In this episode of the Coworking Values Podcast, focusing on I.D.E.A, South Africa’s own Natalie Du Toit is the star of this episode. She cares deeply about brand expansion and reputation management in the digital age, and she is the only person to ever carry her country’s flag in both the Olympic and Paralympic games.

With her swimming career behind her, Natalie is now putting her energy into her work as a digital marketer and content creator at Innocomm.

She is eager to talk about the significance of IDEA (Inclusion, Diversity, Equality, and Accessibility) since she is enthusiastic about bridging the gap between sports and business.

Natalie elaborates on why she values equality, diversity, accessibility, and inclusion. She was able-bodied until losing a limb when she was 17 years old, making her disability 21 years ago.

She was able to compete in both able-bodied and disabled swimming events, though she found the former more challenging. She thinks life is precious and shouldn’t be put in a box.

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