Why Your Superpower Is Being Hyper-Local with Rosee Shrestha

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“Inclusivity basically doesn’t mean that you have to include everybody. It’s just making sure that the space that you’re offering is where people can feel safe... it’s about who feels comfortable staying or speaking up or knowing that whatever opinions they have to give will be heard.”
Rosee Shrestha

Tired of running yourself into the ground?

Then stop running alone.

On February 24th, the London Coworking Assembly presents Unreasonable Connection Goes Live!—a one-day working session for the people running London’s most vital neighbourhood spaces and the public sector allies working to help them thrive.

It’s a day to share the load, find real solutions, and build a new playbook, together.

Find your crew.

The best version of your space is being specific about who it’s for.

Being for everyone is a recipe for building somewhere nobody belongs.

Rosee Shrestha writes and creates content at Cobot, where she documents what actually works in coworking. Through her newsletter and interviews with operators across Europe, she’s noticed a pattern. The spaces that thrive aren’t casting the widest net. They’re being specific about who they serve—because that’s the only moat they have.

In an industry where the rent keeps climbing and corporate chains can outspend you on marketing, your community is the one thing they can’t replicate.

Bernie and Rosee unpack her recent piece featuring perspectives from Ashley, Silia, and Hector on what’s shaping coworking in 2026.

The thread connecting all their insights? Hyper-local spaces that know exactly who they’re for.

Ashley talks about returning to first principles—community hubs that serve multiple purposes, not just desk rental. Hector describes members choosing an ecosystem that fits into their daily lives, not just a place to sit. Rosee shares what she learned from Selina at Werkhain in Berlin about what it means to be “seen” in a space without anyone forcing interaction on you.

Bernie brings his own observations from FENTO coworking near Vigo, where Camino pilgrims walk past speaking German, Dutch, French, and English—and from a hostel café in Kathmandu where travellers and locals found each other without strategic community programming.

This episode is for operators tired of competing with everyone for nobody in particular.

Timeline Highlights

[01:35] Rosee on what she wants to be known for: “Write in ways that it feels honest and helpful for every operator or just anybody who wants to learn about the industry”

[02:29] The hyper-local thread: “One thing that was in common between every perspective... you really were betting on hyper local coworking spaces”

[03:37] On Ashley’s first principles: “The essence of coworking was just having a hub where people can come together instead of having to work alone at home”

[04:47] The buzzword confession: “Meaningful human connection... it does sound like a buzzword a little bit. But when it comes to coworking, I definitely feel like it’s true”

[05:49] Bernie on foundations shaping communities: “How you build the foundation of your community in the beginning will help shape what happens later on”

[06:15] The Urban MBA example: “Community is basically the Caribbean kitchen at Urban MBA or people taking care of Elena Giroli when she had to be away”

[07:08] Hector’s ecosystem insight: “Work just now happens across so many different settings... does it really fit into everything that I try to do”

[08:42] On Werkhain in Berlin: “It didn’t feel like a coworking spaceship that had landed in the neighbourhood unannounced”

[09:30] What being “seen” actually means: “Having these daily interactions... being supported without really forcing interaction”

[11:06] Bernie on coworking’s grounding effect: “You’re sitting in a room with other people doing the same thing. It’s really grounding”

[12:30] The “for everyone” trap: “Inclusivity also not saying we are open to everybody. It’s just about making this safe space for people, like-minded people”

[16:23] The hostel in Kathmandu: “There was so much cultural exchange going on... one person brings somebody there, then it’s like oh, it’s open for everybody”

[19:56] On travellers with intent: “There’s this energy you get from people travelling with intent”

What “First Principles” Actually Means

Ashley’s phrase stayed in the conversation: getting back to first principles.

Rosee frames it simply: “The essence of that is based around the connection between each other, like how you form the community in a space.”

It’s not nostalgia. It’s recognition that AI and remote work have stripped away so much human contact that the original premise of coworking—gathering with others instead of working alone—matters more than it did five years ago.

When everything else becomes commoditised, the irreducible core remains. People need to see other people. Not through screens. Not in managed corporate environments. In spaces where they can sit with their own thoughts while knowing they’re not alone.

Bernie nails what this actually feels like: sitting in a coworking space knowing you’re not the only one “slogging it out, trying to work out how WordPress works and whether I use ChatGPT for this or Claude for this, or do I send my invoice now and then do the work or do the work and then send the invoice.”

The spaces getting this right aren’t trying to be WeWork. They’re becoming what Rosee calls “multi-purpose community hubs”—places where the coworking is almost incidental to the gathering.

Why “For Everyone” Creates Nobody’s Space

Bernie pushed Rosee on language that matters.

She used the word “tolerant” when discussing inclusion. Bernie picked it up immediately: “If you said to me, you’re going to have to tolerate three women in your coworking space today, I’d be like, I’m not really… that makes me feel like I’m putting up with them.”

Rosee clarified what she actually meant: “It’s about just making this safe space for people, like-minded people who can just be there for each other instead of having to tolerate each other.”

Inclusion doesn’t mean inviting everyone. It means being clear about who your space is for, then making sure those people feel genuinely welcomed—not tolerated. A space for gamers includes gamers. A space for climate activists includes climate activists. A space that supports caregivers considers childcare. A space designed for neurodivergent members considers sensory needs.

Rosee mentions this in her recent article on neurodivergence—”just creating a space where you can actually recognise those people.”

When someone says “our space is for everyone,” they’re really saying “we haven’t thought about who we’re actually serving.”

The Ecosystem Fit

Hector’s contribution reframes how members evaluate spaces.

It’s not: “Is this a nice place to work?”

It’s: “Does this fit into my actual life?”

Rosee explains: “Work just now happens across so many different settings, like home, coworking spaces. Instead of being like this is my main office, does it really fit into everything that I try to do.”

When billing is confusing, when booking is painful, when the systems feel unreliable, members don’t just get annoyed—they lose trust. As Rosee puts it: “When the system at the coworking space doesn’t feel so reliable, it’s easy to lose that trust a little bit. People do tend to disengage.”

Members are evaluating your space against every other option: home, cafés, libraries, other coworking spaces, client offices. If you make their life harder rather than easier, you lose.

Being Seen Without Being Forced

Rosee learned something from visiting Werkhain in Berlin—a space that transformed a former gym into a fully booked hub. What struck her was how they were “definitely well known in the local area” and hosted community events that drew visitors, not just members.

Being “seen” doesn’t mean constant interaction. It doesn’t mean organised networking events or mandatory icebreakers.

Rosee puts it simply: “It’s about knowing... just being supported without really forcing interaction. That is what being seen to me means.”

The magic isn’t in the programming. It’s in shared presence.

The best spaces create conditions for connection without mandating it.

The Kathmandu Café

Rosee’s story about working at a hostel in Kathmandu offers something useful about organic community.

A hostel with a café and bar. Backpackers passing through. Local young people discovering it. No strategic community programming.

“One person brings somebody there,” Rosee explained. “Then it’s like, Oh, it’s open for everybody. We can all go in and then meet other people as well. Then bigger groups of Nepal people start coming in, and then the tourists are always coming because it’s a hostel.”

She went there wanting to learn German before moving to Berlin. She ended up in a cultural exchange with a traveller wanting to learn Nepali.

Bernie connected this to FENTO coworking near Vigo, where Camino pilgrims walk past speaking German, Dutch, French, and English. And to Patricia’s coworking and co-living space on the Camino between Vigo and Santiago, where digital nomads mix with locals.

The pattern: spaces that welcome movement naturally develop community. Not because someone planned it, but because the conditions were right.

Travellers With Intent

Bernie made a sharp distinction near the end.

There’s a difference between people travelling with purpose—Camino pilgrims, backpackers seeking cultural exchange, digital nomads building lives abroad—and tourists seeking cheap consumption.

“There’s a difference between the people we’re talking about because if you’re doing the Camino, you’re essentially backpacking... versus, which I used to be, someone who’s gone to Ibiza to drink as many pints of cheap lager as they can in 48 hours, that travelling is not as intentional.”

This applies directly to coworking membership.

Some members join with intent: to build something, to connect meaningfully, to contribute. Others are looking for the cheapest desk with the best wifi.

Knowing which audience you’re attracting—and being honest about which you’re designed for—determines everything about your space’s culture. You can’t build a community of citizens from customers hunting deals.

The Caribbean Kitchen Test

Bernie and Rosee keep coming back to a simple test for whether community is real.

Bernie names it: “Community is basically the Caribbean kitchen at Urban MBA or people taking care of Elena Giroli when she had to be away for some time and just knowing that you’re missing that connection when they’re not present.”

Not events on a calendar. Not member counts. Whether people notice when someone’s gone. Whether the kitchen has a specific smell. Whether there’s a story attached to the space that members tell each other.

If you can’t point to something that specific, you might have a workspace. You probably don’t have a community.

Links & Resources

Rosee Shrestha’s Work

Rosee Shrestha on LinkedIn
Cobot newsletter, Ashley, Selina, Bernie and Hector
Cobot: cobot.me

Spaces Mentioned

Projects & Community 2026

Bernie’s Projects

One More Thing

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Written by

Bernie J Mitchell