Isllustration showing a man and a woman leaning out of smartphones to shake hands virtually coworking Virtual Office VS. Coworking Membership: Friend or Foe? (How to Make Them Play nice) Right, here’s the big one. The question that gives London coworking operators sleepless nights: Does offering those cheap virtual offices actually pinch your valuable physical memberships? Or, could it be a clever way to draw businesses into your world, a sort of gateway drug to a full-blown desk? Loads of operators are terrified that a low-cost virtual presence will devalue their main offering, attract the wrong crowd, and suck up resources that should be spent looking after their dedicated