> ## Content Index > Fetch the complete content index at: https://londoncoworkingassembly.com/llms.txt > Use this file to discover other available public pages before exploring further. # No Bullsh*t: Vision, Mission, and Values That Keep You on Track - URL: https://londoncoworkingassembly.com/no-bullsht-vision-mission-and-values/ - Published: 2024-10-03T21:34:48.000Z - Updated: 2024-10-03T21:34:48.000Z - Author: Bernie J Mitchell - Tags: 🎙️Coworking Values Podcast, #Migrated-1775294871643, #Import 2026-04-04 09:38 No Bullsh\*t: Vision, Mission, and Values That Keep You on Track 0:00 /200 1× In today's Coworking Values Podcast episode, **Bernie** and **Emily** cut through the fluff to discuss why **vision, mission, and values** are more than just corporate jargon. They keep you from falling off the map, whether running a coworking space, a business or just trying to get through the day. Through personal stories and honesty, they show how these principles drive everything, especially when things get tough. You'll hear why so many businesses get this wrong and how you can avoid that trap, plus tips on cutting through the noise and keeping it simple. If you've ever felt lost or unsure about what you're doing, this conversation will help you get your head straight. ### Episode Timeline: - **\[00:00\] Bernie** introduces the Community Builders cohort, a peer-to-peer learning programme for those who want to transform their community from invisible to unstoppable. - **\[01:01\] Emily** checks in from Ohio. They dive into how **vision, mission, and values** should guide every team meeting and not be a dusty artefact. - **\[02:39\] Bernie** shares a personal story of how a startup he worked with treated **vision** and **values** like a marketing task and why that’s a big mistake. - **\[03:09\] Emily** breaks down why the whole team needs to be in on shaping a company’s principles, not just the leadership. - **\[06:15\] Bernie** asks what happens when someone loses their way. **Emily** describes vision and values as the “lighthouse in the storm” when you're adrift. - **\[09:25\] Bernie** and **Emily** talk about how outsourcing your **vision** to AI strips away authenticity—and why you can spot it a mile away. - **\[12:15\] Bernie** dives into the emotional drive behind staying aligned with your **mission**, especially when times get tough. - **\[16:03\] Emily** talks about how founders can confuse community-building with day-to-day tasks and how that stalls progress. - **\[18:59\] Bernie** and **Emily** discuss the importance of discussing money and balancing financial goals with the bigger picture. - **\[20:30\] Bernie** shares how a lack of clear **vision** can fragment a team and drain the life out of a project based on his own experiences. ### No BS Breakdown: This episode is about **vision, mission, and values**—whether you’re running a business, building a community, or figuring out your next move. Bernie and Emily tear down the idea that these are just corporate buzzwords, showing how they’re practical tools for staying on track when the going gets rough. Bernie shares how some founders get so caught up in startup chaos that they pawn off the important stuff, like defining their **vision**, to marketing teams. This is a big mistake. Vision and values need to come from the top, and Emily backs that up, explaining that the whole team needs to understand why certain values matter and how they manifest in daily work. Revisiting these values regularly is vital. It’s not a one-and-done thing—it’s your lighthouse when everything’s going sideways. **Emily** digs into why personal alignment with a company’s **mission** fuels the team, especially during hard times. They also discuss how **money** can’t be ignored—yes, the mission matters, but if the bills aren’t getting paid, there is no mission. Bernie shares his frustration with businesses that outsource their **vision and values** to AI or marketing consultants. It’s hollow, and everyone in the company feels that disconnect. Real vision has to come from within, or it will fall flat. **Emily** finishes by offering a challenge to listeners—define your **vision, mission, and values**. These aren’t just tools for business; they’re for life. They’ll help you figure out where to go when things go off the rails. ## **Links & Resources:** - [Hero On A Mission](https://heroonamission.com/?ref=londoncoworkingassembly.com) \- An online morning ritual and vision planner - [OuiShare Community & Festival](https://legacy.ouishare.net/en/ouishare-fest?ref=londoncoworkingassembly.com) - [Workspace Design Show London 2025](https://workspaceshow.co.uk/?ref=londoncoworkingassembly.com) - [Coworking Values Podcast on LinkedIn](https://www.linkedin.com/company/coworking-values-podcast/?ref=londoncoworkingassembly.com) - [Join the next Community Builder Cohort](https://berniejmitchell.com/the-summer-2024-community-manager-cohort/?ref=londoncoworkingassembly.com) - Join the **7k** people in the [LinkedIn Coworking Group](https://www.linkedin.com/groups/33807/?ref=londoncoworkingassembly.com) - Save the date 15th May 2025, [European Coworking Day](https://coworkingday.eu/?ref=londoncoworkingassembly.com) - Connect with Bernie on [LinkedIn](https://www.linkedin.com/in/berniejmitchell/?ref=londoncoworkingassembly.com) - Connect with Emily on [LinkedIn](https://www.linkedin.com/in/emilygbreder/?ref=londoncoworkingassembly.com) ## One more thing Remember, the strength of our communities lies in our collective efforts and shared values. Please rate, follow, share, and leave a review for the Coworking Values Podcast; it helps our show have an even greater impact. It also helps people in the general public and your neighbourhood understand coworking, how it can benefit their local community, and how it can benefit them in building their careers, projects, and work.