what a movement looks like. Not one hero. A chorus. --- ## How Roland’s Peer Group Started (And How You Get Yours) Roland’s informal group—Teresa, Ewan, Karen, John—the one we’ve been talking about this whole newsletter? Roland met Ewan at a [London Coworking Assembly ](https://londoncoworkingassembly.com/)event. That’s how it started. Two operators in the same room, realising they carried the same weight. Now they share a WhatsApp group, meet a couple of times a year, talk through everything. We’ve been building toward this for seven years. 100+ London Coworking Assembly events. A free monthly [Unreasonable Connection](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) call. [Jon Alexander](https://www.linkedin.com/in/jon-alexander-11b66345/?ref=londoncoworkingassembly.com), author of [Citizens,](https://jonalexander.net/writing/?ref=londoncoworkingassembly.com) doing Q&As with us in person—twice. **February 24th is where online meets offline.** 150 community builders in one room. Not a conference. Not panels of people who haven’t unclogged a toilet in fifteen years. Small groups working through real problems together. Hybrid chaos. Local authority partnerships. Burnout. Making affordable workspace work without going broke. What are the three most important things you’ve learned in your life? How many came from talking with another person who understood? How many came from sitting in an audience? For most people, the answers are three and zero. That’s why this isn’t a conference. It’s a room where your stories meet other people’s stories. Where online connections become real relationships. Where—if we do this right—you leave with your own peer group forming. This is the first of multiple events in 2026\. People you meet in February, you’ll see again. **Flash sale opens this week.** Thursday and Friday. 48 hours only. Pre-Christmas. Never happening again. If you’re on the waitlist, you get access to the First In ticket price. If you’re not, you don’t. [**➡️ Join the Flash Sale Waitlist →**](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) Full price tickets are £150\. The First In price? You find out when you join the list. Miss the flash sale, and tickets go on sale at full price at the end of January. --- ## 🇬🇧The Toolkit: What UK Operators Need Right Now #### 📺 Watch first: The 7-minute explainer on what the VOA is doing and how to fight back. 1️⃣ **FlexSA Email your MP Toolkit** \- Everything you need to contact your MP. [Download](https://drive.google.com/file/d/1V26jEVfhlR7pzlGj9Ir9ExC3Dv-aV3H%5F/view?usp=sharing&usp=embed%5Ffacebook&ref=londoncoworkingassembly.com). 2️⃣ **Find Your MP** \- Postcode in, name and email out. Takes 30 seconds. [members.parliament.uk](http://members.parliament.uk/?ref=londoncoworkingassembly.com) 3️⃣ [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) \- 8,000+ operators. Business rates thread is pinned. 4️⃣ **Connect with the guests:** - [Karen Tait](https://www.linkedin.com/in/karen-tait-theresidencecoworking?miniProfileUrn=urn%3Ali%3Afs%5FminiProfile%3AACoAABe6DKgBLW0%5FcZdRy9kLzJC7Pv7YMVWv-Sc&ref=londoncoworkingassembly.com) | [The Residence Coworking Bishops Stortford](https://www.linkedin.com/company/theresidence-coworking/?ref=londoncoworkingassembly.com) - [Roland Stanley](https://www.linkedin.com/in/rolandstanley?miniProfileUrn=urn%3Ali%3Afs%5FminiProfile%3AACoAABiFF30B1BV5pzE6EfgcrmzfuWSNmnxQ4xY&ref=londoncoworkingassembly.com) | [Dragon Coworking](https://www.linkedin.com/company/dragoncoworking/?ref=londoncoworkingassembly.com) - [Freddie Fforde](https://www.linkedin.com/in/freddiefforde?miniProfileUrn=urn%3Ali%3Afs%5FminiProfile%3AACoAAAQ0SUYBxNNzPuMp6Kc3BpJL48z40oJ02GU&ref=londoncoworkingassembly.com) | [Patch](https://www.linkedin.com/company/patchplaces/?ref=londoncoworkingassembly.com) - [Jane Sartin](https://www.linkedin.com/in/jane-sartin?miniProfileUrn=urn%3Ali%3Afs%5FminiProfile%3AACoAACFKNwsBPwfeytnGTAVZ9QWhWhcAYaxK-S8&ref=londoncoworkingassembly.com) | [Flexible Space Association](https://www.linkedin.com/company/flexible-space-association/?ref=londoncoworkingassembly.com) --- ### Thank you for your time and attention today! ### Bernie 💚🍉 ### Community is the key 🔑 --- 🎁 p.s. **Unreasonable Connection Going Live!** Flash sale opens this week. 48 hours only. If you’re not on the waitlist, you won’t get access to the sale price. [Join here](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) ### The Business Rates Crisis: What Every Workspace Operator Needs to Do Now with Jane Sartin URL: https://londoncoworkingassembly.com/the-business-rates-crisis-what-every/ Last updated: 2025-12-11T05:30:38.000Z The Business Rates Crisis: What Every Workspace Operator Needs to Do Now with Jane Sartin 0:00 /200 1× “I’m currently aware of two operators on the smaller size that have been handed £400,000 backdated bills... being hit with backdated business rates bills would clearly be business destroying.” - **Jane Sartin** --- #### **Tired of running yourself into the ground?** Then stop running alone. On February 24th, the London Coworking Assembly presents **Unreasonable Connection Goes Live!**—a one-day working session for the people running London’s most vital neighbourhood spaces and the public sector allies working to help them thrive. It’s a day to share the load, find real solutions, and build a new playbook, together. [Find your crew.](https://luma.com/LCAforumFeb26?ref=londoncoworkingassembly.com) --- This isn’t a warning about something that might happen. It’s already happening. Two operators have received six-figure backdated bills. The letters arrived without warning. The amounts are payable now. Jane Sartin is the Executive Director of the Flexible Space Association. She’s spent this year in rooms with ministers, civil servants, and treasury officials trying to stop a policy change that could wipe out independent workspace operators across the country. The fight has been going on longer than you know. In 2023, the same issue emerged. FlexSA resolved it quietly behind the scenes — most of the industry never even knew. Then it came back in spring 2024\. This time, ministers kept batting Jane back to the VOA. “It’s a technical matter for the agency,” they said. “Not a political decision for government.” So Jane went public. Here’s what’s working: the minister has acknowledged the pressure. “I am aware of this,” he’s told people. “I know. I’ve had a number of letters.” The letters are landing. The campaign is having an effect. But the power of Jane’s ministerial meeting next week depends entirely on how many more letters arrive before she walks into that room. One email gets ignored. Fifty emails from operators in the same constituency? That’s a political problem that demands a response. This episode tells you exactly what’s happening and what to do about it. --- ## Timeline Highlights \[00:02\] “Your workspace is under attack. Might be a little bit dramatic for this, but...” \[01:26\] “We exist to represent the industry. We operate as a membership body, but we play a wider role than that.” \[02:57\] “What they are doing is stopping the individual assessment of serviced offices and assessing the whole building or floor... as a single hereditament.” \[04:20\] “Talking publicly about potentially businesses based in serviced offices no longer being eligible for reliefs... could clearly spook customers.” \[05:41\] “We realised we were going to have to start bringing their attention to it by making more public noise about it.” \[06:12\] “I’m currently aware of two operators on the smaller size that have been handed £400,000 backdated bills.” \[07:41\] “It’s horribly complicated. I’ve learned a lot, even just this year, but by no means am I an expert.” \[09:03\] “FlexSA currently has commissioned some economic value research, which is being finalised at the moment.” \[11:14\] “If people haven’t already, I would definitely encourage them to write to their MP.” \[12:43\] “I’m a big believer in trying to keep things succinct... ideally, you don’t really want to be going to more than a page of A4.” \[14:19\] “He said, I am aware of this. I know. I’ve had a number of letters on this.” \[18:41\] “Being able to say this isn’t just a theoretical thing that might happen, it’s something that’s already happening. It’s really important.” \[19:33\] “I’m absolutely aware of operators that have had expansion plans but have put those on hold... the current uncertainty is putting them off.” \[23:10\] “Don’t feel like that’s a deadline because as much as I’d love to think that one meeting is going to fix it, realistically, I suspect it’s not.” --- ## They Tried This Before — It’s Back This is the second time FlexSA has fought this exact battle. In 2023, the same issue emerged. Jane worked to resolve it quietly, behind the scenes. It worked. The problem went away. Most of the industry never even knew how close they’d come. Then it came back in spring 2024. This time, quiet diplomacy hit a wall. Jane spent months in meetings, making the case privately. The response from ministers? “This is a matter for the VOA.” The message was clear: we’re not getting involved. That’s how systems protect themselves. The agency makes the decision. The politicians refuse responsibility. The operators are left holding bills they can’t pay. After months of being batted back, Jane made the call to go public. It carries risk — talking openly about members potentially losing their rates relief could spook customers. But staying quiet wasn’t working. --- ## What the VOA Is Actually Doing The Valuation Office Agency assesses properties for business rates. Historically, individual offices within a serviced workspace have been assessed separately. Small businesses occupying those offices can claim Small Business Rates Relief — often paying nothing. The VOA now wants to assess entire floors or buildings as single units. One assessment. One massive bill. Landing entirely on the operator. This strips relief from the small businesses inside the space. It removes the operator’s ability to claim empty rates relief on unoccupied units. The backdating element makes this existential. The VOA can apply these changes back to April 2023\. An operator who thought their rates situation was settled could receive a letter tomorrow demanding two years of payments they never budgeted for. Jane knows of operators who’ve already received bills of around £400,000. For a small independent workspace, that’s not a problem to be solved. That’s “business destroying” — her words. --- ## Why Operators Have Been Reluctant to Speak Up Bernie asks the question many people are thinking: why haven’t we heard more about this? Jane’s answer is bracingly honest. Talking publicly about your members potentially losing their rates relief could drive customers to competitors. In a market where trust and stability matter, admitting vulnerability feels dangerous. There’s also the hope factor. When the issue was resolved quietly in 2023, many operators assumed the same approach would work again. Why make noise when diplomacy might deliver? But diplomacy has limits. When ministers refuse to engage, when the VOA keeps insisting this is just technical implementation rather than policy choice, the only remaining option is political pressure. That pressure only works if MPs hear from the people in their constituencies who are affected. --- ## What Actually Works When Writing to Your MP FlexSA has created a toolkit to help operators contact their MPs. But Jane is clear about what separates an email that gets filed from one that gets action. Keep it local. MPs care about their constituency. The number of businesses you support, the number of people who work from your space, the local economic contribution — that’s what cuts through. Keep it short. One page of A4, maximum. “If they have to turn the page, you’ve lost them.” Don’t copy-paste. FlexSA provides template letters, but using them word-for-word backfires. When an MP receives twenty identical emails, they stop reading. Make a specific ask. Invite them to visit your space. Ask them to write to the Exchequer Secretary to the Treasury. Request that they submit written parliamentary questions. Here’s the proof it works. The minister has already told people he’s aware of the issue because of the letters he’s received. More letters increase the pressure. --- ## Why Suppliers Should Get Involved Too The flexible workspace industry isn’t just operators. It’s the entire ecosystem of companies that supply them. Technology providers. Furniture companies. Cleaning services. Coffee suppliers. Access control systems. Vending companies. Insurance providers. Jane agrees they’re integral to the industry. They have insights into the sector’s value that can strengthen the case. If you sell to coworking spaces, the survival of those spaces matters to your business too. Writing to your own MP adds weight to the campaign. It shows this isn’t a niche industry problem. It’s an economic ecosystem at risk. --- ## Real Stories Are the Most Powerful Weapon Jane is honest about a gap in the campaign: FlexSA needs more real-world examples. Statistics matter. But what changes minds is a specific operator, in a specific place, with a specific bill they can’t pay. That’s what makes the problem real for politicians and journalists. Some operators have shared their situations. At least one case has appeared in the national press. But many are understandably anxious about going public with their financial difficulties. Jane makes clear that even anonymised information helps. “Being able to say this isn’t just a theoretical thing that might happen, it’s something that’s already happening. It’s really important.” If you’ve received a backdated bill, FlexSA wants to know about it — even if they can only use the details without identifying you. --- ## Investment Is Already on Hold The damage isn’t just the bills that have arrived. It’s the decisions that aren’t being made. Jane confirms she knows operators who had expansion plans — new locations, refurbishments, growth — and have put them on hold. The uncertainty makes investment impossible to justify. This is the hidden cost that doesn’t show up in headlines. Every workspace that doesn’t open. Every refurbishment that doesn’t happen. Every job that doesn’t get created. The VOA has said they’re not actively pursuing new reclassifications right now. But that’s not the same as resolution. The threat remains. And as long as it remains, the sector can’t move forward. --- ## What Happens Next Jane has a meeting with the minister scheduled for the following week. She’s realistic about what it might achieve: “As much as I’d love to think that one meeting is going to fix it, realistically, I suspect it’s not.” It might be a listening exercise rather than a decision point. The issue may drag into 2025. But that’s not a reason to wait. Jane is explicit: the Monday meeting isn’t a deadline. The campaign continues beyond it. “Don’t feel like that’s a deadline,” she says. Letters sent next week, next month, next quarter — they all add to the pressure. Every MP letter shifts the political calculation. One operator writing in isolation is easy to ignore. Dozens of operators across multiple constituencies is a problem that demands response. The ask is simple. Write to your MP. Use the FlexSA toolkit as a starting point but make it your own. Keep it local, keep it short, make a specific ask. Then share that you’ve done it. A photo of your MP visiting. A mention in the LinkedIn Coworking Group. Evidence that the sector is mobilising. This isn’t someone else’s fight. If you run a workspace, this is your fight. --- ## Links and Resources ### Business Rates Campaign - [FlexSA (Flexible Space Association)](https://www.flexsa.co.uk/?ref=londoncoworkingassembly.com) — Jane Sartin’s organisation leading the fight - [Jane Sartin on LinkedIn](https://www.linkedin.com/in/jane-sartin/?ref=londoncoworkingassembly.com) - **Download** \- FlexSA ‘[Engaging Your MP on Business Rates and Flexible Workspaces](https://drive.google.com/file/d/1V26jEVfhlR7pzlGj9Ir9ExC3Dv-aV3H%5F/view?ref=londoncoworkingassembly.com)’ - [Write to Your MP](https://members.parliament.uk/?ref=londoncoworkingassembly.com) — Enter your postcode, get your MP’s details - [Cardtronics v Sykes \[2020\] UKSC 21](https://www.brownejacobson.com/insights/cardtronics-uk-ltd-and-others-v-sykes-and-others?ref=londoncoworkingassembly.com) — The legal precedent the VOA is using - 🎙️[Why the UK Government Is About to Crush Your Coworking Space — And What to Do About It with Roland Stanley](https://londoncoworkingassembly.com/why-the-uk-government-is-about-to/) #### Projects & Community - Join this and other conversations with people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Unreasonable Connection](https://luma.com/LondonCoworkingAssembly?k=c&ref=londoncoworkingassembly.com) Monthly online gatherings for Coworking Community Builders. - [Workspace Design Show London 2026](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [European Coworking Day May 2026](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [London Coworking Assembly](https://londoncoworkingassembly.com/) - [European Coworking Assembly](https://coworkingassembly.eu/?ref=londoncoworkingassembly.com) #### **Bernie’s Projects** - [London Coworking Assembly ](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/)[**5-Day AI Crash Course for Coworking Spaces**](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) --- ## **🧠 One More Thing** Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support helps others discover how coworking enriches lives, builds careers, and strengthens communities. Community is the key 🔑 ### Why the UK Government Is About to Crush Your Coworking Space — And What to Do About It with Roland Stanley URL: https://londoncoworkingassembly.com/why-the-uk-government-is-about-to/ Last updated: 2025-12-09T22:34:50.000Z Why the UK Government Is About to Crush Your Coworking Space — And What to Do About It with Roland Stanley 0:00 /200 1× ## Episode Summary *“If these people have their own little standalone office somewhere, if they literally picked their office up and went to put it on the street outside, they would qualify for small business rates relief. But just because they’ve had the audacity to come and get an office in a coworking space, they’re going to lose that benefit.” - *Roland Stanley** --- #### **Unreasonable Connection Going Live! London, February 2026.** #### **🎟️ Tickets go on sale in January 2026.** #### **The entire day is co-created by the coworking community builders on the co-creation waitlist.** [Join The Wait List](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) --- Roland Stanley is angry. Not performatively angry. Not LinkedIn-post angry. Actually angry. The founder of Dragon Coworking in Rochester, Kent, has spent eight years building something real in a part of England that doesn’t make the tourism brochures. He trained as a chef at Canterbury College, grafted in kitchens across France and London, then came home to help his dad run the St. George Hotel “for two weeks” — and stayed 20 odd years. When a spare function room sat empty and eating business rates, someone mentioned coworking. Roland went up to London, saw what was possible, and asked a question that still drives him: *Why can’t this work in Medway?* Dragon Coworking was born in 2017\. The name came from a friend’s suggestion — St. George Hotel, St. George and the Dragon. It stuck. What also stuck was Roland’s hospitality instinct: make people feel welcome, build relationships before asking for anything, treat your members like they’re part of something rather than just paying the bills. But now that something is under threat. Then the Valuation Office Agency sent a letter. The VOA has begun reclassifying coworking spaces in a way that strips Small Business Rate Relief from the micro-businesses inside them. Roland calls it an **“extinction-level event”** — and he’s not being dramatic. In this episode, Bernie and Roland dig into what’s actually happening with the VOA reclassification, why the government is using an ATM legal precedent to justify treating freelancers like cash machines, and what the coworking industry needs to do right now to fight back. Roland has already secured a meeting with his local MP, Lauren Edwards. Jane Sartin from FlexSA has a meeting with the relevant Minister in the diary. But they need numbers. They need noise. They need you. If you run an independent coworking space, work from one, or supply software to them: this episode is your call to action. --- ## Timeline Highlights **\[00:00\]** Bernie’s urgent intro: “This is possibly the best opportunity I’ve seen for the whole UK coworking industry to unite.” **\[02:06\]** Roland on what he wants to be known for: “Helping make people’s lives better. In a small way, that’s what I’d like to be known for.” **\[02:17\]** Bernie’s warmth: “I think you’re doing okay. Whenever I mention your name, most people react quite positively.” **\[02:53\]** The origin story: a spare function room at his dad’s hotel that was “eating business rates and just empty all the time.” **\[03:54\]** Why it’s called Dragon: “St. George Hotel, so St. George and the Dragon. That’s where it originally came from.” **\[04:16\]** Roland’s kitchen credentials: Canterbury College, City & Guilds, France for six months, then the London Clinic **\[08:33\]** The authenticity principle: “Run a business that’s a reflection of who you are. Don’t try to run a false business.” **\[11:07\]** How Dragon builds local perks without apps and gimmicks: “We’ll start liking their posts, get to know each other first, then go down and visit them.” **\[12:04\]** The local economy philosophy: “We don’t want a discount. Perhaps just a bit of added value, like a free garlic bread at the local pizza place.” **\[14:21\]** The “indie gang” of coworking operators: Teresa, Ewan, Karen, and John meeting up to share what’s working **\[15:30\]** The one rule: “We’ve got a bit of an informal rule that we’re not allowed to talk about mugs in the sink.” **\[18:12\]** Roland breaks down the VOA threat: offices that would qualify for relief on the street lose it “just because they’ve had the audacity” to join a coworking space **\[19:02\]** The ATM precedent: “They’re trying to treat our members like ATMs.” **\[19:47\]** Roland names it: “Extinction level event.” **\[24:46\]** The immediate action: “Literally, Jane has done a wonderful toolkit about what to do.” **\[25:20\]** Bernie’s challenge to software companies: “Perhaps all the software companies that we all spend lots of money with could help us out by shouting about it as well.” --- ## Thematic Breakdown ## The Chef Who Built a Kitchen for Freelancers Roland Stanley came to coworking through the pass. City & Guilds training at Canterbury College. Six months working in kitchens in France. A stint at the London Clinic. Eight years total in professional kitchens before he “managed to escape.” Hospitality isn’t a metaphor for Roland. It’s muscle memory. The instinct to make someone feel welcome, to exceed expectations without being asked, to read a room and respond. When he describes how Dragon builds relationships with local businesses for their perks programme, you can hear the kitchen logic. No cold outreach. No transactional asks. “We’ll start liking their posts, get to know each other first, then go down and visit them... quite often they’ll come to us and say, can we do something for you?” That’s just how you treat people when you’ve spent years reading a dining room. ## The Name You Remember Bernie opens the episode, declaring Dragon Coworking “the best name for a coworking space ever in the world.” He’s not wrong. The origin is accidental. Roland was going to call it “River Coworking” because it overlooked the River Medway. A friend pointed out the obvious: you’re inside the St. George Hotel. St. George and the Dragon. Done. In a sector full of forgettable compounds — \[Location\] Works, \[Something\] Hub, The \[Noun\] — Dragon Coworking sticks. The name came from a friend’s offhand suggestion. That’s the story. And eight years later, it’s still the thing people remember. ## The Indie Gang: What Real Peer Support Looks Like One of the most valuable sections of this episode has nothing to do with business rates. Roland describes how a small group of independent coworking operators — Teresa from Collaborate, Ewan, Karen from The Residence, and John from Freedom Works — started meeting up regularly. No mastermind fees. No ten-grand-a-month coaching programme. Just dinner, conversation, and one rule: “We’re not allowed to talk about mugs in the sink.” They share what’s working. They troubleshoot problems together. They’ve had “real lightbulb moments.” And crucially, they meet in person a couple of times a year while maintaining a WhatsApp group in between. Reach out to the spaces in your area. Have a coffee. You’ll learn more than any course can teach you. ## The Extinction-Level Event Now to the reason Bernie opened this episode with unusual urgency. The Valuation Office Agency (VOA) has begun reclassifying coworking and serviced office spaces. Under the old model, individual offices within a space could be separately rated — meaning the small businesses inside them could claim Small Business Rate Relief (SBRR). Under the new approach, the VOA treats the entire space as a single “hereditament,” making the operator liable for the building’s entire rates and removing SBRR from every business within. The legal precedent they’re using? Cardtronics v Sykes \[2020\], a Supreme Court case on whether ATMs in supermarkets should be rated separately. The court ruled no—the retailer retains ownership even though the bank operates the machine. A rule designed for Tesco’s cash machines is now being used against two-person design agencies. Roland’s response is visceral: “They’re trying to treat our members like ATMs.” The wider industry context is alarming. Roland’s LinkedIn post on this issue cites one operator who has already received a backdated bill for £400,000\. For independent spaces operating on thin margins in regional towns, this isn’t a cost increase — it’s closure. ## Why This Is a Fight for Local Economies Follow the logic. A freelancer renting a standalone office on the high street qualifies for Small Business Rate Relief. That same freelancer, doing the same work, loses that relief the moment they join a coworking space. The only difference is location — and the “audacity” of wanting to work around other people. This punishes exactly the behaviour the government claims to support: micro-businesses coming together, spending locally, employing people, growing. These aren’t WeWork arbitrage plays. They’re graphic designers, consultants, and two-person agencies trying to build something in their own community. There’s a class dimension here too. Roland’s a fourth-generation Medway business owner. He trained as a chef, not an MBA. His members are freelancers and micro-agencies, not venture-backed startups. The VOA rule favours those with capital buffers — the big chains who can absorb or structure around these costs — and punishes those without. As Roland puts it: “These guys are the lifeblood of this country. These are the ones actually out there working, paying taxes, employing people. These are the guys that will grow eventually.” ## What Needs to Happen Now Jane Sartin from FlexSA has been working on this since March 2025, initially hoping to resolve it quietly. That’s no longer possible. The campaign is now public, and there’s a meeting with the relevant Minister in the diary. **But individual operators need to act. Roland’s advice is direct:** 1. Contact your local MP — Jane has a toolkit with templates 2. Request a meeting to explain what’s actually happening 3. Personalise the template letter so it stands out 4. If you supply software, chairs, locks, or coffee to coworking spaces, use your platforms to amplify this Roland has already secured a meeting with his MP, Lauren Edwards. Karen from The Residence met with Josh Dean MP. The momentum is building, but it needs critical mass. This is a chance for the entire UK coworking industry — fragmented across a dozen labels and definitions — to unite around a common cause. > If Jane from FlexSA can walk into a ministerial meeting and say *“I have 50,000 letters from across the country,”* the conversation changes. Roland says the VOA “doesn’t really understand what we do as an industry.” They see offices inside offices and assume it’s a rates dodge. They don’t see the freelancer who was drowning at home. They don’t see the three-person agency that grew from a hot desk to a permanent office. This fight is about making the case — for the first time at scale — that independent coworking spaces are civic infrastructure. The VOA crisis is terrible. It’s also an opportunity to finally be seen. --- ## 🔗 Links & Resources #### **Roland & Dragon Coworking** - [Dragon Coworking](https://dragoncoworking.co.uk/?ref=londoncoworkingassembly.com) — Roland’s space in Rochester, Kent - [Roland Stanley on LinkedIn](https://www.linkedin.com/in/rolandstanley/?ref=londoncoworkingassembly.com) - Roland’s post: ‘[Is coworking about to suffer an extinction-level event?](https://www.linkedin.com/posts/rolandstanley%5Fis-coworking-about-to-suffer-an-extinction-level-activity-7402679821853564928-UmPb?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAAAF8VlIBOlHiOyMYD8sgvsdQKH6ZNindd1Q)’ ☄️ - [Nexudus](https://www.nexudus.com/?ref=londoncoworkingassembly.com) — The membership software Dragon uses for bookings, invoices, and perks #### **Business Rates Campaign** - [FlexSA (Flexible Space Association)](https://www.flexsa.co.uk/?ref=londoncoworkingassembly.com) — Jane Sartin’s organisation leading the fight - [Jane Sartin on LinkedIn](https://www.linkedin.com/in/jane-sartin/?ref=londoncoworkingassembly.com) - FlexSA ‘Engaging Your MP on Business Rates and Flexible Workspaces’ - [Write to Your MP](https://members.parliament.uk/?ref=londoncoworkingassembly.com) — Enter your postcode, get your MP’s details - [Cardtronics v Sykes \[2020\] UKSC 21](https://www.brownejacobson.com/insights/cardtronics-uk-ltd-and-others-v-sykes-and-others?ref=londoncoworkingassembly.com) — The legal precedent the VOA is using #### **Projects & Community** - Join this and other conversations with people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Unreasonable Connection](https://luma.com/LondonCoworkingAssembly?k=c&ref=londoncoworkingassembly.com) Monthly online gatherings for Coworking Community Builders. - [Workspace Design Show London 2026](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [European Coworking Day May 2026](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [London Coworking Assembly](https://londoncoworkingassembly.com/) - [European Coworking Assembly](https://coworkingassembly.eu/?ref=londoncoworkingassembly.com) #### **Bernie’s Projects** - [London Coworking Assembly ](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/)[**5-Day AI Crash Course for Coworking Spaces**](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) --- ## 🧠 One More Thing Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support helps others discover how coworking enriches lives, builds careers, and strengthens communities. Community is the key 🔑 ### Childcare and Coworking: Why the Neighbourhood Model Outlasts the Glossy One with Georgia Norton URL: https://londoncoworkingassembly.com/childcare-and-coworking-why-the-neighbourhood/ Last updated: 2025-12-04T00:38:37.000Z Childcare and Coworking: Why the Neighbourhood Model Outlasts the Glossy One with Georgia Norton 0:00 /200 1× “I just want to be able to do a little bit of work and be near enough my kids to continue feeding or to be able to help out and know what’s going on with them.” --- #### **Unreasonable Connection Going Live! London, February 2026.** #### **🎟️ Tickets go on sale in January 2026.** #### **The entire day is co-created by the coworking community builders on the co-creation waitlist.** [Join The Wait List](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) --- Forty thousand (ish) coworking spaces exist worldwide. One hundred and twenty of them offer childcare. Georgia Norton spent 2025 tracking them down. She interviewed founders from Sydney to Washington State, Berlin, and Athens. She pored over floor plans, took virtual tours, and visited spaces in person across the US. She found the operational models, yes. But she also found the graveyard—roughly forty more that tried and couldn’t make it work. Georgia worked with Playhood in Crouch End, North London. A micro-nursery integrated with a coworking space. Children aged 18 months to five years old learned and played while their parents worked nearby. Karen Partcher, the founder, had renovated a Victorian terrace house to create a 34-square-metre studio in the garden. Eight children maximum. One neighbourhood. Deep roots. Her research, published on 17 December 2025 through the US think tank New America, reveals something uncomfortable. The glossy, high-end childcare-coworking experiments all folded. The Wing. The Jane Club. Second Home. Even Impact Hub couldn’t sustain it. The settings that survived weren’t private-equity-backed family clubs in central business districts. They were neighbourhood-scale operations run by mums who refused to choose between career and proximity to their children. Every founder Georgia interviewed was a mother. Every one of them had reached a point where the existing system—commute to work, outsource childcare to a distant silo, pretend you don’t have kids during business hours—stopped making sense. Bernie brings his own memory to this. When his son was born, the only coworking space with childcare he could find in London was Shazia Mustafa’s Third Door. Getting from Ilford to Putney with a pushchair felt like a bridge too far. The geography of exclusion. The exhaustion of separation. --- ## Timeline Highlights \[00:04\] Bernie frames the episode: “She’s tracked down 100 coworking spaces around the world that have some form of childcare and coworking offering.” \[01:21\] Georgia on what she’s known for: “Saying, ‘But what if?’ and ‘Have you met so and so?’” \[02:28\] The New America report announcement: “December 17th, this think tank called New America is publishing my report.” \[05:00\] The numbers that matter: “120 operational right now... I stumbled across the graveyard, if you will, of about another 40 settings that had experimented with the model and not found it sustainable.” \[08:42\] Georgia on the core problem: “When you have a kid, your relationship to your work will change. There’s no way to insulate your worlds, to keep them separate forever.” \[11:17\] The research finding that stopped Bernie: “Interestingly, in the research, all of the founders were mums.” \[13:50\] The design philosophy: “You can’t give everything to everyone all the time.” \[18:38\] Georgia’s conviction: “I wholeheartedly think that colocating care with spaces to develop our workforce and to explore our careers and to defend remote working are transformative at the neighbourhood level.” \[21:05\] The graveyard of corporate attempts: “Places like The Wing and the Jane Club and big employer initiatives, they quietly folded away this option.” \[24:02\] Pandemic communities that thrived: “During the pandemic, we thrived as a little micro-community. We set up community dynamics that sustain us now.” \[27:05\] The design revelation: “That boundary wasn’t like a strong doorway that no one was allowed across. It was this really permeable threshold.” \[29:38\] Children's understanding work: “They would tap, tap on a fake laptop because they knew... these kids know what their parents do for a living.” \[34:17\] The barrier nobody talks about: “The whole Ofsted context is really intimidating... We’ve made it really hard to try and design the type of settings we want for our kids.” \[35:56\] The research gap: “There’s just no research being done on this model.” \[40:08\] Where to find Georgia’s work: “At our website, playhood.club” --- ## The Graveyard Nobody Talks About Georgia found roughly forty childcare-coworking spaces that had closed. Not struggling. Closed. The pattern was unmistakable. The high-end experiments folded. The Wing tried it. Jane Club tried it. Second Home tried it. Big-employer initiatives from Yahoo to Patagonia to Goldman Sachs in the 1990s sought to bolt childcare into corporate workspaces. They all quietly removed the option. Different reasons—cost centres, zoning regulations, the sheer difficulty of bridging two different regulatory frameworks—but the same outcome. The spaces that survived weren’t in central business districts. They weren’t funded by private equity. They weren’t trying to serve everyone. Bernie put it bluntly during the conversation: childcare and coworking for the one per cent. The big shiny spaces in the centre of town, where housing a child costs the price of a small car every month. Georgia’s research confirms they’re not sustainable. What works is neighbourhood-scale integration. True integration, not bolt-on amenities. Spaces where childcare workers use the coworking facilities to get their teaching licences or start side businesses. Where parents’ careers become part of the children’s learning—a doctor parent visits to talk about their work, a civil engineer grandad explains what they do. --- ## The Permeable Threshold The design insight that changed how Georgia understands these spaces: the boundary between work and childcare doesn’t need to be a hard wall. At Playhood, Karen Partcher renovated a Victorian terrace house. It looks like every other house on the street. But in the garden, she created a 34-square-metre studio. Purpose-built at a child scale. The threshold wasn’t a door that stayed closed. It was permeable. Parents visible. Children aware. Staff flow between spaces. Georgia found this pattern in settings across the world. The assumption that children must be hidden for serious work to happen got blown out of the water when she actually visited and interviewed founders. Children in these spaces grow up knowing what their parents do for a living. They see work happening. They tap on fake laptops because they understand the rhythm. Georgia finds this sociologically fascinating—what happens to a generation’s relationship with work when they grow up understanding you can defend the right to work on your own terms, in your own neighbourhood? The parents change, too. Georgia mentioned an unpublished post she wrote: an apology to schools. Because families who experience this level of integration come to expect collaboration with everyone who cares for their children. Traditional school feels jarring after that. --- ## The Pandemic Catalyst The pandemic tore down the wall between work and care for millions of families. Children walked in on Zoom calls. The discourse focused frustratingly on working from home as a blanket term, as though everyone could stay in their houses. Georgia points to something different. The pandemic catalysed a new wave of founders—predominantly women—who discovered how difficult it was to work and care in the same room and decided they didn’t want to compromise anymore. These weren’t people building amenity lists for membership tiers. They were mothers who had paused or parked their careers and decided to create settings where desk space sat right next to provisions for their children. Georgia gathered stories from founders who were almost nervous to confess this: during the pandemic, their micro-communities thrived. Playhood in London. The Haven Collection in Rhode Island. Settings in Tacoma, Washington. While the world collapsed around them, these tiny neighbourhoods helped one another. Created bonds that sustain them now. If there’s a recipe for neighbourhood-level crisis resilience, Georgia wants the world to know it. --- ## Why All the Founders Were Mums Bernie asked directly: When you say a new group of people, do you mean men? Georgia’s answer was unambiguous. Every founder in her research was a mother. Everyone. This isn’t an academic observation. It’s data about who carries the burden of solving the care crisis. Women who had careers before. Maybe backgrounds in marketing or community building. But women who reached the point where the traditional separation between work and care no longer made sense for their lives. The discourse around flexible working pretended everyone had the same needs. Georgia noticed something different: some mums found a middle ground, who knew about the power of coworking, who got together with others to do work while staying close to their children. The spectrum she maps runs from extremely casual and ad hoc—cooperatives taking turns, nannies watching kids in small pieces, flying under licensing radar—to fully enrolled nursery schools with qualified educators, planned curriculum, children attending all day while the corresponding parent works in the coworking space next door. No hierarchy between the two activities. Meaningful work on your own terms. Enriching education for the children. That was what Playhood tried to achieve. --- ## The Regulatory Wall Georgia doesn’t soften this part. The whole Ofsted context is really intimidating. - The paperwork. - The insurance. - The licences. - The zoning inspections. We’ve made it extraordinarily difficult to design the settings we actually want for our children. This isn’t bureaucratic inconvenience. It’s a system designed to exclude. When Georgia talks about the graveyard of closed spaces, she’s also talking about the founders who intended to open but couldn’t overcome the barriers. People who had the energy, the vision, the community need, and couldn’t navigate the regulatory maze. There’s no research being done on this model. No public funding routes. No established pathway for someone who wants to integrate childcare and coworking at the neighbourhood level. Georgia is trying to change that. Her New America report is solutions journalism—gathering stories from practice, sharing what works, and providing evidence that the energy for this solution is much bigger than what currently exists. --- ## The Industrial Revolution Comparison Georgia draws a line from the current moment back to the early 1900s. The Industrial Revolution changed families’ relationships to work. Children worked factory shifts alongside parents. People like Maria Montessori and Margaret MacMillan created neighbourhood-level solutions. Nursery schools. Public health initiatives at the local level in London. Experiments were conducted when it seemed economically impossible for families to thrive amid technological change and shifts in the world of work. We take those solutions for granted now. We forget they were invented in response to a crisis. Georgia believes something similar happened with the pandemic. It feels as big to her as that earlier transformation. We needed better solutions. The neighbourhood coworking spaces with integrated childcare aren’t amenities. They’re prototypes for how families might actually live through this transition. --- ## The Neighbourhood Power Connection Bernie mentioned watching John Alexander, Indy, and Imandeep discuss neighbourhood power the night before recording. Georgia was one of the eight people who responded to say it was worth watching. What touched her: not waiting for permission. You don’t need to keep coming up with business plans, coordinating funding, and doing everything officially. Sometimes you have to be the change. Georgia tried this in a Washington, D.C., suburb after moving to the States. She started a parents’ coworking club. Booked community centre rooms. Offered something lovely and beautiful for free. It was so much work for so little response. The social fabric wasn’t there. No serendipity. The school world is separate from the work world, which is separate from the neighbourhood. She did it anyway. Kept telling people it was a good idea. That’s the connective tissue between coworking citizenship and childcare integration. Both require believing that proximity creates community. Both require acting before the systems catch up. Both require neighbourhood-scale thinking over central business district efficiency. --- ## Links and Resources #### **Georgia Norton’s Work** - [Georgia on LinkedIn](https://www.linkedin.com/in/georgia-norton/?ref=londoncoworkingassembly.com) - [Playhood website](https://www.playhood.club/?ref=londoncoworkingassembly.com) - [**Gen Z Doesn’t Need ‘Severance’—They Need Shared Spaces for Work and Care**](https://www.newamerica.org/the-thread/gen-z-work-life-balance-coworking-space/?ref=londoncoworkingassembly.com) - New America report: publishing 17 December 2025 (link to follow) #### **Mentioned in Episode** - [Jon Alexander](https://open.substack.com/users/30779450-jon-alexander?utm%5Fsource=mentions), [Indy Johar](https://open.substack.com/users/13934173-indy-johar?utm%5Fsource=mentions), and [Immy Kaur](https://open.substack.com/users/10766245-immy-kaur?utm%5Fsource=mentions) on [YouTube How to Save Democracy: Neighbourhood Power](https://www.youtube.com/live/lRg%5F%5F%5F84eJQ?si=lYshrUwm7dvHOim0&ref=londoncoworkingassembly.com) - [ACTionism documentary screenings](https://www.actionism.space/request-a-screening/?ref=londoncoworkingassembly.com) #### **Projects & Community** - Join this and other conversations with people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Unreasonable Connection](https://luma.com/LondonCoworkingAssembly?k=c&ref=londoncoworkingassembly.com) Monthly online gatherings for Coworking Community Builders. - [Workspace Design Show London 2026](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [European Coworking Day May 2026](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [London Coworking Assembly](https://londoncoworkingassembly.com/) - [European Coworking Assembly](https://coworkingassembly.eu/?ref=londoncoworkingassembly.com) #### **Bernie’s Projects** - [London Coworking Assembly ](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/)[**5-Day AI Crash Course for Coworking Spaces**](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) --- ## One More Thing Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support helps others discover how coworking enriches lives, builds careers, and strengthens communities. Community is the key. 🔑 ### Democracy Won't Be Born in Westminster. It's Being Built in Back Streets and Coworking Spaces. URL: https://londoncoworkingassembly.com/democracy-wont-be-born-in-westminster-its-being-built-in-back-streets-and-coworking-spaces/ Last updated: 2026-03-19T20:28:56.000Z ### LinkedIn Show Notes #39 from the Coworking Values Podcast Bullpen. --- 🎙️Listen to these stories and hundreds of others on the[](https://coworkingvaluespodcast.substack.com/) [Coworking Values Podcast.](https://coworkingvaluespodcast.substack.com/) --- Three people. Two continents. One pattern: They stopped waiting for the state to fix what's broken and started building the infrastructure themselves. --- ### This week from the Coworking Values Podcast Bullpen: We've been tracking a question that keeps showing up in different forms. What happens when the systems we rely on—democracy, childcare, the economy—stop working for ordinary people? The dominant story says wait. Wait for the government to fix it. Wait for the market to provide it. Wait for someone else to solve it. --- We found three people who stopped waiting. Here's what they built. --- ## The Question We're Chasing Can ordinary people build what the state and market won't provide? That's what we went looking for. We found four people who answered yes—and showed exactly how. --- [Ann-Marie Kinlock](https://www.linkedin.com/in/annmariekinlock?miniProfileUrn=urn%3Ali%3Afs%5FminiProfile%3AACoAAAU0wAYBbTN5XCb-OKNx07cRe0ib2fX5gpQ&ref=londoncoworkingassembly.com) got made redundant while pregnant. Fell through the gaps in maternity pay. Watched her business collapse. Experienced maternal depression. Then she built[](https://www.linkedin.com/company/kindhaus/?ref=londoncoworkingassembly.com) [KindHaus](https://www.linkedin.com/company/kindhaus/?ref=londoncoworkingassembly.com) —a coworking space with integrated childcare—because waiting for government to fix it wasn't an option. --- [Imandeep Kaur](https://www.linkedin.com/in/immykaur?miniProfileUrn=urn%3Ali%3Afs%5FminiProfile%3AACoAAAXg10QBS%5FF7SUqaTOiA1QgT7XqOd0qfklg&ref=londoncoworkingassembly.com) is co-founder of[](https://www.linkedin.com/company/civic-square/?ref=londoncoworkingassembly.com) [CIVIC SQUARE](https://www.linkedin.com/company/civic-square/?ref=londoncoworkingassembly.com) , a community organisation in Birmingham that bought a Victorian terrace house on Link Road. Not to flip it. To demonstrate what happens when you stop treating homes as assets and start treating them as "neighbourhood infrastructure for transition." They call it Retrofit House—funded by philanthropic organisations like the Joseph Rowntree Foundation, staffed by neighbours, part of a national network called Retrofit Reimagined. Many hands, not deep pockets. --- [Indy Johar](https://www.linkedin.com/in/ACoAAAImQWQBo6gwNj6cKfQC2--ouHyT0Yvad7Y?miniProfileUrn=urn%3Ali%3Afs%5FminiProfile%3AACoAAAImQWQBo6gwNj6cKfQC2--ouHyT0Yvad7Y&ref=londoncoworkingassembly.com) is co-founder of[](https://www.linkedin.com/company/darkmatterlabs/?ref=londoncoworkingassembly.com) [Dark Matter Labs](https://www.linkedin.com/company/darkmatterlabs/?ref=londoncoworkingassembly.com) and the person who put numbers on why top-down climate plans keep failing. His research shows the government's net-zero plans would require 600% more mineral extraction per year, from places already being destroyed. His answer: neighbourhood-scale action. "Democracy will be born in the back streets and the back homes. It won't be born in Westminster." --- [Peter Block](https://www.linkedin.com/in/ACoAAAHne0wBd9KJ1DKkQilwramb0lslN49TgO4?miniProfileUrn=urn%3Ali%3Afs%5FminiProfile%3AACoAAAHne0wBd9KJ1DKkQilwramb0lslN49TgO4&ref=londoncoworkingassembly.com) has spent decades proving that the room you're sitting in—how the chairs are arranged, who gets to speak—determines whether you're a citizen or an audience member. At a protest, he watched strangers turn to each other and ask, "Why was it important for you to be here today?" His reaction: "I thought, Oh my God, this is what heaven is like." --- None of them asked for permission. And here's what matters for you: Each of them did something you can do too. Build a community organisation and buy a house? That takes years. But ask a different question? Rearrange a room? Start with a prototype? You can do that this week. --- ## The Injustice We're Tracking Here's what's broken. The Consumer Story tells us our only agency is choosing between options someone else has defined. Vote for this party or that one. Buy this childcare package or that one. Subscribe to this coworking chain or that one. And if none of the options work for you? Tough. The market knows best. This story hollows out the thing that actually sustains us—the messy, inconvenient, essential work of showing up for one another. - It tells mothers they're failing because they can't afford a system that was never designed for them. - It tells Birmingham City Council it's "too big to govern" while selling off the very assets that could rebuild neighbourhood power. - It tells coworking operators under 150 members that they're not a "real business" because they haven't scaled to corporate levels. Meanwhile, Indy Johar from Dark Matter Labs puts numbers on it. We don't have the carbon budget to retrofit every UK home. We don't have the material budget either. The government's net-zero plans would require 600% more mineral extraction per year from places already being destroyed—Sudan, the DRC. Even if we could do the energy transition we're talking about, the extraction required would create so much harm that global systems would collapse before we got there. The market won't fix this. The state won't fix this. People do. --- ## Imandeep Kaur and Indy Johar: Democracy Born in Back Streets [🔴https://www.youtube.com/live/lRg\_\_\_84eJQ?si=ZHpwMkzjJ1tgYL79](https://www.youtube.com/live/lRg%5F%5F%5F84eJQ?si=ZHpwMkzjJ1tgYL79&ref=londoncoworkingassembly.com) Imandeep quotes Adrienne Maree Brown: "Inch-wide, mile-deep change that schisms the existing paradigm." She's not trying to reimagine libraries for the whole country. She's asking what happens when one terrace house in Birmingham becomes a site of radical imagination. "If you're born in 2000 onwards, you don't know even the basics that a 1985 baby grew up with," Imandeep says. "You don't know that a district nurse came and visited my mum every day for two weeks. You don't know that the neighbourhood GP was about much more than that. These things are not in the cultural memory." Civic Square is trying to put them back. But updated for what's coming. They held Retrofit Reimagined festivals across five cities. Thousands of people came. But by 2023, the research from Dark Matter Labs changed everything. The question isn't "How do you get more people to want to retrofit their homes?" The question is "How do we retrofit our homes whilst understanding we don't have the material or carbon budget to do it?" That's a very different question. And it only makes sense at the neighbourhood scale. The six fundamentals they identified: regenerative resources, local energy, retrofit and densification, rewilding, and rebuilding community. You can't separate them. You can't do them one by one. The government says, "First, we'll do all the insulation, then the cooling, then the windows, then the solar, then we'll build 1.5 million homes." That takes us to the next millennia. Indy puts it bluntly: "Westminster doesn't want to get it, and so they talk about it being complicated. But actually, when you get on the ground... an elderly gentleman, maybe 89, walked over to me after a speech and said, 'Indy, I didn't get everything that you said, but you put words on what I was feeling.'" "I think everyone's feeling this." The revelation: "Democracy will be born in the back streets and the back homes. It won't be born in Westminster." What Civic Square is building, what Retrofit House demonstrates, is "a new site of freedom and a new site of conversational reality, which allows people to operate in doubt." In a world that demands certainty, doubt becomes radical. Doubt means I recognise I don't know everything. And if I don't know, and you know something different, maybe together we're better. --- ## Peter Block: Rearranging the Room Is Rearranging Power Peter's been thinking about this for decades. His observation: "Coworking is a welcome centre. It is an alternative to individuality, an alternative to upward mobility." The market economy treats us as consumers—objects to be commodified. Gen X, Gen Y, Gen Z. Labels based on what we can be sold. "Whereas coworking, with the word co, you invite people into something that we can produce together." He distinguishes between the market economy and what he calls the creative economy. The market economy values scale, speed, and cost. The creative economy values connection, intimacy, and creation. Coworking spaces—the good ones—are where the creative economy happens. "If you live in a coworking context, you're going to live two years longer," Peter says. "If you volunteer 100 times a year, your life is extended two years. No pharmaceutical can promise me that." "Children, when their neighbours know their first name, perform better in school. They learn to read sooner in a relational environment than in an achievement environment." There's a cost to the colonial mindset. Scale costs us connection. Efficiency costs us intimacy. Peter wants to replace what he calls "royal protocols"—the structures that keep us well-behaved and under control—with "common good protocols." Instead of Q&A sessions where one person holds the microphone and everyone else sits in rows, break into small groups. Ask uncomfortable questions. "Why was it important for you to be here today?" "What's the crossroads you're at at this stage of your life?" He tells a story about a protest. "The people organising the protest said, 'Would you find four other people around you that you don't know and talk to them about why was it important for you to be here today?' I thought, Oh, my God, this is what heaven is like." That connection—stranger to stranger, asking real questions—had more to do with making a difference than any of the speeches. "Your coworking spaces, the way you do them, are designed for liberation, not for productivity." "Do I want you to be productive? Yes, but that's the easy part. The hard part is to create culture and space for liberation." --- ## Ann-Marie Kinlock: Building What the State Wouldn't Ann-Marie's story is what happens when theory meets reality. She was two months pregnant when she got made redundant. Found a new job, knowing she'd have to have the conversation eventually about the baby coming. Seven months into maternity leave, that company downsized too. Because she hadn't been there long enough, she didn't qualify for proper maternity pay. Fell into maternity allowance. Couldn't afford childcare. "The way it works in the UK is that if you haven't been at a company for a long enough period of time, you don't get maternity pay... I couldn't afford that system." "Therefore, I had to try and patch together my own system, which kept on falling apart. Then falling over, missing deadlines." She gave up the business. Not because she wanted to. Because the system left her no choice. Maternal depression followed. "I really struggled to get through. I loved motherhood, and I loved the fact that I finally got my baby and we can live this life, but it was just so many things I was battling against to try and navigate." When she looked into the research, she found Leeds University had documented how childcare in its current format is actually contributing to the gender pay gap. The system that's supposed to support women is keeping a whole category of them back. Her response: "My form of justice is to give people the means and the services and the spaces that they need to flourish." So she built Kindhaus. A coworking space with integrated childcare. The practical details matter: speak to your community first. Find out what they actually need. Check Ofsted ratios—under-twos need 3.5 metres each. Partner with an existing childcare provider who already has a pedagogy. Start with half days. Prototype before you commit. "Have the family days, invite the kids in, show people that you are family-friendly and just do those things that signal to people that it's safe." The landlord story is brutal. They found the perfect space—a former textile factory in Hackney. Negotiated for months. Got to the week of exchange. And then the landlord decided he didn't want kids in the outdoor space. Said it would be too noisy for other tenants. "I ended up bursting out in tears because you're carrying the weight of the world, everyone's expectations, my hopes and ambitions." They lost all the legal fees. All the traction. But they're still going. Looking at new spaces. Learning from each blow. "Not all landlords are ready for this new world where work and life are blended, and you have these blended solutions." But some are. And Ann-Marie found social investors who get it—people whose kids struggled with new parenthood, people running social impact funds who understand that "it takes time to create social impact, and that's what they realised." --- ## The Pattern: Coworking Spaces as Laboratories for Democratic Reinvention What connects a retrofit house in Birmingham, Peter Block's small-group circles, and a coworking space with childcare in Hackney? They're all answering the same question Jon Alexander asks in his book[](https://jonalexander.net/writing/?ref=londoncoworkingassembly.com) [Citizens.](https://jonalexander.net/writing/?ref=londoncoworkingassembly.com) What happens when we stop treating people as consumers—passive choosers between fixed options—and start treating them as citizens capable of shaping the options themselves? Peter frames coworking spaces as "convening possibilities"—places where neighbours come to pursue what they care about. Safety. Livelihood. Health. Not just business. Imandeep demonstrates that at the neighbourhood scale, you can bring together "artists, creatives, architects, neighbours, gardeners, growers, young people, educators, builders, trades folk, ceramics practitioners, people interested in biomaterials"—and have them thinking together about governance, tenure, climate risk, and the future value of being human. Ann-Marie proves you don't need Westminster to fix childcare. You need a prototype. A community that tells you what they need. And the stubbornness to keep going when landlords fail you. The conventional coworking story says: optimise for convenience, monetise every square foot, scale quickly, exit faster. These three are telling a different story. ### Here's the paradigm shift: Your coworking space isn't a business that happens to build community. It's civic infrastructure that happens to charge membership fees. You're not failing because you haven't scaled. You're building what the state and the market won't provide—neighbourhood-level capacity for people to figure things out together. The retrofit isn't just for houses. It's for democracy itself. And it starts with asking different questions in the room you already have. --- ## Who This Is For (And What You Get From Reading This) If you run a space with fewer than 150 members and have been told you're not a "real business" because you haven't scaled—this piece just gave you the language to explain why that's bollocks. Your space is civic infrastructure. Full stop. If you've watched government programmes fail—Green Grants returning £500 million because of "lack of uptake" while your neighbours need warmer homes—you now know you're not alone. And you have an alternative: neighbourhood-scale action, starting with the people already in your space. If you're a parent who's patched together childcare and work and felt like you were failing at both, Ann-Marie's story is your story. And her response ("My form of justice is give people the means and the services and the spaces that they need to flourish") might be yours too. If you've sat in meetings where someone promises to "get us out by 5:25" and wondered why efficiency matters more than connection, Peter just gave you the framework. Royal protocols keep us controlled. Common good protocols set us free. Here's what you walk away with: 1. One question to try this week: "Why was it important for you to be here today?" 2. One paradigm shift: Your coworking space isn't a business that builds community. It's civic infrastructure that charges membership fees. 3. One permission slip: You don't need to scale. You need to go inch-wide, mile-deep with the people already in front of you. The corporate coworking story says: be generic, appeal to everyone, grow fast. That story has its place. But it's not your story. Your story is Imandeep's: one house on one street, demonstrating what becomes possible when neighbours imagine together. Your story is Peter's: rearranging the room, breaking into small groups, asking, "What's the crossroads you're at?" Your story is Ann-Marie's: "My form of justice is to give people the means and the services and the spaces that they need to flourish." You don't need venture capital to be civic infrastructure. You don't need permission from Westminster. You don't need the market to validate your model. Your coworking space is already this infrastructure. You just might not have named it yet. --- ## What You Can Do Monday Morning Here's the thing about this piece. You could read it, think "that's inspiring," and close LinkedIn. Or you could try one thing this week. Peter Block's "heaven" moment came from one question. At a protest, organisers asked people to find four strangers and ask: "Why was it important for you to be here today?" That's it. No funding. No programme. One question. Try this in your space: Next time three or more people are in your space at the same time—maybe Tuesday morning, maybe during a lunch break—interrupt the silence. Say: "I've been reading about this idea. Can we try something? Take 90 seconds and tell me: Why was it important for you to be here today?" Then shut up and listen. You might get awkward silence. You might get something that changes how you run your space forever. Ann-Marie's version: Before building[](https://www.linkedin.com/company/kindhaus/?ref=londoncoworkingassembly.com) [KindHaus](https://www.linkedin.com/company/kindhaus/?ref=londoncoworkingassembly.com) , she asked her community what they actually needed. Not what she assumed. What they said. Your version: Pick three members this week. Ask them: "What's one thing that would make this space work better for your life—not your work, your life?" Imandeep's version: "Inch-wide, mile-deep change." One house. One street. One neighbourhood. Your version: Instead of trying to serve everyone, pick ONE type of person your space could serve better than anyone else. - Parents? - Freelance writers? - People recovering from redundancy? You can go deep with them. ### The whole point of this piece in one line: Democracy will be born in the back streets and the back homes. It won't be born in Westminster. Your coworking space IS the back street. Your members ARE the neighbours. The infrastructure already exists. You're sitting in it. --- ## We're Documenting Next from the Bullpen The[](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) [Unreasonable Connection Going Live](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) ! event 24th February 2026—150 coworking community builders gathering in London to talk citizenship, not consumerism. We're also tracking what's happening with[](https://www.linkedin.com/company/actionism/?ref=londoncoworkingassembly.com) [ACTionism](https://www.linkedin.com/company/actionism/?ref=londoncoworkingassembly.com) screenings—coworking spaces hosting the documentary and then asking, "What do we build here?" ### Example: 🐉 [Dragon Coworking](https://www.linkedin.com/company/dragoncoworking/?ref=londoncoworkingassembly.com) , Rochester is hosting one on[](https://www.eventbrite.co.uk/e/actionism-film-screening-tickets-1970166437851?aff=oddtdtcreator&ref=londoncoworkingassembly.com) [Wednesday, Jan 21, 2026 from 6 pm to 8 pm GMT](https://www.eventbrite.co.uk/e/actionism-film-screening-tickets-1970166437851?aff=oddtdtcreator&ref=londoncoworkingassembly.com) Followed by Natasha Boardman-Steer ( [Creatabot](https://creatabot.co.uk/https://creatabot.co.uk/?ref=londoncoworkingassembly.com) ), facilitating a panel and open discussion with Rachael Carley ( [Carley Coaching](https://carleycoaching.com/?ref=londoncoworkingassembly.com) ), Tracey Errington ( [Thrift and Thrive](https://www.facebook.com/profile.php?id=61583563726357) ) & Jatin Patel ( [Kalikas Armour](https://kalikasarmour.com/?ref=londoncoworkingassembly.com) ) on the topic of Climate Change and Fast Fashion. If you're doing this work in your neighbourhood, we want to hear about it. The movement needs your stories. --- ## Next Steps 1️⃣ Join Unreasonable Connection Going Live - February 24th 2026 in London. 150 community builders. One day of actual conversation. No speeches.[](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) [Join the waitlist here.](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) 2️⃣ Host an[](https://www.linkedin.com/company/actionism/?ref=londoncoworkingassembly.com) [ACTionism](https://www.linkedin.com/company/actionism/?ref=londoncoworkingassembly.com) Screening - The 25 documentary about finding your climate action crew. Show it in your space. Then ask: What do we build here? 3️⃣ Read 3ºC Neighbourhood, which is co-authored by[](https://civicsquare.cc/?ref=londoncoworkingassembly.com) [CIVIC SQUARE](https://civicsquare.cc/?ref=londoncoworkingassembly.com) and[](https://darkmatterlabs.org/?ref=londoncoworkingassembly.com) [Dark Matter Labs,](https://darkmatterlabs.org/?ref=londoncoworkingassembly.com) on why we don't have the carbon or material budget for current climate plans—and what neighbourhood-scale alternatives look like.[](https://www.linkedin.com/article/edit/7402094849191038976/?author=urn%3Ali%3Afsd%5Fprofile%3AACoAAAF8VlIBOlHiOyMYD8sgvsdQKH6ZNindd1Q&ref=londoncoworkingassembly.com) [Read 3ºC Neighbourhood on Medium](https://www.linkedin.com/article/edit/7402094849191038976/?author=urn%3Ali%3Afsd%5Fprofile%3AACoAAAF8VlIBOlHiOyMYD8sgvsdQKH6ZNindd1Q&ref=londoncoworkingassembly.com) 4️⃣ Try Common Good Protocols - Next time you gather people, skip the Q&A. Break into groups of 3-4\. Ask: "Why was it important for you to be here today?" See what happens. 5️⃣ Connect with the people in today's LinkedIn Show Notes: - [Ann-Marie Kinlock on LinkedIn](https://www.linkedin.com/in/ann-marie-kinlock/?ref=londoncoworkingassembly.com) |[ ](https://www.linkedin.com/company/kindhaus/?ref=londoncoworkingassembly.com)[KindHaus](https://www.linkedin.com/company/kindhaus/?ref=londoncoworkingassembly.com) - [Jon Alexander on LinkedIn](https://www.linkedin.com/in/jonalexanderncpfounder/?ref=londoncoworkingassembly.com) |[ ](https://www.linkedin.com/company/newcitizenproject/?ref=londoncoworkingassembly.com)[New Citizen Project](https://www.linkedin.com/company/newcitizenproject/?ref=londoncoworkingassembly.com) - [Imandeep Kaur on LinkedIn](https://www.linkedin.com/in/imandeep/?ref=londoncoworkingassembly.com) |[ ](https://www.linkedin.com/company/civic-square/?ref=londoncoworkingassembly.com)[CIVIC SQUARE](https://www.linkedin.com/company/civic-square/?ref=londoncoworkingassembly.com) - [Indy Johar on LinkedIn](https://www.linkedin.com/in/indyjohar/?ref=londoncoworkingassembly.com) |[ ](https://www.linkedin.com/company/darkmatterlabs/?ref=londoncoworkingassembly.com)[Dark Matter Labs](https://www.linkedin.com/company/darkmatterlabs/?ref=londoncoworkingassembly.com) - [Peter Block on LinkedIn](https://www.linkedin.com/in/peter-block-518b3b9/?ref=londoncoworkingassembly.com) |[ ](https://www.linkedin.com/company/designed-learning/?ref=londoncoworkingassembly.com)[Designed Learning](https://www.linkedin.com/company/designed-learning/?ref=londoncoworkingassembly.com) --- Shout-out to the spaces already doing this work—hosting screenings, running community workshops, building what their neighbourhoods need. You're the ones actually building this. We're just documenting it. When you start something, share it in the LinkedIn Coworking Group. The movement needs your story. For example,[](https://www.face.work/changemaker?ref=londoncoworkingassembly.com) [Lewisham Change Makers](https://www.face.work/changemaker?ref=londoncoworkingassembly.com) on Thursday, 4th at[](https://www.linkedin.com/company/bluegarageorg/?ref=londoncoworkingassembly.com) [BLUE GARAGE 💙](https://www.linkedin.com/company/bluegarageorg/?ref=londoncoworkingassembly.com) with[](https://www.linkedin.com/company/faceworkgroup/?ref=londoncoworkingassembly.com) [Facework Group](https://www.linkedin.com/company/faceworkgroup/?ref=londoncoworkingassembly.com) and[](https://www.linkedin.com/company/london-borough-of-lewisham/?ref=londoncoworkingassembly.com) [Lewisham Council](https://www.linkedin.com/company/london-borough-of-lewisham/?ref=londoncoworkingassembly.com) --- ### Thank you for your time and attention today! ### Why Connectors Create the Future (And Consumers Don't) with Peter Block URL: https://londoncoworkingassembly.com/why-connectors-create-the-future/ Last updated: 2025-12-03T02:24:21.000Z Why Connectors Create the Future (And Consumers Don't) with Peter Block 0:00 /200 1× *“To me, rearranging the room is a metaphor for rearranging how you and I find each other.”* \- Peter Block. --- #### **Unreasonable Connection Going Live! London, February 2026.** #### **🎟️ Tickets go on sale in January 2026.** #### **The entire day is co-created by the coworking community builders on the co-creation waitlist.** [Join The Wait List](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) --- Peter Block doesn’t give keynotes anymore. Not really. He asks people to move the chairs. That’s the work. Move them out of rows. Put them in circles. Watch the room change. Peter is the author of *Community: The Structure of Belonging*—a book that’s shaped how thousands of coworking operators think about what they’re actually building. He’s spent decades working with corporations and Cincinnati neighbourhoods, slowly dismantling our addiction to the market economy and replacing it with something older: the creative economy. Not “creative” as in artsy. Creative, as in *we make things together*. In this conversation, Bernie digs into what that actually means for anyone running a coworking space. Because Peter doesn’t see your space as real estate. He sees it as a “convening possibility”—a place where strangers might discover they’re not alone, not crazy, and that there’s nothing wrong with them. The market economy wants you to be a consumer. Buy the membership. Use the wifi. Complain when expectations aren’t met. The creative economy wants you to be a citizen. Create the culture. Connect the strangers. Build something you can’t purchase. Bernie brings his usual questions about what this means practically—how do you actually invite people to something they care about? What’s the difference between entertainment and experience? Why does sitting in circles change everything? Peter’s answer cuts to the bone: “Your coworking spaces, the way you do them, are designed for liberation, not for productivity. Do I want you to be productive? Yes, but that’s the easy part. The hard part is to create culture and space for liberation.” If you’ve read *Community* and wondered how to apply it, this is your next step. If you’ve never read it, consider this your invitation. --- ## **Timeline Highlights** \[00:04\] Bernie sets up why Peter Block matters: “A lot of people in coworking have referenced Community, the Structure of Belonging.” \[02:31\] Peter on what he’d like to be known for: “Loving uncertainty, gratitude, being kind from time to time.” \[03:59\] The question that unlocks everything: “How do they get into the neighbourhood?” \[05:36\] Why Black Friday tells us everything wrong with the market economy: “It was named Black because that’s when the retail stores start to make money.” \[06:44\] Bernie tells the Contingent Works story—punks, David Bowie’s school, the Blitz Club, and a carpet shop in Bromley \[10:09\] “The connector is what creates genuine wealth, an authentic wealth.” \[10:09\] “You’re designing an experience where they become agents, they become connectors instead of leaders.” \[12:55\] Bernie asks about colonial thinking, and Peter traces it to the 1600s Enclosure \[14:40\] The health data that should change everything: “If you live in a coworking context, you’re going to live two years longer.” \[16:14\] The missionary quote that captures colonialism: “When I opened my eyes, I was holding the Bible, and they owned the land.” \[22:05\] ACTionism discussion: “Anxiety means that I’m alive. And my aliveness is created by our capacity to create something.” \[34:42\] The developer meeting where Peter changed everything by askin,g “What is the crossroads you’re at?” \[36:09\] Common good protocols vs royal protocols: “They’re up front. They’re on a platform. They have microphones.” \[37:42\] “You find it everywhere if you’re looking for it”—pocket neighbourhoods, churches, coworking spaces \[42:04\] The liberation line: “Your coworking spaces are designed for liberation, not for productivity.” --- ## The Market Economy’s Hidden Colonialism Peter traces our current isolation back to a specific moment: Enclosure in the 1600s. Common land where people could support themselves was fenced in because sheep were more profitable. We’ve never recovered. What started as a physical enclosure became psychological. The market economy doesn’t just want your money—it wants your identity. It turns you into a consumer, an audience member, a demographic to be sold to. Gen X, Gen D, Gen R. We label each generation according to what we can extract from them. Coworking, with that small “co” at the front, offers something different. An invitation to produce together rather than consume alone. But only if the people running these spaces understand what they’re actually doing. --- ## Why Connectors Create Wealth (And Consumers Destroy It) Peter distinguishes between wealth (scale, upward mobility, accumulation) and genuine wealth (health, safety, connection, purpose). The market economy measures well-being by what can be monetised. Gross domestic product loves isolation—every transaction it can insert between neighbours is a win. Coworking spaces, at their best, create genuine wealth. They’re places where a local graphic designer meets a local bakery owner, bypassing extraction entirely. Bernie gets this instinctively from his newsletter work. He’s been writing about the difference between the market economy and creative economy for years. Peter gives him the language to understand why it matters. The alternative isn’t anti-economic. It’s a different economy. --- ## The Geometry of Democracy Peter believes that how you arrange furniture is a political act. Sit in rows facing a stage? You’re recreating a monarchy. The person at the podium holds power. Everyone else waits to be entertained, instructed, or sold to. Sit in circles facing each other? Power gets distributed. You’re accountable to the person whose knees you can touch. You can’t hide behind your phone. He tells the story of a developer meeting. Eighty angry neighbours showed up ready to fight. Instead of letting them line up at microphones to yell at the suits, Peter broke them into small groups. He asked: “What is the crossroads you’re at in this neighbourhood? When did you first start caring about this place?” By the end of the hour, they weren’t angry anymore. They felt connected. The developers said, “Thank you for coming. I got it.” Same people. Same building. Different geometry. Different outcome. --- ## Safety as Connection, Not Police Peter is blunt about the American obsession with safety: it’s a product being marketed. The narrative is simple: the world is dangerous, you are vulnerable, buy this alarm system, vote for this tough-on-crime politician. He flips this entirely. A safe neighbourhood isn’t one with more police cars. It’s one where neighbours know each other’s names. He organises gatherings where, instead of asking “How can the police protect us?”, he asks a terrifying question: “What is my contribution to the lack of safety in this neighbourhood?” This forces people to confront their own withdrawal. Their judgment of the “other.” Their refusal to engage. For coworking operators, this reframes everything. Your space isn’t safe because of the keycard system. It’s safe because people know each other’s first names. --- ## From Anxiety to Action Bernie brings up ACTionism—the documentary he’s been encouraging coworking spaces to screen. What caught Peter’s eye was the phrase “We went from anxiety to action.” Peter unpacks this beautifully. Anxiety means you’re alive. It’s not a problem to be medicated away. It’s a signal that you care about something and don’t know what to do about it. The market economy wants you to consume your way out of anxiety. Buy the self-help book. Download the meditation app. Take the prescription. The creative economy offers a different path: create something with others that you care about. Find your agency. Stop waiting for someone else’s transformation. This is what coworking promises at its best. Not a cure for anxiety, but a context where anxiety becomes fuel. --- ## Common Good Protocols vs Royal Protocols Peter distinguishes between two kinds of protocols that govern how we come together. Royal protocols (what we inherited from colonialism): Robert’s Rules of Order, old business, new business, discussion, vote. “I promise to get you out of here by 5:25.” These protocols prioritise efficiency and control. They keep us well-behaved. Common good protocols (what Peter is trying to recover): Ask ambiguous, uncomfortable questions. “Why was it important for you to be here today?” Break into small groups. Let people find each other before the keynote begins. Value connection over content. Bernie recognises this from his own Unreasonable Connection events—monthly online gatherings where people spend 40 minutes talking in small groups before coming back to share. No presentation. No expert. Just a connection. Peter’s point is simple: we don’t need new content. We need new containers. The structure of how we gather determines what becomes possible. --- ## Liberation Over Productivity The line that stopped Bernie: “Your coworking spaces, the way you do them, are designed for liberation, not for productivity. Do I want you to be productive? Yes, but that’s the easy part. The hard part is to create culture and space for liberation.” Liberation meaning: I came here to create something with other people, even if we never talked about it. This is Peter’s gift to every coworking operator exhausted by the amenity wars. You’re not competing with WeWork on wifi speed or coffee quality. You’re offering something they can’t systematise: the experience of being seen, of belonging, of discovering that your future is in your own hands. The market economy will always win in terms of efficiency. The creative economy wins on humanity. --- ## The Invitation Peter’s not trying to save neighbourhoods all over the world. “They don’t need saving. They need to be seen.” That’s the work. Not heroic intervention, but patient attention. Showing up week after week, rearranging the chairs, asking the uncomfortable questions, creating the spaces where strangers become neighbours. Bernie’s been doing this for years through the podcast, through the London Coworking Assembly, through the Unreasonable Connection events. Peter gives him the theoretical framework for what he already knows in his bones. The question for anyone listening is simple: What are you convening? And who’s showing up to create something together? --- ## 🔗 **Links & Resources** #### **Peter Block’s Work** - [Designed Learning: designlearning.com](https://designedlearning.com/?ref=londoncoworkingassembly.com) - [Restore Commons: restorecommons.com](https://www.restorecommons.com/?ref=londoncoworkingassembly.com) - [Peter’s Books](https://www.peterblock.com/ideas/?ref=londoncoworkingassembly.com#books) - [Peter on LinkedIn](https://www.linkedin.com/in/peter-block-238848a/?ref=londoncoworkingassembly.com) - [*Community: The Structure of Belonging*](https://www.amazon.co.uk/Community-Third-Structure-Peter-Block-ebook/dp/B0FN4NZR8W/ref=sr%5F1%5F1?crid=3RUJB552QGJUA&dib=eyJ2IjoiMSJ9.6jKu1Mf1DerrHmFOWZNieA.x3UUXA4Iq1kT8R07ovKY8A3xF5uOLBzcj7q4KtRNjLA&dib%5Ftag=se&keywords=Community%2C+Third+Edition%3A+The+Structure+of+Belonging&qid=1764728023&s=digital-text&sprefix=community+third+edition+the+structure+of+belonging%2Cdigital-text%2C63&sr=1-1&ref=londoncoworkingassembly.com)[ (third edition coming March 2025)](https://www.amazon.co.uk/Community-Third-Structure-Peter-Block-ebook/dp/B0FN4NZR8W/ref=sr%5F1%5F1?crid=3RUJB552QGJUA&dib=eyJ2IjoiMSJ9.6jKu1Mf1DerrHmFOWZNieA.x3UUXA4Iq1kT8R07ovKY8A3xF5uOLBzcj7q4KtRNjLA&dib%5Ftag=se&keywords=Community%2C+Third+Edition%3A+The+Structure+of+Belonging&qid=1764728023&s=digital-text&sprefix=community+third+edition+the+structure+of+belonging%2Cdigital-text%2C63&sr=1-1&ref=londoncoworkingassembly.com) - [Abundant Community book and website](https://www.abundantcommunity.com/events/?ref=londoncoworkingassembly.com) - Live Event: May 4th in Cincinnati, Ohio (Link to follow) #### **Mentioned in Episode** - [Reclaiming Local Structures for Democracy event 5th Dec, Online with Peter](https://us06web.zoom.us/meeting/register/jWH0j8CXSaGuvjjubOH9gA?ref=londoncoworkingassembly.com#/registration) - , , and on [YouTube How to Save Democracy: Neighbourhood Power](https://www.youtube.com/live/lRg%5F%5F%5F84eJQ?si=lYshrUwm7dvHOim0&ref=londoncoworkingassembly.com) - [ACTionism documentary screenings](https://www.actionism.space/request-a-screening/?ref=londoncoworkingassembly.com) - ⚡️[Contingent Works (Bromley, London)](https://contingent.works/?ref=londoncoworkingassembly.com) #### **Projects & Community** - Join this and other conversations with people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Unreasonable Connection](https://luma.com/LondonCoworkingAssembly?k=c&ref=londoncoworkingassembly.com) Monthly online gatherings for Coworking Community Builders. - [Workspace Design Show London 2026](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [European Coworking Day May 2026](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [London Coworking Assembly](https://londoncoworkingassembly.com/) - [European Coworking Assembly](https://coworkingassembly.eu/?ref=londoncoworkingassembly.com) #### **Bernie’s Projects** - [London Coworking Assembly ](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/)[**5-Day AI Crash Course for Coworking Spaces**](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) --- ## **One More Thing** Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support helps others discover how coworking enriches lives, builds careers, and strengthens communities. Community is the key 🔑 ### Is Your Coworking Space Solving Real Problems or Selling Lifestyle Products? URL: https://londoncoworkingassembly.com/is-your-coworking-space-solving-real/ Last updated: 2026-04-04T09:38:46.000Z ## **LinkedIn Show Notes #38 from the Coworking Values Podcast Bullpen.** --- 🎙️ Listen to these stories and hundreds of others on the [Coworking Values Podcast](https://open.substack.com/pub/coworkingvaluespodcast). --- Not premium (ish) coffee. Not networking events. Not “community vibes.” Essential services that councils recognise as civic infrastructure. Three countries. Three approaches to the same problem: coworking spaces that serve as neighbourhood infrastructure rather than lifestyle amenities. --- ## **The Assignment** **The assignment:** Build coworking infrastructure your neighbourhood actually needs, not lifestyle amenities for people who can afford them. [**Williamz Omope**](https://www.linkedin.com/in/womope/?ref=londoncoworkingassembly.com) runs the Finsbury Park Job Club at [**SPACE4**](https://www.linkedin.com/showcase/space4coop/?ref=londoncoworkingassembly.com) in London. Every Friday. No eligibility criteria. No signups required. Open doors for anyone who needs employment support. [**Xavier Damman**](https://www.linkedin.com/in/xavierdamman/?ref=londoncoworkingassembly.com) runs [**Commons Hub Brussels**](https://www.linkedin.com/company/commonshub-brussels/?ref=londoncoworkingassembly.com), where members pay in euros AND community tokens earned through care work. He’s building economic resilience infrastructure for the “meta-crisis.” [**Alycia Levels Moore**](https://www.linkedin.com/in/alycialevelsmoore/?ref=londoncoworkingassembly.com) runs in Polaris in Birmingham, Alabama, ensuring *“folks who’ve lived here 10, 15, 20 years get to participate in their community economy”* whilst their neighbourhood transforms. [**Watch her welcome video here**](https://www.polarisbhm.com/?ref=londoncoworkingassembly.com). 💚 Three countries. Three approaches. One pattern: they stopped talking about community and started building infrastructure their neighbourhoods can’t do without. --- ## **The Injustice We’re Tracking** Here’s the tribal warfare happening in every city: **Tribe One says:** “People like us deserve premium amenities.” High membership fees. Filtered demographics. Beautiful interiors disconnected from local needs. **Tribe Two says:** “People like us build infrastructure for everyone.” Free services. Open doors. Deep neighbourhood integration. McKenzie Lad was calling out Tribe One’s jargon in last week’s edition of [**LinkedIn Show Notes.**](https://www.linkedin.com/newsletters/%25F0%259F%258E%2599%25EF%25B8%258Flink-in-the-show-notes-6885889494675992577/?ref=londoncoworkingassembly.com) These three represent Tribe Two’s answer. The system currently rewards extraction over infrastructure. Coworking spaces are celebrated for raising rents, attracting affluent professionals, and creating “exclusive communities” that price out locals. Meanwhile, the spaces doing essential neighbourhood work—employment support, economic resilience, anti-displacement organizing—get treated as failure stories because they haven’t scaled or optimised for profit. This isn’t accidental. It’s the market economy treating the community as a commodity. But neighbourhoods need infrastructure, not amenities. --- ## **Williamz Omope: Remove Every Barrier** Williamz runs the most radical employment service in North London. Every Friday at Space4 in Finsbury Park. Job Club. No eligibility criteria. No assessments. No bureaucracy. *“Just come,” Williamz explains. “We’ve got computers, internet, and printing. Someone to help you write your CV or teach you how to use ChatGPT to write a letter to your landlord about the mould in your child’s bedroom.”* This isn’t corporate “digital inclusion.” This is neighbourhood infrastructure. Williamz partners with local libraries and NHS services. The council recognises Job Club as essential community provision because it fills gaps the state can’t fill efficiently. Space4 itself operates as a cooperative in Finsbury Park—one of London’s most rapidly gentrifying areas. They run affordable workspace specifically to prevent displacement. £2.5 million in social value delivered to Islington Council so far. But the Job Club is pure civic service. Williamz sees people who wouldn’t come to [**SPACE4**](https://www.linkedin.com/showcase/space4coop/?ref=londoncoworkingassembly.com) otherwise. - Single mothers. - Long-term unemployed. - Young people who are shut out of the economy. The service is continuous, not one-off appointments. People return because they trust the space. “It’s become a safe place for the community to get support, information, and improve themselves,” Williamz says. This is what McKenzie Lad meant. Just work. No jargon required. --- ## **Xavier Damman: Change the Currency** Xavier spent 10 years in Silicon Valley building startups. He knows the extraction game. Then he moved back to Brussels and faced his 12-year-old daughter’s future: climate collapse, institutional failure, the “meta-crisis.” His response wasn’t protests or petitions. It was Commons Hub Brussels. “Community is immunity,” Xavier explains. “When everything around us is falling apart, what’s going to remain is each other.” Commons Hub operates on dual currency. Members pay euros because rent still requires traditional money. But they also pay in Commons Hub tokens—earned only by contributing care work to the community. Organising events. Watering plants. Cleaning. “Every contribution is valued, recognised, and gives you access to the community,” Xavier says. This isn’t crypto speculation. This is neighbourhood economic infrastructure. The token system ensures the space operates on relationship, not just transaction. People who can’t afford high membership fees contribute through care work instead. Xavier calls it “the care economy”—making visible the unpaid labour that keeps communities functioning. Brussels locals treat [**Commons Hub Brussels**](https://www.linkedin.com/company/commonshub-brussels/?ref=londoncoworkingassembly.com) as civic infrastructure because it provides economic resilience that the market won’t supply. Alternative currency systems. Mutual aid networks. Community stewardship. McKenzie Lad would understand this immediately. It’s work that strengthens neighbourhoods instead of extracting from them. --- ## **Alycia Levels Moore: Root in Place** Alycia runs Polaris BHM in Birmingham, Alabama’s Woodlawn neighbourhood. She could have chased affluent demographics and rapid expansion. Instead, she chose anti-displacement infrastructure. “How do we make sure folks who’ve lived here 10, 15, 20 years get to participate in their community economy whilst their neighbourhood changes?” Alycia asks. That’s the core question about gentrification and coworking spaces. Polaris operates as a “modern civic infrastructure” integrated with local businesses and community initiatives. Not separate from neighbourhood life—embedded within it. Alycia understands coworking’s role in neighbourhood transformation. Spaces like hers either contribute to displacement or build resistance against it. “We focus on how to make sure that folks who have lived here get to nurture their entrepreneurial endeavours whilst their community is changing,” she explains. This means deep neighbourhood integration. Supporting existing residents’ businesses. Creating economic opportunities rooted in place rather than extraction-based models. Alycia describes her approach as ensuring members “understand what it looks like to work together” beyond transactional relationships. The space becomes infrastructure for community wealth building rather than wealth extraction. Local authorities recognise spaces like [**POLARIS Birmingham**](https://www.linkedin.com/showcase/polaris-bhm/?ref=londoncoworkingassembly.com) as essential because they address neighbourhood stability in ways pure market solutions cannot. Coworking spaces that prove their neighbourhood value through action, not jargon, get recognised as essential infrastructure. --- ## **The Pattern: Neighbourhood Infrastructure That Councils Actually Recognise** - Williamz removes barriers. - Xavier changes the currency. - Alycia roots in place. None of them apologises for rejecting the premium amenities model. They’re all building infrastructure that their neighbourhoods can’t do without. Employment support. Economic resilience. Anti-displacement organising. This is Jon Alexander’s shift from Consumer to Citizen, documented in practice. The Consumer story says: optimise for affluent demographics, treat community as marketing, create lifestyle products for people who can afford them. The Citizen story invites: build infrastructure that serves neighbourhood needs, integrate with local systems, create economic security rooted in place. Williamz could have charged for employment support and filtered for “the right people.” Xavier could have stuck with traditional membership fees and maximised profit. Alycia could have focused on attracting remote workers rather than on longtime residents. Instead, they’re all proving the same point: coworking works best when it functions as neighbourhood civic infrastructure. Not amenities for lifestyle. Infrastructure for life. Your coworking space is already this infrastructure. The question isn’t whether you’re doing this work. The question is whether councils, residents, and local authorities recognise you as essential. That recognition comes through action, not advertising. --- ## **How Neighbourhoods Transform Themselves** Next Monday, December 1st, 6:15-7:30PM London time, [**Jon Alexander**](https://www.linkedin.com/in/jon-alexander-11b66345/?ref=londoncoworkingassembly.com) sits down at [**The Conduit**](https://www.linkedin.com/company/theconduit/?ref=londoncoworkingassembly.com) with [**Imandeep Kaur**](https://www.linkedin.com/in/immykaur/?ref=londoncoworkingassembly.com) and Indy Johar to explore what it looks like when neighbourhoods drive their own transformation. Not gentrification imposed from outside. Transformation led by residents. Imandeep bought a barge, parked it in a Birmingham canal, and called it the “Floating Front Room.” Then she asked neighbours: “Come help us work out what comes next.” That conversation became [**CIVIC SQUARE**](https://www.linkedin.com/company/civic-square/?ref=londoncoworkingassembly.com) — inch wide, mile deep movements that schism the existing paradigm. Jon Alexander provides the framework. Imandeep shows the practice. Indy connects the systemic implications. [**🔴 Get your spot here on the YouTube livestream.**](https://www.youtube.com/live/lRg%5F%5F%5F84eJQ?si=FgmgnZiu7GkVC9ix&ref=londoncoworkingassembly.com) If you’re reading about Williamz, Xavier, and Alycia, thinking “I want to build neighbourhood infrastructure like this,” December 1st is when you learn the framework. --- ## **Who This Is For** This is for operators who choose neighbourhood infrastructure over lifestyle amenities. You’re tired of coworking being treated as a lifestyle choice for affluent professionals, whilst essential community services get defunded. You want councils to recognise your space as civic infrastructure, not a business venture. You’re building economic security rooted in place, not extraction systems that drain wealth from neighbourhoods. **Your tribal choice:** “People like us remove barriers and build infrastructure” vs “People like us deserve premium amenities and filtered demographics.” You’re not failing because you haven’t optimised for affluent users. You’re succeeding because neighbourhoods need what you provide. **Permission:** You don’t need anyone’s approval to build neighbourhood infrastructure. You need neighbourhood recognition that you’re essential. That comes through work, not words. --- ## **Fearless Front-Facers This Week** **Shout-out to Job Clubs running in coworking spaces.** You’re proving **that employment support works best with wraparound community support**, not isolated appointments. **Shout-out to spaces experimenting with alternative currencies and community tokens.** You’re making care work visible and valued. **Shout-out to operators choosing anti-displacement over gentrification.** Your neighbourhood needs you more than the industry acknowledges. When you deliver essential services your council can’t provide efficiently, you become infrastructure they can’t afford to lose. **This is NOT a new idea,** it has been happening in coworking for decades. --- ## **Next Steps** 1️⃣ **How to Save Democracy: Neighbourhood Power** Mon 1 December, 6:15pm – 7:30pm - via YouTube livestream - [**click on the YouTube Link to RSVP**](https://www.youtube.com/live/lRg%5F%5F%5F84eJQ?si=QAha76JkW9ClZi5%5F&ref=londoncoworkingassembly.com). 2️⃣ **February 2026 London Gathering** \- Join 150 coworking community builders building neighbourhood infrastructure with each other - [**Join the waitlist**](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/). **3️⃣ Start thinking about European Coworking Day 2026\.** One of the best ways on earth is to join with other like-minded coworking community builders in your local area and collaborate on [**European Coworking Day**](https://www.linkedin.com/company/europeancoworkingday/?ref=londoncoworkingassembly.com). 4️⃣ Hear how [**ACTionism**](https://www.linkedin.com/company/actionism/?ref=londoncoworkingassembly.com) Screenings Help Members Go From Solo Mission to “I’ve Got a Crew” with [**Ellie Meredith**](https://www.linkedin.com/in/ellie-meredith05/?ref=londoncoworkingassembly.com) on this [**Coworking Values Podcast**](https://londoncoworkingassembly.com/how-actionism-screenings-help-members/). --- ### **Connect with today’s guests:** - [**Williamz Omope**](https://www.linkedin.com/in/womope/?ref=londoncoworkingassembly.com) | Space4 Job Club - [**Xavier Damman**](https://www.linkedin.com/in/xavierdamman/?ref=londoncoworkingassembly.com) | Commons Hub Brussels - [**Alycia Levels Moore**](https://www.linkedin.com/in/alycialevelsmoore/?ref=londoncoworkingassembly.com) | Polaris BHM 🎙️ Listen to their stories and hundreds of others on the [**Coworking Values Podcast.**](https://coworkingvaluespodcast.substack.com/) --- ## **We’re documenting next from the Bullpen.** More Job Clubs in coworking spaces. More alternative currency experiments. More anti-displacement organising. The neighbourhood infrastructure movement is growing. We’re just documenting the proof. --- ### **Thank you for your time and attention today!** ### **Bernie 💚🍉** ### **Community is the key 🔑** --- **p.s.** We post this every week on LinkedIn here **\-** [**LinkedIn Show Notes**](https://www.linkedin.com/newsletters/%25F0%259F%258E%2599%25EF%25B8%258Flink-in-the-show-notes-6885889494675992577/?ref=londoncoworkingassembly.com) ### Is Your Coworking Space Solving Real Problems or Selling Lifestyle Products? URL: https://londoncoworkingassembly.com/is-your-coworking-space-solving-real-problems/ Last updated: 2026-03-19T20:28:59.000Z ### LinkedIn Show Notes #38 from the Coworking Values Podcast Bullpen. --- 🎙️ Listen to these stories and hundreds of others on the[](https://coworkingvaluespodcast.substack.com/) [Coworking Values Podcast.](https://coworkingvaluespodcast.substack.com/) --- Employment support. Economic resilience. Anti-displacement work. This is what coworking looks like when it chooses infrastructure over amenities. Not premium (ish) coffee. Not networking events. Not "community vibes." Essential services that councils recognise as civic infrastructure. Three countries. Three approaches to the same problem: coworking spaces that serve as neighbourhood infrastructure rather than lifestyle amenities. --- ## The Assignment The assignment: Build coworking infrastructure your neighbourhood actually needs, not lifestyle amenities for people who can afford them. [Williamz Omope](https://www.linkedin.com/in/womope/?ref=londoncoworkingassembly.com) runs the Finsbury Park Job Club at[](https://www.linkedin.com/showcase/space4coop/?ref=londoncoworkingassembly.com) [SPACE4](https://www.linkedin.com/showcase/space4coop/?ref=londoncoworkingassembly.com) in London. Every Friday. No eligibility criteria. No signups required. Open doors for anyone who needs employment support. [Xavier Damman](https://www.linkedin.com/in/xavierdamman/?ref=londoncoworkingassembly.com) runs[](https://www.linkedin.com/company/commonshub-brussels/?ref=londoncoworkingassembly.com) [Commons Hub Brussels](https://www.linkedin.com/company/commonshub-brussels/?ref=londoncoworkingassembly.com) , where members pay in euros AND community tokens earned through care work. He's building economic resilience infrastructure for the "meta-crisis." [Alycia Levels Moore](https://www.linkedin.com/in/alycialevelsmoore/?ref=londoncoworkingassembly.com) runs in Polaris in Birmingham, Alabama, ensuring "folks who've lived here 10, 15, 20 years get to participate in their community economy" whilst their neighbourhood transforms.[](https://www.polarisbhm.com/?ref=londoncoworkingassembly.com) [Watch her welcome video here](https://www.polarisbhm.com/?ref=londoncoworkingassembly.com) . 💚 Three countries. Three approaches. One pattern: they stopped talking about community and started building infrastructure their neighbourhoods can't do without. --- ## The Injustice We're Tracking Here's the tribal warfare happening in every city: Tribe One says: "People like us deserve premium amenities." High membership fees. Filtered demographics. Beautiful interiors disconnected from local needs. Tribe Two says: "People like us build infrastructure for everyone." Free services. Open doors. Deep neighbourhood integration. McKenzie Lad was calling out Tribe One's jargon in last week's edition of[](https://www.linkedin.com/newsletters/%25F0%259F%258E%2599%25EF%25B8%258Flink-in-the-show-notes-6885889494675992577/?ref=londoncoworkingassembly.com) [LinkedIn Show Notes.](https://www.linkedin.com/newsletters/%25F0%259F%258E%2599%25EF%25B8%258Flink-in-the-show-notes-6885889494675992577/?ref=londoncoworkingassembly.com) These three represent Tribe Two's answer. The system currently rewards extraction over infrastructure. Coworking spaces are celebrated for raising rents, attracting affluent professionals, and creating "exclusive communities" that price out locals. Meanwhile, the spaces doing essential neighbourhood work—employment support, economic resilience, anti-displacement organizing—get treated as failure stories because they haven't scaled or optimised for profit. This isn't accidental. It's the market economy treating the community as a commodity. But neighbourhoods need infrastructure, not amenities. --- ## Williamz Omope: Remove Every Barrier Williamz runs the most radical employment service in North London. Every Friday at Space4 in Finsbury Park. Job Club. No eligibility criteria. No assessments. No bureaucracy. "Just come," Williamz explains. "We've got computers, internet, and printing. Someone to help you write your CV or teach you how to use ChatGPT to write a letter to your landlord about the mould in your child's bedroom." This isn't corporate "digital inclusion." This is neighbourhood infrastructure. Williamz partners with local libraries and NHS services. The council recognises Job Club as essential community provision because it fills gaps the state can't fill efficiently. Space4 itself operates as a cooperative in Finsbury Park—one of London's most rapidly gentrifying areas. They run affordable workspace specifically to prevent displacement. £2.5 million in social value delivered to Islington Council so far. But the Job Club is pure civic service. Williamz sees people who wouldn't come to[](https://www.linkedin.com/showcase/space4coop/?ref=londoncoworkingassembly.com) [SPACE4](https://www.linkedin.com/showcase/space4coop/?ref=londoncoworkingassembly.com) otherwise. - Single mothers. - Long-term unemployed. - Young people who are shut out of the economy. The service is continuous, not one-off appointments. People return because they trust the space. "It's become a safe place for the community to get support, information, and improve themselves," Williamz says. This is what McKenzie Lad meant. Just work. No jargon required. --- ## Xavier Damman: Change the Currency Xavier spent 10 years in Silicon Valley building startups. He knows the extraction game. Then he moved back to Brussels and faced his 12-year-old daughter's future: climate collapse, institutional failure, the "meta-crisis." His response wasn't protests or petitions. It was Commons Hub Brussels. "Community is immunity," Xavier explains. "When everything around us is falling apart, what's going to remain is each other." Commons Hub operates on dual currency. Members pay euros because rent still requires traditional money. But they also pay in Commons Hub tokens—earned only by contributing care work to the community. Organising events. Watering plants. Cleaning. "Every contribution is valued, recognised, and gives you access to the community," Xavier says. This isn't crypto speculation. This is neighbourhood economic infrastructure. The token system ensures the space operates on relationship, not just transaction. People who can't afford high membership fees contribute through care work instead. Xavier calls it "the care economy"—making visible the unpaid labour that keeps communities functioning. Brussels locals treat[](https://www.linkedin.com/company/commonshub-brussels/?ref=londoncoworkingassembly.com) [Commons Hub Brussels](https://www.linkedin.com/company/commonshub-brussels/?ref=londoncoworkingassembly.com) as civic infrastructure because it provides economic resilience that the market won't supply. Alternative currency systems. Mutual aid networks. Community stewardship. McKenzie Lad would understand this immediately. It's work that strengthens neighbourhoods instead of extracting from them. --- ## Alycia Levels Moore: Root in Place Alycia runs Polaris BHM in Birmingham, Alabama's Woodlawn neighbourhood. She could have chased affluent demographics and rapid expansion. Instead, she chose anti-displacement infrastructure. "How do we make sure folks who've lived here 10, 15, 20 years get to participate in their community economy whilst their neighbourhood changes?" Alycia asks. That's the core question about gentrification and coworking spaces. Polaris operates as a "modern civic infrastructure" integrated with local businesses and community initiatives. Not separate from neighbourhood life—embedded within it. Alycia understands coworking's role in neighbourhood transformation. Spaces like hers either contribute to displacement or build resistance against it. "We focus on how to make sure that folks who have lived here get to nurture their entrepreneurial endeavours whilst their community is changing," she explains. This means deep neighbourhood integration. Supporting existing residents' businesses. Creating economic opportunities rooted in place rather than extraction-based models. Alycia describes her approach as ensuring members "understand what it looks like to work together" beyond transactional relationships. The space becomes infrastructure for community wealth building rather than wealth extraction. Local authorities recognise spaces like[](https://www.linkedin.com/showcase/polaris-bhm/?ref=londoncoworkingassembly.com) [POLARIS Birmingham](https://www.linkedin.com/showcase/polaris-bhm/?ref=londoncoworkingassembly.com) as essential because they address neighbourhood stability in ways pure market solutions cannot. Coworking spaces that prove their neighbourhood value through action, not jargon, get recognised as essential infrastructure. --- ## The Pattern: Neighbourhood Infrastructure That Councils Actually Recognise - Williamz removes barriers. - Xavier changes the currency. - Alycia roots in place. None of them apologises for rejecting the premium amenities model. They're all building infrastructure that their neighbourhoods can't do without. Employment support. Economic resilience. Anti-displacement organising. This is Jon Alexander's shift from Consumer to Citizen, documented in practice. The Consumer story says: optimise for affluent demographics, treat community as marketing, create lifestyle products for people who can afford them. The Citizen story invites: build infrastructure that serves neighbourhood needs, integrate with local systems, create economic security rooted in place. Williamz could have charged for employment support and filtered for "the right people." Xavier could have stuck with traditional membership fees and maximised profit. Alycia could have focused on attracting remote workers rather than on longtime residents. Instead, they're all proving the same point: coworking works best when it functions as neighbourhood civic infrastructure. Not amenities for lifestyle. Infrastructure for life. Your coworking space is already this infrastructure. The question isn't whether you're doing this work. The question is whether councils, residents, and local authorities recognise you as essential. That recognition comes through action, not advertising. --- ## How Neighbourhoods Transform Themselves Next Monday, December 1st, 6:15-7:30PM London time,[](https://www.linkedin.com/in/jon-alexander-11b66345/?ref=londoncoworkingassembly.com) [Jon Alexander](https://www.linkedin.com/in/jon-alexander-11b66345/?ref=londoncoworkingassembly.com) sits down at[](https://www.linkedin.com/company/theconduit/?ref=londoncoworkingassembly.com) [The Conduit](https://www.linkedin.com/company/theconduit/?ref=londoncoworkingassembly.com) with[](https://www.linkedin.com/in/immykaur/?ref=londoncoworkingassembly.com) [Imandeep Kaur](https://www.linkedin.com/in/immykaur/?ref=londoncoworkingassembly.com) and[](https://www.linkedin.com/in/indy-johar-b440b010/?ref=londoncoworkingassembly.com) [Indy Johar](https://www.linkedin.com/in/indy-johar-b440b010/?ref=londoncoworkingassembly.com) to explore what it looks like when neighbourhoods drive their own transformation. Not gentrification imposed from outside. Transformation led by residents. Imandeep bought a barge, parked it in a Birmingham canal, and called it the "Floating Front Room." Then she asked neighbours: "Come help us work out what comes next." That conversation became[](https://www.linkedin.com/company/civic-square/?ref=londoncoworkingassembly.com) [CIVIC SQUARE](https://www.linkedin.com/company/civic-square/?ref=londoncoworkingassembly.com) — inch wide, mile deep movements that schism the existing paradigm. Jon Alexander provides the framework. Imandeep shows the practice. Indy connects the systemic implications. [🔴 Get your spot here on the YouTube livestream.](https://www.youtube.com/live/lRg%5F%5F%5F84eJQ?si=FgmgnZiu7GkVC9ix&ref=londoncoworkingassembly.com) If you're reading about Williamz, Xavier, and Alycia, thinking "I want to build neighbourhood infrastructure like this," December 1st is when you learn the framework. --- ## Who This Is For This is for operators who choose neighbourhood infrastructure over lifestyle amenities. You're tired of coworking being treated as a lifestyle choice for affluent professionals, whilst essential community services get defunded. You want councils to recognise your space as civic infrastructure, not a business venture. You're building economic security rooted in place, not extraction systems that drain wealth from neighbourhoods. Your tribal choice: "People like us remove barriers and build infrastructure" vs "People like us deserve premium amenities and filtered demographics." You're not failing because you haven't optimised for affluent users. You're succeeding because neighbourhoods need what you provide. Permission: You don't need anyone's approval to build neighbourhood infrastructure. You need neighbourhood recognition that you're essential. That comes through work, not words. --- ## Fearless Front-Facers This Week Shout-out to Job Clubs running in coworking spaces. You're proving that employment support works best with wraparound community support, not isolated appointments. Shout-out to spaces experimenting with alternative currencies and community tokens. You're making care work visible and valued. Shout-out to operators choosing anti-displacement over gentrification. Your neighbourhood needs you more than the industry acknowledges. When you deliver essential services your council can't provide efficiently, you become infrastructure they can't afford to lose. This is NOT a new idea, it has been happening in coworking for decades. --- ## Next Steps 1️⃣ How to Save Democracy: Neighbourhood Power Mon 1 December, 6:15pm – 7:30pm - via YouTube livestream -[](https://www.youtube.com/live/lRg%5F%5F%5F84eJQ?si=QAha76JkW9ClZi5%5F&ref=londoncoworkingassembly.com) [click on the YouTube Link to RSVP](https://www.youtube.com/live/lRg%5F%5F%5F84eJQ?si=QAha76JkW9ClZi5%5F&ref=londoncoworkingassembly.com) . 2️⃣ February 2026 London Gathering - Join 150 coworking community builders building neighbourhood infrastructure with each other -[](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) [Join the waitlist](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) . 3️⃣ Start thinking about European Coworking Day 2026\. One of the best ways on earth is to join with other like-minded coworking community builders in your local area and collaborate on[](https://www.linkedin.com/company/europeancoworkingday/?ref=londoncoworkingassembly.com) [European Coworking Day](https://www.linkedin.com/company/europeancoworkingday/?ref=londoncoworkingassembly.com) . 4️⃣ Hear how[](https://www.linkedin.com/company/actionism/?ref=londoncoworkingassembly.com) [ACTionism](https://www.linkedin.com/company/actionism/?ref=londoncoworkingassembly.com) Screenings Help Members Go From Solo Mission to “I’ve Got a Crew” with[](https://www.linkedin.com/in/ellie-meredith05/?ref=londoncoworkingassembly.com) [Ellie Meredith](https://www.linkedin.com/in/ellie-meredith05/?ref=londoncoworkingassembly.com) on this[](https://coworkingvaluespodcast.substack.com/p/how-actionism-screenings-help-members) [Coworking Values Podcast](https://coworkingvaluespodcast.substack.com/p/how-actionism-screenings-help-members) . --- ### Connect with today's guests: - [Williamz Omope](https://www.linkedin.com/in/womope/?ref=londoncoworkingassembly.com) | Space4 Job Club - [Xavier Damman](https://www.linkedin.com/in/xavierdamman/?ref=londoncoworkingassembly.com) | Commons Hub Brussels - [Alycia Levels Moore](https://www.linkedin.com/in/alycialevelsmoore/?ref=londoncoworkingassembly.com) | Polaris BHM 🎙️ Listen to their stories and hundreds of others on the[](https://coworkingvaluespodcast.substack.com/) [Coworking Values Podcast.](https://coworkingvaluespodcast.substack.com/) --- ## We're documenting next from the Bullpen. More Job Clubs in coworking spaces. More alternative currency experiments. More anti-displacement organising. The neighbourhood infrastructure movement is growing. We're just documenting the proof. --- ### Thank you for your time and attention today! ### Why "Doing the Work" Beats Predicting the Future with Dean Connell URL: https://londoncoworkingassembly.com/why-doing-the-work-beats-predicting/ Last updated: 2025-11-27T10:22:30.000Z Why "Doing the Work" Beats Predicting the Future with Dean Connell 0:00 /200 1× *“That’s the only thing that I would like to be known for, not for designing coworking spaces, just that I was able to show up each day to do the work that inspires me the most.” -* Dean Connell. --- #### **Unreasonable Connection Going Live! London, February 2026.** #### **🎟️ Tickets go on sale in January 2026.** #### **The entire day is co-created by the coworking community builders on the co-creation waitlist.** [Join The Wait List](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) --- You know that exhausted feeling when another LinkedIn post promises to reveal “the future of work”? Dean Connell spent seven years building WeWork spaces across the globe. He’s designed over two million square feet of workspace. He’s seen the industry from the inside of the machine. And he’s done predicting the future. Dean is the founder of I-AM.D.C., a workplace strategy, FF&E, and interior design consultancy specialising in workspace design and sustainable furniture sourcing. But before all that, he was employee number seventy-something at WeWork, one of seven designers tasked with scaling a Brooklyn aesthetic across continents. What makes Dean different from the conference circuit commentators is simple: he’s actually built the things he talks about. Not frameworks borrowed from McKinsey reports. Not insights repurposed from other people’s data. The proof lives in the spaces he’s made, the furniture he’s designed, the mistakes he’s learned from. In this conversation, Bernie and Dean trace coworking’s evolution through three distinct eras. There’s Bernard de Coven’s original vision from 1999—coworking as a method of working, equals gathered around a shared project. Then there’s the 2005 version most of us know—work as the abstract centre, operators competing on price, location, and aesthetics. Beautiful design became table stakes. Everyone got good at desks and fast WiFi. But Dean’s proposal for what comes next is a fundamental recentring. Coworking 3.0 isn’t about work at all. It’s about the “hook”—a specific experience that unifies the community. Veterinarians. Musicians. Parents need childcare. Food obsessives. Wellness practitioners. The centrepiece shifts from “we have desks” to “this is who we are and why we gather.” If you’ve been watching younger generations crave in-person experiences whilst the definition of “work” dissolves into digital abstraction, this framework makes sudden sense. Dean isn’t selling certainty. He’s walking the path and documenting the journey. For operators tired of chasing trends and ready to create something with genuine gravitational pull, this conversation offers a different way forward. --- ## Timeline Highlights --- \[00:01\] Bernie’s intro: “Today I’m talking with the best coworking space designer in Lewisham ever.” \[01:14\] Bernie on the Unreasonable Connetion event: “150 seats because that’s Dunbar’s magic number for community” \[01:55\] Dean’s philosophy distilled: “I would like to be known for doing the work... just that I was able to show up each day.” \[03:27\] The LinkedIn exhaustion: “Performing in order to engage people to sell your services, for me, is exhausting.” \[04:38\] The content trap exposed: “A lot of the content... is created from frameworks or they’re created from data... They’re taking that information, repurposing it.” \[06:46\] The proof principle: “I’ve done the work, I have the proof, and so therefore it gives me the confidence to continually talk.” \[11:55\] The design maturity problem: “Beautiful design is table stakes... you end up a little bit with beautiful design slop.” \[14:41\] The uncomfortable truth: “There is no framework for creating something new... you just have to walk the walk.” \[20:31\] Coworking 1.0 explained: “His idea of coworking was people working together as equals... congregate around the table in a non-hierarchical way.” \[22:49\] Coworking 2.0 reality: “Most operators today are competing on price, location, and the quality of space.” \[25:51\] The 3.0 proposal: “The centrepiece needs to shift to this concept of what I call a hook.” \[26:38\] Beyond desks and WiFi: “It’s something beyond we have desks and super fast WiFi... It’s a new centre of gravity.” \[28:34\] Programming for purpose: “You can programme the space... to accommodate different hooks.” \[29:24\] Where to find Dean: “I am Dean Connell. You can find that on Substack... It’s called Work in Progress.” --- ## The Exhaustion Economy: Why Future-of-Work Content Is Broken --- Dean names something every operator feels but rarely articulates: the content industrial complex around “the future of work” has become performative theatre. He’s been meditating on this. Actually doing the work of thinking it through rather than spinning plates for algorithm engagement. The pattern he identifies is damning. Most future-of-work content creators build from borrowed materials—McKinsey frameworks, conference insights, and other people’s data repurposed into LinkedIn carousels. They’re aggregating rather than originating. There’s nothing wrong with synthesis, but when the entire ecosystem runs on recycled thinking, exhaustion becomes inevitable. Dean’s exit strategy is radical simplicity: stop predicting, start creating. Rather than telling people what the future holds, show them what today’s actions can generate. The future materialises through the act of doing the work, not through speculation about what might come. For independent operators drowning in thought leadership that never seems to apply to their actual Tuesday morning problems, this reframe is liberating. You don’t need to know where coworking is heading. You need to know what you’re building today and why it matters to the humans who show up. --- ## The Proof Problem: Consultants vs. Builders --- Dean draws a sharp line between those who advise on workspace and those who’ve actually delivered it. His own credibility comes from a specific vantage point: he worked in-house. Not as an outside consultant dropping recommendations and disappearing, but as someone embedded in the business delivering the product to end users. Strategy, design, user experience—he held the whole stack. The feedback loops were immediate and unforgiving. This 360-degree view changes everything you understand about work. When you’re accountable for outcomes rather than presentations, theory becomes expensive. What survives is what actually functions. The workspace design industry has matured to a point where landlords are waking up to their ecosystems—retail, residential, commercial, all woven together. They’re hiring traditional consulting firms to develop these products. The result, Dean argues, is beautiful design slop. Polished surfaces with no product evolution underneath. The inherent product isn’t really evolved, he says. It’s just prettier. For operators making decisions about their spaces, this is a helpful filter. Is this advice coming from someone who had to live with the consequences of their recommendations? Or someone who delivered a deck and moved on? --- ## Coworking 1.0: Bernard de Coven and the Original Vision --- Dean traces coworking back to its etymological roots, and the history matters more than most operators realise. Bernard de Coven, an American game designer, coined the phrase in 1999. His vision had nothing to do with shared desks, hot-desking, or any of the real estate language that would later colonise the term. De Coven imagined people working together as equals. A project or task at the centre. Ten people congregating around a table in a non-hierarchical way to solve a particular problem. Breaking down corporate structures. Everyone is equal in his eyes. This is the crucial insight: coworking, in its original form, was a method of working. A work style. Not a building type. Not a lease arrangement. A way humans could relate to shared challenges without the weight of corporate hierarchy pressing down on them. Somewhere between 1999 and now, the industry forgot this. We kept the word but lost the meaning. --- ## Coworking 2.0: When Work Became Abstract --- The version most operators know emerged around 2005, often credited to Brad Neuberg in San Francisco. Dean describes the shift clearly: the centrepiece shifted from a specific project or task to an abstract concept. Your work, whatever that means to you. My work, whatever that means to me. Company A, Company B, and Company C are all working independently in the shared environment. The consequences are now obvious. Most operators today compete on price, location, and quality of space. These are the only levers available when your product is “somewhere to do work.” This isn’t a criticism—it works. Beautiful spaces in good locations at competitive prices attract members. But the competition becomes a race to marginal improvements. A slightly nicer fit-out. A slightly better coffee machine. Slightly faster WiFi. Dean calls beautiful design table stakes. Everyone’s reached a level of maturity where the baseline is genuinely good. Which means differentiation has to come from somewhere else entirely. --- ## Coworking 3.0: The Hook That Changes Everything --- Dean’s proposal for the next evolution isn’t incremental. It’s a fundamental recentring. If 1.0 had a project at the centre and 2.0 had abstract work at the centre, 3.0 puts something Dean calls the “hook” at the centre—a specific experience that unifies the community. His examples are deliberately varied: a coworking space for veterinarians. A space for people passionate about animals. Music. Food. Wellness. Childcare. Coffee. Sports. The hook isn’t work. The hook is identity. It’s the answer to “who are we and why do we gather?” This makes intuitive sense when you consider what’s happened to work itself. In a world where knowledge workers can work anywhere, where AI is dissolving the nine-to-five, where “the work” is becoming increasingly abstract—asking people to gather around work is asking them to gather around smoke. But asking them to gather around a shared passion? A community of practice? A specific problem set that matters to their lives? That’s something people will commute for. That’s worth leaving the home office for. --- ## Programming for Purpose: The Space as Platform --- Bernie connects Dean’s framework to a conversation he had with Xavier at Commons Hub in Brussels. Instead of charging a monthly fee for access, Xavier programmes different days for different communities. Monday is crypto day. Tuesday is food people. Wednesday is game designers. The insight is almost embarrassingly obvious once you see it: nobody goes to a coworking space five days a week anymore. So why sell it that way? Dean built on this logic when developing Old Sessions House. The space isn’t fixed—it suggests utility. You walk into a particular environment, and it signals how you might use it. Different hooks accommodate different modes. Different days accommodate different communities. The implications for operators are significant. Your space isn’t just a location. It’s a platform for gathering. And platforms need programming. --- ## The Walk-the-Walk Problem: Why There’s No Framework --- Here’s the uncomfortable truth Dean keeps returning to: there is no framework for creating something new. You can’t download a template for building a veterinarian coworking space. No consultant has a playbook for the music-focused community workspace. The path doesn’t exist until you walk it. This creates a specific kind of anxiety for founders and operators. We want certainty. We want case studies. We want someone to tell us it’s been done before and how to do it. Dean’s value proposition isn’t certainty. It’s documentation. He can codify the proof from his own journey—the decisions made, the trade-offs encountered, the outcomes generated. He can show you what happened when they put rooms without natural light in specific configurations. He can share the breadcrumbs he’s left along the way. But he cannot walk your path for you. The specific hook for your community, the particular experience that will create gravitational pull—that’s yours to discover through the act of building. The work is the work. There are no shortcuts. --- ## What This Means for Independent Operators --- The operators who’ll thrive in the next era aren’t the ones with the best crystal ball. They’re the ones willing to experiment with specificity. What’s the hook for your space? Not “community” as a vague aspiration. Not “great vibes” as a marketing claim. What specific experience unifies the humans who should be gathering in your space? This requires knowing your neighbourhood. Understanding the latent communities that exist but haven’t found their physical home. Paying attention to who actually shows up and what they actually care about. Dean’s not prescribing answers. He’s describing a methodology: do the work, document the journey, let the future emerge from today’s actions. For operators exhausted by trend-chasing and thought leadership that doesn’t apply to their reality, this is permission to stop predicting and start building. The future of work doesn’t matter. What matters is what you make of today. --- ## Links and Resources --- #### **Dean Connell’s Work** - **Dean’s Website**: [IMDc Co](https://iamdc.co/?ref=londoncoworkingassembly.com) - and on SubStack - [Dean’s articles on LinkedIn](https://www.linkedin.com/in/iamdeanconnell/recent-activity/articles/?ref=londoncoworkingassembly.com) - [Dean on YouTube](https://www.youtube.com/@IAMDeanConnell?ref=londoncoworkingassembly.com) #### **Link mentioned in the podcast** - [Bernard de Coven Deep Fun Website](https://www.deepfun.com/?ref=londoncoworkingassembly.com) - [Steven Prestfeild ‘Do The Work’](https://stevenpressfield.com/books/?ref=londoncoworkingassembly.com) - [750 Words Daily Writing](https://750words.com/?ref=londoncoworkingassembly.com) - 🎙️[Community as Immunity: Beyond Economic Extraction with Xavier Damman](https://londoncoworkingassembly.com/community-as-immunity-beyond-economic/) #### **Projects & Community** - Join this and other conversations with people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Unreasonable Connection](https://luma.com/LondonCoworkingAssembly?k=c&ref=londoncoworkingassembly.com) Monthly online gatherings for Coworking Community Builders. - [Workspace Design Show London 2026](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [European Coworking Day May 2026](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [London Coworking Assembly](https://londoncoworkingassembly.com/) - [European Coworking Assembly](https://coworkingassembly.eu/?ref=londoncoworkingassembly.com) #### **Bernie’s Projects** - [London Coworking Assembly ](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/)[**5-Day AI Crash Course for Coworking Spaces**](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) --- ## One More Thing --- Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support helps others discover how coworking enriches lives, builds careers, and strengthens communities. Community is the key 🔑 ### From Haircuts to Health Checks — How to Make Your Space Matter to the Neighbourhood with Williamz Omope URL: https://londoncoworkingassembly.com/from-haircuts-to-health-checks-how/ Last updated: 2025-11-25T22:42:58.000Z From Haircuts to Health Checks — How to Make Your Space Matter to the Neighbourhood with Williamz Omope 0:00 /200 1× *“There’s definitely the trust aspect... People would come because they’re like, ‘Well, Williamz says that someone’s going to be here.’” -* Williamz Omope --- #### **Unreasonable Connection Going Live! London, February 2026.** #### **🎟️ Tickets go on sale in January 2026.** #### **The entire day is co-created by the coworking community builders on the co-creation waitlist.** [Join The Wait List](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) --- *“There’s definitely the trust aspect... People would come because they’re like, ‘Well, Williamz says that someone’s going to be here.’”* In September, Williamz Omope told us about the radical principle behind his Job Clubs: no eligibility criteria. Just show up and get help. That episode introduced the philosophy. This one shows what happens when you take it further. Williamz has been running Community Connect events — a three-zone model that sequences people through a “look good, feel good” zone (haircuts, nails, styling, professional headshots), a health zone (blood pressure, diabetes screening, NHS talking therapists), and an employment zone (CV support, life coaching, business advice). The sequence matters. You get groomed. You get photographed looking your best. And because you’re already there, already feeling human again, you let someone take your blood pressure. The NHS practitioners who attended reported something they’d never experienced: engagement all day. Not one person. Not the usual empty room. They were, in their words, “literally overwhelmed.” The mechanism is trust. Williamz has spent months building relationships through the Job Club. When he says “come to this event, these health workers are good people,” the community believes him. They show up. They engage with services they’d normally avoid. For any coworking operator who wants their space to genuinely matter to the neighbourhood — not just serve the laptop class who already know what coworking is — this is the blueprint. It starts with a job club. It builds trust. And then that trust becomes infrastructure you can deploy for outcomes far beyond employment. London youth unemployment sits at 15.3%. In Newham, it’s 8.7%. The Job Clubs are busier than ever. At Space4, they had to stop advertising after two weeks. Fifteen people showing up when they expected three. This is what civic infrastructure actually looks like. --- ## Timeline Highlights \[00:04\] Bernie sets the stakes: “In London, youth unemployment is at 15.3%... In Newham, East London, it is 8.7%, which is way above the national average” \[01:51\] Williamz on what he’s known for: “I am known for being a social entrepreneur... we specialise in employability support, access to health messages, digital inclusion” \[02:36\] The disruptive philosophy: “We want to go against the grain. That’s how we want to be disruptive” \[04:58\] The Community Connect innovation: “We added three zones... a look good, feel good zone, a health zone, and an employment and business zone” \[05:28\] The golden sequence: “You’d get your haircut done, get your nails done, and then you go get your headshot done for LinkedIn... Everything’s free, everything’s accessible” \[06:25\] The mental health breakthrough: “A talking therapist from the NHS... she spoke about the taboos and the cultural misunderstandings, and she really broke things down” \[08:57\] The anti-performative principle: “Anything that we do is not performative... It’s giving real pathways and routeways to overcome such barriers” \[10:39\] Why trust is the infrastructure: “There’s definitely the trust aspect... People would come because they’re like, ‘Well, Williamz says that someone’s going to be here’” \[11:53\] The proof point: “We were busy all day. Normally... we see one person, if that, but we were literally overwhelmed” \[21:07\] The demand they didn’t expect: “The first couple of weeks was so busy that we had to stop advertising... we were getting 15 people per session” \[25:01\] The unlimited support promise: “This is a safe space for you to come back to. You don’t have a number of sessions... You can come here as much as you want” \[28:07\] Redefining success: “Them coming to the Job Club, that’s a huge journey because they’ve made that conscious decision to come” \[32:05\] Peer-to-peer magic: “When are you coming next week? 10 o’clock? Okay, I’m going to get there for 10:30\. I’ll wait for you. I’ll keep a computer next to...” --- ## Trust Is Infrastructure You Can Build The September episode established the “no eligibility criteria” philosophy. This episode reveals what you can DO with the trust that philosophy creates. NHS outreach workers know the problem intimately. They set up stalls at community events. They wait. One person shows up. Sometimes none. The communities who most need health services are the ones least likely to engage with them. Williamz solved this by accident — or rather, by relationship. When health practitioners attend Community Connect, they’re not cold-calling a suspicious community. They’re being introduced by someone the community already trusts. Williamz has spent months showing up every Friday, helping with CVs, teaching digital skills, treating people with dignity. **That trust transfers.** The NHS talking therapist who attended spoke about mental health taboos and cultural misunderstandings. As a Black man with Nigerian heritage, Williamz understands the cultural tendency to avoid doctors, to “ride it out.” By hosting these conversations in a space where people already feel safe, resistance drops. For coworking operators: this is the long game. You can’t manufacture trust overnight. But every consistent, dignity-first interaction builds it. And once you have it, you can deploy it for outcomes far beyond your original remit. --- ## The Three Zones: A Model You Can Steal Community Connect isn’t complicated. It’s just sequenced intelligently. **Zone One:** Look Good, Feel Good. A barber. A nail technician. A stylist offering budget fashion advice. A photographer taking LinkedIn headshots. The haircut comes first — you get groomed, then photographed looking your best. **Zone Two:** Health. Blood pressure checks. Diabetes screening. An NHS talking therapist. These services are placed AFTER the feel-good zone, when people’s guards are down. **Zone Three:** Employment and Business. IP advisers. Life coaches. A CV specialist. Local businesses recruiting. The genius is the sequencing. Nobody walks through the door thinking “I need my blood pressure checked.” They walk through thinking “free haircut.” By the time they reach the health zone, they’re already comfortable, already engaged, already trusting. Bernie notices what’s happening underneath: people finding what they need rather than being told what to do. Agency instead of top-down life management. --- ## The Space4 Story: Organic Growth Done Right Williamz didn’t know what a coworking space was when he first walked into Space4 for something unrelated. A conversation with Natasha, one of the founders, evolved into partnership. She explained Space4’s social value model — a cooperative workspace funded by Outlandish, designed to reinvest surplus into community. Williamz arrived with a proposition: “Let’s just start a job club.” There was apprehension. “Are people going to turn up?” Within two weeks, they had to stop advertising. Word of mouth outran their capacity. Fifteen people per session when they’d expected two or three. Bernie’s known Space4 for a decade. It’s had hard times, mostly circumstances beyond its control. But it keeps putting itself together. Founders and Coders run programmes there. The community lunch happens every Wednesday. It’s woven into Finsbury Park in a way commercial spaces rarely achieve. This is what “matter to the neighbourhood” actually looks like. --- ## Measuring the Journey, Not Just the Destination A young man challenged Williamz recently: shouldn’t success be measured by how many people get into work? Williamz’s response reframes everything. Yes, job outcomes matter. But what about the person who’s “really far away from that”? Are they failing? Or are they on a journey? Coming to the Job Club is already a huge step. Making the conscious decision to show up, week after week. Slowly improving digital skills. Learning to attach a CV to a job search site. Building confidence. These are all measurements of success. The alternative — focusing only on job placements — creates perverse incentives. If you’re a recruitment agency with targets, you focus on people who already have CVs, who left work recently, who have master’s degrees. The quick conversions. Everyone else gets forgotten. Williamz is developing an app concept inspired by football’s “expected goals” metric — a way to track progress and motivate people who aren’t yet close to employment but are moving in the right direction. --- ## Peer-to-Peer Support: The Magic Nobody Planned The most beautiful thing Williamz sees at the Job Club isn’t the formal support. It’s the relationships forming between attendees. People start interacting. Helping each other. Making plans: “When are you coming next week? 10 o’clock? Okay, I’m going to get there for 10:30\. I’ll wait for you. I’ll keep a computer next to you.” Little networks emerging organically within the structure of the Job Club. Bernie recognises this from freelancer meetups he used to run. The most important conversations weren’t the scheduled content — they were the informal exchanges about rates, about closing deals, about the things you’re too embarrassed to ask publicly. This is what community actually is. Not programming. Not events. People choosing to help each other because they feel safe enough to try. --- ## The Over-50s Feedback Loop Not everyone felt served by the Community Connect event. Some older community members felt it wasn’t geared towards them — too much focus on AI and young people’s concerns. Williamz’s response: plan a mini Community Connect specifically for the over-50s. Age-appropriate health issues. Financial advice around pensions and insurance. He’s bouncing ideas off over-50s advisers. Taking feedback seriously. Adjusting. This is what “disruptive” actually means — not breaking things for drama, but listening carefully and responding to what the community actually needs. --- ## The Easy Win Most Spaces Are Missing Right at the end of the September conversation, Williamz offered direct advice for coworking operators. Many local residents would never think to walk into a space like Space4 unless there was a specific, accessible reason — like the Job Club. The space can feel intimidating or irrelevant to those who aren’t in the tech or startup world. The easy win: create genuine entry points for the wider community. Events that local residents feel comfortable attending. By hosting a job club, the coworking space becomes a bridge. It brings in people who can then be introduced to other programmes, workshops, and opportunities the space offers. This isn’t cynical marketing. It’s fulfilling the promise of being a community hub. As Williamz demonstrates, something as simple as a job club can transform a private workspace into genuine public infrastructure. --- ### **🔗 Links & Resources** #### **Williamz Omope’s Work** - [**Williamz’s company -** ](https://www.woconsultancy.co.uk/home?ref=londoncoworkingassembly.com)[WO Consultancy](https://www.woconsultancy.co.uk/home?ref=londoncoworkingassembly.com) - [Williamz Omope on LinkedIn](https://www.linkedin.com/in/womope/?originalSubdomain=uk&ref=londoncoworkingassembly.com) - [WO Consultancy on Instagram](https://www.instagram.com/reel/DOVXpybDaIh/?utm%5Fsource=ig%5Fweb%5Fcopy%5Flink&igsh=MzRlODBiNWFlZA==) - [Finsbury Park Job Club @ Space4](https://finsburyparkjobclub.co.uk/?ref=londoncoworkingassembly.com) - [Space4 Website](https://space4.tech/?ref=londoncoworkingassembly.com) - **🎙️**[**How Space4 Coworking in Finsbury Park Creates Social Value with Natasha Natarajan**](https://londoncoworkingassembly.com/how-space4-coworking-in-finsbury/) - Follow [Space4 on LinkedIn for events and updates](https://www.linkedin.com/showcase/space4coop/posts/?feedView=all&ref=londoncoworkingassembly.com) - [Space4 Eventbrite - Wednesday Community Lunch](https://www.eventbrite.co.uk/cc/space4-2025-3842453?ref=londoncoworkingassembly.com) #### **Projects & Community** - Join this and other conversations with people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Unreasonable Connection](https://luma.com/LondonCoworkingAssembly?k=c&ref=londoncoworkingassembly.com) Monthly online gatherings for Coworking Community Builders. - [Workspace Design Show London 2026](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [European Coworking Day May 2026](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [London Coworking Assembly](https://londoncoworkingassembly.com/) - [European Coworking Assembly](https://coworkingassembly.eu/?ref=londoncoworkingassembly.com) #### **Bernie’s Projects** - [London Coworking Assembly ](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/)[**5-Day AI Crash Course for Coworking Spaces**](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) --- ## One More Thing Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support helps others discover how coworking enriches lives, builds careers, and strengthens communities. Community is the key 🔑 ### A 17-Year-Old in a McKenzie Hoodie Just Destroyed the Entire Coworking Industry With One Question. URL: https://londoncoworkingassembly.com/a-17-year-old-in-a-mckenzie-hoodie/ Last updated: 2026-04-04T09:38:46.000Z *In 2019, a 17-year-old in a McKenzie hoodie at* [**Mainyard Studios**](https://www.linkedin.com/article/edit/7396809678007021568/?ref=londoncoworkingassembly.com) *in Hackney shouted at me from the back of a workshop:* *“What the fuck is coworking? Why don’t you just call it work?”* *He was right.* *The trans inclusion consultant in London, the Armenian revolutionary in Yerevan, and the cooperative director in Finsbury Park all stopped playing word games and started building actual infrastructure.* *Turns out McKenzie Lad understood something the venture capital crowd still doesn’t.* --- ### **This week from the Coworking Values Podcast Bullpen:** We’ve been tracking why some spaces feel essential to their communities while others feel like expensive libraries with good WiFi. Turns out it’s not about amenities or scale. It’s about whether you’re building infrastructure or extracting money. We found three infrastructure builders across two continents. Here’s what they built. --- ## **The Assignment** [**Tash Koster-Thomas**](https://www.linkedin.com/article/edit/7396809678007021568/?ref=londoncoworkingassembly.com) runs equity and inclusion workshops for organisations across London, including companies like [**WE CREATE SPACE**](https://www.linkedin.com/article/edit/7396809678007021568/?ref=londoncoworkingassembly.com). She knows something most diversity consultants don’t: sometimes safety requires exclusion. [**Sara Anjargolian**](https://www.linkedin.com/article/edit/7396809678007021568/?ref=londoncoworkingassembly.com) co-founded [**Impact Hub Yerevan,**](https://www.linkedin.com/article/edit/7396809678007021568/?ref=londoncoworkingassembly.com) a post-Soviet hub with glass walls. Then watched those walls become the rehearsal space for a peaceful revolution. [**Natasha Natarajan**](https://www.linkedin.com/article/edit/7396809678007021568/?ref=londoncoworkingassembly.com) runs [**SPACE4**](https://www.linkedin.com/article/edit/7396809678007021568/?ref=londoncoworkingassembly.com) in Finsbury Park as co-director of Outlandish Cooperative. She’s delivering £2.5 million in social value to Islington Council while most coworking chains extract value from communities. None of them took venture capital. None of them scaled globally. None of them was optimised for “premium amenities.” Instead, they built infrastructure. --- ## **The Injustice We’re Tracking** Here’s the tribal identity driving coworking’s yuppification: **“People like us deserve premium amenities.”** Scale fast, attract enterprise clients, monetise every square foot, exit to a bigger player. Chase the premium market when the middle class gets squeezed. Turn community spaces into luxury products for Young Urban Professionals whilst pricing out the people who actually need it. Seth Godin talks about how “people like us do things like this” drives decisions. **The corporate coworking story performs this tribal exclusion:** > “People like us optimise personal brands and choose from premium menus.” This isn’t just market competition. It’s investors who extract profit, pricing out the very diversity that makes coworking valuable in the first place. I know coworking brands we all worship on LinkedIn whose main investors are also investors in battle tech, bankrolling companies like Elbit Systems. When profit becomes the only metric, community becomes collateral damage. Like the space my mate ran in in Old Street, owned by overseas investors, that shut without notice. > A lawyer walked in: “We need to close the building now. The company has decided to stop operating as it’s no longer profitable.” They fired a missile from far away and walked away. The tribal message becomes clear: **“People like us can afford to disrupt McKenzie Lad’s day for better quarterly returns.”** The market won’t fix this. The state won’t fix this. People do. --- ## **Tash Koster-Thomas: The Infrastructure of Safety** Tash spent a decade watching organisations talk about inclusion while systematically excluding the people who most needed safety. As an equity, diversity, and inclusion consultant, she’d seen the pattern: *“We want to be inclusive”* followed by policies that chose comfort over safety. **Then came the test.** During a virtual LGBTQ+ workshop with 200 attendees, racist comments started appearing in the chat. Comments she couldn’t see until they were displayed publicly on screen. “I had this real visceral reaction that I couldn’t control, and I started to cry,” Tash recalls. “I’m not going to hide my tears right now. I’m not going to apologise for what I share today... So often people sit behind keyboards and write these comments and they don’t see the impact of their words. And today I want you to see the impact.” That moment revealed something critical: the difference between performative inclusion and infrastructure. Real safety infrastructure requires hard choices. > As Tash puts it: “A safe space can’t always be a space that everybody comes to, because then by default, it stops being a safe space for the core demographic that you’re trying to defend and support.” This isn’t about being “nice to everyone.” It’s about building systems that protect people when legal systems create fear and instability. The infrastructure she builds is specific and straightforward: gender-neutral bathrooms or explicit signage saying “you have the freedom to use whatever bathroom feels right for you.” Consistent, non-performative allyship. Clear processes for handling conflict in real time. When UK legal rulings create confusion about trans rights, coworking spaces become essential civic infrastructure—places where people can exist safely while everything else shifts around them. --- ## **Sara Anjargolian: The Infrastructure of Democracy** Sara was an American lawyer who could’ve stayed comfortable in Los Angeles. Instead, she moved to post-Soviet Armenia because she saw civic activism beginning and “absolutely wanted to be part of it.” In 2015, they opened Impact Hub Yerevan with walls of glass. This wasn’t an aesthetic choice. It was political infrastructure. > “We built it all with glass so everyone could see what everyone else was doing,” Sara explains. “We were turning that idea upside down and pushing forth that collaboration is actually power and sharing is power.” In a country where power came from secrecy, transparency was revolution. The organic collaborations were proof-of-concept: an architect, a winemaker, and a crowdfunding platform working together to “empower our grape farmers... to actually build tasting rooms on their land” instead of just selling grapes. Then came the real test: the 2018 Velvet Revolution. > “Many of the people who were on the streets were our members, myself included,” Sara recalls. The values they’d been practising inside those glass walls—transparency, collaboration, shared power—”started to spill out onto the streets.” The revolution was peaceful. Not one person died. “All of a sudden, the country outside of the walls of Impact Hub started to espouse the same values as what we had been talking about inside the walls of our Impact Hub.” This is infrastructure working at scale. The space wasn’t just hosting democracy; it was rehearsing democracy. When war came in 2020, that infrastructure adapted instantly: “We turned from a coworking space... into almost a humanitarian centre, trying to help... our boys on the front lines... and all of the people who were displaced from their homes.” You can’t plan for every crisis. But you can build infrastructure that adapts to whatever comes. --- ## **Natasha Natarajan: The Infrastructure of Economic Justice** Natasha came to Space4 in Finsbury Park three years ago to research cooperatives for her master’s thesis. Now she and [**Maddy Neghabian**](https://www.linkedin.com/article/edit/7396809678007021568/?ref=londoncoworkingassembly.com) co-run Outlandish Cooperative, both the tech agency and the physical space. Space4 is different: they don’t pay rent to Islington Council. Instead, they pay in social value. “We became one of [**Islington Council**](https://www.linkedin.com/article/edit/7396809678007021568/?ref=londoncoworkingassembly.com)‘s affordable workspaces. We got that deal by having an organisation called Founders & Coders as one of our anchor tenants.” The result: Natasha and Maddy have delivered £2.5 million in social value so far. [**Dan Sofer**](https://www.linkedin.com/article/edit/7396809678007021568/?ref=londoncoworkingassembly.com) runs [**Founders and Coders**](https://www.linkedin.com/article/edit/7396809678007021568/?ref=londoncoworkingassembly.com) —free coding bootcamps that turn people into developers. It’s one of the longest-running, most important stories in community-driven tech education. And one of my favourite London coworking examples to share. Dan’s graduates go on to create cooperatives like [**Gaza Sky Geeks**](https://www.linkedin.com/article/edit/7396809678007021568/?ref=londoncoworkingassembly.com) and [**Yalla Cooperative**](https://www.linkedin.com/article/edit/7396809678007021568/?ref=londoncoworkingassembly.com)—proving that peer-led learning beats any curriculum when it comes to economic infrastructure. Corporate coworking will never understand this: The most valuable stuff doesn’t fit in the council’s spreadsheets. “It’s definitely tricky to track all these socially valuable interactions that happen in our space,” Natasha admits. She’s literally “sitting at our desk and we see two people meeting in a meeting room, and we’re like, Oh, what’s that about? That is social value.” Every Wednesday, they run their legendary community lunch. Someone in the space organises it. They buy from local businesses. Freelancers find clients. “It’s a really good way to help businesses network with each other in a really nice, friendly, informal way.” When Natasha walks down Finsbury Park, “people wave at me so much that I feel like a minor celebrity... because I just know loads of people through using their businesses.” That’s not in the social value framework. That’s worth more than any corporate membership fee. The space also runs Finsbury Park Job Club every Friday—run by [**Williamz Omope**](https://www.linkedin.com/article/edit/7396809678007021568/?ref=londoncoworkingassembly.com) with “open doors, no signups required,” helping people with everything from CV writing to using AI tools to draft letters to landlords about mould. **Cooperative ownership changes everything:** > “There’s two of us women running the space. I think that’s really special, actually, because we have complete independence and control over what we do here.” Two women of colour running economic infrastructure in North London, proving that ownership changes everything. --- ## **The Pattern** McKenzie Lad was right. [**Tash Koster-Thomas**](https://www.linkedin.com/article/edit/7396809678007021568/?ref=londoncoworkingassembly.com) doesn’t talk about “inclusion frameworks.” She makes sure trans people can use the bathroom safely. [**Sara Anjargolian**](https://www.linkedin.com/article/edit/7396809678007021568/?ref=londoncoworkingassembly.com) didn’t build a “collaborative workspace.” She built a place where democracy could be practised before it was needed in the streets. [**Natasha Natarajan**](https://www.linkedin.com/article/edit/7396809678007021568/?ref=londoncoworkingassembly.com) doesn’t run “community events.” She runs Job Club every Friday because people need work. They answered McKenzie Lad’s question by dropping the jargon and getting to work. The corporate story says: scale fast, monetise everything, optimise for premium amenities. The infrastructure story says: show up for your neighbourhood when official systems fail. Your coworking space is already this infrastructure. The question isn’t whether to do this work. The question is whether you’re naming it. --- ## **How to Answer McKenzie Lad in Your Space** There’s a 25-minute film called [**ACTionism**](https://www.linkedin.com/article/edit/7396809678007021568/?ref=londoncoworkingassembly.com) that does exactly what Tash, Sara, and Natasha do. It cuts through the jargon and gets to the work. It follows 16-year-old [**Ellie Meredith**](https://www.linkedin.com/article/edit/7396809678007021568/?ref=londoncoworkingassembly.com) from climate anxiety to collective action. No theory. No frameworks. Just: “Here’s what happens when people sit together, talk honestly, and leave with next steps.” ### **More and more coworking spaces are hosting ACTionism screenings.** It’s the perfect McKenzie Lad test—25 minutes of film plus conversation that actually works. **Last Wednesday at** [**Urban MBA**](https://urbanmba.co.uk/?ref=londoncoworkingassembly.com) **near Old Street,** [**Jon Alexander**](https://www.linkedin.com/article/edit/7396809678007021568/?ref=londoncoworkingassembly.com) joined the current cohort for a screening of ACTionism. This is what neighbourhood workspace looks like when it supports everyone, not just the laptop class. **At least ten coworking spaces are already hosting screenings.** They’ve figured out what we keep trying to complicate: - Show film. - Start a conversation. - Stop pretending community happens by magic. After 25 minutes, you’ll know whether this works in your space. You’ll have felt what happens when people realise they’re not alone with their concerns. > **Anyone can host a screening—a WeWork in Moorgate or a co-op in Ilford for Grime artists.** 👉 [**Request your ACTionism screening here.**](https://www.actionism.space/request-a-screening/?ref=londoncoworkingassembly.com) This is the citizen response to consumer coworking. This is how you answer McKenzie Lad. --- ## **Who This Is For** If McKenzie Lad would look at your space and ask, “Why don’t you just call it work?” this is for you. If you’re tired of performing “people like us deserve premium amenities” when specificity is your strength, this is for you. Your tribe chooses: “People like me host screenings and build tables for others.” You don’t need venture capital to pass the McKenzie Lad test. Start with who needs you most. Measure success by whether they’d wave at you in the street. You’re not failing because you haven’t yuppified. You’re building civic infrastructure. If that’s your tribe, McKenzie Lad was right—you don’t need permission to just call it work. --- ## **Fearless Front-Facers Recognition** **Shout-out to Kofi for** [**hosting Urban MBA'**](https://www.linkedin.com/article/edit/7396809678007021568/?ref=londoncoworkingassembly.com)**s ACTionism this week with Jon Alexander.** **Shout-out to the ten+ spaces already hosting screenings across London.** **Shout-out to everyone choosing “just call it work” over jargon.** You’re answering McKenzie Lad’s question with action, not explanations. The movement needs your story. --- ## **We’re documenting next from the Bullpen** **More ACTionism screenings.** **More McKenzie Lad moments.** **More infrastructure builders choosing work over jargon.** If you’re building civic infrastructure disguised as a coworking space, we want to hear about it. Even after 300+ [**Coworking Values Podcast’s**](https://coworkingvaluespodcast.substack.com/) we’re still meeting new stories every week! --- ## **Do The Work** **1️⃣ Host an** [**ACTionism**](https://www.linkedin.com/article/edit/7396809678007021568/?ref=londoncoworkingassembly.com) **screening** Host 25-minute film + conversation. [**Request your ACTionism screening here.**](https://www.actionism.space/request-a-screening/?ref=londoncoworkingassembly.com) Ten spaces are already hosting. Don’t be the one who waits! --- **2️⃣ McKenzie Lad Test your space** Could a 17-year-old in a hoodie understand what you do without jargon? If not, start there. --- **3️⃣ Start thinking about European Coworking Day 2026** One of the best ways on earth is to join with other like-minded coworking community builders in your local area and collaborate on [**European Coworking Day 2026.**](https://coworkingday.eu/?ref=londoncoworkingassembly.com) --- 4️⃣ Join[**Marko Orel**](https://www.linkedin.com/in/markoorel/?ref=londoncoworkingassembly.com), [**Helga Moreno,**](https://www.linkedin.com/in/helga-moreno-34416499/?ref=londoncoworkingassembly.com) and [**Jeannine van der Linden**](https://www.linkedin.com/in/jvanderlinden/?ref=londoncoworkingassembly.com) On November 27th, online, they discuss the development of coworking support for Ukraine since the Russian invasion on February 24, 2022\. [**RSVP here**](https://events.teams.microsoft.com/event/308231bf-5c0c-46af-862f-aa25dc0e9651@2b51a4b3-443f-4406-8ca4-19056a79a444?ref=londoncoworkingassembly.com) --- **5️⃣ Join the** London Coworking Assembly, **February 2026,** [**Unreasonable Connection Going Live!**](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) 150 coworking community builders choosing “build tables for others” over “optimise personal brands.” It’s not a ‘coworking super club’, it’s ‘find the others’. The alterative already exisits. [**Join the co-creation list**](https://luma.com/LondonCoworkingAssembly?ref=londoncoworkingassembly.com). --- ### **Connect with today’s infrastructure builders:** [**Dan Sofer**](https://www.linkedin.com/article/edit/7396809678007021568/?ref=londoncoworkingassembly.com) | [**Sara Anjargolian**](https://www.linkedin.com/article/edit/7396809678007021568/?ref=londoncoworkingassembly.com) | [**Natasha Natarajan**](https://www.linkedin.com/article/edit/7396809678007021568/?ref=londoncoworkingassembly.com) | [**Maddy Neghabian**](https://www.linkedin.com/article/edit/7396809678007021568/?ref=londoncoworkingassembly.com) | [**Williamz Omope**](https://www.linkedin.com/article/edit/7396809678007021568/?ref=londoncoworkingassembly.com) | [**Tash Koster-Thomas**](https://www.linkedin.com/article/edit/7396809678007021568/?ref=londoncoworkingassembly.com) 🎙️ Listen to their stories and hundreds of others on the [**Coworking Values Podcast.**](https://coworkingvaluespodcast.substack.com/) --- ### **Thank you for your time and attention today!** ### **Bernie 💚🍉** ### **Community is the key 🔑** --- **P.S.** \- Only 150 spots for Unreasonable Connection Going Live! February 2026\. [**Join the co-creation list now for first dibs on tickets in January.**](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) ### When Productivity Advice Meets Real Constraints with Suzanne Murdock URL: https://londoncoworkingassembly.com/when-productivity-advice-meets-real/ Last updated: 2025-11-20T23:44:25.000Z When Productivity Advice Meets Real Constraints with Suzanne Murdock 0:00 /200 1× ## Episode Summary *“It became the first seed of building the Hub Newry... a lived example of building a business with minimal capacities in terms of time, energy, childcare, and that emotional bandwidth that comes with it.”* --- #### **Unreasonable Connection Going Live! London, February 2026.** #### **🎟️ Tickets go on sale in January 2026.** #### **The entire day is co-created by the coworking community builders on the co-creation waitlist.** [Join The Waitlist](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) --- Picture this: 2009. The world economy has just collapsed. You’ve left the high-pressure banking towers of London for a portacabin in Newry, Northern Ireland. A toddler screaming in the background. Your house isn’t built. Your business is barely breathing. You’re completely isolated in a border town that’s still processing thirty years of conflict. This is where Suzanne Murdock built The Hub Newry—not from a business plan, but from desperate necessity. Thirteen years later, she’s running one of Northern Ireland’s most successful coworking networks. More importantly, she’s become the person operators turn to when they’re drowning. When they’re holding everyone else’s problems, whilst their own systems fall apart. This conversation cuts through the productivity theatre that plagues small business advice. Suzanne doesn’t care about your morning routine or your notion templates. She cares about understanding your actual energy. Your real constraints. Designing structures that work with your life instead of against it. Bernie shares his recent ADHD diagnosis—a revelation that explained why conventional productivity advice never stuck. Suzanne responds with the coaching insight that changes everything: “The problem isn’t the problem.” Your speaking anxiety isn’t about public speaking. Your overwhelm isn’t about time management. Your burnout isn’t about working too hard. For community managers drowning in everyone else’s needs, this episode is a lifeline. For operators trying to scale whilst maintaining their sanity, it’s a roadmap. For anyone who’s ever felt like productivity systems were designed for someone else’s brain, it’s validation. --- ## Timeline Highlights **\[00:05\]** Bernie announces two critical 2026 dates: [Unreasonable Connection in London](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) (end of February) and European Coworking Day (May) **\[01:57\]** Suzanne’s origin story: fleeing London banking burnout for Northern Ireland isolation **\[03:26\]** The portacabin moment that sparked The Hub Newry: “minimal capacities in terms of time, energy, childcare” **\[06:16\]** Two years of explaining coworking to a market that didn’t understand it yet: “We spent a good two years trying to navigate that and script it” **\[07:39\]** Bernie on the underrated value of structure: “It’s an underrated resource of having this structure in your work day when you’re running your own thing” **\[08:39\]** Why coworking matters for new entrepreneurs: “There are so many unknowns out there. When other people surround you... It’s so helpful and rich.” **\[13:59\]** The productivity trap: “It’s just assumed as entrepreneurs or small business owners that you can work 24 hours a day... it doesn’t work like that in real life” **\[16:45\]** Bernie’s ADHD revelation: “Saying, Read David Allen, get things done, and it will all work, has never... You can’t just pull something out of a hat.” **\[17:38\]** Suzanne on understanding yourself first: “Until you understand those elements, I think it’s very hard to get those structural things right” **\[20:30\]** The importance of champions: “It really keeps coming back to really knowing yourself and having champions around you.” **\[22:40\]** The coaching revelation: “A lot of people don’t know what their problem is... Listening is a huge part of it.” **\[27:28\]** Community manager burnout: “That pot can sometimes feel very empty... we need champions around us... It can be quite a lonely place.” **\[29:53\]** Setting boundaries with members: “They need to understand that they have to reach out sometimes as well... it goes two ways” --- ## The Accidental Operator Suzanne never intended to run a coworking space. She intended to survive. After leaving the financial sector in London in 2009, she found herself in a portacabin on a construction site. Trying to run a business whilst raising a toddler. In a town where she knew nobody. The isolation was crushing. Not just emotionally—economically. Without a support network, without casual conversations, without the energy that comes from being around other people working on their own things, productivity was impossible. The Hub Newry started because Suzanne and Patrick needed an office that wasn’t a freezing portacabin. They renovated the first floor of an old pub. Made it too big for just them. Started letting desks to other isolated freelancers. They didn’t know the term “coworking.” They were solving a cash flow problem and a loneliness problem simultaneously. This accidental beginning shapes everything about how The Hub operates today. It wasn’t built on venture capital or growth targets. It was built on the lived experience of what happens when you try to make something meaningful whilst juggling real-life constraints that business advice pretends don’t exist. --- ## The Problem Isn’t the Problem The most powerful insight in this conversation comes when Bernie admits his struggle with productivity systems. Suzanne responds with coaching wisdom: “A lot of people don’t know what their problem is.” Your speaking anxiety isn’t about speaking skills. It’s about finding a format that gives you energy rather than drains it. Suzanne discovered this when she started her podcast—terrified of public speaking but energised by one-to-one conversation. Your time management problems aren’t about time. They’re about understanding when your energy is highest. Designing your day around that reality instead of fighting it. Your team communication issues aren’t about communication. They’re about setting boundaries that protect your capacity to hold space for everyone else. This is why conventional productivity advice fails. It treats symptoms, not root causes. It assumes everyone’s brain works the same way. Bernie’s ADHD diagnosis explained why Getting Things Done never stuck—his brain doesn’t work that way. --- ## Zone of Genius Meets Real Life Suzanne references Gay Hendricks’ concept of “zone of genius”—the intersection of what energises you and what you’re uniquely good at. But she grounds it in reality. Your zone of genius doesn’t matter if you don’t understand your actual constraints. If you’ve got childcare responsibilities, health challenges, or financial pressures, your ideal day needs to work with those realities. Not despite them. The breakthrough comes when you stop trying to fit your life into productivity systems designed for someone else. Start designing systems that fit your actual life. This means understanding your energy patterns. Your limiting factors. Your support network before you build your schedule. It means asking different questions: Not “How can I be more productive?” But “What structure supports my energy instead of depleting it?” --- ## Community Managers in the Lonely Middle The conversation exposes a hidden crisis in coworking: community manager burnout. You’re the person everyone turns to. Equipment problems, business advice, emotional support—it all lands on your desk. You’re expected to hold space for everyone whilst somehow also running a viable business. The emotional labour is immense and largely invisible. Suzanne’s insight: “That pot can sometimes feel very empty.” You can’t pour from an empty vessel. Community managers need champions, boundaries, and systems that prevent them from absorbing every problem in the building. The solution isn’t just self-care advice. It’s structural. Straightforward onboarding that explains what members can expect and what’s expected of them. Systems that distribute support across the community instead of funnelling everything through the manager. Recognition that holding space is skilled emotional work, not just part of the job. --- ## The Borderland Economy The Hub Newry operates in a unique environment—a border town between Northern Ireland and the Republic of Ireland. Complex political history. Economic challenges. But this context reveals something universal about regional coworking. Small towns and border regions often get treated as peripheries—places where talent leaves rather than stays. Coworking can reverse that dynamic. Creating infrastructure that allows people to access global opportunities whilst staying rooted in local communities. Suzanne’s ResMove project takes this further. Using coworking to integrate migrants and refugees into local economies. It’s not just about desk space—it’s about creating pathways to economic participation and community belonging. --- ## Structure That Supports The title of this episode comes from Suzanne’s philosophy: “Structure that supports, not suffocates.” Most business advice assumes structure means restriction—systems that force you into predetermined patterns. Suzanne argues for the opposite. Structure that amplifies your natural energy. Supports your real constraints. This means starting with self-knowledge. Understanding your energy patterns, your peak times, and your recovery needs. Then build systems that work with those realities rather than against them. It means recognising that sustainable business growth requires sustainable personal systems. You can’t scale something that’s burning you out. It means designing your space, your schedules, and your relationships to support the long-term vision. Instead of just solving today’s crisis. --- ## Champions and Community Perhaps the most critical insight in this conversation: “We need champions around us.” Running a community space is inherently isolating. You’re responsible for everyone else’s connections, whilst often lacking your own support network. The irony is profound—you’re creating community for others whilst experiencing loneliness yourself. Suzanne’s solution is intentional relationship building. Not networking. Genuine champions. People who notice when you’re struggling and actively support your success. This includes other operators, mentors, peers, and even members who understand their role in the ecosystem. The Unreasonable Connection events Bernie mentions serve this function. Creating spaces for operators to support each other instead of just learning from experts. --- ## Links & Resources #### **Suzanne’s Work** - [The Hub Newry: Coworking space and community in Northern Ireland](https://www.thehubnewry.com/?ref=londoncoworkingassembly.com) - [Suzanne on LinkedIn](https://www.linkedin.com/in/suzannemurdock/?ref=londoncoworkingassembly.com) - [Powering Productivity Podcast: Real-life examples for microbusiness owners and coworking operators](https://www.thehubnewry.com/podcast/?ref=londoncoworkingassembly.com) - [RES-MOVE Website](https://www.resmove.eu/?ref=londoncoworkingassembly.com): EU-funded initiative supporting migrant entrepreneurs through coworking #### **Projects & Community** - [European Coworking Day](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [London Coworking Assembly](https://londoncoworkingassembly.com/) - [European Coworking Assembly](https://coworkingassembly.eu/?ref=londoncoworkingassembly.com) - The annual [Coworking Trends Survey](https://ww2.unipark.de/uc/coworkingtrends/?ref=londoncoworkingassembly.com) is live - it’s more important than ever. - [Unreasonable Connection Going Live! London, February 2026.](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/?utm%5Fsource=mailpoet&utm%5Fmedium=email&utm%5Fsource%5Fplatform=mailpoet&utm%5Fcampaign=your-voice-or-their-version-show-up-or-get-written-out-367) #### **Bernie’s Projects** - [RSVP for ACTionism, the documentary at Urban MBA 19 November | 3 PM- 7 PM](https://www.eventbrite.co.uk/e/actionism-documentary-screening-with-jon-alexander-tickets-1962619011295?aff=oddtdtcreator&ref=londoncoworkingassembly.com) - [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com): 8,000+ member community - [Coworking Values Podcast LinkedIn](https://linkedin.com/showcase/coworking-values-podcast/?ref=londoncoworkingassembly.com): Showcase page - [Workspace Design Show](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com): February trade show and conference in London - [Unreasonable Connection Events](https://luma.com/LondonCoworkingAssembly?k=c&ref=londoncoworkingassembly.com): Monthly online gatherings for coworking operators - [Bernie’s LinkedIn](https://linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com): Connect directly #### **Referenced Resources** - [Gay Hendricks’ Zone of Genius concept](https://youtu.be/ztdafcqz2ac?si=hdbvY7lhGnMBTHW3&ref=londoncoworkingassembly.com) - [David Allen’s Getting Things Done methodology (mentioned as an example of non-universal systems)](https://youtu.be/gCswMsONkwY?si=yt6K2uinjYF9INHC&ref=londoncoworkingassembly.com) --- ## One More Thing Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support helps others discover how coworking enriches lives, builds careers, and strengthens communities. Community is the key 🔑 ### Trans Rights Are Human Rights: Creating Safe Coworking Spaces with Tash Koster-Thomas URL: https://londoncoworkingassembly.com/trans-rights-are-human-rights-creating/ Last updated: 2025-11-18T19:29:36.000Z Trans Rights Are Human Rights: Creating Safe Coworking Spaces with Tash Koster-Thomas 0:00 /200 1× *“I’m not going to hide my tears right now. So often, people sit behind keyboards and write these comments, and they don’t see the impact of their words. And today I want you to see the impact.” -* Tash Koster-Thomas. --- #### Unreasonable Connection Going Live! London, February 2026. #### 🎟️ Tickets go on sale in January 2026. #### The entire day is co-created by the coworking community builders on the co-creation waitlist. [Join The Wait List](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) --- Tash Koster-Thomas was delivering a paid webinar on LGBTQ+ allyship when the anonymous racist comments started scrolling across the screen. Two hundred people watched as she broke down live on camera, choosing vulnerability over politeness, truth over comfort. This wasn’t just a difficult moment. It was a perfect distillation of what Trans Awareness Week actually means in 2025 Britain—and why every coworking space owner needs to understand what’s happening right now. Bernie sits down with Tash, equity and inclusion consultant and co-founder of Breaking the Distance, to unpack the brutal reality of the Supreme Court ruling that just made trans people legally vulnerable in British workplaces and public spaces. You’ll hear how the law now allows employers to ask about someone’s “gender status.” How the state’s own equality watchdog has redefined trans people’s right to exist as merely a “preference.” And crucially, what coworking operators can do to create a genuine sanctuary when the government won’t. This isn’t academic theory. This is survival economics in real time. If you’ve ever wondered how to signal safety without performativity, or how to support marginalised communities when the law actively works against them, this conversation will show you exactly where to start. The personal cost of this work is real. The political stakes couldn’t be higher. And the practical steps forward are more straightforward than you might think. --- ## Timeline Highlights \[00:04\] Bernie’s announcement: Co-creating the London Coworking Assembly for February 2026—”you will design the curriculum or the agenda together” \[02:11\] Tash’s mission statement: “Being a good human, actually. That’s what I’d like to be known for.” \[03:21\] Trans Awareness Week scope: “It is global, but probably more prominent in the UK” \[04:16\] The Supreme Court ruling explained: “Sex refers to being assigned female at birth, and are biological women. And therefore, if you’re a trans woman, you are not a biological woman.” \[06:45\] The legal contradiction: “Just because you’re protected in this instance here, it still means you can be highly discriminated against.” \[07:48\] The impact on coworking spaces: “We want to be a trans inclusive space and we welcome all, but now we feel like this ruling is a contradiction of that.” \[09:02\] The intersex reality: “1.7% of our global population are intersex and fit into neither one of those binary categories” \[10:24\] Fear as the weapon: “What happens is it creates fear more than anything” \[11:53\] Clear signals matter: “If I see a space that says we are inclusive and it includes all women, trans and non-binary folk. That to me signals safe space.” \[13:57\] The exclusion principle: “A safe space can’t always be a space that everybody comes to, because then by default, it stops being a safe space.” \[17:06\] The moment of truth: “I’m not going to hide my tears right now. I want you to see the impact of these words.” \[19:24\] Bernie’s visceral reaction: “I couldn’t believe you held it together.” \[21:04\] The spotlight problem: “Trans community is facing the most amount of hate that it’s been facing all year because now it’s a spotlight” \[23:30\] Allyship as consistency: “Allyship isn’t a thing that you can do as a performative thing. It has to be a consistent effort that you put in day in, day out.” \[24:32\] Practical bathroom policy: “Put something up that says, We recognise that ideally we would be using gender-neutral toilets... you have the freedom to use whatever bathroom feels right for you.” --- ## The Supreme Court Ruling Nobody Talks About In April 2025, the UK Supreme Court ruled that “sex” in the 2010 Equality Act means biological sex only—not gender identity. Most people missed this. Most coworking operators definitely missed this. But Tash explains the brutal implications with surgical precision: trans people can now be legally questioned about their “gender status” at work and excluded from toilets matching their lived identity. The state’s own equality watchdog calls this loss of dignity a mere “preference for things to be a certain way.” This isn’t legal theory. It’s economic precarity by design. When you can’t safely use a workplace toilet, you can’t safely earn a living. For coworking spaces, this creates an urgent choice: follow the government’s new permission to discriminate, or become a sanctuary that provides the rights the state just stripped away. --- ## Why Safe Spaces Can’t Include Everyone Tash cuts through the liberal fantasy that inclusion means “everyone welcome always.” “A safe space can’t always be a space that everybody comes to, because then by default, it stops being a safe space for the core demographic that you’re trying to defend and support.” She draws the parallel with racism: if you’re creating a space for the global majority people to process discrimination, you can’t also welcome people who deny racism exists. Their presence destroys the safety you’re trying to create. The same logic applies to gender-critical voices in trans-inclusive spaces. Not because those voices are evil, but because safety requires boundaries. For coworking operators worried about appearing exclusive, Tash offers clarity: know who you’re serving. If you try to serve everyone, you serve no one safely. --- ## The Viral Comments That Exposed Everything The story that stays with you: Tash delivering a virtual LGBTQ+ session to 200 people when anonymous participants started posting racist comments in the chat. The organisers, thinking they were being helpful, put the comments on screen for everyone to see. Tash broke down live on camera. But instead of hiding her tears, she looked directly into the lens: “So often people sit behind keyboards and write these comments, and they don’t see the impact of their words. And today I want you to see the impact.” That moment of vulnerability became the most powerful teaching tool imaginable. The CEO immediately stepped in. The entire organisation had to confront what they’d been harbouring. Allies reached out privately. But here’s what haunts her: this only mattered because it was public. How many trans people face this abuse daily without witnesses? Without support? Without organisational learning? --- ## The Economics of Absorbing Hate Tash reveals the hidden cost structure of diversity work: companies pay her to process their toxicity. She gets a fee for the webinar. But the real price—the emotional devastation, the tears, the psychological impact—gets absorbed by her personally. The company externalises its cultural problems onto the consultant it hires to fix them. This is the diversity industry’s dirty secret. The very people most equipped to diagnose the problem are also the most vulnerable to its damage. For coworking operators, this raises uncomfortable questions about how you handle incidents. Do you expect marginalised members to educate aggressive members? Do you put the burden of explaining discrimination on those experiencing it? Or do you do the work yourself? --- ## Practical Allyship That Actually Matters Tash’s advice cuts through performative gestures to focus on sustainable support: **Learn the legal context.** If you don’t understand the Supreme Court ruling and its implications, you can’t protect your members from it. **Be explicit in communications.** “Women’s events include trans and non-binary folk” tells people exactly where you stand. **Work with infrastructure constraints.** If you can’t change your toilets, put up a sign: “We recognise that ideally we would be using gender-neutral toilets. But, given the infrastructure, you are free to use whichever bathroom feels right for you. And everybody within this space honours that.” **Check in consistently.** Not just during awareness weeks. Trans Awareness Week is actually when the hate peaks because transphobes see it as permission to attack. Real allyship happens in February, not November. **Set and enforce norms.** Decide what behaviour you tolerate, then hold that line. Safety isn’t a feeling; it’s a set of enforced boundaries. ## When Coworking Becomes Civic Infrastructure Bernie and Tash explore what happens when the state abandons its duty to protect citizens. If the government won’t guarantee trans people’s right to exist safely in public spaces, then private spaces become political. A coworking space that provides gender-neutral toilets isn’t just being nice—it’s providing civic infrastructure the state refuses to build. This elevates the Coworking Citizenship Playbook from community guide to survival manual. When democracy fails, citizen-led spaces fill the gap. The question isn’t whether this is political. It’s whether you’ll use your space to expand dignity or contract it. --- ## The Cost of Tokenism Bernie raises the visual everyone recognises: London buildings with faded rainbow stickers from when DEI was trendy. Tash’s response is measured but cutting. Tokenistic gestures don’t just fail to help—they actively harm by creating a false sense of security. Better to be honestly unwelcoming than pretend to be safe when you’re not. The alternative isn’t perfect inclusion from day one. It’s committing to the work consistently, learning publicly from mistakes, and prioritising actual safety over comfortable symbolism. --- ## 🔗 Links & Resources #### **Tash’s Work** - [Tash’s website KT Consulting: Equity, diversity and inclusion consulting](https://ktconsulting.uk/?ref=londoncoworkingassembly.com) - Instagram: [@tashtee.uk](https://www.instagram.com/tasht.uk/?ref=londoncoworkingassembly.com) and [@breakingthedistance](https://www.instagram.com/%5Fbreakingthedistance/?ref=londoncoworkingassembly.com) - [LinkedIn: Tash Koster-Thomas](https://www.linkedin.com/in/tashthomas/?ref=londoncoworkingassembly.com) - [We Create Space: Community-led learning platform and consultancy](https://www.wecreatespace.co/?ref=londoncoworkingassembly.com) - [Breaking the Distance: LGBTQ+ visibility platform with wife Marthe](https://www.breakingthedistance.com/?ref=londoncoworkingassembly.com) #### **Projects & Community** - [European Coworking Day](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [London Coworking Assembly](https://londoncoworkingassembly.com/) - [European Coworking Assembly](https://coworkingassembly.eu/?ref=londoncoworkingassembly.com) - The annual [Coworking Trends Survey](https://ww2.unipark.de/uc/coworkingtrends/?ref=londoncoworkingassembly.com) is live - it’s more important than ever. - [Unreasonable Connection Going Live! London, February 2026.](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/?utm%5Fsource=mailpoet&utm%5Fmedium=email&utm%5Fsource%5Fplatform=mailpoet&utm%5Fcampaign=your-voice-or-their-version-show-up-or-get-written-out-367) #### **Resources & Context** - [Trans Awareness Week information and support resources](https://www.stonewall.org.uk/resources/lgbtq-hubs/trans-hub?ref=londoncoworkingassembly.com) - [Boy George’s response to JK Rowling (referenced in episode)](http://Boy George’s response to JK Rowling %28referenced in episode%29) - [UK Supreme Court ruling on Equality Act 2010 interpretation](https://politicsuk.com/uk-supreme-court-biological-sex-ruling-2025/?ref=londoncoworkingassembly.com) - [Microaggressions video: workplace discrimination visualised](https://www.linkedin.com/posts/amyluddington%5Fmicroaggressions-at-work-cast-adae-ugcPost-7395118837890777089-2zD%5F?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAAAF8VlIBOlHiOyMYD8sgvsdQKH6ZNindd1Q) - [European Coworking Assembly: I.D.E.A. Project and Handbook](https://coworkingassembly.eu/handbook/?ref=londoncoworkingassembly.com) --- ## 🧠 One More Thing Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support helps others discover how coworking enriches lives, builds careers, and strengthens communities. Community is the key 🔑 ### Why Your Real Competition Isn't Another Coworking Space with Lucy McInally URL: https://londoncoworkingassembly.com/why-your-real-competition-isnt-another/ Last updated: 2025-11-13T12:27:32.000Z Why Your Real Competition Isn't Another Coworking Space with Lucy McInally 0:00 /200 1× ## **Episode Summary** ***“Do you know who your coworking space’s biggest competitor is? It’s the Home Office, working from home.” -* Lucy McInally** --- #### Unreasonable Connection Going Live! London, February 2026. #### 🎟️ Tickets go on sale in January 2026. #### The entire day is co-created by the coworking community builders on the co-creation waitlist. [Join The Waitlist](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) --- Lucy McInally, founder of The Inclusive Coworker and coworking industry writer, drops a truth bomb that stops Bernie mid-conversation. After two years in a beloved coworking community that closed down, she’s been working from home ever since—despite being one of the industry’s most thoughtful voices on inclusive community building. This isn’t a story about laziness or preference. It’s about the hidden friction that kills coworking adoption: the 50-minute commute that used to be 25 minutes, the Spanish conversation anxiety that paralyses Bernie from entering perfectly good spaces in Vigo, the seasonal darkness that makes walking across Blackheath feel unsafe for Lucy. Bernie admits his own contradictions—knowing 15 coworking spaces in his new Spanish city but unable to pluck up the courage to walk into any of them. Lucy shares the practical magic of [Clockwise Edinburgh](https://work-clockwise.com/?ref=londoncoworkingassembly.com): free yoga in the morning after her trial day, whiskey tasting on Friday evenings, and invitations that converted her from a curious visitor to a committed member. The conversation unearths something deeper than marketing tactics: the micro-barriers that prevent connection, the difference between discount-led positioning and value-based invitation, and why showing lifestyle trumps showing desks every time. This is for anyone who’s wondered why perfectly good coworking spaces struggle to fill their rooms, and why the biggest threat to your community might not be competition—it’s comfort. --- ## **Timeline Highlights** \[01:15\] Lucy’s revelation: “The biggest rival with your coworking space isn’t another coworking space. It’s your home.” \[03:13\] Lucy’s confession: “I was part of a coworking space for two years... it closed down... I haven’t joined another coworking community.” \[05:00\] Bernie’s Spanish anxiety: “The realistic blocker is, I’m so apprehensive about speaking Spanish to anyone that I don’t know.” \[05:50\] Lucy’s commute reality: “What was 25 25-minute commute initially for me, then turned into 50 minutes... I don’t have the capacity to commute in and back again.” \[08:46\] Bernie’s Vigo challenge: “It’s more of a membership place than a drop-in place... It’s hard to buy a day pass.” \[09:38\] Lucy on trial days: “A lot of spaces here offer that free trial day... it is a really good way to test out if a space is right or not” \[11:54\] The Clockwise magic moment: “Tomorrow we’re doing a yoga class in the morning... and we’re doing a whiskey tasting on Friday evening” \[12:58\] Lucy’s safety barrier: “To get there, the most direct way is to walk across the heath... I don’t feel like that’s the safest way to commute.” \[13:13\] Bernie’s coffee ultimatum: “If I go to a place that looks amazing and they’ve got this mediocre coffee machine... I don’t want to go there.” \[14:38\] Bernie’s pricing frustration: “Their main flyer was 50% off... devaluing their product... then in the small print it read ‘for your first month’ I was ripped off before I even took the offer.” \[15:30\] Lucy on value positioning: “You don’t need to say 50% off, because if you give me all the benefits... then I’ll pay full price” \[16:44\] Lifestyle over space: “They don’t just show, here’s the space... They show, this is where we go for drinks... some of the local restaurants” --- ## **The Hidden Geography of Working From Home** Lucy’s confession hits like cold water: the coworking advocate who can’t bring herself to join another space. This isn’t hypocrisy—it’s human truth. The space she loved closed, her commute doubled, and suddenly the sofa became the easier choice. Bernie’s Spanish paralysis adds another layer. He knows coworking spaces, runs coworking events, literally wrote about coworking citizenship—but anxiety about speaking Spanish keeps him from walking into perfectly good spaces opposite his apartment. The expertise doesn’t translate to courage. These aren’t edge cases. They’re the hidden geography of remote work: the 20 micro-decisions that tip someone towards isolation over community. The slightly-too-long journey. The slightly-too-awkward interaction. The slightly-too-much effort. Working from home isn’t just about convenience—it’s about avoiding the emotional labour of belonging somewhere new. --- ### **Why Location Anxiety Is a Real Community Killer** Lucy’s Blackheath revelation is faced by women everywhere: the most direct route to a promising coworking space requires walking across heathland in seasonal darkness. For women especially, safety calculations happen automatically, unconsciously filtering out options that men might never consider. This geography of anxiety shapes community access in ways that marketing rarely addresses. It’s not about the space itself—it’s about the journey to get there, the time of day, the lighting, the route home. Bernie’s Vigo situation adds another dimension: language anxiety creating invisible barriers. The professional confidence that works in London evaporates when faced with Spanish conversations. Suddenly, every interaction feels like an exam. The spaces that win understand that accessibility isn’t just about ramps and doorways—it’s about emotional safety, practical safety, and the hundred tiny comfort calculations that happen before someone leaves their house. --- ### **The Discount Trap That Devalues Everything** Bernie’s visceral reaction to “50% off your first month” captures something essential about positioning. The space he loves—genuinely loves—cheapened itself with Black Friday language that made him feel manipulated before he’d even walked through the door. Lucy’s counter-insight is brilliant: if you communicate the real value of community, connection, and belonging, people will pay full price. The discount suggests you don’t believe in your own worth. This isn’t about being expensive for expensive’s sake. It’s about leading with what matters: the yoga class that happens the morning after your trial day, the whiskey tasting on Friday evening, the invitation to become part of something larger than workspace rental. The spaces that thrive understand they’re not selling desk time—they’re selling the antidote to isolation. That has value. Price it accordingly. --- ### **When Cool Becomes Exclusion** Bernie’s story about feeling excluded by “two incredibly good-looking guys with MacBook Pros drinking cappuccinos” reveals how aspiration can become alienation. Those photos weren’t meant to exclude—they were meant to attract. But they sent a clear message about who belonged. Lucy pushes back with nuance: there’s a difference between having a clear niche (tech bros for tech bros) and accidentally signalling exclusion through lazy representation. The all-male panel phenomenon isn’t usually intentional—it’s what happens when you book from your immediate network without thinking about whose voices are missing. The most successful coworking marketing shows real people in real moments, not aspirational lifestyle shots that feel like permission structures. [Projects in Brighton ](https://www.projectsclub.co.uk/?ref=londoncoworkingassembly.com)nail this: they don’t just show the space, but also highlight where members go for drinks, local restaurants, and the lifestyle that comes with joining this community. It’s lifestyle marketing done right: inclusive, specific, and rooted in an actual place. --- ### **The Ecosystem Advantage** Lucy’s insight about Projects showing “this is where we go for drinks in Brighton” reveals a sophisticated understanding of community value. Coworking spaces aren’t islands—they’re part of local ecosystems. The best ones make those connections explicit. Bernie’s [Indy Hall](https://indyhall.org/?ref=londoncoworkingassembly.com) observation reinforces this: their content makes you want to move to Philadelphia because it showcases the entire cultural ecosystem in which their members participate. It’s not workspace marketing—it’s place marketing. This ecosystem approach serves dual purposes: it shows potential members what they’re joining, and it demonstrates the space’s commitment to local economic development. Members aren’t just renting desks—they’re becoming part of a network that supports local businesses and cultural life. The spaces that understand this become genuine civic infrastructure rather than just commercial property. --- ### **The Trial Day That Actually Works** Lucy’s [Clockwise](https://work-clockwise.com/?ref=londoncoworkingassembly.com) Edinburgh experience offers a masterclass in conversion through genuine invitation. The trial day wasn’t just about testing the workspace—it was about experiencing the community. The sequence matters: trial day leads to tour, which leads to an invitation to a yoga class, which leads to whiskey tasting, which leads to membership. Each step built social connections and demonstrated ongoing value beyond desk rental. This isn’t about elaborate programming that smaller spaces can’t afford. It’s about understanding that people join communities, not workspaces. The yoga and whiskey weren’t expensive add-ons—they were evidence of what membership would feel like. The spaces Bernie visits in Vigo that don’t offer day passes miss this entirely. Without trial experiences, potential members can’t imagine belonging. The commitment threshold becomes impossibly high. --- ### **Why Vibe Matters More Than Amenities** Lucy’s search for “vibe”—that abstract but essential quality of space—highlights what actually drives community choice. You can’t fake vibe with better coffee machines or fancier furniture. Vibe emerges from genuine human connection and shared values. Bernie’s coffee machine obsession seems shallow until you realise it’s about standards and attention to detail. If they can’t nail something as basic as coffee, what does that say about their approach to community care? The spaces that work understand that every detail—from coffee quality to billing processes to the way tours are conducted—either builds or erodes trust. Vibe isn’t an accident—it’s the accumulated result of thousands of small choices about how to treat people. This is why discount-led marketing fails so completely. It suggests the space doesn’t believe in its own vibe enough to charge appropriately for it. --- ## **✅ Coworking Trends Survey 2025** The [**Coworking Values Podcast**](https://coworkingvaluespodcast.substack.com/) is keen to support [**Carsten Foertsch**](https://www.linkedin.com/in/carstenfoertsch/?ref=londoncoworkingassembly.com) and [**Deskmag - The Coworking Magazine**](https://www.linkedin.com/company/deskmag/?ref=londoncoworkingassembly.com) Coworking Trends Survey - the longest-running global study tracking the evolution of coworking and flex spaces. *If you’re a coworking community builder or operator, take 5–10 minutes to share how your space is doing this year. Your input helps shape the most accurate industry snapshot out there.* ➡️ [**Take the survey now**](https://ww2.unipark.de/uc/coworkingtrends/?ref=londoncoworkingassembly.com) ##### **Help make sure voices from all types of spaces - big and small, rural and urban - are heard.** --- ## **🔗 Links & Resources** #### **Lucy McInally’s Work** - [LinkedIn: Lucy McInally](https://www.linkedin.com/in/lucymcinally/?ref=londoncoworkingassembly.com) - [The Inclusive Coworker on Substack](https://www.theinclusivecoworker.com/?ref=londoncoworkingassembly.com) - [Lucy’s Website](https://www.lucymcinally.com/?ref=londoncoworkingassembly.com) - [Instagram: @theinclusivecoworker](https://www.instagram.com/theinclusivecoworker/?ref=londoncoworkingassembly.com) #### **Projects & Community** - [European Coworking Day](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [London Coworking Assembly](https://londoncoworkingassembly.com/) - [European Coworking Assembly](https://coworkingassembly.eu/?ref=londoncoworkingassembly.com) - The annual [Coworking Trends Survey](https://ww2.unipark.de/uc/coworkingtrends/?ref=londoncoworkingassembly.com) is live - it’s more important than ever. - [Unreasonable Connection Going Live! London, February 2026.](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/?utm%5Fsource=mailpoet&utm%5Fmedium=email&utm%5Fsource%5Fplatform=mailpoet&utm%5Fcampaign=your-voice-or-their-version-show-up-or-get-written-out-367) #### **Bernie’s Projects** - [RSVP for ACTionism, the documentary at Urban MBA 19 November | 3 PM- 7 PM](https://www.eventbrite.co.uk/e/actionism-documentary-screening-with-jon-alexander-tickets-1962619011295?aff=oddtdtcreator&ref=londoncoworkingassembly.com) - [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com): 8,000+ member community - [Coworking Values Podcast LinkedIn](https://linkedin.com/showcase/coworking-values-podcast/?ref=londoncoworkingassembly.com): Showcase page - [Workspace Design Show](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com): February trade show and conference in London - [Unreasonable Connection Events](https://luma.com/LondonCoworkingAssembly?k=c&ref=londoncoworkingassembly.com): Monthly online gatherings for coworking operators - [Bernie’s LinkedIn](https://linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com): Connect directly --- ## **One More Thing** Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support helps others discover how coworking enriches lives, builds careers, and strengthens communities. Community is the key 🔑 ### At 30,000 Feet the Rules Work. At Ground Level They Don't. URL: https://londoncoworkingassembly.com/at-30000-feet-the-rules-work-at-ground-level-they-dont/ Last updated: 2026-03-19T20:29:05.000Z ### LinkedIn Show Notes #36 from the Coworking Values Podcast Bullpen. --- 🎙️ Listen to these stories and hundreds of others on the[](https://coworkingvaluespodcast.substack.com/) [Coworking Values Podcast](https://coworkingvaluespodcast.substack.com/) --- At 30,000 feet, physics works. Checklists save lives. You follow the rules, you survive.At ground level, the checklists are rigged depending on who you are. --- This week from the Coworking Values Podcast Bullpen: We've been tracking how three people landed in broken human systems and built their own cockpits. Where marginalised people write the rules instead of just following them. Not inclusion theatre—actual liberation infrastructure. Here's what they built when they stopped being polite about systemic violence. --- ## The Assignment The Syrian man was a university swimming champion. The Swedish bureaucracy saw a "refugee." A case file. A problem to process. Mikael Johansson asked one question: "What do you do in your spare time?" That same week, the swimming club hired him as a coach. This is what happens when you ask about assets instead of deficits. [Loubna Messaoudi](https://www.linkedin.com/in/loubna-messaoudi-40120118a/?ref=londoncoworkingassembly.com) was a pilot. Cockpits run on physics. Then she landed in Berlin's TV production world and discovered the human checklists are rigged depending on who you are. [Kofi Oppong](https://www.linkedin.com/in/kofioppong1/?ref=londoncoworkingassembly.com) was homeless at 17\. Thirty years later, he's teaching AI skills to over-50s in Ali's Caribbean group while building battle labs for young people the education system already wrote off. [Mikael Johansson](https://www.linkedin.com/in/foreningslots-mikael-johansson1/?ref=londoncoworkingassembly.com) guides refugees through Sweden's 400-strong network of associations. While his own government wages economic war against the people he serves. None of them apologises for being specific about who they serve. None of them measures success by how comfortable privileged people feel in their space. All of them learned the same thing: when systems are designed to exclude you, build your own. --- ## The Injustice We're Tracking Here's what's broken: Too many coworking spaces perform inclusion while systematically excluding the people who need community most. 97.5% of coworking spaces are founded by white, middle-class men for other white, middle-class people with money. (And as[](https://www.linkedin.com/company/people-of-coworking/?ref=londoncoworkingassembly.com) [People of Coworking](https://www.linkedin.com/company/people-of-coworking/?ref=londoncoworkingassembly.com) pointed out,[](https://www.linkedin.com/posts/people-of-coworking%5Fgwaimmersive-coworking-flexspace-activity-7394400274221711360-SZE%5F?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAAAF8VlIBOlHiOyMYD8sgvsdQKH6ZNindd1Q) [man-els are still the norm](https://www.linkedin.com/posts/people-of-coworking%5Fgwaimmersive-coworking-flexspace-activity-7394400274221711360-SZE%5F?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAAAF8VlIBOlHiOyMYD8sgvsdQKH6ZNindd1Q) at industry conferences even in 2025.) This isn't accidental. This is how extraction economics works. But as wealth inequality in the UK and Europe gets more visible, the middle class is getting hollowed out, and this is why the coworking industry needs to wake up and pay attention - but that's another article. The Swedish government just jumped the work visa salary requirements from 13,000 SEK to 27,360 SEK per month. That's not immigration policy—that's economic warfare designed to make survival impossible for anyone who isn't already wealthy. Meanwhile, coworking spaces put rainbow stickers on walls and call it inclusion. The badges are there. The diversity statements are on websites. The good intentions are everywhere. But the infrastructure still serves the people with capital while keeping everyone else out. This violence gets dressed up as "market forces" and "business sustainability." Call it what it is: systematic exclusion with better branding. The market won't fix this. The state won't fix this. People do. --- ## 🇩🇪 Loubna Messaoudi: The Battle Lab Loubna was a pilot. A cockpit at 30,000 feet is pure physics. Checklists. Hard rules. Follow them, you live. Ignore them, you die. Then she landed in Berlin's TV production world. Nine years watching how the human checklists work differently depending on what you look like. That's where she learned the system isn't broken. It's working exactly as designed. [BIWOC\* Rising](https://www.linkedin.com/company/biwoc-rising/?ref=londoncoworkingassembly.com) isn't a coworking space. It's a battle lab for people the system wants dead. The name itself tells the story of the work. Started as "BIWOC" (Black Indigenous Women of Colour). But the lab ran an experiment and found a flaw—the name excluded trans, inter, and non-binary people of colour. "It was a painful journey," Loubna explains. "We had a lot of discussions with some of our members, who is allowed to be there, who not and why... and to be honest, some we lost in that process." This is what real liberation work looks like. Not rainbow flags and good feelings. Losing people when you evolve to serve people better. "I think it's a painful, long journey to unlearn things and to change your structure. And sometimes you're not getting the reward from outside." The space runs on wealth redistribution disguised as membership. €0 to €50 sliding scale. The €50 members subsidise the €0 members. Every member co-writes the Code of Conduct. The broke member has the same power as the rich one. "By inviting other people to the decision making table does not mean you lose power. It's about power sharing." Her sharpest insight cuts straight to the economics of extraction: "Marginalised people should never be asked to contribute with free labour... otherwise you are just exploiting them for your benefits." That tech founder buying you coffee to "pick your brain" about diversity? Loubna's got the invoice: you're stealing labour and calling it networking. The space exists because 99% of coworking spaces are founded by "white, cis heterosexual men" who "automatically address the needs of other white heterosexual men from the middle or upper middle class." Not because they're evil. Because that's how systems work when you don't actively design them to work differently. So she built a different system. Where marginalised people aren't consultants for other people's inclusion projects. They're the architects of their own liberation. --- ## Citizens: Your Voice or Their Version The annual[](https://ww2.unipark.de/uc/coworkingtrends/?ref=londoncoworkingassembly.com) [Coworking Trends Survey](https://ww2.unipark.de/uc/coworkingtrends/?ref=londoncoworkingassembly.com) from[](https://www.linkedin.com/in/carstenfoertsch/?ref=londoncoworkingassembly.com) [Carsten Foertsch](https://www.linkedin.com/in/carstenfoertsch/?ref=londoncoworkingassembly.com) and[](https://www.linkedin.com/company/deskmag/?ref=londoncoworkingassembly.com) [Deskmag - The Coworking Magazine](https://www.linkedin.com/company/deskmag/?ref=londoncoworkingassembly.com) is live - it's more important than ever. Most of us will accidentally scroll past it. That's what happens every year. Independent operators—the ones actually building community—are too busy running spaces to complete surveys. Meanwhile, corporate chains have entire teams dedicated to data collection. So guess whose story gets told? This is one of the few industry studies that actually includes independent voices—when we participate. Currently, the story of coworking is being written by those with the largest marketing budgets. WeWork's version. IWG's metrics. Corporate real estate thinking. But there are more independent coworking spaces than corporate brands. Way more. The spaces that understand coworking as civic infrastructure, not just flexible office solutions. If we don't appear in the data, our version of coworking won't exist in the conversations that shape our industry's future. Your 5-10 minutes change whose voice gets heard. ➡️[](https://ww2.unipark.de/uc/coworkingtrends/?ref=londoncoworkingassembly.com) [Take the Coworing Trends Survey now](https://ww2.unipark.de/uc/coworkingtrends/?ref=londoncoworkingassembly.com) --- ## 🇬🇧 Kofi Oppong: The Community Infrastructure Builder Kofi was homeless at 17 in East Ham. Kicked out by parents. Everything he owned in a bag. The city was cold. The lesson was survival. Thirty years later, he has turned that street education into Urban MBA—a hybrid charity and for-profit organisation that teaches skills not offered by any university. The 4,680 sq ft space in Hackney exists because the state abandoned its responsibility. Over 1,200 youth centres in the UK have closed since 2010\. Urban MBA is filling the void left by the infrastructure that the UK government destroyed. "Our primary goal is education to the communities that are worstly underserved, people who can't go to university." The space hosts Ali's Caribbean group. Over-50s eating together, laughing, learning AI while surrounded by VR headsets and 3D printers. But this isn't about gadgets. It's about power. "The way these people need to learn to use AI is to write letters to the local authority," Kofi explains. "It gives them more power in their position in society because the people furthest from the tech get hit the hardest." When everything goes digital and you can't navigate the system, you disappear. When you can use AI to write formal complaints, you fight back. The curriculum is bluntly practical. Six-week, 12-week, and one-year courses teaching goal setting, mindset, business planning, and market research to 18-25 year olds from marginalised communities. Over 600 students supported. More than 60 entrepreneurs cultivated. Over £200,000 in funding secured by alumni. "You can't just teach somebody something and leave them," Kofi says. "A lot of the entrepreneurs we have, we've been mentoring them for over ten years." The promise of "unlimited mentoring support" in a world of zero-hour contracts is a radical act. It's the exact opposite of the gig economy's "you're on your own" brutality. Kofi's honesty about the sector is refreshing: "There is an unwritten code that social enterprises and charities should all work together. But that doesn't work at all... if I find twenty organisations that are teaching entrepreneurship, it becomes a competition." He's built a dual structure—charity plus for-profit—that hedges against a funding system he knows is biased against Black founders. "As a black person my challenge has always been trying to get funding. For my organisation, it has been a nightmare." The space operates as community infrastructure for people the market abandoned and the state wrote off. Not because Kofi's a saint. Because he knows what it's like to be written off. And he refuses to let another generation face the streets alone. --- Join Kofi and[](https://www.linkedin.com/in/jon-alexander-11b66345/?ref=londoncoworkingassembly.com) [Jon Alexander](https://www.linkedin.com/in/jon-alexander-11b66345/?ref=londoncoworkingassembly.com) at[](https://urbanmba.co.uk/?ref=londoncoworkingassembly.com) [Urban MBA](https://urbanmba.co.uk/?ref=londoncoworkingassembly.com) near Old Street for the[](https://www.linkedin.com/article/edit/7394494935112228864/?author=urn%3Ali%3Afsd%5Fprofile%3AACoAAAF8VlIBOlHiOyMYD8sgvsdQKH6ZNindd1Q&ref=londoncoworkingassembly.com) [ACTionism](https://www.linkedin.com/article/edit/7394494935112228864/?author=urn%3Ali%3Afsd%5Fprofile%3AACoAAAF8VlIBOlHiOyMYD8sgvsdQKH6ZNindd1Q&ref=londoncoworkingassembly.com) screening and Q&A -[](https://www.eventbrite.co.uk/e/actionism-documentary-screening-with-jon-alexander-tickets-1962619011295?ref=londoncoworkingassembly.com) [RSVP here](https://www.eventbrite.co.uk/e/actionism-documentary-screening-with-jon-alexander-tickets-1962619011295?ref=londoncoworkingassembly.com) . --- ## 🇸🇪 Mikael Johansson: The Tugboat in the Storm Mikael calls himself a "boundary-spanning organisation" leader. That's diplomatic language for operating a tugboat in a hurricane his own government created. He runs Malmö Ideella, the umbrella for 300-400 nonprofit associations in Sweden's most diverse city. 185 nationalities. One integration challenge. While he's building bridges, the Swedish government is burning them. They just increased work visa requirements from 13,000 SEK to 27,360 SEK per month—economic warfare disguised as immigration policy. Simultaneously, it is slashing funding for civil society organisations. The very nonprofits that form Mikael's network. His tugboat operates in a storm designed to sink it. The Syrian swimming champion had been stuck in bureaucratic red tape for months. The state saw a "refugee." A case file. A cost to manage. Mikael's Föreningslots project asked a different question: "What do you do in your spare time?" Swimming. University champion. Youth coach. The swimming club hired him that same week. "It is probably easier for a person who comes new to your country to get a better contact with people that are connected to associations, organisations, than to the municipality." The associations don't interrogate trauma. They ask about skills. "We are the bridge that can make the trust between the system and the association become more vivid." This is asset-based integration. Not CV-first. Community-first. The name "Föreningslots" means "tugboat guiding bigger boats into harbour." But the harbour Mikael's guiding people toward—Sweden's 400-strong association network—is under active attack from his own national government. They're defunding the lifeboats while creating policies that guarantee more people will need them. Mikael's response isn't protest. It's practical. The RES-MOVE project connects migrants to coworking spaces across Europe using the same principle. "We are helping both the migrants to get a bigger network and get more contacts through the Coworking spaces, but we will also help the Coworking spaces to be more inclusive." The refugee isn't broken and needing services. They're a skilled person looking for community. "If we could help them get more contacts that have more contacts themselves, so the person gets a bigger network, then we have done even more than maybe a lot of governmental bodies are doing." The model works because it treats people as assets, not deficits. While the Swedish state builds economic walls, Mikael builds social bridges. One swimming lesson at a time. --- ## The Pattern: Infrastructure for People the System Forgot Loubna's intersectional laboratory. Kofi's community infrastructure. Mikael's integration bridge. None of these optimise for the comfort of privileged people. They optimise for the liberation of marginalised ones. They're building economic and social infrastructure in the gaps where traditional systems fail. Not as charity work. As civic infrastructure. This is[](https://www.linkedin.com/in/jon-alexander-11b66345/?ref=londoncoworkingassembly.com) [Jon Alexander](https://www.linkedin.com/in/jon-alexander-11b66345/?ref=londoncoworkingassembly.com) 's shift from Consumer to Citizen, documented in real time. The Consumer story says: design for the majority, keep barriers low, treat inclusion as a marketing strategy, measure success by growth. The Citizen story says: design for the people who need it most, name barriers explicitly, treat inclusion as economic justice, measure success by who gets access to power. - Loubna could have built another "diverse" space that made white people feel good about themselves. - Kofi could have targeted middle-class entrepreneurs with venture capital dreams. - Mikael could have stuck to traditional integration programmes. Instead, they're all building infrastructure for the people the market forgets: women of colour facing intersectional barriers, young people written off by education, refugees reduced to case files. Your coworking space is already civic infrastructure. The question isn't whether you're inclusive. The question is who you're including and who benefits from your definition of inclusion. The question isn't whether to do this work. The question is whether you're brave enough to name who you actually serve. --- ## Who This Is For If you run a space under 150 members and you've been told to be more "mainstream" to attract wider membership, this is for you. If you've put up diversity posters while your membership stays accidentally homogeneous, this is for you. If you've wondered how to actually serve marginalised communities without tokenising them, this is for you. If you're tired of inclusion initiatives that make privileged people feel better while changing nothing for the people who need access most, this is for you. The corporate coworking story says: design for the broadest possible market, avoid anything "political," keep everyone comfortable, scale through standardisation. That story has its place. But it's not your story. - Your story is Loubna's: building a lab where marginalised people shape the rules instead of just following them. - Your story is Kofi's: creating infrastructure for communities the state abandoned and the market ignores. - Your story is Mikael's: asking about people's assets and passions instead of their problems and deficits. You don't need 4,680 square feet to do this work. You don't need sliding-scale membership models to centre marginalised voices. You don't need 400 nonprofit associations to ask better questions. Start with who you actually want to serve. Name them specifically. Design for their liberation, not everyone's comfort. You're not being exclusionary. You're being intentional about inclusion. If that's you, you're not alone. And you don't need permission to keep building. --- ## We're documenting next from the Bullpen [Unreasonable Connection Going Live! Lands in London on February 24th, 2026.](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) We're gathering 150 coworking community builders for a day of citizenship-focused conversation, perfectly timed with[](https://www.linkedin.com/company/workspace-design-show/?ref=londoncoworkingassembly.com) [Workspace Design Show London](https://www.linkedin.com/company/workspace-design-show/?ref=londoncoworkingassembly.com) on February 25th-26th. This isn't a conference delivered to you. It's an event we're building with you.[](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) [Join the co-creation list](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) and help shape what happens. Because involvement creates commitment. --- ## 🧠 Coworking Trends Survey 2025 The[](https://coworkingvaluespodcast.substack.com/) [Coworking Values Podcast](https://coworkingvaluespodcast.substack.com/) is here to support the[](https://ww2.unipark.de/uc/coworkingtrends/?ref=londoncoworkingassembly.com) [Coworking Trends Survey](https://ww2.unipark.de/uc/coworkingtrends/?ref=londoncoworkingassembly.com) , the longest-running global study tracking the evolution of coworking and flex spaces. If you're a coworking community builder or team member, take 5–10 minutes to share how your space is doing this year. Your input helps shape the most accurate industry snapshot out there. ➡️[](https://ww2.unipark.de/uc/coworkingtrends/?ref=londoncoworkingassembly.com) [Take the survey now](https://ww2.unipark.de/uc/coworkingtrends/?ref=londoncoworkingassembly.com) Let's make sure voices from all types of spaces - big and small, rural and urban - are heard. --- ## Next Steps 1️⃣ Join the February lineup -[](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) [Unreasonable Connection Going Live!](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) Will bring together 150 coworking community builders for a day of citizenship-focused conversation. The[](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) [Co-creation list is now open](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) . 2️⃣ Take the Coworking Trends Survey -[](https://ww2.unipark.de/uc/coworkingtrends/?ref=londoncoworkingassembly.com) [Share how your space is doing this year](https://ww2.unipark.de/uc/coworkingtrends/?ref=londoncoworkingassembly.com) . 5-10 minutes to help shape the most accurate industry snapshot. All types of spaces need to be heard. 3️⃣ Question your inclusion work - Ask Loubna's question: Why do you want a diverse and inclusive space? What's your intrinsic vs extrinsic motivation? The answer will tell you whether you're building for liberation or comfort. 4️⃣ Connect with the guests in this week's LinkedIn Show Notes: - [🇩🇪 Loubna Messaoudi on LinkedIn](https://www.linkedin.com/in/loubna-messaoudi-40120118a/?ref=londoncoworkingassembly.com) | @BIWOC\* Rising, Berlin - 🇬🇧[ ](https://www.linkedin.com/in/kofioppong1/?ref=londoncoworkingassembly.com)[Kofi Oppong](https://www.linkedin.com/in/kofioppong1/?ref=londoncoworkingassembly.com) |[ ](https://urbanmba.co.uk/?ref=londoncoworkingassembly.com)[Urban MBA, Hackney](https://urbanmba.co.uk/?ref=londoncoworkingassembly.com) - 🇸🇪[ ](https://www.linkedin.com/in/foreningslots-mikael-johansson1/?ref=londoncoworkingassembly.com)[Mikael Johansson](https://www.linkedin.com/in/foreningslots-mikael-johansson1/?ref=londoncoworkingassembly.com) |[ ](https://www.linkedin.com/company/malmoideella/?ref=londoncoworkingassembly.com)[Malmö Ideella](https://www.linkedin.com/company/malmoideella/?ref=londoncoworkingassembly.com), Malmö --- ### Thank you for your time and attention today! ### Community as Immunity: Beyond Economic Extraction with Xavier Damman URL: https://londoncoworkingassembly.com/community-as-immunity-beyond-economic/ Last updated: 2025-11-11T21:33:59.000Z Community as Immunity: Beyond Economic Extraction with Xavier Damman 0:00 /200 1× ## **Episode Summary** **“We are in a time of a meta-crisis... when everything around us is falling apart, what’s going to remain is each other. I believe that in those times, community is immunity.” - Xavier Damman.** --- > **Unreasonable Connection Going Live! London, February 2026.**🎟️ Tickets go on sale in January 2026.The entire day is co-created by the coworking community builders on the co-creation/waitlist. [Join The Wait List](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) --- Xavier Damman spent a decade in Silicon Valley building companies, making exits, and playing the venture capital game to perfection. But when he returned to Brussels six years ago, he brought something unexpected back with him: the conviction that the economic system that made him rich was leading us all to extinction. In this episode, Bernie sits down with the co-founder of Storify and Open Collective—and now the founder of Commons Hub Brussels—to explore how a former tech entrepreneur is experimenting with dual currencies, peer-led governance, and radical transparency to rebuild community economics from the ground up. You’ll hear how COVID killed traditional five-day-a-week coworking and why themed community days are filling the gap. How Elinor Ostrom’s Nobel Prize-winning research on commons management became the blueprint for a new kind of space. And why Xavier believes the future of coworking isn’t about design and amenities—it’s about becoming laboratories for economic systems that value care as much as performance. This conversation cuts through the startup rhetoric to examine what it actually takes to build alternative economic infrastructure. Not because it’s trendy. Because survival might depend on it. If you’ve ever wondered whether there’s a way out of the extractive economy without abandoning community and connection entirely, this episode charts one possible path forward. --- ## **Timeline Highlights** \[02:26\] Xavier’s origin story: from Belgian engineer to Silicon Valley success to Brussels commons builder \[04:56\] The meta-crisis awakening: when everything around us is falling apart, community becomes immunity \[06:26\] Elinor Ostrom’s Nobel Prize research and why commons management beats privatisation \[09:02\] “Coworking is dead”: how COVID broke the five-day office model and what’s replacing it \[10:30\] Crypto Wednesdays, AI Mondays, and the rise of themed coworking days \[11:45\] Why magic happens at the intersection of different communities \[13:50\] Trust-building through doing: the priceless value of shared projects \[16:18\] Coworking as the new churches: rebuilding social fabric in a GDP-obsessed world \[17:07\] How we destroyed relationships to turn them into transactions \[21:36\] The Commons Hub token: introducing a dual-currency system that values care alongside cash \[22:59\] How some members pay more euros, others contribute more time—and why both matter \[24:39\] Why the current economic system is clearly leading us to extinction \[28:53\] Money is just a proxy: reducing dependency through community exchange --- ## **Thematic Breakdown** ### **The Silicon Valley Return: When Success Becomes a Crisis** Xavier’s journey from Belgian engineer to Silicon Valley exit and back to Brussels as a commons builder reveals a profound truth about our economic moment. Success within the system—the acquisition, the financial freedom, the validation—became the resource that allowed him to step outside and ask harder questions. His story isn’t anti-technology or anti-entrepreneurship. It’s about using the tools of capitalism to fund experiments in post-capitalism. The irony is deliberate: he needed to win the game to reveal how broken the game actually is. ### **Community as Immunity in the Meta-Crisis** When Xavier talks about the “meta-crisis” and “polycrisis,” he’s not being dramatic. Climate collapse, institutional failure, social fragmentation—these aren’t separate problems but symptoms of the exact systemic breakdown. His phrase “community is immunity” captures something essential about survival in unstable times. When the formal systems fail, what remains is the quality of relationships we’ve built with the people around us. This isn’t romantic community-building. It’s a practical resilience strategy. ### **The Death and Resurrection of Coworking** The five-day-a-week coworking model died with COVID, but something more interesting is emerging in its place. Xavier’s themed days—Crypto Wednesdays, AI Mondays, Regen Sundays—represent a fundamental shift from spaces trying to be everything to everyone to spaces that curate specific communities around shared interests. This isn’t just about efficiency. It’s about creating the conditions for what Xavier calls “serendipity”—the unexpected connections that happen when the right people show up at the right time. ### **The Economics of Care vs. The Monoculture of Performance** The Commons Hub’s dual-currency system—euros plus community tokens earned through care work—strikes at the heart of everything wrong with our economic system. We live in what Xavier calls a “monoculture of a single currency” that only values performance and GDP contribution. Love, care, beauty, maintenance—the work that actually makes community possible—gets no recognition. The dual currency doesn’t solve capitalism, but it creates a small space where different values can breathe. ### **Coworking as Economic Laboratory** Xavier views coworking spaces as the ideal testing ground for new economic models, as they’re small enough to experiment with yet substantial enough to matter. When he says “coworking spaces could be this amazing laboratory where those experiments can be run,” he’s talking about something more radical than better coffee or faster WiFi. He’s referring to spaces where people can explore various ways of relating to money, work, and one another. Where the logic of extraction gets suspended, even temporarily. ### **From Monoculture to Permaculture** The shift from “monoculture to permaculture” isn’t just an agricultural metaphor—it’s an economic strategy. Just as monoculture farming depletes soil, economic monoculture depletes communities. Permaculture farming recognises that ecosystems need diversity to thrive; human communities need multiple currencies and ways of contributing. Xavier’s vision isn’t about rejecting money entirely but reducing dependency on it by creating more ways for people to participate meaningfully in community life. ### **The Physical Commons in Digital Times** Despite his tech background, Xavier insists on physical space as essential infrastructure for community building. Churches provided this network of neighbourhood gathering places; coworking spaces can fill that role in secular, pluralistic ways. But only if they embrace their civic responsibility rather than just chasing commercial real estate returns. The Commons Hub, located across from Brussels Central Station, isn’t coincidental—it’s positioned as infrastructure for the kinds of connections that make democracy possible. --- ## **✅ Coworking Trends Survey 2025** The [**Coworking Values Podcast**](https://coworkingvaluespodcast.substack.com/) is keen to support [**Carsten Foertsch**](https://www.linkedin.com/in/carstenfoertsch/?ref=londoncoworkingassembly.com) and [**Deskmag - The Coworking Magazine**](https://www.linkedin.com/company/deskmag/?ref=londoncoworkingassembly.com) Coworking Trends Survey - the longest-running global study tracking the evolution of coworking and flex spaces. *If you’re a coworking community builder or operator, take 5–10 minutes to share how your space is doing this year. Your input helps shape the most accurate industry snapshot out there.* ➡️ [**Take the survey now**](https://ww2.unipark.de/uc/coworkingtrends/?ref=londoncoworkingassembly.com) **Help make sure voices from all types of spaces - big and small, rural and urban - are heard.** --- ## 🔗 **Links & Resources** #### Xavier Damman’s Work - [Commons Hub Brussels](https://commonshub.brussels/?ref=londoncoworkingassembly.com) - [Open Collective](https://opencollective.com/?ref=londoncoworkingassembly.com) - “[Let’s turn 10,000 neighbourhoods into communities!](https://www.linkedin.com/posts/xavierdamman%5Flets-turn-10000-neighborhoods-into-communities-activity-7393964322332360704-qa-e?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAAAF8VlIBOlHiOyMYD8sgvsdQKH6ZNindd1Q)” - Every Friday - [DAO Brussels](https://dao.brussels/?ref=londoncoworkingassembly.com) - [Connect with Xavier’s on LinkedIn](https://www.linkedin.com/in/xavierdamman/?ref=londoncoworkingassembly.com) #### Projects & Community - [European Coworking Day](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [London Coworking Assembly](https://londoncoworkingassembly.com/) - [European Coworking Assembly](https://coworkingassembly.eu/?ref=londoncoworkingassembly.com) - The annual [Coworking Trends Survey](https://ww2.unipark.de/uc/coworkingtrends/?ref=londoncoworkingassembly.com) is live - it’s more important than ever. - [Unreasonable Connection Going Live! London, February 2026.](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/?utm%5Fsource=mailpoet&utm%5Fmedium=email&utm%5Fsource%5Fplatform=mailpoet&utm%5Fcampaign=your-voice-or-their-version-show-up-or-get-written-out-367) #### Bernie’s Projects - [RSVP for ACTionism, the documentary at Urban MBA 19 November | 3 PM- 7 PM](https://www.eventbrite.co.uk/e/actionism-documentary-screening-with-jon-alexander-tickets-1962619011295?aff=oddtdtcreator&ref=londoncoworkingassembly.com) - [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com): 8,000+ member community - [Coworking Values Podcast LinkedIn](https://linkedin.com/showcase/coworking-values-podcast/?ref=londoncoworkingassembly.com): Showcase page - [Workspace Design Show](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com): February trade show and conference in London - [Unreasonable Connection Events](https://luma.com/LondonCoworkingAssembly?k=c&ref=londoncoworkingassembly.com): Monthly online gatherings for coworking operators - [Bernie’s LinkedIn](https://linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com): Connect directly --- ## **One More Thing** Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support helps others discover how coworking enriches lives, builds careers, and strengthens communities. Community is the key 🔑 ### They Built Infrastructure for the Energy Money Can't Capture URL: https://londoncoworkingassembly.com/they-built-infrastructure-for-the-energy-money-cant-capture/ Last updated: 2026-03-19T20:29:09.000Z ### LinkedIn Show Notes #35 from the Coworking Values Podcast Bullpen. --- 🎙️ Listen to these stories and hundreds of others on the[](https://coworkingvaluespodcast.substack.com/) [Coworking Values Podcast.](https://coworkingvaluespodcast.substack.com/) --- Three community builders. Three continents. One pattern: They stopped selling memberships and started building movements that run on relationships, not transactions. --- This week from the Coworking Values Podcast Bullpen: We've been tracking how coworking spaces can become laboratories for post-capitalist organising. Not in theory—in practice. We found three people who've built alternative economic models that prove community is currency. Here's what they built. --- ## The Assignment [Xavier Damman](https://www.linkedin.com/in/xavierdamman/?ref=londoncoworkingassembly.com) runs[](https://www.linkedin.com/company/commonshub-brussels/?ref=londoncoworkingassembly.com) [Commons Hub Brussels](https://www.linkedin.com/company/commonshub-brussels/?ref=londoncoworkingassembly.com) , where members pay in both euros and community tokens earned through care work. [Ashley Proctor](https://www.linkedin.com/in/ashley-m-proctor/?ref=londoncoworkingassembly.com) has spent 20 years building "communities of care" in Toronto and Vancouver, pioneering models that put member needs before profit maximisation. [Helena Norberg-Hodge](https://www.linkedin.com/in/helena-norberg-hodge-1a0344307/?ref=londoncoworkingassembly.com) founded the global localisation movement after witnessing how the global economy destroyed a thriving culture in Ladakh. None of them apologises for rejecting the growth-at-all-costs model. None of them measures success purely in revenue. Xavier could have stuck with traditional membership fees. Instead: "Community is immunity. When everything around us is falling apart, what's going to remain is each other." --- ## The Injustice We're Tracking Here's what's broken: The dominant story in coworking says optimise everything for efficiency. Scale or die. Treat community as a byproduct of good business, not the core product. Reduce human relationships to customer transactions. This story hollows out the thing that actually sustains us—the messy, inconvenient, essential work of caring for each other. It tells operators they're failing if they prioritise member wellbeing over profit margins. It treats social connection as an amenity, not infrastructure. The market won't fix this. The state won't fix this. People do. --- ## Xavier Damman: The Commons Currency Experiment Xavier spent 10 years in Silicon Valley building startups. He knows how the traditional game works. Then he moved back to Brussels and faced the "meta-crisis"—climate collapse, institutional failure, his 12-year-old daughter's future. His response wasn't another protest. It was[](https://www.linkedin.com/company/commonshub-brussels/?ref=londoncoworkingassembly.com) [Commons Hub Brussels](https://www.linkedin.com/company/commonshub-brussels/?ref=londoncoworkingassembly.com) . "I figured, all right, it's too late for 1.5 degrees. Things are going to be quite interesting. What do we do?" The answer: build community infrastructure before we need it. "When everything around us is falling apart, what's going to remain is each other. That's why community is immunity." Commons Hub runs on two currencies. Members pay euros because they still need to cover rent. But they also pay in Commons Hub tokens—earned only by contributing to the community. Organising events. Watering plants. Cleaning. Care work that can't be valued in traditional economics but keeps communities alive. "We introduced a different currency that we call the Commons Hub token. It's really about what we call the care economy. It's a currency that you get only by contributing to the community." This isn't a side project. It's a systematic rejection of the monoculture of money. "We cannot possibly rebuild our communities as long as we're going to recognise the monoculture of a single currency as our God." The space also runs themed community days. Crypto Wednesdays. AI Mondays. Regen Tuesdays. Not networking events—tribe-building sessions where specific communities know they can find their peers. "Magic happens at the intersection of different communities. A village of just geeks is not that exciting. A village of just people doing meditation is not exciting neither. But if we can bring people together, we can reach an orchestra." The product isn't the desk. It's the experience of collective efficacy. The feeling that when the next crisis hits, you're not facing it alone. --- ## Ashley Proctor: From Membership Fees to Collective Ownership Ashley's been watching the coworking industry evolve for 20 years. She's seen it professionalise, scale, and in many cases, lose its soul. Her response isn't nostalgia. It's experimentation with ownership models that most operators won't touch. "I'm curious about models where sustaining a powerful force doesn't require exchanging a membership fee," she explains. Through her work with Community Land Trusts, Ashley's discovered something that connects directly to Xavier's alternative currency experiments: traditional economic models are insufficient for community infrastructure. CLTs operate on the same principle as Commons Hub Brussels. The community collectively owns and stewaves a resource—in this case, land and housing—that benefits everyone rather than extracting profit for distant shareholders. "Community Land Trusts are based on very similar principles to coworking movements: collectively addressing an issue and valuing a shared outcome." The numbers tell the story. While private real estate speculation prices out local residents, CLTs lock down affordable housing "for generations to come." It's permanent affordability, not temporary profit. But Ashley sees the bigger pattern. "The most interesting area for me at the moment is layering the coworking movement with some of these other movements." She's bridging worlds that rarely talk to each other. Coworking operators and housing activists. Nonprofit directors and social entrepreneurs. People who understand that the problems they're solving—economic precarity, social isolation, community breakdown—have the same root cause. "There are scholarship programmes and all kinds of shared space models that don't operate in the traditional desk or membership model." City-sponsored memberships for newcomers. Corporate partnerships that fund community access. Revenue models where "the capital they need is volunteerism and philanthropy." "What's the value of 10 coworking communities within your district? What's the value of making sure that there's affordable space for them to exist where they need to be to support your residents?" Ashley's not asking rhetorical questions. She's building systems that answer them. Proving that when community infrastructure operates as shared wealth rather than extracted profit, everyone—including the operators—benefits. --- ## Helena Norberg-Hodge: The Economics of Connection Helena's critique of the global economy isn't academic. It's visceral. In 1975, she witnessed the collision of two economic systems in Ladakh. One where "the word for 'poverty' didn't exist." Another that taught people to feel poor by showing them what they lacked. "I found a people who had a standard of living that was materially simple, but who were prouder, more joyful, and had a greater sense of well-being than anyone I'd ever met." Then came development. Global markets. Western media. Competition replaced cooperation. Anxiety replaced joy. "We've been trapped over the last 35 years in a corporate world where governments have signed over their rights to global corporations." Helena's diagnosis connects directly to Xavier's alternative currency work: the monoculture of money destroys community resilience. Her prescription is concrete. "The most promising changes I see around the world have to do with rebuilding local food economies." Not because food is just food. Because food is the only thing everyone needs every day. When you shorten the distance between producer and consumer, you turn transactions into relationships. "Here in Devon, they've been able to establish a new mill so that the wheat from the farm right here is being put into bread in the nearby bakery." This is economic infrastructure that serves people instead of extracting from them. The same principle Xavier applies with Commons Hub tokens. Helena's warning to coworking operators is urgent: "We are being driven by an army of algorithms that thrives on polarisation, hatred, division." Spaces that operate as isolated bubbles—beautiful interiors disconnected from local economies—become part of the problem. They're optimising for individual convenience while the social fabric deteriorates around them. But spaces that integrate with local food systems, support community initiatives, and create opportunities for mutual aid become civic infrastructure. "The capital they need is volunteerism and philanthropy." Helena advocates for what Ashley calls "communities of care" and Xavier calls "the care economy." Different words for the same insight: real wealth is relational, not financial. "I would watch out for very ambitious schemes like blockchain and some idea of building trust with people you've never met." The solution isn't more technology. It's rebuilding connection at human scale. Using existing currencies while creating space for the informal economy of care and cooperation that actually sustains communities. --- ## The Pattern: Infrastructure for Energy They Said Has No Value - Xavier's alternative currency system. - Ashley's communities of care. - Helena's local food networks. None of these optimise for scale. They optimise for depth. They're building economic infrastructure for the thing that sustains us: relationships, care work, local resilience. The invisible currencies that keep communities alive. This is[](https://www.linkedin.com/in/jon-alexander-11b66345/?ref=londoncoworkingassembly.com) [Jon Alexander](https://www.linkedin.com/in/jon-alexander-11b66345/?ref=londoncoworkingassembly.com) 's shift from Consumer to Citizen, documented in real time. The Consumer story says: optimise for convenience, monetise relationships, treat community as a marketing channel. The Citizen story says: prioritise connection over convenience, build infrastructure for collective resilience, and create spaces where people shape their world instead of just choosing from options that someone else has created. Xavier could have built a traditional coworking space. Ashley could have focused on profit maximisation. Helena could have stayed in academia. Instead, they're all building infrastructure for the thing the market can't capture: the social fabric that holds us together when everything else falls apart. Your coworking space is already this infrastructure. The Sunday morning community that gathers around shared values. The informal networks where freelancers support each other through tough times. The conversations where local problems get identified and solutions get born. The question isn't whether to do this work. The question is whether you're naming it. --- ## Who This Is For If you run a space under 150 members and you've been told you're failing because you haven't scaled, this is for you. If you've been pressured to treat community as a nice-to-have instead of your core product, this is for you. If you're tired of optimising for metrics that don't capture what actually matters in your space, this is for you. If you've wondered whether there's a way to build sustainable businesses without extracting maximum value from every interaction, this is for you. The corporate coworking story says: chase enterprise clients, maximise revenue per square foot, scale through franchise models, exit when the numbers look right. That story has its place. But it's not your story. Your story is Xavier's: building alternative economies that value care work alongside paid work. Your story is Ashley's: creating communities where people solve problems collectively instead of competing individually. Your story is Helena's: using local spaces as laboratories for post-extraction economics. You don't need 100,000 square feet to do this work. You don't need VC funding to build community infrastructure. You don't need to optimise for growth that comes at the expense of the people you're meant to serve. Start with what you have. Use existing currencies while building alternative value systems. Create space for people to contribute through care, not just cash. You're not failing. You're building civic infrastructure that operates on a different logic than the extraction economy. If that's you, you're not alone. And you don't need permission to keep building. --- ## We're documenting next from the Bullpen [Unreasonable Connection Going Live!](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) Lands in London in February 2026. We're gathering 150 coworking community builders for a day of citizenship-focused conversation, perfectly timed with[](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) [Workspace Design Show London](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) on February 25th-26th. This isn't a conference delivered to you. It's an event we're building with you. Join the[](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) [co-creation list](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) and help shape what happens. Because involvement creates commitment. --- ## Do The Work 1️⃣ Join[](https://www.linkedin.com/in/markoorel/?ref=londoncoworkingassembly.com) [Marko Orel](https://www.linkedin.com/in/markoorel/?ref=londoncoworkingassembly.com) ,[](https://www.linkedin.com/in/helga-moreno-34416499/?ref=londoncoworkingassembly.com) [Helga Moreno,](https://www.linkedin.com/in/helga-moreno-34416499/?ref=londoncoworkingassembly.com) and[](https://www.linkedin.com/in/jvanderlinden/?ref=londoncoworkingassembly.com) [Jeannine van der Linden](https://www.linkedin.com/in/jvanderlinden/?ref=londoncoworkingassembly.com) on November 27th online as they discuss the development of coworking support for Ukraine since the Russian invasion on February 24, 2022.[](https://events.teams.microsoft.com/event/308231bf-5c0c-46af-862f-aa25dc0e9651@2b51a4b3-443f-4406-8ca4-19056a79a444?ref=londoncoworkingassembly.com) [RSVP here](https://events.teams.microsoft.com/event/308231bf-5c0c-46af-862f-aa25dc0e9651@2b51a4b3-443f-4406-8ca4-19056a79a444?ref=londoncoworkingassembly.com) 2️⃣ Today, we published our[](https://coworkingvaluespodcast.substack.com/) [Coworking Values Podcast,with](https://coworkingvaluespodcast.substack.com/)[Helga Moreno](https://www.linkedin.com/in/helga-moreno-34416499/?ref=londoncoworkingassembly.com) talking about her daily life in Ukraine in between missile attacks and power cuts, and the moment in February 2022 when she and her family decided to stay. 3️⃣ Join this month’s Unreasonable Connection call and explore Shamena’s question about how far you can go before you’re overextended.[](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) [RSVP here.](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) 4️⃣ Read[](https://www.linkedin.com/in/rosee-shrestha-a0b59614b/?ref=londoncoworkingassembly.com) [Rosee Shrestha](https://www.linkedin.com/in/rosee-shrestha-a0b59614b/?ref=londoncoworkingassembly.com) 's LinkedIn newsletter[](https://www.linkedin.com/pulse/building-community-outlives-workspace-cobot-qgcoe/?ref=londoncoworkingassembly.com) [Building a Community That Outlives the Workspace](https://www.linkedin.com/pulse/building-community-outlives-workspace-cobot-qgcoe/?ref=londoncoworkingassembly.com) with examples from[](https://www.linkedin.com/company/workish-berlin/?ref=londoncoworkingassembly.com) [workish.berlin](https://www.linkedin.com/company/workish-berlin/?ref=londoncoworkingassembly.com) ,[](https://www.linkedin.com/company/indy-hall/?ref=londoncoworkingassembly.com) [Indy Hall](https://www.linkedin.com/company/indy-hall/?ref=londoncoworkingassembly.com) ,[](https://www.linkedin.com/in/catjohnsonco/?ref=londoncoworkingassembly.com) [Cat Johnson](https://www.linkedin.com/in/catjohnsonco/?ref=londoncoworkingassembly.com) ,[](https://www.linkedin.com/company/toolboxcoworking/?ref=londoncoworkingassembly.com) [Toolbox Coworking](https://www.linkedin.com/company/toolboxcoworking/?ref=londoncoworkingassembly.com) and[](https://www.linkedin.com/company/creativeworks-space/?ref=londoncoworkingassembly.com) [Creative Works Space](https://www.linkedin.com/company/creativeworks-space/?ref=londoncoworkingassembly.com) in E17 -[](https://www.linkedin.com/pulse/building-community-outlives-workspace-cobot-qgcoe/?ref=londoncoworkingassembly.com) [Read it here](https://www.linkedin.com/pulse/building-community-outlives-workspace-cobot-qgcoe/?ref=londoncoworkingassembly.com) . 5️⃣ Read[](https://www.linkedin.com/pulse/companies-market-community-dont-have-bernie-j-mitchell-5nslf?ref=londoncoworkingassembly.com) [The Companies That Market Community Don't Have It](https://www.linkedin.com/pulse/companies-market-community-dont-have-bernie-j-mitchell-5nslf?ref=londoncoworkingassembly.com) here on LinkedIn. --- ### Connect with today's guests: - [Xavier Damman on LinkedIn](https://www.linkedin.com/in/xavierdamman/?ref=londoncoworkingassembly.com) | Commons Hub Brussels - [Ashley Proctor on LinkedIn](https://www.linkedin.com/in/ashley-m-proctor/?ref=londoncoworkingassembly.com) | Creative Blueprint | Coworking Canada - [Helena Norberg-Hodge on LinkedIn](https://www.linkedin.com/in/helena-norberg-hodge-1a0344307/?ref=londoncoworkingassembly.com) | Local Futures --- ## ✅ Coworking Trends Survey 2025 The[](https://coworkingvaluespodcast.substack.com/) [Coworking Values Podcast](https://coworkingvaluespodcast.substack.com/) is keen to support[](https://www.linkedin.com/in/carstenfoertsch/?ref=londoncoworkingassembly.com) [Carsten Foertsch](https://www.linkedin.com/in/carstenfoertsch/?ref=londoncoworkingassembly.com) and[](https://www.linkedin.com/company/deskmag/?ref=londoncoworkingassembly.com) [Deskmag - The Coworking Magazine](https://www.linkedin.com/company/deskmag/?ref=londoncoworkingassembly.com) Coworking Trends Survey - the longest-running global study tracking the evolution of coworking and flex spaces. If you're a coworking community builder or operator, take 5–10 minutes to share how your space is doing this year. Your input helps shape the most accurate industry snapshot out there. ➡️[](https://ww2.unipark.de/uc/coworkingtrends/?ref=londoncoworkingassembly.com) [Take the survey now](https://ww2.unipark.de/uc/coworkingtrends/?ref=londoncoworkingassembly.com) Help make sure voices from all types of spaces - big and small, rural and urban - are heard. --- ### Thank you for your time and attention today! ### The Storyteller in the War Zone on Coworking, Community, and Survival with Helga Moreno URL: https://londoncoworkingassembly.com/the-storyteller-in-the-war-zone-on/ Last updated: 2025-11-06T03:30:49.000Z The Storyteller in the War Zone on Coworking, Community, and Survival with Helga Moreno 0:00 /200 1× ## **Episode Summary** *“It all started at 5 AM. We had explosions. My husband works for the Red Cross — they evacuate people. We’re always awake, tracking the news and knowing what's happened. I don’t know if somebody was injured tonight, but I’ll find out this evening when he comes home.”* This is how Helga Moreno’s morning began. Not with a standing desk and a flat white. With explosions. With her husband running towards danger, she walks the dog and opens her laptop to write about member retention strategies for coworking spaces. Helga is a senior marketer at Spacebring, an English Literature graduate and the author of fairy tales about coworking — including one about cyberspace that feels like it was written in a different lifetime. She lives in Mykolaiv, southern Ukraine, near Odessa and the Black Sea. The sunny south, as she calls it. Additionally, a frontline region where drinking water hasn’t run from taps in years, electricity cuts out for hours at a time, and heating remains uncertain as winter approaches. In February 2022, when Russia invaded Ukraine, Helga and her family made a choice that would define everything that followed: stay together, no matter what. Her husband and son couldn’t leave Ukraine. So she didn’t either. They’ve lived through displacement to Lviv, the return to Mykolaiv, the daily air raid alerts, the 11 PM blackouts, and the permanent uncertainty that rewires how you think about the future. But here’s the contradiction that makes this conversation so vital: Helga’s job is to write polished content about optimising coworking spaces — automated invoices, maximised revenue per square foot, reducing churn. Meanwhile, the coworking spaces in her country proved their value by doing the exact opposite. In February 2022, Ukrainian coworking spaces didn’t optimise. They opened their doors for free. They became bomb shelters, refugee centres, humanitarian aid hubs. They abandoned the profit motive entirely because survival demanded it. Helga holds both of those truths at once. She co-founded the Ukrainian Coworking Association, which partnered with CBRE to document the state of the industry under war conditions. She travels to conferences — two-day bus journeys, flights via Moldova — to experience “normal life,” where the lights stay on after 11 pm. And she comes home to a city where choosing a coworking space means asking: Does it have a generator? Does it have a bomb shelter? This conversation isn’t about marketing tactics or SaaS metrics. It’s about what coworking actually means when everything transactional falls away. It’s about a storyteller who wrote children’s fantasies about cyberspace, now writing testimony about digital resistance and economic survival. And it’s about a community that proved — when one of their own needed £1,500 per night for private hospital care to save her son’s life — that community isn’t networking. It’s tangible, life-saving support. Helga is speaking at two major events: an online conversation with Jeannine van der Linden and Marko Orel on 27th November about displaced Ukrainians and reconstruction, and Coworking Europe in Berlin. **Her conference bio ends with an invitation:** *“While her focus is on marketing, Helga lives in the south of Ukraine; if you want to know how things are right now, she invites you to come and ask.”* Bernie took her up on it. --- ## **Timeline Highlights** - **\[01:36\]** “It’s Mykolaiv, near Odessa, near the Black Sea” — Helga introduces herself from the sunny south of Ukraine, a frontline region - **\[04:45\]** “It all started at 5 AM. We had explosions. My husband works for the Red Cross — they evacuate people.” - **\[06:24\]** “We still don’t have drinking water in my city. We have electricity schedules — 2 hours on, 3 hours off” - **\[08:02\]** “We decided we must stay together. My husband and my son couldn’t leave Ukraine. So if I go, I leave my men here in the warzone.” - **\[09:13\]** “I keep my laptop charged all the time. If I’m out of charge or internet, I go to a café. We have one coworking space that still works.” - **\[10:38\]** “Power generator and bomb shelter” — the criteria for choosing a coworking space in Ukraine - **\[11:57\]** “To go to Berlin, I go to Moldova and take a plane. Otherwise, it’s a bus for two nights and two days.” - **\[15:56\]** “We don’t deal with uncertainty. We have to accept it. We can’t plan for years. We’re not buying an apartment because it can be ruined anytime.” - **\[18:55\]** “Every night we have air raid alerts. People in Kyiv sleep in the subway with their kids. It’s really cold already.” - **\[20:31\]** “My part is to analyse the coworking industry during wartime — from completely zero when everything stopped, to thriving spaces now” - **\[21:57\]** “My son was drafted. He lived in a tent in the snow without heating. He got really sick — 40-degree fever for three weeks.” - **\[23:55\]** “The hospital was €1,400–€500 per night. The coworking community did fundraising. We could afford it. My son fully recovered.” - **\[27:25\]** Bernie’s reflection: “How do you juggle going to a conference, blogging about member retention, and rescuing your son like that?” --- ## **When the Profit Motive Vanished Overnight** In February 2022, Ukrainian coworking spaces had a choice: optimise revenue or save lives. They chose lives. Instantly. Without committee meetings or PR consultants. The Future Hub in Lviv sheltered families fleeing from Kharkiv and Kyiv. Startup Depot hosted over 150 refugees, primarily women and children. B-Working in Kyiv turned its concrete basement into a public bomb shelter during missile attacks. Helga mentions one coworking space in Mykolaiv that’s still open — chosen not for its coffee quality or meeting room availability, but for its generator and bomb shelter. This is the contradiction Helga lives inside. Her day job is writing about automated invoices, maximised square footage, and reducing churn. But the coworking spaces in her country proved their value by doing the exact opposite. They gave everything away for free. They ceased to be businesses and became civic infrastructure. “We decided we must stay together,” Helga says, describing the family decision in February 2022\. Her husband and son couldn’t leave Ukraine. So she didn’t either. It’s a microcosm of what happened across the sector. The transactional gave way to the existential. Revenue per square foot became irrelevant. What mattered was shelter, warmth, electricity, and community. Helga worked with the Ukrainian Coworking Association. Their first significant act wasn’t policy work or internal strategy. It was documentation. They partnered with CBRE to gather data on the state of the market under war conditions. It was an act of testimony. Proof of existence. *We are still here. This is real.* The global coworking industry debates tactics for reducing churn and optimising meeting room pricing. Ukraine demonstrated the fundamental value proposition of shared space: the capacity to transform into life-saving infrastructure in a single day. --- ## **The Philologist Who Wrote About Cyberspace** Before the war, Helga wrote a children’s fantasy book called *Journey into the Net*. It was about the hopeful possibilities of cyberspace, the magic of digital connection, and the adventure of navigating the online world. Now she writes testimony. Documentation. Strategies for survival. Her company, Spacebring, isn’t just selling software anymore — it’s on the front lines of digital resistance, helping spaces operate under conditions most Western operators can’t imagine. Helga has a master’s degree in English language and literature. She’s a philologist — a lover and student of language, literature, and narrative architecture. She’s authored over five books, curates [*The Flex Factor*](https://www.youtube.com/watch?v=faTX9ODCKP4&list=PLeZPR1PDbDYpb79tK58KhA2T4n3rc2QLR&index=2&ref=londoncoworkingassembly.com)[ podcast](https://www.youtube.com/watch?v=faTX9ODCKP4&list=PLeZPR1PDbDYpb79tK58KhA2T4n3rc2QLR&index=2&ref=londoncoworkingassembly.com), and contributes to Coworker, Coworking Resources, and Coworking Insights. But when people introduce her, they lead with the job title: senior marketer at Spacebring. Bernie pushes past that. “I’m so glad you’re a writer and not a marketer,” he says. “I think people think I’m a marketer, but really I’m in my café, smoking and stressing over a manuscript.” Helga laughs. She’s working on a sequel to her first coworking fairy tale. She’s keeping it secret until Coworking Europe, where she’ll present printed copies. It’s a small act of defiance — a refusal to let the war define her entirely. She’s still the storyteller. Still, the philologist believes in the power of narrative, imagination, and language to build worlds. But the stories have changed. From fantasy about cyberspace to the harsh necessity of cyber resilience. From children’s adventures to testimony about what it takes to keep a tech sector alive under attack. It’s the ultimate pivot. And it reveals something essential about Helga: she understands both the magic and the machinery. The human and the transactional. The story and the spreadsheet. --- ## **Choosing Coworking Spaces by Generator and Bomb Shelter** “Power generator and bomb shelter.” That’s Helga’s answer when Bernie asks how she chooses where to work. In London, Bernie used to stand at Old Street roundabout and debate which coworking space had the best coffee. In Mykolaiv, Helga checks which one has electricity. The parallel universes are almost absurd, except they’re both real. Helga’s workday is a masterclass in adaptability. She keeps her laptop charged at all times. If the power cuts out or the internet fails, she goes to a café with a generator. There’s one coworking space left in Mykolaiv that still operates. It’s open because it has the infrastructure to function under siege: backup power, internet via Starlink, and a bomb shelter. “We still don’t have drinking water in my city,” Helga says. “We bring water to our houses. We have electricity schedules — 2 hours on, 3 hours off. We don’t have heating yet, but I hope we will this winter.” The casualness of that statement is devastating. *I hope we have heating.* It’s November. Snow is already falling in parts of Ukraine. And whether Helga’s family can stay warm this winter is uncertain. But she keeps working. “I’m really grateful I have a good job that I love,” she says. “It helps me preserve my sanity.” Work isn’t a distraction from the war. It’s a structure that holds her together. A reason to keep moving forward. A way to contribute to something larger than survival. The global coworking industry talks about resilience as a buzzword. Helga lives it as a daily practice. And the infrastructure that makes it possible — generators, Starlink, bomb shelters — isn’t inspirational. It’s expensive, fragile, and exhausting. But it’s what keeps the Ukrainian tech sector alive. --- ## **The Two-Day Bus Journey to “Normal Life”** Reaching Coworking Europe in Berlin involves a two-day bus journey. Or a detour through Moldova to catch a flight. Helga chooses Moldova. “If I don’t go that way, I have to stay on a bus for two nights and two days,” she explains. She tried it once, going to Amsterdam. It was brutal — physically painful, mentally draining. But she keeps going. Because exposure to “normal life” restores something essential. “It’s so cool to come to Berlin and go out at midnight and see that the electricity is still on,” Helga says. “No restaurants, no cafés, no stores work at that time in Mykolaiv. Everything shuts down at 11 PM because there’s no power.” The conferences aren’t just professional development. They’re survival tools. Helga returns with inspiration, content ideas, and a renewed sense of possibility. She reconnects with the global coworking community — the people who fundraised to save her son’s life, who amplify Ukrainian voices, who refuse to let the war become background noise. “I’m really grateful to Spacebring for sending me to these conferences,” she says. And when she comes home, she doesn’t dread it. “I’m going home,” she says. “I will see my son, my mum, my dog, and my husband. We’ll be happy together. It will be a small celebration.” The contrast is staggering. From Berlin’s 24-hour electricity to Mykolaiv’s 11 PM blackouts. From conversations about member retention tactics to checking whether her husband survived the night’s Red Cross evacuations. But Helga holds both. She refuses to let the war erase her identity as a global coworking thought leader. And she refuses to let her professional persona erase the reality of where she lives. --- ## **When Community Saved a Life** In late November, shortly after Helga attended Coworking Europe in Sofia, her son was drafted. He was 25 years old. They sent him to a training camp where hundreds of soldiers lived in tents without heating, in the snow, with one person trained in basic medical care for the entire group. He got sick. A cough that wouldn’t stop. A fever that hit 40 degrees Celsius and stayed there for three weeks. No one could help him. He was dying in a tent in a forest, and Helga had no way to reach him. “I saw a dream,” Helga says. “My last day in Sofia, I dreamed I tried to call him and a military guy picked up and said my son is dead.” She started calling hotlines, contacting everyone she could think of. She found out he was gravely ill. Hours away from sepsis. Every organ is impacted by infection. She got him to a private hospital. Ukrainian soldiers cannot simply go to any hospital — there are bureaucratic and military restrictions. The private hospital could treat him, but it cost €1,400–€500 per night. Helga and her family sold everything. Took out bank loans. Spacebring helped financially. And then the coworking community mobilised. Bernie called. Tom from StartDock called. Carlos from Avilés Spaces called. People across Europe began fundraising. The community that Helga had served for years — through her writing, her conference talks, her advocacy for Ukrainian operators — showed up when it mattered most. “Due to that help, we could afford the hospital,” Helga says. “My son fully recovered. He even has a girlfriend now.” It’s the story Helga will tell at the 27th November online event with Jeannine and Marko. Not as inspiration porn. Not as a feel-good community anecdote. But as evidence of what community actually is when you strip away the buzzwords. “Community is not just about fighting loneliness or sharing information,” Helga says. “Community is real support. Community can save people’s lives.” --- ## **What the Global Industry Doesn’t Understand** Helga is speaking at two major events. On 27th November, she’ll join Jeannine van der Linden (European Coworking Assembly) and Marko Orel (Prague University of Economics) for an online conversation about displaced Ukrainians, coworking as aid infrastructure, and reconstruction. At Coworking Europe in Berlin, she’ll present on a panel about reducing churn. Her conference bio is polished, professional, listing her books and podcast and contributions to the industry. And then it ends with this: *“While her focus is on marketing, Helga lives in the south of Ukraine; if you want to know how things are right now, she invites you to come and ask.”* It’s a line that cuts through every corporate bio ever written. It’s an invitation to testimony. A refusal to let the professional persona erase the lived reality. Bernie asks what Helga wants the global coworking industry to understand. She doesn’t sugarcoat it. “People are dying every day in Ukraine,” she says. “Every night, we have air raid alerts. People in Kyiv sleep in the subway with their kids. It’s really cold already. We need to keep this problem top of mind.” At one conference, someone asked Helga how things were in Ukraine. “You probably don’t have shelling anymore,” they said. “You look so fresh. You look good. It doesn’t look like you came from a warzone.” The exhaustion in Helga’s voice when she recounts that moment is palpable. The work of existing as a professional while carrying a warzone inside you is invisible labour. The global industry sees the polished output — blog posts, podcasts, and conference talks. They don’t see the 5 a.m. explosions, the electricity schedules, or the fact that Helga’s family still doesn’t know if they’ll have heating this winter. “We don’t deal with uncertainty,” Helga says. “We have to accept it. We can’t plan for years. We’re not buying an apartment because it can be ruined anytime.” And yet she keeps building. Keeps writing. Keeps showing up. Not in spite of the war, but because of it. Because the act of documenting, of connecting, of contributing to the global conversation is itself a form of resistance. --- ## **✅ Coworking Trends Survey 2025** The [**Coworking Values Podcast**](https://coworkingvaluespodcast.substack.com/) is keen to support [**Carsten Foertsch**](https://www.linkedin.com/in/carstenfoertsch/?ref=londoncoworkingassembly.com) and [**Deskmag - The Coworking Magazine**](https://www.linkedin.com/company/deskmag/?ref=londoncoworkingassembly.com) Coworking Trends Survey - the longest-running global study tracking the evolution of coworking and flex spaces. *If you’re a coworking community builder or operator, take 5–10 minutes to share how your space is doing this year. Your input helps shape the most accurate industry snapshot out there.* ➡️ [**Take the survey now**](https://ww2.unipark.de/uc/coworkingtrends/?ref=londoncoworkingassembly.com) **Help make sure voices from all types of spaces - big and small, rural and urban - are heard.** --- ## **Links & Resources** #### Helga Moreno’s Work - [Spacebring Blog](https://spacebring.com/blog?ref=londoncoworkingassembly.com) — Helga’s content on coworking operations and growth - [Helga’s LinkedIn](https://www.linkedin.com/in/helga-moreno-34416499/?ref=londoncoworkingassembly.com) — Follow her updates, reports, and Ukrainian coworking industry insights. - [SpaceBring Flex Factor podcast with (THE) Marc Navarro](https://youtu.be/faTX9ODCKP4?si=PWZKZfeVJRl58POg&ref=londoncoworkingassembly.com) - THAT [Photo we talked about at the end](https://www.linkedin.com/posts/spacebring%5Fcoworkingeuropeconference2025-activity-7391497066981785600-S0UR?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAAAF8VlIBOlHiOyMYD8sgvsdQKH6ZNindd1Q)! #### Upcoming Events - **🇺🇦 27th November 2025:** [Coworking Spaces and Displaced Ukrainians: From Providing Aid to Reconstruction](https://events.teams.microsoft.com/event/308231bf-5c0c-46af-862f-aa25dc0e9651@2b51a4b3-443f-4406-8ca4-19056a79a444?ref=londoncoworkingassembly.com) — Online event with Jeannine van der Linden, Helga Moreno, and Marko Orel - [**Coworking Europe 2025**](https://coworkingeurope.net/?ref=londoncoworkingassembly.com) — Berlin (Helga will be presenting on the “Reducing Churn” panel) - [Unreasonable Connection: Going Live](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) — London gathering of 150+ coworking community builders - join the co-creation/wait list. - Unreasonable Connection online on November 19th - [Workspace Design Show](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) — February 2026 trade show and conference in London #### Bernie’s Projects - **Email Course:** [**5 Biggest Mistakes Coworking Community Builders Make (And How to Avoid Them)**](https://londoncoworkingassembly.com/) - [Coworking Values Podcast LinkedIn](https://www.linkedin.com/showcase/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) — 8,000+ member community - follow this podcast there. - [Bernie’s LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) — Connect directly --- ## **One More Thing** Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability — values that shape the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support helps others discover how coworking enriches lives, builds careers, and strengthens communities. **Community is the key 🔑** --- ### Do Restaurant Skills Work in Coworking? with Stephen Phillips URL: https://londoncoworkingassembly.com/do-restaurant-skills-work-in-coworking/ Last updated: 2025-11-04T23:27:52.000Z Do Restaurant Skills Work in Coworking? with Stephen Phillips 0:00 /200 1× ***“We have people literally knocking on the door... ‘Do you want to buy 100 Google reviews?’ We made the call very early doors that that was not in line with our values, and we would never do that.”*** Stephen Phillips spent most of his adult life in London’s casual dining world. Now he’s co-founded Neighbours & Nomads—a coworking space, bar, and community hub in El Nido, Palawan, Philippines. The transition wasn’t gentle. Double the budget. Twice the time. Learning to navigate Philippine construction, permits, and bureaucracy from scratch. Opening in the downseason with a fragile local power grid and the constant threat of infrastructure failure. But here’s what makes this conversation worth your time: Stephen brought something from those London restaurant years that most coworking operators never develop. The ability to create genuine hospitality at scale. The instinct for when to apply commercial savvy and when to just be human. The understanding that you have far more time to build rapport in a coworking space than you ever had serving tables—and what to do with that gift. This isn’t a “follow your dreams” story. It’s a clear-eyed account of what it actually takes to build community infrastructure in a place where digital nomads worry the Wi-Fi will fail mid-call and the power will cut out during their deadline. Stephen solved the infrastructure problem—dual fibre connections, backup systems, air conditioning that works—but that’s just the entry ticket. The real story is in the human systems. How do you obtain genuine Google reviews without resorting to bribery? How do you recover from service failures when you’ve got weeks, not minutes, to make it right? How do you balance the economics of serving both Manila professionals working remotely and nomads earning global salaries? And why does the word “nomad” mean something completely different in the Philippines than it does in Bali or Lisbon? If you’re running a coworking space in a destination location, or thinking about it, this episode will save you months of expensive mistakes. If you’ve ever worked in hospitality and wondered how those skills transfer, Stephen’s already done the translation work for you. --- ## Timeline Highlights \[01:48\] “Creating local spaces that open doors to locals and remote workers and create opportunity for growth and community” \[03:33\] “Double the budget and twice the amount of time... If we could have done, I think having more time to build the community” \[05:22\] “I now know how to build, construct a building in the Philippines... what permits I have to get and how to get them and how to avoid fines” \[07:27\] “The hook for me was confidence... their assumption is the infrastructure... will be terrible. You've got to give them the confidence that you’ve worked that out.” \[09:34\] “You can’t get volume out of locals when it comes to reviews... Often, just asking... is half the battle” \[12:25\] “We have people literally knocking on the door... ‘Do you want to buy 100 Google reviews?’ We made the call very early doors, which was not in line with our values.” \[14:01\] “Commercial savvy with genuine hospitality. I think the two have got to really work hand in hand.” \[16:53\] “It’s more of the upside and far, far less of the downside... You have the time to build rapport and relationships.” \[19:38\] “We saw that they’d used a half-day pass and we just recredited it... sent them a note... It’s easy to look for those opportunities to wow people.” \[22:24\] “We call them remote workers because in the Philippines, nomads still probably got that slightly 19th-century connotation to it” \[25:45\] “A nomad has got that connotation of a hobo... the drifter... The word has just not been modernised like it has in the West.” \[26:52\] “We need a bit more critical mass... Pure volume is going to bring our ideas to life.” \[28:16\] “We’re going to put all the infrastructure in and all the training in... now it’s got to be stress-tested” --- ## The Infrastructure Confidence Game Digital nomads researching the Philippines face a harsh reality: the infrastructure may not be reliable. Power cuts. Unreliable Wi-Fi. Backup systems that aren’t actually backed up. Stephen’s first job wasn’t building community—it was solving the infrastructure problem so thoroughly that remote workers would believe him when he said it worked. Dual fibre-optic connections. Reliable power. Air conditioning that actually runs all day. These aren’t luxury amenities in El Nido; they’re proof that you’ve done the homework. But here’s where it gets interesting: you can’t just solve the problem. You have to prove you’ve solved it. That’s where the Google reviews become critical. A digital nomad choosing between Bali, Thailand, or the Philippines will do desktop research. They’re looking for social proof that someone like them successfully worked from your space without their client call dropping or their deadline getting torched by a power outage. The infrastructure is the entry ticket. The reviews are the invitation. Neither works without the other. Stephen learned this faster than most because he came from the hospitality industry, where the gap between what you promise and what you deliver can destroy businesses overnight. --- ## The Art of the Genuine Ask Stephen’s team doesn’t buy Google reviews. People knock on the door weekly, offering to sell them 100 five-star ratings. They say no every time. Instead, they’ve built a system that feels human: they wait until someone’s last day, when the experience is fresh and complete. They ask directly—would you mind leaving us a review? If the person says yes and genuinely had a good time, they offer a coffee as a thank you. The coffee costs less than 20 pence. That’s not the point. The point is timing and intent. These remote workers have spent weeks in the space. They’ve built relationships with the team. They’ve seen the kitchen, met the chef, and experienced the care. By the time someone asks for a review, it’s not a cold transaction—it’s a natural extension of the rapport that’s already there. This only works because the underlying experience is genuine. You can’t manufacture five-star reviews with a 20p coffee if the Wi-Fi failed three times and lunch was consistently late. The “commercial savvy” Stephen talks about isn’t manipulation—it’s recognising the moment when someone genuinely wants to help you and making it easy for them to do so. The contrast with fake reviews isn’t just ethical. It’s strategic. Fake reviews create expectations you can’t meet. Genuine reviews, even if they take longer to accumulate, bring you the right customers—people who actually want what you’re offering. --- ## Hospitality Time Versus Restaurant Time In a restaurant, you have 90 minutes to make an impression. Maybe two hours if it’s a special occasion. Everything moves fast. If something goes wrong, you’ve got minutes to recover before the experience is ruined and the customer leaves forever. Coworking spaces operate on a completely different timescale. Someone buying a monthly pass will be in your space for weeks. You build rapport gradually. You learn their name, their work patterns, and their coffee order. When something goes wrong—and it will—you have time to notice, time to fix it, and time to go beyond fixing it. Stephen tells the story of a lunch order that got lost in the kitchen for 25 minutes. In a restaurant, that’s a disaster requiring immediate comped drinks and a grovelling apology. In the coworking space, the customer didn’t even care. They’d met the chef. They knew the standard. They’d built enough relationship capital that one mistake registered as human error, not system failure. But Stephen’s team didn’t stop there. Days later, they noticed the customer had used a half-day pass and proactively recredited it with a note. The customer was overwhelmed. They’d already moved past the incident, and here was the team going out of their way to make things right. This is what Stephen means by “all the upside and far, far less of the downside.” In hospitality terms, coworking gives you the relationship benefits of regular customers without the time pressure of table turns. You can look for opportunities to delight people because you’re not constantly fighting the clock. --- ## The Numbers Behind Neighbours and Nomads Stephen said it plainly in an earlier conversation: “You run the numbers and you realise that they’re pretty scary.” This is the economic reality of destination coworking that most operators discover too late. You can’t make the numbers work on coworking memberships alone—especially when you’re providing dual fibre-optic internet, backup power systems, and air conditioning in a place where those things cost serious money to maintain. That’s why Stephen knew from the start that Neighbours & Nomads needed a full café and bar operation. The F&B isn’t a nice-to-have amenity—it’s the financial model that makes the coworking viable. You need people buying coffee, lunch, and evening drinks to subsidise the infrastructure investment that makes reliable remote work possible. The pricing reflects this reality. Monthly passes sit at 12,500 Philippine pesos. For context, a local graduate’s monthly salary in the Philippines ranges from 13,000 to 25,000 pesos. A daily pass costs 800 pesos—more than the daily minimum wage in Manila. This isn’t unique to Stephen’s space. It’s the economic tension that exists in every destination coworking location, from Lisbon to Bali to Siargao. When you’re building first-world infrastructure in developing economies, the pricing naturally serves people earning global salaries rather than local wages. Stephen’s vision was always to connect both groups—the digital nomads and what he calls “locals.” But the “locals” who can afford regular membership are typically Manila professionals who’ve relocated to El Nido for quality of life, freelancers earning international rates, or entrepreneurs already plugged into the tourism economy. They’re remote workers who left the capital and now find themselves “trapped inside their houses because it’s got good internet and it’s got backup power,” but desperately need community and a third space. This is the balancing act of destination coworking: building infrastructure reliable enough for remote workers earning $2,000+ USD monthly while trying to create genuine community connections in a place where that monthly pass represents a whole month’s wages for service workers in the local economy. Stephen’s navigating this tension by positioning the space as a “social club meets coworking meets café meets bar”—creating multiple entry points and price levels. You don’t need a monthly pass to grab a craft beer on the rooftop or attend a community event. But the core coworking infrastructure, by economic necessity, serves a specific tier of worker. The economic reality doesn’t make the vision wrong. It makes it harder. When high season arrives and volume increases eight to ten times, we’ll see whether the “neighbours and nomads” concept can genuinely bridge that economic gap—or whether the gap is the fundamental constraint that shapes who gets to be a neighbour and who remains a tourist passing through. --- ## Why “Nomad” Means Drifter Here Words mean different things in different places. In the West, “digital nomad” has been modernised—it suggests freedom, flexibility, and location independence. It’s an aspirational identity. In the Philippines, the term “nomad” still retains its 19th-century connotation. Drifter. Hobo. Someone without a home or stability. It’s not a modern, positive term—it’s slightly derogatory. So Stephen’s team uses “remote worker” instead. Same customer, different framing. This isn’t pedantry—it’s understanding that language shapes how locals perceive the business and how customers perceive themselves. The space is called Neighbours & Nomads, which creates an interesting tension. The name itself is asking a question: can these two groups—the rooted and the transient—actually coexist? Can someone spending six weeks in El Nido become a neighbour, even temporarily? Stephen believes they can. The vision was always about connecting locals and remote workers, creating genuine exchange rather than tourist transactions. But the language you use to describe that vision matters. Call someone a nomad in the Philippines and you’ve already created distance. Calling them a remote worker is not about questioning their legitimacy or stability, but instead describing what they do. This is the kind of local knowledge you only gain by being there, by listening to how your team and your local members respond to the words you use. It’s easy to export Western coworking language to other contexts without realising the meanings don’t transfer. --- ## Building for Critical Mass Neighbours & Nomads opened during El Nido’s rainy season—the downseason when tourist numbers are a fraction of what they are. This wasn’t Stephen’s first choice, but pressure to open and start generating revenue decided for him. What that means is they’ve spent six months testing systems and building relationships without the whole stress test. The real challenge arrives in December when high season begins and volume increases eight to ten times. Stephen’s honest about what critical mass unlocks: group tours, talks, workshops, skill-sharing events, and proper mixing between locals and remote workers. Right now, they don’t have enough people in the space simultaneously to make that magic happen. They need volume to bring their ideas to life. But volume also means stress-testing everything—the infrastructure, the service systems, the team’s training, the recovery processes when things go wrong. It means discovering which things work at a small scale but break at a large scale. This is the gap between vision and reality that most coworking operators experience. You can design beautiful programmes and carefully craft your community values, but until you have enough people showing up consistently, it’s all theoretical. Critical mass isn’t just a nice-to-have—it’s the threshold at which community actually becomes possible. Stephen’s preparing for that threshold with the clear-eyed realism of someone who’s opened restaurants before. You put the infrastructure in, you train the team, and then you see what breaks. High season will reveal the gaps. The question is whether you’ve built enough resilience into the systems to adapt quickly when it does. --- ## What High Season Will Reveal Stephen’s waiting to see what breaks. That’s the honest position of any operator who’s built something without fully stress-testing it yet. High season in El Nido runs from December through May. No rain, maximum tourist volume, the space at capacity. That’s when you discover whether your Wi-Fi can actually handle 40 people on video calls simultaneously. Whether your kitchen can keep up with lunch orders. Whether your team can maintain the hospitality standards when they’re serving triple the volume. It’s also when the real community-building opportunities emerge. With critical mass, you can run workshops that matter. You can create introductions between locals and visitors that lead somewhere. You can build the skill-sharing and knowledge exchange that makes coworking more than just hot-desking with good coffee. But volume also amplifies every weakness in your systems. The service recovery that works beautifully when you’re at 30% capacity might collapse at 100%. The infrastructure that feels rock-solid in the downseason might show cracks when everyone’s running air conditioning and video calls all day. Stephen knows this because he’s done it before in restaurants. You build the systems, you train the team, you open the doors, and then reality teaches you what you got wrong. The question isn’t whether things will break—it’s whether you’ve built enough flexibility to adapt when they do. For coworking operators watching this story unfold, that’s the lesson: your downseason or soft launch isn’t the real test. The real test is when demand exceeds your comfortable capacity and you have to deliver the same experience under pressure. That’s when you find out if you built a business or just a good idea. --- ## **✅ Coworking Trends Survey 2025** The [**Coworking Values Podcast**](https://coworkingvaluespodcast.substack.com/) is keen to support [**Carsten Foertsch**](https://www.linkedin.com/in/carstenfoertsch/?ref=londoncoworkingassembly.com) and [**Deskmag - The Coworking Magazine**](https://www.linkedin.com/company/deskmag/?ref=londoncoworkingassembly.com) Coworking Trends Survey - the longest-running global study tracking the evolution of coworking and flex spaces. *If you’re a coworking community builder or operator, take 5–10 minutes to share how your space is doing this year. Your input helps shape the most accurate industry snapshot out there.* ➡️ [**Take the survey now**](https://ww2.unipark.de/uc/coworkingtrends/?ref=londoncoworkingassembly.com) **Help make sure voices from all types of spaces - big and small, rural and urban - are heard.** --- ## Links & Resources **Stephen Phillips’s Work** - [Neighbours & Nomads Website](https://neighborsandnomads.com/?ref=londoncoworkingassembly.com) - Watch Stephen’s LinkedIn video [updates of the building process](https://www.linkedin.com/in/stephenpumamiconsulting/recent-activity/videos/?ref=londoncoworkingassembly.com). - Follow Neighbours & Nomads on [Instagram](https://www.instagram.com/neighborsandnomads.elnido/?ref=londoncoworkingassembly.com) and [Facebook](https://www.facebook.com/profile.php?id=61560475168628) - Connect with [Stephen on LinkedIn](https://www.linkedin.com/in/stephenpumamiconsulting/?ref=londoncoworkingassembly.com) - 🎙️[**How to Make Your Coworking Space Feel Like a Mezcal Bar with Stephen Phillips**](https://londoncoworkingassembly.com/how-to-make-your-coworking-space/) **Community & Events** - [Actionism Screen](https://www.actionism.space/request-a-screening/?ref=londoncoworkingassembly.com) \- 25-minute documentary about taking collective action in your neighbourhood - [London Coworking Assembly](https://londoncoworkingassembly.com/) - [Unreasonable Connection Going Live](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) \- February 2026 event for 150 coworking community builders **Bernie’s Projects** - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Register for European Coworking Day, May 2026](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [Join the 8k Members in the LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - Connect with [Bernie on LinkedIn](https://linkedin.com/?ref=londoncoworkingassembly.com) --- ## One More Thing Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support helps others discover how coworking enriches lives, builds careers, and strengthens communities. Community is the key 🔑 ### Why Connection Over Convenience Wins: Faith-Forward Coworking with Shamena Nurse-Kingsley URL: https://londoncoworkingassembly.com/why-connection-over-convenience-wins/ Last updated: 2025-10-30T11:05:11.000Z Why Connection Over Convenience Wins: Faith-Forward Coworking with Shamena Nurse-Kingsley 0:00 /200 1× The panic hits when winter arrives, and you can’t be bothered to leave the house. When it’s easier to dial into the Zoom call than get in the car. When streaming feels more sensible than showing up. When convenience wins and connection loses. Shamena Nurse-Kingsley runs Cowo & Crèche in Alexandria, Virginia—a faith-forward, family-focused coworking space that hosts Celebration Church DC every Sunday morning. She’s a US Air Force veteran and former federal employee who’s built what she unapologetically calls a “Kingdom business.” In a city of 159,102 people, she’s got 50 coworking seats and capacity for 338 at events. Her response when Bernie asks about the numbers: “I like my odds.” This conversation cuts to the heart of what independent operators are avoiding: that convenience is killing community. Trying to appeal to everyone makes you invisible. Those values-driven spaces cut through the noise better than generic flexibility ever will. Bernie brings his own experience growing up in church communities—the barbecues after Mass, the football teams, the youth clubs—where connection happened not because it was convenient, but because people showed up. Shamena talks about partnership agreements that blend grace with structure, about hosting Muslim groups for Iftar celebrations, about baptism pools and production equipment. About why “people are good” and why showing up in person still matters even when the screen would be easier. This is for operators who’ve watched members drift towards the convenience of home. Who wonders if community still matters. Who needs permission to lean harder into their values rather than softer? --- ## Timeline Highlights **\[01:35\]** Shamena “I am being known for my very unapologetic, faith-forward space” **\[02:56\]** Alexandria has 159,102 people—Shamena likes her odds with 50 coworking seats **\[04:51\]** “It’s Club Jesus. Every single Sunday, it’s absolutely Club Jesus here!” **\[06:09\]** How partnership agreements work: assets, lighting, production, grace, and structure **\[11:30\]** Shamena’s story: flying to Paris to see Messi play, then he moves to Miami **\[13:34\]** “There’s this sense of relief. You can hear the music, you can get a hug.” **\[15:16\]** The elephant in the room: “Connection is more important than convenience” **\[17:04\]** “Winter is coming. It is cold here. It’s going to be like 50 degrees.” **\[19:28\]** The critical question: is the faith organisation a partner or a client? **\[21:23\]** The baptism pool situation—where grace meets logistics **\[22:45\]** A Muslim group calls to host Iftar: “Yes, sure. Come on in.” **\[24:02\]** “People are good. I’m still a believer, Bernie, that people are good” **\[26:03\]** “Bernie is palm tree shady”—the banter that proves real friendship --- ## The Elephant Everyone’s Avoiding No one wants to say it out loud: convenience is killing community. Shamena names it without hesitation. “I think no one wants to step on people’s toes, right? No one wants to say, speak out against remote work because everyone’s like, it’s so convenient.” Remote work is convenient. Streaming church is convenient. Staying in bed on a Sunday morning, in your pyjamas, with your Bible and the television, is convenient. But convenient isn’t the same as connected. “We’ve just put so much emphasis now on our convenience and self, and my own convenience and my own comfort. And now, connection is going down, down, down that list.” This isn’t anti-remote-work. Shamena built Cowo & Crèche partly because remote work created impossible situations for working parents—she didn’t want YouTube raising her children whilst she worked. The problem isn’t flexibility. It’s when convenience becomes the only metric that matters. Bernie recognises this tension immediately: “We talk about connection and community more than ever, and maybe that’s just because we’re in the coworking industry.” But talking about connection and actually creating the conditions for it are entirely different things. The operators who thrive won’t be the ones offering the most convenient option. They’ll be the ones creating experiences worth the inconvenience of showing up. ## Partnership vs Client: Structure Behind the Grace Here’s what most operators miss when working with faith organisations: the distinction between partnership and client relationships matters. “Is this a partnership with the faith-based organisation, or are they a client? That’s a good starting point.” For Cowo & Crèche, Celebration Church DC (pastored by Anthony Vaughn and Brenda Vaughn) isn’t just renting space on Sundays. They’re in a genuine partnership—sharing assets, production equipment, and lighting. The church has invested in permanent infrastructure that benefits the space all week. **But partnership doesn’t mean woolly boundaries.** *“We do have our SOPs. We do have partnership agreements. You should lock those things in and let it be tight. But also knowing that, listen, we’re going to have a baptism here coming up on Sunday. There’s a whole baptism pool situation.”* This is what Shamena calls “Kingdom business”—grace layered with structure and systems. She’s got 25 years of experience in budgeting and logistics and two master’s degrees. “By no means am I just here riding on a Jesus high with no structure, right?” The emails about mop situations and towel logistics for baptism pools. The evening setup time is not charged at market rate because it’s a partnership, not a transaction. The clear understanding that business remains business even when relationships run deeper. Grace and structure. Both are held in tension. --- ## The 160,000-Person Opportunity Bernie asks the question every operator should ask: “How many people live in Alexandria?” Shamena Googles it mid-conversation: “In the city of Alexandria, as of 2024, there are 159,102 people. In my space, I have 11,597 square feet, and the fire marshal tells me that I can have 338 people in here.” Her response: “I like my odds.” This is the mathematics of the niche. In a city of 160,000 people, you don’t need to appeal to everyone. You need to become the obvious choice for your people. Bernie makes the point sharper: “There’s actually more coworking seats in London than there are people... There’s always more people than there are seats, and people are always trying to be the same.” Everyone’s competing to be vanilla. To be neutral. To offend nobody and appeal to everybody. Shamena’s doing the opposite. Faith-forward. Family-focused. Veteran-owned. Unapologetic. The question isn’t whether your values will turn some people away. They will. The question is whether they’ll make you magnetic to the right people. --- ## When the Building Becomes a Congregation Every Sunday morning, Cowo & Crèche transforms. “It’s Club Jesus. Every single Sunday, it’s absolutely Club Jesus here.” Shamena and her husband don’t pastor the church—they host it. They’re part of the congregation. They’ve woven their business and their faith community together in ways that blur the boundaries in generative ways. Bernie names what this really is: “It’s like hosting a party every weekend, guaranteed in your coworking space.” **People come through the doors after a hard week and feel relief.** - They hear music. - They get hugs. - They feel at home. - They’re part of something that doesn’t kick them out on a time clock. Bernie recognises this from his own upbringing: “My mum was a teacher and she was a catechist all her life. We were always at church... We went for the community vibe, and there happened to be a religious ceremony along the way.” Churches, temples, mosques—faith spaces—originally grew up at the centre of communities. Towns built around them. They were infrastructure for gathering, mutual aid, celebration, grief, and belonging. Then something happened. Attendance shifted. Convenience won. Streaming became easier than showing up. Now faith organisations are looking for ways to reconnect with their communities. Not by making religion more palatable, but by remembering they were always supposed to be about more than Sunday morning ceremony. Coworking operators with spaces sitting empty on weekends should pay attention. --- ## The Inclusion Question That Actually Matters Shamena’s space is explicitly faith-forward. But that doesn’t mean it’s exclusive. “Early in the year, I had a Muslim group call. They wanted a place to host Iftar on a Friday that was big for the community. And I’m like, yes, sure. Come on in.” > She continues: “Even if you don’t necessarily believe the faith journey that I’m on or you don’t ascribe to it, that doesn’t exclude you. Once it’s not extremely antithetical to what we believe. And what I believe is that people are good.” This is the nuance operators miss when they try to be everything to everyone. Shamena’s crystal clear about her values. But her values include hospitality, community, and the belief that people are fundamentally good. You can be specific without being exclusionary. You can have a clear identity without building walls. The Muslim community hosting Iftar at a Christian-partnered space isn’t a contradiction. It’s proof that values-driven spaces can hold more complexity than a generic “flexible workspace” ever could. --- ## The Messi Test for Real Community Shamena tells a story about her husband, who never misses a Barcelona match. “There was nothing like seeing his face when I surprised him with tickets to go see a match.” She flew them to Paris for a weekend to see Messi play at PSG. Then Messi moved to Miami. “We need tickets to Miami, which would have been cheap.” The point lands: “You can be at home, and you can watch a match, and we have this wonderful big screen TV, and it could be HD and all of the things. But there’s nothing like being there in person with the crowd, with other spectators. That’s community.” She connects it to church immediately: “There is the convenience that you can stream, and you can come online, or you can listen to church on a podcast. But when you come in here, you feel it. It’s the pulse.” The technology can deliver content. It cannot deliver presence. Bernie shares his own story—organising a mass for 5,000 people as part of a youth project, experiencing everyone singing together. He also references Brené Brown writing about Liverpool fans in Australia all singing “You’ll Never Walk Alone.” These moments change you. The screen doesn’t. This is the promise every coworking space makes and most fail to deliver: that being there matters. That proximity creates something the Zoom room cannot. The operators who survive won’t be the ones with the best WiFi. They’ll be the ones who understand why someone would drive through snow and traffic on a Sunday morning when they could stream from bed. --- ## ✅ Coworking Trends Survey 2025 The Coworking Values Podcast is keen to support Carsten Foertsch and Deskmag - The Coworking Magazine Coworking Trends Survey - the longest-running global study tracking the evolution of coworking and flex spaces. If you’re a coworking community builder or operator, take 5–10 minutes to share how your space is doing this year. Your input helps shape the most accurate industry snapshot out there. ➡️ Take the survey now Help make sure voices from all types of spaces - big and small, rural and urban - are heard. --- ## Links & Resources ### Shamena Nurse-Kingsley’s Work - [Cowo & Crèche Website](https://www.cowocreche.com/?ref=londoncoworkingassembly.com) - [Connect with Shamena on LinkedIn](https://www.linkedin.com/in/shamena-nurse-kingsley-262144270/?ref=londoncoworkingassembly.com) - [Cowo & Crèche on LinkedIn](https://www.linkedin.com/company/cowo-creche/posts/?feedView=all&ref=londoncoworkingassembly.com) - [Cowo & Crèche on Instagram](https://www.instagram.com/cowo.creche/?ref=londoncoworkingassembly.com) - [Cowo & Crèche on Facebook](https://www.facebook.com/cowocreche/) ### Previous Coworking Values Podcast Episodes - [A Safe Place to Land: Coworking Through Life’s Uncertainty with Shamena Nurse-Kingsley](https://londoncoworkingassembly.com/a-safe-place-to-land-coworking-through/) - [How ACTionism Screenings Help Members Go From Solo Mission to “I’ve Got a Crew” with Ellie Meredith](https://londoncoworkingassembly.com/how-actionism-screenings-help-members/) ### Bernie’s Projects - [AI for Coworking Quiz](https://ai-coworking.scoreapp.com/?ref=londoncoworkingassembly.com): Free assessment tool for coworking spaces - [Bernie’s LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com): Connect directly ### Community Resources - [London Coworking Assembly](https://londoncoworkingassembly.com/) website - **Unreasonable Connection Going Live!** Link in the podcast email. - [Coworking Values Podcast](https://www.linkedin.com/showcase/coworking-values-podcast/?ref=londoncoworkingassembly.com) (LinkedIn page) - [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com): 8,000+ member community - [Request an ACTionism Film Screening](https://www.actionism.space/request-a-screening/?ref=londoncoworkingassembly.com) - [Workspace Design Show](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com): February 2026, Business Design Centre, London ## 🧠 One More Thing Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support helps others discover how coworking enriches lives, builds careers, and strengthens communities. **Community is the key 🔑** ### They Host Church, Stop Brain Drain, and Won't Put Their Film on Netflix—And They're Winning URL: https://londoncoworkingassembly.com/they-host-church-stop-brain-drain-and-wont-put-their-film-on-netflix-and-theyre-winning/ Last updated: 2026-03-19T20:29:09.000Z ### LinkedIn Show Notes #34 from the Coworking Values Podcast Bullpen. --- 🎙️ Listen to these stories and hundreds of others on the[](https://coworkingvaluespodcast.substack.com/) [Coworking Values Podcast.](https://coworkingvaluespodcast.substack.com/) --- Three different community builders. Two continents. One pattern: They stopped optimising for scale and started building for depth. And the people who needed them showed up. --- This week from the[](https://coworkingvaluespodcast.substack.com/) [Coworking Values Podcast](https://coworkingvaluespodcast.substack.com/) Bullpen: We've been tracking why some spaces feel like communities and others feel like expensive libraries with good Wi-Fi. Turns out the answer isn't about beanbags or brand partnerships. It's about whether you're optimising for convenience or building for connection. We found three people who chose connection. Here's what they built. --- ## The Assignment - [SHAMENA NURSE-KINGSLEY](https://www.linkedin.com/in/shamena-nurse-kingsley-262144270/?ref=londoncoworkingassembly.com) runs a faith-forward coworking space in Alexandria, Virginia, that hosts a church every Sunday. - [Dimitris Manoukas](https://www.linkedin.com/in/dimitrismanoukas/?ref=londoncoworkingassembly.com) researches how collaborative workspaces in "left-behind" Europe are helping to stop the brain drain. - [Ellie Meredith](https://www.linkedin.com/in/ellie-meredith05/?ref=londoncoworkingassembly.com) made a documentary about finding her climate action crew—and now coworking spaces worldwide are hosting screenings that spark local projects.The Assignment None of them is chasing unicorn funding. None of them apologises for their specificity. Shamena could have played it safe—called it a "family-friendly workspace" and left the Jesus bit quiet. But she went harder: "unapologetic, faith-forward space grounded in my roots as a proud Air Force veteran." In a city of 159,102 people, with 11,597 square feet and a capacity for 338, she likes her odds. --- ## The Injustice We're Tracking Here's what's broken: The dominant story in coworking says convenience is king. Work from anywhere. Stream church from bed. Optimise everything. Scale or die. This story hollows out the thing that actually sustains us—the messy, inconvenient, yet essential work of showing up for one another. It tells operators in peripheral places they're failing. It tells people who care deeply that their energy has no economic value. It treats connection as a byproduct when it's actually the product. The market won't fix this. The state won't fix this. People do. --- ## Shamena Nurse-Kingsley: The Kingdom Business Model Shamena spent 20 years in military service, including work supporting a law enforcement agency. She knows how institutions work. She also knows how they fail. [Cowo & Crèche](https://www.linkedin.com/company/cowo-creche/?ref=londoncoworkingassembly.com) in Alexandria is 11,597 square feet of unapologetic specificity—but here's what matters: She could've played it safe with that much space. Generic "flexible workspace" branding to appeal to everyone. Instead, she went harder on specificity. Faith-forward. Family-focused. Veteran-owned. It hosts Celebration Church DC every Sunday—not as a client, but as a partner. "We're in partnership with the church," Shamena explains. "There are things the church has put in there that we are allowed access to," like lighting and production equipment. The church uses the space. The space uses the church's assets. It's civic infrastructure being rebuilt through shared resources, not transactions. She's careful about who else books the space. "We do understand that church does happen here." But careful doesn't mean exclusive. When a Muslim group wanted to host Iftar, her answer was yes. "Even if you don't necessarily believe the faith journey that I'm on or you don't ascribe to it, that doesn't exclude you." The central claim: "Connection is more important than convenience." - Not convenient to drive through January snow to gather. - Not convenient to arrange the baptism pool setup with all the towels and mop logistics. - Not convenient to get dressed and show up when you could watch from bed. "We've put so much emphasis now on our convenience and self and my own convenience and my own comfort," Shamena says. "And now, connection is going down, down, down that list." She still believes that people are good. "That's why I allow myself to lean into connection over convenience." The space could sit empty on Sundays. Instead, it's "Club Jesus" every week—a weekly reminder that optimising for everything means building nothing that lasts. --- ## Dimitris Manoukas: Brain Gain, Not Brain Drain Dimitris is doing three jobs simultaneously, and they're all the same job. He's a PhD researcher at Panteion University studying youth engagement in collaborative workspaces. He's a research fellow at Politecnico di Milano, working on the Horizon "Remaking" project, which examines the territorial impact of remote work. He's collaborating with the[](https://www.linkedin.com/company/european-coworking-assembly/?ref=londoncoworkingassembly.com) [European Coworking Assembly](https://www.linkedin.com/company/european-coworking-assembly/?ref=londoncoworkingassembly.com) on[](https://www.linkedin.com/company/res-move-project/?ref=londoncoworkingassembly.com) [RES-MOVE Project](https://www.linkedin.com/company/res-move-project/?ref=londoncoworkingassembly.com) , exploring how coworking spaces can be inclusive environments for migrants and refugees. All roads lead to the same destination: stopping young people from leaving places that need them most. "Peripheral areas can be closer to cities or inside a city," Dimitris explains. "A left-behind suburb or an old warehouse area that has been abandoned." Empty Spain. Empty France. The industrial zones where capital moved out and never came back. Brain drain is the most serious issue these areas face. The coworking intervention isn't complicated. "Getting out of the house brings, one way or another, employment possibilities and civil society engagement." - First, could you show up? - Second, meet people. - Third, discover possibilities you couldn't see from your bedroom. "Networking, connectivity, is in the core of brain gain, which is the opposite of brain drain," Dimitris says. The method: Reach out to youth in small communities—you know each other. Ask them what events they'd like to see. Co-design activities. Bring them into the space with professionals and policymakers. Let informal networks form. Then comes more structured support: workshops on setting up a business, learning to work remotely—"which is also super important when it comes to youth retention. If you want someone to live in their area, you have to give them also this option." Two structural shifts are working in your favour: Digital skills can keep youth local. Knowledge work doesn't require a Barcelona address anymore. The cost-of-living crisis in big cities also discourages young people from staying. Many who left during the pandemic chose to remain in rural areas. "These places can be the mediators that bring all the threads together," Dimitris says. In Ireland and the UK especially, traditional community centres and youth centres are adopting coworking practices, learning to "find the perfect middle road that connects bottom-up needs with top-down expectations." Not gentrification. Not extraction. Economic diversification that lets people stay. --- ## Ellie Meredith: The 25-Minute Documentary That Starts Movements Ellie left school feeling anxious about climate change, with nowhere to put the energy. She struggled to have conversations at school "about the things that were going on outside the school gates." Then she found[](https://www.linkedin.com/company/re-action-collective/?ref=londoncoworkingassembly.com) [Re-Action Collective](https://www.linkedin.com/company/re-action-collective/?ref=londoncoworkingassembly.com) . "Finding the collective gave me permission to imagine another way of doing things, and it really has felt like a real homecoming and a remembering of what really matters in this moment." A filmmaker named Mike made a 25-minute documentary about her journey. It's called Actionism, and it's moving through the world in a deliberately inconvenient way: community screenings only. Not cinemas. Not streaming platforms. "A community screening isn't just about watching a film," Ellie explains. "It's about being together in a shared space with open hearts and curious minds to see where those connections and questionings might start to move toward something." She learned from[](https://www.linkedin.com/company/99p-films/?ref=londoncoworkingassembly.com) [99p Films](https://www.linkedin.com/company/99p-films/?ref=londoncoworkingassembly.com) in Cornwall: - Start with a communal feast. - Do a mindful breathing session before the film. - Show a complementary short film afterwards. - Then sit in a big circle—including Ellie and Mike when they're there—and the whole room has a conversation, not one person answering questions. The activation ideas that work: "Wouldn't it be wonderful if..." dreaming activities where people write ideas on Post-its, then figure out together how to make it happen. Partnering with local repair cafés—people bring clothes, bikes, electronics and mend together, "a really nice way to resist that throwaway culture." Visible mending workshops. Art supplies for people to respond through collaging or drawing. "I definitely feel things on a deeper frequency than others," Ellie says. "I don't really know where to put any of that energy unless it's part of collective action." That frequency exists in your space. The film is just the excuse to gather. Hundreds of screenings are now taking place worldwide. - Living rooms. - Libraries. - Coworking spaces. - Anywhere people can sit together and ask: Who else cares about this stuff? --- ## The Pattern: Infrastructure for Energy They Said Has No Value Shamena's faith-forward family space. Dimitris's peripheral hubs for youth retention. Ellie's climate action screenings. None of these optimise for scale. They optimise for depth. They're building civic infrastructure in the gaps the market and the state won't fill. Not because they're saints. Because the gaps are where they live. This is[](https://www.linkedin.com/in/jon-alexander-11b66345/?ref=londoncoworkingassembly.com) [Jon Alexander](https://www.linkedin.com/in/jon-alexander-11b66345/?ref=londoncoworkingassembly.com) 's shift from Consumer to Citizen, documented in real time. - The Consumer story says: optimise for convenience, scale or die, your energy only matters if it generates returns for shareholders. - The Citizen story says: Your energy matters because you're here; connection is the product, and depth beats breadth. Shamena could stream church services and call it accessible. Dimitris could focus his research on successful urban hubs. Ellie could put Actionism on Netflix and call it impact. Instead, they're all building infrastructure for the thing that sustains us: showing up for each other in specific, messy, inconvenient ways. ### Your coworking space is already this infrastructure. The baptism pool on Sunday morning. The Post-it note dreaming session after the film. The young person who stays in their hometown because they found a crew at the local hub. This isn't peripheral work. This is the centre. The question isn't whether to do this work. The question is whether you're naming it. --- ## Who This Is For If you run a space with fewer than 150 members and have been told you're failing because you haven't scaled, this is for you. If you've been told to be more generic to appeal to a wider audience, but specificity is your strength, this is for you. If you care about your neighbourhood more than your brand partnerships, this is for you. If you measure success by who finds their crew, not by how many hot desks you filled, this is for you. The corporate coworking story says: optimise for convenience, monetise every square foot, scale quickly, and exit even faster. That story has its place. But it's not your story. - Your story is Shamena's: building a kingdom business where people show up because connection matters more than convenience. - Your story is Dimitris's: creating spaces where young people can stay instead of leaving. - Your story is Ellie's: hosting screenings where people find others who care. You don't need 11,000 square feet to host a church. You don't need a 338-person capacity to partner with a faith organisation. Start with one Sunday. One screening. One local partnership. The work scales through depth, not size. You're not failing. You're building civic infrastructure. You're just not optimising for the wrong metrics anymore. If that's you, you're not alone. And you don't need permission to keep building. --- ### We're documenting next from the Bullpen The February 2026 London lineup for[](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) [Unreasonable Connection Going Live!](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) Be one of 150 coworking community builders and operators who will gather to talk about citizenship, not consumerism, and building a local sustainable coworking business in an economic shitstorm and uncertainty. Coming in November 2025[](https://www.linkedin.com/company/urbanmba/?ref=londoncoworkingassembly.com) [Urban MBA](https://www.linkedin.com/company/urbanmba/?ref=londoncoworkingassembly.com) 's[](https://www.linkedin.com/company/actionism/?ref=londoncoworkingassembly.com) [ACTionism](https://www.linkedin.com/company/actionism/?ref=londoncoworkingassembly.com) screening in their Old Street HQ, and look out for[](https://www.linkedin.com/in/markoorel/?ref=londoncoworkingassembly.com) [Marko Orel](https://www.linkedin.com/in/markoorel/?ref=londoncoworkingassembly.com) ,[](https://www.linkedin.com/in/helga-moreno-34416499/?ref=londoncoworkingassembly.com) [Helga Moreno](https://www.linkedin.com/in/helga-moreno-34416499/?ref=londoncoworkingassembly.com) and[](https://www.linkedin.com/in/jvanderlinden/?ref=londoncoworkingassembly.com) [Jeannine van der Linden](https://www.linkedin.com/in/jvanderlinden/?ref=londoncoworkingassembly.com) will be online talking about how coworking support for Ukraine has evolved since the Russian invasion on February 24, 2022. --- ### Next Steps 1️⃣ Host an Actionism screening - Request a hosting guide at[](http://actionism.film/?ref=londoncoworkingassembly.com) [actionism.film](http://actionism.film/?ref=londoncoworkingassembly.com) . Pay as you feel (£100 recommended). Invite members and neighbours. Have the conversation. See what starts. 2️⃣ Join the London lineup in February -[](https://coworkingassembly.eu/unreasonable-connection?ref=londoncoworkingassembly.com) [Unreasonable Connection](https://coworkingassembly.eu/unreasonable-connection?ref=londoncoworkingassembly.com) brings together 150 operators for a day of citizenship-focused conversation.[](https://www.linkedin.com/company/workspace-design-show/?ref=londoncoworkingassembly.com) [Workspace Design Show London](https://www.linkedin.com/company/workspace-design-show/?ref=londoncoworkingassembly.com) is the same week, we'll all be there too! 3️⃣ Map your peripheral - Who in your area has been left behind by the "knowledge economy"? How does your space reach them? Write it down. Then do one thing about it this week. 4️⃣ Clarify your specificity - What makes you unapologetically you? If you've been playing it safe to appeal to everyone, pick one true thing about your space and say it louder. See who shows up. 5️⃣ Connect with the guests: - [Shamena Nurse-Kingsley on LinkedIn](https://www.linkedin.com/in/shamena-nurse-kingsley-262144270/?ref=londoncoworkingassembly.com) | Cowo & Crèche, - [Dimitris Manoukas on LinkedIn](https://www.linkedin.com/in/dimitrismanoukas?ref=londoncoworkingassembly.com) |[ ](https://ruralradicals.com/?ref=londoncoworkingassembly.com)[Rural Radicals](https://ruralradicals.com/?ref=londoncoworkingassembly.com) |[ ](https://www.resmove.eu/?ref=londoncoworkingassembly.com)[ResMove](https://www.resmove.eu/?ref=londoncoworkingassembly.com) - [Ellie Meredith on LinkedIn](https://www.linkedin.com/in/ellie-meredith05/?ref=londoncoworkingassembly.com) |[ ](https://reactioncollective.org/?ref=londoncoworkingassembly.com)[Reaction Collective](https://reactioncollective.org/?ref=londoncoworkingassembly.com) --- Shout-out to the 10+ spaces already confirmed for Actionism screenings. You're the ones actually building this. We're just documenting it. When you host yours, share what happened in the[](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) . The movement needs your story. --- ### Thank you for your time and attention today! ### How ACTionism Screenings Help Members Go From Solo Mission to "I've Got a Crew" with Ellie Meredith URL: https://londoncoworkingassembly.com/how-actionism-screenings-help-members/ Last updated: 2025-10-28T22:38:30.000Z How ACTionism Screenings Help Members Go From Solo Mission to "I've Got a Crew" with Ellie Meredith 0:00 /200 1× ## Episode Summary *“I really struggled to relate to people at school because the conversations that I was hoping to be able to have with my friends were about the things that were going on outside the school gates... But what I love about finding the collective is that it’s given me permission to imagine another way of doing things, and that it really has felt like a real homecoming.”* Ellie Meredith is 19 years old. She’s a Community Cultivator at Re-Action Collective, co-organiser of Shrewsbury’s Climate Café, and the protagonist of a 25-minute documentary called ACTionism that’s currently screening in living rooms, pubs, libraries, and coworking spaces across the world. But two years ago, she was crawling inside herself, overwhelmed by climate anxiety, trapped in a classroom where nobody wanted to talk about the things that actually mattered. The shift came from two questions. Not from a therapist. Not from a careers advisor. From Jon Alexander, whom she’d emailed after reading his book about citizenship. > He asked, *"What gives you joy?*" And *where does that joy meet the work that needs doing in the world?* Those questions cracked something open. Within weeks, she’d met the crew at Re-Action Collective—a grassroots organisation challenging the outdoor industry’s throwaway culture by teaching repair, running gear rental schemes, and making the outdoors accessible to people who’ve been priced out. She’d found her people. She’d stopped trying to save the planet alone. This conversation isn’t just about Ellie’s journey. It’s about what coworking spaces can do with a 25-minute film, a room full of chairs arranged in a circle, and an invitation to dream together about what could happen next in your community. Bernie and Ellie walk through the mechanics of hosting a community screening—how to avoid the tumbleweed moment after the credits roll, why repair workshops and art supplies work better than Q&As, and what actually happens when you give people permission to imagine differently. If you’ve ever wondered how to use your space for something deeper than hot-desking, this is the blueprint. Find your people. Host a screening. See what begins. --- ## Timeline Highlights \[01:14\] Bernie sets the frame: this is about getting like-minded people in your coworking space, watching something together, and having intentional conversations afterwards \[02:21\] Ellie’s realisation: “Do you know how much of a life fluke that is?” — finding your people quickly after leaving school \[02:35\] “I was feeling quite lost at sea and fairly lonely. I really struggled to relate to people at school because the conversations I was hoping to have were about things going on outside the school gates.” \[04:21\] The origin of Ellie’s climate concern: volunteering with Shropshire Wildlife Trust, watching flooding happen more and more, seeing nature collapse on her doorstep \[07:51\] Bernie’s question about neurodiversity: Does feeling things more deeply make the horror worse when you see a flood? \[09:09\] “Being neurodivergent certainly adds another level of complexity to the read that I have on the world.” \[10:19\] How ACTionism works: community screenings in living rooms, pubs, libraries, anywhere people gather—not on streaming platforms, not touring cinemas \[12:37\] Bernie asks the hard question: how do you avoid the awkward silence after showing a film? \[14:25\] The circle method: sit everyone in a big circle, including the filmmaker, so it’s not one person answering questions but the whole room having a conversation \[16:04\] What happens after screenings: dreaming activities with post-it notes, repair workshops, art supplies for visual responses \[19:09\] Bernie: “How on Earth did you find yourself in a film?” \[21:12\] The email that changed everything: Ellie writes to Jon Alexander after reading his book about citizenship \[24:46\] Bernie’s main takeaway from the Conduit event: we don’t have to have all the answers \[29:00\] Where to find Ellie: LinkedIn, and obviously the Re-Action Collective --- ## The Neurospicy Activist Who Hated Four Walls School was suffocating for Ellie. Not in the vague, everyone-hates-homework way. In the specific, visceral, *‘I’m-crawling-inside-myself’* way that happens when you’re neurodivergent and the world insists you sit still in four walls whilst climate collapse is happening outside the gates. She describes herself as a “neurospicy human”—a phrase that does more work than any clinical diagnosis could. It signals: I feel things on a different frequency. The mounting pressure of exams didn’t just stress her out; it became too much. The conversations at school weren’t about what mattered. They were surface-level whilst floods were getting worse in Shropshire, whilst nature was collapsing on her doorstep from her volunteer work with the Wildlife Trust. Bernie picks up on this immediately. He asks if neurodiversity exacerbates the feeling of horror when you see a flood. Ellie’s answer: “I definitely feel things a lot more deeply than other people. My senses around it are very much heightened, and I don’t really know where to put any of that energy unless it’s part of collective action.” This is the heart of why ACTionism matters for coworking spaces. Your members aren’t all neurotypical. They’re not all processing climate anxiety, economic precarity, or community collapse in the same way. But many of them are feeling it deeply, and they don’t know where to put that energy. The solo mission to save the world—buying a reusable cup, recycling properly—feels joyless because it is. It’s action without connection. It’s doing something to feel less helpless, not because it actually changes anything. Ellie found the outlet she needed when she found Re-Action Collective. Not because they had the answers, but because they gave her a crew. People who cared about the same things. People who were doing something together, not alone. --- ## Two Questions That Rerouted Everything After leaving school, Ellie emailed Jon Alexander. She’d read his book about citizenship—stories of ordinary people doing extraordinary things—and it cracked something open. She wasn’t expecting much back. Maybe a thumbs up. Maybe nothing. Instead, Jon invited her to London. They sat down together, and he asked two questions: - *What gives you joy?* - *Where does that joy meet the work that needs doing in the world?* Those questions are deceptively simple. They’re not: *What do you want to be when you grow up?* Or *what’s your five-year plan?* They’re citizen questions, not consumer questions. They assume you have agency. They assume the world needs what brings you alive. Ellie’s answer: she loved being outside, volunteering with the Wildlife Trust, and she wanted to do more with other people in her community. Jon made the connection to Re-Action Collective, a grassroots organisation in the French Alps working on circular economy solutions for the outdoor industry. Two years later, she’s a Community Cultivator there, and her journey is the spine of a documentary being screened in hundreds of communities worldwide. For coworking operators, this moment is instructive. The most valuable thing you can offer your members isn’t faster WiFi or better coffee. It’s the connection between what gives them joy and the work that needs to be done. Sometimes that connection happens in a casual hallway conversation. Sometimes it happens because you hosted a film screening and someone realised they weren’t alone. Jon Alexander didn’t solve Ellie’s climate anxiety. He asked better questions. Your coworking space can do the same. --- ## Community Screenings as Civic Infrastructure ACTionism isn’t on Netflix. It’s not touring cinemas. It’s moving through the world via community screenings—living rooms, pubs, libraries, coworking spaces. Anywhere people can gather with open hearts and curious minds. This is intentional. The film is designed to be a conversation starter, not a consumption experience. You request a screening kit, pay what you feel (they suggest £100 to keep the magic going), and host it wherever makes sense for your community. - The guide Ellie wrote walks you through it. - The film itself is 25 minutes. - What happens afterwards is where the work begins. **Bernie asks the operator’s question:** How do you avoid the tumbleweed moment? You show something. You ask for questions. Silence. Ellie’s learned from organisations like 99p Films in Cornwall, who’ve turned community screenings into a ritual: communal feast, mindful breathing, film, then discussion. But the key shift is the circle. Don’t stand at the front like you’re answering questions from an audience. Sit in a circle with everyone else. Let the person next to someone speak first, so others gain the confidence to join in. The screenings that work best don’t end with Q&As. They end with action. Some communities do “wouldn’t it be wonderful if...” dreaming activities—stack post-it notes with ideas, then figure out together how to make one happen. Others run repair workshops, teaching darning or visible mending whilst people chat. Some bring out art supplies and let people respond visually, because words don’t always reach the places that need reaching. **For coworking spaces, this is plug-and-play civic infrastructure.** - You already have the room. - You already have the chairs. - You already have members who care about their community but don’t know how to move from caring to doing. - A 25-minute film and a facilitated conversation can be the bridge. --- ## From Passive Watchers to Active Participants The language around ACTionism is precise. It’s not activism in the traditional sense—protests, petitions, pressure campaigns. It’s actionism. Acting towards something, not just resisting what is. Reimagining what could be. This distinction matters for community spaces. Traditional activism can feel inaccessible or intimidating to people who don’t see themselves as “activists.” Actionism is quieter. It’s repair cafés and skill shares. It’s dreaming activities and Post-it notes. It’s the shift from being a passive spectator to an engaged participant in your own community. Ellie talks about how the people in her crew at Re-Action are mostly neurodivergent, and they’re all drawn to this work because it’s big. Systems change. Circular economy. Making the outdoors accessible. These aren’t small projects, but they don’t require you to chain yourself to anything. They require you to show up, learn a skill, share what you know, and stay connected to the others. The film screenings facilitate this shift in real time. You walk in as someone who’s worried about climate change but doesn’t know what to do. You watch 25 minutes of Ellie’s journey from isolation to collective action. You sit in a circle with neighbours and talk about what gives you joy and where that meets the work that needs doing. You leave with names, ideas, maybe even a date for the next gathering. For coworking operators, this is the dream. You want members who don’t just rent desks—they build things together. They start projects. They connect with the wider community. A film screening is a permission structure for all of that to begin. --- ## The Circular Economy Starts with Repair Re-Action Collective challenges the outdoor industry’s linear model: take, make, use, dispose. High-performance gear is expensive, designed to be replaced, and often ends up in landfill because it’s too complex to recycle profitably. The alternative is circular: repair, rental, reuse, repurpose. Teach people to mend their own gear. Run rental schemes so people can access equipment without buying it. Collect old uniforms from corporate partners and repurpose them. Make the outdoors accessible to people who’ve been priced out by the £200 waterproof jacket. This isn’t just environmental—it’s economic. The outdoor industry thrives on consumption, but the people who love the outdoors often can’t afford to participate. By teaching repair skills and running rental schemes, Re-Action is building a parallel economy based on access rather than ownership. The screenings that include repair workshops make this tangible. People bring clothes, bikes, and electronics. They sit together, learn to darn or fix a zip, and suddenly they’re not just talking about sustainability—they’re practising it. The conversation happens naturally because you’re doing something with your hands, side by side with someone you don’t know yet. For coworking spaces, the lesson is clear: give people something to do with their hands whilst they talk. Art supplies. Repair tools. Post-it notes for dreaming. The conversation flows differently when it’s not just faces staring at faces. --- ## Finding the Others Is the Whole Point Ellie uses the phrase “find the others” multiple times. It’s not her phrase originally—it’s from the citizen movement Jon Alexander writes about—but it’s become her North Star. After years of feeling isolated, of trying to carry climate anxiety alone, she’s found a crew. People who don’t think exactly like her but want to show up for the planet in similar ways. Bernie pushes on this: *Does the ‘find the others’ thing nourish you?* Ellie’s answer is immediate. Yes. Through screenings, workshops, and her work at Re-Action, she’s constantly bringing people together. Not people who agree with her about everything—that would be a cult—but people who want to show up, who are willing to sit in uncertainty, who care enough to try. This is the unspoken promise of every coworking space. You’re not just renting desks—you’re helping people find their others. - The freelancer who thought they were the only one struggling. - The social entrepreneur who felt alone in caring about impact over profit. - The creative who’d been isolated in their spare room for two years. A film screening gives you a structure to make that connection explicit. You’re inviting your members and your wider community to show up, watch something together, and see who else cares. The conversation afterwards isn’t just about the film—it’s about discovering you’re not alone. Bernie’s final observation lands perfectly: *I always think I have to have all the answers. But actually, everyone who doesn’t have all the answers and introduces an idea is the person I pay the most attention to.* You don’t need to solve climate change to host a screening. You need to care enough to create the space where others can find each other. --- ## Links & Resources **Ellie Meredith’s Work** - [Ellie on LinkedIn](https://www.linkedin.com/in/ellie-meredith05/?ref=londoncoworkingassembly.com) - [ACTionism Film: 25-minute documentary](https://www.actionism.space/?ref=londoncoworkingassembly.com) - [Re-Action Collective](https://re-action-collective.org/?ref=londoncoworkingassembly.com) - [Download the ACTionism Screening Kit](https://drive.google.com/file/d/1%5FgA8TdUgNUHU-rFZH5Ru6F7dEBi4M9ov/view?ref=londoncoworkingassembly.com) ##### **🎙️ Referenced Coworking Values Podcast Episodes** - [Jon Alexander on Coworking Values Podcast](https://londoncoworkingassembly.com/why-every-coworking-space-is-already/) - [Gavin Fernie-Jones on Coworking Values Podcast](https://londoncoworkingassembly.com/when-certainty-dies-everything-changes/) - [Tony Bacigalupo with Jon Alexander 2024 ](https://londoncoworkingassembly.com/the-state-of-belonging-repairing-2d6/)[**The State of Belonging: Repairing Our Social Fabric**](https://londoncoworkingassembly.com/the-state-of-belonging-repairing-2d6/) - [Peter Block Small Groups, Big Changes: Impact On Coworking Conversations](https://coworkingvaluespodcast.substack.com/publish/post/144517094) **Community & Events** - Join this and other conversations with people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Unreasonable Connection](https://luma.com/LondonCoworkingAssembly?k=c&ref=londoncoworkingassembly.com) Monthly online gatherings for Coworking Community Builders. - [Workspace Design Show London 2026](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [European Coworking Day May 2026](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [London Coworking Assembly](https://londoncoworkingassembly.com/) - [European Coworking Assembly](https://coworkingassembly.eu/?ref=londoncoworkingassembly.com) - [Workspace Design Show](https://workspacedesignshow.com/?ref=londoncoworkingassembly.com) — February 2025, London - [Unreasonable Connection Going Live! — One-day event for 150 Coworking Community Builders, February 2025, London](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) **Bernie’s Projects** - [London Coworking Assembly ](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/)[**5-Day AI Crash Course for Coworking Spaces**](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/) - [Urban MBA - London](https://urbanmba.co.uk/?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworkingvaluespodcast?ref=londoncoworkingassembly.com) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) ## 🧠 One More Thing Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support helps others discover how coworking enriches lives, builds careers, and strengthens communities. **Community is the key 🔑** ### Why Coworking Spaces Are the Antidote to Brain Drain with Dimitris Manoukas URL: https://londoncoworkingassembly.com/why-coworking-spaces-are-the-antidote/ Last updated: 2025-10-21T20:59:51.000Z Why Coworking Spaces Are the Antidote to Brain Drain with Dimitris Manoukas 0:00 /200 1× ## Episode Summary *“When there is such a place in a peripheral area, it’s usually a place that a young person will visit one way or another. You can reach out to them. You can walk around the neighbourhood because we’re talking about small communities, so you know each other.”* Dimitris is a PhD researcher at Panteion University of Social and Political Sciences in Athens, Research Fellow at Politécnico di Milano for the Remaking Horizon project on remote working policies, project lead for Rural Radicals, collaborator on EU and EEA-funded initiatives like ResMove and Cowork4YOUTH. He’s a storyteller who changed his medium from literature to community infrastructure. His entire professional life reads as a search for a new, more empowering narrative for the people and places left behind by Europe’s dominant economic story. He grew up in Greece’s intellectual centres—Thessaloniki and Athens—but now turns his focus to the periphery. The forgotten villages. The declining market towns. The suburbs where the last young person left decades ago. He’s translating the language of the urban core and applying it to heartlands that desperately need new economic models. The problem is stark: across Spain, France, Greece, and beyond, entire regions are being drained of their young talent. Not a trickle, but a haemorrhage. The brightest minds pack bags and board planes from regional airports, heading for Berlin, Madrid, Barcelona, and London. The term “brain drain” sounds clinical. But behind every statistic is a family losing a daughter, a village losing its future, a local economy losing the one person who might have started something new. Dimitris isn’t just researching this crisis. He’s building the infrastructure to reverse it. His work poses a provocative question: what if coworking spaces are more than just remote work and good Wi-Fi? What if they’re actually civic infrastructure—the new town squares where young people practise economic citizenship, where migrants find pathways to entrepreneurship, where peripheral communities discover they don’t need to move to the capital to build meaningful work? This conversation explores how collaborative spaces can become mediators, bringing together digital opportunities, community networks, and practical skills training. Bernie and Dimitris discuss everything from the cost-of-living crisis pushing people back to smaller towns, to the specific challenges facing Greece’s social enterprise sector, to why youth retention requires more than sporadic events—it demands organised, sustained policy that connects bottom-up needs with top-down support. This episode matters because it challenges the narrative that economic opportunity only exists in major cities. For independent coworking operators, this masterclass helps you understand your role not just as a business owner, but as a community anchor. For anyone working in peripheral regions, it’s proof that brain gain is possible when you build the proper infrastructure for connection, learning, and economic agency. --- ## ⏱ Timeline Highlights **\[01:24\]** Dimitris introduces himself: PhD researcher studying youth engagement and employment policies in collaborative workspaces across peripheral Europe **\[04:04\]** Bernie asks the sleep question—when does Dimitris rest with so many projects spinning simultaneously? **\[06:45\]** “Peripheral doesn’t just mean rural—it can be a left-behind suburb or an old warehouse area inside a city” **\[09:05\]** “Building your network is one of the hardest things young people need to do. The opportunities to build your network are very, very small nowadays.” **\[12:23\]** The economic reality: young people move from Vigo to Barcelona and Madrid, taking their wealth with them—coworking spaces can anchor people locally **\[16:00\]** “The cost-of-living crisis discourages young people from staying longer in big cities” **\[17:51\]** “Many old institutions, like community centres, adopt coworking practices and rebrand themselves as hubs” **\[18:04\]** Bernie asks about Dimitris’s ideal hub—the mental picture he carries **\[20:19\]** “It’s really nice, in Greek, we say to listen to a good word, to a nice word every day when you go.” **\[22:00\]** Where to find Dimitris: LinkedIn is the central hub for all his projects and deliverables **\[24:01\]** Bernie’s closing: host a screening of the Actionism film in your coworking space to kickstart community conversations about collective action --- ## The Peripheral Economy Problem The language matters here. Dimitris doesn’t say “rural decline” like it’s inevitable. He says “peripheral areas” because geography isn’t the only factor. You can be peripheral in the heart of a city—an old industrial quarter where the factories closed, where services dried up, where nobody opens new businesses anymore. These areas share common symptoms: population loss, ageing demographics, limited job opportunities, poor digital infrastructure, and a persistent sense of being left behind. The social and economic isolation feeds on itself. When young people leave, they take energy, ideas, purchasing power, and hope with them. This isn’t just about losing workers. It’s about losing the social fabric. When the young leave, community organisations lose volunteers. Local businesses lose customers. Schools close. The remaining residents age in place, and the cycle becomes self-reinforcing. Dimitris has spent years interviewing young people across Europe who are beneficiaries of employment and engagement initiatives run through collaborative spaces. What he’s discovered challenges the fatalistic narrative that these places are doomed. The pattern he’s documenting suggests that with the proper infrastructure—both digital and social—peripheral regions can offer something cities increasingly can’t: affordability, community, and quality of life. The pandemic proved this wasn’t just a theory. During lockdowns, knowledge workers fled expensive city centres for countryside cottages and coastal towns. Some stayed. The question now is whether communities can build the right conditions to make staying attractive, not just temporarily tolerable. --- ## Youth Engagement as Community Infrastructure Dimitris describes a methodology that works: use collaborative spaces as the physical anchor for youth engagement, then build programming around what young people need. First step: stop waiting for them to find you. Walk around the neighbourhood. In small communities, you know each other. Do customer research—ask young people what events they’d actually attend, what skills they want to learn, what barriers they face. Then bring them into the space with other like-minded peers, some professionals, maybe policymakers, depending on the event. The magic isn’t in the formal programming—it’s in the informal networks that form when people start showing up regularly. Someone mentions they need help with graphic design. Another person knows someone. A conversation leads to a collaboration. A collaboration leads to paid work. Dimitris is careful to distinguish between engagement and employment. Engagement is the umbrella term—getting people out of isolation, connecting them to community, giving them a place to belong. Employment is one of the direct or indirect effects of engagement. You can’t force job creation, but you can create the conditions where economic opportunity becomes more likely. The spaces that succeed with youth retention share standard practices: they offer skills workshops on remote work, business setup, and digital tools. They host regular social events that aren’t explicitly about work. They maintain a visible presence in the community rather than expecting everyone to find them online. And critically, they work with—not against—young people’s desire for meaningful work that doesn’t require leaving home. What this conversation doesn’t capture is the toll. The grant applications that fail. The community members who leave anyway. The quiet moments when building this infrastructure feel like bailing out the ocean with a teaspoon. Dimitris carries this work across multiple countries whilst the economic ground keeps shifting beneath everyone’s feet. For the exhausted UK operator listening to this, that tension between vision and viability isn’t abstract—it’s Tuesday afternoon. --- ## The Digital Opportunity (and Its Economic Reality) The cost-of-living crisis is reshaping where people can afford to live. Dimitris sees this as a convergence point: cities are becoming increasingly unaffordable, while remote work is becoming increasingly viable. For the first time in generations, young people don’t automatically need to move to the capital to access knowledge economy jobs. But let’s be clear about the economics. Remote work solves the income problem only if you already have clients, skills, and savings. For local youth without university degrees or professional networks, “learn to code” isn’t a magic wand. Digital skills matter, but so does access to the networks that generate paid work in the first place. Bernie often talks about how the middle class is being hollowed out, and coworking should wake up and pay attention before coworking becomes a privilege. If peripheral spaces are to anchor economic opportunity, they must be affordable for local wage earners, not just for remote workers who bring London salaries to Greek villages. The coworking space acts as a mediator, bringing all the threads together. It has the physical space, the people who run it with knowledge and networks, and the neutrality that allows different groups to mix. It’s not a youth centre (which might feel too institutional) or a startup accelerator (which might feel too exclusive)—it’s a third place where anyone can show up, pay a reasonable rate, and find their people. This is particularly crucial for retaining graduates who leave peripheral areas to study in bigger cities. The question isn’t whether they’ll leave initially—most will. The question is whether something is compelling enough to bring them back after they finish their degree. A thriving collaborative workspace, connected to local businesses and remote opportunities, might be exactly that anchor. --- ## The Hub as Civic Infrastructure When Dimitris describes his ideal hub, he’s painting a picture that goes far beyond coworking industry clichés. Yes, it’s community-led and focuses on solidarity and the circular economy. But listen to what else he includes: it’s a promoter of bottom-up policy-making whilst maintaining contact with policymakers themselves. It’s a safe space for all social groups. It’s a place where people listen to you, where you hear “a good word” every day when you arrive. In Greek, they have this phrase about listening to a good word—a nice word—every day. For someone isolated in a peripheral area, or a migrant trying to find their footing, or a young person convinced they need to leave to matter, that daily affirmation changes everything. It’s not motivational fluff. It’s proof that you belong in a community that sees you. This is coworking as civic infrastructure, not just commercial space. The comparison to community centres rebranding as hubs isn’t accidental. In Ireland and the UK, old institutions that struggled with relevance are adopting coworking practices and finding new life. They’re recognising that the model—flexible membership, diverse programming, emphasis on connection—meets a need that traditional community centres often miss. The key is moving beyond sporadic, occasional interventions. Youth retention and brain gain policies must have scope, structure, and sustained commitment. A one-off skills workshop doesn’t change trajectories. A consistent programme, embedded in community infrastructure, can. The best hubs function as mediators between multiple worlds: connecting young people to professionals, migrants to locals, and bottom-up needs to top-down resources. They’re bridges. And in peripheral areas that feel cut off from power centres, bridge-building is political work even when it’s dressed up as workspace management. --- ## The Greek Context: Building in the Ruins The Greek debt crisis shadows everything Dimitris does. From roughly 2009 to 2018, the country was hollowed out by EU-imposed austerity. Youth unemployment hit 50%. An entire generation became “NEETs”—not in education, employment, or training. The best and brightest left in droves. But the crisis also created an opening. When traditional institutions—the state, banks, political parties—lost legitimacy, people looked for alternatives. Social enterprises and cooperatives emerged not just as businesses but as acts of social resistance and survival. Dimitris’s work is a direct descendant of those solidarity movements. He’s part of a generation stepping into the void left by state failure, using EU funding (the irony isn’t lost on him) to build the infrastructure that should have existed all along. The challenge for Greek social enterprise is immense: hostile legal frameworks, lack of access to finance, punitive taxation (some entrepreneurs pay 100% of annual social taxes in advance), and bureaucratic inertia. Yet people persist. They’re not just fixing problems—they’re demonstrating that a different economic model is possible. This context matters because his Rural Radicals project explicitly focuses on “ethical branding” and “ethical tourism.” This isn’t marketing fluff—it’s a deliberate positioning against extractive development models that profit outsiders whilst leaving communities depleted. The tension is real: how do you build an alternative economy whilst partnering with tourism, real estate, and finance industries? How can you accept EU funding without embracing EU ideology? These aren’t abstract questions for Dimitris—they’re daily negotiations. --- ## Migration, Coworking, and Economic Agency The ResMove project tackles one of Europe’s most contentious issues: migration. In a political climate where migrants are often framed as threats or burdens, Dimitris and his collaborators are doing something quietly radical—using coworking spaces as integration infrastructure. The approach rejects the charity model. Instead of treating migrants as passive recipients of aid, ResMove focuses on pathways to entrepreneurship and self-employment. The assumption is simple but powerful: people with migrant backgrounds bring skills, experience, and economic potential. What they often lack is access to networks, knowledge of local business registration, and a community of peers. Coworking spaces can provide all three. A woman from Aleppo who made pastries famous in her neighbourhood now needs to understand UK or Greek business regulations. She needs customers. She needs people who’ll vouch for her quality. A collaborative workspace, if it’s doing its job correctly, can help with all of this. The social innovation here isn’t technological—it’s relational. By creating spaces where migrants and locals work alongside each other daily, these casual interactions can foster trust. Trust leads to business referrals, collaborations, and the social capital necessary for economic participation. This work directly challenges the narrative that migrants drain resources. Instead, it demonstrates how they can become active economic citizens when given infrastructure for connection rather than barriers to participation. --- ## The Contradiction: EU-Funded Radicals There’s a fascinating tension running through Dimitris’s entire portfolio. His projects use the language of grassroots empowerment: ”rural radicals,” “bottom-up,” “community-led.” Yet the funding, reporting structures, and policy frameworks are inherently top-down, flowing from Brussels and national governments. This creates a constant negotiation. How much of a project’s radical soul gets diluted in the grant application process? When you’re accountable to EU reporting requirements and key performance indicators, how do you preserve the messy, emergent, authentic quality that makes real community work? Dimitris operates as what you might call a “pragmatic radical.” He’s not throwing rocks from outside the system—he’s a skilled navigator of complex bureaucracies, channelling institutional power towards grassroots ends. He’s using the master’s tools to fix the master’s house. The approach has obvious strengths: access to significant funding, legitimacy with policymakers, and the ability to work at scale across multiple countries. But it also creates dependencies. When your project’s existence depends on Brussels approving your following grant, how truly radical can you be? This isn’t a criticism—it’s the reality of doing social change work within existing power structures. The question for anyone in Dimitris’s position is how to maintain integrity and vision whilst accepting that the money comes with strings attached. --- ## What Independent Operators Can Learn If you run an independent coworking space, particularly in a smaller town or city, Dimitris’s work offers a blueprint. You’re not competing with WeWork. You’re building civic infrastructure that can anchor economic opportunity in your community. That’s an entirely different value proposition. Begin by understanding who’s leaving your area and why. Engage with young people about what would make staying appealing. Identify the gap between what is available locally and what they need to establish sustainable livelihoods. Often, it’s not just about jobs—it involves networks, skills, and the psychological reassurance that staying isn’t settling. Position your space as the bridge. Connect remote workers with local businesses that need their skills. Run workshops on business registration, tax compliance, and client acquisition. Provide a professional environment and peer community that makes working locally feel legitimate and sustainable. The programming matters, but so does consistency. One-off events don’t change trajectories. Regular gatherings, sustained relationships, and visible presence in the community create the conditions for reversing the talent exodus. Be explicit about your role. You’re not just offering desks—you’re building the infrastructure that lets people exercise economic agency in their home community. That’s citizenship work, even if you never use that word in your marketing. --- ## Links & Resources #### **Dimitris Manoukas’s Work** - [**Dimitris on LinkedIn**](https://www.linkedin.com/in/dimitrismanoukas/?ref=londoncoworkingassembly.com) - [Rural Radicals](https://www.ruralradicals.com/?ref=londoncoworkingassembly.com) - [RES-MOVE Website](https://www.resmove.eu/?ref=londoncoworkingassembly.com) - [RES MOVE LinkedIn](https://www.linkedin.com/company/res-move-project/posts/?feedView=all&ref=londoncoworkingassembly.com) - [REMAKING Project (Remote Work Research)](https://remaking-project.eu/?ref=londoncoworkingassembly.com) - [Cowork4YOUTH (EEA-funded research)](https://www.cowork4youth.org/?ref=londoncoworkingassembly.com) #### European Coworking Partners - [European Coworking Day May 2026](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [London Coworking Assembly](https://londoncoworkingassembly.com/) - [European Coworking Assembly](https://coworkingassembly.eu/?ref=londoncoworkingassembly.com) #### **Upcoming Events** - [Workspace Design Show London 2026](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [European Coworking Day 2026](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [Unreasonable Connection](https://luma.com/LondonCoworkingAssembly?k=c&ref=londoncoworkingassembly.com) Monthly online gatherings for Coworking Community Builders. - Marko Orel Seminar: November 2025 (Ukrainian diaspora and long-term support) **Featured Speakers:** - [Marko Orel: Head of Centre for Workplace Research, Department of Entrepreneurship, University of Prague](https://www.linkedin.com/in/markoorel/?ref=londoncoworkingassembly.com) - [Helga Moreno: Senior Marketer, SpaceBring, Ukrainian Coworking Association](https://www.linkedin.com/in/helga-moreno-34416499/?ref=londoncoworkingassembly.com) - [Jeannine on LinkedIn](https://www.linkedin.com/in/jvanderlinden/?ref=londoncoworkingassembly.com) [De Kamer Coworking Netherlands (established 2010)](https://www.dekamer.eu/?ref=londoncoworkingassembly.com) ### **Bernie’s Projects** - [London Coworking Assembly ](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/)[**5-Day AI Crash Course for Coworking Spaces**](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/) - **Free email course:** [**5 Biggest Mistakes Coworking Community Builders Make (And How to Avoid Them)**](https://londoncoworkingassembly.com/) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) #### **Projects Mentioned in Episode** - [Actionism Documentary: 25-minute film about collective action—ideal for community screenings and discussions](https://www.actionism.space/request-a-screening/?ref=londoncoworkingassembly.com) - [Faceworks: Refugee integration coworking space in Lewisham](https://www.face.work/?ref=londoncoworkingassembly.com) - [Urban MBA: Youth employment initiative in London](https://urbanmba.co.uk/?ref=londoncoworkingassembly.com) --- ## 🧠 One More Thing Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support helps others discover how coworking enriches lives, builds careers, and strengthens communities. **Community is the key 🔑** ### A 17-Year-Old in a McKenzie Hoodie Just Destroyed the Entire Coworking Industry With One Question. URL: https://londoncoworkingassembly.com/a-17-year-old-in-a-mckenzie-hoodie-just-destroyed-the-entire-coworking-industry-with-one-question/ Last updated: 2026-03-19T20:29:12.000Z ### LinkedIn Show Notes #37 from the Coworking Values Podcast Bullpen. --- 🎙️ Listen to these stories and hundreds of others on the[](https://coworkingvaluespodcast.substack.com/) [Coworking Values Podcast.](https://coworkingvaluespodcast.substack.com/) --- In 2019, a 17-year-old in a McKenzie hoodie at[](https://www.linkedin.com/company/mainyardstudios/?ref=londoncoworkingassembly.com) [Mainyard Studios](https://www.linkedin.com/company/mainyardstudios/?ref=londoncoworkingassembly.com) in Hackney shouted at me from the back of a workshop: "What the fuck is coworking? Why don't you just call it work?" He was right. The trans inclusion consultant in London, the Armenian revolutionary in Yerevan, and the cooperative director in Finsbury Park all stopped playing word games and started building actual infrastructure. Turns out McKenzie Lad understood something the venture capital crowd still doesn't. --- ### This week from the Coworking Values Podcast Bullpen: We've been tracking why some spaces feel essential to their communities while others feel like expensive libraries with good WiFi. Turns out it's not about amenities or scale. It's about whether you're building infrastructure or extracting money. We found three infrastructure builders across two continents. Here's what they built. --- ## The Assignment [Tash Koster-Thomas](https://www.linkedin.com/in/tashthomas/?ref=londoncoworkingassembly.com) runs equity and inclusion workshops for organisations across London, including companies like[](https://www.linkedin.com/company/we-create-space/?ref=londoncoworkingassembly.com) [WE CREATE SPACE](https://www.linkedin.com/company/we-create-space/?ref=londoncoworkingassembly.com) . She knows something most diversity consultants don't: sometimes safety requires exclusion. [Sara Anjargolian](https://www.linkedin.com/in/sara-anjargolian/?ref=londoncoworkingassembly.com) built[](https://www.linkedin.com/company/impacthubyerevan/?ref=londoncoworkingassembly.com) [Impact Hub Yerevan](https://www.linkedin.com/company/impacthubyerevan/?ref=londoncoworkingassembly.com) with glass walls in post-Soviet Armenia. Then watched those walls become the rehearsal space for a peaceful revolution. [Natasha Natarajan](https://www.linkedin.com/in/natasha-natarajan-22b87982/?ref=londoncoworkingassembly.com) runs[](https://www.linkedin.com/showcase/space4coop/?ref=londoncoworkingassembly.com) [SPACE4](https://www.linkedin.com/showcase/space4coop/?ref=londoncoworkingassembly.com) in Finsbury Park as co-director of Outlandish Cooperative. She's delivering £2.5 million in social value to Islington Council while most coworking chains extract value from communities. None of them took venture capital. None of them scaled globally. None of them was optimised for "premium amenities." Instead, they built infrastructure. --- ## The Injustice We're Tracking Here's the tribal identity driving coworking's yuppification: "People like us deserve premium amenities." Scale fast, attract enterprise clients, monetise every square foot, exit to a bigger player. Chase the premium market when the middle class gets squeezed. Turn community spaces into luxury products for Young Urban Professionals whilst pricing out the people who actually need it. Seth Godin talks about how "people like us do things like this" drives decisions. The corporate coworking story performs this tribal exclusion: "People like us optimise personal brands and choose from premium menus." This isn't just market competition. It's investors who extract profit, pricing out the very diversity that makes coworking valuable in the first place. I know coworking brands we all worship on LinkedIn whose main investors are also investors in battle tech, bankrolling companies like Elbit Systems. When profit becomes the only metric, community becomes collateral damage. Like the space my mate ran in in Old Street, owned by overseas investors, that shut without notice. A lawyer walked in: "We need to close the building now. The company has decided to stop operating as it's no longer profitable." They fired a missile from far away and walked away. The tribal message becomes clear: "People like us can afford to disrupt McKenzie Lad's day for better quarterly returns." The market won't fix this. The state won't fix this. People do. --- ## Tash Koster-Thomas: The Infrastructure of Safety Tash spent a decade watching organisations talk about inclusion while systematically excluding the people who most needed safety. As an equity, diversity, and inclusion consultant, she'd seen the pattern: "We want to be inclusive" followed by policies that chose comfort over safety. Then came the test. During a virtual LGBTQ+ workshop with 200 attendees, racist comments started appearing in the chat. Comments she couldn't see until they were displayed publicly on screen. "I had this real visceral reaction that I couldn't control, and I started to cry," Tash recalls. "I'm not going to hide my tears right now. I'm not going to apologise for what I share today... So often people sit behind keyboards and write these comments and they don't see the impact of their words. And today I want you to see the impact." That moment revealed something critical: the difference between performative inclusion and infrastructure. Real safety infrastructure requires hard choices. As Tash puts it: "A safe space can't always be a space that everybody comes to, because then by default, it stops being a safe space for the core demographic that you're trying to defend and support." This isn't about being "nice to everyone." It's about building systems that protect people when legal systems create fear and instability. The infrastructure she builds is simple and specific: gender-neutral bathrooms or explicit signage saying "you have the freedom to use whatever bathroom feels right for you." Consistent, non-performative allyship. Clear processes for handling conflict in real time. When UK legal rulings create confusion about trans rights, coworking spaces become essential civic infrastructure—places where people can exist safely while everything else shifts around them. --- ## Sara Anjargolian: The Infrastructure of Democracy Sara was an American lawyer who could've stayed comfortable in Los Angeles. Instead, she moved to post-Soviet Armenia because she saw civic activism beginning and "absolutely wanted to be part of it." In 2015, they opened Impact Hub Yerevan with walls of glass. This wasn't an aesthetic choice. It was political infrastructure. "We built it all with glass so everyone could see what everyone else was doing," Sara explains. "We were turning that idea upside down and pushing forth that collaboration is actually power and sharing is power." In a country where power came from secrecy, transparency was revolution. The organic collaborations were proof-of-concept: an architect, a winemaker, and a crowdfunding platform working together to "empower our grape farmers... to actually build tasting rooms on their land" instead of just selling grapes. Then came the real test: the 2018 Velvet Revolution. "Many of the people who were on the streets were our members, myself included," Sara recalls. The values they'd been practising inside those glass walls—transparency, collaboration, shared power—"started to spill out onto the streets." The revolution was peaceful. Not one person died. "All of a sudden, the country outside of the walls of Impact Hub started to espouse the same values as what we had been talking about inside the walls of our Impact Hub." This is infrastructure working at scale. The space wasn't just hosting democracy; it was rehearsing democracy. When war came in 2020, that infrastructure adapted instantly: "We turned from a coworking space... into almost a humanitarian centre, trying to help... our boys on the front lines... and all of the people who were displaced from their homes." You can't plan for every crisis. But you can build infrastructure that adapts to whatever comes. --- ## Natasha Natarajan: The Infrastructure of Economic Justice Natasha came to Space4 in Finsbury Park three years ago to research cooperatives for her master's thesis. Now she and[](https://www.linkedin.com/in/maddyneghabian/?ref=londoncoworkingassembly.com) [Maddy Neghabian](https://www.linkedin.com/in/maddyneghabian/?ref=londoncoworkingassembly.com) co-run Outlandish Cooperative, both the tech agency and the physical space. Space4 is different: they don't pay rent to Islington Council. Instead, they pay in social value. "We became one of[](https://www.linkedin.com/company/islington-council/?ref=londoncoworkingassembly.com) [Islington Council](https://www.linkedin.com/company/islington-council/?ref=londoncoworkingassembly.com) 's affordable workspaces. We got that deal by having an organisation called Founders & Coders as one of our anchor tenants." The result: Natasha and Maddy have delivered £2.5 million in social value so far. [Dan Sofer](https://www.linkedin.com/in/dsofer/?ref=londoncoworkingassembly.com) runs[](https://www.linkedin.com/school/founders-and-coders/?ref=londoncoworkingassembly.com) [Founders and Coders](https://www.linkedin.com/school/founders-and-coders/?ref=londoncoworkingassembly.com) —free coding bootcamps that turn people into developers. It's one of the longest-running, most important stories in community-driven tech education. And one of my favourite London coworking examples to share. Dan's graduates go on to create cooperatives like[](https://www.linkedin.com/company/gaza-sky-geeks/?ref=londoncoworkingassembly.com) [Gaza Sky Geeks](https://www.linkedin.com/company/gaza-sky-geeks/?ref=londoncoworkingassembly.com) and[](https://www.linkedin.com/company/yalla-coop/?ref=londoncoworkingassembly.com) [Yalla Cooperative](https://www.linkedin.com/company/yalla-coop/?ref=londoncoworkingassembly.com) —proving that peer-led learning beats any curriculum when it comes to economic infrastructure. Corporate coworking will never understand this: The most valuable stuff doesn't fit in the council's spreadsheets. "It's definitely tricky to track all these socially valuable interactions that happen in our space," Natasha admits. She's literally "sitting at our desk and we see two people meeting in a meeting room, and we're like, Oh, what's that about? That is social value." Every Wednesday, they run their legendary community lunch. Someone in the space organises it. They buy from local businesses. Freelancers find clients. "It's a really good way to help businesses network with each other in a really nice, friendly, informal way." When Natasha walks down Finsbury Park, "people wave at me so much that I feel like a minor celebrity... because I just know loads of people through using their businesses." That's not in the social value framework. That's worth more than any corporate membership fee. The space also runs Finsbury Park Job Club every Friday—run by[](https://www.linkedin.com/in/womope/?ref=londoncoworkingassembly.com) [Williamz Omope](https://www.linkedin.com/in/womope/?ref=londoncoworkingassembly.com) with "open doors, no signups required," helping people with everything from CV writing to using AI tools to draft letters to landlords about mould. Cooperative ownership changes everything: "There's two of us women running the space. I think that's really special, actually, because we have complete independence and control over what we do here." Two women of colour running economic infrastructure in North London, proving that ownership changes everything. --- ## The Pattern McKenzie Lad was right. [Tash Koster-Thomas](https://www.linkedin.com/in/tashthomas/?ref=londoncoworkingassembly.com) doesn't talk about "inclusion frameworks." She makes sure trans people can use the bathroom safely. [Sara Anjargolian](https://www.linkedin.com/in/sara-anjargolian/?ref=londoncoworkingassembly.com) didn't build a "collaborative workspace." She built a place where democracy could be practiced before it was needed in the streets. [Natasha Natarajan](https://www.linkedin.com/in/natasha-natarajan-22b87982/?ref=londoncoworkingassembly.com) doesn't run "community events." She runs Job Club every Friday because people need work. They answered McKenzie Lad's question by stopping the jargon and starting the work. The corporate story says: scale fast, monetise everything, optimise for premium amenities. The infrastructure story says: show up for your neighbourhood when official systems fail. Your coworking space is already this infrastructure. The question isn't whether to do this work. The question is whether you're naming it. --- ## How to Answer McKenzie Lad in Your Space There's a 25-minute film called[](https://www.linkedin.com/company/actionism/?ref=londoncoworkingassembly.com) [ACTionism](https://www.linkedin.com/company/actionism/?ref=londoncoworkingassembly.com) that does exactly what Tash, Sara, and Natasha do. It cuts through the jargon and gets to the work. It follows 16-year-old[](https://www.linkedin.com/in/ellie-meredith05/?ref=londoncoworkingassembly.com) [Ellie Meredith](https://www.linkedin.com/in/ellie-meredith05/?ref=londoncoworkingassembly.com) from climate anxiety to collective action. No theory. No frameworks. Just: "Here's what happens when people sit together, talk honestly, and leave with next steps." ### More and more coworking spaces are hosting ACTionism screenings. It's the perfect McKenzie Lad test—25 minutes of film plus conversation that actually works. Today (Wednesday 3-7PM) at Urban MBA near Old Street: [Jon Alexander](https://www.linkedin.com/in/jon-alexander-11b66345/?ref=londoncoworkingassembly.com) is screening it with the current cohort. Food by[](https://www.linkedin.com/company/urbanmba/?ref=londoncoworkingassembly.com) [Urban MBA](https://www.linkedin.com/company/urbanmba/?ref=londoncoworkingassembly.com) graduates who started African and Caribbean businesses! This is what neighbourhood workspace looks like when it supports everyone, not just the laptop class. At least ten coworking spaces are already hosting screenings. They've figured out what we keep trying to complicate: - Show film. - Start a conversation. - Stop pretending community happens by magic. After 25 minutes, you'll know whether this works in your space. You'll have felt what happens when people realise they're not alone with their concerns. Anyone can host a screening—a WeWork in Moorgate or a co-op in Ilford for Grime artists. 👉[](https://www.actionism.space/request-a-screening/?ref=londoncoworkingassembly.com) [Request your ACTionism screening here.](https://www.actionism.space/request-a-screening/?ref=londoncoworkingassembly.com) This is the citizen response to consumer coworking. This is how you answer McKenzie Lad. --- ## Who This Is For If McKenzie Lad would look at your space and ask, "Why don't you just call it work?" this is for you. If you're tired of performing "people like us deserve premium amenities" when specificity is your strength, this is for you. Your tribe chooses: "People like me host screenings and build tables for others." You don't need venture capital to pass the McKenzie Lad test. Start with who needs you most. Measure success by whether they'd wave at you in the street. You're not failing because you haven't yuppified. You're building civic infrastructure. If that's your tribe, McKenzie Lad was right—you don't need permission to just call it work. --- ## Fearless Front-Facers Recognition Shout-out to Kofi to[](https://www.linkedin.com/company/urbanmba/?ref=londoncoworkingassembly.com) [Urban MBA](https://www.linkedin.com/company/urbanmba/?ref=londoncoworkingassembly.com) hosting ACTionism tonight with Jon Alexander. Shout-out to the ten+ spaces already hosting screenings across London. Shout-out to everyone choosing "just call it work" over jargon. You're answering McKenzie Lad's question with action, not explanations. The movement needs your story. --- ## We're documenting next from the Bullpen More ACTionism screenings. More McKenzie Lad moments. More infrastructure builders choosing work over jargon. If you're building civic infrastructure disguised as a coworking space, we want to hear about it. Even after 300+[](https://coworkingvaluespodcast.substack.com/) [Coworking Values Podcast's](https://coworkingvaluespodcast.substack.com/) we're still meeting new stories every week! --- ## Do The Work 1️⃣ Host an[](https://www.linkedin.com/company/actionism/?ref=londoncoworkingassembly.com) [ACTionism](https://www.linkedin.com/company/actionism/?ref=londoncoworkingassembly.com) screening Host 25-minute film + conversation.[](https://www.actionism.space/request-a-screening/?ref=londoncoworkingassembly.com) [Request your ACTionism screening here.](https://www.actionism.space/request-a-screening/?ref=londoncoworkingassembly.com) Ten spaces are already hosting. Don't be the one who waits! --- 2️⃣ McKenzie Lad Test your space Could a 17-year-old in a hoodie understand what you do without jargon? If not, start there. --- 3️⃣ Start thinking about European Coworking Day 2026 One of the best ways on earth is to join with other like-minded coworking community builders in your local area and collaborate on[](https://coworkingday.eu/?ref=londoncoworkingassembly.com) [European Coworking Day 2026.](https://coworkingday.eu/?ref=londoncoworkingassembly.com) --- 4️⃣ Join[](https://www.linkedin.com/in/markoorel/?ref=londoncoworkingassembly.com) [Marko Orel](https://www.linkedin.com/in/markoorel/?ref=londoncoworkingassembly.com) ,[](https://www.linkedin.com/in/helga-moreno-34416499/?ref=londoncoworkingassembly.com) [Helga Moreno,](https://www.linkedin.com/in/helga-moreno-34416499/?ref=londoncoworkingassembly.com) and[](https://www.linkedin.com/in/jvanderlinden/?ref=londoncoworkingassembly.com) [Jeannine van der Linden](https://www.linkedin.com/in/jvanderlinden/?ref=londoncoworkingassembly.com) On November 27th, online, they discuss the development of coworking support for Ukraine since the Russian invasion on February 24, 2022.[](https://events.teams.microsoft.com/event/308231bf-5c0c-46af-862f-aa25dc0e9651@2b51a4b3-443f-4406-8ca4-19056a79a444?ref=londoncoworkingassembly.com) [RSVP here](https://events.teams.microsoft.com/event/308231bf-5c0c-46af-862f-aa25dc0e9651@2b51a4b3-443f-4406-8ca4-19056a79a444?ref=londoncoworkingassembly.com) --- 5️⃣ Join the London Coworking Assembly, February 2026,[](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) [Unreasonable Connection Going Live!](https://londoncoworkingassembly.com/unreasonable-connection-live-february-2026/) 150 coworking community builders choosing "build tables for others" over "optimise personal brands." It's not a 'coworking super club', it's 'find the others'. The alterative already exisits.[](https://luma.com/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) [Join the co-creation list](https://luma.com/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) . --- ### Connect with today's infrastructure builders: [Dan Sofer](https://www.linkedin.com/in/dsofer/?ref=londoncoworkingassembly.com) |[](https://www.linkedin.com/in/sara-anjargolian/?ref=londoncoworkingassembly.com) [Sara Anjargolian](https://www.linkedin.com/in/sara-anjargolian/?ref=londoncoworkingassembly.com) |[](https://www.linkedin.com/in/natasha-natarajan-22b87982/?ref=londoncoworkingassembly.com) [Natasha Natarajan](https://www.linkedin.com/in/natasha-natarajan-22b87982/?ref=londoncoworkingassembly.com) |[](https://www.linkedin.com/in/maddyneghabian/?ref=londoncoworkingassembly.com) [Maddy Neghabian](https://www.linkedin.com/in/maddyneghabian/?ref=londoncoworkingassembly.com) |[](https://www.linkedin.com/in/womope/?ref=londoncoworkingassembly.com) [Williamz Omope](https://www.linkedin.com/in/womope/?ref=londoncoworkingassembly.com) |[](https://www.linkedin.com/in/tashthomas/?ref=londoncoworkingassembly.com) [Tash Koster-Thomas](https://www.linkedin.com/in/tashthomas/?ref=londoncoworkingassembly.com) 🎙️ Listen to their stories and hundreds of others on the[](https://coworkingvaluespodcast.substack.com/) [Coworking Values Podcast.](https://coworkingvaluespodcast.substack.com/) --- ### Thank you for your time and attention today! ### It's Not the Brand Partnerships. So What Actually Keeps Your Members Coming Back? URL: https://londoncoworkingassembly.com/its-not-the-brand-partnerships-so-what-actually-keeps-your-members-coming-back/ Last updated: 2026-03-19T20:29:12.000Z ### LinkedIn Show Notes #33 from the Coworking Values Podcast Bullpen. --- 🎙️ Listen to these stories and hundreds of others on the[](https://coworkingvaluespodcast.substack.com/) [Coworking Values Podcast.](https://coworkingvaluespodcast.substack.com/) --- Refugees. Social capital. Citizens. Three answers to the same question—people stay when they're citizens, not consumers. --- At yesterday's[](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) [Unreasonable Connection](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) , we asked: "What keeps your members coming back when they could work from home for free?" Most answers were real, human, and straightforward. No one said the flying trapeze, ice bath, helicopter pad or free beer. [Jeannine van der Linden](https://www.linkedin.com/in/jvanderlinden/?ref=londoncoworkingassembly.com) has been running[](https://www.linkedin.com/company/kamer52/?ref=londoncoworkingassembly.com) [De Kamer, Inc.](https://www.linkedin.com/company/kamer52/?ref=londoncoworkingassembly.com) in Oosterhout, Netherlands, for 15 years. When we talked on the podcast, she didn't mention WiFi speed. She didn't mention coffee quality. She talked about refugees rebuilding their lives. That answer might seem disconnected from the question. But it's the most honest answer I've heard. Because what keeps people coming back isn't the amenities list or the Instagram-worthy design. It's not the app, the "curated community," or the brand partnerships that promise to "enhance member experience." It's the feeling that you're part of something that matters. Three people: - [Jeannine van der Linden](https://www.linkedin.com/in/jvanderlinden/?ref=londoncoworkingassembly.com) - [Tilley Harris](https://www.linkedin.com/in/tilley-harris-98543959/?ref=londoncoworkingassembly.com) - [Jon Alexander](https://www.linkedin.com/in/jon-alexander-11b66345/?ref=londoncoworkingassembly.com) Each person answered that question differently. But they're all saying the same thing. People stay when they're citizens of something, not consumers of it. --- ## Connection to something bigger brought Jeannine face-to-face with councils and refugees Jeannine didn't set out to work with refugees. She set out to solve her own problem. She immigrated to the Netherlands from the US as a trained lawyer. - Credentials. Experience. - A CV that should have opened doors. Instead, she found herself "excluded from the employment market." So she did what the women in her family always did when doors closed. She built her own. She founded De Kamer in 2010, creating the infrastructure she needed to survive. Fifteen years later, she's a partner in nine coworking spaces across the Netherlands. And she's learned something crucial. The same barriers she faced are the same barriers facing skilled migrants arriving in Europe every day. That realisation connected her to RES-MOVE. [RES-MOVE Project](https://www.linkedin.com/company/res-move-project/?ref=londoncoworkingassembly.com) is an EU-funded project working with 11 partners across 10 countries to turn coworking spaces into integration hubs for refugees. Jeannine works on this project through her role as Director of the[](https://www.linkedin.com/company/european-coworking-assembly/?ref=londoncoworkingassembly.com) [European Coworking Assembly](https://www.linkedin.com/company/european-coworking-assembly/?ref=londoncoworkingassembly.com) is one of those 11 partners. "The migrants entering Europe are resources to Europe," she told me. "The notion behind the project is that coworking spaces can act as integration hubs." This isn't charity. It's not a feel-good side project. It's a strategic economic infrastructure. Skilled people arrive with education, experience, and drive. Coworking spaces exist to support exactly those people. But there's a wall between them. Bureaucracy. Funding applications. Municipal departments nobody knows how to navigate. --- ## Operators speak 'entrepreneur.' Councils speak 'civic planner.' Jeannine's been navigating that wall for years through the European Coworking Assembly's work on RES-MOVE. And she's learned the language gap that blocks most operators from accessing public funding. "I was working with some small coworking spaces in Europe, and they had a project. They wanted their municipality to fund it," she said. "So they put together a presentation about how this project would cover its costs and turn a profit." Municipalities do not care about that at all. "They literally never had that thought. Their concern is, what is going to be the impact of what you're doing? How is it going to affect this municipality?" That disconnect is everything. Coworking operators pitch revenue, costs, and sustainability. Municipalities want impact, community benefit, and integration. The solution? Partner with NGOs that already speak that language. They know who to talk to. They have the relationships. They know what funders actually care about. [RES-MOVE Project](https://www.linkedin.com/company/res-move-project/?ref=londoncoworkingassembly.com) isn't handing out money to coworking spaces. It's building capacity—helping spaces run events, connect with migrants, and become genuine integration hubs. One of the spaces working with the RES-MOVE project didn't even know they were a "coworking space." They just knew they were helping people. That's the point. People stay when they're part of something bigger than themselves. When the space isn't just where they work—it's where they rebuild their lives. That answer raises another question. Why does "being part of something bigger" actually work? --- ## The invisible work nobody measures is what actually keeps people coming back Tilley Harris started as a photographer. She co-founded The Depot in Clapton, Hackney—a derelict tram depot that she and her co-founder renovated by hand for nine months in 2012. Brutal, hands-on work. Pulling out soundproofing. Replacing the roof. Sorting wiring and plumbing. All to create affordable studios, a gallery, and a community space. But she hit a wall. She realised that photographs could capture the story of community, but they couldn't prove its value to the people who controlled the money. "Photographs only take you so far in conversations about resource allocation," she told me. So she pivoted. She founded Akou to measure what she calls "social capital"—the invisible currencies that actually make communities work. ## What is social capital? It's the trust between neighbours. The creative exchange that happens over coffee. The emotional support someone offers when your project tanks. The knowledge-sharing that doesn't come with an invoice. "For a thriving ecosystem, you need diversity," Tilley said. "Monoculture forests are part of climate change issues. You really need diversity and the messiness that comes with that." That messiness is the point. A coworking space isn't a product you optimise. It's an ecosystem you nurture. The currencies circulating in a healthy space aren't just financial. They're relational. Creative. Emotional. Tilley's work is about making those invisible currencies visible—not to commodify them, but to prove they exist. To show councils, funders, and developers that this stuff matters. Because when you measure social capital, you realise something crucial. The things that keep people coming back don't show up on a balance sheet. People don't stay for the ping-pong table. They stay because someone in that space believed in their idea when no one else did. They stay because they met someone who became a collaborator, a friend, a lifeline when freelancing felt unbearably lonely. They stay because of trust. Connection. Shared struggle. The feeling that you're not doing this alone. "Ecosystem winning is really about working as a collective to access more opportunities together," Tilley said. "Rather than you're on your own trying to solve these problems." That's what people come back for. Not the space itself—the other people in it. If this invisible work is what keeps people coming back, we need to understand what we're really building. And why it matters urgently right now. --- ## Your coworking space is already political—you just need to see it Jon Alexander used to work in advertising. He was a brand strategist at places like Fallon London, crafting the consumer story—the narrative that our primary identity is as shoppers, that our role is to choose between fixed options based on self-interest. Then he walked away. He co-founded the New Citizenship Project and wrote Citizens: Why the Key to Fixing Everything is All of Us. His message to coworking operators right now is urgent. "It really matters to do what you're doing and actually to see yourselves as political actors." We're staring down the barrel of the collapse of the Labour Government and the potential rise of a far-right national government in the UK, he told me. The temptation is to tune out. To think this isn't relevant to running a coworking space. But it is. "These spaces are where increasingly, they're critical civic infrastructure," Jon said. "They're what I think of as civic catalysts. They are where people meet one another, and with a bit of engagement and facilitation, where people can be encouraged to face into the challenges facing their local communities and actually start to do stuff together." --- ## This is the shift from consumer to citizen. In the consumer story, you're a passive recipient. You pay for a service, you receive it, you move on. Your only power is choosing between options someone else created. In the citizen story, you're an active participant. You co-create the space. You shape its culture. You don't just use the community—you build it. Jon's not saying you should pick a political party. He's saying the work you're doing is already political with a small "p"—it's about power, participation, and who gets to shape the future. "Coworking spaces are spaces for that to happen," he said. "Step up and acknowledge that. Start hosting events that are about celebrating the best of what your local area is and naming the challenges, and convene people to come up with shared initiatives." --- ## His framework is simple: purpose, platform, prototype. Purpose: What are you really trying to do here? What's so big you need people to help you do it rather than doing it for them? Platform: What structures and opportunities do you create to make it meaningful and joyful for people to participate? Prototype: How do you spot where someone has energy for something and build from there? This is how you turn renters into citizens. This is how your space becomes infrastructure, not just a service. ## Three people. Three perspectives. One answer. Jeannine saw that migrants and coworking spaces were separated by bureaucracy. So through her work at the European Coworking Assembly on RES-MOVE, she's building bridges and teaching operators to speak the language of councils. Tilley saw that the invisible work of trust and connection was being ignored. So she built tools to measure and prove social capital exists. Jon saw that people were being treated as consumers rather than citizens. So he built a framework for participation and co-creation. But they're all saying the same thing. Jeannine says: People stay when they're connected to a purpose bigger than themselves—like helping refugees rebuild lives. Tilley says: People stay because of social capital—trust, creative exchange, emotional support you can't get at home. Jon says: People stay when they're citizens building something together, not consumers renting a desk. All three of these perspectives converge in a straightforward action. None of this shows up on your amenities list. - You can't buy it with brand partnerships. - You can't fake it with an Instagram aesthetic. - You build it by creating space for people to be citizens, not consumers. - You build it by nurturing the invisible currencies of trust and connection. - You build it by connecting to meaningful work in your community. --- ## Here's how you start this conversation in your space ## 🔴 [https://youtu.be/BUa2PBy0wog](https://youtu.be/BUa2PBy0wog?ref=londoncoworkingassembly.com) 🔴 ## Host a screening of ACTionism in your space. [ACTionism](https://www.linkedin.com/company/actionism/?ref=londoncoworkingassembly.com) is a 25-minute documentary about[](https://www.linkedin.com/in/ellie-meredith05/?ref=londoncoworkingassembly.com) [Ellie Meredith](https://www.linkedin.com/in/ellie-meredith05/?ref=londoncoworkingassembly.com) , a young woman who was paralysed by climate anxiety. She read Jon's book[](https://jonalexander.net/writing/?ref=londoncoworkingassembly.com) [Citizens](https://jonalexander.net/writing/?ref=londoncoworkingassembly.com) , got in touch, and he connected her to a[](https://www.linkedin.com/in/gavin-fernie-jones/?ref=londoncoworkingassembly.com) [Gavin Fernie-Jones](https://www.linkedin.com/in/gavin-fernie-jones/?ref=londoncoworkingassembly.com) and[](https://www.linkedin.com/in/heather-davies-communicating-sustainability/?ref=londoncoworkingassembly.com) [Heather Davies](https://www.linkedin.com/in/heather-davies-communicating-sustainability/?ref=londoncoworkingassembly.com) and the[](https://www.linkedin.com/company/re-action-collective/?ref=londoncoworkingassembly.com) [Re-Action Collective](https://www.linkedin.com/company/re-action-collective/?ref=londoncoworkingassembly.com) in the French Alps. That space became the seed of a movement. Independent outdoor retailers are shifting from sale to repair and reuse. Community hubs are built around fixing what's broken instead of buying what's new. The film follows Ellie's journey from anxiety to action. It's about finding others who share your passion and building something together. --- This week, Jon Alexander, Ellie Meredith, and Caroline Lucas—former co-leader and leader of the Green Party—gathered at[](https://www.linkedin.com/company/theconduit/?ref=londoncoworkingassembly.com) [The Conduit](https://www.linkedin.com/company/theconduit/?ref=londoncoworkingassembly.com) in London for a live conversation about this exact work.[](https://www.youtube.com/live/gAXHfM7nGAs?si=pzhZs63hb29wGl0W&ref=londoncoworkingassembly.com) [Watch it here.](https://www.youtube.com/live/gAXHfM7nGAs?si=pzhZs63hb29wGl0W&ref=londoncoworkingassembly.com) --- That's the social proof. That's the endorsement. This isn't some fringe project—this is the work. And here's the beautiful thing: you can bring this conversation into your space. Request a screening at[](http://actionism.space/request-a-screening?ref=londoncoworkingassembly.com) [actionism.space/request-a-screening](http://actionism.space/request-a-screening?ref=londoncoworkingassembly.com) . They send you the Vimeo link and a toolkit. You screen the 25-minute film. Then you have a conversation. What does this mean for us? What can we repair instead of replace? What can we build together? These conversations spark small actions. Small actions build into movements. Movements change communities. One of the first spaces hosting a screening in London is[](https://www.linkedin.com/company/urbanmba/?ref=londoncoworkingassembly.com) [Urban MBA](https://www.linkedin.com/company/urbanmba/?ref=londoncoworkingassembly.com) near Old Street. Follow them to hear when the date is published. This isn't another event. It's a catalyst for the shift from consumer to citizen that Jeannine, Tilley, and Jon are all talking about. --- ## Who this story is for There's a version of the coworking story that's about scale, enterprise clients, and global office portfolios. That world exists. It employs thousands of people. It solves real problems for corporations. But that's not the only story. And it's not the story that most independent operators are living. If you're running a space with under 150 members, you're not trying to "disrupt the office business model on a global scale." You're trying to keep the lights on, pay your staff fairly, and create something that matters to your local community. The Jeannine, Tilley, and Jon approach isn't a stepping stone to something bigger. It's not the "small time" version of coworking that you outgrow when you get serious. It's a completely different thing. You're not building a product that scales. You're building civic infrastructure that roots. You're not optimising for enterprise sales. You're creating economic access for people who need it. You're not a platform. You're a place. And here's what nobody tells you: you don't have to want the other thing. You don't have to feel like you've failed because you're not chasing venture capital or signing enterprise contracts. You don't have to treat the community as a "value exchange" or bring in "brand partnerships" to prove your worth. The work you're doing—creating spaces where freelancers can afford to belong, where local makers can access tools, where refugees can rebuild lives, where community managers are valued and supported—that's not the practice round. That's the work. This newsletter is for those who do that work. The people who see coworking as something you build with your community, not something you sell to them. If that's you, you're not alone. And you don't need permission to keep building. --- 🎙️ Listen to these stories and hundreds of others on the[](https://coworkingvaluespodcast.substack.com/) [Coworking Values Podcast.](https://coworkingvaluespodcast.substack.com/) --- ## Get Involved This Week 1️⃣ Host an[](https://www.linkedin.com/company/actionism/?ref=londoncoworkingassembly.com) [ACTionism](https://www.linkedin.com/company/actionism/?ref=londoncoworkingassembly.com) Screening Request yours at[](http://actionism.space/request-a-screening?ref=londoncoworkingassembly.com) [on this link here.](http://actionism.space/request-a-screening?ref=londoncoworkingassembly.com) (Follow[](https://www.linkedin.com/company/urbanmba/?ref=londoncoworkingassembly.com) [Urban MBA](https://www.linkedin.com/company/urbanmba/?ref=londoncoworkingassembly.com) on LinkedIn for their London screening date!) 2️⃣ RSVP for November's: Unreasonable Connection - Join the monthly online call for coworking community builders[](https://luma.com/09qtaks9?ref=londoncoworkingassembly.com) [RSVP here](https://luma.com/09qtaks9?ref=londoncoworkingassembly.com) 4️⃣ Watch[](https://www.linkedin.com/in/ellie-meredith05/?ref=londoncoworkingassembly.com) [Ellie Meredith](https://www.linkedin.com/in/ellie-meredith05/?ref=londoncoworkingassembly.com) ,[](https://www.linkedin.com/in/caroline-lucas-981955335/?ref=londoncoworkingassembly.com) [Caroline Lucas](https://www.linkedin.com/in/caroline-lucas-981955335/?ref=londoncoworkingassembly.com) and[](https://www.linkedin.com/in/jon-alexander-11b66345/?ref=londoncoworkingassembly.com) [Jon Alexander](https://www.linkedin.com/in/jon-alexander-11b66345/?ref=londoncoworkingassembly.com) Discuss Citizens, Climarte and ACTionism[](https://www.youtube.com/live/gAXHfM7nGAs?si=pzhZs63hb29wGl0W&ref=londoncoworkingassembly.com) [YouTube link](https://www.youtube.com/live/gAXHfM7nGAs?si=pzhZs63hb29wGl0W&ref=londoncoworkingassembly.com) --- ### Thank you for your time and attention today! ### How to Talk to Councils So They Actually Fund Your Projects with Jeannine van der Linden URL: https://londoncoworkingassembly.com/how-to-talk-to-councils-so-they-actually/ Last updated: 2025-10-10T00:40:53.000Z How to Talk to Councils So They Actually Fund Your Projects with Jeannine van der Linden 0:00 /200 1× ## Episode Summary *“There is a real disconnect between community coworking spaces and the people who will fund these kinds of needs.”* There’s a gap. On one side, people are arriving in Europe with skills, education, and drive. On the other side, coworking spaces are built on community, collaboration, and openness. In the middle, a wall of bureaucracy, funding applications, and municipal departments that nobody knows how to navigate. Jeannine van der Linden has run a coworking space in Oosterhout, Netherlands, since 2010\. She knows exactly what it feels like to walk into her local municipality with a good idea and watch officials stare blankly because nobody knows what to do with her. That disconnect — between community coworking spaces and the institutions holding funds for community projects — is costing everyone. Migrants can’t access spaces. Spaces can’t access funding. Economic potential sits idle whilst paperwork piles up. Enter [RES-MOVE](https://www.resmove.eu/?ref=londoncoworkingassembly.com): 11 partners across 10 countries, funded by the European Commission’s AMIF (asylum, migrants, and integration fund), with one mission — turn coworking spaces into real integration hubs. Not charity. Not handouts. What Jeannine calls “a strategic economic necessity.” This conversation strips away the polish. Jeannine talks openly about writing grant proposals that bombed because coworking operators think like entrepreneurs (will this turn a profit?) whilst municipalities think like impact assessors (what will this do for our community?). She explains why the Ukrainian diaspora became the initial focus, and how it evolved as the reality of long-term migration set in. She reveals that NGO partners already possess the municipal contacts that coworking spaces have been seeking for years. The friction is real. The timeline is slow (EU projects move from first contact to active work over several years). But the pathway is clear: coworking spaces need to stop reinventing the funding wheel and start partnering with organisations that already know how to open those doors. If you’ve ever felt stuck between having the capacity to serve your community and no clue how to fund it adequately, this episode hands you the map. Jeannine’s not selling inspiration. She’s offering infrastructure. **This is for:** Independent coworking operators who know their space could serve their community better, but don’t know how to access funding. Community builders are frustrated by dead-end grant applications. Anyone who’s ever been told “somebody will send you an email” by their local council, only to receive nothing. **You’ll leave with:** Practical knowledge about EU funding structures, why NGO partnerships matter, how to reframe your pitch from profit to impact, and exactly where the [RES-MOVE](https://www.resmove.eu/?ref=londoncoworkingassembly.com) project needs help right now. --- ## Timeline Highlights **\[00:04\]** “There’s a gap” — Bernie frames the core problem: skilled migrants, community-ready coworking spaces, and a bureaucratic wall nobody knows how to climb **\[01:55\]** Jeannine calls in from Oosterhout, Netherlands — halfway between Amsterdam and Brussels, running a coworking space since 2010 **\[02:17\]** [RES-MOVE](https://www.resmove.eu/?ref=londoncoworkingassembly.com) explained: Resources On the Move — migrants as economic resources to Europe, funded by AMIF **\[03:24\]** “Coworking spaces can act as integration hubs” — the central thesis driving 11 partners across 10 countries **\[04:31\]** The EU timeline reality check — from first contact to funding approval to actually starting work takes years **\[06:41\]** The corporate/community divide exposed — some spaces don’t even call themselves coworking spaces or know they’re part of the movement **\[08:37\]** What a coworking space actually gets from [RES-MOVE](https://www.resmove.eu/?ref=londoncoworkingassembly.com) — events, projects, connections to develop their capacity, not just cash handouts **\[09:53\]** “Strategic economic necessity, not a handout” — Jeannine reframes the entire conversation about migrant support **\[12:17\]** The funding disconnect revealed — coworking spaces can’t even find the right person at the municipality; NGO partners already have those contacts **\[13:46\]** The presentation that failed — when coworking spaces pitch profit whilst municipalities only care about community impact **\[20:43\]** “Sometimes this happens in the middle of a project” — ideas evolve, maps get redesigned, new funding opportunities emerge **\[25:01\]** The Call for Ideas is still open — if you’ve got a project that increases inclusion for migrants in your coworking space, fill out the form **\[27:24\]** Marko Orel’s November seminar announced — focusing on Ukrainian diaspora, long-term integration, and what actually works **\[31:07\]** Marko introduced properly — Head of Centre for Workplace Research at the University of Prague, Department of Entrepreneurship, Academic Director of the extended realities research lab **\[32:22\]** Helga Moreno — works at SpaceBring coworking software, Ukrainian Coworking Association leader, “a big cheese” --- ## The Bureaucratic Wall Between Good Ideas and Funding Here’s what actually happens when you walk into your local council with a coworking project that could genuinely help your community: absolutely nothing. Jeannine describes the experience with the specificity that only comes from living it. - You prepare a presentation. - You explain your project. - You centre it around what entrepreneurs care about — costs, profit, sustainability. - The officials nod politely. Someone says, “somebody will send you an email.” - Nobody ever does. You’re unsure who to follow up with. The project dies. The problem isn’t your idea. The problem is you’re speaking a different language. As Jeannine puts it, municipalities “literally never had that thought” about whether something would cover its costs and turn a profit. What they want to know is: what’s the impact on our community? How does this affect the municipality? This gap has kept coworking spaces away from significant funding for years. Not because the money doesn’t exist — there are substantial funds at the municipal, regional, and EU levels specifically for community projects. But because nobody taught coworking operators how to frame their work in impact terms, and nobody taught municipal funding officers what coworking spaces actually are. The Netherlands has made progress — all grants are now consolidated on a single website. But as Jeannine points out, even when it’s well organised, you as a solo coworking operator probably don’t have time to read that website, decode the requirements, and craft a proposal that speaks their language. That’s not a personal failing. That’s a structural gap that needs bridging. ## Why NGOs Already Have the Access You’ve Been Hunting For One of the quietly revolutionary aspects of [RES-MOVE](https://www.resmove.eu/?ref=londoncoworkingassembly.com) is who’s actually in the room. Out of 11 partner organisations, there are two academic partners, the European Coworking Assembly, and eight NGOs that work with migrants on a regular basis. They’re not coworking people. They’re migration specialists. And they already know exactly who to call at the municipality. Jeannine describes walking into the first meeting in Athens and saying, “I have a coworking space, but I don’t, to my knowledge, have any migrants.” That’s when it became clear: there’s a serious disconnect between community coworking spaces and the people who will fund these kinds of needs. Then comes the surprise. There are two partners in the Netherlands on this project: Jeannine’s space and an NGO called NetworkPro that works primarily with women. NetworkPro already knew people in Oosterhout. Jeannine’s town. Officials she’d been trying to reach. They just... knew them. This is the unlock. NGOs have spent time building relationships with the exact funding bodies that coworking spaces need to access. They understand the application processes, impact measurement frameworks, and the specific language required for proposal approval. They’ve already navigated the maze. The [RES-MOVE](https://www.resmove.eu/?ref=londoncoworkingassembly.com) model isn’t asking coworking spaces to become funding experts overnight. It’s creating partnerships where NGOs bring municipal access and migration expertise, whilst coworking spaces bring physical infrastructure and community integration capacity. Each partner contributes what they actually know how to do. For independent coworking operators reading this: you don’t need to learn everything about EU funding structures tomorrow. You need to find the local NGO that’s already doing community work and start a conversation about collaboration. They’re looking for physical spaces and community networks. You have both. ## Migrants as Economic Resources, Not Problems to Solve The entire framing of [RES-MOVE](https://www.resmove.eu/?ref=londoncoworkingassembly.com) hinges on a single, crucial reposition. As Jeannine explains: “The inflexion point of this project is that the migrants entering Europe are resources to Europe that are not, for various reasons, getting brought to their full development when they get to Europe.” This isn’t soft language or charitable thinking. This is an economic reality. Jeannine emphasises that, particularly with Ukrainians, “they are, in general, highly educated people. Ukraine was a tech centre, an ag centre.” These aren’t people who need basic skills training. They’re individuals who require access to networks, workspace, and the social infrastructure that facilitates integration into a new economy. She’s clear about the gap between public messaging and reality: “There’s a lot of public messaging, much of which is misinformation about refugees and who they are. Refugees are not dirty, poor, and uneducated, and certainly the Ukrainians are not.” The traditional refugee support model focuses on immediate needs — housing, food, safety. Essential, yes. But it often stops there, creating dependency rather than a pathway to economic participation. Coworking spaces are positioned differently. They’re designed around collaboration, openness, and economic opportunity. When Jeannine talks about [RES-MOVE](https://www.resmove.eu/?ref=londoncoworkingassembly.com)’s goal — “to support migrants in their ability to either get a job, start a business, and in so doing, integrate in their local communities” — she’s describing what coworking spaces already do for everyone else. The only difference is intentionality. This framing also protects against the charity trap. When you position community support as an investment rather than a handout, you change the entire conversation. Municipalities understand investment. They understand economic development. They understand community resilience. ## The Ukrainian Diaspora and Long-Term Integration Reality [RES-MOVE](https://www.resmove.eu/?ref=londoncoworkingassembly.com) initially focused specifically on Ukrainians. When Russia invaded Ukraine, the immediate response was emergency support — get people to safety, provide temporary housing, and assume they’d return home once the war ended. But time changes assumptions. As Jeannine explains: “When we wrote it, the project was focused very much on the Ukrainian diaspora.” But not every country in Europe has a significant Ukrainian diaspora, so “the migrants that are being helped, that were helped, approached during this project are not so much entirely Ukrainians.” The longer-term reality is complex. Jeannine describes the shift: “We were not thinking of long-term integration into European countries of the Ukrainian diaspora. Because I think in an overwhelming majority, they said they wanted to go home after they kicked the Russians out.” But things have evolved. “For some, that has changed over time because, well, there are a lot of reasons. The Ukrainians should give their reasons, but Ukraine's recovery period will likely be extended. There’s been a lot of destruction, and everything damaged has to be fixed. Then people start thinking about, well, my kids have started school in the Netherlands or in the UK and whatever.” She continues: “Let’s say we kick out the Russians by December. Do I want to take them back to Ukraine now, given the current situation? I think for some people, that answer is not necessarily yes.” This shift from temporary support to long-term integration changes everything. It means people need real economic pathways, not just emergency assistance. It means children need an education that will serve them wherever they end up. It means communities need to think about permanent integration, not just temporary accommodation. The November seminar with Marko Orel will address this specifically — how support for Ukrainians began right after the invasion, how it’s developed over time, and what best practices have emerged around long-term migration versus temporary support. Helga Moreno will discuss the initiatives Ukrainian coworking spaces have undertaken since the war began. ## The Community Coworking vs Corporate Coworking Chasm There’s a line in this conversation that’s easy to miss but essential. Jeannine says: *“The gap between community coworking spaces and corporate coworking spaces is vast because quite a lot of the spaces that have been actively engaged in this project and in other projects around this don’t call themselves coworking spaces, don’t know that we call them coworking spaces.”* Some think of themselves as co-living spaces with a workplace, rather than coworking spaces with a place to sleep. Others, as Jeannine puts it bluntly, aren’t interested “in the community except as a marketing technique.” This split has consequences. When EU-funded projects like [RES-MOVE](https://www.resmove.eu/?ref=londoncoworkingassembly.com) go looking for coworking partners, they often find spaces that are structurally coworking but culturally disconnected from the values-driven coworking movement. These spaces might have the physical infrastructure, but not the community intention that makes integration actually work. Bernie references this from his OuiShare days, when he talked to freelancers in coworking spaces. It turned out that in mainland Europe, people considered themselves “consultants who worked in collaborative workspaces.” Every time he sent an email saying, “If you’re a freelancer who works in a coworking space, this is for you,” it didn’t land. As he puts it: “It’s like sending me an email for brain surgeons that work in chip shops.” The language matters. The values matter more. Jeannine references the “distinction between the coworking movement and the coworking sector”. Some spaces are part of a movement built on community values, others are just part of the property sector. For independent coworking operators, this clarifies your positioning. If you’re values-driven, community-focused, and genuinely care about inclusion — that’s your advantage. Corporate coworking chains can’t do what you do because they’re not structured for it. EU funding projects like [RES-MOVE](https://www.resmove.eu/?ref=londoncoworkingassembly.com) require spaces like yours because they already possess the community infrastructure that facilitates integration. ## The Call for Ideas and What It Actually Means The [RES-MOVE](https://www.resmove.eu/?ref=londoncoworkingassembly.com) Call for Ideas is still open. There’s a form on the website at [RES-MOVE](https://www.resmove.eu/?ref=londoncoworkingassembly.com). But what does that actually mean for you? It doesn’t mean: *“Tell us you need two more employees and we’ll hand you a sack of cash.”* As Jeannine clarifies: “We really can’t structure it as, You, the coworking space, tell me that what you need to become more inclusive for migrants is two more employees, and then I hand you a sack of cash, because that’s not the objective. The objective is to develop the coworking space itself to receive and to bring in these particular people.” If you have a specific project idea in these 10 participating countries that would make your coworking space more inclusive for migrants and aligns with [RES-MOVE](https://www.resmove.eu/?ref=londoncoworkingassembly.com)’s goal, please share it with them. When Bernie jokingly asks if the idea could be *“I’d like to make a water slide in my garden for migrants,”* Jeannine’s response is perfect: “I mean, you could do that... We want to hear all the ideas. If somebody’s got a good argument for the way that helps us to achieve the objectives of the project, then I’d like to hear about your water slide.” She explains that some ideas are community integration projects: “The idea is that we, as the local community and the migrants, will get together about some other subject. We’ll take a walking tour together. We’ll have a reading club together.” These aren’t corporate programmes. They’re human-scale activities that create connections between local communities and new arrivals. The [RES-MOVE](https://www.resmove.eu/?ref=londoncoworkingassembly.com) website also features local reports from every participating country, covering migrants, coworking spaces, and the relationships between them — including what they like, dislike, and would like to see. If you’re genuinely interested in serving migrant communities better, those reports are practical research you don’t have to commission yourself. The broader invitation: [RES-MOVE](https://www.resmove.eu/?ref=londoncoworkingassembly.com) is one project, but the need is permanent. Even after this three-year funding cycle ends, coworking spaces will still need to understand how to access municipal, regional, and EU funding for community projects. ## What the European Coworking Assembly Actually Needs From You Jeannine’s most straightforward call to action isn’t about [RES-MOVE](https://www.resmove.eu/?ref=londoncoworkingassembly.com) specifically. **It’s about the European Coworking Assembly itself: *“What I’d like for people to hear from this podcast is that the European Coworking Assembly can use you.”*** The gap isn’t just between coworking spaces and municipalities. It’s also between coworking spaces and each other. Every country has different funding structures — local, regional, national, EU regional, and focused impact funding. As Jeannine says, “No one is going to become an expert in all of these things. Again, it is actually a perfect subject for collective action through the ECA, I think.” Her specific vision: “What would be ideal for the ECA would be to have people who really know how to do local funding, regional funding, national funding, EU regional funding, focus impact funding, have those be different people.” This is textbook collective action. Someone in your network already knows how to navigate your local council’s grant process. Someone else has cracked regional EU funding. Someone’s written successful impact measurement frameworks. Someone understands exactly what language gets AMIF proposals approved. The problem is that these people are scattered. They’re solving the same issues in isolation. They lack a structure that connects their expertise and makes it accessible to others. Jeannine’s practical suggestion: “One of the things that we definitely need to do is find someone and get them to just regularly visit these websites because all of the grants are published. You can either submit your own proposal to be funded or you can use their online portal. You can send messages to people on the portal, saying, "Hey, I think I could contribute to your project, which you have described on this website," and then make a pitch. A more proactive stance on our part would be fabulous.” For the coworking operators reading this who’ve successfully secured any grant funding: you’re sitting on knowledge other spaces desperately need. The question is whether you’ll share it. ## The November Seminar: Ukrainian Diaspora and Long-Term Support Marko Orel is running an online seminar in November specifically about the Ukrainian diaspora and how support structures have evolved since the Russian invasion. Bernie describes Marko as: “A professor at the Department of Entrepreneurship, the Head of the Centre for Workplace Research and the Academic Director of the extended realities research lab in Prague at the University of Prague.” Jeannine adds that Marko “has been researching and publishing on coworking, the role of coworking, the interaction of coworking with, please fill in the blank, for more than seven years, and is most emphatically an expert in this area.” The seminar will focus on “how the support for the Ukrainian diaspora began right after the Russian invasion, and then it has developed over time, looking particularly into what happens in terms of long-term migration versus temporary support, for example, and what best practices have developed in this area.” Helga Moreno will also speak. She works at SpaceBring, a coworking software company, and is involved with the Ukrainian Coworking Association. Bernie calls her “a communication machine” and says he’s “really enjoyed getting to know her over the last few years.” The seminar’s specific focus: “How do we, as people who are already in Europe, approach the Ukrainian diaspora so as to support them? If you work in a coworking space anywhere in Europe, this seminar will help you understand the role you can play in community integration. Not theoretical. Not aspirational. Practical, grounded, already-tested approaches from people doing this work right now. --- ## Links & Resources RES-MOVE **Project** - [RES-MOVE Website](https://www.resmove.eu/?ref=londoncoworkingassembly.com) - [RES MOVE LinkedIn](https://www.linkedin.com/company/res-move-project/posts/?feedView=all&ref=londoncoworkingassembly.com) - [Download the RES MOVE call for ideas, October 2025](https://www.resmove.eu/call-for-ideas/?ref=londoncoworkingassembly.com) - 🎙️[**Forget CVs—Ask About Spare Time: A New Way to Welcome Refugees with Mikael Johansson**](https://londoncoworkingassembly.com/forget-cvsask-about-spare-time-a/) **Jeannine van der Linden’s Work** - [De Kamer Coworking Netherlands (established 2010)](https://www.dekamer.eu/?ref=londoncoworkingassembly.com) - [Jeannine on LinkedIn](https://www.linkedin.com/in/jvanderlinden/?ref=londoncoworkingassembly.com) **European Coworking Partners** - [European Coworking Day May 2026](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [London Coworking Assembly](https://londoncoworkingassembly.com/) - [European Coworking Assembly](https://coworkingassembly.eu/?ref=londoncoworkingassembly.com) **Upcoming Events** - Marko Orel Seminar: November 2025 (Ukrainian diaspora and long-term support) - [Workspace Design Show London 2026](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [Unreasonable Connection](https://luma.com/LondonCoworkingAssembly?k=c&ref=londoncoworkingassembly.com) Monthly online gatherings for Coworking Community Builders. **Featured Speakers** - [Marko Orel: Head of Centre for Workplace Research, Department of Entrepreneurship, University of Prague](https://www.linkedin.com/in/markoorel/?ref=londoncoworkingassembly.com) - [Helga Moreno: Senior Marketer, SpaceBring, Ukrainian Coworking Association](https://www.linkedin.com/in/helga-moreno-34416499/?ref=londoncoworkingassembly.com) ### **Bernie’s Projects** - [London Coworking Assembly ](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/)[**5-Day AI Crash Course for Coworking Spaces**](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/) - **Free email course:** [**5 Biggest Mistakes Coworking Community Builders Make (And How to Avoid Them)**](https://londoncoworkingassembly.com/) - [Urban MBA](https://urbanmba.co.uk/?ref=londoncoworkingassembly.com) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) --- ## One More Thing Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support helps others discover how coworking enriches lives, builds careers, and strengthens communities. Community is the key 🔑 ### Why AI Makes Local Manufacturing Essential with Michael Korn URL: https://londoncoworkingassembly.com/why-ai-makes-local-manufacturing/ Last updated: 2025-10-07T06:59:45.000Z Why AI Makes Local Manufacturing Essential with Michael Korn 0:00 /200 1× ## Episode Summary *“The future is going to be more like the past than it is the present. With AI taking over so many jobs, it will likely take over all jobs involving staring at a computer. The people that are actually making things—I think we’re just going to want more and more of it.”* Michael Korn spent 15 years being known as “the screen guy.” He built KwickScreen—hospital screens that scaled massively during the pandemic. He worked in factories worldwide. He studied manufacturing at Cambridge and design and innovation at the Royal College of Art. He has lived the entire journey from prototype to a production-scalable business. And the whole time, he kept asking: why does inventing have to be so lonely, so expensive, so gate-kept? This conversation begins with a problem that most people never consider: you spend years at university with access to lathes, mills, welding equipment, and 3D printers—everything you need to create things. Then you graduate. It’s gone. Now you’re in your shed with limited tools, alone. This is where most hardware inventions die. Five minutes from Lewisham Station, behind big blue doors, Michael built what he wished existed when he started. Blue Garage is a microfactory, innovation hub, and maker space designed specifically for ambitious scale-up hardware businesses. Not hobbyists. Not artists. The inventors who want to take something from the prototype stage through to a production-scale business. The equipment list sounds like a maker’s wildest dream: 3-metre UV printers, CNC routers, a Zünd cutting bed, powder coating rooms, textiles labs, and electronics fabrication suites. Industrial tools that used to be locked away in universities or costly facilities are now accessible through a coworking-style membership model. But here’s the tension Michael’s navigating: his friends from Cambridge and the Royal College of Art mostly got jobs at consultancies and banks. Higher salaries, higher status—at least it used to be. The number of people who actually go on to be inventors, start businesses, build jobs, and change things? Surprisingly few. Bernie and Michael dig into why making things matters more now than ever—not despite AI, but because of it. When desk jobs are automated, when fast fashion collapses under Vinted and a repair culture emerges, and when we finally face the reality of pollution we’ve exported to someone else’s rivers, local manufacturing stops being nostalgic and starts being essential. The episode explores the lean startup approach to hardware (you don’t need perfection to start), the importance of community in solo manufacturing journeys (motivation matters when you’re hitting walls), and why universities are both brilliant incubators and often struggle to help graduates continue making things after they leave. This is for anyone who’s ever wanted to create something but didn’t know where to begin. For coworking operators curious about what innovation really looks like when it’s more than just a buzzword on a website. For community builders who understand that the tools and equipment matter less than the network of people using them together. You’ll leave understanding why manufacturing creates better jobs with multiplier effects that financial services never will, why the imperfection in the story often sells better than polished corporate products, and what happens when you give inventors the tools and community to do the work together instead of alone in their sheds. --- ## Timeline Highlights - **\[00:04\]** Bernie’s opening: “This is where most hardware inventions die” — the shed problem after university - **\[01:34\]** Michael’s shift: “I’ve been known for 15 years as the screen guy, now I want to be the Innovation Hub Scale-up Accelerator Hardware Inventor guy” - **\[02:23\]** Blue Garage defined: “A place where people who make things can exceed their expectations and ambitions” - **\[03:25\]** The equipment list: lathes, mills, welding, 10-metre screen printing table, powder coating room, Zünd cutting bed - **\[05:35\]** Michael’s origin: “Blue Garage is a place I wish were around when I started” - **\[07:21\]** The loneliness of inventing: “There’s something intrinsically good about making stuff, but it’s been done on your own in your shed with limited tools” - **\[08:38\]** The theory that changes everything: “The future is going to be more like the past than the present” - **\[12:56\]** Bernie asks about cost: “Do you need £1,000 to make a prototype happen?” - **\[14:30\]** The lean startup approach: “You can start selling based on a rough concept, then raise money to do it properly” - **\[17:22\]** Bernie’s cruel joke: university friends go work for McKinsey or Deutsche Bank - **\[18:49\]** The university gap: “They leave university and there’s nowhere to make things anymore” - **\[21:37\]** Bernie’s breakthrough: “Blue Garage is one of the few places using the word ‘innovation’ that doesn’t make me roll my eyes” - **\[24:29\]** Why manufacturing matters: “It creates jobs with a multiplier effect you don’t get in financial services” - **\[28:11\]** Michael’s ambitions: helping 45 companies instead of the planned 10, thinking globally while building nationally --- ## The Shed Problem Nobody Talks About Every engineering and design student knows this feeling, even if they don’t recognise it until it’s too late. At university, you have access to everything. Lathes, mills, 3D printers, laser cutters, welding equipment, electronics labs. You design things, prototype them, and manufacture them. The facilities are included as part of your tuition and degree. You don’t necessarily appreciate it because you’re focused on your projects and deadlines. Then you graduate. Suddenly, all those tools are gone. You’re in your shed—or more likely, your flat—with maybe a drill and some basic hand tools. You have an idea for a product, something you want to develop, but the gap between what you can imagine and what you can actually make has become massive. This is where most hardware inventions die. Not because the ideas are bad. Not because the inventors lack skill or motivation. But because inventing hardware is lonely, expensive, and gate-kept in ways software development never was. Michael Korn lived this. He studied manufacturing at Cambridge, design and innovation at the Royal College of Art with Imperial. He had all the facilities, all the training. Then he was out in the world, building KwickScreen—hospital screens that would eventually scale massively during the pandemic—and doing it the hard way. Starting in the corner of a friend’s factory in Pinner with just a lathe. Building relationships with manufacturers abroad. Learning the expensive, slow, frustrating process of taking something from prototype to production when you don’t have institutional resources backing you. Blue Garage is Michael’s answer to the shed problem. It’s what he wished existed when he started 15 years ago. Not a maker space for hobbyists or artists—there are plenty of those. A facility designed specifically for ambitious hardware businesses looking to scale. For individuals in the perilous gap between a university graduate with an idea and an established company with manufacturing capacity. The model is simple: coworking-style membership gives you access to industrial equipment. You pay for your desk, you get the tools. The community is included. --- ## Why the Future Looks More Like the Past Michael has a theory that sounds nostalgic until you think about it for more than 30 seconds. AI is coming for desk jobs. Not just some jobs, not eventually—it’s already taking over work that involves staring at computers and processing information. The jobs that survive will be those that AI can’t do: caring for people in hospitals and making physical things. We’re going to want more manufacturing, more making, more local production. Not less. This isn’t Luddite resistance to technology. It’s recognising what happens when you can’t see where things are made, who makes them, and what pollution they create. Right now, so much of that is hidden—happening in factories across the world, polluting rivers we’ll never see, affecting communities we’ll never visit. The economy is fragile. When a ship gets stuck in the Suez Canal, we suddenly realise how many components go into everything we buy. When a pandemic strikes, we recognise our vulnerable reliance on manufacturing done elsewhere. The whole system is more vulnerable than we pretend. But there’s something deeper happening, too. The fastest-growing clothing brand is Vinted. People buying from each other, repairing things, fixing them up. Bernie’s 14-year-old son is making money finding vintage Ralph Lauren shirts and flipping them on Vinted. Fast fashion is facing an existential crisis, as customers are increasingly opting to repair and reuse rather than consume new products. This shift creates space for local manufacturing to become economically viable again. When people want to know where things are made, who made them, what the environmental cost was—that’s a market opportunity for UK-based hardware businesses that can tell those stories honestly. Michael’s betting everything on this shift. Blue Garage isn’t preparing for a nostalgic return to the past—it’s building infrastructure for a manufacturing renaissance driven by technology, environmental awareness, and economic necessity. The people most likely to lead this? University graduates with technical skills and no access to equipment. Inventors working alone in sheds. Ambitious entrepreneurs who can see the opportunity but don’t have £500,000 for a factory setup. Give them the tools, give them the community, and watch what happens. --- ## The Innovation Word That Finally Works Bernie has a visceral reaction to the word “innovation” these days. Ten years ago, he encouraged coworking spaces to put it on their websites. Community, collaboration, innovation—the holy trinity of coworking buzzwords. But then every group of desks in Hounslow started calling themselves innovation hubs. The word became meaningless. Until Blue Garage. This is one of the few buildings in London that uses “innovation” without making Bernie want to roll his eyes. Because it’s not marketing speak. It’s not aspirational corporate language trying to make hot-desking sound revolutionary. It’s a 3-metre Zünd cutting bed that can cut, crease, fold, and perforate anything from film to cardboard to felt. It’s a powder coating room where you can paint metal and cook it in an oven downstairs. It’s a textiles lab with plans for a dye lab and a garden to grow the plants that make the dyes. Innovation is what happens when someone figures out how to make composite materials from squashed leaves. When an inventor creates microphones that can identify malaria-carrying mosquitoes by listening to them. When a hardware startup prototypes thermos flasks using equipment that would normally require a six-figure investment to access. The difference between Blue Garage and most “innovation hubs” is specificity. Michael can list the equipment, which includes lathes, mills, welding stations, a 10-metre screen printing table, 3D printers, a UV roll-to-roll printer, and electronics fabrication suites. He can tell you about the 45 textiles startups they’re supporting instead of the planned 10\. He can show you the university partnerships with UAL, the Royal College of Art, and Goldsmiths. This is what innovation actually looks like when it’s not just a website claim. It looks like messy prototypes, failed experiments, and people covered in sawdust, helping each other solve problems at 9 pm on a Wednesday. It looks like making things. --- ## What Universities Get Right and Catastrophically Wrong Michael and most of his Cambridge and Royal College of Art cohort had everything they needed to become inventors and entrepreneurs. World-class education. Access to incredible facilities. Technical skills. Design thinking. Manufacturing knowledge. The works. Most of them got jobs at consultancies and banks. Not because they didn’t want to make things. Not because they lacked ambition. Because the path of least resistance led to higher salaries and higher status—at least it used to. The infrastructure for continuing to make things after graduation didn’t exist. This is what universities get catastrophically wrong: they’re brilliant incubators and terrible at launch pads. During your degree, you have access to equipment worth hundreds of thousands of pounds. Band saws, welding stations, CNC machines, and 3D printers. You design, prototype, iterate. The technical barriers to making things are removed, so you can focus on learning and creating. Then you graduate, and all that infrastructure vanishes. If you want to continue developing a product you invented during your degree, you’re suddenly facing enormous barriers. The equipment costs tens of thousands to buy. Renting workshop space in London is prohibitively expensive. You’re probably in debt from tuition. The safe choice is to take the consultancy job. The number of people who actually go on to build hardware businesses, create jobs, and manufacture products that change things? Surprisingly small, given the talent and training universities produce. Blue Garage partners with universities specifically to bridge this gap. UAL, Royal College of Art, and Goldsmiths students are eligible to access the facility. They can use Blue Garage equipment for their final projects. They can continue using it after graduation. The model creates a pathway from education to entrepreneurship that doesn’t require either wealth or institutional backing. When you join as a member, you gain access to equipment and build your business alongside others who share the same goal. What universities do brilliantly is create cohorts—groups of people going through the same journey simultaneously, supporting one another, and learning together. What they often fail to do is help those cohorts stay connected and supported after graduation. Blue Garage replicates the best part of university (the community and equipment access) whilst removing the worst part (the cliff edge when you leave). It’s not a new idea—it’s just being appropriately done for hardware businesses in London for the first time. --- ## The Lean Startup Approach to Making Things Bernie asks the question that every potential inventor worries about: Is this going to be very expensive? If you want to make a thermos flask prototype, do you need £1,000 just to get started? Is hardware development locked behind financial barriers that exclude most people? Michael’s answer reveals how much the manufacturing landscape has changed over the past decade. It’s easier now than it’s ever been. AI can help with computer modelling. Cloud-based software has democratised design tools. 3D printing has collapsed prototyping costs. The lean startup approach—once revolutionary for software—now applies to hardware. You don’t need perfection to start. You can prove a concept without having a fully working product. You can sell something based on a rough prototype that shows what’s possible, then raise money to manufacture it properly. This approach is now understood and accepted. Crowdfunding platforms like Kickstarter normalised buying products that don’t exist yet based on concept videos and prototypes. The Pebble Watch became famous for raising millions before manufacturing a single unit. The imperfection in the story often becomes the selling point. Big companies can’t do this—they need polish, legal approval, and marketing departments. Small inventors can share the messy, human story of development. That authenticity sells. There’s someone at Blue Garage making thermos flasks right now. If Bernie wanted to prototype a new design, he could talk to that person directly—learn from their experience, avoid their mistakes, maybe collaborate. The knowledge sharing alone is worth more than expensive consultancy reports. Different inventors approach the same problem in entirely different ways. One person would 3D print variations to test aesthetics. Another would focus on materials—making composite materials from squashed leaves instead of using plastic. Someone else would add technology—such as smart sensors and app integration —whatever. There’s no single correct way to prototype. The variety of approaches is what makes Blue Garage work. You see other people solving problems differently, and it opens possibilities you never considered. The financial barrier hasn’t disappeared—manufacturing hardware still costs more than building software. But the minimum viable cost has dropped dramatically. You can start with hundreds instead of hundreds of thousands. You can bootstrap, iterate,and prove demand before scaling. This changes who gets to be an inventor. It’s no longer limited to people with institutional backing or personal wealth. If you have skill, motivation, and a membership to Blue Garage, you can start. --- ## Why Manufacturing Creates Better Jobs Michael makes a claim that sounds controversial until you think it through: manufacturing creates better jobs than financial services. The multiplier effect is completely different. One person in financial services sits at a computer, presses send, and the job’s done. There’s efficiency, but there’s no ripple. The value created remains concentrated in that one highly paid role. One product manufactured in the UK employs three individuals: one to assemble it, one to design it, and one to ship it. Then there are the suppliers—people who provide components, materials, and tools. Local businesses benefit. The community benefits. The jobs created aren’t just the direct manufacturing roles, but the entire ecosystem that grows around production. These are inherently satisfying jobs as well. You’re part of making something. There’s tangible output at the end of the day—not just emails sent or meetings attended. The psychological difference matters. Then there’s the environmental equation. When we manufacture abroad—usually China or Vietnam—we’re not adhering to UK regulations. The pollution happens somewhere else, in rivers we don’t see, affecting communities we don’t know. We export our bad behaviour, pretend we’re clean, then ship the products back across the world. The cost is hidden but real. We push down prices, buy cheap products that break, and replace them yearly. The economic and environmental costs of that cycle are enormous; we don’t see them directly. Local manufacturing makes all this visible. You can see where it’s made, who makes it, and what the environmental cost is. The transparency forces better practices. You can’t pollute your neighbour’s river and pretend you’re ethical. This isn’t just Michael’s opinion—it’s the thesis of his professor’s book, “Your Life is Manufactured” by Tim Minshall. The modern explanation of how everything around us gets made and why local manufacturing matters more than we’ve been told. Bernie’s invested in this being true because he’s seen it at Blue Garage. He’s seen the difference between innovation as marketing speak and innovation as actual making. He has watched inventors support each other through the difficult times. He’s walked around what he calls “three bat caves in one” and felt the energy of people building things that matter. The future might genuinely resemble the past more than the present. Not because we’re going backwards, but because we’re finally ready to face the real cost of how we’ve been doing things. --- ## The Marathon You Don’t Run Alone Michael employs a running metaphor that captures something essential about the process of inventing. He’s done a half-marathon. He definitely runs faster and enjoys it more when it’s a race than when he’s alone. When he’s on his own, he’s more likely to stop, wander, and sit down. When there are lots of other people doing it with him—and people cheering and giving water on the side—he keeps going. This is exactly what Blue Garage provides for hardware inventors. The biggest impediment to success is often yourself. Your own doubts, your own repeated mistakes, your own blind spots. When you’re alone in a shed, you can hit the same wall over and over without realising there’s another way. When you’re around other people making things, you see them doing it differently. You don’t even need them to tell you you’re doing it wrong—you observe and realise, “Oh, I could try that approach instead.” The motivation piece matters too. People inventing hardware tend to have a strong internal drive, but it can still get tough. Lonely. The project that seemed exciting six months ago can feel like a grind when you’re stuck on a problem with no one to talk it through. Being in a space with other people on similar journeys completely changes the psychology. You’re not alone. Your struggles aren’t unique. Someone else just solved a problem similar to yours and can save you three weeks of trial and error. This is what coworking spaces are known for—the power of working alongside others, even if you’re working on completely different projects. The ambient accountability, the casual conversations that spark ideas, the sense of being part of something bigger. Blue Garage applies this same principle to hardware manufacturing. The equipment matters. The microfactory on the ground floor matters. But the community of other inventors might matter most. Bernie sees this as central to what makes Blue Garage work. It’s not just access to expensive tools—it’s access to people who know how to use them, who’ve made the mistakes you’re about to make, who understand why this matters. The marathon metaphor extends further: you don’t show up to run 13 miles without training. You build capacity over time, in community, with support. Same with building a hardware business. The overnight success stories skip over years of development, iteration, failure, and learning. Blue Garage is where the training takes place. Where you build the capacity to go the distance. Where the people cheering on the sidelines aren’t spectators—they’re other runners who’ve been where you are and want to see you finish. --- ## The October 16th Moment Michael invites people to an event happening at Blue Garage that reveals everything about what they’re actually building. *October 16th, 5:00–9:00 PM. Demo day for the Materialised programme. Forty-five textiles startups exhibiting—not the ten they planned to help, but 45\. Universities turning up: UAL, Royal College of Art, Goldsmiths. Students exhibiting projects. Investors attending.* This isn’t a networking mixer. It’s proof of concept for Michael’s theory about UK manufacturing. The Materialised programme focused on textiles—one of the industries most affected by the collapse of fast fashion and the growth of a repair culture. These 45 startups are working on a range of projects, from developing new materials to offering repair services and local production methods. Some will pitch for investment. Some will show what they’ve built. The event demonstrates what happens when you give ambitious hardware businesses access to tools, community, and a shared mission. In just one year, with a minimal budget, Blue Garage exceeded every target. The overachievement isn’t an accident—it’s what happens when you remove barriers instead of creating them. Bernie frames it perfectly: “It sounds like all of that is happening on that evening at Blue Garage.” And Michael’s response captures the reality: “It’s all starting. We’re showing what we’ve done.” This is Year One. The proof that the model works. The demonstration that university graduates want to continue making things if you give them somewhere to do it. The evidence that local manufacturing can compete globally when inventors have proper infrastructure. Michael’s thinking globally already—talking about Blue Garage expanding across the UK, creating a network of hubs supporting hardware businesses nationally. The international expansion can wait for the next podcast. But the ambition is clear: anywhere there’s opportunity for an innovation cluster, Blue Garage wants to be there. The network effect of connected hubs supporting each other, sharing knowledge, and building the UK manufacturing ecosystem together. For now, it’s one building in Lewisham. Five minutes from the station. Behind big blue doors. It looks like a random building on a roundabout until you walk inside and find three bat caves' worth of equipment and possibilities. If you’re in London on October 16th, go. If you’re not, watch what happens next. Because this might be the start of something that genuinely changes how we think about making things in the UK. --- ## Links & Resources ### **Michael Korn’s Work** - [Blue Garage Website](https://www.bluegarage.org/?ref=londoncoworkingassembly.com) - Blue Garage on [Instagram](https://www.bluegarage.org/?ref=londoncoworkingassembly.com) and [LinkedIn](https://www.linkedin.com/company/bluegarageorg/posts/?feedView=all&ref=londoncoworkingassembly.com) - [Michael Korn on LinkedIn](https://www.linkedin.com/in/michaelkorn/?ref=londoncoworkingassembly.com) - Blue Garage is located: 5 minutes’ walk from Lewisham Station, London ### **Mentioned in Episode** - [KwickScreen: Michael’s hospital screens product that scaled during the pandemic](https://www.kwickscreen.com/?ref=londoncoworkingassembly.com) - [“Your Life is Manufactured” by Tim Minshall: Book on modern manufacturing (Professor of Manufacturing)](https://www.ifm.eng.cam.ac.uk/news/your-life-is-manufactured-by-tim-minshall-/?ref=londoncoworkingassembly.com) - [YouTube talk with Tim Minshall about the book concept.](https://youtu.be/s2QpQfopYrQ?si=mwIeAWDm6izUpmlJ&ref=londoncoworkingassembly.com) - [Materialised Programme: Textiles startup accelerator at Blue Garage](https://www.bluegarage.org/programmes?ref=londoncoworkingassembly.com) - [Demo Day: 16 October 2024, 5:00–9:00 PM at Blue Garage](https://luma.com/fmh3aazk?ref=londoncoworkingassembly.com) - [ACTionism Film - request a screening](https://www.actionism.space/request-a-screening/?ref=londoncoworkingassembly.com). ### **Projects & Community** - Join this and other conversations with people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com). - [Unreasonable Connection](https://luma.com/LondonCoworkingAssembly?k=c&ref=londoncoworkingassembly.com) Monthly online gatherings for Coworking Community Builders. - FLOC [LinkedIn Coworking Recognition Campaign](https://www.futureleadersofcoworking.com/blog/why-coworking-belongs-on-linkedin?ref=londoncoworkingassembly.com) - [Workspace Design Show London 2026](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [European Coworking Day May 2026](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [London Coworking Assembly](https://londoncoworkingassembly.com/) - [European Coworking Assembly](https://coworkingassembly.eu/?ref=londoncoworkingassembly.com) ### **Bernie’s Projects** - [London Coworking Assembly ](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/)[**5-Day AI Crash Course for Coworking Spaces**](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/) - **Free email course:** [**5 Biggest Mistakes Coworking Community Builders Make (And How to Avoid Them)**](https://londoncoworkingassembly.com/) - [Urban MBA](https://urbanmba.co.uk/?ref=londoncoworkingassembly.com) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) --- ## One More Thing Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support helps others discover how coworking enriches lives, builds careers, and strengthens communities. Community is the key 🔑 ### The Antidote to Invisible Work: Social Capital & Ecosystem Winning with Tilley Harris URL: https://londoncoworkingassembly.com/the-antidote-to-invisible-work-social/ Last updated: 2025-10-02T04:16:28.000Z The Antidote to Invisible Work: Social Capital & Ecosystem Winning with Tilley Harris 0:00 /200 1× ## Episode Summary *“We are in a space now where we can get really imaginative about how we utilise resources and how we change the way we’re looking at money.”* Tilley Harris spent a decade documenting what doesn’t show up in spreadsheets. As co-founder of AKOU, she’s obsessed with social capital—the invisible currencies exchanged every day in coworking spaces that somehow never make it into impact reports or funding decisions. Trust. Connection. Knowledge sharing. Emotional support. The kind of value that keeps communities alive but doesn’t fit neatly into quarterly returns. This conversation starts where most coworking discussions end: at the uncomfortable truth that local authorities can’t see what’s actually happening in community spaces. Redbridge has the highest number of microbusinesses of any London borough, yet it still can’t determine if coworking matters. Meanwhile, Lewisham’s using spaces like Faceworks to support refugees arriving with nothing, building economic pathways through community connections. Bernie and Tilley delve into ecosystem winning—a concept that sounds corporate but holds a radically different meaning. It’s about collective access to opportunity rather than individual survival. It’s the opposite of monoculture, requiring the messy complexity of diverse voices and contributions that don’t all look the same. The tension here is real: coworking operators are building thriving ecosystems in their neighbourhoods whilst simultaneously struggling to articulate their value to the people holding budgets. They’re creating social capital daily—through introduced freelancers who end up collaborating, through emotional support during burnout, and through knowledge exchanges that occur over coffee—but there’s no agreed-upon system for measuring or documenting these invisible currencies. Tilley brings a photographer’s eye to data, looking for the stories playing out beneath the surface. Before you can change how resources flow, you need a year of self-care and stress-shedding to get people’s nervous systems calm enough to imagine differently. That’s what she’s learned working with Lambeth micro-service providers through the Walcott Foundation. *This episode is for coworking operators who know they’re making an impact but can’t quite explain it in ways that get them in the room where decisions happen. It’s for community builders exhausted from feeling like they’re the only ones grinding away in their neighbourhood.* And it’s for anyone wondering why coworking spaces matter more than ever, whilst simultaneously being completely overlooked by local government. You’ll leave with language to describe the value you create, a connection to others building similar ecosystems, and a clearer picture of what’s possible when we stop trying to fit community impact into financial frameworks that were never designed to capture it. --- ## Timeline Highlights - **\[00:04\]** Bernie’s opening: hundreds of people starting projects in every neighbourhood, and how coworking spaces are replacing community centres - **\[01:38\]** Tilley defines AKOU’s mission: “obsessed with social capital and networks, showing people the magic that social capital can create” - **\[02:53\]** Ecosystem winning explained: “working as a collective to access more opportunities together” - **\[04:55\]** Bernie names the tension: “What’s the difference between a winning ecosystem and a clique?” - **\[06:27\]** Tilley on diversity: “For a thriving ecosystem, you need diversity. Monoculture forests are part of the climate change issues” - **\[09:24\]** The invisible currencies revelation: social capital, creative capital, emotional support, data—all exchanged but never documented - **\[12:49\]** Why now matters: “We’re at a really exciting time... on the brink of our completely new industrial revolution with AI” - **\[15:38\]** Bernie on the intangible magic of real-life connection: stretching imaginations about what coworking can do - **\[19:13\]** The golden share concept: giving the environment a seat at the board table - **\[22:54\]** Tilley’s Walcott Foundation project: 12 months of self-care funding before service providers could even think about resource allocation - **\[28:19\]** The recognition gap: “Is there enough celebration of what coworking spaces achieve despite the struggle?” - **\[30:34\]** Bernie’s example: Redbridge has the highest number of microbusinesses in London, but still can’t see why coworking matters - **\[31:59\]** Real impact examples: Faceworks supporting refugees, Urban MBA’s two-year relationship-building with the local community - **\[33:34\]** The invitation: London Coworking Assembly bringing 150 community builders together for deep conversation --- ## The Value That Doesn’t Show Up in Reports Every coworking space operator knows this feeling: you’re changing lives daily, but when you try to explain your impact to a council officer or potential funder, the language falls apart. Tilley Harris has been chasing this problem for ten years. What started as photojournalism—capturing invisible stories—evolved into data work when she realised photographs only take you so far in conversations about resource allocation. The people making decisions about where money flows can’t see social capital, so they don’t fund it. They can’t measure trust exchanges, so they don’t value them. The irony is brutal: coworking spaces are some of the most capital-rich environments in their neighbourhoods, just not in the currency that counts on spreadsheets. A freelancer gets introduced to a potential collaborator. Someone going through burnout finds emotional support over coffee. A new arrival in the country accesses a network that leads to their first UK client. These exchanges occur dozens of times daily in spaces such as **Urban MBA**, **Faceworks**, and **Space4**. But try putting that in a funding application. Try explaining to Redbridge Council, which has one of the highest concentrations of microbusinesses in London, that coworking infrastructure might be a worthwhile investment. Bernie’s watched consultants submit multiple reports making this case. The response remains: maybe, we’ll think about it. Is this really necessary? Meanwhile, Waltham Forest, Islington, and Lewisham have worked it out. They’ve connected the dots between supporting local coworking spaces and keeping revenue in the borough whilst building community resilience. They’ve realised that when you create infrastructure for freelancers and microbusinesses to connect, you’re not just providing desks—you’re building economic pathways and social safety nets that weren’t there before. --- ## Ecosystem Winning vs Problem Solving Tilley introduces a concept that sounds corporate but means something radically different in practice: ecosystem winning. The social sector defaults to problem-solving. Understandable—there are genuine problems that need to be solved. But when you’re constantly in problem-solving mode, you only see problems. You lose the ability to spot possibilities and opportunities. You lose the sense that you have choices. Ecosystem winning invites a different question: how do we win more together rather than each struggling individually to overcome obstacles? Bernie immediately spots the danger: “What’s the difference between a winning ecosystem and a clique?” It’s a crucial distinction. London’s full of coworking spaces that opened in slightly rough neighbourhoods, attracting friendly people from nice areas who liked the cheap desks, and created thriving communities that somehow never included anyone from the actual neighbourhood in which they’re located. Tilley’s answer comes from ecology: thriving ecosystems require diversity. Monoculture forests contribute to climate change. Real resilience comes from complexity and messiness, from different types of contributions that don’t all look the same. This means changing what we value. Financial capital has dominated for so long that we’ve forgotten how to recognise other forms of wealth. What if we acknowledged creative capital—knowledge and skill exchanges happening without a price tag? What if emotional support were considered a form of currency? What if data exchanges, or the trust built through consistent showing up, were recognised as valuable contributions to the ecosystem? These aren’t abstract concepts. They’re happening in every coworking space, every day. The challenge is making them visible to people who only know how to measure what fits in balance sheets. --- ## The Twelve-Month Stress Shed Before Strategy Tilley’s work with the Walcott Foundation reveals something most impact programmes miss: you can’t strategise your way out of burnout. The Foundation aimed to enhance its grant distribution process to microservice providers in Lambeth. The objective was to fund activities that genuinely make a difference rather than those that merely look impressive in reports. Sensible objective. But when they started talking to the service providers, they discovered something else needed to happen first. These organisations were struggling. Stress, burnout, and defence mechanisms had accumulated from years of under-resourcing and over-asking. They couldn’t think creatively about resource allocation because their nervous systems were stuck in survival mode. So Tilley’s team did something unusual: they spent twelve months just providing small pots of money for self-care. For teams. For individuals. No strings attached, no strategic planning required. Just: shed the stress, tend to yourselves, remember what it feels like to not be in crisis mode. Only after those twelve months could they begin year two—the actual work of rethinking how money flows, who makes decisions, and how it could be made easier for under-resourced services to access what they need. This has direct implications for coworking operators. You can’t build thriving ecosystems from a place of constant scarcity and hustle. You can’t create space for diverse voices when you’re in survival mode yourself. Self-care isn’t a luxury to address after you’ve sorted the business model—it’s the foundation that makes genuine ecosystem building possible. --- ## Why Local Authorities Can’t See You Bernie’s been on both sides of this conversation. He’s submitted consultancy reports to councils. He’s connected operators with local authority contacts. He’s watched brilliant coworking spaces transform their neighbourhoods whilst the council remains completely oblivious. The gap isn’t malicious—it’s structural. Local authorities have lost so many community hubs over the past decade. Neighbourhood centres, youth centres, and gathering spaces that once anchored communities. What they haven’t grasped yet is that coworking spaces are filling some of that gap, just in a form they don’t recognise. [Felicia’s](https://www.linkedin.com/in/felicia-fai-991602/?ref=londoncoworkingassembly.com) research at the University of Bath, the ongoing conversation [Stacey](https://www.linkedin.com/in/staceysheppard/?ref=londoncoworkingassembly.com) initiated in the LinkedIn coworking group, and the work happening at the **Islington Affordable Workplace Scheme**—all circle the same question: how do coworking spaces function as civic infrastructure when they’re categorised as commercial real estate? Some boroughs are getting it. Waltham Forest, Islington, Lewisham—they’ve made the connection between supporting coworking spaces and building community whilst keeping revenue local. They understand that a thriving microbusiness sector needs infrastructure, and coworking provides that infrastructure in ways traditional business support services can’t. But Redbridge? Highest concentration of microbusinesses in London, multiple consultancy reports explaining why coworking infrastructure matters, and still scratching their heads about whether it’s worth investing in. The frustration for operators is real. You’re doing the work—building ecosystems, supporting local economies, creating pathways for people who’d otherwise be isolated in their homes. But you’re invisible to the people allocating resources to community development because you don’t fit the category they’re looking for. --- ## The AI Crossroads and Human Connection Tilley sees this moment—with AI reshaping how we think about work—as a genuine crossroads. Not because AI is inherently good or bad, but because it’s forcing everyone to confront what the human role is in daily life. What happens when the tasks we used to do get automated? What becomes valuable when information access is infinite? This is where coworking spaces become essential rather than optional. Because what can’t be automated is the face-to-face human connection, the intuitive understanding that happens when you’re physically present with someone, the magic of being in a room with people who share a mission and actually listen to each other. Bernie felt this at his first coworking event—that intangible quality of real space bringing real people together to stretch imaginations about what’s possible. Koffie’s influenced how they think about AI, not as a gadget but as something with profound implications for the workforce, creativity, local economies, and how society functions. This isn’t nostalgic resistance to technology. It’s recognising that as more work becomes virtual and AI-assisted, the need for physical gathering spaces with genuine human connection becomes more critical, not less. Coworking spaces are templates for navigating this shift. They’re where technology meets place meets community. Where micro-businesses figure out how to use AI tools whilst maintaining human-scale operations. Where people isolated by remote work reconnect with others doing similar things in their neighbourhood. The tragedy is that this is happening at precisely the moment when office space is supposedly struggling, when commentators are declaring coworking dead. What they’re missing is that the thriving coworking spaces aren’t competing with WeWork—they’re replacing the community infrastructure that has been stripped away, while preparing their neighbourhoods for a fundamentally different relationship with work. --- ## What Teresa Did That Everyone Should Notice Bernie offers a specific example of ecosystem building done right: [Teresa Bockmuehl](https://londoncoworkingassembly.com/coworking-spaces-the-social-glue/), Community Manager at Patch High Wycombe. She didn’t host a “*boost your business*” event. She didn’t do another networking mixer. She organised “**When Should I Let My Child Have a Phone?**”—bringing together High Wycombe parents and educators to navigate the challenges facing young people and smartphone technology. It invited both parents from the local area and members of the coworking space to have a genuine conversation about something that truly matters to them as individuals, not as professionals. This is ecosystem winning in practice. It’s recognising that coworking members aren’t just businesses—they’re neighbours, parents, community members dealing with the same challenges as everyone else in the area. It’s using the space as genuine community infrastructure rather than just a place to rent desks. **Similar examples exist across London:** Faceworks in Lewisham supports newly arrived refugees (often from Afghanistan, Iran, and Ukraine) in building economic pathways through community connections, rather than just wrapping them in blankets. Urban MBA spending two years building relationships with their local area, trying everything from leaflets to door-knocking to workshops, doing the daily grind that creates social capital. Arc Club, Town Square, Patch—these are coworking brands deliberately getting into their local areas in ways that recognise they’re not just service providers. They’re neighbours building long-term relationships with the communities they’re part of. This is what councils should be noticing and supporting. This is civic infrastructure being built by independent operators who recognise that economic resilience and social capital are inextricably linked. --- ## The Golden Share Concept Tilley introduces a fascinating idea from social finance: the golden share. Give a golden share to, say, the environment in your company. It means the climate gets a seat at your board table. When you’re making decisions about how to move forward—with finances, strategy, operations—you have to consider: what would the environment say about this if it were actually here in the room? It sounds abstract until you apply it to coworking spaces. What if you gave a golden share to your actual neighbourhood? Not your members, not your revenue model—your neighbourhood. The people who walk past your space every day but never come in. The teenagers are using the street outside. The elderly residents who remember when this building was something else. What would they say about your decisions? Your pricing? Your membership criteria? Your events? Your accessibility? This isn’t about guilt or performative inclusion. It’s about genuinely expanding who gets considered when you’re making choices that affect an ecosystem. Because coworking spaces don’t exist in isolation—they’re part of neighbourhoods, local economies, community ecosystems that were there before you arrived and will be there after you’re gone. Bernie’s worry about coworking spaces becoming cliques—nice people from nice areas creating thriving communities that exclude the actual neighbourhood—is exactly what the golden share concept challenges. It forces you to ask uncomfortable questions about who benefits from the ecosystem you’re building and who remains invisible. --- ## Why February Matters: The London Coworking Assembly Bernie and Tilley are planning something unusual: bringing together 150 coworking community builders for a full-day conversation in London this February. - No superstar speakers. - No headline attractions. - Just talking to each other in small groups all day. - Because here’s what they’ve learned from the monthly online [Unreasonable Connection](https://luma.com/LondonCoworkingAssembly?k=c&ref=londoncoworkingassembly.com) events: when you give people room to actually talk, without performing for a big audience, conversations go deep fast. The challenge with most events is that it takes half the time to get your head into gear. You arrive, you’re still thinking about the commute or the emails you left behind, and by the time you’ve settled into being present, the event’s nearly over. So they’re building thinking time into the run-up. Conversations and preparation before the physical event, so when you arrive in the room, you’re already in flow. Your thought process has started, your questions are forming, and you know why you’re there. This matters because of what Bernie keeps encountering: coworking operators who think they’re the only people slugging their guts out, trying to build sustainable businesses that make a difference in their local communities. They’re building ecosystems, creating social capital, changing lives—and they feel completely alone. The London Coworking Assembly is about making the invisible visible. Connecting the hundreds of parallel conversations already happening so people can share resources, swap strategies, and feel part of a movement rather than isolated solo efforts. It’s an ecosystem winning for ecosystem builders. Which is precisely what this moment in time needs. --- ## Links & Resources ### **Tilley Harris’s Work** - **AKOU**: [www.akou.co.uk](http://www.akou.co.uk/?ref=londoncoworkingassembly.com) - [Tilley Harris on LinkedIn](https://www.linkedin.com/in/tilley-harris-98543959/?ref=londoncoworkingassembly.com) ### **Projects & Community** - Join this and other conversations with people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com). - [Unreasonable Connection](https://luma.com/LondonCoworkingAssembly?k=c&ref=londoncoworkingassembly.com) Monthly online gatherings for Coworking Community Builders. - FLOC [LinkedIn Coworking Recognition Campaign](https://www.futureleadersofcoworking.com/blog/why-coworking-belongs-on-linkedin?ref=londoncoworkingassembly.com) - [Workspace Design Show London 2026](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [European Coworking Day May 2026](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [London Coworking Assembly](https://londoncoworkingassembly.com/) - [European Coworking Assembly](https://coworkingassembly.eu/?ref=londoncoworkingassembly.com) ### **Bernie’s Projects** - [London Coworking Assembly ](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/)[**5-Day AI Crash Course for Coworking Spaces**](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/) - **Free email course:** [**5 Biggest Mistakes Coworking Community Builders Make (And How to Avoid Them)**](https://londoncoworkingassembly.com/) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) **Mentioned in Episode** - [Islington Affordable Workplace Scheme](https://www.islington.gov.uk/business/support-information-for-business/affordable-workspace?ref=londoncoworkingassembly.com) - [Faceworks, Lewisham](https://www.face.work/?ref=londoncoworkingassembly.com) - [Urban MBA, Hackney](https://urbanmba.co.uk/?ref=londoncoworkingassembly.com) - [Space4, London](https://space4.tech/?ref=londoncoworkingassembly.com) - [Patch](https://www.patch.work/?ref=londoncoworkingassembly.com) (Teresa High Wycombe) - [Arc Club](https://www.arc-club.com/?ref=londoncoworkingassembly.com) - [Town Square](https://www.townsq.co.uk/?ref=londoncoworkingassembly.com) - [Walcott Foundation](https://www.walcotfoundation.org.uk/?ref=londoncoworkingassembly.com) (Lambeth project mentioned) --- ## One More Thing Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support helps others discover how coworking enriches lives, builds careers, and strengthens communities. Community is the key 🔑 ### Social Capital Isn't a Byproduct. It's THE Product. URL: https://londoncoworkingassembly.com/social-capital-isnt-a-byproduct-its-the-product/ Last updated: 2026-03-19T20:29:12.000Z ### LinkedIn Show Notes #31 from the Coworking Values Podcast Bullpen. --- 🎙️ Listen to these stories and hundreds of others on the[](https://coworkingvaluespodcast.substack.com/) [Coworking Values Podcast.](https://coworkingvaluespodcast.substack.com/) --- What three crisis stories from Armenia, Gaza, and London reveal about the invisible currency that keeps independent coworking spaces alive when everything else collapses. --- [Sara Anjargolian](https://www.linkedin.com/in/sara-anjargolian/?ref=londoncoworkingassembly.com) 's coworking space in Yerevan had glass walls. Deliberate. Radical. In post-Soviet Armenia, where secrecy was a matter of survival, transparency was an act of defiance. "We were turning that idea upside down and pushing forth that collaboration is actually power and sharing is power," Sara told me. Then the war came. And those glass walls—and everything they'd built behind them—turned into a humanitarian logistics network that saved lives. This isn't marketing copy. This is infrastructure. We measure what we can see. Square footage, membership numbers, and monthly revenue. The tangible stuff on spreadsheets. There's another currency in your space. You can't see it on a balance sheet. But it's the most valuable thing you're building. When everything else collapses, it's what keeps the lights on. --- ## When Trust Becomes Logistics For years, Sara's glass walls at [Impact Hub Yerevan](https://www.linkedin.com/company/impacthubyerevan/?ref=londoncoworkingassembly.com) did exactly what they were designed to do. They built connections across different sectors, backgrounds, and power structures. Entrepreneurs met NGO workers. Government officials sat next to startup founders. Trust built up. One conversation. One introduction. One shared problem solved. Then came the test. During the brutal 44-day war with Azerbaijan in 2020, all that trust instantly converted into something else: a humanitarian logistics network. "We turned from a coworking space," Sara recalls, "into almost a humanitarian centre, trying to help... our boys on the front lines... and all of the people who were displaced from their homes during the war." The relationships Sara had built—the trust between members, the connections across sectors, the shared commitment to Armenia's future—became the infrastructure that coordinated aid when the state was overwhelmed. Invisible until you need it. Then it's everything. --- ## When Networks Outlast Buildings [Dan Sofer](https://www.linkedin.com/in/dsofer/?ref=londoncoworkingassembly.com) 's [Founders and Coders](https://www.linkedin.com/school/founders-and-coders/?ref=londoncoworkingassembly.com) coding campus in Gaza was built on trust. For years, developers learned together, built projects together, and survived together. They turned those skills into[](https://www.linkedin.com/company/yalla-coop/?ref=londoncoworkingassembly.com) [Yalla Cooperative](https://www.linkedin.com/company/yalla-coop/?ref=londoncoworkingassembly.com) —a digital co-op owned and run by graduates in Gaza and London. Then the building was flattened. "The office and the campus that they ran out of have been flattened," Dan told me, his voice steady but heavy. The desks—gone. The servers—dust. The walls where they'd taught each other to code—rubble. But[](https://www.linkedin.com/company/yalla-coop/?ref=londoncoworkingassembly.com) [Yalla Cooperative](https://www.linkedin.com/company/yalla-coop/?ref=londoncoworkingassembly.com) ? Still operating. Still taking clients. Still paying developers. You can't bomb a network built on trust. The real infrastructure wasn't the campus. It was the relationships between developers who'd learned together, failed together, and built a future together. That's what outlasted the bombs. --- ## When Community Becomes Defence Bombs aren't the only test. Sometimes the test comes as hatred. [Paul Hepworth Nelmes](https://www.linkedin.com/in/paul-hepworth-nelmes/?ref=londoncoworkingassembly.com) and[](https://www.linkedin.com/in/vibushan-thirukumar-b6780825/?ref=londoncoworkingassembly.com) [Vibushan Thirukumar](https://www.linkedin.com/in/vibushan-thirukumar-b6780825/?ref=londoncoworkingassembly.com) at[](https://www.linkedin.com/company/oru-space/?ref=londoncoworkingassembly.com) [Oru Space](https://www.linkedin.com/company/oru-space/?ref=londoncoworkingassembly.com) in London were hit with a torrent of vile, racist abuse—a targeted attack designed to terrorise and intimidate. Enough to make you want to walk away and never come back. But they didn't. Because the response wasn't just sympathy—it was coordinated defence. Messages of support. Public solidarity. Practical help. The wider coworking community turned its relationships into a shield. Paul and Vibushan's experience shows this invisible currency isn't just about nice networking events. It's about building relationships strong enough to stand against hatred. Their space became a symbol of defiance because the community had the infrastructure to make that stand together. --- ## The Currency You Can't See But Can't Ignore Sara, Dan, Paul, and Vibushan didn't just survive crises. They'd spent years building the thing that got them through. Sara's glass walls weren't just architecture; they were investments in transparency that paid dividends in trust. Dan's coding bootcamps weren't just skills training; they were relationship-building that created unbreakable networks. Paul & Vibushan's community events weren't just programming; they were deposits in a bank that paid out when they needed it most. We miss this when we only count what shows up on spreadsheets. The conversation in your kitchen. The introduction between two members. The moment someone feels welcomed. That's it, accumulating. When crisis hits—war, collapse, hatred, or just slow economic death—your P&L can't save you. Your members can. If you've built infrastructure that turns strangers into people who show up for each other. It's the only thing that grows when everything else burns down. --- ## Learning to See the Invisible Sara, Dan, Paul, and Vibushan know something most operators miss: This invisible currency isn't a byproduct of running a good space. It's the product. The desks and Wi-Fi are the byproduct. You're already building this. The question: are you doing it on purpose, or by accident? --- ## Want to Go Deeper? Tomorrow on the [Coworking Values Podcast](https://coworkingvaluespodcast.substack.com/) , we're talking with [Tilley Harris](https://www.linkedin.com/in/tilley-harris-98543959/?ref=londoncoworkingassembly.com) co-founder of [Akou](https://www.linkedin.com/company/akou/?ref=londoncoworkingassembly.com) , who measures social impact. We'll explore how London coworking spaces can better understand and build the invisible currencies—trust, knowledge exchange, and emotional support—that transform spaces from businesses into lifelines. --- ### 💬 Community on LinkedIn The [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) is a great place to connect with guests on these and other Coworking podcasts, as well as other listeners and Coworking community builders. --- ### 🌐 Event: Unreasonable Connection - The world's smallest coworking event. If you want to experience this kind of community building firsthand, join us at Unreasonable Connection—our monthly free online event where coworking community builders connect, share, and support each other. [RSVP here](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) . And mark your calendars: we're planning our first in-person[](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) [Unreasonable Connection](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) in London for February 2026, coinciding with the[](https://www.linkedin.com/company/workspace-design-show/?ref=londoncoworkingassembly.com) [Workspace Design Show London](https://www.linkedin.com/company/workspace-design-show/?ref=londoncoworkingassembly.com) , where we'll delve deeper into building the infrastructure our communities need. \-> To get on the invite list for February, join the London Coworking Assembly[](https://londoncoworkingassembly.com/%5F%5Ftrashed/) [here.](https://londoncoworkingassembly.com/%5F%5Ftrashed/) --- ### Thank you for your time and attention today! ### Building Community Power in Collapsing Systems with Sara Anjargolian URL: https://londoncoworkingassembly.com/building-community-power-in-collapsing/ Last updated: 2025-09-30T08:18:02.000Z Building Community Power in Collapsing Systems with Sara Anjargolian 0:00 /200 1× ## Episode Summary *“In a former Soviet state, you derive your power from secrecy in a lot of ways. We were turning that idea upside down and pushing forth that collaboration is actually power and sharing is power.”* Sara Anjargolian didn’t move to Armenia in 2012 because it was easy. She moved because she couldn’t look away. An American lawyer watching a former Soviet state slide back toward authoritarianism. A country where power came from what you knew, not who you were. Where work happened behind closed doors and strength meant keeping secrets. And then she did something that sounded simple but was actually radical: she built a space with glass walls. Impact Hub Yerevan opened in 2015 with 500 square metres of transparency in a culture built on opacity. Everyone could see what everyone else was doing, who they were meeting with, and what projects were taking shape. Four members who’d never have met otherwise—an architect, a winemaker, a crowdfunding platform—started collaborating on a project to empower rural grape farmers. Instead of just selling grapes to winemakers, these farmers now operate their own tasting rooms on their land. That’s the small story. The big story is what happened when the values inside those glass walls—trust, collaboration, openness—started spilling out onto the streets. When the coworking space became a rehearsal room for the Velvet Revolution of 2018\. Not one person died during a peaceful uprising that toppled an authoritarian regime. Sara’s now based in Los Angeles, but she spent years building something that proved a controversial point: community spaces aren’t neutral. They’re either reinforcing the culture around them or quietly teaching a different way. This conversation doesn’t offer inspiration. It offers evidence. Evidence that who you intentionally throw together in a room matters. That transparency can be more powerful than secrecy. That starting with an Excel spreadsheet of 20-30 people is more important than falling in love with a sexy space. Sara talks about trauma—the 1915 genocide that created the Armenian diaspora, the 2020 war with Azerbaijan that turned their coworking space into a humanitarian centre during COVID. She talks about watching members fight on the front lines whilst the space tried to help displaced families. And she talks about what happens when you refuse to accept that you’re powerless. When you reject the idea that there’s much difference between people “on the ground” and people in “halls of power.” This episode is for coworking operators who feel overwhelmed by political division and global chaos. For community builders, wondering if their small space actually matters. For anyone who’s ever thought, “I’m just one person—what can I really do?” You’ll leave understanding why the cocktail party matters more than the furniture. Why boring Excel spreadsheets beat beautiful architecture. And why getting involved in what makes you come alive isn’t optional—it’s essential for your soul. --- ## Timeline Highlights - \[01:13\] “I’m known as someone very involved and heavily invested in building the future Republic of Armenia” - \[02:32\] Sara’s decision to move to Armenia in 2012: “I didn’t even think about it as easy or hard. I thought about it, and I thought, This is really interesting. I want to be part of it” - \[03:27\] Why Impact Hub Yerevan wasn’t just a coworking space: “The idea was really more about bringing the best and brightest and people who cared about social change in Armenia under one roof to see what we could do” - \[06:56\] Building with glass walls as a philosophical statement: “You derive your power from secrecy in a lot of ways. We were turning that idea upside down” - \[07:17\] The grape farmer collaboration story: four members creating rural tasting rooms instead of just selling grapes - \[13:20\] The Velvet Revolution of 2018: “Not one person died during that revolution. It was very much a peaceful revolution” - \[15:02\] The moment the country caught up to the Hub: “All of a sudden, the country outside of the walls of Impact Hub started to espouse the same values as what we had been talking about inside” - \[18:39\] Sara’s advice on feeling powerless: “I don’t think that we have much less power. In terms of being a human, we are all the same beings, and you have to get involved” - \[20:53\] The intentional curation approach: “It was, I’m going to reach out to this person because I see that they’re doing something cool. They need to be part of our community” - \[23:09\] The crucial mistake to avoid: “I would caution people not to fall in love with spaces... start very much with the people” - \[24:37\] Three Impact Hubs now operating across Armenia: Yerevan, Gyumri, and Syunik --- ## Why Secrecy Loses to Collaboration Sara describes post-Soviet Armenia as a place where power came from what you kept hidden. Behind closed doors. Need-to-know basis. Information as currency. This wasn’t just workplace culture. It was a survival strategy shaped by decades of authoritarian rule. Impact Hub Yerevan’s glass walls weren’t an aesthetic choice. They were a political statement wrapped in architecture. When everyone can see what everyone else is doing, you’re demonstrating a different kind of power—one built on trust, not control. The shift wasn’t immediate. Members had to learn a new philosophy of working together. Sara says when people signed up to work from this space, “in a way, they were signing up to a new philosophy of working together.” Slowly, people started collaborating. Starting projects. Sharing resources. The winemaker noticed the architect. The crowdfunding platform connected with both. And suddenly, rural grape farmers weren’t just suppliers—they were hosts, entrepreneurs, storytellers on their own land. This is what happens when you design space intentionally against the dominant culture. You create a small rehearsal room for a different way of being. ## The Cocktail Party Strategy Nobody Teaches Sara uses a metaphor that should be taught in every coworking space training programme: throwing an elaborate cocktail party. You want the person dancing on the table with a lampshade on their head. You also wish to be the quiet person in the corner building the next big thing. You’re making soup with different spices. You’re curating energy, not just renting desks. She describes making lists. Reaching out to people doing interesting things. Constantly inviting them to the party. This isn’t community management. It’s deliberate cultural architecture. Bernie recognises it immediately—he has a reputation for throwing people together and then leaving them to find their connection points. But he adds something crucial: loud people like him can put off quieter people, so you have to make a point of getting them in. The best coworking spaces understand this. They’re not waiting for the right people to show up. They’re hunting them down, one Excel spreadsheet row at a time. ## When Your Space Becomes a Humanitarian Centre 2020 was meant to be about COVID. For Armenia, it became a matter of war. Azerbaijan attacked the ethnic Armenian population of Nagorno-Karabakh for 44 days. Sara notes that “the world was so much more concerned with dealing with COVID, that this war happened really in some ways outside of the international attention.” The ethnic Armenian population was expelled. The land is now under Azerbaijani control. Impact Hub Yerevan transformed overnight. Sara describes it: “We turned from a coworking space in a lot of ways into almost a humanitarian centre, trying to help not just our boys on the front lines fighting this war, but at the same time, all of the people who were displaced from their homes during the war.” Sara doesn’t dwell on this in the conversation—she could go on and on, she says, but she stops. You can hear the weight of it, though. The trauma that sits underneath community building in places where history isn’t theoretical. This is the context that makes glass walls radical. This is why collaboration as a form of power matters. This is the soil where Impact Hub grew. Western coworking operators often discuss “making an impact” without understanding the actual cost of such an impact in places experiencing active conflict and displacement. ## The Velvet Revolution: When Inside Became Outside 1. Armenia was sliding toward full authoritarianism. Following the Belarus path. Satellite state of Russia. The Armenian people said no. Streets filled with protesters. The former regime resigned. A new government was formed. Zero deaths. The Velvet Revolution. Sara was running Impact Hub at the time. Many of the people on the streets were Hub members. Including her. Then came the pivot: she left the Hub, passed the executive director role to her director of programmes, and joined the new government. She transitioned from running a space that promoted these values to helping build a government that embodied them. This is the moment she describes carefully: “All of a sudden, the country outside of the walls of Impact Hub started to espouse the same values as what we had been talking about inside the walls.” Not inspiration. Vindication. The rehearsal became the performance. The small room became the whole country. The glass walls became the new architecture of power. ## The Boring Excel Spreadsheet Truth Here’s Sara’s most practical advice, delivered with the caution of someone who’s seen coworking spaces fail by starting wrong: Don’t fall in love with the space. Cofounders are often drawn to the stunning light, beautiful windows, and intriguing architecture. They put down deposits before they know who’ll actually show up. Start with 20-30 names in a boring Excel spreadsheet. People you can actually imagine working in this space. Before doing anything else. Before architecture. Before deposits. Impact Hub Yerevan had an incredible architect. But they started with the people. This feels unglamorous. It doesn’t photograph well for Instagram. It won’t win design awards. But it’s the difference between a coworking space and a rehearsal room for revolution. ## What “Getting Involved” Actually Means Bernie asks the question that matters: people running community spaces feel overwhelmed. The world is changing at a rate of 100 miles an hour. Politics is everywhere. Division is constant. What can they actually do? Sara doesn’t buy the excuse: “I don’t think that there is much difference between those of us, if I can say so, on the ground and those people in the various halls of power. We’re all people, humans.” She pushes harder: “Whatever it is that excites you, that makes you come alive in this larger world, is where you should start.” Not because you’ll definitely make an impact. Not because you’ll change everything. But because the opposite is bad for your soul. Work on what makes you come alive. Don’t worry about measuring impact. The measuring will kill your momentum. This isn’t motivational speaking. This is someone who joined a peaceful revolution, then joined the government it created, speaking from the other side of that choice. ## The Performative Versus the Essential Problem Bernie highlights a crucial point: he sees coworking spaces being overly performative about making a difference. Marketing well-intentioned things because it creates a well-meaning place to be. But when you talk to Sara, or Mari from the Puerto Rico episode Bernie mentions, there’s a different quality. “If we weren’t here, people would have nowhere to go.” That’s not marketing. That’s infrastructure. The difference matters. One is creating content about impact. The other is being the thing that holds people when everything else fails. Sara and Mari both ran spaces that became essential during crises—hurricanes, wars, and revolutions. Sara describes how intentional they were: “I remember making lists of people and organisations that at least I had heard through the grapevine or had seen online doing interesting things and constantly inviting people into that cocktail party.” You can’t perform your way into being genuinely needed. You have to build something that matters before the crisis comes. --- ## Links & Resources ### Sara Anjargolian’s Work - [Impact Hub Yerevan](https://yerevan.impacthub.net/?ref=londoncoworkingassembly.com) \- The mothership location near the main train station - [Impact Hub Gyumri ](https://gyumri.impacthub.net/?ref=londoncoworkingassembly.com)\- Second largest city in Armenia - [Impact Hub Syunik ](https://syunik.impacthub.net/?ref=londoncoworkingassembly.com)\- Southern region of Armenia - [Sara on LinkedIn](https://www.linkedin.com/in/sara-anjargolian/?ref=londoncoworkingassembly.com) --- ### **Projects & Community** - Join this and other conversations with people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com). - [Unreasonable Connection](https://luma.com/LondonCoworkingAssembly?k=c&ref=londoncoworkingassembly.com) Monthly online gatherings for Coworking Community Builders. - FLOC [LinkedIn Coworking Recognition Campaign](https://www.futureleadersofcoworking.com/blog/why-coworking-belongs-on-linkedin?ref=londoncoworkingassembly.com) - [Workspace Design Show London 2026](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [European Coworking Day May 2026](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [London Coworking Assembly](https://londoncoworkingassembly.com/) - [European Coworking Assembly](https://coworkingassembly.eu/?ref=londoncoworkingassembly.com) ### **Bernie’s Projects** - [London Coworking Assembly ](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/)[**5-Day AI Crash Course for Coworking Spaces**](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/) - **Free email course:** [**5 Biggest Mistakes Coworking Community Builders Make (And How to Avoid Them)**](https://londoncoworkingassembly.com/) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) --- ## One More Thing Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support helps others discover how coworking enriches lives, builds careers, and strengthens communities. Community is the key 🔑 ### Why Every coworking Space Is Already Political with Jon Alexander URL: https://londoncoworkingassembly.com/why-every-coworking-space-is-already/ Last updated: 2025-09-25T20:54:32.000Z Why Every coworking Space Is Already Political with Jon Alexander 0:00 /200 1× *“These spaces are where increasingly, they’re critical civic infrastructure. They’re what I think of as civic catalysts, and they are where people meet one another, with a bit of engagement and a bit of facilitation, where people can be encouraged to face into the challenges facing their local communities.”* Jon Alexander doesn’t perform when he talks. There’s nothing shiny about the man behind *Citizens*. But he names things most of us feel but can’t quite articulate. Like how the Labour government is collapsing. Like how Reform might win the next election. Like how coworking spaces might be the only thing standing between communities and complete civic breakdown. When Jon says he wants to be known for “figuring out what to do with politics before it all falls apart,” there’s an honest urgency that cuts through conference small talk and LinkedIn optimism. This isn’t another conversation about community-washing or flexible workspace trends. This is about coworking as political infrastructure – and whether operators have the nerve to admit it. Jon spent years watching the consumer story collapse – the idea that people are fundamentally motivated by self-interest, that democracy is just choosing between fixed options. He’s seen what fills the vacuum: strongman leaders and authoritarian logic. Jon argues that the only antidote is stepping into what he calls the citizen story – the idea that all of us are smarter than any of us. coworking spaces, Jon says, are where this happens. Not through manifestos or policy papers, but through the messy, essential work of getting neighbours to actually meet each other. Of hosting events that celebrate what’s working before diving into what’s broken. Of creating the conditions where people discover they can face challenges together instead of waiting for someone else to fix them. Bernie’s Write Club story proves Jon’s point. Starting with four people writing, growing to six, then twenty people sitting on floors because they had nowhere else to talk about their craft. A guy showed up with a keyboard thinking it was about music writing until they explained it was writing club. You don’t need the Foo Fighters. You need love of place and the courage to start with what’s strong, not what’s wrong. For coworking operators feeling the weight of empty desks and rising rents, this conversation offers something more sustaining than growth hacks or pivot strategies. It offers a reason to stay in the fight that has nothing to do with occupancy rates and everything to do with democracy itself. ## ⏱ Timeline Highlights \[01:51\] “A great book called Citizens. What would you like to be known for now?” \[02:00\] Jon’s new mission: “Figuring out what to do with politics before it all falls apart” \[02:31\] “It really matters to do what you’re doing and actually to see yourselves as political actors” \[04:09\] The collapse framework: consumer story to subject story, with citizen story as the only antidote \[05:28\] “coworking spaces are spaces for that to happen. Step up and acknowledge that.” \[06:51\] Bernie on the London coworking Assembly response: “That’s the language I need” \[07:35\] [The ACTionism](http://actionism.space/?ref=londoncoworkingassembly.com) story: from climate anxiety to community action through outdoor retail transformation \[10:20\] The celebration principle: “Start with what’s strong, not with what’s wrong” \[11:05\] Cormac Russell’s framework: “Use what’s strong to fix what’s wrong” \[12:17\] Bernie’s Write Club example: four people, then six, then twenty sitting on floors \[14:01\] The drama triangle applied to politics: perpetrators, rescuers, victims \[17:59\] “This work really matters, really matters” – Jon’s core message to operators \[19:22\] The three principles: Purpose, Platform, Prototype vs the marketing 4Ps \[23:05\] Bernie on spotting energy: “You find the people” through genuine interests \[25:40\] Adrienne Maree Brown’s wisdom: “Inch-wide, mile-deep change that schisms the existing paradigm” ## The We Work Delusion Is Dead Jon doesn’t mention We Work by name, but his framework demolishes everything they represented. The old 4Ps of marketing – product, price, promotion, placement – trap you in thinking of people as consumers. You offer services, they consume them. You position yourself in the market, they choose you or don’t. coworking spaces still caught in this thinking ask the wrong questions: What do we offer? How do we position ourselves? What’s our pricing strategy? Jon’s alternative cuts deeper: What are we really trying to do here? What’s so big that we need people to help us do it rather than us doing it for them? The difference isn’t semantic. One approach creates customers; the other creates citizens. One fills desks; the other builds democracy. Bernie’s observation about spaces wanting to “be like We Work” – like wanting to be the Hilton or TGI Friday’s – misses what makes independent spaces powerful: their rootedness, their refusal to be replicated anywhere else. Bernie mentions a space in Camden that had one of three gigantic 3D printers available in London at that time. Instead of leveraging that uniqueness, they wanted to imitate We Work’s failed model. Jon’s framework would ask: How do we use this incredible resource to help Camden flourish? How do we make it meaningful for makers and inventors to participate in that vision? ## coworking as Political Infrastructure Politics, for Jon, isn’t about party affiliation or policy positions. It’s about power – who has it, who doesn’t, and how communities organise themselves to face challenges together. coworking spaces are political whether operators recognise it or not. The question is whether they’ll be conscious about it. The drama triangle Jon describes – perpetrators (councils, politicians), rescuers (interventionist organisations), victims (citizens waiting for solutions) – explains why community initiatives fail. Everyone stays trapped in blame cycles instead of stepping into agency. Victims need to become creators. Perpetrators need to become challengers who work alongside rather than imposing solutions. Rescuers need to become supporters rather than interveners. coworking spaces can break this pattern by creating conditions for citizens to move from victim to creator mindset. Not through workshops on civic engagement, but through the practical experience of organising something they care about. Bernie’s Write Club didn’t start as a political act – it was writers wanting to talk about writing. But when twenty people are sitting on floors because they’ve found community around shared passion, that’s civic muscle being built. Jon’s celebration-first approach isn’t naive optimism. Starting with “What do we love about Peckham?” creates different energy than starting with “What’s wrong with our neighbourhood?” Love builds the container strong enough to hold difficult conversations about challenges. Problems divide; shared appreciation unites. ## From Consumer to Citizen: The Transformation Framework The consumer story – people as self-interested choosers between fixed options – shaped everything from politics to business models. Consumer democracy meant voters choosing between pre-set candidates based on personal benefit. Consumer economics meant businesses competing for individual purchases. Consumer coworking meant members paying for services they consumed. Jon traces how this story is collapsing everywhere. Brexit wasn’t rational consumer choice; it was emotional rejection of the entire system. Trump’s appeal wasn’t policy comparison; it was promise of a strong leader who’d handle everything. The rise of authoritarian populism represents return to the subject story – citizens as subjects of powerful leaders rather than agents of change. The citizen story offers different logic: collective intelligence, shared agency, collaborative problem-solving. In coworking terms, it’s the difference between providing services and creating platforms for participation. Bernie’s instinct about not needing “a big hook to get people in” connects to Jon’s framework. The right hook isn’t a gimmick; it’s genuine invitation to participate in something meaningful. ## The Three Ps: Purpose, Platform, Prototype Jon’s alternative to the marketing 4Ps restructures how coworking spaces think about themselves. Purpose asks: What are we really trying to do that’s so important we need community help? Platform asks: What structures make participation meaningful and joyful? Prototype asks: How do we spot and feed existing energy? Purpose for most spaces connects to place. They’re not just providing workspace; they’re helping Camden become more creative, or supporting young entrepreneurs in Birmingham, or keeping artists in affordable neighbourhoods. But naming that purpose as a question – How can we work together to make this place flourish? – invites participation instead of consumption. Platform thinking shifts from programming events to creating structures where others can initiate. Instead of Bernie organising everything, Write Club created space for whoever had energy for keyboard writing or poetry readings or journalism discussions. The platform enabled emergence rather than controlling it. Prototype recognises that transformation happens through small experiments, not grand plans. You can’t necessarily become a full civic catalyst overnight. But you can spot when someone has energy for Sicilian cupcake events and feed that passion. Energy is the seed; community attention is the soil; shared space is the greenhouse. ## The Economics of Inch-Wide, Mile-Deep Change Adrienne Maree Brown’s framework – “inch-wide, mile-deep change that schisms the existing paradigm” – speaks directly to coworking economics. Mile-wide, inch-deep approaches try to serve everyone and transform nothing. They chase scale over impact, quantity over quality. Inch-wide, mile-deep means committing fully to your specific place, demographic, or mission. That Camden space with the 3D printer could have gone mile-deep on maker culture, on manufacturing innovation, on creative technology. Instead of competing with every other coworking space, they’d own something unique and unreplicable. This challenges the growth-at-all-costs mentality borrowed from venture capital and corporate expansion. Jon’s framework suggests sustainable coworking comes from deep community roots rather than broad market appeal. You can’t franchise civic infrastructure. You can’t scale authentic relationship. You can’t automate neighbour-to-neighbour connection. Bernie’s Write Club proves this works differently. Four people paying room hire wouldn’t justify the effort. But twenty people sitting on floors because they’re hungry for community around their craft – that’s social capital that converts to sustainability in ways monthly recurring revenue spreadsheets can’t capture. ## Start With What’s Strong Cormac Russell’s wisdom – “Start with what’s strong, not with what’s wrong, and then use what’s strong to fix what’s wrong” – flips traditional community development logic. Instead of needs assessments and deficit mapping, begin with asset appreciation and strength recognition. For coworking spaces, this means celebrating existing community energy before trying to solve community problems. Host events about what makes your neighbourhood brilliant before convening meetings about what needs fixing. Create opportunities for people to share what they love about their work before addressing what frustrates them. The practical application matters. Instead of “How can we address social isolation in our area?” try “What brings our neighbours alive, and how can we celebrate that together?” Jon’s example of starting with Peckham appreciation – covering walls with what’s best about the area – builds the emotional foundation for harder conversations. People who’ve shared love can navigate disagreement. People who’ve celebrated together can tackle challenges together. But the sequence matters: strength first, problems second. ## Links & Resources **Jon Alexander’s Work** - [Jon Alexander website: jonalexander.net](https://jonalexander.net/?ref=londoncoworkingassembly.com) - [Jon Alexander on LinkedIn](https://www.linkedin.com/in/jon-alexander-11b66345/?ref=londoncoworkingassembly.com) - [New Citizen Project](https://www.newcitizenproject.com/?ref=londoncoworkingassembly.com) **Resources Mentioned** - [ACTionism Film: 25-minute documentary mentioned by Jon](https://www.actionism.space/?ref=londoncoworkingassembly.com) - [Phoebe Tickell’s work on Imagination Activism and Moral Imaginations](https://www.moralimaginations.com/imaginationactivism?ref=londoncoworkingassembly.com) - [Cormac Russell’s book ](https://citizen-network.org/library/rekindling-democracy.html?ref=londoncoworkingassembly.com)[*Rekindling Democracy*](https://citizen-network.org/library/rekindling-democracy.html?ref=londoncoworkingassembly.com) - [Jon Alexander’s book ](https://uk.bookshop.org/p/books/citizens-jon-alexander/7315064?ean=9781912454884&ref=londoncoworkingassembly.com)[*Citizens: Why the Key to Fixing Everything is All of Us*](https://uk.bookshop.org/p/books/citizens-jon-alexander/7315064?ean=9781912454884&ref=londoncoworkingassembly.com) **Projects & Community** - Join this and other conversations with people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Unreasonable Connection](https://luma.com/LondonCoworkingAssembly?k=c&ref=londoncoworkingassembly.com) Monthly online gatherings for Coworking Community Builders. - FLOC [LinkedIn Coworking Recognition Campaign](https://www.futureleadersofcoworking.com/blog/why-coworking-belongs-on-linkedin?ref=londoncoworkingassembly.com) - [Workspace Design Show London 2026](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [European Coworking Day May 2026](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [London Coworking Assembly](https://londoncoworkingassembly.com/) - [European Coworking Assembly](https://coworkingassembly.eu/?ref=londoncoworkingassembly.com) **Bernie’s Projects** - [London Coworking Assembly ](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/)[**5-Day AI Crash Course for Coworking Spaces**](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) ## One More Thing Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support helps others discover how coworking enriches lives, builds careers, and strengthens communities. Community is the key 🔑 ### The Future of Coworking is a Career, Not a Gig URL: https://londoncoworkingassembly.com/the-future-of-coworking-is-a-career-not-a-gig/ Last updated: 2026-03-19T20:29:13.000Z ### LinkedIn Show Notes #30 from the Coworking Values Podcast Bullpen. ### While you were running your space, we've been talking to the future—three FLOC leaders, one message: it's time to choose careers over gigs. --- I was once sitting at a table for lunch with a group of Coworking Space leaders, and a woman almost had to apologise as she presented her idea of creating an event where women who work in the Coworking industry in the UK could connect and support each other. A man at that table told her that her idea was good because: "After all, women manned all the reception desks in coworking spaces." He thought he was giving a compliment, and he is a nice guy, so I am sure he was. But what he revealed was a profound and catastrophic failure of character. I’ve been thinking about that moment a lot. It’s a perfect, unvarnished snapshot of the messy crucible in which this industry was forged. For too long, the narrative has been dominated by the same white male faces on the same stages, all delivering talks that could have been LinkedIn posts or, at best, videos, often infomercials masquerading as content. At the same time, the real, grinding, essential work of community building was being done by people who were systematically overlooked, and over the last few years, I have researched the shit out of it. The person at the front desk, the one who knows everyone’s name, who practices unreasonable hospitality every single day—they are the true backbone of this industry. That man’s comment wasn’t just a gaffe; it was a symptom of an industry that has long been brilliant at celebrating passion but terrible at building professions. --- ### We have the opportunity not to repeat the mistakes of the past. But, as my friend, the coworking legend, [Iris Kavanagh](https://www.linkedin.com/in/iriskavanagh/?ref=londoncoworkingassembly.com) clarified for me, the coworking industry is the first to offer us the chance to build an already inclusive work environment from the ground up. She and Laura, her co-founder at[](https://www.linkedin.com/company/women-who-cowork/?ref=londoncoworkingassembly.com) [Women Who Cowork](https://www.linkedin.com/company/women-who-cowork/?ref=londoncoworkingassembly.com) , observed that while traditional industries might take 200 years for women to reach leadership parity, coworking, by its very nature, democratises work and flattens hierarchies. It’s not a rigid corporate structure where everyone is locked into an org chart; it’s a fluid, networked environment. This inherent flatness presents us with a unique opportunity to consciously choose inclusivity as we grow, ensuring that everyone is represented in leadership if we have the will to do so. We have the opportunity not to repeat the mistakes of the past. --- ## The Futures so Bright I Gotta Wear Shades And that brings me to the [Future Leaders of Coworking](https://www.linkedin.com/company/future-leaders-of-coworking-floc/?ref=londoncoworkingassembly.com) AKA (FLOC). I get the sense that some are holding[](https://www.linkedin.com/company/future-leaders-of-coworking-floc/?ref=londoncoworkingassembly.com) [Future Leaders of Coworking](https://www.linkedin.com/company/future-leaders-of-coworking-floc/?ref=londoncoworkingassembly.com) at arm’s length, taking a ‘wait and see’ approach. - Do we really need this? - Won't people work it out? - What if all those staff start talking to each other? But on the kickoff call for their new UK chapter yesterday, led by [James Panepinto](https://www.linkedin.com/in/james-panepinto-0a486b53/?ref=londoncoworkingassembly.com) \- coworkings' answer to Anthony Bourdain - I learned more about how it is happening. And I get the feeling that FLOC events won't be male-dominated, half-baked golf days, drinking lots of warm, overpriced Stella Artois. FLOC facilitates intentional, regular peer-to-peer calls between its members—a structured process for forging the very connections that are the lifeblood of a healthy profession. To hold back now is to miss the most critical movement in our industry. That's why we're deliberately using the[](https://coworkingvaluespodcast.substack.com/) [Coworking Values Podcast](https://coworkingvaluespodcast.substack.com/) to introduce you to the people building FLOC. [Sam Shea](https://www.linkedin.com/in/samanthashea/?ref=londoncoworkingassembly.com) ,[](https://www.linkedin.com/in/deshawnbrown/?ref=londoncoworkingassembly.com) [DeShawn Brown](https://www.linkedin.com/in/deshawnbrown/?ref=londoncoworkingassembly.com) , and[](https://www.linkedin.com/in/caroline-van-den-eynde/?ref=londoncoworkingassembly.com) [Caroline Van den Eynde](https://www.linkedin.com/in/caroline-van-den-eynde/?ref=londoncoworkingassembly.com) are three of the leaders I've spoken with so far, and what they and their colleagues are building isn’t just a networking group. They are building the professional infrastructure our industry needs to survive and mature. They are turning a gig into a career. They are each building a different, essential pillar of this new reality. 🇬🇧 Meet[](https://www.linkedin.com/in/james-panepinto-0a486b53/?ref=londoncoworkingassembly.com) [James Panepinto](https://www.linkedin.com/in/james-panepinto-0a486b53/?ref=londoncoworkingassembly.com) and[](https://www.linkedin.com/in/samanthashea/?ref=londoncoworkingassembly.com) [Sam Shea](https://www.linkedin.com/in/samanthashea/?ref=londoncoworkingassembly.com) at[](https://www.linkedin.com/company/gcucuk/?ref=londoncoworkingassembly.com) [GCUC UK](https://www.linkedin.com/company/gcucuk/?ref=londoncoworkingassembly.com) where they are hosting a FLOC Lunch. --- ### Sam Shea: Building the Pillar of Social & Political Legitimacy Sam’s entire career is the answer to a question she’s been asking since she was a kid, trying to find a third place in her small town: “Where do I belong?” From starting a brunch club in Boston because she was lonely to co-founding[](https://www.linkedin.com/company/future-leaders-of-coworking-floc/?ref=londoncoworkingassembly.com) [Future Leaders of Coworking](https://www.linkedin.com/company/future-leaders-of-coworking-floc/?ref=londoncoworkingassembly.com) , her work has always been about creating spaces for connection. Now, she’s tackling the biggest belonging issue of all: professional recognition. The #AddCoworkingToLinkedIn campaign isn’t just about a dropdown menu. It’s a fight for legitimacy. It’s a demand to be seen. ✍️You can sign that #AddCoworkingToLinkedIn -[](https://www.futureleadersofcoworking.com/blog/why-coworking-belongs-on-linkedin?ref=londoncoworkingassembly.com) [here](https://www.futureleadersofcoworking.com/blog/why-coworking-belongs-on-linkedin?ref=londoncoworkingassembly.com) . As Sam puts it, coworking is about allowing you to “come as you are,” but it’s hard to do that when your profession doesn’t officially exist in the world’s largest professional network. By leading this charge, Sam is building the political and social infrastructure that gives thousands of professionals a collective identity and a legitimate career path. --- ### DeShawn Brown: Building the Pillar of Educational & Philosophical Infrastructure DeShawn’s vision for the industry goes right to the root. He’s not just thinking about the present; he’s building the intellectual and philosophical foundation for the future. DeShawn talks about “Generous Leadership”—the idea that the best leaders don’t manage, they motivate. They get people excited to be where they are. This isn’t just a nice idea; it’s a strategic imperative for an industry struggling with burnout. He sees the systemic problem of community managers wearing “20 different hats”. He argues that the solution isn’t just better tools, but a fundamental shift in how we educate and support our people. His moonshot idea? A university major in coworking. He wants to see the industry legitimised at the academic level, creating a pipeline of talent that comes into the market with fresh ideas and a deep understanding of the profession. He’s building the educational infrastructure that will turn coworking from a job you fall into into a career you can aspire to. --- ### Caroline Van den Eynde: Building the Pillar of Narrative & Cultural Value Caroline came into this industry and was immediately struck by the lack of connection to her peers. She was meeting CEOs, but not the other marketers who were fighting the same daily battles. She calls herself the “poster child for FLOC” because she lives the problem it solves. With a background in psychology, she understands that coworking’s value isn’t in the square footage; it’s in the feeling. “It’s not going to be about square footage or amenities,” she says. “It’s about how people feel when they walk through the door.” Her work is to professionalise that feeling. She is building the narrative infrastructure that allows spaces to articulate their true value. She’s moving the industry’s story from a transactional one about desks and Wi-Fi to a transformational one about belonging and community. This is what a mature industry looks like. It has a political voice, a sustainable operating model, and a clear story. It has character. Moreover, it recognises its moral obligation to mentor its own. It doesn’t hold the next generation at arm’s length; it embraces them. Because it knows that the people coming up aren’t a threat—they are the whole bloody point. 🇨🇦 Meet[](https://www.linkedin.com/in/caroline-van-den-eynde/?ref=londoncoworkingassembly.com) [Caroline Van den Eynde](https://www.linkedin.com/in/caroline-van-den-eynde/?ref=londoncoworkingassembly.com) at[](https://coworkingcanada.com/?ref=londoncoworkingassembly.com) [Coworking Canada](https://coworkingcanada.com/?ref=londoncoworkingassembly.com) where[](https://www.linkedin.com/company/iq-offices/?ref=londoncoworkingassembly.com) [iQ Offices](https://www.linkedin.com/company/iq-offices/?ref=londoncoworkingassembly.com) are hosting the FLOC drinks event. --- ### 🌐 Event: Unreasonable Connection - The world's smallest coworking event. Small groups of coworking community builders who actually run spaces, discussing what truly matters, meet online once a month. Just us, figuring out how to do this work better together. No sponsors, no frameworks, no bollocks. Wednesday, October 15, 2:00 PM - 3:00 PM GMT / 3:00 PM - 4:00 PM CET. - RSVP here at[](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) [Unreasonable Connection](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) --- ### 🏣 The Virtual Office Guide Ten years ago, when I first heard the term 'Virtual Office,' I thought it referred to an office in the cloud - silly me. Then I heard about AML regulations, KYC requirements, and local authority rules, and quickly rolled over and went back to sleep. But Emily and I had such a blast researching and writing the[](https://londoncoworkingassembly.com/category/virtual-office/) [Virtual Office guide](https://londoncoworkingassembly.com/category/virtual-office/) for the[](https://londoncoworkingassembly.com/%5F%5Ftrashed/) [London Coworking Assembly](https://londoncoworkingassembly.com/%5F%5Ftrashed/) blog! We have heard the same questions for years, and we're working with our London-based mates[](https://www.linkedin.com/company/nexudus/?ref=londoncoworkingassembly.com) [Nexudus](https://www.linkedin.com/company/nexudus/?ref=londoncoworkingassembly.com) to 'dymistfy' the whole thing. It's not legal advice, but our five-minute quiz will save you hours of Googling and going down rabbit holes. [Take the London Virtual Office Quiz →](https://virtualoffice.scoreapp.com/?ref=londoncoworkingassembly.com) --- ### 💬 Community on LinkedIn The [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) is a great place to connect with guests on these and other Coworking podcasts, as well as other listeners and Coworking community builders. --- ### Thank you for your time and attention today! ### Why Early-Career Coworking Professionals Need Their Own Movement with Caroline Van den Eynde URL: https://londoncoworkingassembly.com/why-early-career-coworking-professionals/ Last updated: 2025-09-23T17:49:32.000Z Why Early-Career Coworking Professionals Need Their Own Movement with Caroline Van den Eynde 0:00 /200 1× *"I'm the poster child for FLOC, because since I've joined, I've completely expanded my network. I've made so many connections."* Caroline Van den Eynde doesn't fit the typical profile of a coworking founder. She stumbled into the industry three and a half years ago when a recruiter called about a marketing role at IQ Offices — and she'd never heard of coworking. Now she's the Director of Sales and Marketing for IQ's eight Canadian locations and the Marketing Director for FLOC (Future Leaders of Coworking), a peer-led community that fills a gap most people in the industry didn't realise existed. The gap? Peer connections. Real ones. While CEOs and founders network over dinner at conferences, everyone else — including community managers, marketing directors, and operations staff — often finds themselves without peers to learn from. Caroline discovered this firsthand when she realised most of her coworking connections came through her CEO Caine Wilma's introductions to other CEOs. "I was lacking those relationships with other people in the industry who are at my level," she explains. "People who I could talk to about the day-to-day things that were happening and the challenges." Enter FLOC, launched by Sam Shay to create exactly those peer-to-peer connections. Just under six months in as Marketing Director, Caroline has become living proof of what happens when you build genuine community in the coworking world. Double the expected turnout at their GCUC Boston "FLOCtail." Members are getting vulnerable about mistakes and learnings. Real knowledge sharing that saves people from repeating each other's errors. But FLOC isn't just about networking. They're leading a campaign that reveals how invisible the coworking industry remains: getting LinkedIn to recognise "coworking" as an official industry category. Currently, you can filter for various niche industries in LinkedIn's dropdown menu, but not for coworking. Four hundred signatures and counting on their change.org petition. They're pushing for a thousand before taking it to LinkedIn. Caroline's journey from psychology graduate to coworking champion also reveals something about how this industry shapes careers. Her psychology background prepared her for marketing in ways business school might not have — understanding people, behaviour, and what drives genuine connection. Now at IQ Offices, she's leading the kind of strategic focus the industry needs more of. Through data analysis, they've discovered 84% of their revenue comes from enterprise clients, so they're leaning into that niche instead of trying to serve everyone. "Future state, I think we're going to see spaces no longer focus on fast Wi-Fi and good coffee. Everybody has that," Caroline observes. "We're at that point in the industry where that's a given." This conversation captures someone who makes things happen — Caroline's self-described superpower — while building the infrastructure for others to do the same. ## Timeline Highlights \[01:20\] Caroline's definition: "I'm known as someone who makes things happen" \[02:20\] "I will do anything to get to the end... I get a lot of satisfaction from completing something" \[06:47\] The leap from Paris to Canada: "I pulled the plug and I was like, I'm moving to Canada, even though I've never been there" \[08:59\] Stumbling into coworking: "I met a recruiter... to be honest with you, at that point, I had no idea what coworking was" \[10:31\] The peer connection problem: "I was lacking those relationships with other people in the industry who are at my level" \[13:34\] FLOC's impact: "We had double the amount of people show up... It's so nice to have a place to come to make those face-to-face connections" \[16:01\] "There's just so much potential. There are thousands of people across North America, across the UK, and everywhere else that work in coworking" \[20:12\] The education challenge: "There's still a lot of misconception about what coworking really is" \[22:42\] Changing how she explains coworking: "I completely changed my thought process... now I actually take the time to explain it" \[25:29\] The enterprise realisation: "We had two companies, one leaving, one going, but for the exact same reason" \[28:25\] The LinkedIn campaign: "We just hit 400 signatures... we're pushing to get that to a thousand" \[30:33\] Meeting in person: "A few of us will be at GCUC London in October" ## When the Founders Get Dinner and Everyone Else Gets Nothing Here's the thing about coworking conferences: CEOs and founders eat well together. They network over dinner, share war stories, and make deals. Community managers queue for coffee alone. Caroline lived this for three years. Every industry connection came through her CEO, who introduced her to another CEO. Meanwhile, she's running day-to-day operations, solving real problems, with no one at her level to learn from. Then FLOC happened. Those monthly "Cherp and Chat" calls became something nobody expected—people actually told the truth. About mistakes. About what doesn't work. About the messy reality behind the LinkedIn posts. 80% of FLOC members say peer connections matter most. Not the workshops or the resources—the conversations with someone who gets it. The "FLOCtail" at GCUC Boston proved the point. They expected maybe twenty people. Forty showed up. All hungry for the same thing: someone else dealing with the same daily chaos. ## Numbers Don't Lie Caroline ran the data at IQ Offices. 84% of revenue comes from enterprise clients. So they stopped trying to please everyone. The moment that crystallised it: the same day, one medium-sized business left due to cost-cutting. One enterprise client joined because of cost-cutting. Same reason, different worlds, different value propositions. Most coworking spaces still believe they need to cater to everyone. Startups, freelancers, corporates, remote workers, creatives—the lot. Caroline's team proved otherwise. Enterprise clients want something specific. They require different tours, proposals, and messaging. So IQ leaned in hard. "Future state, I think we're going to see spaces no longer focus on fast Wi-Fi and good coffee. Everybody has that," Caroline says. "We're at that point in the industry where that's a given." The businesses that survive will be the ones that people can easily distinguish. ## The Invisible Industry FLOC's petition sits at 400 signatures. Target: 1,000. The ask? Get LinkedIn to add "coworking" to their industry dropdown menu. Right now, you can filter for dozens of niche industries. Coworking isn't one of them. For an industry employing thousands across every major city, that's a problem. Not because of the dropdown itself—because of what it represents. Career paths people can't name. Job searches that don't work. Professional identities built around an industry that doesn't officially exist. Caroline changed how she explains her work. Used to be: "Oh, do you know WeWork? Well, I work for a competitor." Now she takes time to actually explain what coworking is. "To my surprise, once you actually do that, a lot of people get it," she says. "Then you start getting responses like, 'Oh yes, I'm sure after COVID, that's become really popular.'" The shift from defensive to educational. From apologising for the industry to explaining why it matters. ## From Psychology to People-Centred Marketing Caroline's background in psychology — chosen as a stepping stone to marketing when business school was too expensive as an international student — reveals something about non-traditional paths into coworking. Psychology provided her with tools for understanding behaviour, motivation, and what drives genuine connection. Skills that translate directly to community building, member engagement, and strategic positioning. Her self-awareness about being someone who "makes things happen", combined with strategic thinking, creates a profile the industry needs more of: operators who can execute while building systems for others to succeed. The intentionality she describes — never doing anything just for the sake of doing it, always understanding the why — reflects the kind of thoughtful approach that builds sustainable community infrastructure. ## The Vulnerability Factor One of the most striking elements of Caroline's FLOC experience is how naturally vulnerability emerged in their community calls. She expected they might need to encourage people to share mistakes and learnings, but instead found members immediately willing to be honest about challenges. This speaks to something deeper about the coworking community's readiness for authentic connection. When the infrastructure exists — such as FLOC's monthly "Cherp and Chat" calls — people are eager to move beyond surface-level professional interactions. The willingness to share mistakes becomes a resource for the entire community. Knowledge transfer that prevents others from repeating the same errors. The kind of collective learning that accelerates individual and industry growth. ## Future-Proofing Through Focus Caroline's prediction about the industry's future resonates: spaces will stop competing on Wi-Fi and coffee (table stakes) and start differentiating through their specific value propositions and target audiences. The enterprise focus at IQ Offices represents this kind of strategic clarity. Understanding that enterprise clients need different solutions than startups, and leaning into serving that need exceptionally well, rather than trying to serve everyone adequately. This kind of niche focus — whether it's enterprise clients, creative communities, or local economic development — represents the industry's evolution from generic "coworking" to specific problem-solving for specific communities. ## Links & Resources **Caroline's Work** - [IQ Offices: Canadian coworking with eight locations](https://www.iqoffices.com/?ref=londoncoworkingassembly.com) - [FLOC (Future Leaders of Coworking)](https://www.futureleadersofcoworking.com/?ref=londoncoworkingassembly.com) - [FLOC LinkedIn page](https://www.linkedin.com/company/future-leaders-of-coworking-floc/posts/?feedView=all&ref=londoncoworkingassembly.com) - [Caroline Van den Eynde LinkedIn](https://www.linkedin.com/in/caroline-van-den-eynde/?ref=londoncoworkingassembly.com) **The LinkedIn Campaign** - [Change.org petition: Get LinkedIn to recognise coworking as an official industry category](https://www.change.org/p/add-coworking-as-an-industry-on-linkedin?ref=londoncoworkingassembly.com) **Events & Community** - [GCUC London: October conference, where Sam and James from FLOC will be present](https://uk.gcuc.co/?ref=londoncoworkingassembly.com) - [Coworking Canada: Toronto conference (end of September) with IQ hosting closing reception](https://coworkingcanada.com/?ref=londoncoworkingassembly.com) - [Workspace Design Show London](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [Unreasonable Connection](https://luma.com/LondonCoworkingAssembly?k=c&ref=londoncoworkingassembly.com) Monthly online gatherings for Coworking Community Builders. - [European Coworking Day May 2026](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [London Coworking Assembly](https://londoncoworkingassembly.com/) - [European Coworking Assembly](https://coworkingassembly.eu/?ref=londoncoworkingassembly.com) - **Join this and other conversations with people in the** [**LinkedIn Coworking Group**](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) **Bernie's Projects** - [London Coworking Assembly ](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/)[**5-Day AI Crash Course for Coworking Spaces**](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) ## One More Thing Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support helps others discover how coworking enriches lives, builds careers, and strengthens communities. Community is the key 🔑 ### No Eligibility Criteria: The Only Rule You Need to Build Real Community with Williamz Omope URL: https://londoncoworkingassembly.com/no-eligibility-criteria-the-only/ Last updated: 2025-09-18T11:23:42.000Z No Eligibility Criteria: The Only Rule You Need to Build Real Community with Williamz Omope 0:00 /200 1× ## Episode Summary *“I'm teaching them how to use ChatGPT to write a letter to their landlord to tell them off about the mould in the corner of their child's bedroom.”* That single sentence from Williamz Omope cuts through the noise of the entire tech and coworking industry. This isn't about AI for productivity hacks or scaling a startup. This is about using tools to restore dignity and agency to people the system has forgotten. With over 18 years in the trenches of community work in North London, Williamz is the founder of WO Consultancy, a Community Interest Company that runs job clubs with a radical principle. There are no rules for who gets help. This conversation is a necessary dose of reality for any coworking operator who uses the word "community." Williamz draws a sharp, uncomfortable line between his job club—hosted at SPACE4 in Finsbury Park—and the official, bureaucratic support of a Jobcentre. One is a system of gatekeeping, where you must prove your need and fit into a box to receive help. The other is a place of unconditional support, where your right to assistance is based on you showing up. We get into the messy, human reality of this work. It’s a constant, uphill battle against a system Williamz calls "the powers that be," a system that expects people to fail. He discusses the "tough love" required—inspired by his own mentors—to foster confidence, not dependency. This isn't about solving people's problems for them; it's about giving them the tools and the safe space to solve them for themselves. For any coworking space owner feeling disconnected from the neighbourhood outside their door, this episode is a blueprint. It's a story about what happens when a place designed for business becomes a place for all people, and it offers a robust, practical model for how your space can become a vital piece of civic infrastructure, one person at a time. --- ## Timeline Highlights “I want to be known for being disruptive in all the things that I do.” Why Williamz hates terms like "hard to reach": "I don't like using these terms because I just call it community." The reality of digital inclusion: using ChatGPT to write a letter to a landlord about mould in a child's bedroom. The Personal Motivation: How a Tough French Teacher and a Persistent PE Teacher Shaped His Mission. The stark reality of the system: "The powers that be... they expect you to fall to the wayside." The first signs of real community: when the regulars start telling you off for not being there. How to Stay Motivated in an Uphill Battle: Taking Stock of How Far You've Come. The crucial difference between the Job Club and the Jobcentre: "Our support is ongoing." The radical, unconventional core principle: "There's no eligibility criteria." The top three needs: A new CV, basic computer skills, and the confidence to use them. The tough love approach: "I want you to sink or swim, but we're going to be the life raft right there." The "easy win" for coworking spaces: genuinely engaging the wider community to bridge the gap. --- ## Thematic Breakdown Sections **"You Don't Have to Prove Anything"** The most disruptive idea in this entire conversation is also the simplest. The Finsbury Park Job Club has no eligibility criteria. In a world of means-testing, gatekeeping, and bureaucratic hurdles, this is a radical act. Williamz contrasts his model directly with the Jobcentre, where support is conditional. To receive help from the state, you must meet a specific profile: being unemployed for six months, being a refugee, or being over 50. You must perform your need. At Williamz's job club, you have to walk through the door. This isn't just a procedural difference; it's a fundamental shift in the power dynamic. It treats people with inherent dignity. It removes the shame and stress of having to justify your existence to "the powers that be." By offering unconditional support, the job club becomes a safe space where people can be vulnerable enough to ask for help, whether it's changing an email on a CV or building one from scratch after a lifetime of work. It’s a tangible expression of trust in a system that, by default, is deeply distrustful. For coworking operators, this is a profound challenge. What are the unwritten eligibility criteria for your community? Who feels welcome, and who feels excluded? Williamz's model proves that the most powerful way to build community is to remove the barriers to entry, offering help with no catch. --- ## The Powers That Be (And Why They Don't Care) Williamz refers to "the powers that be" throughout the conversation. It’s his shorthand for the faceless, impersonal system that dictates the rules but offers no real support for those who can't follow them. This system "expects you to fall by the wayside." It builds a website for GP appointments or a portal for benefits applications and assumes everyone has the skills, confidence, and equipment to use it. There is no plan for those who don't. This is the sharp end of digital exclusion. It’s not a theoretical problem; it’s a daily reality that locks people out of essential services, from healthcare to housing. The job club acts as a human interface to this cold, digital bureaucracy. Williamz isn’t just teaching people how to click a link; he's translating the hostile language of the system and equipping them to navigate it. This connects directly to the "unequal economy" described in the guest research. The system isn't broken; for a specific segment, it's working exactly as designed. It efficiently filters out those who cannot keep up. The work Williamz does is a form of resistance, creating a lifeline for those the system would otherwise discard. --- ## Tough Love is a Form of Respect Williamz's approach isn't about coddling people; he describes it as "tough love." He wants you to "sink or swim," but promises to "be the life raft right there." This philosophy was forged by his own mentors—a French teacher who encouraged him to pursue African Studies, and a PE teacher who insisted he attend training—who saw his potential and refused to let him fail. He understands that real support isn't about doing things *for* someone; it's about creating the conditions for them to learn to do it themselves. This is a critical distinction between charity and empowerment. By refusing to let attendees feel stupid, but still insisting they learn the skill, he is showing them the ultimate respect. He is telling them, "I believe you are capable of this." For individuals whose confidence has been eroded by unemployment or a daunting, unfamiliar digital world, this belief is often the most important service he provides. It’s the foundation upon which skills like CV writing and online job applications are built. --- ## From a Space in a Library to a Place of Belonging Bernie asks Williamz to describe the community, and the answer is beautifully tangible. It’s when regulars have a rapport with specific volunteers. It's when attendees start providing peer-to-peer support to each other. It’s when they tell him off for not showing up one week because they were waiting for him. This is what it looks like when a transactional space becomes a relational place. This transformation is crucial. The job club, hosted in a coworking space like SPACE4, becomes a piece of civic infrastructure where belonging is felt, not just talked about. As the guest research highlights, this is the core of the Coworking Citizenship Playbook: "belonging is a precondition to participation." You cannot expect someone to participate, to feel agency, if they first don't feel like they belong somewhere. Williamz is creating that feeling every Friday. It’s not a line item on a funding application, but it is the most valuable outcome of his work. He’s building the social fabric that allows people to regain their footing and, from there, re-engage with the wider world. ## The Real Meaning of Digital Inclusion The story of teaching a mother to use ChatGPT to complain about mould is the perfect microcosm of Williamz's entire philosophy. Most digital inclusion initiatives stop at teaching basic IT skills—how to open a browser, how to send an email. Williamz goes a vital step further. He's not just teaching the *how*; he's teaching the *why*. He's connecting the tool directly to a point of pain in someone's life. This is the difference between abstract knowledge and applied power. The mother doesn't need to know the theory behind large language models. She needs to solve a dangerous and undignified problem for her family. By framing technology as a weapon for self-advocacy, Williamz demystifies it and makes it immediately relevant. It's not about being "tech-savvy"; it's about getting justice. This redefines what digital inclusion should be about. It’s not about ensuring everyone can consume digital services. It’s about ensuring everyone has the tools and confidence to advocate for themselves and hold power to account. It’s about turning digital literacy into an instrument of agency. ## The "Easy Win" Most Coworking Spaces Are Missing Right at the end of the conversation, Williamz offers the most direct piece of advice for coworking operators. He points out that many local residents would never think to walk into a space like SPACE4 unless there was a specific, accessible reason to do so—like the Job Club. The space can feel intimidating or irrelevant to those who aren't in the tech or startup world. The "easy win" is to create genuine entry points for the wider community. It’s about having "things that the wider community feel comfortable going to and attending." By hosting a job club, the coworking space becomes a bridge. It brings in a captive audience of local residents who can then be gently introduced to the other courses, workshops, and opportunities the space offers. This isn't about cynical marketing; it's about fulfilling the promise of being a community hub. It requires operators to look beyond their existing members and ask: who are we not serving? How can we open our doors in a way that feels genuinely welcoming and useful to the people who live down the street? As Williamz demonstrates, an event as simple and vital as a job club can transform a private workspace into a true public asset. --- ### 🔗 Links & Resources **Williamz Omope's Work** - [**Williamz’s company -** ](https://www.woconsultancy.co.uk/home?ref=londoncoworkingassembly.com)[WO Consultancy](https://www.woconsultancy.co.uk/home?ref=londoncoworkingassembly.com) - [Williamz Omope on LinkedIn](https://www.linkedin.com/in/womope/?originalSubdomain=uk&ref=londoncoworkingassembly.com) - [WO Consultancy on Instagram](https://www.instagram.com/reel/DOVXpybDaIh/?utm%5Fsource=ig%5Fweb%5Fcopy%5Flink&igsh=MzRlODBiNWFlZA==) - [Finsbury Park Job Club @ Space4](https://finsburyparkjobclub.co.uk/?ref=londoncoworkingassembly.com) - [Space4 Website](https://space4.tech/?ref=londoncoworkingassembly.com) - **🎙️**[**How Space4 Coworking in Finsbury Park Creates Social Value with Natasha Natarajan**](https://londoncoworkingassembly.com/how-space4-coworking-in-finsbury/) - Follow [Space4 on LinkedIn for events and updates](https://www.linkedin.com/showcase/space4coop/posts/?feedView=all&ref=londoncoworkingassembly.com) - [Space4 Eventbrite - Wednesday Community Lunch](https://www.eventbrite.co.uk/cc/space4-2025-3842453?ref=londoncoworkingassembly.com) **Projects & Community** - Join this and other conversations with people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Unreasonable Connection](https://luma.com/LondonCoworkingAssembly?k=c&ref=londoncoworkingassembly.com) Monthly online gatherings for Coworking Community Builders. - FLOC [LinkedIn Coworking Recognition Campaign](https://www.futureleadersofcoworking.com/blog/why-coworking-belongs-on-linkedin?ref=londoncoworkingassembly.com) - [Workspace Design Show London 2026](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [European Coworking Day May 2026](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [London Coworking Assembly](https://londoncoworkingassembly.com/) - [European Coworking Assembly](https://coworkingassembly.eu/?ref=londoncoworkingassembly.com) **Bernie's Projects** - [London Coworking Assembly ](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/)[**5-Day AI Crash Course for Coworking Spaces**](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) ### 🧠 One More Thing Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support helps others discover how coworking enriches lives, builds careers, and strengthens communities. Community is the key 🔑 ### Three Women Cracked the Retention Code (While Everyone Else Chases New Members) URL: https://londoncoworkingassembly.com/three-women-cracked-the-retention-code-while-everyone-else-chases-new-members/ Last updated: 2026-03-19T20:29:13.000Z ### LinkedIn Show Notes #29 from the Coworking Values Podcast Bullpen. ### While you were running your space, we've been mining the podcast archive—three different conversations, one revelation about retention. --- ### When £15 Became £35 [Jules Robertson](https://www.linkedin.com/in/julestallyworkspace/?ref=londoncoworkingassembly.com) remembers when you could get a day pass in London for £15\. Not that long ago, really. Now she's watching the same spaces charge a minimum of £35, and some places in Notting Hill are asking £350 per person per month. "I think you really have to pick your niche," she told me on the[](https://coworkingvaluespodcast.substack.com/) [Coworking Values Podcast](https://coworkingvaluespodcast.substack.com/) when we spoke about[](https://www.linkedin.com/company/tally-workspace/?ref=londoncoworkingassembly.com) [Tally Workspace](https://www.linkedin.com/company/tally-workspace/?ref=londoncoworkingassembly.com) , the platform she and Laura built during lockdown. They literally just put up a Squarespace site and went for it. Four years later, they're watching London's workspace market split down the middle. The middle is dying. Not slowly—quickly. Quality spaces are packed. Budget spaces survive. Everything in between is empty at 2 PM on a Tuesday. Jules figured out something most operators haven't: this isn't about money. It's about tolerance. People will pay more or less, but they won't pay anything for mediocre. Three women have been thinking about this problem longer than most. Not the pricing problem—the staying problem. Why do some members stay for years, while others disappear after just three months? What makes someone choose to belong? --- ### Jules Robertson: The Death of Good Enough Jules co-founded Tally Workspace in 2020, just as everyone was panicking about COVID. Her strategy consulting background influences her approach to problems. She has been watching London's workspace market unravel ever since. "You also see many people wanting to have offices where similar types of companies are," she says. Makes sense. If you're a health tech startup, you want to be around other health tech startups, not accountants and life coaches. But something else is happening. The £15 day pass is extinct. Spaces like[](https://www.linkedin.com/company/the-third-space/?ref=londoncoworkingassembly.com) [Third Space](https://www.linkedin.com/company/the-third-space/?ref=londoncoworkingassembly.com) in Notting Hill charge £350 per person per month. At the other end, operators like[](https://www.linkedin.com/company/sandbox-workspace/?ref=londoncoworkingassembly.com) [Sandbox Workspace](https://www.linkedin.com/company/sandbox-workspace/?ref=londoncoworkingassembly.com) take over buildings at the end of their life and offer rock-bottom pricing. The middle market? Gone. Jules discovered that members aren't looking for "good enough" anymore. They want exceptional quality or exceptional value. Everything else feels like settling. "People are willing to pay for quality they want and if they think they get something out of it," she explains. "They want it to be their gym, their café, their this. They want it to be everything." What you're able to do this week: - Could you write down whether you're using a premium or budget plan? If you can't answer right away, you're probably stuck in the dying middle. - Audit three things: your day pass price compared to local competitors, your coffee quality, and what your space signals about the work that happens there. The answer will tell you which direction to go. The operators who survive won't be the ones trying to please everyone. They'll be the ones who picked their people and served them completely. --- ### Ashley Proctor: Twenty Years of Caring [Ashley Proctor](https://www.linkedin.com/in/ashley-m-proctor/?ref=londoncoworkingassembly.com) has been doing this since before it was called coworking. Launched her first space in 2004, solving a problem for herself and her peers by creating more inclusive environments that prioritised the needs of the people working there. "We weren't building a movement," she reflects. "We were solving a problem." What began as designing shared spaces that actually worked for them became a two-decade experiment in community building. She's a long-term coworking consultant and community builder now. Was instrumental in creating[](https://www.linkedin.com/company/312main/?ref=londoncoworkingassembly.com) [312 Main](https://www.linkedin.com/company/312main/?ref=londoncoworkingassembly.com) \- that massive former police headquarters in Vancouver that got turned into a hub for social innovation. These days, Ashley organises the[](https://coworkingcanada.com/?ref=londoncoworkingassembly.com) [Coworking Canada conference](https://coworkingcanada.com/?ref=londoncoworkingassembly.com) and continues building community infrastructure across the country. "I would like to be known for building communities of care," she told me on the[](https://coworkingvaluespodcast.substack.com/) [Coworking Values Podcast](https://coworkingvaluespodcast.substack.com/) . The original coworking movement wasn't about real estate. It was about mutual aid. "There wasn't an intentional building of the industry," Ashley explains. "It really grew out of this movement to really care for each other." Back then, there were no coworking experts, no conferences, no templates. Just people creating spaces where "the moment you walked in, you could feel the difference." Somewhere along the way, we started measuring everything except what matters: how supported our members feel. Ashley's approach focuses on care touchpoints—moments when staff actively check in, offer help, or remember someone's story. "Our first goal was to make work better for everyone." Members who experience regular, genuine care stay longer. Those who feel invisible disappear. What you can do this month: - Add one care touchpoint. Not a grand gesture—something systematic. Maybe remembering coffee orders. - I suggest checking in when someone's routine changes. - Celebrate member wins in your newsletter. Pick one thing that says "we see you as a human, not a revenue stream" and do it consistently for 30 days. The spaces that master retention aren't the ones with the best amenities. They're the ones where members feel genuinely known. --- ### Helena Norberg-Hodge: The Ladakh Lesson [Helena Norberg-Hodge](https://www.linkedin.com/in/helena-norberg-hodge-1a0344307/?ref=londoncoworkingassembly.com) spent 50 years watching communities die and be reborn. She's a linguist who landed in Ladakh—the high-altitude desert in the Western Himalayas—in 1975, just as the outside world was arriving. What she witnessed was devastating: a joyful, self-reliant culture suddenly learning to feel poor when faced with global media. "When I first went to Ladakh, I found a people who had a standard of living that was materially simple, but who were prouder, more joyful, and had a greater sense of well-being than anyone I'd ever met." That experience became her life's work through[](https://www.linkedin.com/company/local-futures/?ref=londoncoworkingassembly.com) [Local Futures](https://www.linkedin.com/company/local-futures/?ref=londoncoworkingassembly.com) , understanding how global systems destroy local communities and how to rebuild them. The most loyal coworking members aren't loyal to the space—they're loyal to the place. I agree with what Helena pointed out to me on the[](https://coworkingvaluespodcast.substack.com/) [Coworking Values Podcast](https://coworkingvaluespodcast.substack.com/) : "We are being driven by an army of algorithms...that thrives on polarisation, hatred, division." Coworking spaces that treat themselves as isolated islands—beautiful interiors disconnected from their neighbourhoods—are fighting a losing battle against the placeless global economy. But spaces that become part of the local ecosystem create something stronger than customer loyalty. They create belonging. What you can do this week: - Draw a 200-metre radius around your space. Count how many local business owners are aware of what you do. - Visit three of them. Not to sell them anything—to understand how you might support each other. - Ask: "How could our communities help each other thrive?" The spaces that survive won't be the ones with the best WiFi. They'll be the ones that become part of the neighbourhood's immune system. --- ### Three Ways to Stop the Churn Jules, Ashley, and Helena understand something most operators miss: retention isn't a metric you track—it's a culture you build. The coworking industry spent fifteen years perfecting the art of getting people through the door. We mastered the tour, optimised the pricing, and designed spaces that photograph beautifully for Instagram. We forgot the most important part: giving people a reason to stay. Many coworking spaces struggle with member retention—not because of pricing or amenities, but because they've forgotten what community actually means. Every person who leaves takes relationships, knowledge, and energy with them. What's left behind isn't stronger; it's weaker. Jules's market positioning. Ashley's care touchpoints. Helena's local roots. These aren't just retention strategies—they're ways of remembering what this work was supposed to be about. Three things you can do this week: 1. Write down: Are we a premium or budget option? 2. Add one care touchpoint this month. 3. Visit three local businesses within a 200m radius. Stop measuring how many new members you signed this month. Start measuring how many existing members you had a real conversation with. What's one thing you could do this week to make your current members feel more seen, more supported, more rooted in your community? --- ### 🌐 Event: Unreasonable Connection - The world's smallest coworking event. Small groups of coworking community builders who actually run spaces, talking about what actually matters, we meet online once a month. Just us, figuring out how to do this work better together. No sponsors, no frameworks, no bollocks. Wednesday, October 15, 2:00 PM - 3:00 PM GMT / 3:00 PM - 4:00 PM CET. - RSVP here at[](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) [Unreasonable Connection](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) --- ### 🏣 How do you decide on a virtual office offering Virtual offices keep appearing in our discussions, but the compliance landscape remains unclear. AML regulations, KYC requirements, local authority rules - it's a proper maze. We're working with Nexudus to clarify your space's position in the virtual office landscape, particularly in London. Our quiz takes no more than five minutes, delivering a clear score on compliance gaps and practical next steps. To be clear, this is not 'lead generation', the folks at[](https://www.linkedin.com/company/nexudus/?ref=londoncoworkingassembly.com) [Nexudus](https://www.linkedin.com/company/nexudus/?ref=londoncoworkingassembly.com) don't want and won't get your email address. We heard the same questions being asked for years, even more so since COVID. It's not legal advice. But it is based on our industry research and will save you hours of Googling and going down rabbit holes. [Take the Assessment →](https://virtualoffice.scoreapp.com/?ref=londoncoworkingassembly.com) --- ### 💬 Community on LinkedIn The[](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) is a great place to connect with guests on this and other Coworking podcasts, and also other listeners and Coworking community builders. --- ### Thank you for your time and attention today - that was a big one! ### The 95% Return Rate: Why Being Yourself Is Your Best Business Strategy with Ali Kakande URL: https://londoncoworkingassembly.com/the-95-return-rate-why-being-yourself/ Last updated: 2025-09-16T13:37:02.000Z The 95% Return Rate: Why Being Yourself Is Your Best Business Strategy with Ali Kakande 0:00 /200 1× ## **Episode Summary** *"I only want to work with people that I like... people who don't affect my nervous system. Some people will laugh and go, What? That's crazy. But I suppose what I'm really saying is I like to work with people who don't affect my nervous system, and that's really important."* This isn't community-building advice. This is a revolutionary business strategy. Ali Kakande sits across from Bernie, explaining how she went from "sat on my bed writing funding applications on a piece of paper and phoning my Auntie, going, 'Have I got this budget right?'" to running Carib Eats—a community infrastructure project with a 95% return rate that people trust with keys to their buildings. The transformation didn't happen through business courses or growth hacking. It happened because Ali figured out how to make a living by being genuinely herself. "I can sit next to a stranger on the bus, and before you know it, they're telling me they had heart surgery two years ago," she explains. That's not a community-building technique—that's a superpower that became a sustainable business model. Five years ago, Carib Eats started as a COVID-19 crisis response. Today, it's a permanent civic infrastructure operating across London through partnerships with Urban MBA, Black Cultural Centre in Islington, and multiple Hackney locations. The model is deceptively simple: food, connection, and being true to yourself. But the real story isn't about community building. It's about economic agency through an authentic relationship. Ali demonstrates something coworking operators desperately need to understand: you can build a sustainable business by serving people genuinely, without compromising who you are or affecting your nervous system. This conversation reveals why most community programming fails, how to design spaces where everyone belongs, and why your gut reaction to potential partners might be your best business advisor. You'll leave understanding that the 95% return rate isn't just a community metric—it's proof that being yourself is the most sustainable business strategy available. ## ⏱ Timeline Highlights \[01:20\] "I want to be known for connection and showing up as yourself. Not everybody can do that, unfortunately." \[02:28\] The Urban MBA partnership origin: "On paper, you think, Oh, how's a 70-year-old lady from Grenada going to relate to being in this tech space? Very well, actually." \[04:45\] The digital divide revelation: "I truly believe that our communities are being left behind. I had an assumption that everybody uses AI, but that's not the case." \[06:07\] The Arsenal tour breakthrough: "She was able to be at that tour because of how much time AI was giving her back." \[08:17\] From crisis to infrastructure: "We weren't a business. It wasn't anything. It was just a response to a call from the community about hunger." \[11:41\] The full commitment moment: "There's got to come a point where you've got to have both feet in. I made that decision. It was really scary." \[13:02\] The trust metric: "Carib Eats is trusted to get the keys. When somebody trusts you with keys and you've not burnt the place down, then somebody else goes, Oh, yeah, we can trust them." \[15:32\] The connection superpower: "I can sit next to a stranger on the bus, and before you know it, they're telling me they had heart surgery two years ago. That's my world." \[18:20\] The northern expansion call: "I want to do this north, so anybody's listening. I'm from Bolton or any surrounding area." \[19:45\] The question everyone asks: "How do I get people to come to my thing?" \[26:27\] The 95% return rate reveals: "I'm really proud to be able to say that we've got a 95% return rate. Most people come back." \[29:25\] The nervous system business strategy: "I only want to work with people that I like... people who don't affect my nervous system." ## The Nervous System Business Model The moment that stops the conversation happens when Ali reveals her business philosophy: "I only want to work with people that I like." Bernie immediately recognises this isn't naive idealism—it's a sophisticated business strategy. "People who don't affect my nervous system," Ali clarifies. "If I see their name come up on my phone and my gut is going off, that's a sign for me. I've had to say no to some opportunities. I'm glad I've done that because it would have affected my sanity." This challenges everything coworking operators are told about growth and opportunity. Ali demonstrates that sustainable business comes from protecting your energy, not maximising your options. The 95% return rate isn't just community success—it's proof that nervous system management creates better business outcomes than traditional networking. For coworking spaces struggling with difficult members or toxic partnerships, Ali's approach offers a different framework: your gut reaction might be your best business advisor. ## From Crisis Response to Economic Agency The real transformation story isn't about community building—it's about economic independence. Ali moved from "working five days, then working four days, then working three days, then working two days for someone else" to becoming what Bernie calls "an independent economic agent." The transition happened through a relationship, not a strategy. "Very rarely do people come and knock on my door," Ali explains. She finds opportunities through newsletters, applies for residencies, proves the model works, and earns trust. "The proof is in the pudding." But the foundation is a genuine connection. The 95% return rate exists because people feel seen, not served. The partnerships work because Ali only collaborates with people who don't affect her nervous system. The business sustains because it's built on an authentic relationship, not a transactional exchange. This offers a different model for coworking operators: economic sustainability through genuine service, not growth hacking through manufactured community. ## The Residency Revolution Ali's expansion strategy reveals something coworking spaces should pay attention to: the residency model. Instead of building permanent locations, Carib Eats partners with existing spaces—Urban MBA, Black Cultural Centre, and various Hackney locations. "What's really interesting is that Carib Eats is trusted to get the keys," Ali explains. The trust comes from consistent delivery, not marketing promises. "When somebody trusts you with keys and they can see what you've done and you've not burnt the place down, then somebody else goes, Oh, yeah, we can trust them." Bernie's real-time realisation during the conversation captures the opportunity: "What you did in Urban MBA, where you come and cook and people get a lesson there, it's a very rock solid way of connecting with people in the local community that you would not otherwise have connected with." For coworking operators, this suggests a different approach to community engagement. Instead of hoping local community members will become members, invite community organisations to use your space for programming that serves people who would never otherwise enter. ## The Connection Superpower as Business Asset "I can sit next to a stranger on the bus, and before you know it, they're telling me they had heart surgery two years ago. That's my world. But a lot of people's world, that's not." Ali's connection ability isn't just personality—it's business infrastructure. The 95% return rate exists because people experience genuine interest, not professional networking. The partnerships work because Ali approaches collaboration as a relationship, not a transaction. "Give people the opportunity to connect, they will," she explains. "Often, I think people think, What do I have in common with somebody? Initially, you might not see it or think there is, but there is." This challenges how most coworking spaces approach community programming. Events that start with networking or education often fail because they skip the belonging step. Ali's model suggests you need to create safety before asking for engagement. ## Design for Belonging, Not Networking The most practical insight comes from Ali's space design philosophy. "Everybody can see each other, and where our tables are set up, everybody can see each other. You can be a really quiet character in the Caribbean and benefit from the laughter and the joy and the fun. Or you could be one of those loud characters. But it's how you are greeted." The greeting protocol isn't customer service—it's belonging infrastructure. "When somebody comes through that door, make sure you say hello. Do you want a cup of tea? Take a seat." Ali's 95% return rate proves this works. "Most people come back, and the ones that don't come back, I can normally see they're not going to come back because it's probably not the space for them because it is Carib Eats. That's what we do." For coworking operators, this suggests focusing on consistent welcome protocols over sophisticated community programming. The greeting matters more than the agenda. ## The Wisdom Exchange Model One of Ali's most innovative projects gets mentioned almost in passing: the Wisdom Exchange, bringing young people into conversation with elders for knowledge sharing. "It doesn't matter what the exchange is. It could be anything." This reveals something profound about community programming: the content matters less than the connection. Whether it's AI literacy, cooking skills, or life experience, the real value is in creating conditions for intergenerational relationship building. The model translates directly to coworking contexts. Instead of age-segregated programming (young entrepreneur meetups, senior professional networks), what happens when you intentionally mix generations around shared learning? ## The Trust Economy in Practice Ali's business model operates in what economists call the trust economy—value created through relationship rather than transaction. The 95% return rate, the keys to buildings, and the word-of-mouth expansion all demonstrate trust as a measurable business asset. "The proof is in the pudding," Ali explains. Success comes from consistent delivery, not marketing promises. People return because they feel genuinely served, not professionally networked. For coworking operators struggling with member retention, Ali's approach offers a different framework: focus on genuine service over growth metrics. The return rate follows the relationship quality. ## From Mutual Aid to Sustainable Business The most challenging part of Ali's journey isn't the community building—it's the business building. Moving from crisis response to sustainable infrastructure requires different skills, different thinking, different relationships with money and growth. "At the start, it's a response. You're responding and reacting to a need," Ali reflects. "But then I had to build a business around that. Then it becomes less reactive and more. Okay, what are we doing?" The solution involves multiple revenue streams—canteens, workshops, consulting, and speaking—but the core remains community-led programming that serves people the market economy often overlooks. The lesson for coworking operators: sustainable community programming requires business model innovation, not just good intentions. You need revenue streams that align with community values, not compromise them. ## 🔗 Links & Resources - [Carib Eat's main website](https://londoncoworkingassembly.com/the-power-of-food-in-community-building/) - [Carib Eat’s on Instagram](https://www.instagram.com/caribeatsldn/?ref=londoncoworkingassembly.com) - [**Black Cultural Centre**](https://www.islington.gov.uk/about-the-council/equality-and-diversity/challenging-inequality/black-cultural-centre?ref=londoncoworkingassembly.com) - Connect with Ali on [LinkedIn](https://www.linkedin.com/in/misskakandecaribeats/?ref=londoncoworkingassembly.com) - [Urban MBA](https://urbanmba.co.uk/?ref=londoncoworkingassembly.com) **Projects & Community** - Join this and other conversations with people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Unreasonable Connection](https://luma.com/LondonCoworkingAssembly?k=c&ref=londoncoworkingassembly.com) Monthly online gatherings for Coworking Community Builders. - FLOC [LinkedIn Coworking Recognition Campaign](https://www.futureleadersofcoworking.com/blog/why-coworking-belongs-on-linkedin?ref=londoncoworkingassembly.com) - [European Coworking Day May 2026](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [London Coworking Assembly](https://londoncoworkingassembly.com/) - [European Coworking Assembly](https://coworkingassembly.eu/?ref=londoncoworkingassembly.com) **Bernie's Projects** - [London Coworking Assembly ](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/)[**5-Day AI Crash Course for Coworking Spaces**](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) ## **One More Thing** Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support helps others discover how coworking enriches lives, builds careers, and strengthens communities. Community is the key 🔑 ### Why Every Coworking Story Matters with Fanny Marcoux URL: https://londoncoworkingassembly.com/why-every-coworking-story-matters/ Last updated: 2025-09-11T04:40:24.000Z Why Every Coworking Story Matters with Fanny Marcoux 0:00 /200 1× ## Episode Summary *"You got to be crazy to start a coworking space. Because just as many small businesses, not just in the coworking industry, in all industries, they fail. To start a coworking is to put yourself on the path to failure because it's entrepreneurial journey."* Fanny Marcoux knows something about crazy. She's the host of “[A very special coworking](https://open.substack.com/pub/averyspecialcoworking)”, a podcast that has quietly become the most diverse collection of coworking stories on the internet. Thirty-six episodes deep, spanning three continents, featuring everyone from solo community managers to operators running thousands of members across multiple locations. This isn't your typical coworking conversation. Fanny's developed a deceptively simple framework — past, present, future — inspired by Christmas ghosts, of all things. Five questions that reveal the true story behind every space. What emerges isn't the polished startup narrative we're used to hearing. It's the messy, human truth of what it actually takes to build community. Bernie caught up with Fanny to explore what she's learned from cataloguing these stories. The conversation winds through a Serbian town where a tech company saved a failing coworking space, the difference between community and networking (spoiler: it's messier than you think), and why the most interesting coworking stories often come from the least famous operators. There's also the story of Željko from Inspirahub — a tale of failure, persistence, and unexpected partnership that perfectly captures why coworking operators need each other more than they realise. Plus, a frank discussion about why event planning in coworking spaces feels like organising a party where everyone says they'll come and nobody shows up. This is for anyone who's ever wondered if their coworking story matters, felt isolated in their community-building journey, or questioned whether there's space for diverse voices in an industry that sometimes feels dominated by Silicon Valley narratives. You'll leave knowing exactly where to find the coworking community that's been waiting for you all along. ## ⏱ Timeline Highlights \[01:19\] "What I would love to be known for is... getting it to get more known, more popular, and to share the stories" \[03:27\] Why the LinkedIn coworking group works: "That's where a lot of conversation is happening about coworking" \[05:29\] Fanny reveals her Christmas ghosts framework: past, present, future questions inspired by *A Christmas Carol* \[09:58\] The Željko story begins: A Serbian coworking space that failed, persisted, and found salvation through local partnership \[11:14\] "He was thinking about closing it again. Then he had a partnership with a local business, a big company in Serbia" \[13:48\] "In a smaller town, it really is \[a hub\] because that's the one place that people can gather to work together" \[16:10\] "When I started, I expected that coworking was doing a lot of good... But now I know that it's a crazy story as well" \[17:47\] Bernie's killer question: "When someone says to you, Fanny, I'm thinking of starting a coworking space, what do you want to scream at them?" \[19:14\] The difference between coworking and shared office: "It's really about gathering people to do deep work, to do some social events. It's really about the community" \[21:50\] The event planning paradox: "People ask for those \[events\]. So you're like, okay... but when I organise them, no one's showing up" \[24:57\] "I want to explore and discover them all. I thought at some point I wanted to interview all the coworking managers or their" \[26:35\] Fanny considers rebranding to "A Very Crazy coworking" because "it's crazy out there" \[29:17\] "When you put yourself in their shoes, it's difficult when you start, you don't know where to go, you don't know who to ask" ## The Crazy Truth About Starting Coworking Spaces Fanny doesn't sugar-coat what she's learned from 36 conversations. Starting a coworking space is "putting yourself on the path to failure" — not because the idea is bad, but because entrepreneurship is inherently risky and coworking adds layers of complexity most people don't anticipate. Her advice cuts straight to the bone: "Are you sure? Have you talked to other coworking managers?" It sounds almost dismissive until you realise she's trying to save people from the isolation that kills most spaces. The operators who succeed aren't necessarily the ones with the best business plans. They're the ones who found their tribe early. The Serbian story of Inspirahub illustrates this perfectly. Željko tried the lone wolf approach twice — failed both times. Success only came when he found a partner who understood that supporting the local community wasn't just nice to have, it was essential infrastructure. The company name is Inspira Group, and together they created something that's now thriving five years later in a bigger location. This isn't just about business partnerships. It's about recognising that coworking, especially in smaller towns, becomes genuine civic infrastructure. When you're the only place people can gather to work together, hold events, and cross-pollinate ideas, you're not just running a business. You're stewarding something bigger. ## The Christmas Ghosts Framework for Better Conversations Fanny's five-question structure sounds simple until you realise how deliberately designed it is. Three questions covering past, present, and future. One open-ended question: "Is there anything else you want to talk about?" One practical closer: "What's the best way to contact you?" The genius is in what she doesn't ask. No credentials recitation. No elevator pitch requests. Just the human story of how someone got here, what they're building now, and where they're headed. The *Christmas Carol* inspiration gives her a narrative spine that guests can follow naturally. Bernie's approach is more instinctual — he follows curiosity wherever it leads. But there's something to be said for Fanny's structure. When you're talking to operators from different continents, languages, and contexts, having a reliable framework means you can focus on listening instead of thinking about what to ask next. The "anything else" question consistently produces the most interesting content. It's where guests share the thing they came to talk about but weren't sure how to bring up. It's also where the real personality emerges, unguarded and unscripted. ## Why Event Planning Feels Impossible One of the most relatable moments in this conversation is Fanny describing the coworking event paradox. Members ask for events. You plan events based on their feedback. Nobody shows up. Rinse and repeat until you question everything you know about community building. This isn't a failure of programming. It's a feature of how human connection actually works. People want the option of community more than they want to be obligated to it. They want to know events exist, that there's a place to go if they need it, even if they never actually go. Understanding this changes how you approach event planning. Success isn't measured by attendance. It's measured by the sense of possibility you create. The regular who finally brings their friend to something. The shy member who starts staying for coffee after events end. The spontaneous conversations that happen because people know there's usually something going on. Bernie's story about the English woman in Singapore captures this perfectly — sometimes people come to coworking spaces precisely because they don't want to talk to anyone. That's valid too. The skill is creating spaces where both kinds of people can coexist. ## Finding the Stories That Don't Get Told What strikes you about Fanny's guest list isn't who's on it — it's who isn't. No parade of unicorn founders or venture-backed franchise operators. Instead: community managers in tiny spaces, first-year operators still figuring things out, people running virtual coworking communities without physical spaces. This diversity isn't accidental. It's strategic. The stories that don't get amplified are often the ones that reveal how coworking actually works in the real world. Not the sanitised case studies designed for conference presentations, but the messy human reality of trying to build something sustainable while keeping your sanity intact. When Bernie talks about wanting more "rest of the world" perspectives, he's identifying the same gap. So much of the coworking conversation is European and North American-centric, but some of the most innovative community building is happening in places that don't get covered by the usual media. Fanny's geographical organisation — Americas, Europe, Asia — acknowledges that context matters. What works in London might not work in a Serbian town. What makes sense in Singapore might be irrelevant in rural Canada. But the underlying human challenges remain surprisingly consistent. ## The LinkedIn Group That Actually Works Throughout this conversation, both Bernie and Fanny keep circling back to the LinkedIn coworking group. Not because it's perfect, but because it's functional in a way that many online coworking communities aren't. The difference seems to be that it's a closed group, not the whole internet. People feel safer being honest about their struggles. The conversations feel more like professional development than content marketing. And crucially, several podcast hosts use it to share their episodes, creating a feedback loop of stories and discussions. This is worth studying. Most online communities die because they become either echo chambers or broadcasting platforms. The LinkedIn group works because it maintains enough structure to feel purposeful while staying loose enough to feel human. The conversation about creating a comprehensive resource directory is interesting but tricky. Everyone agrees it would be useful. The challenge is that resource directories require maintenance, and maintenance requires sustained motivation. The projects that tend to work are the ones where the maintenance is intrinsically rewarding for the maintainer. ## \## What Community Actually Means Buried in this conversation is a crucial distinction between coworking and shared office space. Fanny puts it simply: shared office is real estate management. Coworking is "gathering people to do deep work, to do some social events. It's really about the community." But what does community actually mean in practice? It's not just events and networking. It's creating conditions where people can focus when they need to focus and connect when they need to connect. It's accepting that some people will never engage beyond saying hello, and that's perfectly fine. Community also means acknowledging that what people say they want and what they actually need aren't always the same thing. The person who insists they only want a quiet desk might be the one who benefits most from overhearing a conversation about a challenge they're facing. The extrovert who pushes for more social events might actually need permission to work in silence sometimes. The skill is creating spaces flexible enough to accommodate all of this without trying to force any of it. ## 🔗 Links & Resources **Fanny Marcoux's Work** - Connect with Fanny Marcoux on [LinkedIn](https://www.linkedin.com/in/fannymarcoux/?ref=londoncoworkingassembly.com) - [Fanny’s website](https://fanny-marcoux.com/?ref=londoncoworkingassembly.com) - Listen to "A Very Special Coworking" on [YouTube](https://www.youtube.com/channel/UCS-p2jIol8GPRjDqWtgJgSg?ref=londoncoworkingassembly.com), [Spotify](https://open.spotify.com/show/7IBcBWkDX7SaGxiAzcwUlF?ref=londoncoworkingassembly.com), [Apple Podcasts](https://podcasts.apple.com/us/podcast/a-very-special-coworking/id1658017379?ref=londoncoworkingassembly.com), and [Substack](https://open.substack.com/pub/averyspecialcoworking). **Mentioned in Episode** - [Inspirahub](https://inspirahub.rs/?ref=londoncoworkingassembly.com) (Željko's coworking space in Serbia) - [Fanny with Željko Crnjaković from InspiraHub on her podcast](https://youtu.be/R41ioeju424?si=ln99fazXHb75-ZVw&ref=londoncoworkingassembly.com) - [Building Coworking Communities in Small Towns with Željko](https://londoncoworkingassembly.com/building-coworking-communities-in-d9e/) (CWV) - Rest of the World: [restoftheworld.com](https://restofworld.org/?ref=londoncoworkingassembly.com) (tech journalism covering global perspectives) - [Coworking.com](https://coworking.com/?ref=londoncoworkingassembly.com) (resource directory mentioned in conversation) **Projects & Community** - [Unreasonable Connection](https://luma.com/LondonCoworkingAssembly?k=c&ref=londoncoworkingassembly.com) Monthly online gatherings for Coworking Community Builders. - FLOC [LinkedIn Coworking Recognition Campaign](https://www.futureleadersofcoworking.com/blog/why-coworking-belongs-on-linkedin?ref=londoncoworkingassembly.com) - [European Coworking Day May 2026](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [London Coworking Assembly](https://londoncoworkingassembly.com/) - [European Coworking Assembly](https://coworkingassembly.eu/?ref=londoncoworkingassembly.com) **Bernie's Projects** - [London Coworking Assembly ](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/)[**5-Day AI Crash Course for Coworking Spaces**](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) ## One More Thing Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support helps others discover how coworking enriches lives, builds careers, and strengthens communities. Community is the key 🔑 ### Art as Weapons of Mass Creation with Samia Tossio URL: https://londoncoworkingassembly.com/art-as-weapons-of-mass-creation-with/ Last updated: 2025-09-09T08:20:24.000Z Art as Weapons of Mass Creation with Samia Tossio 0:00 /200 1× ## Episode Summary *"They use weapons of mass destruction, division, and distraction. Be the antidote, be a weapon of mass creation."* Samia Tossio calls herself a "playful creative activist," but there's nothing playful about watching 59 family members killed in Gaza whilst living in suburban Sutton. What emerges from that brutal reality is something extraordinary: a community artist who transforms grief into solidarity, silk into resistance, and a local coworking space into a sanctuary for the conversations everyone else is too afraid to have. This isn't a conversation about Palestine that happens to mention coworking. It's a conversation about what happens when community spaces choose courage over comfort, when they recognise their role as civic infrastructure rather than just desk rental. Samia met Vibushan and Paul from Oru Space when their venue was still a building site. By June 2024, when she walked in carrying silk Palestine protest banners, their first response wasn't hesitation—it was "How can we help?" What followed was £12,000 raised in one evening for a water well in North Gaza. Not through corporate sponsorship or grant applications, but through community, conversation, and the radical act of showing up for each other's humanity. Bernie connected with Samia during Refugee Week, drawn by what Oru Space represents: the first coworking space he'd found in London willing to create space for Gaza solidarity work. In a city with over a thousand coworking spaces, that statistic should make every community builder pause. Samia's Brutiful Tales project—co-creating massive silk panels with communities across Palestine and the UK—embodies everything coworking claims to be about: collaboration, creativity, and connection across difference. Her recent trip to Palestine in early 2025 brought back not just stories but a responsibility to amplify Palestinian voices through art that refuses to be ignored. The conversation moves between the intensely personal—Samia's grandfather's renowned jewellery and watch repair shop was bombed in the 1930s, her cousin's life in Jerusalem, the weight of inherited displacement—and the urgently practical: how community spaces can choose to be part of healing rather than hiding from the world's pain. **This episode is for anyone who believes coworking can be more than productivity theatre.** It's for space operators wondering how to create a genuine community rather than just efficient networks. It's for anyone who's ever felt the gap between their values and their venue, between what they say they stand for and what they actually make space for. ## Timeline Highlights **\[01:39\]** "What are you known for and what would you like to be known for?" – Bernie's opening question reveals Samia's evolution into creative activism **\[03:25\]** The moment that changed everything: "How is everything going?" Vibushan asked, and Samia shared that 59 family members had been killed since October 7th. **\[05:08\]** "Right, let's help you. How can we help?" – Vibushan's immediate response, offering free use of Oru Space for fundraising **\[06:33\]** "How can we do more?" – Vibushan's commitment to amplification beyond the initial £6,000 raised **\[08:02\]** "I was there this year" – Samia's revelation about visiting Palestine in February/March 2025 **\[08:22\]** "One word: Brutiful. Both brutal but so beautiful" – How a friend's question birthed the name for Samia's project **\[13:54\]** The privilege and pain of movement: "Because I'm a grandchild of the [Nakba](https://en.wikipedia.org/wiki/Nakba?ref=londoncoworkingassembly.com)" **\[15:46\]** "My dad never spoke in anger or hatred" – The generational wisdom that shapes Samia's approach **\[17:02\]** "Resolve the problem in Palestine and watch many of the world's problems disappear" – Her father's prophetic words **\[22:14\]** "Choose wisely. It's really awful to be able... The energy that we have to go through" **\[23:22\]** "They use weapons of mass destruction, division, and distraction. Be the antidote, be a weapon of mass creation" **\[26:15\]** The miraculous creative flow: separation wall panels painted like a xylophone "to make them *brutiful*" **\[29:03\]** The exhaustion of creation: "I actually needed to just stop looking at what was going on and get my energy back" ## The Politics of Presence What strikes you first about Oru Space isn't their furniture or their WiFi. It's their willingness to hold space for the conversations that matter most. When Samia walked in carrying Palestine protest banners, Vibushan didn't ask her to check her politics at the door. He asked how he could help. This isn't performative allyship or virtue signalling. It's what happens when community builders understand their role as civic infrastructure. Vibushan himself is a first-generation Sri Lankan Tamil refugee—he knows what it means to need sanctuary, to need amplification, to need someone to say "your story matters here." The result? £50,000 raised by [Sutton Friends of Palestine](https://sfop.info/?ref=londoncoworkingassembly.com) since their first fundraiser. Not through institutional channels or corporate partnerships, but through the radical act of community showing up for community. When spaces create genuine belonging, people don't just rent desks—they build movements. ## Art as Resistance Infrastructure Samia's Brutiful Tales project transforms collective witness into collective creation. Each silk panel—some two metres, some three metres, some five metres long—becomes a canvas for community response to Palestinian stories. The first panel features artwork by globally renowned Palestinian artist Sliman Mansour alongside contributions from audience members at Samia's talks. The process is as important as the product. During a Zoom session with [Seraj Library in Ramallah](https://www.serajlibraries.org/?ref=londoncoworkingassembly.com), a military presence interrupted their co-creation session. Children were left scared as tear gas filled the streets. This wasn't abstract solidarity work—it was a real-time witness to daily reality under occupation. Yet the work continues. Panel three is being created by Art to Heart, a disability arts organisation in Nablus, in partnership with the [An-Najah National University Faculty of Arts](https://ffa.najah.edu/en/?ref=londoncoworkingassembly.com). The Silk Roads connect not just places but possibilities, proving that creativity can cross any border, survive any checkpoint. ## The Economics of Courage Here's what most coworking operators miss: taking a stand isn't a business risk—it's a business strategy. When Oru Space chose to support Palestine solidarity work, they didn't lose members. They found their tribe. The people who show up for hard conversations are the same people who show up for community. They're the members who attend events, refer friends, and see their workspace as more than just hot desks and meeting rooms. They understand that belonging isn't about agreeing on everything—it's about creating space for everyone's full humanity. Bernie's observation haunts this conversation: in a city with over a thousand coworking spaces, Oru Space was the only one he found addressing Gaza solidarity work. That's not just a missed opportunity—it's a failure of imagination about what community spaces can be. ## The Spiritual Physics of Creation **"You are really either humanKIND or you're humanCRUEL,"** Samia says. "Actually, it's a choice that you've got to make. So just make that choice and choose wisely." This isn't theology—it's physics. Every space, every community, every conversation either builds connection or erodes it. Samia describes looking over both shoulders at the end of her life, asking what wake she's left behind. "I don't want to see that I've left turbulence, destruction, devastation. I'm planting seeds and pretty little flowers." This is the spiritual work of community building: understanding that every interaction either plants seeds or spreads poison. The brutiful—that space between brutal and beautiful—is where real community lives. It's where Samia processes grief into art, where Oru Space transforms desk rental into movement infrastructure, where ordinary people discover their capacity for extraordinary solidarity. ## Community as Communication in Unity Samia defines community as "communication in unity through diversity and inclusion." Not uniformity. Not agreement. Unity—the recognition that our liberation is interconnected, that when anyone is unfree, none of us are fully free. This understanding transforms how we approach community building in coworking spaces. It's not about creating echo chambers or avoiding difficult topics. It's about creating containers strong enough to hold difference, brave enough to name injustice, generous enough to centre healing. When Samia's cousin showed her around [Jaffa](https://en.wikipedia.org/wiki/Jaffa?ref=londoncoworkingassembly.com), they sat on the steps where her grandfather's jewellery shop once stood—bombed in the late 1930s. The building is gone, but the stories remain. The exile continues, but so does the resistance. The brutality is real, but so is the beauty. ## Links & Resources **Samia Tossio's Work** - [Brutiful Tales Instagram](https://www.instagram.com/brutifultales/followers/mutualOnly?ref=londoncoworkingassembly.com) - [Samia on Instagram](https://www.instagram.com/samiartstyle?ref=londoncoworkingassembly.com) - [Samia's website](https://www.samiart.co.uk/?ref=londoncoworkingassembly.com) - [Samia on LinkedIn](https://www.linkedin.com/in/samia-tossio/?ref=londoncoworkingassembly.com) - [Samia on YouTube](https://www.youtube.com/channel/UCbuFbdDW5X4fxG0NINHsPBQ?ref=londoncoworkingassembly.com) - [Peace of Silk project on Instgram](https://www.instagram.com/peace.of.silk?ref=londoncoworkingassembly.com) - [Sutton Friends of Palestine](https://sfop.info/?ref=londoncoworkingassembly.com) - [Brutiful Tales at Refugee Week in June 2025](https://refugeeweek.org.uk/official-launch-of-brutiful-tales/?ref=londoncoworkingassembly.com) - [**Paolo Tossio DJ**](https://www.instagram.com/paolotossiodj/?ref=londoncoworkingassembly.com) **\- (Samia’s husband and resident DJ @ OruSpace)** - [GoFundMe page for "Brutiful Tales"](https://www.gofundme.com/f/brutiful-tales-art-stories-solidarity-with-palestine?attribution%5Fid=sl:04a3b766-ca22-4e12-9968-ffc61d614cce&lang=en%5FUS&ts=1748530931&v=amp14%5Ft2&ref=londoncoworkingassembly.com) **Projects & Community** - [Oru Space](https://oruspace.com/?ref=londoncoworkingassembly.com) Sutton and Dulwich in London - [**🎙️Fighting to Belong: Building Places Where Everyone Can with Vibushan Thirukumar - co-founder of Oru Space**](https://londoncoworkingassembly.com/fighting-to-belong-building-places/) - Join this and other conversations with people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Unreasonable Connection](https://luma.com/LondonCoworkingAssembly?k=c&ref=londoncoworkingassembly.com) Monthly online gatherings for Coworking Community Builders. - FLOC [LinkedIn Coworking Recognition Campaign](https://www.futureleadersofcoworking.com/blog/why-coworking-belongs-on-linkedin?ref=londoncoworkingassembly.com) - [European Coworking Day May 2026](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [London Coworking Assembly](https://londoncoworkingassembly.com/) - [European Coworking Assembly](https://coworkingassembly.eu/?ref=londoncoworkingassembly.com) **Bernie's Projects** - [London Coworking Assembly ](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/)[**5-Day AI Crash Course for Coworking Spaces**](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) ## One More Thing Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support helps others discover how coworking enriches lives, builds careers, and strengthens communities. Community is the key 🔑 ### How Three Community Builders Are Keeping People Home URL: https://londoncoworkingassembly.com/how-three-community-builders-are-keeping-people-home/ Last updated: 2026-03-19T20:29:13.000Z ## LinkedIn Show Notes #28 --- ### Hey folks, it's Bernie here. I took the summer off from this[](https://coworkingvaluespodcast.substack.com/) [Coworking Values Podcast](https://coworkingvaluespodcast.substack.com/) companion to rethink how to do this. There is always more nourishment in a podcast episode than the twenty or so minutes you listen to; in all our show notes, you'll find links to projects, people, events, and connections. People from around the world risk their time and reputation to record an episode with either[](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) [Emily Breder](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) or me, and posting, sharing and forgetting always seems a crime. So every week on a Tuesday, I'll send you this long read', so get comfortable and be ready to take action at the end. I know fewer of you will read this, but those few who do will get the gold, and always, always get in touch with the people in the stories. Also, every week we post an episode in the[](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) [LinkedIn Coworking Group,](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) where more and more of you are sharing thoughts, support and links that come from listening to industry podcasts. And it's not just[](https://coworkingvaluespodcast.substack.com/) [Coworking Values Podcast,](https://coworkingvaluespodcast.substack.com/) our long-time mates[](https://www.linkedin.com/in/fannymarcoux/?ref=londoncoworkingassembly.com) [Fanny Marcoux](https://www.linkedin.com/in/fannymarcoux/?ref=londoncoworkingassembly.com) ,[](https://www.linkedin.com/in/calebparker/?ref=londoncoworkingassembly.com) [Caleb Parker](https://www.linkedin.com/in/calebparker/?ref=londoncoworkingassembly.com) and[](https://www.linkedin.com/in/suzannemurdock/?ref=londoncoworkingassembly.com) [Suzanne Murdock](https://www.linkedin.com/in/suzannemurdock/?ref=londoncoworkingassembly.com) and even[](https://www.linkedin.com/in/marcnavarro/?ref=londoncoworkingassembly.com) [Marc Navarro](https://www.linkedin.com/in/marcnavarro/?ref=londoncoworkingassembly.com) post their podcasts there too. Whenever you are listening to any of these folks and want to contribute, go to the[](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) and add your input there - don't worry, you won't be the first. And last of all - scroll to the bottom of this post and read about the racist attack that happened to Paul and Vibushan at[](https://www.linkedin.com/company/oru-space/?ref=londoncoworkingassembly.com) [Oru Space](https://www.linkedin.com/company/oru-space/?ref=londoncoworkingassembly.com) in London this week. There is a message for us all, Paul and Vibushan are the real fucking deal when it comes to being coworking community builders - I love them. 💚 --- ## LinkedIN Show Notes - lets go --- ### The £300 Plane Ticket Problem Picture this: You're 25, university-educated, and living on an island where the economy has been in recession for over a decade. You can get on a plane for £300 and start working anywhere on the East Coast the next day. No visa required. No paperwork. Just a plane ticket and the promise of better opportunities. This is the reality[](https://www.linkedin.com/in/marirosas/?ref=londoncoworkingassembly.com) [Mariangie Rosas](https://www.linkedin.com/in/marirosas/?ref=londoncoworkingassembly.com) faced when she returned to Puerto Rico in 2015\. "I felt like I was a salmon swimming against a current," she told me, "because most people were leaving to find better opportunities." But Mari didn't leave. Instead, she opened a coworking space across from a food truck park in Santurce. And in doing so, she discovered something that challenges everything we think we know about economic development: sometimes the most radical act isn't leaving for better opportunities—it's creating the infrastructure that makes staying possible. This week, I've been thinking about three conversations that reveal how coworking spaces function as economic anchors in communities under pressure. Not the sanitised version of coworking that gets sold in business magazines, but the gritty, essential work of creating conditions where people can build livelihoods without sacrificing place. ## The Puerto Rico Experiment: When Infrastructure Becomes Citizenship Mari's story begins at the opening of a food truck park. "This park was one of the big things that was bringing this part of town alive," she explains. "And I was like, you know, a coworking space across the street from a food truck park area is going to be amazing." But what started as a real estate decision became something else entirely after Hurricane Maria hit in 2017. "So many people would tell me constantly," Mari recalls, "if it weren't for[](https://www.linkedin.com/company/co-co-haus/?ref=londoncoworkingassembly.com) [co.co.haus](https://www.linkedin.com/company/co-co-haus/?ref=londoncoworkingassembly.com) I would not be in Puerto Rico right now because this was what let me be able to continue my business, stay open and be able to stay and not have to get on a plane and move." Here's what Mari discovered: coworking isn't real estate. "I thought coworking was real estate when I came into it," she admits. "And when I saw the community aspect happen, I thought it was just a coincidence. It wasn't until after the hurricane that I saw this magical thing happen." The magic wasn't the WiFi or the coffee. It was creating economic infrastructure that could survive disruption. When the power went out across the island, Coco House had backup generators. When businesses struggled to stay afloat, the community provided mutual support. When professionals considered leaving, the space gave them a reason to stay. Mari's insight cuts to the heart of what economic development actually means: "I think it should be every economic development office's goal to have a coworking space in every town... They should make it very easy for people to open these businesses because it will create the economic development that they want to have." This isn't theory. This is someone who watched her community survive a hurricane because they had built the infrastructure for resilience before it was needed. --- ## The London Paradox: Teaching Grandmothers to Use AI Three thousand miles away,[](https://www.linkedin.com/in/misskakandecaribeats/?ref=londoncoworkingassembly.com) [Ali Kakande](https://www.linkedin.com/in/misskakandecaribeats/?ref=londoncoworkingassembly.com) is solving a different version of the same problem. Every Friday, Caribbean grandmothers sit around connected tables at[](https://www.linkedin.com/company/urbanmba/?ref=londoncoworkingassembly.com) [Urban MBA](https://www.linkedin.com/company/urbanmba/?ref=londoncoworkingassembly.com) in London, eating jerk chicken and learning to use ChatGPT to write complaint letters to Hackney Council. "On paper, you think, oh, how's a 70-year-old lady from, let's say, Grenada going to relate to being in this tech space?" Ali asks. "Very well, actually." The scene sounds surreal: £30,000 VR headsets sitting next to plates of rice and peas, teenagers building games with AI while their grandmothers learn to navigate digital bureaucracy. But Ali understands something profound about economic inclusion in the digital age. "There is a digital divide and I'm going to include AI in that," she explains. "I don't want the communities that I work with to be left behind." This isn't about keeping up with innovation for its own sake. It's about maintaining agency in a system designed to exclude you. When the welfare state goes digital, digital literacy becomes a survival skill. When council services move online, knowing how to advocate for yourself digitally isn't just a convenience—it's a form of citizenship. Ali's work reveals how community infrastructure adapts to serve the people who actually live in the neighbourhood. "I can sit next to a stranger on a bus and before you know it, they're telling me that they had heart surgery two years ago," she says. "That's my world. But a lot of people's world, that's not. And I think giving people the opportunity to connect, they will." The connected tables, the shared meals, the patient teaching—this is what economic infrastructure looks like when it's designed by the people who use it rather than imposed from above. --- ## The Rural Renaissance: AI as Economic Equaliser In rural Devon,[](https://www.linkedin.com/in/staceysheppard/?ref=londoncoworkingassembly.com) [Stacey Sheppard](https://www.linkedin.com/in/staceysheppard/?ref=londoncoworkingassembly.com) is wrestling with a different kind of economic disruption. As a professional content creator and interior design blogger, she watched AI slowly erode everything she'd built over 20 years. But instead of retreating, she's using her coworking space to help other women navigate the same transition. 🎥 Watch Stacey's video on this in[](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) "I've been really closely watching and learning about AI since ChatGPT launched in November 2022," Stacey explains. "I could just see the potential for it to really quickly erode the career I'd been building for 20 years in writing and content creation." But here's where Stacey's story diverges from the typical narrative of technological displacement. "Because of what I do in the coworking industry, I haven't felt alone in that. I've got a community around me, I've got other businesses around me, and I know how to pivot and be flexible and be resilient." The difference isn't just personal resilience—it's infrastructure. Stacey spends "ridiculous amounts of time finding out about all of the business support that is available, ringing up the different departments, the different organisations that are offering the funded business support, all of these different programmes, trawling through Eventbrite, signing up to newsletters just to find out about these things so that I can give that information to the people in my community." This is economic development in practice: one person doing the work of connecting people to resources they didn't know existed. "If you're a solopreneur or a small business and you're working alone at home," Stacey points out, "you're not going to have access to that." Her insight about government spending is particularly sharp: "There are all these six-week boot camps or small week-long sessions on how to do every aspect of running a business when you're first starting... But the problem is they finish after six weeks or eight weeks or twelve weeks or whatever it is. Then you're left with enormous amounts of information on all the things that you need to do and implement to start and grow a business. Then the course ends and you're out on your own again." Coworking spaces fill that gap. They provide the ongoing support, accountability, and peer mentoring that makes the difference between learning about business and actually building one. --- ## The Pattern That Emerges What connects Ali in London, Mari in Puerto Rico, and Stacey in Devon isn't just coworking—it's a shared understanding that economic development happens through community infrastructure, not individual heroics. Each of them has discovered that the most effective economic development isn't about attracting outside investment or competing for mobile capital. It's about creating conditions where people can build sustainable livelihoods in the places they want to live. Mari puts it most directly: "If we don't do it, other people are going to move in and they're going to dictate what the future of the island is. And they're not necessarily coming with the best intentions... it should be locals should be leading a lot more efforts." This is what economic sovereignty looks like in practice. Not grand policy statements, but the daily work of creating infrastructure that serves the people who actually live in a place. - The three conversations reveal a pattern that challenges conventional thinking about economic development: - Infrastructure First, Jobs Second: Instead of trying to attract employers, create the conditions that allow people to create their own work. - Community Before Capital: Social Infrastructure—the Connections Between People—Matters More Than Financial Infrastructure. - Local Knowledge, Global Tools: The most effective solutions combine deep local understanding with access to global resources and markets. - Resilience Through Redundancy: Multiple small enterprises connected through community infrastructure prove more resilient than single large employers. --- ## 3 Resources Worth Your Time ### 🔍 Virtual Offices: Know Before You Go Virtual offices keep coming up in operator conversations, but the compliance reality is murky. AML regulations, KYC requirements, local authority rules—it's a proper maze. At the[](https://www.linkedin.com/showcase/londoncoworkingassembly/?ref=londoncoworkingassembly.com) [London Coworking Assembly](https://www.linkedin.com/showcase/londoncoworkingassembly/?ref=londoncoworkingassembly.com) we're worked with[](https://www.linkedin.com/company/nexudus/?ref=londoncoworkingassembly.com) [Nexudus](https://www.linkedin.com/company/nexudus/?ref=londoncoworkingassembly.com) to create a guide that maps out where you actually stand on Virtual offices. It takes approximately 4 to 5 minutes, providing a clear score on compliance gaps and practical next steps. It's not legal advice, just industry research made practical. No sales pitch attached—we figured if London coworking space owners and operators are going to explore virtual offices anyway, better to do it with proper information. [Take the Assessment →](https://virtualoffice.scoreapp.com/?ref=londoncoworkingassembly.com) --- ### 👶 Pregnancy, Parenthood & Coworking [Elena Giroli](https://www.linkedin.com/in/elenagiroli/?ref=londoncoworkingassembly.com) and[](https://www.linkedin.com/in/sheya-michaelides-54a805227/?ref=londoncoworkingassembly.com) [Sheya Michaelides](https://www.linkedin.com/in/sheya-michaelides-54a805227/?ref=londoncoworkingassembly.com) from[](https://www.linkedin.com/company/creativeworks-space/?ref=londoncoworkingassembly.com) [Creative Works Space](https://www.linkedin.com/company/creativeworks-space/?ref=londoncoworkingassembly.com) wrote this thoughtful piece about creating inclusive spaces for parents and expecting parents. Essential reading for anyone serious about building truly accessible communities. [Read the Article on LinkedIn →](https://www.linkedin.com/pulse/pregnancy-parenthood-coworking-reflections-from-community-z62be?ref=londoncoworkingassembly.com) --- ### 🤝 Unreasonable Connection September 17th, Small groups of Coworking Community Builders talking in small groups—only for owners and community managers. No sponsors. No frameworks. No gimmicks. But you need to bring your own snacks. On Google Meet - Wednesday 17 September, 2–3 PM BST. [To Join Us RSVP on Luma→](https://luma.com/3815sks4?ref=londoncoworkingassembly.com) --- ## The Question That Won't Go Away As I think about these three conversations, one question keeps surfacing: What would happen if every local authority recognised coworking spaces as essential economic infrastructure rather than lifestyle businesses? Stacey's observation haunts me: "The impact of that investment from government and local councils could be amplified so much more if we just connected the dots." She's right. Local governments spend enormous amounts on business support programmes that end after six weeks, leaving people with information but no ongoing community. Meanwhile, coworking spaces provide exactly the wraparound support, peer mentoring, and resource sharing that make the difference between learning about business and actually building one. Mari's experience in Puerto Rico proves the point. When Hurricane Maria hit, it wasn't the government programmes that kept businesses running—it was the community infrastructure that had been built through relationships, shared resources, and mutual support. Ali's work in London demonstrates how this infrastructure adapts to serve the people who need it most. Teaching Caribbean grandmothers to use AI isn't just about digital inclusion—it's about maintaining agency in a system that's rapidly digitalising without them. The pattern is clear: coworking spaces work best when they function as civic infrastructure rather than commercial real estate. They create the conditions where people can build economic security without sacrificing place-based identity. This isn't the sanitised version of coworking that gets sold in business magazines. This is the essential work of building economic resilience from the ground up, one conversation at a time. This newsletter expands on conversations from the Coworking Values Podcast. If these stories resonate with you, consider joining our community of operators who believe coworking can be a force for economic justice. --- ### Listen to the full conversations: Stacey Sheppard's is published, and Ali Kakande and Mari Rosas are coming next to the[](https://coworkingvaluespodcast.substack.com/) [Coworking Values Podcast.](https://coworkingvaluespodcast.substack.com/)[Emily Breder](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) and I publish the[](https://coworkingvaluespodcast.substack.com/) [Coworking Values Podcast](https://coworkingvaluespodcast.substack.com/) every Tuesday and Thursday. 🎙️ Link in the Show Notes is published weekly, exploring the deeper currents beneath coworking's surface. No business fluff, just the conversations that matter. --- ## 💚 Before you go As I was writing this today[](https://www.linkedin.com/in/paul-hepworth-nelmes/?ref=londoncoworkingassembly.com) [Paul Hepworth Nelmes](https://www.linkedin.com/in/paul-hepworth-nelmes/?ref=londoncoworkingassembly.com) posted about a pile of racial abuse he and[](https://www.linkedin.com/in/vibushan-thirukumar-b6780825/?ref=londoncoworkingassembly.com) [Vibushan Thirukumar](https://www.linkedin.com/in/vibushan-thirukumar-b6780825/?ref=londoncoworkingassembly.com) had received about[](https://www.linkedin.com/company/oru-space/?ref=londoncoworkingassembly.com) [Oru Space](https://www.linkedin.com/company/oru-space/?ref=londoncoworkingassembly.com) \- one of their coworking spaces in London. If someone[](https://www.linkedin.com/posts/paul-hepworth-nelmes%5Fwe-started-oru-with-many-values-one-being-activity-7368595040027168769-stbm?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAAAF8VlIBOlHiOyMYD8sgvsdQKH6ZNindd1Q) [said half of these things](https://www.linkedin.com/posts/paul-hepworth-nelmes%5Fwe-started-oru-with-many-values-one-being-activity-7368595040027168769-stbm?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAAAF8VlIBOlHiOyMYD8sgvsdQKH6ZNindd1Q) about me, I'd be in tears and not leave my bedroom for a week. The silence surrounding that post from the coworking community is deafening. As soon as something a bit sensitive, like racism, wealth inequality, or inclusion, is brought up in coworking, people either fall silent or don't know how to respond. And yet — this is exactly what “challenging the status quo” looks like. In London, racism remains the status quo. Here’s the chance for our industry to show that those words aren’t just marketing copy. Paul and Vibushan and[](https://www.linkedin.com/company/oru-space/?ref=londoncoworkingassembly.com) [Oru Space](https://www.linkedin.com/company/oru-space/?ref=londoncoworkingassembly.com) are one of my consistent 'go-to's' for how to build a local community space, they are the real fucking deal. Please send them a quiet DM or, if you could visit Paul's post and click the 'support' button, that would be greatly appreciated -[](https://www.linkedin.com/posts/paul-hepworth-nelmes%5Fwe-started-oru-with-many-values-one-being-activity-7368595040027168769-stbm?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAAAF8VlIBOlHiOyMYD8sgvsdQKH6ZNindd1Q) [click here.](https://www.linkedin.com/posts/paul-hepworth-nelmes%5Fwe-started-oru-with-many-values-one-being-activity-7368595040027168769-stbm?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAAAF8VlIBOlHiOyMYD8sgvsdQKH6ZNindd1Q) And be sure to include it in your weekly industry round-ups 👍 --- Thank you for your time and attention today - that was a big one! ### Fighting Economic Brain Drain: Community Infrastructure with Mariangie Rosas URL: https://londoncoworkingassembly.com/fighting-economic-brain-drain-community/ Last updated: 2025-09-04T04:45:26.000Z Fighting Economic Brain Drain: Community Infrastructure with Mariangie Rosas 0:00 /200 1× ## Episode Summary *"If it weren't for Coco House, I would not be in Puerto Rico right now because this was what let me be able to continue my business, stay open, and be able to stay and not have to get on a plane and move."* When Hurricane Maria hit Puerto Rico in 2017, Mariangie Rosas had just opened her coworking space across from a food truck park in downtown San Juan. She thought she was running a real estate business. Then the storm knocked out power across the island, and suddenly Coco House—with its backup generators and water cistern—became the only place with internet around. People flooded in, not just to work, but to feel what it was like to be part of something bigger than survival. Mari watched entrepreneurs who were ready to flee the island decide to stay because they'd found their people. That's when she realised coworking wasn't about desks—it was about creating the community infrastructure that keeps talent from leaving. Mari had moved back to Puerto Rico in 2015, swimming against the current as hundreds of thousands of people left the island for better opportunities on the mainland. As American citizens, Puerto Ricans need nothing more than a $300 plane ticket to start fresh anywhere on the East Coast. But Mari saw something different: if locals didn't build the entrepreneurial ecosystem the island needed, someone else would dictate its future. What emerged from her story isn't just about weather disasters or island economics—it's about how community becomes one answer to economic precarity everywhere. From virtual office permits that fast-track business registration to the hundreds of micro-businesses that can't all fail at once, Mari has built something that shows what local resilience looks like in practice. This conversation bridges personal story to systemic insight, revealing why coworking spaces could be civic infrastructure, not just private ventures. Whether you're in Berlin, Oslo, or Wigan, Mari's approach to building local entrepreneurial resilience will shift how you think about community, policy, and what economic development actually means. --- ## Timeline Highlights \[01:23\] "I'm known for building community here on the island, and that's exactly where I want to be known for, creating opportunities for everyone to be able to stay here" \[02:25\] Standing at a food truck park opening in December 2016, Mari realises: "A coworking space across the street from a food truck park area is going to be amazing" \[05:35\] The brain drain reality: "$300 for that plane ticket, and you can start working the next day in the US, because we're American citizens" \[09:58\] Bernie's realisation: "You can't have an entrepreneurial ecosystem without a hub for it" \[12:11\] Post-hurricane revelation: "If it weren't for Coco House, I would not be in Puerto Rico right now" \[13:33\] Mari's transformation: "This is the industry that I want. Forget about that food tech idea...coworking is now what I want to do for the rest of my life" \[16:10\] Community economics in action: "By having a community where you have all the different individuals that can help you either find clients or go through hurdles" \[18:55\] The retention formula: "They come for the amenities and infrastructure, but they stay because of the community" \[20:38\] Virtual office innovation: "The municipality of San Juan has created a way that if you're part of a coworking space, you can get your business permits a lot quicker" \[21:25\] The building ecosystem: "We've seen people start through all the stages to the point where they end up leaving the coworking space because they rent a bigger office in the building" \[24:22\] The resilience argument: "When you invest millions on having a 200-person company come to your town...you lost 200 jobs. That will never happen in coworking" \[25:27\] Recording from La Cabina, the soundproof podcast booth inside Coco House --- ## The Infrastructure They Don't Teach in Economics Class Most people think infrastructure means roads and bridges. Mari discovered it was backup generators and a community. When Hurricane Maria knocked out power across Puerto Rico, Coco House became more than a workspace—it became the nervous system keeping local businesses alive. The space had water, internet, and something equally critical: other people who weren't giving up. This isn't romantic thinking about community. It's brutal pragmatism. When your choice is between abandoning your business or having somewhere to keep it running, infrastructure becomes intensely personal. Mari watched entrepreneurs calculate in real time: stay and fight, or catch that $300 flight to mainland certainty. What happened next taught her that coworking spaces aren't competing with traditional offices—they're competing with Miami job offers and New York relocations. The real estate part, the desks and meeting rooms, that's just the delivery system. The actual product belongs to something worth staying for. ## Why Governments Keep Getting Economic Development Wrong Every municipality has some version of the same playbook: spend millions bringing in one significant employer, cut the ribbon, claim success. Mari and Bernie dissect why this approach creates fragility rather than resilience. When Amazon promises 10,000 jobs, what happens when Amazon leaves? You have empty buildings and unemployed people with specific skills. Coworking flips this equation. Instead of betting everything on one company, you're nurturing hundreds of small businesses across dozens of industries. Instead of recruiting from outside, you're keeping local talent from leaving. Instead of hoping corporate priorities align with community needs, you're building from community needs up. Mari's insight cuts through decades of economic development orthodoxy: "No matter if an entire industry can sometimes get wiped out, coworking space is about hundreds of different industries." That's not just diversification—that's resilience built from the ground up. The irony is that governments already know community infrastructure matters. They fund libraries, parks, and community centres. But somehow, when it comes to economic development, they default to corporate recruitment instead of community cultivation. ## The Permit Problem No One Talks About Here's where Mari's story gets practical. The municipality of San Juan has created a pathway that allows coworking members to obtain business permits more quickly by falling under the space's umbrella licence. Suddenly, virtual office membership isn't just an address—it's a regulatory shortcut that keeps new businesses from drowning in bureaucracy. This solves something every local government claims to care about: making it easier to start businesses. But instead of simplifying the system, most places add more programmes and consultants. Mari's approach recognises that entrepreneurs need community infrastructure to navigate complexity, not more complexity disguised as help. Virtual office members begin with basic addresses and business registration. Still, they're immediately plugged into a community that can help them with everything from vendor recommendations to late-night troubleshooting sessions. It's business incubation that happens naturally rather than through formal programmes with artificial timelines. ## What Brain Drain Actually Looks Like Puerto Rico's brain drain isn't just about economics—it's about infrastructure for a sense of belonging. When Mari talks about people leaving for mainland opportunities, she's describing something deeper than job availability. She's telling the story of the collapse of the systems that make staying feel possible. The brutal efficiency of the $300 flight to opportunity reveals something about rootedness that applies far beyond islands. People don't just leave for better jobs—they go when they can't imagine building the life they want where they are. The brain drain accelerates when local talent can't find a local community. Mari's generation made a choice that requires sustained courage: come back and build the infrastructure that makes staying possible for the next generation. Not through individual heroism, but through the patient work of community building that creates economic opportunity from the inside out. This connects to what's happening in post-industrial cities across the UK and Europe. The challenge isn't just creating jobs—it's creating the community infrastructure that makes local opportunity feel viable and valuable. ## Selling the Invisible Without Selling Your Soul Every coworking operator struggles with this: how do you market community? Mari's answer is beautifully practical: lead with infrastructure, deliver community. People come for backup power and reliable internet. They stay because they've found their people. This solves the marketing problem without compromising the community. You're not overselling magical networking or corporate wellness nonsense. You're offering concrete value—an address, a permit pathway, a place to work when the lights go out. But you're designing everything to create the conditions where community happens naturally. Mari's retention strategy isn't a retention strategy—it's just what happens when people find where they belong. The business model becomes sustainable because the community value becomes undeniable. People don't cancel memberships to communities that changed their lives. ## The Economics of 200 Jobs That Can't All Fail at Once Mari's most powerful insight demolishes the traditional economic development playbook in one sentence: "When you invest millions on having a 200-person company come to your town...the moment that company can't work anymore, you lose 200 jobs. That will never happen in coworking." She's describing resilience through diversity. Instead of one company employing 200 people, you have 200 entrepreneurs employing themselves and each other. When one industry struggles, others adapt. When one business model fails, others innovate. When one entrepreneur relocates, others stay rooted. This isn't just theory—it's what Mari watched happen in real time during the hurricane and its aftermath. While large employers shut down or relocated, the coworking community found ways to keep each other operating. The infrastructure that keeps businesses running also sustains the relationships that make businesses viable. The implications for policy are significant. Every economic development office could be asking: how do we create conditions for 200 sustainable small businesses instead of recruiting one large employer? How do we build community infrastructure that makes local talent want to stay local? --- ## 🔗 Links & Resources **Mariangie's Work** - [Coco House Coworking](https://cocohaus.com/?ref=londoncoworkingassembly.com) \- Downtown San Juan coworking space - [Mariangie Rosas on LinkedIn](https://www.linkedin.com/in/marirosas/?ref=londoncoworkingassembly.com) **Projects & Community** - [10K Independents](https://10k.city/?ref=londoncoworkingassembly.com) \- Philadelphia's alternative to corporate job creation - [Anthony Bourdain's Parts Unknown: Puerto Rico](https://youtu.be/3GZFPS%5FdRRs?si=IbUi2pDCFaUgJv21&ref=londoncoworkingassembly.com) \- Episode filmed weeks before Hurricane Maria - Join the **8k** people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Unreasonable Connection](https://luma.com/LondonCoworkingAssembly?k=c&ref=londoncoworkingassembly.com) Monthly online gatherings for Coworking Community Builders. - FLOC [LinkedIn Coworking Recognition Campaign](https://www.futureleadersofcoworking.com/blog/why-coworking-belongs-on-linkedin?ref=londoncoworkingassembly.com) - [European Coworking Day May 2026](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [London Coworking Assembly](https://londoncoworkingassembly.com/) - [European Coworking Assembly](https://coworkingassembly.eu/?ref=londoncoworkingassembly.com) **Bernie's Projects** - [London Coworking Assembly ](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/)[**5-Day AI Crash Course for Coworking Spaces**](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) --- ## 🧠 One More Thing Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support helps others discover how coworking enriches lives, builds careers, and strengthens communities. Community is the key 🔑 ### The UK Business Support Failure Coworking Spaces Are Already Solving with Stacey Sheppard URL: https://londoncoworkingassembly.com/the-uk-business-support-failure-coworking/ Last updated: 2025-09-02T09:00:54.000Z The UK Business Support Failure Coworking Spaces Are Already Solving with Stacey Sheppard 0:00 /200 1× *"I just genuinely believe that there is \[a pathway to entrepreneurship\], and I believe it is the coworking industry. I believe we are perfectly positioned to support entrepreneurs in starting and growing businesses. It's just a lot of people don't know that we exist."* This conversation began with a [two-minute video](https://www.instagram.com/reel/DN2vXK42B85/?utm%5Fsource=ig%5Fweb%5Fcopy%5Flink&igsh=MzRlODBiNWFlZA==) that sparked the attention of the coworking community. Stacey Sheppard, who runs a coworking space for female entrepreneurs in rural Devon, posted a call to arms that cut straight through the noise: local councils are spending thousands on business boot camps whilst ignoring the coworking spaces already doing this work in their communities. But Stacey's story runs deeper than frustrated civic policy. She's a content creator whose 20-year writing career has been systematically eroded by AI since the launch of ChatGPT in November 2022. Instead of retreating, she's become the person her coworking community relies on to make sense of the disruption. She spends "ridiculous amounts of time" hunting down business support programmes, decoding AI courses, and connecting her members to resources they never knew existed. The timing couldn't be more urgent. Graduates are leaving university with accountancy degrees only to discover that accountants are "numbered" because AI handles data better than humans. The education system isn't working. Entry-level jobs are disappearing. The AI gender gap is widening—37% of women versus 50% of men are using AI tools that will reshape every industry. Meanwhile, councils run six-week boot camps that inundate aspiring entrepreneurs with enormous amounts of information, then leave them to implement everything on their own. - No accountability. - No ongoing support. - No community to catch them when they stumble. Stacey sees coworking spaces as the missing infrastructure. Not just hot desks and decent coffee, but the daily proximity that transforms careers. The casual conversation that reveals funding opportunities. The accountability that happens when someone asks, "How's that website coming along?" Knowledge sharing means you don't have to figure out AI, WordPress, or local business rates by yourself. Her coworking space, The Tribe, serves women in business in the Totnes area. Many are "really hard-working mums" running their own enterprises who can't take on learning AI alongside everything else. So Stacey does the courses, reads the reports, and filters what they need to know. One member told her: "I'm actually not that worried about it, Stacey, because I know that you're on the case." This is civic infrastructure disguised as workspace rental. When a factory opens, it promises 200 jobs. When it closes to secure a better deal elsewhere, 200 jobs are lost. Coworking spaces create sustainable local employment that adapts to changing work needs. They're economic anchors that keep revenue, talent, and innovation in the community. But there's no mechanism to connect university graduates to their local coworking ecosystem. No pathway from government-funded business support to the spaces where real entrepreneurship happens daily. Councils in London boroughs with the highest business registrations struggle to provide basic coworking infrastructure, while others, such as Barking, get ahead of the curve. The conversation extends beyond policy into the gendered reality of technological disruption. AI systems are built predominantly by men, trained on data that doesn't represent how women experience the world. Stacey watched women drop off AI courses that were heavy on tech jargon and light on accessibility. The expertise was shared in ways that excluded the very people who need these tools most. For coworking operators reading this, Stacey's challenge is clear: stop preaching to the converted. Find examples of councils working effectively with coworking spaces. Share success stories that other local authorities can replicate and learn from. Make noise about the economic infrastructure you're already providing. The disruption is here. The crisis Stacey predicted is unfolding across industries, communities, and careers. But the solution might be simpler than anyone imagined: recognise and resource the spaces where people already gather to figure out how to how to work together. ## Timeline Highlights **\[01:18\]** "We can talk more about this in the [Unreasonable Connection](https://luma.com/LondonCoworkingAssembly?k=c&ref=londoncoworkingassembly.com) event... This is exactly the conversation we want to get people having" **\[02:03\]** "I run a coworking space for women in business and female entrepreneurs in rural Devon... slowly moving into helping small businesses and solopreneurs use AI in their business" **\[04:45\]** "Back in 2022, it had slowly eroded everything I've built and created. But because of what I do in the coworking industry, I haven't felt alone in that" **\[06:58\]** "I spend ridiculous amounts of time finding out about all of the business support that is available... most of them really haven't got a clue that this is happening" **\[08:53\]** "The problem is they finish after six weeks or eight weeks or twelve weeks... Then you're left with enormous amounts of information... Then the course ends and you're out on your own again" **\[10:31\]** "It just feels so disjointed that the impact of that investment from government and local councils could be amplified so much more if we just all work together" **\[12:56\]** "One of my members said to me... I'm actually not that worried about it, Stacey, because I know that you're on the case and you're learning it for us" **\[15:44\]** "The AI gender gap is already quite massive. The last stat I read was something like 37% of women were using it compared to 50% of men" **\[17:06\]** "It would be so much more valuable, and it would really amplify the impact of any investment in business support if we just all work together" **\[21:10\]** "We've got this happening in industries all over the country where graduates are coming out and there just aren't the entry-level jobs to go to" **\[24:56\]** "Your local coworking space is there either 24/7 or Monday to Friday... Whenever you need that support, it's there in the same location, day after day after day" **\[29:47\]** "Unless we get on board with it, it's just going to leave us behind. It scares me" **\[31:42\]** "A lot of women were on the call at the beginning. I could watch them slowly drop off throughout the duration of the course" **\[35:27\]** "A lot of the workshops and courses lose people so quickly because it's new for so many people and it's mind-blowing" **\[39:26\]** "If we could come together as an industry and really make some noise and really try to move this forward a bit, because I think we just need this" ## The Corporate Takeover Nobody Talks About Stacey's 20-year content creation career didn't just change—it was systematically dismantled. "Back in 2022, it had slowly eroded everything I'd built and created," she explains, describing how AI tools began replacing the writing and digital marketing work she'd spent decades developing. But rather than becoming another casualty of technological disruption, her positioning in coworking gave her something most freelancers don't have: a community to navigate the crisis with. This isn't just about one person's career pivot. Graduates with accountancy degrees from the University of Exeter are discovering that their "guaranteed" jobs have evaporated because "accountants are numbered"—AI handles data processing more efficiently than humans. The pattern repeats across industries: entry-level positions disappearing faster than companies can figure out how anyone becomes a manager without starting somewhere. The economic disruption is already here, but it's disguised as individual career challenges rather than the systemic shift it actually represents. Coworking operators see this daily—professionals arriving at their spaces after redundancies, career changes, or industries that no longer need their skills. The question isn't whether disruption is coming; it's whether communities will have the infrastructure to help people navigate it together. ## Why Everything Feels So Polarised Right Now The AI gender gap reveals something deeper than the adoption rates of technology. When 37% of women use AI compared to 50% of men, we're witnessing real-time economic marginalisation. Stacey watched women "slowly drop off" AI courses throughout their duration, not because they lacked capability, but because the delivery was inaccessible to them. Tech jargon, assumptions about prior knowledge, and teaching methods that didn't meet women where they actually were. "We have different barriers, different experiences, different perspectives," Stacey observes. "We just often learn differently." The systems being built to reshape work are primarily designed by men, trained on data that does not accurately represent how women experience the world. If 50% of the population doesn't engage with the tools reshaping their economic reality, the gap will compound across every sector. But the issue extends beyond gender to class, geography, and access. The people most likely to be displaced by AI—freelancers, creatives, and administrative professionals—are often least equipped to navigate the learning curve of using it effectively. Meanwhile, the people building these systems are insulated from the disruption they're creating. ## What Actually Works for Coworking Spaces Stacey's approach reveals coworking's hidden superpower: distributed expertise. Rather than expecting each member to research AI independently, she became the person who "does all the courses, does all the learning" and filters relevant information to her community. One member's relief—"I'm actually not that worried about it, Stacey, because I know that you're on the case"—captures how coworking spaces function as knowledge networks. This extends beyond AI to business support generally. Stacey spends "ridiculous amounts of time" researching funding programmes, business courses, and support services, then disseminates relevant information to members who "really haven't got a clue that this is happening." The Southwest Growth Hub, enterprise programmes, funded courses—resources that exist but remain invisible to the people who need them most. The magic isn't in the space itself but in the curation and connection that happens daily. Someone mentions a funding deadline over coffee. Another person shares their experience with a particular business adviser. The information that takes isolated entrepreneurs hours to research gets shared organically through proximity and trust. ## The Spiritual Bypass Problem Local councils demonstrate a spectacular disconnect between policy and reality. They fund six-week business boot camps that provide "enormous amounts of information on all the things that you need to do and implement to start and grow a business," then leave participants to figure out implementation on their own. - No ongoing support. - No accountability. - No community to help sustain momentum through inevitable challenges. Meanwhile, coworking spaces in their communities already provide exactly what these programmes lack: daily accessibility, peer mentorship, ongoing accountability, and the relationships that sustain long-term business growth. But there's "no mechanism for funnelling people from schools, from universities who decide to set up their own business directly into the local coworking ecosystem." This isn't a case of bureaucratic oversight—it's a fundamental misunderstanding of how entrepreneurship actually works. Starting a business isn't a curriculum problem solved by more information. It's a relational challenge that requires sustained support, community accountability, and access to individuals who are further along the journey. Councils are funding workshops when they should be resourcing ecosystems. ## Real Neighbours, Real Community The comparison Stacey draws between factories and coworking spaces reveals how we think about economic development. When a factory opens, it promises 200 jobs. When it closes for a better deal elsewhere, 200 jobs disappear. The economic benefit was always temporary and extractive—profits flowed upward and outward while the community provided land, infrastructure, and workers. Coworking spaces create what Bernie describes as "never-ending job, work, thing in the neighbourhood." Local entrepreneurs build businesses that hire locally, source their products and services locally, and keep revenue circulating within the community. When work changes—as it inevitably does—the people in that building adapt together. The infrastructure remains resilient because it's designed for change rather than dependent on a single employer's decisions. This is civic infrastructure disguised as commercial real estate. Economic development occurs through relationship building, knowledge sharing, and mutual support, rather than top-down job creation. But because it looks like "just" workspace rental, it doesn't register on policymakers' radar as the economic engine it actually represents. ## The Missing Link Between Education and Entrepreneurship Plymouth University is now encouraging students to start side hustles or businesses while still at university because "this is going to be the future for so many young people." But graduation still means leaving the safety of the academic community for isolation. "Once you're out on your own and you've graduated, then what? Where do they go then?" The pathway should be obvious: from university entrepreneurship programmes to local coworking ecosystems. But that connection doesn't exist systematically. Students learn business theory in isolation, then try to implement it in isolation, when the actual requirement is community support and ongoing learning from people doing similar work. Coworking spaces already serve this function for the people who find them. The question is how to make the connection systematic rather than accidental. How can we ensure that graduates are aware of their local coworking space's existence? How do we create pathways from education into entrepreneurship communities rather than expecting people to figure out business development alone? ## The Economic Anchor We're Not Talking About London boroughs like Redbridge register among the highest numbers of new businesses but provide virtually no coworking infrastructure to support them. Bernie's search revealed one space—Workhive—with barely a web presence, succeeding mainly because "the rest of the offices in the area are so bad, Paul had no competition." This isn't encouraging local entrepreneurship; it's accidentally creating monopolies through neglect. Meanwhile, neighbouring Barking invests deliberately in coworking infrastructure as part of its economic development strategy. The difference isn't resources—it's recognising coworking as civic infrastructure rather than commercial real estate. One approach treats the workspace as a market failure to be ignored; the other sees it as an essential community investment. The economic impact compounds over time. Businesses that start in coworking spaces tend to hire locally, collaborate with other local businesses, and create networks that foster more business formation. The investment in community workspace multiplies into broader economic activity that benefits the entire area. ## Links & Resources **Stacey Sheppard's Work** - [The Tribe Coworking Space](https://thetribecoworking.co.uk/?ref=londoncoworkingassembly.com) - [The Design Sheppard](https://www.thedesignsheppard.com/?ref=londoncoworkingassembly.com) Stace’s interior design blog - [The Business Sheppard](https://thetribecoworking.co.uk/the-business-sheppard-business-branding-marketing-support/?ref=londoncoworkingassembly.com) - [Athena Magazine](https://athena-magazine-coming-soon.mailerpage.io/?ref=londoncoworkingassembly.com) \- for Devon-based women in business. - Connect with Stacey on [LinkedIn](https://www.linkedin.com/in/staceysheppard/?ref=londoncoworkingassembly.com) - [The Tribe Instagram: @thetribecoworks](http://two-minute video) **Projects & Community** - [Workspace Design Show London 2026](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - Join the **8k** people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Unreasonable Connection](https://luma.com/LondonCoworkingAssembly?k=c&ref=londoncoworkingassembly.com) Monthly online gatherings for Coworking Community Builders. - FLOC [LinkedIn Coworking Recognition Campaign](https://www.futureleadersofcoworking.com/blog/why-coworking-belongs-on-linkedin?ref=londoncoworkingassembly.com) - [European Coworking Day](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [London Coworking Assembly](https://londoncoworkingassembly.com/) - [European Coworking Assembly](https://coworkingassembly.eu/?ref=londoncoworkingassembly.com) **Bernie's Projects** - [London Coworking Assembly ](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/)[**5-Day AI Crash Course for Coworking Spaces**](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) **Books Referenced** - [*Bro-Topia*](https://en.wikipedia.org/wiki/Brotopia?ref=londoncoworkingassembly.com)[ by Emily Chang](https://en.wikipedia.org/wiki/Brotopia?ref=londoncoworkingassembly.com) - [*Invisible Women*](https://en.wikipedia.org/wiki/Invisible%5FWomen:%5FExposing%5FData%5FBias%5Fin%5Fa%5FWorld%5FDesigned%5Ffor%5FMen?ref=londoncoworkingassembly.com)[ by Caroline Criado Perez](https://en.wikipedia.org/wiki/Invisible%5FWomen:%5FExposing%5FData%5FBias%5Fin%5Fa%5FWorld%5FDesigned%5Ffor%5FMen?ref=londoncoworkingassembly.com) - [*Feminist City*](https://www.versobooks.com/products/2626-feminist-city?ref=londoncoworkingassembly.com)[ by Leslie Kern](https://www.versobooks.com/products/2626-feminist-city?ref=londoncoworkingassembly.com) ## One More Thing Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support helps others discover how coworking enriches lives, builds careers, and strengthens communities. Community is the key 🔑 ### The Messy Spaces Where Magic Happens with David Walker URL: https://londoncoworkingassembly.com/the-messy-spaces-where-magic-happens/ Last updated: 2025-08-29T07:54:20.000Z The Messy Spaces Where Magic Happens with David Walker 0:00 /200 1× ## Episode Summary *"There's a big bias towards design over engagement. Everyone has fancy glass walls, everyone has sit-stand desks, but the messy spaces are where the magic happens."* David Walker attended the South by Southwest Coworking Conference in 2011, when there were only 50 coworking spaces worldwide. He still has the T-shirt. Today, he's observing an industry he helped develop evolve. Into something unrecognisable — and he's not keeping quiet about it. This isn't another episode about community-building platitudes. David co-founded Austin's first coworking space in 2008, inadvertently became a coworking consultant, and has spent 16 years observing the movement shift from gritty collaboration to glossy commoditization. When Bernie admits he feels more at home in spaces that look "a bit smacked up, like a hurricane has just passed through," David doesn't just agree — he explains exactly why those messy edges are where real collaboration lives. The conversation takes an unexpected turn when David reveals he's just launched a collaboration platform built with AI — not to monetise, but to experiment. It's live, it's free, and it's deliberately unpolished. "I've created the pool for people to come swimming," he says, channelling the same energy that built coworking before it became an industry. From learning to code by clicking "View Source" on websites to applying improv comedy's "yes and" technique to workspace design, this episode challenges everything we think we know about how collaboration actually works. Bernie's visceral reaction when David says people can "dive in" to his platform — "That terrified me... It's the thing like Noah Kagan or Seth Godin would have chucked up on the internet in 2008" — captures exactly what we've lost in our rush to professionalise. For anyone running an independent coworking space, wondering why their carefully designed collaboration zones sit empty, or community managers exhausted by forcing connection in sterile environments, this conversation offers both vindication and a way forward. Not through better design, but through embracing the beautiful mess of actual human collaboration. ## ⏱ Timeline Highlights \[02:15\] David is still wearing his 2011 South by Southwest Coworking Conference T-shirt during recording \[03:45\] "Coworking was in its grittiest stage... just a bunch of doers and thinkers and disruptors" \[08:20\] Bernie admits "community, coworking, collaboration" on his website meant nothing \[10:30\] "Collaboration is multiplication" — David's favourite quote about working together \[11:15\] The "yes and" technique from improv comedy that changed David's approach \[14:30\] "There's a bias towards design over engagement" — the commoditisation problem \[17:00\] Bernie: "I always feel really at home where something looks a bit smacked up" \[19:00\] Learning to code by clicking "View Source" — collaboration in public origins \[22:00\] David launches an experimental collaboration platform built with AI \[23:05\] Bernie's terror: "It's the thing Noah Kagan or Seth Godin would have chucked up in 2008" \[29:00\] "If someone said 20,000 coworkers are in this, I'd be exhausted" \[31:00\] London meetup diversity story — from Indoor Gardeners to London Shy Meetup \[33:00\] "Collaboration itself becomes the content" — the radical shift \[34:50\] The ecosystem engine launch — E-squared experiment goes live ## 🎯 Thematic Breakdown ## The Corporate Takeover Nobody Talks About David doesn't mince words about what's happened to coworking. To compete now, you need fancy glass wall systems, sit-stand desks, and the latest technology. "You've got to compete with the multimillion-dollar player down the road," he says, and the resignation in his voice tells the real story. The messy ones, the rough-around-the-edges spaces that birthed this movement, can't monetise as well. They're being priced out of their own revolution. The irony cuts deep. These sterile, high-design environments that win the real estate game are the very spaces where collaboration struggles to breathe. David points to hacker spaces and early coworking spots — places with "stuff in them," quirky toys, unexpected pieces. Not Instagram-ready, but alive with possibility. When Bernie admits he deliberately seeks out "owner-managed coworking spaces" over the glass-walled alternatives, he's not being nostalgic. He's chasing something real that design consultants can't blueprint. This isn't just aesthetic preference. It's about what happens when commoditisation replaces co-creation, when the bias toward design overtakes engagement. The original ethos of coworking is "starting to see a different reflection in the mirror, and it doesn't know what to do." ## Why Improv Comedy Holds the Secret to Collaboration David's improv comedy class in Austin taught him something that changed everything: the "yes and" technique. On stage, when someone throws out an idea, you never say no. You build. You add. You keep the momentum alive. "No idea is a bad idea" when you're truly collaborating, he explains. The process becomes bigger than the participants. Bernie immediately connects this to his own experience of running events. The panels where speakers deliver pre-packaged wisdom? Dead energy. But when everyone's talking, building together, "collaborating in public" as David calls it — that's when people come alive. David even admits he fast-forwards YouTube videos to the Q&A sections because "that's when the real conversation starts." Think about that for your next community event. Are you creating stages for performance, or pools for swimming? The difference isn't subtle. One creates consumers of content. The other creates collaborators in discovery. David's right when he says it's like musicians in a jam session — the magic happens when they stop playing what they prepared and start riffing together. ## The View Source Revolution "I learned to code by clicking View Source," David says, and suddenly we're not talking about websites anymore. We're talking about a philosophy of transparency that built the internet — and could rebuild coworking. That simple browser feature, created so people could learn from each other, represents everything we've forgotten about collaboration in public. When David launched his collaboration platform last week, built with AI in true experimental fashion, Bernie's response was visceral: "That terrified me." Not because the platform might fail, but because it represents something we've lost. The willingness to show the messy middle, to build while people watch, to invite others into the process before it's perfect. The software industry got this right with open source. Seth Godin got it right when he turned blog posts into books, creating in public as he went. But somewhere along the way, coworking spaces started hiding their process behind NDAs and stealth mode, competing instead of co-creating. David's platform — free, experimental, deliberately unpolished — feels like a deliberate provocation. "I've created the pool for people to come swimming," he says. Will anyone be brave enough to get wet? ## The Meetup Era's Lost Lessons Bernie's story about the 2008 London Meetup gathering with founder Scott deserves its own meditation. Indoor Gardeners meetup. London Shy Meetup (for people who are too shy to talk but need company). A soup kitchen run by doctors for people "not at risk enough to qualify for government support, but heading in that direction." This was London's actual diversity, not its marketing version. What made Meetup revolutionary wasn't the technology. It was permission. Permission to gather around any weird, specific, human need. Permission to show up without knowing why you're there. As David puts it, "the polished result isn't the goal. It's just the idea of showing up and seeing what happens." Compare that to today's coworking events. Professional. Polished. Purposeful. And often, empty of the very energy that makes collaboration possible. The London Shy Meetup members who went to the cinema together and might not speak? They found their people. They transcended what David calls "the stranger society" — that invisible barrier that stops us talking in coffee shops or on the tube. ## Small Pools Beat Big Oceans "If someone said to me, 20,000 coworkers are in this, I'd be exhausted," Bernie admits, and David doesn't argue. There's honesty here about scale that the coworking industry needs to hear. Bernie thrives in groups of 40, where he can "give my time to at least half of those people and build a relationship." David's just-launched platform has barely any users — and that's the point. The collaborative magic happens in small pools, not vast oceans. It's why those early coworking spaces worked — not despite being small, but because of it. When you can know everyone's name, when you can track the ripples of each interaction, when the community is small enough that every person matters — that's where multiplication happens. This challenges everything about growth metrics and scale economics. Maybe success isn't 1,500 people in a Slack channel where Bernie "just couldn't do it." Perhaps it's 40 people who actually converse with each other. Perhaps it's a beta platform with 10 users who are genuinely collaborating and experimenting together. Maybe small was always beautiful, and we just forgot. ## Collaboration as Content (Not Outcome) David drops something profound almost casually: "collaboration itself becomes the content." Not the polished result. Not the successful project. The messy, uncertain, experimental process of working together. This flips everything about how we design coworking programmes. Stop trying to engineer outcomes. Start creating conditions for process. David's platform doesn't promise to help you build a successful startup or find your co-founder. It promises a pool where you can swim with others. The swimming is the point. Bernie gets this viscerally — it's why his Unreasonable Connection events are so effective. Forty minutes in a room with three or four people, talking about "whatever comes up." When collaboration becomes content, everything shifts. You stop measuring success by what gets produced and start measuring it by what gets explored. You stop facilitating toward outcomes and start protecting the mess where magic happens. You stop asking, "What did we achieve?" and start asking, "What did we discover?" ## 🔗 Links & Resources **David Walker's Work** - [Coworking Consulting](https://coworkingconsulting.com/?ref=londoncoworkingassembly.com) - [Coworking Ecosystem Network](https://www.coworkingecosystem.network/?ref=londoncoworkingassembly.com) - [David's LinkedIn](https://www.linkedin.com/in/davidhwalker/?ref=londoncoworkingassembly.com) **Projects & Community** - [European Coworking Day](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [London Coworking Assembly](https://londoncoworkingassembly.com/) - [European Coworking Assembly](https://coworkingassembly.eu/?ref=londoncoworkingassembly.com) **Bernie's Projects** - [LinkedIn Coworking Recognition Campaign](https://www.futureleadersofcoworking.com/blog/why-coworking-belongs-on-linkedin?ref=londoncoworkingassembly.com) - [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) (Where that 2011 SXSW Photo is!) - [Workspace Design Show - Business Design Centre, February 2026](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [RSVP for Unreasonable Connection](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) ## One More Thing Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support helps others discover how coworking enriches lives, builds careers, and strengthens communities. Community is the key 🔑 ### Your Community Manager Can't Do 8 Jobs Forever with DeShawn Brown URL: https://londoncoworkingassembly.com/your-community-manager-cant-do-8/ Last updated: 2025-08-26T21:58:32.000Z Your Community Manager Can't Do 8 Jobs Forever with DeShawn Brown 0:00 /200 1× "She was so busy that you couldn't even get time on her calendar to deal with important issues. She didn't have any spare time because of how many roles she had to fit." DeShawn Brown watched a community manager drowning in multiple jobs at one of Raleigh's first coworking spaces. Not because she was popular. Because the industry treats one person like an entire operations department. Now, as CEO of CoWorks and Director of Operations at Future Leaders of Coworking (FLOC), he's tackling the structural problems that make coworking managers leave the industry entirely. This isn't a conversation about software features or workspace trends. It's about why DeShawn wants coworking to become a university major, not just "entrepreneurship with a side of workspace." It's about generous leadership — the radical idea that the best people don't need managing; they need to be excited. And it's about the perception gap, where everyone thinks coworking is about tech bros playing ping-pong, while salon owners, scientists, and makers are quietly revolutionising how communities share resources. The kicker? Most coworking space owners don't even know about the mailbox business — recurring revenue they're leaving on the table. Meanwhile, managers are hitting career ceilings, thinking their only options are ownership or exodus. DeShawn's building the infrastructure to change that, from university programmes to peer networks to tools that turn overwhelmed managers into what he calls "superhumans." --- ### **Timeline Highlights** - **01:03** — The perception problem: UK freelancers think coworking is "just tech pros playing ping-pong" - **02:06** — DeShawn as CEO of CoWorks: "helping to foster that community, grow that community, really create some organisation in the chaos" - **03:44** — Generous leadership defined: "The best teammates... are the ones that you don't have to micromanage" - **07:00** — The burnout crisis: "You reach a ceiling... I have to just own the coworking space or leave the coworking industry" - **08:24** — The moonshot: "to help create a coworking major at the university level" - **11:52** — The modern manager archetype: "tour coordinator, dishwasher, bathroom stalker, sales admin, event coordinator, booking admin, billing admin" - **13:26** — The breaking point: Manager so overwhelmed "you couldn't even get time on her calendar" - **15:31** — Jamie Russo's role: "probably one of the best resources... to learn how to manage a space" - **18:20** — Regional differences: Southeast US has warehouses, West Coast has smaller spaces, New York is "work, work, work" - **21:00** — The WeWork blessing/curse: "At least if you say coworking now, they have a reference point" - **23:16** — Why his team left the office: "We want a change of scenery and we want to be around people" - **24:40** — Beyond ping-pong: "coworking spaces for salons, for wellness professionals, for scientists" - **28:36** — The mailbox revelation: "easy recurring money" most owners don't know about - **29:32** — LinkedIn petition status: Bernie last checked at "387" signatures, need 1,000 --- ### **The Multiple-Hat Problem** DeShawn lays out the brutal reality: one person juggling tour coordinator, dishwasher, bathroom stocker, sales admin, event coordinator, booking admin, and billing admin. All in a nine-to-five. With "limited staff and resources." The manager at Jason Widen's Raleigh space was so buried she couldn't even schedule time for critical issues — not because she was in demand, but because every minute was already claimed by operational chaos. This isn't poor management. It's a structural failure. The industry expects one person to be an entire department, then wonders why they burn out or leave. **Your takeaway:** If your manager is wearing more than five hats, you don't have a staffing problem — you have a business model problem. Either hire, automate, or accept that you're burning through talent. ### **Generous Leadership vs Management Theatre** "The best teammates... are the ones that you don't have to micromanage... the ones that you just get them excited to be where they are." DeShawn's philosophy: develop people, don't manage them. His best business wins come through genuine relationships — "this person genuinely likes me and vice versa." Compare this to the traditional model: micromanagement disguised as supervision, which forces rather than inspires. The difference? Generous leaders build networks that generate opportunities. Managers build spreadsheets that track attendance. **Your takeaway:** Stop managing enthusiasm out of people. If you're spending time forcing productivity, you've already lost. Focus on making people excited to contribute. ### **The University Major Nobody's Building** DeShawn's moonshot: making coworking a university major. Not entrepreneurship with workspace on the side. Actual coworking studies. Universities are already building "entrepreneurs' spaces which look eerily similar to coworking" but without the educational infrastructure to support them. Currently, people enter the industry without training, discover Jamie Russo's programmes if they're lucky, and then learn through expensive mistakes. Meanwhile, entrepreneurship went from being non-existent to offering full-degree programmes in a generation. **Your takeaway:** Professional development isn't optional when your managers are juggling eight different roles. The industry treating education as an afterthought is why managers struggle from day one. ### **The Perception Gap That's Killing Diversity** Bernie recalls a UK freelancer group where mentioning coworking triggered identical responses: "white dudes with tech startups drinking craft beer and playing ping-pong." Meanwhile, DeShawn lists the reality: salon spaces, wellness professionals, scientists with shared labs, and makers. The perception is stuck in 2010, whilst the industry has exploded into every vertical. The WeWork paradox: it's both a blessing and a curse. People finally have a reference point, but "is that the reference point we want?" **Your takeaway:** If you're not actively showcasing diversity in your space, you're reinforcing stereotypes that exclude potential members. Every ping-pong photo you post confirms their biases. ### **The Mailbox Money Everyone's Missing** "If you do it right, it's just easy recurring money." DeShawn's amazement at how many owners don't understand the mailbox business mirrors Bernie's experience. Virtual addresses aren't just convenient — they're a necessity. "You can't put your home address as your business address. You can. You should not." DeShawn notes that there are "some operations, some overhead, some maintenance," but compared to complex membership programmes, it's relatively straightforward revenue that spaces leave untapped. **Your takeaway:** Before you launch another complicated membership tier, master the basics. A mailbox service, done right, generates predictable revenue with manageable overhead. Why aren't you offering it? ### **Why LinkedIn Recognition Matters** FLOC's petition for LinkedIn to recognise coworking as an official industry sits under 400 signatures. They need 1,000\. "It seems so simple and so trivial, but it's a huge deal." Currently, professionals often choose between "consulting," "real estate," or "hospitality" — none of which accurately captures what they actually do. This isn't vanity. It's about legitimising careers, enabling accurate job searches, and acknowledging that coworking is distinct from its parts. **Your takeaway:** Sign the petition. It takes thirty seconds and helps establish coworking as a professional path, not a temporary stop. --- ### **Links & Resources** - [CoWorks Platform](https://www.coworks.com/?ref=londoncoworkingassembly.com) - [Future Leaders of Coworking (FLOC)](https://www.futureleadersofcoworking.com/?ref=londoncoworkingassembly.com) - [Everything Coworking Podcast - Jamie Russo](https://everythingcoworking.com/podcast/?ref=londoncoworkingassembly.com) - [Community Manager University](https://www.everythingcoworking.com/community-manager-university?ref=londoncoworkingassembly.com) \- [Jamie Russo](https://www.everythingcoworking.com/community-manager-university?ref=londoncoworkingassembly.com) - [LinkedIn Coworking Recognition Campaign](https://www.futureleadersofcoworking.com/blog/why-coworking-belongs-on-linkedin?ref=londoncoworkingassembly.com) - [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Workspace Design Show - Business Design Centre, February 2026](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [RSVP for Unreasonable Connection](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) - [Connect with DeShawn on LinkedIn](https://www.linkedin.com/in/deshawnbrown/?ref=londoncoworkingassembly.com) --- ### **One More Thing** DeShawn didn't start CoWorks to build another platform. He started it because he watched a brilliant community manager at one of Raleigh's first coworking spaces become so buried in operational tasks that members couldn't even book time with her. Not for mentorship or connection — for basic problem-solving. She wasn't building community. She was drowning in dishwashing rotas and bathroom supplies. The multiple-hat problem isn't a management issue. It's an industry that refuses to professionalise, expects miracles from individuals, then wonders why people burn out and leave. DeShawn's pushing for university programmes, peer networks, and tools that turn chaos into systems. Not because it's innovative. Because it's necessary. This is the Coworking Values Podcast. Every Tuesday and Thursday, we share conversations from the front lines of workspace and community building. Not the polished version. Not the conference keynote. The version where people admit their managers are drowning, and their owners don't know about mailbox revenue. If you're ready for honest conversations about building sustainable coworking businesses, you're in the right place. We don't do hype. We do humans solving real problems. See you Thursday. ### The Real Cost of Quality: What London's Workspace Flight Tells Us with Jules Robertson URL: https://londoncoworkingassembly.com/the-real-cost-of-quality-what-londons/ Last updated: 2025-08-21T04:30:27.000Z The Real Cost of Quality: What London's Workspace Flight Tells Us with Jules Robertson 0:00 /200 1× "We know what's going to happen with startups before anyone else because a company will say that they're downsizing or whatever before they'll fire everyone." Jules Robertson didn't plan to become a workspace oracle. She and co-founder Laura started Tally in mid-2020 with a Squarespace site, watching their own employers bleed money on empty offices. Four years later, they're seeing London's workspace market split into extremes — high-end spaces with on-site gyms at the top, freelancers struggling with £35 day passes at the bottom, and a squeezed middle that nobody wants. This isn't another "future of work" conversation. It's about what happens when female founders get asked if they're "planning to have a baby" during fundraising pitches. It's about why workspace has become a tax-efficient benefit play, and why the operators who are surviving are the ones who picked a lane and stayed in it. Jules shares insights about talent raids creating "zombie companies," why community-focused spaces need to rethink their entire cost model, and how user-led awards like The Tallys give smaller spaces the recognition that PR budgets usually buy. The message is clear: if you're trying to be everything to everyone in the workplace, you're already in trouble. The thriving operators know exactly who they are — whether that's Sandbox taking on end-of-life buildings or premium operators charging for "everything that you've ever wanted." --- ### **Timeline Highlights** - **02:14** — "I'm known for being one of the co-founders of Tally Workspace... and also just a nice helpful person." - **02:55** — Mid-2020: Two startup employees build a Squarespace site whilst their companies bleed cash on empty offices. - **03:20** — The Innovate UK grant that turned an experiment into a business, allowing both founders to quit their jobs and go full-time. - **04:42** — "We know what's going to happen with startups before anyone else" — companies adjust workspace before public announcements. - **05:48** — The current market reality: "A real like flight to quality... companies wanting really nice offices in very central locations." - **07:08** — Inside Sandbox's model: Taking on end-of-life buildings to offer reduced pricing. - **09:12** — The price shift for freelancers: Individual day passes jumping from £15 to a minimum of £35. - **09:12** — The 2-3% reality: "The Coworking part of their PnL is always 2, 3%." - **11:18** — The "everything" play: "They want it to be their gym, their cafe... people are expecting more." - **13:04** — The cost of premium amenities: Third Space in Notting Hill is cited at "£350 per person per month." - **13:54** — The tax advantage: On-site gyms avoid the benefit-in-kind tax that external memberships trigger. - **14:34** — The questions from investors: "Are you planning to have a baby? How are you planning to do this?" - **15:37** — The support paradox: "Just give me your money or become a customer." - **18:50** — The rise of "zombie companies" left behind after talent raids. - **20:55** — Jules's take on specialisation: "I'd be tempted to either do 100% coworking or 100% offices." - **24:52** — Why The Tallys matter: Celebrating community-loved spaces like Mission Works and Lime Tree Workshops. --- ### **The 2-3% Reality Check** Jules reveals a number that explains the coworking pricing puzzle: for many operators, coworking represents just "2, 3%" of their P&L. This is why they can push day pass prices from £15 to £35 without blinking—it's a rounding error for them, but a crippling cost for freelancers. At £35 a day, a freelancer's monthly workspace bill hits £700. **Your takeaway:** If coworking is less than 15% of your revenue, you're in the office business. Acknowledge it. Price your coworking offer sustainably for the user, or get out of that market. Stop pretending to serve a community you're actively pricing out. ### **Why Female Founders Get Everything Except Funding** "Free coaching, free mentoring, this programme, that programme." Jules experienced the theatre of support that offers female founders everything except what actually builds a business: money and customers. The frustration peaked when mentors offered advice while buying from Tally's competitors. Her simple test cuts through the noise: "Will you become a customer?" **Your takeaway:** Apply Jules's test to every offer of help. Does this directly lead to revenue or new customers? If not, it's a distraction. Your time is your most valuable asset; don't trade it for performative allyship. ### **The £350 Gym and the Tax Man** A gym membership at Third Space in Notting Hill costs £350 a month. If a company offers this as an external benefit, it's taxed. But if they provide a high-quality gym *inside* their workspace, it becomes a tax-efficient amenity. This isn't just about wellness; it's a financial strategy that makes premium office space more valuable. **Your takeaway:** Stop thinking about amenities as perks. Start analysing them as tax-efficient business solutions. Every facility should solve a concrete problem for your members' companies, not just tick a marketing box. ### **The Specialisation Strategy** "I'd be tempted to either do 100% coworking or 100% offices." Jules observes that the operators who struggle most are the ones caught in the middle, trying to serve everyone. Even successful community-led spaces like Patch work because they are "way more than a workspace"—they are fully committed to their niche, not hedging their bets. **Your takeaway:** Pick a lane. Are you serving freelancers with a vibrant community and flexible access? Or are you providing private offices for scaling teams? Trying to do both without a clear strategy means you'll fail at both. ### **Reading the Workspace Tea Leaves** Tally sees business futures before they become press releases. Companies reduce their workspace footprint before announcing layoffs. They sign for a new office before their funding round is made public. Jules notes how quickly the startup environment changed in the four months she was on maternity leave, proving that workspace decisions are a leading indicator of market health. **Your takeaway:** Your customer's workspace usage is a valuable source of business intelligence. Track it. A sudden contraction is a warning sign. An expansion is an opportunity. Stop waiting for the news and start reading the room. --- ### **Links & Resources** - [Tally Workspace](https://www.tallyworkspace.com/?ref=londoncoworkingassembly.com) - [The Tallys Awards - Vote Now](https://www.tallyworkspace.com/the-tallys?ref=londoncoworkingassembly.com) - [Sandbox Workspace](https://sandboxworkspace.com/?ref=londoncoworkingassembly.com) - [Patch Coworking](https://www.patch.work/?ref=londoncoworkingassembly.com) - [Unreasonable Connection Events](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) - [Sam Shea's LinkedIn Campaign - Get "Coworking" as a LinkedIn industry option](https://www.futureleadersofcoworking.com/blog/why-coworking-belongs-on-linkedin?ref=londoncoworkingassembly.com) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) - [Connect with Jules on LinkedIn](https://www.linkedin.com/in/julestallyworkspace/?ref=londoncoworkingassembly.com) --- ### **One More Thing** Jules didn't set out to spot market trends. But when you watch companies telegraph their futures through desk bookings, when you see female founders offered everything except customers, when you witness London splitting into the premium and the priced-out, you either share what you're seeing or you become part of the noise. The day pass jumped from £15 to £35 while operators treat coworking as 2% of their business. Female founders are still asked about their family plans in funding pitches. The middle market is struggling while everyone pretends it's just "evolving." This is the Coworking Values Podcast. Every Wednesday, we share one conversation from the front lines of workspace and community building. Not the press release version. Not the conference keynote. The version where people say what's actually happening. If you're ready for the unvarnished truth about where workspace is heading, you're in the right place. We don't do hype. We do humans figuring it out in real-time. See you next week. Community is the key 🔑 ### 20 Years of Building Communities of Care with Ashley Proctor URL: https://londoncoworkingassembly.com/20-years-of-building-communities/ Last updated: 2025-08-19T16:58:14.000Z 20 Years of Building Communities of Care with Ashley Proctor 0:00 /200 1× "We were being disconnected and distributed instead of coming together." That's Ashley Proctor describing the moment in 2004 when Ontario College of Art and Design students were losing their collaborative spaces to renovations. Their solution? Pool their money, rent their own space, run it themselves. No business plan. No investor deck. Just students who needed somewhere to work together. That space still runs today — still student-funded, still student-run, twenty years later. This isn't a story about hot desks. It's about what happens when communities stop asking permission and start building what they need. Ashley's been at this for two decades, watching the movement evolve from art students splitting rent to **Community Land Trusts** raising millions to lock down entire neighbourhoods for affordable housing "for generations to come." The same DNA, just bigger stakes. The problem now? People's first taste of coworking is often corporate, cookie-cutter spaces that turn them off the entire concept. They never discover the indie operators doing "really special and fitting and tailored" work for their actual neighbours. Meanwhile, Ashley's asking the questions that matter: How do you measure dismantled loneliness? What's the mental health impact across 20 years’ worth? Why are we still pretending every member needs to scale and exit? She's not interested in your occupancy rates. She wants to know if your membership model serves members or profit. Whether cities are sponsoring desks for newcomers. If your space could be layered into Community Land Trust models to preserve affordable workspace forever. Because "every major problem we're about to face needs to be solved collectively" — and that starts with remembering why we built these spaces in the first place. ## Timeline Highlights **02:02** \- Ashley's mission crystallised: "I would like to be known for building communities of care" **03:43** \- The origin story: Ontario College of Art and Design students losing collaborative space to renovations **04:02** \- The real audience: "emerging artists... people who don't necessarily fit into a typical 9:00 to 5:00 role" **05:30** \- The forgotten truth: "No profit, no end goal. It was just, I can't do this on my own" **07:17** \- The cookie-cutter fear: People "get turned off or turned away" before discovering indie operators **09:08** \- Collaboration defined: "If you need something, you're encouraged to ask for support" **11:18** \- The collective imperative: "Every major problem we're about to face needs to be solved collectively" **14:06** \- Community Land Trusts in action: "Watching folks come together and raise money, lock down a property for affordable housing for generations to come" **18:59** \- The measurement crisis: "How do you measure the impact we've had on the mental health of our members over 20 years?" **21:42** \- Value redefined: "Are there other models where we don't need to exchange that membership fee?" **24:56** \- Cities sponsoring desks for "newcomers or new nonprofits or folks with disabilities" **27:17** \- The gut check: "Are our membership models designed to serve the members first and foremost, or are they designed to create profit?" **31:04** \- Coworking Canada Conference: September 29-30 in Toronto, 29 October online ## The Art School Revolution Nobody Talks About Anymore Twenty years ago, art students at OCAD weren't protesting or petitioning — they were pooling rent money. Ashley watched as they lost their collaborative spaces to renovations and refused to accept isolation. The space they created still operates today, is still student-funded, and is still student-run. No venture capital. No accelerator programme. Just people who needed to work together badly enough to figure it out on their own. **Your takeaway:** Stop waiting for permission or investment. The best spaces emerge from actual need, not market opportunity. If students can sustain a space for 20 years, what's your excuse? ## When Cookie-Cutter Coworking Kills the Movement Ashley's fear keeps her up at night: people encounter WeWork first and mistakenly think that's what coworking is. They never find the indie operators doing "really special and fitting and tailored" work for actual neighbours. The mainstream experience becomes a barrier to understanding what coworking could be. **Your takeaway:** Your marketing needs to scream why you're different. Not better coffee — different values. Make it clear you're not another corporate workspace with exposed brick. ## The Unmeasurable Impact We Refuse to Price "I didn't start a coworking space because I wanted every single member to scale or sell their business." Ashley drops this bomb mid-conversation, obliterating every investor pitch deck in a 10-mile radius. She wants to measure dismantled loneliness. The value of emotional labour. Twenty years of mental health support that never shows up on a P&L. **Your takeaway:** Start documenting what actually matters. The member who didn't quit. The friendship that saved someone's business. The loneliness that lifted. That's your real ROI. ## From Desks to Land: The Next Revolution Ashley's bridging coworking and Community Land Trusts — movements that share DNA but operate at different scales. She's watching communities raise money to lock down properties forever, ensuring affordable housing for generations. The parallel to coworking is obvious: both movements need to own their own infrastructure or risk it disappearing. **Your takeaway:** Stop thinking about lease renewal. Start thinking about land ownership. Partner with Community Land Trusts. Your neighbourhood needs permanent, affordable workspace, not another 5-year lease. ## Cities Finally Paying for What They Should Have Built Economic development offices are sponsoring desks. Cities are funding memberships for newcomers, nonprofits, and people with disabilities. Not charity — infrastructure. Ashley sees this as cities finally understanding their mandate: supporting residents' health and economic well-being through community spaces. **Your takeaway:** Draft that proposal to your economic development office today. Frame coworking as essential infrastructure, not a nice-to-have amenity. Include specific desk sponsorship numbers. ## The Values Reckoning Coming for Everyone "Things will not be the way they are today in a year or two or five." Ashley's not talking about hot desk prices. She's discussing how AI could eliminate jobs, lead to political upheaval, and necessitate economic restructuring. The spaces that survive won't be the ones with the best margins — they'll be the ones that remembered why they started. **Your takeaway:** Do the gut check now. Look at your membership model. Does it serve members or profit? If you can't answer instantly, you already know the answer. ## The Scholarship Desk Nobody Wants to Talk About Even one sponsored desk per space would transform access globally. Ashley's pushing spaces to move beyond their "very small programmes" to systematic inclusion. Deskpass lets companies pay for all employees. Cities can sponsor systematically. The models exist — we have to use them. **Your takeaway:** Implement one scholarship desk this month. Find one sponsor — a company, the city, a foundation. Make it systematic, not charity. Build it into your model. ## Links & Resources - [Ashley's "20 Years in Coworking" LinkedIn post](https://www.linkedin.com/pulse/reflecting-20-years-coworking-movement-ashley-proctor-yd11c?ref=londoncoworkingassembly.com) - [Canada Conference: September 29-30, 2025 (Toronto)](https://coworkingcanada.com/unconference/?ref=londoncoworkingassembly.com) - [Creative Blueprint: creativeblueprint.ca](https://creativeblueprint.ca/?ref=londoncoworkingassembly.com) - [Kensington Market Community Land Trust Project](https://youtu.be/h46WVCr4zk0?si=FoG-6VbROAEnu5tI&ref=londoncoworkingassembly.com) - [Sam Shay's LinkedIn Coworking Recognition Campaign](https://www.futureleadersofcoworking.com/blog/why-coworking-belongs-on-linkedin?ref=londoncoworkingassembly.com) - [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Workspace Design Show - Business Design Centre, February 2026](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [RSVP for Unreasonable Connection](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) - [Connect with Ashley on LinkedIn](https://www.linkedin.com/in/ashley-m-proctor/?ref=londoncoworkingassembly.com) ## One More Thing Ashley Proctor spent 20 years proving that coworking was never about workspaces — it was about refusing to work alone when the system wanted you to be isolated. Art students who couldn't afford studios. Gig workers without offices. Nonprofits are priced out of everything. They didn't wait for the market to serve them. They built what they needed. Now she's asking us to remember why we started. Not to feel nostalgic, but to prepare for what's coming. AI will eliminate jobs. Politics will shift. Economics will restructure. The spaces that survive won't be the ones with the best SEO or the nicest furniture. They'll be the ones who remember they exist to serve members, not extract from them. This is the Coworking Values Podcast. If you believe workspace should be a human right, not a luxury good, if you think communities should own their infrastructure, not rent it from private equity, if you're ready to measure loneliness dismantled, not desks occupied — you're in the right place. We publish two episodes weekly. Find us in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) where the honest conversations happen, away from the algorithm. ### Building Coworking for the People Actually Living in Hackney with Kofi Oppong URL: https://londoncoworkingassembly.com/building-coworking-for-the-people/ Last updated: 2025-08-14T04:00:39.000Z Building Coworking for the People Actually Living in Hackney with Kofi Oppong 0:00 /200 1× # **Building Coworking for the People Actually Living in Hackney with Kofi Oppong** ## **When 15-year-old twins refuse to leave the AI lab and Caribbean grandmothers learn to code their way past red tape.** *"Those are the ones that are struggling to connect. So we went from basics in terms of online browsing to how to use AI. And I helped a lady solve problems with the council by showing her how to write letters in seconds."* That's Kofi Oppong, founder of Urban MBA, describing the moment when technology education stopped being abstract and became a tool for immediate community power. In a converted space near Old Street, something remarkable is happening: Caribbean elders eating jerk chicken whilst surrounded by VR headsets, 15-year-old twins who won't stop building AI-generated games, and a radical repricing of coworking that slashes hot desk rates to £15 to serve the neighbourhood. This isn't your typical tech hub story. Urban MBA has discovered what most coworking spaces overlook: the people furthest from technology are often the ones who suffer the most when society goes digital. So they're doing something about it. Through partnerships with organisations like Caribbean Eats, they're teaching over-50s to use Claude AI not for Silicon Valley disruption, but to navigate council bureaucracy, write complaint letters, and maintain their dignity in an increasingly digital welfare state. The economics are deliberate. As Kofi explains, "the traditional coworking person is, and it's no disrespect to any for me, it's white middle class with money." So Urban MBA slashed their prices and opened their EdTech centre to the actual community. The result? A waiting list for AI courses that fills instantly, grandparents telling their grandchildren about quantum computing over Sunday dinner, and young people from Hackney learning to "code vibe" — using AI to build games without writing a single line of traditional code. This is coworking as civic infrastructure, not lifestyle brand. Where most spaces chase remote workers with good coffee and fast WiFi, Urban MBA is teaching marginalised communities to navigate the 400 million jobs that AI is predicted to eliminate globally. They're not just talking about inclusion; they're pricing for it, designing for it, and measuring success by how many local people actually use the space. ## **Timeline Highlights** **00:03** \- Bernie opens with the image that matters: "These people are all 50 plus and they get to eat together and they get to learn how to use AI while surrounded by VR headsets and 3D printers" **01:13** \- The political reality check: "The people furthest from the tech that get hit the hardest" **04:12** \- Kofi drops the AGI bomb: "Artificial General Intelligence, which is when AI can run a whole company by itself" **06:57** \- Two 15-year-old twins discover code vibing: "I couldn't get them off the AI. Once they realised what it could do, they started copying the code" **09:21** \- Partnership with Ali Kakande begins: "Cara Eats has a space where they do Caribbean meals every Friday at 12:00 lunchtime, and they play Bingo" **10:46** \- The council letter breakthrough: "I helped a lady solve problems with the council by showing her how to write letters in seconds" **11:45** \- The surreal scene: Over-60s eating Caribbean food surrounded by Meta VR machines and quantum computer models **14:04** \- The anime community after-party that changed everything: "Creatives in the UK absolutely despise AI... But when we did the 3D printing, Sip and paint, Antonio taught and showed them how to use AI" **16:44** \- The pricing revolution: "We've slashed all the prices that you can get a hot desk for £15, anybody in the local community" **20:35** \- Word-of-mouth truth: "You can put out as much social media as you want, but that doesn't necessarily connect people who are local to the community" **22:48** \- The authenticity test: "When people come here, they're very surprised at what we've got... But it's still authentic" **26:34** \- Government shifts toward entrepreneurship: "Keir Starmer has said they're going to stop a lot of the big organisations giving 60, 90 day, 120 day payment terms" ## **The AI Education Revolution Nobody Asked For (But Everyone Needs)** Urban MBA's summer camps aren't teaching kids to code — they're teaching them to make AI code for them. Two 15-year-old twins spent an entire afternoon refusing to leave the computer lab, not playing games but building them using Claude AI. They've signed up for another week because they can't stop creating. **Reader takeaway:** Stop teaching people tools. Teach them to solve immediate problems. The over-50s don't need to understand large language models; they need to write letters to the council. Start there. ## **When Caribbean Grandmothers Meet Quantum Computing** Every Friday at noon, Ali Kakande's Caribbean Eats group gathers for food, bingo, and now — AI literacy. They're learning to navigate digital bureaucracy whilst sitting next to £30,000 VR headsets and 3D-printed quantum computer models. The laughter Bernie describes from his February visit? That's what community education actually sounds like. **Reader takeaway:** Your most powerful educational moments happen when people feel safe enough to laugh. If your coworking space feels like a library, you're doing it wrong. ## **The £15 Hot Desk Revolution** "The traditional coworking person is white middle class with money, and they go to all the coworking spaces around Old Street." So Urban MBA did the unthinkable: they slashed prices to £15 for hot desks. Not as a promotion. As a philosophy. **Reader takeaway:** Your pricing is your politics. If your community can't afford your day rate, you're not serving your community. ## **The Anime Community That Learned to Stop Worrying and Love AI** UK creatives "absolutely despise AI" — until Antonio showed the anime community how to use it to 3D print their character designs. The same people ready to "cancel" anyone talking about AI suddenly couldn't stop using it. **Reader takeaway:** Resistance to technology often masks fear of irrelevance. Show people how tech serves their existing passions, not how it replaces them. ## **Word-of-Mouth Beats SEO Every Time** Kofi's community growth strategy ignores the algorithm: "You can put out as much social media as you want, but that doesn't necessarily connect people who are local to the community. They want to see that you're doing stuff in the community for them." **Reader takeaway:** Stop optimising for Google. Start optimising for the grandmother who tells her entire church about your space. ## **AGI Is Coming — But Council Letters Come First** While Silicon Valley debates artificial general intelligence, Urban MBA is teaching people to use AI for the bureaucratic battles that actually determine their quality of life. The revolution isn't in the technology; it's in who gets to use it. **Reader takeaway:** The future of work isn't about preparing for AGI. It's about ensuring the people who'll be hit hardest by automation have tools to fight back today. ## **Links & Resources** - [Urban MBA Website](https://urbanmba.co.uk/?ref=londoncoworkingassembly.com) - [LinkedIn coworking group for podcast discussions](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [The Workspace Design Show (February at Business Design Centre)](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [London Coworking Assembly ](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/)[**5-Day AI Crash Course for Coworking Spaces**](https://londoncoworkingassembly.com/ai-crash-course-mini-course/https://londoncoworkingassembly.com/ai-crash-course-mini-course/) - [The Power of Food in Community Building with Ali Kakande](https://londoncoworkingassembly.com/the-power-of-food-in-community-building/) - [Education in the Fourth Industrial Revolution Urban MBA White Paper](https://urbanmba.co.uk/education-white-paper/?ref=londoncoworkingassembly.com) - [Urban MBA LinkedIn](https://www.linkedin.com/company/urbanmba/posts/?feedView=all&ref=londoncoworkingassembly.com) - [Urban MBA Instagram](https://www.instagram.com/urbanmba%5F/?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) - [Connect with Kofi on LinkedIn](https://www.linkedin.com/in/kofioppong1/?ref=londoncoworkingassembly.com) ## **One More Thing** When Bernie visited in February and heard the laughter from Ali's Caribbean Eats group — over-60s, eating together, learning AI surrounded by quantum computers — he says he "hadn't laughed so hard all year." That's the metric that matters. Not user acquisition or space utilisation. Laughter. Because when marginalised communities feel safe enough to laugh whilst learning the tools that might save them from digital exclusion, that's when coworking becomes resistance. This is the Coworking Values Podcast. If building a community that actually looks like your neighbourhood matters to you, if you believe coworking should be civic infrastructure, not lifestyle performance, if you're ready to price for inclusion, not exclusivity — you're in the right place. We publish episodes every week. Find us in the [LinkedIn coworking group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) where the honest conversations happen, away from the algorithmic noise. **Community is the key 🔑** ### When Certainty Dies, Everything Changes Finding the Others Through Citizen Action with Gavin Fernie-Jones URL: https://londoncoworkingassembly.com/when-certainty-dies-everything-changes/ Last updated: 2025-08-12T14:32:06.000Z When Certainty Dies, Everything Changes Finding the Others Through Citizen Action with Gavin Fernie-Jones 0:00 /200 1× ## Episode Summary *"I know for a fact I've got two more at home."* The woman standing outside Gavin's ski shop holds five pairs of ski pants. It's Brexit day—the one that never happened—and instead of drowning in political despair, Gavin's running a "Fix It, Fuck Brexit" event. People are donating their excess gear, getting things repaired, and planting trees. Nine grand raised in a day. But it's the five pairs of ski pants that stop him in his tracks. This is Courchevel, a playground for millionaires, where you can eat lobster at the top of a mountain if you're that way inclined. Where shops like Prada line the high street. Where Gavin Fernie-Jones spent years running two ski shops, unwrapping products from their plastic cocoons only to bin the packaging immediately. The rep who fights water pollution on weekends tells him straight: "The brands know skiing will die from climate change. They're making money while they can." Then his dad cycles into the back of a parked vehicle. Ten days in a coma. The family makes the decision. The life support machine goes quiet. "As a white man born in the UK in the '80s, you have a ton of privilege and a ton of certainty," Gavin says. "In that moment, none of this was certain anymore." What follows isn't a redemption arc—it's messier than that. It's Gavin walking away from the consumer story he'd been absorbed into. Creating One Tree at a Time, a community space built from waste. Launching the Re-Action Collective—70 tiny organisations out-innovating the entire multi-billion pound outdoor industry. Not through venture capital or strategic plans, but through repair workshops, shared knowledge, and the radical act of not charging membership fees. The moment they stopped asking "What am I getting?" and started asking "What can I give?"—that's when the magic happened. Now there's a film called Actionism travelling the world through community screenings. An 18-year-old named Ellie is finding her way from climate anxiety to collective action. A magazine. A movement. All built on one principle: it's easier to act your way into a new story than to think your way there. This isn't about scaling. It's about finding the others. --- ## Timeline Highlights - **\[00:04\]** Bernie's setup: "What a lot of people say about Citizens is it gave them the language they were looking for" - **\[04:33\]** "I grew up at an outdoor activity centre called Lockerbrook"—nearest neighbour a mile away, village 13 miles out - **\[06:53\]** The French Alps revelation: "Wow, you can live and work here"—20 years later, still there - **\[09:28\]** Glacial melt and forest fires—watching climate change in real-time from the ski shop window - **\[11:17\]** The wolf walking through the village, caught on WhatsApp - **\[14:04\]** Spring-fed water with E. coli levels "through the roof"—but they'd been drinking it for years - **\[23:37\]** The brand rep's confession: "We know skiing is going to fail. We're making money until then" - **\[25:20\]** Dad's cycling accident—10 days in a coma, the moment certainty vanished - **\[27:54\]** "Fix It, Fuck Brexit"—the event that raised nine grand and revealed five pairs of ski pants - **\[31:04\]** One Tree at a Time opens—"What should we create?" asked the community, not decided for them - **\[34:38\]** The fee paradox: dropping membership costs, everyone shifts from "What am I getting?" to "What can I give?" - **\[44:26\]** Actionism gets its name—"The art of finding the others and taking collective action" - **\[49:48\]** 100+ screening requests worldwide—Green Party New Zealand wants it in schools --- ## The Consumer Story That Nearly Swallowed Him **"Everything would come into the shop wrapped in plastic, single-use cardboard, and we would take it off and bin it immediately."** Gavin didn't set out to run ski shops in Courchevel. With an art degree in his pocket and qualified as a climbing instructor since the age of 18, he came to the mountains. But ski resorts have a way of absorbing you into their logic. Prada on the high street. Advertising plastered across ski lifts. Lobster at altitude. The brands were honest, at least. When Gavin started asking about sustainability, one rep—a fly fisherman who spent weekends suing councils over water pollution—laid it out: the companies know skiing's days are numbered. Climate change will kill the industry. The plan? Extract maximum profit before the inevitable. Meanwhile, Gavin's watching glacial melt reveal how much ice has already gone. Forest fires. Rain when it should be snow. The very landscape that brought him here is transforming beneath his boots. ## When Certainty Dies, Possibility Emerges **"I just went, well, none of this is certain."** The phone call comes. Dad's in a coma after cycling into a parked vehicle. Ten days of waiting. Then the decision no family wants to make. For someone raised with the privilege of certainty—the UK in the '80s, white, male, the prescribed path from grades to job to house—this moment shatters everything. Not dramatically. Quietly. A fault line through assumed futures. "Once that self-awareness starts to happen," Gavin reflects, "there's a long, old journey that you go on that has many highs and lows." ## The Day Brexit Didn't Happen (And Nine Grand Got Raised) **"Our community cares. They're looking for a way to try and do something."** Instead of drowning in political despair on the Brexit day that never was, Gavin organises "Fix It, Fuck Brexit" outside the ski shop. Donate your old gear. Get things repaired. Plant trees. The woman with five pairs of ski pants becomes the moment of revelation. People have too much stuff. They want to do something meaningful. The £ 9,000 raised proves both points. This becomes One Tree at a Time—a community space on the high street where the community decides what happens. Built from waste. Funded by Gavin initially, shaped by everyone. ## The Re-Action Collective: 70 Davids, One Goliath **"We've completely out-innovated the entire multi-billion dollar industry from 70 small, tiny organisations."** When someone asks how to scale One Tree at a Time, Gavin resists. This isn't about replication—it's about emergence. Enter Heather, and the birth of the Re-Action Collective. Seventy organisations reimagining the outdoor industry through repair, reuse, and regeneration. No membership fees. When big brands come knocking—"Can we join?"—the answer is clear: "That's not what we're trying to do here." The moment they drop fees, everything shifts. "What am I getting?" becomes "What can I give?" Guides appear on running alternative high streets. Workshops proliferate. Knowledge flows freely. ## Ellie's Story: From Climate Anxiety to Collective Action **"An 18-year-old with such self-awareness and such energy and creativity."** [Ellie Meredith](https://www.linkedin.com/in/ellie-meredith05/?ref=londoncoworkingassembly.com) is 19 now. When she left school at 18, the adults around her weren't talking about what mattered—climate change, social anxiety, the future she'd inherit. So she went looking for the others. The film Actionism tells her journey through the Re-Action Collective. From paralysing anxiety to purposeful action. Now she's undertaking an apprenticeship at Manchester University, employed by Re-Action, and is embedded in collective work. Michael, the filmmaker, throws out "Actionism" as a working title. It sticks. "The art of finding the others and taking collective action." ## Why Community Screenings Beat Netflix **"Rather than put it online where someone could watch it passively, we wanted to bring communities together."** Over 100 screening requests worldwide. New Zealand's Green Party wants it in schools. Each screening includes discussion, sometimes repair workshops, and always connection. People watch together, then ask: "This is great, but I'm not in the outdoor industry. What can I do?" That's where the Actionism storytelling platform comes in—sharing projects from food to education to playful streets in Leeds. ## Acting Your Way Into a New Story **"It's easier to act your way into a new story than to intellectualise it."** The word "story" instead of "system" changes everything. "When you say you need to change the system, I feel quite powerless," Gavin explains. "If I want to change my story, I can." Repair workshops during film screenings. Sewing while discussing. Hands busy, minds open. The conversation flows differently when you're fixing something together versus sitting in rows, passive. --- ## Links & Resources ### Gavin's Work - [One Tree at a Time - Community space in the French Alps](https://onetreeatatime.fr/?ref=londoncoworkingassembly.com) - [Re-Action Collective](https://re-action-collective.org/?ref=londoncoworkingassembly.com) \- 70 organisations reimagining the outdoor industry - [Actionism Platform](https://www.actionism.space/?ref=londoncoworkingassembly.com) \- Storytelling space for collective action - [Actionism Film](https://www.actionism.space/request-a-screening?ref=londoncoworkingassembly.com) \- Request a community screening - [**Actionism Summer Connect – August Online Meetup**](https://www.actionism.space/actionism-summer-connect-online-meet?ref=londoncoworkingassembly.com) ### The Systems That Shape This - [Citizens by Jon Alexander](https://jonalexander.net/writing/?ref=londoncoworkingassembly.com) \- The book that gave us the language - [Civic Square - Neighbourhood Public Square: The Land Story So Far](https://youtu.be/dK0TH8RP6IE?si=8iWR8hXRTAWbR-%5Fc&ref=londoncoworkingassembly.com) ### Where the Movement Gathers - [London Coworking Assembly](https://londoncoworkingassembly.com/) - [European Coworking Assembly](https://coworkingassembly.eu/?ref=londoncoworkingassembly.com) - [Sam Shay's LinkedIn Coworking Recognition Campaign](https://www.futureleadersofcoworking.com/blog/why-coworking-belongs-on-linkedin?ref=londoncoworkingassembly.com) - [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Workspace Design Show - Business Design Centre, February 2026](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [RSVP for Unreasonable Connection](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) - Host a screening of **[ACTionism: The Art of Finding Your People to Take Collective Action](https://www.actionism.space/request-a-screening/?ref=londoncoworkingassembly.com)** in your coworking space. --- ## One More Thing The [wolf padding through Gavin's](https://www.linkedin.com/posts/gavin-fernie-jones%5Fthe-village-whatsapp-once-again-delivering-activity-7358199869414477824-JeCL?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAAAF8VlIBOlHiOyMYD8sgvsdQKH6ZNindd1Q) village last Wednesday was caught on someone's phone. The deer in his field. The wild boar. They're all part of the same story—nature pushing back into spaces we thought we'd claimed. But in [Courchevel](http://IS this the right place for you? https://courchevel.com/en/), up the mountain, it's different. Prada and adverts and lobster at altitude. Two worlds, one mountain apart. Gavin chose his side. **Coworking brings communities together, helping people find and share their voices.** Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support helps others discover how coworking enriches lives, builds careers, and strengthens communities. **Community is the key 🔑** ### What happens when you stop counting community and start building it? URL: https://londoncoworkingassembly.com/what-happens-when-you-stop-counting-community-and-start-building-it/ Last updated: 2026-03-19T20:29:13.000Z ## Link in the Show Notes #20 - (The £2.5 Million Question) --- 🎙️Link in the Show Notes: Turning our[](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) [Coworking Values Podcast](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) conversations into practical wisdom for coworking operators. This week: What Space4 and Founders & Coders in Finsbury Park and a neurodiversity expert from Berlin taught us about the measurement trap. --- You know that spreadsheet. The one where you track "social value" for the council. Jobs created: £14.43 per hour of support. Skills developed: £242.67 per week of training. Business advice is provided at £50 per session. Space4 has delivered £2.5 million in social value to Islington Council. But here's what kills me about that number. The best stuff doesn't fit in the boxes. --- ## The Unmeasurable Economy Natasha from[](https://www.linkedin.com/showcase/space4coop/?ref=londoncoworkingassembly.com) [SPACE4](https://www.linkedin.com/showcase/space4coop/?ref=londoncoworkingassembly.com) admits it straight up: "It's complicated to capture because our space is extremely informal and organic." She's literally "sitting at our desk and we see two people meeting in a meeting room, and we're like, Oh, what's that about? That is social value." They're chasing shadows. Trying to document the undocumentable. The government wants community building measured like factory output. Hours of business support. Jobs created. Skills transferred. Real community doesn't work that way. Every Wednesday at Space4, a community lunch takes place. Someone in the space organises it. They buy from local independents. People learn what everyone does. Freelancers find clients. The public can buy five spots through Eventbrite. As Natasha puts it: "It's a really good way to help businesses network with each other in a really nice, friendly, informal way." Thirty people are eating together for one hour. No spreadsheet captures the moment someone realises they belong. --- ## The Belonging Infrastructure Here's what three different approaches taught me about real community building: Space4 doesn't explain its values. "I don't think we actually explicitly really explain anything in particular. It's very much the atmosphere of the space and the posters on the wall... the culture of the space explains itself." says[](https://www.linkedin.com/in/natasha-natarajan-22b87982/?ref=londoncoworkingassembly.com) [Natasha Natarajan](https://www.linkedin.com/in/natasha-natarajan-22b87982/?ref=londoncoworkingassembly.com) Walk in. Feel it. Get it or don't. [Founders and Coders](https://www.linkedin.com/school/founders-and-coders/?ref=londoncoworkingassembly.com) doesn't gatekeep. [Dan Sofer](https://www.linkedin.com/in/dsofer/?ref=londoncoworkingassembly.com) : "We're on the ground here in Finsbury Park, and anyone walking off the street can come to any of our open sessions." Free. Open. No barriers. In 2020: "Every single one of our graduates who finished our programme got jobs as software developers within a few months of leaving us." All 47 of them. Not because of the curriculum. Because of the community. --- ## The neurodivergent lens cuts deepest. Emily interviewed Aidan from[](https://www.linkedin.com/company/cobot/?ref=londoncoworkingassembly.com) [Cobot | Coworking Software](https://www.linkedin.com/company/cobot/?ref=londoncoworkingassembly.com) , on the[](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) [Coworking Values Podcast](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) where they explain: "The gap between how spaces are designed and how people actually need to work, it's genuinely massive." Most policies? "A lot of policies are written to manage the majority's comfort." Real inclusion asks a different question: "What do the people most affected by exclusion need to thrive?" Aidan's answer: "Even if it's not a fully insulated space, just having a little room on the side where somebody can retreat... I think it's something that can often be arranged." One quiet room. Gender-neutral bathrooms. Pronouns normalised. Small changes. Massive impact. --- ## The Cooperative Difference Here's what nobody tells you about Space4. Two women of colour run it as co-directors of Outlandish Cooperative. [Natasha Natarajan](https://www.linkedin.com/in/natasha-natarajan-22b87982/?ref=londoncoworkingassembly.com) : "We have complete independence and control over what we do here." [Maddy Neghabian](https://www.linkedin.com/in/maddyneghabian/?ref=londoncoworkingassembly.com) : "There's two of us women running the space. I think that's really special, actually." Not just managing. Owning. That shifts everything. Here's the revolutionary bit: Islington Council doesn't charge them rent. The council foregoes potential rental income. Instead, Space4 pays in social value. As Natasha explains: "We don't pay rent, but we pay them in social value." That's the bet Islington is making - that community impact matters more than rental income. £2.5 million in social value delivered so far. Revolutionary? Absolutely. Bureaucratic? "It's definitely tricky to track," says Natasha. Worth it? Ask the 47 Founders & Coders graduates with jobs. Natasha walks down Finsbury Park and "people wave at me so much that I feel like a minor celebrity... because I just know loads of people through using their businesses." That's not in the[](https://www.socialvalueportal.com/measurement?ref=londoncoworkingassembly.com) [Tom's Framework](https://www.socialvalueportal.com/measurement?ref=londoncoworkingassembly.com) . Neither is the coding graduate now teaching the next cohort. Or the quiet room where someone finally found peace. The spreadsheet captures the transaction. The community creates the transformation. --- ## 🍉The Gaza Reality Check Dan's team built coding schools in Gaza, the West Bank, and Nazareth. "The office and the campus that they ran out of have been flattened, and so as a physical space, it's gone." But the graduates from London and Gaza had already created[](https://www.linkedin.com/company/yalla-coop/?ref=londoncoworkingassembly.com) [Yalla Cooperative](https://www.linkedin.com/company/yalla-coop/?ref=londoncoworkingassembly.com) \- a digital agency owned and run by members in Gaza, the UK and across the EU. From Yalla's website: "We are on a mission to create a fairer world through the way we work and in what we build." The Gaza office? Flattened. But Yalla still operates. Still taking clients. Still paying developers. That's what real social impact looks like. Not sympathy. Economic action. --- ## Apply This: Beyond the Measurement Trap Stop performing impact. Start enabling it. ### Create collision points, not programmes: - Weekly community lunch (not networking events) - Open sessions anyone can join (not member-only workshops) - Quiet zones for deep work (not just collaboration areas) ### Document stories, not metrics: - Who met who? What emerged months later? - Which freelancer found their first client? - Which local business hired from your space? ### Design for extremes, benefit everyone: - Quiet space for neurodivergent folks? Everyone needs it when overwhelmed - Gender-neutral bathrooms? Parents with opposite-gender kids need them - Flexible membership? Perfect for the gig/freelancer/creator economy reality ### Build cooperative ownership: - Give community builders actual control - Share financial decision-making - Create accountability to members, not investors --- ## Resource Spotlight: The Tom's Framework Islington Council uses the[](https://www.socialvalueportal.com/measurement?ref=londoncoworkingassembly.com) [Tom's Framework](https://www.socialvalueportal.com/measurement?ref=londoncoworkingassembly.com) to measure social value. As Natasha explains: "It basically assigns monetary value to particular things. That might be getting a job for someone, or it might be providing business support." Useful for council contracts. Useless for understanding actual impact. Better approach: Document everything. Then translate into their language. --- ## Connect With The Community Next week: The Hospitality Paradox - why treating coworking like a hotel kills community While you're waiting, here's where our community is doing the work: - LinkedIn Coworking Recognition -[ ](https://www.linkedin.com/in/samanthashea/?ref=londoncoworkingassembly.com)[Sam Shea](https://www.linkedin.com/in/samanthashea/?ref=londoncoworkingassembly.com)'s campaign[ ](https://www.futureleadersofcoworking.com/blog/why-coworking-belongs-on-linkedin?ref=londoncoworkingassembly.com)[Join](https://www.futureleadersofcoworking.com/blog/why-coworking-belongs-on-linkedin?ref=londoncoworkingassembly.com) - Coworking Canada 2025 -[ ](https://www.linkedin.com/in/ashley-m-proctor/?ref=londoncoworkingassembly.com)[Ashley Proctor](https://www.linkedin.com/in/ashley-m-proctor/?ref=londoncoworkingassembly.com)'s unconference[ ](https://coworkingcanada.com/unconference/?ref=londoncoworkingassembly.com)[Register](https://coworkingcanada.com/unconference/?ref=londoncoworkingassembly.com) - Freelance Business Month October 2025 -[ ](https://www.linkedin.com/in/elina-jutelyte/?ref=londoncoworkingassembly.com)[Elina Jutelyte](https://www.linkedin.com/in/elina-jutelyte/?ref=londoncoworkingassembly.com) \-[ ](https://freelancebusinessmonth.com/?ref=londoncoworkingassembly.com#rec784024064)[Join](https://freelancebusinessmonth.com/?ref=londoncoworkingassembly.com#rec784024064) - This Week in Coworking's newsletter[ ](https://thisweekincoworking.com/?ref=londoncoworkingassembly.com)[Subscribe](https://thisweekincoworking.com/?ref=londoncoworkingassembly.com) - [Workspace Design Show London](https://www.linkedin.com/company/workspace-design-show/?ref=londoncoworkingassembly.com) \- Business Design Centre, February 2026 - LinkedIn Coworking Group - 8,000+ operators[ ](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com)[Join](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - Unreasonable Connection - by[ ](https://www.linkedin.com/showcase/londoncoworkingassembly/?ref=londoncoworkingassembly.com)[London Coworking Assembly](https://www.linkedin.com/showcase/londoncoworkingassembly/?ref=londoncoworkingassembly.com) August 20th[ ](https://lu.ma/lh28lmvv?ref=londoncoworkingassembly.com)[RSVP](https://lu.ma/lh28lmvv?ref=londoncoworkingassembly.com) --- ## Community Voices & Episode Highlights Space4 and the Social Value Challenge[](https://www.linkedin.com/in/natasha-natarajan-22b87982/?ref=londoncoworkingassembly.com) [Natasha Natarajan](https://www.linkedin.com/in/natasha-natarajan-22b87982/?ref=londoncoworkingassembly.com) , Co-Director "It's definitely tricky to track all these socially valuable interactions that happen in our space." The most valuable interactions are immeasurable. Founders & Coders: From Gaza to Finsbury Park[](https://www.linkedin.com/in/dsofer/?ref=londoncoworkingassembly.com) [Dan Sofer](https://www.linkedin.com/in/dsofer/?ref=londoncoworkingassembly.com) , Founder "The combination of a training organisation and a coworking space is quite powerful." Peer-led learning beats any curriculum. Designing for Neurodivergent Belonging[](https://www.linkedin.com/in/aidansunassee/?ref=londoncoworkingassembly.com) [Aidan Sunassee](https://www.linkedin.com/in/aidansunassee/?ref=londoncoworkingassembly.com) with[](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) [Emily Breder](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) "When you build for the margins, everyone benefits." Build for the margins, everyone thrives. [🎙️Listen here on the Coworking Values Podcast](https://coworkingvaluespodcast.substack.com/) --- ## One More Thing: Your Direct challenge: Before our August 20th[](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) [Unreasonable Connection](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) on performative gestures, document one unmeasurable moment from your space this week. Something real that changed someone's trajectory - not for the spreadsheet, but because it mattered. Stop measuring community lunch attendance. Start recording whose life changed because of it. Send it to me. I read everything. ### Thank you for your time and attention today ### How Space4 Coworking in Finsbury Park Creates £2.5 Million In Social Value with Natasha Natarajan URL: https://londoncoworkingassembly.com/how-space4-coworking-in-finsbury/ Last updated: 2025-08-07T18:08:53.000Z How Space4 Coworking in Finsbury Park Creates £2.5 Million In Social Value with Natasha Natarajan 0:00 /200 1× *"We don't pay rent, but we pay them in social value... To date, I think we've provided £2.5 million to Islington Council in social value."* Space4 doesn't pay rent. Instead, they deliver something harder to measure but infinitely more valuable: £2.5 million in social value to Islington Council through the creation of jobs, the launch of businesses, and the sparking of connections over Wednesday lunches. This isn't corporate social responsibility theatre. It's what happens when a worker-owned cooperative decides that neighbourhood economic development matters more than profit margins. Natasha Natarajan didn't plan to help run this experiment. She came to research cooperatives for her master's degree, using Space4 and Outlandish as her case study. Three years later, she's co-director of both the tech agency and the physical space—one half of a female leadership team that has "complete independence and control over what we do here." As she notes with characteristic understatement: *"It definitely feels special that we're two women of colour even doing that in Space4."* Along with colleague [Maddy](https://www.linkedin.com/in/maddyneghabian/?ref=londoncoworkingassembly.com), Natasha navigates the daily challenge of tracking the untrackable. How do you assign monetary value to the job someone gets three months after a kitchen conversation? How do you measure the impact of 15 people eating lunch together every Wednesday? How do you prove that a second-floor space invisible from the street has become the beating heart of Finsbury Park's tech-for-good ecosystem? Born as "a centre point, a hub for the tech worker co-op movement," Space4 now serves as home to [Founders and Coders](https://londoncoworkingassembly.com/how-coworking-became-a-launchpad/)' free coding bootcamp, 26 tech cooperatives, and what Natasha calls their "virtual membership"—people who may never rent a desk but see Space4 as their intellectual and social home. This conversation explores how cooperative values are translated into daily practice, how Space4 overcomes the challenge of being invisible from the street through intentional neighbourhood engagement, and what eight years of consistent impact reveal about building economic democracy at the neighbourhood scale. ## ⏱ Timeline Highlights \[01:17\] "I am known for being the Events and Partnerships Coordinator at Space4, but I'd rather be known for my DIY projects at home" \[02:30\] The research that became reality: "I was doing research for my master's about cooperatives... I ended up using Space4 and Outlandish as my case study" \[03:51\] Complete autonomy: "We have complete independence and control over what we do here" \[04:15\] The significance of female leadership: "It definitely feels special that we're two women of colour even doing that in Space4" \[05:35\] The Founders and Coders partnership origin: "We got that deal by having Founders & Coders as one of our anchor tenants" \[06:04\] £2.5 million delivered: "To date, I think we've provided £2.5 million to Islington Council in social value" \[07:20\] The TOMS framework challenge: "It basically assigns monetary value to particular things... It's very difficult for us to capture everything" \[08:45\] Real-time value capture: "We're just sitting at our desk and we see two people meeting... That is social value" \[09:40\] Culture over explanation: "I think it would almost feel a bit trite... We demonstrate it through doing what we do" \[11:40\] Wednesday's ritual: "Even if you don't sign up for the actual food, people come just to sit together" \[13:01\] Opening the doors: "We sell about five places every Wednesday for just members of the general public" \[15:40\] The invisibility challenge: "From the ground floor, you really can't tell that we're there" \[17:52\] Neighbourhood celebrity: "I walk down Finsbury Park and people wave at me so much that I feel like a minor celebrity" \[19:49\] Cross-pollination success: "There's been so much cross-pollination between Founders and Coders and the tech businesses in our space" \[21:19\] The Discord job board: "It's amazing how many people actually look and apply and get those jobs" \[23:20\] Monthly structured networking: "That's actually created a lot of work for people, freelancers in particular" \[26:31\] The origin story: "That's why Space4 was born, to be a centre point, a hub for the tech worker co-op movement" \[27:51\] Three-layer community: "Space4 has the desk users... the co-tech, co-op community... \[and\] people who come here for events. That's our virtual membership" ## 🎯 Thematic Breakdown ### The Origin Story That Explains Everything Space4 wasn't born as a coworking space. It was born as infrastructure for a movement. "Outlandish Co-op... realised that there are other tech worker cooperatives in the country, but we weren't talking enough to each other." So, they co-founded Co-Tech, now comprising 26 worker cooperatives, and created Space4 as their physical home. This origin as movement infrastructure, rather than a commercial venture, shapes everything: the cooperative ownership, the social value model, and the careful curation of events "at the intersection of social impact co-ops and tech." Polly, the founding manager, set the template. Now Natasha and Maddy carry it forward, understanding that they're stewarding something bigger than a workspace. ### The £2.5 Million Question: Measuring the Unmeasurable The TOMS framework assigns monetary value to social outcomes. Jobs created. Business support hours. Skills developed. But as Natasha admits, capturing informal value exchange is "definitely a challenge." "Sometimes we're literally just sitting at our desk and we see two people meeting in a meeting room and we're like, Oh, what's that about? That is social value. We record it." The real value often reveals itself months later—someone mentions they got a job, a project launches, a business pivots based on lunchtime advice. Maddy tracks it all monthly for the council, but both know they capture maybe half of what happens. This isn't a bug; it's a feature. The most valuable exchanges resist measurement because they're organic, informal, and unexpected. The framework lends them legitimacy with the council, but the real work takes place in the unmeasured spaces. ### Wednesday Lunch: The Heartbeat of Economic Democracy "It's a spreadsheet that gets spread around in our internal Discord." This mundane detail reveals sophisticated community infrastructure. Wednesday lunch isn't catered; someone from the space organises it. They buy from independent local restaurants. Fifteen people gather. "It's effectively a networking session, but we call it Community Lunch." The reframe matters. Networking sounds like an obligation. Lunch sounds like community. Opening five spots to the public via Eventbrite creates porosity. Members bring potential clients. Strangers become regulars. The boundary between inside and outside softens. As Bernie notes, bringing someone to Wednesday lunch shows them "the full experience" better than any tour could. It's Space4 at its best: informal, productive, and genuinely communal. ### The Invisibility Advantage "There's a massive black gate or a very discreet grey door to get into our space. You can't pass it and be curious about it." This architectural challenge has become a strategic advantage. Without foot traffic, every member is intentional. Without visibility, they work harder to connect with the neighbourhood. The solution? Become the neighbourhood's best customer first. "As a business, as Outlandish, we also have a team lunch on Tuesday, and we visit the local businesses." Wednesday lunches support independent restaurants. Events draw from the voluntary sector. "I walk down Finsbury Park and people wave at me so much that I feel like a minor celebrity." Not because of marketing, but because of consistent presence, regular customers, and genuine connections. ### The Three-Layer Community Model Natasha articulates something crucial: Space4 isn't one community but three overlapping ones. First, the desk users—70-90 members at human scale, where "people will ask who you are if they haven't seen you before." Second, the Co-Tech network comprises 26 cooperatives that view Space4 as a movement headquarters. Third, the "virtual membership"—people who attend events, never rent desks, but "see this as a destination to come to for interesting events at the intersection of social impact co-ops and tech." This model recognises that community value isn't just about desk rental. It's about creating multiple ways to belong, contribute, and benefit. ### Infrastructure for Freelance Survival "Being self-employed is so difficult. You're running a whole business by yourself, all the different departments at the same time." Natasha's freelance background shapes her approach. She knows the isolation, the endless decisions, the time haemorrhaged, wondering whether to use FreeAgent or QuickBooks. The monthly "give us gain style of referrals" sessions have "created a lot of work for people, freelancers in particular." The Discord job board connects members to opportunities. The free trial day lets culture explain itself through experience. These aren't perks; they're survival infrastructure for the 4.8 million self-employed workers navigating the UK economy. ### Why This Model Matters: A Blueprint for Economic Democracy Eight years in, Space4 has proven something important: you can build sustainable economic infrastructure that serves neighbourhood needs rather than extracting neighbourhood value. The numbers tell one story: £2.5 million in social value, 26 cooperatives supported, hundreds of Founders and Coders graduates placed in jobs. But the deeper story is about ownership and control. > Two women of colour are running a worker-owned cooperative with "complete independence" over decisions that shape their neighbourhood's economic future. This isn't charity. It's not corporate social responsibility. It's what economic democracy looks like in practice: slow, steady, rooted, and transformative. ## 🔗 Links & Resources ### Natasha & Space4 - [Space4 Website](https://space4.tech/?ref=londoncoworkingassembly.com) - Sign up for [Space4 mailing here](https://tech.us12.list-manage.com/subscribe/post?u=eaf1dde637a45fe39fe700838&id=539c156e6d&ref=londoncoworkingassembly.com). - Follow [Space4 on LinkedIn for events and updates](https://www.linkedin.com/showcase/space4coop/posts/?feedView=all&ref=londoncoworkingassembly.com) - [Space4 Eventbrite - Wednesday Community Lunch](https://www.eventbrite.co.uk/cc/space4-2025-3842453?ref=londoncoworkingassembly.com) - [Finsbury Park Job Club @ Space4](https://finsburyparkjobclub.co.uk/?ref=londoncoworkingassembly.com) - [Connect with Natasha on LinkedIn](https://www.linkedin.com/in/natasha-natarajan-22b87982/?ref=londoncoworkingassembly.com) ### The Outlandish Ecosystem - [Outlandish Cooperative](https://outlandish.com/?ref=londoncoworkingassembly.com): The worker-owned tech agency behind Space4 - [Founders and Coders](https://www.foundersandcoders.com/?ref=londoncoworkingassembly.com): Free coding bootcamp and anchor tenant (see Dan Sofer's episode) - [Co-Tech Network](https://www.coops.tech/?ref=londoncoworkingassembly.com): 26 UK tech cooperatives united - [Islington Council's Affordable Workspace Programme](https://www.islington.gov.uk/business/support-information-for-business/affordable-workspace?ref=londoncoworkingassembly.com) ### Coworking Community - [Sam Shay's LinkedIn Coworking Recognition Campaign](https://www.futureleadersofcoworking.com/blog/why-coworking-belongs-on-linkedin?ref=londoncoworkingassembly.com) - [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Workspace Design Show - Business Design Centre, February 2026](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [RSVP for Unreasonable Connection](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) ## **One More Thing** Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support helps others discover how coworking enriches lives, builds careers, and strengthens communities. Community is the key 🔑 ### The Antidote to Competing on Price: Unreasonable Hospitality with Julie & Sonya URL: https://londoncoworkingassembly.com/the-antidote-to-competing-on-price/ Last updated: 2025-08-05T21:09:07.000Z The Antidote to Competing on Price: Unreasonable Hospitality with Julie & Sonya 0:00 /200 1× *"There's always going to be someone who comes along who does something a little bit better, a bit faster, a bit cheaper than you. And then you're going to be chasing your tail. But if you can elevate this hospitality, this way to make people feel valued, then actually they're not chasing the quickest, fastest, next thing that's released."* The panic hits when you overhear a member saying they're "just looking around" at other spaces. Your stomach drops when you see a competitor's Instagram story of their flash Christmas party, complete with what appears to be an unlimited budget. The exhaustion creeps in as you find yourself constantly trying to match prices, add amenities, or create bigger wow moments just to keep up. **Julie Firth and Sonya Whittam are the founders of Story22, StoryBrand guides and Unreasonable Hospitality coaches who understand precisely how businesses get trapped in this race to the bottom.** What they've discovered about competing on connection rather than price should make every independent space owner breathe a sigh of relief. The spaces that thrive aren't the ones with Beyoncé budgets or corporate backing. They're the ones who notice when someone's left-handed and quietly switch their cutlery during the second course. In this conversation, Bernie digs into the practical reality of competing on connection rather than price. Not the Instagram-worthy moments that make headlines, but the everyday touchpoints that create loyalty. How a member's monthly bill can become a moment of value rather than a source of resentment. Why your toilet facilities might be more critical than your event programme. How remembering someone's coffee order creates the kind of story they'll tell for years. Bernie brings his restaurant background to bear—those moments when turning tables four times in lunch service mattered more than customer experience, and how that taught him what genuine hospitality actually looks like. This isn't about trying to match corporate chains or creating elaborate experiences you can't afford. This is about understanding that every single interaction—from the moment someone walks through your door to how they receive their monthly invoice—is an opportunity to make them feel like they belong. If you've ever felt overwhelmed by the idea of competing with bigger players, this episode is your permission to stop trying. ⏱ **Timeline Highlights** \[00:04\] Bernie's energy from the start: "Omg, what an episode we got in stall for you today" \[01:23\] Julie's human-focused philosophy: "We are very human-focused, so we are focused all on the customer" \[03:14\] Bernie's restaurant-coworking connection: "When I'm in a coworking space and it's all happening, it feels like being in a restaurant that's where it's all happening, too" \[04:10\] Sonya's home hospitality reframe: "Let's reframe hospitality as thinking about what it would be like if you welcome someone into your home" \[05:34\] The competition trap revealed: "There's always going to be someone who comes along who does something a little bit better, a bit faster, a bit cheaper than you" \[07:29\] The "home from home" insight: "People want a home from home. They want to feel like they belong somewhere. They're fed up with working on their own in a bedroom somewhere" \[08:31\] Bernie's Story Brand breakthrough: "It was the first book I've read where I thought, Oh, I get that. I can go and apply that in my business right away" \[09:18\] Julie's overwhelming warning: "This can very quickly be and feel overwhelming. When you think about the touch points that your members have inside a coworking space, there will be hundreds and hundreds of them" \[10:37\] The toilet revelation: "It could be the most mundane touch points, like going to the toilet... But it could be an important one" \[12:31\] The Beyoncé question every small operator asks: "How can I compete with that? When they look at big shiny brands... We were going to do a roundtable with some avocado on toast" \[13:10\] The zero-cost loyalty builder: "We observe whether the customer is left-handed. Then if they're left-handed, we come and switch their knives and forks around... That doesn't cost anything" \[14:32\] Monthly bills as relationship destroyers: "Every month that they get their bill through. That's a negative touch point. There's an opportunity for them to feel, What am I paying this money for?" \[15:40\] The cognac strategy unpacked: "He delivered the bill... He overcame that negative experience by also delivering a bottle of cognac" \[17:09\] Bernie's restaurant efficiency revelation: "If you could turn the restaurant four times in lunch service, that was amazing... You got four rounds of tips per a table instead of two" \[21:17\] Bernie's authenticity question: "What's that line between gimmicks and genuine special moments?" \[23:54\] Maya Angelou's truth: "People forget what you say, they forget what you did, but they never forget the way you make them feel" \[25:05\] Sonya's hotel coffee story: "This server had taken it so valued my experience that he brought a cup of coffee up to my room" \[26:19\] Bernie's recognition moment: "How the f@ck did you know that? And I went, oh, because... And he's like, Oh, my God" ## **The Home Test: What Hospitality Actually Means** Sonya cuts through decades of hospitality industry jargon with a straightforward question: What would it be like if you welcomed someone into your home? Not the corporate training manual version of customer service. Not the scripted "how can I help you today?" interactions. The real thing—how you make people feel welcome, valued, taken care of when they're in your space. As AI and automation remove more human touchpoints from business, this becomes your competitive advantage. Not because it's nice to have, but because it's the only thing that stops members chasing the next cheaper, faster option that appears in their inbox. When someone feels genuinely welcomed, they stop shopping around. ## **Why Left-Handed Cutlery Beats Beyoncé Every Time** The example that stopped Bernie mid-conversation: observing that someone's left-handed and quietly switching their cutlery during the second course. Zero cost. Massive impact. This is what Julie and Sonya mean when they talk about competing on connection rather than budget. You don't need celebrity entertainment or elaborate experiences. You need to pay attention to the individual human being in front of you and respond accordingly. Bernie gets this because he's lived it—remembering that a regular customer drinks Corona with a margarita (no salt), then seeing their face light up when you put their usual in front of them without being asked. The cost? Nothing. The story they tell their friends? Priceless. ## **The Overwhelm Trap and How to Escape It** Julie's warning resonates with every coworking operator who has read Unreasonable Hospitality and felt paralysed: hundreds of touchpoints, endless opportunities for improvement, and the temptation to tackle everything at once. Her solution is liberating: pick six priority touchpoints where you're already having challenges. Understand why they matter. Pick them apart in minute detail. Get some quick wins. Then roll the process out. This isn't about perfection. It's about progress. Start with where members already feel friction—maybe it's the arrival process, maybe it's how they get help when something breaks, perhaps it's how they receive information about changes. Fix those first, then expand. ## **The Toilet Test: Finding Gold in Mundane Moments** The revelation that made Bernie sit up: one of Julie's clients discovered through member surveys that toilet facilities were genuinely essential to their community experience. Not glamorous. Not Instagram-worthy. But real. Is everything always stocked? Is there a way to report issues without awkwardness? Can you turn this basic necessity into a moment that reinforces someone's decision to be part of your community? Your hospitality philosophy gets tested in the mundane moments more than the spectacular ones. Because that's where people's guards are down, where they experience your space as it is rather than as you present it. ## **The Billing Transformation: From Pain Point to Connection Point** Every month, you send members a bill. Every month, there's a moment where they might think: "What am I paying this money for? Am I getting value?" Will Guidara's cognac strategy solves this perfectly. He had to deliver expensive bills without making diners feel rushed or unwelcome. His solution: deliver the bill alongside a bottle of cognac, served to each person at the table, with the bottle left behind. Message: We value you. Stay as long as you want. You're in control of what happens next. In coworking terms: what do you pair with every "ask" to signal value and remove pressure? How do you transform necessary transactions into moments that deepen connection? ## **Individual Needs in Community Settings** One site manager told Julie that members want "a home from home"—they're fed up working alone in bedrooms and crave community. Another serves tech-focused scale-ups who need professional surroundings for investor meetings. Same industry. Completely different problems are being solved. This is why hospitality can't be copied and pasted. You need to understand the specific problem your community solves for your members, then personalise the experience around that. Even within one space, every member has individual needs that deserve attention. Bernie learned this in restaurants: some customers wanted to eat and leave quickly, others wanted to linger. The skill was reading the room and responding accordingly. ## **Competing Without Corporate Budgets** The question that haunts every independent operator: "How can I compete with that?" when looking at corporate chains and their marketing budgets. Sonya's answer is profound: you don't need Beyoncé. You need to notice small things and respond thoughtfully. The server who brought coffee to her hotel room because he'd given her the wrong order at breakfast. No policy manual covers that. No corporate chain can systematise that level of individual attention. It came from someone who felt empowered to solve problems and make people feel valued. That's your competitive advantage. Not what you can afford to do, but what you choose to notice and how you respond. ## **From Gimmick to Genuine: The Maya Angelou Test** Bernie's question cuts to the heart of hospitality: what's the line between gimmicks and genuine special moments? Sonya brings it back to Maya Angelou's truth: *people forget what you say, they forget what you did, but they never forget how you made them feel.* Gimmicks are done for show or because they're policy. Genuine hospitality occurs when someone feels empowered to make a positive impact on someone's day and cares enough to act on it. The slide in the office might be gimmicky unless it genuinely improves the experience of people working there. The flat white delivered to the hotel room wasn't policy—it was someone taking personal responsibility for a customer's experience. ## **Creating Stories Worth Telling** Bernie's realisation brings it full circle: if you make those small gestures—the coffee delivery, the remembered drink order, the left-handed cutlery switch—you give people stories to tell. When everything's just "what I expected," there's no story. When someone goes slightly out of their way to make you feel seen, that becomes the story you tell your friends, your family, anyone who'll listen. That's how genuine hospitality becomes a powerful marketing tool. Not because you're trying to create viral moments, but because you're creating experiences that matter to real people. ## **Links & Resources** **Julie & Sonya's Work** - [Story22 Website](https://www.story22.co.uk/unreasonable-hospitality-for-co-working/?ref=londoncoworkingassembly.com) - [Julie Firth on LinkedIn](https://www.linkedin.com/in/julie-firth-storybrandguide/?ref=londoncoworkingassembly.com) - [Sonya Whittam on LinkedIn (S-O-N-Y-A-W-H-I-T-T-A-M)](https://www.linkedin.com/in/sonyawhittam/?ref=londoncoworkingassembly.com)😜 **Books Mentioned** - [Unreasonable Hospitality by Will Guidara](https://www.unreasonablehospitality.com/?ref=londoncoworkingassembly.com#TheBook) - [Story Brand by Donald Miller](https://storybrand.com/building-a-storybrand-book-new/?ref=londoncoworkingassembly.com) **Community Action** - [Sam Shay's LinkedIn Coworking Recognition Campaign](https://www.futureleadersofcoworking.com/blog/why-coworking-belongs-on-linkedin?ref=londoncoworkingassembly.com) - [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) **Coworking Community** - [Workspace Design Show - Business Design Centre, February 2026](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [RSVP for Unreasonable Connection](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) ## **One More Thing** Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support helps others discover how coworking enriches lives, builds careers, and strengthens communities. Community is the key 🔑 ### Beyond Rainbow Stickers: Building Genuinely Inclusive Coworking Spaces with Aidan Sunassee URL: https://londoncoworkingassembly.com/beyond-rainbow-stickers-building/ Last updated: 2025-07-31T10:06:02.000Z Beyond Rainbow Stickers: Building Genuinely Inclusive Coworking Spaces with Aidan Sunassee 0:00 /200 1× *"A lot of policies are managed to, or a lot of policies are written to manage the majority's comfort. And actual inclusion asks a much different question."* The rainbow sticker is on the door. The diversity statement is on the website. The pronouns are in the email signatures. But walk into most coworking spaces as a neurodivergent person, and you'll quickly discover the gap between performative inclusion and genuine accessibility. Aidan Sunassee has become a master at finding the quietest seat in any coworking space. As a psychology and sexuality researcher who's also neurodivergent, he has developed what he calls "weird human decibel metre" skills—instantly clocking the hum of fridges, the reverberation of phone calls, and the light flicker that can only be seen out of the corner of your eye. Working as a copywriter and translator at Cobot coworking software, Aidan sits at the intersection of academic research and practical implementation. He understands both the theory of inclusive design and the daily reality of trying to work in spaces that weren't built for brains like his. This conversation with Emily reveals the uncomfortable truth about most inclusion efforts: they're designed to make the majority feel good about being inclusive, not to actually include the people who've been left out. Aidan's insights cut through the performative gestures to reveal what genuine inclusion requires. It's not about adding more policies or hosting more diversity training. It's about fundamentally rethinking who gets to decide what inclusion looks like—and being willing to change based on what marginalised people actually tell you. For coworking operators, this episode offers a mirror. For community builders, it serves as a roadmap. For anyone who's ever felt excluded from a space that claimed to welcome everyone, it's validation that the problem isn't you. ## Timeline Highlights \[01:39\] "What I learned early on within that is that the space itself kind of makes or breaks whether I do want to come back" \[02:43\] The massive gap between how spaces are designed and how people need to work \[05:18\] Why even simple retreats—a small room on the side—can make all the difference for overwhelmed nervous systems \[06:42\] "Make it about the work and not just the diversity"—shifting focus from performative to practical \[07:25\] "Nothing about queer people with other queer people actually involved in creating those policies"—the fundamental flaw in most inclusion efforts \[10:08\] "There's no crazy apology that's needed. It does not need to be performative"—how to handle pronoun mistakes without drama \[12:12\] "A lot of policies are written to manage the majority's comfort. And actual inclusion asks a much different question" \[13:59\] "Meaningfully consulting people that are not, that are neurodivergent, that are queer, it's inviting them and being willing to change things based on what they tell you" \[14:39\] "If it's been run through people that it affects, the fact that it's implemented will be visible to the community" \[17:04\] The simple power of anonymous feedback: "If there's anything we can do to make you guys more comfortable here, we're going to do that" \[19:03\] Name fields that don't require legal documentation—small changes with massive impact \[21:27\] "Let's not mark bathrooms with men and women and not have a gender neutral option at the very least" \[22:56\] "Building this as a gradient across the spaces would very much reflect the fact that different brains and different work modes require different inputs" \[25:08\] "It's definitely how people see staff navigate conflict or corrections in real time"—culture is measured in moments of tension \[32:33\] "Having a sign that says that, chucking it on the door... It's an instant breath of relief" ## The Sensory Reality Most Spaces Ignore The coworking industry talks endlessly about community and connection, but rarely about the basic sensory realities that determine whether someone can actually work in a space. Aidan's description of becoming a "human decibel metre" reveals something most space operators never consider: neurodivergent people often develop hyperawareness of environmental factors that neurotypical people filter out automatically. The hum of the fridge. The flicker of LED lights. The acoustic bounce of conversations across open spaces. These aren't preferences—they're access needs. When Aidan says, "the space itself kind of makes or breaks whether I do want to come back," he's describing the difference between a space that enables work and one that creates barriers. The solution isn't complex: create sensory gradients across your space. Quiet zones for deep focus. Moderate stimulation areas for collaboration. Dynamic spaces for social energy. As Aidan puts it, "different brains and different work modes require different inputs." Most coworking spaces are designed for one type of brain—the neurotypical brain that can filter distractions and adapt to various environments. Inclusive design means recognising that many brilliant, productive people need different conditions to do their best work. ## Beyond Rainbow Stickers: The "Nothing About Us, Without Us" Problem The most damaging aspect of performative inclusion isn't that it's ineffective—it's that it actively excludes the very people it claims to support while making everyone else feel good about their inclusive efforts. "Nothing about queer people with other queer people involved in creating those policies or those events that are supposed to celebrate them," Aidan observes. This fundamental flaw—designing inclusion without including the people who experience exclusion—creates policies that prioritise the comfort of the majority rather than addressing actual barriers. Real inclusion requires what Aidan calls "meaningfully consulting people"—not just inviting them to provide input, but being willing to change based on what they share. The difference between tokenism and genuine consultation is simple: does their presence shape the outcome, or just decorate the process? For coworking operators, this means moving beyond diversity theatre to actual structural change. It means recognising that the people who've been excluded often have the clearest vision of what inclusion actually requires. ## The Policy Trap: Writing Rules for the Wrong People Here's the uncomfortable truth Aidan reveals: most inclusion policies are designed to manage the majority's comfort, rather than creating genuine access for marginalised people. When policies prioritise avoiding offence rather than ensuring everyone's participation, they miss the point entirely. " Actual inclusion asks a much different question," Aidan explains—not "how do we avoid making anyone uncomfortable?’ but ‘what do the people most affected by exclusion need to thrive here?" This shift in perspective changes everything. Instead of rules about appropriate behaviour, you get systems that centre the needs of people who've been left out. Instead of diversity training that teaches everyone to be more sensitive, you get structural changes that remove barriers. The policy question becomes: are we building systems that enable participation, or are we building systems that manage potential conflicts? ## Show Don't Tell: Culture in Real-Time Moments The most powerful insight Aidan offers isn't about grand gestures or comprehensive policies—it's about small, real-time moments that reveal a space's true culture. "It's definitely how people see staff navigate conflict or corrections in real time," he observes. When someone uses the wrong pronoun, do staff model respectful correction without drama? When feedback is given, do managers respond defensively or with genuine curiosity? These moments matter more than any mission statement. They inform community members whether this space genuinely supports the values it claims or whether the talk of inclusion is merely marketing. For space operators, this means training isn't about perfect behaviour—it's about graceful recovery. It's about creating a culture where mistakes can be acknowledged and corrected without shame or defensiveness. ## Simple Changes, Massive Impact Some of the most powerful inclusion interventions Aidan describes are almost absurdly simple: Name fields that accept chosen names without requiring legal documentation. Gender-neutral bathrooms should be the standard, not an exception. Anonymous feedback systems that actually get implemented. Signs that explicitly welcome everyone. "Having a sign that says that, chucking it on the door... It's an instant breath of relief," Aidan explains. For people accustomed to exclusion, small signals of welcome carry enormous emotional weight. The simplicity is the point. Genuine inclusion doesn't require expensive consultants or comprehensive overhauls. It requires a willingness to see spaces through the eyes of people who've been excluded—and then making changes based on what they tell you. ## The Exclusion Problem We Don't Talk About The most sobering part of this conversation is Aidan's observation about who gets left behind by current inclusion efforts: " A lot of people cannot engage in after-work networking events, especially if they involve alcohol." Parents, especially mothers. People who don't drink for religious, health, or personal reasons. People whose caring responsibilities don't allow for evening socialising. People whose disabilities make specific social formats inaccessible. When community-building depends on particular types of social engagement, it systematically excludes people based on circumstances beyond their control. The spaces that claim to be most inclusive—offering everything from yoga to cocktail classes—often create the most sophisticated exclusions. ## What Genuine Inclusion Actually Looks Like Real inclusion, according to Aidan, is visible in how a space responds when something goes wrong. When someone feels excluded or uncomfortable, does the space treat it as a learning opportunity or a PR problem? "The culture of a space is measured in how it responds when something goes off course," Aidan notes. Spaces that prioritise genuine inclusion see moments of tension as opportunities to reinforce their values. Spaces focused on performative inclusion see them as threats to be managed. The difference is evident in whether marginalised people feel safe giving feedback, whether that feedback is implemented, and whether the space's response makes the person feel heard or dismissed. Genuine inclusion means building systems where people don't have to argue for their legitimacy every time something goes wrong. It means creating environments where accessibility isn't a special accommodation but a basic feature of how the space operates. ## Links & Resources **Aidan Sunassee's Work** - [**Aidan’s website**](https://aidansunassee.com/?ref=londoncoworkingassembly.com) - [What Makes a Coworking Space Truly Queer-Supportive?](https://blog.cobot.me/queer-supportive-spaces/?ref=londoncoworkingassembly.com) - [Cobot Coworking Software](https://www.cobot.me/en/?ref=londoncoworkingassembly.com) **Emily’s Work** - [Emily Breder on LinkedIn](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) - [Emily’s Website](https://emilybreder.com/?ref=londoncoworkingassembly.com) **Coworking Community Resources** - [London Coworking Assembly](https://londoncoworkingassembly.com/) - [Join the 8k+ LinkedIn Coworking Group](https://www.linkedin.com/groups/8569473/?ref=londoncoworkingassembly.com) - [Workspace Design Show – Feb 2026](https://workspacedesignshow.com/?ref=londoncoworkingassembly.com) ## One More Thing Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support helps others discover how coworking enriches lives, builds careers, and strengthens communities. Community is the key 🔑 ### The Antidote to Trying Too Hard: Building Real Community from Scratch With Tony Bacigalupo URL: https://londoncoworkingassembly.com/the-antidote-to-trying-too-hard-building/ Last updated: 2025-07-29T22:45:20.000Z The Antidote to Trying Too Hard: Building Real Community from Scratch With Tony Bacigalupo 0:00 /200 1× *"I'm just trying to create the lunch table that I could never sit at myself."* The mistake happens in the first week. You move to a new city, full of energy and ideas about community building. You've got credentials. Experience. A track record of making things happen. So you announce your arrival. Start a meetup. Launch an initiative. Try to gather people around your vision. And... crickets. Tony Bacigalupo learned this lesson the hard way, even after founding Manhattan's first coworking space in 2008 and spending 18 years in the global coworking movement. When he and his wife moved from New York City to Norwalk, Connecticut, two years ago, Tony did something different. Instead of leading with his experience, he started by becoming a regular at the local café. Instead of launching his events, he attended other people's meetings. Instead of trying to be a leader, he committed to being a participant. The result? He's now leading weekly bike rides for Sustainable Streets Norwalk, has created a physical community directory in collaboration with city officials, and documented the entire journey through his "belongfulness" project. This conversation reveals the counterintuitive truth about community building: the people who hunger for belonging are often those who have never found it themselves. And the fastest way to create community isn't to start something new—it's to show up consistently to what already exists until leadership finds you. For coworking operators, this reframes everything about how you build authentic community. For anyone who has ever felt like an outsider, it's a blueprint for creating the belonging you wish you had. ## Timeline Highlights \[01:16\] "I led the charge to open what would become Manhattan's first coworking space back in 2008" \[03:01\] Why Norwalk checked all the boxes: "not too big, not too small, vibrant, diverse, interesting" \[05:56\] The hidden community everywhere: "There's so much going on here. You just don't know about it" \[07:48\] The fundamental mistake: "It's hard to come into a new place and instantly become a leader" \[09:05\] How opportunities started coming: "I looked for ways to become visible and consistent" \[09:54\] The golden rule of community building: "build the cred and then let the mandate find you" \[15:23\] Local newsletters as civic service: "filling the gap of the decline of local newspapers" \[21:09\] Starting your radar: "You're listening for what is the signal that this place is interesting" \[22:35\] The Sustainable Streets Norwalk story: from attendee to bike ride leader in two years \[24:48\] Why community builders are different: "the popular kids growing up are never the community leaders" \[25:53\] The lunch table revelation: "I'm just trying to create the lunch table that I could never sit at myself" \[28:10\] Going beyond events: "find the city officials who are interested in supporting more community gathering" \[32:18\] Local vs global influence: "When I focus on local, I have a locus of control" \[34:11\] Finding Tony: "belongfulness.com" and "if you're working on something in your city, I want to hear about it" ## The Popular Kids Never Become Community Leaders Tony's most revealing insight cuts straight to the heart of why some people become community builders and others don't. "The popular kids growing up are never the community leaders because the existing community infrastructure worked for them," he explains. "If you ended up finding your people just through sports or corporate or whatever the existing traditional infrastructure is, you're not looking to create community because your existing community stuff is already there for you." This explains the hunger you feel at coworking conferences. That sense of finally being in a room of people who get it. As Tony puts it: "we so rarely are in a room of other people who feel the hunger to create the belonging that they couldn't find themselves growing up." The coworking movement isn't just about flexible workspaces—it's about people creating the lunch tables they never had access to. Understanding this changes how you approach community building. It's not about networking or growth hacking. It's about healing and creating a sense of belonging for people who've felt like outsiders. ## The Cred-First Strategy That Actually Works Most community-building advice gets this backwards. The conventional wisdom says: identify a need, create a solution, gather people around your vision. Tony discovered something different in Norwalk. After 18 years of global coworking experience, he made himself invisible. He became a regular at the local café without mentioning his background. He attended Sustainable Streets Norwalk meetings for two years as just "a guy who showed up." The breakthrough came when they needed someone to lead their weekly bike rides. Because Tony had shown up consistently, they asked him. He'd never led group bike rides before, but he'd built social capital. The mandate found him. "In contrast, if I try to come in and do something from scratch, it's very, very hard for me to get people to show up," Tony admits. "It's better if you build the cred and then let the mandate find you." This mirrors exactly how he became a coworking space founder in the first place—by showing up to someone else's tech meetup until people started asking him what to do. ## The Hidden Community That's Already There Bernie shares a familiar experience: when his wife moved to London from Argentina, they explored more of the city in three years than he had in 15 years of living there. "You just are immune to it," he reflects. "I've only been to the Tower of London once." Tony discovered the same thing in Norwalk. While locals complained "there's nothing to do," Tony was finding vibrant communities, interesting projects, and regular events. The difference? He put "a very unusual amount of effort into mapping these kinds of things out." His method is surprisingly simple: Start with Google Maps and drag around to see what pops up. Search for cafés, bars, libraries, bookstores, and community spaces. Look for places with "charming second-hand furniture and colourful paint on the wall." Follow local Instagram accounts and see what suggestions they make. The infrastructure for the community often exists—it's just invisible to those who aren't actively seeking it. For coworking operators, this means your role isn't just providing workspace. You're making the invisible visible. You're the connective tissue that helps people discover what's already happening around them. ## Local Newsletters as Civic Infrastructure One of Tony's most practical insights involves the decline of local newspapers and the rise of community newsletters. He discovered a growing movement of people starting local newsletters to "fill the gap of the decline of local newspapers." These aren't food blogs or lifestyle content. They're curated information about what's happening in town. Simple civic service that gives people "access to information about why they should leave the house this weekend instead of just staying at home to ignore their TV while scrolling on their phone." Tony's theory is compelling: "We can't beat the addictions of the algorithms and the internet. But if you get invited to go do something in real life, then that's a hard thing to turn down." For coworking spaces, this presents a clear opportunity. Instead of trying to compete with social media for attention, become the trusted source for what's happening in your local community. Not as a marketing strategy, but as a genuine civic contribution. ## The Google Doc That Changes Everything Both Tony and Bernie discovered the power of simple, generous documentation. Bernie created a Google Doc for people visiting Vigo: "go to this restaurant here and speak to Jamie, go to this restaurant here and speak to Carlos." Tony suggests imagining "a dear old friend is moving to your town and they want your full download on how to find the best of everything and how to get connected. Just dump that into a Google Doc, man, and then that's an excellent start." This isn't about building a business. It's about being useful. And usefulness, consistently applied, builds the social capital that eventually creates leadership opportunities. For coworking operators, this could be the most straightforward community-building strategy: create the definitive local guide that helps new people connect. Not as a marketing ploy ("people will smell it"), but as genuine service to your city. ## Why Local Beats Global Every Time Tony learned this lesson during the recent US election cycle. Despite massive efforts—"sending postcards and text banking and phone banking"—trying to influence national politics felt futile. "It's different when you're trying to make an influence on people that you don't have a relationship with, people who aren't your neighbours." But when he focuses locally, everything changes. "I have a locus of control. I can have a lot more influence on what's going on close by to me." City officials and community organisers are grateful when you show up and help. Your effort creates visible, tangible change. The paradox is that local work often achieves global reach more effectively than global work does. When Tony shares his Norwalk community directory online, it becomes interesting because it's real. "What I did wasn't special, but it wasn't happening. I did it, and now it's something that's out in the world, and you can do this, too." Bernie experienced this firsthand: "As I followed your move and the belongings for all these things came out... I remember Sesame Street visiting the café, the rain, the meet up in the café and everything like that." Stories about specific places with specific people doing particular things are infinitely more compelling than abstract theories about community building. ## The 40-Year Community Project Perhaps Tony's most ambitious insight is considering community building as a lifelong commitment. He calls it his "40-year community project"—wherever he puts down roots, that place becomes the focus of his community-building energy. This long-term thinking changes everything. Instead of trying to create immediate impact, you're building relationships that compound over decades. Instead of launching initiatives, you're becoming infrastructure. For coworking operators, this suggests a different approach to community building. Rather than focusing on quarterly member growth or monthly events, think about your 40-year project. How do you become essential civic infrastructure? How do you create a sense of belonging that lasts? ## What This Means for Coworking Builders Tony's approach offers a masterclass in authentic community building that directly applies to coworking spaces: **Start with respect, not ideas.** Before launching new initiatives, it is essential to understand what already exists. Spend time as a participant before becoming a leader. **Build social capital first.** Show up consistently. Be useful. Let opportunities find you rather than forcing them. **Make the invisible visible.** Many communities already exist—they just need better connectivity and discoverability. **Think local, achieve global.** Specific stories about specific places have a greater impact than abstract content about community building. **Play the long game.** Community building is a 40-year project, not a quarterly initiative. The coworking movement has always been about more than workspace. It's about creating a sense of belonging that many of us never found in traditional structures. Tony's journey from Manhattan coworking pioneer to Connecticut bike ride leader demonstrates how that vision is put into practice. ## Links & Resources **Tony Bacigalupo's Work** - [Belongfulness Project](https://belongfulness.com/?ref=londoncoworkingassembly.com) - [Tony's LinkedIn](https://www.linkedin.com/in/tonybacigalupo/?ref=londoncoworkingassembly.com) - [TonyBGoode](https://www.instagram.com/tonybgoode/?hl=en&ref=londoncoworkingassembly.com) on social media: - [New Work City](https://nwc.co/3/?ref=londoncoworkingassembly.com): Manhattan's first coworking space (2008) **Community Building Resources** - Sustainable Streets Norwalk: advocacy for pedestrian-friendly policies - [Visit NorwalkWebsite](https://www.visitnorwalk.org/?ref=londoncoworkingassembly.com) for local event programming - Norwalk Community Directory: physical brochure distributed in libraries and train stations **Coworking Celebrations** - International Coworking Day 9 August 2025 - Send photos to: [toni@opencoworking.org](mailto:toni@opencoworking.org) **Coworking Community** - [London Coworking Assembly](https://londoncoworkingassembly.com/) - [Coworking Values LinkedIn Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Workspace Design Show – Feb 2026](https://workspacedesignshow.com/?ref=londoncoworkingassembly.com) ## One More Thing Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support helps others discover how coworking enriches lives, builds careers, and strengthens communities. Community is the key 🔑 ### How Coworking Became a Launchpad for Tech Careers from Finsbury Park to Gaza with Dan Sofer URL: https://londoncoworkingassembly.com/how-coworking-became-a-launchpad/ Last updated: 2025-07-24T01:11:12.000Z How Coworking Became a Launchpad for Tech Careers from Finsbury Park to Gaza with Dan Sofer 0:00 /200 1× ### *“We trained people in Camden. Our alumni trained others in Gaza. It was peer-led — and it worked.”* Dan Sofer didn’t mean to build a coding movement. But over a decade, through a mix of grit, generosity, and peer-led magic, that’s precisely what happened. In this episode, Bernie sits down with Dan, founder of [Founders and Coders](https://www.foundersandcoders.com/?ref=londoncoworkingassembly.com) — the radically open, tuition-free coding boot camp based at [Space4](https://www.space4.tech/?ref=londoncoworkingassembly.com) in Finsbury Park — to trace how one small meetup evolved into a deeply human education model. You’ll hear how a British Library study group turned into [Gaza Sky Geeks](https://gazaskygeeks.com/?ref=londoncoworkingassembly.com). How [Camden Collective](https://camdencollective.co.uk/?ref=londoncoworkingassembly.com) gave them a chance. And how Space4 in Finsbury Park became more than a desk — it became a home. Together, they explore the power of peer-led learning, the uncertain future of developer jobs in an AI-saturated world, and what it takes for coworking spaces to become a form of civic infrastructure. This isn’t just an episode about training software developers. It’s a blueprint for how **coworking, community, and skill-building** can entwine to create something resilient, real, and deeply needed — especially in places under siege. If you’ve ever asked, *“How do we actually build something that lasts?”* Face the front! This is one for your notebook, kids! --- ## ⏱ Timeline Highlights \[00:59\] “I’ve thrown most of my energy into this for 12 years.” \[02:20\] What Founders and Coders does (and doesn’t) \[04:15\] How Camden Collective gave them a vital early boost \[05:42\] Why Dan said yes to Space4 and never left \[06:16\] The overlooked power of peer-led learning \[08:59\] What AI is doing to the developer job market right now \[10:45\] How COVID, layoffs, and funding shifts reshaped their model \[14:42\] “We’re still here, but the world around us is different now” \[15:39\] Real talk: how do they serve the local community? \[18:55\] What makes coworking and training work *together* \[21:44\] From London to Gaza: the story behind their international programmes \[23:45\] What happened to Gaza Sky Geeks — and what’s still possible \[28:55\] How peer-led training created a global alumni-led movement \[32:28\] Why informal learning environments change everything \[34:00\] Dan’s invitation to coworking spaces, thinking about AI and education \[35:15\] Wednesday Community Lunches — and why you should come hungry --- ## 🎯 Thematic Breakdown ### **Peer-Led Learning Is the Future — But We’ve Forgotten How to Do It** Dan shares how he rediscovered the magic of learning in community, without a “sage on the stage.” It’s not a theory. It’s a method. And it works. ### **How Camden Collective and Space4 Sparked a Movement** A coding bootcamp in a donated space. A coworking co-op that said yes. Dan reflects on the generosity and risk that made Founders and Coders possible. ### **Why Software Development Won’t Look the Same in 3 Years** AI isn’t coming. It’s here. Dan explains how code is already being written differently — and what today’s learners need to stay relevant tomorrow. ### **COVID, Layoffs, Apprenticeships — and the Grind Behind the Growth** 2020 was the best and worst year. A glimpse into how they kept going when fees vanished, and why apprenticeships became the next step. ### **Coworking as Civic Infrastructure: A Real London Case Study** Most spaces host. Space4 committed. Dan explains why this partnership works — and how other coworking spaces can do the same (if they stop being afraid of mess). ### **Gaza Sky Geeks and the Unfinished Legacy of Peer-Led Training** From Nazareth to Gaza, Hebron to Hackney — the wild and fragile international arc of Founders and Coders, including what remains after the ### **Serendipity Is Real — But So Is Showing Up Every Week for 12 Years** Dan didn’t plan to be here. But he never left. And that quiet, stubborn consistency may be the most powerful lesson in this episode. --- ## 🔗 Links & Resources **Dan Sofer & Founders and Coders** [Founders and Coders](https://www.foundersandcoders.com/?ref=londoncoworkingassembly.com) [https://www.linkedin.com/in/dsofer/](https://www.linkedin.com/in/dan-sofer-025329/?ref=londoncoworkingassembly.com) **Community & Collaboration** [Gaza Sky Geeks](https://gazaskygeeks.com/?ref=londoncoworkingassembly.com) [Yala Digital Co-op](https://yala.coop/?ref=londoncoworkingassembly.com) [Outlandish](https://outlandish.com/?ref=londoncoworkingassembly.com) [Camden Collective](https://camdencollective.co.uk/?ref=londoncoworkingassembly.com) [Space4](https://www.space4.tech/?ref=londoncoworkingassembly.com) [Tony David Author](https://anthonydavidwriter.com/?ref=londoncoworkingassembly.com) **Coworking Community** [London Coworking Assembly](https://londoncoworkingassembly.com/) [Coworking Values LinkedIn Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) [Workspace Design Show – Feb 2026](https://workspacedesignshow.com/?ref=londoncoworkingassembly.com) --- ## 🧠 One More Thing Coworking can be more than just flexible workspaces — it can also serve as infrastructure for learning, resilience, and connection across borders. Every episode of the Coworking Values Podcast explores the values that make this possible: **Accessibility, Community, Openness, Collaboration, and Sustainability**. If this resonates, rate, follow, and share. You never know who’s listening — or who needs this blueprint right now. **Community is the key 🔑** ### Building the Next Generation of Coworking Careers with Sam Shea URL: https://londoncoworkingassembly.com/building-the-next-generation-of-coworking/ Last updated: 2025-07-22T22:23:33.000Z Building the Next Generation of Coworking Careers with Sam Shea 0:00 /200 1× *"For someone who's been in the industry for eight years, I get tired of telling people what coworking is. I want people just to know and understand."* Sam Shea discovered coworking the way most brilliant ideas are found — by accident, whilst dreaming up something else entirely. As a kid obsessed with entrepreneurship (selling bookmarks to neighbours, attempting to rebrand rocks), she'd imagined something called "the Living Space" — a place where people could gather, work, and share meals outside their homes. When the internet finally let her research this concept properly around 2010, she made the deflating discovery that every entrepreneur eventually makes: someone had beaten her to it. But rather than disappointment, this led to fascination. Here was proof that her instincts were sound; this hunger for a community workspace was universal enough to spawn an entire movement. The problem? Her small town outside Charlotte had no coworking spaces. The nearest was WeWork in New York City — miles away from where real people like her lived. Fast-forward to 2025, and Sam sits at the intersection of that same tension. Through her role at Liquid Space and as founder of Future Leaders of Coworking, she witnesses the full spectrum of the industry daily — from neighbourhood spaces like [Alkaloid Networks in Atlanta](https://alkaloid.net/?ref=londoncoworkingassembly.com) (where she's a member) to enterprise-scale operations. Sam is watching thousands of career-hungry professionals enter an industry that still can't properly define itself to the outside world. The evidence is maddening: London alone has 1,300 coworking spaces, yet when you set up your LinkedIn profile, you're forced to choose between "real estate," "management consulting," or "hospitality." It's like being vegetarian in a restaurant that only serves chicken or beef. > Sam and her team at Future Leaders have launched a [Change.org](https://www.change.org/p/add-coworking-as-an-industry-on-linkedin?ref=londoncoworkingassembly.com) petition demanding LinkedIn recognise coworking as its own industry category — because you can't build careers in a sector that doesn't officially exist. ## Timeline Highlights - **\[01:11\]** *"I'm known for aggregator strategy, community building. I'm known for being a connector. I would say I would like to be known for being a little bit visionary."* - **\[03:06\]** *"There were times where I needed to get away from home, whether I was an angsty teenager and I just wanted to break free from my parents."* - **\[05:06\]** *"I had dreamed up a concept called the Living Space... I thought, Why isn't this in my town? That would be amazing."* - **\[08:36\]** *"I basically didn't have any friends in Boston. I was seeking connection, and I thought, No one's going to invite me out, I might as well invite others."* - **\[16:25\]** *"You don't have to code-switch into a different corporate being. When you show up there, you can come as you are."* - **\[19:08\]** *"It's like improv. You're quick on your feet when you're in a community management role."* - **\[23:24\]** *"I personally did it for three years, and that was plenty of time for me to understand it. But I also miss that community management role all the time."* - **\[25:30\]** *"I noticed that there were no organisations devoted to future leader success across the coworking world."* - **\[28:08\]** *"I've often thought, Sam, if only you could go to LinkedIn and when you choose your industry, there was a drop-down menu and you could click coworking, what do you think that would do?"* - **\[29:04\]** *"That is something that Future Leaders of Coworking has started. We did do a [change.org ](https://www.change.org/p/add-coworking-as-an-industry-on-linkedin?ref=londoncoworkingassembly.com)petition."* - **\[31:29\]** *"You can find Future Leaders of coworking at futureleadersofcoworking.com."* --- ## The Community Manager Career Paradox There's something beautifully broken about how people stumble into coworking careers. Unlike hospitality — where you start as a bartender, become shift leader, then restaurant manager in a predictable progression — coworking careers feel like career improv. Sam spent three years as a community manager and describes it as the ultimate generalist training: *"It's managing the P&L of the space, so overseeing the finances and making sure that you're on par for KPIs. It covered so many different things."* The role demands everything at once. You're an event planner, operations coordinator, salesperson, financial analyst, therapist, and social connector. As Sam puts it: *"There are very few jobs in which you spend that many hours a day with your end-user customer."* The intimacy is real — she's still close friends with members from spaces she managed years ago. But here's the career confusion: what comes next? Sam met people who've done community management for one year, others for ten years. The path isn't clear because the industry itself is still writing its own job descriptions. If you work for a single location with no scaling ambitions, you might have access to fewer than five total roles. If you're willing to move between brands, you can craft a career around marketing, operations, or member experience — but you're essentially building the bridge as you walk across it. The promise of **Future Leaders of Coworking** is to make these paths visible. Not to create one rigid ladder, but to help people see the multiple directions possible within an industry that's diverse enough to support everything from neighbourhood third places to enterprise workspace solutions. --- ## The Third Place That Saved an Angsty Teenager Sam's relationship with third places started with necessity, not theory. Growing up in Davidson, North Carolina, her options were limited: the coffee shop, the library, or CVS Pharmacy. *"If I was not at the coffee shop or the library, I was at the CVS Pharmacy Store. That's where I would hang out and gather with my friends."* These weren't Instagram-worthy spaces or designed community hubs. They were refuges — places where an angsty teenager could escape family dynamics without paying an entry fee. The library became her sanctuary, offering both solitude for projects and the possibility of unexpected encounters. This early hunger for places that weren't home or work explains her adult obsession with bringing people together. She describes herself as someone who *"could never sit with myself"* — always throwing herself into clubs, starting a babysitter's club, a dog walker's club, anything to create connection points for people who might be too shy to make those bridges themselves. The pattern continued in Boston post-graduation, where loneliness drove her to start the Boston Ladies Brunch Club on Meetup.com. *"No one's going to invite me out; I might as well invite others."* The group grew to hundreds because she'd identified something universal: the need for structured social connection in a new city. What's fascinating is how this personal need for gathering spaces evolved into professional expertise in creating them. Sam's instinct for reading room dynamics — knowing who to call on first during icebreakers, identifying natural advocates — comes from years of being the person desperate enough to organise the thing that didn't exist. --- ## The Spectrum Problem: From Neighbourhood Gems to Corporate Chains Sam occupies a unique vantage point in the coworking universe. Through Liquid Space, she *"gets to interact daily with different spaces, everyone from the indie workspace up to the larger global chains."* It's like being a translator between different species within the same ecosystem. Her heart lives in neighbourhood spaces like Alkaloid Networks, where she's been a member for three years. These are the spaces that echo her original "Living Space" vision — places where *"you can come feel like yourself. You don't have to code-switch into a different corporate being."* But her professional eye recognises the value across the entire spectrum: *"Whether you're going to meet a friend as a remote worker, or if you're going to meet up with your enterprise team and you need a larger suite accommodation, I think that there's room for all different kinds of third spaces to thrive."* The challenge isn't choosing sides — it's helping the world understand that coworking encompasses all of it. The corporate real estate sector is finally catching up to what coworking pioneers knew years ago: *"Flexibility and workplace choice is the future."* However, in the rush to adopt "flex workspace," the essential community DNA of coworking risks being diluted. This is why LinkedIn recognition matters so much. When coworking gets lumped into "real estate" or "hospitality," it obscures what makes it fundamentally different. Sam argues: *"The faster that we can make sure that the world knows that coworking is not necessarily commercial real estate, I think everyone will be in a better position."* --- ## The Isolation of Working in Community Here's the irony that drives Sam's mission: coworking professionals spend their days creating connections for others whilst remaining professionally isolated themselves. *"I found that a lot of people in our industry are siloed. If they come into coworking, they're only familiar with the one brand that they work for, and they're not necessarily getting exposure to the global world of coworking."* This isolation hinders both individual careers and industry development. A community manager in Birmingham might face the same challenges as someone in Barcelona, but they'll never discover this without deliberate connection efforts. Meanwhile, industry conferences attract mostly owners, executives, and vendors — leaving the front-line professionals who deliver the daily magic largely invisible. Future Leaders of Coworking addresses this through peer-to-peer connection, mentorship matching, and quarterly workshops focused on career growth. But the deeper goal is cultural: *"How do we get everyone, not just the owners and the executives, super passionate and excited to share that knowledge and expertise with the world... I think that starts from the bottom."* The vision is powerful: thousands of community managers and mid-career professionals becoming vocal advocates for the industry, sharing expertise, celebrating victories, and making coworking's value proposition impossible to ignore. When the people doing the work become the people telling the story, everything changes. --- ## The Numbers That Could Change Everything Bernie poses the crucial question: What would happen if LinkedIn added coworking to its industry dropdown? Sam's response captures the frustration of working in a shadow economy: *"There are so many amazing coworking professionals around the world that are actively posting on LinkedIn. Unless you know where to go, you won't know where to find one another."* The petition exists, launched by Sam's team at [Change.org](https://www.change.org/p/add-coworking-as-an-industry-on-linkedin?ref=londoncoworkingassembly.com). London alone has 1,300 coworking spaces. The LinkedIn Coworking group reaches 650+ people weekly. The infrastructure for viral success is in place — it just needs to be activated. But this isn't really about LinkedIn recognition. It's about legitimacy, career visibility, and industry coherence. When someone selects "coworking" as their professional category, they're not just updating their profile — they're claiming membership in a movement that's reshaping how humans relate to work and their surroundings. The petition represents something larger: the industry's transition from scrappy startup phase to mature professional sector. A sector where brilliant, community-obsessed people like Sam can build careers without constantly explaining what they do for a living. --- ## Links & Resources ### Sam Shea's Work - [Future Leaders of Coworking](https://www.futureleadersofcoworking.com/?ref=londoncoworkingassembly.com) - [Sam Shea on LinkedIn](https://www.linkedin.com/in/samanthashea/?ref=londoncoworkingassembly.com) - [LinkedIn Campaign Petition](https://www.change.org/p/add-coworking-as-an-industry-on-linkedin?ref=londoncoworkingassembly.com) - [Liquid Space](https://liquidspace.com/?ref=londoncoworkingassembly.com) - [Alkaloid Networks in Atlanta](https://alkaloid.net/?ref=londoncoworkingassembly.com) - Follow Future Leaders of Coworking on [LinkedIn](https://www.linkedin.com/company/future-leaders-of-coworking-floc/?ref=londoncoworkingassembly.com) and [Instagram](https://www.instagram.com/futureleadersofcoworking?ref=londoncoworkingassembly.com) - Board Members: Dashon Brown, Caroline Van Denijn, Annie Olson, Blaise Randall ### Projects & Community - [AI for Coworking Quiz](https://ai-coworking.scoreapp.com/?ref=londoncoworkingassembly.com) - [Unreasonable Connection – Sign up on Luma](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) - [Unreasonable Hospitality](https://www.unreasonablehospitality.com/?ref=londoncoworkingassembly.com#TheBook) - [Jon Alexander’s Citizenship Book](https://www.johnalexander.co.uk/?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/showcase/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [European Coworking Day](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [5 Biggest Mistakes Coworking Community Builders Make (And How to Avoid Them)](https://londoncoworkingassembly.com/) - [Workspace Design Show](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Connect with Bernie](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) --- ## One More Thing Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support helps others discover how coworking enriches lives, builds careers, and strengthens communities. Community is the key 🔑 ### Forget CVs—Ask About Spare Time: A New Way to Welcome Refugees with Mikael Johansson URL: https://londoncoworkingassembly.com/forget-cvsask-about-spare-time-a/ Last updated: 2025-07-10T07:30:29.000Z Forget CVs—Ask About Spare Time: A New Way to Welcome Refugees with Mikael Johansson 0:00 /200 1× *"We are the bridge that can make the trust between the system and the association that can make the trust become more vivid."* ## Episode Summary The swimming champion had been waiting tables for months. Nobody in the official integration system had bothered to ask the right question. They wanted to know about his qualifications, his work history, and his Swedish language skills. All the bureaucratic boxes that fit neatly into government forms. But when Mikael Johansson's team met him, they asked something different: "What did you do in your spare time?" That question changed everything. University swimming champion in Syria. Youth coach. Skills that had nothing to do with his CV and everything to do with what Malmö's community needed. One training session with a local swimming club later, they hired him immediately. His Swedish wasn't perfect, but his skills were exactly what they were looking for. This is the story of Föreningslots Malmö—literally "Association Guide," but "lots" means tugboat. The small, powerful boats that guide massive ships safely into harbour. That metaphor isn't accidental. Mikael runs a model that challenges everything we think we know about integration, networking, and how communities work. Since 1945, Malmö Ideella has been the umbrella organisation for approximately 300-400 member associations, including churches, football clubs, and educational groups. When refugees started arriving in larger numbers, they didn't just process them through government systems. They created tugboats. Malmö sits connected to Copenhagen by a bridge, and 185 different countries are represented in one place. However, what makes it remarkable is that when newcomers arrive, they are not interrogated about their past. They get asked about their dreams. The ResMove project takes this further, connecting refugees specifically to coworking spaces across Europe. Not just for the workspace, but for the networks, mentorship, and community connections that make landing in a new country possible. What emerges is a working alternative to the polarisation and exclusion that defines so much of our current moment. It's messy, human, and surprisingly effective. --- ## Timeline Highlights \[01:08\] Setting impossible standards: "I want to be known for having written the world's best novel ever" \[02:03\] Malmö revealed: Sweden's third-largest city, bridge to Copenhagen, "185 different countries representing Malmö" \[04:45\] From project to permanence: Föreningslots started as asylum seeker support, became essential infrastructure \[06:43\] Historical roots: "We started in 1945, in the aftermath of the Second World War" \[08:36\] The crucial difference: "Associations don't ask questions about things that maybe are hard to talk about" \[10:51\] The bridge principle: "We are the bridge that can make the trust between the system and the association" \[13:46\] ResMove's mission: "I see the coworking spaces like a catalyst for these people" \[17:19\] Bernie's Faceworks connection: LinkedIn profiles vs CVs and why community matters more \[19:54\] The swimming champion revelation: "We asked him about what you do in your spare time" \[22:12\] Network multiplication: "If we could help them get more contacts that have more contacts themselves" \[24:50\] The tugboat metaphor: "Föreningslots" means association guide, "lots" means tugboat \[26:07\] Facing invisible barriers: "There are obstacles when it comes to the economy", and hidden norms \[28:16\] Two-way transformation: "We will also help the coworking spaces to be more inclusive" \[29:18\] Bernie's insight about feeling seen: "You have to go and invite people one by one" --- ## The Questions Nobody Asks Government integration programmes ask the wrong questions. They want qualifications, work history, and language proficiency. All the official stuff that fits into databases and funding reports. Mikael's team asks: "What did you do in your spare time?" That shift in curiosity revealed a Syrian university swimming champion who'd also coached youth. His Swedish wasn't perfect, but his skills were exactly what the local swimming club needed. After one training session, they hired him immediately. "No one had asked him about what he had done when he was studying or working; they just asked about those things," Mikael explains. "But we asked him about what you do in your spare time." The lesson extends beyond refugee integration. Most networking fails because we lead with credentials instead of curiosity about what people actually love doing. Bernie recognises this from his work in London: "So many people have got jobs they wouldn't apply for, but they've just been in the room and hit it off with someone." You can't teach networking, but you can create conditions that foster it naturally. --- ## Why Associations Beat Bureaucracy "Associations don't ask questions about things that maybe are hard to talk about," Mikael explains with quiet conviction. When you've fled your country, the last thing you need is another interrogation about your past. Government systems demand documentation, explanations, and proof of who you were before your world fell apart. Football clubs care about whether you can coach kids. Churches want to know if you play an instrument. Educational groups need help with accounting. The barriers to entry are human-sized, not institutional. "In general, the associations are much more welcoming to newcomers," Mikael notes. They operate on trust and contribution, not paperwork and background checks. This insight cuts deeper than refugee work. It reveals how real community integration works for anyone landing somewhere new, whether you're fleeing war or just moving for work. ## The Tugboat Principle Bernie gets visibly excited when Mikael explains the metaphor: "I'm above average excited about that, folks, because here in Vigo, a lot of big container ships and cruise liners come in all the day... There's all these tugboats in the Bay of Vigo guiding these bigger boats in all the time." Föreningslots translates as "Association Guide," but "lots" specifically means tugboat. Not the tourist guide you'd hire for sightseeing, but the small, powerful boat that guides massive ships safely into harbour. Malmö Ideella acts as the tugboat for 300-400 member associations. They know which football club needs a coach, which church group needs someone who speaks Arabic, and which educational association could use help with numbers. Government systems don't have this granular knowledge of community needs. "We know the associations," Mikael explains. "So we are the bridge that can make the trust between the system and the association that can make the trust become more vivid." The tugboat doesn't do the work of the big ship. It ensures the boat reaches its destination without colliding with anything. --- ## The Network Multiplication Effect "If we could help them get more contacts that have more contacts themselves, so the person gets a bigger network, then we have done even more than maybe a lot of governmental bodies are doing." This is where Mikael's model transcends traditional integration work. It's not about finding one job or making one connection. It's about connecting people to networks that multiply opportunities naturally. The swimming coach didn't just get hired. He gained access to the entire swimming community in Malmö—parents, other coaches, sports administrators, and people who might need his skills in completely different contexts. Bernie connects this to his experience with Urban MBA in London: "You can't teach networking. You have to let it happen with people, and throwing people together to bump into each other is one of the best things groups like yours can do." --- ## The Invisible Barriers Problem Even in welcoming communities, obstacles exist. Economic barriers—you can't join the opera if you can't afford tickets. Social barriers—golf clubs with expensive membership fees. Cultural barriers—the invisible norms that nobody explains but everyone's expected to know. "There are obstacles when it comes to the economy," Mikael acknowledges. "But there is also a challenge when you want to play golf, for example. So there are some obstacles." Then there's the deeper issue: "We have the problem with the norms in both the society and the association. Both the visible norms and the invisible norms." Mikael's insight: "We cannot just say that we go to an association and be a part of an activity... We must also do the other part to help the association become even more open." Integration is a two-way street. Communities need to examine their own assumptions about accessibility, rather than expecting newcomers to figure everything out. --- ## What Coworking Spaces Can Learn The ResMove project connects refugees to coworking spaces across Europe, but it's not just about access to workspace. "I see the coworking spaces like a catalyst for these people," Mikael explains. Not just a place to work, but where dreams become achievable through human connections. Where someone might find a mentor who knows how to start a company, or a collaborator who needs their specific language skills. The model challenges coworking operators to think beyond membership fees and hot desks. How do you become a tugboat for your community? How do you create conditions for organic networking rather than forced networking events? Bernie's connection to Faceworks illustrates this perfectly. When Ukrainian refugees arrived in London, well-meaning volunteers tried to teach CV writing. But CVs are intimidating in any language, let alone a second one. What worked was LinkedIn profile workshops—more informal, more visual, more aligned with how people find opportunities now. ## The Two-Way Transformation "We will also help the coworking spaces to be more inclusive," Mikael explains. The ResMove project isn't just about helping refugees access coworking—it's about helping coworking spaces understand how to be genuinely welcoming. This acknowledges something most inclusion efforts miss: the problem isn't just that marginalised people don't know how to access opportunities. It's that the opportunities weren't designed with them in mind. Bernie captures this in his observation about feeling seen: "It's one thing to say everybody's welcome, but you have to go and invite people one by one and not announce things. Go and ask people, go and let people know they are welcome rather than just emailing them." Broadcasting welcome messages isn't enough. Real inclusion happens through individual invitation, personal attention, and genuine curiosity about what people bring to the table. --- ## Beyond Refugee Integration What makes Mikael's model powerful is how it reveals the mechanics of community integration for everyone. The Syrian swimming coach's story isn't just about helping refugees—it's about how we all find our place in new communities. Most of us have been the newcomer somewhere. Starting a new job, moving to a new city, joining a new community. The feeling of not knowing the invisible rules, not understanding how things work, not knowing who to talk to or how to contribute. The questions that unlock belonging aren't about credentials. They're about curiosity: What do you love doing? What are you good at? What would you do if resources weren't a constraint? When Mikael says associations "strengthen the person's belief... in getting more contacts that can help them maybe fulfil a dream," he's describing something universal. We all need places where our contributions matter, where our skills are valued, and where our dreams are taken seriously. --- ## The Historical Thread Malmö Ideella started in 1945, "in the aftermath of the Second World War, and a lot of people came from different parts of Europe to Malmö, and then a lot of youth associations wanted to create more activities for these youth." The refugee crisis didn't create the model—it revealed the enduring wisdom of it. For nearly 80 years, this city has been figuring out how to welcome newcomers through association life rather than bureaucratic processing. What worked for displaced Europeans in 1945 continues to work for Syrian refugees in 2024\. The technology changes, the languages change, but the human need for belonging, contribution, and community remains constant. ## The Catalyst Principle "I see the coworking spaces like a catalyst for these people," Mikael says about ResMove participants. Not a destination, but an accelerator for whatever they're trying to achieve. This reframes our entire perspective on the workspace. It's not about providing desks and WiFi. It's about creating conditions where dreams become achievable through human connections. The Syrian swimming coach found his place through a sports club, not a coworking space. But the principle is the same: match people's gifts with community needs, create opportunities for organic networking, and remove barriers to participation. ## What This Means for Community Builders Mikael's work offers a blueprint for anyone building community, whether it's refugee integration, coworking space management, or neighbourhood organising. Start with the right questions. Ask about dreams and spare time activities, not just qualifications and work history. Understand your role as a tugboat. You're not doing the work for people—you're helping them navigate safely to where they can do their own work. Address barriers honestly. Economic obstacles, social norms, invisible rules—acknowledge them and actively work to remove them. Think two-way. Don't just help newcomers adapt to your community; help them thrive. Help your community become a more genuinely welcoming place. Focus on network multiplication. One good connection leads to many others. Your job is to create the first connection and trust the network effects. --- ## Links & Resources **Mikael Johansson's Work** - [Föreningslots Malmö](https://www.foreningslots.se/?ref=londoncoworkingassembly.com): Association guide and refugee integration model - [Malmö Ideella](https://www.malmoideella.se/?ref=londoncoworkingassembly.com): Umbrella organisation for 300-400 associations since 1945 - [Nobel21](https://www.nobel21.se/?ref=londoncoworkingassembly.com): Additional project work - Mikael Johansson on [LinkedIn](https://www.linkedin.com/in/foreningslots-mikael-johansson1/?ref=londoncoworkingassembly.com) **Projects & Community** - [European Coworking Day](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [London Coworking Assembly](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) - [European Coworking Assembly](https://coworkingassembly.eu/?ref=londoncoworkingassembly.com) **Bernie's Projects** - [AI for Coworking Quiz](https://ai-coworking.scoreapp.com/?ref=londoncoworkingassembly.com): Free assessment tool for coworking spaces - [Coworking Values Podcast](https://www.linkedin.com/showcase/coworking-values-podcast/?ref=londoncoworkingassembly.com): LinkedIn showcase page - [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com): 8,000+ member community - [Workspace Design Show](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com): February trade show and conference in London - [Unreasonable Connection Events](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com): Monthly online gatherings for coworking operators - [Bernie's LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com): Connect directly --- ## One More Thing Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support helps others discover how coworking enriches lives, builds careers, and strengthens communities. Community is the key 🔑 ### When Yoga Becomes Work: The Dark Side of Coworking Wellness with Dr. Adèle Gruen URL: https://londoncoworkingassembly.com/when-yoga-becomes-work-the-dark-side/ Last updated: 2025-07-09T17:52:25.000Z When Yoga Becomes Work: The Dark Side of Coworking Wellness with Dr. Adèle Gruen 0:00 /200 1× *"It's not necessarily your boss telling you to do yoga, but yourself thinking that if you don't do yoga, if you don't do these networking events, you might not be as good as you would like at your job."* The wellness class ends. Everyone rolls up their mats, checks their phones, and heads back to their desks. Productivity restored. Focus recharged. Another tool in the productivity arsenal. But what happens when yoga stops being about you and starts being about your quarterly targets? Dr. Adèle Gruen has spent years immersed in coworking spaces, observing how community activities evolve into business development opportunities. Her research reveals something uncomfortable: the very things that should restore us—yoga, networking events, communal meals—are being weaponised for work. As Junior Professor at Université Paris Dauphine-PSL, Adèle's 2021 paper "Customer Work Practices and the Productive Third Place" mapped how coffee shops became work accelerators. Her latest research on "Consumptive Work in Coworking" exposes how coworking spaces turn everything—from baking classes to meditation—into productivity tools. It isn't about corporate wellness programmes imposed from above. It's about the pressure we put on ourselves to turn every moment into a work opportunity. Adèle calls it "neo-normative alienation"—when you become your productivity overseer. Currently researching urban foraging ("I like weird stuff and I like people who do unexpected things"), Adèle embeds herself in the communities she studies. She attends workshops, learns skills, and spends hours understanding how people work and live. This conversation reveals the collision between two worlds: the traditional third place, which built community through leisure, and the emerging "productive third place," where everything becomes work. For coworking operators, it's a mirror. For community builders, it serves as a warning. For anyone who has ever felt guilty for not networking at a yoga class, it's validation. --- ## Timeline Highlights **\[01:29\]** The research curiosity that drives everything: "I like weird stuff and I like people who do unexpected things" **\[06:26\]** Why academic literature got third places wrong: "We didn't buy this discourse that people who worked in cafés were only silencing it" **\[09:52\]** The birth of "customer-workers": "We played around with cost worker or work customer... how do you do when there is no word to describe what you're seeing?" **\[12:56\]** Professional identity performance: "They advertise themselves as working in that space... they benefit from the imaginaries of that coworking space brand" **\[15:28\]** Bernie's realisation about the productivity machine: "It feels like you go to work, you go through the door, and you never have to leave" **\[17:57\]** The self-imposed pressure trap: "It's not necessarily your boss telling you to do yoga, but yourself thinking that if you don't do yoga... you might not be as good" **\[18:49\]** The burnout solution that creates more burnout: "The solution was to propose more meditation and wellness within the space. It's a never-ending circle" **\[20:10\]** community as marketplace: "Community enables them to sell better... the bigger the coworking space, the bigger the community, the more it resembles a market" **\[22:14\]** The proximity economy: "70% of people in coworking spaces said their business came from the people sitting near them" **\[24:46\]** work as lifestyle aspiration: "At least your work is more fun and you're not stuck behind a desk" **\[26:19\]** The exclusion problem: "A lot of people cannot engage in after-work networking events, especially if they involve alcohol" **\[27:16\]** What's next: "Part-time consultant, part-time farmer... people who work differently in the new ways of working" ## The Customer-Worker Revolution The coffee shop wars began with a simple observation that academics had overlooked entirely. "We didn't buy this discourse that was saying basically that people who worked in cafés were only silencing it and being very detrimental to the cafés," Adèle explains. The research establishment viewed these laptop warriors as parasites destroying the social fabric of third places. But something more complex was happening. Ray Oldenburg's "third place"—spaces dedicated to socialising between home and work—was evolving. Customer-workers weren't just exploiting coffee shops; they were transforming them into "productive third places" that actively cater to work whilst maintaining social energy. The language gap reveals the shift: "We played around with cost worker or work customer... how do you do when there is no word to describe what you're seeing in your data?" When you need to invent words, you know something fundamental is changing. ## The Professional Identity Marketplace Here's where coworking spaces become something more sophisticated than laptop squatting. "They advertise themselves as working in that space, and some of the coworking spaces have a very powerful brand," Adèle notes. "Independent workers benefit from the imaginaries of that coworking space brand that trickles down to their own business." Bernie recognises this immediately: "I know people that have said they work in some of those places... they will go, 'Oh, we're in the same office as X company' or 'Yes, we're in the same building as the BBC.'" This isn't proximity bragging—it's strategic identity construction. Coworking spaces serve as platforms for professional legitimacy, particularly for independent workers who lack traditional institutional credentials. The brand association works both ways. Members gain credibility from prestigious coworking brands, whilst spaces cultivate reputations that attract high-value members. It's an upward spiral of perceived status. But it creates exclusions based on who can afford premium spaces and who understands how to leverage brand associations for business development. ## The Consumptive Work Trap Bernie's realisation cuts to the heart of the transformation: "It feels like you go to work, you go through the door, and you never have to leave. There's this industrial productivity machine going on." This is "consumptive work"—the strategic use of consumption activities for work purposes. Yoga classes become focus sessions. Baking workshops become networking events. Communal meals become business development opportunities. "When they do yoga, it's also about finding productivity and focus. When you attend a baking class, it's also for networking, business development," Adèle explains. "What we are showing is that when you take work into these leisure activities or wellness activities, it becomes work, and then you're not doing it for its own sake." The psychology is insidious. It's not corporate mandates forcing you to network over cocktails. It's the pressure you put on yourself. "It's not necessarily your boss telling you to do yoga, but yourself thinking that if you don't do yoga, if you don't do these networking events, you might not be as good as you would like at your job." This is "neo-normative alienation"—when you become your productivity overseer. ## The Burnout Feedback Loop The solution to burnout in coworking spaces reveals the depth of the problem. "Some of the coworking managers were very much aware of the burnout situation," Adèle observes. "But the solution was to propose more meditation and wellness within the space. It's a never-ending circle." More wellness becomes more work. More community pressure becomes more pressure. The very things meant to restore us become another performance metric. When consumption becomes strategic, it ceases to be restorative. When community becomes commerce, it ceases to be a community. ## Community as Market The bigger the space, the more transactional it becomes. "Community enables them to sell better," Adèle explains. "The bigger the coworking space, the bigger the community, the more it resembles a market, a market for work." Bernie shares the statistics that prove it: "70% of people in coworking spaces said their business came from the people sitting near them, and it was proximity. I'd be on the phone, I'd be like, 'Oh, yes, you need a videographer?' And, Adèle, yeah, because you're there and I know you, you get the job." The platforms amplify this effect. Digital tools enable members to "scan and find someone very quickly," creating what one developer called a "business enablement platform." But size changes everything. Smaller spaces foster more authentic community, though with fewer business outcomes. Larger spaces become more efficient markets but lose genuine connection. ## The Lifestyle Deception Something deeper lurks beneath these work transformations. "Our respondents also expect work to be more like leisure," Adèle observes. "There is a sense of, I know I'm doing that, but at least it's part of this lifestyle aspiration that work is becoming a lifestyle in a way. Fluid." Bernie connects this to his own experience: "No one makes me work 9-to-5 somewhere. I always tell people to do calls on WhatsApp because I can walk and talk, and I walk around the park here doing calls, and it's just way nicer." The fluidity feels empowering until you realise the boundaries have dissolved entirely. Work expands to fill every space and activity. Leisure becomes strategic. Community becomes commerce. The promise is freedom. The reality is total absorption. ## The Inclusion Crisis The most damaging aspect isn't burnout—it's exclusion. "A lot of people cannot engage in after-work networking events, especially if they involve alcohol," Adèle notes. "People who are parents, particularly mothers... those who cannot go in crazy work hours or who are in a bit of a more rigid work contract." Bernie recognises this pattern: "For some reason in 2025, men have to stay out and women have to go home, which I don't agree with, but it's odd how that is a thing." The alcohol issue compounds the problem: "I don't drink... I would rather go for a delicious coffee than sit in a pub." When community-building relies on after-hours events, consumption activities, and lifestyle alignment, it systematically excludes individuals based on their family responsibilities, religious practices, health conditions, and economic constraints. The spaces that claim to be most inclusive—offering everything from yoga to cocktail classes—often create the most sophisticated exclusions. ## What This Means for Coworking Operators Adèle's research offers a crucial takeaway for space operators: "It's important to discuss how you make these events accessible to all of the workers within the coworking space, especially those who cannot go in crazy work hours or who are in a bit of a more rigid work contract." The solution isn't to eliminate community activities or wellness programmes. It's to acknowledge that they're becoming work and design accordingly. Some activities need to remain purely social, purely human, purely about connection without an agenda. At times, in specific settings, and during certain conversations, it's necessary to resist the urge to be productive. The future belongs to spaces that can hold complexity—productive and social, individual and collective, professional and human. ## Beyond Coworking: Where the Research Goes Next Adèle's curiosity doesn't stop at coworking spaces. Currently researching urban foraging, she's also investigating "people who work from home in the service industry": "If you're a hairdresser and you turn your house into a hair salon, but you have to manage your kids and your clients at the same time." Another project examines "part-time consultant, part-time farmer" combinations—people choosing "pluri-activity that involves farming." "I keep on looking at people who work differently in the new ways of working, but I try to make the move towards a bit more of the ecological transition within that and sustainability." The through-line is clear: Adèle studies people who work differently, who refuse conventional boundaries, who create new ways of organising life and labour. Her work reveals that the future of work isn't just about flexibility or productivity—it's about fundamental questions of how we want to live, what we value, and how we structure society around human flourishing rather than economic efficiency. ## 🔗 Links & Resources **Adèle Gruen's Work** - ["Customer Work Practices and the Productive Third Place"](https://scholar.google.com/citations?view%5Fop=view%5Fcitation&hl=fr&user=94fATBQAAAAJ&citation%5Ffor%5Fview=94fATBQAAAAJ:W7OEmFMy1HYC&ref=londoncoworkingassembly.com) (Journal of Service Research, 2021) - "[Consumptive Work in Coworking: Using Consumption Strategically for Work](https://scholar.google.com/citations?view%5Fop=view%5Fcitation&hl=fr&user=94fATBQAAAAJ&citation%5Ffor%5Fview=94fATBQAAAAJ:u5HHmVD%5FuO8C&ref=londoncoworkingassembly.com)" (Journal of Consumer Research, 2025) - **Adèle’s** [Google Scholar Profile](https://scholar.google.com/citations?user=94fATBQAAAAJ&hl=fr&ref=londoncoworkingassembly.com): Complete research publications and citations - **Adèle on** [LinkedIn](https://www.linkedin.com/in/ad%C3%A8le-gruen-9999b47/?ref=londoncoworkingassembly.com) **Research Community** - [Research Group for Collaborative Spaces (RGCS)](https://rgcs-owee.org/?ref=londoncoworkingassembly.com): Academic network studying new ways of working **Bernie's Projects** - [AI for Coworking Quiz](https://ai-coworking.scoreapp.com/?ref=londoncoworkingassembly.com): Free assessment tool for coworking spaces - [London Coworking Assembly](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com): Regular community events and networking - [Unreasonable Connection](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com): Monthly online gatherings for coworking operators - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/showcase/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Bernie's LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com): Connect directly **Industry Events & Resources** - [European Freelancers Week](https://coworkingday.eu/?ref=londoncoworkingassembly.com): September networking and education - [Workspace Design Show London](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com): February trade show and conference - [Coworking LinkedIn Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com): 8,000+ member community --- ## 🧠 One More Thing Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support helps others discover how coworking enriches lives, builds careers, and strengthens communities. Community is the key 🔑 ### Why Your Coworking Space Matters More Than You Think with Helena Norberg-Hodge URL: https://londoncoworkingassembly.com/why-your-coworking-space-matters/ Last updated: 2025-07-03T11:06:43.000Z Why Your Coworking Space Matters More Than You Think with Helena Norberg-Hodge 0:00 /200 1× ## Episode Summary *"We are being driven by a blind system that we support when we remain blind to it."* Helena Norberg-Hodge doesn't talk about going local like it's a lifestyle choice. She talks about it like someone who's spent 50 years watching globalisation systematically dismantle communities, turn citizens into consumers, and leave people desperately lonely in a world designed to profit from division. As the founder of Local Futures, Helena has witnessed the shift from collective citizen action to individual consumer guilt. She's seen how trade treaties quietly handed power to global corporations, how algorithms now thrive on polarisation, and how the last five years of manufactured division aren't an accident. But she's also seen something else—the quiet revolution happening in community gardens, local food economies, and yes, coworking spaces where people are choosing to step back from the madness. This isn't another conversation about sustainability or buying different products. It's about understanding that your coworking space sits at the intersection of economic resistance and psychological healing. About why human connection comes before nature connection. About using the currency you already have to build the infrastructure you actually need. Helena breaks down the invisible empire of global trade, explains why the "inner peace first" movement keeps us trapped, and offers concrete steps any coworking space can take to become an anchor for local resilience. Tilley, Bernie and Helena discuss bread in Galicia, burnout in London, and the healing power of working with soil and seeds. We also talk about cash—the kind you can hold, the kind that doesn't disappear into blockchain energy consumption, the kind that can rebuild a local mill through grassroots sweat and tears. This episode is for anyone who senses the future isn't digital—it's local. For anyone building a community who needs permission to slow down without losing their fire. And for anyone wondering how to create real change when the whole system seems designed to keep you isolated and overwhelmed. --- ## Timeline Highlights \[00:06\] Bernie invites listeners to Unreasonable Connection—networking for people who hate networking \[01:16\] Helena introduces herself as a 50-year pioneer of worldwide localisation \[02:33\] The hard truth about going local: "It's quite hard to stop using Amazon, even though you hate it" \[04:07\] How governments signed away power to global corporations—and why we're all consumers now, not citizens \[05:47\] The shift from collective action to individual guilt: "You are destroying the world" \[07:28\] "We're victims of a system that's driving this"—why the last five years have been so polarised \[08:58\] The blindness problem: "We support the system when we remain blind to it" \[10:17\] Bernie's observation: more hope than ever despite the shit storm \[12:10\] The spiritual bypass trap: why "inner peace first" thinking keeps us stuck \[13:42\] Human connection comes before nature connection—lessons from indigenous cultures \[15:17\] How to be fast and slow at the same time—the art of inhabiting different realities \[17:18\] Why local currencies often replicate the same problems—use what you've got instead \[19:10\] The Devon mill story: how grassroots effort rebuilt a local food economy \[22:20\] Bernie's Galicia bread revelation: why local food tastes different and doesn't make you feel ill \[24:07\] The idealism trap: watching out for perfect democratic structures that paralyse action \[27:01\] Tilley's reflection on feeling grounded—and Helena's rare combination of global view with grassroots experience --- ## Thematic Breakdown **The Corporate Takeover Nobody Talks About** Helena doesn't waste time with gentle introductions. She goes straight to the heart of how governments handed power to global corporations through trade treaties in the mid-80s. This wasn't gradual—it was a deliberate shift that transformed citizens into consumers and collective action into individual guilt. **Why Everything Feels So Polarised Right Now** The last five years haven't felt more divided by accident. Helena connects the dots between extractive capitalism and the algorithms designed to profit from hatred and division. She's witnessed 50 years of activism, and this level of polarisation is new—and manufactured. **The Blindness That Keeps Us Trapped** The biggest problem isn't evil CEOs or corrupt politicians. It's blindness to how the system works. Helena argues that from grassroots activists to BlackRock executives, we're all trapped in a system we support by not understanding it. **Why Local Food Economies Matter Most** Food is the only thing humans produce that everyone needs three times a day. Helena shares the Devon mill story—how a community rebuilt local wheat-to-bread infrastructure through sweat, tears, and philanthropy. This isn't romantic localism; it's practical economics that creates psychological healing as a side effect. **The Spiritual Bypass Problem** Helena calls out the "inner peace first" movement, which has dominated alternative thinking for decades. Real change requires working on both inner and outer transformation simultaneously. The human connection comes before the nature connection—a lesson from indigenous cultures that most spiritual movements often overlook. **What Actually Works for Coworking Spaces** Forget blockchain and complex local currencies. Use the national currency you have and start building relationships with local suppliers, local food initiatives, and community projects. Helena highlights coworking spaces that reduce rent for community initiatives, and owners who end up giving space away for free because they love what's happening. **The Pragmatic Path Forward** Helena warns against perfectionist idealism that demands representation from every group before taking action. Start with a few partners, watch one of their films, and begin the conversation about moving from individual consumer choices to collective citizen action. ## Links & Resources **Helena's Work** - [Local Futures Website](https://www.localfutures.org/?ref=londoncoworkingassembly.com) - [Films – The Economics of Happiness & more](https://www.localfutures.org/store/Films-c4029288?ref=londoncoworkingassembly.com) - [Books – Ancient Futures & more](https://www.localfutures.org/store/Books-e-books-audiobooks-c12119219?ref=londoncoworkingassembly.com) - [Localisation Action Guide](https://actionguide.localfutures.org/?ref=londoncoworkingassembly.com) **Events & Community** - [Unreasonable Connection](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) - [John Alexander – Citizenship Book](https://www.johnalexander.co.uk/?ref=londoncoworkingassembly.com) **Coworking Ecosystem** - [AI for Coworking Quiz](https://ai-coworking.scoreapp.com/?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/showcase/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [European Coworking Day](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [Workspace Design Show](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [Join the LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Connect with Bernie](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) - [Connect with Tilley](https://www.linkedin.com/in/tilley-harris-98543959/?ref=londoncoworkingassembly.com) - [Akou – Tilley's Company](https://akou.co.uk/?ref=londoncoworkingassembly.com) ## One More Thing Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support helps others discover how coworking enriches lives, builds careers, and strengthens communities. Community is the key 🔑 ### Fighting to Belong: Building Places Where Everyone Can with Vibushan Thirukumar URL: https://londoncoworkingassembly.com/fighting-to-belong-building-places/ Last updated: 2025-07-01T15:49:46.000Z Fighting to Belong: Building Places Where Everyone Can with Vibushan Thirukumar 0:00 /200 1× ***"It comes from being told no, being told to reduce yourself, and working for people who don't give a shit about your future, your culture, or the environment, or your community. And it comes from that place of, Fuck me, we have got to start doing something about this now."*** Vibushan Thirukumar doesn't mince words. The co-founder and CEO of Oru Space carries the weight of displacement, the memory of bunkers and burnt houses, and the fury of watching brilliant people conform to spaces that weren’t designed for them. This isn’t a founder story about scaling and exits. It’s a raw, essential conversation about what happens when someone who fled war as a toddler, grew up angry in Berrylands, and failed university at 21, decides to build places where no one has to shrink themselves to fit in. Vibushan talks about what it means to create genuine belonging, not as a marketing slogan, but as a form of resistance. About why coworking is becoming a property play for landlords and what it takes to hold the line. About spending locally, designing for diversity, and taking a stand on Gaza while others stay silent. We move from the Sri Lankan civil war to Sutton High Street. From racist neighbours to 45,000 square feet of community. From anger to purpose. From military metaphors to the language of care. From algorithmic distraction to human connection. This episode is for anyone who’s been told to reduce themselves—and chose not to. For anyone trying to build something real in their local area without losing their soul in the process. And for anyone wondering what coworking could still be. --- ## 🕰️ Timeline Highlights \[00:06\] Bernie introduces Unreasonable Connection – a networking event for people who hate networking \[01:10\] Vibushan introduces himself as co-founder of Oru Space, with 60 staff and 700 members across workspace and programs. \[02:02\] “I’d like to be known for not shying away from the discomfort and difficulties of being a first-generation person” \[04:43\] The source of Oru’s "Wakanda energy" – being told no and deciding to act anyway \[06:00\] "The coworking industry used to be purposeful. Now it’s becoming a property play." \[07:13\] Coworking as local economy: know your neighbours, stop commuting for no reason \[09:41\] Born in Trincomalee during the war, fleeing to the UK at two years old \[12:51\] The council flat years – the happiest time, full of real community \[14:45\] Suburban racism, school alienation, growing up angry \[16:46\] The 21-year-old realisation: "My life is shit. I’ve achieved nothing." \[23:45\] “We don’t ask you to reduce yourself” – the design philosophy behind Oru \[26:17\] Why language matters: from ‘acquisition’ to actual community \[27:07\] Taking a stand on Gaza: "That could have been me" \[33:41\] Technology as the real enemy: echo chambers, manipulation, distraction \[37:59\] The solution is painfully simple: grow local, eat local, trade local \[38:26\] Final reflections on hope, property, and building forward from belonging --- ### 🧱 Thematic Breakdown #### The Tamil War Most People Don’t Know About Vibushan was born during Sri Lanka’s civil war, under British-induced divisions that left generations scarred. His family’s escape—hiding in bunkers while their home burned—began a lifelong journey of seeking safety and voice. #### From Council Flat Joy to Suburban Exile The Kingston council flat was a real community. Berrylands wasn’t. As soon as his family stepped into a whiter, wealthier suburb, things got harder: racism, silence, cold neighbours, and school staff who saw less in him than was there. #### What Language Does to Belonging What happens when you train staff to think in terms like "acquisition" instead of “neighbour”? The words we use shape how we see people—and how we treat them. Especially in coworking. #### When It’s Not Just Business This isn’t theory. Oru raised money for Gaza, cut suppliers complicit in destruction, and built infrastructure-level support into its operations. It’s not easy. It’s necessary. #### Belonging By Design Some spaces are built to flatten you. Some let you be anonymous. Others—like Oru—let you arrive and not know who you’re supposed to be. That disorientation is a gift: it gives people permission to be themselves. #### Real Neighbours, Real Community Forget the startup showroom. When you spend £1 locally, it circles four times through your community. When you spend it with a chain, it’s gone. Belonging is economic, not just emotional. --- ## 🔗 Links & Resources [**Oru Space Website**](https://oruspace.co/?ref=londoncoworkingassembly.com) [**Vibushan’s Oru Newsletter**](https://mailchi.mp/oruspace.co/june2025-newsletter-17448167?e=%5BUNIQID%5D&ref=londoncoworkingassembly.com) **🇵🇸** [**Connect with Vibushan on LinkedIn**](https://www.linkedin.com/in/vibushan-thirukumar-b6780825/?ref=londoncoworkingassembly.com) [**Oru Space on Instagram**](https://www.instagram.com/oru%5Fspace?ref=londoncoworkingassembly.com) [AI for Coworking Quiz](https://ai-coworking.scoreapp.com/?ref=londoncoworkingassembly.com) [Unreasonable Connection – Sign up on Luma](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) [John Alexander’s Citizenship Book](https://www.johnalexander.co.uk/?ref=londoncoworkingassembly.com) [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/showcase/coworking-values-podcast/?ref=londoncoworkingassembly.com) [European Coworking Day](https://coworkingday.eu/?ref=londoncoworkingassembly.com) [Workspace Design Show](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) [Connect with Bernie](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) --- ## 🧠 One More Thing Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores **Accessibility, Community, Openness, Collaboration, and Sustainability** — values that shape the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support helps others discover how coworking enriches lives, builds careers, and strengthens communities. **Community is the key 🔑** ### Coworking Without the Gimmicks: Why People Really Stay with Tom Ball URL: https://londoncoworkingassembly.com/coworking-without-the-gimmicks-why/ Last updated: 2025-06-27T15:22:17.000Z Coworking Without the Gimmicks: Why People Really Stay with Tom Ball 0:00 /200 1× ## **Episode Summary** **"People don’t stay for the decor. They stay because they get more done and feel less alone."** Most coworking spaces chase wow-factor tours. Big glass atriums. Branded mugs. Artfully placed ping-pong tables. But the reason people *stay*? It’s not the hobbit holes or upside-down dining tables. It’s because they feel *less alone*. And they get *more done*. This conversation with **Tom Ball**, founder of **DeskLodge**, doesn’t offer a five-step growth strategy or Instagram-friendly advice. It’s a story about building by instinct, not aesthetics. About designing for real life, not photo ops. Tom started with a beat-up building, zero budget, and a roll of masking tape. He didn’t optimise for scale. He listened to the space. And over time, something sticky and human emerged — a place where people don’t just rent a desk, they invest in the atmosphere. > “Scaling is optional,” Tom says. “You don’t need 10 locations to feel proud. You need one that feels like home.” There’s even a “crap on a shelf” room — not for the brand deck, but for the quiet moment someone makes a new friend at the coffee machine. This episode is about choosing soul over scale. About what happens when you build a space that people *miss* when they’re not in it. Whether you’re starting your first space or trying to reconnect with why you began, this one’s a compass reset. --- ## **Timeline Highlights** **\[00:06\]** Bernie introduces Unreasonable Connection—no panels, no pitches, just real conversation **\[01:10\]** Tom shares what Desk Lodge is known for: quirky, creative, ultra-productive spaces **\[03:06\]** Behind the whimsy: how “crap on a shelf” becomes community fuel **\[04:24\]** Big atriums vs. crowded kitchens: what humans want from space **\[06:44\]** Bernie asks why some space owners still chase the WeWork dream **\[07:44\]** Tom’s answer: A thousand tiny things done well beats one big idea **\[09:03\]** The two things people want from coworking: get more done, feel less lonely **\[11:08\]** Silent zones, huddle spots, and breakout areas: designing for how humans actually work **\[14:19\]** From budget constraint to intentional design: how Desk Lodge grew out of making do **\[17:38\]** Why a quirky space builds trust faster than a polished one **\[22:47\]** Self-selection: the secret to building an authentic community without over-engineering it **\[25:06\]** Scaling is optional: how to choose depth over width (and why that's okay) **\[27:27\]** The wisdom of choosing to go deep—and not sit on two toilets at once --- ### **Small Decisions, Big Vibe** Every corner of Desk Lodge tells a story. Not because it was branded that way, but because it evolved from genuine constraints, real people, and genuine attention. From picnic benches in windowless rooms to themed zones that match how people work, this episode peels back the Instagram layer and shows how coworking can be built with heart and screwdrivers. ### **Creating Places That Smile Back** Tom doesn’t believe in one-size-fits-all coworking. Instead, he shares how building for personality—even if it costs you monetisable space—creates the kind of environment people don’t want to leave. ### **The Anti-WeWork Blueprint** Forget the polished showrooms and bland lobbies. If you want people to invest their energy (not just their money), give them somewhere that feels like their own. Tom’s success isn’t from scale—it’s from soul. --- ## **Links & Resources** - [**DeskLodge Website**](https://youtu.be/VjNDMtFstME?si=pvoqCfwPAHzXom57&ref=londoncoworkingassembly.com) - [**Video! DeskLodge in 23 Seconds**](https://youtu.be/VjNDMtFstME?si=pvoqCfwPAHzXom57&ref=londoncoworkingassembly.com) - [Unreasonable Hospitality book website](https://www.unreasonablehospitality.com/?ref=londoncoworkingassembly.com) - [AI for Coworking Quiz](https://ai-coworking.scoreapp.com/?ref=londoncoworkingassembly.com) - [Unreasonable Connection – Sign up on Luma](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/showcase/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [European Coworking Day 2026](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [Visit the Workspace Design Show](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [Join the 8k+ Members in the LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell?ref=londoncoworkingassembly.com) - [Connect with Tom on LinkedIn](https://www.linkedin.com/in/tomball2/?ref=londoncoworkingassembly.com) --- ## **One more thing** Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values shaping the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support amplifies our reach, helping others discover how coworking enriches lives, builds careers, and strengthens communities. **Community is the key 🔑** ### Virtual Office VS. Coworking Membership: Friend or Foe? (How to Make Them Play nice) URL: https://londoncoworkingassembly.com/virtual-office-vs-coworking-membership-friend-or-foe/ Last updated: 2026-03-19T20:29:13.000Z Right, here’s the big one. The question that gives London coworking operators sleepless nights: Does offering those cheap virtual offices actually pinch your valuable physical memberships? Or, could it be a clever way to draw businesses into your world, a sort of gateway drug to a full-blown desk? Loads of operators are terrified that a low-cost virtual presence will devalue their main offering, attract the wrong crowd, and suck up resources that should be spent looking after their dedicated desk members. It’s the classic head-scratcher: Are virtual offices a smart entry point or a dangerous distraction? Let’s get to the bottom of it: "How does offering VOs *really* stack up, financially and strategically, against just focusing on physical memberships?" ## **SOME CONTEXT** In London’s cut-throat market, independent coworking spaces live and die by their community, connections, and the quality of their physical gaff. The core sales pitch often hangs on the experience of *actually being* in the space. So, introducing a purely virtual service, often seen as low-value and high-hassle, naturally sets alarm bells ringing. Operators worry about their brand getting diluted. Will being known for cheap mail handling tarnish the premium image of their physical space? They fret about where their team’s time goes. Will they get bogged down serving fleeting VO clients instead of nurturing their committed members? And they stress about attracting clients who only care about the postcode, not the people. These fears are totally valid, especially if VOs are rolled out badly, as we’ve banged on about in previous articles. ## **CALL OUT THE FANTASY** The really seductive fantasy here is the idea of effortless conversion: "Offer a cheap VO, and clients will magically upgrade to a desk membership once they see how brilliant we are!" Spoiler: this rarely happens on its own. Why would a client happily paying £50 a month for an address suddenly decide to fork out £400+ a month for a desk unless there’s a damn good reason and a clear path to get there? Just being in the same building isn’t enough. The truth is, turning VO clients into physical members needs a proper strategy, smart service design, and a real understanding of *why* someone chooses a VO in the first place. Treating VOs as a passive lead magnet is just asking for disappointment and reinforces the idea that they’re separate, low-value things. ## **THE REALITY: UNDERSTANDING THE MESSY RELATIONSHIP & ACTUALLY BUILDING BRIDGES** Figuring out if VOs are rivals or buddies means picking apart their relationship with physical memberships and deliberately building bridges between the two, instead of just letting them bump into each other and cause chaos. This gets right to the heart of the comparison questions operators wrestle with. ### **1\. GET REAL: DIFFERENT NEEDS, DIFFERENT PRODUCTS** First up, accept that VOs and physical memberships are fundamentally for different primary needs. A VO client mainly needs a professional business front, a registered address to keep the authorities happy, or a mail handling service. A physical member mainly needs a place to actually work, connect with others, and use the facilities. Yes, there can be overlap (a VO client might need a meeting room now and then), but their core reasons for signing up are different. Some savvy operators, like Paula Madrid, founder of Blue Panda Office Spaces in NYC (and a former trauma psychologist, interestingly), even completely reframe what a VO is. For her, it’s not just about mail; it’s about providing a safe, confidential anchor for a business, handled with genuine care. Trying to shoehorn VO clients into a physical membership model without addressing their main need (or spotting a *new* need for physical space) is usually a waste of time. ### **2\. BE HONEST ABOUT POTENTIAL CLASHES & RESOURCE SINKS** Be realistic about the operational hit. As we covered in Article 3, badly managed VOs *do* suck up resources. Staff time spent on low-margin, high-compliance VO tasks *is* time not spent engaging your physical members or developing services that actually make decent money. If your VO processes are a shambles, or if your VO clients are demanding and non-compliant, they *will* drag down team morale and potentially hit the service quality for everyone. This answers the unspoken question: "What are the real downsides of trying to do VOs alongside proper memberships?" ### **3\. ANALYSE THE CANNIBALIZATION RISK – WHEN IS IT ACTUALLY A THREAT?** The fear that VOs will steal potential desk members is strongest when your pricing is all wrong or your value proposition is muddy. If your basic hot-desking package is only a tiny bit more expensive than your all-singing, all-dancing VO package (which might even chuck in some meeting room access), then yes, you might just tempt businesses that *could* use a physical space to go for the cheaper virtual option. Cannibalization is less of a worry when: - There’s a clear price difference that reflects the different value and resources involved. - Your physical membership offers obvious, tangible benefits beyond just a desk (a strong community, decent events, specific facilities) that a VO simply can’t match. - Your VO packages are clearly aimed at businesses needing *presence*, not a *place* to work. ### **4\. DESIGN THE CONVERSION PATHWAY – DON’T JUST HOPE FOR IT** If you *want* VOs to feed into physical memberships, you need to build the bloody bridge. Don’t just cross your fingers and hope clients will wander over it. Strategies include: - **Tiered VO Packages (The Upsell Ladder):** Offer a basic mail-only option, but create higher tiers that bundle in day passes or meeting room credits each month. This gives VO clients a taste of your physical space and its perks at a controlled cost. - **Clear Upgrade Offers (Make It Tempting):** Make it easy and attractive for VO clients to make the leap. Offer introductory discounts on hot-desking or dedicated desks for the first few months. - **Targeted Communication (Talk to Them Like They Matter):** Segment your comms. Send VO clients specific invites to relevant community events (networking, workshops) or share news about space improvements. Highlight the benefits of physical membership that solve problems they might actually be facing (like loneliness, or nowhere decent to meet clients). - **Community Integration (Optional & Controlled – Don’t Overdo It):** Let VO clients opt into relevant online community platforms or newsletters. This can help them feel a bit connected without overwhelming your physical members. - **The Personal Touch (Actually Be Nice):** When a VO client uses a meeting room or a day pass, make sure your team gives them a warm welcome and a positive experience. A quick chat about their business and what they need can uncover chances to suggest an upgrade. ### **5\. SERVICE QUALITY REFLECTS YOUR WHOLE BRAND – IT’S ALL ABOUT TRUST** This is huge. The experience a VO client has – from signing up to their daily mail handling – reflects on your *entire* brand. This isn’t just about being efficient; it’s about trust. As Paula Madrid stresses, handling someone’s official business mail needs confidentiality and care, almost like the standards in a therapist’s office. A sloppy, unresponsive, or unprofessional VO service doesn’t just annoy the client; it screams that your whole operation might be a bit rubbish, eroding trust across the board. On the flip side, [a highly efficient, compliant, and professional VO service](https://www.nexudus.com/blog/1415154230/unlock-new-revenue-streams-with-our-new-virtual-offices-module/?ref=londoncoworkingassembly.com), even if it’s basic, makes your coworking space look like a well-run, trustworthy organisation. It shows you respect the client’s business, no matter what level of membership they have. This directly answers that nagging question: "How does this VO nonsense impact my main brand?" It impacts it massively, through the lens of trust and professionalism. ## **THE CULTURAL COST - IDENTITY CRISIS & TEAM GRUMBLES** The biggest cultural risk rears its ugly head when your team starts seeing VO clients as second-class citizens or just a necessary evil. This often happens because of badly designed processes, not enough training, or having to deal with problematic clients lured in by rock-bottom prices. Does chasing VO revenue blur your core identity as a community-focused workspace? It damn well can, if you don’t manage it strategically. Keeping your purpose clear is vital. Is your main mission to provide physical workspace and community, with VOs as a supplementary, professional service handled with care and respect? Or are VOs now a core part of what you do? Be clear with your team and your members. Make sure your team feels equipped (with tools like Nexudus and proper training) and empowered to manage VO clients effectively and professionally, and to enforce boundaries when needed. When the VO service is respected internally as a legitimate and well-managed part of the business – seen through that lens of trust and professional responsibility – the cultural friction starts to fade. ## **THE OPPORTUNITY - BUILDING AN ECOSYSTEM, NOT JUST FLOGGING DESKS** Instead of seeing VOs and physical memberships as rivals fighting over the same scraps, think of them as different stages or parts of a bigger business support ecosystem. A strategically implemented VO service, handled with professionalism and care, can: - **Act as an Outer Ring (Catch Them Early):** Grab businesses that aren’t ready for physical space yet but need a professional London presence built on trust. You start building a relationship early on. - **Serve Your Existing Members (An Easy Add-On):** Provide a valuable, reliable extra service for your physical members who also need a registered office address that’s separate from their home or main workspace. - **Generate Qualified Leads (Warm Them Up):** Tiered packages with bits of physical access act as effective, low-risk trials for potential desk members, showing off the value of your physical space. - **Enhance Your Overall Value Proposition (Look Like a One-Stop Shop):** Position your coworking space as a comprehensive hub offering solutions all the way from a virtual presence (handled with integrity) to full-time residency, catering to the entire business lifecycle. - **Build a Ladder, Not Just Sell the Bottom Rung (Think Long-Term):** See the VO service not as the end of the line, but as the first step on a potential journey with your space. Nurture these clients, understand their changing needs, and be ready to offer them the next step when the time is right, all built on the foundation of trust you established through the VO service. The key is smart integration, backed up by professionalism and respect. Price it right. Design clear pathways. Use technology effectively. Maintain high standards of trust and confidentiality. And make sure the VO service fits with, rather than fights against, your core mission and brand identity. Do it thoughtfully, and [VOs can indeed be a valuable partner](https://nexudus.com/blog/unlock-new-revenue-streams-with-our-new-virtual-offices-module/?ref=londoncoworkingassembly.com) to your physical memberships, helping to build a stronger and more resilient coworking ecosystem. ## Read the 'Virtual Office' series: - [The Hidden Cost of Virtual Offices](https://londoncoworkingassembly.com/hidden-cost-of-virtual-offices/) - [Virtual Office Income: The £30k Illusion That Costs More Than Cash](https://londoncoworkingassembly.com/illusion-of-virtual-office/) - [Virtual Offices: The Regulatory Nightmare London Operators Blissfully Ignore](https://londoncoworkingassembly.com/virtual-offices-the-regulatory-nightmare/) - [Is Your London Coworking Space Bleeding Cash on Virtual Offices?](https://londoncoworkingassembly.com/london-coworking-space-bleeding-cash-on-virtual-offices/) - [BEYOND THE POSTBOX: Building a Virtual Office Service That’s Actually Valuable (and Compliant)](https://londoncoworkingassembly.com/virtual-office-service-valuable-compliant/) - VIRTUAL OFFICE VS. COWORKING MEMBERSHIP: FRIEND OR FOE? (How to Make Them Play nice) > **This article is brought to you by the [London Coworking Assembly](https://londoncoworkingassembly.com/%5F%5Ftrashed/)**, a grassroots network of coworking operators, community builders, and advocates shaping the future of work in London and beyond. > 👉 Join our newsletter for honest conversations, peer support, and tools that actually help: [Subscribe here](https://londoncoworkingassembly.com/%5F%5Ftrashed/) > 🎙️ Listen in: *[Coworking Values Podcast](https://coworkingvaluespodcast.substack.com/)* — stories from the frontlines of community-led coworking. ### Choosing the Right Software for Your Coworking Space - Not Someone Else’s Setup with Fiona Ross URL: https://londoncoworkingassembly.com/choosing-the-right-software-for-your/ Last updated: 2025-06-25T00:09:32.000Z Choosing the Right Software for Your Coworking Space - Not Someone Else’s Setup with Fiona Ross 0:00 /200 1× ## **Episode Summary** *"If we don’t have revenue, we don’t have a space."* Fiona Ross joins Bernie to discuss one of the most costly, challenging, and misunderstood decisions coworking operators encounter: when to abandon DIY systems and invest in software that genuinely supports your space. Forget the sales demos and shiny integrations. This episode is about the *real-life process* of choosing systems that work for *your* members, your team, and your values. You’ll learn when spreadsheets stop being cute and start costing you money. You’ll get a brutally honest look at integrations, platform migrations, and why some operators waste £10k just trying to fix problems they didn’t see coming. Fiona has helped dozens of coworking spaces scale without losing their soul—or their sanity. If you're opening a space, switching tools, or drowning in admin, this episode could save you months of stress. --- ## **Timeline Highlights** \[00:05\] Emily introduces **Unreasonable Connection** events and invites listeners \[00:29\] Bernie introduces Fiona and kicks off the software vs spreadsheet debate \[01:47\] The 5-year story of a Monday morning accountability ritual \[02:52\] Fiona explains when spreadsheets stop being sustainable \[04:48\] Why member experience and operator experience must shape your systems \[06:21\] What to ask *before* you even look at software \[08:17\] The role of values, support, and platform culture \[10:25\] DIY to platform: What makes a smooth transition? \[12:36\] Fiona's brutal honesty on integrations: "Only 40% actually work" \[14:47\] Platform decisions: what hill are you willing to die on? \[17:17\] Why mapping your customer and team journeys saves time later \[19:45\] Fiona's 3 key questions every space should answer first \[21:26\] The danger of hiring help *too late* and overpaying for panic \[22:40\] Cost vs value: don't mistake cheap for right \[24:00\] When to start evaluating platforms for a July opening \[27:11\] Why migrations can take 6 weeks—and how to do them right \[30:02\] Where to find and contact Fiona Ross --- ## **Detailed Episode Breakdown** **Why Starting with Spreadsheets is Fine—Until It Isn't** Fiona explains how spaces can start off messy, but why the administrative burden quickly becomes unsustainable. It's not about size—it's about complexity, capacity, and cash flow. **Software Doesn’t Fix Chaos.** Before choosing a platform, it's essential to understand your offer, your members, your workflows, and your core values; otherwise, you’ll cause confusion. **The DIY-to-Platform Transition.** The real pain isn’t the software itself—it’s the process of cleaning up your data, clarifying your needs, and rolling out change. Fiona shares what to prioritise to make it smoother. **Beware the Integration Trap.** Shiny promises often disappoint. Fiona warns that integrations rarely work as seamlessly as advertised, and understanding *how* they integrate matters more than whether they do. **What's the Hill You're Willing to Die On?** Every platform has pros and cons. Fiona urges space operators to get clear on their non-negotiables: what supports your team and member experience without compromise? **The Cost of Cheap.** You might save money upfront with a simpler system, but if it creates extra admin, errors, or friction, it could cost you members and momentum. Fiona makes the case for actual value over sticker price. **When to Start and How Long It Takes.** If you're opening in four months, now is the time. Fiona breaks down the realistic timelines and what you can (and should) be doing now to avoid a mad rush later. **Peer Support and Avoiding Costly Mistakes** Sometimes, the best move is just sitting down with other space operators and comparing notes. Don’t get dazzled by ***Brad from the booth*** with the squeezy ball. --- ## **Links & Resources** - [Fiona’s website - Pink Scottie](https://scottie.pink/?ref=londoncoworkingassembly.com) - [AI for Coworking Quiz](https://ai-coworking.scoreapp.com/?ref=londoncoworkingassembly.com) - [Unreasonable Connection – Sign up on Luma](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/showcase/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [European Coworking Day 2026](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [Visit the Workspace Design Show](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [Join the 8k+ Members in the LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell?ref=londoncoworkingassembly.com) - [Connect with Fiona on LinkedIn](https://www.linkedin.com/in/fiona-ross-london/?ref=londoncoworkingassembly.com) --- ## **One more thing** Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values shaping the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support amplifies our reach, helping others discover how coworking enriches lives, builds careers, and strengthens communities. **Community is the key 🔑** ### Radical Hospitality & Real Community: Inside Prism Spaces with Olivia Jones & Tyshon Boone URL: https://londoncoworkingassembly.com/radical-hospitality-and-real-community/ Last updated: 2025-06-19T15:37:10.000Z Radical Hospitality & Real Community: Inside Prism Spaces with Olivia Jones & Tyshon Boone 0:00 /200 1× ### Episode Summary "I'm a mother now. I'm no longer a hostess." In this episode, Emily Breder talks with Olivia Jones and Tyshon Boone, co-founders of Prism Spaces in Chicago, about how two performing artists turned community managers are rewriting the coworking playbook. It starts with art: ballet and theatre degrees, open mics, and local gallery walls. But it doesn't stop there. Olivia and Tyshon bring a radical hospitality to their space—filtered water, lavender air, feminine care supplies, and no surprise charges for coffee. They run Prism like it's their baby, and their members feel it. We talk pricing pressures, staying accessible, and what happens when your coworking community drinks more tea than your Amazon cart can handle. Plus: the tensions of being best friends *and* business partners, and how sometimes community shows up as a serenade of Backstreet Boys covers. This one's for anyone who's ever wondered if coworking could be built with soul. --- ### Timeline Highlights \[00:04\] Emily invites listeners to the next Unreasonable Connection \[00:59\] Tyshon and Olivia share their arts backgrounds and coworking origin story \[03:17\] Olivia on pivoting from ballet to real estate to community building \[06:02\] How Prism supports local artists—with zero gatekeeping \[07:44\] Raffle prizes, theatre tickets, and the unexpected artsy side of members \[08:57\] A whole band forms during open mic night \[10:13\] Why charging for coffee isn’t the Prism way \[12:42\] Snacks, lavender, poodles, and the art of creating a welcoming space \[14:19\] The challenge of staying focused when your cofounder is your best friend \[17:26\] Why Olivia sees herself more as a mother than a manager \[20:15\] Cabo on the patio—how they use space design to shape member moods \[21:55\] The tension between financial sustainability and radical accessibility \[25:06\] Tyshon on member input, toilet flushes, and investing in the experience \[26:45\] How they divide work as a duo with different day jobs \[29:24\] The Chicago coworking boom—and how Prism stays different \[32:09\] How to find Prism online and get a free first day --- ### Detailed Episode Breakdown ### Meet the Artists-Turned-Owners Tyshon and Olivia met at the University of the Arts—he a theatre major, she a ballet dancer. Years later, they’ve taken their creative DNA and poured it into coworking. ### The Art of Building Community From open call gallery walls to raffle tickets for local plays, Prism isn’t just art-friendly—it’s art-first. Even their members bring surprise creativity to the table (or stage). ### Space as Care Work Olivia doesn’t see herself as a manager. She’s a mother to a living, breathing space. That care is evident in feminine supplies, quiet fountains, and complimentary snacks. ### Best Friends & Business Decisions Running a space with your bestie sounds dreamy—until your 1 PM meeting turns into cocktails and binge-watching. Tyshon and Olivia share how they navigate love and logistics. ### Pricing with Integrity What do you do when your members say, “You should charge more,” but you want to keep the doors open for everyone? Olivia and Tyshon talk real numbers, trust, and hard choices. ### Why Prism Doesn’t Feel Like a Business Between poodle greeters and morning lavender scents, members don’t feel like customers, and Olivia and Tyshon don’t want them to. But that doesn’t make running the place any easier. --- ### Links & Resources *Referenced by Guests:* - [Prism Instagram](https://instagram.com/prism.spaces?ref=londoncoworkingassembly.com) – [https://instagram.com/prism.spaces](https://instagram.com/prism.spaces?ref=londoncoworkingassembly.com) - [Prism Website](https://prismpartners.space/?ref=londoncoworkingassembly.com) – https://prismpartners.space - [Trap Door Theatre Chicago](https://trapdoortheatre.com/?ref=londoncoworkingassembly.com) - RSVP for [Unreasonable Connection](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) - [AI Readiness Quiz for Coworking](https://ai-coworking.scoreapp.com/?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Visit the Workspace Design Show](https://workspacedesignshow.com/?ref=londoncoworkingassembly.com) - [Join the 8k+ LinkedIn Coworking Group](https://www.linkedin.com/groups/8254934/?ref=londoncoworkingassembly.com) - [Emily on LinkedIn](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) - [Olivia on LinkedIn](https://www.linkedin.com/in/oliviadj/?ref=londoncoworkingassembly.com) --- ## **One more thing** Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. Rate, follow, and share the podcast if this resonates with you. Your support amplifies our reach, helping others discover how coworking enriches lives, builds careers, and strengthens communities. **Community is the key** 🔑 ### The Freelance Pricing Crisis: How Undervaluing Your Work Costs More Than You Think with Elina Jutelyte URL: https://londoncoworkingassembly.com/the-freelance-pricing-crisis-how/ Last updated: 2025-06-17T20:50:54.000Z The Freelance Pricing Crisis: How Undervaluing Your Work Costs More Than You Think with Elina Jutelyte 0:00 /200 1× ## **Episode Summary** What happens when you realise your pricing model isn't just flawed—it’s sabotaging your freedom? This is a raw, practical, and candid conversation with Elina Jutelyte, founder of the [Freelance Business Community, ](https://freelancebusiness.eu/?ref=londoncoworkingassembly.com)who has spent nearly a decade navigating the complex web of freelance economics across Europe. In this month's European Freelancer Special, we pull back the curtain on the emotional labour of pricing, the illusions sold to new freelancers, and how impostor syndrome sneaks in when we confuse execution with expertise. We discuss transitioning from charging by the hour to charging by value (and why both approaches still have a place), how motherhood reshaped Elina’s business model, and what the gig economy gets completely wrong about autonomy. If you’ve ever wondered why your pricing doesn’t feel right—or how to break the cycle—this one’s for you. **"I had retainers, hourly rates, day fees, projects... but I was still losing money. Something had to change."** --- ## **Timeline Highlights** \[00:28\] Bernie welcomes Elina to the European Freelancer Special \[00:42\] Elina introduces herself and the evolution of the Freelance Business Community \[01:39\] First event of the year: Freelance Business Pricing Forum \[02:27\] The emotional confusion around hourly pricing—and why it’s not always bad \[03:48\] How Elina lost money switching pricing models—and what she learned \[05:07\] What the Pricing Forum will cover: psychology, raising rates, minimum pricing, AI, and more \[06:28\] Bernie reflects on experience, confidence, and the psychology of writing proposals \[07:50\] Why confidence and asking the right questions matter more than we admit \[08:23\] The invisible cost of not investing in your freelance education \[10:09\] Bernie asks about zero-hours culture, gig economy realities, and exploitation \[12:11\] Platform workers, fake independence, and the complexity of freelance categories in Europe \[16:47\] "You started freelancing for freedom, but now you’re working twice as hard." \[18:36\] Elina on burnout, motherhood, and the transition to consultancy \[20:36\] Realising you already have a framework—but haven’t named it \[21:45\] Elina’s formula: Fix yourself first, then help others \[22:45\] AI for freelancers: Proposals, clarity, and unexpected prompts \[26:21\] Using AI to unlock hidden knowledge in academic research and everyday tools \[28:16\] Closing thoughts and links to everything mentioned --- ## **Freelance Pricing Isn’t Just Maths** ## **From Circle to Confidence** Elina shares how she transitioned the Freelance Business Community from scattered tools to a unified home on Circle—and how that shift mirrors the clarity she’s building around freelance pricing. The move wasn’t just technical; it was emotional. It’s about stepping into your value and bringing others with you. ## **Pricing Isn’t Morality** Hourly rates aren’t evil. Project fees aren’t the holy grail. Elina dismantles the myths and emotional narratives that confuse freelancers—and reveals how her assumptions cost her money until she took a step back and recalibrated. ## **When Working for Yourself Becomes a Trap** How working “for yourself” can slowly become worse than employment. Elina explains how parenthood forced her to redesign her business—and how that moment of constraint created clarity, priorities, and a better offer. ## **Burnout, Branding & Becoming a Consultant** Many freelancers are already consultants, but don’t realise it. We discuss how to name your frameworks, document your processes, and transition from endless execution to high-trust advisory roles. ## **Zero-Hours, Gig Work & Fake Freedom** We delve into the complex realm between freelancers and platform workers. Bernie shares examples from Just Eat and Uber, while Elina outlines how European governments are grappling with fake independence and what policies might help. ## **AI Isn’t the Future—It’s the Assistant You’ve Needed** Elina and Bernie swap tools and tactics—from Google Notebook to ChatGPT—and discuss how they utilise AI to accelerate research, refine proposals, and reclaim hours lost to administrative tasks and formatting. ## **Links & Resources** - [Freelance Business Pricing Forum - Online Event – 26-27 June](https://freelancebusiness.eu/events/freelance-business-pricing-forum/?ref=londoncoworkingassembly.com) - [Freelance Business Community](https://freelancebusiness.eu/?ref=londoncoworkingassembly.com) - [Freelance Business Financial Tool Guide](https://freelancebusiness.eu/freelancers/financial-tools-guide/?ref=londoncoworkingassembly.com) - [AI for Coworking Quiz](https://ai-coworking.scoreapp.com/?ref=londoncoworkingassembly.com) - [Unreasonable Connection – Sign up on Luma](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/showcase/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [European Coworking Day 2026](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [Visit the Workspace Design Show](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [Join the 8k+ Members in the LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell?ref=londoncoworkingassembly.com) - [Connect with Elina on LinkedIn](https://www.linkedin.com/in/elina-jutelyte/?ref=londoncoworkingassembly.com) --- ## **One more thing** Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values shaping the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support amplifies our reach, helping others discover how coworking enriches lives, builds careers, and strengthens communities. **Community is the key 🔑** ### Beyond the Postbox: Building a Virtual Office Service That's Actually Valuable (and Compliant) URL: https://londoncoworkingassembly.com/virtual-office-service-valuable-compliant/ Last updated: 2026-03-19T20:29:13.000Z Right, so you’ve sidestepped the £30k illusion. Navigated (most of) the regulatory minefield. And faced the cold, hard truth about what this virtual office malarkey *really* costs. You get it now. Offering Virtual Office (VO) services in London isn’t the walk in the park, easy-money gig it’s often cracked up to be. So, what’s next? Pack it all in? Not so fast. The previous articles painted a pretty grim picture of the pitfalls, sure. But there *is* a way to offer a Virtual Office service that’s compliant, maybe even profitable, and could actually do your coworking brand some good. The secret? Stop thinking like you’re just running a glorified postbox service. And start acting like a strategic partner. It’s time to ditch the basic mailbox mentality and build a VO service that delivers genuine *value* – both to your clients and to your own business. ## SOME **CONTEXT** London’s VO market is drowning in cheap, often dodgy, mailbox services. Too many operators, blinded by the fantasy of easy cash, have piled in without a clue about the costs or the legal hoops. Creating a race to the bottom that helps absolutely no one. Especially not the legitimate businesses looking for a professional front. For independent coworking spaces that actually give a damn about quality and community, this mess is an opportunity. By deliberately designing a VO service that’s solid, compliant, and genuinely useful, you can stand out from the crowd. Attract better clients who are willing to pay a fair price. And maybe even turn this into a strategic asset instead of an operational nightmare. This isn’t just about fulfilling a basic need. It’s about giving businesses a professional foundation in a way that reflects the quality and values of your actual coworking space. ## **CALL OUT THE FANTASY** The next layer of fantasy, often spun by the tech vendors, is the dream of the fully automated, “set it and forget it” VO service. The idea that you can just plug in some software, automate the onboarding and mail handling, and then kick back while the money rolls in? That’s just as misleading as the initial “easy money” con. Yes, technology is vital for keeping things efficient and compliant. But it’s no substitute for smart design, human oversight, and thinking strategically. Relying only on automation ignores the messy reality of client relationships. The tricky judgement calls in compliance. And the importance of making sure your [Virtual Office service](https://nexudus.com/blog/unlock-new-revenue-streams-with-our-new-virtual-offices-module/?ref=londoncoworkingassembly.com) actually fits with your brand and community vibe. A truly valuable VO service needs a mix of clever tech and thoughtful human processes – not just a robot sorting the mail. ## **THE REALITY: PRACTICAL STEPS FOR A HIGH-QUALITY, COMPLIANT VIRTUAL OFFICE SERVICE THAT DOESN’T SUCK** Building a VO service that’s more than just a basic postbox needs a deliberate, strategic game plan. It’s about baking quality, compliance, and value into every single step. Here’s how to get beyond the usual pitfalls and create something that genuinely helps clients and strengthens your business: ### **1\. DEFINE YOUR IDEAL VO CLIENT (AND TELL THE REST TO JOG ON)** Stop trying to be all things to all people. Who are you *really* trying to help with your VO offering? Is it local freelancers needing a pro address? Remote teams wanting a London foothold? Startups desperate for a bit of credibility? Figure out your target niche, making sure it lines up with your coworking space’s overall brand and community. This lets you tailor your service, your pricing, and your marketing. And crucially, get ready to say *no* to clients who don’t fit, look a bit dodgy, or are just after the cheapest possible mailbox. Good clients appreciate providers who are selective and professional; it makes them look good too. This answers the big question: "Who the hell *should* I be selling this to?" ### **2\. DESIGN INTENTIONAL ONBOARDING – IT’S MORE THAN JUST KYC FAFF** Yes, solid Know Your Customer (KYC) and Customer Due Diligence (CDD) are non-negotiable for staying out of trouble (as we hammered home in Article 2). But onboarding should be more than just ticking regulatory boxes. Use it as a chance to understand the client’s business, what they specifically need the address for (Registered Office, Director’s Service Address, Business Address), and what they’re expecting. Clearly explain your processes, mail handling options, what you *don’t* do, and how you’ll communicate. Make them feel like they’re signing up with a professional service provider, not just renting a line of text for their website. This sets the tone for the whole relationship and helps manage expectations from day one, answering the question, "How do I actually onboard these clients properly without losing my mind?" ### **3\. IMPLEMENT ROBUST SYSTEMS & PROCESSES (TECH + ACTUAL HUMANS)** Efficiency and compliance depend on solid systems. This is where tech plays a big part, but it has to work hand-in-glove with clear human procedures: - **Use Integrated Platforms (If You Can Find Good Ones):** Look for software designed for coworking spaces that actually has decent VO management features. Platforms like Nexudus offer modules that can help with creating VO plans, managing KYC documents (maybe even linking up with tools like Stripe Identity for verification), tracking mail, automating notifications, and handling billing, all in one place. This cuts down on the soul-destroying faff of jumping between loads of different disconnected tools, saving staff time and reducing screw-ups. - **Write Everything Down (Seriously):** Create clear, step-by-step written procedures for *every single bit* of the VO service: client onboarding, ID verification standards, risk assessment, mail handling rules (logging, sorting, scanning, forwarding, holding, disposal), communication templates, how to deal with problems, record-keeping requirements, and compliance checks. This makes sure everyone’s singing from the same hymn sheet, helps with training new staff, and gives you something to show the regulators if they come knocking. - **Mail Handling Workflow (Don’t Just Wing It):** Design a meticulous workflow for incoming mail. Log every item received against the client’s record. Follow their instructions to the letter. Have clear rules for what to do with mail for ex-clients or stuff you can’t identify. Make sure it’s stored and disposed of securely. - **Compliance Dashboard (Stay on Top of It):** Use software features or create your own system to track key compliance dates (like annual reviews or when documents expire) and make sure ongoing monitoring is actually happening. ### **4\. TRAIN YOUR TEAM UNTIL THEY CAN DO IT IN THEIR SLEEP (AND THEN SOME)** Your team is on the frontline. They need to be confident and competent in handling VO tasks and understanding the risks involved. Training should cover: - **Compliance Rules (The Nitty-Gritty):** Deep understanding of AML/KYC, LLA 2007, and ROA rules. - **Your Internal Processes (How *You* Do Things):** How to follow your documented procedures correctly. - **Software (How to Use the Damn Stuff):** Being proficient with your VO management and compliance tools. - **Customer Interaction (The Human Bit):** Professional communication, managing expectations, dealing with tricky situations, and setting boundaries. - **Red Flag Spotting (Sniffing Out Trouble):** Identifying suspicious activity or potential compliance breaches. And don’t just do it once. Regular refresher training is vital, especially as the rules keep changing. ### **5\. INTEGRATE THOUGHTFULLY – CONNECT, DON’T JUST ISOLATE THEM** A key advantage for coworking spaces offering VOs is the potential link to a physical space and a real community. Don’t treat your VO clients like they’re from another planet. Think about ways to integrate them sensibly: - **Welcome Pack (Make Them Feel a Bit Special):** Include info about your space, community events, and membership options. - **Newsletter/Comms (Keep Them in the Loop):** Offer them the chance to subscribe to relevant community updates. - **Meeting Room/Day Pass Credits (Get Them Through the Door):** Chuck in occasional access in your higher-tier VO packages to encourage them to actually visit. - **Event Invites (If It Makes Sense):** Invite them to relevant networking or social events. The aim isn’t to force them to be best mates with your hot-deskers, but to make the connection available, positioning the VO as part of a bigger, better ecosystem. ### **6\. SET & ENFORCE CLEAR BOUNDARIES (DON’T BE A DOORMAT)** Protect your team and your sanity by setting clear rules and sticking to them: - **Mail Volume Limits (Stop the Deluge):** Specify acceptable mail volumes in your terms and charge extra if they start taking the mickey. - **Prohibited Uses (Spell It Out):** Clearly state what they *can’t* use the address for. - **Access Rules (When They Can and Can’t Turn Up):** Define if/when VO clients can actually use the physical space (e.g., only with pre-booked meeting rooms). - **Payment Terms (Get Paid on Time):** Be strict about payment deadlines and have clear consequences if they don’t pay up. - **Termination Clause (Your Get-Out-of-Jail Card):** Make sure your contract lets you boot them out for breaking the terms or for compliance worries. Clear boundaries stop things getting out of hand and protect your team from unreasonable demands. ## **THE CULTURAL COST - SHIFTING FROM BURDEN TO BENEFIT** When a VO service is just a cheap mailbox add-on, it inevitably creates an ‘us vs. them’ vibe. Staff get cheesed off spending time on low-value, high-hassle tasks for people who aren’t even members. While your actual physical members might feel the space’s focus and resources are being spread too thin. But, when the VO service is designed with a bit of thought and value, integrated sensibly, and priced properly, it can actually *boost* your space’s identity. It positions your coworking space as a proper business support hub, offering a whole range of solutions from a virtual presence to a full-time desk. When VO clients are onboarded professionally and treated with respect (within clear boundaries), and when your team feels supported by decent systems, the service becomes less of a pain and more of a smooth extension of your brand. The cultural cost shrinks when the VO service is seen, both inside and out, as a valuable, professional offering, not just a cheap afterthought. ## **THE OPPORTUNITY - VIRTUAL OFFICE SERVICE AS A STRATEGIC ASSET, NOT JUST A MAILBOX** Stop thinking of your VO service as just flogging an address. Start seeing it as a strategic asset with multiple potential upsides beyond the direct cash: - **Brand Extension (Look More Pro):** A high-quality, compliant VO service makes you look like a professional and trustworthy business support provider in London. - **Lead Pipeline (Future Desk Warmers):** It can be an entry point for businesses that might need physical space later on. Give them a good initial experience, and you build goodwill and become the obvious choice when they’re ready to upgrade. - **Community Tool (Actually Helping People):** For certain niches (like the Urban MBA example helping local entrepreneurs), it can be a vital tool for enabling new businesses to get started and grow within your target community. - **Mark of Operational Excellence (You Know Your Stuff):** Successfully managing the complexities of a compliant London VO service shows you’ve got a high level of operational skill and attention to detail, which reflects well on your entire business. - **Data & Insights (Know Your Market):** Understanding the needs and profiles of your VO clients can give you valuable insights into the market. Getting this right means[ treating the VO service with the seriousness it deserves](https://www.nexudus.com/blog/1415154230/unlock-new-revenue-streams-with-our-new-virtual-offices-module/?ref=londoncoworkingassembly.com). Invest in the right systems (like checking out what platforms such as Nexudus can do, as they’re specifically designed for these challenges). Train your team properly. Price for value and sustainability. And integrate it strategically within your overall offering. Do it right, and your Virtual Office service stops being a potential liability and becomes a testament to your professionalism and a valuable part of your coworking ecosystem. ## Read the 'Virtual Office' series: - [The Hidden Cost of Virtual Offices](https://londoncoworkingassembly.com/hidden-cost-of-virtual-offices/) - [Virtual Office Income: The £30k Illusion That Costs More Than Cash](https://londoncoworkingassembly.com/illusion-of-virtual-office/) - [Virtual Offices: The Regulatory Nightmare London Operators Blissfully Ignore](https://londoncoworkingassembly.com/virtual-offices-the-regulatory-nightmare/) - [Is Your London Coworking Space Bleeding Cash on Virtual Offices?](https://londoncoworkingassembly.com/london-coworking-space-bleeding-cash-on-virtual-offices/) - [BEYOND THE POSTBOX: Building a Virtual Office Service That’s Actually Valuable (and Compliant)](https://londoncoworkingassembly.com/virtual-office-service-valuable-compliant/) - VIRTUAL OFFICE VS. COWORKING MEMBERSHIP: FRIEND OR FOE? (How to Make Them Play nice) > **This article is brought to you by the [London Coworking Assembly](https://londoncoworkingassembly.com/%5F%5Ftrashed/)**, a grassroots network of coworking operators, community builders, and advocates shaping the future of work in London and beyond. > 👉 Join our newsletter for honest conversations, peer support, and tools that actually help: [Subscribe here](https://londoncoworkingassembly.com/%5F%5Ftrashed/) > 🎙️ Listen in: *[Coworking Values Podcast](https://coworkingvaluespodcast.substack.com/)* — stories from the frontlines of community-led coworking. ### The Pay Gap: AI Isn't Just Tech. It's Our Best Damn Chance. URL: https://londoncoworkingassembly.com/the-pay-gap-ai-isnt-just-tech-its-our-best-damn-chance/ Last updated: 2026-03-19T20:29:13.000Z 🎙️ Link in the Shownotes #18 - Ai Is Already Here, Shaping Our Work. Ever feel like you’re shouting into the void? We talk about community, about loneliness, about making spaces affordable. We dissect purpose-driven work versus just clocking in. All vital. All real. But there’s this one thing, this massive, unseen force, that often goes unsaid, even when it’s staring us down. It’s artificial intelligence. And it's not a Ray Bradbury sci-fi fantasy. It’s here. Now. Quietly, and sometimes not so quietly, it’s ripping up the rulebook on how we work, how we connect, and what ‘skills’ even mean in this new, brutal landscape. Today, I’m pulling back the curtain on four hard truths about AI and coworking. Truths we need to chew on if we’re serious about building a future that doesn’t leave people behind. Let’s go ;-) --- ## 1\. Ai Is Already Here, Shaping Our Work. It’s not some distant future. It’s now. Right now. Think about it. Your mate, the freelance copywriter? They’re probably using ChatGPT to crank out first drafts faster than you can brew a cuppa. That small business down the road? Automating customer service queries that used to need a human touch, a real voice. This isn’t just about a bit more efficiency, a few quid saved here and there. This is about the very definition of ‘skills’ shifting under our feet, like sand. And it’s changing the game for everyone, whether they realise it or not. Especially in coworking, the supposed hub of modern work, the place where ideas spark. We’re seeing the ripple effects, even if we don’t always name them. From how teams collaborate across different time zones, blurred lines. To how individuals upskill and learn new trades, scrambling to keep up. And crucially, how we connect – or disconnect – from each other, the human cost. This shift is happening, a silent undercurrent in our daily grind, a rising tide. It’s influencing who gets the gig, who gets the promotion, who gets left out in the cold. It’s influencing how we build and sustain our communities, online and off, the very fabric of our lives. And it’s influencing who gets left behind in this rapid acceleration, this relentless pace. Or who manages to grab ahold and get ahead, leaving others in the dust. Ignoring it isn’t an option; understanding it is survival. It’s the first punch. --- ## 2\. Ai Could Widen The Wealth Gap, Not Narrow It. This is the uncomfortable truth, the one that keeps me up at night, staring at the ceiling. Without conscious, intentional action, AI is on track to concentrate wealth. And opportunity. Leaving the already underserved, the newcomers, the outsiders. Even further on the margins, looking in, pressing their faces against the glass. [Lucy McInally](https://www.linkedin.com/in/lucymcinally/?ref=londoncoworkingassembly.com) , everyones favourite inclusive coworker, said this in last weeks[](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) [Coworking Values Podcast](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) : “We’re talking about making spaces more inclusive, but perhaps not affordable.” She saw the painful irony, the chasm between our words and our actions. Many so-called ‘inclusive’ coworking spaces still price out the very freelancers. And the community members they claim to serve are the ones who need it most. AI could make this chasm even wider, even deeper, a gaping maw. If access to the latest AI tools, the essential AI training. Or the emerging AI-driven jobs. Becomes yet another barrier to entry, another locked door. Another hidden cost, another layer of exclusion. Another thing only the already privileged can afford, a luxury for the few. This is a real risk. A recent Harvard Business Review study, highlighted in[](https://www.linkedin.com/in/staceysheppard/?ref=londoncoworkingassembly.com) [Stacey Sheppard](https://www.linkedin.com/in/staceysheppard/?ref=londoncoworkingassembly.com) 's[](https://issuu.com/athenamagazine/docs/athena%5Fmagazine%5Fissue%5F3%5F-%5Fmay%5F2025/11?ref=londoncoworkingassembly.com) [Athena Magazine](https://issuu.com/athenamagazine/docs/athena%5Fmagazine%5Fissue%5F3%5F-%5Fmay%5F2025/11?ref=londoncoworkingassembly.com) , found that women are 20% less likely than men to directly engage with generative AI. If this trend continues, and if AI systems are trained on predominantly male data, the gender gap could widen, not shrink. The authors of the[](https://issuu.com/athenamagazine/docs/athena%5Fmagazine%5Fissue%5F3%5F-%5Fmay%5F2025/11?ref=londoncoworkingassembly.com) [Athena Magazine article](https://issuu.com/athenamagazine/docs/athena%5Fmagazine%5Fissue%5F3%5F-%5Fmay%5F2025/11?ref=londoncoworkingassembly.com) warn that if the global gender gap is left to persist, it could lead to a self-reinforcing cycle of underrepresentation, further limiting economic opportunity for women. [Jaskiran Mangat](https://www.linkedin.com/in/jaskiranmangat/?ref=londoncoworkingassembly.com) 's insight into ‘money trauma’ is so critical here, it cuts deep. She spoke about the deep emotional scars, the anxieties, the constant hum of stress. People often carry the weight of past financial hardship on their shoulders. If AI ushers in an era of even greater financial stress for many. More job insecurity, more uncertainty about the future. That trauma doesn’t just linger; it deepens, it calcifies, turning to stone. [Kofi Oppong](https://www.linkedin.com/in/kofioppong1/?ref=londoncoworkingassembly.com) ’s story is a stark, powerful reminder of this reality, a gut punch. Of how traditional expectations, particularly in underrepresented communities. Often push education as the only safe path, the only respectable route. Entrepreneurial ventures, freelance careers, the kind of work often found in coworking spaces. These often aren’t even on the table, not even considered a possibility, a pipe dream. But Kofi also sees a profound opportunity here. He’s told me directly that AI is the best chance women have had to close the gender pay gap. Kofi believes that with intentional action and accessible pathways, AI can be a powerful tool for empowerment, enabling women to leapfrog traditional barriers and access new economic opportunities. If AI reshapes the job market, it will automate some roles and create others. Without us actively building clear, accessible pathways for everyone. We risk leaving even more people behind, stranded on the wrong side of the digital divide. This isn’t just a challenge; it’s a moral responsibility, a call to arms. For the entire coworking community, for anyone who claims to care about ‘community’. How do we genuinely bridge this gap, not just talk about it, but actually do it? How do we truly open our doors, our networks, our resources? To everyone, regardless of their starting point, their postcode, their background? AI needs to be a central part of that answer, a tool for inclusion. Not another brick in the wall of exclusion. This is the second punch. --- ## 3\. Ai Can, And Must, Fuel Human Connection. This is the optimistic take, the path forward if we’ve got the guts to choose it. AI has the potential to free us from the drudgery, the repetitive tasks, the soul-crushing admin. Giving us humans more time, more mental space, more breath. To create, to innovate, to collaborate on a deeper level, to truly connect. To solve the complex, messy, higher-order problems that machines can’t touch, the human stuff. Ideally, this means fueling more genuine entrepreneurship. More meaningful innovation, more resilient communities. Within and beyond our coworking spaces, the places where life happens. [Lucy McInally](https://www.linkedin.com/in/lucymcinally/?ref=londoncoworkingassembly.com) , again, articulated the core human need so well, it’s etched in stone: “If we come together, it overcomes that loneliness that you feel at home when you’re just working by yourself. You gain confidence.” This is the fundamental value proposition of coworking, its very heart, its beating pulse. And AI, used thoughtfully, can augment this human core. Not replace it, not diminish it, but enhance it, make it sing. Imagine AI tools that subtly, respectfully help identify. Which individuals in a large, bustling environment may be grappling with isolation? And gently suggest ways for them to connect, to find their tribe, their people. Or intelligent algorithms that don’t just match skills for a project. But suggest potential collaborators based on shared values or complementary working styles, a true fit. My own excitement about[](https://www.linkedin.com/in/denisebrouder/?ref=londoncoworkingassembly.com) [Denise Brouder](https://www.linkedin.com/in/denisebrouder/?ref=londoncoworkingassembly.com) ’s ‘The Science of Flexibility Report’ is a case in point, a moment of clarity. I said it then, and I’ll say it again: “It’s very rarely you’ll hear me say, ‘Oh my God, you’ve got to go read that report,’ but you have got to go read that report.” That report isn’t just academic fluff; it dives into the messy reality of the future of work. And coworking’s crucial role as a ‘third place’ – not home, not the traditional office, but a vital third space. AI can enhance this ‘third place’ concept significantly. By streamlining the mundane operational burdens of running a space, freeing up staff. By helping to personalise member experiences in meaningful ways, making it feel bespoke. By making our spaces more accessible, more welcoming, and ultimately more valuable to more people. [Caleb Parker](https://www.linkedin.com/in/calebparker/?ref=londoncoworkingassembly.com) ’s told me on the[](https://coworkingvaluespodcast.substack.com/) [Coworking Values Podcast](https://coworkingvaluespodcast.substack.com/) last year that impact is vital here, a guiding star. "My impact isn’t just about what I do. It’s about all the other entrepreneurs I help become successful…” AI can amplify this kind of ecosystem impact exponentially. By providing us with improved tools for sharing knowledge and mentoring effectively. To help more people find their footing, to connect them to the right resources at the right time. To build stronger, more resilient professional networks that actually support people, a safety net. [Kofi Oppong](https://www.linkedin.com/in/kofioppong1/?ref=londoncoworkingassembly.com) ’s incredible journey, from an East London upbringing to founding Urban MBA. As many of you reading this know, his work combines neuroscience with business education for young people. It powerfully demonstrates the impact of purpose-driven work and a resilient mindset, a testament to the human spirit. AI supports this kind of transformative work. By providing access to personalised learning pathways, tailored to individual needs. By automating the administrative tasks that bog down community builders and educators. By freeing up precious time and energy for the irreplaceable human element. For genuine mentorship, for authentic connection, for work that truly matters. This is the third punch, the one that offers hope. --- ## 4\. Tech Should Serve Humans, Not The Other Way Around. [Manuel Conti](https://www.linkedin.com/in/manuelconti/?ref=londoncoworkingassembly.com) , a man who’s been in the tech trenches for two decades, doesn’t mince words. He says, “We want to make sure that we provide the tech for people to spend more time with each other.” Think about that. Not more time staring at screens. Not more time lost in algorithms. More time with actual humans. Face to face. Conti told me on the[](https://coworkingvaluespodcast.substack.com/) [Coworking Values Podcast](https://coworkingvaluespodcast.substack.com/) : “Tech is not about what we do more, but what we remove. It’s the friction we remove.” This cuts through the hype. Tech isn’t about adding layers of complexity. It’s about stripping away the crap. Making things simpler. Making human connections easier. He challenges the obsession with AI, platforms, and dashboards. We’re drowning in data. But what about the conversation? What about the welcome? What about the subtle act of noticing when someone’s having a rough day? That’s the real gold. Conti, the tech veteran, says it plainly: AI should augment community, not replace it. It should be a tool in our hands, not a master over us. It should help us be more human, not less. This is the final punch, the one that demands we choose. --- ## Our Human Advantage Is Clear, If We Choose To See It. Human connection. Genuine inclusivity. A shared sense of purpose. These aren’t soft, fluffy, nice-to-haves, not anymore. These are our core competitive advantages in an increasingly AI-driven era. These are the things a machine, no matter how sophisticated, simply cannot replicate. It’s time, past time, to proactively and thoughtfully mix AI. Into our ongoing conversation about coworking values, about community building. This isn’t about ignoring AI, sticking our heads in the sand and hoping it goes away. It’s about embracing its potential, critically and ethically. With our deeply held human values leading the way, always. Community. Accessibility. Purpose. Belonging. These are our anchors in a fast-changing, often bewildering world. Our job now, as space operators, as community members, as concerned citizens. Is to build on these insights, to translate them into concrete action. Let’s commit to using technology, including AI, with empathy and foresight. Let’s combine data-driven insights with genuine human dialogue. To consciously shape a future of work that is not only more efficient. But more equitable, more empowering, and profoundly full of real human connection. --- ## 💬 Two things for you—because the real community needs both care and clarity 💡 Unreasonable Connection A private monthly gathering for independent coworking operators and community builders who give a shit - next one is the 18 June! No fluff. No man-els. Just people showing up for each other. →[](https://lu.ma/vdmcet78?ref=londoncoworkingassembly.com) [RSVP here](https://lu.ma/vdmcet78?ref=londoncoworkingassembly.com) --- 🤖 AI for Coworking Scorecard Too many tools, not enough time? This free quiz helps you see where your space stands—and what to automate first to reclaim 7–11 hours a week. →[](https://ai-coworking.scoreapp.com/?ref=londoncoworkingassembly.com) [Start here](https://ai-coworking.scoreapp.com/?ref=londoncoworkingassembly.com) --- Thank you for your time and attention today ### Why Paid Ads Can’t Save a Coworking Space with No Email List URL: https://londoncoworkingassembly.com/why-paid-ads-cant-save-a-coworking/ Last updated: 2025-06-12T07:04:14.000Z Why Paid Ads Can’t Save a Coworking Space with No Email List 0:00 /200 1× ## **Episode Summary** **“Everything comes back to email.”** Emily and Bernie rip the plaster off a painful truth: frantic paid ads can’t rescue a hollow content strategy. They swap war stories about “panic‑buying” LinkedIn and Google ads, compare the steep learning curve of PPC platforms, and reveal why most indie coworking spaces burn cash instead of building community. Emily breaks down the real cost of outsourcing ads, how to vet an agency (hello, SEMrush reports), and why at least one team member should be 80 % focused on content. Bernie drives home the email‑list gospel—own the relationship or risk algorithm whiplash—and drops the Marcus Sheridan pool‑builder case study (£22 m in organic revenue, one blog post - we double checked before posting and it’s $35 million as of April 2025). Together, they outline a consistent content schedule: weekly newsletters, repurposed social media posts, cornerstone blogs, and strategic outbound links that cater to both humans and bots. They conclude with an invitation to assess your AI readiness (quiz) and participate in their hands-on AI Workshop in London on 25 June—because smarter workflows surpass larger budgets. --- **Timeline Highlights** \[00:04\] Emily opens with the [Unreasonable Connection](https://lu.ma/vdmcet78?ref=londoncoworkingassembly.com) invite—monthly video call for coworking pros \[00:32\] Bernie frames the day’s debate: paid ads vs. content‑led audience building \[01:10\] “Plant seeds, water daily”—Emily’s garden metaphor for multi‑channel marketing \[02:17\] The panic‑buy syndrome: grabbing Google Ads vouchers in desperation \[03:18\] Bernie’s prime directive: email lists survive every algorithm shake‑up \[05:13\] Person‑power reality check—ads demand constant monitoring \[06:16\] How to spot a shady agency (and why authority scores matter) \[07:29\] SEMrush 101—Emily explains the £200‑£600/month tool and what it reveals \[10:17\] Website investment vs. social media dopamine hits \[11:29\] Feeding bots *and* humans—alt tags, internal links, accessibility \[14:30\] Slow‑burn organic search: the most stable growth engine \[17:44\] SERP snippets, cornerstone content, and stealing smart from competitors \[19:18\] Time maths—why an 80 % content role pays for itself \[21:40\] Weekly newsletters are the backbone of every other channel \[22:58\] [AI Quiz](https://ai-coworking.scoreapp.com/?ref=londoncoworkingassembly.com) \+ 25 June Workshop: hands‑on tactics for lean teams --- **Detailed Episode Breakdown** **Why Panic Ads Backfire** Bernie admits to torching ad vouchers and explains how emergency PPC drains budget without fixing the funnel. Emily adds that constant platform updates turn “set‑and‑forget” into wishful thinking. **Planting Seeds of Content** A garden grows when watered—so does your audience. The hosts outline a daily or weekly cadence that combines blogs, newsletters, and social media into an ecosystem that bots respect and people share. **Email List as Lifeline** From early Facebook page crashes to today’s LinkedIn throttles, Bernie shows how owned lists future‑proof community reach. One weekly newsletter will outperform a dozen boosted posts. **The Hidden Cost of Paid Advertising** Emily breaks down agency vetting, authority audits, and why skipping due diligence can double your spend. DIY? Expect a steep learning curve and constant rule updates. **SEO Tools Decoded** SEMrush (and its rivals) unmask competitor keywords, SERP questions, and backlink gaps. Use reports to craft cornerstone posts—think “Can I bring my dog?”—that outrank bigger brands. **AI & Workflow Optimisation** ChatGPT and Gemini now serve as on‑demand “body doubles.” The hosts share the London Coworking Assembly AI workshop with Urban MBA, promising practical prompts that slice production time without slicing nuance.**Links & Resources** - RSVP for [Unreasonable Connection](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) - [AI Readiness Quiz for Coworking](https://ai-coworking.scoreapp.com/?ref=londoncoworkingassembly.com) - [Emily on LinkedIn](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) - [Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Visit the Workspace Design Show](https://workspacedesignshow.com/?ref=londoncoworkingassembly.com) - [Urban MBA](https://urbanmba.co.uk/?ref=londoncoworkingassembly.com) - [Join the 8k+ LinkedIn Coworking Group](https://www.linkedin.com/groups/8254934/?ref=londoncoworkingassembly.com). ## **One more thing** Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. Rate, follow, and share the podcast if this resonates with you. Your support amplifies our reach, helping others discover how coworking enriches lives, builds careers, and strengthens communities. **Community is the key** 🔑 --- ### REWIND: How to Build a Coworking Community That Lasts: From Transforma to Kalima with Vanessa Sans URL: https://londoncoworkingassembly.com/rewind-how-to-build-a-coworking-community/ Last updated: 2025-06-10T07:06:44.000Z REWIND: How to Build a Coworking Community That Lasts: From Transforma to Kalima with Vanessa Sans 0:00 /200 1× ### **Episode Summary** **“You can hire a branding agency. Or you can co-create it with the people who'll live it.”** In this REWIND episode, we revisit one of our most powerful conversations with **Vanessa Sans**, a coworking pioneer, community strategist, and founder of Kalima. Vanessa didn’t just open a space by the sea. She co-created a movement with the people it was meant for. From her early days launching Transforma and Coworking Spain to building Kalima with zero paid ads and 300 global applicants, this story is packed with hard-won insights on what it takes to build trust, inclusion, and longevity in coworking. **We talk about:** - How to co-create your brand with the people who'll use it - What Lisbon 2014 taught us about finding our people - Digital nomads vs remote workers (and how to serve both) - Why does a real community start *before* you open the doors Whether you're launching your first space or rethinking the soul of the one you run, this conversation will take you right back to the heart of coworking. **This isn’t nostalgia. It’s a blueprint for what's to come.** --- ## **Timeline Highlights** \[00:04\] Emily introduces Unreasonable Connection \[00:27\] Bernie sets the scene with Vanessa’s global coworking legacy \[01:13\] From Transforma to Coworking Europe, Africa, and India \[02:51\] The 2010 Utopicus moment that changed everything \[04:40\] Why "Transforma" means more than a space \[06:04\] From organising events to operating spaces \[09:05\] Lisbon 2014: Roast pigs, co-pass, and finding your people \[13:40\] Kalima: A seaside hotel turned coworking hub \[17:49\] Co-creating a community from scratch \[20:19\] 300 applications, 2 months, 1 global-local tribe \[24:29\] Project management vs participatory chaos \[26:26\] Lessons in real-world coworking project launch \[27:27\] Digital nomads vs remote workers: What’s the real difference? \[30:11\] Why no one knew Caldas d’Estrac—until now \[32:28\] How coworking activates the neighbourhood --- ## Coworking Europe 2014 This wasn’t just a conference; it was a reunion of sorts—a meeting of minds that were shaping the coworking world. For Vanessa, this was a pivotal moment when coworking became more than just an idea; it became a movement that connected people across borders. *The video below was made at the* [*Copass*](https://www.linkedin.com/company/copass/?ref=londoncoworkingassembly.com) *Camp at Coworking Europe Lisbon in 2014.* **Watch out for Vanessa and Bernie in this video below.** **(And the goodbye hugs with our late great coworking friend** [**Matija Raos**](http://lovematija.com/?ref=londoncoworkingassembly.com) **in the final scene.)** --- ## **How a Hotel Became a Home for Coworkers** Kalima wasn’t planned. It found Vanessa. A former hotel just seconds from the Mediterranean, the space offered more than rooms: it offered potential. She didn’t roll out ads. She rolled out the invites. Locals and digital nomads joined the first Kalima workshop to co-create the space’s brand and values. Then she opened applications for a community residency: a free month in exchange for helping build the project. It wasn’t always smooth—too many cooks, not enough clarity. But the result? A fiercely connected, co-built space where collaboration wasn’t a slogan. It was the foundation. **From Lisbon Legends to Local Impact** Vanessa and Bernie swap stories from the early Coworking Europe conferences. Roast pigs, flu-fuelled adrenaline, and the unshakable sense of discovering your people. Today, that spirit lives on in Kalima. But it’s not about importing digital nomads—it’s about weaving them into the town's fabric. Members aren’t just passing through. They buy coffee from local shops. They host events. They meet the neighbours. Coworking isn’t about space. It’s about presence. **Building With, Not For** Too often, coworking spaces are designed behind closed doors. Vanessa flipped that. From branding workshops to bartering stays for skills, every step of Kalima’s journey has involved the people it serves. That’s not just inclusive design. It’s intelligent business. --- ## **Links & Resources:** - [**Kalima Instagram**](https://www.instagram.com/kalimabeachlife/?ref=londoncoworkingassembly.com)[ – Kalima Beach Life](https://www.instagram.com/kalimabeachlife/?ref=londoncoworkingassembly.com) - [**Kalima Coliving, Coworking & Cafè**](https://www.kalimabeachlife.com/?ref=londoncoworkingassembly.com) - [Happy Working Lab](https://www.happyworkinglab.com/?ref=londoncoworkingassembly.com) \- Vanessa’s consulting firm. - [transforma bcn](https://www.transformabcn.com/?ref=londoncoworkingassembly.com) coworking space. - RSVP for [Unreasonable Connection](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) - [AI in Coworking: Time-Saving Readiness Quiz](https://ai-coworking.scoreapp.com/?ref=londoncoworkingassembly.com) - [Workspace Design Show London 2026](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - Join the **7k** people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - Connect with Bernie on [LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) - Connect with Vanessa on [LinkedIn](https://www.linkedin.com/in/vanessasans/?ref=londoncoworkingassembly.com) ### Real Community, Not Just Coworking Talk: The Magic of Belonging with Lucy McInally URL: https://londoncoworkingassembly.com/real-community-not-just-coworking/ Last updated: 2025-06-05T20:40:10.000Z Real Community, Not Just Coworking Talk: The Magic of Belonging with Lucy McInally 0:00 /200 1× ## **What happens when you lose your workspace, your routine, and your community?** In this deeply human episode, Bernie and Lucy McInally crack open what *real* community feels like inside a Coworking space—and what gets lost when pricing, scale, or disconnection takes over. Lucy shares how running grassroots freelancer meetups in London helped her understand the difference between surface-level connection and true belonging. From trying to book overpriced rooms in Shoreditch to recreating the TownSq magic, her stories hit a nerve. They discuss what independent Coworking operators still miss about freelancers, how the cost-of-living crisis is quietly pushing people out of shared spaces, and why hosting doesn’t scale in the same way as real estate does. If you’ve ever felt the buzz of a “cool table,” wondered how to recreate that Pixie Dust in your space—or mourned the loss of it—you need this conversation. --- ## **Timeline Highlights** \[00:05\] Emily’s intro to [Unreasonable Connection](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) \[00:27\] Bernie and Lucy catch up after a year of change \[01:08\] Lucy introduces and her journey \[02:44\] Inclusion vs. affordability: the tension in London Coworking \[05:50\] Freelancers in crisis: rates, rent, and value misalignment \[09:16\] Why Lucy started her freelancer meetups in Shoreditch \[12:24\] Connection builds confidence: the power of being seen \[14:50\] Cake, coffee, and a sense of belonging \[17:09\] Anna from TownSq: When a community manager becomes your anchor \[22:59\] Wigan: a community looking for a Coworking space \[24:16\] Can community really be designed—or does it just emerge? \[26:55\] Why Coworking feels more like a restaurant than a scalable asset \[30:10\] Social battery drain and the cost of over-connection \[31:26\] : Substack as a storytelling platform \[35:05\] Tony from New Work Cities and the early Coworking spark \[36:40\] Where to find Lucy online --- ## Detailed Episode Breakdown ### Inclusion isn’t just policy—it’s affordability, too Lucy highlights the tension between talk and reality in London: numerous coworking spaces discuss inclusion, but their pricing excludes the very freelancers they claim to support. ### Freelancer-led meetups aren’t events—they’re survival. Lucy explains how a need for connection became a movement. When she couldn’t afford local spaces, she brought people together in cafes and hotels, forming bonds that built confidence and community. ### TownSq magic and the myth of scale Together, Lucy and Bernie reflect on their time at TownSq: how it *felt* like family, and how that feeling disappears when people leave or spaces grow too big. Some things don’t scale. ### The Wigan model: community before real estate Bernie shares the [Weave Coworking](https://weave-coworking.co.uk/?ref=londoncoworkingassembly.com) story—where people started gathering before the building even opened. A reminder that you don’t always need the space first. ### Why hosting is sacred—and under-practised Lucy touches on the rare gift of being truly welcomed. It’s not in job descriptions. It’s in how people show up. And too many spaces get this wrong. ### The Inclusive Coworker: making space for stories Lucy’s Substack is about giving voice to those shaping coworking from the inside. It’s writing with weight—about belonging, access, and design that fits real life. --- ## **Links & Resources** - [The Inclusive Coworker on Substack](https://theinclusivecoworker.substack.com/) - [Lucy McInally on LinkedIn](https://www.linkedin.com/in/lucymcinally/?ref=londoncoworkingassembly.com) - [🎙️Design Isn’t Enough - Alex Young](https://londoncoworkingassembly.com/design-isnt-enough-building-truly/) - [🎙️"The Science of Flexibility." - Denise Brouder](https://londoncoworkingassembly.com/the-future-is-already-here-flexible/) ### Recurring Links - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast?ref=londoncoworkingassembly.com) - [Register for European Coworking Day](https://europeancoworkingday.eu/?ref=londoncoworkingassembly.com) - [Visit the Workspace Design Show](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [Join the 8k+ LinkedIn Coworking Group](https://www.linkedin.com/groups/9047621/?ref=londoncoworkingassembly.com) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) - [Unreasonable Connection – Lu.ma](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) --- ## **One More Thing** Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. Rate, follow, and share the podcast if this resonates with you. Your support amplifies our reach, helping others discover how coworking enriches lives, builds careers, and strengthens communities. 🔑 Community is the key ### The Future Is Already Here: Flexible Work, Third Places & Collective Change with Denise Brouder URL: https://londoncoworkingassembly.com/the-future-is-already-here-flexible/ Last updated: 2025-06-04T11:52:22.000Z The Future Is Already Here: Flexible Work, Third Places & Collective Change with Denise Brouder 0:00 /200 1× ### Episode Summary It’s June 2025, just a few weeks after European Coworking Day united coworking communities across Europe—and this week's SXSW event in London—are buzzing with energy about AI and creating meaningful experiences. We’re resharing a grounding, unforgettable episode with **Denise Brouder**, founder of **The Future of Work Alliance** and author of *"The Science of Flexibility*." Her report, initially published in January 2025, has never felt more urgent. In this conversation, Denise makes a bold case: flexible work isn’t a policy—it’s a cultural shift. One that must be *designed*, *practised*, and *defended* if we’re serious about inclusion, wellbeing, and future-proof workspaces. She unpacks how enterprise and coworking can bridge the gap, why independent spaces matter more than ever, and how third places offer more than just desks—they offer dignity, autonomy, and access. **“The future is already here—it’s just unequally distributed.”** Join us for the next **Unreasonable Connection** on 18 June—link in the show notes. --- ### **Timeline Highlights** \[00:53\] Bernie introduces Denise and her head-hurting insights \[01:08\] What Denise is known for— and what she *wants* to be known for \[02:34\] How *The Science of Flexibility* came together with Sam and Ashley \[05:10\] The third place dilemma—how coworking differs from 'just offices' \[06:56\] Educating knowledge workers on “work from near home” strategies \[09:26\] Why people don’t know coworking exists—and why that matters \[11:00\] The invisible rituals of going to work—and why they still matter \[13:23\] How independent space founders speak from lived experience \[14:04\] “Pioneers take the arrows…”: the hard work of normalising third places \[16:32\] Is coworking finally embracing enterprise clients? A then-and-now look \[19:15\] Adam and Alex’s rule: no teams sitting together \[22:13\] How removing flexibility punishes women—and what real inclusion looks like \[25:48\] Are we losing our edge in the flex work conversation? \[30:08\] From fringe to mainstream: how systems change spreads \[32:04\] Coworking as infrastructure for collective, inclusive change --- ### **Episode Breakdown** **The report that broke Bernie’s brain** Denise’s *Science of Flexibility* report doesn’t just talk trends—it names what’s broken and dares to imagine what’s next. It’s dense. It’s bold. And it’s a wake-up call for coworking. **Thinking differently to work differently** From enterprise boardrooms to indie coworking havens, Denise argues that change begins in the way we *think* about space, autonomy, and value, not just how we structure work. **Third place vs. office space** Coworking can’t just look like a repurposed cubicle farm. Denise explains how space design signals dignity—and why most workers still don’t even know these options exist. **Habits, boundaries, and belonging** Denise breaks down how rituals—like leaving the house—signal a shift in state. Coworking offers more than Wi-Fi. It offers identity, rhythm, and a sense of belonging. **Coworking and the enterprise bridge** This isn’t a hypey “corporates are coming!” segment. It’s a real take on what happens when freelancers and bank workers sit at neighbouring desks. **Inclusion means *practical* access.** Denise shares how mandating full-time office returns can crush mobility for marginalised workers—and how flexibility can open up leadership opportunities, not just schedules. **The future’s here—it’s just not evenly distributed** You’ll leave this episode seeing coworking not just as a business model, but as civic infrastructure. A way of *redistributing possibilities* in how we live, work, and gather. --- ### **Links & Resources** - Download your own [*The Science of Flexibility*](https://scienceofflexibility.com/?ref=londoncoworkingassembly.com) report. - RSVP for [Unreasonable Connection](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join the 8k Members in the LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) - [Connect with Denise on LinkedIn](https://www.linkedin.com/in/helenlindop/?ref=londoncoworkingassembly.com) --- ### One more thing Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast delves into the core values that drive coworking: Accessibility, Community, Openness, Collaboration, and Sustainability. These values aren’t just ideas—they shape the spaces where we gather, work, and grow. We hope this resonates with you. If it does, please rate, follow, and share the podcast. Your support amplifies our reach, helping others discover how coworking can enrich their lives, build their careers, and strengthen their communities. **Community is the key 🔑** ### Design Isn’t Enough: Building Truly Inclusive Coworking with Alex Young URL: https://londoncoworkingassembly.com/design-isnt-enough-building-truly/ Last updated: 2025-05-29T06:47:50.000Z Design Isn’t Enough: Building Truly Inclusive Coworking with Alex Young 0:00 /200 1× ### **Episode Summary** Alex Young doesn’t want applause for installing ramps. As Director at Projects in Brighton, she’s focused on something much harder: **making inclusion part of the architecture of everyday coworking life.** From universal design to neurodivergent coaching, this episode is a masterclass in what it takes to build truly accessible spaces, *not just compliant ones.* Emily and Alex delve into the cultural, emotional, and structural aspects of accessibility. They unpack why well-meaning spaces still fail people with disabilities, how funding like **Access to Work** can transform a team, and what real self-advocacy looks like in an environment that doesn’t always listen. This isn’t just about doorways and desks. It’s about dignity. Come for the quiet room layouts. Stay for the moment, Alex explains why mentorship in Berlin—and inclusion policy in the UK—aren’t just good ethics. They have good infrastructure. --- > \*This is a ‘rewind’ episode first posted in 2024 - we think it is worth sharing again! --- ### Timeline Highlights \[00:05\] Emily plugs **Unreasonable Connection**—and what makes it more than just a meetup \[00:29\] Alex’s role at Projects and why coworking is more than square footage \[01:48\] Body doubling, time zones, and the quiet power of co-presence \[02:33\] What “universal design” *actually* means—and how it shows up in a building \[04:04\] Ramps and quiet spaces are great—but they’re not the whole answer \[04:40\] Where well-intentioned workspaces fall flat: they don’t ask \[05:57\] How to self-advocate when you’re used to being ignored \[07:32\] **Access to Work** and the invisible resources that already exist \[09:40\] Lessons from **Impact Hub Berlin**: mentoring across difference \[11:07\] Inclusion as a competitive advantage—and a personal priority \[12:59\] Why Alex stayed in coworking—and how sociology still shapes her thinking \[16:15\] A practical, human checklist for accessibility from day one \[18:03\] How to reach Alex—and why she’s always happy to talk --- ### Episode Breakdown **Coworking Isn’t Inclusive by Default** Just because a space is “cool” doesn’t mean it’s accessible. Alex walks through the design decisions behind Projects’ spaces—wide doorways, adjustable desks, quiet zones—but also explains why no checklist beats **asking people what they need**. **The Emotional Labour of Advocacy** For many disabled or neurodivergent people, asking for basic accommodations is exhausting. Alex offers a nuanced take: yes, self-advocacy is powerful—but it shouldn’t always fall on the person with the “difference” to initiate the conversation. **Spaces must signal safety first.** **Free Money, Untapped Power** Access to Work is a UK government scheme that helps employers fund accessibility solutions; however, most people are not aware of it. Alex explains how Projects uses it (with **Exceptional Individuals**) to secure tech, training, and coaching for team members. If you're in the UK and *not* using this… you’re leaving impact on the table. **Don’t Just Look Inside—Look Around** Coworking spaces often focus on their own four walls. But Alex highlights Impact Hub Berlin’s mentorship programme, which pairs business leaders with underrepresented entrepreneurs in the city. It’s a reminder that inclusion isn’t just about *who’s already inside*—it’s also about who still feels unwelcome. **Her Why: Sociology, Cafés, and a Sense of Place** Alex studied people. Then she worked from cafés. Then she realised—none of them felt right. Her entry into coworking was part accident, part calling. She didn’t build an app, but she did find her people. Now she makes sure others can find theirs too. --- ### 🔗 Links & Resources **People** - [Alex Young on LinkedIn](https://www.linkedin.com/in/alex-young-74431a135/?ref=londoncoworkingassembly.com) - [Emily Breder on LinkedIn](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) **Events & Projects** - [Alex’s Favourite Positions Podcast](https://www.linkedin.com/in/alex-young-74431a135/?ref=londoncoworkingassembly.com) - [The Project’s Coworking Space Brighton](https://www.projectsclub.co.uk/?ref=londoncoworkingassembly.com) - [Unreasonable Connection](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) - [Community Builder Cohort Waitlist](https://thirdplaceworks.com/community-builder-cohorts/?ref=londoncoworkingassembly.com) - [European Coworking Day](https://coworkingday.eu/?ref=londoncoworkingassembly.com) **Coworking Ecosystem** - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/showcase/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Workspace Design Show](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [Join the 8k+ LinkedIn Coworking Group](https://www.linkedin.com/groups/8569473/?ref=londoncoworkingassembly.com) **Referenced in Episode** - [Access to Work (UK Government Fund)](https://www.gov.uk/access-to-work?ref=londoncoworkingassembly.com) - [Exceptional Individuals – Neurodiversity Employment Support](https://exceptionalindividuals.com/?ref=londoncoworkingassembly.com) - [Impact Hub Berlin](https://berlin.impacthub.net/?ref=londoncoworkingassembly.com) --- ### One More Thing Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. Rate, follow, and share the podcast if this resonates with you. Your support amplifies our reach, helping others discover how coworking enriches lives, builds careers, and strengthens communities. **Community is the key 🔑** ### Permission to Keep Going: Managing Existential Overhead with Emily and Bernie URL: https://londoncoworkingassembly.com/permission-to-keep-going-managing/ Last updated: 2025-05-27T15:00:00.000Z Permission to Keep Going: Managing Existential Overhead with Emily and Bernie 0:00 /200 1× ## **Summary** How do you keep your business running when your nervous system is screaming? In this raw and resonant episode, Bernie and Emily tackle a weight most of us carry but rarely name: *existential overhead*. That constant low hum of emotional load—personal, political, practical—that makes every small task feel harder. From neurodivergence and mindset rituals to accountability rhythms and phantom limbs (yes, really), this episode explores how community builders can work *with* their brains instead of against them. Emily shares how grounding in the body—not just the to-do list—is what keeps her going. Bernie opens up about writing rituals, ADHD fog, and what years of weekly check-ins have taught him about stability. There’s no big reveal. Just honest, hard-earned insight into the mess, rhythm, and relief of building community—while staying human. ## **Timeline Highlights** \[00:05\] Bernie introduces [Unreasonable Connection](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) and his Portugal–Spain coworking trip \[01:12\] Emily shares what she’s known for—and what she *wants* to be known for \[02:34\] Naming the invisible load: existential overhead in a chaotic world \[03:45\] Bruce Lee, Daoism, and absorbing only what serves you \[05:36\] The [Prime Minister of Barbados](https://www.instagram.com/reel/DKEHcnUNC6O/?utm%5Fsource=ig%5Fweb%5Fcopy%5Flink&igsh=MzRlODBiNWFlZA==) and the weight of being many things at once \[07:13\] Grounding before power: why mindset beats marketing \[08:53\] Bernie on Ukraine, ADHD, and how perspective resets productivity \[09:56\] Emily on needing body-first rituals to handle mental spirals \[12:28\] What it’s like to finally say, “That’s not me”—and mean it \[13:52\] Why Bernie’s day doesn’t start until 750 words hit the page \[15:27\] Emily on sustaining cadence, journaling spirals, and disappearing goalposts \[17:40\] “It’s not always building toward amazing”—Bernie on flow and 12-week rhythm \[18:47\] Emily on retrospectives, diverse feedback, and asking: Am I wrong? \[20:34\] How facilitation works: nudging without directing \[23:24\] Bernie on phantom limbs, pain memory, and coworking triggers \[25:28\] Permission to keep going—why cadence isn’t a loop, but a cycle \[28:58\] Cross-pollinating wisdom: what restaurants, film, and sports can teach us ## **Detailed Episode Breakdown** **Existential Overhead Is Real** It’s not just your to-do list that’s overwhelming you. It’s politics, news, family, economic strain, and that sinking sense that you should be doing more. Emily and Bernie name that weight, and talk about how recognising it can help you manage it. **Mindset Is a Starting Point, Not a Buzzword** From daily writing rituals to barefoot grounding, the small, repeatable acts that bring clarity take centre stage. Not to optimise. But to survive and build rhythm. **Accountability Is a Lifeline** Emily and Bernie reflect on 15 years of working together—and how peer support, weekly check-ins, and simply speaking their minds keep them (and their clients) on track. You can’t outsource success to apps. **The Mess Is the Method** From Urban MBA's mindset-first approach to phantom limb analogies, this conversation honours the messy, human, often nonlinear path to clarity. **Permission to Keep Going** Cadence isn’t a loop—it’s a cycle. You revisit the beginning again and again. The win isn’t perfection—it’s showing up to the next round with more self-awareness and community than the last. ## **Links & Resources** - RSVP for [Unreasonable Connection](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) - [Emily on LinkedIn](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) - [Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Visit the Workspace Design Show](https://workspacedesignshow.com/?ref=londoncoworkingassembly.com) - [Urban MBA](https://urbanmba.co.uk/?ref=londoncoworkingassembly.com) - [Mia Amor Mottley, Prime Minister of Barbados](https://www.instagram.com/reel/DKEHcnUNC6O/?utm%5Fsource=ig%5Fweb%5Fcopy%5Flink&igsh=MzRlODBiNWFlZA==) - [What is a phantom limb?](https://www.news-medical.net/health/What-is-a-Phantom-Limb.aspx?ref=londoncoworkingassembly.com) - [750 Words - Practice Writing Every Day](https://750words.com/?ref=londoncoworkingassembly.com) - [Join the 8k+ LinkedIn Coworking Group](https://www.linkedin.com/groups/8254934/?ref=londoncoworkingassembly.com). ## **One more thing** Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. Rate, follow, and share the podcast if this resonates with you. Your support amplifies our reach, helping others discover how coworking enriches lives, builds careers, and strengthens communities. **Community is the key** 🔑 ### Is Your London Coworking Space Bleeding Cash on Virtual Offices? URL: https://londoncoworkingassembly.com/london-coworking-space-bleeding-cash-on-virtual-offices/ Last updated: 2026-03-19T20:29:13.000Z That's fifty quid a month [virtual office](https://help.nexudus.com/docs/virtual-offices?ref=londoncoworkingassembly.com) client. Looks like easy money, doesn’t it? A nice little top-up to your coworking space’s income. Multiply that by, say, 50 clients, and you’re suddenly dreaming of a cool £30,000 dropping into your bank account each year. And for what? Just handling a bit of mail, right? It’s a tempting thought, especially when you’re battling London’s brutal market. But hang on a minute. Before you start mentally spending that cash, let’s ask a really uncomfortable question: Is that £50 client *actually* costing you £100, or maybe even more, in hidden admin, compliance grief, software fees, and precious staff hours? It’s time to ditch the spreadsheet fantasies and do the *real* sums on your virtual offices. ## **Some Context** Let’s be straight. Running an independent coworking space in London is bloody hard work. Rents are insane. Business rates sting. Energy costs are all over the place. And the competition is fierce. Margins are often wafer-thin. In this kind of pressure cooker, the [promise of Virtual Office](https://nexudus.com/blog/unlock-new-revenue-streams-with-our-new-virtual-offices-module/?ref=londoncoworkingassembly.com) (VO) cash can feel like a lifeline. A smart way to bring in more money and make your assets work harder. As Hector Kolonas, the brains behind Included and Synceroo, put it on the Coworking Values podcast: > "You're limited by the square footage through which you can sell... what are the additional services or additional products and offerings that we can add to sell to either our existing members or to the public that don't require us to grow the space in square footage?" VOs seem like the perfect answer. You’ve got the address. You’ve got the team. So why not use them to make a bit extra? It’s a logical thought, usually driven by sheer financial need. But here’s the catch. This understandable scramble for revenue can blind operators to the sneaky ways VOs, especially when they’re under-priced and badly managed, can quietly bleed your resources dry and become a massive financial drain instead of a money-spinner. Underestimating the true, all-in cost of running a VO service in London is a surefire way to lose money while kidding yourself you’re making it. ## **Calling Out the Fantasy** The seductive myth about VOs is that they’re pretty much “pure profit” once you’ve got them set up. The idea is that the systems are in place, and the cash just rolls in with hardly any ongoing effort. This is fundamentally, dangerously wrong, especially in London’s highly regulated jungle. The biggest hidden cost, the one that really murders your profitability, is **staff time**. Sorting mail isn’t just popping letters into a slot. It means logging items, telling clients, handling specific instructions (scan it, forward it, hold it, shred it), dealing with parcels, managing returns, and chasing up clients who haven’t bothered to collect their post. Then there’s the never-ending Customer Due Diligence (CDD/KYC) palaver. Verifying IDs, checking who really owns the company, doing risk assessments, keeping records perfectly updated, and doing ongoing monitoring. Add to that the time spent chasing late payments from VO clients who often couldn’t care less, handling customer service questions, and dealing with the inevitable compliance paperwork and potential inspections. This isn’t some background task you can ignore. It’s a massive operational overhead that needs serious focus and a lot of hours. Vendors flogging VO software might bang on about automation, but automation only smooths out *bits* of the process. It doesn’t get rid of the need for human oversight, judgement, and intervention, especially when it comes to compliance and actually talking to customers. The fantasy of effortless, automated income conveniently ignores the huge, ongoing human effort needed to run a VO service legally and effectively. As Hector Kolonas rightly points out, just adding a service isn’t enough: > "Where people start getting tripped up is in the pricing... What the traditional thing is to do is to look at what everyone else is charging and charge something similar, which is great until you start looking at six months, a year down the line, you sold a whole bunch of these things... but it actually hasn't increased your profitability and your team is increasingly burnt out." ## The Reality: Unmasking the Costs That'll Make Your Wince To figure out if your VO service is a profit-maker or a secret cash drain, you need to do a brutally honest cost audit. Forget that simple £50-a-month revenue figure and start adding up *everything*. Hector Kolonas talks about the difference between "good revenue" (any money coming in) and "great revenue” – cash generated through efficient processes that genuinely boost your profits without crushing your team. He warns: > "If you're spending €2 Five euros for every euro you bring in in your team's time, processing the sales, doing correspondence, doing marketing, updating platforms, onboarding customers, chasing invoices... sometimes you find that you're spending more in effort and in money than you're actually bringing in, which is a scary place to be." Let’s break down the real costs you need to get a grip on to avoid that scary place: **STAFF TIME COST – THE PROFIT KILLER** This is the most underestimated expense by a mile. Don’t just guess; track the time or make some realistic estimates. How many hours *per client per month* does your team *actually* spend on: - Mail Sorting & Logging? (Be honest, it’s more than you think) - Mail Forwarding/Scanning/Shredding? (Fiddly, isn’t it?) - Client Notifications & General Chit-Chat? - Initial KYC/CDD Checks (ID verification, checking who *really* owns the company)? - Ongoing Monitoring & Keeping Records Updated? - Chasing Late Payments? (The bane of everyone’s life) - General VO Client Support & Answering Daft Questions? - Compliance Admin & Reporting (HMRC/LLA)? - Staff Training on All This Compliance Crap? Add up these hours and multiply them by your *fully loaded* hourly staff cost (that’s salary, NI, pension, benefits, the lot). Be pessimistic – it’s probably higher than you think. Even just 1-2 hours per client per month will chew through that £50 revenue faster than a hungry dog. As Hector highlights, rubbish systems mean "you're not just adding another to-do list item to that person's day... You're actually stopping them from doing whatever else they were going to do... because they're now distracted trying to figure out this new interface." **TECH STACK COSTS (THE NEVER-ENDING SUBSCRIPTIONS)** Running a modern VO service means paying for specific tools, and they all want their monthly slice: - **VO Management Software:** Platforms designed to handle mail logging, client notifications, and billing (like SphereMail, Anytime Mailbox, or bits built into coworking software like Nexudus). These often charge per client or have tiered pricing. - **KYC/ID Verification Tools:** Services like Stripe Identity, Veriff, or Onfido are often vital for doing remote ID checks properly and staying compliant. They usually charge you per check. - **CRM System:** Essential for managing client data, comms, and billing, if it’s not already part of your main coworking platform. - **Secure Cloud Storage:** For keeping sensitive client verification documents and compliance records safe. - **VoIP Phone System:** If you’re offering call answering, factor in the cost per line and per user. The fact that these tools often don’t talk to each other properly just wastes more time. Hector notes, "None of the systems look the same... every time you want to jump between these two systems, our brain has to take a break and reassess... what is one to-do list item... is actually five, six jumps between different interfaces and completely wrecking that person's workflow." **COMPLIANCE OVERHEAD COSTS (THE BITS YOU CAN’T DODGE)** These are the non-negotiable costs of playing by the rules: - **HMRC TCSP Registration Fee:** Currently £100 per premises, plus Fit & Proper test fees for every BOOM. - **LLA 2007 Registration Fee:** Varies by London borough, but usually another fee per premises. - **Mandatory Staff Training:** Costs for external courses or the internal time you dedicate to AML/compliance training. - **Potential Legal/Consultancy Advice:** Stick some cash in the budget for when you need an expert to explain some complex compliance nonsense. - **Increased Insurance Premiums:** Your professional indemnity and liability insurance might go up because of the extra risks that come with TCSP activities. Get a specific quote. - **Data Protection (ICO) Registration:** Standard business cost, but make sure you’re complying with GDPR for handling VO client data. **DIRECT MAIL HANDLING COSTS (THE LITTLE THINGS THAT ADD UP)** Seemingly small costs that can mount up quickly: - **Postage:** Especially if you’re forwarding stuff internationally. - **Envelopes & Packaging Materials.** - **Scanning Equipment/Software/Service:** If you’re offering scan-to-email. - **Secure Shredding Services.** **OPPORTUNITY COST (WHAT ELSE COULD YOUR TEAM BE DOING?)** What else could your team be achieving with the time they’re currently wasting on low-margin VO clients? Could they be making the experience better for your high-value physical members, developing new services, or actually building your community? This is a real cost, even if it’s harder to stick a number on. **REALISTIC BREAK-EVEN CALCULATION (THE MOMENT OF TRUTH)** Right, let’s put it all together. Add up *all* your monthly fixed costs (software, amortised registration fees, insurance increase). Then estimate your *average* variable cost per client per month (staff time, postage, KYC checks). Now, divide your total fixed costs by (your average monthly revenue per client *minus* your average variable cost per client). This tells you how many VO clients you need *just to break even*. **Example (Just to give you an idea)** Fixed Costs = £300/month. Staff Time = 1.5 hrs/client @ £25/hr = £37.50\. Other Variable Costs = £5/client. Total Variable = £42.50\. Revenue = £50/client. Margin per client = £7.50\. Break-even = £300 / £7.50 = 40 clients. You need 40 clients just to cover your costs, before you make a single penny of actual profit. Is your pricing anywhere near realistic? Hector warns about this exact danger. > "That's a very big pain that we're seeing with a lot of operators... they don't really think through if 40% of their revenue comes from that, but you're losing money on every transaction." ## The Cultural Cost - When Pennies Poison the Vibe The financial strain of an unprofitable or barely profitable VO service will inevitably hit your space’s culture. When your team feels like they’re constantly chasing pennies from demanding, low-engagement VO clients, resentment starts to build. It distracts them from the core mission of looking after your physical members and creating a brilliant community. Staff burnout becomes a serious risk, especially if they’re copping the flak from difficult clients or stressing about compliance without proper support or resources. As Hector puts it, the lack of efficient systems leads directly to burnout: > "That all happens because no one has really implemented the systems, the automations, or the procedures to make those revenue streams efficient." What’s more, if your VO service is seen as cheap and purely transactional, it can subtly devalue your whole brand. Does the constant stream of non-members just picking up mail dilute the sense of community you’ve worked so hard to build? Does the financial pressure force you to cut corners elsewhere in the business? Chasing what looks like easy VO money can inadvertently poison the well, hitting staff morale, the member experience, and the very identity of your coworking space. ## The Opportunity - Pricing for Profit & Real Value, Not Just Hope The answer isn’t necessarily to ditch VOs completely. But to go into them with your eyes wide open and a realistic financial game plan. Stop playing the race-to-the-bottom game on price. Your VO service, especially in London with its double whammy of compliance, carries significant operational costs and risks. Your pricing *must* reflect this. - **PRICE REALISTICALLY (FOR GOD’S SAKE):** Based on your true cost breakdown, figure out a price point that gives you a healthy profit margin. Considering the staff time and compliance overheads, a minimum price of £100-£150+ per month in London seems a lot more sensible than £50 if you want a compliant service. Don’t be scared to charge what it’s actually worth. - **FOCUS ON QUALITY, NOT QUANTITY:** Go after clients who value a professional, reliable, and compliant service, and are willing to pay a fair price for it. A smaller number of profitable, low-hassle VO clients is infinitely better than a huge volume of loss-making, high-maintenance ones. - **TIER YOUR SERVICES (GIVE THEM OPTIONS):** Offer different packages (Basic Address, Mail & Comms, VO Pro with meeting room credits) at different price points, making sure even your most basic tier covers its fully loaded costs. - **USE TECHNOLOGY SMARTLY (TO CONTROL COSTS, NOT JUST AUTOMATE):** Use software (like integrated platforms from providers such as Nexudus) not just to automate bits, but to *control your costs* and ensure compliance efficiently. Streamline your onboarding, mail logging, notifications, and billing to cut down on manual effort where you can, freeing up your staff for tasks that actually add value. The goal, as Hector emphasizes, is efficiency: "Obviously, if you systemize and you automate and you process all of that stuff, you land up at a point where you're making 30 cents on the dollar... And then you can optimise that to get to 80 cents, 85 cents on the dollar." - **BE CRYSTAL CLEAR (NO NASTY SURPRISES):** Clearly tell people what’s included and what costs extra (e.g., huge volumes of mail, specific forwarding requests, using meeting rooms beyond their allowance). Manage their expectations from the get-go. By understanding the true costs, pricing properly, and focusing on delivering a valuable, compliant service through efficient systems, you can potentially turn your VO offering from a hidden financial drain into genuinely “great revenue”. A profitable and sustainable part of your coworking business. But it means ditching the fantasy, facing the financial reality head-on, and investing in the processes to make it actually work. Read the 'Virtual Office' series: - [The Hidden Cost of Virtual Offices](https://londoncoworkingassembly.com/hidden-cost-of-virtual-offices/) - [Virtual Office Income: The £30k Illusion That Costs More Than Cash](https://londoncoworkingassembly.com/illusion-of-virtual-office/) - [Virtual Offices: The Regulatory Nightmare London Operators Blissfully Ignore](https://londoncoworkingassembly.com/virtual-offices-the-regulatory-nightmare/) - [Is Your London Coworking Space Bleeding Cash on Virtual Offices?](https://londoncoworkingassembly.com/london-coworking-space-bleeding-cash-on-virtual-offices/) - [BEYOND THE POSTBOX: Building a Virtual Office Service That’s Actually Valuable (and Compliant)](https://londoncoworkingassembly.com/virtual-office-service-valuable-compliant/) - VIRTUAL OFFICE VS. COWORKING MEMBERSHIP: FRIEND OR FOE? (How to Make Them Play nice) > **This article is brought to you by the [London Coworking Assembly](https://londoncoworkingassembly.com/%5F%5Ftrashed/)**, a grassroots network of coworking operators, community builders, and advocates shaping the future of work in London and beyond. > 👉 Join our newsletter for honest conversations, peer support, and tools that actually help: [Subscribe here](https://londoncoworkingassembly.com/%5F%5Ftrashed/) > 🎙️ Listen in: *[Coworking Values Podcast](https://coworkingvaluespodcast.substack.com/)* — stories from the frontlines of community-led coworking. > [e here](https://londoncoworkingassembly.com/%5F%5Ftrashed/) > 🎙️ Listen in: *[Coworking Values Podcast](https://coworkingvaluespodcast.substack.com/)* — stories from the frontlines of community-led coworking. ### What Emotional Safety Really Looks Like in a Coworking Space URL: https://londoncoworkingassembly.com/what-emotional-safety-really-looks-like-in-a-coworking-space/ Last updated: 2026-03-19T20:29:14.000Z This week is Mental Health Awareness Week and European Coworking Day. So I've been writing nonstop about where mental health and coworking meet, with stories from[](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) [Coworking Values Podcast](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) guests and my direct experience of mental health and coworking. Below are four reads from this week: - [Coworking saved my mind. But it can't save everyone.](https://www.linkedin.com/pulse/coworking-saved-my-mind-cant-save-everyone-bernie-j-mitchell-0uhef?ref=londoncoworkingassembly.com) - [The Loneliest People Walk Past Our Doors](https://www.linkedin.com/pulse/loneliest-people-walk-past-our-doors-bernie-j-mitchell-zeykf?ref=londoncoworkingassembly.com) - [Coworking doesn't save everyone. But it saves some of us.](https://www.linkedin.com/pulse/space-between-us-why-mental-health-coworkings-hidden-mitchell-wehmf?ref=londoncoworkingassembly.com) - [You Can](https://www.linkedin.com/pulse/you-cant-heal-system-made-sick-bernie-j-mitchell-v40ef?ref=londoncoworkingassembly.com)'[t Heal in the System That Made You Sick](https://www.linkedin.com/pulse/you-cant-heal-system-made-sick-bernie-j-mitchell-v40ef?ref=londoncoworkingassembly.com) --- ### Designing Emotional Safety You can have the nicest chairs in the world and still not feel safe. That's the thing about emotional safety, isn't it? It's not about the furniture, the quiet rooms, or the slogans on the wall that say, "You Belong Here." Those things can be nice, sure. But they're not it. Emotional safety — that feeling of being able to… exhale, to be yourself without constantly looking over your shoulder — is relational. - It's about how people make you feel. - How does the space make you think? - It's in the air, not just in the design catalogue. --- ⏯️[](https://coworkingvaluespodcast.substack.com/) [Subscribe and listen to the Coworking Values Podcast here](https://coworkingvaluespodcast.substack.com/) . --- ### 🧠 What Emotional Safety Really Means (Hint: It's Not a Checklist) So, what are we talking about when we say emotional safety in a place where people come to work, to build, sometimes to escape the four walls of their flat? It's about lowering what Paula Madrid, a psychotherapist I spoke to, calls "psychological friction." That's all the energy you burn just trying to fit in. Mask the bits of yourself you think won't be welcome. Please people. Constantly be "on" in a shared space. It's exhausting. Think about it: - The invisible fatigue so many of us carry - The overstimulation of a busy environment when your brain's already fried - The loneliness that creeps in even when people surround you - The fear of being judged for not being "professional" enough… or just enough Here's what people in our community say: - Sam Sundius: Safety comes from predictability - [Lisa Kissane](https://www.linkedin.com/in/lisakissane/?ref=londoncoworkingassembly.com) Even small talk can be a minefield when you're grieving - [Thor A Rain](https://www.linkedin.com/in/thorarain/?ref=londoncoworkingassembly.com) Depression and anxiety drain your energy before you even sit down - [Amy Morgan](https://www.linkedin.com/in/amy-morgan-8763bb102/?ref=londoncoworkingassembly.com) Neuroinclusive design is about intentionality, not ticking boxes - [Jon Torrens](https://www.linkedin.com/in/jontorrens/?ref=londoncoworkingassembly.com) An emotional connection starts with "throwing out hooks" — small bids for interaction Emotional safety isn't about a perfect, sterile environment. It’s about creating a space where the messy, complicated reality of being human is acknowledged — and maybe even welcomed. --- ⏯️[](https://coworkingvaluespodcast.substack.com/) [Subscribe and listen to the Coworking Values Podcast here](https://coworkingvaluespodcast.substack.com/) . --- ### Who Coworking Leaves Out (Even When It Doesn't Mean To) We like to think our coworking spaces are open to everyone. But sometimes, even with the best intentions, we make people feel like they don't quite belong. My friend[](https://www.linkedin.com/in/sangeeta-pillai-soul-sutras-398a821a/?ref=londoncoworkingassembly.com) [Sangeeta Pillai (Soul Sutras)](https://www.linkedin.com/in/sangeeta-pillai-soul-sutras-398a821a/?ref=londoncoworkingassembly.com) , who champions South Asian women's stories on her podcast, and her book put it powerfully: “Safety is being okay in that space as you are. In your culture, your name, your food.” It's the little things: - Someone stumbling over your name and not bothering to get it right - Feeling like your lunch is "too smelly" or "too different” - Always slightly explaining yourself, like you're a cultural mismatch Lisa Kissane talked about "pro-natalism” — that pervasive assumption that everyone has or wants kids. “Pro-natalism made me feel like I didn’t belong.” Casual kitchen chat can unintentionally exclude someone who's childless, grieving, or on a different life path. It stings. Thor Rain shared the constant work of managing depression in a communal space. The mental maths of "do I have energy to speak to people today?" Do you think I can be quiet without being seen as rude? Amy Morgan put it: “It doesn’t cost more to design with neurodivergence in mind. It just requires listening.” It's not about expensive upgrades. It's about offering different kinds of seating, quiet zones, clear signage, and a willingness to ask, listen, and adapt. --- ### What Real Safety Looks Like (It’s More Human Than You Think) It's not about fancy chairs or free yoga. What actually makes a coworking space feel emotionally safe? It's often in the unspoken things — the culture built day by day. - Predictable rhythms. Knowing what to expect. Understanding the energy of the room. Quiet times are respected. - Check-ins that matter. Not just “How are you?” but “Are you okay today?” Real presence from the front desk or a fellow member. - Permission to be awkward, emotional, or invisible. You don’t have to be “on” all the time. It's okay to be quiet. To cry. To wear headphones all day and just survive. - Representation that’s real. Not just in the marketing shots, the team, the front desk, and the leadership. When you see someone like you, it sends a signal: You belong here. --- ⏯️[](https://coworkingvaluespodcast.substack.com/) [Subscribe and Listen to the Coworking Values Podcast here](https://coworkingvaluespodcast.substack.com/) . --- ### Holding Space Is Hard. Really Hard. We have to be realistic: Creating emotionally safe environments takes real work. And the ones doing it — community managers, space operators — often run on empty. [Claire Carpenter](https://www.linkedin.com/in/tmpclaire/?ref=londoncoworkingassembly.com) , 20+ years in, said it this: “I’m 20 years in and completely wiped. This work takes everything.” [Gareth I. Jones](https://www.linkedin.com/in/garethijones/?ref=londoncoworkingassembly.com) Reminds us: “Community work doesn’t scale.” You can't template belonging. And from my own experience? You can’t hold space for others if you’re constantly about to snap yourself. --- ### The Invitation: Do Less, But Care More Emotional safety doesn't come from adding more features. It often comes from removing pressure. From simplifying. From focusing on human connection over surface gloss. Coworking spaces can be recovery scaffolding for people navigating a harsh world. Places where people don't just survive — but actually start to heal. But that's a choice. And it's one we have to make, consciously and consistently. - It means listening more than we talk. - It means inclusion over aesthetics. - It means understanding that sometimes the most valuable thing we can offer is… A quiet, steady presence. A handrail in the dark. --- ⏯️[](https://coworkingvaluespodcast.substack.com/) [Subscribe and listen to the Coworking Values Podcast here](https://coworkingvaluespodcast.substack.com/) . --- ## Two things for you! - 📧[ ](https://bit.ly/5-mistakes-email-course?ref=londoncoworkingassembly.com)[Free Email Course – 5 Mistakes Coworking Community Builders Make](https://bit.ly/5-mistakes-email-course?ref=londoncoworkingassembly.com) - Unreasonable Connection is our monthly online, informal, and open event for people who own or run coworking spaces who want to connect. - 🎟️ RSVP here →[ ](https://lu.ma/6x8af9dd?ref=londoncoworkingassembly.com)[https://lu.ma/6x8af9dd](https://lu.ma/6x8af9dd?ref=londoncoworkingassembly.com) --- Thank you for your time and attention today ### How to Be Seen: Loneliness, Culture & Safe Spaces with Sangeeta Pillai URL: https://londoncoworkingassembly.com/how-to-be-seen-loneliness-culture/ Last updated: 2025-05-13T20:58:52.000Z How to Be Seen: Loneliness, Culture & Safe Spaces with Sangeeta Pillai 0:00 /200 1× --- ## Episode Summary When Sangeeta Pillai walks into a coworking space, she’s not just looking for a desk—she’s scanning for signs that someone like her belongs. In this raw and wide-ranging conversation, Sangeeta—founder of the Masala Podcast and Soul Sutras - joins Bernie to talk about **what inclusion actually feels like**, not just what it looks like in a brochure. From growing up silenced in a Mumbai slum to building one of the UK’s most celebrated feminist networks, Sangeeta unpacks what makes a space truly safe—and why most coworking spaces still miss the mark. They talk loneliness in big cities, misfiring community efforts, why asking someone’s name matters more than your branding, and how even a WhatsApp nudge can pull someone back from the edge. If you’ve ever wondered why some people walk past your coworking space every day and never walk in, this is the episode that explains it. --- ## Timeline Highlights \[00:40\] “I’d like to be known for feminism until the day I die.” \[01:22\] Growing up voiceless in Mumbai—and turning pain into a movement. \[02:34\] Famous guests, taboo topics, and why Masala Podcast hits harder than PR fluff. \[03:30\] What Brick Lane looks like through immigrant eyes (hint: it’s not your weekend bagel run). \[06:15\] What *safe space* means—from name pronunciation to lunchbox shame. \[07:47\] Why being noticed—just being seen—can save someone’s life. \[08:55\] Loneliness in London: How 8 million people can feel like zero connection. \[10:55\] “Even small talk is human contact.” Why strangers matter more than we admit. \[12:40\] Bernie’s Vigo confession: he speaks to more people in Spanish than he did in English in London. \[15:55\] The problem with coworking bubbles: why locals walk by and never step in. \[17:21\] If your space doesn’t *look* diverse, it doesn’t feel welcoming. \[19:05\] Bernie realises what felt like impostor syndrome was a lack of belonging. \[21:09\] The workshop that made coworking leaders confront their fear of community. \[22:57\] “It’s a buffet. But no one knows how to get to the table.” \[25:51\] The WhatsApp message that got Bernie out of bed—and possibly saved his week. \[26:59\] AI won’t save us. Conversation might. --- ## Episode Breakdown ### A Podcast That Became a Movement Sangeeta didn’t set out to be a community leader—she was trying to survive a culture that wouldn’t let her speak. Her podcast opened the floodgates for conversations that South Asian women were never “allowed” to have. ### What Safety Feels Like A safe coworking space isn’t about good vibes or diversity statements. It’s about *micro-moments of respect*, like learning someone’s name or not judging their food. These things matter more than you think. ### 🏙️ Loneliness in a Crowd You can be surrounded by millions in London and feel utterly alone. Sangeeta and Bernie compare that isolation to the warmth of small-town India—and what coworking spaces could learn from it. ### 🧍🏾 Who’s Welcome? If your space looks like a tech bro reunion, people notice. If no one who lives nearby is inside, they notice. If no one says hello, they feel it. This is where “community” starts—or dies. ### 📍 Beyond the Bubble Most coworking spaces say they care about the local community, but few engage. Sangeeta explains why even well-meaning operators often get stuck, and what it takes to build trust across the street. --- ## 🔗 Links & Resources - [Soul Sutras – Website](https://www.soulsutras.co.uk/?ref=londoncoworkingassembly.com) - [Masala Podcast](https://www.soulsutras.co.uk/about-masala-podcast/?ref=londoncoworkingassembly.com) - [Pre-order: ](https://www.soulsutras.co.uk/product/bad-daughter-pre-order/?ref=londoncoworkingassembly.com)[*Bad Daughter*](https://www.soulsutras.co.uk/product/bad-daughter-pre-order/?ref=londoncoworkingassembly.com)[ Memoir by Sangeeta Pillai](https://www.soulsutras.co.uk/product/bad-daughter-pre-order/?ref=londoncoworkingassembly.com) - [Sangeeta on Instagram](https://www.linkedin.com/in/sangeeta-pillai-soul-sutras-398a821a/?ref=londoncoworkingassembly.com) - [Sangeeta on LinkedIn](https://www.linkedin.com/in/sangeetapillai/?ref=londoncoworkingassembly.com) --- ### Recurring Links - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast?ref=londoncoworkingassembly.com) - [Register for European Coworking Day](https://europeancoworkingday.eu/?ref=londoncoworkingassembly.com) - [Visit the Workspace Design Show](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [Join the 8k+ LinkedIn Coworking Group](https://www.linkedin.com/groups/9047621/?ref=londoncoworkingassembly.com) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) - [Unreasonable Connection – Lu.ma](https://lu.ma/6x8af9dd?ref=londoncoworkingassembly.com) --- ## **One More Thing** Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. Rate, follow, and share the podcast if this resonates with you. Your support amplifies our reach, helping others discover how coworking enriches lives, builds careers, and strengthens communities. **Community is the key 🔑** ### Virtual Offices: The Regulatory Nightmare London Operators Blissfully Ignore URL: https://londoncoworkingassembly.com/virtual-offices-the-regulatory-nightmare/ Last updated: 2026-03-19T20:29:14.000Z So, you reckon offering virtual offices is just a case of assigning an address and popping some mail in the post? Dream on. For London coworking operators, especially the independents, it’s more like trying to cross a minefield wearing a blindfold. Under that shiny surface of easy cash lies a tangled, treacherous web of rules and regulations. The kind most operators haven’t got a clue about until it all blows up in their face. And we’re not talking about a bit of annoying paperwork here. We’re talking eye-watering fines. Your business forcibly shut down. Your reputation shredded. And even the chilling prospect of criminal charges. Are you currently sleepwalking your way into this regulatory horror show? ## Some Context The pressure is on, no doubt about it. The post-Covid economy hasn’t been kind. London operating costs are through the roof. And the constant scrap for members has pushed many independent coworking spaces to hunt for other ways to make a quid. Virtual Offices (VOs) look like a gift from heaven. A way to make money from your existing gaff and tap into the demand for flexible work setups. It seems like a no-brainer in today’s market. But here’s the kicker. The bit that’s often fatally overlooked. London isn’t just any old city when it comes to VO rules. On top of the already hefty UK-wide Anti-Money Laundering (AML) regulations policed by [HM Revenue & Customs (HMRC](https://www.gov.uk/government/publications/anti-money-laundering-guidance-for-trust-or-company-service-providers?ref=londoncoworkingassembly.com)), London operators get slapped with an extra, unique layer of grief from their local borough’s Trading Standards departments. All thanks to the London [Local Authorities Act 2007 (LLA 2007)](https://www.legislation.gov.uk/ukla/2007/2/section/75/enacted?ref=londoncoworkingassembly.com). This double whammy of red tape creates specific traps and headaches you won’t find anywhere else. Sticking your head in the sand and ignoring this complicated legal mess isn’t just careless. It’s potentially game over for your business. ## Call Out the Fantasy "Just sign up online, grab a registration number, piece of cake!" That’s the dangerously simplistic line often spun by those who should know better. The reality is a bureaucratic marathon that kicks off long before you even think about signing up your first VO client. First off, unless you’re already under the watchful eye of a professional body like the Law Society, you must register your business with HMRC as a Trust or Company Service Provider (TCSP) if you’re involved in company formations, acting as a registered office, business address, or correspondence address, or even [acting as a trustee or company director/secretary](https://www.gov.uk/guidance/money-laundering-regulations-trust-or-company-service-provider-registration?ref=londoncoworkingassembly.com). And this isn’t just filling in a quick form. It means every single person considered a Beneficial Owner, Officer, or Manager (BOOM) – basically anyone calling the shots or managing the business – has to go through and pass HMRC’s tough [‘Fit and Proper’ test](https://www.gov.uk/guidance/approval-checks-for-money-laundering-supervision?ref=londoncoworkingassembly.com). This test digs into their financial stability, tax history, and, crucially, checks for any unspent criminal convictions related to dishonesty or financial crime. If anyone fails this test, you cannot legally offer VO services. Full stop. But hold your horses, there’s more! If your space is in London, you also have to register separately with your local borough’s Trading Standards service under [Section 75 of the LLA 2007](https://www.legislation.gov.uk/ukla/2007/2/section/75/enacted?ref=londoncoworkingassembly.com) before you even start operating a mail forwarding business (which, yes, includes providing a business or correspondence address) . That’s two completely separate registrations. Two different sets of bureaucratic hoops to jump through. The slick software vendors flogging VO management tools or the consultants promising easy revenue streams rarely bother to highlight this delightful double compliance burden. Or the sheer amount of admin effort it takes just to get the legal green light. They sell you the dream, conveniently forgetting to mention the regulatory reality that can curdle that dream faster than milk in the sun. ## The Reality: Regulatory Alphabet Soup This is where we get down to the brass tacks. The legal duties you absolutely cannot afford to ignore. Forget the marketing fluff. This is the bedrock of any VO service in London that isn’t going to land you in serious trouble. **AML/KYC – YOUR FRONTLINE DEFENCE (AND BIGGEST HEADACHE)** Anti-Money Laundering (AML) compliance isn’t just some box-ticking exercise to keep the bureaucrats happy. It’s a legal requirement under The Money Laundering, Terrorist Financing and Transfer of Funds (Information on the Payer) Regulations 2017\. Its job is to [stop your business from being used for financial crime](https://www.gov.uk/government/publications/anti-money-laundering-guidance-for-trust-or-company-service-providers?ref=londoncoworkingassembly.com). As a TCSP, the heart of this is Customer Due Diligence (CDD), often called Know Your Customer (KYC). This means: - **ID & Verification** (The Full Monty): You must identify your client (the company) and verify its identity using reliable, independent sources (think Companies House records). Crucially, you also have to identify the beneficial owners – the actual people pulling the strings in the company (usually anyone with more than 25% of shares or voting rights, or anyone with significant influence) – and take reasonable steps to verify their identities. This often means getting certified copies of passports or driving licences and recent proof of address (utility bills, bank statements) for every single beneficial owner, not just your day-to-day contact. The standards for verification are specific, and you’ve got to document everything \[^1, Chapter 4\]. - **Ongoing Snooping** (Monitoring): KYC isn’t a one-and-done job at sign-up. You have a legal duty to keep client info up-to-date and keep an eye on the relationship for any changes or dodgy behaviour throughout the whole time they’re with you \[^1, Chapter 5\]. - **Record Keeping** (Hoard Everything): You must keep meticulous records of all your CDD checks, verification documents, risk assessments, and any communication with clients for at least five years after the business relationship ends. And these records need to be ready for HMRC to inspect at any time \[^1, Chapter 7\]. - **Risk Assessment** (Yours and Theirs): You need a written risk assessment for your own business regarding money laundering, and you must assess the risk posed by each individual client \[^1, Chapter 3\]. - **Policies & Training** (No Excuses): Written Policies, Controls, and Procedures (PCPs) covering every aspect of AML are mandatory. So is regular staff training \[^1, Chapter 2 & 6\]. - **Suspicious Activity Reports** (SARs – Don’t Be Shy): If you know, suspect, or have reasonable grounds to suspect money laundering or terrorist financing, you are legally obliged to file a SAR with the National Crime Agency (NCA). Failing to report is a crime. So is ‘tipping off’ the client that you’ve grassed them up \[^1, Chapter 6\]. **LLA 2007 – THE EXTRA LONDON JOY** Unique to London, Section 75 of the London Local Authorities Act 2007 piles on specific requirements for any business [offering mail holding or forwarding services](https://www.legislation.gov.uk/ukla/2007/2/section/75/enacted?ref=londoncoworkingassembly.com): - **Dual Registration** (Again!): As mentioned, you must register with your local Trading Standards as well as HMRC. Not registering is an offence. - **Specific Record Keeping** (Even More Paperwork): The LLA 2007 forces you to keep even more detailed client records than basic AML might demand. This includes the private residential addresses of all directors/partners (and these can’t be another mail forwarding address), the nature of the client’s business, and specific mail forwarding instructions. These records have to be kept for at least a year after the arrangement ends [\[^2, Section 75(5)\]](https://www.islington.gov.uk/~/media/sharepoint-lists/public-records/consumeraffairs/information/adviceandinformation/20192020/20190923mailforwardingbusinessguidance.pdf?ref=londoncoworkingassembly.com). - **Two-Document Verification** (Because One Isn’t Enough): Trading Standards often demands you get and keep copies of two different original documents (from an approved list, which can vary by borough but usually includes photo ID and proof of address) to verify both the identity and the required addresses (including those private home addresses) for each client and anyone associated with them . This can be even stricter than HMRC’s baseline. - **Inspection Powers** (They Can Turn Up Anytime): Trading Standards officers (and the Police) have the right to inspect your records at any reasonable time \[^2, Section 75(8)\]. **COMPANIES HOUSE ROA RULES – NO BINNING THE MAIL** If clients use your address as their official Registered Office Address (ROA) with Companies House, specific rules under the Companies Act 2006 and later regulations kick in: - **‘Appropriate Address’** (No Funny Business): The address must be a real physical location in the correct UK jurisdiction where documents can be delivered and acknowledged by someone acting for the company. [PO Boxes are a no-go](https://www.gov.uk/guidance/registered-office-addresses?ref=londoncoworkingassembly.com). Companies House is getting much tougher on whether addresses are genuinely appropriate. - **No Mail Filtering** (This is a Biggie): This is critical and often totally misunderstood. You cannot filter or chuck out any mail addressed to the company at its ROA, even if it looks like a pile of junk. All official and unofficial mail must be made available to the client. London Trading Standards has been particularly hot on enforcing this, calling it a [breach of unfair trading regulations](https://www.islington.gov.uk/~/media/sharepoint-lists/public-records/consumeraffairs/information/adviceandinformation/20192020/20190923mailforwardingbusinessguidance.pdf?ref=londoncoworkingassembly.com). This delightful tapestry of rules means you’re operating under the beady eyes of multiple regulatory bodies (HMRC, Companies House, local Trading Standards, and potentially the Information Commissioner’s Office for data protection). A slip-up in one area can easily trigger unwanted attention from the others. It demands a level of diligence, process management, and compliance know-how that’s miles beyond just managing a physical workspace. ## The Culture Cost: Declaring the Regulatory Alphabet Soup The burden of this regulatory nightmare isn’t just about potential fines or registration fees. It seeps into the very soul of your coworking space. Your friendly community manager, the one you hired for their amazing people skills, suddenly finds themselves spending half their day chasing directors for certified ID copies or wrestling with complicated verification procedures. They become, in effect, reluctant compliance officers. A job they almost certainly never signed up for and probably hate. Staff stress levels will inevitably shoot up under the weight of all this meticulous record-keeping and the constant fear of making a mistake that could land everyone in hot water. Suspicion can start to replace that open, trusting atmosphere you’ve worked so hard to build, as every new VO enquiry has to be viewed through a murky lens of potential risk. Imagine the buzzkill when Trading Standards officers turn up unannounced for a spot check of your VO client records. The operational drag created by compliance also diverts precious time and energy away from looking after your core physical members. Which can easily breed resentment and hit the quality of your main service. (THE OPPORTUNITY - COMPLIANCE AS A (PAINFUL) FOUNDATION) Facing up to this regulatory reality might feel overwhelming. Maybe even downright terrifying. But getting your head around compliance and embedding it properly isn’t just about dodging disaster. It’s about building a foundation for a trustworthy, professional, and ultimately [sustainable virtual office service](https://nexudus.com/blog/unlock-new-revenue-streams-with-our-new-virtual-offices-module/?ref=londoncoworkingassembly.com). Getting your processes right from day one – solid KYC, spotless record-keeping, clear policies, thorough staff training – protects your business, your team, and the good name of your space. Think of it like this: Solid compliance isn’t a barrier to entry. It’s the non-negotiable price of admission if you want to offer VOs professionally and legally. It shows potential clients (the good ones, anyway) that you’re a serious, reputable provider they can trust with their business presence. It sets you apart from the dodgy operators cutting corners. While technology can certainly help streamline things – platforms designed for coworking spaces, like those from sponsors such as Nexudus, often include features to manage ID verification (e.g., via Stripe Identity) and compliance tracking – the buck ultimately stops with you. Building compliance into the DNA of your VO offering isn’t just a cost. It’s an investment in long-term survival and the absolute bedrock for any VO service that isn’t eventually going to blow up in your face. Read the 'Virtual Office' series: - [The Hidden Cost of Virtual Offices](https://londoncoworkingassembly.com/hidden-cost-of-virtual-offices/) - [Virtual Office Income: The £30k Illusion That Costs More Than Cash](https://londoncoworkingassembly.com/illusion-of-virtual-office/) - [Virtual Offices: The Regulatory Nightmare London Operators Blissfully Ignore](https://londoncoworkingassembly.com/virtual-offices-the-regulatory-nightmare/) - [Is Your London Coworking Space Bleeding Cash on Virtual Offices?](https://londoncoworkingassembly.com/london-coworking-space-bleeding-cash-on-virtual-offices/) - [BEYOND THE POSTBOX: Building a Virtual Office Service That’s Actually Valuable (and Compliant)](https://londoncoworkingassembly.com/virtual-office-service-valuable-compliant/) - VIRTUAL OFFICE VS. COWORKING MEMBERSHIP: FRIEND OR FOE? (How to Make Them Play nice) > **This article is brought to you by the [London Coworking Assembly](https://londoncoworkingassembly.com/%5F%5Ftrashed/)**, a grassroots network of coworking operators, community builders, and advocates shaping the future of work in London and beyond. > 👉 Join our newsletter for honest conversations, peer support, and tools that actually help: [Subscribe here](https://londoncoworkingassembly.com/%5F%5Ftrashed/) > 🎙️ Listen in: *[Coworking Values Podcast](https://coworkingvaluespodcast.substack.com/)* — stories from the frontlines of community-led coworking. ### Confidence Isn’t Loud: Communication, Comedy & Coworking with Jon Torrens URL: https://londoncoworkingassembly.com/confidence-isnt-loud-communication/ Last updated: 2025-05-09T07:19:10.000Z Confidence Isn’t Loud: Communication, Comedy & Coworking with Jon Torrens 0:00 /200 1× ### **Episode Summary** Ever felt exhausted by the pressure to appear confident, even when you’re not? In this frank, funny, and insightful conversation, Bernie sits down with Jon Torrens, a former stand-up comedian turned communication coach, to tackle this. They reveal why true confidence is not about volume or bravado, but rather about how authentically you present yourself, even when it’s awkward, uncomfortable, or just plain messy. Jon shares how bombing on stage prepared him perfectly to coach others in speaking up at work. Bernie reveals the hidden toll people-pleasing took on him when managing a coworking community, and why trying to keep everyone happy nearly broke him. You’ll also hear practical strategies to lead engaging conversations around coworking tables, why sharing your quirks (even tofu recipes) creates deeper connections, and how leaning into discomfort can become your greatest strength. If you're tired of superficial tips and are ready for a conversation that feels like real life, this episode delivers. It’s permission to stop performing confidence and start living it. --- ### **Timeline Highlights** \[00:00\] Emily invites you to the next Unreasonable Connexion \[00:41\] Jon: “I can only store one question at a time” \[01:20\] Stand-up comedy instead of a dissertation? Comedy as a university module \[02:43\] The golden age of weirdos on stage—before Edinburgh commercialised comedy \[04:02\] Why walking away from comedy felt like both failure and freedom \[05:13\] How bombing taught Jon everything he now teaches \[06:08\] Bernie on finding your real energy source (and why Susan Cain’s *Quiet* Matters) \[07:31\] The Ed Sheeran & Jack Dee paradox: stop caring, start connecting \[08:20\] Bernie on burnout from trying to keep everyone happy \[09:33\] People-pleasing as performance—why it drains community managers \[10:46\] Real connection starts with “Me too”—not networking tricks \[13:52\] How to lead a lunch table without sounding like a life coach \[14:50\] Tofu tips and other unlikely conversation starters \[17:32\] Small talk: survival tool or soul-sucking nonsense? \[18:41\] How to speak first, set the tone, and keep it human \[23:14\] The power of hooks—film quotes, parenting fails, and biscuits \[27:35\] Coffee jugs, awkward silences, and why noticing is underrated \[28:11\] Why Jon’s training sessions fly by—and yours should too --- ### **Episode Breakdown** **Confidence Isn’t Always Loud** Jon dismantles the myth that louder equals more confident. Real confidence shows up quietly, consistently, and authentically—even in moments of doubt. It’s about accepting yourself exactly as you are, rather than performing how you think others want you to be. **The Hidden Cost of People-Pleasing** Bernie gets personal about the hidden emotional labour community managers face, especially when they’re younger or newer than their community. Jon offers a powerful remedy: honesty and owning discomfort. Admitting when things aren’t perfect often creates stronger connections than pretending they are. **Silence, Hooks, and Tofu Conversations** Ever been trapped in awkward silence? Jon gives a masterclass in conversational hooks—from referencing immediate surroundings (weather, lunch, coffee mishaps) to niche film quotes. This isn’t just small talk—it’s practical wisdom for sparking genuine dialogue. **Why Owning Discomfort is a Strength** Jon shares why openly admitting discomfort is one of the strongest leadership moves you can make. It dismantles tension, creates psychological safety, and invites others to be equally authentic. It's a risky move that pays off in trust and real engagement. **Comedy Techniques for Real-Life Communication** Jon explains why his comedy-inspired communication training feels effortless and fun rather than draining and tense. It’s about embracing playfulness, honesty, and vulnerability to connect deeper and communicate clearly. --- ### **Links & Resources** - [Jon Torrens Website](https://www.jontorrens.co.uk/?ref=londoncoworkingassembly.com) - [Jon Torrens on LinkedIn](https://www.linkedin.com/in/jontorrens?ref=londoncoworkingassembly.com) - [*Quiet*](https://amzn.to/4m9HRhy?ref=londoncoworkingassembly.com)[ by Susan Cain](https://amzn.to/4m9HRhy?ref=londoncoworkingassembly.com) - [*Getting the Joke*](https://amzn.to/43mjOV5?ref=londoncoworkingassembly.com)[ by Oliver Double](https://amzn.to/43mjOV5?ref=londoncoworkingassembly.com) - [Unreasonable Connection – Lu.ma](https://lu.ma/6x8af9dd?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Register for European Coworking Day](https://europeancoworkingday.eu/?ref=londoncoworkingassembly.com) - [Visit the Workspace Design Show](https://workspacedesignshow.com/?ref=londoncoworkingassembly.com) - [Join the 8k+ LinkedIn Coworking Group](https://www.linkedin.com/groups/8256873/?ref=londoncoworkingassembly.com) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) --- ### **One more thing** Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. Rate, follow, and share the podcast if this resonates with you. Your support amplifies our reach, helping others discover how coworking enriches lives, builds careers, and strengthens communities. **Community is the key 🔑** ### Building a Society, Not Just a Workspace: Community Innovation with Kyle Steele URL: https://londoncoworkingassembly.com/building-a-society-not-just-a-workspace/ Last updated: 2025-05-06T06:44:38.000Z Building a Society, Not Just a Workspace: Community Innovation with Kyle Steele 0:00 /200 1× ## Episode Summary Kyle Steele, co-owner of The Conduit in Orlando, explains why true coworking isn't about renting desks—redefining how communities connect, support, and thrive together. The Conduit isn't just a workspace; it's a vibrant hub where coworking meets art, social advocacy, and local culture, creating genuine impact in the neighbourhood. Kyle reveals how a casual Tuesday gathering in a coffee shop unintentionally sparked a movement, transforming freelancers into allies and acquaintances into lifelong friends. Discover how their bold, invite-only approach nurtures real trust and community bonds, turning members into dedicated supporters who grieve when they leave. Kyle openly shares his mission of helping people boldly embrace their stories, emphasising why openness and vulnerability aren't just nice ideas—they’re essential ingredients for meaningful community. This episode will challenge you to rethink coworking as a deeply human and genuinely transformative force. --- ## Timeline Highlights \[00:43\] The Conduit is a community society, not just coworking. \[03:55\] How The Conduit accidentally became a coworking space. \[06:28\] Choosing authenticity over competition with larger coworking brands. \[08:11\] Kyle’s mission is to empower people through their personal stories. \[11:55\] Building an interdisciplinary society with intentional diversity. \[18:22\] Why vulnerability strengthens coworking communities. \[21:05\] Invite-only membership and how it protects community culture. \[24:22\] Practical advice for onboarding new community members intentionally. \[28:31\] Measuring success beyond occupancy rates through feedback and advocacy. \[31:31\] Practical guidance for coworking spaces aiming for social impact. --- ## Detailed Episode Breakdown ### From Coffee Shops to Community Impact Kyle narrates how an informal coffee shop gathering evolved into The Conduit, proving that authentic community building can organically create sustainable businesses. ### Authenticity Beats Amenities Discover why The Conduit chose genuine relationships and local impact over expensive amenities, positioning itself uniquely against large coworking chains. ### Why Vulnerability Works Kyle explains why openly embracing weaknesses strengthens coworking communities, enabling deeper connections and collaboration among members. ### Protecting Community Culture Learn why The Conduit adopted an invite-only model from the start and how it maintains its community-driven values and culture. ### Measuring Real Impact Kyle shares practical methods for assessing community success, going beyond financial metrics to capture real-life impact through feedback and advocacy efforts. ## Links & Resources - [The Conduit Website](https://www.credoconduit.com/?ref=londoncoworkingassembly.com) - [Kyle Steele Personal Website](https://www.kylecsteele.com/?ref=londoncoworkingassembly.com) - [**Dare to be Open, Uncomfortable, and Vulnerable**](https://www.credoconduit.com/notions/dare-to-be-open-uncomfortable-and-vulnerable?ref=londoncoworkingassembly.com) - [Unreasonable Connection – Lu.ma](https://lu.ma/6x8af9dd?ref=londoncoworkingassembly.com) - [Coworking Values Podcast LinkedIn](https://www.linkedin.com/company/coworkingvalues?ref=londoncoworkingassembly.com) - [Register for European Coworking Day](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [8k+ LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Connect with Emily on LinkedIn](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) - [Connect with Kyle on LinkedIn](https://www.linkedin.com/in/kylechristiansteele/?ref=londoncoworkingassembly.com) ## One More Thing Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values that shape the spaces where we gather, work, and grow. Rate, follow, and share the podcast if this resonates with you. Your support amplifies our reach, helping others discover how coworking enriches lives, builds careers, and strengthens communities. **Community is the key 🔑** ### Freelancers Deserve Better: Fighting Policy Apathy with Elina Jutelyte URL: https://londoncoworkingassembly.com/freelancers-deserve-better-fighting/ Last updated: 2025-05-01T19:38:55.000Z Freelancers Deserve Better: Fighting Policy Apathy with Elina Jutelyte 0:00 /200 1× Elina Jutelyte is done tiptoeing around the harsh truths freelancers face every day—outrageous taxes, policy neglect, and invisibility in economic planning. In this episode, she challenges governments to wake up and recognise freelancing not just as a lifestyle, but as a backbone of modern economies. Elina opens up about reshaping the Freelance Business Community to serve better seasoned freelancers, who are often stuck in the dreaded mid-career plateau—the messy middle that business gurus conveniently skip. She shares exactly why being accused of "going commercial" didn’t faze her—it just made her clearer on who she serves and why. If you’re tired of freelancer fantasies and ready for raw truths about what it takes to level up, this is your call to arms. --- ## **Timeline Highlights** \[00:04\] Emily invites listeners to the next Unreasonable Connexion event \[00:39\] Elina introduces her multi-perspective take on the freelance economy \[02:45\] How tax policies punish freelancers despite their social benefits \[04:20\] Why governments don’t see freelancers—and how that needs to change \[06:04\] Bernie asks: Why are we still fighting this battle in 2025? \[08:22\] Generational shifts in “going to work” and what that means now \[11:08\] How the Freelance Business Community started and why it had to evolve \[14:05\] Elina gets blunt about narrowing the focus—and being called “not inclusive” \[15:41\] Monetising a community without selling out: hard truths and real talk \[17:11\] The forgotten freelance middle: not beginners, not millionaires \[18:21\] From event coordinator to consultant—Elina’s upgrade \[19:04\] Bernie and Emily echo the pain of growing into business owners \[20:16\] Elina lists her latest freelance reports and why data still lags behind --- ## **Detailed Episode Breakdown** **The Policy Blind Spot** Elina lays out the maddening contradiction: freelancers create jobs, reduce unemployment, and lower healthcare burdens—yet face tax codes designed to punish them. Why? Because the system wasn’t built for us. And no one’s fixing it. **From Local Meetup to Global Shift** What started as a Belgium-based meetup transformed into an international movement. But as Elina explains, scaling meant rethinking who the community was *actually for*. Broad reach doesn’t equal deep impact. **That Freelance Plateau** Forget six-figure bro-marketing. Most freelancers reach a plateau after 5 to 10 years. You’re experienced, but not earning what you could. Elina opens up about her stall—and how community, coaching, and clarity helped her pivot. **Redefining the Business of Community** Being accused of “going commercial” hurt, but she’s right: communities don’t run on vibes. Elina breaks down why making the Freelance Business Community financially sustainable was the only way to keep its mission alive. --- ## **Links & Resources** - [Freelance Business Community](https://freelancebusiness.eu/?ref=londoncoworkingassembly.com) - [Freelance Business Financial Tool Guide](https://freelancebusiness.eu/freelancers/financial-tools-guide/?ref=londoncoworkingassembly.com) - [Unreasonable Connection – Sign up on Luma](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/showcase/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Coworking Community Builder Cohort Waitlist](https://thirdplaceworks.com/?ref=londoncoworkingassembly.com) - [Register for European Coworking Day](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [Visit the Workspace Design Show](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [Join the 8k+ Members in the LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell?ref=londoncoworkingassembly.com) - [Connect with Elina on LinkedIn](https://www.linkedin.com/in/elina-jutelyte/?ref=londoncoworkingassembly.com) --- ## **One more thing** Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores Accessibility, Community, Openness, Collaboration, and Sustainability—values shaping the spaces where we gather, work, and grow. If this resonates with you, rate, follow, and share the podcast. Your support amplifies our reach, helping others discover how coworking enriches lives, builds careers, and strengthens communities. **Community is the key 🔑** ### Stay Calm Under Fire: Mastering High-Stakes Client Conversations with Chris Marr URL: https://londoncoworkingassembly.com/stay-calm-under-fire-mastering-high/ Last updated: 2025-04-29T21:35:36.000Z Stay Calm Under Fire: Mastering High-Stakes Client Conversations with Chris Marr 0:00 /200 1× ## Episode Summary Bernie sits down with Chris Marr, the straight-talking expert on navigating gut-churning client interactions, for an unfiltered deep dive into exactly how to stay in control when tough conversations catch you off guard. This isn't theoretical—Chris and Bernie candidly share their own "floor-opening beneath me" moments, exploring the anxiety, panic, and practical steps that transform chaos into clarity. Whether you're a freelancer battling isolation or a community manager steering coworking spaces, you'll learn Chris’s "pushback pivot"—a simple, game-changing technique that turns awkward confrontations into empowering exchanges. Discover why embracing early tension and asking precise, fearless questions positions you as an equal partner, not just another service provider. This is your definitive guide to turning stressful client interactions into relationship-defining opportunities. --- ## **Timeline Highlights:** \[00:04\] Bernie vividly captures why freelancers and community managers need Chris’s insights—urgently. \[02:09\] Chris reveals the single most powerful skill for turning client chaos into confidence. \[05:36\] How Bernie eliminated anxiety from client calls using Chris’s transformative questioning technique. \[08:19\] The one massive mistake freelancers consistently make—and how to avoid ever making it again. \[11:53\] "It felt like an ambush": Chris shares his real-life, high-stakes client call disaster—when a surprise critique from top executives threatened his professional credibility—and his exact step-by-step recovery. \[13:31\] From confrontation to collaboration: The exact pivot that flips a tense client moment into mutual understanding. \[16:32\] The mindset shift that elevates freelancers from subordinate to peer, enabling clearer communication, mutual respect, and significantly improved client collaboration. \[18:13\] Why owning your authority (with wisdom from David C. Baker) is your best protection against client drama. \[20:46\] The 3-second "pushback pivot": Chris demonstrates how effortlessly asking one simple question instantly shifts negative client energy into a productive, collaborative conversation. \[24:52\] How one well-placed question can instantly calm tension, restoring your control and confidence. \[27:20\] The real-time magic trick: maintain your authority and composure under any pressure, without breaking a sweat. \[30:36\] Bernie nails the fundamental shift: Why leading—not following—client conversations empowers freelancers to proactively resolve conflicts, secure stronger relationships, and consistently attract better client outcomes. \[31:55\] Chris details powerful, practical resources: The Client Success Playbook and Authority Under Pressure workshops. --- ## **Detailed Breakdown:** **Turn Anxiety into Authority** Bernie shares visceral, relatable moments of panic, and Chris precisely outlines how to turn anxiety-driven assumptions into empowering, decisive questions that instantly clarify your client relationships. **Stop Guessing, Start Asking** Chris's clear techniques eliminate guesswork, showing exactly how Bernie transformed awkward client interactions into confident, clear exchanges. **Lean into Discomfort, Early and Often** Why upfront honesty and fearless questioning lead to infinitely smoother client relationships, reducing later-stage firefighting to zero. --- ## **Links & Resources:** - [Chris Marr’s Website](https://www.theauthoritativecoach.com/?ref=londoncoworkingassembly.com) - [Chris Marr on Instagram](https://instagram.com/theauthoritativecoach?ref=londoncoworkingassembly.com) - [Unreasonable Connection](https://lu.ma/unreasonableconnexion?ref=londoncoworkingassembly.com) - [European Coworking Day](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [David C. Baker's Expert Guidance](https://www.davidcbaker.com/?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast?ref=londoncoworkingassembly.com) - [Join the Community Builder Cohort Waitlist](https://coworkingvalues.com/cohort?ref=londoncoworkingassembly.com) - [Visit the Workspace Design Show](https://workspacedesignshow.com/?ref=londoncoworkingassembly.com) - [Join the 8k+ LinkedIn Coworking Group](https://www.linkedin.com/groups/3784695/?ref=londoncoworkingassembly.com) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell?ref=londoncoworkingassembly.com) - [Connect with Chris on LinkedIn](https://www.linkedin.com/in/theauthoritativecoach/?ref=londoncoworkingassembly.com) --- ## **One More Thing:** Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability. These values aren’t just ideas — they shape the spaces where we gather, work, and grow. We hope this resonates with you. If it does, please rate, follow, and share the podcast. Your support amplifies our reach, helping others discover how coworking can enrich their lives, build their careers, and strengthen their communities. ### Virtual Office Income: The £30k Illusion That Costs More Than Cash URL: https://londoncoworkingassembly.com/illusion-of-virtual-office/ Last updated: 2026-03-19T20:29:14.000Z Virtual offices. They dangle the promise of easy income. Especially for London’s independent coworking spaces feeling the squeeze. You do the maths: Fifty clients, each chipping in a neat £50 a month. Bingo. That’s £30,000 a year. Seemingly for nothing more than letting folks use your address and handling a bit of post. Sounds like a dream, right? A simple, no-sweat way to beef up the bank balance using something you’ve already got – your postcode. But here’s the rub. And it’s a big one. Like most things that glitter, this £30k illusion often isn’t gold. It’s a fantasy. Usually spun by those who stand to gain when you buy into it. It’s the siren song luring unsuspecting operators onto the jagged rocks of operational chaos, regulatory nightmares, and a team that’s burnt out and fed up. Before you jump in, chasing that shiny, easy cash, you need to get wise to the ugly truth lurking just beneath the surface. Because that £30k dream? It can morph into a costly horror show that puts far more than your profits on the line. It can threaten your entire business. ## **Some Context** Let’s not beat about the bush. Running an independent coworking space in London right now is a tough gig. The much-hyped post-Covid bounce-back? Hasn’t quite panned out for many. Rents are still eye-wateringly high. Energy bills have gone through the roof. And the wobbly economy means your members – often freelancers and small businesses themselves – are counting every penny. Margins, which were never exactly fat in this cut-throat market, are now thinner than a supermodel’s breakfast. Against this backdrop, the siren call of a virtual office (VO) offering is hard to ignore. It looks like a savvy move. A way to bring in more cash without the hefty costs of filling actual desks. No need for more fancy chairs. No extra cleaning bills. Just pure, lovely lolly from an address. It feels like a lifeline. A smart trick to ride out the storm and shore up the finances. But this is precisely where the danger lies. The very same pressures pushing operators towards VOs make them prime candidates for [underestimating what’s truly involved](https://www.verifiedmarketresearch.com/product/virtual-office-market/?ref=londoncoworkingassembly.com). The reality, especially in London’s uniquely demanding and expensive environment, is a world away from the glossy brochures and slick sales pitches. It’s far more complex. Far more draining on your resources. And far riskier than you’ve been led to believe. What looks like a low-effort fix can quickly become the most demanding, least profitable, and highest-risk part of your entire operation. ## **Calling Out the Fantasy** The hype around virtual office income is everywhere. You hear it from software companies flogging their latest VO modules. From consultants selling “new revenue stream” strategies. And even from the big, established operators who make it look like a walk in the park (because they’ve got entire departments and teams of lawyers to handle the messy bits). The story they spin is seductive: “It’s automated income!” “Hardly any effort needed!” “Turn your address into passive profit!” Funny how they forget to mention the relentless, soul-destroying admin that’ll bury your team. They conveniently gloss over the tangled mess of legal and regulatory hoops you *have* to jump through. Anti-Money Laundering (AML) checks. Know Your Customer (KYC) procedures. Getting registered as a Trust or Company Service Provider (TCSP) with HMRC. *And* playing by London-specific Trading Standards rules under the London Local Authorities Act 2007. These aren’t just friendly suggestions. They’re legal must-dos with hefty penalties if you mess up. They don’t mention the potential for your brand to be dragged through the mud when dodgy clients, lured by cheap prices and non-existent vetting, use your prestigious address for their shady dealings. And they certainly don’t talk about the human cost. The burnout of your community manager who’s now drowning in junk mail and compliance forms. The frustration of your front desk team dealing with demanding strangers. The overall nosedive in morale when the focus shifts from building a community to just managing postboxes. This £30k illusion is built on a foundation of conveniently omitted, complicated, and very expensive truths. ## **The Reality** Offering a virtual office service isn’t just a little add-on to your coworking space. It’s like launching an entirely separate, highly regulated, and admin-heavy business line. As we touched on in our previous article, [“The Hidden Cost of Virtual Offices”](https://londoncoworkingassembly.com/hidden-cost-of-virtual-offices/), the operational drag alone is a killer. But the problems go much deeper than just admin headaches. This series will pick apart the brutal reality, bit by bit. But here’s the big picture you need to get your head around right now: - **The True Cost Will Make Your Eyes Water:** Forget that simple sum of client fees minus postage. The real costs are hidden in the *hours and hours* of staff time swallowed up by painstaking KYC checks, ongoing monitoring, meticulous record-keeping, mail sorting, scanning, forwarding, chasing late payments, and dealing with an endless stream of queries. Then add the compulsory software subscriptions for compliance and management, registration fees, hikes in your insurance premiums, and the cost of mandatory staff training. That £30k revenue can vanish into thin air with terrifying speed. Potentially leaving you *losing* money on every VO client if you haven’t priced things realistically to cover these massive overheads. - **The Regulatory Nightmare is Real, and It’s Got Layers:** You’re not just dealing with one set of rules here. You become accountable to HM Revenue & Customs (HMRC) for AML compliance as a TCSP. You’ve got obligations to Companies House about the proper use of your address as a Registered Office Address (ROA), including the critical rule against filtering any official mail. And, unique to London, you’re under the thumb of your local borough’s Trading Standards service, with its own specific registration, record-keeping, and verification demands under the LLA 2007\. It’s a complex, overlapping minefield where pleading ignorance won’t save you. And the consequences of a misstep – massive fines, enforced shutdowns, even criminal charges – are severe. - **The Cultural Drain Can Poison Your Community From Within:** When you offer VOs, especially if you’re going for cheap and cheerful, you attract clients who often couldn’t care less about your community spirit. They’re purely transactional. Their demands, the sheer volume of their mail (often mostly junk), and their potential lack of respect for your space and your team can create serious friction. Your staff can become resentful, feeling their time is being wasted on people who aren’t even members. Your actual, paying members might start to feel like they’re playing second fiddle. The vibrant community hub you’ve poured your heart and soul into building risks slowly turning into little more than a glorified, and very stressed, post office. ## **The Cultural Cost** It creeps up on you. That lure of extra cash starts to shift your focus. Even if it’s just a tiny bit at first. Your team, already juggling a dozen things, finds their day increasingly chopped up by VO tasks. Verifying IDs. Logging mail. Answering questions from people they’ve never clapped eyes on. The first time a VO client rocks up unannounced, demanding access or kicking off about a delayed letter, you feel the tension spike. Junk mail starts to pile up. A physical symbol of the admin burden you’ve taken on. Your community manager, the one you hired to build connections and look after your members, ends up spending an hour wrestling with a complicated KYC check for a client paying a measly £30 a month. Your front-of-house team, who should be welcoming your members, are instead tied up dealing with couriers dropping off parcels for faceless virtual entities. Slowly but surely, the vibe changes. VOs stop being seen as a useful service. And start being viewed as a pain in the arse. A drain on precious resources. A distraction from the real job of looking after your physical community. The identity of your space starts to get fuzzy. Are you a thriving hub for connection and collaboration? Or are you just selling your address to anyone who’ll pay? ## **The Opportunity** Now, hold on. This isn’t me saying that virtual offices are pure evil. Or can *never* work for an independent London coworking space. They absolutely *can*. They can be a [genuinely useful service](https://www.nexudus.com/blog/1415154230/unlock-new-revenue-streams-with-our-new-virtual-offices-module/?ref=londoncoworkingassembly.com) for legitimate businesses. They can create a pipeline for future physical memberships. And they can bring in sustainable revenue. *But only if* you go into it with your eyes wide open, a proper strategy, and a solid commitment to doing it right. The trick is to ditch the £30k illusion and get real. Understand the true costs. Respect the rules (all of them). And design your service deliberately so it fits with your brand and your community values. Price it realistically to cover the serious amount of work involved. Get robust systems and processes in place. Using technology smartly where it makes sense (platforms like Nexudus, which we mentioned before, have modules specifically designed to help manage these headaches within a coworking setup). This series is your no-nonsense guide through that reality. Over the next few articles, we’ll get into the nitty-gritty of the regulatory maze. Pick apart the true financial damage. Explore how to build a [VO service that actually adds value](https://nexudus.com/blog/unlock-new-revenue-streams-with-our-new-virtual-offices-module/?ref=londoncoworkingassembly.com) instead of just draining it. And look at the complicated dance between virtual and physical memberships. We’ll give you the unvarnished, brutal truth you need to make smart decisions. The costs. The risks. And the strategies for making VOs a genuine asset, not a liability that’ll wreck your business and your sanity. Stick with us. The real education starts now. ## Read the 'Virtual Office' series: - [The Hidden Cost of Virtual Offices](https://londoncoworkingassembly.com/hidden-cost-of-virtual-offices/) - [Virtual Office Income: The £30k Illusion That Costs More Than Cash](https://londoncoworkingassembly.com/illusion-of-virtual-office/) - [Virtual Offices: The Regulatory Nightmare London Operators Blissfully Ignore](https://londoncoworkingassembly.com/virtual-offices-the-regulatory-nightmare/) - [Is Your London Coworking Space Bleeding Cash on Virtual Offices?](https://londoncoworkingassembly.com/london-coworking-space-bleeding-cash-on-virtual-offices/) - [BEYOND THE POSTBOX: Building a Virtual Office Service That’s Actually Valuable (and Compliant)](https://londoncoworkingassembly.com/virtual-office-service-valuable-compliant/) - VIRTUAL OFFICE VS. COWORKING MEMBERSHIP: FRIEND OR FOE? (How to Make Them Play nice) > **This article is brought to you by the [London Coworking Assembly](https://londoncoworkingassembly.com/%5F%5Ftrashed/)**, a grassroots network of coworking operators, community builders, and advocates shaping the future of work in London and beyond. > 👉 Join our newsletter for honest conversations, peer support, and tools that actually help: [Subscribe here](https://londoncoworkingassembly.com/%5F%5Ftrashed/) > 🎙️ Listen in: *[Coworking Values Podcast](https://coworkingvaluespodcast.substack.com/)* — stories from the frontlines of community-led coworking. ### From Disaster Zones to Healing Workspaces: What Safe Design Really Feels Like with Paula Madrid URL: https://londoncoworkingassembly.com/from-disaster-zones-to-healing-workspaces/ Last updated: 2025-04-24T15:39:44.000Z From Disaster Zones to Healing Workspaces: What Safe Design Really Feels Like with Paula Madrid 0:00 /200 1× ### Episode Summary What happens when a trauma psychologist redesigns workspaces? In this episode, Bernie talks with Paula Madrid, a clinical and forensic psychologist turned founder of Blue Panda Office Spaces in New York City. Before launching her coworking business, Paula spent years responding to some of the world’s most catastrophic events—9/11, Hurricane Katrina, and the Haiti earthquake—supporting survivors through grief, chaos, and the rebuilding process. That experience didn’t just shape her—it rewired how she thinks about space. Paula explains how emotional safety, visual calm, and intentional design became the foundation of Blue Panda, a coworking space that feels more like a sanctuary than an office. They dig into everything from the psychology of colour and comfort to the discipline of bootstrapping a space without investors. Paula also breaks down how she runs virtual offices with the same level of confidentiality and care you’d expect in a therapist’s office. This episode is a goldmine for anyone building workspaces, community spaces, or simply trying to make “where we work” feel more human. And yes—she has strong feelings about plastic plants. --- ### Timeline Highlights \[00:06\] Emily’s reminder: Unreasonable Connection link in the show notes \[01:21\] Paula’s journey from trauma psychology to design and workspace creation \[04:39\] The quiet beginnings of Blue Panda—before it had a name \[06:22\] Designing therapy rooms to create safety and trust \[10:27\] What workspace operators get wrong about “wellness” \[14:17\] Spending smart: the ice cream spoon principle in real life \[16:04\] Bootstrapping with purpose and pride—no investors, full control \[18:16\] How design keeps Paula grounded after difficult client work \[21:20\] Paula’s love of people, strangers, and unexpected conversations \[25:07\] Virtual offices as hospitality—not just handling mail \[29:50\] NYC–London idea: small operators sharing virtual office networks \[30:13\] Why Paula calls them “tenants,” not “members” \[32:19\] Where to connect with Paula and what she’s proud of --- ### Detailed Episode Breakdown **From Trauma Work to Workspace Design** Paula opens up about her early career in disaster mental health, supporting survivors of 9/11, Katrina, and the Haiti earthquake. That experience deeply shaped her understanding of what people need to feel safe, and how that translates into space. **Designing for Emotional Safety** A breakthrough moment came at a refugee trauma training in Italy: design a therapy space that helps someone heal. That prompt never left her. Today, it’s a design principle that runs through every room in Blue Panda. **The Wellness Trap** Most spaces chasing the “wellness” trend miss the point. Paula breaks down the visual noise, trend overload, and bad furniture decisions that make spaces feel *off*, even when they look good on Instagram. **Why Bootstrapping is Freedom** Blue Panda was built without outside investment, by design. Paula shares how doing it her way—not just creatively but financially—lets her control the experience, the standards, and the soul of the space. **Virtual Offices, Reimagined** It’s not about mail. It’s about trust. Paula treats virtual office clients the same way she treats therapy patients—with confidentiality, care, and deep understanding of what’s at stake when your address is on the line. **Obsessed with People (and It Shows)** Paula talks about the joy of street conversations, curiosity-fueled wanderings, and how talking to strangers makes her a better space operator, business owner, and community builder. --- ### Links & Resources - [Blue Panda Office Spaces – Website](https://www.bluepandaofficespaces.com/?ref=londoncoworkingassembly.com) - [Blue Panda on Instagram](https://www.instagram.com/bluepandaofficespaces?ref=londoncoworkingassembly.com) - [Paula A. Madrid & Associates](https://www.paulamadrid.com/?ref=londoncoworkingassembly.com) - [Unreasonable Connection – Sign up on Luma](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) - [Unreasonable Hospitality by Will Guidara](https://amzn.to/4m36E75?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/showcase/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Coworking Community Builder Cohort Waitlist](https://thirdplaceworks.com/?ref=londoncoworkingassembly.com) - [Register for European Coworking Day](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [Visit the Workspace Design Show](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [Join the 8k+ Members in the LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell?ref=londoncoworkingassembly.com) - [Connect with Paula A. Madrid on LinkedIn](https://www.linkedin.com/in/pamadrid/?ref=londoncoworkingassembly.com) --- ### One more thing Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability. These values aren’t just ideas—they shape the spaces where we gather, work, and grow. We hope this resonates with you. If it does, please rate, follow, and share the podcast. Your support amplifies our reach, helping others discover how coworking can enrich their lives, build their careers, and strengthen their communities. **Community is the key 🔑** ### Human-Centered Coworking Design: What Safe Design Really Feels Like URL: https://londoncoworkingassembly.com/human-centered-coworking-design/ Last updated: 2026-03-19T20:29:14.000Z Yesterday I was on the edge of my seat to podcast with[](https://www.linkedin.com/in/pamadrid/?ref=londoncoworkingassembly.com) [Paula A. Madrid](https://www.linkedin.com/in/pamadrid/?ref=londoncoworkingassembly.com) . We’d spoken on the phone before. Missed each other at the[](https://www.linkedin.com/company/workspace-design-show/?ref=londoncoworkingassembly.com) [Workspace Design Show London](https://www.linkedin.com/company/workspace-design-show/?ref=londoncoworkingassembly.com) in February. So when we finally hit record, I was all in. Paula is a Colombian-born New Yorker who built an extraordinary career—first as a clinical and forensic psychologist, and now as the founder of[](https://www.bluepandaofficespaces.com/?ref=londoncoworkingassembly.com) [Blue Panda Office Spaces](https://www.bluepandaofficespaces.com/?ref=londoncoworkingassembly.com) . She’s not trying to be trendy. She’s trying to make you feel something real. “I aim to make places beautiful and comfortable for people.” That’s how she introduced herself on the podcast. And it shows. Her spaces aren’t therapy rooms—but they’re shaped by the kind of wisdom you only gain supporting people through disasters, courtrooms, and crises. When Paula talks about design, she talks about safety. About real plants, soft sofas, and silence that isn’t sterile. About offices that respect your nervous system as much as your workflow. “If you can’t feel safe in the space, nothing else happens. No healing. No creativity. No real work.” You hear it again and again on this podcast: “This is the first time I’ve been able to focus.” “I don’t have to mask here.” “I feel like I can breathe.” That’s what real coworking does. It lets people show up fully, without disappearing. --- ⏯️[](https://coworkingvaluespodcast.substack.com/) [Subscribe and Listen to the Coworking Values Podcast here](https://coworkingvaluespodcast.substack.com/) . --- ## 🧭 What That Looks Like Across Europe Through the[](https://coworkingassembly.eu/?ref=londoncoworkingassembly.com) [European Coworking Assembly](https://coworkingassembly.eu/?ref=londoncoworkingassembly.com) we’re helping lead[](https://www.linkedin.com/company/res-move-project/?ref=londoncoworkingassembly.com) [RES-MOVE Project](https://www.linkedin.com/company/res-move-project/?ref=londoncoworkingassembly.com) a project connecting coworking spaces across 10 countries with people from migrant backgrounds. Led by[](https://www.linkedin.com/in/jvanderlinden/?ref=londoncoworkingassembly.com) [Jeannine van der Linden](https://www.linkedin.com/in/jvanderlinden/?ref=londoncoworkingassembly.com) ,[](https://www.linkedin.com/in/jacqueline-mayer-boulos-9b47b9b/?ref=londoncoworkingassembly.com) [Jacqueline Mayer (Boulos)](https://www.linkedin.com/in/jacqueline-mayer-boulos-9b47b9b/?ref=londoncoworkingassembly.com) and[](https://www.linkedin.com/in/dimitrismanoukas/?ref=londoncoworkingassembly.com) [Dimitris Manoukas](https://www.linkedin.com/in/dimitrismanoukas/?ref=londoncoworkingassembly.com) —this is about action, not slogans. Coworking becomes a real tool for belonging, not just a buzzword. --- ## ✉️ Virtual Offices Done Right (Or Really, Really Wrong) Paula also runs a virtual office service at[](https://www.linkedin.com/company/blue-panda-office-spaces/?ref=londoncoworkingassembly.com) [Blue Panda Office Spaces](https://www.linkedin.com/company/blue-panda-office-spaces/?ref=londoncoworkingassembly.com) —and she does it with intention. Mail isn’t just admin. It’s trust. We talk about this in her episode, and we go deeper in this piece: ### 📄 The Hidden Cost of Virtual Offices 👉 If you offer virtual services,[](https://londoncoworkingassembly.com/hidden-cost-of-virtual-offices/) [read this](https://londoncoworkingassembly.com/hidden-cost-of-virtual-offices/) . It’s part of our three-month deep dive on virtual offices with our London-based friends at[](https://www.linkedin.com/company/nexudus/?ref=londoncoworkingassembly.com) [Nexudus](https://www.linkedin.com/company/nexudus/?ref=londoncoworkingassembly.com) . Then ask yourself: Are we building community—or just selling addresses? One of the strongest points from longtime virtual office operators? Make service users part of the community. Otherwise, they’re ghosts in your inbox. --- ⏯️[](https://coworkingvaluespodcast.substack.com/) [Subscribe and Listen to the Coworking Values Podcast here](https://coworkingvaluespodcast.substack.com/) . --- ## 👀 Who Gets Seen? Today our friend[](https://www.linkedin.com/in/elina-jutelyte/?ref=londoncoworkingassembly.com) [Elina Jutelyte](https://www.linkedin.com/in/elina-jutelyte/?ref=londoncoworkingassembly.com) posted something that I have to bring to your attention: “Why does the freelancing industry still have a male face?” Over 9.3 million women in the EU are self-employed. But the dominant voices? Still mostly men. Elina writes: So here’s a list of some of the most brilliant women I know, based in Europe, who can speak with just as much authority about running a freelance business, as well as share their outlook on the future. Please tag more brilliant women, so we have this list growing 👉[](https://www.linkedin.com/posts/elina-jutelyte%5Ffreelancing-freelancecommunity-womeninfreelance-activity-7186295226502914048-9Wk2?ref=londoncoworkingassembly.com) [Read Elina’s full post and add to the list here.](https://www.linkedin.com/posts/elina-jutelyte%5Ffreelancing-freelancecommunity-womeninfreelance-activity-7186295226502914048-9Wk2?ref=londoncoworkingassembly.com) --- ## 🫥 Not Disappearing Visibility isn’t vanity. It’s survival. It’s dignity. It’s community. That thread runs through Paula’s story,[](https://www.linkedin.com/company/res-move-project/?ref=londoncoworkingassembly.com) [RES-MOVE Project](https://www.linkedin.com/company/res-move-project/?ref=londoncoworkingassembly.com) , and everything we’re building. It mirrors what we’ve been writing in this newsletter. 🧵 I wrote more on this here: 🔗[](https://www.linkedin.com/pulse/disappearing-how-real-flexibility-keeps-us-human-bernie-j-mitchell-ikacf?ref=londoncoworkingassembly.com) [Not Disappearing: How Real Flexibility Keeps Us Human](https://www.linkedin.com/pulse/disappearing-how-real-flexibility-keeps-us-human-bernie-j-mitchell-ikacf?ref=londoncoworkingassembly.com) It’s about the quiet pressure to vanish—and the radical power of showing up as you are. --- ## 🧠 Meeting Our Brains Where They Are In our latest episode,[](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) [Emily Breder](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) and I talk about the gap between “knowing what to do” and actually doing it. We dig into neurodivergence, executive dysfunction, and a quote from[](https://coworkingvaluespodcast.substack.com/p/making-space-for-neurodivergence) [Sam Sundiuis](https://coworkingvaluespodcast.substack.com/p/making-space-for-neurodivergence) that stuck: “Meet your brain where it is.” It’s simple. It’s not magic. But it opens a door. 📣 Listen to:[](https://coworkingvaluespodcast.substack.com/p/how-to-finally-get-sht-done-even) [How to Finally Get Sh\*t Done (Even When Your Brain Won’t Cooperate)](https://coworkingvaluespodcast.substack.com/p/how-to-finally-get-sht-done-even) We also share a community prompt that has already sparked surprising and honest conversations in coworking spaces around the world. --- ⏯️[](https://coworkingvaluespodcast.substack.com/) [Subscribe and Listen to the Coworking Values Podcast here](https://coworkingvaluespodcast.substack.com/) . --- ### 📣 European Coworking Day 2025 TL;DR: Here’s All You Need To Do 1️⃣ Host one simple event — coffee morning, Q&A, open coworking, whatever fits your space 2️⃣ Register your space so people can find you:[](https://europeancoworkingday.eu/?ref=londoncoworkingassembly.com) [European Coworking Day](https://europeancoworkingday.eu/?ref=londoncoworkingassembly.com) 3️⃣ Open your doors and share the story on May 14th That’s it. - No big budgets. - No complicated plans. - Just desks. - Tea. - Real people. And the choice to be visible—and make space for others to be, too. --- - This article is part of a series leading up to European Coworking Day on May 14th, 2025\. To register your space or learn more, visit[ ](https://europeancoworkingday.com/?ref=londoncoworkingassembly.com)[European Coworking Day](https://europeancoworkingday.com/?ref=londoncoworkingassembly.com). - Save time with live coaching and feedback for your event in our online "Live Coworking Space Event Fix" session -[ ](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com)[RSVP here](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com). - Get our free email course:[ ](https://londoncoworkingassembly.com/%5F%5Ftrashed/)[5 Biggest Mistakes Coworking Community Builders Make (And How to Avoid Them)](https://londoncoworkingassembly.com/%5F%5Ftrashed/) --- Thanks for your time and attention today! ### How to Finally Get Sh*t Done (Even When Your Brain Won't Cooperate) with Emily & Bernie URL: https://londoncoworkingassembly.com/how-to-finally-get-sht-done-even/ Last updated: 2025-04-22T08:22:32.000Z How to Finally Get Sh\*t Done (Even When Your Brain Won't Cooperate) with Emily & Bernie 0:00 /200 1× ## Episode Summary Why is it so hard to do the things we know we need to do? In this episode, Bernie and Emily sit down for one of their regular fireside chats to unpack the messy reality of executive dysfunction, time management, and sustainable workflows. They explore why traditional productivity hacks often fall short for neurodivergent brains — and why building systems around real life, rather than forcing willpower, actually works. From the adrenaline rush of restaurant work to the freedom of tracking your time your way, Bernie and Emily share the small shifts that changed everything. They also reveal one powerful AI prompt that cut through months of overthinking — and helped people completely reframe their work and focus. If you’ve ever felt stuck, distracted, or overwhelmed, this conversation will feel like coming home. --- ## Timeline Highlights \[00:04\] – Bernie’s reminder: [Unreasonable Connection](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) event link in the show notes \[01:10\] – Emily on what she’s known for — and what she’s aiming for \[02:02\] – Realising neurodivergence is everywhere (and why it’s not about bandwagons) \[03:00\] – What executive dysfunction feels like \[04:00\] – Why restaurant work was easier than emails: managing chaos in motion \[05:30\] – How time tracking became life-changing (after years of resisting it) \[08:00\] – Different brains need different systems: why clocks stress Emily out \[09:30\] – Choosing the right work for the right environment \[11:00\] – Estimating time vs effort — and why it saves your brain \[14:00\] – The AI prompt that cuts through months of overthinking \[16:30\] – How changing your work format can break creative block \[18:00\] – Why changing environments rescued Bernie’s writing flow --- ## Adaptive Workflows for Real Life Emily shares how adaptive workflows — not rigid schedules — help neurodivergent business owners build momentum without burning out. Bernie reflects on how applying these ideas made daily work feel lighter and more human. --- ## Executive Dysfunction: It's Not You, It's the System Knowing what you need to do — and not being able to do it — isn’t a character flaw. Bernie and Emily open up about what executive dysfunction feels like and why the solution is smarter support, not more grit. --- ## Why Restaurant Work Felt So Good (And Why Office Work Doesn’t) Bernie and Emily explore why chaotic restaurant jobs often make focus easier than creative work today — and what that teaches us about momentum and motivation. --- ## Time Tracking Isn't About Control, It's About Clarity Tracking time changed everything for Bernie — but only when he found a way that worked with his brain, not against it. Emily shares how to personalise time tracking to make it empowering, not overwhelming. --- ## The Secret Power of Time and Effort Estimation Not all short tasks are easy, and not all long tasks are hard. Bernie and Emily break down why understanding both time and emotional load can completely change how you plan your workweek. --- ## The AI Prompt That Shook Up LinkedIn Profiles Bernie shares a deceptively simple AI prompt (via James Poulter) that helped people reframe their direction faster than months of brainstorming. Emily explains why asking better questions unlocks better answers. --- ## Change the Format, Save Your Sanity When you’re stuck, sometimes the answer isn’t pushing harder — it’s switching the environment, the tool, or the medium. Bernie and Emily discuss how breaking habits intentionally can reignite creativity. --- ## 🔗 Links & Resources - [**Unreasonable Connection**](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) **\- The world’s smallest coworking event.** - [Register for European Coworking Day](https://europeancoworkingday.eu/?ref=londoncoworkingassembly.com) - [Scrum: The Art of Doing Twice the Work in Half the Time by Jeff Sutherland](https://amzn.to/445jF9s?ref=londoncoworkingassembly.com) - [Focus To-Do Pomodoro app](https://www.focustodo.cn/?ref=londoncoworkingassembly.com) - [Jessica Abel - Creative Business Building for Artists & Writers](https://jessicaabel.com/?ref=londoncoworkingassembly.com) - [Sam Sundius Episode](https://open.substack.com/pub/coworkingvaluespodcast/p/making-space-for-neurodivergence?r=3bk3h&utm%5Fcampaign=post&utm%5Fmedium=web&showWelcomeOnShare=false) \- **Clocks on the wall:** A simple fix for time blindness - [Ann Hawkins Episode](https://open.substack.com/pub/coworkingvaluespodcast/p/community-is-the-key-working-smarter?r=3bk3h&utm%5Fcampaign=post&utm%5Fmedium=web&showWelcomeOnShare=false) \- Founder of Drive Collabrative Network - [James Poulter](https://www.linkedin.com/in/jpoulter/?ref=londoncoworkingassembly.com) — Leading AI and Innovation for House 337 - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join the 8k Members in the LinkedIn Coworking Group](https://www.linkedin.com/groups/8258907/?ref=londoncoworkingassembly.com) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) - [Connect with Emily on LinkedIn](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) --- ## One more thing Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability. These values aren’t just ideas — they shape the spaces where we gather, work, and grow. We hope this resonates with you. If it does, please rate, follow, and share the podcast. Your support amplifies our reach, helping others discover how coworking can enrich their lives, build their careers, and strengthen their communities. **Community is the key 🔑** ### Coworking Spaces: The Social Glue of Modern Neighbourhoods with Teresa Bockmuehl URL: https://londoncoworkingassembly.com/coworking-spaces-the-social-glue/ Last updated: 2025-04-17T16:44:34.000Z Coworking Spaces: The Social Glue of Modern Neighbourhoods with Teresa Bockmuehl 0:00 /200 1× ### **Episode Summary** Can coworking spaces bring neighbourhoods back to life—and help families reconnect? In this episode, Bernie sits down with Teresa Bockmuehl, Community and Events Executive at Patch in High Wycombe. Together, they unpack how coworking spaces can become vital hubs for real-world connection, not just places to plug in a laptop. They talk about parenting, education, [smartphone addiction](https://smartphonefreechildhood.co.uk/?ref=londoncoworkingassembly.com), and why your local coworking space might be closer to a 21st-century community centre than you think. From organising smartphone-free events to strengthening daily human bonds, Teresa shares how intentional community-building can reshape how (and where) we live and work. This conversation is all about the slow, meaningful work that truly makes communities thrive. --- ### **Timeline Highlights** \[00:05\] Emily’s reminder: [**Unreasonable Connection**](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) event link in the show notes \[00:27\] Teresa introduces herself and her role at Patch \[01:12\] How coworking spaces can support education and family life \[03:29\] Inside Patch’s family-friendly events programme \[04:11\] Partnering with Smartphone Free Childhood \[06:27\] Linking the event to Netflix’s *Adolescence* \[07:23\] Why protecting children needs collective action \[08:52\] Coworking events that spark deeper conversations \[09:45\] Members’ reactions to the smartphone talk \[11:25\] Coworking spaces stepping into citizenship roles \[12:51\] Building collaborative, community-first spaces \[14:56\] The overlooked art of connecting people \[17:10\] Why personal relationships are the foundation \[18:03\] Reimagining local living through coworking \[20:03\] Scandinavian models: education, neighbourhood, and community \[22:50\] Teresa reflects on project-based education methods --- ### **Coworking Spaces as Community Builders** Teresa shares how Patch rethinks coworking—not as a place for desks, but as a space for rebuilding local connections. By running thoughtful, issue-driven events like smartphone-free parenting talks, Patch creates room for bigger conversations about life beyond work. --- ### **Family Life, Smartphones, and Real Conversations** The Smartphone-Free Childhood event wasn’t just another info session—it opened the door for honest and difficult conversations among members. Teresa explains why supporting parents locally can lead to stronger bonds across the whole community. --- ### **The Daily Practice of Connection** Small moments—remembering a member’s child just started nursery, checking in about travel plans—make a bigger impact than flashy events. Teresa talks about how showing up consistently for members builds the kind of trust that no marketing campaign can fake. --- ### **Scaling Community Without Losing Its Soul** It’s tempting to focus on growing numbers, but Teresa reminds us that real connection comes from knowing names, stories, and everyday realities. Bigger isn’t always better. Sometimes, scaling *down* is how you build up the strongest communities. --- ### 🔗 **Links & Resources** - [Smartphone Free Childhood Initiative](https://smartphonefreechildhood.co.uk/?ref=londoncoworkingassembly.com) - [Patch Places on LinkedIn](https://www.linkedin.com/company/patchplaces/?ref=londoncoworkingassembly.com) - [Patch Places on Instagram](https://www.instagram.com/patchplaces/?ref=londoncoworkingassembly.com) - [**Unreasonable Connection**](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) **\- the world’s smallest coworking event.** - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/showcase/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Register your space for European Coworking Day, May 2025](https://www.europeancoworkingday.eu/?ref=londoncoworkingassembly.com) - [Join the 8k Members in the LinkedIn Coworking Group](https://www.linkedin.com/groups/11769275/?ref=londoncoworkingassembly.com) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) - [Connect with Teresa Bockmuehl on LinkedIn](https://www.linkedin.com/in/teresa-bockmuehl-286429283/?ref=londoncoworkingassembly.com) --- ### **One more thing** Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability. These values aren’t just ideas—they shape the spaces where we gather, work, and grow. We hope this resonates with you. If it does, please rate, follow, and share the podcast. Your support amplifies our reach, helping others discover how coworking can enrich their lives, build their careers, and strengthen their communities. **Community is the key 🔑** ### Why People Still Show Up: Building Events That Matter With Mark Masters URL: https://londoncoworkingassembly.com/why-people-still-show-up-building/ Last updated: 2025-04-15T17:28:27.000Z Why People Still Show Up: Building Events That Matter With Mark Masters 0:00 /200 1× ### 📄 **Episode Summary** Why are some events forgettable—and others unforgettable? Why do people still show up when they can stay home in their slippers and scroll? In this episode, Bernie sits down with Mark Masters—founder of *You Are The Media* and *Creator Day*—to dismantle the idea that good events are about big names and flash. They talk about how consistent community touchpoints, from weekly emails to 7 am swims, create trust long before you open the doors. You’ll hear how to move from passive attendance to meaningful connection—and why scaling too fast might ruin the thing people came for in the first place. This isn’t about selling out a room. It’s about building a culture where people feel like they belong—and come back because they want to, not because you paid for their attention. If you run a coworking space, host events, or want to make your gatherings feel like *something*, this conversation will help you stop guessing and start building for real. No fluff. No hacks. Just the truth about what makes people show up—and stay. --- ### ⏱️ **Timeline Highlights** \[00:05\] Emily’s reminder: [Unreasonable Connection sign-up](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) link in the show notes \[00:36\] Mark introduces *You Are The Media* and Creator Day \[01:15\] Creator Day: relevance, connection, and a tan by the sea \[02:50\] What makes an event move from “nice” to “necessary”? \[03:30\] Why passive learning is dead—making room for shared experience \[04:46\] **This is not an event hacks podcast** \[05:51\] The long road: why consistent effort beats flashy launches \[06:24\] Why people don’t go out anymore—and what that means for events \[07:38\] Zoom fatigue and why hybrid wasn’t enough \[08:03\] Coworking: make the commute worth it \[09:29\] Stage time vs. human connection \[10:41\] Confidence, kinship, and meaningful returns \[11:48\] The new watercooler: what togetherness means \[13:56\] Why your event needs an ecosystem \[14:54\] Breaking down Mark’s ecosystem: newsletter, Lunch Club, membership \[15:59\] Yes, swim club counts \[17:56\] The accidental brilliance of coworking breakfasts \[18:46\] Why scaling often means losing connection \[20:50\] Small events, strong returns, deeper bonds \[22:31\] Mark’s advice to coworking leaders: know your people, design for connection \[24:15\] The *You Are The Media* newsletter: Thursday mornings, no fluff --- ### 🔍 **Shared Experiences, Not Just Speakers** Mark unpacks why today’s events need more than microphones and stage lights. It’s not about the “expert on the podium”—it’s about who’s in the room. *Creator Day’s* structure flips the script: talk-led mornings and collaborative afternoons. The goal? Confidence, connection, and showing up for each other. --- ### 📅 **Consistency Over Flash** The myth of the last-minute launch is dead. Mark explains how a reliable rhythm—weekly newsletters, regular meetups, shared rituals—creates trust. People don’t show up for your event. They show up for everything around it. --- ### 🌊 **Swimming, Lunch, and the WhatsApp Thread** From 7 a.m. swims to Friday lunches, community happens in the spaces between. It’s not just strategy—it’s lived experience. Mark walks us through the quiet power of these rituals and how they give your events backbone. --- ## 🔁 **Scaling Without Losing the Plot** More people isn’t always the goal. Mark talks about designing for the *right* people. That means knowing names, building warmth, and making space where folks want to return—not just RSVP. --- ## 🔗 **Links & Resources** - [You Are The Media newsletter every Thursday](https://www.youarethemedia.co.uk/?ref=londoncoworkingassembly.com) - [Creator Day 2025](https://www.creatorday.uk/?ref=londoncoworkingassembly.com) - [Unreasonable Connection Event on Luma](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast?ref=londoncoworkingassembly.com) - [The Coworking Community Builder Cohort](https://thirdplaceworks.com/community-builder-cohorts/?ref=londoncoworkingassembly.com) - [Register your space for European Coworking Day, May 2025](https://www.canva.com/design/DAGRH5V8vM8/34PrvCbcM04is5ymsWM7-g/view?mode=preview&ref=londoncoworkingassembly.com) - [Join the 8k Members in the LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell?ref=londoncoworkingassembly.com) - [Connect with Mark Masters on LinkedIn](https://www.linkedin.com/in/markiemasters/?ref=londoncoworkingassembly.com) --- ## 🧩 **One more thing** Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability. These values aren’t just ideas—they shape the spaces where we gather, work, and grow. We hope this resonates with you. If it does, please rate, follow, and share the podcast. Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities. **Community is the key 🔑** ### The Hidden Cost of Virtual Offices URL: https://londoncoworkingassembly.com/hidden-cost-of-virtual-offices/ Last updated: 2026-03-19T20:29:14.000Z ## **The Hidden Cost of Virtual Office: What London Coworking Spaces Don't See Coming** ### **The Fantasy vs. Reality** Virtual offices sound like free money. A few clicks. A registered address. A steady drip of income while you sleep. Except that's not how it plays out. What most coworking spaces don't see—until it's too late—is that VO clients cost you more than they make you. In admin. In compliance risk. In brand damage. And in time—your most valuable asset—that your team doesn't have. ### **The Maths Looks Good… Until It Doesn't** The maths looks simple: 50 clients at £50/month equals £30K a year for "just handling mail." But that tidy little number ignores the chaos, churn, and headaches no one warned you about. ### **The Post-Pandemic Pivot That's Burning Spaces** In post-Covid London, with rising costs and overstretched teams, offering virtual offices feels like a clever pivot. No desks. No maintenance. Just income. But under the surface? It's chaos. Spaces start onboarding clients they've never met. Admin piles up like an unopened post. And some operators don’t even realise they’re breaking the law. ### **What the Spiral Looks Like** Here's how it goes. You take on 50 virtual office clients in three months. By month six, your team is buried in junk mail, fielding complaints, and chasing overdue payments. What started as a tidy side hustle becomes the most demanding—and least profitable—part of your business. Staff quit. Members get annoyed. Your accountant starts asking VAT questions you can't answer. And the kicker? You can't even get rid of the worst clients—because they've already listed your address with Companies House. ### **The Industry's Convenient Lie** Most of the noise out there about VOs? Pure fantasy. "Easy money." "Automated revenue." "Fixes your occupancy problem overnight." Does this sound familiar? The same sales pitch sold us £99/month 'unlimited coworking'—a short-term win that drained teams and diluted brands. The vendors pushing VO add-ons won't mention AML compliance, and the consultants hyping "new revenue streams" won't discuss mailroom burnout. And the big operators, with legal departments and dedicated staff, make it look smooth—because, for them, it is. ### **Selling You the Dream** There's a whole cottage industry selling you a dream: Platforms promising "automated handling" that still need someone to sort post. Webinars selling "scalable virtual communities" that skip the legal fine print. Case studies cherry-picked to spotlight wins—not the wreckage behind the scenes. It's not that virtual offices can't work, but no one wants to discuss what it takes to make them work. Because complexity doesn't sell. Fantasy does. ### **The Reality Nobody Warns You About** The brochure leaves out the requirement to register as a Trust or Company Service Provider (TCSP). You must comply with Anti-Money Laundering laws. AKA AML/KYC. You must verify every client, log every change, and store every doc. If you price your VO like a PO Box, that's the client you'll attract. And what really drains your time? It's not the post. It's the six side quests per client that no one budgeted for. ### **The Six Hidden Admin Burdens** - ID checks and AML: Scan IDs. Cross-check watchlists. Store for five years. - Mail handling: Log, notify, store, forward, dispose. Daily. - Address management: You're stuck with their junk mail until they update. - Access drama: Clients turn up at odd hours demanding space they never paid for. - Late payers: Virtual clients ghost harder than Tinder dates. - Security messes: Privacy breaches. Lost letters. Angry phone calls. Each one needs systems. Training. Time. ### **What the Operators Say** Suzanne, co-founder of The Hub in Newry, has been running a VO service for over a decade. Her warning? "People think it's just an hour a day—but it's never the same hour. It's fragmented. It hijacks your calendar and drains your team's energy." She also pointed out something most guides skip: "You can't template this. Every business is different. You must create your own process—and keep adjusting it as you grow." And it's not just logistics: "You've got to know who these people are. This is not just for AML compliance but also because you're letting them use your brand. If someone doesn't respect your space or what you're building, it shows—fast." And she's right. None is in the "£50 × 50 clients" equation. ### **What Can Help?** One option? Nexudus' new [Virtual Office Module](https://www.nexudus.com/blog/1415154230/unlock-new-revenue-streams-with-our-new-virtual-offices-module/?ref=londoncoworkingassembly.com) is built to handle ID checks, onboarding, and mail handling inside the tools many spaces already use. ### **Cultural Damage Hits Before Compliance Fines Do** Every bad VO client chips away at your culture. You're not "handling mail." You're providing customer service to people who never wanted to be part of your space. And you feel it in the mood, in the faces of your staff, and in the look your community manager gives when another stranger asks for "something-something Global Ltd." ### **The Real Cost of Blind Trust** One space had a VO client who seemed fine—he'd pop in and say hello and be in no trouble. Then, one day, police and HMRC officers walked in and arrested him on the spot. He'd been using their address to run a completely legal—but highly scrutinised—business. The team and members were stunned. No one knew what was going on behind the scenes. That moment changed how they vetted every VO client going forward. Trust collapsed overnight. ### **How Cultural Erosion Creeps In** Your staff start seeing VOs as baggage. Real members feel second to strangers. Events feel thinner. Your identity blurs. Are you a community? Or just another postbox-for-hire? These aren't outliers. We've heard variations of this from Hackney to Oosterhout. Suzanne put it best: "You can automate a lot—but you can't automate trust. If a VO client walks in and your team doesn't know who they are or what they do, that disconnect echoes through your whole community." ### **How It Can Work** Urban MBA near Old Street is a great counterpoint. As part of Hackney's affordable workspace programme, it serves as both an EdTech hub and a community coworking space. For many of their VO clients—first-time business owners in fashion, food, coaching, and events—being able to register their business locally is a crucial first step into entrepreneurship. Their VO service isn't just about mail—it's become a neighbourhood asset, helping diverse founders build something in their own postcode. ### **Where Tools Like Nexudus Fit In** That's why some operators are turning to platforms like Nexudus. Their new Virtual Office Module isn't just a bolt-on—built from the ground up for coworking spaces. It lets you: - Create tiered Virtual Office plans - Run ID checks via Stripe Identity - Track onboarding in real-time - Manage mail handling preferences - Automate billing and compliance All are inside the Nexudus dashboard you already use. ### **There's a Better Way (But You Have to Mean It)** [Done right, virtual offices can be brilliant.](https://www.nexudus.com/blog/1414878902/10-coworking-spaces-around-the-world-offering-virtual-memberships/?ref=londoncoworkingassembly.com) A proper VO offer can: - Fund your staff - Extend your brand - Convert part-time clients to full-time members But it only works if you treat it like the product it is. ### **Spaces Getting This Right** - Cap capacity. Scarcity forces quality. - Charge £150/month and up. Anything less is a red flag. - Onboard with intention. Not a Google Form. - Include clients in your community. Or don't offer it at all. - Build real systems. Not Post-it notes and favours. Tools like Nexudus' VO Module help you automate everything from ID checks to document logging to payment tracking—without drowning your team. ### **International Example: De Kamer** At De Kamer in Oosterhout, founder Jeannine runs VO as part of her core offer. She and her team operate virtual office services in nine locations throughout the Netherlands, including one site that offers warehousing to support e-commerce and parcel-based clients. She limits who gets in and treats every VO member like a full member. They attend events, book rooms, and convert into long-term clients. It's not a mailroom—it's a pipeline—and it's built with intention. Nexudus helps turn that intention into a process. ### **The Conversation We Need to Have** We're going to talk a lot more about this because [virtual offices are only going to grow](https://www.maximizemarketresearch.com/market-report/global-virtual-office-market/113811/?ref=londoncoworkingassembly.com). Most spaces still need to figure out how to offer them without losing their minds or their members. We'll unpack: - The legal stuff no one tells you - The pricing that keeps out the time-wasters - The systems that make it sustainable Because recurring revenue matters. But not if it burns out your team, undermines your brand, or turns your space into a letterbox with a coffee machine. We've known the Nexudus team since they started. They've been in the room for every big shift in this industry. Their new Virtual Office Module is the first we've seen that helps independent operators run VOs how they should be run. No fantasy. Just facts. And the tools to make it work. ## Read the 'Virtual Office' series: - [The Hidden Cost of Virtual Offices](https://londoncoworkingassembly.com/hidden-cost-of-virtual-offices/) - [Virtual Office Income: The £30k Illusion That Costs More Than Cash](https://londoncoworkingassembly.com/illusion-of-virtual-office/) - [Virtual Offices: The Regulatory Nightmare London Operators Blissfully Ignore](https://londoncoworkingassembly.com/virtual-offices-the-regulatory-nightmare/) - [Is Your London Coworking Space Bleeding Cash on Virtual Offices?](https://londoncoworkingassembly.com/london-coworking-space-bleeding-cash-on-virtual-offices/) - [BEYOND THE POSTBOX: Building a Virtual Office Service That’s Actually Valuable (and Compliant)](https://londoncoworkingassembly.com/virtual-office-service-valuable-compliant/) - VIRTUAL OFFICE VS. COWORKING MEMBERSHIP: FRIEND OR FOE? (How to Make Them Play nice) > **This article is brought to you by the [London Coworking Assembly](https://londoncoworkingassembly.com/%5F%5Ftrashed/)**, a grassroots network of coworking operators, community builders, and advocates shaping the future of work in London and beyond. > 👉 Join our newsletter for honest conversations, peer support, and tools that actually help: [Subscribe here](https://londoncoworkingassembly.com/%5F%5Ftrashed/) > 🎙️ Listen in: *[Coworking Values Podcast](https://coworkingvaluespodcast.substack.com/)* — stories from the frontlines of community-led coworking. ### The Real Reason People Don’t Show Up How to Run Events in Your Coworking Space That Work URL: https://londoncoworkingassembly.com/the-real-reason-people-dont-show/ Last updated: 2025-04-10T06:49:29.000Z The Real Reason People Don’t Show Up How to Run Events in Your Coworking Space That Work 0:00 /200 1× ### **Episode Summary** Bernie and Emily are back together in this episode to tackle a familiar headache: running events in your coworking space that don’t just fill seats—but build something real. If you’ve ever posted a “networking night” with free drinks and been met with silence (or worse—randoms who ghost the next day), this one’s for you. Together, they walk through the first phase of their **European Coworking Day event series**, designed to help independent coworking operators run events with purpose—not gimmicks. You’ll learn the three-part framework they use to create momentum, attract the right people, and avoid burnout. You don’t need to run ads or invent a vibe—you need to understand *why* your event exists and *who it’s for*. This episode is the blueprint. Whether you're planning a lunch-and-learn, a member mixer, or a launch day for your space, this conversation will help you go from “hope they show up” to “can’t wait to be there.” --- ### **Timeline Highlights** \[0:19\] – Why European Coworking Day isn’t just about the day \[1:01\] – The real cost of skipping community for ads \[2:16\] – Events with a clear outcome beat free food every time \[3:35\] – Understanding what makes people *actually* show up \[6:33\] – Yoga, beer, and court cases: a story of values in action \[8:28\] – Start promo with your inner circle, not your newsletter \[10:29\] – '90s rave posters and standing out on LinkedIn \[13:25\] – Personalised invites > Slack dumps \[14:44\] – The 30% rule of attendance (and how to plan for it) \[16:03\] – Why reminders aren’t annoying—they’re respect \[18:56\] – Connecting before converting: why it’s the only way \[21:05\] – Community Builders Cohort and the 12-week rhythm --- ### **Event Strategy That Works** Bernie and Emily unpack how most event struggles come from missing one key thing: a **clear outcome**. People don’t show up for vague vibes. They come for a purpose—like “find a project partner over coffee” or “meet other freelancers who live nearby.” Without that, even free pizza won’t save you. --- ### **The Gimmick Trap (And Why You Should Avoid It)** Not all “community” is created equal. Bernie shares the fallout of a corporate coworking space that sold yoga and beer but lost the trust of its members during COVID-19. Meanwhile, local spaces survived—because people chose community over contracts. If your space vanished tomorrow, would anyone fight to keep it going? --- ### **Promotion Without Burnout** Forget blast emails and generic LinkedIn posts. This episode explains how to make event promotion a daily ritual—like texting your inner circle with a real invite, not a copy-paste. Think rhythm over rush. Bonus: the 90s rave poster trick and how to become unmistakable online. --- ### **Reminders = Respect** People are busy. They forget. Reminding them isn’t pushy—it’s helpful. The duo discusses their promo system using [**Luma**](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) and why sending “still coming?” emails might be the most respectful thing you do all week. --- ### **From Connection to Commitment** Want to sell desks? Start with the connection. Emily and Bernie make it clear that people join coworking spaces because they *feel* something, not because of the amenities list. Host better events. Tell better stories. Build real community. That’s the strategy. --- ### **Links & Resources** - [Running Events In Your Coworking Space](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) - [Register for European Coworking Day, May 2025](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join The Coworking Community Builder Cohort](https://thirdplaceworks.com/community-builder-cohorts/?ref=londoncoworkingassembly.com) - [Join the 8k Members in the LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) - [Connect with Emily on LinkedIn](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) ### A Safe Place to Land: Coworking Through Life’s Uncertainty with Shamena Nurse-Kingsley URL: https://londoncoworkingassembly.com/a-safe-place-to-land-coworking-through/ Last updated: 2025-04-08T18:08:19.000Z A Safe Place to Land: Coworking Through Life’s Uncertainty with Shamena Nurse-Kingsley 0:00 /200 1× ## Episode Summary In this episode, Bernie sits down with Shamena Nurse-Kingsley, founder of Cowo & Crèche in Washington, DC, to explore how coworking spaces become quiet sanctuaries in uncertain times. Shamena shares how her "[Pause & Pour](https://www.cowocreche.com/events/pause-pour-fed-friday-at-cowo-crche?ref=londoncoworkingassembly.com)" gathering gently brings people together—freelancers, working parents, federal workers, anyone navigating life’s messy transitions. It's a real conversation about loneliness, courage, vulnerability, and why the simple act of holding space for someone can mean everything. This one's about more than desks and meetings—it’s about creating places where people feel seen, supported, and a little less alone. --- ## Timeline Highlights \[2:46\] – What Shamena hopes people see in her. \[3:55\] – The deeper reason behind “[Pause & Pour](https://www.cowocreche.com/events/pause-pour-fed-friday-at-cowo-crche?ref=londoncoworkingassembly.com).” \[6:41\] – The messy truth about working parents. \[10:16\] – Loneliness in Washington DC and why we struggle asking for help. \[13:35\] – Where the courage for community comes from. \[17:42\] – Coworking spaces can be safe spaces and why neutrality matters. \[20:34\] – Why boundaries make better coworking spaces (and lives). \[22:52\] – The quiet power of being surrounded by others. \[24:44\] – Walking away from comfort and discovering your courage. \[27:05\] – Shamena’s fearless take on imposter syndrome. \[28:56\] – Where to find Shamena and Cowo & Crèche online. --- ## Detailed Episode Breakdown **Holding Space in the Messy Middle** “Pause & Pour” isn’t just an event—it’s breathing room for people caught in uncertainty. Shamena explains how gathering people in quiet community helps ease the tension of transitions, anxiety, and feeling stuck. Coworking spaces, she reminds us, are perfectly built to offer kindness and understanding exactly when people need it most. **No More Juggling Acts** Forget "work-life balance"—Shamena shares why "ruthless prioritisation" is a better, more honest way of understanding the realities facing working parents. Cowo & Crèche adapts around parents, allowing them space to work, breathe, and feel respected rather than rushed. It's not complicated, it's just human. **Loneliness, Community, and the Courage to Connect** Loneliness hits hard, especially in big cities like Washington DC. Shamena describes the quiet courage it takes to build real community—checking in with honest intention, truly listening, and refusing to let people disappear into their struggles alone. It’s about creating moments of genuine human connection in a world that often feels too busy to care. **Why Coworking Spaces Feel Like Home** Coworking, Shamena suggests, uniquely bridges the gap between home comfort and office practicality. More than just convenience, it provides a space that feels safe, neutral, welcoming—a kind of "Switzerland" away from office politics and household distractions. It’s where real work meets real life in the best possible way. **Audacity and Vulnerability: Rejecting Imposter Syndrome** Finally, Shamena passionately rejects the concept of imposter syndrome, challenging us all to see the strength and resilience we already carry. Life may get messy, uncertain, or even scary—but we’ve made it this far. Sometimes we just need a gentle nudge to believe it. --- ### **Links & Resources** - [Cowo & Crèche](https://www.cowocreche.com/?ref=londoncoworkingassembly.com) - [Pause & Pour on Instagram](https://www.instagram.com/p/DHqoxJJuh4Z/?utm%5Fsource=ig%5Fweb%5Fcopy%5Flink&igsh=MzRlODBiNWFlZA==) - [Register for European Coworking Day, May 2025](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join The Coworking Community Builder Cohort](https://thirdplaceworks.com/community-builder-cohorts/?ref=londoncoworkingassembly.com) - [Join the 8k Members in the LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) - [Connect with Shamena on LinkedIn](https://www.linkedin.com/in/shamena-nurse-kingsley-262144270/?ref=londoncoworkingassembly.com) --- ## **One more thing** Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability. These values aren’t just ideas—they shape the spaces where we gather, work, and grow. We hope this resonates with you. If it does, please rate, follow, and share the podcast. Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities. **Community is the key 🔑** ### Revenue vs Burnout: Smart Growth for Coworking Spaces with Hector Kolonas URL: https://londoncoworkingassembly.com/revenue-vs-burnout-smart-growth-for/ Last updated: 2025-04-03T19:09:33.000Z Revenue vs Burnout: Smart Growth for Coworking Spaces with Hector Kolonas 0:00 /200 1× ### **Episode Summary:** In this episode, Bernie is joined by Hector Kolonas—newsletter writer, systems builder, and coworking operator turned tech integrator—for a raw and practical conversation on what makes coworking spaces profitable… or painfully unsustainable. They explore revenue streams that look great on paper (virtual mail, IT services, F&B) but often cost more in stress and labour than they earn. You’ll hear why so many operators burn out trying to scale services without the right systems and what “good” vs “great” revenue really looks like. 👉 Whether you’re running a small independent space in London or looking to scale across Europe, this episode hits hard on the stuff that matters: operational efficiency, strategic automation, and building tech stacks that serve your team—not slow them down. You’ll also catch forward-looking takes on AI agents, loyalty programs, and community-driven monetisation models like alumni memberships and childcare partnerships. It's not theory—it’s insight grounded in real coworking experience from two people who’ve lived it. --- ### **Timeline Highlights:** \[0:40\] – Bernie opens with upcoming European Coworking Day events. \[1:33\] – Hector on what he’s known for vs. what he wants to be known for. \[2:18\] – His origin story: coworking during Cyprus’ financial crash. \[5:57\] – Why most “new revenue” plans lead to burnout. \[9:00\] – Good vs. great revenue: where coworking spaces lose money. \[12:11\] – Workflow friction: the hidden killer in your tech stack. \[14:32\] – Can you run a coworking space from your phone? \[18:21\] – A case study in chaos: selling virtual mail without automation. \[21:38\] – Events, catering, and why your team shouldn’t serve sandwiches. \[23:52\] – What looks like profit… but bleeds money behind the scenes. \[24:52\] – Alumni memberships, tool libraries, and childcare as real revenue. \[27:25\] – Loyalty points: coworking’s next big move? \[29:18\] – Hyperlocal at scale: community agreements that work. \[31:56\] – Hector’s [Undercurrents](https://thisweekincoworking.com/undercurrents/?ref=londoncoworkingassembly.com): spotting the trends before they hit. \[33:28\] – WTF an AI agent? Hector breaks it down. \[35:13\] – Final thoughts + links to get involved in European Coworking Day. --- ### **Detailed Episode Breakdown** **Revenue That Works (and Revenue That Wrecks You)** From virtual mail to catering, Hector explains why coworking spaces lose money when they chase new revenue without the backend systems to support it. Profit is never just about the sale—it’s about the process behind it. **Automation, Burnout, and the Myth of “Just Add This One Thing”** Bernie and Hector dig into the real-world friction coworking teams face when they’re handed “great ideas” from owners without the time, tools, or training to pull them off. The result? Burnout, churn, and lost revenue. **The Stack is the Strategy** It’s not about having an app—it’s about having the *right* systems wired together to match how your team works. The episode shows how stack design shapes your community’s experience, from booking software to marketing apps to custom integrations. **Revenue Most Operators Miss** Hector shares three overlooked—but doable—revenue ideas: alumni memberships, tool libraries, and childcare partnerships. These aren’t silver bullets but are built on real community needs and sustainable delivery. **Loyalty Points and AI Agents: What’s Coming Next** From coworking-powered rewards schemes to AI agents that behave like digital staff, this part of the conversation keeps you looking ahead. The tech is here—you need to ask better questions about how it fits into your business. --- ### Links & Resources - [This Week in Coworking Newsletter](https://thisweekincoworking.com/?ref=londoncoworkingassembly.com) - [Undercurrents Coworking Deep Dives](https://thisweekincoworking.com/undercurrents/?ref=londoncoworkingassembly.com) - [Syncaroo](https://syncaroo.com/?ref=londoncoworkingassembly.com) - [Register for European Coworking Day, May 2025](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join The Coworking Community Builder Cohort](https://thirdplaceworks.com/community-builder-cohorts/?ref=londoncoworkingassembly.com) - [Join the 8k Members in the LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) - [Connect with Hector on LinkedIn](https://www.linkedin.com/in/inztinkt/?ref=londoncoworkingassembly.com) --- ## **One more thing** Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability. These values aren’t just ideas—they shape the spaces where we gather, work, and grow. We hope this resonates with you. If it does, please rate, follow, and share the podcast. Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities. **Community is the key 🔑** ### Mind the Wealth Gap: Why Entrepreneurship Isn’t Optional with Kofi Oppong URL: https://londoncoworkingassembly.com/mind-the-wealth-gap-why-entrepreneurship/ Last updated: 2025-04-01T12:17:50.000Z Mind the Wealth Gap: Why Entrepreneurship Isn’t Optional with Kofi Oppong 0:00 /200 1× ## Episode Summary: In this episode, Bernie sits down with Kofi Oppong, founder of Urban MBA, to hear why entrepreneurship is no longer just a choice—it’s a lifeline. Kofi shares his story of being locked out of his home at 17, sleeping rough, and clawing through the retail industry to become a corporate leader and community educator. Together, they dig into the hard truth: the game is rigged. If you're not born into wealth or connected to the right networks, the doors to opportunity stay locked. Kofi doesn’t sugarcoat it—access to finance, funding, and information is still a postcode lottery. From tech revolutions widening the wealth gap to the myth of meritocracy, this conversation is a call to wake up. If you're waiting to be included, you're already behind. The future belongs to those who build their table, not those still waiting for a seat. --- ## Timeline Highlights: \[1:00\] – Kofi shares the mission behind Urban MBA \[3:10\] – Growing up in Hackney and being pushed out at 17 \[7:00\] – The emotional impact of being locked out and how it shaped Urban MBA \[9:40\] – Sleeping rough, police run-ins, and a failed lead heist \[11:30\] – Sneaker knowledge lands him a job at JD Sports \[13:40\] – Community support and how small acts of kindness changed everything \[15:20\] – Corporate years at Nike and the birth of Urban MBA \[17:50\] – How new tech cycles shape wealth and wipe out entire industries \[20:10\] – Fashion, music, tech—and why being “cool” isn’t enough \[22:50\] – The lie that "anyone can be an entrepreneur" \[24:20\] – Why 4-day work weeks and UBI are not just for your wellbeing \[27:30\] – Black spending power and how real change is tied to money \[33:10\] – Why access to finance is the core issue, not motivation \[36:30\] – Gary Stevenson, Daniel Priestly, and the realities of economic mobility \[42:45\] – Tower Hamlets and the five-mile wealth gap \[47:00\] – Brian Eno, safe societies, and why being poor costs more \[50:30\] – Kids know school isn’t working—and they’re right \[55:51\] – Final message: build your ecosystem or get left behind --- ## Episode Breakdown: ### The Urban MBA Origin Story Kofi shares the events that led him to create Urban MBA—a youth-focused business and enterprise training programme. From sleeping on park benches to launching community programmes in Old Street, he paints a vivid picture of what it means to be excluded from traditional success. ### Locked Out at 17 Kofi recounts how his father's expulsion was a turning point. What felt like abandonment became the spark that ignited his lifelong commitment to education and self-reliance. This part of the episode shows how personal and structural resilience intertwine. ### Retail, Reading, and the Roots of Self-Education Working at JD Sports and later Nike, Kofi turned every opportunity into a learning experience. He breaks down how books like *Think and Grow Rich*, *The Celestine Prophecy*, and *Rich Dad, Poor Dad* shaped the Urban MBA curriculum and helped him understand systems most schools never touch. ### The Big Lie: Anyone Can Be an Entrepreneur Bernie and Kofi dissect the popular narrative that anyone with a laptop can make it. Kofi explains why the barriers are real for people from marginalised communities: there is no funding, no access, and no safety net. Entrepreneurship isn’t a luxury—it’s the only path left. ### Tech, Timing, and the Next Wave of Inequality We explore how every tech revolution has widened the wealth gap, not closed it. Kofi explains how understanding technological shifts—like AI and quantum computing—is critical for anyone trying to build a future-proof life. ### Finance, Funding, and the Systems Rigged Against Us From DEI performativity to the myth of equal access, Kofi makes the case that marginalised communities will continue to be locked out of opportunity without structural changes to how money moves. ### Building Your Own Ecosystem The episode closes with a message of urgency and hope. Don’t wait for someone to include you. Don’t wait for a seat at the table. Build your own system—because the clock is ticking, and the game is already changing. --- ### A Call to Empower Marginalised Youth Are you concerned about the future of education in a rapidly changing world? The Fourth Industrial Revolution, driven by AI and automation, has reshaped the job market and the essential skills required to navigate it. This white paper, ***Education in the Fourth Industrial Revolution***, was developed in collaboration between **Kofi** from **Urban MBA** and [**Jacqueline**](https://urbanmba.co.uk/education-white-paper/?ref=londoncoworkingassembly.com) from [**Innocomm.**](https://www.innocomm.co.za/?ref=londoncoworkingassembly.com) **It** explores the unique challenges faced by marginalised youth—especially those of Black heritage—and proposes practical, innovative solutions aimed at empowering them to thrive. [Get The White Paper](https://urbanmba.co.uk/education-white-paper/?ref=londoncoworkingassembly.com) --- ### Links & Resources - [Urban MBA Website](https://urbanmba.co.uk/?ref=londoncoworkingassembly.com) - [Education in the Fourth Industrial Revolution Urban MBA White Paper](https://urbanmba.co.uk/education-white-paper/?ref=londoncoworkingassembly.com) - [Gary’s Economics YouTube](https://www.youtube.com/@garyseconomics/videos?ref=londoncoworkingassembly.com) - [EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?](https://youtu.be/4yohVh4qcas?si=7fKjYAImjAK0N7Io&ref=londoncoworkingassembly.com) - [Autonomy Think Tank – UBI Research](https://autonomy.work/?ref=londoncoworkingassembly.com) - [World Economic Forum – Future of Jobs Report 2023](https://www.weforum.org/publications/the-future-of-jobs-report-2023/?ref=londoncoworkingassembly.com) - [Fourth Industrial Revolution – Overview](https://www.weforum.org/focus/fourth-industrial-revolution/?ref=londoncoworkingassembly.com) - [Black Pound Day](https://blackpoundday.uk/?ref=londoncoworkingassembly.com) - [Register for European Coworking Day, May 2025](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join The Coworking Community Builder Cohort](https://thirdplaceworks.com/community-builder-cohorts/?ref=londoncoworkingassembly.com) - [Join the 8k Members in the LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) - [Connect with Kofi on LinkedIn](https://www.linkedin.com/in/kofioppong1/?ref=londoncoworkingassembly.com) --- ## One more thing Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability. These values aren’t just ideas—they shape the spaces where we gather, work, and grow. We hope this resonates with you. If it does, please rate, follow, and share the podcast. Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities. **Community is the key 🔑** --- ### Email Over Algorithms: Visibility, Safety & Voice with Sebastian Dziuk URL: https://londoncoworkingassembly.com/email-over-algorithms-visibility/ Last updated: 2025-03-27T22:44:57.000Z Email Over Algorithms: Visibility, Safety & Voice with Sebastian Dziuk 0:00 /200 1× ### **Episode Summary** In this episode, Bernie speaks with Sebastian Dziuk—email strategist, speaker, and unapologetically queer entrepreneur—about why email still matters more than ever. They unpack the risks of relying on social media platforms that can vanish your voice overnight, especially for LGBTQ+ creators. From military storytelling to email nurture campaigns, Sebastian shares how email helps you show up, stay safe, and build absolute trust with your community—without begging an algorithm. --- ### **Timeline Highlights** \[1:23\] – Sebastian’s mission: helping speakers grow through email marketing \[3:09\] – Why email is safer and more reliable than social media \[5:16\] – Watching Facebook reach drop from 7,000 to nothing \[6:03\] – Why educational email courses work better than newsletters \[8:32\] – 45 signups just by changing the offer from “newsletter” to “email course” \[10:33\] – Lead magnets: what works, what’s junk, and why it matters \[12:53\] – The digital risks queer communities face that most people don’t see \[15:04\] – What “safe space” really means online and in coworking \[17:17\] – How to show up authentically without compromising safety \[18:39\] – Why copying others won’t get you booked as a speaker \[21:30\] – On resilience, identity, and showing up every day in a shifting world \[23:07\] – Navigating the trans-military ban and building a community to survive it \[27:26\] – Why slow growth is still growth—and why it’s worth it --- ### **Writing, Identity & Email: A Career Shaped by Service** Sebastian didn’t stumble into email through marketing fluff. He learned to write under military pressure—crafting stories, capturing quotes, and managing public affairs for the US Army. That same discipline fuels how the he speakers and business owners build trust with their audience, one inbox at a time. --- ### **Why Email Still Wins (Especially If You’re Queer or Marginalised)** Email isn’t just a tool—it’s a safe haven. While social platforms change their rules and punish differences, email remains a direct line you control. Sebastian explains how queer creators, in particular, are using email as a lifeline to stay visible without putting themselves at risk. --- ### **The Power of a Proper Email Course** Bernie and Sebastian explain why “join my newsletter” no longer cuts it—and how educational email courses create real value. People want to hear from you when you show up with something genuinely helpful. The numbers prove it: 45 signups from a small language change this year. No ads. No tricks. --- ### **Visibility Without Performance** “Be yourself” sounds nice. Until being yourself online becomes dangerous. Sebastian lays out how to share what matters—without sacrificing your safety or mental health. You don’t have to tell every story. You don’t have to relive the trauma. Start small. Share what feels safe. That’s enough. --- ### **Resilience Means Knowing When to Rest—and When to Show Up Anyway** Whether navigating a trans military ban or changing careers after ten years of service, Sebastian reminds us that resilience isn’t about grinding. It’s about adaptation, boundaries, and leaning into community when the world throws everything at you. You can retreat, but you don’t have to disappear. --- ### Links & Resources - [Grow Your Speaking Business - 5 Biggest Marketing Mistakes](https://growmyspeakingbusiness.com/?ref=londoncoworkingassembly.com) - [Sebastian’s website](https://sebastiandziuk.com/?ref=londoncoworkingassembly.com) - [Register for European Coworking Day, May 2025](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [5 Biggest Mistakes Coworking Spaces Make](https://londoncoworkingassembly.com/) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join The Coworking Community Builder Cohort](https://thirdplaceworks.com/community-builder-cohorts/?ref=londoncoworkingassembly.com) - [Join the 8k Members in the LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) - [Connect with Sebastian on LinkedIn](https://www.linkedin.com/in/sebastiandziuk/?ref=londoncoworkingassembly.com) --- ## **One more thing** Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability. These values aren’t just ideas—they shape the spaces where we gather, work, and grow. We hope this resonates with you. If it does, please rate, follow, and share the podcast. Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities. **Community is the key 🔑** ### How European Coworking Day Builds Real-World Community with Claudius Krucker URL: https://londoncoworkingassembly.com/how-european-coworking-day-builds/ Last updated: 2025-03-25T14:44:11.000Z How European Coworking Day Builds Real-World Community with Claudius Krucker 0:00 /200 1× ### Episode Summary In this episode, Bernie interviews Claudius Krucker, the quietly relentless force behind **Coworking Switzerland** and **European Coworking Day**. What started over coffee in a pizzeria became a country-wide alliance—and now, a growing movement in 25 countries. Claudius shares that European Coworking Day isn’t about flashy events—it’s about showing up, opening your space, and reminding your community (and the public) what coworking stands for. From freelancers looking for a connection to operators looking for momentum, this conversation is a clear, grounded look at what happens when we work together. --- - [**Register for European Coworking Day, May 2025**](https://coworkingday.eu/?ref=londoncoworkingassembly.com) --- ### **Timeline Highlights** \[0:40\] – Bernie introduces the Running Events in Your Coworking Space sessions \[1:45\] – Claudius shares what “Coworking Evangelist” means to him \[3:19\] – How Claudius’s journey started over a pizza and a sketchpad \[5:43\] – Swiss and German Coworking alliances: who got there first? \[7:03\] – Why freelancers and solopreneurs are still at the heart of coworking \[9:43\] – The problem with International Coworking Day in August \[12:14\] – How they defined success in the first year of European Coworking Day \[14:25\] – The most significant mistake people make is overthinking their event \[16:47\] – What’s actually on the European Coworking Day website \[20:31\] – Why early registration matters more than you think \[23:23\] – Getting out of the coworking bubble to reach the public \[26:13\] – Europe ≠ EU: Why this is about culture, not borders \[27:59\] – The next step: turning one day into a year-round community --- ### **Why European Coworking Day Exists** Claudius explains how European Coworking Day emerged from a real-world problem: August is dead across most of Europe. International Coworking Day was landing flat because everyone was on holiday. So they shifted the date but kept the spirit—getting as many coworking spaces as possible to open their doors on the same day. Not for fireworks. For connection. --- ### **The Power of Showing Up—Even with Just a Cup of Tea** This episode reminds us that you don’t need a keynote speaker or a big budget to be part of European Coworking Day. You just need to open the door. “Two people having a cuppa in your space is enough,” Bernie says—and Claudius agrees. It’s the collective momentum that matters. No one remembers the event you didn’t run because you were still deciding what muffins to serve. --- ### **Coworking as a Second Home for Freelancers** Claudius reflects on his early days working from home, struggling to stay focused. His story hits home for anyone who’s ever felt isolated working alone. Coworking, for him, isn’t a trend. It’s a place where people without colleagues find community. That’s who he still fights for—freelancers, solopreneurs, and the ones often left out of workplace conversations. --- ### **Small Spaces, Big Network: Why This Isn’t About One Location** European Coworking Day is about joining forces. Whether your space is five desks or five floors, being part of something bigger helps you reach people who didn’t even know coworking existed. The website gives every space a pin on the map, and the optional €49 contribution goes straight to local promotion—not admin fluff. It’s grassroots visibility, amplified together. --- ### **What You’ll Find on the European Coworking Day Website** - A map of every participating coworking space - Listings of each location’s open hours or events - A backend portal to register your space and event - A handbook with event ideas and checklists It’s not polished like a trade show brochure—it’s practical, straightforward, and designed for real coworking operators doing real things. --- ### **A Quiet Challenge to Coworking Operators** Claudius isn’t asking for perfection. He’s asking for participation. “If all you do is open the door and tell people you're part of something bigger—that’s enough.” Whether you run a buzzing tech hub or a one-room studio, you belong in this. And if you register early, you don’t just help yourself—you help the whole network gain momentum. --- ### Links & Resources - [Register for European Coworking Day, May 2025](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [Coworking Switzerland](https://www.coworking.ch/?ref=londoncoworkingassembly.com) - [CreativeSpace Coworking](https://creativespace.ch/?ref=londoncoworkingassembly.com) Claudius’ workspace. - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/showcase/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join The Coworking Community Builder Cohort](https://thirdplaceworks.com/community-builder-cohorts/?ref=londoncoworkingassembly.com) - [Join the 8k Members in the LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) - [Connect with Claudius on LinkedIn](https://www.linkedin.com/in/coworkingevangelist/?ref=londoncoworkingassembly.com) --- ## **One more thing** Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability. These values aren’t just ideas—they shape the spaces where we gather, work, and grow. We hope this resonates with you. If it does, please rate, follow, and share the podcast. Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities. **Community is the key 🔑** ### 🧭 100 Spaces, One Day: A Call to Action for London’s Coworking Community URL: https://londoncoworkingassembly.com/manifesto-2025/ Last updated: 2026-03-19T20:29:14.000Z ## 📣 Why 100 Spaces on One Day Can Change Everything **This isn’t about writing a manifesto.** **This *is* the manifesto.** A call for coworking spaces across London to show what’s possible—together. On 14 May 2025, we’re asking 100 coworking spaces in London to open their doors—to connect with their communities, welcome new faces, and show the city what coworking *really* looks like. **This isn’t just a statement. It’s a starting point.** Hundreds of European coworking spaces will join on 14 May 2025 for the 3rd **European Coworking Day**. This is our London manifesto—a call to 100 spaces across the city to join in and show the world what coworking looks like when it's local, connected, and community-powered. Whether you're a space operator, a supplier, or someone in local government, this is your invitation to be part of something bigger. --- ## 🧠 What You’ll Get Out of This: ✅ Real people walking in the door—from your neighbourhood, borough, and future member base. ✅ Clear, simple event ideas that don’t drain your team or budget. ✅ Support from peers—planning is easier when not doing it alone. ✅ Visibility across London & Europe—as part of the 100 spaces leading the way. ✅ A fresh reason to connect with your members and local community. ✅ Momentum for future events—because this will show people what your space can do. --- ## 🛠 Here’s Exactly How to Take Part (Step-by-Step) **Want to take part?** Here’s how to do it—clearly, simply, and without overthinking it. --- **1\. Register your space** Let people know you’re taking part by listing your space on the official European Coworking Day website → [**Here**](https://coworkingday.eu/?ref=londoncoworkingassembly.com) This puts you on the map (literally) so others can find you. --- **2\. Join the event planning workshops** These live, hands-on sessions help you develop the right event idea for your space. You’ll get feedback, clarity, and community support. **→ [Here](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com)** --- **3\. Plan your event** It can be as simple as a coffee morning or an open house. We’ll help you figure out what works for *your* community. --- **4\. Open your doors on 14 May** Host your event, take a few photos, and invite people to experience coworking in London. --- **5\. Share what happened** Post photos, reflections, or stories from your event—so others can learn from you, and we can show the bigger picture of coworking across the city. --- ## This Isn’t Just a Campaign. It’s a Call. To connect. To show up. To remind London—and Europe—what coworking is really for. Not just desks. Not just Wi-Fi. Real human infrastructure. On 14 May 2025, coworking spaces across London will open their doors—some for a coffee chat, some for a workshop, some to say, “Come in, meet us.” It’s European Coworking Day. And this year, we’re aiming for **100 independently owned coworking spaces in London** to participate. --- ## Why Now? Because we’re living in a time of disconnection. 🧱 People are divided. 📉 Trust in politics and media is at an all-time low. 🧍‍♂️🧍‍♀️ Loneliness is rising—even in cities full of people. Coworking spaces quietly do the work that brings people together. They create spaces of belonging—through daily work, shared coffee, honest conversations, and open-door events. They’re one of the last places where people can build real communities without needing permission, credentials, or a big budget. This is one small way to knit things back together in a society that is pulling apart. --- ## What’s Happening **The Swiss Coworking Association** organises European ****Coworking Day with the European Coworking Assembly.** On 14 May, coworking spaces across Europe will run simple, local events to help people discover what coworking is about. The **London Coworking Assembly** is leading the push in the UK—with one clear goal: 🎯 100 coworking spaces participating across London. Why? Because when 100 spaces act together, people start to pay attention. --- ## What’s In It for Your Space? ✅ New faces walking through the door—who never knew you were here. ✅ New members, collaborators, and local buzz—without a big budget. ✅ A moment of visibility that builds long-term recognition. **This isn’t about running a huge event.** **You can host:** ☕ A coffee meetup 🖼 A local artist open house 🎤 A panel or Q&A 🧭 A “meet the members” session 📸 A photo wall of your space’s story **Big or small—every event matters.** --- ## This Is Bigger Than One Day Yes—it’s just one day on the calendar. But it’s part of a much bigger movement. Across Europe, coworking spaces are showing up for their communities—together. When 100 spaces participate in London, it shows what’s possible when local connection becomes a collective act. This is how we rebuild trust. This is how coworking becomes part of the everyday rhythm of city life. And this is how London leads by example—not through noise but action. --- ## Need Help? Join in this. To help you plan your event, we’re running a **[free online workshop series](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com)**. These aren’t webinars. They’re live, hands-on sessions where space owners, community managers, and operators coach each other, refine real event ideas, and share what works. Come to one. Come to all. Either way, you’ll leave with energy, ideas, and a solid plan. 🛠 RSVP for the event planning sessions → [Here](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) 📍 Register your space for European Coworking Day → [Here](https://coworkingday.eu/?ref=londoncoworkingassembly.com) --- ## For Vendors, Partners & Local Government **You hear it all the time:** “**Small and micro businesses are the backbone of the UK economy.**” But they’re consistently ignored—passed over in favour of tax cuts and incentives for multinational corporations. Meanwhile, coworking spaces quietly support the people **building things**: - Freelancers. - Founders. - Community organisers. - Creatives. - People working jobs, running side projects—or doing both at once. It’s not entrepreneur vs. employee anymore. It’s a modern, flexible, complicated economy—coworking reflects that. Coworking spaces are part of London’s infrastructure. They support work, business, culture, and well-being daily. And they are constantly left out of economic development plans. We hear the talk about “supporting small business.” **This is your chance actually to do it.** > 💷 Research shows that when £1 is spent with a local business, it circulates around the local economy **up to four times**. > When that £1 is spent with a multinational, it disappears. The London Coworking Assembly believes in the power of shared workspaces to strengthen our local economy by: ✅ Supporting Londoners in building sustainable, independent careers and businesses ✅ Giving those with jobs the chance to work closer to home ✅ Helping parents avoid soul-crushing commutes ✅ Making neighbourhood economies more resilient --- ## Final Word We’re not asking for a lot. There are **around 1,400 coworking spaces in London**. We’re only asking for **100 spaces** to open their doors on one day—**in whatever way works for them**. But that small act—**done together**—can reshape how the city sees coworking. Not as a niche industry. But as part of London’s social and economic fabric. **Because you already know:** > For decades, wealth and decision-making have been hoarded at the top—by corporations, by landlords, by institutions that are too big to hear anyone below them. Coworking spaces are one of the few places left where people can still take control, build something local, and live lives that are not dictated by billion-pound decisions in a boardroom. When those coworking spaces connect—when they actually work together—they stop being individual outposts and start becoming a **local force**. - Not just economically—but **culturally**, **socially**, **politically**. - This isn’t about European Coworking Day. - It’s about what London looks like **if we build from the street up—not the top down.** - It’s about freelancers not having to feel alone. - It’s about someone with an idea finding the space to try it. - It’s about parents working closer to home instead of commuting three hours daily. - It’s about neighbourhoods where money stays local, jobs aren’t all remote for companies 5,000 miles away, and communities can see and support each other. **It’s about making something visible. Together.** Because if we don’t show up for each other, no one else will. This movement is produced by [Third Place Works](https://thirdplaceworks.com/?ref=londoncoworkingassembly.com) and the [London Coworking Assembly](https://londoncoworkingassembly.com/%5F%5Ftrashed/)—built for everyone. **p.s.** 🛠 RSVP for the event planning sessions → [Here](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) 📍 Register your space for European Coworking Day → [Here](https://coworkingday.eu/?ref=londoncoworkingassembly.com) ### How to Make Your Coworking Space Feel Like a Mezcal Bar with Stephen Phillips URL: https://londoncoworkingassembly.com/how-to-make-your-coworking-space/ Last updated: 2025-03-12T13:25:56.000Z How to Make Your Coworking Space Feel Like a Mezcal Bar with Stephen Phillips 0:00 /200 1× ### **Episode Summary** **What makes someone ditch their successful hospitality career in London for island life and coworking in the Philippines?** Stephen Phillips built a thriving career running casual dining brands across the UK—then traded it all for the laid-back shores of El Nido, Palawan. In this episode, Bernie and Stephen discuss launching **Neighbours & Nomads**, a unique coworking-meets-social space in a town where power cuts and spotty internet were the norm—until Starlink showed up. From translating hospitality magic into coworking to building spaces people genuinely love (and adding a shot of Mezcal), it’s a conversation about risk, reinvention, and creating something people never knew they needed. **Why Listen if You Run a Coworking Space in a City?** If you run your coworking space in a fast-paced city like London, it can be challenging to stand out and genuinely connect with locals. Stephen shares practical insights from hospitality that translate directly into coworking: how to turn casual visitors into regulars, create a space that feels essential, and build rituals that become part of people’s daily lives. No fluff—just ideas you can use to make your space stick. --- ### **Timeline Highlights** \[0:54\] – Meet Stephen Phillips: from UK hospitality exec to island coworking entrepreneur. \[4:07\] – Why Stephen traded London life for Palawan in the Philippines. \[6:43\] – What exactly is "Neighbours & Nomads"? The vision behind the hybrid coworking-social club. \[8:03\] – How Starlink revolutionised the coworking potential in El Nido. \[11:20\] – The surprising local demand for coworking outside traditional tourist markets. \[12:06\] – Connecting with hidden local freelancers and remote workers. \[15:05\] – Understanding the local community: "Everybody knows everybody." \[16:30\] – A space tour: coworking benches, meeting rooms, rooftop amphitheatre, and why details matter. \[18:59\] – What hospitality teaches you about coworking: creating environments where people want to return daily. \[22:03\] – Mezcal as a community-building ingredient (really). \[24:20\] – How hospitality professionals can naturally excel in coworking spaces. \[27:37\] – Stephen’s simple hospitality philosophy: "how you make people feel." --- **Hospitality Secrets for Coworking Spaces** Stephen distils hospitality down to one key idea: creating spaces that become essential rituals in people's daily lives. He breaks down exactly how attention to detail—knowing someone’s favorite seat, drink, or working preferences—can transform occasional visitors into loyal regulars. **Why Mezcal Matters** Stephen reveals how Mezcal became their space's unique selling point and community-building asset. Learn how tapping into niche interests can help your coworking space attract and retain a dedicated, passionate community. **Coworking Community Building in a New Country** Moving countries and building a business from scratch isn’t easy, especially with unreliable infrastructure. Stephen shares how he turned these challenges into strengths, creating a genuinely inviting space that locals and digital nomads actively seek out. **Hospitality Lessons for City Coworking Operators** Stephen offers actionable insights for coworking spaces in urban areas like London, explaining how hospitality details can profoundly improve member experience, retention, and community loyalty. --- **Links & Resources** - [Neighbours & Nomads Website](https://neighborsandnomads.com/?ref=londoncoworkingassembly.com) - Watch Stephen’s LinkedIn video [updates of the building process](https://www.linkedin.com/in/stephenpumamiconsulting/recent-activity/videos/?ref=londoncoworkingassembly.com). - Follow Neighbours & Nomads on [Instagram](https://www.instagram.com/neighborsandnomads.elnido/?ref=londoncoworkingassembly.com) and [Facebook](https://www.facebook.com/profile.php?id=61560475168628) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join The Coworking Community Builder Cohort](https://thirdplaceworks.com/community-builder-cohorts/?ref=londoncoworkingassembly.com) - [Register for European Coworking Day, May 2025](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [Join the 8k Members in the LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - Connect with [Bernie on LinkedIn](https://linkedin.com/?ref=londoncoworkingassembly.com) - Connect with [Stephen on LinkedIn](https://www.linkedin.com/in/stephenpumamiconsulting/?ref=londoncoworkingassembly.com) --- ### **One more thing** Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability. These values aren’t just ideas—they shape the spaces where we gather, work, and grow. We hope this resonates with you. If it does, please rate, follow, and share the podcast. Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities. **Community is the key 🔑** --- ### Making Space for Neurodivergence: Accessibility Beyond the Checklist with Sam Sundius URL: https://londoncoworkingassembly.com/making-space-for-neurodivergence/ Last updated: 2025-03-07T11:29:41.000Z Making Space for Neurodivergence: Accessibility Beyond the Checklist with Sam Sundius 0:00 /200 1× ### **Episode Summary** Forget what you’ve heard about discipline. In this episode, **Bernie** jams with **Sam Sundius**, visual artist, coach, and neurodivergent champion, to unravel why the usual "productivity hacks" rarely help—and often hurt—neurodivergent creatives. Sam shares a radically refreshing approach: stop fighting your brain and start reshaping your environment instead. They discuss why true accessibility isn't a checkbox exercise, why small changes (like simply putting more clocks on the wall) matter, and how coworking spaces can genuinely serve neurodivergent members without falling prey to empty buzzwords. If you've ever struggled to "just get stuff done," wondered what accessibility truly means, or felt like you're working too hard just to fit in, listen closely—this one's for you. --- ### **Timeline Highlights** \[0:40\] – Bernie introduces the **Community Builder Cohort** \[1:17\] – Who is **Sam Sundius**, and what’s the **Art of Undiscipline**? \[3:48\] – The biggest myths about **ADHD & neurodivergence** \[5:36\] – How coworking spaces can **support neurodivergent members** \[7:50\] – Accessibility: Why **rules don’t work—but practice does** \[10:23\] – The **headphones paradox** and why small changes matter \[11:43\] – **Clocks on the wall:** A simple fix for time blindness \[15:26\] – Where’s the line between **inclusivity and personal responsibility**? \[22:09\] – The **business case** for accessibility and inclusion \[27:12\] – Why spaces **built for a specific community** work better \[30:44\] – The problem with **“everyone is welcome”** \[33:06\] – How defensiveness plays into **exclusion vs. belonging** \[35:44\] – **Elon Musk, othering, and learning to sit with discomfort** \[37:02\] – Where to find **Sam online** --- ### **The Art of Undiscipline: Learning Into How Your Brain Works** Sam built her coaching practice around a **radical but simple idea**—instead of forcing yourself to fit a rigid system, **why not shape your work to suit you?** Too many neurodivergent people use **self-discipline as a weapon** rather than a tool. Sam explains how coworking spaces and work environments can be structured to **meet people where they are**, rather than expecting them to constantly “fix” themselves. ### **Myths About ADHD & Neurodiversity in Coworking** The buzz around neurodiversity is growing, but **what’s real and what’s just performative?** Sam breaks down **the biggest myths**—from the idea that every neurodivergent person needs the same accommodations to the assumption that inclusion means **redesigning everything from scratch**. She argues that **community-first coworking spaces** are already halfway there—**they need to listen better**. ### **How to Make a Space Feel Instantly More Neurodivergent-Friendly** Forget **big, expensive renovations**—small tweaks can make a **huge difference**. ✅ **Clocks on the walls** – Helps with time blindness without extra mental effort. ✅ **Flexible noise policies** – Headphones aren’t a cure-all, but a “quiet norm” can help. ✅ **Responsive environments** – Accessibility isn’t a checklist; it’s a **continuous conversation**. ### **Where’s the Line? Personal Responsibility vs. Inclusive Spaces** Not every space is for everyone—and that’s okay. Sam and Bernie discuss the **tension between making a space inclusive and accepting that not every space will be a perfect fit**. Whether it’s a **neurodivergent-friendly coworking space, a women-focused workspace, or a bar that doesn’t match your vibe**, Sam argues that **true inclusion isn’t about pleasing everyone—it’s about building intentional, thriving communities**. ### **The Business Case for Accessibility & Inclusion** Inclusion isn’t just the “right thing to do”—it’s also **good business**. Sam explains why spaces that **deeply understand and serve a specific community** do better than those that try to cater to everyone. A space built with neurodivergent folks in mind, for example, **attracts loyal members who feel truly at home** rather than just checking a “diversity” box. --- ### Links & Resources - [Art of Undiscipline](https://artofundiscipline.com/?ref=londoncoworkingassembly.com) – Sam’s coaching & community for neurodivergent creatives - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/showcase/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Coworking Alliance Summit](https://coworkingalliancesummit.com/?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join The Coworking Community Builder Cohort](https://thirdplaceworks.com/community-builder-cohorts/?ref=londoncoworkingassembly.com) - [Register for European Coworking Day, May 2025](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [Join the 8k Members in the LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) - [Connect with Sam Sundius on Instagram](https://www.instagram.com/art.of.undiscipline/?ref=londoncoworkingassembly.com) --- ## **One more thing** Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability. These values aren’t just ideas—they shape the spaces where we gather, work, and grow. We hope this resonates with you. If it does, please rate, follow, and share the podcast. Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities. **Community is the key 🔑** ### The Solution for Women Entrepreneurs Local Governments Ignore with Stacey Sheppard URL: https://londoncoworkingassembly.com/the-solution-for-women-entrepreneurs/ Last updated: 2025-02-27T21:50:16.000Z The Solution for Women Entrepreneurs Local Governments Ignore with Stacey Sheppard 0:00 /200 1× ### Episode Summary Coworking spaces aren’t just about desks—they’re **the beating heart of entrepreneurship**, the places where businesses are built, confidence is restored, and problems get solved over coffee and quiet persistence. And yet, while governments keep funding **short-term business courses and startup initiatives**, the spaces actually doing the work—providing daily support, mentorship, and real connections—are left fighting to survive. In this episode, **Stacey Sheppard**, founder of **The Tribe** in rural Devon, **discusses the financial struggle of running an independent coworking space**, why women entrepreneurs need more than a LinkedIn pep talk, and how **local governments keep missing the single most effective tool for economic growth.** If we’re serious about supporting women in business, **we need to start funding the places where entrepreneurship actually happens.** --- ### Timeline Highlights **\[00:53\]** – Stacey introduces *The Tribe* and her blogging background **\[02:14\]** – The Hive: A Scottish local authority-funded coworking space **\[05:28\]** – Why funding for coworking spaces is so uneven **\[07:16\]** – The hidden labor of women in business **\[10:03\]** – How coworking can solve local economic challenges **\[15:00\]** – The micro-learning effect of being in a coworking space **\[19:40\]** – Why many women don’t identify as entrepreneurs **\[26:07\]** – Stacey’s vision: A funded coworking space in every town **\[32:28\]** – The Devon Work Hubs network: A model for collaborationKey Takeaways **Real Stories from Local Coworking** At *The Tribe*, one member who had dreamed of launching an art business for years finally took the leap—designing her first creative workshop series. The accountability and encouragement of the coworking space helped her move from planning to action. Local coworking spaces don’t just provide desks; they **help real people take real steps toward their goals**. **The Role of Local Authorities & Policymakers** Scotland is leading the way with *The Hive*, a government-backed coworking space supporting women in business. This isn’t just about free office space—it’s an economic development tool. More local councils need to **recognize coworking as business infrastructure**, supporting small businesses and local entrepreneurs with dedicated investment. **The Invisible Labor of Women in Business** Women face different barriers than men in entrepreneurship—primary caregiving responsibilities, expensive childcare, and lack of confidence in risk-taking. Spaces like *The Tribe* don’t just provide office space; they create **networks of support** that help women navigate these challenges. **The Economic Case for Investing in Coworking** Coworking spaces are more than work hubs—they **stimulate local economies**. Research shows that investment in small business infrastructure, including coworking spaces, **creates jobs, reduces business failure rates, and boosts local spending**. Councils and policymakers need to move coworking spaces from a “nice-to-have” to an essential part of economic planning. **A Bold Vision for the Future** Imagine a future where every town has a well-funded coworking space, offering **affordable, flexible, and community-driven workspaces**. More women in business. More self-sustaining local economies. Less isolation. If governments and communities work together, we can **make this vision a reality**. ### Links & Resources - [Stacey’s Original LinkedIn Post](https://www.linkedin.com/posts/staceysheppard%5Fthis-morning-i-read-a-news-article-about-activity-7298297220615864322-ihAT?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAAAF8VlIBOlHiOyMYD8sgvsdQKH6ZNindd1Q) - [Join the discussion on funding small coworking spaces.](https://www.linkedin.com/posts/staceysheppard%5Fthis-morning-i-read-a-news-article-about-activity-7298297220615864322-ihAT?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAAAF8VlIBOlHiOyMYD8sgvsdQKH6ZNindd1Q) - [The Tribe coworking space for women](https://thetribecoworking.co.uk/?ref=londoncoworkingassembly.com) - [The Design Sheppard Blog](https://www.thedesignsheppard.com/?ref=londoncoworkingassembly.com) - [Jon Alexander’s book ](https://www.jonalexander.net/?ref=londoncoworkingassembly.com)[*Citizens*](https://www.jonalexander.net/?ref=londoncoworkingassembly.com) - [Coworking Alliance Summit](https://coworkingalliancesummit.com/?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join The Coworking Community Builder Cohort](https://thirdplaceworks.com/community-builder-cohorts/?ref=londoncoworkingassembly.com) - [Register for European Coworking Day, May 2025](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [Get Your Pass for the Workspace Design Show London 2025](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [Join the 8k Members in the LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) - [Connect with Stacey on LinkedIn](https://www.linkedin.com/in/staceysheppard/?ref=londoncoworkingassembly.com) --- ## **One more thing** Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability. These values aren’t just ideas—they shape the spaces where we gather, work, and grow. We hope this resonates with you. If it does, please rate, follow, and share the podcast. Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities. **Community is the key 🔑** ### How to Activate Your Senses at the Workspace Design Show: A Coworking Guide with Humaira Pilkington URL: https://londoncoworkingassembly.com/how-to-activate-your-senses-at-the/ Last updated: 2025-02-24T09:31:34.000Z How to Activate Your Senses at the Workspace Design Show: A Coworking Guide with Humaira Pilkington 0:00 /200 1× ## **Episode Summary** In this [special episode for the Workspace Design Show London](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com), Bernie talks with **Humaira Pilkington**, one of the show's driving forces, ab**ou**t the future of workspace innovation. They dive into why **activating the senses** is more than just a theme—it's the key to **better productivity, deeper focus, and a thriving workplace culture**. From designing with neurodiversity in mind to making events that genuinely serve their communities, Humaira shares how the Workspace Design Show curates **must-see panels, hands-on installations, and a speaker lineup that avoids the usual "pay-to-speak" nonsense.** Whether you run a coworking space, design offices, or want to work in a place that doesn’t feel like a fluorescent-lit prison, this episode is packed with insights you can use today. --- ### **Timeline Highlights** \[00:40\] – The many hats of running a small coworking space \[02:00\] – What is the Workspace Design Show, and why should you care? \[04:23\] – Why seeing workspace products in person changes everything \[06:19\] – The truth about event speaker lineups (and why this one is different) \[07:39\] – What does "Activate the Senses" actually mean for workspaces? \[11:28\] – How sound, lighting, and design impact focus & neurodiversity \[14:18\] – Must-see moments at this year’s Workspace Design Show \[18:17\] – How the team keeps the event fresh and relevant every year --- ## **Detailed Episode Breakdown** ### **The Workspace Design Show: Why It Matters** This isn’t just another industry event—it’s where the future of **office design, coworking, and workspace experience** is shaped. Humaira breaks down the show's international appeal, what to expect, and why it’s become a must-attend event for designers, operators, and workplace strategists. ### **Ditching the Sales Pitches: How They Choose Speakers** Nobody wants to sit through another dull, *sponsored talk*. The Workspace Design Show **actively avoids** the "pay-to-speak" model that plagues so many conferences. Instead, they curate **high-value, needs-based panels** designed to **give attendees actual takeaways, not just product pitches.** ### **What "Activate the Senses" Means for Workspaces** This year’s theme, **Activate the Senses**, is about **more than just aesthetics**—it's about **creating work environments that improve productivity, focus, and well-being.** - Soundproofing for **better concentration** - Lighting and texture that **reduce stress and improve engagement** - The role of scent in **boosting creativity and focus** Humaira shares **how these elements shape workplace experiences**, making coworking spaces and offices places where people actually *want* to be. ### **Essential Talks & Experiences to Catch at the Show** If you’re attending, **plan ahead -** [**follow this link for talks**](https://workspaceshow.co.uk/workspace-design-talks?ref=londoncoworkingassembly.com)**.** Some of the standout moments include: - **Panel on Workspace Communities & Social Value** (Feb 27th) - The **Mood Board Contest** showcases cutting-edge design approaches - A **Mixed Media Showcase** by Hawley, unveiling new sensory-driven workspace concepts - Hands-on materials & design sessions from **Material Bank** Humaira also shares **why first-day attendees get the best experience**, including **exclusive product reveals** and networking opportunities. ### **How to Keep an Event Fresh Every Year** With workspace trends changing fast, how does the **Workspace Design Show** avoid repeating the same old ideas? It’s simple: **they talk to the people shaping the industry.** - **What problems need solving?** - **Who needs a bigger voice?** - **What didn’t we cover last year?** Rather than recycling past panels, the team **builds each year from scratch based on real industry conversations.** --- ### **Links & Resources:** - [Get Your Pass for the Workspace Design Show London 2025](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [Join the Three London Coworking Assembly Workshops here](https://coworking.scoreapp.com/?ref=londoncoworkingassembly.com) - [Coworking Alliance Summit](https://coworkingalliancesummit.com/?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join The Coworking Community Builder Cohort](https://thirdplaceworks.com/community-builder-cohorts/?ref=londoncoworkingassembly.com) - [Register for European Coworking Day, May 2025](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [Join the 8k Members in the LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) - [Connect with Humaira on LinkedIn](https://www.linkedin.com/in/humairakaiser/?ref=londoncoworkingassembly.com) --- ## **One more thing** Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability. These values aren’t just ideas—they shape the spaces where we gather, work, and grow. We hope this resonates with you. If it does, please rate, follow, and share the podcast. Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities. **Community is the key 🔑** ### People Trust People - How Coworking Spaces Can Become Local Trust Hubs with Phil Szomszor URL: https://londoncoworkingassembly.com/people-trust-people-how-coworking/ Last updated: 2025-02-19T23:46:52.000Z People Trust People - How Coworking Spaces Can Become Local Trust Hubs with Phil Szomszor 0:00 /200 1× ### **Episode Summary:** **Trust is collapsing worldwide—but not when it comes to the people we see in real life.** In this episode, **Bernie** and **Phil** discuss the [**2024 Edelman Trust Barometer**](https://www.edelman.com/trust/2024/trust-barometer?ref=londoncoworkingassembly.com) **findings** and their implications for coworking operators. As **trust in institutions, media, and business plummets**, people are turning to **local communities and personal connections.** This is where **coworking spaces** have a **huge opportunity**—they’re not just workspaces but **trust hubs** where people can build relationships **face-to-face.** They discuss: - **Why people trust individuals over brands—and how coworking spaces can use that to grow.** - **How to get home-based workers out of their kitchen and into your space.** - **Why traditional marketing doesn’t work anymore—and how word-of-mouth from members is your best strategy.** - **The role of local coworking spaces in rebuilding trust in a disconnected world.** If you’re running a coworking space and struggling to attract local members, this episode will show you **what’s missing, why trust matters, and how to build a coworking space that people actually want to be part of.** --- ### **Why Coworking Operators Should Listen:** ✅ **Trust is at an all-time low—but people still trust those they see in real life.** Learn how to position your coworking space as a **community trust hub.** ✅ **Remote workers are isolated—but they won’t walk in on their own.** Learn how to **invite them in** without aggressive marketing. ✅ **Social media followings don’t matter—real engagement does.** Discover how to build a coworking space where **word-of-mouth does the marketing for you.** ✅ **Most people don’t hate the office—they hate commuting.** See how to **position your coworking space as a no-brainer alternative to working from home.** --- ### **Timeline Highlights:** \[00:03\] – **Welcome and intro: Why trust and local connection matter for coworking spaces.** \[01:13\] – **The 2024 Edelman Trust Barometer—how trust in business, government, and media is falling fast.** \[03:55\] – **People trust local, face-to-face connections more than anything else.** \[05:38\] – **How coworking spaces can serve as trust hubs in their communities.** \[07:32\] – **Online rage culture vs. in-person conversations—how coworking spaces offer a better way.** \[09:58\] – **Building trust online: Why big followings don’t matter, but personal engagement does.** \[11:59\] – **Why people trust individuals more than brands—and what that means for coworking operators.** \[14:46\] – **How social media has changed—why smaller, engaged networks now matter more.** \[17:10\] – **Hybrid work, coworking, and why local economies are shifting.** \[20:06\] – **Investing in your local community—how it benefits coworking spaces in the long run.** \[22:27\] – **The challenge of reaching remote workers who aren’t looking for coworking.** \[24:14\] – **What actually gets people out of their home office and into a coworking space?** \[26:09\] – **The power of word-of-mouth marketing in coworking spaces.** \[28:23\] – **Why should coworking spaces integrate with their local area, not just focus on desks?** \[29:24\] – **How larger companies should support employees using local coworking spaces.** \[30:43\] – **Where to find Phil online and connect.** --- ### **Key Takeaways for Coworking Operators:** 💡 **Trust is shifting from institutions to individuals.** People don’t trust ads or corporate messaging anymore—they trust **the people they see in real life.** 💡 **Most people working from home aren’t actively looking for coworking—but they need it.** You need to **invite them in, not just market to them personally.** 💡 **Forget vanity metrics—small, engaged communities matter more.** You don’t need 10,000 LinkedIn followers; you need **strong local relationships that drive word-of-mouth.** 💡 **Coworking spaces that act as local community hubs will thrive.** The future of work isn’t about forcing people back to the office—it’s about **offering an alternative to isolation.** --- - [Brightside Digital](https://www.brightside.digital/?ref=londoncoworkingassembly.com) \- Phil’s agency - [The 2024 Edelman Trust Barometer](https://www.edelman.com/trust/2024/trust-barometer?ref=londoncoworkingassembly.com) - [Jon Alexander’s book ](https://www.jonalexander.net/?ref=londoncoworkingassembly.com)[*Citizens*](https://www.jonalexander.net/?ref=londoncoworkingassembly.com) - [Coworking Alliance Summit](https://coworkingalliancesummit.com/?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join The Coworking Community Builder Cohort](https://thirdplaceworks.com/community-builder-cohorts/?ref=londoncoworkingassembly.com) - [Register for European Coworking Day, May 2025](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [Get Your Pass for the Workspace Design Show London 2025](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [Join the 8k Members in the LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) - [Connect with Phil on LinkedIn](https://www.linkedin.com/in/philszomszor/?ref=londoncoworkingassembly.com) --- ## **One more thing** Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability. These values aren’t just ideas—they shape the spaces where we gather, work, and grow. We hope this resonates with you. If it does, please rate, follow, and share the podcast. Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities. **Community is the key 🔑** ### The 5 Biggest Mistakes Coworking Community Builders Make (And How to Fix Them) with Emily & Bernie URL: https://londoncoworkingassembly.com/the-5-biggest-mistakes-coworking/ Last updated: 2025-02-19T01:43:12.000Z The 5 Biggest Mistakes Coworking Community Builders Make (And How to Fix Them) with Emily & Bernie 0:00 /200 1× ### **Episode Summary:** Coworking spaces **thrive on community**—but too many spaces **get it wrong from the start.** In this episode, **Emily** and **Bernie** discuss **the five biggest mistakes coworking leaders make**, from **focusing on desks over culture** to **pushing for rapid growth at the expense of real connection.** Based on insights from **180+ podcast interviews** and **years of hands-on coworking experience**, they share **practical strategies** for **building a real community, not just filling a space.** You’ll learn **how to avoid these common pitfalls, create an environment where members actually want to stay, and set up systems that support a thriving coworking space.** In addition, you can access **a free five-day email course** and learn how to join the [Coworking Community Builder Cohort,](https://thirdplaceworks.com/community-builder-cohorts/?ref=londoncoworkingassembly.com) which offers **ongoing support from experienced coworking leaders.** --- ### **Why Coworking Operators Should Listen:** ✅ **You’re building a community—but no one’s engaging.** Learn **why coworking spaces struggle to create connection** and how to **build a real sense of belonging.** ✅ **You’re focusing on features, not feelings.** Members don’t stay because of fast WiFi or free coffee—they stay because they **feel seen and supported.** ✅ **Your communication is messy or inconsistent.** If you’re using **too many tools** (or the wrong ones), members **won’t stay in the loop.** Learn how to **simplify and streamline.** ✅ **You think growth means more people.** Filling desks **isn’t the same as building a sustainable, engaged community**—here’s how to **grow the right way.** --- ### **Timeline Highlights:** \[00:03\] – **Running a coworking space means wearing too many hats—why do small spaces need better systems?** \[01:15\] – **Mistake #1: Marketing a “thriving community” before you’ve actually built one.** \[03:21\] – **Mistake #2: Focusing on features instead of feelings.** \[05:21\] – **The power of rituals in coworking spaces—why simple traditions create stronger communities.** \[08:16\] – **How hospitality is about making people feel seen—not about luxury.** \[09:05\] – **Mistake #3: Letting cliques form and failing to notice who’s missing.** \[10:40\] – **Why some coworking spaces feel unwelcoming (even if they don’t mean to be).** \[12:32\] – **Mistake #4: Poor communication—why your members don’t know what’s happening?** \[13:58\] – **Why email still matters—and how to use it effectively in coworking.** \[15:30\] – **The mistake of switching communication tools too often—keep it simple.** \[16:10\] – **Mistake #5: Thinking growth only means more people.** \[17:51\] – **Why do coworking spaces with strong communities thrive longer than ones that grow too fast?** \[18:43\] – **How the** [Coworking Community Builder Cohort](https://thirdplaceworks.com/community-builder-cohorts/?ref=londoncoworkingassembly.com) **helps coworking leaders avoid these mistakes.** \[20:07\] – **Upcoming events, including European Coworking Day and workshops on AI, hospitality, and inclusive space design.** --- ### **Key Takeaways for Coworking Operators:** 💡 **You can’t fake community.** Don’t market a “thriving community” until you’ve **actually built one.** Start small and **let it grow naturally.** 💡 **Features don’t keep members—feelings do.** Fast WiFi and coffee won’t create loyalty. **A strong culture and a sense of belonging will.** 💡 **Good communication isn’t about fancy tools—it’s about consistency.** Use **simple, effective methods** and **make sure people actually see your messages.** 💡 **Growth is about the right people, not just more people.** A packed space **isn’t a strong community** if members **aren’t connected.** --- **🎁 Bonus:** Get the free email course—"5 Biggest Mistakes Coworking Community Builders Make (And How to Avoid Them)." 📩 Sign up for the London Coworking Assembly newsletter below to get the free five-day email course. [Get The Five Biggest Mistake](https://londoncoworkingassembly.com/) --- ### **Links & Resources:** - [Coworking Alliance Summit](https://coworkingalliancesummit.com/?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join The Coworking Community Builder Cohort](https://thirdplaceworks.com/community-builder-cohorts/?ref=londoncoworkingassembly.com) - [Register for European Coworking Day, May 2025](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [Get Your Pass for the Workspace Design Show London 2025](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [Join the 8k Members in the LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) - [Connect with Emily on LinkedIn](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) --- ## **One more thing** Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability. These values aren’t just ideas—they shape the spaces where we gather, work, and grow. We hope this resonates with you. If it does, please rate, follow, and share the podcast. Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities. **Community is the key 🔑** ### Coworking Spaces Fail Neurodivergent Members—Here’s What You Can Do About It with Anna B Sexton URL: https://londoncoworkingassembly.com/coworking-spaces-fail-neurodivergent/ Last updated: 2025-02-13T08:15:54.000Z Coworking Spaces Fail Neurodivergent Members—Here’s What You Can Do About It with Anna B Sexton 0:00 /200 1× ### **Episode Summary:** Coworking spaces are **meant to be inclusive, creative, and supportive,** but are they designed for **everyone who walks through the door?** In this episode, **Bernie** and **Anna B. Sexton** explain how **most coworking spaces fail neurodivergent professionals and creatives without their knowledge.** They discuss **why rigid booking systems, overwhelming environments, and community expectations can be barriers** and what **small but powerful changes** can make coworking spaces **genuinely accessible**. Anna, a neurodivergent creative, has **first-hand experience navigating coworking spaces**. At the same time, Bernie challenges operators to **rethink how they balance structure and flexibility** to serve all members—not just the neurotypical ones. If you **run a coworking space and want to improve the experience for freelancers, creatives, and neurodivergent members**, this episode **is packed with practical changes you can make.** --- ### **Why Coworking Operators Should Listen:** ✅ **Neurodivergent members struggle in your space—and you might not even realize it.** Learn **how coworking environments can create unintentional barriers.** ✅ **Discover why rigid systems don’t work for everyone.** Booking platforms, onboarding flows, and workspace layouts can be **frustrating or inaccessible**—here’s how to fix them. ✅ **Small changes = big impact.** Simple shifts in **designing space, structuring community engagement, and supporting members** can make your coworking space **more inclusive and effective**. ✅ **Learn how to balance social connection and deep work.** Not all members want constant interaction—**find out how to create an environment where community and focus can thrive.** --- ### **Timeline Highlights:** \[00:03\] – **Running a coworking space means wearing too many hats—why do small spaces need better systems?** \[00:56\] – **What do coworking spaces get wrong for neurodivergent members?** \[03:55\] – **How traditional coworking structures don’t always work for creative professionals.** \[05:32\] – **The problem with rigid booking systems, onboarding, and space layouts.** \[08:20\] – **Why some members struggle with specific workflows—and how to make them more manageable.** \[09:54\] – **How coworking spaces can balance structure and flexibility.** \[12:14\] – **Why perfectionism holds creatives back—and what coworking spaces can do to help.** \[17:18\] – **What an inclusive coworking space looks like.** \[19:24\] – **Where creative professionals get their work done.** \[21:59\] – **The best planning tool for freelancers and neurodivergent professionals.** \[23:16\] – **How coworking spaces can help creatives focus—without stifling them.** \[26:44\] – **Why we think about work needs to change.** \[30:27\] – **How coworking operators can rethink workspaces for different types of workers.** \[32:15\] – **Where to find Anna and follow her work.** --- ### **Key Takeaways for Coworking Operators:** 💡 **Coworking spaces often create barriers for neurodivergent members.** Overwhelming environments, **complicated booking systems, and a lack of quiet spaces** can push people away. 💡 **The proper structure helps, but too much structure is a problem.** Some systems are necessary, but **rigidity makes it harder for members to thrive**—spaces must strike a balance. 💡 **Flexibility isn’t just a buzzword—it’s essential.** Some members need **social energy, others need solitude**—coworking spaces must **design for both.** 💡 **Small shifts in how coworking spaces operate can create massive change.** From **how onboarding works to how spaces are laid out**, slight improvements can make spaces **genuinely inclusive.** --- ### **Links & Resources:** - [Open To Create - Anna’s company](https://www.opentocreate.com/?ref=londoncoworkingassembly.com) - [Anna on Instagram](https://www.instagram.com/opentocreate%5F/?ref=londoncoworkingassembly.com) - [Coworking Alliance Summit](https://coworkingalliancesummit.com/?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join The Coworking Community Builder Cohort](https://thirdplaceworks.com/community-builder-cohorts/?ref=londoncoworkingassembly.com) - [Register for European Coworking Day, May 2025](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [Get Your Pass for the Workspace Design Show London 2025](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [Join the 8k Members in the LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) - [Connect with Anna on LinkedIn](https://www.linkedin.com/in/open-to-create-anna-b-sexton/?ref=londoncoworkingassembly.com) --- ## **One more thing** Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability. These values aren’t just ideas—they shape the spaces where we gather, work, and grow. We hope this resonates with you. If it does, please rate, follow, and share the podcast. Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities. **Community is the key 🔑** ### Digital Kindness & Social Media’s Future with Lauren Hug URL: https://londoncoworkingassembly.com/digital-kindness-and-social-medias/ Last updated: 2025-02-11T09:16:04.000Z Digital Kindness & Social Media’s Future with Lauren Hug 0:00 /200 1× ### **Episode Summary:** Social media used to feel like a town square—where conversations sparked, communities formed, and ideas spread. But lately? It’s more like a noisy marketplace of ads, outrage, and algorithms pushing us toward division. **Lauren Hug**, author and advocate for **digital kindness**, joins Bernie to discuss what has gone wrong and how we can fix it. They explore how social media **still has the power to build real communities** if we choose to use it differently. This episode is about reclaiming the internet for **authentic conversations** instead of doomscrolling. It covers everything from setting boundaries in digital spaces to finding others who want to connect. If you're wondering **how to make social media feel human again**, this episode is for you. --- ### **Timeline Highlights:** \[00:03\] – Running a coworking space means wearing too many hats—how the Community Builder Cohort can help. \[00:55\] – **What is digital kindness?** Lauren shares why we need to see social media as an extension of real human connection. \[01:38\] – **Twitter changed Lauren’s life** and why she believes digital spaces still have potential. \[02:26\] – Social media used to feel like a **gathering place.** Now, it’s just noise. What happened? \[03:59\] – The **three most significant problems** with how we see social media today. \[05:19\] – Why **must we stop treating social media like an ad platform** and use it like a community space? \[07:09\] – How to use social media in a way that **feels good** and serves your community. \[09:52\] – The biggest **mistakes** people make when building community online. \[13:29\] – **Storytelling vs. marketing**—why “telling your story” doesn’t have to mean **selling** something. \[18:14\] – The **Buffy the Vampire Slayer test**—what social media moments bring people together? \[20:32\] – **There are more of us than them.** Why Lauren believes social media is still worth saving. \[24:06\] – The **power of posting positive stories** from coworking and community spaces. \[26:50\] – What we can learn from **Jon Alexander’s book *Citizens*** about reclaiming digital spaces. \[29:09\] – **Social media isn’t dead—it’s just waiting for the right people to use it differently.** --- ### **Links & Resources:** - \- on Substack - [Laurens Website](https://hugspeak.com/?ref=londoncoworkingassembly.com) - [Lauren’s Amazon Author Page](https://amzn.to/3WTMAsJ?ref=londoncoworkingassembly.com) - [Jon Alexander’s book ](https://www.jonalexander.net/?ref=londoncoworkingassembly.com)[*Citizens*](https://www.jonalexander.net/?ref=londoncoworkingassembly.com) - [Coworking Alliance Summit](https://coworkingalliancesummit.com/?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join The Coworking Community Builder Cohort](https://thirdplaceworks.com/community-builder-cohorts/?ref=londoncoworkingassembly.com) - [Register for European Coworking Day, May 2025](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [Get Your Pass for the Workspace Design Show London 2025](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [Join the 8k Members in the LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) - [Connect with Lauren on LinkedIn](https://www.linkedin.com/in/laurenhug/?ref=londoncoworkingassembly.com) --- ## **One more thing** Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability. These values aren’t just ideas—they shape the spaces where we gather, work, and grow. We hope this resonates with you. If it does, please rate, follow, and share the podcast. Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities. **Community is the key 🔑** ### Less Tech, More Connection: Why Coworking Needs People, Not Just Screens With Manuel Conti URL: https://londoncoworkingassembly.com/less-tech-more-connection-why-coworking/ Last updated: 2025-02-06T23:20:50.000Z Less Tech, More Connection: Why Coworking Needs People, Not Just Screens With Manuel Conti 0:00 /200 1× ### **Episode Summary:** We have more tech at our fingertips than ever—so why does it feel like we’re spending **less** time on what matters? In this episode, **Bernie** sits down with **coworking and tech veteran Manuel Conti** to unpack the tension between **automation, data, and genuine human connection**. Are we improving coworking or just drowning in software, metrics, and chatbots that no one wants to talk to? Bernie and Manuel challenge the obsession with **big data**, question whether AI-driven customer service is a disaster in disguise, and highlight why **focusing on community over automation** might be the most intelligent business move a coworking space can make. Manuel also shares insights from industry research on **how much time operators waste on low-value tasks**—and what they could be doing instead. If you run a coworking space, work in tech, or wonder if your members would be better off **talking to a human instead of another bot**, this one’s for you. --- ### **Timeline Highlights:** \[01:00\] – From his time in Regus to Pont: How Manuel is reshaping coworking tech to serve people, not just data. \[02:49\] – **Are we over-relying on data? Why more numbers don’t always mean better decisions.** \[05:12\] – **Tech should remove friction—not create more work.** \[07:22\] – **The rise of isolation: Are we automating ourselves into loneliness?** \[09:17\] – **Voice notes vs. honest conversations: Small tech shifts change human interaction.** \[11:12\] – **The power of being seen: Why people remember how a space makes them feel.** \[14:46\] – **Features vs. actual value: Why most software updates are just noise.** \[19:17\] – **AI is excellent—if you use it to do the right things faster, not the wrong things.** \[23:25\] – **Operators spend too much time on admin that members don’t care about.** \[26:50\] – **Chatbots aren’t customer service. People want to talk to humans.** \[31:22\] – **Big data, blockchain, and the hype cycle: Why we keep chasing the wrong trends.** \[34:31\] – **Where to find Manuel online—and why the best tech improves human interaction.** --- ### **Detailed Episode Breakdown:** **Are We Saving Time—Or Just Automating More Work?** Bernie and Manuel discuss how **coworking spaces use more tech than ever**—but often in ways that **create more work, not less**. From endless KPIs to bloated software stacks, are we just overcomplicating things? **The Myth of Data-Driven Decisions** Manuel shares research from operators who **say they need more data**—but struggle to explain **what they’ll do with it**. Bernie raises a simple question: **What if you just asked your members?** **Loneliness, Isolation, and the Role of Space** Coworking exists to bring people together, yet Manuel and Bernie explore how **we spend more time interacting with screens than with each other.** **Is coworking really about community, or is it** just another productivity hack? **Tech Should Be a Tool, Not a Distraction** Manuel challenges the idea that **AI and automation constantly improve coworking**. If technology **doesn’t make people feel more connected**, is it helping? **The Cost of Wasted Time** Manuel shares a shocking example: a coworking operator in London has **three full-time employees who do nothing but update spreadsheets**. That’s three people who could be **building relationships, solving problems, or improving the space**—but instead, they’re drowning in admin. **AI vs Human Interaction: Why Chatbots Are Killing Good Service** Not all automation is helpful. Manuel and Bernie unpack customer service bots' frustration and why the businesses that still **prioritise real human support** are winning. --- ### **Links & Resources:** - Manuel’s company: [Pont](https://pont.work/?ref=londoncoworkingassembly.com) - [*The Last Lecture Randy Pausch*](https://en.wikipedia.org/wiki/The%5FLast%5FLecture?ref=londoncoworkingassembly.com) - [Coworking Alliance Summit](https://coworkingalliancesummit.com/?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join The Coworking Community Builder Cohort](https://thirdplaceworks.com/community-builder-cohorts/?ref=londoncoworkingassembly.com) - [Register for European Coworking Day, May 2025](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [Get Your Pass for the Workspace Design Show London 2025](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [Join the 8k Members in the LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) - [Connect with Manuel on LinkedIn](https://www.linkedin.com/in/manuelconti/?ref=londoncoworkingassembly.com) --- ## **One more thing** Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability. These values aren’t just ideas—they shape the spaces where we gather, work, and grow. We hope this resonates with you. If it does, please rate, follow, and share the podcast. Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities. **Community is the key 🔑** ### No One Builds Alone: Why the Coworking Alliance Summit Matters With Sam Poler URL: https://londoncoworkingassembly.com/no-one-builds-alone-why-the-coworking/ Last updated: 2025-02-04T21:59:19.000Z No One Builds Alone: Why the Coworking Alliance Summit Matters With Sam Poler 0:00 /200 1× ### **Episode Summary:** What happens when coworking spaces stop competing and start collaborating? In this episode, Bernie sits down with Sam Poler, one of the organisers behind the Coworking Alliance Summit, to discuss why alliances matter, how they help independent coworking spaces thrive, and why more people need to know about this global movement. Coworking alliances aren’t just about pooling resources—they’re about creating a collective voice, shaping local economies, and proving that collaboration is more substantial than competition. From navigating local government partnerships to securing grants and refining community-building strategies, the **Coworking Alliance Summit** is where operators at every stage—whether just starting out or well—established—come together to **share knowledge, build connections, and strengthen their impact**. The [**Coworking Alliance Summit**](https://coworkingalliancesummit.com/?ref=londoncoworkingassembly.com) **is run by** [**Sam**](https://www.linkedin.com/in/sam-poler/?ref=londoncoworkingassembly.com)**,** [**Ashley**](https://www.linkedin.com/in/ashley-m-proctor/?ref=londoncoworkingassembly.com) **and** [**Hector**](https://www.linkedin.com/in/inztinkt/?ref=londoncoworkingassembly.com) If you run a coworking space or want to build something bigger than four walls and WiFi, this episode is for you. --- ### **Timeline Highlights** \[00:40\] – What is the [Coworking Alliance Summit](https://coworkingalliancesummit.com/?ref=londoncoworkingassembly.com)? \[02:22\] – What do we mean by “alliance”? \[04:19\] – How coworking alliances help spaces thrive \[06:02\] – The “coworking imposter syndrome” that stops people from joining \[09:13\] – Making coworking alliances more globally inclusive \[10:48\] – Bringing ideas back to your local coworking scene \[12:14\] – Why new coworking alliances are emerging \[14:03\] – The power of learning from others—so you don’t have to reinvent the wheel \[17:08\] – How the summit is structured (interactive, not just speakers) \[19:27\] – When and where the event takes place --- ### **Key Takeaways** - **Alliances strengthen coworking.** They help spaces connect, share strategies, and advocate for coworking on a larger scale. - **You don’t have to do it alone.** Whether you’re starting an alliance or running a space, the summit connects you with people who’ve been there. - **The movement is growing.** New alliances like **POC ([People of Coworking](https://peopleofcoworking.com/?ref=londoncoworkingassembly.com))** ([Jerome’s episode is here](https://londoncoworkingassembly.com/jerome-chang/)) and **Flock ([Future Leaders of Coworking](https://www.futureleadersofcoworking.com/?ref=londoncoworkingassembly.com))** are redefining collaboration. - **Coworking is global, but the conversation needs to be more inclusive.** How do we ensure spaces beyond North America and Europe are represented? - **This event is for everyone.** You don’t need a huge space or a big budget—if you care about coworking, you belong here. --- ### **Links & Resources:** - [Coworking Alliance Summit](https://coworkingalliancesummit.com/?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join The Coworking Community Builder Cohort](https://thirdplaceworks.com/community-builder-cohorts/?ref=londoncoworkingassembly.com) - [Register for European Coworking Day, May 2025](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [Get Your Pass for the Workspace Design Show London 2025](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [Join the 8k Members in the LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) - [Connect with Sam on LinkedIn](https://www.linkedin.com/in/sam-poler/?ref=londoncoworkingassembly.com) --- ## **One more thing** Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability. These values aren’t just ideas—they shape the spaces where we gather, work, and grow. We hope this resonates with you. If it does, please rate, follow, and share the podcast. Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities. **Community is the key 🔑** #### **Discussion about this podcast** ### Women Are Still Justifying Their Right to Exist at Work URL: https://londoncoworkingassembly.com/women-are-still-justifying-their/ Last updated: 2025-01-30T09:50:12.000Z Women Are Still Justifying Their Right to Exist at Work 0:00 /200 1× ### **Episode Summary:** **Women don’t need permission to create spaces for themselves—but they’re still expected to ask for it.** When **Caroline D’Anna Horne** first mentioned creating a coworking space for women, she wasn’t met with curiosity—she was met with concern. **“What about the men?”** people asked. **“Why can’t they be a part of it?”** Some even called it **anti-feminist**. Because it ‘seems’ a space designed for women needs justification, while **male-dominated spaces are... spaces.** At first, Caroline felt the need to explain. Now? **She knows she doesn’t have to.** In this episode, **Bernie** and **Caroline** get into the **motherhood tax, the gender pay gap, and the quiet weight of guilt, isolation, and imposter syndrome** that women carry every day. Why do men’s salaries **increase after they have kids while women’s careers stall?** Why do **landlords, investors, and employers still treat working mothers as a liability?** Caroline isn’t waiting for the system to catch up. She and her co-founder **Gemma** are **building something tangible**—a **community-first coworking model** that **works for women**. No corporate diversity panels, no permission-seeking—**just women designing the space they need.** If you’re a woman **trying to balance ambition with life**—or a man wondering why women still have to fight for the basics—**this episode is for you.** --- ### **Timeline Highlights:** \[0:02\] – Bernie opens the episode and introduces Caroline. \[0:37\] – Caroline explains what Breaker Collective is all about. \[1:39\] – The moment Caroline hesitated to create a coworking space for women—and why she changed her mind. \[3:10\] – Why do so many women feel **apologetic** about creating something just for them? \[5:11\] – The **power of community** in reducing isolation at every stage of life. \[6:25\] – The **motherhood tax**—how women lose career progress, earnings, and opportunities after having kids. \[8:52\] – The **fatherhood bonus**—men’s salaries increase after having children, while women’s plummet. \[9:54\] – **Why equal pay is "too complicated"—but getting to Mars isn’t.** \[11:06\] – The emotional and financial **impact of the gender pay gap.** \[12:16\] – Women leaders fighting for change—from **Pregnant Then Screwed** to **Anna Whitehouse.** \[13:12\] – **What 125+ women told Breaker Collective about their biggest struggles.** \[17:16\] – **Three words that come up repeatedly:** Loneliness, guilt, and confidence. \[22:35\] – **Why do women feel guilty about taking time for themselves**—even for a haircut? \[26:22\] – The **long-lasting impact of cultural expectations** on women’s roles. \[29:21\] – How **COVID pushed women back decades** in workplace equality. \[31:00\] – **Who does the school always call first?** (Hint: It’s not Dad.) \[32:22\] – **The confidence gap:** 75% of female executives experience imposter syndrome. \[33:39\] – Caroline’s **career before kids**—working across East Africa and South Sudan. \[35:30\] – **Being paid 75% less than a male colleague with the same CV.** \[38:37\] – **How Breaker Collective is building community BEFORE securing a space.** \[41:17\] – Why **coworking spaces don’t need buildings to start making an impact.** \[43:31\] – Where to find **Breaker Collective** and get involved. --- ### **Detailed Episode Breakdown:** **Why Women Need Their Own Spaces** Caroline shares her initial hesitation about launching a **women-focused coworking space**—and why she no longer apologises for it. She explains how Breaker Collective creates **a space where women can thrive, connect, and focus without justifying themselves.** **The Motherhood Tax vs. The Fatherhood Bonus** Women’s careers **stall after having children, while men’s salaries increase.** Caroline breaks down the numbers and highlights how workplace structures still **reward fathers and penalise mothers.** **The Realities of Equal Pay—and Why It’s Still “Too Complicated”** Governments and businesses claim fixing the **gender pay gap** is difficult—yet the same companies can **launch billion-dollar rockets and solve instant payments across the internet.** **Loneliness, Guilt, and Confidence: The Three Challenges Women Face Most** Breaker Collective surveyed **125+ women** and heard the same struggles over and over: - **Loneliness**—Whether you’re a new mum, a working parent, or childless, many women feel isolated in different stages of life. - **Guilt**—From taking time for self-care to prioritising work, women are conditioned to **justify every decision.** - **Confidence**—Imposter syndrome is **rampant** among highly qualified, successful women. **Building a Coworking Community Before Securing a Space** While searching for the **right physical location,** Breaker Collective has hosted events, supported women, and proved demand. Caroline explains why **community always comes first—then the building.** --- ### **Links & Resources:** - [The Breaker Collective Website](https://www.thebreakercollective.com/?ref=londoncoworkingassembly.com) - [Pregnant Then Screwed Campaign](https://pregnantthenscrewed.com/?ref=londoncoworkingassembly.com) - [Anna Whitehouse (Mother Pukka) on Motherhood & Work](https://www.motherpukka.co.uk/?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join The Coworking Community Builder Cohort](https://thirdplaceworks.com/community-builder-cohorts/?ref=londoncoworkingassembly.com) - [Register for European Coworking Day, May 2025](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [Get Your Pass for the Workspace Design Show London 2025](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [Join the 8k Members in the LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Connect with Emily on LinkedIn](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) - [Connect with Caroline on LinkedIn](https://www.linkedin.com/in/caroline-d-anna-horne-88a82963/?ref=londoncoworkingassembly.com) ### Coworking & Childcare: Making Workspaces Work for Parents with Ann-Marie Kinlock URL: https://londoncoworkingassembly.com/coworking-and-childcare-making-workspaces/ Last updated: 2025-01-29T22:13:06.000Z Coworking & Childcare: Making Workspaces Work for Parents with Ann-Marie Kinlock 0:00 /200 1× ### **Episode Summary:** How do you run a business, build a career, and raise a child—without burning out? In this episode, **Emily** sits down with **Ann-Marie Kinlock**, founder of **Kindhaus**, to discuss the massive gap in support for working parents and how coworking spaces can fill it. Ann-Marie shares her journey from navigating corporate redundancies and postnatal depression to launching Kindhaus, a workspace built for **parents who need childcare and a place to focus.** They get into the **real challenges of creating coworking spaces that welcome families**, from finding the right property and funding to working with (or against) landlords who just don’t get it. If you’ve ever tried balancing work and parenthood—or thought about adding childcare to your coworking space—this episode is packed with insights on what it takes. --- ### **Timeline Highlights:** \[0:02\] – Bernie introduces the Community Builders Cohort and how to get involved. \[0:39\] – Emily welcomes Ann-Marie and asks about Kindhaus and its mission. \[1:14\] – The unmet needs that led Ann-Marie to start Kindhaus. \[2:49\] – From corporate redundancies to business ownership: Ann-Marie’s journey. \[5:35\] – The financial and emotional toll of balancing work, childcare, and business. \[8:10\] – Why existing childcare models don’t work for many parents. \[9:48\] – What’s stopping coworking spaces from adding childcare? \[12:12\] – What would it look like if childcare-friendly coworking was standard? \[14:30\] – How coworking spaces can start small with family-friendly features. \[16:23\] – The rollercoaster of finding a permanent space: A cautionary tale. \[19:21\] – Landlords, legal red tape, and the unexpected barriers to progress. \[24:33\] – The challenge of changing landlord perceptions of family-friendly workspaces. \[28:40\] – Property, funding, and the reality of securing investment for a coworking space with childcare. \[32:10\] – Lessons from failed leases and why Ann-Marie is more determined than ever. \[34:08\] – Advice for coworking spaces thinking about adding childcare. \[37:55\] – Finding the right investors: Why values alignment is crucial. \[42:24\] – Where to find Ann-Marie and how to support Kindhaus. --- ### **Detailed Episode Breakdown:** **Why Kindhaus Exists: A System That Fails Working Parents** Ann-Marie shares how her experience of **losing her job while pregnant** and struggling to afford childcare led to the idea behind **Kindhaus**. She explains why traditional coworking spaces often exclude parents and why flexible childcare solutions are critical for economic equality. **The Real Barriers to Childcare-Friendly Coworking** Coworking spaces have toyed with the idea of adding childcare for years, but very few make it work. Ann-Marie breaks down the real reasons, from landlord resistance to financial risks—and what workspace operators can do to test the waters without overcommittin**g.** **How to Make a Parent-Friendly Workspace Work** Ann-Marie shares practical steps for coworking spaces that want to support parents, from trial runs and partnerships with nurseries to simple space adjustments like buggy parking and flexible booking systems. **The Nightmare of Finding a Space—And What She Learned** Ann-Marie tells the gut-wrenching story of nearly securing the perfect location, only for the landlord to pull out at the last minute. She shares what she learned from the experience and how coworking spaces can avoid the same mistakes. **What Coworking Spaces Need to Know About Property and Funding** From navigating commercial leases to securing investment, Ann-Marie shares what she wishes she knew before starting out. She explains why finding the right investors—those who truly believe in the mission—is more important than chasing quick money. --- ### **Links & Resources:** - [KindHaus, where flexible workspace meets flexible childcare](https://www.kindhaus.co.uk/?ref=londoncoworkingassembly.com) - [Leeds University Research on Childcare & Gender Pay Gap](https://business.leeds.ac.uk/research-ceric/dir-record/research-blog/2096/the-gendered-effects-of-uk-childcare-policies?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join The Coworking Community Builder Cohort](https://thirdplaceworks.com/community-builder-cohorts/?ref=londoncoworkingassembly.com) - [Register for European Coworking Day, May 2025](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [Get Your Pass for the Workspace Design Show London 2025](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [Join the 8k Members in the LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Connect with Emily on LinkedIn](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) - [Connect with Ann-Marie on LinkedIn](https://www.linkedin.com/in/annmariekinlock/?ref=londoncoworkingassembly.com) --- ## **One more thing** Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability. These values aren’t just ideas—they shape the spaces where we gather, work, and grow. We hope this resonates with you. If it does, please rate, follow, and share the podcast. Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities. **Community is the key 🔑** ### Stop People-Pleasing: Build Boundaries and Authority with Chris Marr URL: https://londoncoworkingassembly.com/stop-people-pleasing-build-boundaries/ Last updated: 2025-01-23T08:42:00.000Z Stop People-Pleasing: Build Boundaries and Authority with Chris Marr 0:00 /200 1× ### **Episode Summary** Are you running a coworking space, working with clients, or just struggling to set boundaries that stick? In this episode, Bernie and Chris Marr dig into the all-too-familiar traps of people-pleasing, blurred boundaries, and managing client or member relationships with clarity and confidence. Chris, known as *The Authoritative Coach*, shares practical strategies for setting conditions for success in client relationships and coworking communities. This episode is packed with insights for freelancers, community managers, and coworking professionals. It covers everything from avoiding scope creep to understanding your value. If you’ve ever felt stretched too thin by clients or overwhelmed by managing a coworking space, this episode will help you take back control—and do your best work. --- ### **Timeline Highlights** \[0:00\] – Emily and Bernie introduce [Third Place Works](https://thirdplaceworks.com/?ref=londoncoworkingassembly.com) and the [Coworking Community Builder Cohort](https://thirdplaceworks.com/community-builder-cohorts/?ref=londoncoworkingassembly.com). \[0:38\] – Chris Marr introduces himself and explains why people-pleasing is at the heart of his work. \[2:04\] – Bernie highlights how coworking professionals and freelancers navigate blurred boundaries. \[3:32\] – Chris on setting the conditions for success: clear boundaries in client and member relationships. \[5:01\] – Avoiding scope creep: Why setting expectations upfront protects your time and energy. \[10:48\] – Shifting from order taker to trusted expert: Reframing client relationships. \[14:38\] – The Vanguard Principle: Thinking upstream to avoid problems before they arise. \[19:13\] – Awkward conversations upfront: Why they save time, money, and stress later. \[22:20\] – Respect starts with self-respect: How people-pleasing affects relationships and results. \[24:44\] – Difficult conversations strengthen relationships: Why they matter in coworking and client work. \[27:38\] – Bernie and Chris connect coworking leadership to guiding clients and communities effectively. \[31:07\] – Chris shares his [People Pleasers Path to Authority](https://chris-e04p7via.scoreapp.com/?ref=londoncoworkingassembly.com) assessment and training programme. --- > **Is people-pleasing preventing you from leading with authority and driving real client results?** > > Take 5 minutes to take a quiz and get Chris Marr’s free personalised report and uncover the gaps in your work: [Take the quiz here](https://chris-e04p7via.scoreapp.com/?ref=londoncoworkingassembly.com). --- ### **Detailed Episode Breakdown** **The Problem with People-Pleasing** Chris explains how people-pleasing derails client work, coworking leadership, and personal growth. It’s not just about saying “yes” too often—it’s about failing to set the right expectations for success. **Boundaries Aren’t Barriers—They’re Pathways to Success** Instead of considering boundaries as walls, Chris reframes them as the foundation for successful relationships. Boundaries protect both parties time and energy, whether they’re setting member expectations in a coworking space or defining project terms with clients. **Scope Creep: Why It Happens and How to Stop It** Chris shares how to spot and stop scope creep before it starts. By addressing potential changes upfront, coworking managers and freelancers can avoid the dreaded “pile-on” effect that leads to burnout. **Respect Starts with Self-Respect** Your respect for clients or members will never exceed your respect for yourself. Chris explains how building self-assurance and confidence is crucial for maintaining authority in your relationships. **Why Difficult Conversations Matter** Difficult conversations aren’t threats to relationships but opportunities to build trust. Chris highlights how proactive, honest discussions can prevent problems and deepen connections in coworking spaces and client work. --- ### Links & Resources - [Chris Marr’s People Pleasers Path to Authority Assessment](https://chris-e04p7via.scoreapp.com/?ref=londoncoworkingassembly.com) - [Chris Marr's Book: Become an Authoritative Coach](https://amzn.to/3PPnMho?ref=londoncoworkingassembly.com) - [Connect with Chris Marr on Instagram (@TheAuthoritativeCoach)](https://www.instagram.com/theauthoritativecoach/?ref=londoncoworkingassembly.com) - **[🎙️The Power of Peer Mentorship and Accountability with Chris Marr](https://londoncoworkingassembly.com/the-power-of-peer-mentorship-and/)** - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join The Coworking Community Builder Cohort](https://thirdplaceworks.com/community-builder-cohorts/?ref=londoncoworkingassembly.com) - [Register for European Coworking Day, May 2025](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [Get Your Pass for the Workspace Design Show London 2025](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [Join the 8k Members in the LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/theauthoritativecoach/?ref=londoncoworkingassembly.com) - [Connect with Chris on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) --- ## **One more thing** Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability. These values aren’t just ideas—they shape the spaces where we gather, work, and grow. We hope this resonates with you. If it does, please rate, follow, and share the podcast. Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities. **Community is the key 🔑** ### Building Coworking Communities in Small Towns with Željko Crnjaković URL: https://londoncoworkingassembly.com/building-coworking-communities-in-d9e/ Last updated: 2025-01-21T08:08:00.000Z Building Coworking Communities in Small Towns with Željko Crnjaković 0:00 /200 1× ### **Episode Summary** In this episode, Bernie chats with former Coworking Values Podcast co-host Željko Crnjaković, managing director of [InspiraHub in Subotica](https://inspirahub.rs/en/home/?ref=londoncoworkingassembly.com), Serbia, about how coworking spaces can transform small towns into vibrant, connected communities. Željko shares his journey from starting one of Serbia’s first coworking spaces to expanding InspiraHub into a dynamic hub for remote workers, entrepreneurs, and local events. They discuss the challenges of growing coworking in smaller towns, the unique value of building a community-first approach, and why partnerships with local businesses are key to success. Whether in a small town or a big city, this conversation is packed with insights into how coworking can drive economic and social change. --- ### **Timeline Highlights** \[0:02\] – Intro: Bernie welcomes Željko back to the podcast and sets the stage. \[0:42\] – Željko explains what he’s known for and his many hats in coworking, video production, and mentorship. \[3:16\] – The story of starting Serbia’s second coworking space in 2013. \[5:53\] – Transitioning from small, personal coworking projects to partnering with InspiraHub. \[8:43\] – Why coworking isn’t just about desks and Wi-Fi—it’s about education and community. \[11:41\] – Strategies for finding members in small towns where coworking is a new concept. \[15:11\] – The challenge of self-funding coworking spaces and the importance of partnerships. \[18:20\] – Building a coworking community that retains long-term members in Subotica. \[24:33\] – InspiraHub’s role in making Subotica attractive for remote workers and young families. \[28:40\] – InspiraHub’s work in organising events to drive education, knowledge sharing, and community growth. \[32:29\] – Reflecting on the partnerships, relationships, and micro-steps behind InspiraHub’s success. --- ### **Detailed Episode Breakdown** **Željko’s Journey: Starting Small and Dreaming Big** Željko recounts his first foray into coworking with a small, self-funded space born from his need for a better working environment. He reflects on early challenges, from educating people about coworking to balancing costs with community building. **Partnerships and Community Growth** Željko shares how partnering with Inspira Group transformed the coworking landscape in Subotica. He discusses the mutual benefits of private companies investing in coworking spaces to enhance local communities and retain talent. **Coworking in Small Towns: Challenges and Opportunities** From guerrilla marketing to cold emailing freelancers, Željko dives into the creative strategies he used to build a thriving coworking community in a small town. He emphasizes the importance of creating events and resources that meet the specific needs of the local population. **The Power of Events and Education** InspiraHub goes beyond desks and meeting rooms by hosting events and educational programs that drive community engagement. Željko explains how these efforts have brought thousands of people through the doors and positioned Subotica as a hub for learning and collaboration. **A Vision for the Future** Željko discusses InspiraHub’s upcoming expansion and how the new space will offer more connections, education, and growth opportunities in Subotica. He also highlights how coworking can solve the challenges of small-town living, including an ageing population and talent retention. --- ### Links & Resources - [InspiraHub in Subotica, Serbia](https://inspirahub.rs/en/home/?ref=londoncoworkingassembly.com) - [Inspira Grupa (Inspira group) main company page](https://inspiragrupa.com/?ref=londoncoworkingassembly.com) - [Željko’s LinkedIn post on the next phase of InspiraHub](https://www.linkedin.com/posts/zeljkocrnjakovic%5Fza-samo-par-dana-inspirahub-po%C4%8Dinje-transformaciju-ugcPost-7284503767863992320-6OAF/?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop) - [Subotica on Wikipedia](https://en.wikipedia.org/wiki/Subotica?ref=londoncoworkingassembly.com) - [“Solutium” - Željko’s Audio Video Agency](https://solutium.rs/en/home/?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join The Coworking Community Builder Cohort](https://thirdplaceworks.com/community-builder-cohorts/?ref=londoncoworkingassembly.com) - [Register for European Coworking Day, May 2025](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [Get Your Pass for the Workspace Design Show London 2025](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [Join the 8k Members in the LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) - [Connect with Željko on LinkedIn](https://www.linkedin.com/in/zeljkocrnjakovic/?ref=londoncoworkingassembly.com) --- ## **One more thing** Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability. These values aren’t just ideas—they shape the spaces where we gather, work, and grow. We hope this resonates with you. If it does, please rate, follow, and share the podcast. Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities. **Community is the key 🔑** ### Small Town Coworking: Balancing Community and Cashflow with Claire Carpenter URL: https://londoncoworkingassembly.com/small-town-coworking-balancing-community/ Last updated: 2025-01-16T21:32:28.000Z Small Town Coworking: Balancing Community and Cashflow with Claire Carpenter 0:00 /200 1× ### **Episode Summary** What happens when the dream of creating a coworking haven meets the cold realities of small-town economics? In this episode, Bernie sits down with Claire Carpenter, a trailblazer who built one of Europe’s first coworking hubs before trading it all for van life and rock climbing. Claire doesn't shy away from the unique struggles of running a coworking space in a tight-knit community and explains why she believes owning your space is the ultimate survival move. This conversation goes beyond clichés, offering real-world lessons for anyone trying to make coworking thrive in 2025. --- ### **Timeline Highlights** - \[0:35\] – Claire Carpenter introduces her “grey gap year” as a climber and coach. - \[2:10\] – Do you want to *participate* in a coworking hub or *make one happen*? - \[3:06\] – Why running a coworking hub in a small town is so challenging. - \[4:37\] – Balancing community aspirations with the cold reality of cash flow. - \[8:33\] – The shift in coworking: From social activism to corporate roots. - \[11:42\] – Burnout in coworking operators: How to stay resilient. - \[13:45\] – Key advice: Rent smart, but aim to own your coworking space. - \[20:02\] – Affordable workspaces: Some councils still don’t get it. - \[22:35\] – Claire’s hope for 2025: Thriving coworking spaces and sustainable communities. --- ### **Detailed Episode Breakdown** **Claire’s Grey Gap Year** Claire shares her journey into a year of climbing, van life, and coaching after stepping away from operating one of Europe’s first coworking hubs. Her transition offers a refreshing perspective on redefining purpose while staying connected to coworking’s roots. **Small Town Coworking: Community vs. Cashflow** Bernie and Claire dive into the unique challenges of running coworking hubs in small towns. They discuss what it takes to succeed in these close-knit environments, from limited customer pools to balancing modest ambitions with community needs. **Social Activists to Corporate Pioneers** Claire reflects on the evolution of coworking, from its early days driven by social activism to its adoption by former corporate professionals. She highlights the importance of sustaining the social mission alongside financial realities. **Burnout and Resilience in Coworking** With two decades of experience, Claire discusses the emotional toll of running a coworking hub and offers practical advice on how operators can balance their vision, business, and personal well-being. **Future-Proofing Coworking Hubs** The conversation ends with a discussion on coworking’s role in community recovery and economic resilience. Claire shares her hopes for 2025, emphasizing the need for coworking operators to focus on sustainability—for both their spaces and themselves. --- ### Links & Resources**:** - [Claire Carpenter Coaching](https://www.clairecarpentercoaching.com/?ref=londoncoworkingassembly.com) - [Follow Claire’s adventures on Instagram](https://www.instagram.com/clairecarpentercoaching?ref=londoncoworkingassembly.com) - [European Coworking Assembly IDEA Handbook](https://coworkingassembly.eu/handbook/?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join The Coworking Community Builder Cohort](https://thirdplaceworks.com/community-builder-cohorts/?ref=londoncoworkingassembly.com) - [Register for European Coworking Day, May 2025](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [Get Your Pass for the Workspace Design Show London 2025](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [Join the 8k Members in the LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) - [Connect with Claire on LinkedIn](https://www.linkedin.com/in/tmpclaire/?ref=londoncoworkingassembly.com) --- ## **One more thing** Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability. These values aren’t just ideas—they shape the spaces where we gather, work, and grow. We hope this resonates with you. If it does, please rate, follow, and share the podcast. Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities. **Community is the key 🔑** ### Where Work is Heading: The Science of Flexibility with Denise Brouder URL: https://londoncoworkingassembly.com/where-work-is-heading-the-science/ Last updated: 2025-01-14T14:46:54.000Z Where Work is Heading: The Science of Flexibility with Denise Brouder 0:00 /200 1× ### **Episode Summary** What if everything you thought you knew about work was wrong? In this episode, Bernie sits down with Denise Brouder, the instigator of [*The Science of Flexibility*](https://scienceofflexibility.com/?ref=londoncoworkingassembly.com) report—a project shaking up how we think about coworking, enterprise, and the spaces in between. Denise shares the story of this groundbreaking work, created in collaboration with Ashley Proctor and Sam Rosen and designed to bridge the gap between corporate giants and independent coworking spaces. Denise challenges the assumptions that hold us back, arguing that real change starts with rethinking how and where we work. From building a common language to exploring how coworking can break down barriers for marginalised groups, this episode dives into the questions most of us are too afraid to ask about the future of work. Whether you’re a coworking space owner, a corporate leader, or just someone tired of staring at your kitchen table pretending it’s an office, this conversation will open your eyes to the power of flexible workspaces and why they matter now more than ever. Don’t just take our word for it—dive in and see how Denise’s insights can reshape your perspective on work, community, and connection. --- ### **But**[ **the Science of Flexibility**](https://scienceofflexibility.com/?ref=londoncoworkingassembly.com) **isn't just a report.** It's the gateway to meaningful conversations with practical application that rises above the endless noise of: - “Should we go back to the office?” - “What is the future of work?” - “Will the robots take our jobs?” Emily and I will bring you more podcasts with Denise, Ashley, and Sam over the next few months to help you consider how this work can help you. --- > *If you’re a fan of classic sports analogies,* [*The Science of Flexibility*](https://scienceofflexibility.com/?ref=londoncoworkingassembly.com) *is like Wayne Gretzky’s iconic approach: skating to where the puck is going, not where it’s been.* --- ### **Timeline Highlights** \[0:39\] – Denise on helping people think differently about work and life. \[1:54\] – How [*The Science of Flexibility*](https://scienceofflexibility.com/?ref=londoncoworkingassembly.com) report came together with Ashley and Sam. \[3:38\] – What makes coworking spaces feel different from corporate offices? \[6:05\] – Teaching knowledge workers about third spaces and flexible strategies. \[10:10\] – How coworking education begins with understanding your value. \[14:07\] – The role of flexibility in supporting marginalised groups. \[20:50\] – Denise’s take on how variety in work environments drives innovation. \[25:23\] – Are we losing our edge in the conversation about the future of work? \[29:48\] – Change happens on the fringe: what coworking can teach us. --- ### **Detailed Episode Breakdown** **Rethinking Work: Why Thinking Differently Matters** Denise Brouder shares her core belief: to work differently, we must think differently. This philosophy drives her collaboration on [*The Science of Flexibility*](https://scienceofflexibility.com/?ref=londoncoworkingassembly.com) report, which aims to challenge assumptions about work and create a shared language between coworking and enterprise communities. **Coworking vs. Cubicle Farms: Finding the “Third Place”** Denise explains how coworking spaces stand apart from corporate offices. She highlights the warmth, community, and creativity of independent spaces compared to the sterile feel of traditional office setups, offering practical strategies for coworking spaces to differentiate themselves. **Flexibility and Marginalised Groups: Unlocking New Opportunities** From reducing barriers for working parents to creating equitable career paths, Denise illustrates how flexible work can empower marginalised groups. She contrasts the potential of flexibility with the harm caused when it’s taken away, making a strong case for coworking as a cornerstone of future work strategies. **Educating the Market: Bridging the Knowledge Gap** Bernie and Denise discuss the importance of educating coworking space owners and potential users about the value of coworking. Denise emphasises the need for coworking spaces to articulate their unique benefits, aligning with workers’ intrinsic motivations to leave their home offices. **Change on the Fringe: Innovating the Future of Work** Denise reminds us that innovation starts at the edges of conversations. She highlights how smaller, independent coworking spaces often lead the way in redefining how we work, with larger organisations only catching up later. --- - Download your own [*The Science of Flexibility*](https://scienceofflexibility.com/?ref=londoncoworkingassembly.com) report. - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join The Coworking Community Builder Cohort](https://thirdplaceworks.com/community-builder-cohorts/?ref=londoncoworkingassembly.com) - [Register for European Coworking Day, May 2025](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [Get Your Pass for the Workspace Design Show London 2025](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [Join the 8k Members in the LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) - [Connect with Denise on LinkedIn](https://www.linkedin.com/in/helenlindop/?ref=londoncoworkingassembly.com) --- ## **One more thing** Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability. These values aren’t just ideas—they shape the spaces where we gather, work, and grow. We hope this resonates with you. If it does, please rate, follow, and share the podcast. Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities. **Community is the key 🔑** ### Practical Email Marketing: Demystifying Newsletters with Helen Lindop URL: https://londoncoworkingassembly.com/practical-email-marketing-demystifying/ Last updated: 2025-01-09T21:38:54.000Z Practical Email Marketing: Demystifying Newsletters with Helen Lindop 0:00 /200 1× ### **Episode Summary** Far too many email tips fall flat, leaving coworking spaces and micro businesses with newsletters that go unread or fail to connect. But Helen Lindop sees email differently. She offers practical, real-world advice for making email communication feel human again. This isn’t about flashy tools or overwhelming schedules—it’s about getting the basics right and keeping things manageable. In this episode, Bernie and Helen tackle the realities of email marketing for small teams. They talk about why consistency matters more than perfection, how to avoid the last-minute "Friday email scramble," and why every coworking space should treat its email list like a conversation, not a broadcast. Helen’s insights strip away the fluff and focus on what works, including where to start if email feels overwhelming and how to create a simple strategy that fits your goals. This isn’t cookie-cutter advice. It’s a relatable, no-nonsense guide to making email work for real people with busy lives and big ideas. Whether you run a coworking space, a community, a small business, or are just trying to communicate better, this episode has something for you. And yes, Helen’s guide is exactly the resource you’ll wish you had years ago. --- ### Timeline Highlights \[0:04\] – Emily and Bernie introduce Third Place Works support \[0:25\] – Bernie reveals why email is today’s focus \[0:45\] – Helen describes her mentoring work and writing projects \[1:05\] – Balancing quick setup with quality content \[3:49\] – Shifting from “email blasts” to honest conversations \[5:06\] – Strategy before software—knowing your goals first \[8:29\] – Email as part of a well-rounded marketing plan \[10:01\] – Consistency builds trust and recognition \[13:15\] – Finding a frequency that fits your community \[17:25\] – The ups and downs of emailing daily vs. monthly \[22:32\] – Simple steps to grow your list without feeling pushy \[24:18\] – Getting creative with QR codes and sign-in sheets \[25:28\] – Permission-based sign-ups and respect for people’s inboxes \[26:04\] – Repurposing your best material for a smoother workflow \[29:23\] – Helen’s eBook—a practical guide at your fingertips --- ## Detailed Episode Breakdown **Why Email Still Matters** Helen points out that plenty of folks send emails without a plan. She shows how scattered efforts can be turned into something more genuine and inviting. The real power of email, especially for small coworking communities, lies in building relationships instead of just broadcasting news. **A Strategy that Works for You** Helen’s advice goes beyond picking a flashy platform. She urges listeners to figure out specific objectives first—maybe they’re filling desks or encouraging people to see the human side of their space. When you know your aim, you can choose tools and content that always hit the mark. **Quality Over Frequency** Helen and Bernie share their favourite tips on how often to email and what keeps your audience engaged. - If daily messages sound overwhelming, that’s okay. - Pick a schedule you’ll stick - Then, fine-tune as you learn what your community likes. **Building a Community, One Signup at a Time** Helen stresses practical steps for attracting new subscribers. From inviting existing contacts to placing a QR code by your entrance, these ideas fit small spaces on tight budgets. The main takeaway? Treat your list members like real people—because they are. **Helen’s eBook—A Resource with Real Substance** Helen wrote her guide to help businesses at every stage, including those who’ve tried emailing and given up. ▶️ [Email Marketing for Indie Businesses](https://helenlindop.com/email-marketing-for-indie-businesses/?ref=londoncoworkingassembly.com) *With *code at the end of the podcast,* you can grab it for free before the end of February.* Email marketing for indie businesses is 34 pages long, which means it has enough depth to make a real difference to your business, but it’s short enough to read in under 40 minutes. Think of it as a choose-your-own-path manual, so you skip what you already know and dive into what you need. --- ### Links & Resources**:** - ▶️ Helen’s ebook - [Email Marketing for Indie Businesses](https://helenlindop.com/email-marketing-for-indie-businesses/?ref=londoncoworkingassembly.com) (Get the code in the podcast) - [Helen’s Website](https://helenlindop.com/?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join The Coworking Community Builder Cohort](https://thirdplaceworks.com/community-builder-cohorts/?ref=londoncoworkingassembly.com) - [Register for European Coworking Day, May 2025](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [Get Your Pass for the Workspace Design Show London 2025](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [Join the 8k Members in the LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) - [Connect with Helen on LinkedIn](https://www.linkedin.com/in/helenlindop/?ref=londoncoworkingassembly.com) --- ## **One more thing** Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability. These values aren’t just ideas—they shape the spaces where we gather, work, and grow. We hope this resonates with you. If it does, please rate, follow, and share the podcast. Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities. **Community is the key 🔑** ### Building Supportive Communities in a Remote World URL: https://londoncoworkingassembly.com/building-supportive-communities-in/ Last updated: 2026-04-04T09:38:46.000Z **As someone who finds solitude both comforting and rejuvenating, I’ve always valued the clarity and focus that comes from time spent alone. Isolation offers a space to think deeply, recharge, and work without interruption.** **Yet, I’ve also learned that too much solitude can become an echo chamber. Without the richness of connection, my ideas risk stagnation, and I miss the creative spark that only arises from shared experiences. Worse still, if I get stuck, there’s no one to help me climb out of that hole I dug for myself. It’s this balance between the need for personal space and the value of connection that has shaped my appreciation for the power of community.** [Subscribe](#/portal/signup) **It isn’t about constant togetherness, it’s about having a reliable circle to lean on, learn from, and grow with when I need it, and to lend that support to others.** ## **Finding and Building Your Connected Community** **We live in a world that praises independence and celebrates self-reliance. From birth, we’re sold the idea that success is a solitary climb, a gritty battle won through sheer force of will. But here’s the thing: humans aren’t built for isolation. We’re social creatures, and the bonds we form are as critical as the work we do.** **During the Pandemic, many connections were broken. Long-lived events and groups vanished practically overnight. Even now, we are picking up the pieces and finding that many of them don’t work anymore, and may not have worked before, but we were so used to them we didn’t notice.** **The uncomfortable truth is that sometimes we *need* to break those connections. For me, the moment this truth hit was back in 2016\. My website agency, which I ran as a remote community, had been going strong for about seven years, but I hit a glass ceiling. I couldn’t do any more work but doing it as a community leader alone just wasn’t cutting it anymore. Fortunately, I had a community space (and** [**Bernie**](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com)**) to help me find a new path and help me move forward. Changing directions was scary, but since I had the support I needed, I was able to take those first steps in confidence.** **Back then, I got my Scrum Master certificate and began focusing on my true strengths—getting things done and helping others do the same—and since then, my sense of community has grown exponentially, organically, and is 10x better than before, when I had to fight and search for every contract.** **Rebuilding that sense of connection doesn’t just happen. You have to chase it. Communities don’t appear out of thin air—they’re cultivated, intentionally and with care. It starts with showing up, even when you don’t feel like it. A shared workspace can be the foundation: a place where relationships grow naturally because everyone’s there for the same reason. It’s not about forced networking or icebreakers; it’s about the small, authentic moments—like swapping book recommendations or venting about a stubborn project—that build real bonds.** ## **The Value of Community in a Coworking Setting** **Coworking isn’t just a trend; it’s a solution to one of the most pressing challenges of modern work—finding connection in an increasingly fragmented world. Studies show that individuals in coworking spaces report reduced loneliness, expanded networks, and greater overall happiness. Beyond networking, it’s about finding accountability, sharing knowledge, and witnessing the magic of collective problem-solving.** **Coworking spaces aren’t just for freelancers or tech startups; they’re for anyone tired of the grind of working alone. These spaces are about working alone, together—a phrase that sounds like a contradiction but nails the reality. In a coworking space, you still have your focus, your independence, but now it’s surrounded by the hum of others doing the same. It’s grounding. It’s motivating.** **I’ve seen it firsthand. There’s the writer who pounds out a novel while sitting next to a programmer debugging code. The graphic designer sketching logo ideas while a small business owner brainstorms marketing strategies on the phone. They’re all working on their own things, but together, they create an atmosphere of momentum. It’s contagious.** **And the benefits aren’t just professional. Coworking spaces tackle something more profound: loneliness. It’s not just about finding people to work near; it’s about finding people who get it. People who understand the highs and lows of creating something from scratch, who can celebrate your wins and commiserate over your losses without judgment.** ## **What We’ve Built at 3rd Place Works** **At Third Place Works, we’ve seen the power of community time and again. Our three-month** [**cohorts**](https://thirdplaceworks.com/community-builder-cohorts/?ref=londoncoworkingassembly.com) **are more than just workshops or productivity sprints—they’re incubators for connection. Each participant comes with their unique challenges, but together, they create something bigger than themselves.** **One story stands out. A coworking space manager joined one of our cohorts, stuck in a rut and questioning whether she’d chosen the right path. She didn’t need more tools or tips; she needed people to help her see the value in her work again. Over three months, she not only reignited her passion but also built a support system that continues to push her forward into the next phase of her career.** **Communities, and our Community Builder Cohorts, aren’t about quick fixes or easy answers. They’re about doing the hard work in a space that makes it bearable—sometimes even enjoyable. It’s about showing up, sharing struggles, and walking out stronger than when you came in.** ### **The Call to Build Something Bigger** **Bernie and I at 3rd Place Works believe in the power of intentional community-building. If you’re tired of going it alone, if you’re ready to find your people and build something bigger, we’re here. Communities aren’t magic, but they are the place where isolation ends, and real connection begins.** [Subscribe](#/portal/signup) ### Hopes and Enthusiasm for Coworking in 2025 URL: https://londoncoworkingassembly.com/hopes-and-enthusiasm-for-coworking-in-2025/ Last updated: 2026-03-19T20:29:14.000Z Now that we are 2025, the coworking movement stands at an exciting crossroads. Coworking spaces in London, the UK, and beyond have become more than shared offices—they are hubs of connection, creativity, and community. Drawing from conversations on the world-famous [Coworking Values Podcast](https://www.linkedin.com/article/edit/7282822908710653953/?ref=londoncoworkingassembly.com), here are 12 hopeful realities shaping coworking this year, backed by insights from the people who live and breathe this work daily. --- ### Do you have a big hope for coworking in 2025? ▶️ The 12 points below are a thread in the Coworking Linkedin Group here - [add your take](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com). --- ## 😊12 Positive Realities to Inspire Us for Coworking in 2025 --- ## 1\. Breaking the Urban Monopoly The coworking narrative has long been dominated by sleek, venture-backed urban spaces offering stunning rooftop views, beautiful minimalist interiors, and mediocre machine-made barista coffee. These glossy temples of aspiration and Instagrammable productivity grab all the headlines, whether they are doing well or crashing. Still, they’re coworking for the 1%: well-financed hubs designed to funnel money into the city rather than build anything meaningful for the communities they attempt to serve. Meanwhile, the real heartbeat of coworking—independent spaces in small towns and suburbs—is quietly doing the heavy lifting: transforming communities, supporting freelancers, and delivering the kind of human connection no rooftop photo op can replicate. As one coworking operator put it bluntly: > *“We’re not here to compete with skyscrapers. We’re here to serve people who need a workplace.”* In 2025, the focus will shift from flashy, high-end coworking spaces to functional, community-oriented hubs. By celebrating the everyday successes of small-town coworking spaces, we can highlight their essential role in supporting local economies and fostering a sense of belonging. > Join hundreds of coworking spaces that are part of their local economies on May 14th for [European Coworking Day](https://www.linkedin.com/article/edit/7282822908710653953/?ref=londoncoworkingassembly.com) 2025. --- ## 2\. Small-Town Coworking Communities Coworking is no longer just an urban phenomenon. And the London coworking industry is thriving in the suburbs like never before. Inspired by ideas like Welcome to Wrexham, small-town coworking spaces revitalise local economies and create tight-knit communities. In a tiny Welsh town, a coworking space transformed a disused pub into a thriving hub where the local bakery now delivers fresh pastries for morning meetings, and parents swap tips on balancing side hustles with school runs. **As** [Gareth I. Jones](https://www.linkedin.com/article/edit/7282822908710653953/?ref=londoncoworkingassembly.com) **of Town Square shared:** > **“Coworking spaces in small towns aren’t just workspaces; they’re the heartbeat of the community.** **In 2025, these spaces will continue to be anchors for creativity and opportunity, proving that thriving coworking isn’t about city lights but community roots.** --- ## 3\. Job-Making Over Job-Seeking In the coworking world, the narrative has shifted from job-seeking to job-making. [Stephen Carrick-Davies](https://www.linkedin.com/article/edit/7282822908710653953/?ref=londoncoworkingassembly.com) from [Facework Group](https://www.linkedin.com/article/edit/7282822908710653953/?ref=londoncoworkingassembly.com) **summed it up well:** > “We’re teaching people to ‘make’ jobs, not just apply. Coworking spaces can help members find confidence and create opportunities.” This year, coworking spaces will increasingly support entrepreneurship, side hustles, and creative ventures, empowering people to shape their futures rather than wait for the perfect job. [Chauntelle Lewis](https://www.linkedin.com/article/edit/7282822908710653953/?ref=londoncoworkingassembly.com) **from** [TownSq Islington](https://www.linkedin.com/article/edit/7282822908710653953/?ref=londoncoworkingassembly.com) **emphasised:** > “The idea is that we’re part of this affordable workspace scheme… Once in the space, they eventually develop their business to pay for the space, like their desk. ▶️ Or said another way – “be a creator, not a consumer.” --- ## 4\. Coworking and Citizenship Coworking is becoming a civic force, the hub of local involvement and connecting members with their neighbourhoods. [Jon Alexander](https://www.linkedin.com/article/edit/7282822908710653953/?ref=londoncoworkingassembly.com)’s book [Citizens](https://www.jonalexander.net/the-foreword?ref=londoncoworkingassembly.com) framed coworking spaces as places where people can become active citizens. **Jon shared:** > *“Coworking spaces can be places where people learn to become active citizens again.” The energy we find comes from “finding the others.”* We unlock collective power by seeing ourselves as citizens with agency and finding those who can act with us. Unlike simple addition, collective power grows exponentially. Highlighting this, “finding the others” is the best work coworking spaces can do—transforming themselves into accelerators of collective action and community-driven change. In 2025, expect coworking spaces to strengthen local ties by hosting civic discussions, spearheading volunteer projects, and serving as hubs for community collaboration. --- ## 5\. Family and Childcare Coworking spaces have the potential to be lifesavers for parents and caregivers. [Szilvia Filep](https://www.linkedin.com/article/edit/7282822908710653953/?ref=londoncoworkingassembly.com) **from** [Coworking Hungary](https://www.linkedin.com/article/edit/7282822908710653953/?ref=londoncoworkingassembly.com) **shared:** > *“We need more flexible spaces that include childcare or support for parents. It’s about making life and work balance possible.”* [SHAMENA NURSE-KINGSLEY](https://www.linkedin.com/article/edit/7282822908710653953/?ref=londoncoworkingassembly.com)**, Founder of** [Cowo & Crèche](https://www.linkedin.com/article/edit/7282822908710653953/?ref=londoncoworkingassembly.com)**, emphasised the emotional and practical impact of coworking with childcare:** > *“Coworking with childcare lets me have work time but also go down the hall to have lunch with my kids or check in on them.”* For many, this model is about more than convenience—it’s about reclaiming work-life balance. As one parent shared: > *“I wanted my home to be my home again… a place where I could focus on family without the distractions of work.”* In 2025, expect coworking spaces to evolve with family-friendly solutions—from onsite childcare to parent-focused programming—helping caregivers thrive professionally and personally while creating a supportive community. --- ## 6\. Email Marketing and Member Connection Email marketing remains one of the simplest yet most effective tools for coworking operators to connect with members and build revenue. Yet many small coworking spaces overlook it. [Mark Masters](https://www.linkedin.com/article/edit/7282822908710653953/?ref=londoncoworkingassembly.com)**, creator of the** [You Are The Media](https://www.linkedin.com/article/edit/7282822908710653953/?ref=londoncoworkingassembly.com) **creator community, shared on the podcast:** > *“The newsletter has been the pulse of everything we do since 2013.* Emails don’t have an algorithm. You don’t have to game the internet—write and send something. The return on investment for email marketing is significantly higher than social media, making it an invaluable tool for coworking spaces to build lasting connections. In 2025, coworking spaces that master email marketing will cultivate loyal communities, using it to keep members informed, engaged, and inspired. --- ## 7\. AI Gap: Know It or Lose It Everyone’s talking about AI, but few coworking operators use it daily. The podcast highlights the stark gap: spaces integrating AI into their daily tasks will thrive, while the rest risk falling behind. > *“AI isn’t going to take your job—someone who knows how to use AI will.”* I first learned about AI’s potential from [Kofi Oppong](https://www.linkedin.com/article/edit/7282822908710653953/?ref=londoncoworkingassembly.com) at [Urban MBA](https://www.linkedin.com/article/edit/7282822908710653953/?ref=londoncoworkingassembly.com), even before ChatGPT hit the scene. In November 2022, I watched [Urban MBA](https://www.linkedin.com/article/edit/7282822908710653953/?ref=londoncoworkingassembly.com) graduates move faster than Ivy League MBAs on amphetamines, thanks to their early mastery of AI skills. Picture this: a coworking operator staring blankly at [Canva](https://www.linkedin.com/article/edit/7282822908710653953/?ref=londoncoworkingassembly.com) AI, unsure if it’s magic or mischief. At the same time, their competitor whips up a newsletter in record time using the same tool. In 2025, practical AI tools—like [Canva](https://www.linkedin.com/article/edit/7282822908710653953/?ref=londoncoworkingassembly.com) for design or Mailchimp’s AI-driven email personalisation—will remain untouched on most people’s desktops. Everyone talks about AI, but it’s like teenagers and sex—the loudest talkers often know the least. The spaces that take the time to learn and apply these tools will close the gap and win, while the rest keep fantasising about “real-time data-driven analytics” they’ll never understand. The secret? Learn to use these tools daily. Always ask **ChatGTP**, **Claude** or **Gemini** before you do something. Let the robots help you save time, money, and effort—so you can focus on what truly matters: people. 🤖With Ai – No one’s coming to save you – get your shit together. --- ## 8\. Rural Coworking Renaissance **Rural coworking is having its moment.** **Again.** [Julianne Becker](https://www.linkedin.com/article/edit/7282822908710653953/?ref=londoncoworkingassembly.com) **of** [COCONAT - a workation retreat](https://www.linkedin.com/article/edit/7282822908710653953/?ref=londoncoworkingassembly.com), **shared her experience:** > *“In rural spaces, coworking isn’t just about work. It’s about creating a meeting point for the community.”* [Miguel Lucea Jimeno](https://www.linkedin.com/article/edit/7282822908710653953/?ref=londoncoworkingassembly.com) **from** [Co-living Sojuela Joven](https://www.linkedin.com/article/edit/7282822908710653953/?ref=londoncoworkingassembly.com) **highlighted how coworking spaces can transform small villages:** > *“In a village with around 40 year-round inhabitants, hosting 7–8 new international digital nomads increased the real population by over 20%.”* These spaces breathe new life into rural areas, sparking cultural enrichment and building meaningful connections between locals and newcomers. [Jenny Lowthrop](https://www.linkedin.com/article/edit/7282822908710653953/?ref=londoncoworkingassembly.com) **from** [Coworking Corner](https://www.linkedin.com/article/edit/7282822908710653953/?ref=londoncoworkingassembly.com) **Derbyshire added:** > *“We’re right on the edge of the Peak District National Park, and visitors often alternate days at our space while one looks after the kids. They become part of the community even if they only visit once or twice a year.”* Moreover, rural coworking is about more than just numbers. **Miguel added:** > *“We don’t want people to move to villages just because it’s cheaper, but to reflect on what really matters—closeness to nature, bonds with neighbours, and a healthy lifestyle,”* **Jenny also emphasised:** > *“The headspace you get in a rural setting is unbelievable. It’s more valuable than getting to a shopping centre in six minutes.”* These spaces offer a lifestyle alternative that prioritises wellbeing and community while providing modern, tech-enabled work environments. In 2025, rural coworking spaces will continue to act as cultural hubs, support centres, and incubators for local creativity—helping isolated areas become vibrant hubs of connection and opportunity. **➡️ Follow the** [**European Rural Coworking Project**](https://www.linkedin.com/company/european-rural-coworking-project/?ref=londoncoworkingassembly.com) **on LinkedIn and connect with** [Maria do Ceu Bastos](https://www.linkedin.com/article/edit/7282822908710653953/?ref=londoncoworkingassembly.com) and [Jeannine van der Linden](https://www.linkedin.com/article/edit/7282822908710653953/?ref=londoncoworkingassembly.com) 👍 --- ## 9\. Addressing the UK Cost-of-Living Crisis The UK’s cost-of-living crisis is hitting individuals and small businesses hard, with rising costs for food, energy, and housing creating significant financial pressure. The cost-of-living crisis is also ripping through mainland Europe, hitting every corner of society. Families are struggling to put food on the table, energy bills are eating up paychecks, and small businesses are teetering on the edge as rising costs crush their margins. From Athens to Berlin, freelancers, creators and business owners are forced to make impossible choices—cutting staff, reducing hours, or shutting down altogether—while communities lose vital services and support. This isn’t just a financial squeeze; it’s a deepening fracture reshaping how people live, work, and survive. [Jaskiran Mangat](https://www.linkedin.com/article/edit/7282822908710653953/?ref=londoncoworkingassembly.com) **from** [FinanceTherapy](https://www.linkedin.com/article/edit/7282822908710653953/?ref=londoncoworkingassembly.com) **highlighted how these challenges compound for founders and freelancers:** > *“What we thought would get us six months of the runway has become four months, which is tough when that timer is ticking down.”* Coworking spaces can step in as community anchors, offering affordable solutions and creating collaboration to navigate these pressures. From hosting finance therapy circles to providing flexible memberships that adapt to changing budgets, coworking spaces have the potential to provide relief and resilience. In 2025, expect coworking spaces to address the cost-of-living crisis through tangible initiatives—affordable workspaces, shared resources, and community-led efforts to help members adapt and thrive despite economic challenges. --- ## 10\. The Hospitality Connection Hospitality isn’t just about service—it’s about creating spaces where people feel they belong. My epic [StoryBrand](https://www.linkedin.com/article/edit/7282822908710653953/?ref=londoncoworkingassembly.com) Guide mates [Sonya Whittam](https://www.linkedin.com/article/edit/7282822908710653953/?ref=londoncoworkingassembly.com), and [Julie Firth](https://www.linkedin.com/article/edit/7282822908710653953/?ref=londoncoworkingassembly.com) from [Story22](https://www.story22.co.uk/unreasonable-hospitality-for-co-working/?ref=londoncoworkingassembly.com) teach coworking operators the principles of Unreasonable Hospitality by [Will Guidara](https://www.linkedin.com/article/edit/7282822908710653953/?ref=londoncoworkingassembly.com). **Julie says:** > *“People don’t just want a desk; they want to feel cared for!”* While at catering college in London and later at university, I worked at Pizza Hut, the Mayfair Intercontinental Hotel, Cafe de Paris, and Break For The Border nightclubs. Like coworking, I know how hospitality spans economic brackets. It’s not about luxury—it’s about making someone feel seen, valued, and at ease, no matter the setting. [Ian Minor](https://www.linkedin.com/article/edit/7282822908710653953/?ref=londoncoworkingassembly.com) **from** [Brave Corporation Ltd.](https://www.linkedin.com/article/edit/7282822908710653953/?ref=londoncoworkingassembly.com) **frames it as:** > *“It’s not about being a waiter or a servant; it’s about the art of being hospitable.”* Speaking at the Will Guidara’s [The Welcome Conference](https://www.linkedin.com/article/edit/7282822908710653953/?ref=londoncoworkingassembly.com), author David Brooks emphasised that hospitality is about seeing and being the seer: creating spaces where members feel acknowledged and empowered to recognise others. Imagine a coworking space where members feel deeply connected—the lighting is warm, the coffee is fresh, and the atmosphere says, “You matter here.” These small, intentional touches create an environment of trust and belonging. In 2025, coworking spaces that embrace hospitality’s lessons—from anticipating members’ needs to creating inclusive, welcoming environments—will set themselves apart. --- ## 11\. Events as the Heartbeat of Community **From skill-sharing sessions to community dinners, events are the heartbeat of coworking spaces.** **As our inclusive coworker friend** [Lucy McInally](https://www.linkedin.com/article/edit/7282822908710653953/?ref=londoncoworkingassembly.com) **explained:** > *“Events aren’t just a nice thing to have. They’re how we connect people and build bonds.”* Panels of all-white men and “sages on stages” are a thing of the past. Today, people come for inclusive, connected events that reflect their diverse communities and inspire genuine collaboration. ***Pro panel tip for 2025:*** *A ‘man-el’ occurs when everyone on the panel is a (usually white) male—please don’t let that happen to you.* [Chauntelle Lewis](https://www.linkedin.com/article/edit/7282822908710653953/?ref=londoncoworkingassembly.com) **from** [TownSq Islington](https://www.linkedin.com/article/edit/7282822908710653953/?ref=londoncoworkingassembly.com) **Islington added:** > *“We’re trying to create an environment where people aren’t just coming to events—connecting over a meal, finding ways to collaborate, and leaving with something tangible. Events are more than programming; they build trust, relationships, and a sense of belonging.”* In 2025, coworking spaces will expand their use of event programming, using it as a tool to create connections and inspire collaboration. People come to events for connection, meaning, and change, not for something that could have been a podcast or a YouTube video. - **Stay tuned** for [European Coworking Day](https://coworkingday.eu/?ref=londoncoworkingassembly.com) 2025 – there will be a lot of event learning and collaboration here! - **Unreasonable Connection:** A one-hour online event to meet other London Coworking Community Builders, share ideas, and spark real connections—no fluff, just conversation. ➡️ [RSVP here](https://unreasonableconnection.scoreapp.com/?ref=londoncoworkingassembly.com) --- ### 12\. Embracing Inclusion, Diversity, Accessibility, and Equity (IDEA) In 2025, small-town, owner-managed coworking spaces have an incredible opportunity to lead on inclusion, diversity, accessibility, and equity (IDEA). As [Dom Hyams](https://www.linkedin.com/article/edit/7282822908710653953/?ref=londoncoworkingassembly.com) emphasised on the podcast, the “Purple Pound,” representing the spending power of disabled individuals, is worth £274 billion annually to the UK economy. **Dom remarked:** > *“When coworking spaces prioritise accessibility, they tap into not just a market opportunity but a moral imperative.”* Creating accessible and inclusive spaces isn’t just about compliance; it’s about expanding membership, reflecting community values, and building collaboration. Agencies like [Purple Goat Agency](https://www.linkedin.com/article/edit/7282822908710653953/?ref=londoncoworkingassembly.com) have shown the power of authentic inclusivity in marketing; a lesson coworking spaces can adopt to create environments where everyone feels valued and empowered. - We’ll discuss this further in February with [Urban MBA](https://www.linkedin.com/article/edit/7282822908710653953/?ref=londoncoworkingassembly.com) and [360 Workplace](https://www.linkedin.com/article/edit/7282822908710653953/?ref=londoncoworkingassembly.com) at the [Workspace Design Show London](https://www.linkedin.com/article/edit/7282822908710653953/?ref=londoncoworkingassembly.com) in Islington. --- ## Action Steps Coworking in 2025 isn’t about chasing trends or following the mainstream. It’s about creating meaningful, local connections that ripple outward to shape the future of work. ### Ask yourself: - Are you building a space that serves your community, or are you chasing the noise of bigger, shinier coworking spaces? - Are you focusing your energy on the people around you who can transform your neighbourhood and city? --- ## And The real work happens where you are. The real change comes from educating your local area about coworking’s meaning—connection, collaboration, and citizenship. By focusing on your community, you’re building the future one relationship at a time. **Here’s where you can start:** - Listen to the [Coworking Values Podcast](https://www.linkedin.com/article/edit/7282822908710653953/?ref=londoncoworkingassembly.com) – Real stories, real people, real coworking. - [London Coworking Assembly](https://www.linkedin.com/article/edit/7282822908710653953/?ref=londoncoworkingassembly.com) is a network of community builders reshaping coworking. Join the email newsletter to get invited to events. - Become part of the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) – a worldwide conversation with local impact. It’s time to stop looking outward for validation and start creating meaningful change where it counts—right where you are. ### Job-Seeking to Job-Making: Stories to Shape Coworking in 2025 URL: https://londoncoworkingassembly.com/job-seeking-to-job-making-stories/ Last updated: 2025-01-07T19:29:15.000Z Job-Seeking to Job-Making: Stories to Shape Coworking in 2025 0:00 /200 1× ### **Episode Summary** In this episode, Bernie and Emily open up about turning resolutions into intentions that stick, focusing on personal pacing rather than quick-fix willpower. They share why annual predictions can feel like guessing games, and how coworking communities can shape a more grounded approach to work and life. From redefining what a “safe space” means in a coworking setting to exploring rural coworking’s potential, they address real-world ways to stay connected. They also spotlight the shift toward creating your own opportunities—trading soul-crushing job hunts for the freedom of job-making. Throughout it all, they remind listeners that being in tune with community needs leads to more authentic and supportive spaces. ### Timeline Highlights - **\[00:00\]** – Bernie outlines the Community Builders Cohort. - **\[01:18\]** – Emily explains intentions over resolutions. - **\[03:56\]** – Bernie highlights “Hopes and Enthusiasms for Coworking in 2025.” - **\[05:50\]** – Reflecting on the anxiety of traditional office life. - **\[10:51\]** – Exploring the IDEA Handbook and equity in coworking. - **\[18:04\]** – Why rural coworking spaces matter now more than ever. --- ## Detailed Episode Breakdown **Intentions, Not Resolutions** Bernie and Emily talk about moving away from rigid New Year’s resolutions toward honest, long-term intentions, they referance [Ann Hawkins email](https://preview.mailerlite.io/preview/1181127/emails/142795220425114923?ref=londoncoworkingassembly.com) newletter. They emphasize how this approach helps folks stay grounded and connected, offering more room for setbacks without losing momentum. **Job Making Over Job Seeking** They explore the pressure of traditional job hunting and highlight the power of building your own opportunities. Coworking becomes a launchpad where individuals share resources, spark collaborations, and sidestep outdated application processes that don’t serve everyone’s talents. **Equity, Accessibility, and the IDEA Movement** Emily dives into the Inclusion, Diversity, Equity, and Accessibility (IDEA) framework and why it matters. They discuss how invisible challenges—like neurodivergence—often require supportive, flexible environments that typical work settings can’t provide. **Hospitality in Coworking** Bernie explains “hospitality” beyond free coffee and comfy chairs. Instead, it’s about truly seeing people, anticipating unspoken needs, and cultivating a safe atmosphere where folks can be themselves and do their best work. **Rural Coworking’s Rising Tide** They spotlight the growing demand for rural coworking spaces, linking it to local revitalization. With more people choosing to work outside major cities, small towns and remote areas are evolving into work-live communities that share resources, reduce commutes, and foster closer connections. **Community Builders Cohort** Bernie and Emily wrap up with their online peer learning program [Coworking Community Builder Cohort](https://cohort.scoreapp.com/?ref=londoncoworkingassembly.com) designed to help new or growing coworking operators. It’s priced the same as a monthly coworking desk, making it easier for owners to jump in, swap ideas, and avoid isolation on their coworking journey. --- ### Links & Resources**:** - Hopes and Enthusiasms for Coworking in 2025 (Blog Post) - 🎙️[Revitalising Local Economies through Coworking with Julianne Becker](https://londoncoworkingassembly.com/revitalising-local-economies-through/) - 🎥 [David Brooks - Making People Feel Seen: How to Do it Right](https://youtu.be/e6d0Vx0N0Sw?si=rMWPeeLDmOPUs0gC&ref=londoncoworkingassembly.com) - [Ann Hawkins Drive Newsletter - What does it feel like to really be seen?](https://preview.mailerlite.io/preview/1181127/emails/142795220425114923?ref=londoncoworkingassembly.com) - [European Coworking Assembly IDEA Handbook](https://coworkingassembly.eu/handbook/?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join The Coworking Community Builder Cohort](https://thirdplaceworks.com/community-builder-cohorts/?ref=londoncoworkingassembly.com) - [Register for European Coworking Day, May 2025](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [Get Your Pass for the Workspace Design Show London 2025](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [Join the 8k Members in the LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) - [Connect with Emily on LinkedIn](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) --- ## **One more thing** Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability. These values aren’t just ideas—they shape the spaces where we gather, work, and grow. We hope this resonates with you. If it does, please rate, follow, and share the podcast. Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities. **Community is the key 🔑** ### In the Deep End: How to Turn Risks into Unstoppable Connections with Mark Masters URL: https://londoncoworkingassembly.com/in-the-deep-end-how-to-turn-risks/ Last updated: 2024-12-26T22:35:11.000Z In the Deep End: How to Turn Risks into Unstoppable Connections with Mark Masters 0:00 /200 1× ### **Episode Summary** Picture an icy, pre-dawn seaside where a ragtag bunch plunges into freezing water, bonds over silly world-record attempts, and turns a regular newsletter into a launchpad for an unbreakable community. That’s the spirit Mark Masters brings to the mic. In this episode, Bernie teams up with Mark, the force behind [***You Are The Media (YATM)***](https://www.youarethemedia.co.uk/?ref=londoncoworkingassembly.com)*,* to uncover how ridiculous challenges and genuine moments create lasting connections. They explore how smaller coworking spaces can shine by sticking to their values, why newsletters are the secret weapon for building communities, and how real connections thrive when we let our guard down—like tossing Ferrero Rocher at breakneck speed. Along the way, Mark and Bernie discuss YATM Creator Day 2025 plans, which will feature early morning sea swims, collaborative workshops, and European Coworking Day’s potential to unite coworking spaces to celebrate local connections and community spirit. Because if life’s too short for tedious coffee hours and ‘don’t forget to bring plenty of business cards!’ It’s too short to keep quiet about what brings us together. --- ### Timeline Highlights **\[0:05\]** Emily shares how Third Place Works helps coworking professionals thrive. **\[0:29\]** Mark Masters drops by to share his journey with [*You Are The Media*](https://www.youarethemedia.co.uk/?ref=londoncoworkingassembly.com). **\[1:36\]** The wild story of Mark’s Friday cold swims and why they’re a metaphor for life. **\[5:03\]** Why selling values (not discounts) creates lasting loyalty. **\[9:38\]** The hidden trap of Black Friday deals for coworking spaces. **\[12:26\]** Mark’s big 2024 lesson: trust others to lead and watch magic happen. **\[17:43\]** How to uncover the secret talents of quiet community members. **\[23:31\]** Why pizza and casual chats beat speed-dating-style networking every time. **\[37:07\]** Mark’s unapologetic love for newsletters and why consistency wins. **\[41:13\]** Creator Day 2025: collaboration, creativity, and early morning sea swims. --- ### **Detailed Episode Breakdown** **Freezing for Friendship: The Cold Swim Effect** When Mark invited his community to a cold swim during the pandemic, he wasn’t just starting a tradition—he was proving that doing something tough (and slightly nuts) together builds trust and camaraderie like nothing else. **Values Over Discounts: The Long Game** Mark and Bernie discuss why slashing prices can backfire and how adhering to one's values creates a deeper, more sustainable connection with one's community. **Passing the Torch: Letting Others Lead** Mark shares how stepping back and letting others take the reins—whether for events or projects—boosts creativity, confidence, and collective ownership. **Spotlighting the Underestimated** With Gordon Fong’s story, Mark reminds us that the quieter voices often have the most impactful contributions. All they need is the right platform to shine. **Flipping the Script on Networking** Forget awkward elevator pitches. Mark’s events encourage meaningful conversations over shared meals and collaborative projects, making connections feel effortless. **Why Newsletters Still Rock** Mark’s [You Are The Media](https://www.youarethemedia.co.uk/?ref=londoncoworkingassembly.com) newsletter has been his community’s heartbeat for over a decade. He explains how showing up consistently (without spamming) builds loyalty and keeps conversations alive. **Creator Day 2025: Come for the Ideas, Stay for the Swim** Mark gives a sneak peek of [Creator Day](https://www.creatorday.uk/?ref=londoncoworkingassembly.com) 2025, where attendees will workshop, collaborate, and celebrate—all capped off with an early morning sea swim. Bernie also hints at exciting plans for [European Coworking Day](https://coworkingday.eu/?ref=londoncoworkingassembly.com) on 14 May. --- ### **Links & Resources** - [You Are The Media (YATM) Website](https://www.youarethemedia.co.uk/?ref=londoncoworkingassembly.com) - [YATM on Instagram](https://instagram.com/thebarefootplanter?ref=londoncoworkingassembly.com) - [YATM Blog](https://www.youarethemedia.co.uk/blog/?ref=londoncoworkingassembly.com) - [YATM Creator Day is 15th May 2025; get your ticket here](https://www.creatorday.uk/?ref=londoncoworkingassembly.com) - [Get Mark’s YATM newsletter every Thursday here.](https://www.youarethemedia.co.uk/newsletter-2/?ref=londoncoworkingassembly.com) - [From First Ten to Forever: Building an Audience That Stays](https://www.youarethemedia.co.uk/enough-people-to-care-2/?ref=londoncoworkingassembly.com) - [Mark Williams, ‘the rugby guy’](https://www.linkedin.com/in/markwilliamspensar/?ref=londoncoworkingassembly.com) 🏉 - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/?ref=londoncoworkingassembly.com) - [Join The Coworking Community Builder Cohort](https://thirdplaceworks.com/community-builder-cohorts/?ref=londoncoworkingassembly.com) - [Register for European Coworking Day, May 2025](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [Get Your Pass for the Workspace Design Show London 2025](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [Join the 8k Members in the LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - Connect with Bernie on [LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) - Connect with Mark on [LinkedIn](https://www.linkedin.com/in/markiemasters/?ref=londoncoworkingassembly.com) --- ## **One more thing** Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability. These values aren’t just ideas—they shape the spaces where we gather, work, and grow. We hope this resonates with you. If it does, please rate, follow, and share the podcast. Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities. **Community is the key 🔑** ### No One Shows Up? Why Events Fail and What to Do About It with Chauntelle Lewis URL: https://londoncoworkingassembly.com/no-one-shows-up-why-events-fail-and/ Last updated: 2024-12-18T21:19:39.000Z No One Shows Up? Why Events Fail and What to Do About It with Chauntelle Lewis 0:00 /200 1× ### **Episode Summary:** What’s the point of coworking if no one feels like they belong? In this episode, Bernie strips away the fluff with Chauntelle from Town Square Islington to talk about what matters: creating coworking spaces that don’t just look good on Instagram but bring people together. Chauntelle doesn’t hold back—sharing her guerrilla marketing plans (dog-walking meetups, anyone?), honest struggles with no-shows at free events, and how to make a space feel like it’s for *everyone*, not just the usual suspects. They cover practical stuff, like blending personal passions (gardening!) into your coworking projects and explaining why being visible in your community matters more than ever. This isn’t a “how-to”—it’s a wake-up call for anyone trying to make coworking more human, accessible, and connected. Tune in, take notes, and get ready to rethink how you show up for your community. --- ### **Timeline Highlights** \[00:05\] – Emily introduces Third Place Works and their tailored coworking cohorts. \[00:27\] – Bernie and Chauntelle discuss her role at Townsquare Islington and her passion for gardening. \[02:24\] – December struggles: Why coworking events face challenges during the festive season. \[03:25\] – Adapting to post-pandemic event habits and returning to in-person gatherings. \[06:23\] – Collaborating with local partners to create accessible events for nearby residents. \[10:02\] – Breaking stereotypes: How coworking spaces can become more welcoming and diverse. \[15:36\] – The power of creative ideas like dog-walking meetups to foster local connections. \[19:13\] – Bringing gardening into coworking: How tactile activities build community bonds. \[24:08\] – January planning: Tips for coworking event success in the new year. --- ### **Detailed Episode Breakdown** **Rethinking Event Planning: Timing, Outreach, and Accessibility** Chauntelle reflects on the unpredictable nature of event planning, especially during transitional times like December. She shares her strategies for balancing free and paid events while staying mindful of local challenges like transportation and budget constraints. **Making Coworking Spaces Feel Welcoming** Bernie and Chauntelle talk about how coworking spaces often unintentionally exclude people who don’t see themselves represented inside. They discuss ideas like bursary programs and affordable workspace initiatives to help bridge the gap and invite more diverse users through the door. **Grassroots Outreach: Stepping Outside Comfort Zones** One of the big themes is the importance of getting out into the local community—literally. Chauntelle plans a dog-walking meetup in the area, which would be a fun way to connect with remote workers and freelancers. Bernie adds a humorous touch with his story about meeting more people walking a friend’s dog than through any other activity. **Blending Passions with Professional Roles** Chauntelle shares how she merges her gardening business, Barefoot Planter, with her role at Town Square Islington. From quick planting workshops to long-term collaborations with local parks, she’s proof that personal interests can meaningfully enhance coworking spaces. **January Events: Setting the Right Pace** Planning events in the new year requires a thoughtful approach, and Chauntelle emphasizes giving people time to get back into the swing of things. Her advice: start small, stay flexible, and focus on activities that bring people together in low-pressure ways. --- ### **Links & Resources** - [Barefoot Planter Website](https://thebarefootplanter.com/?ref=londoncoworkingassembly.com) - [Barefoot Planter on Instagram](https://instagram.com/thebarefootplanter?ref=londoncoworkingassembly.com) - [Town Square Islington](https://www.townsqislington.co.uk/?ref=londoncoworkingassembly.com) - [What If There Were No Freelancers? Report by Town Square](https://thetownsquare.co.uk/news/what-if-there-were-no-freelancers/?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/?ref=londoncoworkingassembly.com) - [Join The Coworking Community Builder Cohort](https://thirdplaceworks.com/community-builder-cohorts/?ref=londoncoworkingassembly.com) - [Register for European Coworking Day, May 2025](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [Get Your Pass for the Workspace Design Show London 2025](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [Join the 8k Members in the LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - Connect with Bernie on [LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) - Connect with Chauntelle on [LinkedIn](https://www.linkedin.com/in/cjnlewis/?ref=londoncoworkingassembly.com) --- ## **One more thing** Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability. These values aren’t just ideas—they shape the spaces where we gather, work, and grow. We hope this resonates with you. If it does, please rate, follow, and share the podcast. Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities. **Community is the key 🔑** ### Who Gets Funded? The Ugly Truth About Money and Mental Health with Jaskiran Mangat URL: https://londoncoworkingassembly.com/who-gets-funded-the-ugly-truth-about/ Last updated: 2024-12-10T21:06:37.000Z Who Gets Funded? The Ugly Truth About Money and Mental Health with Jaskiran Mangat 0:00 /200 1× ### **Episode Summary** In this episode, Bernie welcomes back Jaskiran Mangat, the creator of *Finance Therapy*, to untangle the complex web of money, mental health, and how they shape our lives. Jaskiran doesn’t just talk about money; she’s on a mission to help people heal their financial relationships while navigating the everyday stress of keeping a business afloat in tough times. From the struggles of underrepresented founders to the stark realities of the UK’s cost-of-living crisis, this conversation gets straight to the heart of what’s holding people back—and how to move forward. --- ### **Timeline Highlights** - **\[0:01\]** – Why money and mental health are the conversations no one wants to have but everyone needs. - **\[1:24\]** – How Jaskiran is building trust and community through Finance Therapy. - **\[4:35\]** – The cost-of-living crisis: what it’s doing to businesses and the people behind them. - **\[7:49\]** – Why funding still favors the privileged—and what needs to change. - **\[13:25\]** – Tackling bias in funding with [Fearless Funding School](https://www.morediversevoices.com/course-fearless-funding-school/?ref=londoncoworkingassembly.com). - **\[21:02\]** – Finance Therapy Circles: where money meets healing. - **\[24:41\]** – The power of diversity: creating spaces that welcome everyone. --- ### **Detailed Episode Breakdown** **Money and Mental Health: Breaking the Silence** Talking about money is uncomfortable. Jaskiran knows this better than most. She’s spent years helping people unpack the fear, shame, and guilt that come with financial struggles. In this segment, she explains why it’s so hard to address these issues—and why showing up consistently matters more than quick fixes. **The Reality Check: Cost of Living and Its Ripple Effects** From startups struggling to stay afloat to people moving back in with their parents to make ends meet, Jaskiran paints a vivid picture of what’s happening in the UK right now. This isn’t just about numbers; it’s about the emotional toll and tough decisions that define everyday life in uncertain times. **Funding Inequality: Who Gets a Seat at the Table?** Jaskiran doesn’t hold back when it comes to calling out systemic bias in funding. She breaks down the statistics (spoiler: they’re bleak) and offers actionable ideas for creating more inclusive opportunities. Through her [Fearless Funding School](https://www.morediversevoices.com/course-fearless-funding-school/?ref=londoncoworkingassembly.com), she’s challenging the norms and helping funders rethink how they approach their investments. **Creating Safe Spaces: The Finance Therapy Circle** What if talking about money didn’t have to feel so heavy? Jaskiran’s Finance Therapy Circles blend somatic practices with open, judgment-free conversations to create a unique healing space. Whether you’re grappling with debt or trying to overcome generational financial trauma, these circles provide a rare opportunity to reflect and grow. **Authenticity Over Optics: Building Real Connections** Token diversity isn’t the answer, and Jaskiran is crystal clear about that. In this part of the episode, she emphasizes the importance of using inclusive language, showcasing real impact, and building spaces where people truly feel seen and heard. ### Links & Resources: - [Fearless Funding School](https://www.morediversevoices.com/course-fearless-funding-school/?ref=londoncoworkingassembly.com) - [Jaskiran Mangat](https://open.substack.com/users/200308958-jaskiran-mangat?utm%5Fsource=mentions) on Substack - Jaskiran’s [Finance Therapy](https://open.substack.com/pub/financetherapy/p/broke-not-broken-world-suicide-prevention?r=3bk3h&utm%5Fcampaign=post&utm%5Fmedium=web) publication on Substack. - [Follow Jaskiran on Instagram (@MoneyWithJas)](https://www.instagram.com/moneywithjas?ref=londoncoworkingassembly.com) - [Atomic Report on Diversity in Venture Capital](https://www.atomico.com/?ref=londoncoworkingassembly.com) - Join the [Monthly Finance Therapy Circles](https://lu.ma/r049k4so?ref=londoncoworkingassembly.com) on Luma - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join The Coworking Community Builder Cohort](https://thirdplaceworks.com/community-builder-cohorts/?ref=londoncoworkingassembly.com) - [Register for European Coworking Day, May 2025](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [Get Your Pass for the Workspace Design Show London 2025](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [Join the 8k Members in the LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - Connect with Bernie on [LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) - Connect with Jaskiran on [LinkedIn](https://www.linkedin.com/in/jaskiranmangat/?ref=londoncoworkingassembly.com) --- ## **One more thing** Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability. These values aren’t just ideas—they shape the spaces where we gather, work, and grow. We hope this resonates with you. If it does, please rate, follow, and share the podcast. Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities. **Community is the key 🔑** ### Ending the Year Strong: Self-Care Systems for Community Builders with Emily & Bernie URL: https://londoncoworkingassembly.com/ending-the-year-strong-self-care/ Last updated: 2024-12-05T21:53:39.000Z Ending the Year Strong: Self-Care Systems for Community Builders with Emily & Bernie 0:00 /200 1× ### **Episode Summary:** The holidays: a time for joy, stress, and the kind of existential overhead that keeps coworking community builders awake at night. In this no-nonsense holiday episode of the Coworking Values Podcast, co-hosts Emily and Bernie strip away the fluff to talk about what matters—finding your footing when the season feels overwhelming. Whether ditching toxic perfectionism, staying sane with lightweight rituals, or using coworking spaces as quiet sanctuaries, Bernie and Emily offer sharp insights and real talk to help you reset, recharge, and show up strong in the new year. This isn’t just a holiday survival guide—it’s a blueprint for thriving as a coworking community builder, no matter the season. --- ### **Timeline Highlights:** - \[0:00\] – A swashbuckling intro with Bernie and Emily. - \[0:39\] – Holiday stress: why we dread it and how to shift your mindset. - \[2:04\] – Meditation, walking, and grounding rituals that actually work. - \[3:25\] – Why toxic perfectionism ruins self-care—and how to break the cycle. - \[4:01\] – “Staying speed”: Emily’s guide to avoiding holiday burnout. - \[6:02\] – The loneliness paradox for coworking community managers. - \[8:39\] – Lightweight rituals to keep you grounded without piling on stress. - \[11:20\] – Brain dumps, morning pages, and the magic of clearing mental clutter. - \[12:17\] – Why coworking spaces shine during the quiet holiday season. - \[14:00\] – Letting workflows ebb and flow without panicking about momentum. - \[18:34\] – Existential overhead and how to escape its grip. - \[22:34\] – The 2-minute rule: stop overthinking small tasks and get them done. - \[27:30\] – Emily’s final thoughts on why real relaxation matters. --- ### **Detailed Episode Breakdown:** **Surviving the Holiday Hustle** Emily calls out the stress cocktail of the holiday season: equal parts dread, guilt, and too many unspoken expectations. Her antidote? A mix of sunlight, mindfulness, and movement—because sometimes a walk in the cold is all it takes to clear the mental fog. **Toxic Perfectionism: Why It’s Killing Your Vibe** Bernie and Emily dive into the perfectionism trap—how it masquerades as self-care but drains you. Emily doesn’t pull punches: “All perfectionism is toxic; let’s be real.” The antidote? Acceptance, small wins, and learning to stop fighting battles you’ve already won. **How to Stop Your Brain from Running Its Tab** Emily takes on existential overhead—the mental junk drawer where you store half-finished thoughts, to-dos, and that email you keep forgetting to send. Bernie’s solution? Please write it down, sort it out, and stop letting your brain play personal assistant. Bonus: learn why sticky notes and digital tools can make or break your sanity. **The Loneliness Paradox of Community Managers** Have you ever felt weirdly lost during the holidays? Bernie shares his experience of going from helping everyone in the coworking space to suddenly being alone. Emily reframes this “essential wound” as a chance to sit with yourself, accept your imperfections, and recharge for the new year. **Lightweight Rituals for Heavy Seasons** Forget overhauling your life during the holidays. Emily’s take: pick three small things—drink water, take a walk, clear your inbox—and let those wins stack up. Bernie shares his plan to ease back into running after months off, focusing on steady progress instead of chasing past glory. **Why Quiet Coworking Spaces Are a Hidden Gem** Emily reminds listeners that coworking spaces are perfect for quiet reflection and side projects during the holidays. Whether travelling or staying put, grab a coworking day pass and enjoy the calm while everyone else is in holiday chaos. **Using Reflection to Jumpstart January** Bernie shares how the 12-week Year framework helps him reflect on past goals and plan for the future during the holiday slowdown. Emily adds her tip: use the downtime to clear existential clutter, set task reminders, and schedule your jumpstart day for January. ### Links & Resources**:** - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join The Coworking Community Builder Cohort](https://thirdplaceworks.com/community-builder-cohorts/?ref=londoncoworkingassembly.com) - [Register for European Coworking Day, May 2025](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [Get Your Pass for the Workspace Design Show London 2025](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [Join the 8k Members in the LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) - [Connect with Emily on LinkedIn](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) --- ## **One more thing** Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability. These values aren’t just ideas—they shape the spaces where we gather, work, and grow. We hope this resonates with you. If it does, please rate, follow, and share the podcast. Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities. **Community is the key 🔑** ### Inclusive Coworking and the European Accessibility Act with Kristina Schneider URL: https://londoncoworkingassembly.com/inclusive-coworking-and-the-european/ Last updated: 2024-12-04T00:59:46.000Z Inclusive Coworking and the European Accessibility Act with Kristina Schneider 0:00 /200 1× In this episode of the **Coworking Values Podcast**, Emily speaks with **Kristina Schneider**, co-founder of **Cobot** and a dedicated advocate for inclusion, diversity, equity, and accessibility. Together, they explore how the forthcoming **European Accessibility Act (EAA)** will shape the future of coworking spaces and the tools they rely on, ensuring they are welcoming and accessible to all. Kristina offers practical points on how the EAA, set to be enforced in June 2025, will reshape coworking spaces. She highlights why accessibility isn’t just about meeting regulations—it’s about creating communities where everyone has a fair shot at belonging, whether walking into a coworking space or navigating a website. Drawing from her decade of experience in coworking, software development, and event design, Kristina argues why this matters now more than ever. This episode serves as both a practical guide and a rallying cry for coworking community builders and operators to build physical and digital spaces that genuinely include everyone. --- ### **Timeline Highlights** - \[0:01\] – Introduction to the episode and today’s guest, Kristina Schneider of Cobot. - \[0:45\] – What is Cobot? A coworking management software born out of necessity in Berlin’s coworking scene. - \[1:30\] – Embedding accessibility, diversity, and inclusion into Cobot’s product and team culture. - \[2:59\] – Kristina’s personal experiences that shaped her commitment to accessibility. - \[4:27\] – Translating physical space accessibility into digital design principles. - \[7:23\] – Preparing for the European Accessibility Act: What coworking spaces need to know. - \[10:36\] – Why accessibility isn’t just ethical—it’s a wise business decision. - \[16:39\] – Cobot’s plans for improving accessibility in coworking spaces. - \[19:15\] – Where to connect with Kristina online for more insights. --- ### **Episode Breakdown** **Cobot: A Solution Born from Coworking** Kristina explains how Cobot evolved from a tool for their own coworking space to software serving over 80 countries. With a background in design and development, Kristina and her team deeply understand the challenges coworking operators face and how technology can help solve them. **The Human Side of Accessibility** Sharing personal stories and professional experiences, Kristina discusses why accessibility matters. From family members navigating disabilities to lessons learned as an event organiser, she emphasizes how small design choices can make a big difference in participation and inclusion. **Digital Accessibility: Designing Beyond the Screen** Kristina connects the dots between physical and digital accessibility. Whether ensuring contrast ratios for visually impaired users or optimizing apps for screen readers, she explains how coworking operators can make their digital tools work for everyone. **Navigating the European Accessibility Act** With enforcement starting June 2025, Kristina highlights the urgency for coworking spaces to audit their tech stacks. She explains the basics of the European Accessibility Act and shares practical compliance tips, underscoring its benefits for business and the community. **Empathy in Product Design** Cobot’s team-wide accessibility training, from screen reader usage to inclusive branding, showcases how empathy can drive better design. Kristina outlines their proactive steps, including updates to customization features, to ensure accessibility remains a core focus. **Resources for Building Accessible Coworking Spaces** Kristina shares practical advice: Start by talking to your tech providers and explore the implementation of the European Accessibility Act in your country. She also highlights Cobot’s blog as a go-to resource for coworking spaces looking to enhance their accessibility efforts. --- ### Links & Resources**:** - [Making Coworking More Inclusive: A Guide to Meeting the WCAG 2.1 AA Standard for Online Accessibility](https://blog.cobot.me/coworking-online-accessibility/?ref=londoncoworkingassembly.com) - [Cobot.me](https://www.cobot.me/en?ref=londoncoworkingassembly.com) - [Coworking I.D.E.A. Project](https://coworkingidea.org/?ref=londoncoworkingassembly.com) - [Inclusion, Diversity, Equity, and Accessibility (IDEA) Handbook](https://coworkingassembly.eu/handbook/?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join The Coworking Community Builder Cohort](https://thirdplaceworks.com/community-builder-cohorts/?ref=londoncoworkingassembly.com) - [Register for European Coworking Day, May 2025](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [Get Your Pass for the Workspace Design Show London 2025](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [Join the 8k Members in the LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) - [Connect with Kristina on LinkedIn](https://www.linkedin.com/in/kristina-kriesse-schneider/?ref=londoncoworkingassembly.com) ### Making Local Communities Stronger: Stories and Ideas You’ll Relate To URL: https://londoncoworkingassembly.com/making-local-communities-stronger/ Last updated: 2026-04-04T09:38:46.000Z --- > The 'link in the show notes' is the back channel and round-up for everything related to the [Coworking Values Podcast](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) that we discuss in the show. > > We've had over 200 conversations and share perspectives and personal stories from people doing the everyday work. > > The podcast is co-hosted by [Emily Breder](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com), [Tony Bacigalupo](https://www.linkedin.com/in/tonybacigalupo/?ref=londoncoworkingassembly.com) and [Bernie J Mitchell](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) (that's me!) > > In collaboration with [David O'Coimin](https://www.linkedin.com/in/davidocoimin/?ref=londoncoworkingassembly.com) at [Nook Wellness Pods](https://www.linkedin.com/company/nookwellnesspods/?ref=londoncoworkingassembly.com), we document inclusion, diversity, accessibility and equity in the coworking movement. > > 🌏 The best place in the world to follow the podcast is by joining the email on [Substack here](https://coworkingvaluespodcast.substack.com/). --- ## 🎙 Podcast Highlights: Stories of Connection and Community > 1\. **"Designing for Neurodiversity" with** [Guenaelle Watson](https://www.linkedin.com/in/guenaelle-watson-111758a/?ref=londoncoworkingassembly.com) > > \- *Key Takeaway*: Creating spaces that embrace neurodiverse individuals fosters a sense of belonging and enhances collaboration. Guenaelle discusses practical steps to make coworking environments more inclusive. > > \- *Quote*: *"When we design with empathy, we create spaces where everyone feels they belong."* > > 2\. **"Boosting Coworking Impact Through Grants" with** [Jamila Daley](https://www.linkedin.com/in/jamiladaleyjeffers/?ref=londoncoworkingassembly.com) > > Key Takeaway: Accessing grants can significantly enhance the resources available to coworking spaces, enabling them to serve their communities better. > > Jamila shares strategies for identifying and securing funding opportunities. > > \- *Quote*: *"Grants can be a game-changer for coworking spaces looking to expand their impact."* > > 3\. **"Building Coworking Communities in Hungary" with** [Szilvia Filep](https://www.linkedin.com/in/szilvia-filep/?ref=londoncoworkingassembly.com) > > \- *Key Takeaway*: Coworking isn't just for urban areas. Szilvia's experience demonstrates how coworking can thrive in rural settings, fostering innovation and community engagement. > > \- *Quote*: *"Even in the smallest towns, coworking can ignite collaboration and growth."* > > 4\. **"Mindful Leadership and Building Confidence" with** [Claire Billings](https://www.linkedin.com/in/claire-billings-2217846/?ref=londoncoworkingassembly.com) > > \- *Key Takeaway*: Claire shares her journey from marketing leader to coach, focusing on helping individuals embrace authenticity and overcome challenges like imposter syndrome. Her approach blends mindfulness with actionable leadership strategies. > > \- *Quote*: *"When we’re truly present with ourselves, we show up as the best version of who we are—and that’s where growth begins."* --- ## 🔗 Connecting the Dots: Themes Across Episodes > Recent podcast episodes have highlighted one powerful truth: coworking thrives when it’s built on inclusion and genuine connection. > > [Guenaelle Watson](https://www.linkedin.com/in/guenaelle-watson-111758a/?ref=londoncoworkingassembly.com) shared how designing for neurodiversity can create spaces where everyone feels valued and productive. > > [Szilvia Filep](https://www.linkedin.com/in/szilvia-filep/?ref=londoncoworkingassembly.com) ’s work in Hungary reminds us that coworking isn’t just for big cities—it can transform smaller communities into innovation hubs. > > [Claire Billings](https://www.linkedin.com/in/claire-billings-2217846/?ref=londoncoworkingassembly.com) brought it home with her reflections on mindfulness and leadership, showing how confidence and clarity unlock potential. > > While [Jamila Daley](https://www.linkedin.com/in/jamiladaleyjeffers/?ref=londoncoworkingassembly.com) revealed how grants can be a game-changer for coworking spaces looking to grow their reach and impact. > > Together, these voices underscore a crucial idea: coworking spaces succeed when they meet people where they are and give them the tools to grow. > > Looking back at earlier episodes, like our conversation with [Vanessa Sans](https://www.linkedin.com/in/vanessasans/?ref=londoncoworkingassembly.com) on building localized coworking communities. > > We see a consistent thread: spaces that prioritise people over profit and take an active role in their neighbourhoods aren’t just successful—they’re essential. > > ▶️ Join us and listen on [Substack here](https://coworkingvaluespodcast.substack.com/). --- ## 🌍 The Role of Local Neighborhood Coworking Spaces > A coworking space isn’t just a place to work—it’s a foundation for community. > > From freelancers finding the focus to remote workers craving connection, neighbourhood coworking spaces meet real needs. > > These spaces unite people from different backgrounds, creating a shared environment where ideas flow, opportunities arise, and communities strengthen. > > Our episodes with [Freddie Fforde](https://www.linkedin.com/in/freddiefforde/?ref=londoncoworkingassembly.com), founder of [Patch](https://www.linkedin.com/company/patchplaces/?ref=londoncoworkingassembly.com), and [Stacey Sheppard](https://www.linkedin.com/in/staceysheppard/?ref=londoncoworkingassembly.com), founder of [TRIBE | Coworking Space ](https://www.linkedin.com/company/tribekw/?ref=londoncoworkingassembly.com), shared real-life examples of how this works. > > By focusing on accessibility, collaboration, and local engagement, coworking spaces can drive social and economic transformation where it is most needed. > > ▶️ Join us and listen on [Substack here](https://coworkingvaluespodcast.substack.com/). --- ## 🔗 9 Links worthy of your attention - **Unreasonable Connection**: A one-hour online event to meet people, share ideas, and spark real connections—no fluff, just conversation. [RSVP here.](https://unreasonableconnection.scoreapp.com/?ref=londoncoworkingassembly.com) - **The next big London event:** Feb 2025 [Workspace Design Show London](https://www.linkedin.com/company/workspace-design-show/?ref=londoncoworkingassembly.com) \- [RSVP](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com). - **Workspace Opportunity in South Kilburn**: A chance to partner on an exciting new project at The Carlton & Granville - led by [Dale Thomson](https://www.linkedin.com/in/ACoAAAEmNbsBoPz7ts9oFycM2%5Fq3NxvIowT530w?miniProfileUrn=urn%3Ali%3Afs%5FminiProfile%3AACoAAAEmNbsBoPz7ts9oFycM2%5Fq3NxvIowT530w&ref=londoncoworkingassembly.com) \- [More Here](https://www.southkilburntrust.org/eoi?ref=londoncoworkingassembly.com) - **LinkedIn Coworking Group**: With 8,000+ members, you can start building conversations with 850+ weekly visitors. [Visit Here.](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - **For Industry moves:** join [Hector Kolonas](https://www.linkedin.com/in/inztinkt/?ref=londoncoworkingassembly.com) and [Mike LaRosa](https://www.linkedin.com/in/mjlarosa/?ref=londoncoworkingassembly.com) \- [This week in coworking](https://included.co/this-week-in-coworking/?ref=londoncoworkingassembly.com) - **Coworking Survey:** By [Deskmag - The Coworking Magazine](https://www.linkedin.com/company/deskmag/?ref=londoncoworkingassembly.com) Share how things are going in your space - It takes less than 10 minutes and is entirely anonymous: [CoworkingTrends.co](http://coworkingtrends.co/?ref=londoncoworkingassembly.com) - **Read this article:** *Freelancers: How Coworking Communities Ensure You Keep Getting Paid* by [Creative Works Space](https://www.linkedin.com/company/creativeworks-space/?ref=londoncoworkingassembly.com) in E17 -> [Read it here](https://www.creativeworks.space/freelancers-how-coworking-communities-ensure-you-keep-getting-paid/?ref=londoncoworkingassembly.com). - **Read this article:** *Should You Close or Keep Marketing Your Coworking Space Over the Xmas Holidays?* \- [Read it here](https://www.linkedin.com/pulse/should-you-close-keep-marketing-your-coworking-space-over-mitchell-i7ble/?trackingId=jfhqrX9qTOqmhnGtcydJAw%3D%3D&ref=londoncoworkingassembly.com). - **Coworking Community Builder Cohort**: Get support, build systems, and focus on what matters in your coworking space. [Join the waitlist](https://cohort.scoreapp.com/?ref=londoncoworkingassembly.com) --- ## 📅 Save The Date: European Coworking Day, May 2025 European Coworking Day is your chance to spotlight coworking spaces' incredible impact on our lives and communities. - **Host an Event**: Bring your community together with workshops, networking sessions, or an open house. - **Share Your Story**: Use social media to highlight how your space has made a difference. - **Collaborate** Partner with local businesses or other coworking spaces to create something meaningful. - **You can start talking** to other coworking spaces you know to share ideas and build collective momentum. - Head here: [European Coworking Day.](https://coworkingday.eu/?ref=londoncoworkingassembly.com) --- ## One more thing Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability. These values aren’t just ideas—they shape the spaces where we gather, work, and grow. We hope this resonates with you. If it does, please rate, follow, and share the podcast. Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities. **Community is the key 🔑** --- P.S. If you have any questions about anything, DM us on LinkedIn here on Substack We’re here to do it with you. > ▶️ Join us and listen on [Substack here](https://coworkingvaluespodcast.substack.com/). ### Staying Visible: Marketing Your Coworking Space Over the Holidays URL: https://londoncoworkingassembly.com/staying-visible-marketing-your-coworking/ Last updated: 2024-11-27T21:05:13.000Z Staying Visible: Marketing Your Coworking Space Over the Holidays 0:00 /200 1× #### **Episode Summary:** Holidays can feel like a weird limbo for coworking spaces. Do you lock up, take a break, and hope for the best? Or do you keep communicating, even if it feels like no one’s paying attention? In this episode, Bernie and Emily dig into the realities of running a coworking space during the festive season. They strip away assumptions and explore what works—staying open for members, scheduling clever marketing, and gearing up for the January rush without burning out. It’s not about doing everything; it’s about doing the right things. If you’re wondering how to strike that balance, this conversation will give you a fresh perspective and actionable ideas for the new year. --- #### **Timeline Highlights:** \[0:00\] – Bernie and Emily reflect on the holiday mindset for coworking spaces. \[1:50\] – Should you keep your space open, and what does “open” really mean? \[2:25\] – Why people *pay attention over the holidays (even if it doesn’t feel like it*). \[7:33\] – The January membership surge—and why December marketing matters. \[10:50\] – How to stay visible without exhausting your team. \[12:53\] – Are holiday discounts worth it, or do they undercut your value? \[16:08\] – The Coworking Community Builder Cohort: what it is and why it works. --- #### **Detailed Episode Breakdown:** **Should You Stay Open During the Holidays?** Bernie and Emily kick things off by addressing a classic dilemma: close the space or keep it running. They discuss how “staying open” doesn’t have to mean full-service operations. For many members, just knowing they can access the space—even if it’s “unpersoned”—is enough. It’s about creating clarity and maintaining trust with your community. **Why Marketing in December Isn’t a Waste of Time** The holidays often get written off as a dead zone for communication. Bernie calls this out as a myth. With less competition online, your posts and emails have a better chance of cutting through. Emily adds that the holidays are a time for people—especially freelancers and remote workers—to reflect on what’s next. This is your moment to show how your coworking space can be part of their 2025 story. **January: The Golden Month for Memberships** The data is clear: January is prime time for coworking sign-ups. Bernie shares why consistent, low-effort marketing in December can put your space front and center when people make their new year plans. Emily emphasizes that communication doesn’t need to be flashy—it just needs to remind people you’re there and ready to help them start strong. **Staying Visible Without Burning Out** Keeping your team energized during the holidays is non-negotiable. Bernie and Emily break down the essentials: automate emails, schedule posts, and use tools like Slack or WhatsApp to maintain lightweight communication with members. Keeping things simple and consistent keeps you connected without overloading yourself or your staff. **Holiday Offers That Work Without Cheapening Your Space** Discounting memberships can backfire, making your space feel less valuable. Instead, Bernie suggests offering day passes or short-term memberships to attract people looking for a quiet, professional environment during the holidays. These small, thoughtful touches can introduce new members without sacrificing your long-term goals. **Why Freelancers and Remote Workers Seek Coworking During the Holidays** With offices often shut and home life in complete holiday chaos, professionals need a place to focus. Emily points out that suburban and neighbourhood coworking spaces are perfectly positioned to meet this demand. Bernie adds that the rising awareness of flexible workspaces means more people are searching for nearby options—and you want your space to be the one they find. **The Coworking Community Builder Cohort: Real Support, No Fluff** The conversation wraps with an introduction to the **Coworking Community Builder Cohort**. Bernie and Emily explain how this 12-week program allows owners and community managers a place to connect, plan, and build productivity systems that work for them. It’s not about selling solutions; it’s about working together to create approaches that fit your space, community, and goals. --- #### **Why This Episode Matters** This isn’t your typical holiday advice. Bernie and Emily examine the practical, no-nonsense challenges of running a coworking space during one of the year’s most unpredictable seasons. They offer a clear path forward that respects the realities of running space while showing how small, thoughtful actions can set you up for success in January and beyond. --- ### Links & Resources**:** - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join The Coworking Community Builder Cohort Waitlist](https://cohort.scoreapp.com/?ref=londoncoworkingassembly.com) - [Register for European Coworking Day, May 2025](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [Get Your Pass for the Workspace Design Show London 2025](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [Join the 8k Members in the LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) - [Connect with Emily on LinkedIn](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) --- ## **One more thing** Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability. These values aren’t just ideas—they shape the spaces where we gather, work, and grow. We hope this resonates with you. If it does, please rate, follow, and share the podcast. Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities. **Community is the key 🔑** ### Creating Inclusive Spaces: Rethinking Networking for Non-Parents with Lisa Kissane URL: https://londoncoworkingassembly.com/creating-inclusive-spaces-rethinking/ Last updated: 2024-11-21T23:14:23.000Z Creating Inclusive Spaces: Rethinking Networking for Non-Parents with Lisa Kissane 0:00 /200 1× ### **Episode Summary**: In this episode, Bernie chats with writer and community host Lisa Kissane about creating spaces where everyone feels seen and valued. Lisa shares her journey from freelance copywriting to writing personal essays, building a supportive community for non-parents, and embracing creativity. Together, they discuss the challenges of navigating societal expectations, fostering inclusivity in coworking spaces, and how writing can be a powerful tool for self-discovery and connection. If you’ve ever struggled to find your place in traditional networks or want to make coworking spaces more welcoming, this conversation is for you. --- ### Timeline Highlights: \[0:23\] – Bernie introduces Lisa and her journey into writing and hosting a unique networking group for non-parents. \[1:44\] – Why do we need networking groups for non-parents and Lisa’s personal stories? \[3:05\] – The social challenges of being childless in professional spaces. \[6:17\] – Understanding pronatalism and its impact on societal norms. \[7:48\] – How coworking spaces can create inclusive environments for everyone. \[10:35\] – Icebreakers that move beyond the “Do you have kids?” question. \[13:57\] – How Lisa’s group, Flow, fosters genuine connection and support. \[16:30\] – Embracing creativity and self-discovery after a life-changing loss. \[24:39\] – The Artist’s Way, 750 Words, and the importance of creative rituals. \[27:06\] – How to connect with Lisa and learn more about Flow. --- ### Detailed Episode Breakdown: **Writing as a Tool for Healing and Identity** Lisa shares her transformation from freelance copywriting to writing personal essays and memoirs. After navigating grief and societal expectations, she found writing to be a lifeline, helping her embrace her identity and purpose. **Challenging Societal Norms with Flow** Lisa talks about founding Flow, a networking group for non-parents, to create a safe, judgment-free space. The group avoids assumptions and pressures around parenting, allowing members to focus on professional and personal growth. **Making Coworking Spaces Inclusive** Bernie and Lisa explore how coworking spaces can foster inclusivity by avoiding assumptions and creating environments where everyone feels welcome. Lisa suggests actionable steps, like rethinking icebreaker questions and respecting personal boundaries. **The Artist’s Way and Daily Creative Practices** Lisa dives into her experience with *The Artist’s Way* by Julia Cameron and the value of daily writing through platforms like 750 Words. These practices have helped her embrace creativity and build a fulfilling life centred around writing. **Connecting with Lisa** Lisa encourages non-parents and anyone interested in her work to connect through LinkedIn or Medium, where she shares her writing and ideas. --- ### Links & Resources: **Mentioned in This Episode:** - [Really Honest Business](https://www.reallyhonest.business/?ref=londoncoworkingassembly.com) - [Flow Non-Parent Business Community](https://nonparentflow.com/?ref=londoncoworkingassembly.com) - [Drive Collaborative Network](https://www.drivethenetwork.com/?ref=londoncoworkingassembly.com) - here on Substack - [Lisa’s Writing on Medium](https://medium.com/@lisaannkissane?ref=londoncoworkingassembly.com) - [750 Words](https://750words.com/?ref=londoncoworkingassembly.com) - [The Artist’s Way](https://juliacameronlive.com/the-artists-way/?ref=londoncoworkingassembly.com) ### **Additional Links:** - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join The Coworking Community Builder Cohort Waitlist](https://cohort.scoreapp.com/?ref=londoncoworkingassembly.com) - [Register for European Coworking Day, May 2025](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [Get Your Pass for the Workspace Design Show London 2025](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [Join the 8k Members in the LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) - [Connect with Lisa on LinkedIn](https://www.linkedin.com/in/reallyhonestbusiness/?ref=londoncoworkingassembly.com) --- ## **One more thing** Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability. These values aren’t just ideas—they shape the spaces where we gather, work, and grow. We hope this resonates with you. If it does, please rate, follow, and share the podcast. Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities. **Community is the key 🔑** ### AI, Storytelling, and Exceptional Service: Insights with Sonya Whittam & Julie Firth URL: https://londoncoworkingassembly.com/ai-storytelling-and-exceptional-service/ Last updated: 2024-11-19T23:36:54.000Z AI, Storytelling, and Exceptional Service: Insights with Sonya Whittam & Julie Firth 0:00 /200 1× ## **Episode Summary:** In this episode, Bernie chats with [**Julie**](https://www.linkedin.com/feed/?ref=londoncoworkingassembly.com) and [**Sonya**](https://www.linkedin.com/feed/?ref=londoncoworkingassembly.com), founders of STORY22, to unpack the real deal of AI, content, and customer service for running your coworking business. They share their journey from StoryBrand guides to leveraging AI tools for content creation and strategy. Together, they explore how coworking professionals can incorporate AI into marketing, streamline content creation, and adapt to ever-changing customer needs. Sonya and Julie also dive into the intersection of customer service and marketing, inspired by concepts from *Unreasonable Hospitality*. --- ## **Timeline Highlights:** \[0:02\] – Introduction: Helping coworking professionals with tailored cohorts. \[0:23\] – Bernie welcomes Sonya and Julie, co-founders of Story 22. \[1:11\] – Julie and Sonya's backgrounds and journey to StoryBrand. \[3:36\] – How AI sparks creativity and boosts marketing quality. \[8:15\] – Practical tips for coworking spaces to start using AI. \[16:01\] – The "gold and pencil" analogy for adaptable marketing. \[25:15\] – AI's role in enhancing StoryBrand application. \[30:41\] – How exceptional customer service empowers marketing. \[34:47\] – Where to find Sonya and Julie online. --- ## **Detailed Episode Breakdown:** **Unlocking Creativity with AI** Julie and Sonya discuss how AI tools like ChatGPT and Perplexity help streamline idea generation, improve content quality, and save time—once you’ve mastered the learning curve. From brainstorming to refining tone, AI has become their creative partner. However, they emphasize that AI requires human oversight to validate content and maintain authenticity. **Tailoring AI for Marketing and Coworking** Sonya shares her insights on using different AI tools for specific tasks. AI can support email marketing, blog creation, and Instagram strategy for coworking folks. The key is persistence: learning to prompt effectively and understanding each tool’s unique “personality” leads to better results. **Customer Service Meets Marketing** Drawing inspiration from [*Will Guidara's Unreasonable Hospitality*](https://www.unreasonablehospitality.com/?ref=londoncoworkingassembly.com#TheBook), Sonya and Julie explain how exceptional customer service can reduce marketing efforts. They encourage coworking spaces to focus on creating "wow" moments for members, fostering trust and loyalty. **StoryBrand and AI: Finding the Balance** Sonya and Julie, as seasoned StoryBrand guides, explain why AI can’t replace human strategic thinking. While AI can accelerate processes like competitor analysis or avatar development, it lacks the context and nuance needed for compelling storytelling. StoryBrand still requires human insight to craft a meaningful brand script. ## **Links & Resources:** - [Story 22 Website](https://story22.co.uk/?ref=londoncoworkingassembly.com) - [Story 22 LinkedIn Page](https://www.linkedin.com/company/story22?ref=londoncoworkingassembly.com) - [Unreasonable Hospitality Book](https://www.unreasonablehospitality.com/?ref=londoncoworkingassembly.com#TheBook) - [Business Made Simple University](https://businessmadesimple.com/?ref=londoncoworkingassembly.com) - [StoryBrand.com](https://storybrand.com/?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join The Coworking Community Builder Cohort Waitlist](https://cohort.scoreapp.com/?ref=londoncoworkingassembly.com) - [Register for European Coworking Day, May 2025](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [Get Your Pass for the Workspace Design Show London 2025](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [Join the 8k Members in the LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) - [Connect with Sonya Whittam on LinkedIn](https://www.linkedin.com/in/sonyawhittam/?ref=londoncoworkingassembly.com) - [Connect with Julie Firth on LinkedIn](https://www.linkedin.com/in/julie-firth-storybrandguide/?ref=londoncoworkingassembly.com) --- ## **One More Thing** Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability. These values aren’t just ideas—they shape the spaces where we gather, work, and grow. We hope this resonates with you. If it does, please rate, follow, and share the podcast. Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities. Community is the key 🔑. ### 21st Century Community: Work & Social Change with Stephen Carrick-Davis URL: https://londoncoworkingassembly.com/21st-century-community-work-and-social/ Last updated: 2024-11-14T09:19:56.000Z 21st Century Community: Work & Social Change with Stephen Carrick-Davis 0:00 /200 1× **Episode Summary:** In this episode, Bernie chats with Stephen Carrick-Davis, founder of FaceWork and a passionate advocate for creating work opportunities through community spaces. Together, they explore how the FaceWork maker space initiative in South London is breaking down barriers to employment, supporting refugees, and redefining what it means to “make” jobs instead of just seeking them. They discuss how coworking can serve as a modern community hub, fostering connection, resilience, and local engagement in ways that support those often excluded from traditional labour markets. --- ## **Timeline Highlights:** \[0:03\] – Emily introduces the [Third Place Works](https://thirdplaceworks.com/?ref=londoncoworkingassembly.com) Coworking Community Builder Cohort \[0:24\] – Bernie introduces Stephen Carrick-Davis and the impact of FaceWork \[1:25\] – Makerspace and its effects on local London communities \[2:32\] – Social impact coworking: Bridging the gap for those furthest from the job market \[5:51\] – Stephen on job making vs. job seeking and redefining ‘making’ \[8:34\] – Shallow entry points: A new perspective on the world of work \[10:49\] – Making as social integration: How FaceWork builds community \[12:15\] – The importance of intergenerational connections in neighbourhoods \[13:54\] – Rebuilding local trust and connection post-COVID \[17:30\] – Why coworking spaces should serve as community hubs \[20:14\] – The high street as a new coworking frontier \[23:51\] – Lessons from Spain: Community at the school gate \[28:15\] – Stephen’s approach to empowering refugee communities --- ## **Detailed Episode Breakdown:** **The Impact of Makerspaces: Bridging Gaps in London** Stephen explores the purpose behind FaceWork’s maker space initiative, a community-driven project in South London aimed at helping those on the fringes of the job market. From supporting refugees to rethinking job-making, Stephen highlights how the maker space model is about more than just workspace—it’s about connection, empowerment, and real-world change. **Job Seeking vs. Job Making: A New Mindset for Work** Bernie and Stephen discuss the powerful concept of “making” jobs rather than simply seeking them. For Stephen, making isn’t just about physical creation and building connections, skills, and opportunities, especially for those facing language or cultural barriers in traditional job-seeking processes. **Reimagining Community Spaces for Social Good** Stephen shares his vision for community-led coworking spaces, reflecting on the need for accessible, ‘high-street coworking spaces.’ This isn’t just about business; it’s about creating local hubs where connections are formed and trust is built. Stephen believes these spaces can foster a new era of social integration and local cohesion. **Learning Through Experience: Shallow Entry Points in Work** The conversation turns to shallow entry points, an approach that allows people to ease into the job market through accessible, low-pressure environments. Stephen likens this to a “swimming pool” approach, where people can wade in without feeling overwhelmed, offering refugees and younger generations a chance to develop confidence and skills gradually. **Rebuilding Social Fabric Post-COVID** Reflecting on lessons learned during COVID, Bernie and Stephen talk about how the pandemic has reshaped local communities. For Stephen, coworking spaces represent modern-day community centres, spaces that can foster relationships across generations and backgrounds. He shares his hopes for coworking to help repair the social fabric, creating environments where people are more connected and supportive of one another. --- ## **The outline for the maker space** --- ## **Links & Resources:** - [FaceWork](https://face.work/?ref=londoncoworkingassembly.com) main website - [FaceWork on Instagram](https://www.instagram.com/facework%5Fgroup/?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](#) - [Join The Coworking Community Builder Cohort Waitlist](https://cohort.scoreapp.com/?ref=londoncoworkingassembly.com) - [Register for European Coworking Day, May 2025](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [Get Your Pass for the Workspace Design Show London 2025](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [Join the 8k Members in the LinkedIn Coworking Group](#) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) - [Connect with Stephen Carrick-Davis on LinkedIn](https://www.linkedin.com/in/stephen-carrick-davies/?ref=londoncoworkingassembly.com) --- ## **One More Thing** Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability. These values aren’t just ideas—they shape the spaces where we gather, work, and grow. We hope this resonates with you. If it does, please rate, follow, and share the podcast. Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities. **Community is the key 🔑** ### From Commuting to Community: A Coworking Revolution with Freddie Fforde URL: https://londoncoworkingassembly.com/from-commuting-to-community-a-coworking/ Last updated: 2024-11-13T23:08:16.000Z From Commuting to Community: A Coworking Revolution with Freddie Fforde 0:00 /200 1× # **Episode Summary** In the Coworking Values Podcast episode, Bernie sits down with Freddie Fforde, the bold mind behind Patch—a company on a mission to bring real life back to UK high streets. Freddie's vision is an intelligent rebellion against the stale, commuter-driven work culture, flipping the script by building coworking spaces that anchor communities and breathe life into local neighbourhoods. Freddie's journey from tech startups to creating Patch is about more than just business; it's a rallying cry for a future where work serves the people. They explore what it means to discard the old "head to the city" mindset and challenge why we commute. This is about connecting people, bringing purpose to local economies, and making coworking spaces the beating heart of communities. Expect no fluff, direct experience, and perspectives on how coworking is evolving to fuel a local revolution—creating spaces that aren't just offices but lifelines for entire communities. # **Timeline Highlights** \[00:01\] - Introduction by Emily and Bernie on [Third Place Works](https://thirdplaceworks.com/?ref=londoncoworkingassembly.com) and resources for coworking space owners. \[00:25\] - Bernie welcomes Freddie Fforde, discussing Patch's mission to create local coworking spaces on every high street. \[02:35\] - Freddie's view on community and coworking: expanding the idea of "work" beyond desks and offices. \[05:20\] - Freddie's first experience with coworking and how it shaped his vision for Patch. \[08:33\] - The "Work Near Home" Manifesto—a look into Freddie's passion for local coworking. \[11:16\] - The commuting model as a "low ambition" idea and why it's time to rethink it. \[16:58\] - The pandemic's impact on coworking and remote work and why the shift to local workspaces is here to stay. \[18:30\] - Partnering with local authorities—Freddie's tips for coworking space owners on collaborating with councils to bring coworking into local economies. \[21:06\] - Revitalizing the high street—how coworking spaces like Patch contribute to town regeneration. \[24:49\] - Freddie's success stories: how Patch's presence on high streets sparks economic and social activity. # **Detailed Episode Breakdown** **Patch's Mission to Build Community-First Coworking Spaces** Freddie shares the story behind Patch and its mission to create spaces that serve as workplaces and vital hubs of local communities. His goal? To bring coworking to every high street across the UK, making workspaces that genuinely meet people where they live. **Challenging Traditional Workspaces** As a company, Patch aims to redefine coworking, moving away from the corporate business centre model to create spaces that feel like true community hubs. Freddie envisions Patch locations hosting various activities, from parenting groups to local clubs, reflecting communities' diverse needs. **Rethinking the Commute** Freddie argues that the traditional commute is a "low ambition" approach to work. With technology allowing people to work closer to home, Patch advocates for a "work near home" approach, which values people's time and enriches local economies. **The Power of Local Partnerships** Freddie discusses his experiences working with local councils and shares advice for coworking operators on aligning with local authorities. By framing coworking spaces as tools for economic and social uplift, coworking operators can become valuable partners in town regeneration. **Technology's Role in Transforming Work** Freddie reflects on how technology, especially post-pandemic, has reshaped the workplace. With data showing a steady trend toward remote work, he believes local coworking spaces have a significant role in the future of work, providing flexible, accessible options that fit people's lives. **Success Stories and Future Vision** Freddie shares examples of Patch's impact on high streets, with stories of local businesses benefiting from coworking spaces that draw people back into town centres. He envisions a future where coworking spaces serve as the new heart of communities, blending work, social connection, and local pride. **Links & Resources** - [Patch Official Website](https://www.patch.work/?ref=londoncoworkingassembly.com) - [Patch Manifesto on Medium](https://medium.com/patchplaces/introducing-work-near-home-why-im-building-patch-a30bef5903df?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join The Coworking Community Builder Cohort Waitlist](https://cohort.scoreapp.com/?ref=londoncoworkingassembly.com) - [Register for European Coworking Day, May 2025](https://www.europeancoworkingday.eu/?ref=londoncoworkingassembly.com) - [Get Your Pass for the Workspace Design Show London 2025](https://www.workspacedesignshow.co.uk/?ref=londoncoworkingassembly.com) - [Join the 8k Members in the LinkedIn Coworking Group](https://www.linkedin.com/groups/8672789/?ref=londoncoworkingassembly.com) - [Connect with Bernie on LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) - [Connect with Freddie Fforde on LinkedIn](https://www.linkedin.com/in/freddiefforde/?ref=londoncoworkingassembly.com) # **One more thing** Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability. These values aren't just ideas—they shape the spaces where we gather, work, and grow. We hope this resonates with you. If it does, please rate, follow, and share the podcast. Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities. Community is the key 🔑 ### Real Talk on Imposter Syndrome and Embracing Authentic Leadership with Claire Billings URL: https://londoncoworkingassembly.com/real-talk-on-imposter-syndrome-and/ Last updated: 2024-11-07T23:17:13.000Z Real Talk on Imposter Syndrome and Embracing Authentic Leadership with Claire Billings 0:00 /200 1× ## **Episode Summary** In today’s episode, Bernie sits down with Claire Billings, a fierce advocate for self-connection who’s walked the talk of career pivots and personal growth. After 30 years in high-stakes marketing, Claire became a leadership coach. She’s no stranger to the highs and lows of self-doubt and the chaotic world of career transitions, and she’s here to share how mindfulness, hard-earned confidence, and a hefty dose of self-trust helped her carve out a path that’s true to herself—and that could help you do the same. This isn’t your typical leadership talk. Bernie and Claire met on [Jamie Catto’s “Bring It”](https://www.jamiecatto.com/?ref=londoncoworkingassembly.com) course, and their connection comes from a shared mission: to help people ‘get real’ with themselves and each other. They dig into the tough stuff—why imposter syndrome persists, why we’re always afraid of change, and why learning to sit with discomfort is the best growth hack. Expect honesty, humour, and the kind of advice you don’t find in self-help books. This episode is for anyone on the edge of a significant change, ready to tune into themselves and take a step forward. --- ## **Timeline Highlights** \[00:02\] - Bernie and Emily introduce the podcast and share resources for coworking professionals. \[00:21\] - Bernie welcomes Claire Billings, noting her journey from marketing to leadership coaching. \[02:08\] - Claire advises her younger self on taking risks and following her instincts. \[03:29\] - Imposter syndrome in the early years—Claire shares about battling self-doubt. \[04:48\] - How mindfulness brought Claire a fresh sense of self-assurance. \[06:43\] - Bernie’s reflections on adapting to new management and workplace shifts. \[11:46\] - Claire on neurodiversity, her work style, and why understanding oneself is vital to effective leadership. \[16:20\] - The power of presence—Claire’s take on being connected to yourself at work. \[19:18\] - The “avoiding the avoid” meditation story—a no-nonsense approach to tackling procrastination. \[22:54\] - Claire on why discomfort is the best catalyst for growth. \[24:29\] - A look at Claire’s “Mindful Leadership Masterclass,” crafted for senior women in marketing and advertising. --- ## **Detailed Episode Breakdown** - **Real Talk for Young Professionals** Claire opens up about her early days in marketing and journalism, sharing advice she’d give her younger self on taking risks and trusting her gut, even when others don’t see the vision. It’s a reminder that growth isn’t easy, and sometimes, you must leap. - **Facing Down Imposter Syndrome** Claire and Bernie dig into the gritty side of imposter syndrome, touching on how this persistent self-doubt shapes so many of our careers. Claire’s journey shows how it can be a battle, but with the right tools, you can learn to carry it without letting it weigh you down. - **Mindfulness as a Power Move** For Claire, mindfulness is more than a trendy buzzword. It’s a tool she’s used to ground herself amid career shifts and significant life changes. Claire shares her journey into mindfulness and offers practical steps for handling the chaos of work and life. - **Learning to Ride Change** Workplace dynamics are constantly shifting, and it’s not always comfortable. Claire shares her experience navigating change, from new bosses to new environments, and offers grounded advice for managing transitions with confidence and resilience. - **The Art of Facing What You’re Avoiding** Bernie recounts a pivotal meditation session with Claire, one focused on breaking the habit of avoidance. They discuss practical mindfulness tips for tackling procrastination, whether it’s the little things or big projects we keep putting off. - **Growth Through Discomfort** Claire’s philosophy is straightforward: growth happens when you step out of your comfort zone. She urges listeners to face their fears and embrace the uncomfortable moments leading to breakthroughs. - **Upcoming Event: Mindful Leadership Masterclass** Claire invites listeners to her upcoming free online session, “[Make The Leap—Recognising Your Authentic Female Leadership Style](https://us06web.zoom.us/meeting/register/tZwuduCppzgvGd3NGRRhg14TJhNFtJgSPjJG?ref=londoncoworkingassembly.com#/registration),” on Tuesday, November 12th. This session is for women leaders in comms, advertising and marketing. It’s a space to connect, reflect, and develop an authentic leadership style that works with your unique strengths. ## Links & Resources - [Claire’s Online Mindful Leadership Masterclass](https://us06web.zoom.us/meeting/register/tZwuduCppzgvGd3NGRRhg14TJhNFtJgSPjJG?ref=londoncoworkingassembly.com#/registration) - Join Claires’s ‘[Marketing Perspectives](https://www.linkedin.com/newsletters/marketing-perspectives-7156575691315036160/?ref=londoncoworkingassembly.com)’ LinkedIn Newsletter here. - [Claires website ](https://clairebillings.uk/?ref=londoncoworkingassembly.com) - [Jamie Catto’s Bring It Teacher Training.](https://www.jamiecatto.com/?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - Join [The Coworking Community Builder Cohort Waitlist](https://cohort.scoreapp.com/?ref=londoncoworkingassembly.com) - Register your space for [European Coworking Day, May 2025](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - Get your pass for the [Workspace Design Show London 2025](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - Join the 7k people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - Connect with Bernie on [LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) - Connect with Claire on [LinkedIn](https://www.linkedin.com/in/claire-billings-2217846/?ref=londoncoworkingassembly.com) ## One more thing Remember, the strength of our communities lies in our collective efforts and shared values. Please rate, follow, share, and leave a review for the Coworking Values Podcast; it helps our show have an even greater impact. It also helps people in the general public and your neighbourhood understand coworking, how it can benefit their local community, and how it can benefit them in building their careers, projects, and work. ### Revitalising Local Economies through Coworking with Julianne Becker URL: https://londoncoworkingassembly.com/revitalising-local-economies-through/ Last updated: 2024-11-06T01:46:01.000Z Revitalising Local Economies through Coworking with Julianne Becker 0:00 /200 1× **Episode Summary:** In this episode, Bernie chats with Julianne Becker, co-founder of Coconat—a unique retreat in the German countryside where coworking and community blend naturally. Julianne shares how Coconat grew from a fresh idea about work-life balance into a thriving coworking and co-living space that has been operating for over a decade. She also describes her role with the [Exile Media Hub](https://coconat-space.com/exile-media-hub/?ref=londoncoworkingassembly.com), a coworking project that supports exiled journalists and refugees and redefines coworking’s social impact in rural spaces. Together, Bernie and Julianne explore how coworking has changed in Germany, especially outside big cities, where local initiatives like the [German Coworking Festival](https://www.coworkingfestival.com/?ref=londoncoworkingassembly.com) have created a network connecting spaces and people nationwide. Julianne explains how small, independent coworking spaces are often the beating heart of their communities and local economies, offering a glimpse into how coworking can be a vital support system for small businesses, freelancers, and the broader community. This episode offers fresh perspectives on rural coworking, community-building, and how coworking spaces are reshaping local economies. **Timeline Summary:** - **\[0:01\]** – Intro to Third Place Works, supporting coworking professionals. - **\[0:34\]** – Meet Julianne Becker, Coconat co-founder and Exile Media Hub project manager. - **\[1:20\]** – Julianne’s journey to managing a coworking and refugee housing project. - **\[2:35\]** – Coconat’s beginnings: creating a new work-life balance concept. - **\[5:19\]** – The impact of COVID on coworking and the “workation” trend. - **\[8:20\]** – How coworking perception shifted in Germany, leading to the German Coworking Festival. - **\[10:28\]** – Supporting independent coworking spaces through festivals. - **\[15:01\]** – Why small businesses are essential to local economies. - **\[17:56\]** – Bringing the public into coworking events for community and economic growth. - **\[20:08\]** – Julianne’s take on rural coworking and the unique community it builds. - **\[23:16\]** – How coworking spaces can participate by opening their doors. **Detailed Episode Breakdown:** **Julianne Becker and Coconat** Julianne introduces herself as the co-founder of Coconat, a rural coworking retreat, and her role is managing the Exile Media Hub. This project brings coworking to a new social level by supporting journalists and refugees. Her dedication to blending coworking with social impact sets a powerful tone for the episode. **Coconat’s Beginnings** Coconat started as an answer to the hustle of city life, offering a way for urban professionals to escape to nature without sacrificing productivity. Julianne shares how she and her partner leapt, creating a place where people could work and unwind in a setting designed for focus and community. It was a fresh idea back then, but it’s grown into something more than they imagined. **COVID’s Mixed Impact on Rural Coworking** While COVID brought more awareness to remote work, Julianne explains why it didn’t quite ignite the “remote work revolution” she’d anticipated. The experience brought new visitors and gave people a taste of flexible work, but the shift in corporate culture was slower than expected, creating new opportunities and some roadblocks. **The German Coworking Festival** The German Coworking Festival was born from a need to put small, independently run coworking spaces on the map. Julianne and Bernie discuss how the festival connects urban and rural spaces across Germany, helping showcase coworking’s role in supporting small businesses and local communities. **Supporting Small Businesses through Coworking** As Julianne and Bernie discuss, independent coworking spaces in Germany serve as support hubs for local businesses and freelancers. The German Coworking Festival highlights these small spaces as economic engines, especially in rural areas, showing how coworking spaces help power local economies. **The Public’s Role in Coworking** Julianne talks about coworking spaces as gathering points for diverse workers, which fosters a deep sense of community. This “coworking connection” builds an economic and social foundation that supports small towns and gives people a reason to engage with coworking beyond the usual city models. **Welcoming the Public to Coworking Events** Julianne wraps up by sharing simple ways coworking spaces can participate in community events, like the festival, just by opening their doors. Using the analogy from “Horton Hears a Who,” she describes how each small voice contributes to a more significant movement. By coming together, independent coworking spaces can show that their impact is more significant than it may seem. ### Links & Resources - [Coconat Workation Retreat](https://coconat-space.com/?ref=londoncoworkingassembly.com) \- Bad Belzig Germany - [Coconat Workation on Instagram](https://www.instagram.com/coconat.workation.retreat/?ref=londoncoworkingassembly.com) - [Exile Media Hub ](https://coconat-space.com/exile-media-hub/?ref=londoncoworkingassembly.com)\- Support Refugee Media Professionals - [Exile Media Hub Brandenburg](https://mict-international.org/t%5Fexhilemediahubbrandenburg?ref=londoncoworkingassembly.com) Main Site - [Horton Hears a Who - Dr Seuss](https://en.wikipedia.org/wiki/Horton%5FHears%5Fa%5FWho%21?ref=londoncoworkingassembly.com) - [10,000 Independents Project](https://10k.city/?ref=londoncoworkingassembly.com) \- Philadelphia USA - [Lisette Sutherland](https://www.linkedin.com/in/lisettesutherland/?ref=londoncoworkingassembly.com) - [German Coworking Festival](https://www.coworkingfestival.com/?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - Join [The Coworking Community Builder Cohort Waitlist](https://cohort.scoreapp.com/?ref=londoncoworkingassembly.com) - Register your space for [European Coworking Day, May 2025](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - Get your pass for the [Workspace Design Show London 2025](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - Join the 7k people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - Connect with Bernie on [LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) - Connect with Julianne on [LinkedIn](https://www.linkedin.com/in/julianne-becker-8468571/?ref=londoncoworkingassembly.com) ## One more thing Remember, the strength of our communities lies in our collective efforts and shared values. Please rate, follow, share, and leave a review for the Coworking Values Podcast; it helps our show have an even greater impact. It also helps people in the general public and your neighbourhood understand coworking, how it can benefit their local community, and how it can benefit them in building their careers, projects, and work. ### Faith Over Fear: Your Key to Success with Stacey Sheppard URL: https://londoncoworkingassembly.com/faith-over-fear-your-key-to-success/ Last updated: 2024-10-29T19:47:46.000Z Faith Over Fear: Your Key to Success with Stacey Sheppard 0:00 /200 1× In this episode of the Coworking Values Podcast, we’re joined by Stacey Sheppard, the unstoppable force behind The Tribe—a coworking space nestled in Berry Pomeroy, near Totnes in Devon, that is changing the game for women in business. Stacey doesn’t just talk about empowering women; she lives it. From her “shepherd leadership” approach to her *Faith Over Fear* initiative, Stacey reminds us that courage isn’t about being fearless; it’s about showing up, even when things get messy. Stacey’s story is more than a roadmap—it’s a rallying cry. She’s carved out a space for women to find their voice, build community, and take the leap into entrepreneurship, no matter how daunting it may seem. Hit play if you’re a coworking space owner, a woman in business, or just someone looking for a spark of real talk and inspiration. Stacey’s approach to building paths for others is raw and honest, and we need more of it today. --- #### Episode Highlights - **\[00:40\]** \- Stacey’s background and her mission to build a supportive space for women in business - **\[01:16\]** \- How “business shepherd” became her guiding approach to leadership - **\[02:39\]** \- Exploring the roots and impact of shepherd leadership at The Tribe - **\[04:28\]** \- Faith over fear: How Stacey’s community initiative helps women tackle challenges head-on - **\[08:54\]** \- Facing self-doubt and starting imperfectly - **\[14:16\]** \- Why consistency beats perfection in podcasting and content creation - **\[22:33\]** \- Building pathways to entrepreneurship for women and young girls - **\[27:17\]** \- The potential for coworking spaces to serve as hubs of support, direction, and connection --- #### Episode Breakdown **Shepherd Leadership: Guiding with Purpose** Stacey has crafted her leadership style around “shepherd leadership.” Rather than adopting the usual labels like coach or mentor, she embraced a role rooted in guidance and connection, focusing on helping her members chart their unique paths through the business landscape. She explains that this style is about leading by example and always tuning into her community’s needs and challenges. **Faith Over Fear: Creating Resilience Through Community** Stacey didn’t just talk about resilience; she lived it, primarily through hurdles like the pandemic and losing her workspace’s original location. Out of these challenges, she launched the “Faith Over Fear” club, a space for members to support each other in facing fears and pursuing big goals. For Stacey, this group embodies the idea that community can be a powerful anchor, providing support and accountability when the journey feels toughest. **Empowering the Next Generation Through Entrepreneurship** Stacey sees coworking as more than just a workplace—a gateway to entrepreneurship. She’s made it her mission to bridge the knowledge gap for women interested in business, providing guidance, mentorship, and practical insights that make the journey less lonely. Through *Athena Magazine*, she also aims to extend these lessons to young girls in Devon, helping them imagine and prepare for careers that might not exist yet, especially in a rapidly changing job landscape. **Starting Imperfectly: The Value of Growth Over Perfection** When trying something new, Stacey believes in starting “badly”—embracing imperfection as a natural step in growth. She shares this approach with her community and her kids, encouraging them to keep going despite rough times. In her view, the absolute joy lies in the journey and the progress that comes from each small step forward, not from waiting until everything feels “just right.” **Realistic Expectations as a Path to Longevity** In her experience, setting realistic expectations is vital for anyone starting something new. Stacey explains how she approached launching her coworking space by researching the market, understanding what to expect, and pacing herself accordingly. This pragmatic mindset has helped her weather the ups and downs of entrepreneurship with a commitment to her mission that keeps her going despite the odds. - [The Design Sheppard](https://www.thedesignsheppard.com/?ref=londoncoworkingassembly.com) Staceys interior design blog - [The Business Sheppard](https://thetribecoworking.co.uk/the-business-sheppard-business-branding-marketing-support/?ref=londoncoworkingassembly.com) - [Athena Magazine](https://athena-magazine-coming-soon.mailerpage.io/?ref=londoncoworkingassembly.com) \- for Devon-based women in business. - [Choosing Faith Over Fear is Your Key to Success](https://thetribecoworking.co.uk/choosing-faith-over-fear-is-your-key-to-success/?ref=londoncoworkingassembly.com) - [The Tribe Coworking Space](https://thetribecoworking.co.uk/?ref=londoncoworkingassembly.com) - [Ira Glass - The Gap Talk](https://vimeo.com/groups/132616/videos/85040589?ref=londoncoworkingassembly.com) - [Peter Block - Six Conversations](https://www.peterblock.com/the-six-conversations/?ref=londoncoworkingassembly.com) - [Workspace Design Show London 2025](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join the next Community Builder Cohort](https://berniejmitchell.com/the-summer-2024-community-manager-cohort/?ref=londoncoworkingassembly.com) - Join the **7k** people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - Save the date 15th May 2025, [European Coworking Day](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - Connect with Bernie on [LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) - Connect with Stacey on [LinkedIn](https://www.linkedin.com/in/staceysheppard/?ref=londoncoworkingassembly.com) ## One more thing Remember, the strength of our communities lies in our collective efforts and shared values. Please rate, follow, share, and leave a review for the Coworking Values Podcast; it helps our show have an even greater impact. It also helps people in the general public and your neighbourhood understand coworking, how it can benefit their local community, and how it can benefit them in building their careers, projects, and work. ### Coworking Jobs: Building Careers with Gareth Jones URL: https://londoncoworkingassembly.com/coworking-jobs-building-careers-with/ Last updated: 2024-10-22T21:01:32.000Z Coworking Jobs: Building Careers with Gareth Jones 0:00 /200 1× # **Episode Summary** In this episode of the Coworking Values Podcast, Bernie welcomes back Gareth Jones, the founder of Town Square, for what feels like his five-hundredth appearance (and we’re glad to have him back!). **Gareth gets honest about the surge in applications they’ve been seeing—over 500 people have applied for roles at their London locations in the last few months alone.** This sudden wave of interest got him thinking, so they’re holding workshops at their Islington space to give people a proper look at what a career in coworking actually means. We dig into why so many people are eyeing coworking jobs now, what it takes to stand out when applying, and why Gareth insists on hiring local talent who know their communities. We also explore how coworking spaces, like the best restaurants, create a buzz of connection and belonging—skills Gareth says come naturally to those who’ve worked in hospitality. Whether you’re curious about the ins and outs of building a career in coworking or you’re just here for a fresh perspective on how these spaces are becoming modern-day community hubs, Gareth’s stories and insights paint a vivid picture of what’s possible when coworking spaces focus on people first. ### Detailed Episode Breakdown **\[00:27\] - Bernie Welcomes Gareth Jones, Founder of Town Square** Bernie introduces Gareth and mentions his long-standing connection with the show. Gareth begins by discussing his experience developing coworking spaces across the UK and the importance of partnering with local communities to establish and grow these spaces. **\[01:02\] - The Surge in Job Applications for Coworking Roles** Gareth reveals that over 500 people applied for jobs in Town Square’s London locations this summer—a surge they had never seen before. In response, Town Square has initiated free workshops to educate job seekers about career opportunities in the coworking sector, broadening awareness and access to these roles. **\[03:12\] - Coworking and Hospitality: Drawing Parallels** Bernie and Gareth chat about how working in coworking spaces mirrors the hospitality industry, especially regarding service and community interaction. Gareth explains how they often seek candidates with hospitality backgrounds due to their transferable skills, which are valuable in managing the dynamic environment of coworking spaces. **\[05:12\] - Who’s Applying for Coworking Jobs?** Gareth examines the diverse backgrounds of the applicants, ranging from hospitality managers to entrepreneurs and even salespeople. He notes that many are drawn to coworking for its community focus and potential for career growth as they seek more stable and meaningful roles. **\[06:41\] - Overqualified Candidates Seeking Stability** Gareth highlights a trend of overqualified candidates applying for entry-level positions, such as community coordinators. He attributes this to the current economic climate, where stability and values-based roles are becoming increasingly important for professionals, regardless of their previous seniority or salary levels. **\[10:18\] - Local Hiring: The Key to Authentic Community Management** Gareth emphasises the importance of hiring locally and integrating proximity as a crucial factor in their recruitment process. Understanding the local community, he argues, significantly boosts the credibility and effectiveness of community managers in engaging members and developing a sense of belonging. **\[12:11\] - Strategies for Effective Recruitment in Coworking** Responding to Bernie’s question, Gareth discusses finding the right talent. He shares his strategy of avoiding traditional job platforms, which often attract candidates lacking genuine interest. Instead, he focuses on leveraging local networks and encouraging team referrals to find the right fit. **\[17:02\] - Scaling Town Square Without Compromising Authenticity** Gareth speaks about the complexities of expanding Town Square while staying true to its community-first ethos. He shares their decision to avoid signing new leases and instead partner with local organisations to build sustainable, community-driven coworking environments. He underscores the importance of adapting while keeping the mission focused on community wealth-building rather than profit-driven expansion. **\[19:32\] - ‘Clickday’: When a Coworking Space Comes to Life** Gareth introduces the concept of ‘Clickday’—when a coworking space reaches its peak energy and activity - when everything ‘clicks’ for the first time. He explains how they aim to increase the frequency of these days, highlighting the patience and persistence needed to build thriving coworking communities, particularly in smaller towns and regions. **\[24:26\] - Upcoming Workshop on October 30th: A Sneak Peek** Gareth promotes an upcoming workshop aimed at job seekers interested in coworking careers. He provides an overview of the event, which will explore the history of coworking, typical job roles, and practical application tips. The workshop is designed to bridge the gap for those unfamiliar with the coworking sector, offering insights into career pathways within the industry. **\[25:00\] - The Future of Coworking as Community Hubs** Bernie and Gareth discuss the growing role of coworking spaces as community hubs, filling the void left by traditional gathering places like pubs and community centres. Gareth explains how coworking is a critical driver for local economic growth, providing a space for collaboration, entrepreneurship, and meaningful connections. ### Links & Resources - [**Coworking Careers Day Event**](https://www.eventbrite.co.uk/e/coworking-careers-day-tickets-1049499881397?aff=oddtdtcreator&ref=londoncoworkingassembly.com) - [Town Square Spaces Website](https://thetownsquare.co.uk/?ref=londoncoworkingassembly.com) - [What if Everyone Could Walk to Work?](https://thetownsquare.co.uk/news/what-if-everyone-could-walk-to-work/?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - Join [The Coworking Community Builder Cohort Waitlist](https://cohort.scoreapp.com/?ref=londoncoworkingassembly.com) - Register your space for [European Coworking Day, May 2025](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - Get your pass for the [Workspace Design Show London 2025](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - Join the 7k people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - Connect with Bernie on [LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) - Connect with Gareth on [LinkedIn](https://www.linkedin.com/in/garethijones/?ref=londoncoworkingassembly.com) ## One more thing Remember, the strength of our communities lies in our collective efforts and shared values. Please rate, follow, share, and leave a review for the Coworking Values Podcast; it helps our show have an even greater impact. It also helps people in the general public and your neighbourhood understand coworking, how it can benefit their local community, and how it can benefit them in building their careers, projects, and work. ### Making Social Media Truly Inclusive with Jodie Greer URL: https://londoncoworkingassembly.com/making-social-media-truly-inclusive/ Last updated: 2024-10-18T07:06:24.000Z Making Social Media Truly Inclusive with Jodie Greer 0:00 /200 1× ## **Episode Summary** In this episode, Emily sits down with Jodie Greer, the founder of ***Be #PeopleSmart Consulting***, to unpack why disability inclusion and accessibility matter in business and social media. Jodie’s insights offer a practical guide on how making social media inclusive doesn’t just widen your audience; it builds a genuine culture of belonging. From straightforward language tips to optimising visual elements, Jodie lays out accessible strategies that ensure everyone can connect with your content regardless of ability. Jodie’s advice? It’s about making small, thoughtful changes that have a significant impact. We talk about the realities of accessibility, from the importance of image descriptions to practical steps both small businesses and large corporations can take to adapt. Whether you’re running a small operation or part of a big organisation, this episode is loaded with tips that can help you up your game in digital communication. **Timeline Summary** \[00:46\] - Jodie introduces *Be People Smart Consulting* and its mission to promote disability inclusion and accessibility in business. \[01:24\] - You could miss out on the vast audience by not making social media content inclusive. \[02:47\] - Captions: why they’re vital not only for the deaf community but for anyone who prefers consuming content differently. \[03:40\] - Tips for making social media posts accessible—keeping language clear and using emojis smartly. \[07:55\] - Common mistakes businesses make, like relying on acronyms and neglecting proper colour contrast. \[11:42\] - Understanding what "good enough" accessibility means—why it’s more about progress than perfection. \[18:45\] - Jodie’s top five tips for making everyday social media communications more accessible. **Detailed Episode Breakdown** **Introduction and Jodie’s Work at Be People Smart** Jodie Greer, founder of *Be People Smart Consulting*, shares the mission behind her organisation: supporting businesses in attracting, retaining, and developing talent through disability inclusion and accessibility initiatives. Her focus is on fostering a culture where everyone feels included and valued. **The Case for Inclusive Social Media** We explore how inclusive social media practices aren’t just about doing the right thing—they can also significantly expand an audience. With one in five adults identifying as disabled, excluding accessibility features means losing a sizeable chunk of potential followers. And it’s not just about disabilities; people have diverse ways of engaging with content, and inclusive practices can accommodate these preferences. **Tactics for Accessible Social Media Posts** Jodie explains the importance of using clear, simple language, short paragraphs, and being careful with emojis. She shares why avoiding emojis as bullet points is critical for screen readers and visually impaired users. Jodie also emphasises the value of image descriptions and captions for making visual content accessible. **Overcoming Common Accessibility Mistakes** Jodie highlights frequent mistakes, such as using acronyms and ignoring colour contrast. She offers practical advice on tools and techniques to improve accessibility quickly, ensuring your message reaches more people. **Achieving ‘Good Enough’ Accessibility** Perfection in ‘accessibility’ is a myth. Jodie discusses what "good enough" looks like and stresses the importance of continuous improvement. She also shares how small businesses, even without the resources of big corporations, can make significant strides with simple, effective measures. **Quick Tips for Accessible Social Media** Jodie shares daily actions you can take: keep language simple, use high-contrast colours, and ensure image descriptions are meaningful. These minor adjustments help make your content more inclusive and engaging without sacrificing appeal. **Balancing Reach and Accessibility** Emily and Jodie discuss the fine line between maximising reach and ensuring accessibility. They delve into the challenges of adapting video content and working with AI-generated transcripts, sharing solutions for finding a practical middle ground. ### Links & Resources - [Be #PeopleSmart - Jodie’s company](https://bepeoplesmart.co.uk/home/our-story/?ref=londoncoworkingassembly.com) - [PaSHN is a community for anyone who wants the world to be disability inclusive and accessible](https://bepeoplesmart.co.uk/pashn/?ref=londoncoworkingassembly.com). - [Nook Wellness Pods](https://nookpod.com/?ref=londoncoworkingassembly.com) - [Coworking I.D.E.A. Project](https://coworkingidea.org/?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join the next Community Builder Cohort](https://berniejmitchell.com/the-summer-2024-community-manager-cohort/?ref=londoncoworkingassembly.com) - Register your space for [European Coworking Day, May 2025](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - Get your pass for the [Workspace Design Show London 2025](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - Join the 7k people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - Connect with Emily on [LinkedIn](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) - Connect with Jodie on [LinkedIn](https://www.linkedin.com/in/jodie-greer/?ref=londoncoworkingassembly.com) ## One more thing Remember, the strength of our communities lies in our collective efforts and shared values. Please rate, follow, share, and leave a review for the Coworking Values Podcast; it helps our show have an even greater impact. It also helps people in the general public and your neighbourhood understand coworking, how it can benefit their local community, and how it can benefit them in building their careers, projects, and work. ### Building Coworking Communities in Hungary with Szilvia Filep URL: https://londoncoworkingassembly.com/building-coworking-communities-in/ Last updated: 2024-10-15T20:52:57.000Z Building Coworking Communities in Hungary with Szilvia Filep 0:00 /200 1× **In today's Coworking Values Podcast episode, Bernie Mitchell is joined by Szilvia Filip, founder of** [**Coworking Hungary**](https://www.coworkinghungary.hu/?ref=londoncoworkingassembly.com) **and owner of a coworking space in Vesprém.** Szilvia shares her journey from corporate marketing to becoming a central figure in Hungary’s coworking scene. She discusses building a freelance ecosystem, fostering collaboration among coworking spaces, and how the [Coworking Hungary Association](https://www.coworkinghungary.hu/?ref=londoncoworkingassembly.com) supports the local movement. We discuss the balance between coworking and freelancing, the challenges of launching an association, and the power of community initiatives like Open Coworking Week. Szilvia also gives us an exclusive look at the upcoming [European Coworking Day](https://coworkingday.eu/?ref=londoncoworkingassembly.com) and why it matters for coworking in Hungary. This episode offers invaluable insights if you’re interested in growing a coworking community or learning how collaboration can lead to success. Stay tuned for Szilvia’s advice on turning coworking spaces into innovation hubs and how you can contribute to the European coworking movement. ## **Timeline Summary:** **\[00:00\]** – Bernie introduces Szilvia Filip, founder of [Coworking Hungary](https://www.coworkinghungary.hu/?ref=londoncoworkingassembly.com), and discusses her role in the Hungarian coworking scene. **\[01:24\]** – Szilvia shares her first experience in a coworking space and how it inspired her to move from corporate life to community building. **\[03:48\]** – The allure of coworking for freelancers: Szilvia explains what attracted her to coworking and why freelancers find these spaces so valuable. **\[05:09\]** – Slow and steady: Szilvia recounts how she transitioned from her corporate job to freelancing, balancing both for years before leaping. **\[08:37\]** – Building an ecosystem: Szilvia discusses how she created a supportive network for freelancers and coworking space owners across Hungary. **\[14:53\]** – The rise of coworking in Hungary: Insights into the state of coworking in Hungary and how the movement has grown. **\[15:28\]** – Founding the Coworking Hungary Association: Szilvia faced challenges in setting up the association and the value it now brings to members. **\[18:43\]** – Open Coworking Week: Szilvia shares how this national initiative allows freelancers to experience coworking spaces across Hungary and the power of collective promotion. **\[21:37\]** – The community advantage: Szilvia reflects on the importance of community among coworking space owners and the benefits of collaborating on national campaigns. ## **Detailed Episode Breakdown:** **Szilvia’s First Experience with Coworking:** Szilvia vividly recalls stepping into her first coworking space in Budapest over a decade ago. The space's flexibility, creativity, and freedom instantly appealed to her, marking the start of her coworking journey. **From Corporate Life to Freelance Freedom:** Shifting from corporate marketing to freelancing was a gradual process for Szilvia. She explains how she juggled both worlds for years, slowly building her freelance career alongside her corporate job. **Creating an Ecosystem for Coworking and Freelancers:** Szilvia talks about how she brought together coworking space owners and freelancers to form a supportive ecosystem. By creating events and meetups, she helped foster a thriving community that led to the founding of the Coworking Hungary Association. **The Birth of Coworking Hungary Association:** Starting a national association wasn’t easy. Szilvia shares her hurdles and how she and other coworking space owners worked together to create something that truly serves its members without becoming a burden. **The Power of Collaboration:** One of the main benefits of the Coworking Hungary group is the sense of community. Szilvia explains how initiatives like Open Coworking Week help small spaces unite and offer more value to freelancers and remote workers nationwide. **Why Community Matters in Coworking:** Collaboration is at the heart of Szilvia's coworking. She shares how building a community of space owners, and freelancers help people feel less isolated and more motivated to grow their businesses together. ## **Links & Resources:** - [Coworking Hungary](https://www.coworkinghungary.hu/?ref=londoncoworkingassembly.com) - [KATEDRA Coworking Veszprém](https://katedracoworking.hu/?ref=londoncoworkingassembly.com) - [FreelancerBlog is building the Hungarian freelancer ecosystem.](https://freelancerblog.hu/?ref=londoncoworkingassembly.com) - [Workspace Design Show London 2025](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join the next Community Builder Cohort](https://berniejmitchell.com/the-summer-2024-community-manager-cohort/?ref=londoncoworkingassembly.com) - Join the **7k** people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - Save the date 15th May 2025, [European Coworking Day](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - Connect with Bernie on [LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) - Connect with Szilvia on [LinkedIn](https://www.linkedin.com/in/szilvia-filep/?ref=londoncoworkingassembly.com) ## One more thing Remember, the strength of our communities lies in our collective efforts and shared values. Please rate, follow, share, and leave a review for the Coworking Values Podcast; it helps our show have an even greater impact. It also helps people in the general public and your neighbourhood understand coworking, how it can benefit their local community, and how it can benefit them in building their careers, projects, and work. ### Community is the Key: Working Smarter with Ann Hawkins URL: https://londoncoworkingassembly.com/community-is-the-key-working-smarter/ Last updated: 2024-10-10T13:36:58.000Z Community is the Key: Working Smarter with Ann Hawkins 0:00 /200 1× In this episode, we’re cutting through the noise of running a micro or small business. Ann Hawkins, founder of *Drive, the Collaborative Network*, joins us to share advice on simplifying the chaos and finding success by working together. Ann believes running a business doesn’t have to be a lonely grind—collaborating with the right people can be clear, focused, and rewarding. We cover everything from nailing down your personal 'why' to setting practical goals and how the right resources and skills can further your business without burning you out. If you’ve ever felt overwhelmed by running your own business, Ann’s insights will remind you that it doesn’t have to be complicated. More importantly, collaboration—even with competitors—might be the best-kept secret to thriving in the coworking world. **Ann’s 'Work Smart, Not Hard' Checklist** gets a spotlight here. It offers sharp, actionable steps for anyone who wants to run a business without losing their mind. Plus, we explore how partnerships within the coworking community can propel your business forward in unexpected and powerful ways. **Timeline Summary:** - **\[00:33\]** – Meet Ann Hawkins, small business success and collaboration champion. - **\[01:45\]** – Why teaming up with your competitors can be a game-changer. - **\[03:03\]** – The importance of learning from others to avoid isolation in business. - **\[05:36\] –** Ann’s 'Work Smart, Not Hard' checklist kicks off with understanding your personal 'why'—the core reason that keeps you motivated in business, especially on tough days. "So the first one is to have a very clear vision of why you're doing it, and this isn't the Simon Sinek thinking everybody needs to understand **my** why They really don't care, but what you need to do is you need to understand your why..." - **\[07:00\]** – No need for a grand business vision—sometimes, simple goals are what you need to stay grounded. - **\[10:52\]** – How a strong driving need keeps you focused and steers you clear of distractions. - **\[12:56\]** – Why outsourcing and collaboration are the antidotes to skill gaps and overwhelm. - **\[19:02\]** – How time and money are the real game-changers for sustaining your business. - **\[26:12\]** – The role of a flexible plan and how consistent action leads to long-term success. - **\[33:50\]** – How building a supportive community and collaborating with others keeps you accountable. - **\[40:38\]** – Creative community-building with Ann’s Drive network and groups like The Neotists. ## **Episode Breakdown:** Ann Hawkins cuts through the fluff with her six steps to small business success, starting with understanding your personal ‘why.’ It’s not about selling your purpose to the world but knowing precisely what drives you, especially when it gets tricky. It could be as simple as wanting more control over your life, financial security, or finding work that truly matters to you. From there, Ann makes it clear: you’ve got to have a genuine need driving your business. Whether making enough to live well or doing work that aligns with your values, this need keeps you going. We explore how outsourcing and working alongside others can fill skill gaps that otherwise leave people feeling stuck. Ann is about strategic simplicity—handling time, money, and resources without overcomplicating things. She advocates starting small, ideally alongside another job, to build financial stability before taking the full plunge. Her advice on pricing confidently is a sharp reminder to never undervalue your work, even when you’re just starting. One of the most potent takeaways is Ann’s emphasis on collaboration. In coworking, competition is often overrated. Seeing each other as collaborators rather than competitors opens up growth opportunities you didn’t see coming. It’s the core philosophy behind her Drive network, which is why it’s been such a game-changer for small business owners. Finally, Ann reinforces the power of consistency. Keep showing up and sharing what you do, even on the rough days. You never know when someone will be ready to work with you, but they’ll only know about you if you keep getting yourself out there. ## **Links & Resources:** - [The Drive - Collaborative Network](https://www.drivethenetwork.com/?ref=londoncoworkingassembly.com) - [Dan Pink - Drive](https://www.danpink.com/books/drive/?ref=londoncoworkingassembly.com) - [The Neotists - A Community Of Creatives](https://neotists.co.uk/?ref=londoncoworkingassembly.com) - RSVP: [For Adventures In Democracy: Everyone A Citizen](https://www.theconduit.com/upcoming-events/adventures-in-democracy-everyone-a-citizen/?ref=londoncoworkingassembly.com) - 🎙️[Tony Bacigalupo and Jon Alexander](https://open.substack.com/pub/coworkingvaluespodcast/p/the-state-of-belonging-repairing-2d6?utm%5Fcampaign=post&utm%5Fmedium=web) - 🎙️[Emily and Martyn Sibley](https://open.substack.com/pub/coworkingvaluespodcast/p/martyn-sibley-disability-at-the-core-111?utm%5Fcampaign=post&utm%5Fmedium=web) - [Workspace Design Show London 2025](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join the next Community Builder Cohort](https://berniejmitchell.com/the-summer-2024-community-manager-cohort/?ref=londoncoworkingassembly.com) - Join the **7k** people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - Save the date 15th May 2025, [European Coworking Day](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - Connect with Bernie on [LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) - Connect with Ann on [LinkedIn](https://www.linkedin.com/in/annhawkins1/?ref=londoncoworkingassembly.com) ## One more thing Remember, the strength of our communities lies in our collective efforts and shared values. Please rate, follow, share, and leave a review for the Coworking Values Podcast; it helps our show have an even greater impact. It also helps people in the general public and your neighbourhood understand coworking, how it can benefit their local community, and how it can benefit them in building their careers, projects, and work. ### Boosting Coworking Impact through Grants with Jamila Daley founder of "Get That Money!" URL: https://londoncoworkingassembly.com/boosting-coworking-impact-through/ Last updated: 2024-10-08T22:09:57.000Z Boosting Coworking Impact through Grants with Jamila Daley founder of "Get That Money!" 0:00 /200 1× In today's Coworking Values Podcast episode, Bernie jams with Jamila Daly, founder of Get That Money Fundraising and a consultant for Urban MBA in London. Jamila shares how she got into fundraising and offers practical advice on how coworking spaces and small businesses can secure grant funding. We talk through leveraging existing assets, crafting more robust grant applications, and partnering with others for mutual benefit. Jamila also explains how organisations can escape the endless cycle of grant applications and shift towards being more self-sustaining. If you're looking to improve your projects with external funding, this episode offers actionable insights. **Stay tuned to learn how your coworking space can tap into local authority grants while becoming a stronger candidate for funding by knowing your numbers, engaging your community, and maximising what you already have.** **This conversation is full of tips you can start using today.** --- # **Timeline Summary** - **\[00:50\]** – Jamila breaks down what she does at Get That Money and how she helps organisations with funding, asset use, and income generation. - **\[02:05\]** – Jamila shares how she stumbled into fundraising and turned it into a successful career. - **\[04:44\]** – Bernie and Jamila discuss the challenges of finding grants and offer practical advice on researching and identifying the right opportunities. - **\[06:47\]** – Jamila discusses her approach to competitor research and using free resources like the Charity Commission to find funding leads. - **\[11:38\]** – How to make your coworking space an attractive candidate for funding by aligning your metrics and community impact with grant criteria. - **\[14:06\]** – Collaborating for funding: Tips on evaluating potential partners and ensuring that partnerships are beneficial and aligned with your goals. - **\[19:11\]** – Breaking free from the endless grant cycle: Why sustainable income models are crucial for coworking spaces. - **\[24:06\]** – How to measure impact effectively and create engaging, concise reports for grant applications. --- # **Detailed Episode Breakdown** ## **How Jamila Discovered Her Passion for Fundraising:** Jamila recounts her shift from corporate life into fundraising. Hired as an office manager at a charity, she quickly noticed a lack of focus on where the money came from. After pitching a plan for fundraising training, she dove into the world of grant funding and hasn’t looked back since. ## **Finding Grants for Coworking Spaces:** Bernie and Jamila explore the challenges coworking spaces face when searching for grants. Jamila shares her process, which includes starting with competitor research, using free databases like Charity Excellence, and signing up for local authority mailing lists. Her advice? Build a clear roadmap before diving into the grant world. ## **Positioning Your Space for Funding Success:** Jamila stresses the importance of knowing your numbers—who uses your space, their demographics, and the outcomes of your activities. By repackaging services, like offering programmes for women-led businesses, you can make your space more appealing to specific funds. It’s about highlighting what you already do well rather than reinventing the wheel. ## **Collaborating for Funding:** Jamila gives practical tips on evaluating potential partners for joint funding applications. Open discussions about roles, financial splits, and shared goals are crucial to ensuring collaborations benefit all parties involved. ## **Escaping the Grant Cycle:** Jamila talks about the pressure many organisations feel to apply for grants constantly. While grants are helpful, she encourages coworking spaces to explore sustainable income streams, such as desk rentals and hosting workshops. Diversifying revenue can prevent over-reliance on external funding. ## **Measuring and Reporting Impact:** Jamila highlights the importance of keeping impact reports short, sharp, and visually engaging. A well-designed five-page report with infographics and photos will resonate much more than a 40-page text-heavy document. Knowing your numbers and presenting them effectively makes your organisation stand out to funders. ## **Links & Resources:** - [Jamila on Instagram](https://www.instagram.com/getthatmoneyfundraising/?ref=londoncoworkingassembly.com) - [Urban MBA](https://urbanmba.co.uk/?ref=londoncoworkingassembly.com) - [Jamila’s workshop at Urban MBA](https://www.linkedin.com/posts/jamiladaleyjeffers%5Fgetthatmoney-urbanmba-hackneyimpact-activity-7247600208220426240-ltx5?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop) - [Workspace Design Show London 2025](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join the next Community Builder Cohort](https://berniejmitchell.com/the-summer-2024-community-manager-cohort/?ref=londoncoworkingassembly.com) - Join the **7k** people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - Save the date 15th May 2025, [European Coworking Day](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - Connect with Bernie on [LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) - Connect with Jamila on [LinkedIn](https://www.linkedin.com/in/jamiladaleyjeffers/?ref=londoncoworkingassembly.com) ## One more thing Remember, the strength of our communities lies in our collective efforts and shared values. Please rate, follow, share, and leave a review for the Coworking Values Podcast; it helps our show have an even greater impact. It also helps people in the general public and your neighbourhood understand coworking, how it can benefit their local community, and how it can benefit them in building their careers, projects, and work. ff ### No Bullsh*t: Vision, Mission, and Values That Keep You on Track URL: https://londoncoworkingassembly.com/no-bullsht-vision-mission-and-values/ Last updated: 2024-10-03T21:34:48.000Z No Bullsh\*t: Vision, Mission, and Values That Keep You on Track 0:00 /200 1× In today's Coworking Values Podcast episode, **Bernie** and **Emily** cut through the fluff to discuss why **vision, mission, and values** are more than just corporate jargon. They keep you from falling off the map, whether running a coworking space, a business or just trying to get through the day. Through personal stories and honesty, they show how these principles drive everything, especially when things get tough. You'll hear why so many businesses get this wrong and how you can avoid that trap, plus tips on cutting through the noise and keeping it simple. If you've ever felt lost or unsure about what you're doing, this conversation will help you get your head straight. ### Episode Timeline: - **\[00:00\] Bernie** introduces the Community Builders cohort, a peer-to-peer learning programme for those who want to transform their community from invisible to unstoppable. - **\[01:01\] Emily** checks in from Ohio. They dive into how **vision, mission, and values** should guide every team meeting and not be a dusty artefact. - **\[02:39\] Bernie** shares a personal story of how a startup he worked with treated **vision** and **values** like a marketing task and why that’s a big mistake. - **\[03:09\] Emily** breaks down why the whole team needs to be in on shaping a company’s principles, not just the leadership. - **\[06:15\] Bernie** asks what happens when someone loses their way. **Emily** describes vision and values as the “lighthouse in the storm” when you're adrift. - **\[09:25\] Bernie** and **Emily** talk about how outsourcing your **vision** to AI strips away authenticity—and why you can spot it a mile away. - **\[12:15\] Bernie** dives into the emotional drive behind staying aligned with your **mission**, especially when times get tough. - **\[16:03\] Emily** talks about how founders can confuse community-building with day-to-day tasks and how that stalls progress. - **\[18:59\] Bernie** and **Emily** discuss the importance of discussing money and balancing financial goals with the bigger picture. - **\[20:30\] Bernie** shares how a lack of clear **vision** can fragment a team and drain the life out of a project based on his own experiences. ### No BS Breakdown: This episode is about **vision, mission, and values**—whether you’re running a business, building a community, or figuring out your next move. Bernie and Emily tear down the idea that these are just corporate buzzwords, showing how they’re practical tools for staying on track when the going gets rough. Bernie shares how some founders get so caught up in startup chaos that they pawn off the important stuff, like defining their **vision**, to marketing teams. This is a big mistake. Vision and values need to come from the top, and Emily backs that up, explaining that the whole team needs to understand why certain values matter and how they manifest in daily work. Revisiting these values regularly is vital. It’s not a one-and-done thing—it’s your lighthouse when everything’s going sideways. **Emily** digs into why personal alignment with a company’s **mission** fuels the team, especially during hard times. They also discuss how **money** can’t be ignored—yes, the mission matters, but if the bills aren’t getting paid, there is no mission. Bernie shares his frustration with businesses that outsource their **vision and values** to AI or marketing consultants. It’s hollow, and everyone in the company feels that disconnect. Real vision has to come from within, or it will fall flat. **Emily** finishes by offering a challenge to listeners—define your **vision, mission, and values**. These aren’t just tools for business; they’re for life. They’ll help you figure out where to go when things go off the rails. ## **Links & Resources:** - [Hero On A Mission](https://heroonamission.com/?ref=londoncoworkingassembly.com) \- An online morning ritual and vision planner - [OuiShare Community & Festival](https://legacy.ouishare.net/en/ouishare-fest?ref=londoncoworkingassembly.com) - [Workspace Design Show London 2025](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join the next Community Builder Cohort](https://berniejmitchell.com/the-summer-2024-community-manager-cohort/?ref=londoncoworkingassembly.com) - Join the **7k** people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - Save the date 15th May 2025, [European Coworking Day](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - Connect with Bernie on [LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) - Connect with Emily on [LinkedIn](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) ## One more thing Remember, the strength of our communities lies in our collective efforts and shared values. Please rate, follow, share, and leave a review for the Coworking Values Podcast; it helps our show have an even greater impact. It also helps people in the general public and your neighbourhood understand coworking, how it can benefit their local community, and how it can benefit them in building their careers, projects, and work. ### Breaking Down the London Flex Brand Index: Insights and Trends with Zoe Ellis-Moore URL: https://londoncoworkingassembly.com/breaking-down-the-london-flex-brand/ Last updated: 2024-09-30T22:30:24.000Z Breaking Down the London Flex Brand Index: Insights and Trends with Zoe Ellis-Moore 0:00 /200 1× ## Episode Show Notes: **London Flex Brand Index Report: Inside the Numbers with Zoe Ellis-Moore** In this episode, we dive into the first-ever [*London Flex Brand Index Report*](https://spacestoplaces.co.uk/london/?ref=londoncoworkingassembly.com) with Zoe Ellis-Moore, founder of *Spaces to Places*. Zoe uses her passion for placemaking and expertise in the flex office market to analyze the report's findings about London’s coworking and flexible office scene. This episode unpacks the categories, tiers, and trends highlighted in the report, offering a clearer view of where the market is heading and why branding matters more than ever. Zoe explains the confusion surrounding coworking vs flex, clarifies how different segments are emerging, and explains how brands like Regus, WeWork, and neighbourhood spaces shape the market. If you manage a space or are just curious about how flex spaces are transforming post-COVID, this episode is packed with real data and actionable insights straight from the [*London Flex Brand Index*](https://spacestoplaces.co.uk/london/?ref=londoncoworkingassembly.com). ### Timeline Summary: \[00:27\] - Zoe Ellis-Moore introduces herself and her passion for placemaking \[02:25\] - Defining the difference between coworking and flex office spaces \[04:55\] - Unpacking the [*London Flex Brand Index*](https://spacestoplaces.co.uk/london/?ref=londoncoworkingassembly.com) and why categorising the market matters \[07:51\] - Breaking down flex office brands: from niche players to mainstream giants \[12:17\] - Why Regus’ Net Promoter Score is so low and what it means for the market \[18:24\] - The rise of neighbourhood workspaces and how they’re changing local economies \[23:24\] - Post-COVID shifts in workspace demand and the role of local authorities in boosting neighbourhood coworking ### Detailed Episode Breakdown: 1. **Placemaking and the Flex Office Revolution** Zoe explains her passion for turning empty, soulless spaces into thriving places people want to be. This philosophy sets the stage for understanding how placemaking influences the way we work and live, especially in the evolving landscape of coworking and flex offices. 2. **What is Flex and Why Does It Matter?** Zoe provides a straightforward breakdown of the differences between coworking and flex spaces, focusing on the contract terms that distinguish them. Flex offices cater to businesses that need professional spaces but want the flexibility of shorter leases—under three years, to be exact. On the other hand, coworking often feels more like 'pay-as-you-go,' serving individuals and freelancers who need communal, adaptable environments. 3. **The London Flex Brand Index: Cutting Through the Clutter** Zoe introduces the report and its methodology. With over **60 brands and 686 locations across London**, the flex market is dynamic but fragmented. The *[London Flex Brand Index](https://spacestoplaces.co.uk/london/?ref=londoncoworkingassembly.com)* categorises providers based on their market presence, breaking them down into mainstream, niche, premium, and value categories to help operators understand their position. 4. **Regus, WeWork, and the NPS Dilemma** While brands like WeWork and Regus are household names in the flex market, their Net Promoter Scores tell a different story. Zoe highlights why Regus, despite being a giant, scores a shocking -82 on the NPS scale. She dives into the customer frustrations and friction points that lead many users to start with Regus but then transition to higher-quality spaces once they understand the market. 5. **Neighbourhood Coworking: The Post-COVID Boom** The conversation shifts to the rise of neighbourhood coworking spaces. Post-COVID, local authorities have recognised the value of keeping people working closer to home. Zoe explains how this shift has led to a boom in local, multifunctional spaces that blend work, lifestyle, and community. These spaces aren’t just about desks—they’re about creating local hubs where people live, work, and interact. 6. **Educating the Public: The Big Challenge** Bernie and Zoe discuss the ongoing challenge of educating the public about the value of flexible workspaces. Many people don’t realise these options exist in their neighbourhoods. Zoe stresses the need for the industry to step up and bridge this awareness gap by showing people the benefits of working in these spaces firsthand. ## Which flex providers are leading the London market? ## **Links & Resources:** - [Get your copy of The London Flex Brand Report Here](https://spacestoplaces.co.uk/download/?ref=londoncoworkingassembly.com) - [Spaces to Places](https://spacestoplaces.co.uk/?ref=londoncoworkingassembly.com) \- Zoe’s Flex space consultancy - [Follow Spaces to Places on Instgram](https://www.instagram.com/spacestoplacesltd/?ref=londoncoworkingassembly.com) - [*Mister Rogers' Neighborhood*](https://en.wikipedia.org/wiki/Mister%5FRogers%27%5FNeighborhood?ref=londoncoworkingassembly.com) - [Workspace Design Show London 2025](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join the next Community Builder Cohort](https://berniejmitchell.com/the-summer-2024-community-manager-cohort/?ref=londoncoworkingassembly.com) - Join the **7k** people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - Save the date 15th May 2025, [European Coworking Day](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - Connect with Bernie on [LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) - Connect with Zoe on [LinkedIn](https://www.linkedin.com/in/zoe-ellis-moore-flexspaceconsultant/?ref=londoncoworkingassembly.com) ## One more thing Remember, the strength of our communities lies in our collective efforts and shared values. Please rate, follow, share, and leave a review for the Coworking Values Podcast; it helps our show have an even greater impact. It also helps people in the general public and your neighbourhood understand coworking, how it can benefit their local community, and how it can benefit them in building their careers, projects, and work. ### Building Coworking Communities from transforma bcn to Kalima with Vanessa Sans URL: https://londoncoworkingassembly.com/building-coworking-communities-from/ Last updated: 2024-09-26T22:35:33.000Z Building Coworking Communities from transforma bcn to Kalima with Vanessa Sans 0:00 /200 1× In this episode of the *Coworking Values Podcast*, Bernie sits down with **Vanessa Sans**, a leader and quiet storm who’s been rewriting coworking rules across Europe, Africa, and beyond for over fifteen years. From the gritty streets of Barcelona’s [transforma bcn](https://www.transformabcn.com/?ref=londoncoworkingassembly.com) to the sun-drenched calm of [**Kalima Coliving, Coworking & Cafè**](https://www.kalimabeachlife.com/?ref=londoncoworkingassembly.com), Vanessa’s work isn’t just about creating workspaces but connecting people in ways that matter. Her influence stretches across continents like a thread between the wild, untethered lives of digital nomads and the locals who shape these communities from the ground up. But this isn’t your typical coworking success story. It’s about sweat, failure, and the hard lessons learned in the trenches. **Kalima**—a place born from vision and struggle—is more than just a coworking space by the sea. It’s a personal victory for Vanessa, a testament to the power of **community-led neighbourhood coworking**. Here, the lines blur between work and life as [Kalima - Coliving | Work Café](https://www.kalimabeachlife.com/?ref=londoncoworkingassembly.com) breathes new life into the local economy, revitalising the neighbourhood and building a culture far beyond desks and Wi-Fi and just 7 seconds from the beach. This is where Vanessa’s journey and the coworking community’s future collide in something raw, natural, and undeniably triumphant. --- **Timeline Summary:** - **\[00:26\]** – Bernie introduces **Vanessa Sans** as a coworking leader and a community architect whose projects span continents. Her work has brought people together in coworking spaces beyond the physical—spaces that breathe life into cities and create lasting bonds. - **\[02:51\]** – Vanessa reminisces about her first encounter with coworking at **Utopicus** \- it wasn’t just a moment of inspiration but a revelation. It was a place that wasn’t just about working but connecting and building something bigger than yourself. - **\[04:48\]** – The birth of [transforma bcn](https://www.transformabcn.com/?ref=londoncoworkingassembly.com). Vanessa doesn’t just talk about founding this space; she explains her vision of coworking as a tool for transformation. - She didn't just want to build a business—she wanted to create a movement that brings culture, creativity, and collaboration together. - **\[06:04\]** – Coworking in Europe back in 2012\. This was the beginning of something much more significant. Vanessa reflects on how she helped shape coworking into more than an office space—it became a cultural hub, a place for ideas to meet and grow. - **\[09:55\]** – **The 2014 Coworking Europe Conference in Lisbon**. This wasn’t just a conference; it was a reunion of sorts—a meeting of minds that were shaping the coworking world. For Vanessa, this was a pivotal moment when coworking became more than just an idea; it became a movement that connected people across borders. *The video below was made at the [Copass](https://www.linkedin.com/company/copass/?ref=londoncoworkingassembly.com) Camp at Coworking Europe Lisbon in 2014.* **Watch out for Vanessa and Bernie in this video below.** **(And the goodbye hugs with our late great coworking friend [Matija Raos](http://lovematija.com/?ref=londoncoworkingassembly.com) in the final scene.)** - **\[15:41\]** – The *serendipity* of Kalima. Vanessa describes when she stumbled upon a beachside hotel in Catalonia that would soon become her latest venture. [Kalima - Coliving | Work Café](https://www.kalimabeachlife.com/?ref=londoncoworkingassembly.com) isn’t just a coworking space—it’s a community by the sea where remote workers and locals come together to create something unique. - **\[20:19\]** – The magic of co-creation. Vanessa didn’t build [Kalima - Coliving | Work Café](https://www.kalimabeachlife.com/?ref=londoncoworkingassembly.com) alone—she invited local and international remote workers to help shape its branding and philosophy. The result? It is a thriving, organic community that has always been there. - **\[29:17\]** – Digital nomads vs. remote workers: Vanessa breaks down the differences and how **Kalima** has become a unique space that caters to both, creating a blend of work and life that few places can offer. - **\[32:28\]** – How coworking spaces like Kalima will transform neighbourhoods. It’s not just about business; it’s about people. Vanessa shows us how coworking spaces can activate local economies, support nearby businesses, and foster a sense of belonging that’s hard to find in today’s fragmented world. --- ## **Detailed Episode Breakdown:** Vanessa Sans isn’t just another coworking consultant. Vanessa has seen firsthand how these spaces can change the fabric of a city, the rhythm of a street, and the lives of the people inside them. In this episode, we follow her journey from the streets of **Barcelona**, where she founded [transforma bcn](https://www.transformabcn.com/?ref=londoncoworkingassembly.com), to the sunlit shores of [Kalima - Coliving | Work Café](https://www.kalimabeachlife.com/?ref=londoncoworkingassembly.com). This conversation is about more than workspaces—building lasting communities. Vanessa talks about how she built [Kalima - Coliving | Work Café](https://www.kalimabeachlife.com/?ref=londoncoworkingassembly.com) from the ground up, involving local and international workers in every process step. It’s a rare and beautiful example of what can happen when a space is created with the people in mind rather than just profit. We explore how coworking can revitalize a neighbourhood by creating collaboration, friendship, and economic growth opportunities. For Vanessa, coworking spaces aren’t just places to work—they’re hubs of creativity, culture, and connection. **Kalima** is the embodiment of that vision. ## **Links & Resources:** - [**Kalima Instagram**](https://www.instagram.com/kalimabeachlife/?ref=londoncoworkingassembly.com)[ – Kalima Beach Life](https://www.instagram.com/kalimabeachlife/?ref=londoncoworkingassembly.com) - [**Kalima Coliving, Coworking & Cafè**](https://www.kalimabeachlife.com/?ref=londoncoworkingassembly.com) - [Happy Working Lab](https://www.happyworkinglab.com/?ref=londoncoworkingassembly.com) \- Vanessa’s consulting firm. - [transforma bcn](https://www.transformabcn.com/?ref=londoncoworkingassembly.com) coworking space. - [Workspace Design Show London 2025](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join the next Community Builder Cohort](https://berniejmitchell.com/the-summer-2024-community-manager-cohort/?ref=londoncoworkingassembly.com) - Join the **7k** people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - Save the date 15th May 2025, [European Coworking Day](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - Connect with Bernie on [LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) - Connect with Vanessa on [LinkedIn](https://www.linkedin.com/in/vanessasans/?ref=londoncoworkingassembly.com) ## One more thing Remember, the strength of our communities lies in our collective efforts and shared values. Please rate, follow, share, and leave a review for the Coworking Values Podcast; it helps our show have an even greater impact. It also helps people in the general public and your neighbourhood understand coworking, how it can benefit their local community, and how it can benefit them in building their careers, projects, and work. ### Exploring Money Trauma and Financial Resilience with Jaskiran Mangat URL: https://londoncoworkingassembly.com/exploring-money-trauma-and-financial/ Last updated: 2024-09-24T22:12:05.000Z Exploring Money Trauma and Financial Resilience with Jaskiran Mangat 0:00 /200 1× **In this episode, we explore a topic that often feels difficult: money and trauma.** **Our guest, , a specialist in trauma-sensitive financial resilience and well-being, offers her perspective on how upbringing, culture, and society shape our relationship with money.** **Whether you're a freelancer, small business owner, or anyone who's felt the emotional strain of money, this conversation will be insightful.** **We discuss the connection between money, mental health, and trauma and reveal why many, especially from underrepresented groups, find it hard to address financial struggles.** **Jaskiran shares how her experiences as a woman of colour and a former fintech founder shaped her understanding of financial resilience.** **We also explore the pressure to 'keep up appearances', how early experiences with money affect adult financial habits, and what practical steps we can take to build healthier financial relationships.** **Whether you're keen to understand money habits and the emotional toll of startup culture or want tips on discussing finances more easily, this episode offers valuable guidance.** --- **Finance Therapy Circles* – Join Jaskiran’s free monthly virtual event to explore your relationship with money in a safe, supportive environment.* [*More here*](https://lu.ma/r049k4so?ref=londoncoworkingassembly.com)*.* --- **Timeline Summary:** \[00:00\] – Emily introduces the next three-month cohort to help community builders develop their audience and management skills. \[00:29\] – Bernie opens the conversation, outlining the episode’s focus on money and trauma, setting up an insightful discussion with Jaskiran Manga. \[01:36\] – Jaskiran describes her work as a trauma-sensitive financial resilience expert and explains how identity and life experiences shape economic behaviour. \[02:46\] – Jaskiran explains how our money habits form by age seven, setting the tone for the discussion. \[05:37\] – The concept of "money scripts" is introduced, explaining how they influence spending habits and career choices. \[12:02\] – Jaskiran shares her experience as a fintech founder and the difficulties marginalised communities face in accessing venture capital. \[17:29\] – Bernie and Jaskiran discuss the advantages of bootstrapping and why it may be a more sustainable option for some entrepreneurs. \[21:41\] – The emotional ties to money are examined, with Jaskiran offering freelancers and small business owners advice on how to address them. \[34:40\] – The discussion critiques the link between freelancing, financial pressure, and the ongoing pursuit of stability. \[37:51\] – Jaskiran highlights the importance of talking openly about money and mental health, stressing that those who discuss it often cope better. --- **Detailed Episode Breakdown:** **Money: More Than Just Numbers** Bernie and Jaskiran start by exploring how money is not just about figures. For many, it is tied to emotions such as fear, shame, and anxiety, often linked to early experiences. Jaskiran explains that by age seven, our attitudes towards money are already forming, shaping how we handle it for the rest of our lives. **Understanding Money Scripts** Jaskiran introduces the concept of money scripts, which are core beliefs about money, such as "money avoidance," "money worship," "money status," and "money vigilance." These scripts influence spending, saving, and thinking about financial success. She provides insights on becoming more aware of these patterns. **Societal Pressure and Financial Trauma** The conversation touches on how societal expectations and comparisons, often driven by social media, can cause financial trauma. Jaskiran discusses how venture capital funding impacts founders from marginalised groups and advises on building financial resilience without falling into the funding trap. **Freelancers and Financial Pressures** Bernie and Jaskiran examine freelancers' challenges, such as delayed payments and underpayment from larger companies, which lead to financial stress. They offer freelancers helpful tips on advocating for themselves and setting healthier financial boundaries. **Money, Mental Health, and Suicidal Thoughts** As the discussion continues, the focus shifts to the link between financial stress and mental health. Jaskiran talks about how financial insecurity, particularly among freelancers and small business owners, can lead to anxiety, isolation, and even suicidal thoughts. This part of the conversation encourages openness around financial challenges and mental health. **Managing Stress Through Nervous System Regulation** Jaskiran shares techniques for managing the emotional triggers related to money, such as mindfulness and breathing exercises. She explains how understanding the physical signs of financial stress can lead to more thoughtful conversations and decisions about money. ### Links & Resources: - on Substack - Jaskiran’s [Finance Therapy](https://open.substack.com/pub/financetherapy/p/broke-not-broken-world-suicide-prevention?r=3bk3h&utm%5Fcampaign=post&utm%5Fmedium=web) publication on Substack. - Article: [Broke, not broken - World Suicide Prevention Day Edition](https://financetherapy.substack.com/p/broke-not-broken-world-suicide-prevention) - Join the [Monthly Finance Therapy Circles](https://lu.ma/r049k4so?ref=londoncoworkingassembly.com) on Luma - [Workspace Design Show London 2025](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join the next Community Builder Cohort](https://berniejmitchell.com/the-summer-2024-community-manager-cohort/?ref=londoncoworkingassembly.com) - Join the **7k** people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - Save the date 15th May 2025, [European Coworking Day](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - Connect with Bernie on [LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) - Connect with Jaskiran on [LinkedIn](https://www.linkedin.com/in/jaskiranmangat/?ref=londoncoworkingassembly.com) ## One more thing Remember, the strength of our communities lies in our collective efforts and shared values. Please rate, follow, share, and leave a review for the Coworking Values Podcast; it helps our show have an even greater impact. It also helps people in the general public and your neighbourhood understand coworking, how it can benefit their local community, and how it can benefit them in building their careers, projects, and work. ### Escaping Burnout and Building Community with Suzanne Murdock URL: https://londoncoworkingassembly.com/escaping-burnout-and-building-community/ Last updated: 2024-09-19T10:36:26.000Z Escaping Burnout and Building Community with Suzanne Murdock 0:00 /200 1× Hello, Emily here! In this episode of the Coworking Values Podcast, I sit down with Suzanne Murdock, co-founder of **The Hub Newry** and an experienced coach and mentor for micro and SME coworking space operators. Suzanne shares her journey from corporate to building a thriving coworking space in Northern Ireland. Together, we explore how coworking has evolved in rural communities, the importance of creating spaces that foster a sense of belonging, and the challenges of balancing family life and entrepreneurship. Suzanne also delves into the power of small, community-based workspaces and how they can transform the lives of freelancers, solopreneurs, and remote workers. We discuss the key factors that led to her success, including understanding diverse personalities, creating flexible spaces, and learning to "keep it agile" in business and personal life. ### Detailed Episode Breakdown: **\[00:34\]** – Introducing the Community Builders Cohort and the episode’s sponsor, Nook Wellness Pods. **\[01:01\]** – Suzanne Murdock explains her coaching and mentoring focus for micro and SME flexible workspace operators. **\[03:22\]** – The challenges of starting a coworking space in Northern Ireland and the family-like community that developed. **\[06:19\]** – The personal motivations behind transitioning from the corporate world to launching a coworking space. **\[09:19\]** – How coworking offers a solution to burnout and a more fulfilling work-life balance. **\[13:00\]** – Growing organically with the coworking community and adapting to the needs of solopreneurs and remote workers. **\[19:29\]** – Leveraging the coworking space ecosystem: collaborating with accountants, digital agencies, and other experts. **\[24:04\]** – Suzanne’s involvement in ResMove, a European project focused on supporting migrants, small entrepreneurs, and diaspora members through coworking spaces. ### Links & Resources - [The Hub Newry](http://www.thehubnewry.com/?ref=londoncoworkingassembly.com) - [Suzanne’s Powering Productivity Podcast](https://www.thehubnewry.com/podcast/?ref=londoncoworkingassembly.com) - [Nook Wellness Pods](https://nookpod.com/?ref=londoncoworkingassembly.com) - [Coworking I.D.E.A. Project](https://coworkingidea.org/?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join the next Community Builder Cohort](https://berniejmitchell.com/the-summer-2024-community-manager-cohort/?ref=londoncoworkingassembly.com) - Register your space for [European Coworking Day, May 2025](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - Get your pass for the [Workspace Design Show London 2025](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - Join the 7k people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - Connect with Emily on [LinkedIn](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) - Connect with Suzanne on [LinkedIn](https://www.linkedin.com/in/suzannemurdock/?ref=londoncoworkingassembly.com) ## One more thing Remember, the strength of our communities lies in our collective efforts and shared values. Please rate, follow, share, and leave a review for the Coworking Values Podcast; it helps our show have an even greater impact. It also helps people in the general public and your neighbourhood understand coworking, how it can benefit their local community, and how it can benefit them in building their careers, projects, and work. ### Unlocking the Power of Connection in Conferences with Adrian Segar URL: https://londoncoworkingassembly.com/unlocking-the-power-of-connection/ Last updated: 2024-09-18T23:12:32.000Z Unlocking the Power of Connection in Conferences with Adrian Segar 0:00 /200 1× #### Summary: In this episode, Emily and Bernie are joined by **Adrian Segar**, a meeting designer, facilitator, and author of *Conferences That Work*. Adrian shares his unique journey from particle physics to revolutionizing the way conferences are run. He explains how he pioneered an entirely new format for meetings, focusing on peer-driven content and fostering genuine human connections. We discuss the evolving role of in-person events, why they still matter in 2024, and how coworking spaces can elevate community and collaboration through well-designed gatherings. Adrian also dives into actionable strategies for coworking space managers to enhance events, ensuring they bring out the best in their communities. Whether you're planning a conference, managing a coworking space, or just curious about the future of meetings, this conversation is packed with insights on designing events that foster meaningful connections and practical takeaways. #### Timeline Summary: - **\[00:57\]** – Adrian shares his journey from academic physics to becoming a leader in meeting design. - **\[02:24\]** – How Adrian’s impromptu meeting structure changed the conference world in 1992. - **\[04:27\]** – The shifting reasons people attend events in 2024 and why connection is more important than ever. - **\[08:29\]** – How coworking spaces can improve community collaboration through well-thought-out events. - **\[11:15\]** – Adrian’s 3-question approach to uncovering hidden resources and needs in coworking events. - **\[15:30\]** – Why the term “unconference” doesn’t fully capture the essence of peer-led conferences. - **\[19:55\]** – Strategies for encouraging attendees to take action post-event and maintain momentum. - **\[23:27\]** – How to collect feedback effectively and adapt future events to community needs. #### Detailed Episode Breakdown: Adrian Segar, a veteran in the meeting design space, talks us through his revolutionary approach to creating events where the attendees shape the content and connections matter more than presentations. Drawing on decades of experience, Adrian explains how he designed his first peer conference by necessity, sparking a new way of thinking about how we gather. Instead of passive learning, he encourages event planners to foster collaboration, build networks, and allow participants to dictate the agenda. Adrian emphasises that people no longer attend events just for content — they come to connect. With the rise of the internet, accessing knowledge is easier than ever, but meeting like-minded individuals in person still holds unmatched value. This philosophy is crucial in 2024, as event attendees seek real human connections, the opportunity to network, and a way to integrate what they learn into their daily lives. He also shares his advice for coworking space managers: enhancing events to build genuine community bonds. By asking the right questions — "What do you need?" and "What can you offer?" — coworking events can reveal valuable skills and experiences within the room and enable collaboration that extends far beyond the event itself. Adrian's method of peer-driven conferences and meetings makes coworking spaces more than just office rentals; they become hubs of opportunity, connection, and innovation. - [Adrian's ](https://www.conferencesthatwork.com/?ref=londoncoworkingassembly.com)[*Website Conferences That Work*](https://www.conferencesthatwork.com/?ref=londoncoworkingassembly.com) - [Workspace Design Show London 2025](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [London Coworking Assembly Forum & Bar Camp 17th September 2024](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join the next Community Builder Cohort](https://berniejmitchell.com/the-summer-2024-community-manager-cohort/?ref=londoncoworkingassembly.com) - Join the **7k** people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - Save the date 15th May 2025, [European Coworking Day](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - Connect with Bernie on [LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) - Connect with Emily on [LinkedIn](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) - Connect with Adrian on [LinkedIn](https://www.linkedin.com/in/adriansegar/?ref=londoncoworkingassembly.com) ## One more thing Remember, the strength of our communities lies in our collective efforts and shared values. Please rate, follow, share, and leave a review for the Coworking Values Podcast; it helps our show have an even greaterimpact. It also helps people in the general public and your neighbourhood understand coworking, how it can benefit their local community, and how it can benefit them in building their careers, projects, and work. ### Simple Steps to Inclusive Coworking with Amy Morgan of 360 Workplace URL: https://londoncoworkingassembly.com/simple-steps-to-inclusive-coworking/ Last updated: 2024-09-12T08:04:04.000Z Simple Steps to Inclusive Coworking with Amy Morgan of 360 Workplace 0:00 /200 1× In this episode, Bernie gets to pick the brains of Amy who is part of the team at 360 Workplace Consultancy about an often overlooked topic: how to design coworking spaces that truly work for neurodiverse people. Most coworking spaces seem set up for the so-called "average" worker—a middle-aged guy who likes the room at just the right temperature. But what about everyone else? Amy explains how space owners can rethink their setups to be more welcoming to people, especially those who don't fit the typical mould. They discuss how small changes, like offering a welcome guide or paying attention to lighting and noise, can make a huge difference—not just for neurodiverse folks but for everyone. And there's more than just a feel-good reason to do this: it can significantly boost your community and bottom line, opening up new opportunities and growth potential. If you run a coworking space or even just use one, you'll walk away with plenty of ideas on how to make these spaces better for everyone. Plus, stay tuned for information on our upcoming London event, where you can learn hands-on how to make these changes in your own space. ### Detailed Episode Breakdown: - \[00:00\] Introduction from Emily – Announcing a 3-month cohort program designed for community builders to strengthen their skills. - \[00:29\] Bernie introduces Amy, who discusses her expertise in workplace consultancy and her goals for making coworking spaces more inclusive. - \[02:18\] Why coworking spaces need to move beyond the traditional design, which caters primarily to neurotypical individuals. - \[04:09\] Amy explores the economic and community impact of failing to include neurodiverse individuals in coworking spaces. - \[07:18\] The hidden biases in design and how they affect diversity and inclusion in coworking. - \[11:02\] How simple solutions, like a welcome guide or arrival pack, can dramatically improve the coworking experience for neurodiverse members. - \[13:04\] Technology and apps that can assist in creating a more inclusive coworking environment. - \[15:48\] How hospitality plays a crucial role in coworking, and what we can learn from other service industries about anticipating members' needs. - \[18:03\] Amy addresses the misconception that making coworking spaces inclusive requires a substantial financial investment. - \[20:20\] The importance of intersectionality in coworking spaces, ensuring inclusivity for all demographics and neurodiverse individuals. - \[22:15\] Bernie and Amy preview their upcoming event in London, focusing on designing inclusive coworking spaces through interactive workshops. ### Links & Resources: - [360 Workplace Website](https://www.360workplace.co.uk/case-studies?ref=londoncoworkingassembly.com) - [360 Workplace Case Studies ](https://www.360workplace.co.uk/case-studies?ref=londoncoworkingassembly.com) - [360 Workplace Podcast with Guenaelle Watson](https://open.spotify.com/show/1E7UTvivLNaifQSAyUNvFv?si=2de4ba75d82b4b6b&nd=1&dlsi=4055fc8ec23d4e60&ref=londoncoworkingassembly.com) - [Workspace Design Show London 2025](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [London Coworking Assembly Forum & Bar Camp 17th September 2024](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join the next Community Builder Cohort](https://berniejmitchell.com/the-summer-2024-community-manager-cohort/?ref=londoncoworkingassembly.com) - Join the **7k** people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - Save the date 15th May 2025, [European Coworking Day](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - Connect with Bernie on [LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) - Connect with Amy on [LinkedIn](https://www.linkedin.com/in/amy-morgan-8763bb102/?ref=londoncoworkingassembly.com) ## One more thing Remember, the strength of our communities lies in our collective efforts and shared values. Please rate, follow, share, and leave a review for the Coworking Values Podcast; it helps our show have an even greaterimpact. It also helps people in the general public and your neighbourhood understand coworking, how it can benefit their local community, and how it can benefit them in building their careers, projects, and work. ### The Future of Marketing is Community with Mark Schaefer URL: https://londoncoworkingassembly.com/the-future-of-marketing-is-community/ Last updated: 2024-09-09T08:57:45.000Z The Future of Marketing is Community with Mark Schaefer 0:00 /200 1× In this episode, Bernie talks with marketing expert, author, and educator Mark Schaefer, someone he's been learning from for over 15 years. Mark shares practical insights from his latest book, [*Belonging to the Brand: Why Community is the Last Great Marketing Strategy*](https://businessesgrow.com/belonging-to-the-brand/?ref=londoncoworkingassembly.com)*.* He discusses how micro and small businesses, including coworking spaces, can harness the power of community to be seen, build trust, and create lasting connections. Mark's mix of real-world marketing experience and academic expertise makes this conversation particularly useful for anyone looking to grow a business through authentic human connections. Throughout this episode, Mark emphasises that the future of marketing isn't in traditional advertising or digital tactics but in building genuine human connections. This is a can't-miss episode for anyone passionate about coworking, community management, and independent business success. #### Key Questions Covered: - How have online communities evolved since the early days of the internet? - What key mistakes did companies make when building online communities in the past? - Why is a community the next big marketing strategy, especially for small businesses? - What are the most effective ways to grow a community organically? - How can coworking spaces and small businesses maintain community values despite larger competitors? ### Timeline Summary - **\[01:52\]** \- Mark shares his journey of being a "teacher" through various mediums like blogging, speaking, and consulting. - **\[04:29\]** \- Mark recounts the rise and fall of early internet communities and how technological improvements reignited the community conversation. - **\[06:18\]** \- The COVID pandemic has accelerated the need for genuine, human-centred marketing and community-based business models. - **\[09:29\]** \- Exploring the misconception that community success depends on large numbers, with insights on smaller, more engaged groups. - **\[15:47\]** \- Bernie and Mark discuss the importance of organic advocacy over digital advertising for coworking spaces. - **\[20:17\]** \- Who owns your brand: the business, the community, or the people who experience it? Mark answers this age-old question. - **\[28:38\]** \- Mark shares a case study of a local jewellery store using community engagement to compete with larger chain stores. - **\[33:05\]** \- How building a personal brand helps launch and sustain community efforts for small businesses. ### Detailed Episode Breakdown **Building a Sustainable Community in the Digital Age** Mark highlights how early attempts at building online communities failed due to limited technology and the isolated platforms brands created. With the evolution of social platforms like Slack and Discord, community building has become more fluid and integrated into modern life. **Community as the Future of Marketing** Mark explains how he foresaw community becoming a critical component of future marketing strategies, especially in his book *Marketing Rebellion*. This insight led him to expand on the idea, culminating in his latest book. He emphasizes that customers today seek more authentic human connections, not traditional advertising. **The Myth of Large Communities** A common misconception is that successful communities must be huge to thrive. Mark debunks this myth, sharing that smaller, highly engaged groups—often under 500 people—offer the best opportunities for meaningful interaction and growth. This revelation can change how you approach community building for your coworking space or business. **Organic Growth Through Shared Value** Mark explains that the most influential communities grow through advocacy rather than advertising. By providing members with value, like expert guest speakers, they are motivated to share their experiences, which organically brings in new members. **Word of Mouth vs. SEO for Coworking Spaces** While SEO and advertising play their roles, Mark reinforces the power of word-of-mouth advocacy, particularly for small, community-driven businesses like coworking spaces. Authentic, human-led growth creates more potent, more sustainable communities. **Who Owns Your Brand?** In a discussion about brand ownership, Mark suggests that while businesses can guide their brand's image, a brand is ultimately shaped by what others say about it. Consistent, value-driven engagement is crucial in shaping this narrative positively. **The Role of Personal Branding** For small businesses, Mark emphasizes that building a personal brand is crucial to starting a community. A personal brand based on trust allows people to connect with the leader, becoming the foundation for the wider community. #### Links & Resources - [Mark's long-running blog and website](https://businessesgrow.com/?ref=londoncoworkingassembly.com) - [Mark's articles on LinkedIn](https://www.linkedin.com/in/iamdeanconnell/recent-activity/articles/?ref=londoncoworkingassembly.com) - [Mark's Uprising Community Retreat October 2024](https://businessesgrow.com/uprising/?ref=londoncoworkingassembly.com) - [All of Mark's books are on one page](https://businessesgrow.com/social-media-marketing-books/?ref=londoncoworkingassembly.com) - [London Coworking Assembly Forum & Bar Camp](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Workspace Design Show London](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) 2025 - [Join the next Community Builder Cohort](https://berniejmitchell.com/the-summer-2024-community-manager-cohort/?ref=londoncoworkingassembly.com) - Join the 7k people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - Connect with Bernie on [LinkedIn](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) - Connect with Mark on [LinkedIn](https://www.linkedin.com/in/iamdeanconnell/?ref=londoncoworkingassembly.com) - Connect with Christian from SALTO on [LinkedIn](https://www.linkedin.com/in/communityisthekey/?ref=londoncoworkingassembly.com) - [SALTO Systems Website](https://saltosystems.com/en/?ref=londoncoworkingassembly.com) #### Closing Remarks Remember, the strength of our communities lies in our collective efforts and shared values. Please rate, follow, share, and leave a review for the Coworking Values Podcast; it helps our show have an even greater impact. It also helps people in the general public and your neighbourhood understand coworking, how it can benefit their local community, and how it can benefit them in building their careers, projects, and work. ### Building Safe Spaces for Marginalised Communities with Loubna Messaoudi URL: https://londoncoworkingassembly.com/building-safe-spaces-for-marginalised/ Last updated: 2024-09-03T23:08:26.000Z Building Safe Spaces for Marginalised Communities with Loubna Messaoudi 0:00 /200 1× ### Episode Summary: Join Emily's conversation with Loubna Messaoudi, a social entrepreneur and founder of [BIWOC\* Rising](https://biwoc-rising.org/?ref=londoncoworkingassembly.com), a Berlin-based coworking space dedicated to intersectional justice for marginalised communities. Loubna shares her insights on building inclusive and diverse work environments, particularly for women, trans, inter, and non-binary people of colour. We explore the challenges and learning curves of creating spaces that claim to be inclusive and genuinely feel safe for everyone. Loubna also discusses the critical importance of unlearning biases, the complexities of evolving a community's structure, and the power dynamics involved in truly sharing decision-making. ### Timeline Summary: - **\[00:01\]** \- Introduction to the upcoming Community Builders cohort and how it supports independent creators and community builders. - **\[01:03\]** \- Loubna Messaoudi shares her passion for inclusion and her role in the [European Coworking Assembly](https://coworkingassembly.eu/handbook/?ref=londoncoworkingassembly.com)'s IDEA Handbook project. - **\[03:28\]** \- Discussing the essential elements needed to create a safe work environment for marginalised communities. - **\[05:15\]** \- Loubna explains the importance of authenticity in creating safe spaces and the pitfalls of superficial inclusivity. - **\[08:03\]** \- Transitioning from focusing on one marginalised group to broader inclusivity presents challenges in meeting all groups' needs. - **\[10:28\]** \- Dealing with tough conversations when people doubt your intentions is hard. It's essential to keep learning and adapting. - **\[13:14\]** \- Understanding the "elbow mentality" and how power-sharing can transform the workplace dynamics in coworking spaces. - **\[17:26\]** \- Loubna reflects on the inspiration behind Biwalk Rising and the need for spaces that genuinely cater to marginalised communities. ### Detailed Episode Breakdown: Loubna Messaoudi delves into the nuanced challenges of creating truly inclusive coworking spaces in this incredible episode. **We explore the following key topics:** 1. **The IDEA Handbook:** Loubna aims to help coworking spaces focus on genuine inclusion, diversity, equity, and accessibility. 2. **Intersectionality in Practice:** How [BIWOC\* Rising](https://biwoc-rising.org/?ref=londoncoworkingassembly.com) uses intersectionality to dismantle exclusive structures and the practical steps they take to ensure everyone feels safe and included. 3. **Authenticity in Inclusion:** The critical difference between superficial inclusivity efforts and genuine, impactful change. Loubna emphasizes the need for spaces beyond token gestures and genuinely engages with the communities they serve. 4. **Evolving a Community’s Structure:** The journey of [BIWOC\* Rising](https://biwoc-rising.org/?ref=londoncoworkingassembly.com) as it transitioned from focusing on women of colour to a more inclusive space that also welcomes trans, inter, and non-binary individuals. Loubna discusses the internal debates and the learning process that accompanied this shift. 5. **Power Dynamics in Coworking Spaces:** Loubna illuminates some people's reluctance toward sharing power and the importance of understanding that inclusivity does not diminish one's influence but rather enhances the collective power of the community. 6. **Practical Tips for Creating Safer Spaces:** Loubna offers actionable advice on how coworking spaces can make marginalized individuals feel welcome, from non-gendered bathrooms to sensitivity training for all members. ### Links & Resources - [BIWOC\* Rising website](https://biwoc-rising.org/?ref=londoncoworkingassembly.com) - [BIWOC\* Rising on Instagram](https://www.instagram.com/biwocrising/?ref=londoncoworkingassembly.com) - [Nook Wellness Pods](https://nookpod.com/?ref=londoncoworkingassembly.com) - [Coworking I.D.E.A. Project](https://coworkingidea.org/?ref=londoncoworkingassembly.com) - [London Coworking Assembly Forum & Bar Camp 17th September 2024](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join the next Community Builder Cohort](https://berniejmitchell.com/the-summer-2024-community-manager-cohort/?ref=londoncoworkingassembly.com) - [Workspace Design Show London](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - Join the 7k people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - Connect with Emily on [LinkedIn](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) - Connect with Loubna Messaoudi on [LinkedIn](https://www.linkedin.com/in/loubna-messaoudi-40120118a/?ref=londoncoworkingassembly.com) ## One more thing Remember, the strength of our communities lies in our collective efforts and shared values. Please rate, follow, share, and leave a review for the Coworking Values Podcast; it helps our show have an even greater impact. It also helps people in the general public and your neighbourhood understand coworking, how it can benefit their local community, and how it can benefit them in building their careers, projects, and work. ### ### Redefining Workspaces: Hotelification and Beyond with Michelle Kok URL: https://londoncoworkingassembly.com/redefining-workspaces-hotelification/ Last updated: 2024-08-29T21:31:53.000Z Redefining Workspaces: Hotelification and Beyond with Michelle Kok 0:00 /200 1× In today's **Coworking Values Podcast episode**, Bernie talks with Michelle Kok, a workspace design expert known for her unique approach to integrating creativity with analytical insights. Together, they delve into the evolving concept of "hotelification" in workspaces, exploring how blending hospitality elements into office design can foster comfort and productivity. Michelle shares her thoughts on what makes a workspace "commute-worthy," the impact of remote work on gender roles, and the importance of aligning workplace design with the needs and culture of the business. Listeners will gain valuable insights into how the future of workspaces is shaping up, with discussions ranging from the role of management in workspace design to the potential for mega-chain cafés to become coworking hubs. If you're curious about the future of coworking and office spaces and how these trends might affect you and your community, this episode is a must-listen. ### Timeline Summary: - **\[01:11\]** \- Michelle discusses the intersection of creativity and analytical thinking in workspace design. - **\[02:25\]** \- Michelle explains her enthusiasm for the concept of hotelification and how it brings comfort and vibrancy into traditionally bland office spaces. - **\[05:21\]** \- The discussion on how workplace design should align with the business's operational goals and management style. - **\[08:29\]** \- Michelle elaborates on the concept of "commute-worthy" workspaces and why businesses need to make the office worth the travel time for employees. - **\[11:24\]** \- Exploring the impact of remote work on gender roles and social capital in the workplace. - **\[20:09\]** \- How external societal changes influence workplace design, from multiculturalism to diversity and inclusion. - **\[24:20\]** \- The potential future of workspace design, including the rise of mega-chain cafés like Starbucks integrating coworking elements. ### Detailed Episode Breakdown: In this episode, Michelle Kok provides a comprehensive look at the evolving landscape of workspace design. She begins by explaining how her approach uniquely blends analytical rigor with creative flair, ensuring that each design is not only aesthetically pleasing but also functionally aligned with the business's needs. The conversation then shifts to the trend of "hotelification"—the infusion of hospitality elements into workspaces. Michelle strongly advocates this approach, believing it transforms bland, siloed offices into vibrant, welcoming environments that boost employee well-being and productivity. However, she also warns against gimmicky designs, emphasizing the need for a deeper understanding of the business's operational goals. Michelle and Bernie then tackle the concept of "commute-worthy" workspaces. With remote work rising, businesses must make the office experience valuable enough to justify the commute. Michelle highlights how design can play a crucial role by fostering environments that encourage collaboration and spontaneous interactions—elements often missing in remote work setups. The discussion also touches on the impact of remote work on gender roles, particularly how flexible work arrangements can promote gender equality by allowing both men and women to balance work and family responsibilities more effectively. Finally, Michelle shares her vision for the future of workspace design, which she believes will continue to evolve as societal values shift. From incorporating elements of global cultures into office design to predicting and meeting employees' unspoken needs, Michelle's insights provide a thought-provoking look at what lies ahead for workspaces. ## Links & Resources - [Michelle Kok Design](https://michellekokdesign.com/?ref=londoncoworkingassembly.com) - [The Seduction of ‘Hotelification’ in the Workplace](https://michellekokdesign.com/blog/the-seduction-of-hotelification-in-the-workplace?ref=londoncoworkingassembly.com) - [Follow Michelle on Instgram](https://www.instagram.com/michellekokdesign/?ref=londoncoworkingassembly.com) - [Workspace Design Show London 2025](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [London Coworking Assembly Forum & Bar Camp 17th September 2024](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join the next Community Builder Cohort](https://berniejmitchell.com/the-summer-2024-community-manager-cohort/?ref=londoncoworkingassembly.com) - Join the **7k** people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - Save the date 15th May 2025, [European Coworking Day](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - Connect with Bernie on [LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) - Connect with Michelle on [LinkedIn](https://www.linkedin.com/in/michellekok/?ref=londoncoworkingassembly.com) - [Join the Virtual Headquarters Network here](https://www.virtual-headquarters.com/partner/co-working-partnerships/?ref=londoncoworkingassembly.com). ## One more thing Remember, the strength of our communities lies in our collective efforts and shared values. Please rate, follow, share, and leave a review for the Coworking Values Podcast; it helps our show have an even greater impact. It also helps people in the general public and your neighbourhood understand coworking, how it can benefit their local community, and how it can benefit them in building their careers, projects, and work. ### Coworking Uncovered: This Week in Coworking with Hector Kolonas URL: https://londoncoworkingassembly.com/coworking-uncovered-this-week-in/ Last updated: 2026-04-04T09:38:47.000Z Coworking Uncovered: This Week in Coworking with Hector Kolonas 0:00 /200 1× In this episode of the Coworking Values Podcast we welcome back Hector Kolonas, the mastermind behind *This Week in Coworking*, a newsletter that has become an indispensable resource for the coworking community. We dive into Hector's journey, from his first encounter with coworking in Manchester to building a sustainable and impactful newsletter that connects coworking spaces and communities globally. Hector shares his insights on how coworking has evolved from niche spaces to essential parts of local economies and offers valuable advice for anyone looking to start and sustain a successful newsletter. This conversation is a must for coworking enthusiasts, community builders, and anyone interested in the future of workspaces. ### Timeline Summary - **\[00:00\]** \- Emily introduces the podcast and shares details about a new cohort for community managers. - **\[00:30\]** \- Francesca from Virtual Headquarters discusses how they support coworking spaces across the UK and Europe. - **\[01:00\]** \- Bernie welcomes listeners and introduces Hector, the guest for this episode. - **\[01:11\]** \- Hector shares what he's known for and his goals, including his involvement with *This Week in Coworking*and removing the hyphen in "coworking." - **\[01:48\]** \- Hector recounts his first experience with coworking in Manchester and how it led to his current work in the coworking industry. - **\[04:27\]** \- Discussion on the origins of *This Week in Coworking*, its growth, and the sustainability challenges faced along the way. - **\[07:04\]** \- Hector talks about different business models for newsletters and why he opted for a patron-based model rather than traditional sponsorships. - **\[12:17\]** \- Bernie and Hector discuss the importance of co-creating with brands and the benefits of a collaborative model in the coworking community. - **\[16:59\]** \- Hector shares advice for creating newsletters, focusing on sustainability, consistency, and writing for the reader's worst day. - **\[23:28\]** \- The debate over the hyphen in "coworking" and its implications for SEO and industry visibility. - **\[28:13\]** \- Hector discusses the role of coworking spaces in hyperlocal economies and their evolution into community hubs. ### Detailed Episode Breakdown 1. **Introduction and Special Offers**: Emily opens the podcast with details about a new cohort for community builders, followed by Francesca explaining how Virtual Headquarters supports coworking spaces. 2. **Hector’s Introduction and Early Days in Coworking**: Hector shares his experience with coworking, starting from his time in Manchester and the significant role that economic crises played in shaping his involvement with coworking spaces. 3. **The Birth and Growth of** **This Week in Coworking**: Hector explains how his passion for coworking and storytelling led to the creation of *This Week in Coworking*, a newsletter that began with just six subscribers and has since become a key resource in the industry. 4. **Challenges of Monetizing Newsletters**: Hector and Bernie discuss the sustainability of newsletters, different business models, and why Hector chose a patron-based model over traditional sponsorships. 5. **Tips for Aspiring Newsletter Creators**: Hector offers practical advice for anyone looking to start a newsletter, emphasizing the importance of consistency, writing with empathy, and focusing on sustainability. 6. **SEO and the Coworking Hyphen Debate**: The conversation turns to the ongoing debate about the use of a hyphen in "coworking" and its impact on SEO. Hector provides data-driven insights into why removing the hyphen can improve discoverability - **see the image below.** 7. **The Role of Coworking in Local Economies**: The episode concludes with a discussion on how coworking spaces have become integral to local communities, especially in the post-COVID era. ## Why don’t you a hypen in the word coworking? *Google trends shows how "coworking" search volume is exponentially higher than for "co-working" so you stand more chance of being found in search without the hypen.* [![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/2026/04/17fb7a64-9144-4ac1-b348-8c2eb9328352_2048x1235-heic.jpg)](https://www.linkedin.com/posts/inztinkt%5Ffriends-dont-let-friends-hyphenate-coworking-activity-7232082986052038656-91SE?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop) ## Links & Resources - Subscribe to Hector’s [This Week in Coworking](https://thisweekincoworking.com/?ref=londoncoworkingassembly.com) Newsletter - Hector’s Syncaroo saved Freddie’s [Patch a ton of time and money](https://syncaroo.com/how-patch-growing-coworking-network-streamlined-tech-processes/?ref=londoncoworkingassembly.com). - [Coworking or Co-working How Do You Spell It?](https://www.linkedin.com/pulse/coworking-co-working-how-do-you-spell-bernie-j-mitchell/?ref=londoncoworkingassembly.com) - [Jon Alexander’s Citizens](https://www.jonalexander.net/?ref=londoncoworkingassembly.com) - [London Coworking Assembly Forum & Bar Camp 17th September 2024](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join the next Community Builder Cohort](https://berniejmitchell.com/the-summer-2024-community-manager-cohort/?ref=londoncoworkingassembly.com) - Join the **7k** people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - Save the date 15th May 2025, [European Coworking Day](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - Connect with Bernie on [LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) - Connect with Hector on [LinkedIn](https://www.linkedin.com/in/inztinkt/?ref=londoncoworkingassembly.com) - [Join the Virtual Headquarters Network here](https://www.virtual-headquarters.com/partner/co-working-partnerships/?ref=londoncoworkingassembly.com). ## One more thing Remember, the strength of our communities lies in our collective efforts and shared values. Please rate, follow, share, and leave a review for the Coworking Values Podcast; it helps our show have an even greater impact. It also helps people in the general public and your neighbourhood understand coworking, how it can benefit their local community, and how it can benefit them in building their careers, projects, and work. ### Community Is The Still Key! 🔑 URL: https://londoncoworkingassembly.com/community-is-the-still-key/ Last updated: 2026-04-04T09:38:48.000Z --- ### Hey folks, it's Bernie here. > So, we've been on a massive **accessibility** journey with [Coworking Values Podcast](https://coworkingvaluespodcast.substack.com/) over the last few weeks. > > Out of the coworking values, **accessibility** is the one that 'rolls off of the table' the most. > > You can understand **collaboration, openness, sustainability, and community, but accessibility** is costly and unglamorous, and people find it awkward to talk about. > > *As our friends at* [*Purple Goat Agency*](https://www.purplegoatagency.com/?ref=londoncoworkingassembly.com) *will tell you, 24% of the population is made up of people living with a disability - that is about 16 million people - and we know people from that 24% who are looking for a coworking space.* > > This topic is part of our co-creation track with David and [Nook Wellness Pods](https://nookpod.com/product/nook/?ref=londoncoworkingassembly.com). > > It is an ever-evolving conversation in places like the [Coworking I.D.E.A. Project](https://coworkingidea.org/?ref=londoncoworkingassembly.com) and the [European Coworking Assembly.](https://coworkingassembly.eu/?ref=londoncoworkingassembly.com) --- ### About the 'link in the show notes.' > The 'link in the show notes' is the back channel and round-up for everything related to the [Coworking Values Podcast](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) that we discuss in the show. > > The podcast is co-hosted by [Emily Breder](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com), and [Bernie J Mitchell](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) (that's me!) > > While here on Substsack is our favourite place to be, we also have a LinkedIn page. > > Of course, LinkedIn is a different place than here on SubStack, but if you are on there, we'd love to connect with you there, too. > > Below we have hyperlinks to all our guests on their LinkedIn profile, we publish this over there too. > > The goal it to connect as many people as possible, I’m always curious who and where people are so I like to be able to look them up online. > > You find their podcast on here on Substack at the [Coworking Values Podcast](https://coworkingvaluespodcast.substack.com/). > > ▶️ Join us on [LinkedIn here](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com). --- ## ➡️ In this edition: - Join us on [LinkedIn here](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com). - The Supacell cast visited Urban MBA - London Coworking Assembly Forum and Bar Camp 17th September 2024 - What we've, podcasts we published, and what is in production - 🙏Thank you to our co-creators - and more about them --- ## ➡️ Supacell and Urban MBA ![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/2026/04/55e3f7ff-ef6d-43b7-8910-1fe63ccd17d2_1024x683-jpeg.jpg) The Cast of Netflix's Supacell > Some of the cast of [Netflix](https://www.linkedin.com/company/netflix/?ref=londoncoworkingassembly.com)'s hit show [Supacell](https://www.youtube.com/watch?v=Frmk94Etedo&ab%5Fchannel=Netflix&ref=londoncoworkingassembly.com) by [Rapman](https://www.instagram.com/realrapman/?hl=en&ref=londoncoworkingassembly.com) did a Q&A on how young people can build a career in the film industry at [Urban MBA HQ](https://maps.app.goo.gl/1XPt8RfhLeKiYyih8?ref=londoncoworkingassembly.com) near Old Street. > > As always, the food was amazing! > > Those of you who came to the [Urban MBA HQ](https://maps.app.goo.gl/1XPt8RfhLeKiYyih8?ref=londoncoworkingassembly.com) launch event hosted by [technologywithin](https://www.linkedin.com/company/technologywithin/?ref=londoncoworkingassembly.com) will know what I'm talking about. > > There is still much work to be done at Urban MBA HQ, but already, over 500+ people have come to events there, and they have developed strong ties with the local community in the neighbourhood. --- > 🎙️Subscribe: [Apple](https://podcasts.apple.com/hr/podcast/coworking-values-podcast/id1473445538?ref=londoncoworkingassembly.com) | [YouTube](https://youtube.com/playlist?list=PLJrNoelAWNSAh2oedrlts1Pc4p-5RCbk0&si=wNOH-MZ9xYC6cweX&ref=londoncoworkingassembly.com) | [Spotify](https://open.spotify.com/show/3ZVHWMMlKrSEwFQWxIDLlf?si=113faeb905a84c65&ref=londoncoworkingassembly.com) | [Substack](https://londoncoworkingassembly.com/creating-inclusive-workplaces-with/) --- ## ➡️ London Coworking Assembly Forum and Bar Camp 17th September 2024 ![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/2026/04/94ab2415-a25b-4ade-bc71-355153a10b94_1000x1000.png) ▶️ RSVP Here! > Our co-creators for this event are [Milliken Floors Europe,](https://www.linkedin.com/company/millikenfloorseurope/?ref=londoncoworkingassembly.com)[Facework Group](https://www.linkedin.com/company/faceworkgroup/?ref=londoncoworkingassembly.com) [360 Workplace](https://www.linkedin.com/company/360-workplace/?ref=londoncoworkingassembly.com) and [Urban MBA](https://www.linkedin.com/company/urbanmba/?ref=londoncoworkingassembly.com) > > [▶️ RSVP Here!](https://lu.ma/17thSept?ref=londoncoworkingassembly.com) > > **What we know so far...** > > Everything will be interactive, hands-on, and created with movement and connection. > > We'll kick off the day at [Milliken Floors Europe](https://www.linkedin.com/company/millikenfloorseurope/?ref=londoncoworkingassembly.com), hosted by [Mark Linieres](https://www.linkedin.com/in/mark-linieres-58b695100/?ref=londoncoworkingassembly.com) and [Urva Soni](https://www.linkedin.com/in/millikencarpet/?ref=londoncoworkingassembly.com), where we will have another session on community and citizenship with [Jon Alexander](https://www.linkedin.com/in/jon-alexander-11b66345/?ref=londoncoworkingassembly.com) author and co-founder of the [New Citizen Project](https://www.linkedin.com/company/newcitizenproject/?ref=londoncoworkingassembly.com) > > Then, we'll walk to a nearby [360 Workplace](https://www.linkedin.com/company/360-workplace/?ref=londoncoworkingassembly.com) location to meet [Amy Morgan](https://www.linkedin.com/in/amy-morgan-8763bb102/?ref=londoncoworkingassembly.com) and [Guenaelle Watson](https://www.linkedin.com/in/guenaelle-watson-111758a/?ref=londoncoworkingassembly.com) for a hands-on, interconnected workshop on designing and creating a workspace environment for neurodiversity. > > **📆 For this Bar Camp, we're 100% co-creating it, so we will email our** [London Coworking Assembly](https://www.linkedin.com/showcase/londoncoworkingassembly/?ref=londoncoworkingassembly.com) **community with a special ticket and quiz - watch your inboxes tomorrow.** > > [▶️ RSVP Here!](https://lu.ma/17thSept?ref=londoncoworkingassembly.com) --- ## ➡️ What's on in the Coworking Values Podcast right now? ### 🔴 In the recording studio queue, we have: > [Jaskiran Mangat](https://www.linkedin.com/in/jaskiranmangat/?ref=londoncoworkingassembly.com) > > [Loubna Messaoudi](https://www.linkedin.com/in/loubna-messaoudi-40120118a/?ref=londoncoworkingassembly.com) > > [Mark Schaefer](https://www.linkedin.com/in/markwschaefer/?ref=londoncoworkingassembly.com) > > [Vanessa Sans](https://www.linkedin.com/in/vanessasans/?ref=londoncoworkingassembly.com) > > [Paula A. Madrid](https://www.linkedin.com/in/pamadrid/?ref=londoncoworkingassembly.com) > > [Adrian Segar](https://www.linkedin.com/in/adriansegar/?ref=londoncoworkingassembly.com) > > [Suzanne Murdock](https://www.linkedin.com/in/suzannemurdock/?ref=londoncoworkingassembly.com) --- ### 🟠 In the publish queue, we have the following: > [Hector Kolonas](https://www.linkedin.com/in/inztinkt/?ref=londoncoworkingassembly.com) \- [This week in coworking and](https://included.co/this-week-in-coworking/?ref=londoncoworkingassembly.com) [Creator Economy](https://included.co/this-week-in-coworking/?ref=londoncoworkingassembly.com) > > [Michelle Kok](https://www.linkedin.com/in/michellekok/?ref=londoncoworkingassembly.com) \- The Seduction of ‘Hotelification’ in the Workplace --- ### 🟢 Right now, you can connect with ALL these guests: > [Thor A Rain](https://www.linkedin.com/in/thorarain/?ref=londoncoworkingassembly.com) \- Health activist & First Aid for Feelings > > [Jenny Lowthrop](https://www.linkedin.com/in/jenny-lowthrop/?ref=londoncoworkingassembly.com) \- [Coworking Corner](https://www.linkedin.com/company/coworking-corner/?ref=londoncoworkingassembly.com) \- Balancing Life, Work, and Her Coworking Space > > [Alycia Levels Moore](https://www.linkedin.com/in/alycialevelsmoore/?ref=londoncoworkingassembly.com) \- Transforming Neighborhoods Through Coworking > > [Dean Connell](https://www.linkedin.com/in/iamdeanconnell/?ref=londoncoworkingassembly.com) \- Creating Sustainable Workspaces through Circular Design > > [Guenaelle Watson](https://www.linkedin.com/in/guenaelle-watson-111758a/?ref=londoncoworkingassembly.com) \- Designing for Neurodiversity > > [Miguel Lucea Jimeno](https://www.linkedin.com/in/miguel-lucea-jimeno-472a512b1/?ref=londoncoworkingassembly.com) \- Revitalising Rural Life: Sustainable Co-Living & coworking > > [Gavin Neate](https://www.linkedin.com/in/gavin-neate/?ref=londoncoworkingassembly.com) \- Breaking Barriers: A Mission for Inclusivity > > [Gareth I. Jones](https://www.linkedin.com/in/garethijones/?ref=londoncoworkingassembly.com) \- The Problem with “Indie” Spaces: Choosing Interdependence > > [David O'Coimin](https://www.linkedin.com/in/davidocoimin/?ref=londoncoworkingassembly.com) \- Universal Design at Work with David O'Coimin > > [Claire Carpenter](https://www.linkedin.com/in/tmpclaire/?ref=londoncoworkingassembly.com) \- Takeaways from [CoworkingSpain](https://www.linkedin.com/company/coworkingspain/?ref=londoncoworkingassembly.com) & [GCUC UK](https://www.linkedin.com/company/gcucuk/?ref=londoncoworkingassembly.com) > > [Connor DeLaney](https://www.linkedin.com/in/connor-delaney/?ref=londoncoworkingassembly.com) \- What you need to know about sales and the customer journey > > [Fanny Marcoux](https://www.linkedin.com/in/fannymarcoux/?ref=londoncoworkingassembly.com) \- [A very special coworking](https://www.linkedin.com/company/a-very-special-coworking/?ref=londoncoworkingassembly.com) > > [Ali Kakande](https://www.linkedin.com/article/edit/7219666969120116736/?ref=londoncoworkingassembly.com) \- Connection, Food and Community > > [Caleb Parker](https://www.linkedin.com/article/edit/7219666969120116736/?ref=londoncoworkingassembly.com) \- #communityisthekey 🔑 > > [Holly Cooke](https://www.linkedin.com/article/edit/7219666969120116736/?ref=londoncoworkingassembly.com) \- [The Lonely Girls Club](https://www.linkedin.com/article/edit/7219666969120116736/?ref=londoncoworkingassembly.com) > > [Jerome Chang](https://www.linkedin.com/article/edit/7219666969120116736/?ref=londoncoworkingassembly.com) \- [People of Coworking](https://www.linkedin.com/article/edit/7219666969120116736/?ref=londoncoworkingassembly.com) > > [natalie du toit MBE OIG OLY PLY](https://www.linkedin.com/article/edit/7219666969120116736/?ref=londoncoworkingassembly.com) \- Championing Diversity in Coworking Communities > > [Chris Marr](https://www.linkedin.com/article/edit/7219666969120116736/?ref=londoncoworkingassembly.com) \- The Power of Peer Mentorship and Accountability --- > 🎙️Subscribe: [Apple](https://podcasts.apple.com/hr/podcast/coworking-values-podcast/id1473445538?ref=londoncoworkingassembly.com) | [YouTube](https://youtube.com/playlist?list=PLJrNoelAWNSAh2oedrlts1Pc4p-5RCbk0&si=wNOH-MZ9xYC6cweX&ref=londoncoworkingassembly.com) | [Spotify](https://open.spotify.com/show/3ZVHWMMlKrSEwFQWxIDLlf?si=113faeb905a84c65&ref=londoncoworkingassembly.com) | [Substack](https://londoncoworkingassembly.com/creating-inclusive-workplaces-with/) --- ## 🙏Thank you to our co-creators > We work on a co-creator model to make the [Coworking Values Podcast](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) a sustainable project. > > Co-creating goes beyond 'advertising and sponsorship' slots for better connection, education and relationship building - see the example below about event space. > > **Our co-creators are:** > > [David O'Coimin](https://www.linkedin.com/in/davidocoimin/?ref=londoncoworkingassembly.com), founder of [Nook Wellness Pods](https://www.linkedin.com/company/nookwellnesspods/?ref=londoncoworkingassembly.com) > > [Francesca Dixon](https://www.linkedin.com/in/francesca-dixon-862699154/?ref=londoncoworkingassembly.com) from [Virtual Headquarters](https://www.linkedin.com/company/virtualheadquarters/?ref=londoncoworkingassembly.com) > > [Christian Schmitz](https://www.linkedin.com/in/communityisthekey/?ref=londoncoworkingassembly.com) from [SALTO Systems](https://www.linkedin.com/company/salto-systems-s-l-/?ref=londoncoworkingassembly.com) > > [Kofi Oppong](https://www.linkedin.com/in/kofioppong1/?ref=londoncoworkingassembly.com), founder of [Urban MBA](https://www.linkedin.com/company/urbanmba/?ref=londoncoworkingassembly.com) --- ### Here is more about [Francesca Dixon](https://www.linkedin.com/in/francesca-dixon-862699154/?ref=londoncoworkingassembly.com) and [Virtual Headquarters](https://www.linkedin.com/company/virtualheadquarters/?ref=londoncoworkingassembly.com) ![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/2026/04/5c1b7cb5-9903-4f38-9c45-e1ac874a5541_1080x360-jpeg.jpg) Virtual Headquarters > A solid [Virtual Office](https://www.virtual-headquarters.com/partner/co-working-partnerships/?ref=londoncoworkingassembly.com) set up for any coworking space is an additional, scalable, constant revenue stream. > > **It simply means that people register their businesses at your coworking space and use it as their business address instead of their own home.** > > As a coworking space owner, you can take advantage of the constant flow of new micro and small businesses being set up. > > They present a significant opportunity to cater to a new wave of entrepreneurial needs and make more revenue for your coworking space. > > If you would like to book a call or contact [Francesca](https://www.linkedin.com/in/francesca-dixon-862699154/?ref=londoncoworkingassembly.com) and her team, head to [this page](https://www.virtual-headquarters.com/partner/co-working-partnerships/?ref=londoncoworkingassembly.com), call 03302 232605, or email me, and I'll introduce you directly**.** --- > 🎙️Subscribe: [Apple](https://podcasts.apple.com/hr/podcast/coworking-values-podcast/id1473445538?ref=londoncoworkingassembly.com) | [YouTube](https://youtube.com/playlist?list=PLJrNoelAWNSAh2oedrlts1Pc4p-5RCbk0&si=wNOH-MZ9xYC6cweX&ref=londoncoworkingassembly.com) | [Spotify](https://open.spotify.com/show/3ZVHWMMlKrSEwFQWxIDLlf?si=113faeb905a84c65&ref=londoncoworkingassembly.com) | [Substack](https://londoncoworkingassembly.com/creating-inclusive-workplaces-with/) --- ### ➡️ Remember, the strength of our communities lies in our collective efforts and shared values. > *Please rate, follow, share, and leave a review for the* [*Coworking Values Podcast*](https://coworkingvaluespodcast.substack.com/)*; it helps our show have an even greater impact.* > > It also helps people in the general public and your neighbourhood understand coworking, how it can benefit their local community, and how it can benefit them in building their careers, projects, and work. ### Community is the key! 🔑 --- ### Thank you for your time and attention > Have a remarkable weekend! > > Be careful out there. > > It is a jungle. ### 💚Bernie ### Overcoming Reluctance to Change with Emily & Bernie URL: https://londoncoworkingassembly.com/overcoming-reluctance-to-change-with/ Last updated: 2024-08-22T09:16:53.000Z Overcoming Reluctance to Change with Emily & Bernie 0:00 /200 1× **Summary:** In this episode of the Coworking Values Podcast, Emily Breeder and Bernie Mitchell explore the challenges of adopting new systems and overcoming the inertia that often keeps us clinging to ineffective methods. Emily shares valuable insights from their current community builder cohort, touching on the hesitation many feel when faced with change and the importance of finding the simplest tools that actually work. Bernie adds a personal story about his resistance to shifting his video content format despite knowing it would yield better results—an experience many of us can relate to. The conversation then dives into the significance of having a reliable "system of capture" for organizing tasks, the emotional barriers that prevent us from completing essential yet daunting tasks, and how maintaining consistent “staying speed” can keep us moving forward without burnout. Whether you’re a community manager, freelancer, or someone simply looking to improve your workflow, this episode is packed with actionable advice to help you streamline your processes and tackle challenges head-on. --- **Timeline Summary:** - **\[00:00\]** \- Emily introduces a next three-month cohort for community builders, designed to help build and strengthen your workflow and community skills. - **\[00:35\]** \- Discussion about resistance to change, with Bernie sharing his experience of finally switching his video format from landscape to vertical. - **\[02:37\]** \- Bernie reflects on overcoming perfectionism and the importance of doing rather than over-preparing. - **\[04:42\]** \- Emily discusses the impact of perfectionism on participation and how rationalizing excuses can hold people back. - **\[09:12\]** \- A deep dive into finding the right tools for task management, with Emily emphasizing simplicity and practicality. - **\[14:24\]** \- Emily outlines a method for dealing with overwhelm by dumping all tasks into a backlog and then prioritizing them using the urgent/important matrix. - **\[17:33\]** \- Strategies for managing emotions when faced with difficult tasks, and the benefits of collaborative work. - **\[21:02\]** \- The importance of documenting processes for regular tasks to save time and mental energy, especially on challenging days. --- **Detailed Episode Breakdown:** - **Introduction to the New Cohort \[00:00 - 00:26\]:** Emily kicks off the episode by introducing a new offering for community builders—a three-month cohort designed to provide personalized guidance, practical strategies, and motivation to help participants build and manage their communities effectively. - **The Challenge of Changing Habits \[00:26 - 02:32\]:** Bernie and Emily discuss how difficult it is to let go of old habits and embrace new systems, even when we know the change will be beneficial.Bernie shares his struggle with switching from landscape to vertical video format and how making the change drastically improved his engagement. - **Perfectionism and Its Pitfalls \[02:32 - 04:42\]:** The conversation shifts to the common trap of perfectionism, where Bernie and Emily explore how our desire for everything to be "just right" can often prevent us from taking action.Emily points out how perfectionism can manifest in various forms, from delaying projects to avoiding participation in events due to trivial concerns. - **The Role of Simple Tools \[09:12 - 11:05\]:** Emily emphasizes the importance of using simple tools that you and your clients can easily adopt.She argues against the need for feature-rich, complex systems, advocating instead for tools that are straightforward and effective. - **Managing Overwhelm with a System of Capture \[14:24 - 15:35\]:** Emily introduces the concept of a "system of capture" as a way to manage overwhelm.By dumping all tasks into a backlog and prioritizing them based on urgency and importance, she explains how this method can help clarify what needs to be done without feeling overloaded. - **Collaborative Work as a Solution \[17:33 - 19:23\]:** Bernie and Emily discuss the value of collaboration, especially for those working alone or in small teams.Sharing ideas and tasks with others can help alleviate the burden of decision-making and increase productivity. **Documenting Processes for Efficiency \[21:02 - 22:02\]:** The episode wraps up with a discussion on the importance of documenting processes for routine tasks. Bernie shares his own experience of how creating a checklist for publishing podcast episodes has streamlined his workflow, making the process faster and more efficient. Links & Resources - Thich Nhat Hanh - [Foundation Website](https://thichnhathanhfoundation.org/?ref=londoncoworkingassembly.com) - [European Coworking Day](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - [Martin Huntbach](https://www.linkedin.com/in/martin-huntbach/?ref=londoncoworkingassembly.com) \- [Jammy Digital](https://jammydigital.com/?ref=londoncoworkingassembly.com) - [AppSumo](http://fbuy.me/v/bernie%5F73?ref=londoncoworkingassembly.com) \- lifetime software deals. - [Creator Write Club](https://lu.ma/creatorwriteclub?ref=londoncoworkingassembly.com) - [London Coworking Assembly Forum & Bar Camp](https://lu.ma/17thSept?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Virtual Headquarters - join the independent virtual office network for your coworking business.](https://www.virtual-headquarters.com/partner/co-working-partnerships/?ref=londoncoworkingassembly.com) - Join the 7k people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Join the next Community Builder Cohort](https://berniejmitchell.com/the-summer-2024-community-manager-cohort/?ref=londoncoworkingassembly.com) - Connect with Bernie on [LinkedIn](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) - Connect with Emily on [LinkedIn](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) ## One More Thing Remember, the strength of our communities lies in our collective efforts and shared values. Please rate, follow, share, and leave a review for the [Coworking Values Podcast](https://coworkingvaluespodcast.substack.com/); it helps our show have an even greater impact. It also helps people in the general public and your neighbourhood understand coworking, how it can benefit their local community, and how it can benefit them in building their careers, projects, and work. ### Universal Design at Work with David O'Coimin URL: https://londoncoworkingassembly.com/universal-design-at-work-with-david/ Last updated: 2024-08-20T18:32:18.000Z Universal Design at Work with David O'Coimin 0:00 /200 1× ### Episode Summary: In this episode of the Coworking Values Podcast, Emily talks with our long-time friend David O'Coimin, founder of Nook Pods, about practical strategies to create a more inclusive and productive workspace. David shares actionable insights on how to design environments that support both extroverts and introverts, as well as those with neurodivergent needs. Whether you're a coworking space operator, office manager, or simply someone looking to improve your work environment, this conversation is packed with ideas that can help you foster a space where everyone can thrive. ### Timeline Summary: - \[01:01\] - David O'Coimin joins from Amsterdam, discusses Nook’s journey from Bristol to the EU. - \[03:02\] - The inception of Nook: addressing the flaws of the open-plan office. - \[04:33\] - How Nook balances openness with psychological safety in workplace design. - \[06:45\] - The connection between Nook Pods and accessibility, both mental and physical. - \[08:39\] - Exploring the balance between open-plan and closed spaces in the workplace. - \[11:43\] - David’s personal journey to understanding the need for quiet in the workplace. - \[13:21\] - Nook’s unique approach to sales and inclusivity-focused business practices. - \[16:11\] - DIY Nook: Tips for creating your own quiet space in any environment. - \[23:32\] - The importance of mindfulness and mental breaks for productivity and creativity. ### Detailed Episode Breakdown: **David O'Coimin on Nook’s Origin and Philosophy:** David O'Coimin, founder of Nook Pods, starts by discussing how his frustration with open-plan offices led to the creation of Nook. Nook wasn’t just another furniture concept; it was designed as a solution to the overstimulation and lack of privacy that open-plan offices often impose, especially on introverts and neurodivergent individuals. **Psychological Safety and Productivity:** David explains the psychological benefits of having quiet, enclosed spaces in workplaces. He emphasises how these spaces help people turn off the part of the brain that constantly monitors for threats, thereby improving focus, productivity, and overall mental well-being. **Inclusivity and Accessibility in Design:** A significant part of Nook’s design philosophy is inclusivity. David talks about how Nook Pods cater to neurodivergent minds and the physically disabled, providing a universally accessible space. He also stresses the importance of designing workspaces that do not isolate but instead provide a balanced environment that meets various needs. **David’s Personal Insight into Silence:** David shares a personal story about how his own extroverted nature made him realise the impact that workspace design has on quieter individuals. This realisation was a driving force behind creating spaces that protect and nurture different work styles and needs. **Sales with a Conscience:** In a non-traditional approach to sales, David discusses how Nook is committed to producing its pods locally, focusing on sustainability and circularity. He also explains how Nook ensures affordability by refurbishing and donating pods when necessary, making sure that even resource-constrained organisations can benefit from them. **Practical Advice on Creating Quiet Spaces:** David offers practical advice for listeners who might not have access to a Nook Pod but still want to create their own quiet workspace. From building simple cubby spaces to using soft materials and noise management techniques, he shares various ways to bring a sense of calm and focus to any environment. **The Importance of Mindful Breaks:** The conversation concludes with a discussion on the value of taking mindful breaks during the workday. David and Emily agree that activities like exercise, breathing exercises, or simply spending time in a quiet space can significantly enhance creativity and productivity. ### Links & Resources - [Nook Wellness Pods](https://nookpod.com/?ref=londoncoworkingassembly.com) - [David and Nook on Instagram](https://www.instagram.com/nookwellnesspods/?ref=londoncoworkingassembly.com) - [Quiet: The Power of Introverts in a World That Can't Stop Talking" by Susan Cain](https://amzn.to/3Xcu2oe?ref=londoncoworkingassembly.com) - [Coworking I.D.E.A. Project](https://coworkingidea.org/?ref=londoncoworkingassembly.com) - [London Coworking Assembly Forum & Bar Camp 17th September 2024](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join the next Community Builder Cohort](https://berniejmitchell.com/the-summer-2024-community-manager-cohort/?ref=londoncoworkingassembly.com) - [The Melting Pot Edinburgh](https://www.themeltingpotedinburgh.org.uk/?ref=londoncoworkingassembly.com) - [Workspace Design Show London](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - Join the 7k people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - Connect with Emily on [LinkedIn](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) - Connect with David on [LinkedIn](https://www.linkedin.com/in/davidocoimin/?ref=londoncoworkingassembly.com) ## One more thing Remember, the strength of our communities lies in our collective efforts and shared values. Please rate, follow, share, and leave a review for the Coworking Values Podcast; it helps our show have an even greater impact. It also helps people in the general public and your neighbourhood understand coworking, how it can benefit their local community, and how it can benefit them in building their careers, projects, and work. ### The Problem with “Indie” Spaces: Choosing Interdependence with Gareth Jones URL: https://londoncoworkingassembly.com/the-problem-with-indie-spaces-choosing/ Last updated: 2024-08-15T13:12:19.000Z The Problem with “Indie” Spaces: Choosing Interdependence with Gareth Jones 0:00 /200 1× **Episode Summary:** We are back again with Gareth Jones, co-founder of Town Square Spaces, discussing the often misunderstood concept of "indie" coworking spaces. We explore why success in coworking isn't about going alone but choosing interdependence—building strong communities and thriving together. Gareth shares his journey from opening a single coworking space in Wales to leading a network of eight across the UK. Along the way, we debunk the myth of the “independent” space and highlight the critical role of collaboration in creating a lasting impact in the coworking industry. If you're curious about how to make your coworking space or micro business more resilient and community-focused, this episode is a must-listen. **Timeline Summary:** - \[1:18\] - Gareth's story: From one coworking space in Wales to a network of eight. - \[2:41\] - The myth of “independent” or “indie” spaces and why it’s misleading. - \[4:06\] - How teamwork and interdependence drive real success. - \[8:14\] - Strategies for small spaces to compete by building strong communities. - \[12:04\] - The role of coworking in boosting local economies. - \[22:10\] - Insights from opening a new space in Kingston and the importance of community engagement. - \[23:24\] - The power of serendipity in connecting with local authors and thought leaders. **Detailed Episode Breakdown:** Gareth and Bernie deeply look at the concept of independence in coworking. Gareth, who co-founded Town Square Spaces, shares his experiences growing from a single coworking space in Wales to managing a network of eight thriving spaces across the UK. We challenge the popular notion of “indie” spaces, arguing that true success comes not from standing alone but from choosing interdependence—building strong, collaborative communities that support and uplift each other. Gareth discusses the importance of recognising the role that others play in your success and the value of building support networks rather than trying to do it all on your own. We also touch on how small coworking spaces can differentiate themselves from larger chains by fostering community and offering unique, locally rooted experiences. We explore the economic impact of coworking spaces on local communities, using real-life examples from Gareth’s work and the broader coworking movement. Gareth shares exciting news about a new coworking space in Kingston and reflects on the power of serendipity in bringing people together in meaningful ways. This episode is packed with insights for anyone involved in coworking or small business, especially those looking to build something sustainable and community-focused. ### Links & Resources - [Town Square Website](https://thetownsquare.co.uk/?ref=londoncoworkingassembly.com) - Whitepaper - [What if there were no freelancers?](https://thetownsquare.co.uk/news/what-if-there-were-no-freelancers/?ref=londoncoworkingassembly.com) - [Alex Hillman’s Tiny MBA](https://stackingthebricks.com/tinymba/?ref=londoncoworkingassembly.com) - [Jon Alexander’s Citizens](https://www.jonalexander.net/?ref=londoncoworkingassembly.com) - [London Coworking Assembly Forum & Bar Camp 17th September 2024](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join the next Community Builder Cohort](https://berniejmitchell.com/the-summer-2024-community-manager-cohort/?ref=londoncoworkingassembly.com) - Join the **7k** people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - Save the date 15th May 2025, [European Coworking Day](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - Connect with Bernie on [LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) - Connect with Gareth on [LinkedIn](https://www.linkedin.com/in/garethijones/?ref=londoncoworkingassembly.com) - [Join the Virtual Headquarters Network here](https://www.virtual-headquarters.com/partner/co-working-partnerships/?ref=londoncoworkingassembly.com). ## One more thing Remember, the strength of our communities lies in our collective efforts and shared values. Please rate, follow, share, and leave a review for the Coworking Values Podcast; it helps our show have an even greater impact. It also helps people in the general public and your neighbourhood understand coworking, how it can benefit their local community, and how it can benefit them in building their careers, projects, and work. ### The Power of First Aid For Feelings with Thor A. Rain URL: https://londoncoworkingassembly.com/the-power-of-emotional-first-aid/ Last updated: 2024-08-13T22:56:27.000Z The Power of First Aid For Feelings with Thor A. Rain 0:00 /200 1× ### **Episode Summary** In this enlightening episode of the Coworking Values Podcast, Emily is joined by Thor A. Rain, a health activist with a deep passion for coworking spaces. Thor brings a wealth of experience in pain and fatigue management, drawing from their journey through chronic illness and their professional expertise in mental, physical, and social health. Thor shares valuable insights on managing pain and fatigue, the importance of self-care, and how coworking spaces can better support their members' well-being. From the innovative "First Aid for Feelings" manual to practical tips for grounding oneself during moments of distress, Thor’s approach offers both immediate relief and long-term strategies for emotional resilience. This episode is a must-listen for anyone interested in health activism, coworking space management, or enhancing their self-care practices. ### **Timeline Summary** - **\[00:45\]** \- Introduction to Thor A. Rain and their background in health activism and coworking. - **\[02:15\]** \- Understanding the biopsychosocial model in managing pain and fatigue. - **\[04:13\]** \- The creation and significance of the "First Aid for Feelings" manual. - **\[06:44\]** \- Practical steps for immediate relief from pain and fatigue using the ABC technique. - **\[11:12\]** \- Discussing different ways to ground oneself, from walking barefoot on the earth to engaging with nature. - **\[15:00\]** \- Advice for coworking space owners on balancing the needs of members and their businesses. - **\[19:55\]** \- Addressing interpersonal relationships and boundary management in coworking spaces. ### **Detailed Episode Breakdown** In this episode, **Thor A. Rain** shares their profound insights on the power of emotional first aid, a concept they developed to help people manage overwhelming emotions, pain, and fatigue in real time. Thor draws from their journey with chronic illness, including fibromyalgia and chronic fatigue syndrome, which inspired them to create the "First Aid for Feelings" manual. The manual is a practical tool for anyone needing immediate relief from emotional distress. Thor explains the **ABC** technique—**Awareness, Breath, Body, and Choice**—as a straightforward method for helping individuals regain control during intense discomfort or emotional overwhelm. Each step is broken down in a way that is easy to understand and apply, even for those new to self-care practices. The conversation also explores the challenges of creating inclusive coworking spaces. Thor discusses how these spaces can better support their members by balancing individuals' and businesses' needs. They offer practical advice on the importance of clear boundaries, creating accessible environments, and including diverse communities. Thor’s insights are particularly valuable for coworking space owners and managers who want to create a welcoming and supportive environment for all members, regardless of their background or needs. Thor also shares their experiences as a member of multiple minority communities, emphasizing the importance of creating truly inclusive spaces. They provide actionable tips for making coworking spaces more accommodating, such as offering unisex restrooms and considering the diverse needs of all members. Throughout the episode, Thor shares practical self-care strategies that can be easily integrated into daily life. From grounding techniques like walking barefoot on the earth to the importance of having a personal "first aid kit" for emotional well-being, Thor’s advice is both accessible and actionable. This episode is packed with valuable insights for anyone interested in emotional resilience, health activism, and creating supportive environments—whether in coworking spaces or everyday life. Thor’s approach to emotional first aid is practical and deeply compassionate, making this conversation essential listening for anyone looking to enhance their well-being or the well-being of their community. ### **Links** ### Links & Resources - [First Aid For Feelings Website](https://firstaidforfeelings.com/?ref=londoncoworkingassembly.com) - [First Aid For Feelings YouTube](https://www.youtube.com/@firstaidforfeelings/featured?ref=londoncoworkingassembly.com) - [Nook Wellness Pods](https://nookpod.com/?ref=londoncoworkingassembly.com) - [Coworking I.D.E.A. Project](https://coworkingidea.org/?ref=londoncoworkingassembly.com) - [London Coworking Assembly Forum & Bar Camp 17th September 2024](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join the next Community Builder Cohort](https://berniejmitchell.com/the-summer-2024-community-manager-cohort/?ref=londoncoworkingassembly.com) - Join the 7k people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - Connect with Emily on [LinkedIn](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) - Connect with Thor on [LinkedIn](https://www.linkedin.com/in/thorarain/?ref=londoncoworkingassembly.com) ### **One More Thing** Remember, the strength of our communities lies in our collective efforts and shared values. Please rate, follow, share, and leave a review for the Coworking Values Podcast; it helps our show have an even greater impact. It also helps people in your community understand coworking, how it can benefit their local area, and how it can help them build their careers, projects, and work. ### Breaking Barriers: A Mission for Inclusivity with Gavin Neate URL: https://londoncoworkingassembly.com/breaking-barriers-a-mission-for-inclusivity/ Last updated: 2024-08-08T19:13:07.000Z Breaking Barriers: A Mission for Inclusivity with Gavin Neate 0:00 /200 1× ### Episode Summary In the Coworking Values Podcast episode, Emily is joined by Gavin Neate, founder of the innovative accessibility platform [WelcoMe](https://www.wel-co.me/?ref=londoncoworkingassembly.com). We explore Gavin's fascinating journey from a Royal Air Force police dog handler to a disability advocate and entrepreneur and his passion for enhancing accessibility and empowering disabled individuals through technology. Gavin shares insights into how his platform, [WelcoMe](https://www.wel-co.me/?ref=londoncoworkingassembly.com), transforms the customer service experience for disabled individuals, ensuring they receive personalized and respectful treatment wherever they go. Gavin also discusses the broader implications of accessibility, emphasising the importance of empathy and understanding in creating inclusive environments. We explore the [WelcoMe](https://www.wel-co.me/?ref=londoncoworkingassembly.com) platform's functionality, its impact on businesses, and Gavin’s vision for expanding accessibility solutions worldwide. Join us as we explore how simple yet powerful ideas can significantly improve the lives of many. ### Timeline Summary - \[00:00\] - Introduction to the podcast and a new community management offering. - \[00:53\] - Emily “welcomes” Gavin Neate, guest for the accessibility edition. - \[01:34\] - Gavin explains the origin of his company name, [WelcoMe](https://www.wel-co.me/?ref=londoncoworkingassembly.com). - \[03:04\] - Gavin’s journey into the world of accessibility through guide dog training. - \[08:12\] - The concept and functionality of the [WelcoMe](https://www.wel-co.me/?ref=londoncoworkingassembly.com) platform. - \[11:08\] - Addressing common accessibility challenges with businesses. - \[14:22\] - How the [WelcoMe](https://www.wel-co.me/?ref=londoncoworkingassembly.com) platform enhances customer interactions. - \[18:51\] - Communication process between businesses and customers using [WelcoMe](https://www.wel-co.me/?ref=londoncoworkingassembly.com). - \[19:38\] - Feedback and compliance from businesses using the platform. - \[20:57\] - Future innovations and expansion plans for [WelcoMe](https://www.wel-co.me/?ref=londoncoworkingassembly.com). - \[22:43\] - Discussion on societal challenges and the importance of empathy. - \[26:27\] - How to connect with Gavin Neate online. ### Detailed Episode Breakdown **Introduction and Gavin’s Background** Emily introduces the episode's focus on accessibility and “welcomes” Gavin. Gavin shares his unique journey from being a Royal Air Force police dog handler to a guide dog mobility instructor, which sparked his passion for disability advocacy. **The Inspiration Behind WelcoMe** Gavin explains the concept of his company, [WelcoMe](https://www.wel-co.me/?ref=londoncoworkingassembly.com), and how it addresses the specific needs of disabled individuals by making customer service interactions more inclusive and personalized. He discusses the significance of the company's name and how it reflects the mission to make every individual feel truly welcome. **Functionality of the WelcoMe Platform** The episode dives into the practical aspects of the [WelcoMe](https://www.wel-co.me/?ref=londoncoworkingassembly.com) platform, which allows disabled individuals to communicate their needs to businesses before arriving. Gavin elaborates on how the platform provides staff with essential training and tips to ensure positive interactions. **Challenges and Solutions in Accessibility** Gavin addresses common challenges businesses face in providing accessible services and highlights the importance of treating everyone individually. He emphasizes the role of the [WelcoMe](https://www.wel-co.me/?ref=londoncoworkingassembly.com) platform in bridging gaps in understanding and service. **Future of Accessibility and WelcoMe’s Expansion** Gavin shares his vision for expanding [WelcoMe](https://www.wel-co.me/?ref=londoncoworkingassembly.com) globally, discussing the vast potential for growth and impact. He discusses the roadmap for future developments and how the platform aims to become a staple in customer service for businesses worldwide. **Societal Impacts and Empathy** We discuss the importance of empathy and understanding in creating a kinder, more inclusive world. Gavin shares his thoughts on societal trends and the need for genuine human connections. **Connecting with Gavin Neate** Gavin invites listeners to connect with him on LinkedIn, emphasizing the importance of professional networking and collaboration in promoting accessibility. ### Links & Resources - [WelcoMe Website](https://www.wel-co.me/?ref=londoncoworkingassembly.com) - [Nook Wellness Pods](https://nookpod.com/?ref=londoncoworkingassembly.com) - [Coworking I.D.E.A. Project](https://coworkingidea.org/?ref=londoncoworkingassembly.com) - [London Coworking Assembly Forum & Bar Camp 17th September 2024](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join the next Community Builder Cohort](https://berniejmitchell.com/the-summer-2024-community-manager-cohort/?ref=londoncoworkingassembly.com) - Join the 7k people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [360 Workplace](https://www.360workplace.co.uk/?ref=londoncoworkingassembly.com) \- Learn about Guenaelle's workplace consultancy and its approach to inclusive design. - [Forefront Group](https://www.fourfrontgroup.co.uk/?ref=londoncoworkingassembly.com) \- Explore the parent company of 360 Workplace and their diverse offerings. - Connect with Emily on [LinkedIn](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) - Connect with Gavin on [LinkedIn](https://www.linkedin.com/in/gavin-neate/?ref=londoncoworkingassembly.com) ## One more thing Remember, the strength of our communities lies in our collective efforts and shared values. Please rate, follow, share, and leave a review for the Coworking Values Podcast; it helps our show have an even greater impact. It also helps people in the general public and your neighbourhood understand coworking, how it can benefit their local community, and how it can benefit them in building their careers, projects, and work. ### Designing for Neurodiversity with Guenaelle Watson URL: https://londoncoworkingassembly.com/designing-for-neurodiversity-with/ Last updated: 2024-08-06T22:08:58.000Z Designing for Neurodiversity with Guenaelle Watson 0:00 /200 1× In this episode of the Coworking Values Podcast, Emily is joined by Guenaelle Watson, the head of 360 Workplace, part of the Forefront Group. Guenaelle shares her workplace strategy and consultancy expertise, focusing on creating inclusive environments catering to neurodiverse individuals. We explore how designing spaces supporting well-being and mental health can foster community, enhance productivity, and make workspaces more inviting. Guenaelle delves into the principles of neurodiverse design, emphasising the importance of choice, flexibility, and sensory considerations. We also discuss the upcoming "Design for Neurodiversity" event on September 17th, part of the **London Coworking Assembly Forum & Bar Camp,** where participants will engage in interactive workshops to co-create best practices for designing inclusive spaces. This episode is packed with insights for coworking space owners, managers, and anyone interested in innovative design solutions. ### Timeline Summary - **\[00:00\]** \- Introduction to the podcast and our latest offering for community managers. - **\[00:58\]** \- Guenaelle Watson's journey from marketing to workplace strategy. - **\[02:16\]** \- Connecting neurodiversity to design and creating inclusive environments. - **\[03:14\]** \- Design elements that enhance well-being and mental health. - **\[07:27\]** \- Overview of the "Design for Neurodiversity" event on September 17th in London. - **\[09:02\]** \- Approaching businesses about the benefits of neurodiverse-friendly design. - **\[12:38\]** \- Financial and business benefits of inclusive workspace design. - **\[14:13\]** \- Personal stories and passion for creating comfortable spaces. - **\[15:29\]**—Details about the interactive workshops at the London Coworking Assembly Forum & Bar Camp on September 17th, 2024. ### Detailed Episode Breakdown **Meet Guenaelle Watson** Guenaelle shares her fascinating journey from studying marketing and interior design to becoming a leader in workplace strategy. Her passion for understanding how environments impact human behaviour led her to head 360 Workplace, where she helps clients create spaces that support diverse needs. **Designing for Neurodiversity** The conversation explores the critical role of neurodiverse design in fostering inclusive environments. Guenaelle explains how understanding user preferences and providing a variety of workspace settings can accommodate different needs and enhance well-being. **Key Design Principles** Guenaelle outlines specific design principles that cater to neurodiverse populations, such as flexibility, choice, and control over environmental factors like lighting and acoustics. She highlights the importance of engaging with users to understand their unique challenges and preferences. **Business Benefits and Quick Wins** We discuss the financial benefits of designing for neurodiversity, including improved occupancy rates and customer satisfaction. Guenaelle shares strategies for creating more inclusive spaces that can be implemented quickly and cost-effectively. **London Coworking Assembly Forum & Bar Camp** Guenaelle introduces the "Design for Neurodiversity" event, part of the [London Coworking Assembly Forum & Bar Camp, on 17th September 2024](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com). It features interactive workshops on co-creating best practices for inclusive design. The event involves group discussions, activities using Post-it notes, and a friendly design competition to inspire creative solutions for neuro-inclusive environments. Participants will receive guidance from in-house design experts to explore innovative approaches. **Workshops and Audience** The workshops are designed to be highly interactive, encouraging collaboration through group activities and a design competition. The event is ideal for anyone involved in coworking spaces, whether they own, manage, or work in them. It aims to provide insights into what drives behaviours and supports people, making it relevant for those looking to enhance their space's inclusivity and appeal. ### Links & Resources - [Nook Wellness Pods](https://nookpod.com/?ref=londoncoworkingassembly.com) - [Coworking I.D.E.A. Project](https://coworkingidea.org/?ref=londoncoworkingassembly.com) - [London Coworking Assembly Forum & Bar Camp 17th September 2024](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join the next Community Builder Cohort](https://berniejmitchell.com/the-summer-2024-community-manager-cohort/?ref=londoncoworkingassembly.com) - Join the 7k people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [360 Workplace](https://www.360workplace.co.uk/?ref=londoncoworkingassembly.com) \- Learn about Guenaelle's workplace consultancy and its approach to inclusive design. - [Forefront Group](https://www.fourfrontgroup.co.uk/?ref=londoncoworkingassembly.com) \- Explore the parent company of 360 Workplace and their diverse offerings. - Connect with Emily on [LinkedIn](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) - Connect with Guenaelle on [LinkedIn](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) ### Creating Sustainable Workspaces through Circular Design with Dean Connell URL: https://londoncoworkingassembly.com/creating-sustainable-workspaces-through/ Last updated: 2024-07-30T09:19:08.000Z Creating Sustainable Workspaces through Circular Design with Dean Connell 0:00 /200 1× #### Episode Summary In this episode of the Coworking Values Podcast, we welcome Dean Connell, an expert in workplace strategy and interior design. We discuss the transformative power of circular design in coworking spaces. Dean shares his journey from traditional workspace design to embracing circular design principles, inspired by nature's efficiency and sustainability. We explore the practical steps of implementing circular design, the impact of cultural heritage on consumption habits, and how the nature of work is evolving with advancements in technology. This episode is a must-listen for anyone interested in creating sustainable and community-focused work environments. #### Timeline Summary - \[03:33\] - Introduction to Dean and his background in workspace strategy and design. - \[04:37\] - Explaining circular design and its significance in workspace environments. - \[07:28\] - The transition from linear to circular design and its practical implications. - \[09:34\] - Tips for avoiding waste when choosing furniture for coworking spaces. - \[14:09\] - The influence of cultural heritage on consumption and sustainability practices. - \[19:11\] - Global vs. local approaches in workspace design. - \[21:44\] - The evolving perception of coworking and its broader implications. - \[28:08\] - Agile working strategies and their application in modern workspaces. #### Detailed Episode Breakdown 1. **Introduction to Circular Design** - Dean explains the concept of circular design, focusing on emulating nature's systems, particularly the absence of waste in natural processes. - He discusses how adopting circular design strategies can lead to more sustainable and efficient workspaces. 2. **Practical Steps for Implementing Circular Design** - Dean outlines practical steps for implementing circular design in coworking spaces, including understanding the nature of work in the environment and selecting furniture and materials that have value beyond their initial use. - He emphasizes the importance of considering the lifecycle of furniture and other workspace elements to minimize waste. 3. **Cultural Influences on Consumption and Sustainability** - Dean shares how his African-Caribbean heritage influenced his views on sustainability and consumption. - He contrasts the "more is more" lifestyle prevalent in the West with the more sustainable practices of other cultures. 4. **Global vs. Local Approaches in Workspace Design** - Dean discusses his experiences working in different parts of the world and how understanding local culture is crucial for successful workspace design. - He provides examples from his time in India and Israel, highlighting the importance of communal dining spaces and local customs in workspace design. 5. **The Evolving Perception of Coworking** - Dean and Bernie explore the changing nature of coworking and how it fits into the broader landscape of flexible work environments. - They discuss the misconceptions about coworking spaces and the need for a more nuanced understanding of what coworking entails. 6. **Agile Working Strategies** - Dean explains the concept of agile working and how it can be applied to create more dynamic and responsive workspaces. - He stresses the importance of understanding the nature of work and designing spaces that cater to different types of work activities. 7. **Future Trends in Workspace Design** - Dean shares his insights on the future of workspace design, particularly in the context of technological advancements and changing work habits. - He highlights the opportunities for innovation in the coworking and flexible office space sector. #### Links & Resources - **Dean's Website**: [IMDc Co](https://iamdc.co/?ref=londoncoworkingassembly.com) - [Dean’s articles on LinkedIn](https://www.linkedin.com/in/iamdeanconnell/recent-activity/articles/?ref=londoncoworkingassembly.com) - [Srum and Aglie book by: Jeff Sutherland, J.J. Sutherland](https://amzn.to/4dko1Li?ref=londoncoworkingassembly.com) - [Jon Alexander and Citizenship](https://www.jonalexander.net/?ref=londoncoworkingassembly.com) - [London Coworking Assembly Forum & Bar Camp](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Workspace Design Show London](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) 2025 - [Join the next Community Builder Cohort](https://berniejmitchell.com/the-summer-2024-community-manager-cohort/?ref=londoncoworkingassembly.com) - Join the 7k people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - Connect with Bernie on [LinkedIn](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) - Connect with Dean on [LinkedIn](https://www.linkedin.com/in/iamdeanconnell/?ref=londoncoworkingassembly.com) - Connect with Christian from SALTO on [LinkedIn](https://www.linkedin.com/in/communityisthekey/?ref=londoncoworkingassembly.com) - [SALTO Systems Website](https://saltosystems.com/en/?ref=londoncoworkingassembly.com) #### Closing Remarks Remember, the strength of our communities lies in our collective efforts and shared values. Please rate, follow, share, and leave a review for the Coworking Values Podcast; it helps our show have an even greater impact. It also helps people in the general public and your neighbourhood understand coworking, how it can benefit their local community, and how it can benefit them in building their careers, projects, and work. ### Revitalising Rural Life: Sustainable Co-Living & coworking with Miguel Lucea URL: https://londoncoworkingassembly.com/revitalising-rural-life-sustainable/ Last updated: 2024-07-23T01:01:16.000Z Revitalising Rural Life: Sustainable Co-Living & coworking with Miguel Lucea 0:00 /200 1× In this episode, we interview [Miguel Lucea](https://www.linkedin.com/in/miguel-lucea-jimeno-472a512b1/?ref=londoncoworkingassembly.com), the visionary behind [Sojuela Joven](https://www.manfredontour.es/en/co-living-sojuela-joven/?ref=londoncoworkingassembly.com), the first rural co-living space in La Rioja, Spain. Miguel shares his journey and the transformative impact of rural co-living on local economies and cultural landscapes. Discover how digital nomads and entrepreneurs revitalise small towns, create meaningful connections, and contribute to community growth. This conversation illuminates rural areas' potential to offer a high-quality, fulfilling lifestyle beyond big cities' allure. ### Timeline Summary - \[01:20\] - Miguel Lucea introduces Sojuela Joven, the first rural co-living in La Rioja, Spain. - \[02:12\] - Discussion on the rapid impact of co-living on local economies and cultural dynamics. - \[04:17\] - Average stay duration and the goal of fostering long-term community engagement. - \[05:23\] - The role of regional government support and public funding in the project. - \[06:55\] - The longstanding issue of rural depopulation and its historical context. - \[09:20\] - Miguel’s connection to rural life through his grandparents' agricultural background. - \[10:01\] - The shift from rural to urban life across generations and the decision to return. - \[12:02\] - The appeal of rural living post-COVID and the advantages of remote work. - \[13:22\] - Quality of life in rural areas versus the perceived benefits of urban living. - \[17:12\] - Miguel’s career path from academia to founding Sojuela Joven. - \[22:09\] - The importance of genuine human connections in the digital age. - \[24:47\] - The future of rural co-living and its potential to drive regional development. - \[28:43\] - Ideal candidates for Sojuela Joven and the community-oriented lifestyle offered. ### Links & Resources - **Sojuela Joven Co-living:** [Sojuela Joven Website](https://www.manfredontour.es/en/co-living-sojuela-joven/?ref=londoncoworkingassembly.com) - **Connect with Miguel Lucea**[ **on LinkedIn**](https://www.linkedin.com/in/miguel-lucea-jimeno-472a512b1/?ref=londoncoworkingassembly.com) - Connect with Bernie on [LinkedIn](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) - Join the 7k people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [**Rural Coworking Project**](https://coworkingassembly.eu/rural-coworking/?ref=londoncoworkingassembly.com) **by European Coworking Assembly** - [**Maria do Ceu Bastos**](https://www.linkedin.com/in/mariacbastos/?ref=londoncoworkingassembly.com)**, co-founder of Nowheredesk** - [London Coworking Assembly Forum & Bar Camp](https://lu.ma/17thSept?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join the next Community Builder Cohort](https://berniejmitchell.com/the-summer-2024-community-manager-cohort/?ref=londoncoworkingassembly.com) - [Virtual Headquarters - join the independent virtual office network for your coworking business.](https://www.virtual-headquarters.com/partner/co-working-partnerships/?ref=londoncoworkingassembly.com) ### Detailed Episode Breakdown **Introduction to Sojuela Joven** Miguel Lucea introduces Sojuela Joven, emphasizing its unique position as the first rural co-living space in La Rioja. Located in the village of Sojuela, this initiative aims to revitalize the local community by attracting digital nomads and entrepreneurs. **Impact on Local Economies** Miguel explains how the introduction of Sojuela Joven has rapidly influenced the local economy and social dynamics. With a small permanent population, the arrival of new residents has increased the village's population by 20%, bringing new energy and interactions. **Government Support and Public Funding** The success of Sojuela Joven has been bolstered by support from the regional government through the Emblematic Initiatives to Fight Rural Depopulation program. This funding and support have facilitated engagement with local authorities and other regional initiatives. **Historical Context of Rural Depopulation** Miguel discusses the historical and economic reasons behind rural depopulation in La Rioja and similar regions. He highlights the migration trends that have led to the current situation and the need for innovative solutions to reverse this trend. **Personal Connection to Rural Life** Drawing from his family history, Miguel shares the generational shift from rural to urban living and the desire among younger generations to reconnect with their roots and create sustainable rural communities. **Advantages of Rural Living Post-COVID** The pandemic has highlighted the benefits of rural living, such as lower costs, better quality of life, and the feasibility of remote work. Miguel emphasizes the unique opportunities rural areas offer for personal and professional growth. **The Future of Rural Co-Living** Looking ahead, Miguel envisions rural co-living spaces as hubs of community and cultural development. He sees potential for these spaces to address rural depopulation and foster regional growth by attracting diverse and dynamic residents. **Ideal Candidates for Sojuela Joven** Sojuela Joven is open to young professionals, entrepreneurs, and creatives looking for a supportive community and a high-quality rural lifestyle. Miguel describes the ideal candidates as seeking a meaningful and collaborative living experience. ### Closing Remark Remember, the strength of our communities lies in our collective efforts and shared values. Please rate, follow, share, and leave a review for the Coworking Values Podcast; it helps our show have an even greater impact. It also helps people in the general public and your neighbourhood understand coworking, how it can benefit their local community, and how it can benefit them in building their careers, projects, and work. ### Balancing Life, Work, and Her Coworking Space with Jenny Lowthrop URL: https://londoncoworkingassembly.com/balancing-life-work-and-her-coworking/ Last updated: 2024-07-19T00:55:34.000Z Balancing Life, Work, and Her Coworking Space with Jenny Lowthrop 0:00 /200 1× ## Episode Summary In this episode of the Coworking Values Podcast, we chat with Jenny, the dynamic force behind Coworking Corner in Matlock, Derbyshire. Jenny shares her journey from running a small coworking space to juggling multiple roles as a charity agile strategy consultant, travel blogger, and nature connection facilitator. We explore how she seamlessly integrates her diverse interests and balances her professional and personal life. Tune in to hear about her planning techniques, the evolution of Coworking Corner, and the unique challenges and joys of building a coworking community in a rural area. ## Timeline Summary 00:02 Introduction to the episode and guest, Jenny. 00:49 Jenny discusses what she is known for and her future aspirations. 02:06 Balancing different aspects of her life and how they support each other. 03:26 The impact of COVID-19 on her consultancy work and the motivation to start Coworking Corner. 04:39 The joys and challenges of managing multiple roles and interests. 05:01 Planning her week and balancing priorities. 07:49 Using agile methodology to achieve bigger life goals. 10:18 The importance of detailed planning for personal and professional success. 12:09 Reflecting on the early days of Coworking Corner and building a community. 17:58 How Matlock’s location attracts returning visitors and remote workers. 20:26 Marketing strategies and the flexibility of Coworking Corner. 21:59 Hopes for the future of coworking and the importance of small, community-driven spaces. 23:19 The widespread benefits of coworking and overcoming public awareness challenges. 24:10 Personal experiences with the advantages of coworking and community support. 26:19 Jenny’s multiple projects and where to find her online. ## Detailed Episode Breakdown Introduction and Getting to Know Jenny (00:02 - 01:36) \- Jenny, known for her vibrant and multifaceted career, owns Coworking Corner, a charity agile strategy consultant, and is a travel blogger. She aspires to become a nature connection facilitator. Balancing Multiple Roles (01:36 - 04:39) \- Jenny explains how she balances her various roles, the flexibility required, and how each aspect of her life supports the others. Impact of COVID-19 and Starting Coworking Corner (03:26 - 04:39) \- The pandemic's impact on her consultancy work led to the creation of Coworking Corner, fulfilling her need for community and interaction. Planning and Agile Methodology (05:01 - 10:18) \- Jenny's approach to weekly planning and agile methodologies helps her manage her diverse projects and maintain productivity. Building Coworking Corner and Community (12:09 - 17:11) \- Jenny shares her journey of establishing Coworking Corner, the importance of community building, and how she transitioned from being solely a consultant to running a coworking space. Attracting Visitors and Marketing Strategies (17:58 - 21:32) \- The unique appeal of Matlock and how Jenny's flexible, easy-going approach attracts repeat visitors and remote teams. Future of Coworking (21:59 - 25:04) \- Jenny's vision for the future of coworking involves more small, community-driven spaces and increased public awareness of coworking benefits. Personal Insights and Experiences (25:04 - 26:19) \- The personal benefits of coworking, including increased productivity and community support, are highlighted through Jenny’s experiences. ## Links & Resources - [Follow Jenny on Instagram](https://www.instagram.com/jlowthrop?ref=londoncoworkingassembly.com) - [Coworking Corner on Instagram](https://www.instagram.com/coworkingcorner/?ref=londoncoworkingassembly.com) - Jenny's Travel Blog: [She Gets Around](https://shegetsaround.co.uk/?ref=londoncoworkingassembly.com) - Connect with [Jenny on LinkedIn](https://www.linkedin.com/in/jenny-lowthrop/?ref=londoncoworkingassembly.com) - Connect with Bernie on [LinkedIn](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) - [Join the next Community Builder Cohort](https://berniejmitchell.com/the-summer-2024-community-manager-cohort/?ref=londoncoworkingassembly.com) - [London Coworking Assembly Forum & Bar Camp](https://lu.ma/17thSept?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) ## One More Thing Remember, the strength of our communities lies in our collective efforts and shared values. Please rate, follow, share, and leave a review for the Coworking Values Podcast; it helps our show have an even greater impact. It also helps people in the general public and your neighbourhood understand coworking, how it can benefit their local community, and how it can benefit them in building their careers, projects, and work. ### Creating Mental Space While Operating in Chaos with Emily & Bernie URL: https://londoncoworkingassembly.com/creating-mental-space-while-operating/ Last updated: 2024-07-16T23:19:25.000Z Creating Mental Space While Operating in Chaos with Emily & Bernie 0:00 /200 1× ## Episode Summary In this episode of Renegades of Flow, Bernie and Emily explore the concept of breakthroughs, drawing insights from their recent "Creator Write Club Goal Setting", an online workshop they run as part of [Creator Write Club](https://lu.ma/creatorwriteclub?ref=londoncoworkingassembly.com). They discuss how creating space and embracing chaos can lead to personal and creative breakthroughs. Emily shares a Zen story about emptying one's cup to make room for new knowledge, and Bernie reflects on his journey of reading and gaining clarity. They deconstruct the challenges of overcoming mental blocks, the importance of routine, and the role of meditation in nurturing our creativity. Listen out for simple and practical strategies for achieving your micro breakthroughs in your workflow. ## Timeline Summary 00:37 Introduction: Bernie and Emily catch up and share recent experiences. 02:05 Workshop Recap of the "[Creator Write Club](https://lu.ma/creatorwriteclub?ref=londoncoworkingassembly.com) Goal Setting" online workshop. 03:47 Zen Story: Emily shares a Zen story about emptying one's cup. 04:58 Reading Habits: Bernie reflects on his reading journey and gaining clarity. 07:12 Mindless Activities: Emily discusses how physical activities can spark creativity. 10:13 Meditation Practices: Bernie and Emily share their meditation techniques. 13:57 Writing Routine: Bernie talks about his daily writing habit and its impact. 17:56 System Design: Emily explains her approach to designing and maintaining systems. 22:13 Collaborative Ideas: Bernie and Emily discuss the importance of collaboration and idea sharing. ## Detailed Episode Breakdown **Introduction and Recent Events 00:37** Bernie and Emily start with a light-hearted catch-up, discussing the recent eclipse and its effects. **Insights from the Workshop 02:05** They delve into the "Create a Write" workshop, highlighting key takeaways about writing processes and overcoming creative blocks. **Zen Philosophy 03:47** Emily shares a Zen story that emphasizes the importance of making space for new knowledge, setting the stage for a discussion on mental clarity. **Bernie’s Reading Journey 04:58** Bernie recounts his shift from consuming numerous books to focusing deeply on a few, which has helped him achieve greater clarity and insights. **Physical Activities and Creativity 07:12** Emily suggests engaging in physical activities can help clear the mind and nurture creative breakthroughs. **Meditation Techniques 10:13** Both hosts discuss their meditation practices and share tips to clear mental clutter and enhance focus. **Daily Writing Habits 13:57** Bernie emphasizes the power of daily writing routines in maintaining mental clarity and generating new ideas. **System Design and Adaptation 17:56** Emily explains her approach to constantly reinventing organizational systems to keep them effective and engaging. **Collaborative Idea Generation 22:13** The conversation wraps up with Bernie and Emily reflecting on the collaborative process of idea generation and how it leads to breakthroughs. ## Links & Resources - [Creator Write Club](https://lu.ma/creatorwriteclub?ref=londoncoworkingassembly.com) - [Insight Timer Meditation App](https://insighttimer.com/?ref=londoncoworkingassembly.com) - [750 Words](https://new.750words.com/?ref=londoncoworkingassembly.com) - [Steal Like an Artist by Austin Kleon](https://amzn.to/3W3B393?ref=londoncoworkingassembly.com) - [Why Jonathan Stark writes every day](https://www.linkedin.com/posts/jonathanstark%5Fon-quantity-and-quality-activity-7182079845114249217-Bazo?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop) - [Urban MBA](https://urbanmba.co.uk/?ref=londoncoworkingassembly.com) - [London Coworking Assembly Forum & Bar Camp](https://lu.ma/17thSept?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Virtual Headquarters - join the independent virtual office network for your coworking business.](https://www.virtual-headquarters.com/partner/co-working-partnerships/?ref=londoncoworkingassembly.com) - Join the 7k people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - [Join the next Community Builder Cohort](https://berniejmitchell.com/the-summer-2024-community-manager-cohort/?ref=londoncoworkingassembly.com) - Connect with Bernie on [LinkedIn](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) - Connect with Emily on [LinkedIn](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) ## One More Thing Remember, the strength of our communities lies in our collective efforts and shared values. Please rate, follow, share, and leave a review for the [Coworking Values Podcast](https://coworkingvaluespodcast.substack.com/); it helps our show have an even greater impact. It also helps people in the general public and your neighbourhood understand coworking, how it can benefit their local community, and how it can benefit them in building their careers, projects, and work. ### Transforming Neighborhoods Through Coworking with Alycia Levels Moore URL: https://londoncoworkingassembly.com/transforming-neighborhoods-through/ Last updated: 2024-07-11T10:13:45.000Z Transforming Neighborhoods Through Coworking with Alycia Levels Moore 0:00 /200 1× Today, Tony Bacigalupo is joined by Alycia Levels Moore, founder of Polaris BHM in Birmingham, Alabama, for her second appearance on the Coworking Values Podcast. Alycia shares her journey from New York to East Atlanta and finally to Birmingham, where she has become a vibrant community advocate. Discover how Alycia's passion for her Woodlawn neighbourhood led her to create a thriving coworking space that nurtures local entrepreneurs. We delve into the importance of community engagement, the role of coworking spaces as educational hubs, and the impact of fostering a supportive environment for dreamers and doers alike. ## Timeline Summary: 00:54 - Meet Alycia Levels Moore, founder of Polaris BHM. 01:26 - Woodlawn: A vibrant community in East Birmingham. 02:33 - Alycia's journey from New York to Birmingham. 03:36 - The Urban Main program and nurturing community talents. 05:27 - The inception of Polaris BHM: A coworking space dream. 08:37 - Integrating coworking with neighborhood businesses. 12:05 - Providing safety and support for entrepreneurs. 15:33 - The standards and culture at Polaris BHM. 17:33 - Messaging and mutual support within the coworking community. 19:54 - Educating and welcoming new visitors to the coworking space. 23:11 - Strategies for revitalizing and engaging a coworking space. 28:01 - Building a sense of community in new neighbourhoods. 33:25 - The role of patriotism and active participation in community building. ## Detailed Episode Breakdown: **Introduction and Background** **Woodlawn Community** \- Alycia highlights the vibrancy and revitalization efforts in the Woodlawn neighbourhood. \- The "**Woodlawn is significant for lovers**" movement and community shirts. **Journey to Birmingham** \- The backstory of Alycia's move to Birmingham and her involvement in the Urban Main program. \- Her husband’s influence and their commitment to the Woodlawn neighbourhood. **The Birth of Polaris BHM** \- Inspiration behind starting Polaris BHM during the pandemic. \- Overcoming challenges to create a coworking space and gathering community support. **Integrating with the Neighborhood** \- How does Polaris BHM collaborate with local businesses and organizations? \- Examples of technical assistance and programming provided to entrepreneurs. **Fostering a Supportive Environment** \- The importance of safety and support for entrepreneurs. \- Alycia’s approach nurtures dreams and provides a safe space for ideas to flourish. **Culture and Standards at Polaris BHM** \- Establishing a culture of home, safety, and mutual support within the coworking space. \- Engaging with members and the broader community through clear messaging. **Community Engagement** \- The significance of being actively involved in the community. \- Strategies for building and maintaining a vibrant community space. **Personal Reflections and Advice** \- What advice does Alycia have for other coworking space owners on assessing and adapting to member needs? \- The importance of staying connected and actively participating in the community. **Conclusion and Future Plans** \- Alycia shares ways to stay connected with Polaris BHM and her ongoing initiatives. \- Encouragement for listeners to follow her journey and engage with their communities. ## Links & Resources: - Polaris BHM Website: [polarisbhm.com](https://www.polarisbhm.com/?ref=londoncoworkingassembly.com) - [How Do I Do This Podcast with Alycia](https://www.polarisbhm.com/howdoidothis?ref=londoncoworkingassembly.com) - [Polaris BHM on Instagram](https://www.instagram.com/polarisbirmingham?ref=londoncoworkingassembly.com) - [Main Street America](https://mainstreet.org/?ref=londoncoworkingassembly.com) - [‘More Fight’ - Alycia’s 2016 Album](https://music.youtube.com/channel/UCv3h6Fyobs1T5scoY1vUgww?si=ZEI6bpQF7HRVEY0J&ref=londoncoworkingassembly.com) - [Alycia’s first podcast with us!](https://londoncoworkingassembly.com/creating-a-home-for-entrepreneurs-820/) - [Connect with Alycia Levels Moore on LinkedIn](https://www.linkedin.com/in/alycialevelsmoore/?ref=londoncoworkingassembly.com) - [Connect with Tony Bacigalupo on LinkedIn](https://linkedin.com/in/tonybacigalupo?ref=londoncoworkingassembly.com) - [Find out more about The Belongfulness Project](https://belongfulness.com/?ref=londoncoworkingassembly.com) - [The Summer 2024 Coworking Community Builder Cohort](https://berniejmitchell.com/the-summer-2024-community-manager-cohort/?ref=londoncoworkingassembly.com) ## One more thing Remember, the strength of our communities lies in our collective efforts and shared values. Please rate, follow, share, and leave a review for the Coworking Values Podcast; it helps our show have an even greater impact. It also helps people in the general public and your neighbourhood understand coworking, how it can benefit their local community, and how it can benefit them in building their careers, projects, and work. ### Creating a very special coworking experience with Fanny Marcoux URL: https://londoncoworkingassembly.com/creating-a-very-special-coworking/ Last updated: 2024-07-09T22:30:30.000Z Creating a very special coworking experience with Fanny Marcoux 0:00 /200 1× In this episode of the Coworking Values Podcast, we welcome , the host of “” podcast. Fanny shares her journey from a shy university graduate to a digital nomad and web analyst. We delve into her passion for coworking and freelancing, emphasizing the pivotal role of community in these spaces. Fanny's insights on creating a thriving coworking community and choosing the right coworking space are invaluable, whether you're a seasoned freelancer or new to coworking. We explore the impact of coworking environments on productivity, the significance of design, and the nuances that differentiate coworking spaces from flex offices. Fanny also shares her thoughts on the future of coworking, emphasizing the importance of local communities collaborating and sharing best practices. Listen in to discover how coworking spaces can transform your work life and foster a sense of belonging, even for the most introverted. ### Timeline Summary - **\[1:12\]** \- Introduction to Fanny Marcoux and her podcast, "A Very Special Coworking." - **\[2:29\]** \- Fanny's discovery of coworking and its initial impact on her life. - **\[4:55\]** \- The challenges and benefits of being an introvert in coworking spaces. - **\[6:12\]** \- How coworking space design influences productivity and concentration. - **\[9:00\]** \- The importance of community in coworking spaces. - **\[11:41\]** \- Fanny's user journey in selecting coworking spaces when travelling. - **\[15:38\]** \- Hopes for coworking's future and local communities' role. - **\[18:16\]** \- The necessity of collaboration over competition among coworking spaces. - **\[21:42\]** \- Innovative coworking concepts and the experience beyond a workspace. ### Detailed Episode Breakdown - **\[1:12\]** \- **Introduction and Background**: Bernie introduces Fanny Marcoux, host of "A Very Special Coworking." Fanny talks about her passion for coworking and freelancing and her role as a web analyst using tools like Google Analytics and Looker Studio. - **\[2:29\]** \- **Discovering Coworking**: Fanny recounts her initial exposure to coworking during a digital event called Café Numerique, highlighting the importance of these hubs for innovation and creativity. - **\[4:55\]** \- **Coworking for Introverts**: Fanny shares her experience as an introvert in coworking spaces, discussing the balance between solitude for focus and social interaction for energy. - **\[6:12\]** \- **Design and Productivity**: The conversation shifts to how the design of coworking spaces can affect productivity, with Fanny emphasizing the need for quiet areas and phone booths to support focused work. - **\[9:00\]** \- **Community and Flex Offices**: Fanny explains the critical role of community in coworking spaces, differentiating them from flex offices and discussing how different spaces manage community interactions. - **\[11:41\]** \- **Selecting Coworking Spaces**: Fanny details her process for choosing coworking spaces when travelling, focusing on tools like Google Maps and social media to find spaces with good reviews and vibrant communities. - **\[15:38\]** \- **Future of Coworking**: Fanny shares her hopes for the future, envisioning more local, small-scale coworking spaces that collaborate and share best practices to support each other. - **\[18:16\]** \- **Collaboration Over Competition**: Discussing the benefits of coworking spaces collaborating, Fanny argues that coworking spaces should see each other as partners rather than competitors, enhancing the overall coworking experience. - **\[21:42\]** \- **Innovative Concepts**: Fanny mentions unique coworking concepts like co-dancing and multifunctional spaces that blend coworking with other activities, highlighting the evolving nature of coworking environments. ### Links & Resources - Connect with Fanny Marcoux on [LinkedIn](https://www.linkedin.com/in/fannymarcoux/?ref=londoncoworkingassembly.com) - Connect with Bernie on [LinkedIn](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) - [Fanny’s website](https://fanny-marcoux.com/?ref=londoncoworkingassembly.com) - Listen to "A Very Special Coworking" on [YouTube](https://www.youtube.com/channel/UCS-p2jIol8GPRjDqWtgJgSg?ref=londoncoworkingassembly.com), [Spotify](https://open.spotify.com/show/7IBcBWkDX7SaGxiAzcwUlF?ref=londoncoworkingassembly.com), [Apple Podcasts](https://podcasts.apple.com/us/podcast/a-very-special-coworking/id1658017379?ref=londoncoworkingassembly.com), and [Substack](https://open.substack.com/pub/averyspecialcoworking). - Simon Sinek on [People come before money](https://youtu.be/3SVqbM9Nw7Q?si=BVGPKWlsC0k80c06&ref=londoncoworkingassembly.com). - [London Coworking Assembly Forum & Bar Camp](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Virtual Headquarters - join the independent virtual office network for your coworking business.](https://www.virtual-headquarters.com/partner/co-working-partnerships/?ref=londoncoworkingassembly.com) - [Join the next Community Builder Cohort](https://berniejmitchell.com/the-summer-2024-community-manager-cohort/?ref=londoncoworkingassembly.com) - Join the 7k people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) ### Closing Remark Remember, the strength of our communities lies in our collective efforts and shared values. Please rate, follow, share, and leave a review for the [Coworking Values Podcast](https://coworkingvaluespodcast.substack.com/); it helps our show have an even greater impact. It also helps people in the general public and your neighbourhood understand coworking, how it can benefit their local community, and how it can benefit them in building their careers, projects, and work. ### Lessons in Hospitality and Community with Claire Carpenter URL: https://londoncoworkingassembly.com/lessons-in-hospitality-and-community/ Last updated: 2024-07-04T15:04:47.000Z Lessons in Hospitality and Community with Claire Carpenter 0:00 /200 1× In this episode, we interview Claire Carpenter, a pioneering figure in the European coworking movement and a passionate advocate for community and adventure. Broadcasting from Kent, Claire shares her journey from founding one of the first coworking spaces in 2007 to her current life as a coach, traveller, and climber. Claire discusses the evolution of coworking, the importance of creating comfortable and engaging conference experiences, and the significance of hospitality in fostering community. This episode contains valuable insights, practical advice, and inspiring stories from Claire's travels and professional experiences. ## Timeline Summary 00:27 - Introduction to Claire Carpenter from Kent, the Garden of England. 00:36 - Claire’s background and current passions as a coach and adventurer. 01:06 - The early days of coworking and the founding of Claire's space in 2007. 02:06 - Claire's recent travels, including a visit to Morocco. 02:22 - Attending Coworking Spain and GCUC (Global Coworking Unconference Conference) in Manchester. 03:06 - The importance of accommodating different learning styles at conferences. 04:47—Hospitality and community are core values of coworking conferences, and this session will focus on the exceptional food at Coworking Spain and GCUC Manchester. 07:22 - The growth and diversification of the coworking industry. 10:10 - Understanding placemaking and its role in coworking. 17:35 - Conferences are vital for connecting with peers and sharing knowledge. 21:38 - Welcoming new entrants into the coworking community and supporting their growth. 23:58 - Claire's coaching philosophy and how she helps change-makers achieve their goals. 26:42 - The story behind Claire's van, Dignity, and her love for designing spaces. # Key Topics ### 1\. Learning Styles and Conference Experiences: Claire emphasises the importance of addressing various learning styles to make attendees comfortable. She shares how Coworking Spain and GCUC Manchester were successful because they catered to different learning preferences and maintained a human-sized conference setting. ### 2\. Hospitality and Community at Conferences: Highlighting the role of hospitality, Claire mentions how the food at Coworking Spain and GCUC Manchester exceeded expectations, enhancing the overall experience. Bernie and Claire discuss how good food and thoughtful event planning can significantly impact attendees' perceptions and satisfaction. ### 3\. The Evolution and Growth of Coworking: Claire reflects on the coworking movement's journey from its early days to becoming a diverse and established industry. She discusses the ongoing growth and diversification, noting the increasing number of place-makers and the importance of community building within coworking spaces. ### 4\. Placemaking and Creating Destinations: Claire explains the concept of placemaking, which goes beyond creating a physical space to establishing a destination within a broader ecosystem. She emphasises the importance of connecting with local businesses and support systems to enhance the coworking community. ### 5\. The Importance of Connection at Conferences: Conferences serve as a platform for coworking professionals to connect, share experiences, and learn from each other. Claire and Bernie discuss the value of arriving at conferences already feeling connected and the efforts made by the London Coworking Assembly to foster such connections. ### 6\. Welcoming New Entrants and Continuous Learning: Claire highlights the importance of welcoming new members into the coworking community and supporting their development. She stresses the value of continuous learning and the role of experienced members in mentoring newcomers. ## Links & Resources [Claire Carpenter Coaching](https://www.clairecarpentercoaching.com/?ref=londoncoworkingassembly.com) [Follow Claire’s adventures on Instagram](https://www.instagram.com/clairecarpentercoaching?ref=londoncoworkingassembly.com) Listen to ["Dignity" by Deacon Blue](https://music.youtube.com/watch?v=I1g32-9-OG8&si=fKoqBtn9-pyq4Cww&ref=londoncoworkingassembly.com): YouTube Music [Coworking Spain](https://coworkingspainconference.es/en?ref=londoncoworkingassembly.com) [GCUC Manchester](https://uk.gcuc.co/?ref=londoncoworkingassembly.com) [London Coworking Assembly Forum & Bar Camp](https://lu.ma/17thSept?ref=londoncoworkingassembly.com) [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) [Virtual Headquarters - join the independent virtual office network for your coworking business.](https://www.virtual-headquarters.com/partner/co-working-partnerships/?ref=londoncoworkingassembly.com) # One More Thing Remember, the strength of our communities lies in our collective efforts and shared values. Please rate, follow, share, and leave a review for the Coworking Values Podcast; it helps our show have an even more significant impact. It also helps people in the wider general public and your neighbourhood understand coworking, how it can benefit their local community, and how it can benefit them in building their careers, projects, and work. ### Transforming Loneliness into Community with Holly Cooke URL: https://londoncoworkingassembly.com/transforming-loneliness-into-community/ Last updated: 2024-06-27T16:58:14.000Z Transforming Loneliness into Community with Holly Cooke 0:00 /200 1× ## Holly Cooke - Founder of The Lonely Girls Club In this episode of the Coworking Values Podcast, Tony talks with Holly Cooke, the inspiring founder of the Lonely Girls Club. We explore Holly’s journey from being a lonely graduate in London to creating one of the UK's largest communities for women seeking connection. Holly shares her experiences, the club's evolution, and how it has grown to include branches across several major cities in the UK. She discusses the challenges and triumphs of building a supportive network that caters to diverse needs and interests. ## Key Topics Covered: The origin story of the Lonely Girls Club and its mission to combat loneliness among women. Holly’s personal journey of moving to London and the challenges of making new friends in a big city. How the club has expanded beyond London to other major UK cities like Manchester, Nottingham, and Birmingham. The innovative ways the club fosters community both online and through in-person events. Collaborations with local businesses and organisations to create unique opportunities for members. Future plans for the club, including potential global expansion and continued support for its growing community. ## Timeline Summary: 01:20 Tony welcomes Holly Cooke and introduces the topic. 02:16 Holly shares the founding story of the Lonely Girls Club. 06:54 The initial meetup experiences and the challenges of organising events. 10:32 How the club supports members through digital forums and weekly newsletters. 13:57 Partnering with coworking clubs and other businesses to enhance community experiences. 18:12 Transitioning the club into a sustainable social impact business. 25:51 Addressing loneliness globally and future expansion plans. 31:29 The process of opening new branches and onboarding city hosts. 36:31 The importance of newsletters and the tools used to manage community engagement. ## Links & Resources: - [Lonely Girls Club](https://www.llgc.co.uk/?ref=londoncoworkingassembly.com) - [Follow Lonely Girls Club on Instagram](https://www.instagram.com/lonely%5Fgirlsclub/?ref=londoncoworkingassembly.com) - [Join the Lonely Girls Club on Facebook](https://www.facebook.com/groups/336035886945349) - [Connect with Holly Cooke on LinkedIn](https://www.linkedin.com/in/holly-cooke-4bb06b134/?ref=londoncoworkingassembly.com) - [Connect with Tony Bacigalupo on LinkedIn](https://linkedin.com/in/tonybacigalupo?ref=londoncoworkingassembly.com) - [Find out more about The Belongfulness Project](https://belongfulness.com/?ref=londoncoworkingassembly.com) - [London Coworking Assembly Forum & Bar Camp](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Virtual Headquarters - join the independent virtual office network for your coworking business.](https://www.virtual-headquarters.com/partner/co-working-partnerships/?ref=londoncoworkingassembly.com) - [Join the next Community Builder Cohort](https://berniejmitchell.com/the-summer-2024-community-manager-cohort/?ref=londoncoworkingassembly.com) - Join the 7k people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) ### **One More Thing** Remember, the strength of our communities lies in our collective efforts and shared values. Please rate, follow, share, and leave a review for the Coworking Values Podcast; it helps our show have an even more significant impact. It also helps people in the wider general public and your neighbourhood understand coworking, how it can benefit their local community, and how it can benefit them in building their careers, projects, and work. ### Navigating the Buyer’s Journey Connor DeLaney URL: https://londoncoworkingassembly.com/navigating-the-buyers-journey-connor/ Last updated: 2024-06-25T19:14:26.000Z Navigating the Buyer’s Journey Connor DeLaney 0:00 /200 1× ## **Summary:** Today's episode is a must-listen for anyone looking to enhance their coworking business. We are joined by [Connor, Director of Revenue Operations at Impact](https://www.linkedin.com/in/connor-delaney/?ref=londoncoworkingassembly.com), a marketing agency that helps companies in-house their marketing and improve inefficient sales processes. Connor's insights are particularly valuable for coworking spaces aiming to attract and retain members through effective marketing strategies. Connor is a key figure in the Impact Plus community, recognised for his work with the "[They Ask, You Answer](https://www.impactplus.com/what-is-they-ask-you-answer?ref=londoncoworkingassembly.com)" framework. You’ll see the journey of Marcus Sheridan, whose content marketing strategy turned his pool company into a multimillion-dollar business, offering valuable lessons for coworking spaces on leveraging content to drive engagement and sales. Connor illuminates the buyer's journey, emphasising how businesses can use their websites to guide potential customers through this process, ultimately leading to higher conversion rates. He also delves into the enduring effectiveness of email marketing and identifies common pitfalls small businesses encounter when outsourcing their marketing efforts. Finally, Connor explains why focusing on outcomes rather than deliverables is essential for creating successful agency partnerships when marketing your businesses. ## Timeline Summary: 2:04 – Connor introduces himself, mentioning his background and current role in Connecticut. 3:00 – The story of Marcus Sheridan's early adoption of HubSpot and pioneering content marketing efforts. 5:02 – Marcus Sheridan's success story: Turning content into **$35 million** in sales by answering customer questions. 7:00 – Breaking down the buyer's journey and how a well-structured website can guide customers. 10:55 – The "Don't screw it up sale" – a tale of a highly informed customer making a swift purchase decision. 14:35 – The vital role of email marketing in maintaining customer engagement and driving sales. 16:19 – Common mistakes small businesses make when outsourcing their marketing, such as not knowing what they are outsourcing. 21:22 – The importance of prioritising outcomes over deliverables in agency partnerships for mutual success. Links & Resources: - [They Ask, You Answer by Marcus Sheridan](https://amzn.to/3xBquBR?ref=londoncoworkingassembly.com) - [Marcus Sheridan on LinkedIn](https://www.linkedin.com/in/marcussheridan/?ref=londoncoworkingassembly.com) - [Impact Plus Community](https://www.impactplus.com/community?ref=londoncoworkingassembly.com) - [River Pools & Spas Website](https://www.riverpoolsandspas.com/?ref=londoncoworkingassembly.com) - [London Coworking Assembly Forum & Bar Camp](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Virtual Headquarters - join the independent virtual office network for your coworking business.](https://www.virtual-headquarters.com/partner/co-working-partnerships/?ref=londoncoworkingassembly.com) - [Join the next Community Builder Cohort](https://berniejmitchell.com/the-summer-2024-community-manager-cohort/?ref=londoncoworkingassembly.com) - Join the 7k people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - Connect with Bernie on [LinkedIn](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) - [Connor on LinkedIn](https://www.linkedin.com/in/connor-delaney/?ref=londoncoworkingassembly.com) \- The best place to find his videos and written posts. ## One More Thing Remember, the strength of our communities lies in our collective efforts and shared values. Please rate, follow, share, and leave a review for the Coworking Values Podcast; it helps our show have an even greater impact. It also helps people in the general public and your neighbourhood understand coworking, how it can benefit their local community, and how it can benefit them in building their careers, projects, and work. ### The Power of Food in Community Building with Ali Kakande URL: https://londoncoworkingassembly.com/the-power-of-food-in-community-building/ Last updated: 2024-06-20T11:09:51.000Z The Power of Food in Community Building with Ali Kakande 0:00 /200 1× Welcome back to "Community is the Key," our series with Salto Systems, where we explore ways to grow, start, and evolve communities. Today, we introduce Ali, a community connector passionate about creating inclusive spaces through food and fellowship. We explore Ali's journey from starting her social enterprise, Carib Eats, a Weekly Canteen across Hackney & with a Caribbean twist. Ali started this during the lockdown to her vision of using food to connect diverse neighbourhoods. Ali shares her experiences and challenges, emphasizing the importance of providing culturally relevant meals with dignity. We reflect on our first meeting with Ali at Urban MBA HQ in London and discuss the unique environment that brings together people from all walks of life. Discover the magic of communal dining and how it reduces loneliness and fosters a sense of belonging. ## **Episode Highlights:** \[00:02\] Introduction to the episode and Ali’s role in the community. \[01:04\] Ali discusses her current focus on Caribbean Eats, a social enterprise born out of lockdown. \[02:13\] Recalling our first encounter at Urban MBA HQ and the importance of experiencing community firsthand. \[03:49\] The diverse group of people that come together over meals at the EdTech Centre and the significance of these gatherings. \[06:25\] Discussing the broader vision of coworking spaces as community hubs for all ages. \[09:29\] Ali’s motivation for starting Caribbean Eats and the power of connection through food. \[10:15\] Ali shares a touching story about helping a man with learning difficulties who was lonely after losing his support network during the lockdown. \[14:24\] The challenges of maintaining a social enterprise and the importance of providing culturally relevant meals. \[19:03\] Heartwarming stories of the impact of Caribbean Eats on individuals like Malcolm, who found companionship and community. \[26:35\] How listeners can get involved and support the initiative, whether through hosting canteens or offering skills and resources. ## **Links & Resources:** - [Matthias Hollwich’s New Aging Book](#) - [Our podcast with Matthias Hollwich](https://londoncoworkingassembly.com/new-aging-in-community-exploring-f19/) - [Urban MBA](https://urbanmba.co.uk/?ref=londoncoworkingassembly.com) - [Carib Eat's main website](#) - Slato Systems - [London Coworking Assembly Forum & Bar Camp](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join the next Community Builder Cohort](https://berniejmitchell.com/the-summer-2024-community-manager-cohort/?ref=londoncoworkingassembly.com) - Join the 7k people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - Connect with Bernie on [LinkedIn](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) - Connect with Ali on [LinkedIn](https://www.linkedin.com/in/misskakandecaribeats/?ref=londoncoworkingassembly.com) - Connect with Christian from SALTO on [LinkedIn](https://www.linkedin.com/in/communityisthekey/?ref=londoncoworkingassembly.com) - [SALTO Systems Website](https://saltosystems.com/en/?ref=londoncoworkingassembly.com) ## **One More Thing:** Remember, the strength of our communities lies in our collective efforts and shared values. Please rate, follow, share, and leave a review for the Coworking Values Podcast; it helps our show have an even greater impact. It also helps people in the wider general public and your neighbourhood understand what coworking is, how it can help their local community, and how it can benefit them in building their careers, projects, and work. ### Building Community and Brand in Coworking with Caleb Parker URL: https://londoncoworkingassembly.com/building-community-and-brand-in-coworking/ Last updated: 2024-06-20T08:02:13.000Z Building Community and Brand in Coworking with Caleb Parker 0:00 /200 1× In this conversation recorded at the Urban MBA podcast studio in Lonon, we welcome Caleb Parker, a champion of entrepreneurs and a prominent voice in redefining the boundaries of office real estate and coworking industries. You can track Caleb's journey from American football to co-founder of Brave Corp. We riff on the evolving role of office spaces and the significance of community and brand in today’s professional landscape. Caleb shares his thoughts on the future of work, the importance of face-to-face interaction in a virtual world, and how companies must adapt to these changes. Whether you're a small coworking space owner or interested in the broader real estate market, this episode offers valuable perspectives and actionable advice. ### Timeline Summary - \[01:46\] - Caleb Parker discusses his reputation and aspirations. - \[02:00\] - Reflecting on what others perceive about Caleb’s work. - \[03:11\] - Exploring Caleb’s authority in the real estate market - but he is not a real estate guy. - \[04:49\] - The long-term planning and uncertainty in real estate. - \[06:05\] - The ongoing debate about the necessity of office spaces post-COVID. - \[08:25\] - Caleb's perspective on brand and its deeper meaning. - \[12:27\] - The role of entrepreneurs and the impact of their values. - \[15:36\] - Building community in coworking spaces and aligning with shared values. - \[19:06\] - Creating a sense of belonging and how it drives community engagement. - \[22:07\] - The concept of "space as a service" and its practical applications. - \[26:45\] - The importance of hiring team members who align with your values. - \[29:21\] - Maintaining and evolving values within a community. ### Links & Resources - [Caleb Parker on Instagram](https://www.instagram.com/caleb%5Fparker?ref=londoncoworkingassembly.com) - [Brave Corp](https://bravecorp.co/?ref=londoncoworkingassembly.com) - [The Caleb Parker Show](https://open.spotify.com/show/1U3ZRkPCQcopnwuqzAakNk?ref=londoncoworkingassembly.com) - [London Coworking Assembly Forum & Bar Camp](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join the next Community Builder Cohort](https://berniejmitchell.com/the-summer-2024-community-manager-cohort/?ref=londoncoworkingassembly.com) - Join the 7k people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - Connect with Bernie on [LinkedIn](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) - Connect with Caleb on [LinkedIn](https://www.linkedin.com/in/calebparker/?ref=londoncoworkingassembly.com) - Connect with Christian from SALTO on [LinkedIn](https://www.linkedin.com/in/communityisthekey/?ref=londoncoworkingassembly.com) - [SALTO Systems Website](https://saltosystems.com/en/?ref=londoncoworkingassembly.com) ### One More Thing Remember, the strength of our communities lies in our collective efforts and shared values. Please rate, follow, share, and leave a review for the Coworking Values Podcast; it helps our show have an even more significant impact. It also helps people in the wider general public and your neighbourhood understand coworking, how it can benefit their local community, and how it can benefit them in building their careers, projects, and work. ### Championing Diversity in Coworking Communities with Natalie du Toit URL: https://londoncoworkingassembly.com/championing-diversity-in-coworking/ Last updated: 2024-06-18T09:56:57.000Z Championing Diversity in Coworking Communities with Natalie du Toit 0:00 /200 1× In today's Coworking Values Podcast episode, Emily chats with Natalie Du Toit, an Olympic and Paralympic swimmer who has become a digital marketer and content writer. We explore her inspiring journey, her work with the European Coworking Assembly, and the impactful IDEA Handbook, which stands for Inclusion, Diversity, Equity, and Accessibility. Natalie shares her experiences and valuable insights on how coworking spaces can become more inclusive and accessible, ensuring everyone feels welcome and supported. **Timeline Summary:** - \[1:17\] - Introducing Natalie Du Toit: From Olympic and Paralympic swimmer to digital marketer. - \[3:04\] - What is the IDEA Handbook, and what does IDEA stand for? - \[4:24\] - Practical applications of the IDEA Handbook in work settings. - \[7:03\] - Natalie’s sports background influences her inclusion perspective. - \[9:59\] - Advice on integrating the IDEA Handbook into a team. - \[12:22\] - Personal reflections on the sections of the IDEA Handbook. - \[15:09\] - The stakes for companies that don’t adapt to diverse needs. - \[16:56\] - How to connect with Natalie online and her final thoughts on inclusion. **Links & Resources:** - [Summer 2024 Sprint Cohort Sign-Up](#) - [Nook Wellness Pods](https://nookpod.com/?ref=londoncoworkingassembly.com) - [Coworking I.D.E.A. Project](https://coworkingidea.org/?ref=londoncoworkingassembly.com) - Buy the [European Coworking Assembly IDEA Handbook](https://coworkingassembly.eu/handbook/?ref=londoncoworkingassembly.com) - [London Coworking Assembly Forum & Bar Camp](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join the next Community Builder Cohort](https://berniejmitchell.com/the-summer-2024-community-manager-cohort/?ref=londoncoworkingassembly.com) - Join the 7k people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - Connect with Emily on [LinkedIn](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) - Connect with Natalie Du Toit on [Twitter](https://twitter.com/Natsdutoit?ref=londoncoworkingassembly.com) and [LinkedIn](https://www.linkedin.com/in/natalie-du-toit-mbe-oig-oly-ply-b6861aa1/?ref=londoncoworkingassembly.com) ## One More Thing Remember, the strength of our communities lies in our collective efforts and shared values. Please rate, follow, share, and leave a review for the Coworking Values Podcast; it helps our show have an even greater impact. It also helps people in the wider general public and your neighbourhood understand coworking, how it can benefit their local community, and how it can benefit them in building their careers, projects, and work. ### Championing Event Inclusivity: People of Coworking with Jerome Chang URL: https://londoncoworkingassembly.com/jerome-chang/ Last updated: 2026-04-04T09:38:49.000Z Championing Event Inclusivity: People of Coworking with Jerome Chang 0:00 /200 1× In this episode of the Coworking Values Podcast, we chat with Jerome Chang, a veteran and skilled architect in the coworking community. We explore Jerome's journey from architecture to launching his coworking spaces in 2008. Jerome reflects on the early days of coworking, the role of design in creating functional coworking environments, and his efforts to foster inclusive communities. We delve into his initiative, [People of Coworking](https://peopleofcoworking.com/?ref=londoncoworkingassembly.com), which aims to improve diversity and representation within the coworking industry. This episode offers deep insights into building welcoming spaces and the ongoing challenges and opportunities in making coworking more inclusive. ![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/2026/04/57c78a0c-8d2d-4e84-8cea-99c6e9740139_3000x3000-heic.jpg) ## Timeline Summary \- \[00:00\] - Introduction to the episode and guest Jerome Chang. \- \[00:11\] - Jerome talks about his background in coworking and architecture. \- \[00:27\] - Jerome shares his first memory of coworking and how he got into it. \- \[02:09\] - Building communities beyond coworking spaces. \- \[03:42\] - Launch of [People of Coworking](https://peopleofcoworking.com/?ref=londoncoworkingassembly.com) and its goals. \- \[05:05\] - Discussion on diversity in coworking and representation at events. \- \[08:30\] - The importance of inclusive marketing and role models. \- \[11:50\] - Challenges and efforts in addressing diversity in coworking. \- \[13:36\] - The role of visible diversity in creating relatable communities. \- \[16:07\] - Why representation at events is crucial. \- \[18:12\] - Strategies for event organizers to ensure diverse representation. \- \[22:40\] - Jerome's call to action for supporting [People of Coworking](https://peopleofcoworking.com/?ref=londoncoworkingassembly.com). ## Links & Resources - [People of Coworking](https://peopleofcoworking.com/?ref=londoncoworkingassembly.com) - [Catherine Park](https://www.linkedin.com/in/catherineninapark/?ref=londoncoworkingassembly.com) of [Color in tech](https://www.colorintech.org/?ref=londoncoworkingassembly.com) \- [Our podcast with Catherine.](https://londoncoworkingassembly.com/why-representation-matters-community-6b4/) - [Sonia Thompson](https://www.linkedin.com/in/soniaethompson/?ref=londoncoworkingassembly.com) is an expert on [diversity and inclusivity in marketing](https://inclusionandmarketing.com/?ref=londoncoworkingassembly.com). - [London Coworking Assembly Forum & Bar Camp](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Virtual Headquarters - join the independent virtual office network for your coworking business.](https://www.virtual-headquarters.com/partner/co-working-partnerships/?ref=londoncoworkingassembly.com) - [Join the next Community Builder Cohort](https://berniejmitchell.com/the-summer-2024-community-manager-cohort/?ref=londoncoworkingassembly.com) - Join the 7k people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - Connect with Bernie on [LinkedIn](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) - Connect with Jerome on [LinkedIn](https://www.linkedin.com/in/jeromechang?ref=londoncoworkingassembly.com) - [Contact Jerome via Email](http://jerome@blankspaces.com/?ref=londoncoworkingassembly.com) ## One More Thing Remember, the strength of our communities lies in our collective efforts and shared values. Please rate, follow, share, and leave a review for the Coworking Values Podcast; it helps our show have an even greater impact. It also helps people in the wider general public and your neighbourhood understand coworking, how it can benefit their local community, and how it can benefit them in building their careers, projects, and work. ### The Summer 2024 Community Manager Cohort URL: https://londoncoworkingassembly.com/the-summer-2024-community-manager/ Last updated: 2026-04-04T09:38:50.000Z ### **Join Our 12-week Online Sprint Cohort For Community Managers And Independent Creatives.** Are you navigating the unique challenges of running a community or a solo business? Our summer sprint cohort is designed for Community Managers and Independent Creatives Seeking Growth and Connection. Whether you’re building your community or looking for ways to manage your projects more effectively, our confidential cohorts are designed just for you. We understand the unique challenges and opportunities of running a community or a solo business. --- ## **What We Offer** Join , a certified Scrum Master, and , the London Coworking Assembly Co-founder, on your transformative journey. As hosts of the Coworking Values Podcast, they bring invaluable insights and experience to this program. ## **The Community Cohort will help you:** **Enhance Project Management:** Master project management with Scrum techniques tailored for coworking spaces, ensuring you can handle multiple projects efficiently and effectively. **Build and Strengthen Community Ties:** Connect with like-minded professionals and create lasting relationships. **Overcome Isolation:** Connect with supportive peers who understand the daily challenges of running a coworking space, providing you with continuous support and encouragement. ## **Who Should Join?** - Coworking Space managers. - People who own a coworking space and manage it. - Independent Creatives. - Solo Entrepreneurs. ## **Our Process** 1. **Preparation:** Follow our comprehensive setup guide to ensure you’re ready for every step of the journey. 2. **Weekly Sessions:** You will participate in weekly online meetings to discuss your projects and challenges, receiving personalised guidance and actionable feedback. 3. **Continuous Support:** Receive ongoing support through dedicated communication channels between sessions, ensuring you never feel isolated. ## **Join the Summer Cohort** Our next cohort begins before the end of June, and spots are limited. Sign up now to secure your place in this exclusive sprint. Use this summer to transform your coworking space and your approach to business management. - **Duration:** 12 weeks, with one session per week. - **Platform:** Events on Google Meet, Scheduling and Communication on Luma - **Cost:** **£250**/month or a full upfront payment of **£750** will get you a bonus one-hour strategy call with us before you start. - **Group Size:** Small groups ensure personalised attention, support, and connection --- ## Payment Options **Join the Summer Cohort with a Monthly Subscription of £250 pcm x 3** **or** **One-time payment of £750, including a bonus one-hour, one-on-one strategy call with us before the cohort starts.** [Book Your Cohort Seat Here!](https://berniejmitchell.com/the-summer-2024-community-manager-cohort/?ref=londoncoworkingassembly.com) --- ## **Ready to Transform Your Workflow?** Join us and see how our unique blend of expert guidance and community support can revolutionise the way you work. #### **Key Transformations** - **Project Management Proficiency:** By the end of the program, you will have mastered the art of project management using Scrum techniques, allowing you to juggle multiple projects with confidence and efficiency. - **Stronger Community Connections:** You’ll have developed strategies to build and maintain robust community relationships, increasing engagement and collaboration within your space. - **Enhanced Support Network:** Through regular interactions with your cohort and coaches, you will overcome feelings of isolation and build a network of peers who understand and support your journey. #### **Frequently Asked Questions** **Q: What if I miss a session?** - **A:** We’re committed to helping you keep up, but you get the best results from being at each session. **Q: Is there a refund policy?** - **A:** We offer a full refund if you cancel within the first two weeks. **Q: How many participants will be in each cohort?** - **A:** Each cohort is limited to a small group of five to six people to ensure personalised attention and support. **Q: What is the structure of the weekly sessions?** - **A:** Each session includes discussing your projects and challenges, personalised guidance, and support from your cohort peers and coaches. **Q: What kind of support can I expect between sessions?** - **A:** You can access dedicated communication channels to continuously support and engage with your cohort. **Q: Who are the coaches?** - **A: Emily Breder is a certified Scrum Master, and Bernie J Mitchell has led over 1000 small group events, meetups and workshops.** Both bring a wealth of experience and insights to the program. --- ## Payment Options **Join the Summer Cohort with a Monthly Subscription of £250 pcm x 3** **or** **One-time payment of £750, including a bonus one-hour, one-on-one strategy call with us before the cohort starts.** [Book Your Cohort Seat Here!](https://berniejmitchell.com/the-summer-2024-community-manager-cohort/?ref=londoncoworkingassembly.com) ### Lucy McInally's Inspiring Journey with Coworking: Community, Connection, and Collaboration URL: https://londoncoworkingassembly.com/lucy-mcinallys-inspiring-journey/ Last updated: 2024-05-31T10:40:36.000Z In this video, [Lucy McInally](https://www.linkedin.com/in/lucymcinally/?ref=londoncoworkingassembly.com) shares her transformative journey with coworking, emphasizing the profound impact of community. While it's her story, I can recognise so much of my path as a freelancer and finding a home 'in coworking' and 'in coworking spaces' since I first read the word 'coworking' in [Tony Bacigalupo](https://www.linkedin.com/in/tonybacigalupo/?ref=londoncoworkingassembly.com)'s group on [Meetup](https://www.linkedin.com/company/meetup/?ref=londoncoworkingassembly.com) in August 2008. I also want to add that the 'magic' Lucy talks about is not unique to the [London Coworking Assembly](https://www.linkedin.com/company/londoncoworkingassembly/?ref=londoncoworkingassembly.com). I've had the same experience with many coworking events, meet-ups, and things like [Marko Orel](https://www.linkedin.com/in/markoorel/?ref=londoncoworkingassembly.com)'s Coworking Symposium - as cheesy as it sounds, it is the power of community. Lucy explains that to her, the essence of coworking is not just about shared spaces but the vibrant spirit that comes alive when people connect. She believes the core of coworking lies in community, connection, and collaboration—elements that bring people together to exchange ideas, share challenges, and inspire each other. Lucy reflects on her experiences since coming to [London Coworking Assembly](https://www.linkedin.com/company/londoncoworkingassembly/?ref=londoncoworkingassembly.com) events after moving from Scotland. Starting as a freelancer, she quickly felt at home, thanks to the community's welcoming atmosphere, many of whom have become her friends and clients. She notes that this community goes beyond typical organisational boundaries, discussing relevant topics like inclusion, diversity, accessibility, equity, and personal and professional growth. For Lucy, the [London Coworking Assembly](https://www.linkedin.com/company/londoncoworkingassembly/?ref=londoncoworkingassembly.com) is more than just a coworking space; it's a community that listens, supports, and grows together. 🎙️Shout out to Lucy's ongoing collaboration on the [Coworking Values Podcast](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) with [Christian Schmitz](https://www.linkedin.com/in/communityisthekey/?ref=londoncoworkingassembly.com) and me. 🎙️Our next 'Community is the key' episode will be recorded in person at our next London Coworking Assembly event at [Urban MBA](https://www.linkedin.com/company/urbanmba/?ref=londoncoworkingassembly.com), with (THE) [Caleb Parker](https://www.linkedin.com/in/calebparker/?ref=londoncoworkingassembly.com), the head waiter at [Brave Corporation Ltd.](https://www.linkedin.com/company/brave-corporation-ltd/?ref=londoncoworkingassembly.com) 🤣 Join us and the rest of our community next Thursday as we continue to explore and discuss coworking community building and local economic development. It's a whole day of conversations and connections with [Ashley Proctor](https://www.linkedin.com/in/ashley-m-proctor/?ref=londoncoworkingassembly.com), [Anna Chuicharoen](https://www.linkedin.com/in/anna-chuicharoen/?ref=londoncoworkingassembly.com), [Kofi Oppong](https://www.linkedin.com/in/kofioppong1/?ref=londoncoworkingassembly.com), and [Stephen Carrick-Davies](https://www.linkedin.com/in/stephen-carrick-davies/?ref=londoncoworkingassembly.com) at our [London Coworking Assembly](https://www.linkedin.com/company/londoncoworkingassembly/?ref=londoncoworkingassembly.com) Forum and Bar Camp: ➡️ RSVP here: [https://lu.ma/LCAJune](https://lu.ma/LCAJune?ref=londoncoworkingassembly.com) p.s. Love and Thanks to [Blake](https://www.linkedin.com/in/blake-cheatdom-784550140/?ref=londoncoworkingassembly.com) from [Urban MBA](https://www.linkedin.com/company/urbanmba/?ref=londoncoworkingassembly.com) for the video, [Sam](https://www.linkedin.com/in/sam-shervill-95782a37/?ref=londoncoworkingassembly.com) at [Silent Gliss International Ltd. ](https://www.linkedin.com/company/silent-gliss-ltd-gb-/?ref=londoncoworkingassembly.com)and [Workspace Design Show London](https://www.linkedin.com/company/workspace-design-show/?ref=londoncoworkingassembly.com) for the location. ### The Power of Peer Mentorship and Accountability with Chris Marr URL: https://londoncoworkingassembly.com/the-power-of-peer-mentorship-and/ Last updated: 2026-04-04T09:38:50.000Z The Power of Peer Mentorship and Accountability with Chris Marr 0:00 /200 1× ![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/2026/04/e4888851-bdef-45a9-b837-5dbe17770ed3_3000x3000.png) In this episode of the Coworking Values podcast, we’re thrilled to sit down with Chris Marr, who works with people to become authoritative coaches, stop people-pleasing, challenge their clients, and be indispensable. Chris shares his insights on how peer mentorship and accountability can transform personal and professional growth. We explore the concept of the zone of proximal development, the difference between training and coaching, and how creating the right company culture starts with individual responsibility. Chris's wisdom on the impact of timely feedback, fostering vulnerability, and the importance of taking action provides valuable takeaways for anyone looking to elevate their leadership and teamwork. Join us as we discuss practical strategies for building a supportive environment where everyone thrives, the critical role of accountability, and how to ask for help effectively. This episode is packed with actionable advice that will inspire you to rethink how you approach growth and collaboration. ## Episode Highlights \- \[00:25\] Chris Marr introduces himself and his mission to help people communicate at their highest potential. \- \[02:17\] The importance of learning from peers just ahead in the journey. \- \[03:45\] The difference between training and coaching and how they impact professional development. \- \[06:48\] How to effectively communicate about accountability within a team. \- \[08:34\] Handling critical feedback constructively and promoting a growth culture. \- \[11:21\] The relationship between vulnerability and creativity. \- \[15:24\] Building a company culture that supports high performance and individual responsibility. \- \[19:28\] The value of asking for help and surrounding yourself with supportive peers. \- \[22:04\] Different types of help you can seek to grow your business and overcome challenges. \- \[26:27\] The power of taking action and market validation in fueling personal and professional growth. ## Links & Resources - \- [Chris Marr's Book: Become an Authoritative Coach](https://amzn.to/3R22Cxy?ref=londoncoworkingassembly.com) - \- [Kim Scott's Book: Radical Candor](https://amzn.to/4bzcM0V?ref=londoncoworkingassembly.com) - \- [Oren Klaff's Book: Pitch Anything](https://amzn.to/3KFGfL7?ref=londoncoworkingassembly.com) - \- [Edith Edgar The Gift: 12 Lessons to Save Your Life](https://amzn.to/4bY5js2?ref=londoncoworkingassembly.com) - \- [Brene Brown Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead](https://amzn.to/3X2kbBK?ref=londoncoworkingassembly.com) - [Ann Hawkins Business Mentor and advisor](https://annhawkins.com/?ref=londoncoworkingassembly.com) - [London Coworking Assembly Forum & Bar Camp](https://lu.ma/LondonCoworkingAssembly?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Virtual Headquarters - join the independent virtual office network for your coworking business.](https://www.virtual-headquarters.com/partner/co-working-partnerships/?ref=londoncoworkingassembly.com) - [Join the next Community Builder Cohort](https://berniejmitchell.com/the-summer-2024-community-manager-cohort/?ref=londoncoworkingassembly.com) - Join the 7k people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - Connect with Bernie on [LinkedIn](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) - Connect with Chris on [LinkedIn](https://www.linkedin.com/in/theauthoritativecoach/?ref=londoncoworkingassembly.com) ## One more thing Remember, the strength of our communities lies in our collective efforts and shared values. Please rate, follow, share, and leave a review for the Coworking Values Podcast; it helps our show have an even greater impact. It also helps people in the wider general public and your neighbourhood understand what coworking is, how it can help their local community, and how it can benefit them in building their careers, projects and work. Remember, the strength of our communities lies in our collective efforts and shared values. ### Creating Inclusive Workplaces with Alex Young URL: https://londoncoworkingassembly.com/creating-inclusive-workplaces-with/ Last updated: 2026-04-04T09:38:51.000Z Creating Inclusive Workplaces with Alex Young 0:00 /200 1× In this episode of the Coworking Values podcast, we have the pleasure of speaking with Alex Young, Director of Projects in Brighton. We discuss the significance of accessibility in shared workspaces and how Projects is leading the way in creating inclusive environments. Alex shares practical advice on advocating for accessibility needs, designing spaces to be universally accessible, and listening to those who face accessibility challenges. Tune in to learn how inclusive design can make a difference in the workplace and the wider community. **Highlights** \[0:02\] - Introduction to the Accessibility Edition with guest Alex Young. \[0:26\] - Alex talks about her role and the mission of Projects as a workspace provider. \[1:26\] - Importance of supporting employees with diverse needs. \[3:09\] - Emily shares a personal example of body doubling for productivity. \[4:04\] - Key considerations for making coworking spaces accessible. \[5:55\] - Common mistakes in accessibility efforts. \[7:18\] - Tips for advocating for accessibility needs at work. \[8:42\] - Low-hanging fruits for improving accessibility. \[10:52\] - Story of successful advocacy and mentorship in a Berlin coworking space. \[12:17\] - Future trends in accessibility for coworking spaces. \[14:09\] - Alex's journey into coworking and accessibility. \[17:27\] - Advice for new co-working spaces on building accessibility from the ground up. \[19:13\] - How listeners can connect with Alex. [Alex on LinkedIn](https://www.linkedin.com/in/alex-young-74431a135/?ref=londoncoworkingassembly.com) [Projects - Brighton](https://www.projectsclub.co.uk/?ref=londoncoworkingassembly.com) Listen to Alex's [Favourite Positions Podcast](https://www.favouritepositions.com/?ref=londoncoworkingassembly.com) [Emily on LinkedIn](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) [Coworking Values Podcast on Substack](https://coworkingvaluespodcast.substack.com/) [Co-created by Nook Wellness Pods](https://nookpod.com/?ref=londoncoworkingassembly.com) **Links & Resources** [Centre of Excellence in Universal Design: Universal Design](https://universaldesign.ie/?ref=londoncoworkingassembly.com) [Access to Work (UK Government Fund): Access to Work](https://www.gov.uk/access-to-work?ref=londoncoworkingassembly.com) [Exceptional Individuals (UK Gateway Provider): Exceptional Individuals](https://exceptionalindividuals.com/?ref=londoncoworkingassembly.com) **Remember, the strength of our communities lies in our collective efforts and shared values.** Please rate, follow, share, and leave a review for the [Coworking Values Podcast](https://coworkingvaluespodcast.substack.com/) wherever you listen. Your support helps our show have an even greater impact. It also helps people in the wider general public and your neighbourhood understand what coworking is, how it can help their local community, and how it can benefit them in building their careers, projects and work. ![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/2026/04/7a20c8c1-b905-4e59-a1bb-6d8103bc97a5-heic.jpg) ### Committing Coworking to the Sustainability Value with Dina Sierralta URL: https://londoncoworkingassembly.com/dina-sierralta/ Last updated: 2024-05-21T22:25:37.000Z This episode's conversation is with Dina, a key figure in the German coworking community, straight from her greenhouse in Hamburg. Dina shares her journey of integrating coworking values into corporate settings, where she works as an Agile Coach and Scrum Master. We also explore the relationship between agile methodologies and coworking principles. **Episode Highlights:** \[0:17\] Dina's Coworking Vision: Dina's aspirations to reshape the German work landscape through coworking. \[1:39\] Coworking in Corporate Settings: How coworking values influence traditional corporate environments. \[4:19\] Community Over Competition: Bernie discusses the impact of sharing and collaboration in coworking. \[6:29\] CoWork 2024 Insights: Highlights from the recent coworking conference focusing on sustainability. \[10:08\] Holistic Sustainability: Exploring sustainability beyond environmental aspects within coworking. \[17:14\] Future Plans: Upcoming initiatives by the German Coworking Federation to promote sustainable practices. **Links & Resources:** [German Coworking Federation](https://www.coworking-germany.org/?ref=londoncoworkingassembly.com) [Cowork 2024 Conference](https://www.cowork2024.de/?ref=londoncoworkingassembly.com) [Coworking Climate Coalition](https://www.coworking-germany.org/coworking-climate-coalition-cocc/?ref=londoncoworkingassembly.com) [Connect with Dina on LinkedIn](https://www.linkedin.com/in/dina-sierralta/?ref=londoncoworkingassembly.com) [Follow Dina’s gardening journey on Instagram](https://www.instagram.com/dinasierralta/?ref=londoncoworkingassembly.com) [Lego Serious Play](https://www.serious.global/?ref=londoncoworkingassembly.com) [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcas?ref=londoncoworkingassembly.com) Remember, the strength of our communities lies in our collective efforts and shared values. Please rate, follow, share, and leave a review for the Coworking Values Podcast; it helps our show have an even greater impact. It also helps people in the wider general public and your neighbourhood understand what coworking is, how it can help their local community, and how it can benefit them in building their careers, projects and work. ### Cultivating Connections in Prague the Locus Workspace Way with Eva Sanz URL: https://londoncoworkingassembly.com/cultivating-connections-in-prague-204/ Last updated: 2026-04-04T09:38:52.000Z Cultivating Connections in Prague the Locus Workspace Way with Eva Sanz 0:00 /200 1× In this episode, we hear from **Eva Sanz of Locus Workspace** in Prague, who shares how to create a lively community where work and relationships flourish. Eva talks about the unique blend of work and social life at Locus Workspace. She explains how their unique approach to community management transforms a typical coworking day into an opportunity for creating lasting friendships and professional networks. Whether you're a freelancer seeking a collaborative space or a seasoned entrepreneur looking for your next creative spark, this conversation reveals how community-driven spaces can elevate your work experience. **Episode Highlights:** **0:20** Introduction to Eva Sanz and Locus Workspace - discover the unique coworking environment that balances productivity and networking. **1:07** The Role of a Community Manager - Eva discusses her day-to-day activities and the integral role of community managers in fostering a welcoming and connected workspace. **3:03** Defining community management - clarification on community managers’ distinct roles and impacts versus traditional receptionists. **4:10** You’ll hear Eva’s journey from a newcomer to a pivotal community influencer in Prague's coworking scene. **10:06** Dynamic workspace culture - explore Locus Workspace’s flexible desk policy that encourages new connections daily. **14:11** The power of reviews and recommendations - Learn how positive feedback and word-of-mouth propel Locus Workspace to a leading position in Prague. **Links & Resources:** \- Visit Locus Workspace: [LocusWorkspace.com](http://locusworkspace.com/?ref=londoncoworkingassembly.com) \- Follow on Instagram: [@locusworkspace](http://instagram.com/locusworkspace?ref=londoncoworkingassembly.com) \- [Eva Sanz on LinkedIn](https://www.linkedin.com/in/eva-sanz/?ref=londoncoworkingassembly.com) \- [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) Remember, the strength of our communities lies in our collective efforts and shared values. Please rate, follow, share, and leave a review for the [Coworking Values Podcast](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) ; it helps our show have an even greater impact. It also helps people in the wider general public and your neighbourhood understand what coworking is, how it can help their local community, and how it can benefit them in building their careers, projects and work. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Planting Ideas and Growing Communities with Chauntelle Lewis URL: https://londoncoworkingassembly.com/planting-ideas-and-growing-communities-f98/ Last updated: 2026-04-04T09:38:52.000Z Planting Ideas and Growing Communities with Chauntelle Lewis 0:00 /200 1× Planting Ideas and Growing Communities with Chauntelle Lewis: A Dive into Sustainable Living and Coworking Values **Summary:** In this [Belongfulness Project](https://belongfulness.com/?ref=londoncoworkingassembly.com) episode of the Coworking Values Podcast, host [Tony Bacigalupo](https://www.linkedin.com/in/tonybacigalupo/?ref=londoncoworkingassembly.com) chats with [Chauntelle Lewis](https://www.linkedin.com/in/cjnlewis/?ref=londoncoworkingassembly.com), also known as the Bearfoot Planter. Chauntelle shares her inspiring journey from conceptualising sustainable garden workshops to creating community-centric dining experiences. In this episode, you'll see how personal passions can evolve into impactful enterprises while aligning with coworking's core values—community, openness, collaboration, accessibility, and sustainability. **Episode Highlights:** \- Tony introduces the five core values of coworking and welcomes Chauntelle Lewis, the Bearfoot Planter. \- Chauntelle describes the origin of the Bearfoot Planter and how an offhand comment led to a sustainable business idea. \- The brand name’s significance and the shift from a casual hobby to a community-focused enterprise. Chauntelle discusses her background in ADEI and community management and how a pivot in her career led to her full-time pursuit of her passion. \- Launching the Bearfoot Planter during a financial struggle and the role of a supportive network in bringing the idea to life. \- Details of Chauntelle’s first workshop at a coworking space, showcasing the alignment of coworking values with personal initiatives. \- Financial challenges and strategic decisions in growing a community-focused business. \- The expansion into sustainable dining experiences and partnerships with local chefs and businesses. \- Chauntelle’s vision for the Bearfoot Planter as a full-time endeavor and her role as an Impact Entrepreneur. \- How networking and community support have been pivotal in scaling her initiatives and creating more inclusive events. **Links & Resources:** \- Visit the [Bearfoot Planter website](http://thebearfootplanter.com/?ref=londoncoworkingassembly.com) \- Follow [Chauntelle on Instagram](http://instagram.com/thebearfootplanter?ref=londoncoworkingassembly.com) \- Connect with [Chauntelle on Twitter/X](http://twitter.com/barefootplanter?ref=londoncoworkingassembly.com) \- [Chauntelle Lewis LinkedIn](https://www.linkedin.com/in/cjnlewis/?ref=londoncoworkingassembly.com) \- [Tony Bacigalupo on LinkedIn](https://www.linkedin.com/in/tonybacigalupo/?ref=londoncoworkingassembly.com) \- [The Belongfulness Project](https://belongfulness.com/?ref=londoncoworkingassembly.com) \- [Coworking LinkedIn Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) **🙏One more thing** Please follow and share the Coworking Values Podcast. It helps our show's impact in unimaginable ways. It also helps people in the wider general public and your neighbourhood understand what coworking is, how it can help their local community, and how it can benefit them in building their careers, projects and work. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Diversifying Tech Through Community with Sarah Adefehinti URL: https://londoncoworkingassembly.com/diversifying-tech-through-community-026/ Last updated: 2026-04-04T09:38:52.000Z Diversifying Tech Through Community with Sarah Adefehinti 0:00 /200 1× In this thought-provoking episode, we sit down with Sarah, a pioneer in community building from Founders and Coders, to explore the nuanced distinctions between decentralized and centralized communities. You will hear the transformative power of shared decision-making and equitable power distribution in fostering vibrant, sustainable communities. Sarah shares her invaluable insights on crafting inclusive spaces that accommodate and celebrate diversity, ensuring that every voice is heard and influential. This episode is helpful if you’re passionate about intentional community building and the delicate balance between equality and equity. We also discuss the practicalities of launching and nurturing communities that thrive on collaboration, inclusivity, and co-creation in community spaces! **Episode Highlights to listen for:** \- Introduction and overview of the episode’s focus on community building and power distribution. \- Sarah introduces herself and her role at Founders and Coders, highlighting her journey into decentralized community building. \- Deep dive into what decentralized communities mean and the importance of shared power. \- The challenges and strategies of starting community-centric initiatives like coworking spaces. \- Sarah’s approach to creating inclusive environments and the importance of selecting the right participants. \- Explaining the critical difference between equity and equality in community settings. \- Conducting effective user research to ensure community initiatives meet the needs of their members. \- The economic aspects of communities and how genuine community support differs from superficial engagement. \- Where to find Sarah online and information about Founders and Coders. **Links & Resources:** \- [Founders and Coders Website](https://www.foundersandcoders.com/?ref=londoncoworkingassembly.com) \- [Connect with Sarah Adefehinti on LinkedIn ](https://www.linkedin.com/in/sarahadefehinti/?ref=londoncoworkingassembly.com) \- [Space4 Co-opreative Coworking](https://space4.tech/?ref=londoncoworkingassembly.com) Finsbury Park \- [The Mom Test Book](https://www.momtestbook.com/?ref=londoncoworkingassembly.com) \- [Priya Parker The Art of Gathering](https://www.priyaparker.com/book-art-of-gathering?ref=londoncoworkingassembly.com) \- [Marketing for Hippies](https://marketingforhippies.com/?ref=londoncoworkingassembly.com) \- [Rayon.Desgin tool](https://www.rayon.design/?utm%5Fmedium=social&utm%5Fcampaign=collab%5Fbernim&utm%5Fsource=blog&utm%5Fcontent=blog%5F020124) **🙏One more thing** Please follow and share the Coworking Values Podcast. It helps our show's impact in unimaginable ways. It also helps people in the wider general public and your neighbourhood understand what coworking is, how it can help their local community, and how it can benefit them in building their careers, projects and work. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Building Communities in Unlikely Spaces with Laura Agnew URL: https://londoncoworkingassembly.com/building-communities-in-unlikely-e3b/ Last updated: 2026-04-04T09:38:52.000Z Building Communities in Unlikely Spaces with Laura Agnew 0:00 /200 1× In today's episode, we chat with Laura Agnew from the Facework Group in Peckham, where she manages two unique coworking spaces. Through affordability and community, Laura, Stephen and their team transform unconventional locations like a repurposed car park and a historic building into thriving hubs for diverse work and community use. Tune in to discover how these spaces foster creativity and community in the ever-evolving world of work. Whether you're a startup founder, a local activist or a creative freelancer, this discussion will give you a fresh perspective on modern coworking environments. **Timeline of Highlights** 00:17 Laura introduces herself and discusses her role in managing affordable coworking spaces. 01:16 Laura shares her aspirations and her hopeful outlook on life. 03:52 Insights into the daily operations at Faceworks and the unique setup at Peckham Levels and Hatcham House. 06:04 Comparison between the coworking spaces at Peckham and the historical Hatcham House. \-07:43 Discuss the impactful projects for refugees at Hatcham House. 12:17 Laura explains the Cowork Plus initiative and the importance of accessible coworking options. 15:27 The crucial role of hospitality in creating welcoming coworking environments. 18:18 Laura's personal motivation is driven by community and social mobility. 24:06 Where to find Laura online and more details about upcoming events. **Links & Resources** \- Visit the [Facework website](https://face.work/?ref=londoncoworkingassembly.com) to learn more about their services and community initiatives. \- Connect with [Laura Agnew](https://linkedin.com/in/laura-agnew?ref=londoncoworkingassembly.com) on LinkedIn \- [London Coworking Assembly](https://londoncoworkingassembly.com/) \- [European Coworking Day](https://coworkingday.eu/?ref=londoncoworkingassembly.com) \- LinkedIn Coworking Group Remember, fixing everything depends on our joint efforts, values, and strong communities - community is the key!! 🔑 **🙏One more thing** Please follow and share the Coworking Values Podcast. It helps our show's impact in unimaginable ways. It also helps people in the wider general public and your neighbourhood understand what coworking is, how it can help their local community, and how it can benefit them in building their careers, projects and work. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Renegades of Flow Episode 2 URL: https://londoncoworkingassembly.com/renegades-of-flow-episode-2-ce4/ Last updated: 2026-04-04T09:38:53.000Z Renegades of Flow Episode 2 0:00 /200 1× **The Renegades of Flow: Navigating Work and Life Beyond the Mainstream** What do we mean by 'renegades of flow?' What is our journey through work and life beyond the conventional paths, and how do we navigate our neurodiversity in the hustle of the modern world? Whether you're a freelancer, entrepreneur, or someone who just doesn't fit the traditional 9-to-5 mould, this episode is a testament to the unconventional paths that lead to success and fulfilment. **1:05** Welcome to our world, where we introduce the 'Renegades of Flow' concept and discuss what it means to live and work on the fringes, embracing our unique strengths and quirks. **2:06** \- Emily shares the definitions of being renegades in our fields, focusing on creativity, flow, and the importance of fitting out rather than fitting in. **5:44** The challenges and advantages of coworking spaces for people with neurodiversity highlight the need for environments that foster productivity and creativity. **10:38** Our candid recounting of last week's chaos, where life threw us curveballs, and how we managed to keep the ship sailing, underscoring the value of having a solid partnership. **17:42** What tech and task management systems are in our workflow, and why is it crucial to adapt tools to fit individual needs rather than conform to a one-size-fits-all approach? **24:19** Why you must 'kill your darlings' in writing and business planning. **Links & Resources:** [Scrum Methodology](https://www.scrum.org/?ref=londoncoworkingassembly.com) [Getting Things Done - David Allen](https://gettingthingsdone.com/?ref=londoncoworkingassembly.com) [12 Week Year](https://amzn.to/34FOcy4?ref=londoncoworkingassembly.com) [Amy MacDonald - Let's Start a Band](https://music.youtube.com/watch?v=2iwfeFNrA5A&si=phahPKp6yEDgTxBK&ref=londoncoworkingassembly.com) [Tom Ball - Founder Desk Lodge](https://www.linkedin.com/in/tomball2/?ref=londoncoworkingassembly.com) [Upbase](https://upbase.io/?via=bernie&ref=londoncoworkingassembly.com) [AppSumo Software Deals](https://appsumo.8odi.net/BJMSendFox?ref=londoncoworkingassembly.com) **🙏One more thing** Remember, fixing everything depends on our joint efforts, values, and strong communities - community is the key!! 🔑 Please follow, share, and leave a review of the Coworking Values Podcast. It helps our show's impact in unimaginable ways. It also helps people in the wider general public and your neighbourhood understand what coworking is, how it can help their local community, and how it can benefit them in building their careers, projects and work. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Unveiling the Soul of Coworking with Iris Kavanaugh URL: https://londoncoworkingassembly.com/unveiling-the-soul-of-coworking-with-3ec/ Last updated: 2026-04-04T09:38:53.000Z Unveiling the Soul of Coworking with Iris Kavanaugh 0:00 /200 1× Unveiling the Soul of Coworking with Iris Kavanaugh Our co-creator for this episode is [Rayon Design](https://www.rayon.design/?utm%5Fmedium=social&utm%5Fcampaign=collab%5Fbernim&utm%5Fsource=blog&utm%5Fcontent=blog%5F020124), a collaborative online design tool that is as easy to use as Canva or Miro. Welcome to a heartwarming journey into the essence of coworking, where we transcend beyond desks and Wi-Fi to uncover the profound impact coworking spaces have on community, creativity, and economic development. In this episode, the inspiring Iris Kavanaugh, who is an experienced community builder, leadership coach, trainer and facilitator shares her transformative insights on leadership, community building, and the fundamental human need for connection. Join our conversation to explore how coworking spaces are not just places of work but catalysts for personal growth, community development, and a deeper understanding of ourselves. 00:14 - Discover Iris Kavanaugh's journey from NextSpace to becoming a beacon of inspiration for coworking space leaders. 02:02 - Iris illuminates the overlooked role of coworking spaces as pivotal community hubs and economic drivers. 03:50 - We ponder the existential question: Why do we pursue coworking, and how does it fulfil our intrinsic need for togetherness? 05:27 - Iris delves into coworking spaces' biological and emotional benefits, highlighting their ability to heal societal fractures and promote unity. 06:25 - How a space design plays a crucial role in how we interact in our spaces. 07:13 - Challenging the hustle culture, we discuss the importance of nurturing environments over a grind mentality in coworking spaces. 08:44 - Iris shares her insights on co-working as a grassroots economic development engine, emphasizing its local and individual growth potential. 11:49 - Unpacking the secrets to fostering genuine connections and a thriving community within coworking spaces. 13:33 - This is a deep dive into designing psychologically safe spaces that unlock creativity and spark genuine collaboration. 19:13 - The delicate balance between hospitality and community ownership in coworking spaces and how to encourage member engagement without developing entitlement. 21:29 - Iris touches on the profound journey of self-discovery for coworking leaders and how understanding oneself enhances leadership and community building. Links & Resources: \- NextSpace \- Women Who Cowork \- Coworking Alliance Summit \- Fento Coworking \- Leading Well from Within by Dr. Daniel Friedland \- European Coworking Assembly \- London Coworking Assembly \- Iris on Linkedin Remember, the strength of our communities lies in our collective efforts and shared values. Please rate, follow, share, and leave a review for the Coworking Values Podcast; it helps our shows have an impact. It also helps people in the wider general public and your neighbourhood understand what coworking is, how it can help their local community, and how it can benefit them in building their careers, projects and work. Our co-creator for this episode is [Rayon Design](https://www.rayon.design/?utm%5Fmedium=social&utm%5Fcampaign=collab%5Fbernim&utm%5Fsource=blog&utm%5Fcontent=blog%5F020124) \- whether you want to move the desks in your space around or build space from scratch, design your [project for free here](https://www.rayon.design/?utm%5Fmedium=social&utm%5Fcampaign=collab%5Fbernim&utm%5Fsource=blog&utm%5Fcontent=blog%5F020124) in Rayon today. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Renegades of Flow Episode 1 URL: https://londoncoworkingassembly.com/renegades-of-flow-episode-1-22c/ Last updated: 2026-04-04T09:38:53.000Z Renegades of Flow Episode 1 0:00 /200 1× Welcome to our new series on the Coworking Values Podcast, where [Emily](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) and [Bernie](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) discuss productivity, resistance, and the transformative journey of work. Known for her calm demeanour and ability to ground any situation, Emily shares her vision of helping people navigate through their work-related struggles, transforming the whirlwind of their daily tasks into a manageable breeze. Emily and Bernie share why they chose "Renegades of Flow," a term that encapsulates a quest for better work habits and the pursuit of aligning the metaphorical "team of horses" in our minds to achieve our goals more effectively. 00:00 Welcome to the new series, in which we introduce the theme "Renegate of Flow" with Emily, which focuses on enhancing work habits and productivity. 02:47- The genesis of "Renegades of Flow" and the journey from individual scrum mastery to tackling workflow challenges together. 05:11 - Discussing the concept of existential overhead, the emotional weight of pending tasks, and strategies to minimise its impact on our productivity. 08:33 - Emily shares insights on dealing with resistance, describing it as strength misapplied and the importance of self-compassion in overcoming creative blocks. 14:14 - The spectrum of resistance, from fear of failure to fear of success, and how to harness this energy positively. 18:00 - Strategies for disarming the critical voice and the transformative power of acknowledging and sharing our inner doubts. 20:27 - The role of structure and tools like Kanban boards in managing workflow and the significance of differentiating valuable ideas from distractions. 22:13 - Find out how to share your workflow struggles and successes, emphasizing the importance of community engagement and real-life problem-solving in upcoming episodes. Reading list [Getting Things Done: The Art of Stress-Free Productivity - David Allen](https://amzn.to/3IGW56R?ref=londoncoworkingassembly.com) [Scrum: The art of doing twice the work in half the time - Jeff Sutherland](https://amzn.to/3v9KGJI?ref=londoncoworkingassembly.com) As we embark on this journey together, I invite you to engage with us and share your challenges. Together, let's navigate the path to more fulfilling and effective work habits. Remember to rate, follow, share, and review our podcast if you've found this episode enlightening. Your feedback supports our work and helps others discover the insights shared here today. Stay tuned for more discussions that promise to inspire, challenge, and transform the way you work. Remember, the strength of our communities lies in our collective efforts and shared values. Please rate, follow, share, and leave the Coworking Values Podcast a review; it helps our show’s impact in ways you wouldn’t believe. It also helps people in the wider general public and your neighbourhood understand what coworking is, how it can help their local community, and how it can benefit them in building their careers, projects and work. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Crafting Remote Coworking Communities with Matthias Zeitler URL: https://londoncoworkingassembly.com/crafting-remote-coworking-communities-71c/ Last updated: 2026-04-04T09:38:53.000Z Crafting Remote Coworking Communities with Matthias Zeitler 0:00 /200 1× Welcome to another episode of Coworking Values Podcast: Community is the Key series co-created by [Salto](https://saltosystems.com/en/?ref=londoncoworkingassembly.com), which brings you the latest on innovative thinking and advanced mobile-based access control technology for keyless buildings. In this episode, we dive deep into the heart of coworking communities with the legendary Mattias from Coworking Bansko. Known for creating one of Europe's best-loved digital nomad hubs nestled in a picturesque mountain resort, Mattias shares his insights on what truly makes a community thrive. Whether you're a coworking space owner or a digital nomad seeking your tribe, this conversation sheds light on the essence of meaningful connections and how to cultivate them. **Episode Highlights:** 0:27 The Spirit of Coworking Bansko: Discover how this digital nomad hub became a beacon for community-driven individuals seeking more than just a workspace. 1:14 Community at the Core: Mattias emphasises the role of community in coworking spaces, especially in rural settings where external distractions are minimal. 2:23 Beyond the Desk: Learn how Coworking Bansko fosters genuine human connections, transforming the coworking experience into something far more valuable than physical amenities. 4:47 Ecosystem Evolution: Mattias discusses creating a comprehensive experience for members through partnerships with local businesses, events, and initiatives tailored to the community's needs. 5:59 Engagement and Feedback: The importance of direct communication and observation in understanding and meeting the needs of your community. 9:18 Foundational Community Building: Insights on the crucial role of aligning a coworking space's vision with its community's desires and the significance of being an integral part of that community. 11:13 Building Connections: Strategies for encouraging interaction and bonding among members, from communal meals to collaborative events. 15:56 Sustaining Vibrancy: How Coworking Bansko maintains its dynamic energy and culture despite the transient nature of its members. 18:39 Digital and Physical Community Integration: Using online tools to complement face-to-face interactions that form the backbone of the Coworking Bansko community. 21:11 Future Visions: Mattias unveils Coliving Semkovo, a comprehensive, all-in-one coworking and coliving space designed to recapture and amplify the magic of community. **Where to find Matthias Zeitler** [Matthias on LinkedIn](https://www.linkedin.com/in/mzeitler/?ref=londoncoworkingassembly.com) [Matthias on Instagram](https://www.instagram.com/matthiasezeitler?ref=londoncoworkingassembly.com) [Coliving Semkovo](https://www.colivingsemkovo.com/?ref=londoncoworkingassembly.com) Coworking Bansko [Matthias, in 60 seconds - Do you do enough marketing for your coworking or co-living space?](https://www.linkedin.com/posts/berniejmitchell%5Fcoworking-communityisthekey-coworkinglondon-activity-7137750181810176000-uuUP?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop) **🙏One more thing** Please follow and share the Coworking Values Podcast. It helps our show's impact in unimaginable ways. It also helps people in the wider general public and your neighbourhood understand what coworking is, how it can help their local community, and how it can benefit them in building their careers, projects and work. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### The State of Belonging: Repairing Our Social Fabric URL: https://londoncoworkingassembly.com/the-state-of-belonging-repairing-2d6/ Last updated: 2026-04-04T09:38:54.000Z The State of Belonging: Repairing Our Social Fabric 0:00 /200 1× Today we bring you Coworking Values Podcast: Belongfulness Series with [Tony Bacigalupo](https://www.linkedin.com/in/tonybacigalupo/?ref=londoncoworkingassembly.com) \- for this episode, he chats with [Jon Alexander](https://www.linkedin.com/in/jon-alexander-11b66345/?ref=londoncoworkingassembly.com), and they dive into how the state of belonging can repair our social fabric. Jon, the brains behind the game-changing book "[Citizens: Why the Key to Everything is Us](https://www.jonalexander.net/?ref=londoncoworkingassembly.com)." talks about his transition from a consumerism-soaked advertising career to becoming a citizenship champion "Citizens" isn't just a book; it's a fresh perspective on collaboration and care. Jon discusses how the pandemic revealed flaws in traditional citizenship and the need for collective responsibility. He also explores urban transformations and grassroots movements like the National Park City and the Reaction Collective, highlighting the importance of community engagement. According to Jon, coworking spaces are seen as hidden gems that offer spaces for democratic governance and community engagement. They promote collaboration, innovation, and values beyond consumerism. Links: Twitter: [@JonJAlex](https://twitter.com/jonjalex?ref=londoncoworkingassembly.com) Twitter: [@TonyBGoode](https://twitter.com/tonybgoode?ref=londoncoworkingassembly.com) Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Designing for All: Dom Hyams on Inclusive Workspaces URL: https://londoncoworkingassembly.com/designing-for-all-dom-hyams-on-inclusive-567/ Last updated: 2026-04-04T09:38:54.000Z Designing for All: Dom Hyams on Inclusive Workspaces 0:00 /200 1× Welcome back to another episode of the Coworking Values Podcast: Accessibility Track series with today's guest [Dom Hyams](https://www.linkedin.com/in/domhyams/?ref=londoncoworkingassembly.com) from – the world's first and only disability-led marketing agency. Dom talks about how they help brands navigate disability experiences with a social-first approach. It involves influencers and creating inclusive campaigns that can reach a global audience. Dom also discusses accessibility – what brands are doing right and where they could improve. He emphasizes the importance of overcoming the fear that holds brands back from being more inclusive. Dom also shares some easy wins in accessibility – from making physical spaces inclusive to ensuring websites are accessible to everyone. It's all about being ready for inclusivity at every touchpoint. Catch Dom at the [London Breakfast Show](https://londoncoworkingassembly.com/breakfast-at-workspace-design-show-2024/) as he joins as a panelist for the Workspace Design Show London 2024 with the theme "Accessible Workspaces: Inclusivity, Language, and the Future of Coworking" This series is co-created with [Nook Wellness Pods](https://www.linkedin.com/company/nookwellnesspods/?ref=londoncoworkingassembly.com) \- which provides distraction-free environments in coworking spaces, perfect for neurodiverse individuals who need a focused and comfortable workspace. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### ECA Idea Handbook: Your Blueprint for Accessible Coworking with Jeannine URL: https://londoncoworkingassembly.com/eca-idea-handbook-your-blueprint-743/ Last updated: 2026-04-04T09:38:54.000Z ECA Idea Handbook: Your Blueprint for Accessible Coworking with Jeannine 0:00 /200 1× Welcome to another episode of Coworking Values Podcast: Accessibility Track with our host, Emily Breeder, who dives into the ECA Idea Handbook as the blueprint for accessible coworking with the fantastic Jeannine van der Linden from the European Coworking Assembly. The conversation starts with the [ECA IDEA Handbook](https://coworkingassembly.eu/handbook/?ref=londoncoworkingassembly.com), a guide that's not just a book but a collaborative journey on Inclusion, Diversity, Equity, and Accessibility (IDEA). Jeannine, the "Doula" behind its creation, talks about the voices that shaped the handbook during a pre-pandemic listening tour across the UK and Europe. They also touch on founder bias, how it affects decision-making in coworking spaces, and how unconscious choices can impact a space's environment. Jeannine's perspective promotes a more inclusive world and explains why coworking spaces must be genuinely accessible. This series is co-created with [Nook Wellness Pods](https://www.linkedin.com/company/nookwellnesspods/?ref=londoncoworkingassembly.com) \- which provides distraction-free environments in coworking spaces, perfect for neurodiverse individuals who need a focused and comfortable workspace. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Lucy McInally - The Inclusive Coworker URL: https://londoncoworkingassembly.com/lucy-mcinally-the-inclusive-coworker-167/ Last updated: 2026-04-04T09:38:55.000Z Lucy McInally - The Inclusive Coworker 0:00 /200 1× In this episode, we have [Lucy McInally](https://www.linkedin.com/in/lucymcinally/?ref=londoncoworkingassembly.com), The Inclusive Coworker a pioneer in inclusive coworking, where we explore the intricacies of designing spaces for everyone. Lucy's transition from interior design to marketing and co-living unfolds, leading her to the vibrant world of coworking through London coworking conversations. With a keen eye on gender-specific challenges, Lucy references ["Invisible Women" by Caroline Criado Perez](https://carolinecriadoperez.com/book/invisible-women/?ref=londoncoworkingassembly.com) as she dives into broader issues, discussing community displacement, gentrification, and public space disparities. The conversation then expands to cultural nuances in coworking, emphasizing transparency in policies and the pivotal role of community managers. They stress the importance of taking responsibility for one's environment and finding a balance in accommodating diverse preferences. Tune in for a deep dive into inclusivity, workspace design, and the transformative power of coworking communities with our co-creator [Rayon Design](https://www.rayon.design/?utm%5Fmedium=social&utm%5Fcampaign=collab%5Fbernim&utm%5Fsource=blog&utm%5Fcontent=blog%5F020124) – unveiling tools for ordinary architecture, embracing collaboration, speed, and openness for new design culture. Links: [Lucy McInally](https://lucymcinally.com/?ref=londoncoworkingassembly.com) [Town Square Islington](https://www.townsqislington.co.uk/?ref=londoncoworkingassembly.com) [Creator Write Club](https://www.meetup.com/pro/coworking/?ref=londoncoworkingassembly.com) [Opening Doors To An Inclusive Workspace](https://www.nexudus.com/blog/1415064948/opening-doors-to-an-inclusive-workspace-how-coworking-spaces-champion-accessibility/?ref=londoncoworkingassembly.com) [Lucy on AllWork](https://allwork.space/author/lucy-mcinally/?ref=londoncoworkingassembly.com) [Community is Key Podcast with Salto](https://londoncoworkingassembly.com/podcast/new-aging-in-community-the-future-of-coworking-spaces/) [Lucy @ Brave Corporation](https://www.linkedin.com/posts/lucymcinally%5Fofficerealestate-flexibleworkspace-flexmarket-activity-7159120836904304640-fAaT?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop) Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### New Aging In Community: Exploring The Future Of Coworking Spaces URL: https://londoncoworkingassembly.com/new-aging-in-community-exploring-f19/ Last updated: 2026-04-04T09:38:55.000Z New Aging In Community: Exploring The Future Of Coworking Spaces 0:00 /200 1× Welcome to another episode of Coworking Values Podcast: Community is the Key series co-created by Salto - bringing you the latest on innovative thinking and advanced mobile-based access control technology for keyless buildings where we talk about In this episode, we have [Matthias Hollwich](https://www.linkedin.com/in/matthias-hollwich-91859b/?ref=londoncoworkingassembly.com), the architect extraordinaire who creates spaces that are way more than just buildings. He is the Founder and Principal of [HWKN Architecture](https://hwkn.com/?ref=londoncoworkingassembly.com). The heart of the conversation is all about why community is like the secret sauce for an amazing life, especially as we get older. Matthias drops some serious knowledge on how designing spaces for an aging crowd is all about the details. It's like setting the stage for a great party, but a life party. Think nailing the acoustics and creating an inclusive environment. He also dives into how COVID-19 messed with our social connections and how artificial intelligence could help us foster real connections, especially in big cities where the hustle and bustle can make it hard to connect with others. Matthias's book, "[New Aging: Live Smarter Now to Live Better Forever](https://amzn.to/3vV321e?ref=londoncoworkingassembly.com)," started as a cool project at the University of Pennsylvania. It was all about finding fresh and creative solutions for aging, breaking the mold, and thinking outside the box. Matthias wraps it all up with some seriously cool thoughts on aging being this epic adventure, and why planning for it early on is like having a superpower. The takeaway? Life's a journey, and you need to design it right for the best experience. Ready to dive deeper into the coworking conversation? Head over to [This Week In Coworking](https://thisweekincoworking.com/share/?ref=londoncoworkingassembly.com) and learn more about insights, and experiences with the community. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Cowo&Crèche's Impactful Story:The Intersection of Work and Parenthood URL: https://londoncoworkingassembly.com/cowo-and-creches-impactful-storythe-afd/ Last updated: 2026-04-04T09:38:55.000Z Cowo&Crèche's Impactful Story:The Intersection of Work and Parenthood 0:00 /200 1× Welcome back for another episode of the Coworking Values: Visionaries series, created in collaboration with andcards, [coworking space management software](https://www.andcards.com/?ref=londoncoworkingassembly.com) that streamlines the management and use of flexible workspaces. In this episode, we have [Shamena Nurse-Kingsley](https://www.linkedin.com/in/shamena-nurse-kingsley-262144270/?ref=londoncoworkingassembly.com), founder of [Cowo&Crèche](https://www.cowocreche.com/about?ref=londoncoworkingassembly.com), a coworking space in Alexandria, Virginia that's specifically designed for parents and women. This coworking space is all about supporting parents and women. Shamena shares her journey into coworking, which was inspired by the challenges she faced as a working mom during the pandemic. Drawing on her military background, Shamena talks about how her experiences in the military gave her the courage to become an entrepreneur. She also opens up about the struggles working moms face and the importance of setting boundaries for a healthy work-life balance. Shamena's joy in being involved in her kids' milestones led her to create Cowo&Crèche as a solution for working parents who want to balance their careers and family lives. She emphasizes the importance of addressing real issues and follows her faith and intuition in her entrepreneurial journey. This shows how coworking spaces can make a positive impact on parents and women navigating work and family. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Small Groups, Big Changes: Impact On Coworking Conversations URL: https://londoncoworkingassembly.com/small-groups-big-changes-impact-on-12b/ Last updated: 2026-04-04T09:38:55.000Z Small Groups, Big Changes: Impact On Coworking Conversations 0:00 /200 1× In this episode of the Coworking Values Podcast with our co-creator [Rayon Design](rayon.desin) \- unveiling tools for ordinary architecture, embracing collaboration, speed, and openness for a new design culture. We have [Peter Block](https://www.peterblock.com/?ref=londoncoworkingassembly.com) the founder of [Designed Learning](https://designedlearning.com/?ref=londoncoworkingassembly.com). Peter talks about importance of creating meaningful conversations among coworkers and how rearranging physical spaces can promote social interactions. He also delves on how he sees coworking spaces as more than just places to work, but as platforms for connecting with others. They're like hubs for bringing people together. They talk about the challenges of getting people to talk to each other and how rearranging the space can help. They also shares some stories about events that brought people together and how language can make a big difference. Coworking spaces can make a big impact on rural areas and local communities, according to him. Peter believes that asking meaningful questions, using the right words can really change things and language plays a role in creating a positive and collaborative environment in coworking spaces. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Sensitivity And Strength: Navigating Neurodiversity In Coworking URL: https://londoncoworkingassembly.com/sensitivity-and-strength-navigating-3c5/ Last updated: 2026-04-04T09:38:56.000Z Sensitivity And Strength: Navigating Neurodiversity In Coworking 0:00 /200 1× Welcome to the first episode of Coworking Values Podcast: Accessibility Track. This series is in partnership with [Nook Wellness Pods](https://www.linkedin.com/company/nookwellnesspods/?ref=londoncoworkingassembly.com) \- which provides distraction-free environments in coworking spaces, perfect for neurodiverse individuals who need a focused and comfortable workspace. We'll be exploring the special challenges and opportunities of making coworking spaces inclusive and empowering for people with disabilities, whether they have physical limitations or are neurodiverse. In this episode with our host [Emily Breder](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) featuring [Rosie Sherry ](https://www.linkedin.com/in/rosiesherry/?ref=londoncoworkingassembly.com)from the Ministry of Testing in the UK. She talks about the connection between neurodiversity and coworking. Rosie discusses her sensory sensitivities and her preference for quieter work environments. Rosie is committed to fostering understanding and meeting the diverse needs of professionals. Rosie shares her experience in coworking spaces in Brighton in 2010\. She managed a space and got involved in local meetups, forming connections and friendships. Then they dive into neurodiversity. Rosie talks about her journey, especially with her child who was diagnosed last year. She discusses how women are speaking up more about neurodiversity and the challenges neurodiverse people face in society. One important topic they cover is Rosie's sensory sensitivities, especially to noise, and how it impacts her coworking preferences. She believes there should be more spaces that cater to different needs, especially quieter and more focused work settings. Rosie shares her own work preferences, leaning towards self-employment for creative freedom and to meet her specific needs. She talks about the stress of working for others and the significance of effectively managing her calendar. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Event Space Design That Works URL: https://londoncoworkingassembly.com/event-space-design-that-works/ Last updated: 2026-03-19T20:29:15.000Z ### The Importance of Intimate Event Space Design This post is all about how we design our event spaces to keep everyone – both the audience and the speakers – totally engaged and on the edge of their seats. After hosting hundreds of events, we've really hit upon the magic of small gatherings. As London coworking space owners, you understand the value of community and shared experiences. Our event aims to mirror these values. The setup is designed to create connections, not just between attendees and speakers but also among attendees themselves. Nowadays, when we're all online being 'flex' and 'remote first', the real thrill of in-person events is about sparking those direct, personal connections and making moments that mean something that pushes us forward. You've probably been to events that feel like you're stuck in a school assembly or sitting in a lecture hall, right? There's this awkward distance between you and the main action as another 'data-driven' PowerPoint unfolds in front of you that could have been a social media thread or a blog post. ### Designing an event space for connection Sure, there's a thrill in being among a sea of people watching legends like Stormzy or the Foo Fighters at Glastonbury. But being far from the stage at an industry gathering will make you feel less involved, less invested and looking for something in your phone to rescue you. That's where our approach takes a sharp turn. We've figured out that bringing people closer together electrifies the whole room. We always want less than a hundred people so everyone is drawn into an experience where they're connected, can contribute and be heard. In fact, for us, fifty is the sweet spot for building real relationships and interactive experiences regularly. This way, every [London Coworking Assembly](https://londoncoworkingassembly.com/%5F%5Ftrashed/) Breakfast Show isn't just another date on the calendar – it becomes an ongoing transformative experience where you collectively generate connection, meaning and change. ### Our Approach to Event Room Setup We placed the audience around the speakers, reminiscent of an intimate comedy club setting. This idea was inspired by nights at the Holly Bush in Hampstead in the 90s, where the proximity to performers created an unforgettable, electrifying experience. It was so packed and intimate you had to have your drinks handed from table to table because you could not stand and get to the bar. There is a similar feeling when you're at the Last Friday event at [Impact Brixton](https://impactbrixton.com/?ref=londoncoworkingassembly.com) coworking space below. When you are at this event, the sense of connection and community is off the charts, and it's because of the room's set-up and what happens in the wider community. ![Impact Brixton 'Last Friday ' Event](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/2026/03/impact-brixton-last-friday-1.png) Impact Brixton 'Last Friday ' Event ### Event Space Expert ADvice Here's some advice directly from three of the most experienced voices in the event and community industry. > The best setup for any meeting is round tables or no tables but cosy sofas and chairs where attendees feel more comfortable than just a classroom environment. > > [Elina Jutelyte](https://www.linkedin.com/in/elina-jutelyte/?ref=londoncoworkingassembly.com) is the founder of [Freelance Business](https://freelancebusiness.eu/?ref=londoncoworkingassembly.com) and an event management expert. Author and consultant [Peter Block](https://www.linkedin.com/in/peter-block-238848a/?ref=londoncoworkingassembly.com) has written extensively about community over the last thirty years. In "[Community: The Structure of Belonging](https://www.peterblock.com/books/community-the-structure-of-belonging-2nd-edition/?ref=londoncoworkingassembly.com)", Peter emphasises the importance of room setup and creating spaces where every voice can be heard and valued. Peter believes that traditional, hierarchical setups, like auditorium-style seating or having a leader at the front of the room, create separation and passivity among participants. > Think about the seating layout. When you enter lecture style, you prepare attendees to remember the most boring period of their lives. You can use circles, herringbone, and mixed seating, but not the front lecture. > > [Julius Solaris](https://www.linkedin.com/in/juliussolaris/?ref=londoncoworkingassembly.com) is the founder of Blodpush. ### Designing for Engagement and Connection: For our next London Coworking Assembly Breakfast Show, we focus more than ever on creating a space that encourages discussion and interaction. The audience setup will be semi-circle, ensuring everyone is close to the speakers. The panel is a question and answer, not a lecture. This layout is not just about physical proximity; it's about creating an environment conducive to active engagement and spontaneous discussions. ### Making an Event Floorplan for the first time In 2024, we're doing fewer events, so we want to be nearer our dream event every time we run. We’ve collaborated in planning with Sam from Silent Gliss and Shira at Rayon to work out our event floor plan. Amazingly, after a wide variety of events, it is the first time we've done this! Unlike other event venues we've used in the past, the Silent Gliss showroom is a bit of a blank canvas. To better understand how we can utilize the space, we used [Rayon](https://www.rayon.design/?utm%5Fmedium=social&utm%5Fcampaign=collab%5Fbernim&utm%5Fsource=blog&utm%5Fcontent=blog%5F020124), a web-based space design tool, to map the space. We could set the scale and measure the room by uploading a PDF floor plan provided by the Gliss studio. Then, we placed each chair block thoughtfully, making two test fits and finally decided on the Amphi theatre to maximise engagement - after validating that the room could accommodate this setup. In 2023, we had four rows of chairs that went ten deep. In 2024, we’re simply laying the chairs out to create more meet-and-greet space and encourage people to mingle and connect around the breakfast bar. ![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/2026/03/berni_blog2_lowrais.gif) Here's how to shift toward a more engaging event layout, demonstrated with the [Rayon floorplan app](https://www.rayon.design/?utm%5Fmedium=social&utm%5Fcampaign=collab%5Fbernim&utm%5Fsource=blog&utm%5Fcontent=blog%5F020124). ## The Goal: Beyond Just an Event Our primary objective is to go beyond the traditional event format. Most talks and event panels could have been a blog post or a tweet, and everyone could have saved their time and money being there. We aim to create a platform for sharing stories and ideas where the discussion sparked during the event continues well beyond its conclusion. It's about building a community, not just hosting an event. ### In Summary: Creating Meaningful Connections In conclusion, our approach to event setup is centred around fostering connections. When people are physically and mentally close, they engage more deeply, leading to more meaningful interactions. Our upcoming events will embody this philosophy, creating a space where ideas and stories are shared freely, forging lasting connections within the coworking community. Interested in learning more about the London Coworking Assembly? Subscribe to the [Coworking Values Podcast](https://londoncoworkingassembly.com/podcasts/)! ## WHERE DO I SIGN UP FOR THE BREAKFAST? **RSVP will only be via our weekly email newsletter – so if you want to join in our two London Coworking Breakfast Shows at the Workspace Design Show, sign up below.** ### Hatch Coworking: Building Vibrant Community Connections Beyond Offices URL: https://londoncoworkingassembly.com/hatch-coworking-building-vibrant-40b/ Last updated: 2026-04-04T09:38:56.000Z Hatch Coworking: Building Vibrant Community Connections Beyond Offices 0:00 /200 1× Welcome back to another exciting episode of the Coworking Values: Visionaries series! We're thrilled to have you join us once more as we dive into the world of collaborative workspaces. This series is proudly brought to you in partnership with andcards, the [cutting-edge coworking space management software](https://www.andcards.com/?ref=londoncoworkingassembly.com) that revolutionizes operations in flexible workspaces. In this episode, join Erika Gifford and Sean Comeaux from [Hatchworks coworking](https://hatchcoworking.com/?ref=londoncoworkingassembly.com) space here in Asheville about their journey, community-building tips, and why it’s so important to make real connections in coworking. Erika and Sean are partners in life and business. They unexpectedly started a coworking space called Hatchworks during the tough times of the COVID-19 pandemic. It all started when they needed separate office spaces. Despite the challenges of the COVID-19 pandemic, they found ways to create a strong community through networking events and involvement in the local arts scene. They also prioritized personal branding and used technology to make their coworking space more accessible. Despite the pandemic, they remained committed to building connections and bringing people together. Links: [Hatchworks Coworking Instagram](https://www.instagram.com/hatchworksasheville/?ref=londoncoworkingassembly.com) Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Integrating Local Culture: Maria's Vision for a Unique Coworking Experience URL: https://londoncoworkingassembly.com/integrating-local-culture-marias-eca/ Last updated: 2026-04-04T09:38:56.000Z Integrating Local Culture: Maria's Vision for a Unique Coworking Experience 0:00 /200 1× In this episode we welcome back, [Maria do Ceu Bastos](https://www.linkedin.com/in/mariacbastos/?ref=londoncoworkingassembly.com), Co-Founder, and Manager of [Nowhere Desk](https://www.nowhere-desk.com/?ref=londoncoworkingassembly.com) to talk about integrating local culture and her vision for a unique coworking experience. Maria, who has been a remote worker for over thirty years, shares her story of embracing remote work even before the internet was a thing. She talks about the challenges and rewards of early remote work and how important it is to find a balance between work and family life. Remote work has gained recognition and value over time. It has benefits for individuals, communities, and businesses. It's important to involve the community in creating coworking spaces in rural areas and collaborate with them. Maria also talks about her upcoming project called "Nowhere Desk," a coworking and co-living space in Portugal. She shares the challenges she's faced in finding the right facilities and the importance of networking with other coworking spaces. Maria believes that by celebrating the uniqueness of the local area, they can create a great experience for remote workers and digital nomads. Overall, Maria offers valuable insights for anyone considering remote work or coworking. It shows the importance of community involvement and collaboration in creating successful coworking spaces in rural areas. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Immofinanz: Bridging Community, Tech, and Hospitality with Urban Garden URL: https://londoncoworkingassembly.com/immofinanz-bridging-community-tech-381/ Last updated: 2026-04-04T09:38:56.000Z Immofinanz: Bridging Community, Tech, and Hospitality with Urban Garden 0:00 /200 1× In this episode of the Community is Key series co-created with [Salto](https://saltosystems.com/en/?ref=londoncoworkingassembly.com), Join Stefanie as she talks and explores the blend of community, tech, and hospitality with Urban Garden as it helps organic connections that shape collaborative coworking environments. We have [Stefanie Mayr](https://www.linkedin.com/in/stefanie-mayr-00a70a1b7/?ref=londoncoworkingassembly.com), a Leasing Manager from [Immofinanz](https://immofinanz.com/de/home?ref=londoncoworkingassembly.com), who wants to be known as an open-minded, strong woman in the real estate industry. She's here to talk about the [Urban Garden Project](https://myhive-offices.com/de/standorte/am-wienerberg/urban-garden?ref=londoncoworkingassembly.com) and how it transformed into a vibrant coworking space that embraces hospitality. The place is lush and welcoming, creating connections among their tenants. Stefanie believes that community in coworking spaces should happen naturally, not through forced networking events. She explains how onboarding and community managers play a role in integrating new members seamlessly. Technology also plays a part, with an app for building access and community engagement. Stefanie shares strategies to encourage its usage and the perks that come with it. The buzz and collaborative atmosphere in coworking spaces are similar to restaurants or cafes, fostering connections among occupants. Stefanie shares that she finds working in coworking spaces rewarding and encourages a more open approach to this concept in Austria. She envisions a future with increased flexibility and adaptability in workspace design. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Martyn Sibley: Disability at the Core - Embracing Inclusion for Future-Focused Coworking URL: https://londoncoworkingassembly.com/martyn-sibley-disability-at-the-core-111/ Last updated: 2026-04-04T09:38:57.000Z Martyn Sibley: Disability at the Core - Embracing Inclusion for Future-Focused Coworking 0:00 /200 1× In this Coworking Values podcast episode, we have [Martyn Sibley](https://www.linkedin.com/in/martyn-sibley-1227b411/?ref=londoncoworkingassembly.com) as he talks about how Inclusion in businesses can help empower people with disabilities and how it can impact a global market. Martyn is the Co-Founder and CEO of [Disability Horizons](https://disabilityhorizons.com/?ref=londoncoworkingassembly.com) and [Purple Goat Agency](https://www.purplegoatagency.com/?ref=londoncoworkingassembly.com), he is an expert in disability, inclusion, and social media in business. Martyn shares his extensive travel experiences as a wheelchair user in over 25 countries. Martin also shares about 'Accomable,' one of his projects that aims to make travel more accessible for disabled individuals. He emphasizes the importance of not only physically accessible places but also ones that are supportive and informative. The discussion focuses on the importance of disability inclusion in society and business. Martyn explains how businesses can benefit financially by becoming more accessible, moving away from solely charitable efforts, and recognizing the profitability of inclusivity. He also includes both the consumer and citizen perspectives of the disability rights movement. Martyn emphasizes the importance of businesses understanding diverse needs, not just visible disabilities, and engaging in conversation with customers to provide appropriate support. Martyn also delves in his experience searching for an accessible coworking space and the challenges he has faced due to physical obstacles. Links: [Workspace Show](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### The Digital Nomad Lifestyle: Balancing Work, Adventure, and Connection URL: https://londoncoworkingassembly.com/the-digital-nomad-lifestyle-erhan-sarlak/ Last updated: 2026-03-19T20:29:15.000Z Hello, fellow adventurers! I'm [Erhan](https://www.linkedin.com/in/erhansarlak/?ref=londoncoworkingassembly.com), an outdoor enthusiast and a digital nomad with six years of incredible experience on the road. My journey has been a whirlwind of chasing adventures, immersing myself in new cultures, and sharing life-changing moments with fellow wanderers. If you're intrigued by the digital nomad lifestyle, its challenges and benefits, and the art of balancing work and travel while staying connected, then you're in the right place. ## The Digital Nomad Lifestyle The digital nomad lifestyle is a dream come true for those of us who crave the freedom to explore the world while working remotely. It's a lifestyle that offers unparalleled opportunities to break free from the traditional 9-to-5 grind and dive headfirst into a world of endless possibilities. But, like any adventure, it has its own set of challenges and benefits. ### Challenges: While the digital nomad lifestyle is undeniably liberating, it comes with its own unique set of challenges. One of the most significant challenges is finding a way to maintain a stable work-life balance. When your office is wherever you are, it can be tempting to overwork or neglect your responsibilities. Managing your time effectively and staying disciplined is key. Navigating different time zones, dealing with internet connectivity issues, and lacking a traditional office can make remote work more challenging. Adapting to these challenges and finding ways to work efficiently regardless of your location is crucial. ### Benefits: On the flip side, the benefits of being a digital nomad are truly remarkable. The ability to work from anywhere means you can choose your office for the day. Want to type up reports overlooking a pristine beach? No problem. Need to brainstorm ideas from the heart of a bustling city? You can do that too. The world is your oyster, and your workspace is only limited by your imagination. ### Balancing Work and Travel: Balancing work and travel is where the magic happens. While it may sound like a constant vacation, the reality is that you need to be responsible and productive. I've found that the key to maintaining this balance is establishing a routine that works for you. Allocate specific work hours and stick to them, but also be flexible enough to seize opportunities for exploration when they arise. ### Connecting with Perch: After years of wandering, I stumbled upon a job ad that would change the course of my digital nomad journey. This opportunity was not just a perfect fit for my lifestyle; it was a serendipitous meeting with Sarah. Fast forward to today, and here we are, on a mission to connect with remote workers and coworking space professionals from around the world. ### Socialising on the Road: Now, let's talk about the importance of socialising while working remotely. As a digital nomad, it's easy to get caught up in your world, but connecting with like-minded individuals and sharing experiences can be immensely fulfilling. Coworking Spaces: Where Connection Happens Coworking spaces are more than just convenient places to work; they're vibrant communities. Here's why they are the best places to connect with like-minded people and socialise while you're on the go: Diverse Community: Coworking spaces attract a diverse crowd, from entrepreneurs and freelancers to remote workers and digital nomads. This diversity means you'll encounter people from various backgrounds and industries, creating fascinating conversations and networking opportunities. Collaborative Environment: These spaces are designed to encourage collaboration and interaction. You can attend workshops, networking events, and even casual meetups, which provide a platform to connect with others who share your interests. Inspiring Atmosphere: Coworking spaces are often beautifully designed and equipped with all the amenities you need for a productive workday. Being in such an environment can be inspiring and conducive to creativity, making it easier to strike up conversations with fellow nomads. Supportive Community: As a digital nomad, you'll face unique challenges that others may not understand. Coworking spaces often have a tight-knit, supportive community that can offer advice, share experiences, and provide a sense of belonging. In conclusion, the digital nomad lifestyle offers freedom, adventure, and the opportunity to connect with amazing people around the world. Balancing work and travel requires discipline and adaptability, but it's an advantageous way to live. When it comes to socialising and building connections, coworking spaces are your best allies on this thrilling journey. They are not just places to work; they are vibrant hubs where you can connect, learn, and grow together with fellow digital nomads. So, if you're considering the digital nomad lifestyle or already living it, don't forget to explore the fantastic world of coworking spaces. They just might be the missing piece of the puzzle that completes your incredible journey. Safe travels, fellow nomads, and may your adventures be filled with enriching experiences and lasting connections! ### Creative States: Coworking with Heart, Home, and Inspiration URL: https://londoncoworkingassembly.com/creative-states-coworking-with-heart-ad6/ Last updated: 2026-04-04T09:38:57.000Z Creative States: Coworking with Heart, Home, and Inspiration 0:00 /200 1× We're happy to have you back for another episode of the Coworking Values: Visionaries series, created in collaboration with andcards, [coworking space management software](https://www.andcards.com/?ref=londoncoworkingassembly.com) that streamlines the management and use of flexible workspaces. Today, we have the pleasure of chatting with [Ilia Kenigshtein](https://www.linkedin.com/in/kenigshtein/?ref=londoncoworkingassembly.com), the founder and CEO of [Creative States](https://creativestates.net/en?ref=londoncoworkingassembly.com), a network of coworking spaces in Ukraine. We'll be exploring their mission and accomplishments. Let's shine a spotlight on Ilia, the driving force behind Creative States. They're making waves with their unique coworking spaces in Ukraine. Creative States goes beyond the traditional workspace. They create a strong sense of community, comfort, and social impact. Managing coworking spaces in a country dealing with a pandemic and war is challenging, but Creative States maintains a high occupancy rate. In this episode of the Coworking Values Podcast, we examine how Creative States' "fantasy land" concept serves as a powerful form of resistance and community-building during the Russian invasion. These coworking spaces provide more than just shelter; they stand as a symbol of unyielding courage and unity, aiming to preserve a sense of normalcy and the continuous drive for creative expression even in the midst of war. They even have child-friendly coworking spaces where parents can bring their kids and access educational support. Starting a business in a region with fewer regulations may have its challenges, but there are also opportunities. We'll dive into that. Looking ahead, Ilia envisions expanding Creative States into Europe and beyond. Our conversation with Ilia reveals Creative States' mission to create a haven within co-working. It's a place where normalcy and freedom shine, even in the face of adversity. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Coworking: A Catalyst for Advancing Social Equity and Justice URL: https://londoncoworkingassembly.com/coworking-a-catalyst-for-advancing-926/ Last updated: 2026-04-04T09:38:57.000Z Coworking: A Catalyst for Advancing Social Equity and Justice 0:00 /200 1× This podcast is a must-listen for anyone into coworking or community development. We welcome back [Ashley Proctor](https://www.linkedin.com/in/ashley-m-proctor/?ref=londoncoworkingassembly.com) of [Coworking Canada](https://coworkingcanada.com/?ref=londoncoworkingassembly.com) as shares her journey and how coworking spaces have evolved over the past 20 years. In 2004, she designed her first coworking community with students at [OCAD](https://www.ocadu.ca/?ref=londoncoworkingassembly.com). It was more of a collaborative space back then since coworking wasn't even a term yet. They'll also discuss the big changes of the last decade, like the pandemic and the death of George Floyd, and how they've highlighted the importance of connecting and building communities. They'll also touch on remote working, social justice, and environmental issues that have pushed us to take action together. Ashley views coworking as more than just renting space – it's about building inclusive communities and taking care of everyone. She emphasizes the importance of being part of the conversation, especially during this socially charged time. She also highlights how coworking can have a significant impact on the economy and make a real difference. Lastly, she mentions the UN's Sustainable Development Goals and the need for coworking spaces to contribute to the transition away from fossil fuels. Ultimately, coworking is a powerful force for change, and Ashley believes it can truly make a difference in the world. Links: [andcards with Coworking Canada Uncoference 2023](https://www.andcards.com/blog/news/andcards-supports-coworking-canada-unconference?ref=londoncoworkingassembly.com) Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Find a Balance: How Coworking Spaces Can Support Mental Health in the Black Community URL: https://londoncoworkingassembly.com/find-a-balance-how-coworking-spaces-173/ Last updated: 2026-04-04T09:38:57.000Z Find a Balance: How Coworking Spaces Can Support Mental Health in the Black Community 0:00 /200 1× In this episode of the podcast, we have [Samantha Francis](https://www.linkedin.com/in/samantha-francis-537b5bb7/?ref=londoncoworkingassembly.com), Founder of [Find A Balance](https://findabalance.org/?ref=londoncoworkingassembly.com) talk about mental health, wellness, and the struggles black people face. She shares personal stories and advice on tackling mental health issues early on and helping those in need. The rising rate of suicide is highlighted, emphasizing the urgent need to address the mental health crisis. Sam also touches on the importance of schools in promoting mental well-being but also highlights the lack of understanding and support for students with mental health issues. Pupil referral units (PRUs) are alternative educational institutions used to place students who have been kicked out of mainstream schools for behavioral issues. Sam emphasizes the importance of addressing trauma early on to prevent more serious issues later in life. This conversation provides a better understanding of mental health issues and the need for better support and education, especially for people from different backgrounds. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Podcast Rewind - The 15-Minute City And The Good Space Work Club URL: https://londoncoworkingassembly.com/podcast-rewind-the-15-minute-city-58f/ Last updated: 2026-04-04T09:38:58.000Z Podcast Rewind - The 15-Minute City And The Good Space Work Club 0:00 /200 1× We're taking a deep dive into the concept of the "15-minute city" in this podcast rewind episode. We're looking at the myths that the UK government is trying to spread about it, and why coworking spaces are so important in terms of creating community, encouraging people to walk to work, and connecting people to each other. Basically, 15-minute cities mean you can get to all your places in just 15 minutes, whether it's a bike ride or a walk. In this episode, we have [David Brown](https://www.linkedin.com/in/dabrown/?ref=londoncoworkingassembly.com), the mastermind behind [The Good Space](https://goodspace.work/?ref=londoncoworkingassembly.com) \- a coworking spot that's all about the 15-Minute City concept. He's all about the concept of 15-minute Cities, where everything you need is just a short walk away. He talks about how this idea was born out of his desire to help local businesses and get rid of the need to commute. He also explains why coworking is more than just a place to work - it's a place where people can connect and build relationships. Plus, he talks about how the coworking scene is thriving in London right now, the safety measures that have been put in place, and the impact remote work is having on the industry. Finally, he talks about why coworking is so important - it's about shared spaces, community, and increased productivity. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Why Representation Matters: Community Building and Tech for Inclusivity URL: https://londoncoworkingassembly.com/why-representation-matters-community-6b4/ Last updated: 2026-04-04T09:38:58.000Z Why Representation Matters: Community Building and Tech for Inclusivity 0:00 /200 1× In this episode, we explore the significance of diversity, representation, and inclusivity, particularly in the realms of tech and coworking spaces. We delve into the reasons behind the need for diversity and representation while considering how communities can play a pivotal role in shaping inclusive environments. We’re joined by community and event specialist [Catherine Nina Park](https://www.linkedin.com/in/catherineninapark/?ref=londoncoworkingassembly.com), who shares her story of how she started her social enterprise [G.L.O.W](https://www.glow-growing-leaders.com/?ref=londoncoworkingassembly.com), and how she’s since gone on to work in organizations like [Circl](https://www.circl.org/?ref=londoncoworkingassembly.com), and [Colorintech](https://www.colorintech.org/?ref=londoncoworkingassembly.com). Catherine’s passion for diversity and inclusion shines through as she talks about the importance of diverse role models in inspiring underrepresented individuals. They discuss the challenges of putting together diverse event panels, taking into account factors like awareness, connection, and representation within the organization. The importance of creating spaces that are safe and inclusive is highlighted, with Catherine emphasizing the importance of creating a welcoming environment for diverse talent. Also, Catherine talks about the Black Tech Festival which celebrates Black tech talent and promotes diversity in the tech industry. She talks about how communities create a sense of belonging, networking, diversity perspectives, and common goals, all of which play a key role in promoting diversity and inclusion. Links: [Black Tech Fest](https://www.blacktechfest.com/?ref=londoncoworkingassembly.com) Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Belonging in a Changing World: Strategies for Connection and Well-being URL: https://londoncoworkingassembly.com/belonging-in-a-changing-world-strategies-422/ Last updated: 2026-04-04T09:38:58.000Z Belonging in a Changing World: Strategies for Connection and Well-being 0:00 /200 1× In today’s episode, let's dive headfirst into the world of belonging where we’re joined by [Belongfulness](http://belongfulness.com/?ref=londoncoworkingassembly.com) Founder and New Work Cities (NYC) [Tony Bacigalupo](https://www.linkedin.com/in/tonybacigalupo?ref=londoncoworkingassembly.com). From COVID-19’s impact to the power of mindset and coworking spaces, we’ll take a closer look at what it’s all about and how they can help create stronger connections and stronger communities. Tony starts off the podcast by talking about the need for real human connections in today's digital world. He talks about his own personal experience with the pandemic and how it made him more appreciative of human connections, even when he was feeling isolated. He also delves into how our attitude and mindset can affect our experiences, and how it's important to stay positive even during tough times. Finally, he talks about how social media can help us build connections, and how LinkedIn is the best way to do it. They invite listeners to explore the "[State of Belonging 2023](https://tonybgoode.gumroad.com/l/state-of-belonging-report-2023?ref=londoncoworkingassembly.com)" report and engage in conversations about community, mindset, and connection, and how it can help us feel more connected in this ever-changing world. Links: [Twitter](https://twitter.com/belongfulness?ref=londoncoworkingassembly.com) [Instagram](https://www.instagram.com/belongfulness/?ref=londoncoworkingassembly.com) [LinkedIn](https://www.linkedin.com/company/belongfulness/?ref=londoncoworkingassembly.com) [YouTube](https://www.youtube.com/@belongfulness?ref=londoncoworkingassembly.com) [Workspace Design Show In Amsterdam](https://workspaceshow.nl/?ref=londoncoworkingassembly.com) Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Unlocking the Potential of Transforming Tech for Our Future URL: https://londoncoworkingassembly.com/unlocking-the-potential-of-transforming-b89/ Last updated: 2026-04-04T09:38:58.000Z Unlocking the Potential of Transforming Tech for Our Future 0:00 /200 1× In this special episode, We have [Kofi Oppong](https://www.linkedin.com/in/kofioppong1?ref=londoncoworkingassembly.com) of [Urban MBA](https://urbanmba.co.uk/?ref=londoncoworkingassembly.com) talk about the technologies that are going to change the world. Kofi has a lot of experience in the tech world, having worked for a big sports and fitness company. He's a futurist, and he says he's always been interested in tech because of his interest in sneakers. He also talks about how AI is going to revolutionize everything from finance to healthcare to transportation. Here's what Kofi has to say! He'll be delving into how these technologies are going to affect jobs and education. And how to upskill people to keep up with the times and why it's important to consider alternative education systems. And how AI is going to change society and what we can do to prepare for it. Kofi also talks about introducing their new space - Urban MBA Base Camp - which is designed to help promote hybrid education and give entrepreneurs and learners the resources they need to stay ahead of the tech curve. Kofi will also be talking about how the event is about community and inclusiveness, which is in line with Urban MBA's goal of helping marginalized communities with education and opportunities. So come join us and learn more about these new technologies and how they could change the world for the better! **Links:** [AI And Our Jobs – A Coworking Debate On The Future](https://londoncoworkingassembly.com/events/ai-and-our-jobs-a-coworking-debate-on-the-future/) [Jon Seal: Increasing Your Skill Set Through Education and Apprenticeships](https://londoncoworkingassembly.com/podcast/education-and-apprenticeships/) Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Redefining Work, Community, and Intentionality URL: https://londoncoworkingassembly.com/redefining-work-community-and-intentionality-4f1/ Last updated: 2026-04-04T09:38:59.000Z Redefining Work, Community, and Intentionality 0:00 /200 1× In today’s episode, we’ll be talking with one of the world’s most experienced remote work advocates and community builders, [Luis Suarez](https://www.linkedin.com/in/elsua/?ref=londoncoworkingassembly.com), Distributed Work Adviser at [Working the Future](https://www.workingthefuture.com/?ref=londoncoworkingassembly.com). He’ll be sharing his thoughts on the state of work, coworking spaces, local communities, intentional living, and much more. Whether you're a remote worker, a community enthusiast, or simply curious about the future of work, this episode is a must-listen. We chatted with Luis Suarez about the pandemic and how it's changed our way of working, from the office to the home. From climate change to extreme weather, he talks about how we need to be more intentional in our work and connect with our communities. He shares his own stories of making connections and how coworking spaces can help us build strong community connections. Plus, he talks about the loneliness of remote work and encourages us to get involved in our local communities. Most of all, he talks about intentionality and how it can help us make positive change. This episode is all about taking a step back and looking at how we work, interact with others, and live our lives in an intentional way. It's all about finding ways to have a better balance between work and life. If you liked the episode, please get in touch with us by subscribing, leaving a review, or sharing it on social media. Links: [Luis Suarez's Blog](https://www.elsua.net/?ref=londoncoworkingassembly.com) [Mastodon](https://mastodon.social/about?ref=londoncoworkingassembly.com) [New Aging by Matthias Hollwich](https://www.penguinrandomhouse.com/books/542217/new-aging-by-matthias-hollwich/?ref=londoncoworkingassembly.com) [Blue Zones by Dan Buettner](https://www.bluezones.com/?ref=londoncoworkingassembly.com) Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Creating a Home for Entrepreneurs: Polaris Ignites Economic Growth URL: https://londoncoworkingassembly.com/creating-a-home-for-entrepreneurs-820/ Last updated: 2026-04-04T09:38:59.000Z Creating a Home for Entrepreneurs: Polaris Ignites Economic Growth 0:00 /200 1× Welcome back to another exciting episode of the Coworking Values: Visionaries series! We're thrilled to have you join us once more as we dive into the world of collaborative workspaces. This series is proudly brought to you in partnership with andcards, the cutting-edge [coworking space management software](https://www.andcards.com/?ref=londoncoworkingassembly.com) that revolutionizes operations in flexible workspaces. [Alycia Levels-Moore](https://www.linkedin.com/in/alycialevelsmoore/?ref=londoncoworkingassembly.com), founder of [Polaris BHM](https://www.polarisbhm.com/?ref=londoncoworkingassembly.com), talks about the origins of "Polaris" Birmingham, inspired by the North Star, which symbolizes guidance and success for entrepreneurs. Polaris supports sustainable businesses, promoting economic growth and prosperity. The podcast encourages a deeper understanding of ancestry traditions and ideas, emphasizing the responsibility to improve the world for future generations. Polaris also offers a safe and supportive environment, emphasizing transferable creativity that can be applied across various industries. Alycia dives into the exciting connection between music and business creativity as artists who have become entrepreneurs use their skills to create coworking spaces. Join Polaris BHM for new ideas, motivation, and a diverse perspective on business, creativity, and community building on their "How Do I Do This," podcast that provides interesting conversations for entrepreneurs from diverse backgrounds. Enter the exciting world of coworking spaces, entrepreneurship, and creative innovation. Join us in this podcast episode to gain insights, inspiration, and a fresh perspective on business, creativity, and community-building. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Inclusivity Matters: Reimagining Diversity in Workspace Events URL: https://londoncoworkingassembly.com/inclusivity-matters-reimagining-diversity-cd0/ Last updated: 2026-04-04T09:38:59.000Z Inclusivity Matters: Reimagining Diversity in Workspace Events 0:00 /200 1× Come join Bernie and [Jerome Chang](https://www.linkedin.com/in/jeromechang/?ref=londoncoworkingassembly.com) \- Founder and Architect of [BLANKSPACES Coworking](https://www.blankspaces.com/?ref=londoncoworkingassembly.com), one of the most influential voices in the co-working world, for an all-inclusive conversation about diversity and inclusion. They'll explore why there's a lack of representation on panels and why people of different genders, races, and disabilities aren't attending events. Plus, they'll talk about the pandemic and how it's affected diversity, especially when it comes to caregiving and access. They'll also discuss how remote working can either help close the gap or make things worse. They'll also talk about the importance of creating an inclusive environment and how it's not enough to just make announcements - you need to really welcome underrepresented groups. And, they'll make sure everyone involved, from event organizers to attendees to sponsors, is doing their part to make a real difference. This episode encourages coworking companies to come together for events that celebrate diversity. We'll talk about the industry issues, what's going on, and how you can be a part of the solution. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Empowering Youth For Brave Change And Solidarity URL: https://londoncoworkingassembly.com/empowering-youth-for-brave-change-c11/ Last updated: 2026-04-04T09:38:59.000Z Empowering Youth For Brave Change And Solidarity 0:00 /200 1× In this special episode of the Coworking Values Podcast, we feature the candid conversation between [Ashley Proctor](https://www.linkedin.com/in/ashley-m-proctor?ref=londoncoworkingassembly.com), host of the Coworking IDEA Challenge, which promotes inclusivity, diversity, equity, and accessibility in coworking, and Niloufar Salimi, an Iranian immigrant, and artist who shares her personal journey and reflections on the Iranian youth movement. Niloufar Salimi tells her extraordinary two-decade journey from Iran to Canada. Niloufar, a dreamer and artist, discusses traveling overseas and starting again. From Canada, Niloufar describes her emotional connection to Iran's events. She is affected by viewing big events, protests, and bloodshed from a distance. Uncover trauma as Niloufar experiences horrific incidents on social media. Her reflections reveal the repression of childhood trauma and how current events triggered it. The topics of news literacy, misinformation, and truth-telling in dictatorships are covered. Niloufar advocates news literacy as a means of navigating information. Niloufar applauds Iran's youth movement for its bravery and tenacity. Learn how these young activists are breaking down obstacles, demanding rights, and paving the way for a better future. Niloufar draws parallels between Iran's young movement and worldwide social justice movements. Discover those fighting for agency, equality, and genuine change. She talks on how community support and solidarity influenced her protests. Because shared suffering and empathy strengthen us, unity is necessary for transformation. The conversation closes with a focus on community, awareness, and advocacy. Niloufar encourages the audience to support, resource, and act for positive change. To learn more about this conversation, read it here in [The Power of Community and Collective Action](https://coworkingidea.org/2023/07/06/july-2023-idea-challenge/?ref=londoncoworkingassembly.com) Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Inside Biwoc Rising - Europe's First Intersectional Coworking Space URL: https://londoncoworkingassembly.com/inside-biwoc-rising-europes-first-dec/ Last updated: 2026-04-04T09:39:00.000Z Inside Biwoc Rising - Europe's First Intersectional Coworking Space 0:00 /200 1× In this episode, we have [Surya Paasch](https://www.linkedin.com/in/surya-paasch-84303b1a8/?ref=londoncoworkingassembly.com), the PR and Social Media Manager at [Biwoc Rising](https://biwoc-rising.org/?ref=londoncoworkingassembly.com), a coworking space in Berlin known for being Germany's and Europe's first intersectional work and social club. Biwoc Rising focuses on empowering trans, non-binary, black, indigenous, and people of color communities. Surya explains that Biwoc Rising creates a "safer space" within the coworking environment where individuals feel respected and free from discrimination and oppression. The concept of a "safer space" involves active learning, unlearning, and accountability from the community members. Biwoc Rising actively involves its community in shaping its Code of Conduct and policies to ensure inclusivity and safety for everyone. Surya then delves into the concept of intersectionality, which explores how systems of oppression based on race, gender, sexuality, disability, and class intersect and reinforce each other. Biwoc Rising aims to achieve intersectional justice by providing an equal and fair distribution of rights, opportunities, and power to marginalized groups. Surya highlights the need for coworking spaces to be more inclusive and diverse, actively involving people from marginalized communities in decision-making and planning. It emphasizes the importance of going beyond announcements and truly inviting and welcoming people from diverse backgrounds to foster a sense of belonging and safety. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Campfire Coworks: From Non-Profit to Thriving Community Hub URL: https://londoncoworkingassembly.com/campfire-coworks-from-non-profit-dd6/ Last updated: 2026-04-04T09:39:00.000Z Campfire Coworks: From Non-Profit to Thriving Community Hub 0:00 /200 1× Welcome back to another exciting episode of the Coworking Values: Visionaries series! We're thrilled to have you join us once more as we dive into the world of collaborative workspaces. This series is proudly brought to you in partnership with andcards, the cutting-edge [coworking space management software](https://www.andcards.com/?ref=londoncoworkingassembly.com) that revolutionizes operations in flexible workspaces. [Jazmin Gorski](https://www.linkedin.com/in/jazmin-gorski-b6620910a/?ref=londoncoworkingassembly.com) and [Nikki Parks](https://www.linkedin.com/in/nikki-parks-512b11240/?ref=londoncoworkingassembly.com) Co-Founders of [Campfire Coworks](https://campfirecoworks.com/?ref=londoncoworkingassembly.com) talk about their experience starting and running Campfire Coworks in Michigan's Upper Peninsula. Initially, the coworking space was established as a non-profit organisation by the Chamber of Commerce. It did, however, face finance and leadership issues. Keith Glendon, an experienced founder with IT and financial experience, took management of the firm and relaunched it as Campfire Coworks. Both Jasmine and Nikki emphasise the critical necessity for a trustworthy and consistent workspace to cater to remote workers and digital nomads throughout the talk. Nikki's expertise in process management and technological solutions, particularly with andcards, considerably improved the overall operations of the coworking space. As the space grew, a parent business called [Bondfyr](https://www.linkedin.com/company/bondfyr/?ref=londoncoworkingassembly.com) formed, offering coworking consulting services to help aspiring entrepreneurs set up their own locations and assist with process, system, and technology implementation. The discussion also delves into the concept of remote coworking spaces, with Jasmine and Nikki discussing the issues that rural areas face, such as inadequate internet connectivity and access to basic utilities like electricity. Nonetheless, they emphasise the advantages of rural coworking spaces, emphasising the strong sense of community and collaboration they foster. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Revolutionizing Workspaces: Suzanne Murdock's Insights on Hybrid Success URL: https://londoncoworkingassembly.com/revolutionizing-workspaces-suzanne-731/ Last updated: 2026-04-04T09:39:00.000Z Revolutionizing Workspaces: Suzanne Murdock's Insights on Hybrid Success 0:00 /200 1× Our guest on this episode of the Coworking Values podcast is [Suzanne Murdock](https://www.linkedin.com/in/suzannemurdock/?originalSubdomain=uk&ref=londoncoworkingassembly.com), a seasoned expert in the flexible workspace industry. Suzanne has over 10 years of coworking experience and is the co-founder of [Hub Newry](https://www.thehubnewry.com/?ref=londoncoworkingassembly.com), her popular coworking space between Dublin and Belfast. In this podcast, Suzanne talks about the evolution of coworking and the future of remote work. And the importance of building inclusive and collaborative coworking communities where individuals, including remote workers and freelancers, can thrive. Suzanne stresses that employers should embrace work and understand the unique needs of everyone on the team. Additionally, Suzanne highlights the transformative power of coworking and remote work, offering opportunities for increased productivity, collaboration, and work-life integration. It also provides insights into optimizing work environments, promoting psychological safety, and the benefits of integrating technology into the coworking experience. Throughout the conversation, Suzanne's expertise and passion for advocating for the growth and development of his coworking space and the introduction of flexible working arrangements are conveyed. Her podcast - [Powering Productivity](https://podcasts.apple.com/us/podcast/powering-productivity/id1551933158?ref=londoncoworkingassembly.com) provides valuable in sight and advice for both professionals looking to cowork in her space and coworking space with owners looking to build a thriving community. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Hatch Hubs: Empowering Work and Connection, Fostering Inclusivity and Transformation URL: https://londoncoworkingassembly.com/hatch-hubs-empowering-work-and-connection-ee2/ Last updated: 2026-04-04T09:39:01.000Z Hatch Hubs: Empowering Work and Connection, Fostering Inclusivity and Transformation 0:00 /200 1× We're happy to have you back for another episode of the Coworking Values: Visionaries series, created in collaboration with andcards, [coworking management software](https://www.andcards.com/?ref=londoncoworkingassembly.com) that streamlines operations at flexible workspaces. [Hatch Hubs](https://www.hatchamhouse.com/?ref=londoncoworkingassembly.com) \- run by the [Facework Group](https://www.face.work/?ref=londoncoworkingassembly.com), a Community Interest Company that supports people to face the changing world of work is located in South London and is a unique place where people can come together to work and connect. Founded by Steven Carrick-Davies, the aim was to create an inclusive and affordable space for everyone. Hatch Hubs also offer training programs to help individuals acquire new skills and knowledge. The name "Hatch" symbolizes the generation of fresh ideas and projects. The transformation of an old building into these collaborative workspaces gave birth to the concept. Steven's drive stems from his desire to bring about positive change in the community, fostering a sense of belonging and unity. Hatch Hubs serve as a platform for people to meet, learn from one another, and offer mutual support. To sustain their operations, Hatch Hubs employ various revenue streams, including memberships, partnerships with organizations, event hosting, and even renting out their space for special occasions. Their primary focus remains on delivering high-quality services that are accessible and affordable to all. The impact of Hatch Hubs is assessed by examining the transformative experiences of community members through qualitative and quantitative methods. Steven's ultimate goal is to inspire others to establish similar spaces in their own communities. They have plans to expand Hatch Hubs to more locations in South London and contribute to the development of new businesses in Ukraine through workshops and support. Ultimately, Hatch Hubs strives to make a positive difference by emphasizing collaboration, knowledge sharing, and acting as a source of inspiration for others. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### The Ai and Empathy Conundrum URL: https://londoncoworkingassembly.com/the-ai-and-empathy-conundrum-e88/ Last updated: 2026-04-04T09:39:01.000Z The Ai and Empathy Conundrum 0:00 /200 1× In this episode, we have [Lena Rantsevich](https://www.linkedin.com/in/web3-strategy-startup-founder/?ref=londoncoworkingassembly.com), Founder & CEO at [Reputy.io](http://reputy.io/?ref=londoncoworkingassembly.com), and [Minter Dial](https://www.linkedin.com/in/minterdial/?ref=londoncoworkingassembly.com), Keynote Speaker, NED/Advisor, Award-winning Author, and Podcaster Join us as they discuss the conundrum that is empathy and Artificial Intelligence. How artificial intelligence and remote work will affect how people use coworking spaces in the next year or two. They believe that leadership must carefully consider how to retain good talent and that empathy is crucial for doing so. They also talk about how empathy is a talent that can be learned but is difficult to teach. And how there is a debate between those who believe AI cannot replace empathy and those who believe AI can replace any one feeling or reaction. **Links:** [Empathy, AI, & Coworking](https://londoncoworkingassembly.com/events/empathy-ai-coworking/) [Lena on Twitter](https://twitter.com/rantsevych?ref=londoncoworkingassembly.com) [Lena on Instagram](https://www.instagram.com/elenarantsevich/?ref=londoncoworkingassembly.com) [Minter on Twitter](https://twitter.com/mdial?ref=londoncoworkingassembly.com) [Minter Dial Website](https://www.minterdial.com/?ref=londoncoworkingassembly.com) [Minter on Instagram](https://www.instagram.com/mdial/?ref=londoncoworkingassembly.com) Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Believing in the Art of Possibility URL: https://londoncoworkingassembly.com/believing-in-the-art-of-possibility-6a7/ Last updated: 2026-04-04T09:39:01.000Z Believing in the Art of Possibility 0:00 /200 1× In this episode, we have [Karen West - Whylie](https://www.linkedin.com/in/karen-west-whylie-a846abb6/?ref=londoncoworkingassembly.com), CEO of Three Sixty Workrooms. Karen is a London legend who believes in the post-bubble economy and the art of possibility. She aspires to be renowned for being full of value, believing in the art of the possible, and assisting individuals facing a cost-of-living crisis. Barking and Dagenham is a wonderful area to live and work in, yet it is not without deprivation and poverty. It presently houses Uber, a film studio, regeneration, and a research experiment known as the UCL pole. It's a fantastic place to live and work. Join us Karen talks about how the city government is committed to improving the area while preserving its soul and supporting long-term residents. [Three Sixty Workrooms](https://threesixtyworkrooms.com/?ref=londoncoworkingassembly.com) is an affordable coworking facility in Barking and Dagenham for creative firms and young creatives. It provides mentoring, training, and business support to help them succeed. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Coming Together at Ipade URL: https://londoncoworkingassembly.com/coming-together-at-ipade-acc/ Last updated: 2026-04-04T09:39:01.000Z Coming Together at Ipade 0:00 /200 1× Coming Together at Ipade We're happy to have you back for another episode of the Coworking Values: Visionaries series, created in collaboration with andcards, [coworking software](https://www.andcards.com/?ref=londoncoworkingassembly.com) that streamlines the management of flexible workspaces. In this episode, we have [Elizabeth Dawes Gay](https://www.linkedin.com/in/edawesgay/?ref=londoncoworkingassembly.com), Founder and CEO of [Ipade](https://www.ipade.online/?ref=londoncoworkingassembly.com), a Black-owned coworking space for Women Entrepreneurs. Tune in as Elizabeth talks about the how culture and history of black women and women of colour are honoured and celebrated at Ipade, a coworking space created just for them. Learn about how Ipade can serve as a kind of "incubator" for those with big dreams and ideas about how to improve the world. Their business concept has been fruitful in that it has attracted and retained a steady stream of members. The establishment is having an impact on the community by demonstrating to the locals that they are welcome there and that it is possible to follow one's dreams. As a social entrepreneur, Elizabeth has had to strike a balance between maintaining her space and adhering to her principles of affordable pricing. And most importantly, that coworking communities serve a constructive role in bringing people together, connecting them, and allowing them to share in each other's lives. Learn more about how Ipade streamlines workflows and empowers members with self-sufficiency in their [success story](https://www.andcards.com/customer-stories/self-sufficient-members-ipade?ref=londoncoworkingassembly.com). Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Coworking IDEA Challenge May 2023: Disrupting the Status Quo URL: https://londoncoworkingassembly.com/coworking-idea-challenge-may-2023-2fe/ Last updated: 2026-04-04T09:39:01.000Z Coworking IDEA Challenge May 2023: Disrupting the Status Quo 0:00 /200 1× In this episode, we have [Ashley Proctor](https://www.linkedin.com/in/ashley-m-proctor/?ref=londoncoworkingassembly.com) and [Jerome Chang](https://www.linkedin.com/in/jeromechang/?ref=londoncoworkingassembly.com) from The Coworking IDEA Project - a global network of coworking operators, associations, community organisers, and collaborative consultants seeking to make coworking more inclusive, diverse, equitable, and accessible. Tune in as they talk about this month's mission [Disrupting the Status Quo: Demanding Diversity in Coworking Conferences](https://coworkingidea.org/2023/05/04/may-2023-idea-challenge/?ref=londoncoworkingassembly.com). They talk about how Coworking should be diverse, long-term, inclusive, and focused on the community. And how leaders, speakers, and sponsors can help to foster diversity and inclusion. Collaboration and policies are essential to meeting conference expectations. [Coworking IDEA Project](https://coworkingidea.org/?ref=londoncoworkingassembly.com) [Creative Blueprint](https://creativeblueprint.ca/page/6/?ref=londoncoworkingassembly.com) [Coworking Canada](https://coworkingcanada.com/?ref=londoncoworkingassembly.com) [BLANKSPACES Coworking](https://www.blankspaces.com/?ref=londoncoworkingassembly.com) Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Conversations At The Workspace Design Show 2023: Going Beyond The Buzzwords To Create A More Diverse, Equitable, And Inclusive Working Environment URL: https://londoncoworkingassembly.com/going-beyond-the-buzzwords-to-create-a-dei-environment/ Last updated: 2026-03-19T20:29:15.000Z Diversity, equity, and inclusion, also known as DEI, are needed to create an empathetic, accepting, and progressive working environment. The workplace, however, has historically been a breeding ground for a culture of toxic masculinity which inhibits some members of marginalised communities, including women, members of the LGBTQ+ community, people of colour, neurodiverse, and people with disabilities, amongst others, from thriving in the workplace or in their professional careers. As part of the Workspace Design Show 2023 - an event bringing together the UK workplace interiors community to experience the working spaces of tomorrow - I was honoured to host “Coworking DEI - Beyond the Buzzwords: How do we get where we need to go?”, a panel held at London’s Business Design Centre in February. Hosted by the London Coworking Assembly and supported by UrbanMBA, the panel discussion included a stellar lineup of speakers, including: *Shazia Mustafa - the co-founder of Third Door, the UK’s first coworking and flexible nursery hybrid Ofsted registered business. Shazia is the Centre Director for The Granville, an affordable workspace for the South Kilburn Community, the Vice Chair of PiPA (Parents in Performing Arts), a charity making theatre and the arts family-friendly, and part of the Mayor of London’s Workspace Advisory Group.* *Kofi Oppong - the founder of UrbanMBA, the university for street entrepreneurs. Kofi has always been at the heart of the urban scene, right from when he worked for JD Sports and Nike in marketing and product management. He’s a self-made business consultant, author, and speaker who strongly believes that lasting change starts with education. His vision is a world where no one gets left behind.* *Kate Usher - a coach and change strategist specialising in Menopause, Equality, Diversity, and Inclusion. Kate works with organisations to identify the key barriers to their culture and practice, and builds and implements strategies that foster an equitable work environment. Kate is the author of “Your Second Phase: Reclaiming Work and Relationships During and After Menopause”. She works to increase awareness of menopause and its pivotal impact on equality across the workforce, as well as develops strategies for organisations to retain female talent.* ![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/2026/03/image.png) The panel came together to discuss the lack of DEI in the coworking industry. We touched on the panel’s personal experiences and thoughts on how the sector can go beyond the buzzwords, put the “co” back into coworking, and become more diverse, equitable, and inclusive to all communities. ## **DEI is not just a tickbox** Equity isn’t the same as equality. To explore the impact of DEI in the workplace, it’s important to educate ourselves on the differences between equality - to treat everyone the same regardless of individual differences - and equity - to recognise and address those differences by equipping individuals with the resources and support they require to have equal access to opportunities. In other words, equality is giving everyone the same thing, whilst equity is giving people what they need to be successful, which will differ from person to person. The conversation surrounding equity and equality also needs addressing in working cultures. Many businesses have a diverse board or leadership team, but they’re doing this to tick a box; as Kate notes, leaders “only offer advice, they do not control the culture or running of the organisation”. If they cannot empathise with and be able to address the challenges that people are currently facing, such as immigration or cost of living, for example, how can they make a positive impact in the wider community? Kofi says that a business might appear inclusive on the surface but in order to make a real change, leaders need to go into communities and speak to the people. In order to understand differing needs, Shazia recommends that an understanding of intersectionality is necessary. This describes how different social and political identities intersect and interact with each other to create unique and complex experiences of privilege and oppression. Intersectionality “is a metaphor for understanding the ways that multiple forms of inequality or disadvantage sometimes compound themselves and create obstacles that often are not understood among conventional ways of thinking” - [Kimberlé Williams Crenshaw](https://www.gov.scot/publications/using-intersectionality-understand-structural-inequality-scotland-evidence-synthesis/pages/3/?ref=londoncoworkingassembly.com#:~:text=%22Intersectionality%20is%20a%20metaphor%20for,among%20conventional%20ways%20of%20thinking.%22) (critical legal race scholar who developed the concept of intersectionality in the 1980s). So, why is there a lack of DEI in workplace cultures? Kate explains how there is a pattern that workplaces have established and “if you’re not part of the pale, male, stale group…you need to work harder to fight your corner”. ## **But isn’t coworking a trendsetter for inclusivity?** The coworking industry is often perceived as forward-thinking, with spaces and memberships created by individuals who celebrate diversity and practice inclusivity to differentiate coworking from traditionally homogenised corporate cultures. In her position on the Mayor of London board, Shazia visits many coworking spaces. In her opinion, these spaces are all targeting the same kind of people - the same businesses and the same freelancers. Their diversity extends to celebrating Black History Month, or International Women’s Day, but Shazia says, “You need to do these things all throughout the year”. Kofi agrees that there is still work to be done in the coworking industry. He explains that when people walk into a workspace and can’t see people who look similar to them, they will simply walk out. It was the same for him when he first got into sport; he identified an opportunity by seeing other black people getting into it. But in coworking, Kofi doesn’t see enough of this. “We might have to ringfence some coworking spaces with the right people, for the right people. Can we get some coworking spaces that are black-owned?” In terms of DEI, the coworking sector isn’t quite a trailblazer yet. But this doesn’t discount the efforts made by individual coworking spaces, one of which Shazia started herself in 2008 before the concept of coworking was established. Third Door was the UK’s first coworking and flexible nursery hybrid Ofsted registered business. “I remember one mum”, Shazia recounts, “who came through the door, we were based in Wandsworth and she’d made the trek from West London. She posted on social media that she used our space because as a black mum, it was a safe place for her and her daughter to come. Just by default, the things I was putting in place, without really thinking and it was never a conscious effort, was part of that”. Shazia is now the Centre Director for The Granville, an affordable workspace for the diverse South Kilburn Community. This work involves understanding the different communities that reside there. She says, “DEI is so important…\[but\] how do you design that?” ## **Designing an inclusive coworking environment** Individuals have specific needs that depend on a lot of different factors. It’s therefore quite challenging to design an inclusive environment for all, but that doesn’t make it impossible. For instance, women require more toilets. We also feel the cold at lower temperatures than men, and many would generally prefer to work in a warmer environment although Kate says that pregnant and menopausal women sometimes feel comfortable at cooler temperatures. Designing zones that are set to different temperatures might suit these varied needs. Equally, accessibility is an important topic to cover. Kate explains: “It’s whether you feel that you can get through the front door…It’s about whether you face hurdles before you get to the desk”. If you don’t put yourself into the shoes of another individual with different needs, you won’t be able to acknowledge and understand accessibility. For example, it wasn’t until Shazia became a mother and started using a pram that she realised how “London is not a very inclusive place”. She imagines that it’s challenging for wheelchair users to move around the city. Our conversation could have extended beyond coworking spaces to talk about the city and public spaces. Although we didn’t have time to cover such a significant topic, the panel recommended some further reading including *Invisible Women: Exposing The Gender Bias Women Face Everyday* by Caroline Criado Perez and *Feminist City: Claiming Space In The Man-Made World* by Leslie Kern*.* After researching these topics myself, I recently wrote a [blog post](https://londoncoworkingassembly.com/a-deep-dive-into-the-british-history-of-exclusive-spaces/) on *A Deep Dive into* *the British History of Exclusive Spaces* for the London Coworking Assembly. Creating inclusive coworking spaces isn’t limited to designing the physical space. DEI also permeates through workplace cultures. Whether these surround values of inclusivity or not will be determined by how comfortable an individual feels when they’re experiencing that space. I asked the panel whether the values of DEI should be dictated by an operator, community manager, or by the members themselves. Although a challenging question to get into, Shazia described how in her coworking space, she implemented values of respect and curiosity, and she was driven by the thought that “as a brown woman, I needed to look really professional otherwise no one is going to take me seriously”. Third Door was extremely well-received by its community, with parents travelling from far and wide to work there. But Shazia “never set up Third Door thinking about diversity, it just became part of my personality that came through”. ## **Why does DEI in workspaces matter now?** Working with young entrepreneurs setting up their own businesses, Kofi notices that many of them work from their bedrooms because they don’t know that there are local workplaces to go to. Once they discover local coworking spaces, they know that they need them and they use them. Kofi believes that the conversation around coworking needs to expand into education, to let people know about what the concept of coworking is. This is only part of the necessary steps to create more diverse and inclusive workspaces. DEI matters now because the young people of today have more choices, Kate explains. They choose where they want to work based on their diversity. If they work for a company that’s not inclusive, they’ll leave and find a job elsewhere. “We have a squeeze on talent, and people are choosing with their feet”. You’re also more likely to get called out if you’re not implementing values of DEI into your workspace. A diverse workplace drives creativity and agility, GCHQ [stated](https://www.gchq.gov.uk/section/culture/diversity-and-inclusion?ref=londoncoworkingassembly.com), which are both needed in today’s shock-prone business environment. [According](https://www.mckinsey.com/~/media/mckinsey/featured%20insights/diversity%20and%20inclusion/diversity%20wins%20how%20inclusion%20matters/diversity-wins-how-inclusion-matters-vf.pdf?ref=londoncoworkingassembly.com) to McKinsey, organisations that invest in gender and ethnic diversity outperform those that don’t. As a company leader, business manager, or coworking operator, it’s crucial to have values of DEI in your workplace. Making sure everyone’s perspective is heard and they feel like a valuable part of the conversation contributes to nurturing a working environment that’s inclusive to all. Kate concludes that “More and more it’s about the things you say. We can do all the big words, but it’s in your micro statement, micro-actions, that tell you whether you are welcome or not”. ### Coworking Spaces Aren’t Just A Place To Work URL: https://londoncoworkingassembly.com/coworking-spaces-arent-just-a-place-to-work/ Last updated: 2026-03-19T20:29:15.000Z ###### *written by [Aceil Haddad](https://www.linkedin.com/in/aceil/?ref=londoncoworkingassembly.com) from [MATT PR](http://www.matt-pr.com/index.html?ref=londoncoworkingassembly.com)* --- To celebrate #EuropeanCoWorkingDay on 10th May 2023, our friends at [technologywithin](https://technologywithin.com/?ref=londoncoworkingassembly.com) hosted our monthly panel at LentaSpace at Coppergate House in Spitalfields to explore ‘Why are coworking spaces the beating heart of your local economy?’. We had an esteemed panel of experts – Karen West-Whylie (CEO of [Barking Enterprise Centre](https://beccic.co.uk/?ref=londoncoworkingassembly.com) \- BEC), Vibushan Thirukumar (Co-Founder of [Oru Space](https://www.oruspace.co/?ref=londoncoworkingassembly.com)) and Dale Thomson (Consultant at [The Granville](https://www.thegranville.org/work-hub?ref=londoncoworkingassembly.com) – South Kilburn Trust and formerly of Islington Council) – hosted by Caterina Maiolini. If you’re familiar with Coworking Spaces, you’ll of course know this – they aren’t just places to work, they are spaces to socialise and network whilst at the same time adding financial and social value to the communities they are in. They are tools to rejuvenate. In many towns and cities across Europe, there are single businesses that are employing much of the town. But with the breakdown of traditional industry and manufacturing, the make-up of employment has changed. Further still, the growth of the city has sucked talent from towns into the city. This change over the last 75 years has drastically changed both the employment market but also the make-up of our countries. Formerly a centre of UK car manufacturing, Barking and Dagenham had been in a state of decline – with huge efforts from the council, they have brought in new industries to replace it, the major three Markets are moving into the area alongside a film studio. In the mix, Co-Working hubs via the [BEC](https://beccic.co.uk/?ref=londoncoworkingassembly.com), has been used as a tool to stimulate the local economy; supporting entrepreneurs to grow and develop their businesses to employ local people and work with the incoming more established businesses moving in. “As an operation, we are providing business owners with the tools and skills to grow, we’re supporting our local people to take the step up to work with, inside and alongside global brands and businesses.” Speaking with his former Council hat on, Dale explains “Councils naturally tend to work in silos, the property, planning and employment team all need to come together to find solutions”. Co-Working offers such a domino effect for local communities, having a space on the high street, brings people to the high street where they will spend in local shops, creating an affordable space makes it easier for an entrepreneur to start, once they grow they can employ someone locally too. [Oru Space](https://www.oruspace.co/?ref=londoncoworkingassembly.com) which has a space in West Dulwich, and a second opening in Sutton have both been launched in conjunction with the respective councils. Vibushan explains, “We’ve got a 40,000 sq ft space launching later this year, we’re on the high street so we bring a blend of coworking, hospitality and wellness. We’ve tattoo artists, psychotherapists, acupuncturists and yoga teachers offering classes using the space, they each have customers – some of whom join to use the coworking space. It’s its own ecosystem. We’re really excited to work outside of London because that’s where the opportunity to grow but also unlock local potential.” The pandemic has fast forwarded the future of work; the flexible workspace and coworking offer has exploded. Enabling not just solopreneurs and small businesses, but corporations too to use spaces to offer a better workplace culture. Jon Seal, MD of technologywithin explains “Employers are thinking differently, and technology is enabling businesses to thrive as you don’t need to be in a capital city to start or grow a business. Councils are shifting their thinking and using coworking as a tool to support the local economy, rejuvenate the high street and diversify employment opportunities. We can see the transformation impact already in places like Matlock and Margate, where people are working closer to home and using their local facilities and retailers much more.” To watch the discussion, you can catch up [here](https://vimeo.com/825402095/f59aa3025a?share=copy&ref=londoncoworkingassembly.com). ### Breaking Barriers With Entrepreneurship and Community Support URL: https://londoncoworkingassembly.com/breaking-barriers-with-entrepreneurship-947/ Last updated: 2026-04-04T09:39:02.000Z Breaking Barriers With Entrepreneurship and Community Support 0:00 /200 1× In this episode, we have [Stacey Sheppard](https://www.linkedin.com/in/staceysheppard/?ref=londoncoworkingassembly.com), Director of [The Tribe](https://thetribecoworking.co.uk/?ref=londoncoworkingassembly.com) \- a community-driven coworking space in the South Hams that focuses on supporting and empowering female entrepreneurs that are both creative and committed to professional progress. Stacey is also a full-time interior designer and blogger, journalist, and writer. [Ivanne Poussier](https://www.linkedin.com/in/ivanne/?ref=londoncoworkingassembly.com) included an interview with Stacey in the book [Sisters in Arms - Women in Coworking](https://www.amazon.com/Sisters-Arms-search-inclusive-coworking/dp/2957530309?ref=londoncoworkingassembly.com), which profiles female-centric coworking spaces in Europe. Stacey talks about "Biophilic Design" - a concept that incorporates natural elements into the built environment, which is beneficial to mental health and well-being. She shares their thoughts on the future of coworking and their own personal experiences with the practise. Stacy also delves into how she aims to create opportunities for the youth of her community to succeed in life, and she has done so by starting an online business using resources that did not exist while she was in college. And she also touches on how there is a perceived lack of missing skills and experience, imposter syndrome, and a dearth of related sponsors, role models, mentors, and professional support networks for women in rural Devon. She also highlights the benefit of surrounding oneself with like-minded individuals who understand the significance of building relationships, working together, and encouraging one another. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Do Your Best Work to Be the Best you at LAMB URL: https://londoncoworkingassembly.com/do-your-best-work-to-be-the-best-8e0/ Last updated: 2026-04-04T09:39:02.000Z Do Your Best Work to Be the Best you at LAMB 0:00 /200 1× Welcome back to another episode of the Coworking Values: Visionaries series, produced in partnership with [andcards](https://www.andcards.com/?ref=londoncoworkingassembly.com), cowork ing space software that makes flex space management a breeze. In this episode we have, [Lindsay Hedenskog](https://www.linkedin.com/in/lindsaylholmwood/?originalSubdomain=se&ref=londoncoworkingassembly.com) the CEO and co-founder of [LAMB](https://thisislamb.com/?ref=londoncoworkingassembly.com), a purpose-built coworking space in Stockholm that aims to provide everything a person needs to thrive at work. LAMB aims to create a work environment that encourages connection, physical activity, healthy eating, and mindfulness. It has been through pandemics, economic crises, energy crises, food crises, and other crises, and has stayed true to its original mission. Let’s hear Lindsay talk more about how LAMB‘s traditional coworking business model encourages people to make small changes to improve their lives. And how they also see an opportunity to digitize the approach to make it easier to make small shifts. Learn about The Culture Code - how a shared set of expectations creates a culture that is best for human beings. And why vulnerability is essential for change. And how LAMB is a partner in helping companies and teams to develop human-centered cultures. It provides more spaces for conversation and sharing to remember and refocus. Learn more about LAMB in her interview with the Coworking Smarts blog: [How to Make Members Happy: Working Tips from Lindsay Hedenskog, Founder of LAMB](https://www.andcards.com/blog/tips/lamb-wellness-space-interview?ref=londoncoworkingassembly.com) Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Claudius Krucker: European Coworking Day 2023 URL: https://londoncoworkingassembly.com/claudius-krucker-european-coworking-ac4/ Last updated: 2026-04-04T09:39:02.000Z Claudius Krucker: European Coworking Day 2023 0:00 /200 1× In this episode, we have [Claudius Krucker](https://www.linkedin.com/in/coworkingevangelist/?ref=londoncoworkingassembly.com), Initiator and Network Builder of the European Coworking Day. He is also known as the Coworking Evangelist and one of the faces behind the European Coworking Assembly. In 2015, Claudius had his own coworking space and drafted the statutes, and founded the board of [Coworking Switzerland](https://www.coworking.ch/?ref=londoncoworkingassembly.com). Since then, the organisation has grown to nearly 200 coworking spaces in all regions of Switzerland. The Coworking Switzerland manifesto emphasizes collaboration over competition, participation over observation, doing over saying friendship over formality, boldness over assurance, learning over expertise, people over personalities, and flexibility. The idea of European coworking began when Claudius participated in the international coworking day last year. Tune in as Bernie and Claudius talk about how European Coworking Day is creating a great way to raise awareness of the value of coworking for businesses and their local communities. Links: [CreativeSpace](https://creativespace.ch/?ref=londoncoworkingassembly.com) [My Local Presence](https://mylocalpresence.com/?ref=londoncoworkingassembly.com) Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Miro Miroslavov: Creating a Million-Dollar Startup from a London Coworking Space URL: https://londoncoworkingassembly.com/miro-miroslavov-creating-a-million-dollar-startup-from-a-coworking-space/ Last updated: 2026-03-19T20:29:16.000Z [Miro Miroslavov](https://www.linkedin.com/in/mmiroslavov/?ref=londoncoworkingassembly.com) is the co-founder and CEO of [OfficeRnD](http://officernd.com/?ref=londoncoworkingassembly.com), a coworking and hybrid space managing software startup company founded in 2015\. When OfficeRnD started, many told them they were creating a solution that had no problem. Since the pandemic, coworking and hybrid working have boomed and management software hasn’t been more critical. In any field, creating a startup is a risk. But Miro believes that it is the effort that one puts behind it that makes it a success. ## **Miro’s story** Miro studied computer science at the University of Sofia and sees himself as a software engineer by heart and trade. After graduating, he started his career at a startup called Telerik (now Progress). Miro was part of the company when it started growing, where he and his partner got the idea for OfficeRnD. “During this process of high growth and agility in the tech world, we figured that there is a need for a different and better workplace management software,” says Miro. This is when they saw the gap for a solution to make running and operating workspaces more efficient, significantly larger offices and hybrid working environments. Knowing enough space for everyone is essential, but other admin duties must also be handled. So, OfficeRnD was born and hasn’t stopped growing since. ## **The start of OfficeRnD** Tech companies often have an ethos of agility, and having to use a static and rigid work environment often causes a clash due to different styles in work. “Flexible work environments suit tech companies better,” explains Miro. “We always felt like we're trying to squeeze something that's super dynamic and flexible, which is the workforce, into something that's static, which is the office in a very traditional form,” says Miro. Not just that, but tech companies tend to grow super fast, so they often outgrow their offices. Looking at that, Miro realised that there must be another solution. This is how Miro found coworking; since then, it has offered him everything he ever needed. He couldn’t start his business with his partner in a flexible space, but it has offered him space to grow. At this time, the OfficeRnD team realised that coworking needed more office management software than traditional offices. “So we thought there should be a better and more transparent and more flexible way to manage these processes of working and managing the workplace,” says Miro. “So we developed an idea and decided to start working on this problem to manage what we call agile workplaces.” A week after they started, they posted their idea into a startup website directory. They got a call from an accelerator in London to pitch their idea and get funding for it. “Part of the deal was to relocate to the UK and we incorporated in the UK and started there,” says Miro. The accelerator helped them tremendously in the process, especially when thinking about the concept of fundraising as a whole. “I mean, for two software engineers from Eastern Europe, the accelerator in London helped us understand better how fundraising works, how to prepare a pitch deck and how to pitch it, and things like what venture capital is,” explains Miro. “For us, it was a real eye-opening experience. Because what we've been doing is writing code and building products but even at the accelerator, they've been joking with us in the beginning that we are building a solution that's looking for a problem,” says Miro. They started using a coworking space called [Second Home](https://secondhome.io/?ref=londoncoworkingassembly.com) “which at the time was one of the most iconic coworking spaces in literally the whole world.” Miro was even lucky enough to bump into Sir Richard Branson, founder of the Virgin group, when making use of the coworking space. That is what changed everything for Miro. “That completely changed our perception of the workplace. Essentially, we fell in love with the idea of coworking. It was the most amazing thing we've ever seen when it comes to offices, and we decided to focus our entire attention to build a very specific niche: coworking space management software,” says Miro. The first OfficeRnD customer was [Grant Powell](https://www.linkedin.com/in/grant-powell-71596b11/?ref=londoncoworkingassembly.com), which gave Miro and his partner the confidence boost that they needed to continue with their venture and create products for coworking spaces. Today OfficeRnD caters to over a thousand clients, which adds up to over three thousand locations in over 80 countries. The OfficeRnD team has grown to over 140 people, with offices in Bulgaria, London, Melbourne, Australia, Atlanta, Boston, and Dallas. ## **Tips for future entrepreneurs** The best tip Miro can give upcoming startup owners is to read a lot. He recommends reading [The Mom Test](https://www.momtestbook.com/?ref=londoncoworkingassembly.com) by Rob Fitzpatrick. “It's a very methodical way to look into entrepreneurship,” explains Miro. Another book that Miro recommends is [Disciplined Entrepreneurship: 24 Steps to a Successful Startup](https://www.amazon.com/Disciplined-Entrepreneurship-Steps-Successful-Startup/dp/1118692284?ref=londoncoworkingassembly.com) which has helped him a lot tremendously during his journey. Miro also recommends being around similar-minded people. Go to coworking spaces and spend time with other entrepreneurs. Hear what they have to say and ask questions. Coworking is all about community; having other entrepreneurs in such short reach is just a bonus. In London, there are events that entrepreneurs can attend to help them grow. Silicon Drinkabout is a global community of startups powered by local events. Each city is run by passionate volunteers, fuelled by their love of bringing people together to create meaningful, face-to-face relationships. Tech London allows entrepreneurs to connect immediately with creative entrepreneurs, startups, investors, design agencies, internet marketers & freelancers – all the primary movers and shakers in Tech City. In April, OfficeRnD will co-produce the London Coworking Assembly’s breakfast show, titled: *The Ecosystem of Startups in London*, a workshop held at [University College London](https://www.ucl.ac.uk/?ref=londoncoworkingassembly.com) on Tuesday, 18 April, from 9:30 - 11:00\. [RSVP here](https://londoncoworkingassembly.com/events/eco-systems/) to join the free event and meet other entrepreneurs and business owners. ### Breaking Out of Boxed Confinements URL: https://londoncoworkingassembly.com/breaking-out-of-boxed-confinements-ca7/ Last updated: 2026-04-04T09:39:02.000Z Breaking Out of Boxed Confinements 0:00 /200 1× In this episode of the Coworking Values Podcast, focusing on I.D.E.A, South Africa's own [Natalie Du Toit](https://www.linkedin.com/in/natalie-du-toit-mbe-oig-oly-ply-b6861aa1/?ref=londoncoworkingassembly.com) is the star of this episode. She cares deeply about brand expansion and reputation management in the digital age, and she is the only person to ever carry her country's flag in both the Olympic and Paralympic games. With her swimming career behind her, Natalie is now putting her energy into her work as a digital marketer and content creator at [Innocomm](https://www.innocomm.co.za/?ref=londoncoworkingassembly.com). She is eager to talk about the significance of IDEA (Inclusion, Diversity, Equality, and Accessibility) since she is enthusiastic about bridging the gap between sports and business. Natalie du Toit elaborates on why she values equality, diversity, accessibility, and inclusion. She was able-bodied until losing a limb when she was 17 years old, making her disability 21 years ago. She was able to compete in both able-bodied and disabled swimming events, though she found the former more challenging. She thinks life is precious and shouldn't be put in a box. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### TownSq Islington and The StartUp Club URL: https://londoncoworkingassembly.com/townsq-islington-and-the-startup-club/ Last updated: 2026-03-19T20:29:16.000Z The Startup Club was created by the [TownSq Islington](https://www.townsqislington.co.uk/about-us?ref=londoncoworkingassembly.com) coworking space to help the local community start and grow a business. TownSq says that “the vast majority of people who start companies are not 'business people', who talk in acronyms or buzzwords.” Meaning that the majority of people who want to start a company are normal people, who want to explore creating their own business or the world of being self-employed. Anna adds that “most people have work or childcare commitments and do not begin with a large financial outlay, where they can be unemployed for months to chase their dreams.” This is where the StartUp Club comes in to help. The StartUp Club programme holds sessions outside of working hours, to better accommodate for the communities work and childcare needs. ## **What is the purpose of the sessions?** The sessions were created for individuals to gain the basic skills and information needed to make their dream enterprise a reality. The sessions can range from creating a business and marketing plan to building the brand and identifying customers. What makes the sessions beneficial to clients is the network of peers that clients create and join. Anna explains that “working with other people, who are either going through the same challenges – or who have already solved them - helps people start something that sticks.” ## **The cohorts of the StartUp Club** ### **Microgreens at Islington** Each cohort of the StartUp Club has led to a number of new businesses launching and growing. One such business is the mother and daughter team ofFrances Pairaudeau and Helena Hidalgo, who founded [Greens Made Easy](https://www.greensmadeeasy.co.uk/?ref=londoncoworkingassembly.com). The microgreens company came to every session of the StartUp Club and were given access to one of the workspaces in the community. [Anna Chuicharoen](https://www.linkedin.com/in/anna-chuicharoen/?originalSubdomain=uk&ref=londoncoworkingassembly.com), Community Manager at TownSq, explains that the duo “wanted to work with the community, to basically feed families, helping them grow their ownnutritious greens.” The business has grown and is now part of the local London farmers market. The local farmers market is a huge success and so it can be challenging to join, but the team now has a stall every week. The market is for artisans selling their crafts and that is exactly what the team does. Anna explains that Frances and Helene created a hummus out of the microgreens they grow and sell about 70 pots of it at the market. Part of the first ever cohort of TownSq Islington’s StartUp Club, Frances and Helene continue to achieve success with their business, as they have created their own ecosystem in the borough, even partnering with local restaurants. ### **Talking Hospitality** Another StartUp Club alumni is [Timothy R. Andrews](https://uk.linkedin.com/in/trandrews?ref=londoncoworkingassembly.com), who is the podcaster of [Talking Hospitality](https://www.timothyrandrews.com/?ref=londoncoworkingassembly.com), and has online e-learning courses, and focuses on the hospitality industry. Since the end of the course Timothy has soft launched his e-learning products, created his website, and began trading. Timothy said “since starting and completing the StartUp Club at TownSq I have grown in confidence.” Timothy says that The TownSq Islington space he uses has been vital to his success, as it provides a good value workspace, but also gives him access to a vibrant business community. The real advantage that comes with coworking spaces is the sense of community that is created between coworkers. With their shared ideas, the ability to discuss issues they are facing, or simply having a chat over a cup of tea, that is the true value of coworking spaces such as TownSq Islington. Timothy is now working with two businesses that are coworkers as they have synergies that could support each other. Timothy explains that “it is early days but how wonderful to be in a space where people genuinely talk to each other and we can discover these things!” He has since picked up a new client from one of the TownSq Wisdom Wednesday workshops. He has also received funding from the Islington Council, a direct result of the networking events held by TownSq. The business StartUp Club has been a valuable asset in terms of product or service development and clarity for Timothy. He explains that “I remain in touch with a number of the group on a social level which continues to be very supportive of one another.” Anna and Timothy have had over 100 meetings to ensure that he is still on the right track with his business, continuing that support and value that comes from the course. ## **Future of StartUp Club** The StartUp Club wants to scale up in the future. Anna explains that “we're trying to streamline things. The sessions are online now, and I'm the community manager and am more involved in the delivery of the workshops.” Being more involved and engaged with the workshops, and finding local trainers, will promote TownSq to scale up and offer an online platform. Providing this online platform offers coworkers more flexibility as they are now able to catch up on missed sessions. Keep an eye out on TownSq Islington and their StartUp Club for more success stories, and if you are in the area be sure to check them out. They are located in 2-4 Old Street Yard, White Collar Factory, Islington, London. You can also find out more by heading to [townsqislington.co.uk](https://www.townsqislington.co.uk/?ref=londoncoworkingassembly.com). ### Unlocking the Power of Coworking URL: https://londoncoworkingassembly.com/unlocking-the-power-of-coworking-d18/ Last updated: 2026-04-04T09:39:03.000Z Unlocking the Power of Coworking 0:00 /200 1× In this episode, Bernie is back with [Johanna Voll](https://www.linkedin.com/in/johannavoll?ref=londoncoworkingassembly.com) of the [Coworking Library](https://coworkinglibrary.com/?ref=londoncoworkingassembly.com). Join them as they talk about Deskmag launching the Global Coworking Survey to explore the industry’s rapid transformation. Join us in this episode to find out why YOU should take the survey and share it with all your coworking friends. Your insights will help shape the future of the coworking industry and provide valuable insights to operators and members alike. We encourage everyone to join the Global Coworking Survey and look forward to hearing from coworkers all over the world. Your feedback will be used to help define the future of the coworking industry and will be helpful to both operators and members. Would you mind taking a few moments out of your day to provide some feedback? Help spread the word & share the survey by becoming an official supporter. Find out how here: [Global Coworking Survey](https://www.globalcoworkingsurvey.com/?ref=londoncoworkingassembly.com) Article on Deskmag: [Join the 2023 Global Coworking Survey](https://www.deskmag.com/en/coworking-news/join-the-new-2023-global-coworking-industry-market-survey?ref=londoncoworkingassembly.com) All of Deskmag’s publications about the Global Coworking Survey: [https://www.deskmag.com/en/coworking-statistics-all-results-of-the-global-coworking-survey-research-studies-948](https://www.deskmag.com/en/coworking-statistics-all-results-of-the-global-coworking-survey-research-studies-948?ref=londoncoworkingassembly.com) [Coworking IDEA Project](https://coworkingidea.org/?ref=londoncoworkingassembly.com) Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Unlocking the Power of Coworking URL: https://londoncoworkingassembly.com/unlocking-the-power-of-coworking-002/ Last updated: 2023-03-10T10:22:52.000Z Unlocking the Power of Coworking 0:00 /200 1× Deskmag is launching the Global Coworking Survey to explore the industry's rapid transformation. Join us in this episode to find out why YOU should take the survey and share it with all your coworking friends. Your insights will help shape the future of the coworking industry and provide valuable insights to operators and members alike. Help spread the word & share the survey by becoming an official supporter. Find out how here: https://www.globalcoworkingsurvey.com/ Article on Deskmag: Join the[ 2023 Global Coworking Survey ](https://www.deskmag.com/en/coworking-news/join-the-new-2023-global-coworking-industry-market-survey?ref=londoncoworkingassembly.com) All of Deskmag’s publications about the Global Coworking Survey: [https://www.deskmag.com/en/coworking-statistics-all-results-of-the-global-coworking-survey-research-studies-948](https://www.deskmag.com/en/coworking-statistics-all-results-of-the-global-coworking-survey-research-studies-948?ref=londoncoworkingassembly.com) [https://coworkingidea.org](https://coworkingidea.org/?ref=londoncoworkingassembly.com) Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Creando Comunidad con Impacto Social en Espacio Geranios URL: https://londoncoworkingassembly.com/creando-comunidad-con-impacto-social-c24/ Last updated: 2026-04-04T09:39:03.000Z Creando Comunidad con Impacto Social en Espacio Geranios 0:00 /200 1× [Espacio Geranios](https://www.espaciogeranios.com/?ref=londoncoworkingassembly.com) es mas que un e spacio de Coworking, es una iniciativa que genera impacto social, conecta personas, manteniendo una sonrisa amigable. En esta entrevista hablo con [Erika Meyer](https://www.linkedin.com/in/erika-meyer-00328b21/?ref=londoncoworkingassembly.com) , cofundadora del espacio, y en ella relata como así es que sus inicios la llevan a crear Espacio Geranios en conjunto con [Fran Cavero](https://www.linkedin.com/in/fran-cervero-fern%C3%A1ndez-casta%C3%B1%C3%B3n-4985849/?ref=londoncoworkingassembly.com). La historia de Espacio Geranios definitivamente tiene mucho significado y contenido importante, en aspectos de innovación social, integración con organizaciones locales, la evolución del modelo de negocios, administración de riesgo, entre otros. Disfruten la entrevista! English: Espacio Geranios is more than a Coworking space, it is an initiative that generates social impact, and connects people while maintaining a friendly smile. In this interview, I speak with Erika Meyer, co-founder of the space, and she recounts how her beginnings led her to create Espacio Geranios together with Fran Cavero. The history of Espacio Geranios definitely has a lot of meaning and important content, in aspects of social innovation, integration with local organizations, the evolution of the business model, and risk management, among others. Enjoy the interview! Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### WDS 2023: Designing a Coworking Space in 2023 URL: https://londoncoworkingassembly.com/wds-2023-designing-a-coworking-space-23a/ Last updated: 2026-04-04T09:39:03.000Z WDS 2023: Designing a Coworking Space in 2023 0:00 /200 1× The Workspace Design Show 2023 is almost here. In this episode, we've got the panel for the upcoming 2 days' [Workspace Design Show 2023](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) in collaboration with the [London Coworking Assembly](https://londoncoworkingassembly.com/) and [Nexudus](https://www.nexudus.com/?ref=londoncoworkingassembly.com) . Tune in with them as they talk about how Coworking is a way of bringing together different people in a space designed to help them work and connect. And When designing the space, the event will focus on accommodating the client's needs, incorporating warm tones, and ensuring a certain level of comfort and accessibility for everyone. Flexible working hours are also appealing, as they allow you to form meaningful connections with people from different companies for both work and genuine relationships. Links: [Coworking Spain](https://coworkingspain.es/nosotros?ref=londoncoworkingassembly.com) ’s [Marc Navarro](https://coworkingspain.es/nosotros?ref=londoncoworkingassembly.com) an expert in design principles. The [CEO of Coworkies](https://www.coworkies.com/?ref=londoncoworkingassembly.com) , [Pauline Roussel](https://www.linkedin.com/in/paulineroussel/?originalSubdomain=de&ref=londoncoworkingassembly.com) , who has visited over 400 coworking spaces across the world. [Karen West-Whylie](https://www.linkedin.com/in/paulineroussel/?originalSubdomain=de&ref=londoncoworkingassembly.com) , Founder of [Three-Sixty Workrooms](https://threesixtyworkrooms.com/?ref=londoncoworkingassembly.com) , experienced in starting up new local workspaces. And, [David O’Coimin](https://www.linkedin.com/in/davidocoimin/?ref=londoncoworkingassembly.com) , the Founder Director of [Nook Wellness Pods](https://nookpod.com/?ref=londoncoworkingassembly.com) , an expert in designing space to accommodate people’s needs. [MATT PR](http://matt-pr.com/index.html?ref=londoncoworkingassembly.com) founder[ Aceil Haddad](https://www.linkedin.com/in/aceil/?ref=londoncoworkingassembly.com) will lead th is extraordinary panel. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Coworking Visionaries: Promoting Inclusion and Diversity with andcards URL: https://londoncoworkingassembly.com/diversity-in-coworking-andcards-and-european-coworking-assembly/ Last updated: 2026-03-19T20:29:16.000Z The European Coworking Assembly's Coworking Values Podcast is pleased to announce a year-long collaboration with [andcards](https://www.andcards.com/?ref=londoncoworkingassembly.com) to promote Inclusion and Diversity in the sector. The partnership, hosted by [Bernie J Mitchell](https://www.linkedin.com/in/berniejmitchell?ref=londoncoworkingassembly.com) and[ Jose Antonio Morales](https://www.linkedin.com/in/lijoseamorales??ref=londoncoworkingassembly.com), brings you a series of podcasts that showcase unique stories from coworking space owners all around the world. ## **Significance of encouraging diversity in the coworking business** The coworking sector has developed exponentially over the years, thanks to five basic values: community, openness, cooperation, sustainability, and accessibility. Yet, as the world and society develops, it becomes increasingly vital to offer new concepts that correspond with the social demands of the next generation of members. The Visionaries initiative is devoted to pushing the industry's limits and shining a light on the most unorthodox and innovative industry leaders, who are forging new ground and setting a route for the future. It is consistent with the beliefs of many younger generations, who value diversity and inclusiveness when deciding where to work and conduct business. Businesses that value diversity and inclusion are more likely to be successful and sustainable in the long run, attracting a larger spectrum of clients, investors, and partners. Not only may coworking space members be different, but many coworking spaces are diverse and distinctive in their own right, catering to a wide range of specialties and demographics. ## **Coworking Visionaries** The Visionaries Project is dedicated to investigating unique coworking spaces that are typically seen as outcasts because of their distinctive and unconventional architecture. The programme will include a podcast series featuring thought-provoking talks with bold trendsetters shaping the future of the coworking and flex space sectors. It will also engage the community through social media, blogs, and newsletters offering a platform for coworking enthusiasts, operators, and members to share their thoughts, experiences, and ideas. The study's goal is to demonstrate that the concept of diversity is not limited to the composition of a workspace's membership, but can also be found in the unique features, services, and experiences offered by various coworking spaces. The first edition of the Visionaries podcast series, featuring a special guest from exotic Kyrgyzstan - [Daniar Amanaliev](https://www.linkedin.com/in/daniar-amanaliev-448b70b/?ref=londoncoworkingassembly.com), Band Master of[ ololo](https://ololo.city/en/main?ref=londoncoworkingassembly.com) group of Companies in Bishkek. It will be broadcast in early March. The creators of [ololo](https://ololo.city/en/main?ref=londoncoworkingassembly.com) Creative Hub are creating a future city for digital nomads to live in the moment and love what they do. Listen to the podcast on [Spotify](https://open.spotify.com/show/3ZVHWMMlKrSEwFQWxIDLlf?si=5d299317dc074712&ref=londoncoworkingassembly.com), [Apple Podcasts](https://podcasts.apple.com/ua/podcast/coworking-values-podcast/id1473445538?ref=londoncoworkingassembly.com), or [Google Podcasts](https://podcasts.google.com/feed/aHR0cHM6Ly9hcHAubXlzb3VuZHdpc2UuY29tL3Jzcy8xNTg2NjA1NzgwNzM3cw?ref=londoncoworkingassembly.com), follow us on our newsletter and social media platforms, and visit [Coworking Smarts](https://www.andcards.com/blog?ref=londoncoworkingassembly.com) for additional updates, text versions of interviews, and project information. [Read here for the whole article from andcards.](https://www.andcards.com/blog/tips/coworking-visionaries-podcast?ref=londoncoworkingassembly.com) ### What to Expect at Next Week’s Workspace Design Show 2023! URL: https://londoncoworkingassembly.com/what-to-expect-at-next-weeks-workspace-design-show-2023/ Last updated: 2026-03-19T20:29:16.000Z [***by: Workspace Design Show***](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) With only a few days until The Workspace Design Show returns to London’s Business Design Centre, on 27-28 February 2023, here is a taste of what to expect. The show brings together striking features, a thought-provoking programme of talks featuring a whole host of speakers, from developers to architects and their blue-chip clients, along with accomplished exhibitors showcasing the latest workplace interiors innovations. All of this incredible content aligns perfectly with the show’s theme, Destination Workplace: Places Where People Want To Be. The four talks programmes that attendees can choose from are the Workspace Design Talks, bringing you insights on workplace strategy and design; FIS Conference, offering the latest from the finishes and interiors sector; The Occupiers Forum: The View from HQ, providing the perspectives from the all important Occupiers; and Sustainability Works, addressing the latest challenges in sustainability and ESG in our workplaces. Over 100 speakers will be debating these issues from companies such as tp bennett, American Express, Heatherwick Studio, Grimshaw, PLP Architecture, Jacobs, Unilever, PwC, Nokia, Legal & General, DWP and CBRE. ![](https://lh4.googleusercontent.com/dzMiKAUjCWk8JvEAhUWTnuYAERbxsDfB-8zgpRKiBHNFRBIPK1JcvV6hEKXrwWLVQrP0AdabV0GpkhVBkRKwWscbCZOwoT3S3NOwipYoaGqZWkY_VCHP1_WhRjZIhaE3TPTv2XB570G3icQGij1xwg) ![A picture containing text, person, outdoor, group Description automatically generated](https://lh3.googleusercontent.com/waaxmG1qgO2EMJyAf2t2OzLuq3FhIrSSKdKqtpqe68dthNEjM_X0YqP2Jx2lju7-IiZS35kgYPfJ91DTtOqBfug5hqg1qlvY8BYq7LuxOM2MOr0GueoVJnIfgcC1YRHSmq3UjtDBTErJ_qUdo5zxVQ) Visitors can listen to the leading architects, designers and occupiers talking about the latest trends, challenges and innovations within this year's 'Design Talks Lounge’. This has been curated by international furniture specialists, The Furniture Practice, in collaboration with multidisciplinary studio, Acrylicize. The Lounge will host the Workspace Design Talks across the two-day event, where leading voices at, Perkins+Will, Foster & Partners, WeWork and more will debate the current themes shaping today's work environments. The space will incorporate furniture by several iconic brands including Andreu World, Arper, Fredericia, Moroso and Vitra; while the stage will feature an immersive installation, designed by Acrylicize, celebrating material innovation in furniture and interior design with materials by Foresso, Kvadrat, Kvadrat Really and Autex. Flooring for the space will be provided by Tarkett. ‘Change by Design’ is a lounge space concept for the Workspace Design Show, carefully curated by BDP. It is a discussion piece surrounding the current climate crisis, and questions the impact of workplace design on the natural environment. It represents a problem-solving approach that showcases the use of recycled, reused and biomaterials in design projects helping to shape a low-carbon future. On arrival, attendees will be met by the spectacular Destination Workplace Rebirth entrance, designed by the worldwide integrated architecture, design, planning, and consulting firm Gensler, along with design partners, AW Spaces, Acrylisize and Kvadrat. Becky Spenceley, Design Director at Gensler, who is leading the project, showcases her passion for storytelling here explaining, “We are inspired by how we can care for our planet, and how we as designers can affect that through pioneering and sustainable design. It’s about fresh perspectives to enable new ways of working and create unique and tailored destinations.” ![A picture containing text, tree Description automatically generated](https://lh6.googleusercontent.com/MzzZfAGegTwxhb2u3G_EOiMsP6-HKWmNjUpFij4lLmutLtldlvZtQUdwL9JQcLMDN2qC4fGvxaS475zxXO605MLM-Dq16TRJpEVRkq7v-ruT6RQ99bywarjcRmwu6xOb4XCKjTI6oU-hTwvX6eUWyQ) ![A group of people in a tent Description automatically generated with medium confidence](https://lh3.googleusercontent.com/VQ1hUat0UDkvSDIDrKVt7gVbOUkjWlCowus97IpYk3bLbqcBoGJZpwU2W9kic30HB4VaUzmyo3FJk-9xwE8FR7uxkg2mlxhSXpbJc7eAqQukRrL85hq48OqycAW4PJ3di7n0qw4pw8zNZPPhneXaMg) The popular first-night Workspace Design Show party, sponsored by FUTURE Designs, also returns on the 27 February. A stunning bar designed by M Moser Associates provides a focal point on the show floor. The REVIVAL bar will be *the* place to inspire, network, restore and recharge show visitors throughout the day. The concept for this bar is inspired by the practice’s mission to reduce waste and repurpose discarded materials. The goal is to give these items a new lease of life, sparking curiosity and conversation. The space aims to take you from a state of flux to stasis. Other features include The Mood Board Contest, and interactive opportunity for attendees to express their creative talents with Kvadrat products. Also, don’t miss the Bio Materials exhibition, designed by bio manufacturing company BIOHM. This will combine ideologies of the circular economy and human-centred design with future-tech, representing an exciting opportunity for visitors to discover advanced materials that will be crucial to the future of design. Altogether, the Workspace Design Show brings together the UK’s workplace interior community to explore the experience of tomorrow’s workspaces. [**Get your free ticket here!**](https://registration.gesevent.com/survey/29napt742208g?utm%5Fsource=lastpressrelease) ### Neurodiversity and its Reality in Coworking Spaces URL: https://londoncoworkingassembly.com/neurodiversity-and-its-reality-in-coworking-spaces/ Last updated: 2026-03-19T20:29:17.000Z ### Listen to this blog Founder and director of [Nook Wellness Pods](https://nookpod.com/?ref=londoncoworkingassembly.com), [David O’Coimin](http://v/?ref=londoncoworkingassembly.com), spoke about the reality of neurodiversity in coworking spaces. He also provided some tips and information on how to create a more welcoming environment in coworking spaces for the neurodivergent. Nook Wellness Pods is the co-producers of event [DEI – Beyond the Buzzwords](https://londoncoworkingassembly.com/events/eca-idea-handbook-and-neurodiversity/), taking place at this year's [Workspace Design Show](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com). The event takes place on Tuesday 28 February, from 9 to 10:30 GMT at the [Business Design Center, 52 Upper St, London N1 0QH, United Kingdom](https://www.google.com/maps/search/?api=1&query=Business+Design+Centre%2C+52+Upper+St%2C+London%2C+N1+0QH%2C+gb&query%5Fplace%5Fid=ChIJ8RSjrEIbdkgRSkMhzv1Y4CY&ref=londoncoworkingassembly.com). [You can book your seat here.](https://londoncoworkingassembly.com/events/eca-idea-handbook-and-neurodiversity/) ## **What is neurodiversity?** The term neurodiverse captures the understanding that people experience, process and interact with the world around them in different ways; there is no one "right" way of thinking, learning, and behaving, and differences should not be viewed as deficits. Neurodivergent is often used in the context of autism spectrum disorder (ASD), as well as other neurological or developmental conditions such as ADHD or learning disabilities. A neurotypical person is an individual who thinks, perceives, and behaves in ways that are considered the norm by the general population. The neurodiversity movement emerged during the 1990s, aiming to increase acceptance and inclusion of all people while embracing neurological differences. Judy Singer, an Australian sociologist, coined the term neurodiversity to promote equality and inclusion of "neurological minorities." The neurodiversity movement is primarily a social justice movement. As David explains, “The world has been built primarily by and for the neurotypical”. “The neurodivergent sometimes can feel like the world isn't fit for them or their particular needs—how they process information, environment, instructions (or the lack thereof), nutrition choices, and other societal signs. “The office environment is on the whole designed by extroverts, for people like themselves. So, the majority of extroverts perform well on society’s stage,” explains David. He also says that those who are neurodivergent can, unsurprisingly, struggle to perform as well as neurotypical people in an environment designed around the neurotypical. “A way in which we can help neurodivergent people, is by recognizing that the world is built for the neurotypical and that we could do a much kinder, much more caring, much more powerful, meaningful job of organising the world for those who have been left behind a little bit,” says David. ## **The current reality in coworking spaces** The coworking industry is underperforming in terms of its potential, according to David. “Coworking has incredible opportunities to set the tone and change the world in terms of how we build our environments, our organisations, how we arrange communities, and how we bring people together. “What coworking spaces can do from a point of view (not just neuro inclusivity, but all types of inclusivity and equity) is to start out with a mindset of consciousness and willingness to engage on the subject.” According to David, coworking has its own set of idiosyncrasies, compared to the standard regular office environment. For the most part, coworking can be considered to be a bit more active, with more comings and goings, more going on, which can be challenging to a quiet mind. There are often events happening at coworking spaces, and regular changes that people have to deal with. “unpredictability is often a challenge for a neurodivergent mind”, explains David. “Also, usually, regular offices have unifying departments that deal with people and culture, like the HR department,” says David. He continues to explain that this helps to set tone and build understanding, predictability. Coworking does not have a single unifying HR department which reaches into all tenant organisations of course. Often we see multiple companies and individuals making use of a space, each under its own rules, goals and policies. This is something that makes coworking so different from the standard office environment. Each individual is working towards a separate goal through their own processes and rules. It can be challenging for a coworking organisation to ensure that all goals are met, in this case – or to set its own goals for the whole community. “However, I think it has enormous pros,” says David. It is statistically the case that coworking has a high representation of the neurodivergent population. The reason for this may be that many neurodivergent people, as well as being change-agents and status-quo resisters, can find themselves not fitting so well in typical organisations. And so they can tend towards entrepreneurship as a tool to change the world but also in order to regulate their own working conditions more, explains David. “They can't find a place to fit, so they create an environment that is ideal for them,” says David. He continues to explain that he has done exactly that, for the same reason. “Why I say coworking is not quite meeting the potential that is available, is because there's so much potential and knowledge in coworking, but it's relatively untapped and we could be doing so much more,” says David. “There's so much purpose in coworking. But again, that purpose perhaps isn't being driven towards its own environment. It is understandably towards the mission of the individual's organisation. It's full of early adopters of change agents of people who care, in big letters – taking the word care and kindness and putting that at the core of what they do.” ## **How to create more neurodiverse spaces** According to David there are three main areas that coworking spaces can focus on to quickly create more inclusive spaces: design, communication, and nourishment. ### **Design** “In terms of design: colour impacts mood, emotion and cognitive function for everyone, but in a heightened way for someone who is neurodivergent,” explains David. Studies have shown it can energise, calm, or cause anxiety. David says that it is important to pay attention to the colours used in a space. In a coworking space it is important to ensure that the coworkers feel calm and safe. David says that the use of blue, green, pink, and brown are the most successful colours for such aims. “Avoid large areas of red at all costs,” cautions David, “it can trigger sensory overwhelm and it can lead to an increase in hyperactivity.” But, it is not just about the colour of the wall, but also the colour of the environment. Avoid harsh white light and stark, bare, white walls, says David. “It can increase anxiety because of their cold appearance.” If you aren’t keen on the idea of using colours like blue, green, pink, or brown, look at pastels and creams. “But also incorporate interesting design and tactile elements like plants and natural materials,” says David, “it helps us feel more connected to nature, which also helps the rhythms in our brain.” ### **Communication** An important typical way of communicating is through signs, especially as a large percentage of neurodivergent people have language processing issues of various kinds and can even be [non-verbal.](https://www.medicalnewstoday.com/articles/non-verbal-autism?ref=londoncoworkingassembly.com) David says that signs are important for two reasons: 1. **Signs create psychological safety.** Coworkers are able to know what is happening in and around a space and it allows them to express their intentions. 2. **Signs create permission signalling for others.** This ensures that others are aware of what coworkers are signalling without them having to say a word. “A simple sign that says ‘quiet zone’ or ‘library’ on it can be a valuable asset in a quiet area.” David explains that it allows people to implicitly understand the intention of the space. It gives a soft tool to allow someone to feel empowered to ask for quiet or simply point to the sign when other coworkers are ignoring the purposefulness of the area. This gives neurodivergent people the opportunity to control their area without having to be in an uncomfortable situation. When events are being arranged, issuing clear instructions helps neurodivergent people. This can be in the form of digital communications, but also signage on the days. It allows them to know beforehand what to expect, but also guides without having to speak to others. David explains that it is ideal for the signs to be clear, in an easy to read font, black text on pastel unpatterned background, left justified when there's a body of text (makes it easier for someone with dyslexia to find the start of the next line), and with no decoration to distract from the important information. ### **Nutrition** “This might not be something that comes to mind immediately,” says David, “but communication around food is very important for the neurodivergent.” “If you're going to provide food for people, be aware that there are aversions and allergies in particular neurodivergent populations. The best way to approach this is to provide advance notice of the food—not just the types of meals that will be served, but that people are allowed to bring their own should they not want to consume the available food,” says David. It is necessarily not about the food that will be served, but rather that clear communication is provided around it. This helps neurodivergent people to plan ahead and prepare anything they should need – it also allows someone to feel comfortable that their needs are understood and also that by bringing their own if necessary, they will not be ‘othered’ (aka shamed) due to their veering from the program. “Be mindful,” says David. “Certain Neurodivergent conditions align closely with intolerance for things like dairy and gluten, so approach food provision more mindfully”. ## **How to know if you have you been successful** “The best way to know if you have been successful in your efforts to provide a more welcoming space for the neurodivergent is simple,” says David. Ask. Think about different ways to ask, and remember that some people will love to chat, while others will want to provide feedback anonymously, explains David. Some people even prefer to do so digitally. Make use of all your different channels. “That's why community managers are so important. They get to know people, and there'll be people you'll be able to have intimate one to one conversations with, and then there'll be the more general canvassing the population,” says David. Ask things like: 1. What accommodations can we make for you? 2. How can we support you better? 3. How can we do more? David explains that these types of questions tend to show a coworking space where their weaknesses lie, but can also indicate the strengths of a place. “Often you find that people say they like a certain element and would like to see more thereof.” A telltale way to see if your space is moving in the right direction, is by seeing fewer recommendations. “But,” says David, “you have to ask with a willingness and an open heart, without sensitivity, because if you don't get that feedback, you can't improve.” Running a space comes with many challenges, but that means that we need to work harder to ensure that our coworkers aren’t affected by these challenges. Having a space that caters to the neurodiverse population can be beneficial to the whole coworking community. “Being mindful of your neurodivergent coworkers can bring many new elements to a coworking space that will benefit everyone else too,” concludes David. ### The Coworking Assembly Guide to The Workspace Design Show 2023 URL: https://londoncoworkingassembly.com/the-coworking-assembly-guide-to-the-workspace-design-show-2023/ Last updated: 2026-03-19T20:29:20.000Z In this post, we'll guide you through registering and making the most out of the[ London Coworking Assembly](https://londoncoworkingassembly.com/%5F%5Ftrashed/) community at the[ Workspace Design Show](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) at the Business Design Centre at the end of February 2023. ## **How to get the best from the Workspace Design Show 2023** [The Workspace Design Show](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) gathers the UK's workplace interiors community to investigate the experience of tomorrow's workspaces. Creating environments that encourage creativity and innovation while being dynamic enough to accommodate flexible working models is essential. The event will combine networking, thought leadership, and the most recent products to transform our country's offices. The Workspace Design Show and each Coworking Breakfast Show are **free,** but you must register for each part to enter the event. As a London coworking space owner or operator, we urge you to bring as many of your team as possible to this free two-day event. You will hear about the problems and successes of industry peers from London and Europe and the latest on topics like space design, community and equity. **We know going to industry events can get quite unaffordable, with ticket prices, travel, staff cover for your coworking space and time off-site.** Nonetheless, this two-day event is packed with cutting-edge conversations to help your coworking business without the high price tag of getting in. The UK is currently facing substantial economic challenges. London's coworking industry is well-positioned to help people make the best of their local communities and personal economic destiny. The more we connect locally, the stronger the local economic ecosystems will be for our coworking businesses and members. ## **What is happening, and when?** The[ London Coworking Assembly](https://londoncoworkingassembly.com/%5F%5Ftrashed/) (LCA) will run TWO Coworking Breakfast Show events at[ The Workspace Design Show](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) 2023 - here is how to Register and RSVP: --- ### 1\. Register for the main show ### 2\. Pick your LCA Breakfast ### 3\. RSVP for your LCA Breakfast [Register Here](https://registration.gesevent.com/survey/29napt742208g?ref=londoncoworkingassembly.com) [Pick here](https://londoncoworkingassembly.com/events/) [RSVP here](https://londoncoworkingassembly.com/events/) --- Because our events are part of the Workspace Design Show, you need to register for the main event and our events - you can do[ that here](https://registration.gesevent.com/survey/29napt742208g?ref=londoncoworkingassembly.com). **Day one is** \= Designing a Coworking Space in 2023: Making the most of your space -[ RSVP here](https://londoncoworkingassembly.com/events/designing-a-coworking-space-in-2023/). **Day two** \= DEI – Beyond the Buzzwords -[ RSVP here](https://londoncoworkingassembly.com/events/eca-idea-handbook-and-neurodiversity/). You are welcome to attend both LCA Breakfast Show events if that works. Also, you can come to Workspace Design Show only - we'll be there all day on both days. ## **Getting the Most Out of Your Attendance** What we have always done best at the[ London Coworking Assembly](https://londoncoworkingassembly.com/%5F%5Ftrashed/),[ Coworking Values Podcast](https://londoncoworkingassembly.com/podcasts/) and projects are to connect people and ideas. Connecting with fellow community managers, space owners, and operators of every shape and size in the London coworking industry will help you advance your business goals and those of the people who make up your community. People are coming from across the UK and Europe coworking industry to meet and take part in the two-day event. It will be a fantastic and diverse gathering of voices from all segments of the coworking, flexible workspace and office industries. --- The two Breakfast Shows we've planned are incredible, and the conversations you'll hear will blow your mind. **MOREOVER,** Your connections and discussions will help you connect with the value and magic of the London Coworking Assembly community before, during, and after each event. Since 2014 we've been organising informal meet-ups for people who run London coworking spaces, and the support and connection generated between those people have seen them through in good and bad times. Since 2018 we've run over 30 London Coworking Assembly Breakfasts Shows at coworking spaces, London universities, Local Town Halls and the[ **Herman Miller**](https://g.page/herman-miller-london?share&ref=londoncoworkingassembly.com) showroom.And if you need to get some work done while at the event, you can find a[ Nook Pod](https://nookpod.com/?ref=londoncoworkingassembly.com) to work in or go to the on-site cafe. --- ## The Workspace Design Show London 2023 [![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/2026/03/wsdsevent.jpg)](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) ### **The Workspace Design Show brings together the UK’s workplace interiors community to explore the experience of tomorrow’s workspaces.** What will shape tomorrow’s workspace? Now more than ever, the future is based on togetherness, collaboration, and the spirit of cooperation. Workspaces must create environments that foster creativity and innovation while also being agile for the flexible working models that people require. ### Monday 27th February 09:30 am ## Designing a Coworking Space in 2023: Making the most of the space you have ![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/2026/03/coworking-flyer-bernie-2023-wds.png) ### **Coworking brings various people together into a workspace designed to help them work and form connections.** Coworking spaces are unique from other working environments as they strive to create a sense of belonging and form a community in a new area. They are welcoming, inclusive and unique, with different elements such as workstations and office utilities. Designers consider the client's needs when creating the space, incorporating warm tones into the workspace and ensuring there is a set level of comfort and accessibility for everyone. The current working mindset is starting to question the "normal" way of working, as people want a more flexible and relaxed work-life balance. This makes coworking spaces attractive as they can form meaningful connections with other people from different companies for work and genuine relationships. The LCA is excited to be a part of the [Workspace Design Show](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com), taking place here in London. ### **We will host “Coworking: Making the most of the space you have” with:** [Karen West-Whylie](https://www.linkedin.com/in/karen-west-whylie-a846abb6/?ref=londoncoworkingassembly.com), Founder of [Three-Sixty Workrooms](https://threesixtyworkrooms.com/?ref=londoncoworkingassembly.com) and an expert in starting new local workspaces. [Marc Navarro](https://www.linkedin.com/in/marcnavarro/?ref=londoncoworkingassembly.com), an expert in design principles and co-lead of[ the Coworking Spain](https://coworkingspain.es/nosotros?ref=londoncoworkingassembly.com) Conference. [Pauline Roussel](https://www.linkedin.com/in/paulineroussel/?originalSubdomain=de&ref=londoncoworkingassembly.com) \- cofounder of[ Coworkies](https://www.coworkies.com/?ref=londoncoworkingassembly.com), has visited over 400 coworking spaces worldwide. [David O’Coimin](https://www.linkedin.com/in/davidocoimin/?ref=londoncoworkingassembly.com), the Founder - Director of [Nook Wellness Pods](https://nookpod.com/?ref=londoncoworkingassembly.com), is an expert in designing space to accommodate people’s needs. [MATT PR](http://matt-pr.com/index.html?ref=londoncoworkingassembly.com) founder [Aceil Haddad](https://www.linkedin.com/in/aceil/?ref=londoncoworkingassembly.com) will lead this extraordinary panel. ### Tuesday 28th February 09:00 am ## DEI - Beyond The Buzzwords --- --- ![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/2026/03/bernie-new-flyer-feb-2023-small.png) ### **Community, equity and inclusion, traditionally known as DEI, are needed to create an empathetic, accepting and progressive working environment.** DEI is essential for fostering a culture of collaboration and respect amongst all communities and demographics in the coworking movement. Historically, the workplace has been a breeding ground for toxic masculinity, inhibiting marginalised social group members from thriving in their workplace and professional careers. DEI is necessary to create open and honest communication with others, such as addressing uncomfortable topics such as menopause. Making sure everyone's perspective is heard, and they feel like valued participants in the conversation contributes to nurturing a working environment that's inclusive to all. ### **But how do we go beyond the buzzwords?** The European Coworking Assembly has created the IDEA handbook. A guide on implementing inclusion, diversity, equity, and accessibility into workplaces, the handbook also explores how to approach these conversations with compassion and respect. It’s a small step but the beginning of making a substantial and impactful change. ### **The**[ **London Coworking Assembly**](https://londoncoworkingassembly.com/%5F%5Ftrashed/) **is excited to participate in the** [**Workspace Design Show**](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) **in London.** The panel for this event will include the following: [Neil Usher](https://www.linkedin.com/in/neilusher/?ref=londoncoworkingassembly.com), author of [Unf\*cking Work: How to Fix it for Good](https://www.amazon.com/Unf-cking-Work-How-Good/dp/1785359517?ref=londoncoworkingassembly.com) [Kate Usher](https://www.linkedin.com/in/kateusher/?ref=londoncoworkingassembly.com), Menopause & Gender Equity Consultant at [Menopause in Business](https://www.linkedin.com/company/menopause-in-business/?ref=londoncoworkingassembly.com) [Shazia Mustafa](https://www.linkedin.com/in/shaziamustafa/?ref=londoncoworkingassembly.com), Centre Director, [The Granville](https://www.thegranville.org/?ref=londoncoworkingassembly.com) [Kofi Oppong](https://www.linkedin.com/in/kofioppong1/?ref=londoncoworkingassembly.com), Founder of [Urban MBA](https://urbanmba.co.uk/?ref=londoncoworkingassembly.com) [Lucy Mcinally](https://www.linkedin.com/in/lucymcinally/?ref=londoncoworkingassembly.com), Founder and Content Marketer at […And So Forth, ](https://www.linkedin.com/company/and-so-forth/?ref=londoncoworkingassembly.com)will lead this panel of change-makers. We would also like to give a big thanks to our co-producers [Nook Wellness Pods for](https://nookpod.com/?ref=londoncoworkingassembly.com) this event. [Jeannine van der Linden](https://www.linkedin.com/in/jvanderlinden/?ref=londoncoworkingassembly.com) and [Bernie J Michell](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) will launch the ECA IDEA Handbook at this event. You can visit the European Coworking Assembly website to learn more about the handbook. ### Collaborative Movements For A Better Future URL: https://londoncoworkingassembly.com/collaborative-movements-for-a-better-future/ Last updated: 2026-03-19T20:29:20.000Z “Inclusion, Diversity, Equity, and Accessibility are essential elements of collaborative movements. It's like the foundation for all operations… It doesn't make sense to me, other than for it to be seen as a blueprint for humanity” When asked what inclusion and diversity mean to her, [Ashley Proctor](https://www.linkedin.com/in/ashley-m-proctor/?originalSubdomain=ca&ref=londoncoworkingassembly.com), a global coworking movement leader, activist, and advocate, responded. She also adds that she thinks of this in such a big picture way, that all of these smaller elements, the initiatives that everyone takes to improve, are all essential in an ongoing effort. ## **Growing up surrounded by a caring community** Ashley recalls her parents caring deeply about their neighbourhood, working on collaborative service projects, and treating everyone in the community with respect as she grew up. And as a teenager, she also connected with the anger, disillusionment, and frustration she felt with modern systems and how they were governed. This led to a lifetime of direct action, activism, and lobbying, beginning at college, where she was a natural problem solver and early entrepreneur. Moving to a large metropolis exposed her to hundreds of other perspectives, cultures, religions, and backgrounds, inspiring her to seek even more knowledge. She says that it is energising to be in community with other organisers and activists working for justice, out in the streets, and inside City Hall. People who took direct action inspired Ashley to become more involved in systems change as a social entrepreneur. ## **Taking direct actions** Ashley wishes to see more people actively designing the future we want, creating brave and safe spaces to address these concerns, and partnering with our neighbours. She also wants to see people get involved, first by speaking up (if they can safely) and then also by taking an action to keep the momentum going. Stepping up could even include stepping aside, and making place for new leadership, for mentorship possibilities, for reverse mentorship, as well as truly listening to and engaging the youth. They are the future leaders. Finally, Ashley believes that philanthropic culture needs to evolve towards an alignment in solidarity, in which we change our perspectives from helping those in need to building strong and resilient systems of support for everyone. This is a fantastic opportunity to disrupt the status quo and rebuild in a fresh way. People must believe that their activities matter, and focus on their own commitments and accountability. They must also prioritise Indigenous rights, land ownership and stewardship. We must engage with youngsters to empower them and put their ideas and practises into action, even before they have power to make great changes themselves. ## **Collaborative movements through The Coworking IDEA Project** When asked what resources she recommends for learning about how people can take action - Ashley mentions [The Coworking IDEA Project](https://coworkingidea.org/?ref=londoncoworkingassembly.com), an informal organisation dedicated to the inclusion, diversity, equity, and accessibility in the coworking movement. The project is an excellent method to initiate discussions on race, gender equity, decolonization, and other important issues. It is adaptable and can be used by a coworking space, a small business, a growing team, an alliance, or a large company.. It serves as a reminder that these conversations need to be ongoing and that the work is never truly over. Ashley also iterates that we can bring that knowledge back to our local organisations and put it into action as we collaborate worldwide. It is all about our intention, taking the initiative, and having the courage to consistently practise our values. Listen to the conversation [here](https://londoncoworkingassembly.com/podcast/collaborative-movements-for-a-better-future/). ### Collaborative Movements For A Better Future URL: https://londoncoworkingassembly.com/collaborative-movements-for-a-better-56d/ Last updated: 2026-04-04T09:39:03.000Z Collaborative Movements For A Better Future 0:00 /200 1× Join us as we welcome back Ashley Proctor, coworking maven, serial entrepreneur, global coworking movement leader, and advocate for Diversity, Inclusion, and Equity talks with Tash Koster-Thomas, Director of DEI at European Coworking Assembly. In this episode, Ashley and Tash discuss how Inclusion, Diversity, Equity, and Accessibility should be the blueprint for humanity and the foundation of everything we do, in conjunction with the launch of the Coworking IDEA Handbook. And how important it is to keep talking about it, now more than ever as society fights back against societal injustices. That we are on the threshold between the old and the new, and we must actively choose to build the future that we desire. We must step up and take on roles at city hall as well as leadership positions in our own organisations. Stepping up could mean stepping aside to allow for new mentorship leadership, opportunities for reverse mentorship, and listening to and engaging the youth. Links: Coworking IDEA Project Creative Blueprint Breaking the Distance Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Collaborative Movements For A Better Future URL: https://londoncoworkingassembly.com/collaborative-movements-for-a-better-f23/ Last updated: 2026-04-04T09:39:04.000Z Collaborative Movements For A Better Future 0:00 /200 1× Join us as we welcome back Ashley Proctor, coworking maven, serial entrepreneur, global coworking movement leader, and advocate for Diversity, Inclusion, and Equity talks with Tash Koster-Thomas, Director of DEI at European Coworking Assembly. In this episode, Ashley and Tash discuss how Inclusion, Diversity, Equity, and Accessibility should be the blueprint for humanity and the foundation of everything we do, in conjunction with the launch of the Coworking IDEA Handbook. And how important it is to keep talking about it, now more than ever as society fights back against societal injustices. That we are on the threshold between the old and the new, and we must actively choose to build the future that we desire. We must step up and take on roles at city hall as well as leadership positions in our own organisations. Stepping up could mean stepping aside to allow for new mentorship leadership, opportunities for reverse mentorship, and listening to and engaging the youth. Links: Coworking IDEA Project Creative Blueprint Breaking the Distance Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### A Deep Dive into the British History of Exclusive Spaces URL: https://londoncoworkingassembly.com/a-deep-dive-into-the-british-history-of-exclusive-spaces/ Last updated: 2026-03-21T16:31:14.000Z Author: Lucy McInally Kicking off 2023, the London Coworking breakfast show last month involved a brilliant workshop on the topic of fundamental human needs in a working environment in exclusive spaces. Host Mark Catchlove separated us into groups with a task to define what matters most in the workplace. Our group all agreed that feeling a sense of belonging is truly important. ![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/2026/03/adobe-stock.jpg) *Source: Adobe Stock* In a workspace, you either feel welcome or you don’t. You might be influenced by your coworkers, their personalities and interests that align with yours (or they don’t). Or maybe the lighting is (or isn’t) perfect, the amenities (are not) ideal, and the space (is not) accessible to you. Belongingness isn’t limited to working environments. Naturally, you want to feel comfortable in your own home. Public spaces should be inclusive too; when you’re walking down a street or hopping on a train, popping into a coffee shop or local supermarket. You don’t feel this way? These spaces haven’t been planned to meet your needs. Maybe they were designed a long time ago... In the Medieval period, community life took place within the walls of the thriving city and in the public eye, where merchants sold their wares, and buskers sang and played instruments within the hustle and bustle of activity. This is where the CBD - central business district - originates from. A commercial town centre. The economic male activities of the city were separated from the domestic female interests of home life. Merchants, landowners and clergymen, largely male, had the say on how space was used and by whom. Beyond the city walls, land was either occupied by the Church or owned by the monarchy and used for hunting and recreation. The 1604 Enclosure Act allowed greedy landowners to seize space on which they built impressive country dwellings which looked like Ancient Greek temples. The land surrounding it was cultivated to express the grand status of its occupants and marked by elaborate gates that controlled access. ![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/2026/03/adobestock_7241780.jpg) *Source: Adobe Stock* By the time of the Industrial Revolution, the British city became associated with technology and capitalism. Urbanisation took off big time; cities became dirty and overwhelmed, many workers lived in slum-like conditions of squalor. Poverty became associated with criminality. The creation of London [poverty maps](https://booth.lse.ac.uk/?ref=londoncoworkingassembly.com) categorised low income families as “vicious”. The wealthy and emerging middle-classes labelled the poor “immoral”. ![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/2026/03/screenshot-2023-02-01-at-16-36-47.png) *Source: London School of Economics. Map Description of London Poverty. (1898-9). North-Eastern District, London.* The Victorian city became so unhealthy that in the mid-1800s, a series of reforms were introduced to try and alleviate health and social conditions. Britain’s first council houses were built in 1869\. The 1830 public parks movement led to the creation of open green sites that provided the *lungs of the city.* Parks were designed to control how people navigate space and interact with each other (ever wondered why pathways are so narrow?). Statues of glorified individuals popped up in public spaces to enlighten the “common people” to change their behaviours, status and thoughts. A pledge of 500,000 “homes for heroes” was agreed to reward the working class who stepped up to defend their country after the first world war. More reforms were introduced to provide wider accessibility to healthcare, education and housing. The social housing schemes of the early to mid-twentieth century were designed to encourage human connection between neighbours. Flats often surrounded a central court and were linked together with external corridors known as “streets in the sky”. But this utopian version of community life was most likely the middle classes forcing their own expectations onto the working class. The formation of eleven New Towns surrounding London in the 1940s encouraged Londoners to leave the overcrowded city, with promises of access to nature and village-like neighbourliness. It was an attempt to mix different social classes together. New Towns were originally planned around a village green - the centre of community life. Yet, budget constraints scrapped the green in favour of building more houses. Britain’s industry was in turmoil by the end of the 1970s. Factories shut down and the ports were left derelict. Thatcher deregulated the financial market, known as the *Big Bang,* andLondon became a global financial capital. Government and landowners sold space to private companies. Gated communities popped up in London’s financial districts, Docklands and the East End, to safely house its well paid workers. ![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/2026/03/adobestock_13795474.jpg) *Source: Adobe Stock* In our contemporary world, private companies still hold a lot of power over space. For instance, Battersea Power Station, which stood empty since 1980, was bought by a group of Malaysian investment companies forty years later. Whilst the process of restoring the building to its former glory was considerate, the treatment of its people was not. The community has been priced out, replaced by individuals who bring more wealth to the area. A smattering of celebrities have snapped up the multi-million pound sky villas that top the power station. The revamped area includes a recently opened shopping mall, expensive restaurants and coffee shops, a pricey ice rink opens at Christmas and a costly fireworks show is held in November. The community is hailed “an inclusive neighbourhood”, but the people who once lived here have been displaced and can’t come back to the area they once called home. It’s too expensive. This space has not been developed for them. You might not feel it’s for you either. ![](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/2026/03/adobestock_550910504-1.jpg) Source: Adobe Stock So, no wonder you don’t feel comfortable when you walk across a square or through a park. Or you step into a store, or an office. This space hasn’t been designed for you, it was created for someone else. It might have been planned centuries ago. Or maybe it has been developed with you in mind, then perhaps you don’t feel excluded. Nonetheless, designers, developers and architects of current and future projects should do better. Users ought to challenge the way things are. If we all work together, listen to one another and understand each and every person’s needs, we could collaborate to build a better future that’s truly inclusive to all. --- ## Sources and reading list **Most of the source content in this article comes from my Masters dissertation, and the books I used for research.* - Roy Rosenzweig and Elizabeth Blackmar. The Park and the People: A History of Central Park. (1992, New York: Cornell University Press). - Tom Williamson. Polite Landscapes: Gardens and Society in Eighteenth-Century England. (1995, Gloucester: Sutton Publishing). - Tricia Kang. “160 Years of Central Park: A Brief History”. - Suzie L. Steinbach. Understanding the Victorians: Politics, Culture and Society in Nineteenth-Century Britain (2012, London: Routledge). - Maureen Flanaghan. Constructing the Patriarchal City: Gender and the Built Environments of London, Dublin, Toronto and Chicago. (2018, Philadelphia: Temple University Press). - John Broughton. Municipal Dreams: The Rise and Fall of Council Housing. (2019, London: Verso). - Anna Minton. Ground Control: Fear and Happiness in the Twenty-First-Century City. (2012, London: Penguin Books). - Lynsey Hanley. Estates: An Intimate History. (2012, London: Granta Books). ### Lucy McInally: Intergenerational Living URL: https://londoncoworkingassembly.com/intergenerational-living/ Last updated: 2026-03-19T20:29:21.000Z Community is one of the most important aspects of coworking and one which many coworking spaces focus on, especially in regard to intergenerational living. But, communities ought to exist everywhere and everyone should be able to feel like they belong in the spaces that they use. When it comes down to the way physical spaces have been designed and planned, in many cases, designers, developers and planners haven’t considered the needs of every single user. Many individuals are left out of the conversation, including those from varying economic backgrounds, genders, race, sexualities, ages, abilities and many more. [Lucy McInally](https://www.linkedin.com/in/lucymcinally/?ref=londoncoworkingassembly.com) is the founder of […And So Forth](https://www.andsoforth.co.uk/?ref=londoncoworkingassembly.com), and has a Masters Degree in Interior Design from the Glasgow School of Art, where she focused on the topic of intergenerational living, after she worked with the City Region Deal Stirling & Clackmannanshire to help deliver inclusive growth deal projects. Her passion lies in talking about inclusive and intergenerational spaces. Lucy now works with service providers in the coworking and coliving sectors. To her, looking to the future is the most important. The London Coworking Assembly spoke to Lucy and this is what she had to say about inclusive and intergenerational planning. ## **Ageing population** The global population is living longer. It is important to ensure that all generations are comfortable in private and public spaces, and they can continue integrating in public life. Yet, this becomes challenging when the world around us isn't necessarily designed for people who are getting older. “Buildings and public spaces are designed to push people out of community life once they reach a certain age. Once an individual’s health diminishes, they may go to live in a care home, but these facilities are often situated outside of a town centre. With that,a sense of independence is lost, whereas having more independence would likely lead to a healthier, longer life,” explains Lucy. Many residential houses are not suitable for people as they age. Older people might not be able to climb the stairs, and require the use of ramps to access their homes. There's a lot of fixtures, fittings and design aspects of a typical home, which are not catered for someone who's in a wheelchair, for example. Take for example the light switches on the wall, they are usually placed quite high and someone who makes use of a wheelchair might not necessarily be able to reach it. So someone who wants to continue living in their family home as they grow older might need to adjust their home to better suit their needs. There are many ways in which a building can be inclusive, like having easy access, or being close to transport facilities. Most people won’t be able to afford to make changes in their home, so it is important that developers build with the future in mind. Lucy is determined to bring awareness to this. It is important for people to have the ability to choose how they live as they grow older. Coliving is a great option for people who’d like to transition from a single dwelling occupancy home to a community oriented neighbourhood, and one that can empower an individual’s sense of independence and freedom. Slowly, the conversation around senior living or coliving for the over 50s market is happening. ## **Intergenerational planning** Intergenerational refers to mixed generation or multi-generational spaces – spaces that are designed for older and young people to come together. For instance, a home for older people might also include spaces for a nursery for children, a gym for students or a cafe for everyone to use. The University of Stirling, where Lucy worked at in 2019, is home to a worldclass Dementia Services Research Center, which employs a full time team of architects who research how to design spaces that are suitable for dementia patients to live and thrive in. Lucy explains that “at the University of Stirling they were researching to develop an intergenerational village which was designed for the needs of older people with dementia, who can stay integrated in the community.” ## **Designing for the future** “I have met people who have started thinking about designing for their future,” says Lucy, including an architectural tutor from the University of Stirling who started redesigning her entire home to mitigate the risks associated with ageing, such as dementia. The reason why her focus was so heavily on dementia, explains Lucy, is that studies have predicted that dementia cases will triple by 2050\. With that in mind, the tutor created a space that has loads of textures to keep her and her husband’s mind stimulated, and also focused heavily on lighting. People diagnosed with dementia are sensitive to light, and need to navigate spaces with more natural light, so it was an important aspect to focus on. Looking at how people interact with everyday spaces, buildings and interior design is an important discussion to be had. Lucy has dedicated many hours of her time studying and writing about ways to design more inclusive spaces. One thing she found interesting was how important community is in the coworking and coliving sector. She explains that it plays an integral role in how coworkers react to a space, as well. We have given Lucy a regular slot on our blog page. So look out for more conversations surrounding the planning of a space and ensuring that it is inclusive and accessible to all generations. ### Rural coworking - New shifts, Old Values URL: https://londoncoworkingassembly.com/rural-coworking-new-shifts-old-values-a14/ Last updated: 2026-04-04T09:39:04.000Z Rural coworking - New shifts, Old Values 0:00 /200 1× Bernie and Jose are back with [Maria do Céu Bastos](https://www.linkedin.com/in/mariacbastos/?ref=londoncoworkingassembly.com) in this new Coworking Values Podcast episode. Maria is a freelance translator. She works in legal and technical translation, localization, and transcreation and has specialized in terminology and terminology management tools. Maria is now the ambassador of Portugal to the European Rural Coworking Project. Jose is an Entrepreneur, Co-Founder of[ Aurora Coworking Network](https://acn.coop/?ref=londoncoworkingassembly.com) in Slovenia, and a member of the [European Rural Coworking Project](https://ruralcoworking.org/?ref=londoncoworkingassembly.com) Management team. Join Bernie, Jose, and Maria as they talk about new shifts within the Rural Coworking communities. They also chat about how the old coworking values are helping coworking communities navigate through these shifts. Links: [Jose on Twitter](https://twitter.com/joseamorales?ref=londoncoworkingassembly.com) [Lincoln Island](https://lincolnisland.com/?ref=londoncoworkingassembly.com) [Aurora Coworking](https://www.auroracoworking.com/?ref=londoncoworkingassembly.com) Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### How Have The Recent Societal Disruptions Transformed The Coworking Model? URL: https://londoncoworkingassembly.com/societal-disruptions-transformed-coworking-model/ Last updated: 2026-03-19T20:29:21.000Z ## **Don’t miss the Coworking Symposium 2022!** Leading up to the [Coworking Symposium 2022](https://www.coworkingsymposium.com/?ref=londoncoworkingassembly.com), a scholarly conference on coworking and flexible workspaces we sat down with event organiser, [Marko Orel](https://www.linkedin.com/in/markoorel/?originalSubdomain=cz&ref=londoncoworkingassembly.com) to discover all about the conference and what attendees can expect from this year’s event. ## **Who is Marko Orel?** Marko Orel is an organisational sociologist who works as an assistant professor and a head of the [Centre for Workplace Research (CWER) ](https://im.vse.cz/workplace-research/?ref=londoncoworkingassembly.com)at Prague University of Economics and Business. He specialises in exploring the changing nature of the workplace and the transformation of work and work-related processes. In addition to that, Marko is currently exploring experimental, qualitative research methodologies. He recently guest-edited a special issue on workplace transformation at Emerald’s Journal of Corporate Real Estate, edited a volume on flexible workplaces that Springer Nature has published, and has published several chapters and research papers in journals such as World Leisure Journal, Mobile Networks & Applications, Review of Managerial Science and others. Prior to this, Marko spent a decade researching coworking spaces and now he is hyper focused on digitalisation of the work environment and work space. Today is predominantly focused with the use of immersive technologies, such as virtual realities. ## **What is the Coworking Symposium?** The Coworking Symposium was built on a non-profit basis, making it possible for attendees to learn admission free! This is thanks to event funders; co-financed by the Prague University of Economics and Business, and COST Action 18214 'The geography of New Working Spaces and the impact on the periphery', which is funded by the European Union. Marko explains that this year’s Coworking Symposium will be tackling various topics including developmental aspects in the post-pandemic world, collaborative and networking perspectives, HRM and other contemporary issues. Attendees at the symposium can look forward to discovering the latest insights from the most recent studies on the practical developments of coworking and the flexible workspace industry. Following the successful first and the second edition, the theme for the Coworking Symposium 2022 will take a deep dive into the transformation of the coworking model over recent years and also discuss the future perspectives of the model in the post-pandemic world. The on-site and hybrid event will take place in Prague, Czechia. While the last symposium had two modules – a scholarly and industry model – this year’s edition will have a major focus on recent studies and findings that are relevant to the field of coworking and flexible office research. ## **Why the focus on disruptions and transformation for the coworking model?** As everybody will know, the last few years have been turbulent and uncertain for everybody across the globe, and the coworking industry is no different. Marko tells us how the disruptions of the pandemic, then followed by the disruption of peace in Ukraine, has catapulted the industry into adapting fast and essentially having to transform the model for coworking for a world facing constant disruptions. “The Pandemic and war driven disruptions naturally correspond with society disruptions and have a knock on effect for many industries. For example, the invasion of Russia in Ukraine led to a strong response from coworking communities to support Ukraine knowledge workers. A lot of coworking spaces across Europe have welcomed in an influx of new individuals. This is one of the positive outcomes through coworking to a disruption like war, we quickly have to adapt and transform our models and culture in coworking environments.” In a world of constant disruption, events like this give us an opportunity to understand the true research into the coworking and work industry so that we can learn and build our models from them. ## **What can you expect from the speaker line-up?** Marko tells us that the [speaker line-up](https://www.coworkingsymposium.com/?ref=londoncoworkingassembly.com) for this year encompasses a diverse group of 27 speakers from across Europe and other parts of the world. One exciting reason the talks will give attendees the most helpful takeaways is that all the lectures are given by researchers who have published papers and have already made a massive impact as researchers in their fields. “Each speaker brings an equally important topic, and what’s truly fantastic is that all contributors are part of a strong connected community through the COST Action 18214 network. For all speakers, the symposium gives us the opportunity to all come together to address the key learnings and navigate a way for evolving in the future,” says Marko. Majority of the speakers will be presenting live in Prague, but due to the pandemic and health-related measures, the onsite attendance will be limited. But thankfully, the great news is that the conference will also be held virtually, meaning that you can access and attend from anywhere in the world. The symposium has a regular conference part, two workshops and an evening event. Check the programme for the sessions you don’t want to miss! ## **Keen to attend?** If you’re attending virtually you can expect to call in to the symposium and watch the conference lectures and workshops in real time. Upon registering, you can expect to receive the virtual attendance link one day before. Don’t miss this incredible opportunity to learn and navigate the coworking world with a world-class line-up of speakers. Join us on 8 December from 09:00 am CET. Register and secure your spot free of charge [here](https://www.coworkingsymposium.com/?ref=londoncoworkingassembly.com). ### "Always in Beta" - The All New Coworking Values Podcast is here! URL: https://londoncoworkingassembly.com/always-in-beta-the-all-new-coworking-ca9/ Last updated: 2026-04-04T09:39:04.000Z "Always in Beta" - The All New Coworking Values Podcast is here! 0:00 /200 1× Join [Bernie J Mitchell](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) and[ Jose Antonio Morales](https://www.linkedin.com/in/lijoseamorales/?ref=londoncoworkingassembly.com) in this episode where they take us a bit down memory lane of how the Coworking Values Podcast started and where it is currently heading. Aptly titled: "Always in Beta", Bernie talks with Jose about how can they take the Coworking Values podcast in a better direction. From tackling niche topics and thematic approaches to building an interactive community in Discord. To take Bernie's friend - David Bowie's words: "I don't know where we're going from here but we can promise you it won't be boring" Tune in with them and find out all about "The All New Coworking Values Podcast" Links: Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Vibushan Thirukumar: At One with the Community URL: https://londoncoworkingassembly.com/lca-vibushan-oru-at-one-with-the-community/ Last updated: 2026-03-19T20:29:22.000Z Joining us at our virtual table is [Vibushan Thirukumar](https://www.linkedin.com/in/vibushan-thirukumar-b6780825/?ref=londoncoworkingassembly.com), Chief Executive Officer & Co-Founder of [Oru Space](https://www.oruspace.co/?ref=londoncoworkingassembly.com). Vibushan, fondly known as Vib, talks about the journey of [Oru Space](https://www.oruspace.co/?ref=londoncoworkingassembly.com). According to him, Oru is a Tamil word that means “at one”. ## The background of Oru Opened in 2020, Oru is perfectly placed in Zone 3, southeast London, in a pleasant neighbourhood with beautiful scenery and parks. The first phase of Oru started with a cafe, and a few months before opening, the team started hearing about COVID, ultimately leading to the total worldwide shutdown. Oru was not exempt from the lockdown and had to shut down only eight days after opening its doors. For Vib, the initial plan was to open an eco-hotel in Sri Lanka, which ultimately didn’t happen. Upon his arrival in Sri Lanka, he says that everything that could go wrong went wrong. Upon their return to London, Vib and his co-founder Paul realised how impractical an idea it was to try and get into hotels when they’d had no prior experience working for a hotel company. The pair ultimately realised that coworking is where their passion and knowledge came together perfectly. ## Transforming a rusty building into a multipurpose coworking space Originally an old building, the transformation of Oru wasn’t an easy project. Vib and Paul worked with architects and people from various professions to transform Oru into what it is today. But what came with that was the process of scrutiny of every decision that would result in the business becoming what it is today, with a beautiful yoga studio inside the business. The coworking space includes unique features with its wellness studio, vintage furnishings, and even a piano. ## Staying afloat during COVID When asked whether he was anxious or worried about finances during COVID, Vib explains that he wasn't. His primary focus was on making it work one thing at a time. Improvements were continually made along the journey. Apart from a bounce-back loan of 50,000 pounds, the Oru team didn’t seek out any other help during the pandemic. Because the company was new, the team did not qualify to receive any government help. *From The Millennium Falcon to Oru, a Coworking, Wellness and Foodie heaven* The space for Oru came about when Vib and his team decided to bid for a project in Sutton that formed part of a major regeneration scheme, a space that is 45,000 square feet. It's a huge building on Sutton High Street next to where he grew up in Kingston. Prior to this, Vib developed a mega business plan that translated into a plan with everything on one spreadsheet. He recalls the planning phase as being rather extensive, with colours, timelines, numbers, revenues, KPIs, and many more key areas for the business. Fast forward to 2022, Vib and Paul are now in an exciting space; with incredible coworking facilities, a café, and a yoga studio. The Oru team plans to take hospitality, well-being, and coworking to a new level in Sutton. The duo also have plans to transform the building’s huge rooftop to feel and look and function a like a mini nature reserve. A unique feature like this will bring something new and exciting to Sutton and the South London region. To listen to this insightful conversation and to learn more about Oru, visit: ### Neil Usher: Can Coworking Un£u€k WORK? URL: https://londoncoworkingassembly.com/neil-usher-can-coworking-unuk-work-535/ Last updated: 2026-04-04T09:39:04.000Z Neil Usher: Can Coworking Un£u€k WORK? 0:00 /200 1× In this episode, Neil Usher is back with us to talk about how can coworking actually solve many of the issues that arise at work. And while it may not solve all of them, what contribution can it make? [Neil Usher](https://www.linkedin.com/in/neilusher/?ref=londoncoworkingassembly.com) is the author of [Unf\*cking Work: How to fix it for good](https://www.amazon.co.uk/Unf-cking-Work-How-good/dp/1785359517/ref=sr%5F1%5F1?crid=39XGGFI34Z4FC&keywords=Unf%2Acking+work&qid=1661970033&sprefix=unf+cking+work%2Caps%2C66&sr=8-1&ref=londoncoworkingassembly.com). Wherein he will share about in the upcoming [London Coworking Assembly Breakfast Show November 2022: Can Coworking un£u ](https://londoncoworkingassembly.com/events/london-coworking-assembly-breakfast-show-november-2022-can-coworking-unuk/) Join us by clicking on the link, and stay tuned for more information about the event. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Vibushan Thirukumar: At One With The Community URL: https://londoncoworkingassembly.com/vibushan-thirukumar-at-one-with-the-6d7/ Last updated: 2026-04-04T09:39:05.000Z Vibushan Thirukumar: At One With The Community 0:00 /200 1× In this episode, [Vibushan Thirukumar](https://www.linkedin.com/in/vibushan-thirukumar-b6780825/?ref=londoncoworkingassembly.com), Chief Executive Officer & Co-Founder of [Oru Space](https://www.oruspace.co/?ref=londoncoworkingassembly.com). Vibushan or Vib as most people call him talks about the journey of Oru Space. According to him, Oru is a Tamil word that means "at one". And this is how Oru Space grew to be a coworking space that embraces community and cooperation. Conscientious spaces for conscientious people. Spaces that are alive, breathing, and nurturing. They create extraordinary spaces that attract individuals and organisations that 'care,' combining 'profit' and 'purpose.' They are creating new and exciting ways of living and working in urban environments by committing to the development of innovative infrastructure. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### FlexWorld 2022: For the Future of Coworking URL: https://londoncoworkingassembly.com/flexworld-2022-for-the-future-of-coworking/ Last updated: 2026-03-19T20:29:22.000Z Coworking spaces are always looking to ensure that they are keeping up with the latest trends to ensure the best outcome for the future of work. Since the pandemic, coworking has grown immensely, and there is one event that no coworking space should miss. [FlexWorld 2022](https://flexworld.io/?ref=londoncoworkingassembly.com) is an event where the future of work meets coworking spaces, created and run by [OfficeRnD](https://www.officernd.com/?ref=londoncoworkingassembly.com). Cofounder of OfficeRnD, [Miro Miroslavov](https://www.linkedin.com/in/mmiroslavov/?ref=londoncoworkingassembly.com), shared some insights into what FlexWorld 2022 is all about and what can be expected from the in-person and hybrid event. The event is focused on getting both sides of the coworking industry – coworking space owners and service providers – under one roof to discuss the future of work, and possible solutions to ensure the road ahead is more manageable. ## **About OfficeRnD** OfficeRnD specialises in building tools for managing different types of workspaces, their biggest product, OfficeRnD Flex, is the leading coworking space management platform with more than 1000 customers worldwide. “Coworking spaces are using our software to scale their operations, to create excellent member experience, all packed into a solution that gives them access to everything they need to run a coworking business,” says Miro. During the pandemic they launched a product called OfficeRnD Hybrid, which allows corporations to manage their offices and to offer employees hybrid working solutions. “It's built around the idea of simplifying the scheduling nightmare that most companies are getting into today,” explains Miro. It ensures that the office space isn’t overbooked and ensures easy scheduling for team meetings, groups wanting to work together, and keeping the office less crowded. Miro says that their ultimate dream is to “connect these dots, and to also introduce a platform that essentially allows people to work from anywhere, whether that is the office, a coworking space, or home.” ## **What to expect from FlexWorld** The idea behind FlexWorld started as a way to get the different people from the real estate industry together. Flex spaces, coworking spaces, hybrid companies, landlords and anyone who roams within the future of work sector. The OfficeRnD team saw that there was a need to bring the world of the corporates and the coworking spaces together, in one room, to discuss what the future holds. “Having the worlds come together creates an important discussion that allows growth within the sector,” explains Miro. Miro says that getting everyone in the same room and talking about the future of work creates an opportunity for idea sharing and ultimately a better future. “At some point we decided that we want to create a conference where we can meet all parties that are involved in the future of work,” explains Miro. The main idea behind the conference is to talk about the future of work, technology, and how technology can help shape the future of work, as well as how the services and different amenities will all share the future of work. “It is fundamental that we look at what is important today, and what will be necessary tomorrow for the employees. For example, how to make the employees want to come to the office, but also to make it worth their while to spend their time at the office,” says Miro. Since the pandemic, going to the office means having a productive and collaborative work day. No one wants to spend time sitting at a desk, as employees are able to do that at home or in a coworking space. This is a free event that anyone can attend, whether you are a coworking space, a service provider, a freelancer, or hybrid worker, this event is created for you! The insight into what the future holds for work is an important discussion to be had by all that frequent the area. ## **They are keeping a secret** Creating technology that ensures better management of coworking and hybrid spaces is what OfficeRnD strives to do. When the OfficeRnD team sees a gap, nothing can stop them to create a solution that will make running a coworking space easier. When speaking to Miro, he told the [London Coworking Assembly](https://londoncoworkingassembly.com/%5F%5Ftrashed/) that FlexWorld 2022 is not just an event to discuss the future of work, but to launch a product that will be beneficial to the growth of coworking. “We will unveil a very interesting technology in my opinion,” said Miro, keeping us all on our toes. With the history that OfficeRnD holds, and the technology they have created to ensure easy coworking space management, it is sure to be something that makes running a coworking space smoother and manageable. Be sure to catch Flexworld 2022 on 20 September online and in person at [The Loading Bay Shoreditch](https://goo.gl/maps/74fXUmJJfwibdGQM9?ref=londoncoworkingassembly.com) from 13:00 BST. [Register for this free event on their website](https://flexworld.io/?ref=londoncoworkingassembly.com) to secure your place, and see what the future of work looks like. ### Simone Franke and Vika Zhurbas: Intro for Coworking Nativo URL: https://londoncoworkingassembly.com/simone-franke-and-vika-zhurbas-intro-f4a/ Last updated: 2026-04-04T09:39:05.000Z Simone Franke and Vika Zhurbas: Intro for Coworking Nativo 0:00 /200 1× For this episode, Bernie chats with [Simone Franke](https://www.linkedin.com/in/simone-franke-710021167/?ref=londoncoworkingassembly.com), the [Hopp.team](https://www.hopp.team/?ref=londoncoworkingassembly.com)‘s Chief Community Officer and the Founder and CEO of [Pappus](https://pappus.agency/?ref=londoncoworkingassembly.com) and [Vika Zhurbas](https://www.linkedin.com/in/vika-zhurbas/?ref=londoncoworkingassembly.com), President of the [Ukrainian Coworking Association](https://coworkingassociation.org.ua/standforukraine?ref=londoncoworkingassembly.com) and Project manager at [Workcloud24](https://workcloud24.com/?ref=londoncoworkingassembly.com). Simone and Vika talk about the upcoming Coworking and Coliving Meetup organised by the European Coworking Assembly: Coworking Nativo happening on the 7th of October 2022 at 11:00 – 20:00 WEST. Coworking Nativo is a linked, audience-led event with a goal: to bring together the Portuguese coworking community and friends. They will talk about how to return to coworking roots, what that means, and what is needed to do to adapt to the post-COVID world we now live in, which is constantly changing. To RSVP to the event, head on to [Coworking Nativo](https://www.eventbrite.nl/e/coworking-nativo-tickets-412267602497?ref=londoncoworkingassembly.com) and we hope to see you there. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### How Syncaroo Approaches the Pain Points of Coworking Spaces URL: https://londoncoworkingassembly.com/how-syncaroo-approaches-the-pain-points-of-coworking-spaces/ Last updated: 2026-03-19T20:29:22.000Z [Syncaroo](https://syncaroo.com/?ref=londoncoworkingassembly.com) is designed to make running your coworking space more efficient. Syncaroo offers integrations and tools to link your coworking platforms together to keep everything in sync. - Read: [Syncaroo: A Solution to all Space Bookings](https://londoncoworkingassembly.com/syncaroo-a-solution-to-all-space-bookings/) To successfully build a product that truly empowers coworking spaces to better manage their platforms, data and workflows, very specific pain points needed to be deeply understood and addressed. We spoke to [Hector Kolonas](https://www.linkedin.com/in/inztinkt/?ref=londoncoworkingassembly.com), cofounder of Syncaroo, to find out how they determine what coworking space operators need and how they address their pain points to offer them a product that makes running a coworking space easier, and more profitable ## **The pain points of coworking spaces** Hector starts off by explaining that “some pain points are really obvious, and others are deep below the surface. The obvious ones are the fact that spaces will always want more customers, more recurring revenue, increased sustainability, and a clear view of their operating expenses.” However, according to him there are less obvious things that have always been done in a specific way. Hector points to how systems work, “coworking spaces have always copy and pasted from one system to another, or had to send out 30+ emails to land a commercial client, and they have always had to manually update all of their profiles on listing platforms and space-booking apps.” “Those are the two areas of operator challengers that we look at resolving. Syncaroo is focused on helping workspace operators optimise their operations, their revenue, their reach, all while also reducing their overheads. We do so by helping to cut down the amount of manual, tedious, and error prone tasks that all spaces have to do every single day,” Hector explains. He also adds that there are other pain points within the industry, however these are the areas Syncaroo focuses on to reduce the stress of space operators. Automation allows coworking space owners to concentrate on ensuring that the community of coworkers are cared for, rather than spending huge amounts of time on admin tasks. “It allows coworking space owners and managers to focus on community engagement through improving partner relationships or improving engagement within their hyperlocal economy. These are the things that make coworking spaces not only survive, but thrive and really engage their local communities,” explains Hector. ## **Closing the gap in the market** Hector discovered coworking in 2013 when he had launched coworking spaces in suddenly-empty advertising agencies, after an economic collapse that hit countries like Cyprus, Greece, and Spain. He says that “having seen how successful and how quickly people who were suddenly unemployed came into these spaces and started collaborating, I bought into coworking at that point.” In autumn of that year a Forbes article appeared on what he was doing and coworking spaces started contacting him to ask for marketing assistance. Hector says that “by mistake, I launched an Airbnb for coworking spaces.” Though, he wanted to start a new venture. He realised that very little could stop other people from creating directories of coworking spaces, which would mean it’d become very competitive to be the platform that connected people and businesses to coworking spaces, and community operators would struggle to keep track of all their listings, leads and partnerships. So he pivoted and founded i[ncluded.co](https://included.co/?ref=londoncoworkingassembly.com), the coworking perks program used by about 800 plus coworking spaces around the world. Hector then moved to the United States to expand his member perks business there. It’s there that he realised that in both Europe and in the US, community managers were still hitting their heads against their desk with frustration about admin tasks, especially regarding marketing, lead generation and sales. So, Hector asked, why has this not been solved yet, and “I wrote a blog post in 2019 about how coworking spaces aren’t synced yet: [Building a Coworking Listing Sync-er-er](https://hectorkolonas.com/building-a-coworking-listing-sync-er-er/?ref=londoncoworkingassembly.com)” Hector wrote the blog to challenge the idea that no one has solved the issue of platforms syncing with one another. He knew that there were some technical difficulties to overcome and asked the readers to share their ideas with him. “A bunch of people from around the coworking world, tech world and investment sector reached out to me,” says Hector. It was through this blog that Hector met [Robert Kropp](https://www.linkedin.com/in/robert-kropp-b1b96718/?ref=londoncoworkingassembly.com), cofounder of Syncaroo. Together they founded Syncaroo, started building the business online, and then only meeting months later. They saw the frustration that community managers felt when it came to admin tasks that were part of running a coworking space. “Many felt and expressed that they weren't hired to copy and paste things from one system to another or to reply to emails. That wasn't why they took the job. That wasn't why they fell in love with coworking. And operators just wouldn't hire people to do them, after all it shouldn't be a full-time job that a human needs to do in the modern tech era,” says Hector. Hector adds that “obviously, digging deeper into it, since 2019, we've seen that the issue was going to become even more serious as the length of each stay shrank, and the frequency and quantity of the transactions increased. People started using space differently. It's safe to say that the way people engage and interact with spaces today is extremely different from how it was in 2019.” This project started before the pandemic, and Hector feels that they were lucky to see these trends before COVID made it more obvious for everyone. “We started building towards this future where people engage with space as and when they need it for what they need it, where they need it. As opposed to someone telling me I have to go to this office at specific times,” explains Hector. ## **The London Coworking Assembly can help your space** As a closing statement Hector explains the importance of being part of an assembly or alliance to help your coworking space grow. “For coworking spaces in London, whether you are a multinational trillion dollar company, or a local space with 13 desks or less, get involved with the London Coworking Assembly. It's a great bunch of people, they do everything to support you.” “They work with companies like Syncaroo, because they truly believe that we're doing things that help you improve the sustainability of your business. They are representing you with the local mayors and your local councils. They do a whole bunch of great media and marketing and storytelling,” concludes Hector. ### andcards: Steps Towards a More Member-Centric Coworking Space URL: https://londoncoworkingassembly.com/andcards-steps-towards-a-more-member-centric-coworking-space/ Last updated: 2026-03-19T20:29:22.000Z As part of the discussion [Coworking To Rebuild This City – helping people create value in and for our communities](https://londoncoworkingassembly.com/events/london-coworking-assembly-breakfast-show-growing-a-local-coworking-business-and-the-local-economy/), [andcards](https://www.andcards.com/?ref=londoncoworkingassembly.com) explained how technology can assist with this growth. Atop of that, [Ross Khanas](https://www.linkedin.com/in/rosskhanas/?ref=londoncoworkingassembly.com), Co-Founder & CTO of andcards, explains how technology is able to assist any coworking space in upscaling. ## **Create a more accessible space** The choice of technology depends on the audience you are looking to impact. To make your coworking space more accessible for prospective coworkers, a good online presence is of utmost importance. A clear and informative marketing website, [Google Business](https://velvetcollab.com/2021/12/01/10-ways-to-optimise-your-google-business-profile-listing/?ref=londoncoworkingassembly.com), and active social media can help you with member acquisition by making your space attractive to buyers. To convert visitors into paying coworkers, connect your marketing website to the coworking space platform. The data that andcards has collected from customers in 35+ countries confirms that coworking space members value self-sufficiency and ease of use. Ross says that “if you are looking to impact members, invest in a technology that makes your flexible workspace available 24/7\. You can’t be there all the time to help members, but an all-around coworking space platform would normally empower your members to book meeting rooms, pay for memberships, connect with the community, unlock doors, and connect to Wi-Fi – all without having to talk to anyone. “People want to do the least amount of work or expend the least amount of effort, both physically (clicks) and cognitively (thinking about what to click).” Ross explains that the more steps customers need to take to access your services, the higher the chance they will abandon midway. If you go full analog or hands-on with spreadsheets and Google Calendar, your customers will have to reach out to you every time they want to book or subscribe and waste time on endless emails back and forth — all this unnecessary friction on a member journey. “In contrast, a mobile app would let people book rooms, pay for memberships, and discover all your services, whenever and wherever,” says Ross. This completely eliminates the step of messaging or calling you before making a booking. Technology reduces the number of steps customers have to go through, which significantly increases conversion, speeds up revenue, and enhances member experience. ## **What does customer-centric mean?** “For me,” explains Ross, “being customer-centric is first of all about building your business around member satisfaction and happiness.” Member satisfaction metrics help you deeply understand the performance and grow in the right direction. “This is surprising, but from our research, about 80% of coworking spaces do not take any special efforts to truly understand whether customers are happy.” It’s rather challenging to measure member happiness and a set of metrics may differ but here are a few parameters that are pretty common for most of the flexible workspaces: ### **Member Churn** When people leave, it’s called member churn. “Your coworking business shouldn’t be a revolving door,” says Ross. “If you want to maintain growth, you should keep acquisition levels as high as possible.” Your member churn KPI can help you better understand what slows down your business and what are the most common reasons why people choose to leave. ### **Member Retention Rate** Retaining the existing customers always costs less than acquiring new ones, that’s why it’s so important to track this KPI and improve it. Ross explains that to calculate your retention rate, you need to first figure out the percentage of members who left. To do that, just divide the number of churned members by the number of members at the beginning of the month. To get a retention rate, deduct that percentage from one. ### **Community Engagement** Ross poses this question: are your community-building efforts paying off? “The best way to know is to measure community engagement through touchpoints of your customers across various products and services you do. The number of activities on your community feed, the average number of likes and comments, and event attendees help you understand how active your community is.” So, by setting member centric goals, tracking member happiness, and constantly making improvements, you can walk all the way to becoming a customer-centric space. By exceeding member expectations, you are ensuring that people stay, turn into advocates, and help your business grow. ## **The use of technology to become more customer-centric** “I would say it is easier to become customer-centric with helpful technology at hand,” says Ross. “Let’s imagine the situation: A member has a problem, it is too cold in the premises. They come to the manager and report the issue verbally. The manager is too busy with more pressing matters at the moment, so they miss to act on the issue.” Ross explains that as a result, the coworker feels frustrated because no action was taken to settle the problem. Next month this coworker may just leave your space and you won’t even know the reason for the churn as you have no record of the incident. “Instead,” says Ross “using an easy-to-use member support technology, the member could report the issue through the app. The management team is immediately notified, and the right person in charge of the air conditioning is assigned to tackle the issue.” The member sees all these activities through the issue reporting system and gets peace of mind that someone is attending to their needs, Ross explains. “The management team gets a comprehensive overview of the support tickets, with response times and aggregated analytics to proactively address member concerns.” This is a simple example of how technology helps you resolve issues before they become problems and keep your coworkers happy with their days at your coworking space. ## **Technology to help you along the way** “Before co-founding andcards, I used to work as a software engineer at Samsung Electronics in Seoul,” says Ross. “I clearly remember the first coworking space I visited there. It had a comfortable interior, meeting rooms, a device lab to test apps, and even a backyard to play badminton. The concept and amenities were quite fascinating.” The downfall of this space, Ross explains, is that the only way to know how to access these facilities was by asking a receptionist who only worked during the daytime. “Want to buy a membership? Ask a manager. Want to book a room? Well… you know the answer,” says Ross. Ross advises that becoming customer-centric is easy by adopting the technology that makes members self-sufficient. Let them book rooms and desks on smartphones while commuting. Let them unlock doors with the app 24/7 without asking anyone’s permission (or waking them up). “Empower your members to connect with the community, find and join events, and learn about membership benefits and the opportunities of your coworking space,” says Ross. Ross closes off with one final, important thought: you can't always be there to help your customers when they need you, but technology can. ### The Instant Group: How to Scale Your Coworking Space URL: https://londoncoworkingassembly.com/the-instant-group-scale-your-coworking-space/ Last updated: 2026-03-19T20:29:23.000Z [Abigail Groves](https://www.linkedin.com/in/abigail-ross-groves-1bab4763/?ref=londoncoworkingassembly.com), Director, Operator and Landlord Solutions at [The Instant Group ](https://www.theinstantgroup.com/en-gb?ref=londoncoworkingassembly.com)spoke at the [London Coworking Assembly Breakfast – How to scale your London coworking space](https://londoncoworkingassembly.com/events/london-coworking-assembly-breakfast-how-to-scale-your-london-coworking-space/). Scaling your coworking space is an important part of running a successful space. But, knowing how to do this isn’t an easy task. Though, putting the right amount of time and consideration into your space can ensure a space that is easily scalable. The Instant Group covers many different areas, such as data and insight consultancy. Their main aim is to keep growing the market. Abigail explains her duties further “the team that I sit in is global looking after Operator and landlord relationships, with mine and my teams focus being the UK who are on the ground day-to-day helping the operators expand, understand what's going on in the market, help landlords create or develop their own flex offering or partnering them with the right operator partner.” ## **Which areas to focus on when scaling** From Abigail’s perspective location is an important aspect of scaling a coworking space. Choosing the right location can lead to great success, and deciding where to open your coworking space is key. But, what does that really mean? The Instant Group released a report on the [UK flex market](https://www.theinstantgroup.com/en-gb/breakthrough-insights/industry-insights/uk-flex-market-review-2022?ref=londoncoworkingassembly.com). Abigail says that “traditionally, it's always been about how everyone travels into the central hub, and that's where you work and that's where the talent goes.” But, as of recently, that has changed. Coworkers prefer to make use of coworking spaces close to their homes and they want access to areas close to home. This means that the location needs to firstly be in areas where people want to access it, have amenities nearby, and also excite the coworker to return to the coworking space. ## **Stick with your brand** Abigail stated that a topic that was touched on at the LCA event was the idea of the coworking space’s brand. She continues to explain how The Instant Group is able to assist coworking spaces in the hurdles that they face. She mentions that “what we're able to provide is: what is the local supply and what is the demand?” They also provoke the question: where do you want to be within that? Essentially what a coworking space can do to overcome their scaling hurdles is to identify the brand that they want to present and who they want to present it to. Each coworking space is different, which means that each one will face different challenges and hurdles. It is important to note that it is not about being the biggest or most well-known brand, but that your space rather sticks to what your coworkers want and are used to, explains Abigail. When you start scaling, it is important to ask yourself what brand you are showing to the world. This brand needs to be consistent throughout all of your coworking space locations. Your coworkers will expect the same type of brand when they already know your brand. Abigail explains that once you have built a brand in the market it is hard to change it and escape what you are already known for. The Instant Group team is able to assist with identifying the brand that you are creating and helping with supply and demand questions to support your coworking space growth. ## **Know your market** “When setting up your coworking space it is important to identify your brand identity and stick to it,” says Abigail. But it is also important to understand the market and where you want your coworking space to fit into it. “I think the data and the insight on where you are and where you want to go or who else is out in the market is important. So understand that the location you're going into or who the players are in the market and on a bigger scale, really understanding that and then seeing again, where you're going to fit in,” explains Abigail. Knowing the market and doing your research is beneficial to your growth. Making use of data allows you to follow trends and ensure that you are up to date with what the market wants. The more players in the game, the better the market says Abigail. She explains that coworking spaces aren’t struggling with occupancy at the moment, actually there has been a spike in demand. It's just the type of the demand has changed on what the consumer needs to run their business and support their employees. Abigail says that entering a saturated market is not always bad, especially in this case. Where there is supply there is demand. In the end scaling your coworking space might seem daunting at first, but if you are successful with your current coworking space, do the same thing and keep your brand the same. Your coworking space will attract the right crowd and your new space will grow. ### Tash Thomas: Introduction to the IDEA Handbook URL: https://londoncoworkingassembly.com/tash-thomas-introduction-to-the-idea-d13/ Last updated: 2026-04-04T09:39:05.000Z Tash Thomas: Introduction to the IDEA Handbook 0:00 /200 1× In this episode, we are back with [Tash Thomas](https://www.linkedin.com/in/tashthomas/?ref=londoncoworkingassembly.com), the Director of Diversity, Equality & Inclusion of the [European Coworking Assembly](http://coworkingassembly.eu/?ref=londoncoworkingassembly.com). Tash is a well-known inclusion and diversity advocate and speaker. She is currently the co-founder of [Breaking the Distance](https://www.breakingthedistance.com/?ref=londoncoworkingassembly.com), a one-of-a-kind LGB TQIA+ travel and relationship blog. She is also a professional presenter and panellist, and she is frequently invited to advocate for the LGBTQIA+ community and women of colour. Tash is driven to effect change. All of her efforts are geared toward making the world a more equitable place. Tash will also introduce us to the Inclusion, Diversity, Equity, and Accessibility Handbook, a long-awaited project of the European Coworking Assembly aimed at guiding coworking spaces to become a more diverse and inclusive community. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### How to Create Value in and for Communities URL: https://londoncoworkingassembly.com/how-to-create-value-in-and-for-communities/ Last updated: 2026-03-19T20:29:23.000Z [Gareth I. Jones](https://www.linkedin.com/in/garethijones/?ref=londoncoworkingassembly.com), founder of [TownSq](https://thetownsquare.co.uk/?ref=londoncoworkingassembly.com) shares his thoughts leading up to the London Coworking Assembly event taking place on 2 August: [Coworking to Rebuild the City: Helping People Create Value in and for Our Communities](https://londoncoworkingassembly.com/events/london-coworking-assembly-breakfast-show-growing-a-local-coworking-business-and-the-local-economy/). “What I'm really interested in, and what we're hoping to achieve with the workshop is for everyone to see the depth and conceive the range of ways that the space can provide value to a community. Whether it is the community within, or the community around it,” says Gareth. The workshop will be focused on creating examples and getting people to realise what coworking spaces in the communities can provide, in terms of social value, and economic value. Focus will also be given to ways on how to change some of the language around positive economic impact, and really highlight how the coworking space is truly our new modern piece of social infrastructure. When we fully understand it we can make a big difference to communities, by supporting, enabling and providing them with the best tools, the best environment, and the best chance of success. ## **How to keep things local** When making use of your local coworking space, there are many benefits, not personally but to your community as well. For starters, transport is less expensive as you don’t commute to another city or town. But, you also support your local community by going to the local coffee shop or having lunch at the local restaurant. This all contributes to the growth of your local economy. When the local economy grows it makes people proud to be part of the community, Gareth says. He also says that things have changed in local communities. Five years ago you only seemed to be successful if you could travel out of your local community, now people find more pride in their communities and what to support them. Local communities have gotten better at creating new opportunities for locals and young people, Gareth explains. Gareth remarks that making use of a local coworking space can also lead to creating deeper and more meaningful relationships. This is because it becomes easier to quickly meet for a conversation rather than travelling more than 30 minutes simply to discuss a project. ## **The modern economy** As we all know, making money isn’t just about working for a bank or being a lawyer anymore. There are so many ways to earn a living wage without leaving your house (or travelling less that 10 minutes to a local coworking space) and simply working on a computer. Those who make use of coworking spaces are all too familiar with the idea of freelancing or working for companies that aren’t even in your own country. A good and local coworking space can give coworkers a clear idea of what the modern economy is all about. “You can sit down with an animator and ask them what they need to get their work done, like the tools and software that they need,” explains Gareth. Within the local coworking space you can get an idea of how people are making money to afford their mortgages and put food on the table. Because local coworking spaces offer a more close-knit community it is easier to approach different people and listen to their stories. ## **The benefits of local coworking spaces** Just like parks and libraries, local coworking spaces can create a sense of community and belonging. When making use of these spaces you start to form spontaneous relationships with the people who also make use of it regularly. You start to figure out everyone’s schedule and wave at the people. Some you might never speak, others become quite important to your life. And seeing these familiar faces on a daily basis creates a sense of belonging. It strengthens the community and becomes almost like an unspoken family that knows each other. Making use of local coworking spaces is also more beneficial in terms of events. When your coworking space is hosting an event it is easier to support them as you live nearby and can attend evening events without having to stress about how you will get home. It can also be beneficial to local talent as they have a chance to showcase their abilities and perhaps even grow their support system. Who knows, the next Warren Buffet might just be listening to you talk about your small business. ## **Attend the workshop** Join the workshop on 2 August, 09:30 am, at Queen Anne Suite, The Kingston Guildhall, High Street, Kingston KT1 1EU. Gareth will be discussing the topic: Helping People Create Value in and for Our Communities. #### The co-producers for this month are [andcards.com](http://andcards.com/?ref=londoncoworkingassembly.com), [London Borough of Kingston](https://www.kingston.gov.uk/?ref=londoncoworkingassembly.com) and [Big South London](https://big-knowledge.co.uk/?ref=londoncoworkingassembly.com). And, [AllWork.Space](https://allwork.space/?ref=londoncoworkingassembly.com) our media sponsor. RSVP for the [Coworking to Rebuild the City: Helping People Create Value in and for Our Communities](https://londoncoworkingassembly.com/events/london-coworking-assembly-breakfast-show-growing-a-local-coworking-business-and-the-local-economy/) event. ### Gareth Jones: Creating Value and Rebuilding with Coworking URL: https://londoncoworkingassembly.com/gareth-jones-creating-value-and-rebuilding-43b/ Last updated: 2026-04-04T09:39:05.000Z Gareth Jones: Creating Value and Rebuilding with Coworking 0:00 /200 1× In this latest episode of Coworking Values Podcast, we welcome [Gareth Jones](https://www.linkedin.com/in/garethijones/?ref=londoncoworkingassembly.com) Co-Founder of [TownSq](https://thetownsquare.co.uk/?ref=londoncoworkingassembly.com) back. Gareth and Bernie will be talking about the incoming Workshop on the 2nd of August: [Coworking To Rebuild This City – helping people create value in and for our communities](https://londoncoworkingassembly.com/events/london-coworking-assembly-breakfast-show-growing-a-local-coworking-business-and-the-local-economy/) which Gareth will be hosting. They will talk about the relationship between local coworking spaces and the communities within them with the local economy, the local authority, or the local government. And how we, as business owners and community members, create and grow coworking spaces that benefit the local economy and build a strong future. Join us on August 2nd in Kingston as we bring together some of London's top voices in coworking, local government, and technology for a full-fledged conversation about how we can rebuild this city through coworking. Our co-producers for this month are [andcards.com](http://andcards.com/?ref=londoncoworkingassembly.com), [London Borough of Kingston](https://www.kingston.gov.uk/?ref=londoncoworkingassembly.com) and [Big South London](https://big-knowledge.co.uk/?ref=londoncoworkingassembly.com). With our Media sponsor - [AllWork.Space](https://allwork.space/?ref=londoncoworkingassembly.com) . Links: [Boot the Commute](https://bootthecommute.co.uk/?ref=londoncoworkingassembly.com) [Paul Kirkbright: The BIG South London Programme](https://londoncoworkingassembly.com/podcast/paul-kirkbright-the-big-south-london-programme/) [South London Partnership](http://southlondonpartnership.co.uk/economy/big-south-london/?ref=londoncoworkingassembly.com) [What if everyone could walk to work?](https://thetownsquare.co.uk/news/what-if-everyone-could-walk-to-work/?ref=londoncoworkingassembly.com) [What if everyone was an entrepreneur?](https://thetownsquare.co.uk/news/what-if-everyone-was-an-entrepreneur/?ref=londoncoworkingassembly.com) Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### TownSq Islington: What are they up to? URL: https://londoncoworkingassembly.com/townsq-islington-what-are-they-up-to/ Last updated: 2026-03-19T20:29:24.000Z We spoke to [Anna Chuicharoen](https://www.linkedin.com/in/anna-chuicharoen/?ref=londoncoworkingassembly.com), Community Manager at [TownSq Islington](https://www.townsqislington.co.uk/?ref=londoncoworkingassembly.com), to see what is on at the place where magic happens. To TownSq and herself, community is an important part of what they do. The way in which they approach the idea of community is impactful for local people, especially, because they have access to support and resources on their doorstep, their self-development, says Anna. Anna has lived in Islington for over 20 years and has witnessed the startup scene flourishing, but always felt there was a need for a collaborative space. She says that TownSq Islington closed that gap and that it is a space that is as much for the startup as it is for the parent looking to work closer to home, or the freelancer looking for an affordable workspace. TownSq Islington is home to a thriving community of freelancers, startups and growing businesses, to whom it provides affordable work space. Through its business support, it aims to be an inspiring space for people to work and connect with other like-minded individuals. TownSq Islington is based in the White Collar Factory, a stone's throw from the Old Street Tube station. Its mission is to harness the power of coworking to provide local people with affordable workspace, where they can connect with others sharing the same entrepreneurial journey – solving challenges and exploring opportunities together. ![SUC TSq Is 8_12](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/2026/03/suc-tsq-is-8_12-prgrxb0d0hmymg9rru4njgykh2kdbxkvtnmruc4c34.jpg "SUC TSq Is 8_12") ## **The history of TownSq Islington** Three years ago,[ Town Square Spaces Ltd (TownSq)](https://thetownsquare.co.uk/?ref=londoncoworkingassembly.com) opened their first coworking space in Wales. They work predominantly with local authorities and collaborated with the Welsh Government to operate their first space in Wrexham, north Wales. To date, they have opened seven coworking spaces, and have another five on the horizon. “It’s been great to have a model to replicate,” says Anna. They have been working locally through hiring localised community managers within the spaces. These managers are able to stimulate and create a hub for people to come in and join. Anna says that they have helped over 700 hundred businesses in Wrexham. To date, these businesses still don’t need to pay for the space that they use as it is being funded by the Welsh Government through Business Wales. This is just one part of the many ways in which they help build the community. TownSq Islington is the first London based coworking space that TownSq has opened, and also the first space that is not located in a rural area. But, that does not stop them from making an impact in their community. They are also proud of their certified [B Corp ](https://www.bcorporation.net/?ref=londoncoworkingassembly.com)status that they have worked hard to earn. “Our ethos is to create social values and stimulate those around us to do business for good,” says Anna. And they do just that, by fostering the growth of the community and offering startups access to great tools and workshops to help them out along the way. ## **Fostering the growth of London Startups** Their location has contributed largely to the way in which they can support the growing startup community of Islington. They are located in Central London amongst many tech companies—almost the silicon valley of London. Many UK startups relocate to this area to be amongst their people, but also to grow and seek greener pastures. “We're trying to cultivate more of a startup community. We want to inspire those who are already here and existing”, says Anna. ![SUC Tsq Is 3_1](https://storage.ghost.io/c/04/e2/04e24a6d-0f19-480e-9343-94e8a44a3f2c/content/images/2026/03/suc-tsq-is-3_1-scaled-prgs1cpcft6em0e5533try70jsm9h0na1or1884bao.jpg "SUC Tsq Is 3_1") ## **Events at TownSq Islington** ### **Startup workshops** TownSq Islington fosters growth of their community and offers many workshops where members can learn from experts, as well as each other. They host what they call the Startup Club. This is an eight week programme that is designed to help startups gain more knowledge and to help grow their businesses. This free programme is aimed at startups that are still in the early stages of the process and need tools and advice to take their ideas to the next level. “We do a two hour workshop every week with our local trainer. We specialise in topics such as social media or business canvas or pitching. We have dinner around a massive dining table where the workshop takes place as well,” explains Anna. This creates a great sense of community, as coworkers really get to know each other on a more personal level, but also help each other out if they need anything. What really shows how much TownSq Islington cares for the startup community is that during the beginning stage of their business, they can use the space for free and only start paying when they have the funds. ### **Meet the expert workshops** Once a month TownSq also invites an expert to share their advice with coworkers and member businesses. This two hour workshop allows coworkers to engage with the experts and learn from them. It creates a great opportunity for anyone new to the world of freelancing, running a business, or simply making use of a workspace. Have a look at [the TownSq website](https://www.townsqislington.co.uk/whatson?ref=londoncoworkingassembly.com) and keep an eye out for the many events that they host that allow you to learn, grow, and overall become better at what you do. They have many networking opportunities in the making, and other tricks up their sleeve. ### Syncaroo: A Solution to all Space Bookings URL: https://londoncoworkingassembly.com/syncaroo-a-solution-to-all-space-bookings/ Last updated: 2026-03-19T20:29:24.000Z Many coworking spaces make use of more than one coworking space booking platform to ensure that they cover all bases when it comes to their coworkers booking spaces. But, and it happens often, it can quickly become confusing and time-consuming to keep track of which spaces and desks are available and which are booked, by who and through which app. It becomes even more difficult to keep track of these booked spaces when you have more than one location. For some, this means manually updating their website or availability on just their preferred booking platforms or apps. Fret no more! [Syncaroo](https://syncaroo.com/?ref=londoncoworkingassembly.com) is the solution to all of your repetitive manual updating tasks. With Syncaroo you can sync all of your coworking space software, automatically update website widgets, and have a system that keeps all of your space information and bookings in-sync. The London Coworking Assembly is committed to building new relationships that last a lifetime. The goal is to help our members build the best coworking spaces. That is why we teamed up with our good friends [Hector Kolonas](https://www.linkedin.com/in/inztinkt/?ref=londoncoworkingassembly.com) and [Robert Kropp](https://www.linkedin.com/in/robert-kropp-b1b96718/?ref=londoncoworkingassembly.com) from Syncaroo. They are committed to providing the best integrations for coworking spaces of all sizes. And over the course of a few blogs, together we will help you make the right decision. But why did we choose Syncaroo? ## **Easy as 1, 2, 3** Syncaroo’s first automations focus on boosting reach and revenues for flex workspaces. Through Syncaroo you can link a growing number of your platforms together, keeping things automatically updated and dropping those important but tedious tasks that you don’t look forward to. Which means that our members have more time to spend on the tasks that really matter to build their coworking space. Some of the tools available in the automation suite that Syncaroo currently include: ### **Auto-updating any webpage** It is easy to auto-update any webpage with the Syncaroo integration. All you need to do is copy and paste widgets that always stay in-sync. This helps you to keep your pricing, availability and opening hours in-sync on any webpage, without having to manually update each page or platform. Syncaroo allows you to use widgets on your website, add them to landing-pages, or even give them to partners to promote you to their customers via their own web pages. ### **Keep brokers in-sync** Their integration allows you to share live and upcoming availability with your brokers and agents. It is secure, automatic, and email-free. It allows you to share live access to the current and upcoming availability, all the while saving your team 100s fewer emails and calls before new customers are ready to close. ### **Sync listings and bookings** More and more aggregators are integrating with Syncaroo to enable live-data syncing and to streamline bookings. There are so many apps, integrations and platforms available for coworkers to make bookings to your coworking space. Keeping them all updated, and handling all those inbound requests could easily take up hours of your day, especially if you make use of more than one platform or if you have more than one location. Syncaroo auto-updates the listing details, avoids double-bookings and syncs confirmations right back into your management platform. It saves you time and manual labour. ## **Why is automation important?** As a coworking space owner or manager you tend to have your hands full with many requests and running the coworking space. Automating your bookings and updating of your web page or aggregator listings, allows you the freedom to run the space without worrying what is happening online. We know that our members, just like us, like the newest and greatest tech. But, great automation is fundamental to being able to pick and choose the best software and platforms for any coworking space, while also helping to make tasks easier and quicker. Not only does it free up your time, but it helps keep things organised. Let’s put it into perspective: If your space only has one available desk for the hour, Syncaroo updates it on all of your booking platforms, like your website, Upflex, flow the list goes on. Now, let’s say that the last desk is now booked, Syncaroo automatically updates connected platforms. But why is this important? Well, it ensures that double bookings are eliminated, and that you can keep track of your bookings and availability throughout the day. Without moving your mouse, opening another tab or app, or even thinking about it. When your space is well managed, it gives you the opportunity to focus on what is important to you and your coworking space. It also offers a better customer experience which can ultimately lead to higher revenue. ## **How can Syncaroo help your coworking space?** Adding Syncaroo into your coworking space’s [Operational Stack](https://theopsstack.com/?ref=londoncoworkingassembly.com) can very quickly become your competitive advantage, leveraging widely-spread but always-accurate data and operational speed to stand out from your competition. Above and beyond the things mentioned, here are some other ways Syncaroo makes running your coworking space easy and automatic. ### **It integrates with your management system** When you update your details, prices or photos in your favourite management software, Syncaroo will keep things in-sync. This means that Syncaroo will update it across all platforms that you have connected like your webpage, other management software, and even your Google Business Profile. ### **Integration with Google Business profiles** Syncaroo allows automation of your Google Business Profiles workflows. It auto-updates your Google Business Profiles whenever changes are made within Syncaroo-connected management systems. Google Business Profiles is integrated with Syncaroo to allow workspace operators to automate workflows like; keeping listings, pages, and opening hours updated. Keep an eye out for what Syncaroo has in store next. They have some big plans to make owning a coworking space so much easier and convenient. If you want to test some of these services, sign up to be a [Syncaroo Beta Tester](https://syncaroo.com/beta/?ref=londoncoworkingassembly.com). ### Jon Seal: Increasing Your Skill Set Through Education and Apprenticeships URL: https://londoncoworkingassembly.com/jon-seal-increasing-your-skill-set-bd4/ Last updated: 2026-04-04T09:39:06.000Z Jon Seal: Increasing Your Skill Set Through Education and Apprenticeships 0:00 /200 1× In this episode, Bernie chats with [Jon Seal](https://www.linkedin.com/in/jonseal/?ref=londoncoworkingassembly.com) , Managing Director of [Technologywithin](https://technologywithin.com/?ref=londoncoworkingassembly.com) . Jon is a motivated and entrepreneurial senior executive with vast technology industry expertise. He's responsible for everything from customer acquisition to research and innovation. His key role is in maintaining consumer, board, and staff relationships. They talk about how to level up and increase your skill set through education and apprenticeships. And how a traditional mindset can affect your perspective about learning, education and apprenticeships. Links: [What is Accessibility in Coworking](https://coworkingassembly.eu/podcast/what-is-accessibility-in-coworking/?ref=londoncoworkingassembly.com) [Urban MBA](https://urbanmba.co.uk/?ref=londoncoworkingassembly.com) [Forget Beer on Tap, Build a Bar: Impact Brixton Blends Traditional and Modern Coworking Inspiration](https://blog.cobot.me/forget-beer-on-tap-build-a-bar-impact-brixton-blends-traditional-and-modern-coworking-design/?ref=londoncoworkingassembly.com) Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Vika Zhurbas: Passion for Poetry, Language and Coworking URL: https://londoncoworkingassembly.com/vika-zhurbas-passion-for-poetry-language-30f/ Last updated: 2026-04-04T09:39:06.000Z Vika Zhurbas: Passion for Poetry, Language and Coworking 0:00 /200 1× In this episode, you will meet [Vika Zhurbas](https://www.linkedin.com/in/vika-zhurbas/?ref=londoncoworkingassembly.com), founder of the [Ukrainian Coworking Association](https://coworkingassociation.org.ua/?ref=londoncoworkingassembly.com). She will tell you how her early love for poetry and words brought her to learn multiple languages and develop a deep respect for diversity. Along her path, she enjoyed participating in and organizing events and presentations. Vika has been interacting with startups and entrepreneurs and has organized more than 500 events. She recently joined forces with [DNI Events: Global Community for IT Professionals](https://dni.events/?ref=londoncoworkingassembly.com) and is also working to unite flex Coworking spaces in Europe. Links: [Workcloud24](https://workcloud24.com/?ref=londoncoworkingassembly.com) Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### The Future of Work and The Value of Close Proximity URL: https://londoncoworkingassembly.com/the-future-of-work-and-the-value-of-close-proximity/ Last updated: 2026-03-19T20:29:24.000Z [Neil Usher](https://www.linkedin.com/in/neilusher/?ref=londoncoworkingassembly.com) is the chief workplace and change strategist for [GoSpace](https://www.gospace.com/team?ref=londoncoworkingassembly.com), who has also received an award in workplace design in property. Having gained experience internationally, Neil has led complex transformational programmes and organisational change programmes in various industry sectors in over thirty countries. The programmes he has led range from commercial development, design and delivery, management of office, strategy, as well as technical and industrial facilities. If he does not already sound incredibly successful, he is also the author of two books. Titled, “[The Elemental Workplace](https://opensourcedworkplace.com/news/the-elemental-workplace-neil-usher?ref=londoncoworkingassembly.com)” published in 2018, and “[Elemental Change: Making Stuff Happen when Nothing Stands Still](https://lidpublishing.com/book/elemental-change/?ref=londoncoworkingassembly.com)” published in 2020\. Neil’s third book “[UnF\*cking Work](https://www.linkedin.com/posts/neilusher%5Ftiktokbooks-activity-6942747622180802560-oqRr/?utm%5Fsource=linkedin%5Fshare&utm%5Fmedium=ios%5Fapp)” is due to hit the shelves in September 2022. One of the major questions that are asked in coworking is “who is your coworking space for?”. Honestly, the answer to this changes from person-to-person and it seems like there is no clear and concise answer. That being said, however, we are able to figure out the importance of the spaces we have and how they are able to evolve to fit into today’s society. ## **Space is for the community** Upon remembering having a meeting with the owner of [Impact Hub Islington](https://islington.impacthub.net/?ref=londoncoworkingassembly.com) (that in those days was by Angel station), in 2010 Neil explains that “They spent a couple of hours with us telling us about the philosophy, the ethos. What this is all about and that it was a community. This wasn't about office space, you joined the community and you brought a skill or expertise with you, which was advertised to everybody else.” When he was experiencing his first coworking space in 2010, it was not in a high end building, it was an old indoor paintball factory that had been repurposed. What really gained Neil’s attention and impressed him was how the space operated. Basically, there were various notices and these notices stated what a person specialised in and if you need advice you could talk to that specific person then. The people who went to this coworking space were not part of the same company, yet they all brought something different to the table. In 2010 this was a completely new concept that was unheard of before, but it worked. Another part that stood out to Neil was the overall positive energy and atmosphere that came with the space. The people and the community it made was what drew people in and made them want to become a part of it. In this environment the space was for the community it was made because you could not have the one without the other, it was harmonious. ## **What is the future of work?** “We've talked about this before over the years, but we've kind of got to sort out the present of work before we really think about the future of work, because realistically, it's always the future of work.” states Neil. A common question that is brought up in seemingly all industries is “what is the future of work?” and as Neil had stated it will continue to be a question as we progress. But a question that seems just as important, yet not asked as often is “what is the present of work?”. We are often worried about what the future of work will become, so we almost neglect what work is in the present day. By putting more focus on what work means in the current landscape we will be able to understand what it will evolve into. Similarly, this concept is how coworking will evolve as well. Within the past few years work has evolved from being in an office space every day to working remotely, and now working in a hybrid format. Coworking has evolved in the same way. With more people coming into coworking spaces to be with other people, not necessarily from the same company, but to work and simply experience working with other people. ## **The value of close proximity** “You bring your own work, but you don't just sit there chatting the whole time, because you have things you have to get on with. But from time-to-time that conversation will surface because someone asks a question, or someone offers an interesting thing they've discovered and the discussion continues, and then it dies away. As people get back on with their work again, that proximity is hugely valuable.” Neil explains. A benefit of working in close proximity to people is that you are able to have interesting conversations with them, either about work or a different topic. An argument or debate that has been circling through different industries is whether people should come back to working at the office or stay at home and work. This debate is not taking into account an important aspect, and this is the benefits of people working closely together. Working in close proximity could mean working in the office from time-to-time, or going to a coworking space to have discussions with colleagues. Either way, there is a sense of community and connection that develops from the interactions that take place. That interaction helps release pent up frustration and makes it easier for them to convey any discussions that need to take place. These interactions and the close proximity of working with others is what coworking is all about. It is about forming a community, encouraging conversations, and building connections with people from different industries. To hear more about coworking spaces and to figure out who your coworking space is for, join [Neil Usher](https://www.linkedin.com/in/neilusher/?ref=londoncoworkingassembly.com), [Pauline Roussel](https://www.linkedin.com/in/paulineroussel/?ref=londoncoworkingassembly.com), and [Shazia Mustafa](https://www.linkedin.com/in/shaziamustafa/?ref=londoncoworkingassembly.com) on 20 June to have an open conversation at the [London Coworking Assembly Breakfast Show](https://londoncoworkingassembly.com/events/who-is-your-coworking-space-for/). The Breakfast will be at [XCHG ](https://xchgspaces.com/?public&&ref=londoncoworkingassembly.com)at [22 Bishopsgate](https://22bishopsgate.com/?ref=londoncoworkingassembly.com), from 09:00 till 11:00\. [RSVP here](https://londoncoworkingassembly.com/events/who-is-your-coworking-space-for/), save the date and join in on the discussion! ### Paul Kirkbright: The B.I.G South London Programme URL: https://londoncoworkingassembly.com/paul-kirkbright-the-big-south-london-18b/ Last updated: 2026-04-04T09:39:06.000Z Paul Kirkbright: The B.I.G South London Programme 0:00 /200 1× In this episode, Bernie chats with [Paul Kirkbright](https://www.linkedin.com/in/paul-kirkbright-7557609/?ref=londoncoworkingassembly.com), Head of Knowledge Exchange & Partnerships at South London Partnership and Programme Director of the [BIG South London](https://big-knowledge.co.uk/?ref=londoncoworkingassembly.com). Bernie and Paul talk about the [South London Partnership](http://southlondonpartnership.co.uk/economy/big-south-london/?ref=londoncoworkingassembly.com)'s BIG (Business, Innovation & Growth) South London Programme. BIG South London is a support programme that brings together world-class knowledge, skills, and facilities from local universities and further education colleges for the benefit and economic recovery of South London-based businesses and communities. They talk about how the programme aims to encourage innovation-led economic growth by assisting local firms in growing and improving productivity through support from and collaboration with the six South London universities. Links: [Boot the Commute](https://bootthecommute.co.uk/?ref=londoncoworkingassembly.com) [TownSq](https://thetownsquare.co.uk/?ref=londoncoworkingassembly.com) [Gareth I Jones](https://www.linkedin.com/in/garethijones/?ref=londoncoworkingassembly.com) [What If We can Walk to Work?](https://www.dropbox.com/s/z6eqqgz8nw1abva/TownSq%20-%20What%20If%20Everyone%20Could%20Walk%20To%20Work%20-%20Sept%2020.pdf?dl=0&ref=londoncoworkingassembly.com) [Three Sixty Rooms](https://threesixtyworkrooms.com/?ref=londoncoworkingassembly.com) Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Stephen Somerville: Why Bowie Matters To Coworking URL: https://londoncoworkingassembly.com/stephen-somerville-why-bowie-matters-e31/ Last updated: 2026-04-04T09:39:06.000Z Stephen Somerville: Why Bowie Matters To Coworking 0:00 /200 1× Welcome back to another edition of the Coworking Values Podcast, where we discuss everything that is going on in the Coworking Community. Welcome back to another edition of the Coworking Values Podcast, where we discuss everything that is going on in the Coworking Community. [Stephen Somerville](https://www.linkedin.com/in/stephensomerville/?ref=londoncoworkingassembly.com), Co-founder of [Contingent.Works](https://contingent.works/?ref=londoncoworkingassembly.com) in Bromley, London, joins us for this episode. Contingent.Works exist to help Bromley become a better place. Bromley has an amazing history, with previous residents who have helped change the world, yet it often feels as if there is little to inspire the present generation of globe-shakers. Bernie and Stephen "fanboys" about David Bowie and the role he and other previous residents had in putting Bromley on the map. And how Bromley has evolved into a vibrant startup hotspot. And how they may engage with the local community, uncover new ideas and talent, and help entrepreneurs make business connections. On [Ziggy's 50th Birthday Party](https://www.eventbrite.co.uk/e/ziggys-50th-birthday-party-tickets-353808409477?aff=ebdssbdestsearch&ref=londoncoworkingassembly.com) Stephen asks everyone to appreciate the places that shaped [Ziggy](https://en.wikipedia.org/wiki/The%5FRise%5Fand%5FFall%5Fof%5FZiggy%5FStardust%5Fand%5Fthe%5FSpiders%5Ffrom%5FMars?ref=londoncoworkingassembly.com) by launching the first Bromley Bowie Map. Contingent Works is holding an exclusive celebration to honour its hometown hero. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Entrevista a Manuel Zea Barral, fundador de Coworking Spain URL: https://londoncoworkingassembly.com/entrevista-a-manuel-zea-barral-fundador-9d5/ Last updated: 2026-04-04T09:39:07.000Z Entrevista a Manuel Zea Barral, fundador de Coworking Spain 0:00 /200 1× En este episodio del Coworking Values Podcast en Español entrevistamos a Manuel Zea Barral, fundador de [Coworking Spain](https://coworkingspain.es/?ref=londoncoworkingassembly.com) y organizador de la Conferencia Española de Coworking, [CWSC](https://coworkingspainconference.es/?ref=londoncoworkingassembly.com) Manuel, arquitecto de profesión, nos cuenta cómo se inició en el mundo del Coworking y sugiere qué es lo que podría suceder en el futuro cercano de este movimiento. Para conectar con Manuel en Linkedin: [https://www.linkedin.com/in/manuelzea/](https://www.linkedin.com/in/manuelzea/?ref=londoncoworkingassembly.com) English In this episode of the Coworking Values ​​Podcast in Spanish we interview Manuel Zea Barral, founder of [Coworking Spain](https://coworkingspainconference.es/?ref=londoncoworkingassembly.com) and organizer of the Spanish Coworking Conference, [CWSC](https://coworkingspainconference.es/?ref=londoncoworkingassembly.com). Manuel, an architect by profession, tells us how he started in the world of Coworking and suggests what could happen in the near future for this movement. To connect with Manuel on Linkedin: [https://www.linkedin.com/in/manuelzea/](https://www.linkedin.com/in/manuelzea/?ref=londoncoworkingassembly.com) Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Alanna Imbach: Systemic Inequality, Women, And How Coworking Can Help URL: https://londoncoworkingassembly.com/alanna-imbach-systemic-inequality-women-and-how-coworking-can-help/ Last updated: 2026-03-19T20:29:24.000Z Among other things, social inequality has caused a spike in the number of women exiting the workforce. [Alanna Imbach](https://www.linkedin.com/in/alannaimbach/?ref=londoncoworkingassembly.com), Founder/CEO of [Vibe Coworks](https://www.vibecoworks.com/?ref=londoncoworkingassembly.com) shares her insights on how she believes the coworking community can address this and help bring women back into the workforce. ## Women being forced out of the workforce In the States particularly, schools were shut down for extended periods of time. And even when they came back online, it was then online remote schooling, and that burden of how to manage the household when everyone is home fell very disproportionately on women. It's not at all to say that there weren't men who were also leading the education side of things. It wasn't so much that women were being fired from their jobs, they literally could not manage their professional responsibilities and duties and careers on top of trying to keep the kids online for school. For some families, it came down to finances. And if we go back to unequal pay between genders, when you're making the decision, you're looking at it. So one of us has got to stay home for a bit, to manage our childcare, to manage our parental care for people that have more elderly parents. And if the wife is paid less, then it becomes a math game of well, that's the one that we got to give up, because we have to keep the higher paying job. ## How coworking spaces can contribute to solving social inequality The community element that coworking spaces offer is at the heart of it all. That’s the one thing that a lot of people don't get about coworking spaces until they've been in that environment. That's, in some ways, one of the upsides of all the shapeshifting that's happened over these last couple of years as people are, are trying things that they wouldn't have tried before. And then they're being pleasantly surprised or catching the magic of it. ## Fostering equality in coworking events One of the most talked-about things in coworking is, how can we, by virtue of all of these connections and relationships that we do have within our coworking circle currently, start to build a directory that is inclusive of all members, speakers, and panels in the coworking industry. Nobody has all these questions figured out. So the more that we can have these conversations together and learn what's happening, what's working, what's not working in other places, the faster we'll be able to move forward for sure. For more information on this topic, head over to: [https://coworkingassembly.eu/podcast/systemic-inequality-women-coworking/](https://coworkingassembly.eu/podcast/systemic-inequality-women-coworking/?ref=londoncoworkingassembly.com) ### Simone Franke: Coworking Community - An Evolving, And Growing Organism URL: https://londoncoworkingassembly.com/simone-franke-coworking-community-98f/ Last updated: 2026-04-04T09:39:07.000Z Simone Franke: Coworking Community - An Evolving, And Growing Organism 0:00 /200 1× Welcome back to the Coworking Values Podcast. For this episode, Bernie speaks with [Simone Franke](https://www.linkedin.com/in/simone-franke-710021167/?ref=londoncoworkingassembly.com), the [Hopp.team](https://www.hopp.team/?ref=londoncoworkingassembly.com)'s Chief Community Officer and the Founder and CEO of [Pappus](https://pappus.agency/?ref=londoncoworkingassembly.com). Simone recognised the importance of community three years ago. After becoming unhappy with her 9 to 5 career, she joined a coworking space to find her purpose in bringing people back together. Pappus Agency was founded on the solid belief that social synergies improve company efficiency, inventiveness, and sustainability. Simone and Bernie will explore how the coworking community has shifted since before the Pandemic. How it continues to pave the path for a more inclusive, diverse, and accessible future of work. They also talk about how the coworking community is more than simply a community; it is a living, breathing organism that is always growing and evolving. **Links:** [Coworking IDEA Project](http://coworkingidea.org/?ref=londoncoworkingassembly.com) [Coworking Europe Conference 2022](https://coworkingeurope.net/?ref=londoncoworkingassembly.com) Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Igor Dzhebyan: Defining Core Values and Taking A Stance URL: https://londoncoworkingassembly.com/igor-dzhebyan-defining-core-values-a1a/ Last updated: 2026-04-04T09:39:07.000Z Igor Dzhebyan: Defining Core Values and Taking A Stance 0:00 /200 1× Igor is the CEO and co-founder of Andcards, born Ukrainian and self-proclaimed digital nomad. In this podcast, you will listen to Igor’s story, where he explores the world of entrepreneurship, business, and personal development. He shares with us his core values and how he is using them today to support his compatriots in distress because of the war. **Links:** [Igor Dzhebyan](https://www.linkedin.com/in/dzhebyan/?ref=londoncoworkingassembly.com) [Andcards](https://www.andcards.com/?ref=londoncoworkingassembly.com) Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Unpacking Coworking URL: https://londoncoworkingassembly.com/unpacking-coworking/ Last updated: 2026-03-19T20:29:24.000Z What is coworking and what does it entail? This is a question we seem to come across often, because people don’t always know what it means. So, this blog, based on a podcast: [The Biggest Problem with Coworking,](https://coworkingassembly.eu/podcast/bernie-j-mitchell-the-biggest-problem-with-coworking/?ref=londoncoworkingassembly.com) unpacks coworking, what it entails, and factors that affect people’s decision to get into coworking. ## **What is coworking all about?** Coworking is often mistaken for freelancing. It came about as a solution for creative people's problems when they were working from home. They were in need of spaces that resembled an office, where they would be able to work free from distractions like chores and children. There are other numerous ways to define coworking, one of which states that coworking is concerned with fostering inclusion, diversity, and inclusion in the workplace. Which rings true in the world of coworking, a community that is set out to drive these values and foster them. ## **How COVID magnified coworking** With the start of the pandemic many had to find a space to work that was not their home. This is because their homes were not geared towards being able to work from home. Coworking became the solution for many, it offered flexibility, a desk to sit at, and a community where they made coworkers feel like they belong. Coworking spaces have become an effective strategy for most businesses because people have come to realise over the last two years that they do not need to travel to work for a business to succeed. This strategy could be effective, especially for people who are recovering after COVID isolation. A lot of them could use an environmentally social space where they are surrounded by like-minded individuals. ## **Spreading the spirit of coworking in our cities** One of the best things we can do in our cities is get people who run shared workspaces together from every economic level. Big, shiny spaces and small little amounts of space, to have a conversation about what works and what doesn’t work. Because people might outgrow the smaller space and want to move to the bigger space and instead of trying to be in competition with each other, it is actually working out how, together you can grow the local community, grow the local economic development, and how to approach your local authority. ## **Preserving the coworking practice** Initiatives such as the [Coworking Alliance Summit](https://coworkingalliancesummit.com/?ref=londoncoworkingassembly.com) are created to get people from the coworking profession together. There’s a group of people that have already been doing it for years. Those kinds of people have an idea of what shared workspace and coworking is and what it can do. It’s a group of very down to earth people with a diverse range of experiences and valuable insights.To listen to [The Biggest Problem with Coworking](https://coworkingassembly.eu/podcast/bernie-j-mitchell-the-biggest-problem-with-coworking/?ref=londoncoworkingassembly.com) podcast and to learn more about the #CoworkingAllianceSummit. ### The Effects of Menopause in the Workplace URL: https://londoncoworkingassembly.com/effects-of-menopause-in-the-workplace/ Last updated: 2026-03-19T20:29:25.000Z [Kate Usher](http://v/?ref=londoncoworkingassembly.com), a coach and change strategist, for all things menopause and what we need to know about it in the workplace. Kate has more than 15 years of coaching experience and specialises in menopause together with equality, diversity, and inclusion. She is a broadly recognised author on the effects of menopause in the workplace and you can read all about it in her book ‘[Your Second Phase](https://www.amazon.co.uk/s?k=your+second+phase&crid=2MB18UEBG8OJL&sprefix=your+secon%2Caps%2C150&ref=nb%5Fsb%5Fss%5Fts-doa-p%5F2%5F10)’. Menopause has been the butt of jokes for centuries and this is probably due to so little understanding of what menopause is. Being classed in this stereotype is hurting opportunities for women in the workplace all over the world. ## **Industries need greater gender representation** “I'm known for talking about the uncomfortable things of menopause. That's what I talk about all day, but what I really do is I create modern menopause conversations that enable people to easily talk about menopause and support those who are going through it.” Says Kate and how she would like to help women to ensure that they stay in their chosen careers, and that they achieve what they need to achieve, as that is really what she would like to be known for. We need greater gender representation and balance at senior levels that encourages other women to step into industries and push for those senior management and executive roles. Kate hosted an interactive web talk around menopause, and it was astounding for her as around 300 people, male and female, joined in to learn more around this topic. People were just blown away by the fact that someone was actually talking about it and were stepping in and supporting others and that shows the appetite for this subject out there. We have a perception driven by every female character over the age of forty that we grew up with in sort of reruns from the sixties’ programs in the seventies’, eighties’ and nineties’. They were all portrayed as negative, unreliable and a bit crazy. They were unhappy people essentially and generally quite old looking. So, these negative stereotypes are part of everyday thinking and they kind of flash forward when somebody says menopause and that's reinforced today. ## **The lack of studies of menopause** The average age for menopause is fifty-one years old, but this also depends on ethnicity. There's very little research into the impact on non-white women in menopause. And we believe from some early studies in in America that black women experience a more severe menopause for longer, and normally go through menopause at earlier age of 49-years old. What we have noticed is that because of the lack of studies and knowledge of women of colour, it stops us from coming forward and seeking the support that is available. This can be socially and culturally highly damaging. ## **Menopause in the workplace** Quite often in the work environment, men feel that is a women’s issue and that it is not something they need to concern themselves with. It just seems too complicated and scary or awkward for them to consider thinking about it. But if you have a menopausal colleague, no matter what their age is, then those symptoms will be coming with them into the workplace because they can’t switch them off. So if you are noticing that your colleague is having a hard time and maybe you don’t know what the menopausal symptoms are, go and find out and be more be more empathetic. It’s about opening up the opportunity to have these conversations and give support to women. Women don't necessarily want to talk about it, but they do appreciate the empathy of someone making a pathway to them getting additional help no matter how small those things are. So ask yourself, what is menopause? And then talk about the challenges of having that conversation and how to structure it, how to move forward with that and how to feel as though you are making a positive impact. How are you giving those who are experiencing menopause the opportunity to speak about what it is within your groups and your coworking spaces. Listen to Kate talk about [Starting the conversation about menopause](https://londoncoworkingassembly.com/podcast/kate-usher-starting-the-conversation-about-menopause/). ### Designing A More Inclusive And Equitable Coworking Future URL: https://londoncoworkingassembly.com/inclusive-and-equitable-coworking-future/ Last updated: 2026-03-21T16:31:58.000Z The [London Coworking Assembly](https://londoncoworkingassembly.com/%5F%5Ftrashed/) hosts a monthly breakfast where they make use of different locations. This creates an opportunity for independent coworking space owners in London, as well as for anyone who owns or works in a coworking space, and even community space managers. To help us understand what it is like to build a coworking space in London, [Gerald Vanderpuye](https://www.linkedin.com/in/geraldvdp/?ref=londoncoworkingassembly.com), startup founder of [Impact Brixton](https://impactbrixton.com/?ref=londoncoworkingassembly.com), the only known large-scale black owned coworking space. He talks about how it grew to be a diverse community of dreamers, freelancers, creators, entrepreneurs, and social change-makers in the heart of Brixton, South London. There are 260 members that use this space, of which they have at least forty to 45% male, and more than 60% female. ## **Coworking spaces should be inclusive** It is important to ensure that there is inclusivity and diversity in a coworking space. One way to go about ensuring this is for it to be represented in the ownership level. This way there can be an influence on how it's designed and how to attract similar people to the space. For instance, the reason they chose Brixton is because it is up and coming and most people in London know the area. Brixton has the largest nightlife and the second busiest tube station in the whole of the UK. There was a famous location right where the fighting for the rights of black people that have moved into the country in the eighties. ## **Brixton a hub for entrepreneurs** Brixton is reminiscent of Brooklyn or Harlem back then, but it is different now. It has so many investments and has become a food haven. Entrepreneurs and creators always tend to try and think about what can be controlled and what can be changed. This helps with the positive aspects of gentrification and how to lean more into that and ensure that this makes a difference to the community. The point is to really inspire creatives, entrepreneurs and freelancers to start businesses and then leverage off of the opportunities of gentrification. ## **One of the largest black-owned spaces** One of the largest coworking spaces that is black owned is eight thousand square feet, but to operate on the scale and thrive you would need around twenty thousand square feet. So, Impact Brixton is looking for more space and to just secure that kind of space is a feat. Funding for leasing such a space is also a challenge and often you're dealing with people that don't look like you and don't feel they resonate with your story. It's so much easier when you walk into a space and the person resonates with your background with your culture. Focusing on the positive and what we can do when it comes to diversity and inclusivity is that we've done it and that means it is easier for the next minority to think, I can do that! And I can do it bigger. ## **How community is created at Impact Brixton** At Impact Brixton they created a community not just offline or for people that come and use the space, but a community online to inspire more creators. What do they mean by creators? There are creators and there are creatives, right? The creator economy is the biggest and fastest growing economy right now. This can be seen as them monetising their individuality. No one can essentially create this coworking space that they have right now. It is unique to them in their community. They try to bring all these creators together. That way they address unemployment through the idea that people are finding ways to monetise themselves and therefore creating jobs. The last Friday of every month they take on a different level. From 6pm to 11pm they host a networking night where they have a ton of games. Sometimes it is karaoke or there is comedy. They have about 120 creators networking and having fun! Imagine board games, retro video games, VR games and ping pong. Whether it's Cards Against Humanity, pub quizzes, all sorts of locally sourced dinner, free Rum Punch which is made in house in their building and courtesy of shout out to Brixton distillery market ramp. Essentially, imagine a space where you're playing games with people that think like you, that get you and you're going to walk away, visually making some real meaningful interactions. ### Voices From Coworking: Message for our Friends in Ukraine URL: https://londoncoworkingassembly.com/voices-from-coworking-message-for-471/ Last updated: 2026-04-04T09:39:07.000Z Voices From Coworking: Message for our Friends in Ukraine 0:00 /200 1× In this episode of Voices from Coworking, we did something different. We want to start thinking and talking about peace and reconstruction. **Our message in Ukrainian, read by Vika Zhurbas and translated by Igor Dzhebyan:** Шановні учасники української коворкінг-спільноти! Хочу поділитися з вами мрією про надію, яка прийшла до мене під час розмови з одним із вас. Водночас з нашими індивідуальними та колективними зусиллями зменшити страждання в Україні та за її межами, виникає новий образ людства. Хоча б на декілька секунд уявіть момент, коли війна закінчилася і прийшов час зцілення та відновлення. Уявіть собі громадян з різних куточків Європи та світу, які їдуть в Україну, щоб запропонувати найкраще від себе. Дехто принесе свою музику, дехто поділиться знаннями, а дехто силою м'язів, і кожного об'єднає місія з любовʼю поділитися тим, що має. Таким чином ми створимо простір для зцілення і добріший світ, спільно конструюючи диво миру та радості. Дорогі друзі, створімо простір для прийняття миру після бурі. Зосередимо частинку нашої уваги на те, що уявити народження відродження в Україні, та його поширення по всьому світу. **Our message in English:** Dear members of the Ukrainian Coworking Community, I want to share a vision of hope that came about in a conversation with one of you. In parallel with our individual and collective efforts to decrease suffering in Ukraine and beyond, a new image of humanity is emerging. For a few seconds, imagine the moment when the war is over and the time for healing and reconstruction arrives. Imagine citizens from different parts of Europe and the world going to Ukraine to offer the best in themselves. Some will bring their music, others will share knowledge, others muscle power, and everyone will be united with the mission of sharing what they have with love. This way, we will be making space for healing, creating a kinder world, and collectively sculpting the miracle of peace and joy. Dear friends, let's create space for embracing peace after the storm. Let's focus some of our attention on envisioning a renaissance being born in Ukraine and rippling worldwide. We want to express our gratitude to the following persons for making their voices heard: - [FH-Prof. Dr. Colin Heller,](https://www.linkedin.com/in/colin-heller-3021b4232/?ref=londoncoworkingassembly.com) Austria. - [Jeannine van der Linden](https://www.linkedin.com/in/jvanderlinden/?ref=londoncoworkingassembly.com), Netherlands. - [Eithne (Mc Laughlin) Knappitsch](https://www.linkedin.com/in/eithneknappitsch/?ref=londoncoworkingassembly.com), Austria. - [Laurent Dhollande](https://www.linkedin.com/in/laurentdhollande/?ref=londoncoworkingassembly.com), United States of America. - [Maria do Ceu Bastos](https://www.linkedin.com/in/mariacbastos/?ref=londoncoworkingassembly.com), Portugal. Special thanks to John and Bibiana Marler for their interpretation of the Ode of Joy. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Sonia Thompson: Inclusive Marketing - The Future of Marketing URL: https://londoncoworkingassembly.com/sonia-thompson-inclusive-marketing/ Last updated: 2026-03-19T20:29:26.000Z What does inclusive marketing look like? [Sonia Thompson](https://www.linkedin.com/in/soniaethompson/?ref=londoncoworkingassembly.com), an inclusive marketing strategist and consultant joins us to talk about how inclusivity impacts marketing and how it is the future of marketing. She also speaks about how cultural intelligence and awareness contributes to the impact of a brand. ## **Mainstream marketing** When it comes to marketing efforts, most brands do not think about people who don't fit into what is considered to be the mainstream. People are always ready to buy into ideas and products, but sometimes can’t because they are not the ideal target. There is a specific way that the ideal target looks and behaves, and if someone does not fit their mould, they will not be able to form part of the mainstream event or product. ## **Importance of a full-time diversity and inclusion member of staff** It’s important to plan your inclusive marketing calendar. The idea is that there are certain events that happen every year from an inclusivity standpoint, whether it's something like: - Black History Month; - Martin Luther King Day; - Pride Month; - Hispanic Heritage Month, or; - International Women's Day. Depending upon whatever group(s) you decide, it is important to celebrate or acknowledge observances that are important to these communities. It's not just related to racial or sexual orientation, sometimes it's about religion. Oftentimes when brands acknowledge religion in some way, it tends to usually be Christian holidays. So, people who aren't Christian, feel left out and that's not just about the customers that you serve, that also includes the people on your team. It's not about saying you have to celebrate everything, but just plan for one of the things that you want to take note of that you want as a brand. Acknowledge and support your team and your customers by celebrating their holidays and special occasions. ## **Planned vs unplanned inclusive marketing** People know when it's an afterthought. Sonia gives an example of a TikTok video she saw. It was about Valentine’s Day and how some tend to pick up flowers at the grocery store. At that point getting a gift for their loved one, but it is an afterthought as if they were reminded of it on the way home. The gift is quick and easy and not planned at all. This means that your followers can see when something was rushed and when effort was put into it. It is always visible if something is rushed. People will appreciate what you've done if they feel like you've put more thought and effort to it. This means it is important to start planning ahead in the future to ensure what you are putting out in the world is worth the time of your followers. ## **Let’s talk about cultural intelligence** If you are not part of a particular religion, but you want to celebrate it and acknowledge it, you are still able to celebrate it. The easy thing for people to do sometimes is to just pull out some type of quote, or Happy Hanukkah, or whatever it is. But there are other times where people want to try and do something, but they don’t do it just because they're not a part of that community. They don't understand what the culture is, what's appropriate and what's not. It's especially important whenever you're trying to engage with people who are different from you to show that you are celebrating with them and that you made the effort to do your research. This will make them feel appreciated and acknowledged, but also avoid them from being offended. ## **Exercising cultural intelligence** This should be something that comes natural to you, wherever possible. Partner with people who are part of the communities that you want to serve and celebrate. If you're creating a product, it's great to work with people to have them create it on your behalf. If you are putting together a series or social media content, figure out how you can involve people who are part of the community. Not only will that help you from the cultural intelligence standpoint, but it also gives opportunity to elevate the voices of people who are often part of underrepresented and underserved communities. And it just helps you just get the whole thing right, and it gives you a deeper degree of intimacy in the process. Listen to the full podcast and see how you can [improve your inclusive marketing.](https://londoncoworkingassembly.com/podcast/sonia-thompson-inclusive-marketing-the-future-of-marketing/) ### Entrevista a Laia Banaiges Monné fundadora de Espai La Magrana en Valls, España. URL: https://londoncoworkingassembly.com/entrevista-a-laia-banaiges-monne-afd/ Last updated: 2026-04-04T09:39:08.000Z Entrevista a Laia Banaiges Monné fundadora de Espai La Magrana en Valls, España. 0:00 /200 1× Laia Benaiges Monné es la fundadora de Espai La Magrana en Valls, un espacio de Coworking que colinda entre lo urbano y lo rural. Laia es una profesional publicista y ha logrado complementar su profesión y su espacio de Coworking.En esta entrevista Laia nos cuenta como comenzó su aventura, que es lo que ha aprendido hasta el momento y hacia donde va el futuro del trabajo en el contexto del movimiento de Coworking.Laia está entre los ponentes para la conferencia “The challenges of Coworking/Coliving” organizada por Coworking Spain y Marc Navarro. Espai La Magrana: [https://www.espailamagrana.cat](https://www.espailamagrana.cat/?ref=londoncoworkingassembly.com)Laia Benaiges Monné: [https://www.laiabenaiges.com/contact](https://www.laiabenaiges.com/contact?ref=londoncoworkingassembly.com)Conferencia: [https://coworkingspainconference.es](https://coworkingspainconference.es/?ref=londoncoworkingassembly.com) English: Laia Benaiges Monné is the founder of Espai La Magrana in Valls, a Coworking space that borders between the urban and the rural. Laia is a professional publicist and has managed to complement her profession and her coworking space. In this interview, Laia tells us how her adventure began, what she has learned so far, and where the future of work is headed in the context of the movement of Coworking. Laia is among the speakers for the conference “The challenges of Coworking/Coliving” organized by Coworking Spain and Marc Navarro. Espai La Magrana: [https://www.espailamagrana.cat](https://www.espailamagrana.cat/?ref=londoncoworkingassembly.com)Laia Benaiges Monné:[ https:// www.laiabenaiges.com/contact](http://www.laiabenaiges.com/contact?ref=londoncoworkingassembly.com)Conference: [https://coworkingspainconference.es](https://coworkingspaincon/?ref=londoncoworkingassembly.com) Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Alanna Imbach: Systemic Inequality, Women, And How Coworking Can Help URL: https://londoncoworkingassembly.com/alanna-imbach-systemic-inequality-31f/ Last updated: 2026-04-04T09:39:08.000Z Alanna Imbach: Systemic Inequality, Women, And How Coworking Can Help 0:00 /200 1× We're here with another Coworking Values Podcast where we bring you the lowdown on what is happening in and around our community. For this episode, we are having [Alanna Imbach](https://www.linkedin.com/in/alannaimbach/?ref=londoncoworkingassembly.com), Founder/CEO of [Vibe Coworks](https://www.vibecoworks.com/?ref=londoncoworkingassembly.com). We are going to be talking about how social inequality is driving women out of the workforce. How the coworking community can address this and help bring women back into the workforce. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Gerald Vanderpuye: Designing a More Inclusive and Equitable Coworking Future URL: https://londoncoworkingassembly.com/gerald-vanderpuye-designing-a-more-8f1/ Last updated: 2026-04-04T09:39:08.000Z Gerald Vanderpuye: Designing a More Inclusive and Equitable Coworking Future 0:00 /200 1× For this episode, we welcome back [Gerald Vanderpuye](https://www.linkedin.com/in/geraldvdp/?ref=londoncoworkingassembly.com), Co-founder of[ Impact Brixton](https://impactbrixton.com/?ref=londoncoworkingassembly.com) Gerald understands what it's like to build a coworking space in a London neighbourhood, in addition to his experience as a start-up founder. Gerald will be talking all about Impact Brixton and how it grew to be a diverse community of dreamers, freelancers, creators, entrepreneurs, and social change-makers in Brixton, South London. They have expanded their influence. Brixton has developed into a vibrant and well-connected part of the local community He will also touch briefly on the upcoming London Coworking Assembly April Breakfast event: [Designing A More Inclusive And Equitable Coworking Future.](https://londoncoworkingassembly.com/events/designing-more-inclusive-and-equitable-coworking-future-london-coworking-assembly-breakfast/) Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Creating a Blog Plan with a Purpose URL: https://londoncoworkingassembly.com/creating-a-blog-plan-with-a-purpose/ Last updated: 2026-03-21T16:32:24.000Z [Sandrine Coosemans](https://www.linkedin.com/in/sandrine-coosemans/?ref=londoncoworkingassembly.com) the founder of [Smart Alpaca Marketing](https://www.smartalpacamarketing.com/?ref=londoncoworkingassembly.com#what-we-do) presented at the [Bloggers Meetup](https://www.meetup.com/?ref=londoncoworkingassembly.com) and gave insight about creating a blog plan with a purpose. Smart Alpaca Marketing focuses on helping content creators organise, optimise, and monetise their expertise to make a livelihood from it. In this episode Sandrine talks about the various types of blog posts, cornerstone content, and creating a plan with [Airtable](https://airtable.com/?ref=londoncoworkingassembly.com). As there are different types of blogs out there, what are some of these types and would they pair well with the topics you want to write about? ## **What are the different types of blog posts?** When making a blog plan with a purpose you need to decide on the type of blog you want to write. There are different types of blog posts that can be used for your blog, such as: - Interviews and stories - Lists - Roundups - News or time-bound entertainment ### **Interviews and stories** When writing a blog that focuses on interviews or stories, there are usually a lot of questions focused around a particular topic with another person or people answering them. For this type of blog it is also written from a single perspective. As for the story type this can be a personal experience for the blogger or it could be a story that a guest wants to share with the viewers. For both of these types they can be used to invite an expert to discuss various topics or share a story or experience. Having an interview or having someone share an experience is a good way for a blog to gain visibility. The more traffic the blog brings, the more people will be aware of the interview or story. ### **Lists** Lists are a quick and easy way to get content out. But the lines blur between lists and cornerstone content. There are different types of lists that can be used such as checklists, or best of lists. Lists are favoured by readers as they are a convenient and useful way to gain information because of how quick they are to read through. In addition, lists are often a great choice for social media posts. ### **Round ups** Roundup is a type of blog post that consists of interesting content on a specific topic or from a specific field. Typically this type of blog will have sources from experts and links to other articles. It is mainly used as a form of comparison and can have a similar structure to that of a list. In addition, roundups are a great way to get more people interested in niche topics or a topic you find interesting. ### **News or time-bound entertainment** Another type of blog that can be used is a news or time-bound entertainment blog. Despite the name, these types of blogs avoid discussing breaking news, unless that is the type of content that is usually discussed on the blog. These types of blogs focus more on current events or new developments taking place in your industry or niche. In addition, this type of blog can also be combined with a cornerstone post to create extra traffic to the blog. It is a great way to get more interaction on social media. These are only a few of the different types of blog posts that can be used. When looking for advice on how to plan for a blog the term cornerstone content is often brought up, what does this mean? ## **Cornerstone content** Cornerstone content are the main posts used to increase your search engine optimisation (SEO) rating by making use of relevant keywords. These types of posts are usually ultimate guides or everything you need to know about blog posts and are the pillars of your blog. With these types of posts you can use them to link other blogs you have written to gain more traffic to your website. The amount of cornerstone posts you have varies as it depends on the amount of content you have, if there isn’t a lot of content to work with there should not be a lot of cornerstone content. In addition, the content of these posts can be broad or they can be more focused, it all depends on the content you want your blog to have. ## **Creating a blog plan** When creating a blog plan, it is important to determine what type of posts you want and what topics are going to be discussed. Some people prefer to use a programme known as [Airtable](https://www.airtable.com/?ref=londoncoworkingassembly.com) as it can be used to make the process a bit easier. Airtable is a quick and user-friendly programme that can help with the planning process as it can do a bit more in terms of a planner programme to help form a flexible plan. To create a blog plan it is important that you first determine what your goals are. Do you want to gain more traffic to your site from search engines? Or give people easy access to information? Or a combination of goals? The goal you want to achieve can help you determine what to post and when you post. When creating a plan the first step is to determine the content for each topic and whether you can interview any experts for it. Depending on the content of the topic you can write multiple different blog posts on that topic. The next step in this process is to organise the posts, this can be done by category or alphabetically. Once that is done you can add dates to the posts. These dates do not have to be fixed if you want to change the post for a specific date to fit into your schedule that is perfectly fine, do what works best for you with planning. There are multiple types of blogs that can be written for different purposes. How you go about planning these blogs should be in a way that can be changed to not be overwhelming or lead to burnout. It is important to be flexible so that the blog and posting schedule can fit in with your lifestyle. ### Jamie Dundas: The Impact of COVID on London's Flexible Workspaces URL: https://londoncoworkingassembly.com/jamie-dundas-the-impact-of-covid-on-londons-flexible-workspaces/ Last updated: 2026-03-19T20:29:26.000Z [Jamie Dundas](https://www.linkedin.com/in/jamiedundas/?ref=londoncoworkingassembly.com), the founder of [Monday Works](https://mondayworks.co.uk/?ref=londoncoworkingassembly.com), wants to educate on the impact that COVID-19 had on London’s flexible coworking spaces. [Bernie J Mitchell](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) will be hosting this Coworking Valued Podcast and will be discussing the impacts of COVID-19. Community is the key to generating new opportunities. So is being able to connect with diverse and relevant people around the globe and to assist in building coworking spaces in the community and around the world. ## **The impact of COVID on workspaces** The most surprising fact that you might learn from this episode is that the pandemic has affected the coworking space in a positive way. It has generated new ways of working, but most importantly it has shown the value of working space. It has generated the idea of flexibility for everyone in the working environment. People started realising the advantage of working from home or the idea of living near a coworking space. Some are discovering that waking up, dropping the children off at school and coming back within a few minutes is important. That it allows for more time to do the things they love, rather than commuting to an office 30 minutes away. Most commutes to coworking spaces take a 10 minute or at most a 20-minute walk. However, at first, not everyone was comfortable with the new shift, but due to the pandemic, no one had an option. Flexibility turned out to be a huge step for the central larger workspace. Ultimately this resulted in the biggest growth in this particular area and massive amounts of professionals working in the flexible workspace. During the pandemic, everyone started to realise the importance of a flexible workspace. People and the industry believe that work location is important. Due to changes in the world, it is vital that working people are at the epicentre of important facilities, like easy access to transportation. The idea of a company going fully remote is not as far-fetched anymore. This is because of how people were affected by geographical changes but ultimately adjusted for the better. During the pandemic, some companies have even realised that the performance of workers was improving, especially their tech skills. Most people have adapted and optimised the way they work. Some local companies in central London are adapting this working model for good. One major reason is that this new model is saving the company money which they can use to generate more growth for the staff. External needs will be met and in turn improve the reputation of the business. Some are interested in being exposed to new techniques of working and then being able to view the weaknesses of the industry on the whole. Listen to the episode to get the full blast of how COVID-19 has impacted London’s flexible workspace industry. ### Coworking Alliance 2022: Bringing Together Cooperative Coworking Leaders URL: https://londoncoworkingassembly.com/coworking-alliance-2022-bringing-together-cooperative-coworking-leaders/ Last updated: 2026-03-19T20:29:26.000Z Written by: G[ugu Mthimkhulu](https://www.linkedin.com/in/gugu-mthimkhulu-828a1314b/?ref=londoncoworkingassembly.com) The annual [Coworking Alliance Summit](https://coworkingalliancesummit.com/?ref=londoncoworkingassembly.com) is looming and the coworking community has a lot to look forward to. Giving more insight on the ins and outs of the upcoming summit, we have [Ashley Proctor](https://www.linkedin.com/in/ashley-m-proctor/?ref=londoncoworkingassembly.com) of [Creative Blueprint](https://creativeblueprint.ca/?ref=londoncoworkingassembly.com) and [Hector Kolonas](https://www.linkedin.com/in/inztinkt/?ref=londoncoworkingassembly.com) of [Syncaroo](https://syncaroo.com/?ref=londoncoworkingassembly.com) who are both co-producing the yearly event. The pair also give some insight about the power of collaboration and how the Coworking Alliance Summit is fostering a safe space for needful conversations in coworking. ## **The Coworking Alliance Summit – who should attend?** Getting a group of people in any industry together is important. The summit was created for people who are either running or trying to reactivate a quiet alliance that they have been running for a while. It's also for people who are thinking about building new coworking alliances, people who are in a town and looking to start a coworking alliance in their area. And people who are in coworking related alliances are encouraged to attend as well. If you’ve never attended the event before, the summit is a participatory experience. Attendees break out into different sessions like an unconference format. The attendees vote on the sessions that they'd like to attend and that way they can customise and choose their own experience of the summit. And pick what would most benefit their alliance. It helps to bring multiple alliance members as well, because you can split up and each attend different events and then bring back the information to your alliance and alliance members. ## **Collaboration in coworking** Starting from 2021, the coworking industry started seeing lobbying efforts and co-marketing campaigns being run on behalf of groups of coworking spaces and groups of shared and flexible operators. They are doing this to change the narrative that it's either work from home or work from the office, but there is space that is a big part of the coworking world. ## **Coworking Alliance Summit 2022 – collaboration over competition** A lot of people claim collaboration over competition. But, the people in the alliances who are collaborating across different regions within their region and with their neighbours are direct competitors. Those are people who are living that statement, and there's a lot to be learned from them. This is what is exciting about bringing those people together. The summit is three hours long. There is a wind down happy hour afterwards. The three hours are broken up into different sessions. So, if you can't make the whole event, it makes sense to attend the introduction event so you have an idea of how the day will flow. After that you can decide which sessions to attend and vote for your favourites. Then you can choose to attend the sessions that are of most interest to you. The [Coworking Alliance Summit](https://coworkingalliancesummit.com/?ref=londoncoworkingassembly.com) kicks off on 16th of February 2022.. Secure your ticket today to be part of this life-changing experience. ### Piotr Boulangé: How Understanding Coworking’s History Might Help Us Predict The Future Of Work URL: https://londoncoworkingassembly.com/piotr-boulange-how-understanding-coworkings-history-might-help-us-predict-the-future-of-work/ Last updated: 2026-03-19T20:29:26.000Z Written by: [Gugu Mthimkhulu](https://www.linkedin.com/in/gugu-mthimkhulu-828a1314b/?ref=londoncoworkingassembly.com) It is crucial for people in the coworking industry to understand the history of coworking. Not only does it serve as a reference and comparison point, but it can help predict the future of work as well. Founder and CEO of [Multi Cowork](https://multicowork.com/pl/kontakt?ref=londoncoworkingassembly.com), Director of [Founder Institute Warsaw](https://fi.co/apply/warsaw?ref=londoncoworkingassembly.com), and a Coworking Expert, [Piotr Boulangé](https://www.linkedin.com/in/%F0%9F%9A%80-piotr-boulang%C3%A9-02a9112b/?ref=londoncoworkingassembly.com) delves deeper into how coworking’s history can be used to predict its future. It's important that when defining new coworking trends and ideas, we try to figure out how we came to them and where they started. In coworking specifically, it is key to remember that it started as an answer to creative people's problem when they were working at home. ## **Key elements of coworking** Socialisation is a key aspect of coworking. You can say that the byproduct of that is the serendipity effect, or just getting your creativity blossoming. Coworking pre-pandemic fostered a high level of socialisation which is not as visible now as it was before. ## **Coworking pre-pandemic vs coworking today** Old coworking looked like an open space where you just met other people, drank coffee, and heard the coffee machine noises around you. This was the core of basic coworking spaces. What has changed with the bigger companies coming in is that they have introduced flexible offices. Coworking today looks like a reception area with an open space, surrounded by closed offices. And this is the biggest difference right now because you don't have that many freelancers in the entire coworking space. What distinguishes the coworking spaces from before to the current coworking spaces is that the creatives owned the space by habit, by the way, that they worked, by their routines. And today's coworking spaces are more like business offices than coworking spaces. ## **Looking to the past to predict the future of coworking** In the past, we knew that coworking was created by freelancers for other freelancers. Currently, you'll see that more spaces are being taken over by the corporations who are using them for their employees. Coworking is losing its creativity. But it doesn't mean it's a bad thing. We have to cope with the changes that are coming. Coworking spaces are an effective HR strategy for most businesses since individuals have learned over the last two years that they do not need to travel to work for the firm to succeed. This strategy could be effective, especially for people who are recovering after COVID isolation. A lot of them could use a nice, environmentally social space where they could tiptoe around the official business strain. The future of coworking will be figuring out how to combine the corporate and creative sectors without making it tough. ### Elena Giroli - Managing a Community and Handling Changes in a Pandemic Era URL: https://londoncoworkingassembly.com/elena-giroli-managing-a-community-and-handling-changes-in-a-pandemic-era/ Last updated: 2026-03-21T16:31:28.000Z Written by: [Gugu Mthimkhulu](https://www.linkedin.com/in/gugu-mthimkhulu-828a1314b/?ref=londoncoworkingassembly.com) It has been nearly two years since the outbreak of the Coronavirus. Even though the world has quickly adapted to the changes brought about by the pandemic, there are still some notable and unavoidable shifts and changes that are still visible within society. To highlight these changes and shifts in the coworking community specifically, we have [Caterina Maiolini,](https://www.linkedin.com/in/caterinamaiolini/?ref=londoncoworkingassembly.com) Community and Partnerships Manager of [SALTO Systems](https://saltosystems.com/?ref=londoncoworkingassembly.com) and [Elena Giroli](https://www.linkedin.com/in/elenagiroli/?ref=londoncoworkingassembly.com), Change and Communications Manager of [Creative Works](https://www.creativeworks.space/?ref=londoncoworkingassembly.com), who will also give insight on how they have been handling these shifts and changes. ## **What changed in coworking communities?** Community Managers started seeing a lot of change in their members, following the pandemic. When working from home became a government mandate, it became a case of if you can’t work from home, work somewhere else. This change proved to be difficult for some people because living in London has its difficulties, including living in small, restricted spaces. The other challenge that this protocol brought about was the blurred lines between personal and professional lives as they were constantly working in their confined spaces and couldn’t have the liberty of separating the two. ## **How did Community Managers cope with the pandemic?** Coworking space managers were forced to restructure and adapt their offers slightly. This, however, was not an easy task because it was a trial-and-error procedure. Things were added, some things are taken away, and this also called for the revamping of the entire onboarding process. This was also a time to test and see how people responded to these alterations because customer expectations and satisfaction are always at the heart of everything. ## **What Community Managers are expecting from their members** There is no particular framework, but a person entering the space must respect the space’s ideas of community, openness, and all beliefs and sexualities. If you meet those criteria, simply walk in. You can determine almost right away if a member wants to get to know other members by chatting with them. So, it’s simply the personality and the attitude. Members should also be open and willing to adhere to the guidelines highlighted by an existing code of conduct that outlines how members are expected to behave in the coworking space. ### Starting 2022: Projects We Are Working On URL: https://londoncoworkingassembly.com/starting-2022-projects-we-are-working-on/ Last updated: 2026-03-19T20:29:26.000Z Written by: by [Gugu Mthimkhulu](https://www.linkedin.com/in/gugu-mthimkhulu-828a1314b/?ref=londoncoworkingassembly.com) The start of a new year is another chance to get things right and to set the scene for the rest of the year. Speaking to [Bernie J Mitchel](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com), we get to learn more about The Coworking Values Podcast, its purpose, and what to look forward to going forward. **What to expect from the European Coworking Assembly** Listeners can expect to have more people from the [European Coworking Assembly](https://coworkingassembly.eu/?ref=londoncoworkingassembly.com) (ECA) community doing podcasts in the new year. The ECA will also be exploring doing a few of the podcasts in Spanish because [Coworking Spain](https://coworkingspain.es/en?ref=londoncoworkingassembly.com) is a big part of the European Coworking calendar. If that is a success, people can look forward to hearing other languages as well. So, if you can help with that, please get in touch with us by clicking [here](https://coworkingassembly.eu/contact-2/?ref=londoncoworkingassembly.com). Onto other exciting news, [Jose Antonio Morales](https://www.linkedin.com/in/lijoseamorales/?ref=londoncoworkingassembly.com) has come on board to coordinate the [Rural Coworking Project](https://ruralcoworking.coworkingassembly.eu/?ref=londoncoworkingassembly.com), an initiative by the European Coworking Assembly that intends to map and connect the community of Rural and Suburban Coworking spaces in Europe. There's also the [What If Everyone Could Walk To Work](https://thetownsquare.co.uk/news/what-if-everyone-could-walk-to-work/?ref=londoncoworkingassembly.com) and [Boot The Commute](https://bootthecommute.co.uk/?ref=londoncoworkingassembly.com) from [Town Square](https://thetownsquare.co.uk/?ref=londoncoworkingassembly.com), and Jose is the person coordinating those conversations and helping people initiate projects around Rural Coworking. Jose is going to be doing a regular podcast to bring that alive. The pandemic meant that everyone stopped running into cities to coworking spaces. Coworking spaces and flexible workspaces have moved away from the center of cities and suburbs, and into rural areas. The other long running project is the [Coworking Library](https://coworkinglibrary.com/?ref=londoncoworkingassembly.com) which is run by [Hector Kolanas](https://www.linkedin.com/in/inztinkt/?ref=londoncoworkingassembly.com), [Carsten Foertsch](https://www.linkedin.com/in/carstenfoertsch/?ref=londoncoworkingassembly.com), and [Johanna Voll](https://www.linkedin.com/in/johannavoll/?ref=londoncoworkingassembly.com). Jo, Carsten, and Hector set up the Coworking Library where people can send or publish their academic and industry research where people can go for information related to coworking. The library is an essential part of the Coworking Assembly family. The next thing is the [Coworking Symposium](https://www.coworkingsymposium.com/?ref=londoncoworkingassembly.com) run by [Marko Orel](https://www.linkedin.com/in/markoorel/?ref=londoncoworkingassembly.com) from the University of Economics in Prague, back again for a third year. The Coworking Symposium is an interesting collection of industry and academic people. There's a center that researches the future of work at Prague University of Economics and Marko instigated that last year. There's also the [Coworking Values Podcast](https://coworkingassembly.eu/podcasts/?ref=londoncoworkingassembly.com), which is a key linchpin project of the Coworking Assembly. The [Coworking IDEA Project](https://coworkingidea.org/?ref=londoncoworkingassembly.com), which was invented by [Ashley Proctor](https://www.linkedin.com/in/ashley-m-proctor/?ref=londoncoworkingassembly.com) from [Coworking Canada](https://coworkingcanada.com/?ref=londoncoworkingassembly.com) is one of the longest serving coworking evangelists on the face of the planet. And the Coworking IDEA Project is about inclusion, diversity, equity, and accessibility in the coworking industry. In the end, the icing on the cake in 2021 was having a session happen at Coworking Europe, where there were 10 people talking about why this is important from all over the European Coworking Assembly. Also, there's [European Freelancers Week](http://freelancersweek.org/?ref=londoncoworkingassembly.com), which is a fortnightly newsletter. In terms of coworking, it creates a link between as many coworking spaces as possible in Europe so that people can connect with the likes of freelancers and independent economic agents. There are also many who are running their own businesses and their own freelance practices. Many are also now working on their own who used to go to the office, and this project is looking to help all of those there. Lastly, there is [This Week in Coworking](https://thisweekincoworking.com/?ref=londoncoworkingassembly.com) which is a weekly newsletter summarizing the coworking celebrations, stories, market moves, tech updates, and discussions you may have missed and is curated by Hector Kolonas. The cherry on top is that it is an independently run initiative, unlike many things we see online which are sponsored. ### How The Black Lives Matter Movement Made A Difference URL: https://londoncoworkingassembly.com/how-the-black-lives-matter-movement-made-a-difference/ Last updated: 2026-03-19T20:29:26.000Z by [Gugu Mthimkhulu](https://www.linkedin.com/in/gugu-mthimkhulu-828a1314b/?ref=londoncoworkingassembly.com) There is no doubt that the Black Lives Matter movement has made a huge impact on the lives of numerous people around the world, and the coworking industry is no exception. Speaking to [Kofi Oppong](https://www.linkedin.com/in/kofioppong1/?ref=londoncoworkingassembly.com) Founder of [Urban MBA,](https://urbanmba.co.uk/?ref=londoncoworkingassembly.com) [Carmen Lecuane](https://www.linkedin.com/in/carmen-lecuane-a0b4a6bb/?ref=londoncoworkingassembly.com) Software Specialist at [Nexudus](https://nexudus.com/?ref=londoncoworkingassembly.com) and Founder of [KMABEL, and ](https://kmabel.com/?ref=londoncoworkingassembly.com)[Aiden Saunders](https://www.linkedin.com/in/aiden-saunders-517306125/?ref=londoncoworkingassembly.com) Founder of [Ailey CIC](https://www.aileycic.com/?ref=londoncoworkingassembly.com), we look at the impact that the Black Lives Matter movement has had in the coworking industry and the world at large. **How has the Black Lives Matter movement made a difference?** A similar situation occurred over 20 years ago. The reason we can never stop promoting this type of agenda or talking about Black Lives is that, after 30 or 40 years, it happened again. So, we need to look at what needs to change and keep it front and centre. One of the biggest interests has been how much brands have changed in terms of their advertising and everything else they do. That's because of movements such as this one which have sparked more diverse representation in brands. There haven’t been so many different minorities in adverts and everything else that brands are doing as we've seen over the last year. Brands who are doing it from a monetary perspective realised they have to face cancel culture with generation Z, who is the biggest generation at the moment and have big spending power. **How to move forward** Change has to be done inside, from a company, industry, and personal standpoint. So, if companies like coworking spaces show diversity on websites, it counts as brand messaging, right? If you don’t change inside, you won’t change any political policies, communication styles, unfavourable cultural stereotypes, or even cultural expectations. **What to take away from Black Lives Matter** It is almost as if Black Lives Matter is saying this is our time to birth a new way of thinking for the world. There are a lot of things going on in the world that aren’t right. And with Black Lives Matter, this is the dominant view that people see, or the world recognises as oppressive. For example, we’re trying to use black lives as a tool to comprehend and explain how bettering ourselves may help form a framework for others and other races. So, it’s not just about black lives, but we utilise it as a beacon. Then we may help build a new generation’s worldview by addressing racism in all industries, all lifestyles, and all families. ### What Projects Are Connected to the London Coworking Assembly? URL: https://londoncoworkingassembly.com/what-projects-are-connected-to-the-london-coworking-assembly/ Last updated: 2026-03-19T20:29:26.000Z | **In 2022, we're building on these projects, if you are reading this and would like to contribute in 2022 please get in touch.**[Coworking Library](https://coworkinglibrary.com/?ref=londoncoworkingassembly.com)[Rural Coworking](https://ruralcoworking.coworkingassembly.eu/?ref=londoncoworkingassembly.com)[Coworking Symposium 2022](https://www.coworkingsymposium.com/?ref=londoncoworkingassembly.com)[Coworking Values Podcast](https://coworkingassembly.eu/podcasts/?utm%5Fsource=mailpoet&utm%5Fmedium=email&utm%5Fcampaign=are-you-a-connect-or-an-unsubscribe%5F6) Inclusion and Diversity Handbook - ([listen here](https://coworkingassembly.eu/podcast/tash-thomas-inclusion-equality-and-diversity/?utm%5Fsource=mailpoet&utm%5Fmedium=email&utm%5Fcampaign=are-you-a-connect-or-an-unsubscribe%5F6))[Coworking I.D.E.A.Project](https://www.instagram.com/coworkingideaproject/?igshid=83ez7ymimnmn&ref=londoncoworkingassembly.com)[Cowork Tools](https://cowork.tools/?ref=londoncoworkingassembly.com)[UK Coworking Assembly](https://coworkingassembly.uk/?ref=londoncoworkingassembly.com)[London Coworking Assembly](https://londoncoworkingassembly.com/%5F%5Ftrashed/)[European Freelancers Week 2022](https://freelancersweek.org/?ref=londoncoworkingassembly.com)[Urban MBA](https://urbanmba.co.uk/?ref=londoncoworkingassembly.com)**Other projects and inspirations:** [What if everyone could walk to work?](https://thetownsquare.co.uk/news/what-if-everyone-could-walk-to-work/?ref=londoncoworkingassembly.com)[What if everyone was an entrepreneur?](https://thetownsquare.co.uk/news/what-if-everyone-was-an-entrepreneur/?ref=londoncoworkingassembly.com)[10 Independents Project](https://dangerouslyawesome.com/10k-independents-project?ref=londoncoworkingassembly.com)[Tech London Slack Channel](https://techlondon.io/?ref=londoncoworkingassembly.com)[Research Group For Collaborative Spaces](http://rgcs-owee.org/?ref=londoncoworkingassembly.com) | | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | | ### How To Transform Diversity And Inclusion Into A Driver Of Growth URL: https://londoncoworkingassembly.com/how-to-transform-diversity-and-inclusion-0ce/ Last updated: 2026-04-04T09:39:08.000Z How To Transform Diversity And Inclusion Into A Driver Of Growth 0:00 /200 1× This edition of the Coworking Values Podcast is a recording of Coworking Europe's recently concluded Live Stream conference, - "How to Transform Diversity and Inclusion into a Driver of Growth" which was co-hosted by the European Coworking Assembly and the Coworking IDEA Project. Hosted by our very own [Jeannine van der Linden](https://www.linkedin.com/in/jvanderlinden/?ref=londoncoworkingassembly.com) and [Ashley Proctor](https://www.linkedin.com/in/ashley-m-proctor/?ref=londoncoworkingassembly.com) of [Coworking Canada](https://coworkingcanada.com/?ref=londoncoworkingassembly.com), our panel talks about IDEA (#Inclusion, #Diversity, #Equity, and #Accessibility) and how it applies to coworking environments. Our panel gives us the low down on how to ensure that your coworking space operations incorporate IDEA best practises. Connect with the Speakers on the links below: [Miro Miroslavov](https://www.linkedin.com/in/ACoAAAK1BIAB2R-nL9Z5xn%5FiG20aqsLnmn-7pdU?ref=londoncoworkingassembly.com) from [OfficeRnD](https://www.linkedin.com/company/officernd/?ref=londoncoworkingassembly.com)[Cecilia MoSze Tham](https://www.linkedin.com/in/ACoAAAEI3dwB7vFeuyrjNtqjG2V9NUQCIMxhLg4?ref=londoncoworkingassembly.com) Tham from [MOB – Makers of Barcelona](https://www.linkedin.com/company/mob-makers-of-barcelona/?ref=londoncoworkingassembly.com)[Hector Kolonas](https://www.linkedin.com/in/ACoAAAL44UYBWqk-Bu1nm4k0Y0nGHK9xw8YxyO0?ref=londoncoworkingassembly.com) from [Syncaroo](https://www.linkedin.com/company/syncaroo/?ref=londoncoworkingassembly.com)[Alex Ahom](https://www.linkedin.com/in/ACoAAAFjZO8BmP3obaAPTCRUJtGLIZxMIn1RCPk?ref=londoncoworkingassembly.com) from [European Coworking Assembly](https://www.linkedin.com/company/european-coworking-assembly/?ref=londoncoworkingassembly.com)[Carmen Lecuane](https://www.linkedin.com/in/ACoAABmF-CsB8gne3blsGw5m5jkL3Zc2J-z1ea4?ref=londoncoworkingassembly.com) from [Nexudus](https://www.linkedin.com/company/nexudus/?ref=londoncoworkingassembly.com) [Shazia M.](https://www.linkedin.com/in/ACoAAAAqorcBQzl2HltHFM0KYNz-QnvBZBneY7s?ref=londoncoworkingassembly.com) from Third Door[Mike LaRosa](https://www.linkedin.com/in/ACoAAAImGCIBphadZErV-ERwI5ftrMaaojCrYp8?ref=londoncoworkingassembly.com) from [Upflex](https://www.linkedin.com/company/upflex/?ref=londoncoworkingassembly.com)[Pauline Roussel](https://www.linkedin.com/in/ACoAAAQ%5FkMgBmLvUT5P64meeFypivsrn-G68KxQ?ref=londoncoworkingassembly.com) from [Coworkies](https://www.linkedin.com/company/coworkies/?ref=londoncoworkingassembly.com)[Natalie Du Toit](https://www.linkedin.com/in/ACoAABWgcwABfiRlFMcrpcrruEkXI6q1FawcRfg?ref=londoncoworkingassembly.com) from [Innocomm](https://www.linkedin.com/company/innocomm/?ref=londoncoworkingassembly.com)[Bertie van Wyk](https://www.linkedin.com/in/ACoAAAV0facBbMSZhEH7yN5OdNVkl%5FdYu1XDTVs?ref=londoncoworkingassembly.com) from [MillerKnoll](https://www.linkedin.com/company/millerknoll/?ref=londoncoworkingassembly.com) Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Diversity, Inclusion, Equity, Accessibility – and Revenue URL: https://londoncoworkingassembly.com/diversity-inclusion-equity-accessibility-and-revenue/ Last updated: 2026-03-19T20:29:26.000Z Diversity, Inclusion, Equity, and Accessibility are important for all independent coworking spaces. Independent coworking spaces are close to their community and it is important that they consider and embrace all the members of their surrounding communities and so lead in making them more accessible and diverse. This kind of leadership is important. It is also clear from the research in this area that consciously choosing to foster a diverse community within a business, drives revenue. As it happens, the most sustainable choice is also the choice that most easily creates abundance. By being non-inclusive and non-diverse – that is, by choosing not to be mindful of the whole picture in their city or town – coworking spaces actually limit their target market to less than half, possibly a third, of the potential target market. Coworking in many ways ultimately originates from hospitality, meaning that coworking spaces are already aligned with base values like being welcoming and inclusive. If a coworking space is non-accessible and non-inclusive, then fewer people are bound to make use of that space, which means that what we do not see and look at can mean that we are missing opportunities. # **Speaking up for the marginalised** People who are not marginalised, need to be the ones speaking up for those who are marginalised and especially in the places where we are heard and they are not. We're the ones who can more easily speak and be heard. But the reason we need to do this is not to help the ‘helpless’ others. Quite the contrary; it is not that they need us. It is that we are in many ways in the pickle we are in because we need them. We can't do without the people that we have marginalised. They add value with solutions and resources to our already complex and urgent problems. When we allow margalised members to step into our coworking spaces and be centered there, we give our spaces a better chance of survival. They bring more creativity, more solutions, and more ideas into our coworking spaces. They ensure that we stay up to date and that we stay relevant. The only way we will be able to have a completely inclusive space, is if we first have a look at and then let go of our biases and discrimination. # **How to create an IDEA space** Integrating IDEA (Inclusion, Diversity, Equity, and Accessibility) in coworking space means just this: to look, think, and identify ways in which the space can be more inclusive. This type of space can grow revenue, but how do we ensure that a space is inclusive? ## **Understanding the community** First of all, it is important to understand your coworking space and your communities. When you completely understand your community, it becomes far easier for them to ensure that the space is inclusive to all. The best way to do this is by collecting data. Set up surveys and ask the community members to take part in these surveys, anonymously. When coworkers respond to a survey anonymously, they are far more likely, to be honest. The data collected can create a clear image of the community and what they expect from the coworking space. It is also advisable to find out about the people who are not your coworkers but are in the larger community: do some research online, go to a few open houses, identify those who you are not reaching, and reach out to the groups they are members of. ## **Communication** Coworking spaces should be conscious and mindful about how they communicate, internally and externally, with their coworkers. Without noticing it, there are many ways in which people can be made to feel that they are excluded without that being the intention. For instance, having a line in a newsletter: “each coworker will be allowed to bring his/her child to the space for bring-your-child-to-work day.” That’s inclusive, right? Sure it is but you can also say “Children are welcome in the space on bring-your-child-to-work day” This decenters you and centers the subject of your communication and removes them entirely unnecessary embedded communications: 1. That only one child per coworker is allowed 2. That it has to be their own child 3. That there are two genders and each child has one of each for a parent 4. That this is a concession for one day and not really welcoming To find out more simple ways in which being intentional can grow revenue, attend the [Coworking Europe event](https://coworkingidea.org/live-streamed-idea-discussion-2021-at-coworking-europe/?ref=londoncoworkingassembly.com) where we will be hosting an event on 1 December at 14:15 CET. This digital event will give anyone the opportunity to attend free of charge, giving you access to the advice and support of leading industry experts. We have ten industry leaders who will be speaking at our event: [Miro Miroslavov](https://bg.linkedin.com/in/mmiroslavov?ref=londoncoworkingassembly.com) from [OfficeRnD](https://www.officernd.com/?ref=londoncoworkingassembly.com) [Cecilia Tham](https://es.linkedin.com/in/ceciliatham?ref=londoncoworkingassembly.com) of [Makers of Barcelona](https://mob-barcelona.com/?ref=londoncoworkingassembly.com) [Hector Kolonas](https://www.linkedin.com/in/inztinkt?ref=londoncoworkingassembly.com) from [Syncaroo](https://syncaroo.com/?ref=londoncoworkingassembly.com) [Bertie van Wyk](https://www.linkedin.com/in/bertievanwyk/?ref=londoncoworkingassembly.com) from [MillerKnoll](https://www.millerknoll.com/?ref=londoncoworkingassembly.com) [Alex Ahom](https://de.linkedin.com/in/alexahom?ref=londoncoworkingassembly.com) from the [European Coworking Assembly](https://coworkingassembly.eu/?ref=londoncoworkingassembly.com) [Carmen](https://uk.linkedin.com/in/carmen-lecuane-a0b4a6bb?ref=londoncoworkingassembly.com) Lecuane from [Nexudus](https://www.nexudus.com/?ref=londoncoworkingassembly.com) [Shazia Mustafa](https://www.linkedin.com/in/shaziamustafa/?ref=londoncoworkingassembly.com) from [Third Door](https://www.third-door.com/?ref=londoncoworkingassembly.com) [Mike LaRosa](https://www.linkedin.com/in/mjlarosa?ref=londoncoworkingassembly.com) from [Upflex](https://www.upflex.com/?ref=londoncoworkingassembly.com) [Pauline Roussel](https://www.linkedin.com/in/paulineroussel/?ref=londoncoworkingassembly.com) from [Coworkies](https://www.coworkies.com/?ref=londoncoworkingassembly.com) [Natalie du Toit](https://www.linkedin.com/in/natalie-du-toit-mbe-oig-b6861aa1/?ref=londoncoworkingassembly.com) a Paralympic Gold Medalist ### Black Lives Matter: Did It Change Anything? URL: https://londoncoworkingassembly.com/black-lives-matter-did-it-change-anything/ Last updated: 2026-03-19T20:29:26.000Z In 1991, Rodney King experienced police brutality that sparked uproar amongst the black American population. Not 30 years later, George Floyd died of police brutality in 2020\. Both these men experienced abuse and mistreatment because of their race at the hands of the American police force. Back then, in 1991, social media platforms weren’t available to publicly showcase the movement, but riots were held in the name of King. Have we moved forward from this? It has been almost 40 years, and the same thing happened, this time with social media to show the world the brutality of the police force. This is why it is essential to never stop pushing the agenda and talking about the Black Lives Matter (BLM) movement. We as individuals need to be aware and we need to look at what we have to do to change and keep it in the forefront, in terms of the public, to continue to drive the movement. In an online event [The European Coworking Assembly ](https://coworkingassembly.eu/?ref=londoncoworkingassembly.com)chatted to: [Kofi Oppong](https://www.linkedin.com/in/kofioppong1/?ref=londoncoworkingassembly.com) Founder of [Urban MBA](https://urbanmba.co.uk/?ref=londoncoworkingassembly.com) [Carmen Lecuane](https://www.linkedin.com/in/carmen-lecuane-a0b4a6bb/?ref=londoncoworkingassembly.com) Software Specialist at [Nexudus](https://nexudus.com/?ref=londoncoworkingassembly.com) and Founder of [KMABEL](https://kmabel.com/?ref=londoncoworkingassembly.com) [Aiden Saunders](https://www.linkedin.com/in/aiden-saunders-517306125/?ref=londoncoworkingassembly.com) Founder of [Ailey CIC](https://www.aileycic.com/?ref=londoncoworkingassembly.com) on the subject. The three of them are connected to the coworking industry in London business and are founders from the BAME (Black, Asian and minority ethnic) community in the UK. They shared their thoughts with us as to how the BLM movement has been perceived in the UK and which changes have been visible. ## **How has the BLM movement driven change?** ### **Kofi:** Kofi believes that some change can be seen when looking at brands and organisations. “I've never seen so many different minorities in adverts as I've seen over the last year. But, brands are doing it really from a monetary perspective, because they realise that they have to face [cancel culture](https://www.dictionary.com/e/pop-culture/cancel-culture/?ref=londoncoworkingassembly.com),” says Kofi. But, the small changes we see on the surface, does not mean that the deeper roots have been touched by the movement. “We need to think about how we really change this for the future and what the future holds. We can start looking at education and changing what's happening within the system, such as having more focus on minorities. [Wales](https://www.thetimes.co.uk/article/wales-will-make-teaching-of-bame-experiences-mandatory-wqw8q0m9h?ref=londoncoworkingassembly.com) is due to start a curriculum in 2022, that focuses a lot more on minorities. That's the first time anybody's really put that into their curriculum. “Until we move forward in society, the problem will still exist. And the same situation may come in 30 years time like what's already happened, because the change has to happen at the younger level,” says Kofi. ### **Carmen:** Carmen believes that change takes time and that it is too early to see the changes that the BLM movement has brought. “From a corporate and industry perspective, change has to be done internally. If the change is not being made internally, there will be no demonstration of any policy changes, or different communication styles, or even the acceptance of different cultures,” says Carmen. It is not just about having diverse adverts or a diverse director board, it is about having internal staff that run places that are diverse and inclusive. “They are the ones who will be driving the BLM movement and ensuring that awareness is created.” She says that the coworking space she made us of, the community that she was part of, did not show a lot of awareness for the BLM movement. “I felt heavy silence the day that George Floyd’s death was televised. There was not a lot of awareness, there was not even a sentiment of empathy demonstrated in the industry.” To Carmen, it is important that the younger generation step in and help with automating processes to ensure that spaces are inclusive and diverse. “If the younger generation can ensure that the coworking process can be changed from Excel spreadsheets and manual labour, to making use of automation software, why can’t that be done for inclusivity?” ### **Aiden:** Aiden points out that the incidents that happened with Rodney King in the 90s has opened up the eyes of some, especially considering the limited amount of platforms people had at the time to drive the movement. “For it to happen again, with George Floyd, has shown brands and people that it is a serious issue. Now with our technological advancements, we can reach more people and organisations purely because of the platforms we have,” says Aiden. The movement has attracted a large following. And Aiden believes that through protest, new business, cancel culture, and through noise the movement can live on. “Everyone's trying to push the energy, and they don't want it to die, because they don't want a repeat of what's been happening for decades. Through this noise we can help make a difference.” According to Aiden there are some industries and businesses that actually care, but the amount is relatively small. Then there are organisations and businesses who join on the bandwagon simply to attract more customers and to avoid cancel culture. Those types of companies don’t really care, and unfortunately it is part of our society. ## **Coworking spaces can support this movement** “Usually, coworking spaces don’t target minorities,” says Kofi, “which means that cancel culture and boycotting doesn’t affect them monetarily.” So, for coworking spaces there isn’t a real loss at stake and some just don’t care. Coworking spaces should be a community space that allows minorities to make use of the spaces. In order to do that, coworking spaces should consider making use of external elements to guide them through having an Inclusive, Diverse, Equitable, and Accessible (IDEA) space. The European Coworking Assembly is working on creating an IDEA handbook that will guide coworking spaces and managers through the process of creating an IDEA space. The handbook will launch early 2022\. [Sign up](https://cowork.tools/index.php/sign-up-for-eca-handbook/?ref=londoncoworkingassembly.com) for early access and be the first to know when it will be launched and other news surrounding coworking spaces. Hard work is what is needed for the movement to reach all corners. To show that being empathic is human nature and that all human beings should show emotion towards inequality and injustice. ### Remote Work and the Shift towards Coworking Trips URL: https://londoncoworkingassembly.com/remote-work-and-the-shift-towards-coworking-trips/ Last updated: 2026-03-19T20:29:26.000Z Remote work has been a hot topic since the start of the pandemic. But one person saw the potential of it even before the pandemic became a part of our lives. Enter [Simon Lewis](https://www.linkedin.com/in/simlewis/?ref=londoncoworkingassembly.com), marketing consultant and founder of [Coworking Days](https://coworkingdays.com/?ref=londoncoworkingassembly.com) and an advocate for remote work. He has multiple years of experience working in the travel sector and believes that remote work and traveling can be combined. What he feels even stronger about is working in different locations across the globe, like Spain and South Africa. In 2017 Simon saw the gap in the market for coworking trips – to travel to different destinations to make use of coworking spaces and get to know the different communities. His idea, due to remote work being a far-fetched idea back then, received a number of question marks and backlash. About five years ago, working from another country would not even cross our minds, but the pandemic has changed many things for the future of work. Before the pandemic, only 17% of American workers worked from home, five days a week, according to [a report published on Statista by Kimberly Mlitz](https://www.statista.com/statistics/1122987/change-in-remote-work-trends-after-covid-in-usa/?ref=londoncoworkingassembly.com). Since the pandemic, it has shifted to 44% of Americans who work from home, five days a week. With the start of the pandemic and industries shifting to remote work, Simon’s idea has been adopted with open arms and embraced by many who see the benefit of learning about new communities. ## **Coworking trips** In 2017 Simon and [Wesgro](https://www.wesgro.co.za/corporate/home?ref=londoncoworkingassembly.com) partnered to form a project called Swap London for Cape Town which saw 10 remote workers from London go to SA and cowork in a pop-up coliving space. This was created to experience the city and remote working destinations. The evolution of this campaign is [Coworking Safaris](https://www.coworkingsafari.com/?ref=londoncoworkingassembly.com), which enables people to make use of coworking spaces in Cape Town, while [enjoying tourist destinations on a lifestyle holiday](https://www.youtube.com/watch?v=es4tJKw%5Ff4U&ab%5Fchannel=CoworkingSafari&ref=londoncoworkingassembly.com). When he came up with the idea, remote work had not been as familiar as it is now, and he received questions like why anyone would want to work on a holiday. “They just weren’t ready for it yet,” Simon says,“ and I kept telling my business partner that the time will come when people understand remote work. Look at where we are now.” Now that remote work is part of almost every person’s life, he has been able to offer better destinations within South Africa that offer decent WiFi. The project did research on the best coworking spaces as well as the best coliving spaces to ensure that the travelers are comfortable. Simon does warn that the trip has been created with digital nomads in mind. This means those who only need to stay connected and don’t have to do deep work and answer a lot of phone calls. “The trip is perfect for singles, people traveling independently, company retreats, or team retreats,” says Simon. https://youtu.be/es4tJKw\_f4U ## **What to expect from this trip** Here is what can be expected when joining this remote working trip. The group starts out in Cape Town and from there goes to Prince Albert where they spend four days in a 4 Star lodge. This lodge is on a 5000 hector private reserve and it offers a remote and luxurious experience. There is a large focus on a digital detox night in a tented camp to help the travellers disconnect and reconnect with nature but once the group reaches the four star remote lodge just outside of Prince Albert in the Karoo there will always be internet connection for those who want to work during the day. The trip also includes safaris in the morning as well as in the evenings and guests are welcome to relax alongside the pool or simply work in the lounge or wherever feels comfortable. There are multiple packages to choose from for the return trip: a seven day trip, a 10 day option, and a 14 day stay, where different destinations are explored as well as a number of activities planned plus you can even extend your stay and hang out at a coworking space in Cape Town. ## **The community** Coworking trips are not solely focused on attracting tourism to South Africa. These trips were especially created to show the coworking community in different areas and even countries. When working from a remote location and making use of other coworking spaces, it shows the users many things about the culture of the people and the community. It gives people the opportunity to see how other cultures experience working and how different it can be to what they are used to. These trips can help different sectors, and Simon points out how different communities have opened up his eyes to the type of content that he created – especially copy and photography. It gives people the opportunity to change the way that they perceive the world and create their content. It offers an engaging experience to anyone who allows their mind to open when they visit new places. It is the perfect opportunity to try new things like food and beverages, it also adds to the worldly experience of an individual – offering them a better understanding of other cultures. Remote work has created multiple opportunities for more industries than we might think. There are more doors that are being opened and new ways of work have been brought to light. Now, a trip down to South Africa – while still working – will be perfectly accepted by most industries. It is strange how things change, isn’t it? ### Edo Sadiković: Cross Culture Rural Coworking and Coliving URL: https://londoncoworkingassembly.com/edo-sadikovic-cross-culture-rural-376/ Last updated: 2026-04-04T09:39:09.000Z Edo Sadiković: Cross Culture Rural Coworking and Coliving 0:00 /200 1× [Alex Ahom](https://www.linkedin.com/in/alexahom/?ref=londoncoworkingassembly.com) comes ba ck in another episode with [Edo Sadiković](https://www.linkedin.com/in/edosadikovic/?ref=londoncoworkingassembly.com), Co-founder of [Sende](https://www.sende.co/?ref=londoncoworkingassembly.com). Sen de is a rustic coworking/coliving space in Northern Spain, near the Portuguese border. Edo's duties include management, marketing, event planning, project coordination, community management, and networking. Alex and Edo talk about Sende and how this coliving space in a small village in Galicia came to be. They also talk about cross-border culture, cross-border work, and community living. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Brexit and SMEs: How Coworking Spaces Can Help URL: https://londoncoworkingassembly.com/brexit-and-smes-how-coworking-spaces-can-help-2/ Last updated: 2026-03-19T20:29:26.000Z Even before Brexit, small to medium enterprises (SMEs) have struggled with opening bank accounts and being considered for credit or loans. Since early January 2021 many things have changed for businesses in the UK due to the finalisation of Brexit and brought on new struggles. Many have been impacted negatively especially in regard to employment, finance, growth, and trade. Not only that, but the global pandemic has also forced some SMEs to close their doors. Although the impact cannot be seen instantly, many SMEs are threatened with going under purely because of the new regulations. Here are some ways in which businesses have already been affected by Brexit — and how a coworking space can soften the blow. ## How Brexit affects SMEs Since the start of 2020 many SMEs have been dealing with some difficult times. They experienced serious cash flow problems and had to retrench quite a few of their employees. Now, in 2021, the UK has officially withdrawn from the EU and this has wreaked some havoc amongst SME owners. With the new regulations in place, many businesses have had to reconsider how they do their finances, who they employ and where they establish their location. [A study](https://www.businesshub.london/article/how-do-londons-smes-feel-about-brexit/?ref=londoncoworkingassembly.com) done by [London Business Hub](https://www.businesshub.london/home/?ref=londoncoworkingassembly.com) found that the negative effects of Brexit far outweigh the positive effects for SMEs. Trade and employment has especially been impacted by Brexit. According to the study there have been great differences in trading behaviours depending on the size of the SME. In the past three years small and medium businesses were more likely to trade with the EU, therefore they are more vulnerable to Brexit. The staff of SMEs are, as a consequence, also impacted and the study showed that the retention rate increased. Sebastian Dullien, senior policy fellow at the European Council on Foreign Relations and professor of international economics at HTW Berlin, in an interview with [The Guardian](https://www.theguardian.com/small-business-network/2016/apr/05/how-would-brexit-affect-finance-for-smes?ref=londoncoworkingassembly.com) said that Brexit would “create huge uncertainties in financial markets which would translate into more restrictive financing conditions and less availability of funds for small and medium sized enterprises”. Swati Dhingra, assistant professor at the department of economics at the London School of Economics, in the same interview said that “\[o\]ne of the four basic freedoms of the EU is free movement of capital, which enables firms to invest in other European companies and to raise money in EU member countries. But the option of raising capital abroad is typically beyond the capacity of most SMEs, who instead rely on banks and government bodies for external finance”. As a business with a registered address in the UK, trading and doing business with the EU can become quite difficult due to the numerous regulations that have been since the UK’s break away. According to [Euro News ](https://www.euronews.com/2021/03/31/brexit-three-months-on-uk-eu-trade-trouble-deeper-than-teething-problems-say-producers?ref=londoncoworkingassembly.com)since the UK left the EU there has been a plunge in numbers of UK exports and imports with the EU, 41% for imports and 29% for exports. If you have a registered address in the EU, then Brexit will not affect you as much. This is where a coworking space in the EU can benefit your SME. One example of such a coworking space is [De Kamer](https://www.dekamer.eu/?ref=londoncoworkingassembly.com) situated in the Netherlands. ## How can De Kamer help SMEs in the UK De Kamer, a network of coworking spaces in the Netherlands, is able to offer SMEs and independent workers a home from which to work in the EU, from a [registered business address](https://www.registratie-adres.nl/?ref=londoncoworkingassembly.com) to a private rental. This approach allows you to register your business in the EU which could keep your business safe from Brexit. As a SME, foreign entrepreneur or during a move you need an address at a minimum — postal address and/or registration address to register your company with the Chamber of Commerce. De Kamer also offers a postal address and registration address in the Netherlands. You can register your company at one of [DeKamer’s various coworking locations](https://www.dekamer.eu/locaties/?ref=londoncoworkingassembly.com) in the Netherlands. De Kamer handles all of the paperwork for you, so that you don’t have to worry about it. This address can be used to apply for financial obligations in the EU and help with ensuring that your employees in the EU have working spaces. This means that as an SME who employed persons from the EU, you will not be as heavily affected by the effects that Brexit has on the retention percentage. [Contact](https://www.dekamer.eu/contact/?ref=londoncoworkingassembly.com) De Kamer to find out how they can be of assistance to you to ensure that your business has a registered EU address. ### World Menopause Day and the Awareness We Need to Create URL: https://londoncoworkingassembly.com/world-menopause-day-and-the-awareness-we-need-to-create/ Last updated: 2026-03-19T20:29:27.000Z ## A conversation with Kate Usher – Menopause Coach and Change Strategist The 18th of October is World Menopause Day, founded to raise social consciousness about menopause and provide support to women who are experiencing menopause and perimenopause. Menopause is when a woman stops having periods and can no longer have children. As October is Menopause Awareness Month, now is the perfect time to seize the opportunity for men, women, healthcare professionals, and the media to work together to raise awareness around this phase in women’s lives and discuss the support and management options available while combating global stigma and misinformation. To raise awareness here at the [London Coworking Assembly (LCA)](https://londoncoworkingassembly.com/%5F%5Ftrashed/), we had the pleasure to pick the brain of the powerhouse and menopause coach and change strategist Kate Usher. Without any hesitation, Kate shared her first-hand experiences and story of becoming the advocate of menopause and gender equality. She also offered some tips for organisations to support their staff. We spoke about menopause affecting women in their personal and professional lives. Kate Usher has a 20-year career working as a project manager. She trained as a psychotherapist and hypnotherapist over 20 years ago and has 15 years of coaching experience. Kate became a full-time coach after she was made redundant during the global recession. When her Menopause hit it was a natural progression to use her skills and become a Menopause coach and author of [Your Second Phase: Reclaiming work and relationships during and after Menopause](https://www.amazon.com/Your-Second-Phase-Reclaiming-relationships/dp/191255562X?ref=londoncoworkingassembly.com). Kate remembers that her menopause started at the age of 46, where she had to face, as she calls it, “devastating symptoms” that had a tremendous effect on her personal, professional, and social life. Kate talked about how she went from being unstoppable in all areas of her life to not knowing how to function. She feared who she had become and how she might survive it. The author realised that she had two options: either let menopause consume her or find a way to reclaim her identity and take back control of her life. Thankfully, Kate chose to research and learn as much as she could to save herself and her relationships. She recognised that talking about Menopause and her experience of it, gave not only her but those she worked with, that all-important confidence. She describes herself as an ally for every other woman out there, “By me talking openly and confidently about Menopause, I am advocating for those who don’t yet have a voice. If I can’t talk about it, how can I expect other women to be able to?”. “Today it is estimated that there are 13 million menopausal women in the UK, and there are more women in employment than ever before”, says Kate. She goes on to point out that this generation of women is the first to experience their Menopause in the workplace en masse, we are having to break down the historical misperception about Menopause and Menopausal women while managing our symptoms at the same time. Much of our thinking today is driven by two things; firstly, our grandmothers were the first generation to live through their Menopause en masse, even so, their life expectancy was such that they died shortly after. Therefore proportionately they were old, which leads us to the second point. Most of the terms used to reference women of this age have historically been negative and derogatory, ‘over the hill’, ‘past it’ ‘unpredictable’ and ‘difficult’. Every single reference to women older than 45 in the media in the 70s, 80s and 90s played to those stereotypes. When we think about Menopause today many of us are drawing on those stereotypes without being aware of them. In fact, if you google ‘Menopausal women’ the images you get are of women stressed and in their 70s and predominantly white. Kate reiterated that every woman will have Menopause, it is not a choice. In the west the average age of Menopause is 51, however, the average age women will experience symptoms is between the ages of 45 and 55\. It is important to note that one in every 100 women has their Menopause before the age of 40\. Lastly, the average time that they will experience those symptoms, is four to eight years. That’s every day and night of those years, there is no time off. Regarding the symptoms of which there are 40, just over 50% of women will have some symptoms that with a little support they will be able to manage, while just over 25% of women will have a devastating and life-changing experience. The remainder will sail through without any symptoms whatsoever. To sum it all up, one out of four women will have devastating life changes; two out of four will have symptoms manageable with little assistance, while just one out of four will have hardly any menopausal symptoms. Menopause is unique to every woman, in fact it is as unique as their fingerprint. This level of ambiguity is one of the reasons many have been reluctant to discuss it. We have to get comfortable with this level of variability, after all, when does one size fit all? She points out that recognising the disparity between our historical thinking and the facts of Menopause today is a key step in changing how we view this phase of life and very importantly how we support women who are going through it. The menopause coach is convinced that we all need to know about Menopause and its potential impact, after all, we all know and interact with a woman in some capacity whether they be a colleague, friend, partner or family member. While women experience it directly, because of the nature of Menopause everyone else around them will experience it indirectly. “Increasingly, I am working with men who want to ask questions in a safe and non judgemental space, as often they are too afraid to ask in case they offend anyone or come across as unaware”, says Kate. In addition to this, they just want to know how to support the women in their lives. They want to know what to do and be supportive without being offensive. “Of course, there will always be those who want nothing to do with it”, says Kate, “but increasingly, people want to know what to do”. She pointed out that “women need men as allies during this phase”. Last but not least, we looked at how menopause symptoms might affect women’s professional lives. “Ten percent of women leave paid employment altogether because of the menopausal symptoms, but that can also be misleading”, says Kate. “Unconfirmed suggestions imply somewhere around 20-25% of women leave their paid employment, because they feel unable to have a conversation and access support in their workplace”. The author further adds that these statistics are catastrophic for women, affecting their financial welfare and their pensions in the long term as they move out of the earner positions. On the positive side, the coach noted that businesses are starting to recognise the need for change and have invested hugely in the women they employ. “Men and women are at their most valuable when they get to their mid-forties. They are at the point where they are incredibly knowledgeable, aware, connected, have got decades of experience, and losing even 10% of them is financially devastating”, says Kate. By Looking at this from the financial point of view, businesses realised that they have to make sure that those employees stay, ensuring to retain women affected by menopause and create an inclusive environment for them. According to Kate, big international corporations are out there doing fantastic work in supporting their female employees. They are driving a step-change in the way business has been working, but underneath that, there are still many organisations that would like to make changes. However, they are not sure of what to do, and that paralysis can interfere with making positive changes and supporting their female employees through the new phase in their life. For this reason, we asked Kate to share with us her top tips to help organisations to create a more inclusive environment for women who are experiencing menopausal symptoms. **Six pieces of advice by Kate Usher for organisations that would like to create a more inclusive and supportive environment for women going through menopause.** 1. Create awareness across your organisation amongst men and women on all levels. Have the baseline on what menopause is. “Talking about it is the first step in opening the doors to new ways of thinking,” says Kate. 2. Understand and investigate where you get the best return for your female workforce that is achievable within your budget. Entry-level investment needn’t be high. For instance, giving time off to visit a GP. It takes on average 10 visits to a GP before a woman gets support. If you have corporate medical policies, give them access to Menopause specialists, coaches and counsellors. The cost of women leaving the office is high, and even if they are working from home, it takes two hours sitting in the waiting room to see the GP and return home. That soon mounts up, so the actual cost of providing medical support in the workplace at this point is pretty cost-effective. 1. Create a menopause policy or guideline. It gives women an easy path to start those all-important conversations and to access support within the organisation. It also empowers managers to support their teams as well. If you don’t have a policy or guideline look at other policies and procedures you have, where you can with small amendments use existing practices. For example, some organisations use the mental health first aider approach and have implemented Menopause first contact points. 1. Accommodate your staff to the best of your ability. If there’s a facility you are offering for your female employees, make it readily available. Don’t make them waste time searching for it. Offer simple necessities such as a desk fan, cold water, and sanitary wear in the bathrooms. 2. Become conscious of your organisation’s internal promotion route. If you see a drop off in your retention in your female staff at a certain age, start raising questions as to why. If there are comments like “there are no females to promote into senior roles” again ask why not, why are women leaving. 3. Ensure that women coming through external recruitment stay in the business, keep their careers, and gain senior-level positions. Women of all ages look to see if there are other women in senior positions, it indicates whether there is a path to success within the organisation. Organisations could miss out on brilliant, incredible women by not supporting women at those senior levels. This isn’t just about looking after women and doing the “right thing”; it’s about making sure that women stay in business, keep their careers, and gain senior-level positions. One of the reasons Kate decided to advocate openly about the symptoms is to reclaim the power and control that is available to women at this time “while women remain in the shadows, silent they deny themselves the power that comes at this time in our lives. We are about to become more powerful than we have ever been”. Kate encourages all women to step into the unknown. Instead of focussing on the anxiety around this phase in life, recognise that every woman will have a menopause, stand tall and own your experience. It will give you the control you have been searching for. So, let’s raise our awareness by drawing people in, women of all ages as well as men, and consciously start conversations about menopause. Let’s explore menopause collectively as a society! ### How Freelancing Has Evolved During 2020-2021 URL: https://londoncoworkingassembly.com/how-freelancing-has-evolved-during-2020-2021/ Last updated: 2026-03-19T20:29:27.000Z The global pandemic has caused many employees to work from home, and has also led to many being laid off. This means that many people are looking for alternative ways of income. Because most formerly employed workers had industry knowledge and needed skillsets, they were able to quickly pivot in picking up freelance work. The annual [European Freelancers Week ](https://freelancersweek.org/?ref=londoncoworkingassembly.com) or EFWeek is a freelancers’ community where freelancers have the opportunity to engage with others just like them. The EFWeek has also been impacted by the global pandemic and we have seen some changes in the way that the community operates. Not all changes were for the worse, the event was forced to become a digital event -- and that means that freelancers across the globe can now attend events, host their own events, and be part of the freelance community. EFWeek is not the only element of the freelance community that has changed. So, here are some other things we have seen that have changed since the start of 2020 in the freelancing sector and how freelancers can keep up with what the new era has brought. ## **Brexit** Brexit has brought about many changes for freelancers and independent workers. It has created uncertainty, cash flow problems and even loss of clients. To ensure that Brexit does not completely get you under, take a look at the[ UK Government’s site](https://www.gov.uk/brexit?ref=londoncoworkingassembly.com) to completely understand how you should do business from now on. ## **More recognition** Because of the change that came with the global pandemic, corporations have felt and acknowledged – some for the first time – the importance of freelancers. This was due to companies experiencing a loss in income and having to outsource talent to get some of their work done. Freelancers are easy and quick to source and are the obvious solution for most companies. This meant that freelancers finally got the attention they deserved. This also led to companies seeing the work ethic that most freelancers have and their capabilities. Additionally, this has led to the growth in other sectors, like coworking spaces. Some freelancers like to make use of these spaces due to a myriad of reasons, one being the peace and quiet it offers. ## **More competition** The sudden growth in the freelance sector has led to it being a strong provider to the European economy. This also means that there is more talent available now than there was five years ago. More competition is not always a bad thing, it leads to good competition where freelancers can press themselves to perform even better than before and creates the opportunity to collaborate. And through doing this, it creates more awareness and elevates the freelance community. Due to the growth of the freelance community even before the pandemic, creating a community ought to be your top priority. That is exactly why the EFWeek was created: to ensure that the members of the freelance community have a safe space to express themselves, interact with others, and have an environment where they can share all of their valuable knowledge and knowhow. It’s why we are here. ## **EFWeek 2021** The sixth annual [European Freelancers Week ](https://freelancersweek.org/?ref=londoncoworkingassembly.com) will kick off digitally on 18 October and will continue until 24 October. It creates an opportunity for freelancers across the globe to access events intended to connect, encourage collaboration and celebrate the industry. This creates a stronger freelance community to support the world’s economy, locally. Freelancers are valuable to the economy of any country, however, not everyone is aware of its importance. That is another reason that EFWeek exists – to create awareness of the community and to give freelancers a unified voice which they can use to stand up for what they believe is right. [Ed Goodman](https://www.linkedin.com/in/edagoodman/?ref=londoncoworkingassembly.com), founder of [Freelance Heroes](https://freelance-heroes.com/?ref=londoncoworkingassembly.com), will be collaborating with the EFWeek team. Freelance Heroes started as a [Facebook group](https://www.facebook.com/groups/freelanceheroes/) for UK Freelancers to communicate and give advice to one another. Goodman realised the potential that the UK freelance community had and teamed up with Annie Browne. “Freelancers are the backbone, the heroes of our society. They deserve to be recognised and appreciated for their work. Even though the conditions have improved, there are still some who are underpaid and left without health insurance. Being a freelancer is no easy task, but creating a community where they can strive, is the least we can do to uplift the sector.” Goodman says that is why he decided to join forces with EFWeek. “I am excited to once again be part of this movement.” Along with other organisations like [Freelance Business Month](https://freelancebusiness.be/fbd?ref=londoncoworkingassembly.com) and [Freelancing.eu](https://freelancing.eu/?ref=londoncoworkingassembly.com), you too can be part of this movement by hosting your own event. It is quite simple, all you have to do is to[ visit our website](https://freelancersweek.org/?ref=londoncoworkingassembly.com) and apply to host an event. EFWeek will handle the rest. --- ### *The organisers* #EFWeek is owned and project-managed by the European Coworking Assembly. The European Coworking Assembly is a Dutch foundation registered with the Kamer van Koophandel Netherlands. The Coworking Assembly is a part of a growing and changing entrepreneurial ecosystem and wants to leverage this network for good. The European Coworking Assembly is committed to this network of peers, which is improving Europe in an open, collaborative and horizontal way. The Assembly has a European identity in the broadest sense of the word based on the five values of coworking: - Community - Openness - Sustainability - Collaboration - Accessibility *Press Contact* Jeannine van der Linden [European Coworking Assembly](https://coworkingassembly.eu/?ref=londoncoworkingassembly.com) [jeannine@coworkingassembly.eu](mailto:jeannine@coworkingassembly.eu) +31(0)6 112 176 24 ### Sarah Colwell: A Dysfunctional Year Researched by The Instant Group URL: https://londoncoworkingassembly.com/sarah-colwell-a-dysfunctional-year-202/ Last updated: 2026-04-04T09:39:09.000Z Sarah Colwell: A Dysfunctional Year Researched by The Instant Group 0:00 /200 1× It's our 100th Coworking Values Podcast episode folks! And we are having Sarah Colwell. She's the Research Executive from The Instant Group. We are going to be talking about her recent talk from the Coworking Spain Conference last May 4 to 27 - A Dysfunctional Year Researched by The Instant Group. In this talk, she deep dives into how flexible workspaces, which is recovering faster than ever, indicates that flexibility is the way forward. And that companies are beginning to embrace that strategy, especially in the pre-pandemic period. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Nicola Moore: Local Coworking Spaces and Their Role in the Community URL: https://londoncoworkingassembly.com/nicola-moore-local-coworking-spaces-and-their-role-in-the-community/ Last updated: 2026-03-19T20:29:27.000Z I had the pleasure of chatting with the talented and superb woman,[ Nicola Moore](https://www.linkedin.com/in/nicola-moore-889771135/?ref=londoncoworkingassembly.com), who provides support to startups and SMEs. Nicola joined the British Library’s Business and IP Centre and Haringey Council to develop a cross-sector pilot programme called[ Start-ups in London Libraries](https://www.bl.uk/business-and-ip-centre/start-ups-in-london-libraries?ref=londoncoworkingassembly.com). Nicola had the benefit of living locally prior to launching the programme (she has lived in the borough for nearly ten years). Being a resident and now business provider, Nicola has some insight into some of the needs and support that could be improved or created locally. “It was great to have some knowledge but even now three years later, there is still so much to learn about the incredible variety of businesses, creators, and needs within the borough,” says Nicola. During our chat, a few things became obvious – passion for social justice, inclusion, and capacity building, are a few things that inspire Nicola to positively impact the organisations and communities she surrounds herself with. She has been described as an intrapreneur or generalist, as she enjoys working on strategic business development and circular economy models to help improve already existing systems. And if that is not enough, she invests a lot of time working on social impact, social enterprises, and environmentally-minded businesses, which provides a relevant perspective to discuss the role of coworking spaces in the community. Before jumping straight into the main topic, I was curious to find out what is the definition of coworking means to Nicola, amongst other questions. ## **What is coworking for you?** I don’t have a clear answer to be honest, as I have seen many different formats that are exciting. Coworking is so multifaceted, and I think it’s great that there are various models that seem to work. I love seeing people and businesses from different sectors coming together to share knowledge and collaborate. There are many great examples of interesting solutions, connections, and innovations that come from cross industries working in the same space. I don’t think coworking should have one particular mould, but I know that can make it hard for those wanting to access space to know how to best navigate or find the right fit. ## **How important are coworking spaces for the communities?** I think it is really vital that those accessing a space have a positive and productive fit, otherwise it can be the make or break of a business or experience. As operators, it is also equally important to define what community means in regard to a space internally and externally and making sure that it is clearly communicated and commit to the role of cultivating, managing, and offering space. I think it helps for each operator to communicate the values that define their space when it comes to its internal community and understanding if it provides space or is contractually expected to provide social value within the local environment they operate. I think, based on the idea of community, it is something that gets lost in translation for a lot of people especially those who want to locally access a workspace. So, it’s good to understand how tenants, operators, and potentially local authorities can be transparent in how they define community and social value. Especially as these definitions and relationships are developed, improved, and need to be sustained over time. Depending on the aims of space, I do think it is important that spaces and businesses do not simply remain within the building but find positive ways to be embedded locally. ## **What suggestions have you made since you have worked for a local authority?** One of the reasons I was interested in working for Haringey was to get involved in social, environmental and youth development projects. I think it is important to see how we can improve spaces and the built environment (like the concept of libraries) to provide connections for communities and cultivate entrepreneurial support and inclusive networks. Support and advocacy for social entrepreneurs have been a big focus of mine for the last few years while developing the startup programme. Prior to and during the pandemic, I have seen amazing businesses creating positive social and environmental solutions. With a very close-up view of seeing how many were falling through the support gaps at the start of the pandemic, I developed a collaborative social impact programme with Defy Doom Business School via the Haringey Good Economy Recovery Fund which included over 30 local businesses. It has been inspiring to see how they have all actively supported each other and collaborated since we started on Zoom during the lockdown. The pandemic highlighted the need to support the creative industries within the UK, which is crucial and I believe that there should be equal (and joined-up) support by the government to invest in social entrepreneurs and changemakers. I think it’s important for the sector to have affordable access to coworking spaces, as it is already a hugely collaborative sector by its operational nature. Social enterprise provides a variety of benefits economically on a local and national scale which [SEUK](https://www.socialenterprise.org.uk/?ref=londoncoworkingassembly.com), the Young Foundation, and international organisations have highlighted during the pandemic. Community cohesion, social infrastructure, and capacity building are areas I have worked in which is where I think coworking and affordable workspaces can provide a range of innovative solutions as we look at hybrid and flexible working, and business models. There is also currently a strong focus for young people to access employment and skills training, which is important, but due to the nature of the job market and innovations required within the labour force, I am currently supporting the development of local programmes for young people to get access and exposure to business and entrepreneurship. Ideally, as young people will be key problem solvers of many of the economic and environmental problems we and their generation face. I believe there should be more than just courses and work experience but by getting them engaged and connected with businesses and startups that are local to where they have grown up and being part of the growth of local businesses. This is where I think workspaces, tenants, and libraries have great potential to develop or expand support in various ways. ## **What is your ideal coworking space?** Personally, it would be a very localised model for my daily work combined with a flexible model to access sites across the city. I like the idea of an add-on, a model like [Nimbld](https://www.nimbld.com/?ref=londoncoworkingassembly.com), to my more permanent workspace. It’s great to access some sites without being a full member, for client meetings, and events I prefer to be local but due to the nature of my work, it helps to be able to access different areas for meetings. But overall, I prefer to have a space walkable from home where I can access quiet space as well as active coworking space. I do like the idea of flexible member models and access, but I know like myself and others, the ability to access secure storage can be a make or break issue. When I first started having conversations with businesses who were looking for workspace, one of the biggest issues were that people find it hard to know where to go to or what rates to expect, or if you can negotiate to make sure it works for their work or business. I think one of the biggest things that we really need to bear in mind when it comes to ideal space, is that many are not actively involved in the conversation. In my work, prior to the pandemic, it was clear there are a lot of barriers for many parents, starter businesses, side hustlers, and disability access concerns and the pandemic has made this even more prevalent but still equally hard to navigate. I appreciate that there are many types of operators and scales when it comes to rates, but I think with the pandemic, businesses and operators need to be mindful and that they are take time to review and assess the values of the environment they are operating within. As we have talked a lot about boot the commute and 15-minute cities we need to look at the local landscape and the role that coworking spaces have within this landscape. There are so many positive and exciting ways to approach this conversation. ## **Are there any coworking spaces that give access to young people who might not necessarily have the income to pay the fees?** This is a great question and I believe it needs to be talked about more.[ Launch It](https://www.launchit.org.uk/?ref=londoncoworkingassembly.com) offers an amazing incubator for under the 30s, and[ Business Launch Pad](https://www.businesslaunchpad.org.uk/?ref=londoncoworkingassembly.com) also have a great support offer, but it is embedded with business support and not just access to space. I find it is usually down to the business or tenant in the space who might work with young people, not the operator who provides support over access to space. I think there is a lot here that can be improved so that it is cost-effective for the space, as well as approaching businesses and the young people within the area of a workspace. I think the tough question that is often hard to find a financially beneficial answer for, is whether the expectation should be on the operator who are expected to provide social value and manage the space to ensure there is access or support for young people and/or the local community, or is it down to tenants who rent out the spaces? We saw at least a few young people attend our business panel events (pre-pandemic) who went home wanting to know more about at least one of the local businesses. Which has successfully led to some work experience and mentoring I am working on to expand. It may seem simple but actions like these within a community or local area can have huge impact we may underestimate when it comes to the topic of inclusion and support for the local economy. I think if we can get young people to access a local coworking space and gain exposure to the tenants and how and why they are working locally, it will help develop all sides to think of the additional benefits to the current employment route, which is often uninspiringly, involves an average hour plus commute per day on minimum wage, and potentially zero-hour contracts. ## **What changes could we potentially make to coworking so it would benefit the community and Generation Z more?** I think we need to bring them into the room to collaborate and ask what they think and need. As an example, it might help to have a broader economic perspective. In terms of government, we could expand and codesign further social inclusion frameworks, to support spaces that develop intergenerational interactions. For example, despite the benefits of technology and social media, there are many issues that have impacted young people and their parent’s ways of working, including childcare costs, average commute times to work, and housing dynamics over the last 50 years. On average young people have less access to intergenerational relationships beyond the household and school. It may seem a strange correlation on the surface, but I believe that many coworking spaces can offer community cohesion on a multicultural, social, and multigenerational level. It goes back to the idea of a library, despite being freely accessible, they are socio-economically inclusive, without so-called barriers. The role of coworking spaces, in regards to social value and providing some element of public or community engagement, might offer solutions we don’t currently have answers for, or don’t see how best to implement until the space is made or conversation is started on a hyper-local level. This also leads to a second perspective in terms of the economy and not only for the benefit of young people. Having products and services accessible locally so that you don’t have to commute across London or order on Amazon, for instance, is something I think coworking spaces have room to test more actively. Especially in certain areas of London or the UK. I think that when people work, stay within a particular industry, or if you only shop online or the major supermarkets you can potentially limit innovation as well as the community. This is where I think workspaces provide a sector diverse as well as multicultural landscape that by default provides innovative solutions to businesses and creatives by learning from different people’s backgrounds and experiences. This is why I’m excited to see what new community and social solutions operators, tenants and young people come up with in regard to coworking spaces. ### 60 Days Until the Sixth Annual European Freelancers Week URL: https://londoncoworkingassembly.com/60-days-until-the-sixth-annual-european-freelancers-week/ Last updated: 2026-03-19T20:29:27.000Z ## **What is EFWeek?** We are excited to announce that our sixth annual [European Freelancers Week](https://freelancersweek.org/?ref=londoncoworkingassembly.com) (EFWeek) is just 62 days away from kicking off. This year’s EFWeek has been seen as the largest annual celebration of the independent workforce, showing millions of Europeans the benefits of the freelance economy and allowing them to discover it through a community. EFWeek can help freelancers find their voices and host events to stand up for what they believe in. [By registering your event with EFWeek](https://freelancersweek.org/register-to-join/?wlfrom=%2Fsubmit-an-event%2F&ref=londoncoworkingassembly.com) and inviting your community to attend your event - we can help you to stand up, show up and speak up. These events are focussed on bringing together the freelance community so that similar experiences can be shared and discussed through the EFWeek platform in the form of events. ## **Collective action** The third week of October marks the start of the EFWeek! And for the second time the EFWeek will be an online event that will take place over the span of a week. The beauty of this is that anyone from anywhere in the world can join the movement. The celebration will centre around Europe’s independent workforce and the event will be focused on the theme: ‘It is Time For Collective Action’ with the focus on freelancers standing up, speaking up and showing up! “Because of the nature of work in recent times,” says [Jeannine van der Linden](https://www.linkedin.com/in/jvanderlinden/?ref=londoncoworkingassembly.com) – director at the [European Coworking Assembly](https://coworkingassembly.eu/?ref=londoncoworkingassembly.com) – “and how tough the economic situation has become, freelancers of Europe need to know the value that they bring to the economy and just how valuable they are.” Freelancers need to pull together for collective action so that their voices can be noticed and that their working conditions improve. The only way we will be heard is if we collectively make enough noise until people listen. This year more than ever we are collectively working together and it is an inspiration to work with the leadership of [Elina Jutelyte](https://www.linkedin.com/in/elina-jutelyte/?ref=londoncoworkingassembly.com) founder of [ Freelance Business Community](https://www.linkedin.com/company/freelance-business-community/?ref=londoncoworkingassembly.com) and [Freelance Business Month](https://freelancebusiness.be/fbd?ref=londoncoworkingassembly.com), [Ed Goodman](https://www.linkedin.com/in/edagoodman/?ref=londoncoworkingassembly.com) of [Freelance Heroes](https://freelance-heroes.com/?ref=londoncoworkingassembly.com), and [Robert Vlach](https://www.linkedin.com/in/robertvlach/?ref=londoncoworkingassembly.com) of [Freelancing.eu](https://freelancing.eu/?ref=londoncoworkingassembly.com), and so many more, working towards a common goal for freelancers in Europe. “Collaborating with EFWeek,” says Jutelyte, “has opened so many doors for both of our organisations. What allows us to work together is our drive to enhance the freelance community and ensure that the community strives. We also want to see the community find their voices.” Keep an eye on the [EFWeek website](https://freelancersweek.org/?ref=londoncoworkingassembly.com) for more information on events, speaker slots and activities. Also follow #EFWeek on all social media platforms so that you can keep up to date with what we are doing. ## **Sneak peeks** Welcome to the super-secret corner of EFWeek, this is where we will give you a sneak peek into what is to come for future events. Don’t worry! You can still [sign up to host](https://freelancersweek.org/register-to-join/?wlfrom=%2Fsubmit-an-event%2F&ref=londoncoworkingassembly.com) your own event. Collaborating with Freelance Business Month run by Jutelyte, gives freelancers the opportunity to connect with other freelancers, freelance economy products and service suppliers and hiring organisations. She also helps businesses to transition with their events whether they are online or live. She believes in embracing the potential of technologies to connect people, communicate and enjoy each other’s presence. “Creating a community,” Jutelyte says “is no easy task, it takes a lot of work. Luckily, freelancers are no strangers to working hard. That is why Freelance Business Month decided to team up with EFWeek to ensure that the freelance community is aware of their rights. We also teamed up to bring to the community a powerful way of expressing themselves and letting them know that they are not alone.” ## **Sponsorship opportunities** We’re looking for freelancer-friendly businesses to come on board as our sponsors. The contributions we receive will be used to pay for website and content development, marketing materials, online and offline promotion, dedicated media coverage, and communication toolkits. There are different packages that you can choose from, [visit our website](https://freelancersweek.org/become-a-sponsor-or-donor/?ref=londoncoworkingassembly.com) to see how you can contribute. When you decide to become a sponsor, you will receive website branding from our online team as well as a mention in our newsletter with a link to your profile. We will create social media posts for you and you will receive a press kit mention. On our online platforms, we will create blog posts for you as well as posters and postcards for the opening event. You will receive the opportunity to speak at our kick-off event on the 18th of October. There are many more benefits to sponsoring an event, go check them out! ### The Importance of European Freelancers Week for the Freelance Community URL: https://londoncoworkingassembly.com/the-importance-of-european-freelancers-week-for-the-freelance-community/ Last updated: 2026-03-19T20:29:27.000Z Since 2016 there has been a rise in the European freelance community, with an astonishing [9.6 million Europeans working as independent workers](https://www2.staffingindustry.com/eng/Editorial/Daily-News/EU-Number-of-freelancers-grows-by-24-in-7-years-38211?ref=londoncoworkingassembly.com). With the implementation of remote working since the start of the pandemic, the boom has become even greater. The amount of freelancers and independent workers increased due to some being dismissed from their permanent jobs and looking for a source of income, and others realising the benefits of being one's own boss. In 2020 the [number of freelancers in Europe](https://web-assets.bcg.com/77/62/07a1c84f4be6b671ca10ec16f6f1/malt-bcg-freelancing-in-europe-2021.pdf?ref=londoncoworkingassembly.com) was more than 22 million according to a report done by Malt. While the future of work is still changing and workers now somewhat adapted to the ‘new normal’, it is important to note that the large community of independent workers in Europe is still ever growing. Therefore, having a platform where freelancers can express themselves will not only encourage them, but help them become confident and see the value that they bring to the European economy. [European Freelancers Week (EFWeek)](https://freelancersweek.org/?ref=londoncoworkingassembly.com) is the perfect opportunity for freelancers and independent workers to find their voice and stand up for what they believe in. As most freelancers can testify, their work is not always valued due to their profession or the title ‘freelancers’. However, independent workers contribute tremendously to the European economy, and should therefore be treated just the same as any permanently employed worker. EFWeek can help freelancers find their voices and host events to stand up for what they believe in. [By registering your event with EFWeek](https://freelancersweek.org/register-to-join/?wlfrom=%2Fsubmit-an-event%2F&ref=londoncoworkingassembly.com) and inviting your community to attend your event - we can help you to stand up, show up and speak up. These events are focussed on bringing together the Freelance Community so that similar experiences can be shared and discussed through the EFWeek platform in the form of events. # What is EFWeek ? This year’s EFWeek has been seen as the largest annual celebration of the independent workforce, showing millions of Europeans the benefits of the Freelance economy and allowing them to discover it through a community. This will be the sixth year that the event will be hosted. This year’s event will kick off on the 18th of October and continue until the 24th of October. The event is made up of a series of independent events, under a united theme and branding, in a range of European countries. Following the challenges of 2020, the event will once again be hosted online – providing even greater opportunities for freelancers to attend and sponsor to participate in a creative manner. What makes EFWeek even more supportive of the freelance community is that the promotion of the registered events will be handled by EFWeek. This allows the hosts of their events to only focus on preparing for their event, ensuring that they can host said event to the best of their abilities. This year the focus will be on generating recognition of the value that freelancers bring to the European economy, as well as highlighting the challenges that freelancers face and showcasing the solutions that can ease these challenges. Another major objective of this year’s event is to focus on improving the conditions of freelancers and independent workers, this will be done through learning, sharing and networking, as well as policy action. The main focus will be on freelancers showing up, standing up and speaking up for what they believe in. # Why EFWeek? EFweek is created for freelancers to use their voices to promote what they stand for. Freelancers are not always treated similarly to permanently employed workers. They do not have any benefits such as health insurance, retirement annuities, approval for bonds and loans, or even employers who handle their taxes for them. According to the same Malt study the main challenges among freelancers were negotiating with clients (which was one of the highest ranked challenges), access to housing, getting paid quickly, access to health insurance, administrative tasks, rules and regulations, working alone, and maintaining a good relationship with clients. When all of these challenges are taken into account, being a freelancer is no easy job. That is why EFWeek has been created, to give freelancers and independent workers the opportunity to come together and stand together. It created a community where everyone knows the struggles. The community is there for support, but also so that freelancers can share their ideas and solutions. This allows freelancers to showcase their talents and also how they have worked around the challenges. It gives the community the ability to stand together and to share their advice through online [events that they can register](https://freelancersweek.org/register-to-join/?wlfrom=%2Fsubmit-an-event%2F&ref=londoncoworkingassembly.com) ahead of time. Be sure to keep an eye on the events by[ signing up for our newsletter](https://freelancersweek.org/?ref=londoncoworkingassembly.com) that informs you of the who, what and where before the week kicks off. For any further information on hosting an event or attending one, feel free to contact us or give us a follow on our[ Facebook](https://www.facebook.com/FreelancersMovement/), [LinkedIn](https://www.linkedin.com/company/freelancers-europe/?ref=londoncoworkingassembly.com), [Instagram](https://www.instagram.com/freelancerseu/?ref=londoncoworkingassembly.com) and [Twitter](https://twitter.com/FreelancersEU?ref=londoncoworkingassembly.com) accounts. Hope to see you there! ### Change Is Essential - An Evening With Urban MBA. URL: https://londoncoworkingassembly.com/change-is-essential-an-evening-with-urban-mba/ Last updated: 2026-03-19T20:29:27.000Z On the 18th of June, the award-winning charity [Urban MBA](https://urbanmba.co.uk/?ref=londoncoworkingassembly.com) had an open day event at the fabulous coworking space at [Beter Space](https://www.betterspace.london/?ref=londoncoworkingassembly.com) in the Ray Farringdon London, where they highlighted organisations successes, future goals, and strategic objectives. Urban MBA reached the milestone where they felt ready to share their stories and accomplishments in helping marginalised and disengaged young adults by offering enterprise and employment skills and alternative teaching methods to create long-lasting changes in their lives. Members from local communities, including Hackney, Islington, Redbridge, and Haringey, supported the evening by attending the talks and learning more about Urban MBA. The event was opened by the founder [Kofi Oppong](https://www.linkedin.com/in/kofioppong1/?ref=londoncoworkingassembly.com), a mentor and role model for many of his millennial and Gen Z generation students. To help you better understand the value that Kofi brings to everyone around him, I could compare him to Kenny Ray Carter, played by Samuel L. Jackson in the film “Coach Carter” (2005). The similarity lies in the fact that both of these brilliant men made differences in people’s lives based on unconditional care and tough love principles and saw the potential in their students when they could not see it for themselves. The prime examples of what is possible to achieve with long-term support and development with Urban MBA are graduates Haji and Victoria, who are on the road to becoming self-made millionaires. Haji, the founder of the fashion brand “[Saint Giovani de la Mode](https://saintgiovani.co.uk/?ref=londoncoworkingassembly.com)”, is an all-time entrepreneur whose life resembles the classic entrepreneur’s story. Living in the hostel when he was first introduced to Urban MBA, he turned his life around and within seven years of mentoring and support from Urban MBA, his company will soon have a turnover of nearly £1million in revenue. While Victoria, the owner of “[Sunmo Snacks](https://uk.sunmosnacks.com/?ref=londoncoworkingassembly.com)”, is another successful business owner, who is one of the first people, alongside Haji (Victoria has been with Urban MBA for six years) to graduate from Urban MBA. Her products are now being sold in Selfridges, Amazon and other major retailer stores and online platforms. Fempreneur Victoria was also recommended for Forbes 30 under 30\. As a way to give back and contribute to the well-being of the community, she also recruits new staff members from disadvantaged communities and groups. Going back to the event, next speaker in line was [Sam Francis](https://www.linkedin.com/in/samantha-francis-537b5bb7/?ref=londoncoworkingassembly.com), the owner of “[Find a Balance](https://findabalance.org/?ref=londoncoworkingassembly.com)”, who shared her mompreneur story and how life challenges led her to become part of the Urban MBA family. Francis excellency lays in providing a back-to-work service, specialising in working with NEET young people & adults, focused within Black, Asian, and minority ethnic communities with mental health issues. She has worked with government, charitable and private organisations to provide her incredible 24-week programs that lead individuals to full recovery, paid employment, or back into education. Other speakers included Urban MBA graduates [Fahmida Begum](https://www.linkedin.com/in/fahmidabegum/?ref=londoncoworkingassembly.com), who is now charity’s trustee, [Ihzaz Ahmed](https://www.linkedin.com/in/ihzaz-ahmed-a88923193/?ref=londoncoworkingassembly.com), currently working as CFO and junior accountant; and [Mahdi Khan](https://www.linkedin.com/in/mahdi-khan-557a581b1/?ref=londoncoworkingassembly.com), who has taken a digital marketing manager’s role at Urban MBA. They delivered some great insights on their personal journeys and shared with the audience what Urban MBA meant for them. The co-founder of the [London Coworking Assembly](https://londoncoworkingassembly.com/%5F%5Ftrashed/) and trustee of Urban MBA, [Bernie Mitchell](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com), draw things to a close by sharing the importance of joining the London Coworking and Urban MBA alliances. In a fun and informative way, Bernie shared why the partnership between London Coworking and Urban MBA charity are undoubtedly creating an inclusive space for everyone around. To sum it all up, coworking spaces offer an alternative working environment for innovative freelancers and entrepreneurs while Urban MBA contributes to making young entrepreneurial adult lives better by engaging them with relevant training and exposing them to positive role models and new opportunities. So why change is essential, you may ask me? Because everyone deserves an inclusive space to grow and prosper, where they can overcome their fears and build confidence. And Urban MBA is giving exactly what everyone needs - accredited support and unlimited mentorship. Being part of the Urban MBA family means you are pumped up, motivated, enthusiastic, and ready to tackle any obstacles that life will throw at you (And believe me, it will throw a lot at you). We live in an age where there are tons of advancements in technology and many ways to change society actively. But how consciously are we changing the trajectory of our own lives? With the help of Urban MBA and London Coworking Assembly, we are now developing a trusted network, a safe space for learning, that will help us change current situations for the better. When you allow yourself to change, adapt and grow, you open the door to a fuller life and a more fruitful future. ### Creating Equality And Inclusion For The Community Through Coworking And Art URL: https://londoncoworkingassembly.com/creating-equality-and-inclusion-for-the-community-through-coworking-and-art/ Last updated: 2026-03-19T20:29:27.000Z It is no longer surprising that my social network has expanded enormously since joining the coworking community, allowing me to have conversations with fellow females who are very passionate about art, workspaces, community and helping others. One example of such blissful interaction is with [Nina Franco](https://www.linkedin.com/in/ninafrancophoto/?ref=londoncoworkingassembly.com), whom I met at [Creative Works](https://www.creativeworks.space/?ref=londoncoworkingassembly.com). Nina is a political artist and activist and, needless to say, has a strong sense of identity and autonomy. We chatted about her journey and how her life’s mission led her into working at coworking spaces in London and, the impact it has made on her life. Since leaving her home country, Brazil, in 2011, she had lived in Ireland and Greece for a couple of years. Nina then decided to move to London in 2016 to pursue her art, photography and installation. Since then, Nina has been working on various community projects where she uses her art as a tool for social change. Previously Nina worked as a community manager at [ARC Club](https://arc-club.com/?ref=londoncoworkingassembly.com) and is now working as a freelance consultant helping coworking spaces create new projects and engage with local communities. The latest endeavour for Nina is working at Creative Works. She is helping to organise an art club for the local community and the members of Creative Works so they could come and spend few hours engaging in different types of activities each week. “There’s going to be a different topic”, says Nina, “most of it focuses on art as self-healing.” She hopes that this approach would make a real difference to the health and wellbeing of a community within and outside of coworking spaces. ## Here’s what Nina had to say about her artistry and work at coworking spaces: ### Please tell us more about your work as an artist. My art is political. I don’t see my art and activism as two separate things as they interconnect all the time. For instance, if you look at some of my work, you can see images of red coat hangers that represent women who died from unsafe abortion practices in Brazil. Abortion is still illegal in my country, and the material I used in making the hangers is the same as being used for abortion practices. I always use red yarn in creating my art as it is my way to connect with the women who died while simultaneously connecting with my family roots. I come from a family who carried the tradition of seamstresses and tailors for four generations, so sewing is an integral part of who I am. I use the threads in my work to help me connect with my ancestors and especially women from my family. If you look at the big scale historically, the majority of people working in sewing factories, or even before factories were invented, were poor women. To this day, they are anonymous, hidden by the societies who devalued their work and their rights purely based on their social class. Thus, my work serves as a tool for me to connect with these women and to help me strengthen family connections through the medium of my art. ### Where do you get inspiration from when creating art? It’s very personal. I make art while looking at the social aspects of society and how my experiences correlate to what’s happening around me. We can have a look at it from a different perspective. Everything that is happening to me is the consequence of how society is built. So, as a black and queer woman, I don’t feel I have another choice other than political art. For me, it is about surviving and showing my existence and resistance. I am here because of other people who were resistant and fought for my rights to be where I am today, and I cannot take that for granted. ### What impact coworking spaces have made on you? Firstly, while living in Ireland and Greece, I used coworking spaces to do my admin work as I spent a lot of time in my studio. In London, I started working as a community manager and got to know coworking spaces from a different perspective. This opportunity inspired me to work for the community and help make coworking spaces more accessible to people like myself. At first, it was a space where I was the only black woman employed, but I got challenged to understand coworking and make changes from the inside out and search for new ways we could help improve the company’s culture and make it more accessible and inclusive. Sometimes it’s easy to create inclusive space because you are offering free programs that appeal to people. But then the other issue arises — how do you make the environment comfortable for people coming? And it goes back to the basics, such as the company’s culture and how you welcome people to the space. Do we have elements that make them think that it was built for them? Coworking spaces are fantastic places, and I wish that more people could reap the benefits that coworking spaces have to offer. My ideal workplaces are coworking spaces that have studios, shared desks, and other activities, so that you have a variety to choose from. I have ADHD and can easily get bored, and I like to get re-energised doing activities such as yoga or climbing as it puts me back on track. ### How can coworking help build confidence? It’s a place to be and build confidence as you can engage in the activities on your own terms. You can bring the clients, or work on your own if you wish, share it with other creatives and create more collaborations that help grow your network and strengthen the community. You can go to the events that serve as an ice breaker while at the same time there are community members online who can help you with any issues you have. I want coworking to become a place that makes people feel comfortable and confident despite their race, class, age, and gender. To sum it all up, Nina is collaborative, creative and supportive, and is working on some superb plans that are nearing fruition. She understands the need to stay relevant and work closely with the communities if we want to engage with them, and remain in dialogue on longer-term transformational change. There is a tremendous need to build self-worth and value in ourselves and our work from a non-judgmental, caring place, and Nina is helping coworking spaces to precisely do that. ### Clare Askew: What if Everyone Could Walk to Work URL: https://londoncoworkingassembly.com/clare-askew-what-if-everyone-could-walk-to-work/ Last updated: 2026-03-19T20:29:27.000Z [Clare Askew](https://www.linkedin.com/in/clare-askew-49844733/?ref=londoncoworkingassembly.com), Regeneration Sites Manager for Workspace at Haringey Council, spoke to the [London Coworking Assembly](https://londoncoworkingassembly.com/%5F%5Ftrashed/) on why the [What if Everyone Could Walk to Work](https://thetownsquare.co.uk/news/what-if-everyone-could-walk-to-work/?ref=londoncoworkingassembly.com) report is of importance in today’s society and what it will mean for the future of coworking spaces. Clare is extremely passionate about the regeneration of spaces and would like to implement her knowledge in towns to ensure that local people are able to walk to where they need to be. Walk to work, walk to school, walk to the store or walk for health reasons. ## Local government and coworking spaces According to Clare, the local government cares about delivering workspaces to its local society. However, local coworking is not a well known subject amongst local authorities, which in turn means they are not always aware of where improvements are needed and how building more local workspaces can benefit them. This is where Clare comes into play. She can help provide a strong narrative and collaborative working practices between departments to show that creating local affordable workspace is as important as creating affordable housing or maximising commercial income to deliver more traditional Council services like social care. It is useful for everyone to understand how these different demands can be balanced and where possible connected to benefit people and the environment. “I work closely with workspace providers to ensure that I am well educated on the subject, but also so that I can ensure the best possible future and outcome for these spaces,” Clare says. Before the [15-minute city](https://www.15minutecity.com/?ref=londoncoworkingassembly.com) idea had been encapsulated by political objectives and the change that Covid-19 had brought on, the main idea of walking or cycling within your local area was mainly to support local businesses and get fit. “Now, this idea is used to feed two of the government's biggest agendas: health and climate change. It allows for less carbon emissions and increases the health of the locals, it fits perfectly within the government's plans.” The economic benefits of the idea are not yet seen. However, Clare raised a valid point, stating that not all sectors are fit for working within such an environment. For instance, a construction company has to be able to be called out to complete their work. “Thus, the local government of Haringey has implemented a study to see which sectors would benefit from the idea the most. The study will focus on which sectors most benefit from the local coworking spaces and how these sectors can be attracted to these spaces,” Clare informed. What is high up on the agenda for the government is the creation of local jobs. For the government to be able to implement this, they will need funding. Which is received through government funding, council taxes and business rates. When the government is able to create more local jobs, they ensure that people are able to step out of unemployment and simultaneously solve problems such as the inability to afford health care. Which in turn offers local government support so that the cycle can continue to ensure prosperity. Clare says that “the council is interested in creating entry level jobs, as high end jobs move to London. Though, the government is also interested in ensuring that more high end jobs are created within local areas.” The challenge they are facing is how to attract these types of jobs to local areas and how to keep them there. The idea is also not to get rid of entry level jobs as they do not want to get rid of locals, but rather keep high end jobs within the area. The focus then lies on creating business and operating models for workspace. These models will ensure that local workspaces are aware of what affordability and accessibility means. Clare says that one example of this is to favour certain businesses when letting out a workspace, for instance a green business or a startup. The objective of these models is to also show what affordability is, how it can be implemented and to be able to put a number to what affordability means. Some businesses are important for the growth of a community but they don’t have thousands to spend on letting a workspace. ## What is everyone could walk to work The 15-minute city idea has been getting more traction since the start of the global pandemic. Yet, before that, the idea was set out to reduce carbon emission after London went into a climate emergency, and the target has been set to have the carbon emissions at net-zero by the end of 2041\. One way that Clare says emission can be reduced is by rather renovating and retrofitting old buildings than knocking them down and building new ones in their place. It is also more cost effective and not as time consuming. This means that the renovation of older buildings is the perfect solution for coworking spaces, as it allows for affordability and accessibility. The idea of the 15-minute city is not always so accessible for more rural areas. London has a myriad of opportunities to allow locals to move around without the need of a car. This is because London has everything within walking distance, like cafés, shopping centres and even workspaces. Other areas, like Haringey, are less likely to have locals move around without the usage of a car. This means that for locals to be able to make use of the 15-minute city movement, they will have to have all of their amenities close by. It is however prominent that these local areas’ high streets are being supported more by locals. According to Clare, social media is brilliant at promoting local businesses so that locals are aware of them and are able to support them. “We can make use of the 15-minute idea by finding out what we have in our local areas and supporting these businesses.” It is the duty of the government to ensure that these areas are accessible, safe and navigable. Clare mentions that it is possible to use your phone’s GPS to navigate these areas, but to have it where one can navigate with clear signage and promotions is ideal. “We need to be able to have that human touch in our local areas to ensure that everyone is comfortable.” Clare believes that over the next few years local coworking spaces will improve, as well as the usage of them. She mentions that they are looking at bettering the acoustics of these areas to ensure better meeting environments. She also believes that “big corporations will see the need for their employees to make use of local coworking spaces rather than travelling long distances to work.” A sense of locality is slowly developing within these communities and before we know it everyone is walking and cycling in their local areas as it becomes more and more attractive. Clare will be joining the London Coworking Assembly on the 28th of July 2021 for the discussion of the report What if Everyone Could Walk to Work. You can join the event [here](https://www.runtheworld.today/app/invitation/31055?ref=londoncoworkingassembly.com). Make sure to tune in and have a listen to what our panellists have to say about it and how this manifesto has become a reality for many around the world. ### Jerome and Shervonne: Diversity & Representation: Speakers, Experts and Panels URL: https://londoncoworkingassembly.com/jerome-and-shervonne-diversity-and-a1d/ Last updated: 2026-04-04T09:39:09.000Z Jerome and Shervonne: Diversity & Representation: Speakers, Experts and Panels 0:00 /200 1× The Coworking Idea Project is a global network of coworking spaces and organizations, community organizers, and collaborative consultants. They're also dedicated to making coworking a more welcoming, diverse, equitable, and accessible environment. Jerome Chang, Coworking expert and tenant improvement architect and Founder of Blankspaces Coworking and Shervonne Cherry, Director of Community & Partnerships at Spark Coworking share their views and experiences advocating for better diversity and inclusion among speakers, experts, and panels at industry events, as well as simple but significant steps we can all do to start change. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Brexit and SMEs: How Coworking Spaces Can Help URL: https://londoncoworkingassembly.com/brexit-and-smes-how-coworking-spaces-can-help/ Last updated: 2026-03-19T20:29:27.000Z Even before Brexit, small to medium enterprises (SMEs) have struggled with opening bank accounts and being considered for credit or loans. Since early January 2021 many things have changed for businesses in the UK due to the finalisation of Brexit and brought on new struggles. Many have been impacted negatively especially in regard to employment, finance, growth, and trade. Not only that, but the global pandemic has also forced some SMEs to close their doors. Although the impact cannot be seen instantly, many SMEs are threatened with going under purely because of the new regulations. Here are some ways in which businesses have already been affected by Brexit — and how a coworking space can soften the blow. ## How Brexit affects SMEs Since the start of 2020 many SMEs have been dealing with some difficult times. They experienced serious cash flow problems and had to retrench quite a few of their employees. Now, in 2021, the UK has officially withdrawn from the EU and this has wreaked some havoc amongst SME owners. With the new regulations in place, many businesses have had to reconsider how they do their finances, who they employ and where they establish their location. [A study](https://www.businesshub.london/article/how-do-londons-smes-feel-about-brexit/?ref=londoncoworkingassembly.com) done by [London Business Hub](https://www.businesshub.london/home/?ref=londoncoworkingassembly.com) found that the negative effects of Brexit far outweigh the positive effects for SMEs. Trade and employment has especially been impacted by Brexit. According to the study there have been great differences in trading behaviours depending on the size of the SME. In the past three years small and medium businesses were more likely to trade with the EU, therefore they are more vulnerable to Brexit. The staff of SMEs are, as a consequence, also impacted and the study showed that the retention rate increased. Sebastian Dullien, senior policy fellow at the European Council on Foreign Relations and professor of international economics at HTW Berlin, in an interview with [The Guardian](https://www.theguardian.com/small-business-network/2016/apr/05/how-would-brexit-affect-finance-for-smes?ref=londoncoworkingassembly.com) said that Brexit would “create huge uncertainties in financial markets which would translate into more restrictive financing conditions and less availability of funds for small and medium sized enterprises”. Swati Dhingra, assistant professor at the department of economics at the London School of Economics, in the same interview said that “\[o\]ne of the four basic freedoms of the EU is free movement of capital, which enables firms to invest in other European companies and to raise money in EU member countries. But the option of raising capital abroad is typically beyond the capacity of most SMEs, who instead rely on banks and government bodies for external finance”. As a business with a registered address in the UK, trading and doing business with the EU can become quite difficult due to the numerous regulations that have been since the UK’s break away. According to [Euro News ](https://www.euronews.com/2021/03/31/brexit-three-months-on-uk-eu-trade-trouble-deeper-than-teething-problems-say-producers?ref=londoncoworkingassembly.com)since the UK left the EU there has been a plunge in numbers of UK exports and imports with the EU, 41% for imports and 29% for exports. If you have a registered address in the EU, then Brexit will not affect you as much. This is where a coworking space in the EU can benefit your SME. One example of such a coworking space is [De Kamer](https://www.dekamer.eu/?ref=londoncoworkingassembly.com) situated in the Netherlands. # How can De Kamer help SMEs in the UK De Kamer, a network of coworking spaces in the Netherlands, is able to offer SMEs and independent workers a home from which to work in the EU, from a [registered business address](https://www.registratie-adres.nl/?ref=londoncoworkingassembly.com) to a private rental. This approach allows you to register your business in the EU which could keep your business safe from Brexit. As a SME, foreign entrepreneur or during a move you need an address at a minimum — postal address and/or registration address to register your company with the Chamber of Commerce. De Kamer also offers a postal address and registration address in the Netherlands. You can register your company at one of [DeKamer’s various coworking locations](https://www.dekamer.eu/locaties/?ref=londoncoworkingassembly.com) in the Netherlands. De Kamer handles all of the paperwork for you, so that you don’t have to worry about it. This address can be used to apply for financial obligations in the EU and help with ensuring that your employees in the EU have working spaces. This means that as an SME who employed persons from the EU, you will not be as heavily affected by the effects that Brexit has on the retention percentage. [Contact](https://www.dekamer.eu/contact/?ref=londoncoworkingassembly.com) De Kamer to find out how they can be of assistance to you to ensure that your business has a registered EU address. ### It is Time to Take Action with the 6th Annual #EFWeek URL: https://londoncoworkingassembly.com/it-is-time-to-take-action-with-the-6th-annual-efweek/ Last updated: 2026-03-19T20:29:27.000Z [#EFWeek](https://freelancersweek.org/?ref=londoncoworkingassembly.com), the largest annual celebration of freelancers in Europe, will kick off once more in October 2021! European Freelancers Week (#EFWeek), organised by the [European Coworking Assembly](https://coworkingassembly.eu/?ref=londoncoworkingassembly.com), is a movement where freelancers and independent workers have a chance to host events surrounding the theme for that year . During the last year, 2020, millions of people worked as independent expert professionals in Europe driving the need for greater awareness of and support for freelancers in Europe. One of the latest reports by [MALT Community](https://web-assets.bcg.com/77/62/07a1c84f4be6b671ca10ec16f6f1/malt-bcg-freelancing-in-europe-2021.pdf?ref=londoncoworkingassembly.com) shows that freelancers in Europe work around 43 hours per week, which is more than the average contracted employee. Around 63% of the Malt Community agreed that negotiating prices with their clients is one of their daily challenges - many times putting freelancers at financial risk. Freelancers also make a significant contribution to the economy and workforce development in Europe and concerns pertaining to freelancers urgently need to move onto the agenda for collective action. That is why, in 2021, #EFWeek is focused on recognition and community building -- providing freelancers the opportunity to come together and voice issues close to them. Says [Elina Jutelyte](https://www.linkedin.com/in/elina-jutelyte/?ref=londoncoworkingassembly.com), founder of [Freelance Business Community](https://freelancebusiness.be/?ref=londoncoworkingassembly.com): ”#EFWeek is a very important initiative for any freelancer, freelance organisation, freelance community and anyone involved in the freelance ecosystem. It is the place to demonstrate the growing potential and the future of the freelance economy as well as to discuss the issues that freelancers are facing across Europe. “ ## Mark your calendar: 18 - 24 October 2021 The third week of October marks the start of the #EFWeek! And for the second time the #EFWeek will be a digital event that will take place over the span of a week. The celebration will centre around Europe’s independent workforce. The event will be focused on the theme: “It is Time For Collective Action” with the focus on freelancers standing up, speaking up and showing up! “Now more than ever freelancers need to pull together, it has been made very clear that no one is coming to save us so we will have to save ourselves. It is time for freelancers to speak out and take collective action. This year more than ever we are collectively working together and it is an inspiration to work with [Elina Jutelyte](https://www.linkedin.com/in/elina-jutelyte/?ref=londoncoworkingassembly.com) of Freelance Business Community, and it is also wonderful to see the leadership of [Ed Goodman](https://www.linkedin.com/in/edagoodman/?ref=londoncoworkingassembly.com) of [Freelance Heroes](https://freelance-heroes.com/?ref=londoncoworkingassembly.com), [Robert Vlach](https://www.linkedin.com/in/robertvlach/?ref=londoncoworkingassembly.com) of [Freelancing.eu](https://freelancing.eu/?ref=londoncoworkingassembly.com), [Nadi E](https://www.linkedin.com/in/nadiaelimam/?originalSubdomain=be&ref=londoncoworkingassembly.com)l Imam at [Edgeryders](https://edgeryders.eu/?ref=londoncoworkingassembly.com), and so many more, working towards a common goal for freelancers in Europe,” says [Jeannine van der Linden](https://www.linkedin.com/in/jvanderlinden/?ref=londoncoworkingassembly.com), director at the European Coworking Assembly. Keep an eye on the [#EFWeek website](https://freelancersweek.org/?ref=londoncoworkingassembly.com) for more information on events, speaker slots and activities. ## Join the #EFWeek movement Join us today! As a freelancer or independent working force, we understand how hard it is to let your voice be heard. That is why #EFWeek has opened their submissions so that you can present your own event or attend an event! Submit your application to host your digital event. With our platform you can reach many people just like you! We will make a downloadable communication toolkit with simple how-to instructions as well as the official logos, graphic templates, photos, and press releases for distribution available to you. There is also the opportunity to become a sponsor either in cash or kind. Visit the #EFWeek[ website](https://freelancersweek.org/?ref=londoncoworkingassembly.com) now to find out more! ### Arc Club: Creating Possibilities For Local Youths URL: https://londoncoworkingassembly.com/arc-club-creating-possibilities-for-local-youths/ Last updated: 2026-03-19T20:29:27.000Z The year 2020 was challenging for everybody. People were forced to quickly adapt to working from home and this also grew the demand for coworking spaces. People don’t want to work from the office or from home all the time, and coworking spaces stepped in to service that need for an alternative workspace. For [ARC Club](https://arc-club.com/?ref=londoncoworkingassembly.com), a coworking space in Homerton Hackney, their aim is to provide locals with a productive space that encourages healthy working. Coupled with this, their goal is also to make coworking popular, inclusive and accessible to everyone in their local community. [Nina Franco](https://www.linkedin.com/in/ninafrancophoto/?ref=londoncoworkingassembly.com) is a community activist and visual artist. Her activism work led her to ARC Club one year ago, just after the first lockdown period where she now works as a Community Manager. ## **The effects of the virus** Covid regulations demanded that ARC reduce capacity in order to allow for social distancing inside the venue between members. On some days members would not come in numbers and there was a lot of vacant space. Nina recalls how they as a team weren’t looking for ways to fill the space, but rather ways to make the space more accessible to everyone and to advocate for the coworking in a safe manner. After Covid hit, the team at ARC researched what was happening around their local Hackney community and who was mostly affected by the pandemic. Their research concluded that young people all around the world were the most affected. It was evident that the youth needed a space to work and study as they had lost access to schools, community centres and libraries - and some home environments were not at all conducive for learning. ## **The start of something new** It was during this time that the Homework Club, within ARC was born. The space is open every Thursday and Friday to young people aging between 17-25 years. These young people come in as registered members, and they have access to all the resources and facilities in the space, at no charge. The Homework Club serves the future-work professionals, and offers an environment that is inclusive and equitable. The programme was launched in February 2021 and the reception from the community has been amazing so far, Nina reports excitedly. ARC is looking to make this programme a long-term part of their coworking space, creating a lasting impact on their local youths. What really sets coworking spaces apart is their ‘why’, and for ARC, their why is very easy to answer. The space aims to provide coworkers, young and old, with a productive, inclusive, accessible, and simple work environment that allows them to get their work done and that drives efficiency. ### Mike Zeidler: Raising The Demand Of Coworking Post Covid URL: https://londoncoworkingassembly.com/mike-zeidler-raising-the-demand-of-coworking-post-covid/ Last updated: 2026-03-19T20:29:27.000Z **Mike Zeidler: Raising The Demand Of Coworking Post Covid** The coworking industry is multi-faceted and comprises a pool of industry giants, each bringing a different and significant contribution to the coworking industry. One such industry contributor is [Mike Zeidler](https://www.linkedin.com/in/mike-zeidler-a009aa/?ref=londoncoworkingassembly.com), Chair, Co-founder, and Facilitator of the UK Coworking Assembly. Mike is fondly known as a social artist and a connector, with a special interest in mutual learning, getting things done, and making the most of the people’s connected potential. Speaking to Mike about the impact of Covid on the coworking industry, we get to see the bigger picture through his lenses. We asked him a few questions, and this is what he had to say: **Q: What changes do you think we’ll see in the industry as a result of Covid?** A: People will appreciate the value of coworking more, as they start to see how normal it can be. Increased demand will boost both competition *and* collaboration. Larger outfits may well price aggressively in bids to dominate the market, in which case strong collaborations between smaller independent operators may well be the best defence. **Q: How can the industry mitigate the new challenges caused by Covid?** A: Empathy will be key. The industry will be at its best when people aim to help each other through the personal and financial hardships caused by the pandemic. Coworking is people-centred, so it’s a two-way deal between the providers and users of coworking space. Mitigation comes from our desire to live flourishing lives on a thriving planet and the shared values that support that. **Q: What can you say are some positives that have come out of this whole Covid situation?** A: People are far more aware of what matters most as a result of the combination of isolation and fear for our lives. It’s common for individuals to re-evaluate priorities when faced with the idea of death, but this health crisis has made whole societies pause for thought about how we’re living our lives. I hope this extraordinary shared experience will condition us all to be more humane. **Q: What does the future of coworking look like?** A: I believe the people naturally drawn to coworking are our greatest hope for the future. By promoting collaboration, coworking helps us embrace diversity and appreciate the inclusion. If Covid has taught us anything, it is certain that our relationships with nature and in communities are key to happier and more fulfilling lives. The next generation has seen that and is fired up about taking on the great social and environmental challenges of our times. People know they’re more effective when they work together, so I think we can look forward to a lot more coworking demand. ### Anton Chernikov: Tips For Crowdfunding In Your Coworking Space URL: https://londoncoworkingassembly.com/anton-chernikov-tips-for-crowdfunding-in-your-coworking-space/ Last updated: 2026-03-19T20:29:27.000Z Coworking spaces have long evolved from just being a shared space with tables and chairs and random strangers all over the place. For [Anton Chernikov](https://www.linkedin.com/in/antonchernikov/?ref=londoncoworkingassembly.com), in its essence, a good workspace is one that promotes innovation, is inclusive and is built on a solid foundation which is a united local community. Upon completion of his architecture degree, Anton setup a design consultancy called [Exponentials](https://www.exponentials.co.uk/?ref=londoncoworkingassembly.com). He also works as a partner and Creative Director at a London based real estate firm called [Alive](https://www.aliveplaces.com/?ref=londoncoworkingassembly.com) who build and operate mixed-use rental housing developments in Central London. More recently Anton launched [House of Transformation](https://www.hotspaces.org/?ref=londoncoworkingassembly.com); a nature-inspired event and meeting space in East London that will be hosting a post-lockdown event series called [H:FEST](https://www.h-fest.co.uk/?ref=londoncoworkingassembly.com). During lockdown Anton unlocked the power of crowdfunding campaigns to build his community, kickstart member benefits and host events. On the 7th April 2021, in a free webinar; [Crowdfunding for Coworking Spaces](https://londoncowork.wpengine.com/event/crowdfunding-for-coworking-spaces/?ref=londoncoworkingassembly.com), he shares these insights and tips with spaces on how to capitalise on the benefits of crowdfunding. *The ‘what’ and the ‘how’ of crowdfunding* Crowdfunding is a very affordable way to launch a coworking space. It allows you to pre-sell memberships and event tickets, and to get community involvement and support in the early stages. It is also advantageous in clearly communicating your visions and missions, while serving as a cost-free marketing and advertising strategy. The trick is to take active part in securing the funds and coming up with engaging event ideas that will draw attention and public interest. It is important to regularly track the progress of your project in order to measure how hard you still need to push. It is also a good idea to set up your own donor box and market it well to your local community, with no third parties involved as these platforms can be very costly. This way you also get to keep all the donations and not split them. To find out more about how you can use crowdfunding in your space [RSVP](https://londoncowork.wpengine.com/event/crowdfunding-for-coworking-spaces/?ref=londoncoworkingassembly.com) to this free event today. *Projects to support* Among other projects, Anton is also setting up [regenerative co-housing](https://re-live.co.uk/?ref=londoncoworkingassembly.com) communities and a global event for village builders called re:build online festival taking place from 30 April – 3 May. Register and received a discount by using the code ANTON10. Support Anton’s crowdfunding at [www.hotspaces.org/crowdfunding](https://www.hotspaces.org/crowdfunding?ref=londoncoworkingassembly.com). ### Matt Perkins: FreeAgent, Brexit and Mitigating Challenges URL: https://londoncoworkingassembly.com/matt-perkins-freeagent-brexit-and-mitigating-challenges/ Last updated: 2026-03-19T20:29:27.000Z Brexit is an ongoing challenge facing businesses in 2021\. Naturally, changes are taking place and these changes affect everyone. What exactly do these new waters mean for freelancers, startups and small businesses? In an interview with [Matthew Perkins](https://www.linkedin.com/in/matthewperkinsfreeagent/?originalSubdomain=uk&ref=londoncoworkingassembly.com) of [FreeAgent](https://www.freeagent.com/en/?ref=londoncoworkingassembly.com) we get a glimpse on the Brexit effect, and what Matt recommends these sectors can do to mitigate challenges. **Matt and FreeAgent** Matthew is the Senior Partnerships Manager at FreeAgent. He works with key partnerships and 3rd party integrators who provide solutions to small businesses to help them run their enterprises. FreeAgent was acquired by NatWest in 2018 (formerly Royal Bank of Scotland Group) after they became a public company in 2016\. And they topped Deloitte’s list of the fastest growing technology firms back in 2013\. FreeAgent was founded by three people and designed to make managing their accounts easier. From there, it has grown to be one of the UK’s leading accounting software providers due to their approach to making bookkeeping easy and accessible to non-accountants, backed up by market leading product support. FreeAgent is designed to be your business engine, allowing you to automate the admin side of your business and helps you stay organized while you grow. When the pandemic started, even FreeAgent had to adapt to the changes. As the world has gone online, they have a lot of online businesses; e-commerce type businesses and retail who obviously are doing a lot of digital trade at the moment. To support those businesses as they’ve diversified, FreeAgent is working very closely with some key partners to provide additional functionality to this growing sector. They are also making sure that using the platform and the integrations are seamless as to make it easier for the businesses to use. **Brexit's impact on the SME Industry** We ask Matt how in his experience, Brexit is impacting the small business industry? And what business operators need to do to stay on top of these changes? Matt provides great insight on the matter, and encourages people to get all the certifications and approvals in place as soon as they can. It’s important to understand how your business, especially if you’re importing and exporting, will be affected and how you can adapt to these new rules. Matt shares a few quick pointers for exporters — - A rule of origin certification must be obtained to show where the product was assembled — the materials or goods must originate from the UK or EU. - Under the free trade agreement, zero tariffs and low quotas are applied to the on rules of origin. - Exporting into the EU must show a statement of origin on all products. - Be sure to consider how things like state aid, grants, transport costs, copyrights, patents and trademarks are affected under the new law. - Recognition of qualifications also comes into play when business owners may have the experience but certain licences must be in place to ensure recognition as a professional in both the UK and EU. - If you’re exporting over £6000 of product, you must have a registration number. - You can apply as a Registered Economic Provider which aids in many of the processes going a lot smoother. For the importers, Matt says a really big win is that VAT charges can be postponed which help ease up cash flow and you must have an EORI number. Also, worth noting is that before travelling for business you must have at least six months on your passport. To sum it up, Brexit affects the product-based companies and the import and export sector heavily but there's still a lot of detail that's not been agreed on and finalized yet. So one has to be mindful of that and be sure to stay up to date with the developments to get the right certificates and the right agreements in place. You can read a rundown of [what the Brexit deal means for small businesses](https://www.freeagent.com/blog/what-brexit-deal-means-for-small-businesses/?ref=londoncoworkingassembly.com), tackling the essentials on handling your business in regard to the new trade regulations. **Mitigating Brexit Challenges** Don't stick your head in the sand, but rather start to understand what you need to do business amid the new regulations - be prepared and get organized. Matt also iterates that it would not hurt you to seek the help of professionals that can guide you through the transitions. ### Dr. Carolina Bandinelli: Self-Branding, Authenticity and Social Relationships URL: https://londoncoworkingassembly.com/dr-carolina-bandinelli-self-branding-bcc/ Last updated: 2026-04-04T09:39:09.000Z Dr. Carolina Bandinelli: Self-Branding, Authenticity and Social Relationships 0:00 /200 1× Dr. Carolina Bandenelli is an assistant Professor in Media and Creative Industries, at the Centre for Media and Cultural Policy Studies in the University of Warwick. She is a cultural theorist concerned with emerging forms of subjectivity and sociality in the media and creative industries. In this episode, we will be deep-diving about self-branding, authenticity and social relationships. We will also be talking about reinventing and re signifying entrepreneurship and coworking ethos. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Coworking and Beyond URL: https://londoncoworkingassembly.com/coworking-and-beyond/ Last updated: 2026-03-19T20:29:27.000Z Coworking spaces and flexible workspaces mean more than just a desk and a chair to some people. When it comes to innovation, design, location, and environment, coworking spaces must do more than catch the eye, they need to capture the soul too. Chatting to [John Williams](https://www.linkedin.com/in/propertypr1/?ref=londoncoworkingassembly.com), Chief Marketing Officer of [The Instant Group](https://www.theinstantgroup.com/en-gb?ref=londoncoworkingassembly.com), we gathered some insightful intel on the ins and outs of the relationship that exists between commercial real estate and coworking. The Instant Group has been operating in the commercial real estate industry for over 20 years, mainly selling and designing coworking spaces and flexible workspaces globally. When COVID struck and fostered certain lifestyle shifts, The Instant Group was no exception. John stated that one of the very notable changes he witnessed was how everyone related to coworking spaces before and after the pandemic hit. With the many challenges brought on by this sudden shift in the style and location of workspaces, John saw this as a massive opportunity for the coworking market. Another striking improvement that John noticed as a result of COVID was the change in design and layout of office spaces. Traditional offices embarked on a journey to transition smoothly into newer designs and structures. Buying decisions of new office space owners were also greatly influenced by the needs of employees and clients. John and his team noticed that more buyers were gravitating towards areas and environments closer to residential places, schools, and centres that professionals could easily access with little to no hassles. Because client satisfaction is at the heart of everything, the user-centric approach that office space owners have developed or enhanced is, according to John, the winning formula for all working space owners going forward. More and more of The Instant Group’s clients are concerned about the experience that they can provide for their clients as a top priority instead of how much money they can make, and this is evidence that the winds of change have already arrived. As part of the change in motion, larger companies have now taken a huge interest in buying and actually using flexible workspaces. This of course, will serve as a huge advantage for small coworking space providers to have ‘big’ clients coming in. Introducing and implementing change is a process and we need to acknowledge that it will not happen overnight. It is worth noting however, that some employers have invested a lot into the transformation process of becoming more employee focused and user-centric, however there is still a great deal that needs to be adjusted in terms of inclusion and freedom of choice. People need to be able to work in a space that is conducive for their growth, learning and mobility in order for them to function at their very best. ### Gerald Vanderpuye: Impact Brixton and Making a Difference URL: https://londoncoworkingassembly.com/impact-brixton-making-a-difference/ Last updated: 2026-03-19T20:29:27.000Z Coworking isn’t simply about renting to work. No, coworking is much more than that. It’s a community that gives freelancers, startups and entrepreneurs that sense of belonging. It gives them energy to not just support their own community, but also give back to their local economy. [Impact Brixton](https://impactbrixton.com/?ref=londoncoworkingassembly.com) is one of those coworking spaces that aims to be more than just a place where you work. They support small business owners and entrepreneurs to make meaningful connections. They give back to their local community and are big on supporting diversity and inclusion in their space. ## *Gerald Vanderpuye: Taking a Leap of Faith* Gerald Vanderpuye, was born in Accra Ghana, and later moved to Angel Town Brixton, UK, in his teens where he built his start-up company [ShoDeck](https://shodeck.com/?ref=londoncoworkingassembly.com) (formerly BuyerDeck) with his Latvian business partner [Ilgvars Jecis](https://www.linkedin.com/in/ilgvars-jecis-b305462/?ref=londoncoworkingassembly.com) and is now giving back to the community through his non-profit company that he co-founded - Impact Brixton. Taking a leap of faith, Gerald resigned from his job and started his software company after meeting up with[ Rob Fitzpatrick](https://es.linkedin.com/in/rob-fitzpatrick-163ba13?ref=londoncoworkingassembly.com), author of the [Mom Test](https://momtestbook.com/?ref=londoncoworkingassembly.com). He started his entrepreneurial journey working in his bedroom on his own, but later became lonely. He recognised that he needed another human around him to energize him and decided to look for a coworking space where he could continue working on his startup and have the support that he needs. ## *Finding Impact Hub Brixton and Starting Impact Brixton.* Gerald came across Impact Hub in Brixton back 2013 where he then relocated his workspace from his bedroom a month into starting his business. He was one of the first members of the coworking space and Impact Hub Brixton became the pillar of his company, an emotional support system, and access to networks. Then in 2018, the owners of Impact Hub Brixton made the decision to close the space. By that time Impact Hub had built a coworking community, and was an important part of the local community as there were very few coworking spaces in Brixton. So, Gerald and a partner decided to take over the space and rebrand the company into Impact Brixton. And from there, their coworking community grew to be more inclusive, diverse and started giving back to the local community. ## *Impact Brixton and Giving Back* Impact Brixton took on some initiatives that helped create the diverse community that they currently have. Upon rebranding the company an initiative was started to help the community by opening their doors to people that have the dream, talent and ambition to succeed but could not afford coworking spaces. It’s then that the ‘X-change Programme' was born. About 20 individuals were invited to work from Impact Brixton - and so in most of those cases, these people have a network that can afford to pay for a space. And by reaching out to these individuals, Impact Brixton’s tight community started to reflect their wider community thus opening the door to diversity and inclusivity. ## *Impact Brixton, adapting through the Pandemic* As most coworking spaces, Impact Brixton lost almost 40% of their customers and 80% of their revenue when the pandemic struck. It sent them into a spiral due to the financial losses, anxiety set in, and they started doubting if they could plan for a long haul, however, they got through that when they started moving most of their programs online. By doing this shift, Impact Brixton started downgrading their fees, so instead of their usual £300, their online coworking fee is now down to £30 a month, saving their members and keeping their community intact. They started doing Friday Zoom calls, where they offered educational online programs, technical sessions on how to use Zoom, and general games sessions. This mix of education and entertainment contributed to well-being check-ins and the solidarity of the community. ## *Diversity and Inclusion in Design* When Impact Hub became Impact Brixton, the aim for a more diverse, more inclusive and a wider community had to be thought of. This meant that they needed to think of ways to make their coworking space welcoming to all. One of the aspects that they thought a lot of, is the design of Impact Brixton. They thought about what makes other coworking spaces, restaurants, clubs and bars attract a certain socioeconomic class. All these aspects - the lighting, the music, and the ambience was taken into consideration. They thought about how it would make their members feel? How it would attract a more diverse community and make their work space a little more inclusive? Gerald tells us that by choosing a homely feel rather than a corporate feel makes Impact Brixton just what it is today - a social enterprise that is diverse, inclusive and giving back to the community. Going for a homely vibe rather than a bougie coffee shop vibe proves to be the right choice for Impact Brixton. Every aspect of the design and the overall feel of the coworking space is well-thought-out - from decors, ornaments, plants, music and lighting. ## *Some Words of Wisdom* We asked Gerald what words of wisdom he can leave for other coworking spaces in these times of uncertainty... “*When building a coworking location, space is the most important decision. Having space to let to businesses who are more prone to stay in one location rather than come and go, gives you a certain amount of security with regular incoming making its way in. Then the additional space can be used for flex-desks and shared office space for the remote workers and digital nomads.* *If your space is too small, the business model is really difficult to achieve profitability. It all comes down to choosing your scale wisely. Impact Brixton is 8,000 square feet but we plan to move into a larger space down the line to maximise this model even more.”* And in the end, Gerald also expresses how rewarding it is to be part of a coworking space that gives back to their local community and is able to help people grow and succeed. *“I think it's important to highlight that this is incredibly rewarding to run a coworking space. Not financially, perhaps, but from an impact perspective or difference that you can make to people's lives.* *There's nothing better for me than knowing that we are running a space that helps people pursue their dreams professionally.”* ### Creative Works Spaces, for the Community URL: https://londoncoworkingassembly.com/creative-works-spaces-for-the-community/ Last updated: 2026-03-19T20:29:28.000Z In 2020 [Elena Giroli](https://www.linkedin.com/in/elenagiroli/?ref=londoncoworkingassembly.com), took the leap moving from the public sector and headed full time into Change and Community Manager at [Creative Works](https://www.linkedin.com/company/creativeworks-space/?ref=londoncoworkingassembly.com). For years Elena has been part of the London Coworking Assembly and a member of coworking spaces, but the opportunity to work behind the scenes, and nurture a community has been greatly rewarding. Creative Works is situated in a developing area, E17 London, which is highly regarded for its vibrant and lively nature, this according to Elena is the space’s best feature. It is established in an old industrial building, meaning plenty of space for social distancing and to add to the space’s modesty and environmental consciousness, more than 60% of the material used is upcycled materials. *Creative Works and the community* Creative Works forms part of one of the largest creative communities in London, Big Creative Education, and offers [apprenticeship programs](https://www.creativeworks.space/creative-works-receives-grant-to-provide-local-business-apprenticeship-support/?ref=londoncoworkingassembly.com) to graduates needing experience and connections. Free desks for [tenants](https://www.creativeworks.space/training/?ref=londoncoworkingassembly.com) taking on an apprentice is available while they give back and mentor others. *Creative Works and Covid-19* When Covid-19 hit individuals and businesses, Creative Works was no exception. However, Elena and the team at Creative Works saw that as an opportunity to improve their space and they ran with it! While on heavy lockdown, the team put their heads together and designed new strategies that would help them better prepare for the many changes that would come with the new working world, which they later implemented when lockdown regulations were loosened. Stricter security and safety protocols had to be implemented to protect the users of the space. Increased hand sanitizers and chalkboard partitions were added and an online health assessment was developed for users to regularly check their health and well-being. In addition, the space now has an online booking system that allows people to pre-book their spaces well in advance, which also helps regulate the rules of social distancing as well a list of various plans now available as flexibility is at the heart of all these changes. Following the first wave, the space, with the help of other sponsors established and implemented a ‘business clinic’ for people and businesses that were hit most by the pandemic. This is a fund that aims to support the local community and businesses that have suffered great financial losses as a result of Covid-19. Creative Works has created and cultivated a culture of open and honest communication between members and space owners, which fosters a mutually beneficial relationship for all parties involved. To become part of this community read more [here](https://www.creativeworks.space/?ref=londoncoworkingassembly.com). ### Coworking Symposium 2021 URL: https://londoncoworkingassembly.com/coworking-symposium-2021/ Last updated: 2026-03-19T20:29:28.000Z **Media Announcement** **24 February 2021** **Coworking Symposium 2021 promises non-biased and data-driven talks** Get ready for the second Coworking Symposium, kicking off on the 15th of April 2021\. Again in the form of a digital unconference, this year’s event promises non-biased and data-driven talks based on actual facts and figures. The first Coworking Symposium took place in 2020, and stemmed from a growing interest in the coworking industry across various scholarly disciplines. Coworking spaces first emerged as a response to socioeconomic changes in the 2000s, and have been since then gradually popularised – at least till the pandemic hit the scene. As we look to the future, coworking spaces will likely re-emerge in various forms, such as the work near home (WNH) trend that is gaining popularity. With that in mind, it is important to present data-driven trends to a wider public. [Coworking Symposium 2021](https://www.coworkingsymposium.com/?ref=londoncoworkingassembly.com) will focus on the ongoing transformation of the coworking model and discuss the future perspectives that continue to emerge in the post-pandemic world. Tackling various topics such as developmental aspects, collaborative and networking perspectives, HRM and other contemporary topics, the symposium focuses on the most recent studies and practical developments of the coworking and the flexible workspace industry. Speakers include: - Dr. Janet Merkel - Technical University Berlin - Ivanne Poussier - ADA Coworking - Dr. Anita Füzi - Cardiff Metropolitan University - Prof. Dr. Ignasi Capdevila - Paris School of Business - Prof. Dr. Ricarda Bouncken - University of Bayreuth - Dr. Chiara Tagliaro - Polytechnic University of Milan - Dr. Marko Orel - Prague University of Economics and Business - Assoc. Prof. Dr. Darja Reuschke - University of Southampton - Dr. Carolina Bandinelli - University of Warwick - Dr. Julian Waters-Lynch - RMIT University, Melbourne - Dr. Rianne Appel - Meulenbroek - Eindhoven University of Technology - Bernie J Mitchell - London Coworking Assembly Founder and organiser of the event [Marko Orel](https://www.linkedin.com/in/markoorel/?ref=londoncoworkingassembly.com) says, “Data that will be shared during the symposium is a great starting point for unleashing the debate on the future of the coworking industry. With that said, I do hope we will have a diversified range of listeners and kickstart the debate on how the coworking industry may evolve in the post-pandemic future.” [RSVP](https://www.coworkingsymposium.com/?ref=londoncoworkingassembly.com) for this admission free half-day symposium and hear from a range of industry experts. Interact using the following social media hashtag #CoworkingSymposium2021. ### Collaborating with Local Authorities for Coworking that Uplifts Communities URL: https://londoncoworkingassembly.com/collaborating-with-local-authorities-for-coworking-that-uplifts-communities/ Last updated: 2026-03-19T20:29:28.000Z Mandy Weston — Co-founder of Town Square Spaces limited offers up her experience and advice for working with local authorities to create a vibrant coworking space unique to a community. Coming from a two-decade corporate background in the service industry — In 2012 Mandy and business partner Gareth I Jones co-founded Welsh ICE, with the vision to fill a gap in the existing offers of business support. Within five years they had created an approachable and nurturing community with over 100 coworking members and approximately 40 office suites; where entrepreneurs could pop in for a coffee and find everything they needed to know about running a business. In 2017, the duo founded their next venture, [Town Square Spaces.](https://thetownsquare.co.uk/about-us?ref=londoncoworkingassembly.com) Now with 6 communities across the UK (and three new ones nearing completion), they are no strangers to working with local authorities. Pretty phenomenal stuff coming off the year 2020; when the world as we know changed everything we came to know as normal! ### **Innovating and Adapting to Change** Mandy is a firm believer in innovating and adapting to the needs of community members and the current times. In fact, Gareth and Mandy accelerated the final stages of their digital platform [Startup Club](https://thetownsquare.co.uk/clubs?ref=londoncoworkingassembly.com) (within two weeks of the first lockdown) to continue delivering content like Supper Clubs, one-to-one coaching and course training. The platform has seen over 2,500 users benefit from webinars, 8-week start-up club and 12-week accelerator. They also launched a research programme called “Boot the Commute” to gauge the appetite of professionals commuting vs working closer to (or at) home. She says the ‘new normal’ has given people confidence to challenge their current situation and that many people are using their extra time to explore business and entrepreneurial resources. Approximately 80% of their coworking spaces have come through tender and bidding. Mandy notes that each opportunity is very different in the way it is supported and funded. She says to always consider the appetite of the local authority. Do they want to generate new jobs and exports? There’s no one size fits all approach and it really depends on the building and the space. You can either be bidding for a showcase building or one that is sitting still and needs to be full. Her advice to those starting out includes: 1. You need to understand what the council wants. You have to take a partnership approach and respect their regulations– they have tight lists of processes and procedures. 2. Consider the opportunities that may come from beyond the initial relationship. Is there scope for ad-hoc projects and work with local authorities? It is up to you to extend the relationship outside the contract. 3. Remember that every district is different—– some are digitally focused – while others consider environmental needs and well-being. You have to be flexible and innovative in your thinking. 4. You cannot assume all tenders are on a website — most local authorities post it on their Twitter or websites. 5. Do your research — it’s not just about the building. It's about the community that needs to be developed. What is and isn’t there. You need to really understand what is going on in the community to establish their needs. 6. Check out your competition. Is your space going to be different and if so how? Is it facilities vs effort to build that community? Never assume your building will fill. You have to do research and gauge the appetite. 7. Educate people in the communities about coworking, collaboration and the benefits of a coworking support space. 8. Make sure you choose your location wisely — consider good links to transport and other daily amenities — this will also have a greater effect on the local economy. Mandy firmly believes that Startups and SME’s can hold us during this recession. The more we can collaborate, partner and support — the more we can nourish this sector and positively impact the economy. Imagine a world with a coworking community in every town! ### Bernie And Tash: First Friday Call, Coworking Events, And The I.D.E.A Project URL: https://londoncoworkingassembly.com/bernie-and-tash-first-friday-call-ce2/ Last updated: 2026-04-04T09:39:10.000Z Bernie And Tash: First Friday Call, Coworking Events, And The I.D.E.A Project 0:00 /200 1× Hello everyone! We're bringing you some exciting coworking events for the coming weeks. And we're here with [Tash Thomas](https://uk.linkedin.com/in/tashthomas?ref=londoncoworkingassembly.com), one of our colleagues here in the European Coworking Assembly. We're going to be talking all about the events that we have for you. First up would be: The [First Friday](https://us02web.zoom.us/meeting/register/tZEkcOipqT4pG6gQ%5FtfGUa3Yrp1bha%5FFDQ?ref=londoncoworkingassembly.com) Call! It's happening this Friday, February 5, 2021, at 13:30 CET / 12:30 Lisbon/London. You can RSVP [here](https://us02web.zoom.us/meeting/register/tZEkcOipqT4pG6gQ%5FtfGUa3Yrp1bha%5FFDQ?ref=londoncoworkingassembly.com) for the (and every other) First Friday calls. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Evergreen Discoverability — Automatically updating coworking listings with Syncaroo URL: https://londoncoworkingassembly.com/evergreen-discoverability-automatically-updating-coworking-listings-with-syncaroo/ Last updated: 2026-03-19T20:29:28.000Z ![](https://londoncowork.wpengine.com/wp-content/uploads/2020/07/download.png) As a coworking or flex space it’s likely that you have your space registered on a ton of listing sites in an effort to reach as many people as possible. But with this approach also comes the tedious task of always ensuing that these listings are 100% up to date and reflecting your latest information. For [Hector Kolonas](https://www.linkedin.com/in/inztinkt/?ref=londoncoworkingassembly.com) and his years of experience in dealing with [coworking spaces and supporting community managers with other apps to improve flex-workspace experiences](https://freelancersweek.org/2020/09/22/hector-kolonas-young-entrepreneur-on-a-mission-to-help-other-entrepreneurs/?ref=londoncoworkingassembly.com), has uncovered the hassle this exercise becomes and the time and resources it wastes to keep up to date. The manual process of continuously copying and pasting data over from one platform to another also makes room for mistakes to happen. ## *Change is guaranteed* In a world where we are always changing, it is of utmost importance to display the correct information, as losses can be incurred, let alone the reputational damage and loss of trust when users come across conflicting pricing and offers. In addition, leaving passwords to these sites exposed puts your listing in a vulnerable position too. It’s these factors that encouraged Hector and fellow innovators to come up with a simple solution – [Syncaroo](https://syncaroo.com/?ref=londoncoworkingassembly.com), a web utility that integrates with most management software and updates your workspace information across all your listings. Syncaroo allows you to make one set of changes in your management system, and it will *automagically* update your connected listings across the board. Currently, it syncs updates to inventory, pricing and operating hours to a growing number of platforms, listings, broker sites, aggregators and alliances websites. They’re also working on syncing images and other marketing media, and even suggesting other opportunities to list your coworking spaces. Now that’s intuitive! ## *Forming valuable alliances* Alliances and partnerships are driving decisions and are informing coworking spaces of the best routes to go for their business. Syncaroo believes that alliances will also increasingly become local sign-posts for a whole new group of flex space users. This is why we, the London Coworking Assembly, are proud to have joined forces with Syncaroo. Not only can listings on our upcoming member map get automatically updated, but through our member perks programme the first 100 LCA members to register with Syncaroo will lock in the early-bird price of $99 (approx £73) per location per year, a saving of $150 (approx. £150) per year per space. It is important to be visible to the public, but visibility with inefficiencies or errors in your information hurts your brand – something no one can afford in the economic climate we’re facing. With Syncaroo you have evergreen discoverability - you’re always up to date everywhere you should be! ### Steve Pette: Coworking Industry: Connecting with the local community URL: https://londoncoworkingassembly.com/steve-pette-coworking-industry-connecting-aad/ Last updated: 2026-04-04T09:39:10.000Z Steve Pette: Coworking Industry: Connecting with the local community 0:00 /200 1× Hello folks! Welcome back to another engaging episode of the Coworking Values Podcast. This time, our guest is Steve Pette, Founder of Think Hearts + Minds, Co-founder of Central Working and Ormeau Baths. He’s also about to open up another business called Department X — *Which is all about bringing together the right sort of people in order to sort of push the whole Coworking hybrid work in methodology.* And he would like to be known for as someone who helps drive change for SME in regional areas. We’ll be delving on how a coworking space or community can contribute to their local community. How to approach the local authorities to see and recognize the industry as an opportunity for local economic growth. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### John Williams: Marketing for Coworking Spaces in 2021 URL: https://londoncoworkingassembly.com/john-williams-marketing-for-coworking-df6/ Last updated: 2026-04-04T09:39:10.000Z John Williams: Marketing for Coworking Spaces in 2021 0:00 /200 1× Hello Folks! We’re back with another episode of Coworking Values Podcast, and how are you all settling in the first month of the year? This episode we have [John Williams](https://www.linkedin.com/in/propertypr1/?ref=londoncoworkingassembly.com), the Head of Marketing of The Instant Group. The [Instant Group](https://www.linkedin.com/company/instant/about/?ref=londoncoworkingassembly.com) *is a workspace innovation company that rethinks workspace on behalf of its clients injecting flexibility, reducing cost and driving enterprise performance. Instant places more than 11,000 companies a year in flexible workspace such as serviced, coworking or managed offices including Amazon, Barclays, Prudential, Booking.com, Shell, Capita, Serco, Teleperformance and Worldpay making it the market leader in flexible workspace.* John will be sharing with us insights and ways that can help you Market your Coworking space in 2021\. We’ll be deep-diving on those insights and getting you through how it will be effective. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Steve Munroe: Disconnection and Unconferences URL: https://londoncoworkingassembly.com/steve-munroe-disconnection-and-unconferences-521/ Last updated: 2026-04-04T09:39:11.000Z Steve Munroe: Disconnection and Unconferences 0:00 /200 1× Happy New Year! Another year has come and gone, and we’re still here at the Coworking Values Podcast bringing you news and updates from the coworking world. For our first episode of the year, we have our guest, [Steve Munroe](https://www.linkedin.com/in/smunroe/?ref=londoncoworkingassembly.com), Founder of [HUBUD](https://www.facebook.com/hubudbali/) and Co-founder of [CU Asia](https://www.linkedin.com/company/cu-asia-coworking-unconference/?ref=londoncoworkingassembly.com). He has spent 10 years with the United Nations in various Asian countries and founded HUBUD in Bali, Indonesia, the world’s first destination coworking space, and founded CU Asia to support coworking operators and community builders across the Asia Pacific regions. For this episode, Steve will be talking about the disconnection of the coworking communities despite having online interactions and how unconferences help in bridging that disconnect between the coworking community. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Irene Manzini Ceinar: Community-Led Coworking Spaces URL: https://londoncoworkingassembly.com/irene-manzini-ceinar-community-led-419/ Last updated: 2026-04-04T09:39:11.000Z Irene Manzini Ceinar: Community-Led Coworking Spaces 0:00 /200 1× Hello Coworking Community! It’s the end of the year, and we don’t have the heart to leave the year without leaving you one last episode for the year 2020. For this episode, our guest is [Irene Manzini Ceinar](https://www.linkedin.com/in/irene-manzini-ceinar-b8b9649b/?ref=londoncoworkingassembly.com) of [Bartlett School Of Architecture](https://www.ucl.ac.uk/bartlett/architecture/bartlett-school-architecture?ref=londoncoworkingassembly.com) . She’s currently a Researcher at Bartlett School of Planning, and she is known as an ARB Architect and Urban Designer. She hosted the Coworking Library Webinar before: [New Working Spaces: Local Coworking in Post-Pandemic Times.](https://coworkingassembly.eu/podcast/new-working-spaces-local-coworking-in-post-pandemic-time/?ref=londoncoworkingassembly.com) And for this episode, she’ll be sharing all about her research on the growth of the coworking spaces locally not just in Europe but globally and how it affects the community that surrounds those coworking spaces. She’ll also be delving on the complexities of those coworking spaces and how they are thriving before and how these coworking spaces are going to thrive especially during the pandemic. She will also be talking about community-led coworking spaces. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Jose Antonio Morales: On Self-Sustaining Coworking URL: https://londoncoworkingassembly.com/jose-antonio-morales-on-self-sustaining-197/ Last updated: 2026-04-04T09:39:11.000Z Jose Antonio Morales: On Self-Sustaining Coworking 0:00 /200 1× It’s the holiday season folks! And we have prepared episodes for the Coworking Values podcasts for you to tune in to. This episode we have [Jose Antonio Morales](https://www.linkedin.com/in/lijoseamorales/?ref=londoncoworkingassembly.com), Founder of the [Lincoln Island Initiatives](https://lincolnisland.com/?ref=londoncoworkingassembly.com) wherein [Aurora Coworking](https://www.auroracoworking.com/?ref=londoncoworkingassembly.com) is a part of. He will be sharing all about the struggles of opening and maintaining a coworking space. He will also talk about social entrepreneurship and building a self-sustaining model for rural coworking. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Johanna Voll: The Coworking Library Challenge URL: https://londoncoworkingassembly.com/johanna-voll-the-coworking-library-bf7/ Last updated: 2026-04-04T09:39:11.000Z Johanna Voll: The Coworking Library Challenge 0:00 /200 1× Welcome ladies and gents to another edition of Coworking Values Podcasts. For this episode, we are welcoming another of our friends back. We have [Johanna Voll](https://www.linkedin.com/in/johannavoll/?ref=londoncoworkingassembly.com) from the Coworking Library! She will be talking all about the Coworking Library - all about the research concerning the coworking world that we are a part of. She will also be taking us on a deep dive into the [Coworking Library Challenge](https://coworkinglibrary.com/challenge/?ref=londoncoworkingassembly.com) \- *Coworking Library Meets RGCS: A Collective Challenge for more Inclusion, Diversity and Equality* that is kicking off this December 15, Tuesday at 12.00 – 13.00 CET. The event will run until the 21st of December. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Samantha Hulls: Melting Pot to Virtual Pot: Going Virtual URL: https://londoncoworkingassembly.com/samantha-hulls-melting-pot-to-virtual-a30/ Last updated: 2026-04-04T09:39:12.000Z Samantha Hulls: Melting Pot to Virtual Pot: Going Virtual 0:00 /200 1× Welcome to your weekly Coworking Values Podcast. For this episode we welcome back one of our friends from Melting Pot in Edinburgh, UK — [Samantha Hulls](https://www.linkedin.com/in/samantha-hulls/?ref=londoncoworkingassembly.com). For the new listeners, Sam is the head of Collaboration for [Melting Pot](https://www.themeltingpotedinburgh.org.uk/?ref=londoncoworkingassembly.com). She did a podcast with us before — [*Coworking in Scotland and Other Good Ideas.*](https://coworkingassembly.eu/podcast/sam-hulls-coworking-in-scotland/?ref=londoncoworkingassembly.com) And today she will be talking about the Melting Pot and how they are moving from physical premises to a virtual one. She will be delving on why’s and how’s of a coworking space moving from a physical address to a virtual one and how their community has responded to the change. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Ashley Proctor: The Coworking Idea Project URL: https://londoncoworkingassembly.com/ashley-proctor-the-coworking-idea-2f9/ Last updated: 2026-04-04T09:39:12.000Z Ashley Proctor: The Coworking Idea Project 0:00 /200 1× Hello European Coworking Community! We’re back with another scintillating episode for Coworking Values Podcast. And for this episode we welcome back Ashley Proctor, founder of Creative Blueprint & Coworking Canada. She talked about [Movement vs Industry](https://coworkingassembly.eu/podcast/movement-vs-industry-ashley-proctor/?ref=londoncoworkingassembly.com) with us before about — *how running a genuine coworking space makes entrepreneurship accessible and breaks down barriers.* With that she is known for her works with Coworking Canada, Coworking Toronto and Coworking Ontario bringing these communities together and leading them to be inclusive and diverse. And this episode she will be delving on the Coworking Idea Project, wherein they are pushing for a more inclusive, diverse and equal coworking industry. And she will also talk about “A Just Cause for All”, a movement that aims to push for a just recovery from the business from the pandemic. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Ivanne Poussier: Learning Animal, Coworking and Ada Lovelace URL: https://londoncoworkingassembly.com/ivanne-poussier-learning-animal-coworking-fe9/ Last updated: 2026-04-04T09:39:12.000Z Ivanne Poussier: Learning Animal, Coworking and Ada Lovelace 0:00 /200 1× How are you folks? We’re back with another episode of Coworking Values Podcast where we all learn more about the coworking world. We’re bringing you French Entrepreneur and Digital Nomad — [Ivanne Poussier](https://www.linkedin.com/in/ivanne/?ref=londoncoworkingassembly.com) as our guest f or this episode. Ivanne is the CEO and Founder of [Learning Animal](https://www.learninganimals.co/?ref=londoncoworkingassembly.com), a Digital Learning Consulting company. And she is also the author of the recently published book — [Sisters in Arms: Women in search of inclusive coworking spaces.](https://www.amazon.com/Sisters-Arms-search-inclusive-coworking/dp/2957530309?ref=londoncoworkingassembly.com) We will be deep-diving in the roles of Women in the various fields that Men has been dominating for so long. And of course, we’ll also be talking about Learning Animal, Ivanne’s book: Sisters in Arms and Ada Coworking. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Neil Usher: Writing Elemental Change URL: https://londoncoworkingassembly.com/neil-usher-writing-elemental-change-96d/ Last updated: 2026-04-04T09:39:12.000Z Neil Usher: Writing Elemental Change 0:00 /200 1× Welcome to another episode of Coworking Values Podcast and of course, we’re here to give you another fun podcast. For this episode, we have [Neil Usher](https://www.linkedin.com/in/neilusher/?ref=londoncoworkingassembly.com), one of the most vibrant workplace consultants in London. He’s also the Chief Workplace and Change Strategist of [GoSpace AI](https://www.gospace.com/?ref=londoncoworkingassembly.com). And he also wrote [Elemental Change and the Elemental Workplace](https://www.amazon.com/Elemental-Change-Making-happen-nothing/dp/1912555859?ref=londoncoworkingassembly.com). We are going to be talking about his books, his process of writing them, and the consulting business before and during COVID. Neil will be also delving into the book and the short chapter he did about safety — physical and psychological. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### The ARC Club: Genuine Connection URL: https://londoncoworkingassembly.com/the-arc-club-genuine-connection/ Last updated: 2026-03-19T20:29:28.000Z Are you the type? You know who you are! I see you! You may not want to admit it but it excites you. You absolutely love it, in fact it’s second nature to you. The hustle and bustle and queuing up like a sardine waiting to enter a tin on the 8.03am to Aldgate East. You remember the euphoria and rush of adrenaline sweep over you after the dash for life to get the last seat on the train. The way you humbly proudly congratulated yourself on your speed and agility whilst simultaneously internally delivering your victory speech to your competitors who are left to stand over you, unamused. ## Life throwing a curveball Like you, I was routinely enjoying my undefeated reign on the District Line when 2020 threw a curveball that I didn't see coming despite my 20/20 vision. Like many of you my commute changed, I now travelled from my bedroom to the living room not long after it became even shorter from one side of the bed to the other. There had to be another way! My apartment started feeling like a cage, I needed to interact with people outside apps, I was fearing for both my brain cells and waistline. Unfortunately for months I didn't know of any other way not until I attended a friend's launch of her new bespoke catering services at The Arc that I learned about coworking. It was a whole new world, not with magic carpets just Coworking spaces. For those of you, like me, who do not know or fully understand what coworking spaces are, fear not! Coworking is an arrangement in which workers of different companies share a space by doing so you not only share bills, utilities, teas/coffees but it's great for networking. Like Columbus, I went about sharing my discovery with friends who knew nothing of co-working, some who were remote workers, freelancers and entrepreneurs who fully understood the perils, boredom and frustrations of working from home and how it can be a lonely and weird experience. Sure it was cool for the 1st month but when the honeymoon was over and you couldn't escape back to the office. It became really real and we were over it. I digress so back to the place where I first saw the light. ## The Arc: Light at the End of the Tunnel Nestled deep down in the heart of Homerton is a beautifully designed coworking space called [***The Arc club***](https://arc-club.com/?ref=londoncoworkingassembly.com). Now this Arc is not like the other, for one it is not manned by a middle-aged white man called Noah with a tendency for an early afternoon drink. On the contrary, this Arc is run by Co-founders [***Hannah***](https://www.linkedin.com/in/hannah-philp-0487a5b/?originalSubdomain=uk&ref=londoncoworkingassembly.com) and [***Caro***](https://www.linkedin.com/in/caro-lundin-018b4b27/?originalSubdomain=uk&ref=londoncoworkingassembly.com) whose space stands out in the area but not like a sore thumb rather a rainbow. With floor to ceiling windows it draws in loads of natural light coupled with the warmth of the simple yet stunning interiors and unexpected bursts of coloured fabrics and plants darted strategically over the whole space it's vibrant, fresh and charming. The Arc from both the design element and their core values is an example of how this team and workplace are changing the narrative of inclusivity within co-working spaces in this community. Since opening in the of Summer of 2020, it's neighbourhood workplace model has been highly and rightly praised by the likes of the Financial Times, Courier and Stylist to name a few. It goes without saying that Hannah and Caro are both passionate about people and community and over the years have been involved in various projects. So perhaps it's not surprising that they would connect with Hackney based [***Kofi Oppong***](https://www.linkedin.com/in/kofioppong1/?ref=londoncoworkingassembly.com), founder and CEO of the organization [**UrbanMBA**](https://urbanmba.co.uk/?ref=londoncoworkingassembly.com) whose entrepreneurship and business course for young people are hosted there weekly, which further facilitates greater change within this community. ## The Arc, UrbanMBA and a genuine connection. It's one thing to say you created a diverse and inclusive coworking space it's another thing entirely to implement that. From my observation numerous co-working spaces attract the same service users and members despite their desire to integrate and be more inclusive within their communities. Kofi says “*when you are looking and planning forward to getting involved in the community, you need champions. You need a champion from within the local community who knows it properly who can stand up for and with you. That's a really important part! It allows for a smoother integration and changing of the perspective and feel of the co-working space”*. The Arc Champion and UrbanMba alumni [***Racheal (RMCooks)***](https://www.instagram.com/rmcooks/?ref=londoncoworkingassembly.com) a local mumpreneur and chef (the friend I mentioned) recently launched her bespoke chef business with an evening of showcasing and sampling her food with a DJ playing great music says this of The Arc -- *“It's a great coworking space to work quietly or to host a small event. Being local it’s convenient to access. Having worked for a few coworking spaces what sets The Arc apart is the people. Friendly staff and co-founders, the welcome I received first hand was warm and sincere”.* It's evident The ARC Club has formed a genuine connection within the local community, it’s refreshing to know that everything about this coworking space is geared towards supporting the local economy forging and supporting local businesses and people from the suppliers of their delicious pastries to the members of The Arc club itself. ## The Pairing that Changes Lives Co-founder Caro says: “The aim was to create a warm welcoming neighbourhood co-working space for people like ourselves: freelancers, remote workers and solo parents working from home. People who felt lonely, marginalized, tired and unproductive and were in desperate need of a professional environment, with a strong emphasis on inclusivity within the local community and its members that everyone felt welcomed and operating on what you see is what you get ethos. Hannah the other co-founder says “We constantly check ourselves making sure to stay true to our core values — to be honest, inclusive, ambitious and welcoming” she continues “it may sound cliché but you must do everything with love and positivity now more so than ever.” This message resonates and is in perfect synergy with the UrbanMBA's mission and vision which is to reach out to young adults who do not have the necessary experience, knowledge or skills set and to help them transform into successful entrepreneurs and their vision statement which is a place *“where no one is lost or left behind”*. The Arc and UrbanMBA is a pairing that changes lives and does just that, leaves no one out. ### Pilar Orti: “Collaboration doesn’t only happen in meetings” URL: https://londoncoworkingassembly.com/pilar-orti-collaboration-doesnt-only-289/ Last updated: 2026-04-04T09:39:13.000Z Pilar Orti: “Collaboration doesn’t only happen in meetings” 0:00 /200 1× Hello ladies and gents from the Coworking world! Here’s another Coworking Values Podcast episode for you to enjoy. Our guest for this episode is [Pilar Orti](https://www.linkedin.com/in/pilarorti/?ref=londoncoworkingassembly.com), director of [Virtual Not Distant](https://www.virtualnotdistant.com/?ref=londoncoworkingassembly.com). She’s been podcasting for years now and she also has written books about Remote working and Collaboration like -[Thinking Remote](https://www.amazon.com/Thinking-Remote-Inspiration-Leaders-Distributed/dp/0957280238?ref=londoncoworkingassembly.com), [Online Meetings that Matters](https://www.amazon.com/Online-Meetings-that-Matter-managers/dp/0957280246?ref=londoncoworkingassembly.com), and [Hi, I’m Here for a Recording](https://www.amazon.in/Hi-Im-Here-Recording-voiceover-ebook/dp/B071FXCFQM?ref=londoncoworkingassembly.com). Pilar will be talking about the difference of collaborating physically and online. How that collaboration has many pieces and is made up of many kinds of communication and how it affects remote working now that it has become the “new normal” Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Urban MBA unlocked one more door for young entrepreneurs to follow their dreams. URL: https://londoncoworkingassembly.com/urban-mba-unlocked-one-more-door-for-young-entrepreneurs-to-follow-their-dreams/ Last updated: 2026-03-19T20:29:28.000Z On the 18th of September, during [London’s fashion week](https://youtu.be/GpHLAtGIBkE?ref=londoncoworkingassembly.com), the infamous London venue, [*The Ministry of Sound*](https://www.ministryofsound.com/?ref=londoncoworkingassembly.com), opened its doors for a spectacular and highly anticipated event. Organisers, Urban MBA and Lstnup Ldn, collaborated with [Puma Sportstyle](https://www.instagram.com/pumasportstyle/?hl=en&ref=londoncoworkingassembly.com) and created a campaign that captured the essence of today's political, sociological and economic climate and sent an unequivocal and loud message - ***Change is Essential, The Change Is Now***. I had an opportunity not only to watch the show but be a part of it and see it come to blooming fruition from the very beginning to the fascinating end of this necessary inclusive movement that the show was. ## UrbanMba opening the door. [Kofi Oppong](https://uk.linkedin.com/in/kofioppong1?ref=londoncoworkingassembly.com), the founder of [Urban MBA](https://urbanmba.co.uk/?ref=londoncoworkingassembly.com), an award-winning charity that delivers enterprise and employability training, was a driving force behind the campaign. Together with a [Lstnup Ldn](https://www.lstnupldn.com/?ref=londoncoworkingassembly.com) creative agency, they showcased three most talented London’s designers: [Saint Giovanni de la Mode](https://saintgiovani.co.uk/?ref=londoncoworkingassembly.com), **Latoyah London** and [Okami London](https://okamildn.com/?ref=londoncoworkingassembly.com). The socially distanced event focused on cultural references and metaphors to reach broad audiences of people and was also streamed online via Youtube and Instagram platforms. One thing I can say the least - the show was and still is the talk of the town. A classical jazz player who set the tone of the show together with models that were carrying hand made boards with messages: ***Change is Now, Black Lives Matter, Change is Essential, All is Love, NO to Fast Fashion***. It was apparent that the new generation is no longer accepting the inferiority, corruption and racism. The outlook displayed on the boards were further emphasised by the spoken word artist who burst his compassion and support via urban poetry before passing the stage to the fashion designers. ## Young Entrepreneurs and their Dreams. The first designer to take the stage was [Okami London](https://okamildn.com/?ref=londoncoworkingassembly.com) \- classy and stylish African fashion brand designed in England. Okami London founder, [Caroline](https://www.instagram.com/%5Fhighonheelz/?ref=londoncoworkingassembly.com), focuses on creating ethical clothing that not only represents and celebrates African culture and fashion tradition but also serves as a bridging force for inclusivity. She encourages “queens” from all over the world to embrace who they are through prints, textiles and exclusively, hand made designs. Just like the founder herself, couture-like designs represent the bold, confident and beautiful essence of a woman. Caroline shares ‘*Confidence is key in everything I do. I have a little “gangsta girl”* in me that will not let me give up on my passion...despite my internal fears and reservations’. The second designer to take centre stage was **Latoyah London**, who specialises in exclusive womenswear - evening and party dresses. She is a new generation fashion brand that lives and breathes on creating ‘*everlasting memories through the outfits that girls and women wear’.* Latoyah is a storyteller through her breathtaking geometric prints. Cathedrals, architectural alignments and structures inspired her fashion show designs. During the fashion show, Latoyah showcased her main work: digital prints on the sweatshirts, wrap skirts, dresses and jackets and during her speech at the end of the catwalk did not spare thanks for Urban Mba. Last but not least, was [Saint Giovanni De La Mode](https://saintgiovani.co.uk/?ref=londoncoworkingassembly.com) \- the fashion brand that blends contemporary and historical styles, to create a unique, urban and trendy collection. The originality behind SGDLM provides a level of exclusiveness for their customers and continues to be driven by lifestyle, technological advancements and trends. Roby, the creative director and founder, shared that he focuses on building relationships with customers and getting to know them personally to meet their expectations and requirements. *‘Today, fashion is constantly evolving’* says Roby, *‘and we are now more frequently being met with a repetition of trends*’. And one thing is for sure, Roby’s designs are nothing like you have ever seen before. [Ashley Stunna](https://ashleighstunna.com/?ref=londoncoworkingassembly.com), worked as a head of styling and producer of the glam team for the show, assisted by **Mercedes Wilinda Bahame**. Ashley is also a founder of the [***Fashion Haul***](https://fashionhaulco.com/?ref=londoncoworkingassembly.com)\- a unique creative agency with fashion pop-ups, brunches, workshops, panel talks & wellbeing. A young Mompreneur is a contemporary fashion stylist and creative director, who has many brands and celebrities under her belt, it includes Puma, ASBO Magazine, Lauren Marshall and many more. ## The Vision, The Purpose and The Talent In conclusion, to everything you just read, I want to emphasise on a purposefulness, vision and undeniable talent that is bursting through work ethic and commitment of everyone that was involved in a show. Everybody, I had an opportunity to talk to, are flourishing in their fields and are fiercely climbing the ladder of success. Urban MBA, together with Lstnup Ldn and Puma Sportstyle, provided these young entrepreneurs with a once-in-a-lifetime opportunity and allowed them to have ownership of their voice and a sense of belonging in a closed-door environment that the fashion world can sometimes be. Designers not only showcased their dream driven work but also proved once again that their unique and authentic stories matter. To me, it means one more door unlocked for prosperous young adults to become their true and best selves. It is a significant start to the new decade in which we can finally seek representation we want! This post is supported by: ![](https://londoncowork.wpengine.com/wp-content/uploads/2021/01/WhatsApp_Image_2021-01-21_at_6.58.45_AM-removebg-preview.png) ### EFWEEK: COBOT PANEL — “BANKING ON FREELANCE” URL: https://londoncoworkingassembly.com/efweek-cobot-panel-banking-on-freelance-195/ Last updated: 2026-04-04T09:39:13.000Z EFWEEK: COBOT PANEL — “BANKING ON FREELANCE” 0:00 /200 1× Welcome back to Coworking Values Podcast folks! For this episode, we’ll be presenting the recently concluded EFWEEK panel of our sponsor: [Cobot](http://cobot.me/?ref=londoncoworkingassembly.com)! The talk is about “Banking on Freelance: Adapting Coworking Infrastructure to Support Freelance Workers”. Cobot sits down with Maria Calafatis — co-founder of The Cube Athens, Yann Heurtaux - Co-auditor of Coworking Switzerland’s accounts, Caterina Maiolini — London mayor of Startup Home, UK ambassador and head ambassador of Co-Liv, and Marc Navarro — Coworking and organization consultant and the content director of the Coworking Spain conference. They are going to discuss the freelancers, coworking, and coliving have contributed immeasurably to flexible work—more essential than ever in the light of the COVID-19 pandemic. The event happened last October 21, 2020 at 6 PM CEST. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Bernie and Zeljko: Life, Freelancing and Virtual Events URL: https://londoncoworkingassembly.com/bernie-and-zeljko-life-freelancing-2ab/ Last updated: 2026-04-04T09:39:13.000Z Bernie and Zeljko: Life, Freelancing and Virtual Events 0:00 /200 1× Hi Folks! Thanks for tuning in again to the Coworking Values Podcast, one of the [Top 10 Coworking Podcasts You Must Follow in 2020](https://blog.feedspot.com/coworking%5Fpodcasts/?ref=londoncoworkingassembly.com). (wink wink) For this episode, we have Bernie and Zeljko, your hosts, “rambling” about how everything is at the moment. What is going on in their respective ends, about the freelancing industry and being a freelancer for about a decade now. They also talk about how the freelancing industry is fairing nowadays with the current pandemic, government support or the lack thereof. They also delve into NOOK and Lifi. And of course the events for the freelancing and coworking community that is currently happening and will be happening in the next few months left in this year, 2020. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Bernie J MItchell : What is Next for European Coworking Events URL: https://londoncoworkingassembly.com/bernie-j-mitchell-what-is-next-for-4a5/ Last updated: 2026-04-04T09:39:13.000Z Bernie J MItchell : What is Next for European Coworking Events 0:00 /200 1× Hello Ladies and Gents! We’re well into October and the Coworking Values Podcast is going to bring you more news about the coworking world. For this Podcast, Bernie J Mitchell, one of your Coworking Values Podcast hosts will be talking about the Coworking, Coliving and Freelance Virtual Events that are happening this month and onwards. He will also be talking about blogs and relevant podcasts not just with the coworking world but also with the current issues the world is facing like inclusion, equality and diversity - the European Coworking Assembly is building a inclusion workbook for the Coworking Community. Below are the links of the digital events,podcasts and blog posts that are mentioned in the podcast. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Jeannine Van Der Linden/Cate Maiolini: Coworking, Coliving and Collaboration URL: https://londoncoworkingassembly.com/jeannine-van-der-lindencate-maiolini-ed4/ Last updated: 2026-04-04T09:39:14.000Z Jeannine Van Der Linden/Cate Maiolini: Coworking, Coliving and Collaboration 0:00 /200 1× Hello, ladies and gents of the Coworking world. Welcome to another Coworking Values Podcast wherein every week we try to deliver the freshest coworking news there is. For this episode, we have two ladies that spearheads the Coworking and Co-Living Community in Europe and Globally. We have Jeannine Van Der Linden Director of the European Coworking Assembly and Managing Partner of Open Coworking — a non-profit organization for collaborative and values-led coworking community. We also have, Cate Maiolini the Head Ambassador and the UK Ambassador of Co-Liv — a global non-profit coliving organization that empowers the coliving phenomenon. Not only that, but Cate is also the House Mayor of StartUpHome, the first social enterprise in the coliving space in Europe where their mission is to provide accommodation and sanctuary to freelancers, entrepreneurs and innovators of any race, nationality and religion. What we are going to be talking about with theses lovely ladies is about the difference between coworking and coliving. We are going to be also delving on the collaboration between the coworking and coliving community, the freelancers’ manifesto, and how the COVID crisis has affected both communities. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Tash Thomas: Inclusion, Equality And Diversity URL: https://londoncoworkingassembly.com/tash-thomas-inclusion-equality-and-d59/ Last updated: 2026-04-04T09:39:14.000Z Tash Thomas: Inclusion, Equality And Diversity 0:00 /200 1× Hello folks! Welcome to another Coworking Values Podcast where every week we provide you with topics that makes the coworking world better. For this episode, our guest is Tash Thomas an Inclusion and Diversity advocate and speaker who is also the director of Diversity, Equality and Inclusion of the European Coworking Assembly. Tash will talk about how inclusion, equality and diversity makes a coworking space and the coworking community a safe space for everyone. And she will also delve on what is called the “founder bias” and how it affects the demographic of a coworking space. She will also be talking about the Inclusion, Equality and Diversity workbook for the coworking space owners to use to make their spaces fully inclusive. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Bright Simons: Trust and Empowering Information URL: https://londoncoworkingassembly.com/bright-simons-trust-and-empowering-856/ Last updated: 2026-04-04T09:39:14.000Z Bright Simons: Trust and Empowering Information 0:00 /200 1× Hello Folks! We’re here for another episode of the Coworking Values Podcast. Your weekly coworking podcast that aims to give you the freshest and newest topics on the coworking world. For this episode, we have Bright Simons, President of MPedigree, a leading social enterprise that uses mobile and web technology to battle faking, counterfeiting and tampering of products. He is also a self-confessed Idea Activist which in his words — is that when he gets hung up on an idea, he pushes them with the available tools he has. Bright Simons will talk about how MPedigree is a product of that idea activism and how trust plays a big part in entrepreneurship. He will delve further with the intimacy of trust between consumers and the brands that they trust. And how that plays in businesses and consumers globally. He will also be talking about how to empower information to be used by all to properly weigh the choices they have and use that information to make better decisions in terms of putting trust on a product or brand. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Power Coders - Intercultural and Intergenerational Space URL: https://londoncoworkingassembly.com/power-coders-intercultural-and-intergenerational-832/ Last updated: 2026-04-04T09:39:14.000Z Power Coders - Intercultural and Intergenerational Space 0:00 /200 1× Welcome to the Coworking Values Podcast, your favourite coworking podcast. (we hope!) And this time our guests are from Power.Coders. And if you are not familiar with them, they are a non-profit association in Zurich, Switzerland that offers IT internships to refugees. They currently have 2 school centres in Switzerland and 1 in Italy. We have two remarkable women from the PowerCoders team, the power team Coline Sauzet and Magaly Mathys. They are behind the Powerhouse Romandie in Lausanne, a coworking, training and meeting place for women, refugees, migrants, professional, enthusiasts of the IT field, basically anyone that wants to learn about the field. Coline and Magaly are going to be talking about how the Power.Coders and the Powerhouse Romandie came to be, and how their community grew. They will also share about being an intercultural and intergenerational space and the importance of providing a safe space for everyone especially for the refugees who want to study or work on their personal projects. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### European Freelancers Week 2020 URL: https://londoncoworkingassembly.com/european-freelancers-week-2020-0d7/ Last updated: 2026-04-04T09:39:14.000Z European Freelancers Week 2020 0:00 /200 1× Hi folks! Welcome to a very special episode of the Coworking Values Podcast. And as always, thanks for tuning in with us. We have two special guests this time. We have the two lovely ladies, the brains of the European Coworking Assembly. We have Jeannine Van Der Linden and Jacqueline Mayer. We are going to talk about the incoming European Freelancers Week happening from the 16th to the 25th of October. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Elina Jutelyte - The New Normal and Digital Events URL: https://londoncoworkingassembly.com/elina-jutelyte-the-new-normal-and-81e/ Last updated: 2026-04-04T09:39:15.000Z Elina Jutelyte - The New Normal and Digital Events 0:00 /200 1× Hi folks! Another week, and that means another Coworking Values Podcast is up! And every week we learn more and more about the coworking community all over the world or across Europe, for now. And this time we have Elina Jutelyte, president of MPI Belgium and founder of Endo-Exo. Not only that, she is also the founder of the Freelance Business Community — the first independent network for freelancers in Belgium. Elina talks about their incoming event happening in October at Belgium about how the freelance community can discuss and collaborate on ideas on how to transform themselves and work on ideas or projects together. She also talks about how going digital to adapt to the current normal is the best idea, not just for coworking communities but also for any industry. Elina also shares about how participating in the European Freelancers’ Week can gain you more than just knowledge but also build a connection with people. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Gareth Jones - Coworking As An Essential Urban Infrastructure URL: https://londoncoworkingassembly.com/gareth-jones-coworking-as-an-essential-urban-infrastructure/ Last updated: 2026-03-21T16:37:19.000Z powered by [Sounder](https://sounder.fm/?utm%5Fcampaign=saas&utm%5Fsource=sounder.fm-Episode&utm%5Fmedium=sounder&utm%5Fcontent=sounder-embedded-poweredbysounder&utm%5Fterm=EN) Hi Folks! Thanks for tuning in to the Coworking Values Podcast. This time our guest is Gareth Jones of Town Square. Gareth started his first Coworking Space in 2011 — Welsh Ice in Caerphilly in South Wales and now with Town Square where their mission is to create town centre meeting places, community spaces in town centres all across the UK. Gareth tells us all about how at first they didn't consider -Welsh Ice, a coworking space or what they’re doing as coworking. He also shares about how coworking is an essential piece of urban infrastructure and how it helps the community around a coworking space thrive by bringing in people. ## **What is your goal for Town Square?** So, you know what we found Coworking is one part and Coworking more describes the kind of ethos in the business model, rather than really describing the community of people that end up emerging and meeting there. So, yeah, that was the kind of where we developed it and then three years ago, there were four of us as directors, two of us left to start Town Square looking at, you know, we did it in one place, and it's not, you know, Caerphilly. Most people listening probably don't know work for the IRS, they might not have heard of it unless they like cheese. And so it wasn't a place where people expect spaces like this to exist, especially at that scale. And what we really felt quite passionately about was that, and I think this is what's being highlighted during this period right now is that there are amazing, talented, passionate people who live in every corner of every community. Across not only the UK, but the world. And I think a lot of the kind of political rhetoric at the minute is about this sense of being left behind. That's just not the case, these communities exist. And what we really wanted to prove with Town Square as we did with Ice, is that no matter where we go in the UK, we meet amazing, talented people. And our goal really is to help generations of people to realize you don't need to leave for the big city in order to feel creatively, you know, emotionally fulfilled, get your potential kind of fulfilled and work on exciting projects. So yeah, that was the real test for them and that's what's been really fun through what we've done since then. ### **Links** [Gareth on Linkedin](https://www.linkedin.com/in/garethijones/?ref=londoncoworkingassembly.com) [Gareth on Twitter](https://twitter.com/Captain%5FGareth?ref=londoncoworkingassembly.com) [Town Square](https://thetownsquare.co.uk/?ref=londoncoworkingassembly.com) [Welsh ICE Coworking Space Caerphilly](https://welshice.org/?ref=londoncoworkingassembly.com) [Rework Book By Basecamp](https://basecamp.com/books/rework?ref=londoncoworkingassembly.com) [https://bcorporation.net](https://bcorporation.net/?ref=londoncoworkingassembly.com) [Coworking Space post on Nextdoor.co.uk](https://nextdoor.co.uk/post/17592195284580?init%5Fsource=copy%5Flink%5Fshare&ref=londoncoworkingassembly.com) [UK Coworking Assembly](https://coworkingassembly.uk/?ref=londoncoworkingassembly.com) powered by [Sounder](https://sounder.fm/?utm%5Fcampaign=saas&utm%5Fsource=sounder.fm-Episode&utm%5Fmedium=sounder&utm%5Fcontent=sounder-embedded-poweredbysounder&utm%5Fterm=EN) GARETH JONES - COWORKING AS AN ESSENTIAL PIECE OF URBAN INFRASTRUCTURE PODCAST TRANSCRIPT Bernie J Mitchel 0:03 Hello ladies, gentlemen, and welcome to this week’s episode of the Coworking Values podcast. And before we leap into this week’s episode, a word from our delicious smelling sponsor Cobot. Zeljko Crnjaković 0:16 This episode is brought to you by Cobot, a leading management software for coworking spaces, office hubs and flexible workspaces around the world. You know, one of the best things about Cobot is that it is produced by people who manage a coworking space and know the ins and outs of the main problems and issues, bugging coworking managers. So, if you want more time for your co-workers and community, check out Cobot at cobot.me and take your coworking management to the next level. Bernie J Mitchel 0:51 And thank you for that. So, on the line today is a chap called Gareth and there’s lots of other stuff he does, but he definitely has the best coworking space promotional video in the world ever, which we’ll put in the show notes. So, other than that, Gareth, what are you known for? And what would you like to be known for? Gareth 1:10 Yeah, well, that video was a lot of fun. And at least being known for jumping on tables and dancing around. That’s all fun. So, I started my first coworking space back in 2011, which is called Welsh Ice in South Wales. And then we exited from that business and started a new chemical Town Square. And our mission really is about how we create these meeting places, these community spaces in town centers all across the UK. Bernie J Mitchel 1:40 Can you say a little bit about what Welsh Ice was and is because what always attracted me to it, and I know a lot of good people there, like Andy Brown and Steve, the (anti-sell) guy. It’s more than just a coworking space. Gareth 2:00 Yeah, you know, I’ve been a little uncertain of, that definition of coworking? We never really publicly called ourselves coworking. Coworking is probably the industry that we best match with. So, yeah, for us, it’s much more about community. And what we found, I think was that coworking sometimes seemed like quite an exclusive thing, so we really focused on how to create a really inclusive environment. There are people who are kind of passionate about what they do and everything that we’ve focused on was how do you help people to align with what matters to them so you know, what we found – Coworking is one part and coworking more describes the kind of ethos in the business model rather than really describing the community of people that end up emerging and meeting there. So, yeah, that was kind of where we developed it. And then three years ago, there were four of us as directors, two of us left to start Town Square. We did it in one place, Caerphilly, most people listening probably don’t know where it is, they might not have heard of it unless they like cheese. And so, it wasn’t a place where people expect spaces like this to exist, especially at that scale. And what we really felt quite passionately about was that, and I think this is what’s being highlighted during this period right now, is that there are amazing, talented, passionate people who live in every corner of every community across not only the UK, but the world. And I think a lot of the kind of political rhetoric at the minute is about the sense of being left behind. That’s just not the case. These communities exist. And what we really wanted to prove with Town Square as we did with Ice, is that no matter where we go in the UK, we meet amazing, talented people. And our goal really is to help generations of people to realize you don’t need to leave for the big city in order to feel creatively, emotionally fulfilled, get your potential kind of fulfilled and work on exciting projects. So, yeah, that was the real test. And that’s what’s been really fun through what we’ve done since then. Bernie J Mitchel 4:17 One of the reasons I wanted to do this with you today is because, you know, I discovered the 15 Minute city a few months ago, seems later than everyone else in the world. And I really believe that in that – I’ve always wanted that kind of, leaving my house and wandering around the corner and everything there. And it always annoyed me. I was always confused at why people insisted on going to the center of the city every day. And being in a train and, slowly dying doing that. And kind of like hope that people will, now they’ve tasted the fact now that they don’t have to do all this unnecessarily traveling and can engage in the local community more. I know who lived in Rochester, and they would travel into London to do something they could do with their laptop in Rochester. And I know people in Rochester who tried to start a coworking space, but it wouldn’t work. Because all the creative people wanted to go into London, and I get why they did. But it’s kind of like, you don’t actually need to do that. And there are people like you in your area. And that’s why I hope will come out of this. What do you think? Gareth 5:36 Yeah, that’s exactly the way we’ve been seeing things. I think more people are realizing now the kind of quality of life stuff that comes into having a lot of architects and cities designers and things we’re talking about. We don’t need big living spaces because we live outside of the home. And that was great when we could all go to coffee shops and restaurants and street food festivals and things with our spare time. But now we’re realizing that actually having that little bit of extra space for ourselves or just to kind of go and sit outside in our gardens or even just get out of the house is super valuable, and chances are if you’re in an urban center, it’s a lot harder to have some of those kind of things within your budget. So, we’re seeing a lot of people who are talking about moving back to the communities we’re talking about. And I mean, we had to give an interesting story of one of our members whose husband… they were based in London the husband had taken a job in the North West, so they were forced to relocate to go up there and they moved to Wrexham which is where we have one of our spaces. Again, most people don’t know Wrexham. And it was one of those kinds of feelings, and I’m sure a lot of people can relate where she just felt like that was it, like she had an idea for a start-up but it was never going to happen now because you know, she was going to the arse-end of nowhere and that’s it. And what she got in our community was her first members of staff. We connected her with investors, we connected her with this kind of community that pushed her on and now she’s ticked over 20,000 sales on Amazon last month. She’s raised investment, she’s working with high street retailers to list her product. And I think it’s just that sense that a lot of people have the idea of moving home, if your home isn’t one of these major urban centers, is that that’s the end of it, that your life is over. And for a lot of young people, they feel like, you’ve got to get out to get on. I put out a survey on Twitter this week about how people have used that spare time from not commuting and it’s really cool to see people who are spending more time having breakfast and bedtime stories with their kids, that they never could have had before and seeing those kind of milestones through to people who just like having a lie-in because it means they can stay up watching movies the night before. People use it in different ways. And, like, what I see as being the future for coworking is really playing to that lifestyle elements. And helping people realize that being able to walk to work, and spend time with equally cool people who live in your community, but otherwise have to commute outbound. And it just doesn’t make any sense to carry on that path. I think it’s a deeply tragic time for us as a society, but there will be moments of change that come from it. Bernie J Mitchel 8:23 So, what I kind of mean, this next segment can go two ways. What are the steps coworking space community managers, owners can take? And I know there is stuff you can point us to. Because as you run around talking about this, some people need to see evidence of, for instance, someone in our local area said the other day, coworking didn’t work. And I looked like somewhere between offended and shocked. What do you mean coworking didn’t work? And he said, there’s this company called WeWork, tried it in the states and they all fell apart. I was like, man that is not coworking. And I sort of picked him up and thumped him against his van and set him straight on the topic. I put a message in the neighborhood app saying: does anyone know somewhere to work around here? And if I had said plumber for sale or put a slightly racist comment in there, everyone would have jumped in, but no one reacted to my “anyone know of a coworking space in our local area” post. I’m a weirdo but partly, they don’t know that way of working or they don’t know what that means. I didn’t put workspace in there. Gareth 9:41 I think your example there is one that everyone involved in coworking will know of, as soon as they say coworking, people, it’s just human instinct, they go to WeWork. And it’s an issue. And we were avoiding using the term coworking from the early days, because It had this association with hipsters, and unicorns and all of this stuff that is not real, none of it is real. And what we’re really interested in is working with real people who are passionate about what they do, who’ve got great professional experiences and careers, and who are working hard to feed their kids and pay their mortgage. And I think coworking has a brand issue. Right now, coworking is seen as being a luxury or it’s seen as being a trendy thing. And we need to work together to move it towards people realizing this is an essential piece of urban infrastructure. All this is why we went with this kind of name of Town Square, is that all of these pieces of civic meeting spaces are gone. They don’t exist anymore. There’s no way you can just go and sit and meet with friends unless you’re buying a coffee or buying lunch or anything like that. And so, this idea of a coworking space feeling intimidated because you don’t have the right round glasses or your beard isn’t quite stubbly enough. And I’m saying that from the perspective of its predominantly white men as well. And I say that knowing the kind of irony of us talking about that, but this is the image that coworking has and, in my opinion, unless we can show that coworking has a place in the rebirth of communities, of town centers as destinations, and that’s the opportunity, right, because there are a lot of people who are tackling this issue. Unless we can do that, there’s just no point of sending any more conversation. Bernie J Mitchel 11:38 I really agree with that. And when people talk on websites about coworking spaces of like, overdoing the entrepreneur, creative, collaboration, community – It’s like, what do you mean by that? Did you ever read the book Rework By the Basecamp, folks. Gareth 12:01 Yeah, no, I didn’t read Rework. Bernie J Mitchel 12:05 Yeah, in Rework, there’s a line widget, which is about eight years old now. And it says enough with the term entrepreneur. It’s loaded with privilege and class and a dynamic and why not just call people starters. I’m going to go and post that in a minute. There’s one I know who’s an IT support company for schools. And they wouldn’t say I’m an entrepreneur and a coworking space. They serve their local community with IT support and the list goes on forever, but I’m making it into this like super clicky, and often I’ve ranted about this forever, you know, there’s a lot of imagery as it has improved now. I don’t think it’s just because I’ve been talking about it. I think people became more aware, but I’d like to think that was me. So much of the imagery in the early days, like five years ago it was beautiful white men drinking coffee and staring at Apple computers, doing coworking and coding. Gareth 13:08 Apple computers, which by the way, cost about two grand right. So, even the idea of that is a step of privilege rich people can’t relate to. So, we’re a B Corp, I should say this so you know our kind of social environmental impact is as important as I can have commercial impact. That’s the way we see the world. And we do impact reports, impact surveys on a regular basis and we did one during the kind of lockdown on our space in Wrexham and we had members saying they feel more proud to be of the town and now that this is something which is really important, because a lot of town centers, there’s a bit of a reputation of there being a big problem of homelessness and drug addiction and things and people feel more proud. And then there’s other stuff like one of our members who’s an accountant as well by the way, he tracks this stuff, saying he now spends half as much on Amazon as he used to before he was a member of the space, because next day is never going to be as good as same day. And so that kind of stuff that gives you a good reason to have these spaces in your town centers, because it delivers tangible value to communities. We’ve had so many businesses in the area; cafes, restaurants, small businesses, saying your community has saved our business. We would not be in business if it wasn’t for the people you bring into town. But no one wants to almost put that on a poster, right? Because they don’t want to create the impression of being vulnerable. But that’s the picture we’re seeing. And that’s the story we need to start telling. I saw that there was some really interesting kind of guidance put out by New Economics Foundation about how they think there should be 100 new coworking spaces created across the UK to help self-employment in response to COVID. And we all know what will happen if this was a government initiative, we all know what would happen, it would fail. And it would fail spectacularly. And we know as community managers, as community leaders, as designers of spaces, the things that work and the things that members see through and we don’t want to create the 21st century Job Center for Entrepreneurship or for starters, or for freelancers. That’s not the answer. The answer is trying to build something which is much more community focused. Bernie J Mitchel 15:31 I love it. There are two things to back up those points. Like Kofi has, as we’ve been talking about the 15 Minutes City and locally and everything like that. We’ll link to his podcast in the show notes. He works with young people in Hackney on a program called Urban MBA, which he’s just launched. He’s launched this on a cohort, if you like, with Ark, which is a coworking space in Hackney Downs. So, they’re going to run those programs together which is a great thing to do. But when young people are being local and have something to do, they have more, and the crime goes down in the area because people’s commitment or any age goes up, and it becomes a safer environment. In London, which I’m sure you’re aware of Gareth, is the affordable workplace scheme run by the Mayor of London and yeah, his LinkedIn and Space4, run that together in Islington, and we’ve been doing some calls, finding out more about how to get that going in other areas around London. And one of the things that came up there that stuck with me is that for every time someone spends a pound in the local area with a local business, that pound goes around four times. And when you go spend it with a major chain, that pound goes in the cash register and then disappears to probably the Cayman Islands or something. Okay, so to back-up your points, and the more we spend locally, the more wealth stays in the high street. I was quite taken with the Amazon claim there. I never thought of it like that. Gareth 17:17 Yeah, I think people broadly get the whole kind of buy Local thing. I think there’s a really difficult conversation right now about what good work is, whether you’re a freelancer or an entrepreneur or whether you just have a kind of regular nine to five everyday job. And, in a lot of these communities, working in McDonald’s is a good job. It’s a stable job, it’s safe, it’s legal, and they’re on a good career progression and training opportunities. It’s a good job, but if we look at that from exactly what you’re saying; how much money stays in the local community, how much of what they do is ethical, how much of it is not taking into consideration the externalities from the impact of selling this scale of burgers and coke? It’s a really difficult balance for communities that need good work. And I think this is part of what we see in our communities, is that you allow people an opportunity to see what a successful filmmaker in a town like Wrexham or Bogner Regis, Caerphilly looks like. So, hang on, so you’re a filmmaker, in Bogner Regis, you’re a designer who works on global brands that I know and I recognize, and you’re based a two-minute walk away from my college campus? And there was a joke in Wrexham about how the army recruitment center was the most successful in the UK because it was right on the doorstep of the college and people left college thinking, well, I’m not going to get a job locally, so what else am I going to do? There’s that sense of hope, within a lot of people in our communities, right? Everyone listening to this will know this, they’ll look around the room or they’ll think about the members who use the space and they’re inspired every day. And for me, that was my main motivation with creating our spaces. I just wanted to work with people who brought out the best in me and made me feel like I could take on the world. That was my gap. My challenge to take on. Since the crisis hit, we’ve literally got a list of about 30 plus spaces that we have been invited to take a look at or open up, and for us, we don’t want to turn into the cluster or the McDonald’s of creating coworking spaces. We want to use our models of community management and the tools that we give local community managers to create these spaces because I don’t think the answer to this is a cookie cutter: let’s open the same coworking space in every town center, it’s about understanding what the needs of that community are and how you enable people to create the conditions that they want to succeed. Bernie J Mitchel 19:57 I’ve always thought there were more people in an area that were interested in doing something than you might think. So many people think they need to leave town and go to the Big Smoke, and I was one of those people. And then I would love it if we ended up with lots of independent coworking spaces that are all on the same frequency, because it’d be very easy for Town Square to sort of have, you know, 9 million sites across the country and it would just, like you say, turn into a cookie cutter thing, but there’s a massive opportunity for people to find their voice in their local community and connect with other people and do that. I absolutely believe it will generate this massive connected local hub and that place of religion used to serve you know, probably when we were kids. We’re going to have extensive show notes, but where can we send people? What do you want people to pay attention to? And anything you’d like to shout out about? Gareth 21:10 Yeah, our big thing that we’ve been working on is we really want to try and lock in some of this commute change behavior. That’s the thing where we see this being a big opportunity. So, we’re going to be launching a campaign pretty soon called Boot that Commute, and we’d love to get people’s feedback and thoughts on that, so the best place is Twitter. So, @TownSq is our Twitter handle or for me, it’s @Captain\_Gareth squared or Townsqusre.co.uk. I’d love to hear any thoughts or feedback to what we’ve talked about this, the need for us in the UK to be better connected as a community, but also better connected to what’s happening all over the world. That’s where the magic happens, in realizing that this is not an issue or this is not what we see in our communities. What we’re seeing in our communities and in our neighborhoods is being echoed all over the world. And that’s super exciting. Bernie J Mitchel 22:08 It is. And I completely forgot to say if you go to coworkingassembly.uk where we were holding back at the moment because that was part of the European Coworking Assembly family that is always growing. And we have the UK Coworking Assembly, and any reason I’m holding back is because the website’s not quite ready, but just go there. There’s lots of good stuff going on. And we’re bringing together people around the UK. Thank you for spending your time with us today. Ladies and gentlemen, go to coworkingassembly.eu and wait 10 seconds, and a little box will pop up saying join our email list. And do that. We email all the content, and blogs, and podcasts, and everything else. We publish stories from around Europe and coworking every week. And you can always hit reply to those. The best way to get in touch with people is we send the email out and we say hit reply if you’ve got a story, and so many of you are, and we’re really, really grateful for that, that’s what’s bringing all these stories and connections together around the coworking family. So, say goodbye, Gareth. Gareth 23:11 Thank you very much. Goodbye. Bernie J Mitchel 23:13 Take care, folks. This Podcast is Sponsored by: [![](https://coworkingassembly.eu/wp-content/uploads/2020/05/5b2a4f4c4db6aa1fb1721dc4_CBT2.png)](https://cobot.me/?ref=londoncoworkingassembly.com) Supported by: [![](https://coworkingassembly.eu/wp-content/uploads/2020/05/agxel6ej7zwbdysdknvx.png)](https://included.co/?ref=londoncoworkingassembly.com) ### Gareth Jones - Coworking as an Essential Piece of Urban Infrastructure URL: https://londoncoworkingassembly.com/gareth-jones-coworking-as-an-essential-02a/ Last updated: 2026-04-04T09:39:15.000Z Gareth Jones - Coworking as an Essential Piece of Urban Infrastructure 0:00 /200 1× Hi Folks! Thanks for tuning in to the Coworking Values Podcast. This time our guest is Gareth Jones of Town Square. Gareth started his first Coworking Space in 2011 — Welsh Ice in Caerphilly in South Wales and now with Town Square where their mission is to create town centre meeting places, community spaces in town centres all across the UK. Gareth tells us all about how at first they didn't consider -Welsh Ice, a coworking space or what they’re doing as coworking. He also shares about how coworking is an essential piece of urban infrastructure and how it helps the community around a coworking space thrive by bringing in people. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Jordi Massaguer - Rural Coworking in La Selva Del Camp URL: https://londoncoworkingassembly.com/jordi-massaguer-rural-coworking-in-5d1/ Last updated: 2026-04-04T09:39:15.000Z Jordi Massaguer - Rural Coworking in La Selva Del Camp 0:00 /200 1× Welcome to another Coworking Values Podcast! For this episode, we’re excited to present our guest. To provide some context, we’ve been sending emails to the coworking community for us to invite and interview for you, our coworking listeners. To share their coworking stories. And here we are! Jordi Massaguer is one of the people who answered, and we couldn’t be more pleased. Jordi runs a coworking space called El Taller in La Selva Del Camp in Tarragona, Catalonia, northern Spain. Jordi is a computer engineer with expertise in Linux and other web applications. Jordi will take us to when they founded El Taller coworking space in a village with about 5000 people. He will also share all about how they focus on their community and how diverse it is. Jordi also shares their challenges being a rural coworking space. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Rowena Hennigan – Remote Working in the Midst of a Pandemic URL: https://londoncoworkingassembly.com/rowena-hennigan-remote-working-in-the-midst-of-a-pandemic/ Last updated: 2026-03-19T20:29:28.000Z powered by [Sounder](https://sounder.fm/?utm%5Fcampaign=saas&utm%5Fsource=sounder.fm-Episode&utm%5Fmedium=sounder&utm%5Fcontent=sounder-embedded-poweredbysounder&utm%5Fterm=EN) Hello Folks! We’re another week in and it’s time for our weekly Coworking Values Podcast. For this episode’s guest, we have Rowena Hennigan of Nomad City. Rowena is a lecturer and project consultant based in Zaragoza, Spain and had been working remotely since 2007. Not only that, but she is also well known for co-founding and authoring the “Management Strategies” for Future of Work module in TU Dublin. She also ran an academic conference on the said subject last April 2019. She is also one of the few people who have developed academic courses for remote work skills. Rowena will take us on the journey of the Future Of Work and Remote Work. As someone who has been working remotely for a long time, and now that almost everyone all around the world is forced to work remotely, she provides insight on how people can manage their time between working from home and homeschooling if they have kids and how to be emotionally and mentally prepared. She also delves about how remote work skills should be taught or integrated into academic curriculums. ## With the current Pandemic, how do you think people can cope with working remotely? And how does this time differ for freelancers and remote workers such as yourself? Really good point because that's what I would start all my sessions with. Reminding you of was abnormal remote. Work wasn't even normal work from home. It was emergency remote work. It was an emergency working from home in a crisis. Because well walk the whole established remote work community of advocates, experts, academics around the world. Some of the first reactions on social media where we need to let people know this is not what it's normally like. And I would always introduce all my training to exactly that. I would explain that in January in February. My normal week was a day or two in a shared Coworking with maybe a day at home or morning at home and it was a day in the library or some time in the cafeteria. I moved around. I moved around and did my work. My hashtag is work is not a place. It's not freedom work from any place. If I had a literature review to do for a paper, I have to develop the learning content. I blocked my calendar for certain errors, and I would choose where to work from. That is not what we'd all and what we're still going through. It's a really important distinction because people have experienced it so differently. And there's been, as you say, I think we need to, and you'll hear a lot of people in my community talking about it, we need to keep going on about it, to get over the point that you choose where and when you work. We haven't been able to do this in the pandemic in the crisis. ### Links [RoRemote](https://www.rowenahennigan.com/?ref=londoncoworkingassembly.com) [Rowena on LinkedIn](https://www.linkedin.com/in/rowena-hennigan/?ref=londoncoworkingassembly.com) [Edgeryders | Coworking Recovery](https://edgeryders.eu/c/ioh/coworking-recovery/364?ref=londoncoworkingassembly.com) [Nomad City](https://www.nomadcity.org/?ref=londoncoworkingassembly.com) [TU Dublin](https://tudublin.ie/?ref=londoncoworkingassembly.com) powered by [Sounder](https://sounder.fm/?utm%5Fcampaign=saas&utm%5Fsource=sounder.fm-Episode&utm%5Fmedium=sounder&utm%5Fcontent=sounder-embedded-poweredbysounder&utm%5Fterm=EN) ROWENA HENNIGAN - REMOTE WORKING IN THE MIDST OF PANDEMIC PODCAST TRANSCRIPT Bernie J Mitchell 0:15 Hello ladies and gentlemen and welcome to this week’s episode of the Coworking Values podcast, this is the podcast of the European Coworking Assembly. And before we get into it, let’s go over to Zeljko for a little word from our sponsor. Zeljko Crnjaković 0:31 This episode is brought to you by Cobot, a leading management software for coworking spaces, office hubs and flexible workspaces around the world. You know, one of the best things about Cobot is that it is produced by people who manage a coworking space and know the ins and outs of the main problems and issues, bugging coworking managers. So if you want more time for your co-workers and community check out Cobot @cobot.me and take your coworking management to the next level. Bernie J Mitchell 1:05 Thanks for that. And so, on this week’s episode, we have Rowena. Before I fluff the whole thing and don’t introduce you beautifully, what are you known for? And what would you like to be known for? Rowena Hennigan 1:22 I’m known for being a remote work advocate, and very, hopefully prominent and well known, established remote work community. Well before COVID, which is great. In terms of me having experience, I’ve been working remotely since 2007\. And what I’d like to be known for? One of the few people in the world has developed academic courses in remote work skills. So, I’m a great believer that what we’re doing today, how we work remotely better together, best practice needs to move into training, education, academia properly. So, I’m working currently with multiple universities to take those remote work skills and turn them into really practical courses that undergrads and postgrads, and our future workforce can avail off. Bernie J Mitchell 2:15 So, when COVID hit, and everyone started going: oh, let’s work remote. How did you feel about that? Because I’ve been working remotely, since like 2010, not traveling, working remotely, but working with people online. And people started talking about this. And I was like, that’s what we do anyway. And then I didn’t realize how much of the world didn’t know how to work remotely. Rowena Hennigan 2:36 Yeah, yeah, it was really interesting. It was suddenly very popular, after banging the drum for quite a few years. I mean, I got lots of extra requests for lots of live sessions, lots of training. And within that, for me personally, and I know speaking to people who are still in the midst of COVID and still in the waves of the pandemic in different countries. It’s important to respect everyone’s individual place. In Spain, in Zaragoza where I normally live and even ongoing now, in Oregon, there is a highest incidence in the world, I think, of coronavirus cases. So, we had full severe lockdown. And so on a personal level, with suddenly all this interest in remote work and everyone asking about it and wanting to know how to do it and all the rest of it, personally it was very traumatic because I was stuck in a 70 meter apartment with my husband and a six year old, trying to home-school, and we had almost no outside access. So, doing my work as a remote worker, trying to work day to day was like nothing I’ve ever experienced. So it was really interesting for me, I took all the lecturing that I would do and the best advice and the training, and I actually had to revisit a lot of that every day. It was like microcosm of best practice and advice. Because what I advise people is, as a knowledge worker, as a home worker, as a remote worker, your time away from the computer is as important as your time on it… It manages your priorities and helps you take care of yourself self-care wise. To maintain sustainable remote work to keep you healthy and happy and functioning is as important and when we’re confined to these small spaces dealing with massive stresses, sharing spaces and external stress, illness, whatever it may be, it’s so difficult to do that, Bernie. So for me, personally, I had to really remind myself. That’s the only way I can answer that in terms of that response and being able to do my job then day to day after that. Zeljko Crnjaković 4:52 I’m going to jump in and ask a question. So, being a remote worker for a long time and even though you know a person who does training in remote work. So, the COVID situation brought about something that is different from just normal remote work. Because in remote work, people got used to working not just from home but also from coworking spaces, from coffee shops, from wherever they found the needs that they can work from. In this situation, the pandemic, we were confined. Even freelancers and remote workers found themselves in a situation that they cannot go out. They are confined to a space that may not be their primary remote work location. So, how did that bear on your situation and your comprehension of remote work? Rowena Hennigan 5:53 Really good point because that’s what I would start all my sessions with, reminding them it wasn’t normal remote work. It wasn’t even normal work from home. It was emergency remote work. It was emergency working from home in a crisis. Because the whole established remote work community of advocates, experts, academics around the world, some of the first reactions on social media where we need to let people know this is not what it’s normally like. And I would always introduce all my training to exactly that. I would explain that in January and February, my normal week was a day or two in a shared coworking with maybe a day at home or morning at home, and it was a day in the library or sometime in the cafeteria. I moved around. I moved around and did my work. My hashtag is ‘workisnotaplace’. It’s not freedom work from any place. If I had a literature review to do for a paper, I have to develop the e-learning content. I blocked my calendar for certain errors and I would choose where to work from. That is not what we’ve gone and what we’re still going through. It’s a really important distinction because people have experienced it so differently. And as you say, I think we need to, and you’ll hear a lot of people in my community talking about it, we need to keep going on about it, to get over the point that you choose where and when you work. We haven’t been able to do this in the pandemic, in the crisis. Zeljko Crnjaković 7:23 And from your experience in the talks that you had with other people, how quickly do people adapt to this situation? Rowena Hennigan 7:31 I think what was really interesting is, I noticed at the very start when I was doing some training sessions and support sessions for two large insurance companies in the UK and Ireland. And since March actually, I have had over 1000 people on these sessions, lots of big companies, through an employee assistance program. And at the start, the stress levels were palpable, and people were simply asking things like how do I stop feeling guilty about my child running in onto my calls? How do I create boundaries between work and life? How do I stop being so exhausted? How do I improve my sleep? And I’m not a healthcare expert or a mental health expert. But in the first few weeks, people were just trying to get through the day. And it would be a simple reminder that they needed to balance their time at the computer, because what we know from the established research in remote work, we talk about productivity and remote work and there is lots of research to show that if you give workers autonomy, within certain reason, and all of that, they will be and can be more productive with the right training and the right established processes and procedures. But if they haven’t got that and some of those checks and balances, they may overwork, particularly when people with children who are logging on at half five in the morning to get those quieter hours in before the kids get off again at night. Where does the day start end? Nobody knows. But what’s really important to note is that if we look at the established remote work companies around the world, the Get Lofts, Get Hubs, automatics, all of them talk about the transition, when they’re bringing in new team members onboarding. Hub Spot transitioned to a remote work division about a year and a half ago now, and they it over a year. These big companies have training, establishing policies, all of that. And we were people doing it overnight with no notice. So, we have to remind everyone and I’ve been continuously reminding them that there’s been no transition period, there has been no time to adapt, and people are in shock, right? Even coming on to sessions with me, where I would say, do you feel like you’re in shock or how are you doing? People say it’s the first time I’ve stopped in three weeks and realized I am stressed. I am shocked. I haven’t had time to myself, etc. And so it’s been really interesting to watch. Now there’s a bit more, it’s more established. And where I am now with some of my sessions actually, is getting particularly managers and leaders to focus on the positives. To focus on what’s worked during this crisis and what’s been working so far. But actually, because we’re going to hybrid, which we may come on to talk about where people are starting to go back to the office, maybe go to coworking spaces. There’s also been some space to reflect that there is maybe the chance for workers to process what’s happened and on an emotional intelligence, on a psychology level for me, that’s really important because otherwise, we don’t have a little bit of a transit. We can’t move to a new chapter… Zeljko Crnjaković 10:53 Yeah, what is very important also, is that companies, I’ve talked about this a couple of days ago. So companies, depending on how big they are, or how focused they are, are thinking in two ways, some very narrow-minded are looking from week to week, day to day on updates to the situation, when can we go back to the offices? When are we able to bring our people back to the offices? How are we going to change things? And this is okay from a personal point of view from a home set, or when can I see my friends and so on. We see other major companies like Google and Apple and Facebook and Twitter that are saying and already have said we are expanding the stay at home work or remote work policy until mid-2021 or early 2021\. Twitter said, from now, every worker will be able to work from home if they wanted indefinitely. So from your experience and what you have had a pulse on, the companies acted? Rowena Hennigan 12:19 It’s such a mixed bag, so different depending on the company, depending on whether they survived or just want to acknowledge. Because I’ve come across people furloughed, all of that and divisions. It really depends on how they have survived and then what provisions they’ve put in, how proactive they’ve been in their communications, in terms of what their plans are. But when I do my sessions, I do obviously, sometimes have management teams on or leaders, a lot of my sessions as well will be with the employees directly. And what I try and do is work with them where they are in the industry. Where they are in that space. So, again, because they can’t control often where and when they’re working, right? I try and on an individual level, look at what they can influence in their day, what they can control what they can take, for example, ensuring their health, their self-care, for example, ensuring they maybe have a buddy they can reach out to, etc. and giving them some tips that come from the established a lot of constantly established remote work, companies and research that shows for example, calendar planning, time management, etc. needs to be so explicit and so intentional, and that’s what’s really interesting about looking at what’s happened. I think the companies that have been more vulnerable are the managers. They’re more make the companies and the leaders and the people that create the companies that have been more vulnerable and empathetic and on may be more open to discussion about how they’ve been impacted having those open no work virtual calls, for example. Hosting these different online events that people can join in with no pressure, to support and engage with their workers. They’re the ones I can see that are more engaged and have their finger on the pulse and are able and available to support their workers. But it’s been such a mixed bag. And I think also just to comment, I deal with lots of it, with lots of different countries. So, I also have some other projects in the States. It’s dependent on what’s happening regionally. Again, speaking on behalf of Spain, I’m in Tarragona at the moment. Personally, I was able to move down here locally from Aragon, but I mean Aragon is facing the potential for lockdown again, where we normally live. And this virus in terms of its impact, you have to be so sensitive to people either feeling a different wave of the virus experience, experiencing a different wave of the virus or feeling it in terms of fatigue, if that makes sense. Some people have just motored along on autopilot for three months. And then they’re slammed for example, for a month or two because they actually only process the impact of what it’s been like for them. Bernie J Mitchell 15:34 I’ve got a cool question. So I’m just going to like shout it out. It seemed to me that before COVID, remote work had this kind of cool little thing, yeah, we’re remote working. And then COVID hit and in that first week, because just, ladies and gentlemen, I am not a remote work expert. I just happen to be the person in a small group that knew the most about it. So I went on webinars, and I was on a webinar with someone from a taxi company that I won’t say the name, but it runs with Scuba. And I wanted to know, I wasn’t over the moon with them, that that individual’s response, because he said, me and my wife have come to our cabin, and we’re able to work remotely. And it just occurred to me and I said it on the webinar, that’s a very privileged thing, isn’t it? You know, like remote work assumes that we’re all going to like, run to our holiday homes, pop open our state of the art Mac computers and sip our mojito while we do our work, but there’s like the reality as you described this, like a lot of people who are thrown into a situation without the right equipment, and are cooped up and how do you think it’s images, before, during and after? And then ladies, gentlemen, we’ll get to coworking. Rowena Hennigan 17:16 It’s a really good question because I spent like two years open to more or less 24 months up until this year on COVID coming in, working with people like John Oden in the States who looks at socio economic benefits of remote work at a regional and governmental level in the States. The same with the Irish government, I’ve been involved in policy and consultation and various projects with them and back then I was there with others going, let’s look at all this amazing research, return on investment calculators Bernie that exist. You know, we save on carbon emissions, the list you could go on and on. You know what’s really important to pull out, and it was in there, but it only made sense in the first few weeks of COVID with business continuity or disaster recovery of crisis. So obvious, but there’s actually so little discussion about it. So, just reflecting because we’re all still reflecting on these last few months. Look at all the companies – You saw these statements going, Facebook is sending x people home, blah, blah, blah. They were able to do that, because their infrastructure was able to handle it. I’m not saying that the individual workers were all on perfect systems and our perfect connectivity. It’s a whole other discussion, whether their broadband or their connection individually in their home locations was working. But we seem to miss that one of the major benefits in the pandemic overall was it enabled business continuity. Bernie J Mitchell 19:00 I still think it had this kind of privileged sense about it. Because like there are people I know who have good jobs, but they’ve been working in their bedrooms for like three months now. And we have calls with a London coworking assembly twice a week, and suddenly we’ve done like 40 calls. And some of those people who, even the owners, community managers are sitting on their bed because that’s the only room in their house where they can get some peace. So it does assume A an internet connection, and B the right equipment. And I think I just felt that it was like this cool thing to do. And then suddenly, it was the harsh reality of keeping a company going and keeping a job. Rowena Hennigan 19:49 And I think you’re right, the digital nomads on the beach image that was in existence, okay. That was nice but confusing. There was also a lot of unofficial remote working, Bernie. Officially in company policies, I got a real sense of this when I was doing the very sessions that I might find out from HR managers that they had an official flexible working policy or not pre-COVID. But when I would host sessions l would find out from individual workers that unofficially the odd day was done from home. So, there was a lot of or wherever you choose to do it, as we know, they might have gone to a library or a coworking, or a different office or whatever with a connection. So, I think there wasn’t a measure of that. But, it’s interesting because it’s thrown it all upside down. And the thing is, in terms of a business case in my community, we were often talking about the justification for having flexible working and remote working, having the ROI done. Having the business case done and ready to speak to a company or even on a government level if it was on your public sector agency or whatever. But that’s been flipped now, in terms of, in my mind where I see it moving is this ability to handle disaster recovery or business continuity. Bernie J Mitchell 20:19 Obviously, it would be better that we hadn’t had a global pandemic… I absolutely don’t want to make light of it because I know people in Argentina that have been in lockdown in their flat for like, 100 something days now and it’s just impossible to think about what is available for us coming out of this. I feel companies with somewhat like archaic, command and control policies in place either officially or unofficially, have been forced into flipping the way they operate. And some of that is for the good. And what do you think’s available? Now, that we’ve all been forced into working collectively differently? Rowena Hennigan 22:11 I think the awareness is there, I think because unfortunately again, and you already said with that empathy and appreciation of the waves of COVID and people still going through a horrible time individually with it, in confinement or whatever is happening personally for them, that we moved on from can we set up remote working to Oh there’s Zoom fatigue. Oh what is the health and safety of an individual worker look? Lots of the media moved on and the reporting moved on to more viable discussions about that it’s not a one size fits all. In recent weeks now in Ireland, that’s been the discussion of#homeandhub, Bernie, to bringing the coworking back. In Zaragoza I managed to actually access a local coworking temporarily there in June and el Recreo, a small space that I was able to join temporarily for four weeks and my life changed. After almost three months in lockdown, my mental health drastically improved, my stress levels went down, because I was able to separate work and life because what I found personally when I was in confinement, trying to work, my breath, I couldn’t switch off. I didn’t even have that 10 minute commute because I couldn’t go outside my apartment. So, I managed to do that in Zaragoza and I’ve maintained that in Tarragona. In the temporary residence we have here, I don’t take my computer home. And for me I’m so much better able to handle my own personal mental space and productivity because of that. So, it’s even moved on, apart from the safety angle of COVID and making our spaces safe for people returning to any type of office space or shared space. There’s been acknowledgement of what those coworking and community hopes provide. There’s more of an appreciation of where they fit in our model going forward. And that’s what I’m hoping both on an individual and on a company level. This dialogue and this conversation and awareness, it all progresses as we go forward. Bernie J Mitchell 24:34 If you were standing, because you probably are, like millions of people listening to this podcast, Rowena, if you were standing there saying: look, coworking space owners, this is what I want you to do in the next couple of months… What can we do? Because I feel like people are drinking from the firehose about the future of work at the moment and there’s a few simple little things. Child care is a big one and the mental well-being, what can we do as a coworking community to help and support remote workers? Or the new breed of remote workers? Rowena Hennigan 25:15 It’s a two pronged answer. Listen to your community, you already have listened to the community around you, the people that are making inquiries, what you listen to the discussions that are happening in the neighbourhood in your network, and experiments. So what do we mean by experiments? So, for example, I’ve given this a simple example myself, my husband share our coworking spot and Tarragona because we’re doing a tag-team on childcare. We do have luckily, a summer camp our daughter is attending but we were able to balance where we do a couple of days on a couple of days off between us in our coworking space. But also our coworking owner has been so helpful on all, because we’ve come into the area for the summer on all things to do with, do you need help with sort of sourcing this, getting packages, public transport all the things we needed to know so that experimentation… services is the word I kind of add on to that. So I was even thinking for example, Bernie, that maybe coworking spaces to look at temporary accommodation that they could maybe link in with locally or other services? Like even just knowing what childcare camps? Is there a babysitter agency? Anything to support or linking in through these different groups on WhatsApp or other social media or other instant messaging systems, explicitly saying to the rest of your community with these new people joining; here’s what we may need help with for them and reaching out. So, start listening to how you can help and then be open to experimenting with different things within that, so that you can meet the market needs because it just keeps changing as well. Just keeps changing. Bernie J Mitchell 27:02 That is a great place to end and solid advice. I didn’t really think of that. So I’m glad you brought that up because I’m going to quickly write that down before we publish this. Zeljko Crnjaković 27:11 I knew you were going to say that I was listening to the pause and I’m thinking, Bernie’s writing this down… Rowena Hennigan 27:23 There are a lot of people needing breaks, needing to get out of regions. That’s just my personal experience. I just went through it when we moved to get out of Zaragoza the three months that we could to Tarragona. And yeah, as I said already to Bernie, my coworking manager here has been amazing and he just came in with that support for me and my husband and answers questions, and I actually said to my husband the other day, would we move again next summer back here or go somewhere, again, provide the extra support as well provide the extra services. Bernie J Mitchell 28:02 Thank you very much. So any closing any closing remarks, my colleagues? Zeljko Crnjaković 28:07 No, I think that the whole podcast for this episode was a great lesson in how we are rethinking remote work so and what we need to pay attention to and be mindful about when we’re still talking about remote work as sort of the picture of a digital nomad on the beach instead of the harsh reality. Even though all of the points are not that dark in that sense, and people can get accustomed to of course, depending on the job position and stuff like that, but it really needs more people to talk about it. Rowena Hennigan 28:47 Exactly that and that’s actually because we can’t be in person, we need to be more intentional, but I have to share that for someone who did this for years – I had a head melt moment. And I turned off the computer and said, take that away for 12 hours or whatever, when I was in the midst of the stress. And I stood on the terrace and that was my outside space or whatever, but the acknowledgement that what I needed was away from screen time. In terms of digital health, that’s also the thing that we’re missing at the moment, that when we travel to the coworking, to our shared office, when we go out for lunch with our colleagues, when we go and grab a coffee, when we take a walk in the park, all of that was taken away from us in full confinement. So, I think that’s really interesting because people until they’re listed, don’t actually realize what they’re missing. Zeljko Crnjaković 29:42 Yeah, we don’t. And we’re going to close on this. Bernie, you can remind people where they can find us. Bernie J Mitchell 29:54 If you rush to your nearest internet browser, and type in coworkingassembly.eu and sign up to our weekly newsletter… And why I particularly want you to do that is because we publish this podcast and the other blog content we have there and have little announcements. And then you can always hit reply to that email and it comes back to Jax, Jannine and me, and we will answer. We’ll answer you personally. And over the past few weeks, we’ve been saying anyone got a story here and people have been emailing back. So, it’s a great place to have direct contact with us because there’s a lot of human beings all over Europe interested in coworking. The other thing I’d like to bring to your attention is, in September about mid-September because I didn’t have the bit of paper with the date on here. But mid-September, we’re running a webinar as a European Coworking Assembly, and that will be with the Letitia and Antonin and we’ll be talking about the 15 Minutes City, which is basically why now in simple terms is we don’t commute anymore so we can all stay in our local area and that is where I think coworking spaces can become part of the community, part of where people meet up and work, connect, work on projects together. And there’s a lot of people already talking about this. If you have a 15 Minute City story, get in touch with us because we’d love to hear it. And Rowena, thank you very much of your valuable time here today. And it was great to bump into you on Edge Rider’s webinar about coworking. And we’ll link to that in the next one in the show notes, to this too. So, everyone stay safe and be excellent to each other. Thanks for spending time with us today. This Podcast is Sponsored by: [![](https://coworkingassembly.eu/wp-content/uploads/2020/05/5b2a4f4c4db6aa1fb1721dc4_CBT2.png)](https://cobot.me/?ref=londoncoworkingassembly.com) Supported by: [![](https://coworkingassembly.eu/wp-content/uploads/2020/05/agxel6ej7zwbdysdknvx.png)](https://included.co/?ref=londoncoworkingassembly.com) ### Rowena Hennigan - Remote Working in the Midst of a Pandemic URL: https://londoncoworkingassembly.com/rowena-hennigan-remote-working-in-918/ Last updated: 2026-04-04T09:39:16.000Z Rowena Hennigan - Remote Working in the Midst of a Pandemic 0:00 /200 1× Hello Folks! We’re another week in and it’s time for our weekly Coworking Values Podcast. For this episode’s guest, we have Rowena Hennigan of Nomad City. Rowena is a lecturer and project consultant based in Zaragoza, Spain and had been working remotely since 2007. Not only that, but she is also well known for co-founding and authoring the “Management Strategies” for Future of Work module in TU Dublin. She also ran an academic conference on the said subject last April 2019. She is also one of the few people who have developed academic courses for remote work skills. Rowena will take us on the journey of the Future Of Work and Remote Work. As someone who has been working remotely for a long time, and now that almost everyone all around the world is forced to work remotely, she provides insight on how people can manage their time between working from home and homeschooling if they have kids and how to be emotionally and mentally prepared. She also delves about how remote work skills should be taught or integrated into academic curriculums. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Black Lives Matter in Coworking too. URL: https://londoncoworkingassembly.com/black-lives-matter-in-coworking-too/ Last updated: 2026-03-19T20:29:28.000Z I recently wrote a post on my photography blog about Black Lives Matter in photography. It was something I’d wanted to do for a long time, but never had the guts to actually do it. I was too scared that I’d say the wrong thing, offend and rock a delicate boat. Then, with the media storm, I didn’t want to be someone else just jumping on a bandwagon. There are always reasons not to speak up, it would be easy to spend your life in silence. But I know now, through the bravery of so many others, that’s not okay any more. It’s a disservice to our beautiful world to stay silent about issues you believe in. ## **Speaking Up** Like us all, I have many hats. Firstly, I’m a white, middle-class female. I’m a photographer and I recently set up a small coworking space on the edge of Brixton. I’m also a sister, daughter and friend to a mixture of people with a mixture of perspectives themselves, a cold water swimmer, lover of outdoors, nature, anything wild and active. Yet somehow I find myself in London, seeking out pockets of wildness and humanity in an urban world. But I digress, that’s a story for another time. As a white person, I recognize that we are the ones who need to change our perspectives, educate ourselves and put in the work to change what we can. We must face our own prejudices, guilt, shame, complicity and fears, which is not easy to do. I’ve had many, sometimes heated, sometimes enlightening, sometimes heart wrenching conversations about #BLM over the past few months. Some of the most interesting have also been the most challenging — those that have challenged my own beliefs or called me out on things I’ve said. I’ve had conversations about my workspace and how to make it more inclusive to people of colour. I’ve been called out on suggestions for sponsorship or free desk spaces. I’ve found my voice rising and my stomach clenching when friends can’t hear my explanation about why this needs to be ‘*Black Lives Matter*’ ***not*** ‘*All Lives Matte*r’. Why we need to readdress who we worship in this country — who is recognized in stone and who isn’t. And yet again, I’m white and I haven’t felt the full force of inequality. I can’t imagine how torn and twisted your stomach feels like as someone who has and has to have those conversations with white people. I’m sorry for my part to play in that. - I’m sorry for playing a part in that. As a photographer, I see inequalities everywhere. Photography has always been, without doubt, dominated by white, mainly male photographers, which is then, of course, *the lens through which we all view the world through our media, advertising and history books.* But that’s a whole other conversation and I’m guessing you’re not here to learn about #BLM in photography (if you are interested, however— here’s my blog [post](https://lisaimages.com/blog/2020/7/24/black-lives-matter-in-photography-too?ref=londoncoworkingassembly.com) on it!) ## **#BLM in Coworking** Now with my coworking hat on. Where are we now? Well, you could paint a picture of your typical coworker, and sadly that’s not a diverse one. Why is that? Like attracts like, and in doing so excludes others. It’s self-perpetuating. Unless that is, we step in to break the cycle and create new threads, new chains of communication that require us to take a few steps outside of our usual networks. At The Corner Studios we're slowly getting to know our neighbours, by talking and more importantly, listening. Our doors are always open and people seem to enjoy popping their head in to say hello. But there's a lot more to be done. Once the summer holidays are over, we are planning to put in more effort to ‘reach out’ further, explain who we are, to listen and hear different people's needs and consider how we might adapt our offer and space accordingly. It’s something I’m determined to do as we start to come back to life post-lockdown. ## **Educating Ourselves and Others.** The #BLM movement has been on my radar for a while. But this recently raised platform has given important gravitas to those conversations and enabled others to engage and open their minds. At [The Corner Studios](https://www.thecornerstudios.co.uk/?ref=londoncoworkingassembly.com), we have dedicated some of our Friday afternoon discussions to it. We encouraged people to watch films, read articles and do some thinking themselves, and then we came together to share thoughts, feelings and ideas. A safe, open space to discuss such complex, sensitive subjects is so important - ***we need to be able to ask questions, face up to our own feelings and create space for things to shift.*** It opened all of our minds to changing our environment and having different conversations about how the studio might grow. This is all big stuff and isn’t something that will change overnight. If we’re to continue moving forward towards a more equal society, then we’ve got to continue this conversation forward, not just during the media storm, but beyond. We’ve got to keep asking questions, keep acting on them, keep learning. And we’ve got to make sure that it’s not an empty conversation - take our time to make the right decisions within our industries, our workplaces, our society and within ourselves. I personally promise to continue to do this. Stay peaceful and open to change. *P.S. If anyone is seriously interested in taking these conversations to a deeper level, both personally and within their industries, I would highly recommend this course which I took last summer (and do mention my name if you do):* [*Facing up to race, power and privilege*](https://dareconf.uk/course?ref=londoncoworkingassembly.com)*.* ### We are “The Utilize” Project. URL: https://londoncoworkingassembly.com/we-are-the-utilize-project/ Last updated: 2026-03-21T16:39:16.000Z Four minds came together, all with their strengths to balance out each other’s weaknesses with the collective purpose of building up and elevating communities through utilizing empty spaces in London. Our first project is on the Isle Of Dogs and has been an interesting journey so far. We had all the ideas and were ready to put our feet down on the gas when the pandemic hit. For me personally COVID-19 and the lockdown was a blessing in disguise. We were able to sit down as a team and plan the future of our project, and really sit and think about how we could make a difference. ## The Utilize Project initiative So what is this project I’m talking about? The **E14 Project** is based on Pepper Street, we are utilizing six old office blocks and eight shop fronts with an aim to fill them with social enterprises, charities and small businesses by offering REALLY affordable short term lets. What's even better is if you are a social enterprise or a charity we are giving them space to your for free, all we ask is for a small admin fee (dependent on the size of your space). Within the last month, we have managed to fill 80-85% percent of our space with some amazing companies and along with that, an amazing community is being formed! Why I’m reaching out to you today, not only to invite you down to Pepper Street, is to share an idea that I have. TUP (The Utilize Project) believes in partnerships and collaborations. Alongside our community training room, dance/yoga studio and community salon we have a space that is always intended to be an affordable community coworking space. ## Pressing On My idea was to partner up with an established coworking space who may be interested in a pilot/pop community element of their business and to run the space for the time we have left here on the Isle Of Dogs. The Utilize Project won’t stop after Pepper Street, whether we are extended again, or we have another space we are looking for a partner who would want to work with us going forward as I believe in this new normal we’re living in, this is the future of “utilizing” London Spaces. I would love to hear from you if this strikes a chord. Just shout us out on [Twitter](https://twitter.com/theutilize?lang=en&ref=londoncoworkingassembly.com) or visit us at [The Utilize Project.](https://www.theutilizeproject.com/?ref=londoncoworkingassembly.com) ### Daryn DeZengotita - Hospitality, Church and Coworking URL: https://londoncoworkingassembly.com/daryn-dezengotita-hospitality-church-6ae/ Last updated: 2026-04-04T09:39:16.000Z Daryn DeZengotita - Hospitality, Church and Coworking 0:00 /200 1× Hi guys and gals! Another episode for the Coworking Values Podcast with another interesting topic. We have today one of our coworking fellows from Texas, Daryn DeZengotita of Table Coworking whose superpower is Hospitality. She is a Marketing, hospitality and operations consultant for coworking and shared workspaces. She will be sharing all about hospitality and how that is a big part of being in a coworking industry. And she tells us how churches can become a part of the coworking industry with mutual want of reaching out and connecting with members. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### Coworking & the irresistible appeal of The 15-Minute City concept. URL: https://londoncoworkingassembly.com/coworking-and-the-15-minute-city/ Last updated: 2026-03-19T20:29:28.000Z Imagine walking out of your door on a Tuesday morning with your 8-year-old daughter. You pop into a cafe for a flat white for you and a juice and a slice of a banana loaf for her. You stop and say hello to Elliot the cafe owner who also lives a few blocks away. After dropping your daughter at school, you skip across the street to the post office to ship a parcel before heading to work just a 5 minutes walk away at your local independent coworking space. You find your seat for the day and begin getting logged into the wifi when Lucy from your normal workout group comes and asks why you didn’t make it to class yesterday evening, to which you respond that you had been stuck in Dr McKenzie’s dental chair for a few hours before slipping to your local brewery & pub to meet your mates for a pint. For lunch, you head to the local fruit & veg which serves great fresh smoothies and sandwiches from their counter and walk to meet another friend at the park to chat and walk a few laps while enjoying the unseasonably warm sunshine. You pop back to the coworking to send those emails you’ve been avoiding and then back to the schoolyard to collect your daughter. On the way home, you pick up your weekly produce box to find there are some amazing looking tomatoes, so you decide to swing into the wine store for a nice bottle to go with the pasta dish you are now planning for dinner. As you walk in, your neighbour from 9b waves hello and smiles. ## A Fantasy for Coworking You may be asking if this is some sort of fantasy land or a story about the “good old days”, but this is the future that many are hoping and planning for in major cities like Paris. It’s been called the 15 Minute City, a term coined by professor Carlos Moreno, who is an adviser to Paris Mayor Anne Hidalgo. Ms Hidalgo has embraced the idea of “*la ville du quart d’heure,*” or the 15-minute city, an extension of her work to [create a post-car city](https://www.fastcompany.com/3069004/the-mayor-of-pariss-quest-to-get-rid-of-cars?ref=londoncoworkingassembly.com). ## The 15-Minute City “It’s a city of neighbourhoods where you can find everything you need within 15 minutes from home,” she [tweeted](https://twitter.com/Anne%5FHidalgo/status/1219580627172888577?ref%5Fsrc=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1219580627172888577&ref%5Furl=https%3A%2F%2Fwww.vanityfair.fr%2Fpouvoir%2Fpolitique%2Fstory%2Fquest-ce-que-la-ville-du-quart-dheure-le-concept-phare-danne-hidalgo-%2F10968&ref=londoncoworkingassembly.com) in French last week. Believing that proximity is key to vitality, they plan to remake the city so that people can access all of their daily functions within a 15 minutes walk (or bike ride) from their home. And now given the worldwide rethinking of how we move, work and generally operate in our cities due to the COVID-19 pandemic, this idea has taken flight. Other than the romantic images of Disney fairy tale villages, what does the 15-Minute City have to offer our modern society? ### Environmentally Friendly It is well known that a large percentage of planet harming carbon emissions are generated in the transport sector. If our collective daily needs can be met within a walk or bike from home, our need for the massive transport infrastructure diminishes. Reducing the need for longer trips can allow space to be reallocated for bikes and people rather than cars. The Mayor of London is currently working to retake space that had been dedicated to private autos and remake the city into a more bike and pedestrian-friendly landscape. Demand for public transport can be smoothed throughout the day resulting in better service and more comfortable trips. All of this creates a city that is greener, healthier and more enjoyable to live in. ### Economically Resilient Small and Medium-sized Enterprises (SMEs) are the backbone of the economy. As much as 80% of all jobs are created through SMEs and an equivalent ratio of economic activity is generated by them. If our local businesses are able to survive and thrive because their local community is around and able to patronise them throughout the day and the week, the local economic activity grows, encouraging more local businesses and resulting in more local tax revenues. A variety of smaller businesses in smaller locations results in a more resilient economy, where shocks are distributed throughout the network rather than felt by large corporations who make purely financial decisions which can be more harmful to the local community. ### Socially Vibrant When shops and restaurants are busy and people are walking down the street it makes for a great place. Encouraging citizens to be active and live locally increases safety and community vibrance. One busy cafe begets another. One successful shop encourages the emergence of a complimentary one. A few people on the street give others the confidence to go out as well. When we live in the 15-minute city, we have more opportunities to go to the same shop each week and potentially get to know the shop keeper, which in turn encourages us to return and buy more. We see the same people walking their dog down the street and maybe strike up a conversation. Active local areas are vibrant, growing and healthy local areas. In order to create the 15-Minute City, different areas will need different things. For example, the central City of London is an almost entirely commercial area with less than 10,000 residents in its square mile boundaries. Because of this, the businesses that have been built to cater to the office workers that commute into this area have been particularly hard hit by the pandemic and the mass work from home movement. This area needs more places to live to be a sustainable community. In order for people to move in, the area will need childcare facilities and schools able to care for the new families, it will need parks and quiet areas, and it will need supermarkets to stock for the daily needs of residents rather than suburb-expatriate workers. This is an extreme example, but most of the areas of our cities look exactly opposite - full of residents and businesses catering to them, but empty during the weekday because they all commute to the city centre. These areas need places for the resident to work. Locally owned, neighbourhood based coworking can help solve this problem. ### Space for the Remote Worker At GOOD SPACE, we have created a space for the marketing executive to accomplish his daily tasks, for the data manager to lead his remote team of analysts, and for the creative director to sketch out design content for his clients. They could have gotten on the tube and travelled to Holborn, Shoreditch, or the West End, but now they can stay close to home. They can go to the cafe that they thought only did weekend brunch or run home midday to check on the cat. ### Community Space There are precious few spaces in the neighbourhood that allow for the community to gather together. With their well designed and equipped open plan work areas, Coworking spaces typically transition well into event spaces in the after-hours and on weekends. Creating a gathering hub as a sort of community centre is an under-appreciated aspect of a local coworking space. ### Engage and Enliven the Other Local Businesses Our space is across the road from an amazing little cafe. It tends to do incredible weekend brunch but struggled to find its fit during the week. With tonnes of new everyday workers now in our space who tend to walk out looking for lunch each day their midday service has increased massively. In addition, their evening wine tastings and dinner service has picked up as well with members looking for a place to relax after a workday. ### Connects the Community A good local coworking space connects disparate parts of the neighbourhood through shared workspace and turns that into new opportunities. Networking within the space comes naturally as members get to know each other. Shared challenges and local problems find a forum for creative solutions and potentially just the right entrepreneurial thinker to address them. When people come together, good things tend to happen. It isn’t lost on me that the above few paragraphs present a relatively idealistic vision of what our cities could look like if we focused on our localities rather than the big flashy centres. Moving to a more local model wouldn’t be without challenges. But to me, it seems that many of us would find our neighbourhoods to have a much higher quality of life if we trended this direction and spent a little less time ignoring each other on the tube. And just to let you in on a little secret, the story at the top is actually a very typical day from my own experience living and working in our 15-minute neighbourhood in London! ### David Brown - The 15-minute City and The Good Space Work Club URL: https://londoncoworkingassembly.com/david-brown-the-15-minute-city-and-240/ Last updated: 2026-04-04T09:39:16.000Z David Brown - The 15-minute City and The Good Space Work Club 0:00 /200 1× Hello Ladies and Gents! As always thanks for tuning in to the Coworking Values Podcast! We welcome you to another episode with so much gusto. For this episode, we have David Brown, Founder and Director of Good Space - a Work club at Queen’s Park. He is going to be sharing all about what is a 15 Minute City and why this concept will boost the local community and promote healthier and robust living conditions in an urban setting. He will also be telling us all about the Good Space, and how about it being more of a work club rather than a coworking space. And how working in a coworking space gave him the idea of founding the Good Space. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### The Coworking Balance With Iris Kavanagh URL: https://londoncoworkingassembly.com/the-coworking-balance-with-iris-kavanagh-c13/ Last updated: 2026-04-04T09:39:16.000Z The Coworking Balance With Iris Kavanagh 0:00 /200 1× Listen in to hear Iris Kavanagh chat about how running a Coworking space is a constant dance, where one must balance a sense of community and the financial goals that keep the business in the green. One is good for the other, but beware of falling off-balance. **Welcome to Coworking Values the podcast of the** [**European Coworking Assembly**](https://coworkingassembly.eu/?ref=londoncoworkingassembly.com)**. Each week we deep dive into one of the values of accessibility, community, openness, collaboration and sustainability. Listen in to learn how these values can make or break your Coworking culture.** But what is community? We all hear “community” thrown around endlessly, sadly this has watered down its true meaning. Iris delves into how relationships built one at a time form the foundation of a community. Continuing on to share some insight on how turning someone away is worth the financial hit if you sense they’ll affect your community negatively. Iris then touches on the differences between female and male founders and how women have driven the Coworking movement since day one. Did you know the term Coworking was coined at a feminist collective in San Francisco? To finish up Iris tells us some of her favourite aspects of Coworking, such as when your community has matured to a point where collaboration starts taking place organically, or when you start to appreciate how the flexibility your Coworking space provides benefits to all its members and the wider community. **Coworking values is the podcast of the** [**European Coworking Assembly**](https://coworkingassembly.eu/?ref=londoncoworkingassembly.com) **and is hosted by the Coalescent Network. This podcast series focuses on the five core values of coworking; accessibility, community, openness, collaboration and sustainability. We've found these values are crucial to the ethos and success of a workplace environment. By educating those that run Coworking spaces, this series intends to improve both the individual workspace and the industry as a whole.** Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) ### ‍How Can We Create Coworking Spaces That Are Relevant To Local Economic Development? With Stephanie Gamauf URL: https://londoncoworkingassembly.com/how-can-we-create-coworking-spaces-629/ Last updated: 2026-04-04T09:39:16.000Z ‍How Can We Create Coworking Spaces That Are Relevant To Local Economic Development? With Stephanie Gamauf 0:00 /200 1× **In this episode, we chat with Stephanie Gamauf who is leading two workshops with our friends from Stir To Action that explore how could create coworking spaces that are relevant to local economic development.** **Stephanie is a Community Organiser based in Brixton and Head of Partnerships at the Brixton Impact Hub, where she leads on programmes to support local economic growth.** **Her background is in international development and participatory democracy.** **In the past, she has been involved in community capacity building projects with NGOs and UN programmes in Mexico and Kenya.** Coworking 2.0: Community Spaces For Social Action Dates & Locations: Price:£75 Times:10AM-4PM London 24 November 2018 - Space4 Finsbury Park [Book Now](https://pay.gocardless.com/flow/RE000FW6XE8F1AE09HDH9X0K8S6BD50B?ref=londoncoworkingassembly.com) Bristol, 16 March 2019 [Book Now](https://pay.gocardless.com/flow/RE000FW6XFZ5SQWSGGYVK60FEK9QA9C5?ref=londoncoworkingassembly.com) \* Low-Income Price: £50 [Book Now](https://pay.gocardless.com/flow/RE000FW6XGSZPTF5Q7KKKHJ9TPTQT58J?ref=londoncoworkingassembly.com) Workshop details How can we create coworking spaces that are relevant to local economic development? What is needed for these spaces to effectively support community business and be part of a movement for social change instead of gentrification? With a majority of coworking spaces situated in urban box parks and financial districts, their communities are primarily white, middle-class and increasingly isolated from the socio-economic challenges faced by citizens in surrounding neighbourhoods. Drawing from some of the most successful examples of community organising, this workshop equips you with a et of concrete steps to build bridges between entrepreneurship and development, and offers tools for the building of inclusive and meaningful communities. ‍ What To Expect ‍ — Coworking in a gentrification context. — Community Management vs Community Organising: Understanding the difference. — Becoming part of a local business ecosystem: New approaches to partnership-building. — Creating a culture of mutual aid. ‍‍What I'll Leave With: — Basic principles of community organising. — A neighbourhood map of local organisations. — Strategies for targeted outreach and culture setting. — Strategies for building peer-to-peer business support. ‍Who It's For: — Social business coaches and consultants. — Facilitators and organisers. — Founders and members of co-working spaces. Subscribe to [Coworking Values Podcast](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com) on [Soundwise](https://mysoundwise.com/soundcasts/1586605780737s?ref=londoncoworkingassembly.com)